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Learn how to control your audience, revenue, and content by moving off social platforms and building your own monetizable space today."/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@getresponse"/><meta property="og:title" content="Why Creators Shouldn’t Rely on Social Platforms For Their Income"/><meta property="og:description" content="Stop chasing algorithms! Learn how to control your audience, revenue, and content by moving off social platforms and building your own monetizable space today."/><meta property="og:url" content="https://www.getresponse.com/blog/creators-take-back-control"/><meta property="og:type" content="website"/><meta property="og:image" content="https://gr-dms.s3.amazonaws.com/blog/sites/5/2024/10/1435/creators-take-back-control-og.png"/><link rel="canonical" href="https://www.getresponse.com/blog/creators-take-back-control"/><meta http-equiv="content-language" content="en"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https%3A%2F%2Fwww.getresponse.com%2Fblog%2Fcreators-take-back-control","url":"https%3A%2F%2Fwww.getresponse.com%2Fblog%2Fcreators-take-back-control"},"headline":"Why Creators Shouldn’t Rely on Social Platforms For Their Income","image":"https://us-wd.gr-cdn.com/blog/sites/5/2024/10/1430/creators-take-back-control-1928x1285.jpg","datePublished":"2024-10-23T08:13:35.000Z","dateModified":"2024-10-24T11:41:13.000Z","author":[{"name":"Carlos Gil","image":"https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png","description":"Carlos Gil is the Brand Evangelist for GetResponse in the U.S. market, a bestselling author of \"The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,\" and an internationally recognized keynote speaker and social media marketing authority. With over a decade of experience, Carlos has established a significant niche in digital marketing thought leadership, recognized for his expertise in emerging platforms and technologies.\n\n</br></br>\nCheck out Carlos' new free marketing course – <a href=\"https://insightful-carlos.gr.courses/courses/no-bs-marketing-strategies\">No BS Marketing: Strategies to Win in the Digital World</a>","jobTitle":"Brand Evangelist","url":"https://www.getresponse.com/blog/authors/carlos-gil","@type":"Person"}],"publisher":{"@type":"Organization","name":"GetResponse","url":"https://www.getresponse.com","logo":{"@type":"ImageObject","url":"https://upload.wikimedia.org/wikipedia/commons/2/2c/GetResponse_Logo.png"}},"description":"As a creator, it’s easy to get caught up in the promises of platforms like Meta (Instagram/Facebook) and X (formerly Twitter). 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class="MenuDialog_cloak__Kr8kv"></div><div class="MenuDialog_wayback__zsJve"></div><span>Product<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4 8" width="4" height="8"><path d="M0 8h1.3L4 3.9 1.3 0H0l2.3 4z"></path></svg><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 41.52 24.55" width="15" height="9"><path fill="none" stroke="#202730" stroke-linecap="round" stroke-miterlimit="10" stroke-width="7.58" d="m3.79 3.79 16.97 16.97M37.73 3.79 20.76 20.76"></path></svg></span></button><dialog class="MenuDialog_dialog__p5wex"><div class="MenuDialog_dialogContainer__tJ_gI"><div class="Submenu_submenu__jeYM_"><span class="SubmenuProducts_topLabelEmail__lmCvp">EMAIL MARKETING & AUTOMATION</span><div class=""><div class="SubmenuList_label__Fqw_p"><a href="https://www.getresponse.com/solutions/lead-generation-software">Grow your list<span class="SubmenuProducts_chevron__e0GVq"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14"><g 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xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="M3.81 10.24h16.38m-8.19 0V21m5.54 0H6.46C5 21 3.82 19.81 3.81 18.35V5.65C3.81 4.19 5 3 6.46 3h11.09c1.46 0 2.64 1.19 2.65 2.65v12.7c0 1.46-1.19 2.64-2.65 2.65z"></path></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/landing-page-creator">Landing pages</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M14.65 10.41h4.23M14.65 13.59h4.23M14.65 16.76h3.17M5.22 14.75l2.01-2.12 1.48 1.91 1.16-1.06 1.59 1.69m-5.82-4.76a.496.496 0 0 0-.53.47v5.35c-.02.28.19.51.47.53h5.35c.28.02.51-.19.53-.47v-5.35a.496.496 0 0 0-.47-.53h-.06z"></path><path d="M19.52 3H4.48a2.54 2.54 0 0 0-2.54 2.54v12.92A2.54 2.54 0 0 0 4.48 21h15.04a2.54 2.54 0 0 0 2.54-2.54V5.54A2.54 2.54 0 0 0 19.52 3zM1.94 6.18h19.59"></path></g></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/website-builder">Website builder</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="m9 20.5-.01-8.46-5.42-6.15c-.72-.96-.6-1.69-.48-2.05.24-.6.96-.84 1.93-.84h13.97c.96 0 1.69.36 1.93.84.12.36.24 1.08-.48 2.05l-5.42 6.14v5.24c0 .23-.12.45-.32.57l-5.21 3.11c-.15.09-.35.04-.44-.11a.33.33 0 0 1-.05-.16z"></path></svg><a href="https://www.getresponse.com/features/conversion-funnel">Conversion funnel</a></span></li></ul></div><div class=""><div class="SubmenuList_label__Fqw_p"><a href="https://www.getresponse.com/solutions/customer-engagement">Communicate<span class="SubmenuProducts_chevron__e0GVq"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14"><g stroke-linecap="round" stroke-miterlimit="10" stroke-width="2"><path d="M5.35 10.3 8.65 7M5.35 3.7 8.65 7"></path></g></svg></span></a></div><ul class="SubmenuList_list__xwjbd"><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="m2.805 6.68 7.923 5.802c.715.53 1.7.53 2.414 0l7.924-5.802m-1.45 11.81H4.395c-.91 0-1.645-.737-1.656-1.657V7.156c0-.91.736-1.645 1.656-1.656h15.22c.908 0 1.644.736 1.655 1.656v9.688c0 .91-.736 1.645-1.656 1.656z"></path></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/email-marketing">Email marketing</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M20.69 3.86H3.31a1.86 1.86 0 0 0-1.86 1.86v12.42A1.86 1.86 0 0 0 3.31 20h17.38a1.86 1.86 0 0 0 1.86-1.86V5.72a1.86 1.86 0 0 0-1.86-1.86zM12 7.83 8.4 9.82M12 16.08V7.83M6.41 2v3.72M17.59 2v3.72"></path></g></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/email-marketing/autoresponder">Autoresponders</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" d="M22.011 13.359v-2.695c-1.38-.49-2.25-.624-2.684-1.682s.09-1.782.713-3.096l-1.904-1.904c-1.303.624-2.027 1.147-3.096.702S13.837 3.37 13.347 2h-2.694c-.49 1.37-.624 2.25-1.682 2.684s-1.782-.09-3.096-.713L3.971 5.875c.624 1.314 1.147 2.038.713 3.096S3.359 10.174 2 10.653v2.694c1.359.49 2.25.624 2.684 1.682.445 1.069-.1 1.804-.702 3.096l1.904 1.904c1.303-.624 2.038-1.147 3.096-.713S10.185 20.63 10.664 22h2.695c.49-1.37.623-2.25 1.692-2.695 1.058-.434 1.77.078 3.085.713l1.904-1.904c-.624-1.303-1.147-2.027-.713-3.096.435-1.07 1.314-1.18 2.684-1.66zM11.543 9.416l2.829 1.637c.534.312.713.991.412 1.526-.1.167-.234.312-.412.412l-2.829 1.637a1.115 1.115 0 0 1-1.67-.969v-3.263c0-.612.501-1.113 1.114-1.113.2 0 .39.044.556.133z"></path></svg><a href="https://www.getresponse.com/features/marketing-automation">Marketing automation</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="M21.66 21H2.34c-.83.05-1.54-.59-1.59-1.42V4.47c.02-.83.71-1.49 1.54-1.47h19.37c.83-.05 1.54.59 1.59 1.42v15.11c-.02.83-.71 1.49-1.54 1.47z"></path><path fill="#00a2ff" d="M5.89 5.25a.56.56 0 1 1-1.12 0 .56.56 0 1 1 1.12 0M8.14 5.25a.56.56 0 1 1-1.12 0 .56.56 0 1 1 1.12 0M3.64 5.25a.56.56 0 1 1-1.12 0 .56.56 0 1 1 1.12 0"></path><g stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5"><path d="M13 16.78c0 .52-.42.95-.95.95s-.95-.42-.95-.95"></path><path stroke-linecap="round" d="M13.34 8.02c-.03-.71-.62-1.26-1.33-1.23-.67.03-1.2.56-1.23 1.23"></path><path stroke-linecap="round" d="M10.78 8.02c-.7.3-1.31.76-1.79 1.35-.41.66-.63 1.43-.61 2.21v2.63l-.81.84c-.18.2-.22.49-.1.74.1.25.34.41.61.42h7.97c.27 0 .5-.17.61-.42.12-.24.08-.53-.1-.74l-.81-.84v-2.63c.02-.78-.19-1.55-.61-2.21a4.7 4.7 0 0 0-1.79-1.35"></path></g></svg><a href="https://www.getresponse.com/features/web-push-notifications">Web push notifications</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff"><g stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M19.51 6.44h-6.95c-.83-.02-1.52.64-1.54 1.47v3.7c0 .84.69 1.51 1.53 1.5h.57v1.69l2.18-1.69h4.18c.84.02 1.53-.65 1.54-1.48V7.94c.03-.8-.59-1.47-1.39-1.5h-.11z"></path><path d="M16.1 13.69v6.54c.04.93-.68 1.72-1.61 1.76H6.65c-.93-.01-1.68-.77-1.67-1.71V3.76c-.04-.93.68-1.72 1.61-1.76h7.84c.93.01 1.68.77 1.67 1.7v2.2M8.88 4.35h3.33"></path></g><path fill="#00a2ff" stroke-width="0.5" d="M11.38 19.48c0 .46-.37.83-.83.83s-.83-.37-.83-.83.37-.83.83-.83.83.37.83.83z"></path></g></svg><a href="https://www.getresponse.com/features/sms-text-automation">SMS marketing</a></span></li></ul></div><div class=""><div class="SubmenuList_label__Fqw_p"><a href="https://www.getresponse.com/solutions/ecommerce-marketing">Promote and sell<span class="SubmenuProducts_chevron__e0GVq"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14"><g stroke-linecap="round" stroke-miterlimit="10" stroke-width="2"><path d="M5.35 10.3 8.65 7M5.35 3.7 8.65 7"></path></g></svg></span></a></div><ul class="SubmenuList_list__xwjbd"><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path fill="#00a2ff" d="M2 2.25a.75.75 0 1 0 0 1.5zm5.384 13.555.734-.155-.002-.01-.002-.008zm12.98-.123-.733-.16-.003.012zm1.617-7.16.731.167.001-.005zM2 3.75h1.171v-1.5H2zm1.171 0c.258 0 .405.11.53.292.146.212.211.455.267.637l1.435-.433c-.037-.125-.162-.613-.467-1.055-.326-.473-.89-.941-1.765-.941zm.797.93.035.14.096.394a2615.649 2615.649 0 0 1 2.147 9.034l.296 1.254.083.351.022.092.006.024v.006l.001.001.73-.171.73-.173v-.002l-.002-.006q-.001-.008-.005-.023l-.022-.093c-.02-.08-.047-.2-.083-.35L6.8 10.075c-.656-2.771-1.34-5.648-1.396-5.83zm3.416 11.125-.733.155v.002l.002.01.023.092q.022.086.068.222c.061.176.16.418.312.667.3.49.886 1.115 1.863 1.115v-1.5c-.238 0-.42-.131-.583-.398a2 2 0 0 1-.219-.525v.003h.001v.001zm1.535 2.263h9.92v-1.5h-9.92zm9.92 0c.964 0 1.54-.627 1.837-1.129a3.8 3.8 0 0 0 .423-1.11l-1.47-.295c-.01.05-.079.361-.245.642-.164.278-.335.392-.545.392zm2.257-2.227c.123-.563.526-2.349.9-3.999l.498-2.194.159-.698.044-.193.011-.05.003-.014V8.69h.001l-.731-.167-.732-.167v.005l-.003.013-.012.05-.044.194a2570 2570 0 0 0-1.56 6.904zm.885-7.318.732.16.001-.003.001-.004.002-.01a1 1 0 0 0 .018-.11 2 2 0 0 0-.147-1.039 1.77 1.77 0 0 0-.765-.83q-.562-.316-1.398-.315v1.5c.376 0 .57.07.662.122a.28.28 0 0 1 .13.133.45.45 0 0 1 .03.242l-.002.008.001-.005.001-.004v-.003l.001-.002c0-.001 0-.002.733.16m-2.494 12.772a.957.957 0 0 1-.96.955v1.5a2.457 2.457 0 0 0 2.46-2.455zm-.96.955a.957.957 0 0 1-.96-.955h-1.5a2.457 2.457 0 0 0 2.46 2.455zm-.96-.955c0-.525.428-.954.96-.954v-1.5a2.457 2.457 0 0 0-2.46 2.454zm.96-.954c.532 0 .96.43.96.954h1.5a2.457 2.457 0 0 0-2.46-2.454zm-8.159.954a.957.957 0 0 1-.96.955v1.5a2.457 2.457 0 0 0 2.46-2.455zm-.96.955a.957.957 0 0 1-.959-.955h-1.5a2.457 2.457 0 0 0 2.46 2.455zm-.959-.955c0-.525.428-.954.96-.954v-1.5a2.457 2.457 0 0 0-2.46 2.454zm.96-.954c.532 0 .96.43.96.954h1.5a2.457 2.457 0 0 0-2.46-2.454zM20.425 6.37c-.877 0-1.536.498-2.045 1.022-.49.504-1.007 1.222-1.478 1.794-1.002 1.219-2.139 2.268-4.074 2.268v1.5c2.624 0 4.146-1.493 5.233-2.816.574-.698.958-1.251 1.395-1.7.416-.43.707-.567.97-.567zm-7.597 5.084c-2.219 0-2.984-2.159-2.212-3.4l-1.274-.792c-1.348 2.168.006 5.692 3.486 5.692z"></path><path stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" d="m14.404.915-2.28 2.28m4.693.134-2.28 2.28m0 2.145 1.074-1.073-4.56-4.56L9.98 3.195a3.22 3.22 0 0 0 0 4.56 3.22 3.22 0 0 0 4.559 0z"></path></svg><a href="https://www.getresponse.com/solutions/ecommerce-marketing#one-click-integrations">Ecommerce integrations</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M20.85 3.75H3.15c-.69-.01-1.27.54-1.28 1.24v14.02c.01.69.58 1.25 1.28 1.24h17.69c.69.01 1.27-.54 1.28-1.24V4.99c-.01-.69-.58-1.25-1.28-1.24zM5.81 16.13h9.28M5.81 13.03h12.38M17.16 6.33l2.06 2.06M17.16 8.39l2.06-2.06"></path></g></svg><a href="https://www.getresponse.com/features/popup-creator">Popup creator</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M12.43 6.87h-6.8M.77 2.99h2.77c1.06 0 1.34 1.1 1.43 1.43s2.55 10.74 2.55 10.74.3 1.44 1.44 1.44h9.37c1.11 0 1.4-1.41 1.43-1.56.07-.31.22-1.01.41-1.85M17.25 21.5a1.55 1.55 0 1 0 0-3.1 1.55 1.55 0 0 0 0 3.1zM9.85 21.5a1.55 1.55 0 1 0 0-3.1 1.55 1.55 0 0 0 0 3.1z"></path><path d="M22.62 2.5h-9.47a.61.61 0 0 0-.61.61v9.47c0 .337.273.61.61.61h9.47a.61.61 0 0 0 .61-.61V3.11a.61.61 0 0 0-.61-.61z"></path></g><path fill="#00a2ff" d="M15.95 9.43h1.53l.37 1.05H19l-1.76-4.86H16.2l-1.71 4.86h1.13l.35-1.05zm.34-1.01.42-1.26.43 1.26zM20.82 5.62h-1.17v4.86h1.17z"></path></svg><a href="https://www.getresponse.com/features/product-recommendations">AI recommendations</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" d="M6.83 8.28v7.44l11.84 5.25q.075.03.15.03c.19-.01.35-.16.35-.36V3.35v.02q0-.075-.03-.15c-.08-.18-.29-.26-.47-.18zm0 0v7.45H3.35a1.97 1.97 0 0 1-1.94-2v-3.46c-.01-1.08.86-1.98 1.94-1.99zm9.06 1.25c-.99-1.19-4.15-1.3-4.04.79.06 1.19 1.36 1.4 1.36 1.4.8.2 2.71.49 2.57 1.71-.22 1.99-3.05 1.84-4.19.81m2.24-6.82v1.27m0 6.29v1.27m-8.21-.52H3.29l1.76 5.2h2.33zm16.96-3.72c.03-1.92-1.5-3.49-3.42-3.52v7.03c1.91-.03 3.44-1.6 3.42-3.51z"></path></svg><a href="https://www.getresponse.com/features/paid-ads">Paid ads</a></span></li></ul></div><span class="SubmenuProducts_topLabelContent__Pqn62">CONTENT MONETIZATION</span><div class=""><div class="SubmenuList_label__Fqw_p"><a href="https://www.getresponse.com/solutions/selling-knowledge">Monetize your knowledge<span 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class="SinglePostHeader_header__7QmdJ"><h1>Creators, take back control: Why you shouldn’t rely on social platforms for your income</h1><div class="SinglePostDetails_info__8SEyP SinglePostDetails_long__qAUbv SinglePostHeader_details__fxbxu"><div class="SinglePostDetails_time__yitzO"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Reading time"><path stroke="#717171" stroke-miterlimit="10" stroke-width="2" d="M12 22c5.523 0 10-4.477 10-10S17.523 2 12 2 2 6.477 2 12s4.477 10 10 10Z"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M12 12h6M12 12V6"></path></svg>7 min</div><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Updated: <time dateTime="2024-10-24T11:41:13.000Z">Oct 24, 2024</time></div><div class="SinglePostDetails_author__qyxmG"><a class="SinglePostDetails_author__qyxmG" href="https://www.getresponse.com/blog/authors/carlos-gil"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png 2x" alt="Carlos Gil" height="24" width="24"/><span>Carlos Gil</span></a></div></div></header><div class="Categories_categories__VRmQC"><ul class="Categories_list__6Dn9Q"><li><a href="https://www.getresponse.com/blog/topic/content-creators">Content creators</a></li></ul></div></div><div class="_slug__mainColumn__Gi186"><div class="_slug__mobileOnly__0B_tt"><nav aria-labelledby=":Rbha6:" class="TableOfContents_container__A0_vi"><p id=":Rbha6:" 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0 3px no-repeat;background-size:24px 23px;font-weight:700;padding-left:38px}:where(.single-post-content) .bonus-resource-cover p{color:inherit}:where(.single-post-content) .bonus-resource-cover .bonus-resource-frame{border:1px solid #e4e4e4;border-radius:4px;margin:0 0 0 auto;padding:100px 30px 40px}@media screen and (min-width:768px){:where(.single-post-content) .bonus-resource-cover .bonus-resource-frame{flex:0 1 580px;padding-top:45px}}@media screen and (min-width:768px){:where(.single-post-content) .bonus-resource-cover .text-wrap{margin-left:auto;max-width:410px}}:where(.single-post-content) .bonus-resource-cover .btn{background:var(--primary-btn-bg-color);background:#00baff;border:2px solid #00baff;border-radius:22px;color:var(--primary-btn-text-color);color:#fff;cursor:pointer;display:inline-block;font-family:var(--roboto),Helvetica,Arial,sans-serif;font-size:12px;font-size:16px;font-weight:500;letter-spacing:.02em;margin-bottom:30px;padding:11px 20px;text-decoration:none;text-shadow:none;transition:all .1s ease-in-out}@media screen and (min-width:768px){:where(.single-post-content) .bonus-resource-cover .btn{margin-bottom:0}}:where(.single-post-content) .bonus-resource-cover .btn:hover{background:var(--primary-btn-text-color);color:var(--primary-btn-bg-color)}:where(.single-post-content) .wp-block-getresponse-container{border-radius:4px;box-sizing:border-box;margin:0 auto 30px;padding:30px 20px}@media screen and (min-width:768px){:where(.single-post-content) .wp-block-getresponse-container{padding:55px 60px 50px}}:where(.single-post-content) .wp-block-getresponse-container p{line-height:1.75;margin-bottom:0}:where(.single-post-content) .wp-block-getresponse-container p:first-child{margin-top:0}</style><div class="single-post-content"><div class="entry-content wp-block-post-content has-global-padding is-layout-constrained wp-embed-responsive"> <p>As a creator, it’s easy to get caught up in the promises of platforms like Meta (Instagram/Facebook) and X (formerly Twitter). They offer the allure of reach, engagement, and monetization, but here’s the truth: <strong>relying solely on these platforms is risky</strong>.</p> <p>I’ve seen firsthand how creators pour their energy into building huge followings on these platforms, only to have their reach and revenue slashed overnight by algorithm changes. If your income relies entirely on platforms you don’t control, you’re always at risk.</p> <p>That’s why <strong>owning your content</strong> and <strong>building your business on platforms you control</strong> is crucial to long-term success.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":Ra:" class="level-2 wp-block-heading">The reality of revenue share and monetization on social platforms</h2> <p>Let’s break down how <strong>revenue sharing</strong> really works on platforms like Meta and X. These platforms offer creators a cut of the revenue generated through ads placed on their content. While that might sound good on paper, the reality is that the platform takes the majority of the earnings, leaving creators with a small fraction.</p> <p>Here’s how the system works:</p> <ul> <li><strong>Meta (Instagram/Facebook)</strong>: Creators earn from In-Stream Ads and Ads on Reels, but unless you have a massive following, the payouts are minimal.</li> <li><strong>X (formerly Twitter)</strong>: <a href="https://www.socialmediatoday.com/news/x-removes-ad-revenue-share-creator-payments-program/729408/">X recently shifted</a> to a model where creators are paid based on engagement from Premium users, meaning only those who pay for X Premium count toward their earnings.</li> </ul> <p>What’s the problem? You’re at the mercy of <strong>algorithms and monetization structures</strong> that favor the platform, not the creator. Your reach is dictated by these algorithms, and your revenue depends on the engagement they allow your content to get.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":Rm:" class="level-2 wp-block-heading">What content ownership really means</h2> <p>When I talk about <strong>content ownership</strong>, I mean full control over your platform, your audience, and your revenue. Here’s what it looks like:</p> <ul> <li>You decide where your content lives.</li> <li>You control how it’s monetized.</li> <li>You keep <strong>100% of the revenue</strong>.</li> </ul> <p>On social platforms, you don’t own your audience—the platform does. The algorithm determines how many people see your content, when they see it, and whether or not you get paid. That’s why shifting to a platform where you <strong>own the content and revenue model</strong> is so important for sustainable success.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":R10:" class="level-2 wp-block-heading">The risk creators face with social platforms</h2> <p>Here’s the harsh truth: If you rely solely on Meta or X, you’re taking a big risk. You don’t own your audience—the platform does. The algorithms determine whether your content gets seen, and if they decide it’s not worth wide distribution, your income takes a hit.</p> <p>For example, I’ve pulled in <strong>35.9 million impressions on X</strong> over the past year, but the payouts have been underwhelming:</p> <ul> <li>$45.59 (Jan 31 – Nov 24, 2023)</li> <li>$11.34 (Nov 24 – Feb 2, 2024)</li> <li>$13.91 (Feb 2 – Feb 16, 2024)</li> <li>$13.69 (Feb 16 – Apr 12, 2024)</li> <li>$18.49 (Apr 12 – Jul 5, 2024)</li> <li>$12.22 (Jul 5 – Aug 30, 2024)</li> </ul> <p>That’s a total of <strong>$115.24 for 35.9 million impressions</strong>. The numbers speak for themselves. 35.9 million people saw my content, and I couldn’t even cover a weekend trip with that payout.</p> <p><strong>Related: </strong><a href="https://www.getresponse.com/blog/neil-patel-on-email-marketing" data-type="post" data-id="69584">Creator spotlight: Neil Patel on why email marketing still delivers ROI</a></p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":R1e:" class="level-2 wp-block-heading">My strategy: Using social platforms for awareness</h2> <p>Now, don’t get me wrong—social platforms still play a critical role in my strategy. The key is to <strong>use them as a tool for top-of-the-funnel awareness</strong> and then convert that visibility into monetizable content on platforms I own.</p> <p>Here’s my personal approach, which I’ve used successfully to grow both my audience and my revenue:</p> <ul> <li><strong>Use social platforms for awareness</strong>: I leverage Meta, X, and others to get my content seen by as many people as possible. Engagement helps drive visibility, but I don’t rely on these platforms to monetize my work.</li> <li><strong>Drive engagement to owned channels</strong>: Once I have someone’s attention on social media, I direct them to an owned platform—whether it’s my email list, website, or online course.</li> <li><strong>Monetize through owned platforms</strong>: With my audience in a space I control, I can monetize directly. This could be through a paid newsletter, online course, or membership subscription—where I keep <strong>100% of the revenue</strong>.</li> </ul> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-getresponse-bonus-resources-cover bonus-resource-cover"><figure><img decoding="async" src="https://us-rd.gr-cdn.com/178x/https://us-wd.gr-cdn.com/blog/sites/5/2024/10/1435/cover_image.png" alt="" width="178" height="264" loading="lazy"/></figure><div class="bonus-resource-frame"><div class="text-wrap btn-wrap"><h4 class="bonusresources__title">Engage & convert: Your guide to winning with email</h4><div class="bonus-resource-cover-content"><p>Download the Engage & Convert ebook and discover data-driven strategies to <strong>dramatically boost engagement and drive revenue.</strong></p></div><a href="https://wb.getresponse.com/engage-and-convert" class="btn bonus-resource-btn" data-track="download-bonus-resource-frame-btn">Get the ebook</a></div></div></div> <h2 id=":R1s:" class="level-2 wp-block-heading">The GetResponse Creator Challenge: Your chance to monetize your expertise</h2> <p>If you’re ready to take back control, the <strong><a href="https://creator-challenge.grweb.site/" target="_blank" rel="noreferrer noopener">GetResponse Creator Challenge</a></strong> offers the perfect opportunity to showcase your expertise, grow your audience, and <strong>start earning</strong>. This isn’t just a contest—it’s an empowering opportunity to build something that’s truly yours.</p> <p>Here’s how the <strong>GetResponse Creator Challenge</strong> works:</p> <ol type="1"> <li><strong>Submissions open on October 26 and close on November 30</strong>. Enroll through the landing page by providing your name and email to signal your interest.</li> <li><strong>Create your course or paid newsletter</strong> using GetResponse’s AI-powered tools. If you don’t have an account, you can easily sign up for a free one to get started.</li> <li><strong>Submit your project</strong> through a Google Form or Typeform, where you’ll provide: <ul> <li><span style="font-family:var(--wp--preset--font-family--noto-serif);font-size:var(--wp--preset--font-size--paragraph);color:initial;letter-spacing:0px">A link to your course or newsletter.</span></li> <li><span style="font-family:var(--wp--preset--font-family--noto-serif);font-size:var(--wp--preset--font-size--paragraph);color:initial;letter-spacing:0px">A description of your project.</span></li> </ul> <ul> <li>Optional social media profiles or a short video introduction.</li> </ul> </li> </ol> <p><em>Note</em>: You must upgrade to a <strong>paid Creator Monetization Platform (CMP) plan</strong> to be eligible for the prizes.</p> <ul> <li><strong>Judging and feedback</strong>: After you submit your content, judges will evaluate your project based on specific criteria and provide written feedback. The top submissions will be featured on GetResponse’s social media, including video reviews.</li> <li><strong>Winners will be announced by December 15</strong>. This gives the judges time to evaluate all submissions and finalize the results.</li> </ul> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://creator-challenge.grweb.site/">JOIN THE CHALLENGE</a></div> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":R2c:" class="level-2 wp-block-heading">Prizes and perks</h2> <p>We’ve got some exciting rewards lined up for participants:</p> <ul> <li><strong>$2,500 USD for 1st place.</strong></li> <li><strong>$1,000 USD for 2nd place.</strong></li> <li><strong>$500 USD for 3rd place.</strong></li> <li><strong>6 months of free GetResponse plan for 4th place.</strong></li> <li><strong>1 month of free GetResponse plan for 5th place.</strong></li> </ul> <p>There’s also a <strong>bonus prize</strong> for the creator who generates the highest revenue from their submission. We’ll match your earnings up to <strong>$1,000 USD</strong>, which can be combined with the main prizes.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":R2m:" class="level-2 wp-block-heading">What I like about using GetResponse as a creator</h2> <p>What I appreciate most about <strong>GetResponse</strong> as a creator is how it brings everything I need into <strong>one platform</strong>. Instead of having to juggle multiple tools for email marketing, lead magnets, funnels, and now even courses, <strong>GetResponse does it all</strong>. It’s an all-in-one marketing platform that lets you <strong>create, promote, and sell</strong> your content, all from a single dashboard.</p> <p>This means you can <strong>own your audience</strong> and manage your entire business without the headache of switching between different tools or platforms. Plus, with the built-in <strong>AI-powered tools</strong>, creating courses and digital products is fast and seamless—even if you don’t have prior experience.</p> <div class="wp-block-getresponse-container has-background" style="background-color:#edf1ff"><p><strong>Get inspired by these great reads:</strong></p><p>1. <a href="https://www.getresponse.com/blog/profitable-online-course-ideas">Most profitable course ideas</a></p><p>2. <a href="https://www.getresponse.com/blog/how-to-make-money-selling-courses-with-getresponse" data-type="post" data-id="69413">How to market online courses & reach more students</a></p><p>3. <a href="https://www.getresponse.com/blog/e-learning-research" data-type="post" data-id="68993">[Study] The e-learning revolution – Inside the $1 trillion online education boom</a></p></div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":R30:" class="level-2 wp-block-heading">How to create and sell your course — fast</h2> <p>Ready to take control of your content and start making money? Here’s how you can get your course or paid newsletter up and running in just a few hours:</p> <ol type="1"> <li><strong>Do an assessment</strong>: Think about what you’re great at. Is it digital marketing? Graphic design? Find the knowledge you can teach others.</li> <li><strong>Outline your course</strong>: Use tools like <strong>ChatGPT</strong> to brainstorm and outline your course. It’s an easy way to map out the modules and lessons quickly.</li> <li><strong>Build It with AI</strong>: <a href="https://www.getresponse.com/features/course-creator">GetResponse’s AI-powered course creator</a> helps you turn that outline into a fully built course, even if you have no prior experience.</li> <li><strong>Launch in hours</strong>: With tools like Gamma to create slides, and your webcam or voiceover for recordings, you can have a course ready to sell in a matter of hours.</li> </ol> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 id=":R38:" class="level-2 wp-block-heading">Final thought: Stop chasing algorithms — take control</h2> <p>The creator economy is evolving, and the future belongs to those who take control of their content and revenue streams. Social media platforms like Meta and X are great for building awareness, but you shouldn’t depend on them for monetization.</p> <p>Instead, take control by moving your audience to a platform like <a href="https://www.getresponse.com/features/course-creator">GetResponse</a>, where you own the content, the reach, and the revenue. With GetResponse’s AI-powered tools, you can easily create courses, newsletters, and digital products — without the headaches of social media algorithms dictating your success.</p> <p>If you’re ready to make the leap, now’s the time. Start building your course or paid newsletter with GetResponse and discover how easy it is to go from idea to income.</p> </div></div><hr class="Hr_hr__NzJhS"/><footer class="SinglePostAuthor_footer__BHDFL"><div class="SinglePostAuthor_author__44bJO"><a href="https://www.getresponse.com/blog/authors/carlos-gil"><img src="https://us-rd.gr-cdn.com/80x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png" srcSet="https://us-rd.gr-cdn.com/160x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png 2x" alt="Carlos Gil" height="80" width="80"/></a></div><a class="SinglePostAuthor_name__y6ptV" href="https://www.getresponse.com/blog/authors/carlos-gil">Carlos Gil</a><div class="SinglePostAuthor_description__SuOui">Carlos Gil is the Brand Evangelist for GetResponse in the U.S. market, a bestselling author of "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI," and an internationally recognized keynote speaker and social media marketing authority. With over a decade of experience, Carlos has established a significant niche in digital marketing thought leadership, recognized for his expertise in emerging platforms and technologies. </br></br> Check out Carlos' new free marketing course – <a href="https://insightful-carlos.gr.courses/courses/no-bs-marketing-strategies">No BS Marketing: Strategies to Win in the Digital World</a></div></footer><span class="ShareBar_shareLabel__f_m4C">Share</span><div class="ShareBar_shareBar__7wm5D"><button aria-label="facebook" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_facebook__LS7fS"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="0" ry="0" fill="#3b5998" style="fill:none"></rect><path d="M34.1,47V33.3h4.6l0.7-5.3h-5.3v-3.4c0-1.5,0.4-2.6,2.6-2.6l2.8,0v-4.8c-0.5-0.1-2.2-0.2-4.1-0.2 c-4.1,0-6.9,2.5-6.9,7V28H24v5.3h4.6V47H34.1z" 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https://us-rd.gr-cdn.com/120x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/1246/tiktok-banned.jpg 120w" sizes="(min-width: 767px) 280px, 100vw"/><img src="https://us-wd.gr-cdn.com/blog/sites/5/2024/04/1246/tiktok-banned.jpg" alt="" decoding="async"/></picture></figure></a><header class="SinglePostBox_header__ZCGfC" id=":R3cha6:"><ul class="SinglePostBox_tags__QS3Zi"><li class="SinglePostBox_tag__S3w0x"><a href="https://www.getresponse.com/blog/topic/content-creators" data-track="article-tag">Content creators</a></li></ul><a class="SinglePostBox_title__Cqq8J" href="https://www.getresponse.com/blog/navigating-the-tiktok-ban"><h2>Navigating the TikTok ban: 5 strategies for future-proofing your brand</h2></a></header></div><div class="SinglePostDetails_info__8SEyP"><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Updated: <time dateTime="2025-01-16T15:59:30.000Z">Jan 16, 2025</time></div><div class="SinglePostDetails_author__qyxmG"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png 2x" alt="Carlos Gil" height="24" width="24"/><span>Carlos Gil</span></div></div></article></div><div class="SinglePostBox_single__YbGOI" data-id="69477"><article data-test="article" aria-labelledby=":R5cha6:"><div class="SinglePostBox_top__MHZjy"><a class="SinglePostBox_figure__LNbB_" href="https://www.getresponse.com/blog/creator-spotlight-derral-eves-on-why-creators-shouldnt-sleep-on-email-marketing"><figure><picture><source 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href="https://www.getresponse.com/blog/creator-spotlight-derral-eves-on-why-creators-shouldnt-sleep-on-email-marketing"><h2>Creator spotlight: Derral Eves on why creators shouldn’t sleep on email marketing</h2></a></header></div><div class="SinglePostDetails_info__8SEyP"><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Updated: <time dateTime="2024-10-08T14:38:05.000Z">Oct 8, 2024</time></div><div class="SinglePostDetails_author__qyxmG"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png 2x" alt="Carlos Gil" height="24" width="24"/><span>Carlos Gil</span></div></div></article></div><div class="SinglePostBox_single__YbGOI" data-id="63895"><article data-test="article" aria-labelledby=":R7cha6:"><div class="SinglePostBox_top__MHZjy"><a class="SinglePostBox_figure__LNbB_" href="https://www.getresponse.com/blog/strategies-for-monetizing-your-content"><figure><picture><source srcSet="https://us-rd.gr-cdn.com/1160x/https://us-wd.gr-cdn.com/blog/sites/5/2024/05/0918/blog-post-social-sharing-images-1.png 1160w, https://us-rd.gr-cdn.com/580x/https://us-wd.gr-cdn.com/blog/sites/5/2024/05/0918/blog-post-social-sharing-images-1.png 580w, https://us-rd.gr-cdn.com/280x/https://us-wd.gr-cdn.com/blog/sites/5/2024/05/0918/blog-post-social-sharing-images-1.png 280w, https://us-rd.gr-cdn.com/120x/https://us-wd.gr-cdn.com/blog/sites/5/2024/05/0918/blog-post-social-sharing-images-1.png 120w" sizes="(min-width: 767px) 280px, 100vw"/><img src="https://us-wd.gr-cdn.com/blog/sites/5/2024/05/0918/blog-post-social-sharing-images-1.png" alt="" decoding="async"/></picture></figure></a><header class="SinglePostBox_header__ZCGfC" id=":R7cha6:"><ul class="SinglePostBox_tags__QS3Zi"><li class="SinglePostBox_tag__S3w0x"><a href="https://www.getresponse.com/blog/topic/content-creators" data-track="article-tag">Content creators</a></li></ul><a class="SinglePostBox_title__Cqq8J" href="https://www.getresponse.com/blog/strategies-for-monetizing-your-content"><h2>Unlocking revenue streams: strategies for monetizing your content </h2></a></header></div><div class="SinglePostDetails_info__8SEyP"><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Updated: <time dateTime="2024-11-15T11:57:56.000Z">Nov 15, 2024</time></div><div class="SinglePostDetails_author__qyxmG"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png 2x" alt="Carlos Gil" height="24" width="24"/><span>Carlos Gil</span></div></div></article></div></div></div></section></aside><aside class="_slug__aside__7eTgv"><div class="_slug__tocStickyWrapper__rBdPx" style="--position:static"><div class="_slug__desktopOnly__xQKAB"><nav aria-labelledby=":Rdha6:" class="TableOfContents_container__A0_vi"><p id=":Rdha6:" class="TableOfContents_header__5f9NF"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/icon.a5cd9734.svg" width="17" height="16" class="TableOfContents_icon__Rqps_" alt=""/>Table of contents</p><ol class="TableOfContents_list__OL4uU"><li><a href="#:Ra:">The reality of revenue share and monetization on social platforms</a></li><li><a href="#:Rm:">What content ownership really means</a></li><li><a href="#:R10:">The risk creators face with social platforms</a></li><li><a href="#:R1e:">My strategy: Using social platforms for awareness</a></li><li><a href="#:R1s:">The GetResponse Creator Challenge: Your chance to monetize your expertise</a></li><li><a href="#:R2c:">Prizes and perks</a></li><li><a href="#:R2m:">What I like about using GetResponse as a creator</a></li><li><a href="#:R30:">How to create and sell your course — fast</a></li><li><a href="#:R38:">Final thought: Stop chasing algorithms — take control</a></li></ol><button type="button" class="TableOfContents_button__LFphI" aria-hidden="true"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/chevron.97998091.svg" width="24" height="24" alt=""/></button></nav></div></div><div><aside 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They offer the allure of reach, engagement, and monetization, but here’s the truth: \u003cstrong\u003erelying solely on these platforms is risky\u003c/strong\u003e.\u003c/p\u003e\n\n\n\n\u003cp\u003eI’ve seen firsthand how creators pour their energy into building huge followings on these platforms, only to have their reach and revenue slashed overnight by algorithm changes. If your income relies entirely on platforms you don’t control, you’re always at risk.\u003c/p\u003e\n\n\n\n\u003cp\u003eThat’s why \u003cstrong\u003eowning your content\u003c/strong\u003e and \u003cstrong\u003ebuilding your business on platforms you control\u003c/strong\u003e is crucial to long-term success.\u003c/p\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":Ra:\" class=\"level-2 wp-block-heading\"\u003eThe reality of revenue share and monetization on social platforms\u003c/h2\u003e\n\n\n\n\u003cp\u003eLet’s break down how \u003cstrong\u003erevenue sharing\u003c/strong\u003e really works on platforms like Meta and X. These platforms offer creators a cut of the revenue generated through ads placed on their content. While that might sound good on paper, the reality is that the platform takes the majority of the earnings, leaving creators with a small fraction.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere’s how the system works:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMeta (Instagram/Facebook)\u003c/strong\u003e: Creators earn from In-Stream Ads and Ads on Reels, but unless you have a massive following, the payouts are minimal.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eX (formerly Twitter)\u003c/strong\u003e: \u003ca href=\"https://www.socialmediatoday.com/news/x-removes-ad-revenue-share-creator-payments-program/729408/\"\u003eX recently shifted\u003c/a\u003e to a model where creators are paid based on engagement from Premium users, meaning only those who pay for X Premium count toward their earnings.\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eWhat’s the problem? You’re at the mercy of \u003cstrong\u003ealgorithms and monetization structures\u003c/strong\u003e that favor the platform, not the creator. Your reach is dictated by these algorithms, and your revenue depends on the engagement they allow your content to get.\u003c/p\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":Rm:\" class=\"level-2 wp-block-heading\"\u003eWhat content ownership really means\u003c/h2\u003e\n\n\n\n\u003cp\u003eWhen I talk about \u003cstrong\u003econtent ownership\u003c/strong\u003e, I mean full control over your platform, your audience, and your revenue. Here’s what it looks like:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003eYou decide where your content lives.\u003c/li\u003e\n\n\n\n\u003cli\u003eYou control how it’s monetized.\u003c/li\u003e\n\n\n\n\u003cli\u003eYou keep \u003cstrong\u003e100% of the revenue\u003c/strong\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eOn social platforms, you don’t own your audience—the platform does. The algorithm determines how many people see your content, when they see it, and whether or not you get paid. That’s why shifting to a platform where you \u003cstrong\u003eown the content and revenue model\u003c/strong\u003e is so important for sustainable success.\u003c/p\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":R10:\" class=\"level-2 wp-block-heading\"\u003eThe risk creators face with social platforms\u003c/h2\u003e\n\n\n\n\u003cp\u003eHere’s the harsh truth: If you rely solely on Meta or X, you’re taking a big risk. You don’t own your audience—the platform does. The algorithms determine whether your content gets seen, and if they decide it’s not worth wide distribution, your income takes a hit.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor example, I’ve pulled in \u003cstrong\u003e35.9 million impressions on X\u003c/strong\u003e over the past year, but the payouts have been underwhelming:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e$45.59 (Jan 31 – Nov 24, 2023)\u003c/li\u003e\n\n\n\n\u003cli\u003e$11.34 (Nov 24 – Feb 2, 2024)\u003c/li\u003e\n\n\n\n\u003cli\u003e$13.91 (Feb 2 – Feb 16, 2024)\u003c/li\u003e\n\n\n\n\u003cli\u003e$13.69 (Feb 16 – Apr 12, 2024)\u003c/li\u003e\n\n\n\n\u003cli\u003e$18.49 (Apr 12 – Jul 5, 2024)\u003c/li\u003e\n\n\n\n\u003cli\u003e$12.22 (Jul 5 – Aug 30, 2024)\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eThat’s a total of \u003cstrong\u003e$115.24 for 35.9 million impressions\u003c/strong\u003e. The numbers speak for themselves. 35.9 million people saw my content, and I couldn’t even cover a weekend trip with that payout.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRelated: \u003c/strong\u003e\u003ca href=\"https://www.getresponse.com/blog/neil-patel-on-email-marketing\" data-type=\"post\" data-id=\"69584\"\u003eCreator spotlight: Neil Patel on why email marketing still delivers ROI\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":R1e:\" class=\"level-2 wp-block-heading\"\u003eMy strategy: Using social platforms for awareness\u003c/h2\u003e\n\n\n\n\u003cp\u003eNow, don’t get me wrong—social platforms still play a critical role in my strategy. The key is to \u003cstrong\u003euse them as a tool for top-of-the-funnel awareness\u003c/strong\u003e and then convert that visibility into monetizable content on platforms I own.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere’s my personal approach, which I’ve used successfully to grow both my audience and my revenue:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUse social platforms for awareness\u003c/strong\u003e: I leverage Meta, X, and others to get my content seen by as many people as possible. Engagement helps drive visibility, but I don’t rely on these platforms to monetize my work.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eDrive engagement to owned channels\u003c/strong\u003e: Once I have someone’s attention on social media, I direct them to an owned platform—whether it’s my email list, website, or online course.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eMonetize through owned platforms\u003c/strong\u003e: With my audience in a space I control, I can monetize directly. This could be through a paid newsletter, online course, or membership subscription—where I keep \u003cstrong\u003e100% of the revenue\u003c/strong\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003cdiv style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-getresponse-bonus-resources-cover bonus-resource-cover\"\u003e\u003cfigure\u003e\u003cimg decoding=\"async\" src=\"https://us-rd.gr-cdn.com/178x/https://us-wd.gr-cdn.com/blog/sites/5/2024/10/1435/cover_image.png\" alt=\"\" width=\"178\" height=\"264\" loading=\"lazy\"/\u003e\u003c/figure\u003e\u003cdiv class=\"bonus-resource-frame\"\u003e\u003cdiv class=\"text-wrap btn-wrap\"\u003e\u003ch4 class=\"bonusresources__title\"\u003eEngage \u0026amp; convert: Your guide to winning with email\u003c/h4\u003e\u003cdiv class=\"bonus-resource-cover-content\"\u003e\u003cp\u003eDownload the Engage \u0026amp; Convert ebook and discover data-driven strategies to \u003cstrong\u003edramatically boost engagement and drive revenue.\u003c/strong\u003e\u003c/p\u003e\u003c/div\u003e\u003ca href=\"https://wb.getresponse.com/engage-and-convert\" class=\"btn bonus-resource-btn\" data-track=\"download-bonus-resource-frame-btn\"\u003eGet the ebook\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R1s:\" class=\"level-2 wp-block-heading\"\u003eThe GetResponse Creator Challenge: Your chance to monetize your expertise\u003c/h2\u003e\n\n\n\n\u003cp\u003eIf you’re ready to take back control, the \u003cstrong\u003e\u003ca href=\"https://creator-challenge.grweb.site/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eGetResponse Creator Challenge\u003c/a\u003e\u003c/strong\u003e offers the perfect opportunity to showcase your expertise, grow your audience, and \u003cstrong\u003estart earning\u003c/strong\u003e. This isn’t just a contest—it’s an empowering opportunity to build something that’s truly yours.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere’s how the \u003cstrong\u003eGetResponse Creator Challenge\u003c/strong\u003e works:\u003c/p\u003e\n\n\n\n\u003col type=\"1\"\u003e\n\u003cli\u003e\u003cstrong\u003eSubmissions open on October 26 and close on November 30\u003c/strong\u003e. Enroll through the landing page by providing your name and email to signal your interest.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eCreate your course or paid newsletter\u003c/strong\u003e using GetResponse’s AI-powered tools. If you don’t have an account, you can easily sign up for a free one to get started.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eSubmit your project\u003c/strong\u003e through a Google Form or Typeform, where you’ll provide:\n\n\n\n\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family:var(--wp--preset--font-family--noto-serif);font-size:var(--wp--preset--font-size--paragraph);color:initial;letter-spacing:0px\"\u003eA link to your course or newsletter.\u003c/span\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cspan style=\"font-family:var(--wp--preset--font-family--noto-serif);font-size:var(--wp--preset--font-size--paragraph);color:initial;letter-spacing:0px\"\u003eA description of your project.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003eOptional social media profiles or a short video introduction.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003e\u003cem\u003eNote\u003c/em\u003e: You must upgrade to a \u003cstrong\u003epaid Creator Monetization Platform (CMP) plan\u003c/strong\u003e to be eligible for the prizes.\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eJudging and feedback\u003c/strong\u003e: After you submit your content, judges will evaluate your project based on specific criteria and provide written feedback. The top submissions will be featured on GetResponse’s social media, including video reviews.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eWinners will be announced by December 15\u003c/strong\u003e. This gives the judges time to evaluate all submissions and finalize the results.\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://creator-challenge.grweb.site/\"\u003eJOIN THE CHALLENGE\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":R2c:\" class=\"level-2 wp-block-heading\"\u003ePrizes and perks\u003c/h2\u003e\n\n\n\n\u003cp\u003eWe’ve got some exciting rewards lined up for participants:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e$2,500 USD for 1st place.\u003c/strong\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003e$1,000 USD for 2nd place.\u003c/strong\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003e$500 USD for 3rd place.\u003c/strong\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003e6 months of free GetResponse plan for 4th place.\u003c/strong\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003e1 month of free GetResponse plan for 5th place.\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eThere’s also a \u003cstrong\u003ebonus prize\u003c/strong\u003e for the creator who generates the highest revenue from their submission. We’ll match your earnings up to \u003cstrong\u003e$1,000 USD\u003c/strong\u003e, which can be combined with the main prizes.\u003c/p\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":R2m:\" class=\"level-2 wp-block-heading\"\u003eWhat I like about using GetResponse as a creator\u003c/h2\u003e\n\n\n\n\u003cp\u003eWhat I appreciate most about \u003cstrong\u003eGetResponse\u003c/strong\u003e as a creator is how it brings everything I need into \u003cstrong\u003eone platform\u003c/strong\u003e. Instead of having to juggle multiple tools for email marketing, lead magnets, funnels, and now even courses, \u003cstrong\u003eGetResponse does it all\u003c/strong\u003e. It’s an all-in-one marketing platform that lets you \u003cstrong\u003ecreate, promote, and sell\u003c/strong\u003e your content, all from a single dashboard.\u003c/p\u003e\n\n\n\n\u003cp\u003eThis means you can \u003cstrong\u003eown your audience\u003c/strong\u003e and manage your entire business without the headache of switching between different tools or platforms. Plus, with the built-in \u003cstrong\u003eAI-powered tools\u003c/strong\u003e, creating courses and digital products is fast and seamless—even if you don’t have prior experience.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-getresponse-container has-background\" style=\"background-color:#edf1ff\"\u003e\u003cp\u003e\u003cstrong\u003eGet inspired by these great reads:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e1. \u003ca href=\"https://www.getresponse.com/blog/profitable-online-course-ideas\"\u003eMost profitable course ideas\u003c/a\u003e\u003c/p\u003e\u003cp\u003e2. \u003ca href=\"https://www.getresponse.com/blog/how-to-make-money-selling-courses-with-getresponse\" data-type=\"post\" data-id=\"69413\"\u003eHow to market online courses \u0026amp; reach more students\u003c/a\u003e\u003c/p\u003e\u003cp\u003e3. \u003ca href=\"https://www.getresponse.com/blog/e-learning-research\" data-type=\"post\" data-id=\"68993\"\u003e[Study] The e-learning revolution – Inside the $1 trillion online education boom\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":R30:\" class=\"level-2 wp-block-heading\"\u003eHow to create and sell your course — fast\u003c/h2\u003e\n\n\n\n\u003cp\u003eReady to take control of your content and start making money? Here’s how you can get your course or paid newsletter up and running in just a few hours:\u003c/p\u003e\n\n\n\n\u003col type=\"1\"\u003e\n\u003cli\u003e\u003cstrong\u003eDo an assessment\u003c/strong\u003e: Think about what you’re great at. Is it digital marketing? Graphic design? Find the knowledge you can teach others.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eOutline your course\u003c/strong\u003e: Use tools like \u003cstrong\u003eChatGPT\u003c/strong\u003e to brainstorm and outline your course. It’s an easy way to map out the modules and lessons quickly.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eBuild It with AI\u003c/strong\u003e: \u003ca href=\"https://www.getresponse.com/features/course-creator\"\u003eGetResponse’s AI-powered course creator\u003c/a\u003e helps you turn that outline into a fully built course, even if you have no prior experience.\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eLaunch in hours\u003c/strong\u003e: With tools like Gamma to create slides, and your webcam or voiceover for recordings, you can have a course ready to sell in a matter of hours.\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"/\u003e\n\n\n\n\u003ch2 id=\":R38:\" class=\"level-2 wp-block-heading\"\u003eFinal thought: Stop chasing algorithms — take control\u003c/h2\u003e\n\n\n\n\u003cp\u003eThe creator economy is evolving, and the future belongs to those who take control of their content and revenue streams. Social media platforms like Meta and X are great for building awareness, but you shouldn’t depend on them for monetization.\u003c/p\u003e\n\n\n\n\u003cp\u003eInstead, take control by moving your audience to a platform like \u003ca href=\"https://www.getresponse.com/features/course-creator\"\u003eGetResponse\u003c/a\u003e, where you own the content, the reach, and the revenue. With GetResponse’s AI-powered tools, you can easily create courses, newsletters, and digital products — without the headaches of social media algorithms dictating your success.\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you’re ready to make the leap, now’s the time. Start building your course or paid newsletter with GetResponse and discover how easy it is to go from idea to income.\u003c/p\u003e\n","url":"creators-take-back-control","author":{"name":"Carlos Gil","first_name":"Carlos","avatar2x":"https://us-wd.gr-cdn.com/blog/sites/5/2024/04/0758/img_8453.png","author_link":"https://www.getresponse.com/blog/authors/carlos-gil","description":"Carlos Gil is the Brand Evangelist for GetResponse in the U.S. market, a bestselling author of \"The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,\" and an internationally recognized keynote speaker and social media marketing authority. With over a decade of experience, Carlos has established a significant niche in digital marketing thought leadership, recognized for his expertise in emerging platforms and technologies.\n\n\u003c/br\u003e\u003c/br\u003e\nCheck out Carlos' new free marketing course – \u003ca href=\"https://insightful-carlos.gr.courses/courses/no-bs-marketing-strategies\"\u003eNo BS Marketing: Strategies to Win in the Digital World\u003c/a\u003e","author_job_title":"Brand Evangelist","author_slug":"carlos-gil"},"datePublished":"2024-10-23T08:13:35.000Z","dateModified":"2024-10-24T11:41:13.000Z","primaryTag":{"name":"Content creators","slug":"content-creators","custom_name":""},"postTags":[],"metaTitle":"Why Creators Shouldn’t Rely on Social Platforms For Their Income","metaDescription":"Stop chasing algorithms! 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