Dave Birss - Speaker and trainer - davebirss.com

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="public_profile_v3_desktop"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache"> <meta name="linkedin:pageTag" content="openToProvider"> <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.3446" data-call-tree-id="AAYvYOhob/zw3C0v3rJbcg==" data-multiproduct-name="public-profile-frontend" data-service-name="public-profile-frontend" data-browser-id="26de87c1-bbb8-4456-86af-8640b13cf3c4" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:public_profile_v3;E1QAkV2NRVG6Q+GMytDt3g==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-msafdf-lib="https://static.licdn.com/aero-v1/sc/h/80ndnja80f2uvg4l8sj2su82m" data-logout-url="/uas/logout" data-is-li-sugr-tracking-enabled data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="enabled" data-human-member-lix-treatment="enabled" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="enabled"> <link rel="canonical" href="https://uk.linkedin.com/in/davebirss">    <meta property="al:android:url" content="https://uk.linkedin.com/in/davebirss"> <meta property="al:android:package" content="com.linkedin.android"> <meta property="al:android:app_name" content="LinkedIn"> <meta property="al:ios:url" content="https://uk.linkedin.com/in/davebirss"> <meta property="al:ios:app_store_id" content="288429040"> <meta property="al:ios:app_name" content="LinkedIn"> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <meta property="og:image" content="https://static.licdn.com/scds/common/u/images/email/artdeco/logos/96/linkedin-bug-color.png"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>Dave Birss - Speaker and trainer - davebirss.com | LinkedIn</title> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/b7t4s6dh3hh3ccqoz0800u9m3"> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="litmsProfileName" content="public-profile-frontend"> <meta name="ubba" content="https://static.licdn.com/aero-v1/sc/h/a1ztgs23yd31jqay0f3hoewxk"> <meta name="platform" content="https://static.licdn.com/aero-v1/sc/h/7mzag25x8rnnswm0ekb84s3l"> <meta name="platform-worker" content="https://static.licdn.com/aero-v1/sc/h/7nirg34a8ey4y2l4rw7xgwxx4"> <meta name="description" content="Author of The Sensible AI Manifesto | Check out my LinkedIn Learning courses · I believe that creative thinking is a practical skill which can add significant value to a business. And that’s exactly what I focus on. Training I&#39;ve developed a number of training courses designed to help at every stage of the creative process. I show individuals how to improve their ability to have ideas. I show managers how to get better ideas out of teams. And I show everyone how to gather inspiration. I help leaders understand how to improve their judgement. And I run sessions that explain how to present ideas in a way that greatly increases your chance of selling them. I’ve run these sessions for businesses of all sizes, from startups to multinationals. And I’ve run them across lots of industries. Speaking I’ve spoken at events all over the world and have got some really good feedback from my talks (98.6% of people said they’d like to hear me speak again and my talks have been rated 4.8 out of 5). I focus on demystifying creativity and innovation. That involves debunking the BS, explaining how the brain works and giving people practical takeaways that will make an immediate impact. Consulting I help companies improve their abilities to get valuable ideas from their teams. I start by conducting an audit to find out what can be improved and then helping them implement changes across their organisation. I cover training, processes, management styles, environment, culture, leadership and everything that has an impact on the way people think. The result is better ideas and more successful innovation. And ultimately a competitive advantage that earns you a bigger share of the market. As well as working directly with companies, I also share my thinking in books and films. Just look me up on Amazon and YouTube to see what I&#39;ve done. · Experience: davebirss.com · Location: London · 500+ connections on LinkedIn. View Dave Birss’ profile on LinkedIn, a professional community of 1 billion members."> <meta name="og:description" content="Author of The Sensible AI Manifesto | Check out my LinkedIn Learning courses · I believe that creative thinking is a practical skill which can add significant value to a business. And that’s exactly what I focus on. Training I&#39;ve developed a number of training courses designed to help at every stage of the creative process. I show individuals how to improve their ability to have ideas. I show managers how to get better ideas out of teams. And I show everyone how to gather inspiration. I help leaders understand how to improve their judgement. And I run sessions that explain how to present ideas in a way that greatly increases your chance of selling them. I’ve run these sessions for businesses of all sizes, from startups to multinationals. And I’ve run them across lots of industries. Speaking I’ve spoken at events all over the world and have got some really good feedback from my talks (98.6% of people said they’d like to hear me speak again and my talks have been rated 4.8 out of 5). I focus on demystifying creativity and innovation. That involves debunking the BS, explaining how the brain works and giving people practical takeaways that will make an immediate impact. Consulting I help companies improve their abilities to get valuable ideas from their teams. I start by conducting an audit to find out what can be improved and then helping them implement changes across their organisation. I cover training, processes, management styles, environment, culture, leadership and everything that has an impact on the way people think. The result is better ideas and more successful innovation. And ultimately a competitive advantage that earns you a bigger share of the market. As well as working directly with companies, I also share my thinking in books and films. Just look me up on Amazon and YouTube to see what I&#39;ve done. · Experience: davebirss.com · Location: London · 500+ connections on LinkedIn. View Dave Birss’ profile on LinkedIn, a professional community of 1 billion members."> <meta name="twitter:description" content="Author of The Sensible AI Manifesto | Check out my LinkedIn Learning courses · I believe that creative thinking is a practical skill which can add significant value to a business. And that’s exactly what I focus on. Training I&#39;ve developed a number of training courses designed to help at every stage of the creative process. I show individuals how to improve their ability to have ideas. I show managers how to get better ideas out of teams. And I show everyone how to gather inspiration. I help leaders understand how to improve their judgement. And I run sessions that explain how to present ideas in a way that greatly increases your chance of selling them. I’ve run these sessions for businesses of all sizes, from startups to multinationals. And I’ve run them across lots of industries. Speaking I’ve spoken at events all over the world and have got some really good feedback from my talks (98.6% of people said they’d like to hear me speak again and my talks have been rated 4.8 out of 5). I focus on demystifying creativity and innovation. That involves debunking the BS, explaining how the brain works and giving people practical takeaways that will make an immediate impact. Consulting I help companies improve their abilities to get valuable ideas from their teams. I start by conducting an audit to find out what can be improved and then helping them implement changes across their organisation. I cover training, processes, management styles, environment, culture, leadership and everything that has an impact on the way people think. The result is better ideas and more successful innovation. And ultimately a competitive advantage that earns you a bigger share of the market. As well as working directly with companies, I also share my thinking in books and films. Just look me up on Amazon and YouTube to see what I&#39;ve done. · Experience: davebirss.com · Location: London · 500+ connections on LinkedIn. View Dave Birss’ profile on LinkedIn, a professional community of 1 billion members."> <meta property="og:title" content="Dave Birss - Speaker and trainer - davebirss.com | LinkedIn"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY"> <meta property="og:type" content="profile"> <meta property="profile:first_name" content="Dave"> <meta property="profile:last_name" content="Birss"> <meta property="og:url" content="https://uk.linkedin.com/in/davebirss"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@Linkedin"> <meta name="twitter:title" content="Dave Birss - Speaker and trainer - davebirss.com | LinkedIn"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY">  <meta name="linkedin:pageTag" content="openToProvider"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/public-profile/api/ingraphs/guestGauge" data-counter-metric-endpoint="/public-profile/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@graph":[{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2025-01-16T12:17:52.000+00:00","headline":"Free Puppies, Data Nightmares, and Shiny Chips","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQG-XIir7p4TXQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1737026156237?e=2147483647&v=beta&t=m91jCoNyMVVPkK8QJLkxsu8LwyOZMwLzgzM_KZeVWDM"},"articleBody":"\u003Cp\u003EIn the latest AI circus, Microsoft and Google are tossing free AI goodies to businesses, hoping you'll bite and eventually pay up. Meanwhile, Meta's been caught with its hand in the pirated data jar, all in a bid to outpace OpenAI. And let's not forget the U.S. government's parting gift: tighter export controls on AI chips, just to keep things spicy.\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFuKh7Twji2QA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737026214980?e=1746662400&v=beta&t=an4SrfOWLs4zPwHQ-x3YS8PyolEzw0jQRb2QNYm6hi4\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003EAI Freebies: Bait or Boon?\u003C/h3\u003E\u003Cp\u003EMicrosoft and Google are offering free AI features to lure businesses into their ecosystems. It's like getting a free puppy—adorable until you realize the cost of puppy food. \u003C/p\u003E\u003Cblockquote\u003E\u003Cp\u003EEvaluate these offerings critically; ensure they align with your strategic goals before committing.\u003C/p\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Ca href=\"https://www.theverge.com/2025/1/15/24344214/microsoft-365-copilot-chat-agents-pricing-availability\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFurther reading\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQEOwW8m2F0oNg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737026348800?e=1746662400&v=beta&t=LrX6CH1jedZI9mGUV3uA9YPKxKTNXUaEKW5F-MrsWCo\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003ECounting the Cost of 'Free' AI\u003C/h3\u003E\u003Cp\u003E'Free' AI features from tech giants may come with hidden costs, like increased subscription fees or the need for additional infrastructure. \u003C/p\u003E\u003Cblockquote\u003E\u003Cp\u003EScrutinize the long-term financial implications before integrating these tools into your operations.\u003C/p\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Ca href=\"https://www.theverge.com/2025/1/15/24343794/google-workspace-ai-features-free\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFurther reading\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQE4BP4L6ufuVw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737026425672?e=1746662400&v=beta&t=Aed0KrhO9pper-9wGieR9kKjAFh_SXcCmRxK72QDaDA\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003EMeta's Data Dilemma: A Cautionary Tale\u003C/h3\u003E\u003Cp\u003EMeta's use of pirated data for AI training has landed it in hot water. Cut corners, and you might just cut your own throat. \u003C/p\u003E\u003Cblockquote\u003E\u003Cp\u003EEnsure your AI initiatives comply with data privacy laws to avoid legal and reputational damage.\u003C/p\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Ca href=\"https://www.theverge.com/2025/1/14/24343692/meta-lawsuit-copyright-lawsuit-llama-libgen\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFurther reading\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGL_p0UKN8UGQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737026568106?e=1746662400&v=beta&t=hUzsd3h82WkL5zIBXf5fU7MSqERyp7rpOEDfhTdcrSA\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003EAI Chip Export Controls: Brace for Impact\u003C/h3\u003E\u003Cp\u003EThe U.S. has tightened export controls on AI chips, potentially disrupting your tech supply chain. Time to start hoarding silicon like it's the new gold. \u003C/p\u003E\u003Cblockquote\u003E\u003Cp\u003EAssess your hardware dependencies and explore alternative suppliers to mitigate risks.\u003C/p\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Ca href=\"https://www.theverge.com/2025/1/13/24342595/nvidia-flatter-trump-biden-administration-ai-chip-restrictions\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFurther reading\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGhLk79-kvErA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737028051151?e=1746662400&v=beta&t=DFOZdQdh69Ag0Aw_EshN9VAfZhL5aiXy_WpWjqxibLI\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003EAI in Marketing: Free Tools, Priceless Strategy\u003C/h3\u003E\u003Cp\u003EWith AI features becoming more accessible, the marketing landscape is shifting faster than you can say 'algorithm.' Don't get left behind with your outdated strategies. \u003C/p\u003E\u003Cblockquote\u003E\u003Cp\u003ELeverage these tools to enhance customer engagement but maintain a human touch to stand out.\u003C/p\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Ca href=\"https://www.theverge.com/2025/1/15/24343794/google-workspace-ai-features-free\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFurther reading\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQEsMPVL02kCsQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737028117098?e=1746662400&v=beta&t=T89TB4OLCP5m9nubedLlCSWYLxbmA-Pb4n3eXfmTBtw\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003EAI's Role in the Workplace: Friend or Foe?\u003C/h3\u003E\u003Cp\u003EAI is automating tasks, raising concerns about job displacement. But remember, even the best robots can't handle office politics. \u003C/p\u003E\u003Cblockquote\u003E\u003Cp\u003EFocus on upskilling employees to work alongside AI, fostering a collaborative environment.\u003C/p\u003E\u003C/blockquote\u003E\u003Cp\u003E\u003Ca href=\"https://www.artificialintelligence-news.com/news/whitepaper-dispels-fears-ai-induced-job-losses/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFurther reading\u003C/a\u003E\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGeIiX3cXBLTQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737028241459?e=1746662400&v=beta&t=kG4QOVbudkEOPquAZw0OurgE1g-FiXIMOMbVc2Dbxug\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch2\u003E\"Are we using AI to genuinely create value, or are we just keeping up with the Joneses?\"\u003C/h2\u003E\u003Cp\u003EAI is everywhere, from your inbox to your competitors’ products, but the real question is: are your AI initiatives actually enhancing your business, or are they just shiny objects to impress shareholders?\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFEYP6HDMtNPQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737028706471?e=1746662400&v=beta&t=bY8QmoW8VSOJdefj1nSbZamNqpCEz1X3aJiVLtbvpKI\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EHave you seen \u003Cstrong\u003E\u003Cem\u003EThe Sensible AI Manifesto\u003C/em\u003E\u003C/strong\u003E? It lists seven principles to help organisations get the most value out of Generative AI. I released it just over a year ago, and it's attracted hundreds of supporters. Show your support and get a free guide explaining more about implementing the principles in your own organisation.\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://sensibleaimanifesto.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThe Sensible AI Manifesto\u003C/a\u003E\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQF9w5pAvFGXnA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1737028360080?e=1746662400&v=beta&t=g-deiycB_xzVdEmfgixFkp_zGTYiES_sBLDEuiD6kUE\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EDo you want some more intelligence about artificial intelligence? If so, drop me a line. I'm currently doing talks, training, and advising board members. \u003C/p\u003E\u003Cp\u003EHere's what Nationwide had to say about me:\u003C/p\u003E\u003Cblockquote\u003E\u003Cp\u003E\u003Cem\u003EWorking with Dave was nothing short of exceptional. His approach was incredibly engaging, keeping everyone involved and interested. His sessions were not only informative but also highly interactive, making complex concepts accessible and enjoyable. His ability to connect with the audience and create a comfortable learning environment was truly impressive. We are thankful for Dave helping us to explore the fascinating world of Generative Al with a touch of humor and a lot of insight.\u003C/em\u003E\u003C/p\u003E\u003C/blockquote\u003E\u003Chr\u003E\u003Cp\u003E\u003Cstrong\u003E\u003Cem\u003EThis newsletter is an experiment. Please give me feedback and tell me what you think of it. Is it helpful? What can I do to make it more helpful? Send me a DM to let me know your thoughts.\u003C/em\u003E\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/free-puppies-data-nightmares-shiny-chips-dave-birss-0lbce"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2024-09-03T11:10:58.000+00:00","headline":"The Over-Inflation Problem of Gen AI","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQEhsDXM-QuNBw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725313103648?e=2147483647&v=beta&t=WcuIqADfq695U1QKGZ8OBVYwxZE8mraQumeZAIwQKZI"},"articleBody":"\u003Cp\u003ELast week I wrote a post blaming AI over-hypers for a rising sense of disillusionment. But that's only half the puzzle. Hype-mongers may have raised expectations, but organizations have prevented themselves from getting the benefits they hoped for.\u003C/p\u003E\u003Cp\u003EDisillusionment comes from reality not meeting expectations.\u003C/p\u003E\u003Cp\u003EOrganizations have been expecting dramatic results while ensuring there's no drama in the process. That's like trying to put on a spectacular fireworks display while immediately snuffing out every spark you see with a fire extinguisher.\u003C/p\u003E\u003Cp\u003EEverything is done with the best of intentions, but the corporate antibodies ensure that AI doesn't deliver as much as it should.\u003C/p\u003E\u003Cp\u003ESo, let's explore some of the approaches that—while seemingly prudent—might be limiting the dramatic impact AI can have. And I'll even give you suggestions for tackling the situation better.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Unrealistic Expectations ⚠️\u003C/h3\u003E\u003Cp\u003ESome folks expect AI to deliver jaw-dropping results overnight. That's like expecting a gourmet meal from a microwave - not impossible, but highly unlikely.\u003C/p\u003E\u003Cp\u003E👉 Set realistic expectations and understand that AI needs time and fine-tuning to really shine.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Resistance to Change ⚠️\u003C/h3\u003E\u003Cp\u003ELike a granny on a rollercoaster, most organizations are uncomfortable with unexpected twists and turns. They're geared up for minor tweaks rather than revolutionary overhauls.\u003C/p\u003E\u003Cp\u003E👉 Consider how AI might fundamentally improve your processes rather than just adding it to existing workflows.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Lack of C-Suite Knowledge ⚠️\u003C/h3\u003E\u003Cp\u003EThe execs might be experts in their fields, but when it comes to AI, it's a new frontier. It's too novel to provide the case studies and best practice documents they typically rely on.\u003C/p\u003E\u003Cp\u003E👉 Invest in AI education for leadership to help them make informed decisions that balance risk mitigation with opportunity creation.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Insufficient Training Investment ⚠️\u003C/h3\u003E\u003Cp\u003EFailing to train your teams on AI is like giving them a new sports car without teaching them how to drive. Without proper training, employees will stay in first gear and wonder why they're not getting as far as they expected.\u003C/p\u003E\u003Cp\u003E👉 Prioritize comprehensive AI training programs.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Lacklustre In-House Solutions ⚠️\u003C/h3\u003E\u003Cp\u003ESome companies build their own AI tools that fall short of the standard their employees expect. I've seen them firsthand. Some of them are so hobbled that they're a waste of time.\u003C/p\u003E\u003Cp\u003E👉 Ensure your in-house AI solutions are close to the capabilities of publicly accessible models if you want people to use them.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Short-Term Focus ⚠️\u003C/h3\u003E\u003Cp\u003EOrganizations often chase immediate gains like a cat with a laser pointer, forgetting that AI is more of a long game. The real value comes from looking beyond the next couple of quarters.\u003C/p\u003E\u003Cp\u003E👉 Develop a long-term AI strategy aligned with your business goals.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Inadequate Change Management ⚠️\u003C/h3\u003E\u003Cp\u003EImplementing AI is a significant change management task. Many organizations flounder because they don't manage the change process effectively. \u003C/p\u003E\u003Cp\u003E👉 Develop a comprehensive change management plan to guide your AI transformation.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Over-Focus on Cost-Cutting ⚠️\u003C/h3\u003E\u003Cp\u003ECompanies often see AI as primarily a way to cut costs. They just want it to do things faster and cheaper. But it's so much more capable than that.\u003C/p\u003E\u003Cp\u003E👉 The real power of AI lies in augmenting human skills and creating new opportunities, not just trimming the budget.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Lack of Clear AI Strategy ⚠️\u003C/h3\u003E\u003Cp\u003E\"Hey, let's see if ChatGPT can help me get through my emails faster\" is not a strategy. Neither is \"Let's try it out and see what it can do.\"\u003C/p\u003E\u003Cp\u003E👉 Start with your business strategy and work out how AI can help you build on it.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Thinking It's About Tech, Not People ⚠️\u003C/h3\u003E\u003Cp\u003EYes, the technology involves gigatons of silicon nerdiness, but the human element is the most important part of your AI implementation. Humans brief the AI, judge its output, check for accuracy, and refine the results. They're what can take the results from adequate to excellent. \u003C/p\u003E\u003Cp\u003E👉 Consult your teams and use AI to make their job better rather than soulless\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003E⚠️ Expecting it to Fix Your Organizational Dysfunction ⚠️\u003C/h3\u003E\u003Cp\u003EAI is impressive, but it's not a magical fixer-upper for deeper organizational issues. In fact, from experience, the process of implementing Generative AI into the workflow often reveals the organizational problems that have been festering for years.\u003C/p\u003E\u003Cp\u003E👉 Use AI implementation as an opportunity to identify and address fundamental problems.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cp\u003EThese are my Top 11 (I pruned the list to get it down to this!) What would you remove to get it down to 10? Or add to make it a round dozen? \u003C/p\u003E","url":"https://www.linkedin.com/pulse/over-inflation-problem-gen-ai-dave-birss-vmike"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2024-01-09T12:30:02.000+00:00","headline":"The Weekend AI Bias Experiment","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQFAMVdvoFHe8A/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1704734641518?e=2147483647&v=beta&t=LcrgAyFlW5wL3eXQTTx-gshvugD3mvaYBt-lp0QDG90"},"articleBody":"\u003Cp\u003EI'll start by wishing a most splendid 2024 to you and yours. I hope this is the year where you break your personal best for smiles, hugs, and eating Cheetos.\u003C/p\u003E\u003Cp\u003EI decided to start the year by giving the world the gift of \u003Ca href=\"https://sensibleaimanifesto.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThe Sensible AI Manifesto\u003C/a\u003E. If you've not seen it yet, it's a seven-point manifesto that gives organisations the essential knowledge they need to use Generative AI in the most ethical, responsible, and valuable way.\u003C/p\u003E\u003Cp\u003EThose who sign up as supporters get a 50+ page guidebook that gives them practical advice on how to implement the manifesto points. And a bunch of other goodies.\u003C/p\u003E\u003Cp\u003EIf you've not seen it already, you can \u003Ca href=\"https://sensibleaimanifesto.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003Efind it here\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EPlease sign up, share it with the world, and go and high-five a robot.\u003C/p\u003E\u003Cp\u003EWhich takes us to an experiment I ran over the weekend.\u003C/p\u003E\u003Chr\u003E\u003Ch2\u003EHow do you check your AI for bias?\u003C/h2\u003E\u003Cp\u003EOne of the manifesto points is, \"I promise to be ethical.\" You'll likely have seen posts and articles talking about the inherent bias of AI image generators, like this phenomenal \u003Ca href=\"https://www.bloomberg.com/graphics/2023-generative-ai-bias/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Estudy from Bloomberg\u003C/a\u003E.\u003C/p\u003E\u003Ch3\u003EUsing AI to check for AI bias\u003C/h3\u003E\u003Cp\u003EI wanted to see if I could run a similar kind of test for Large Language Models like ChatGPT. So I decided to go straight to the source and ask ChatGPT to help me formulate a way of testing for bias. Together we came up with the following categories to test: Gender Bias, Racial and Cultural Bias, Socio-Economic Bias, Age Bias, Geographical Bias, Language Bias, and Intersectional Bias\u003C/p\u003E\u003Cp\u003EI decided that - in a similar way to the image generator tests - I'd ask it to generate simple personas for different professions. Think of these as written sketches. So I wrote this little prompt:\u003C/p\u003E\u003Cpre\u003E\u003C/pre\u003E\u003Cp\u003EI used this prompt in Bing, Perplexity, Llama 2, Bard, Chat GPT 3.5, and Chat GPT 4 for the professions of nurse, teacher, and prisoner. So that gave me 18 tables of data. All I had to do now was analyse them.\u003C/p\u003E\u003Cp\u003ESo I wrote this prompt to get ChatGPT4 to try to sniff out bias in the responses:\u003C/p\u003E\u003Cpre\u003E\u003C/pre\u003E\u003Cp\u003EIt did an extraordinary job of this. I checked the first few analyses and couldn't find anything I disagreed with. If you want to check it out for yourself, you can see the data and the analyses in \u003Ca href=\"https://docs.google.com/document/d/1jlMQEipM8HzwoAc5EL06Xi2YM8f0lKlYj6T1cnP0sng/edit?usp=sharing\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ethis messy Google Doc\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EI've given you the prompts because I'm encouraging you to run this test yourself. Especially if you have an internal chatbot. I want you to understand that bias is inherent in your AI tools and that you need to be aware of them.\u003C/p\u003E\u003Cp\u003EI used the prompts to do a cursory Saturday afternoon study. If I were doing this to an academically rigorous standard, I'd run the tests at least a couple more times. I'd add in a few more LLMs. And I'd use a lot more professions. So the results I got are only indicative. But you still want to see them, don't you?\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://docs.google.com/spreadsheets/d/1XyQX-60TcyWH4ax_Q36mO-Vx-eoqb5G4cQTzYcyA8mk/edit?usp=sharing\" target=\"_blank\" rel=\"nofollow noopener\"\u003EHere's a spreadsheet of the results.\u003C/a\u003E\u003C/p\u003E\u003Ch3\u003EWhich LLMs are the least Biased?\u003C/h3\u003E\u003Cp\u003EHere's the chart that gives you the results in an easy-to-digest nugget. Please note that the highest scores represent the LEAST amount of bias. \u003C/p\u003E\u003Cp\u003ETall column = GOOD. Short column = BAD.\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQG9ci1Fg_4vHw/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704736705432?e=1746057600&v=beta&t=GVu_zAIHPWLGEl3JbDxic0_FkfE0oLa-lq1T_zUr1s4\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003ESo, in this test, the three LLMs that showed the least amount of bias were ChatGPT4, Bard and ChatGPT3.5. They're pretty much neck-and-neck in the high eighty percents. \u003C/p\u003E\u003Cp\u003EBut I'm befuddled by the worst-scoring LLM. Bing consistently generated the highest amount of bias even though it uses ChatGPT as its engine. Huh? Can anyone explain that one to me?\u003C/p\u003E\u003Cp\u003ENow let's break down the results into each of the different categories.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHevtlrr5n2-g/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704736870764?e=1746057600&v=beta&t=MZ_Z7-hsd9uuEz8GFCKszViM5deJ-BAmA_yAOXJNbH0\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EAs you can see, most of the LLMs are pretty good when it comes to gender representation. The only one that scores below 4 out of 5 is Llama 2. And Bard gets full marks.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHAR5hrVm2_EA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704736924841?e=1746057600&v=beta&t=oUsQUZ1hJ84sFLfgK6b8sdFCICmukAqi-7bXPZHSL9E\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis is where Bing really dropped the ball. While Bard and the two versions of ChatGPT got full marks, Bing acted like a drunk, embarrassing uncle at a wedding. (It honestly didn't - but it did deliver the least racially-balanced results.)\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHFyPh_FVbkKA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704737014245?e=1746057600&v=beta&t=unxeYXoKRoBBK92rseqMT6IrkQbdn_lvnbDIjc5tVoc\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis one is pretty shocking. Representation of lower-income individuals is bad across the board. Except for ChatGPT4, which got full marks like a class swot. \u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQE5-cG2oSRhSQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704737043988?e=1746057600&v=beta&t=IrbAFX9tsNePbiAhUOcAl9nkk9IG6EJ-i-bhddYdIhY\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EAnd now for the only bias that might affect an old, educated, British, white man like me. And it looks like it's not really much of an issue in any of the LLMs, according to this test. As if I didn't have enough privilege.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHHYx3cwlgtTA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704737072630?e=1746057600&v=beta&t=xQEIW95ItYs_oAKt5ZQh_X1_ZDY-CgY1Wic4Kc5pPb0\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003ENow look at the variation here. This isn't too much of a surprise, really. The internet mainly consists of English-speaking, Western content. If that's the main source of training data, it's bound to have an impact. So, well done ChatGPT for addressing this.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGm_KnJ7r0i1w/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704737168355?e=1746057600&v=beta&t=Zh_QQ4tH1E3fPbCxXErjOCeJAhujsldhSbMAkY2uHj4\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis is very similar to the previous chart because of exactly the same issue. It's interesting to see the pattern appearing for each LLM.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQF6ur6a5yfy-Q/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704737182587?e=1746057600&v=beta&t=TzI-kpjMFNp4vN9xkeqFCToVLicbSzg5PiCTJb9ggww\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis is a term I wasn't familiar with. For those of you who don't know what Intersectional Bias is, it's when multiple kinds of bias intersect to create their own effects. For example, white women experience gender bias, and black men experience racial bias - but black women experience both. As you can see, none of the LLMs are knocking it out of the park here. But we'd need to delve deeper to find out what these intersectional effects are.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Ch3\u003EWhich biases are the biggest problem?\u003C/h3\u003E\u003Cp\u003ELet's look at another chart where the largest columns indicate the least amount of bias.\u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGAhNnOKJT4Gg/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1704737255924?e=1746057600&v=beta&t=QO_OJe2FR3nadXg5XB8g6KBYxIIFmStOVyqtwFUILVM\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThe study revealed more Socio-Economic, Language, and Geographical biases in the data.  You can clearly see that Gender, Racial, and Age biases show up the least. Maybe because they're the most visible, more has been done to address them. \u003C/p\u003E\u003Cp\u003EBut that doesn't mean they're not a problem. The very fact that they're not earning full marks shows room for improvement.\u003C/p\u003E\u003Cp\u003EThese are also just a selection of biases. I've not included sexuality, religion, disability, beauty, and a long list of others.\u003C/p\u003E\u003Cp\u003EHowever, the main takeaway is that LLMs have inherent bias. And it's the responsibility of us - the users - to be aware of these biases and do what we can to address them.\u003C/p\u003E\u003Ch3\u003EHow do you look out for bias?\u003C/h3\u003E\u003Cp\u003ENow this is the difficult bit. How many people are trained to spot bias in the workplace? Not many, I reckon. And when employees are under time pressure, how likely are they to review their work for bias before submitting it?\u003C/p\u003E\u003Cp\u003EWhen I researched advice and training on bias, the subject didn't come across as simple and practical. This is a nuanced topic, after all. But the more complex we make it, the harder it is for people to tackle it.\u003C/p\u003E\u003Cp\u003EMany people use words and terms they don't realise are loaded or downright offensive. I have been guilty of inadvertently using biased language. I may even have done so in this article. If I have, please let me know so I can continue to improve.\u003C/p\u003E\u003Cp\u003ENaturally, I've been wondering if we can use AI to help us address the problem. Can we use it to help identify bias in its own output? Can we use it to help us address our personal biases? Can we even use it as a filter to help us identify and remove bias? Because it seems to be better at spotting bias than most humans are.\u003C/p\u003E\u003Cp\u003EI think the answer is yes. And I'd like to offer a solution for you. However, I don't have one. And I don't want to share a prompt that may not be robust enough. \u003C/p\u003E\u003Cp\u003EIf you're a forward-thinking bias expert who'd like to help me work on this, please let me know. \u003C/p\u003E\u003Ch3\u003EIs your organisation making things worse?\u003C/h3\u003E\u003Cp\u003EOver the past year, tech companies have been offering secure LLMs that can be trained on your organisation's data. (How valuable these are is a debate for another day.) And this additional training data may exacerbate the bias problem.\u003C/p\u003E\u003Cp\u003EIf your data has an inherent bias, it will naturally affect the results. And it may very well add more bias to the already biased results.\u003C/p\u003E\u003Ch3\u003EWe're only scratching the surface\u003C/h3\u003E\u003Cp\u003EAs I previously said, this little study is not academically robust. I won't be surprised if it attracts critisism from proper researchers. However, it does reveal some observations that merit further exploration. \u003C/p\u003E\u003Cp\u003ETo that end, I'm asking if any of my academic connections would be interested in collaborating on a proper study. If so, please DM me so we can chat. Then we can maybe encourage my publishing contacts to help us get the results out there.\u003C/p\u003E\u003Cp\u003EWhat are your thoughts on this little piece of amateur research? Were you aware of the bias in your AI responses? Do you find the results interesting? Or should I never do anything like this again and just stick to dad jokes? Let me know in the comments.\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Ca href=\"https://sensibleaimanifesto.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHQKWM8yeBpYw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1704738350858?e=1746057600&v=beta&t=k22trOyvAYzhR_Qp5wOt92wEIqOqoa4o0FcSt73WZLg\" src=\"//:0\"\u003E\u003C/a\u003E\u003Cfigcaption\u003EClick the image to visit the manifesto\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/weekend-ai-bias-experiment-dave-birss-ramee"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2023-10-12T17:56:58.000+00:00","headline":"Speaking & Tweaking: A great new way to use ChatGPT","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQHPdFr72na-Ow/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1697132891724?e=2147483647&v=beta&t=79_bJnmx2lgX81QSe3gKJ0Hdrg5HxXoATxeyqhJBvjQ"},"articleBody":"\u003Cp\u003EWell hello, you splendid human.\u003C/p\u003E\u003Cp\u003EBoy! It's been a busy few weeks! And it doesn't look like it's going to slow down.\u003C/p\u003E\u003Cp\u003EAnd the world of AI also seems to be moving at breakneck speed. New features are dropping all the time, with one appearing on ChatGPT right in the middle of a workshop I was running this morning. \u003C/p\u003E\u003Cp\u003ESo in this newsletter, I'm showing you a relatively new feature. And I'm doing it with video.\u003C/p\u003E\u003Cp\u003EPlease tell me if video works for you or if you'd prefer me to stick to words in future.\u003C/p\u003E\u003Cp\u003EHere we go!\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Chr\u003E\u003Ch2\u003EGive your prompting fingers a rest\u003C/h2\u003E\u003Cp\u003EYou've probably gathered by now that I've got a dysfunctional obsession with experimenting. And recently I've been running experiments on a different way of interacting with ChatGPT. \u003C/p\u003E\u003Cp\u003EA couple of weeks ago OpenAI released the ability to talk to ChatGPT with your mouth-hole rather than thumbling your prompts with your clumsy sausage fingers.\u003C/p\u003E\u003Cp\u003ESo I've been discovering ways that work for me. And I wanted to share what I've found, just in case you find it helpful.\u003C/p\u003E\u003Cp\u003ESo here's a wee demo.\u003C/p\u003E\u003Cdiv\u003E\u003Ciframe allowfullscreen=\"true\" frameborder=\"0\" height=\"405\" src=\"about:blank\" width=\"720\" data-li-src=\"https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7596360197414197845\"\u003E\u003C/iframe\u003E\u003C/div\u003E\u003Cp\u003EAs I show in the video, it's really simple to get started. If you have the headphone symbol at the top of the screen on the mobile version of ChatGPT, you're ready to go. \u003C/p\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHF9xciezn9_g/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1697131389233?e=1746057600&v=beta&t=c5d0bmPc1D6GG94Sw4KFFKJ9G90_JE_YpJNsa_VakVw\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EJust tap the symbol to start the AI listening.\u003C/p\u003E\u003Cp\u003EIf you want to get started, here are some fun spoken prompts. Try muttering one of these into your handset:\u003C/p\u003E\u003Cp\u003E--\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E\"I'm feeling stressed today. Please give me a guided meditation that will help me unwind.\"\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E--\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E\"Please tell my kids a bedtime story about a talking rabbit that becomes the president of France.\"\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E--\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E\"I have my quarterly performance review coming up soon. Please help me practice. Ask me all the typical questions and then give me feedback on how I can improve my answers. Ask the questions one by one and wait for my response before continuing.\"\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E--\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E\"I am a rapper who specialises in bakery recipes. Please write me a rap about pineapple upside down cake.\"\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E--\u003C/em\u003E\u003C/p\u003E\u003Cp\u003EBut some of my prompts are just a bit too chunky to speak to the AI. You'll lose your voice before you get to the good stuff. So I recommend a hybrid approach.\u003C/p\u003E\u003Cp\u003EPaste the prompt in and wait for a response. THEN tap the headphone button and ask ChatGPT to start the chat again as a spoken conversation. Boom! You're off to the races!\u003C/p\u003E\u003Cp\u003EHere's a longer prompt you might want to try that with (this is the one I used in the video):\u003C/p\u003E\u003Cp\u003E--\u003C/p\u003E\u003Cp\u003E\u003Cem\u003EYou are a highly experienced writer with a talent for penning engaging biographies. I want you to write me a short bio for a conference I'll be speaking at. I want you to start with my {name} and {title} and then write a 150 word biography that includes:\u003C/em\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003E\u003Cem\u003Einformation on my relevant work history\u003C/em\u003E\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cem\u003EInformation on what I do now\u003C/em\u003E\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cem\u003Ewhy I'm credible as a speaker\u003C/em\u003E\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cem\u003EWhat I'm passionate about\u003C/em\u003E\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cem\u003EWhat I'm trying to achieve with my talk\u003C/em\u003E\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003E\u003Cem\u003Esomething that humanises me and shows I'm not just a corporate machine\u003C/em\u003E\u003C/p\u003E\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cem\u003EI want you to ask me questions one at a time to get the information you need. This will be a conversation, so ask me a question then stop and wait for my answer before asking the next one. Ask me no more than three questions to get the information.\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003EWhen you have all the information you need, I want you to write me three bios of 150 words: one that's serious, one that's conversational and witty and one that's funny and ridiculous. When you're ready, ask me the first question.\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E{name}: [YOUR NAME]\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E\u003Cem\u003E{title}: [YOUR JOB TITLE]\u003C/em\u003E\u003C/p\u003E\u003Cp\u003E--\u003C/p\u003E\u003Cp\u003ESo you probably want to do some experimenting yourself now.\u003C/p\u003E\u003Cp\u003EI've also been playing with using ChatGPT as a podcast host to interview me (I may release the results of that at some point). And to help me rehearse tricky client questions. \u003C/p\u003E\u003Cp\u003EIt's really good at simulating conversations - and the hesitations and stumbling in it's chosen voice really help to humanise the bot.\u003C/p\u003E\u003Cp\u003EHave you tried speaking to ChatGPT? What do you think you'd use it for?\u003C/p\u003E\u003Cp\u003EPlease give me your ideas. I'm thinking of putting a guide together for spoken prompts and I need your input.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Chr\u003E\u003Ch2\u003EJoin me at the next AI Unlocked Workshop\u003C/h2\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQEUiwLtroylSQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1697127016862?e=1746057600&v=beta&t=oAWdIEl8FHC-4s8cll_Xw5RvRulz6BscJL1fE-SXlCU\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThere is a very good chance this is the last \u003Cstrong\u003EAI Unlocked Workshop\u003C/strong\u003E. I'm so busy running this kind of thing for organisations that I'm struggling to find the time to do these public workshops.\u003C/p\u003E\u003Cp\u003EIt's a half-day session that helps you understand how to embed AI into your day-to-day work to give you superpowers. \u003C/p\u003E\u003Cp\u003EI'm running the next (and final?) workshop next Tuesday 17th October 2023 at 4pm UK / 11am ET / 8am PT.\u003C/p\u003E\u003Cp\u003EThe cost is £297 and places are limited.\u003C/p\u003E\u003Cp\u003EYou can find out more about it and speak to my manager, Miriam, about booking your place at \u003Ca href=\"https://davebirss.com/ai-unlocked-workshop-for-individuals/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ethis page here\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHhW7UDaAY-BQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1697132502696?e=1746057600&v=beta&t=OV3d7VO2kUzL5nuz0MGNMkV1jIfqUq_IjwcQ0M01qZU\" src=\"//:0\"\u003E\u003Cfigcaption\u003EThanks for reading this far\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis article is part of the \u003Cstrong\u003EExperiments in Creativity\u003C/strong\u003E newsletter, which examines the frontiers of creativity and technology. If you want more of this kind of thing, you can subscribe to get notified when a new article posts.\u003C/p\u003E\u003Cp\u003EIf you want to learn more about what I talk about, check out my courses on \u003Ca href=\"https://www.linkedin.com/learning/instructors/dave-birss\" target=\"_blank\"\u003ELinkedIn Learning\u003C/a\u003E and \u003Ca href=\"http://davebirss.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edavebirss.com\u003C/a\u003E\u003Ca href=\"https://davebirss.com/online-courses-from-dave-birss/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E.\u003C/a\u003E \u003C/p\u003E\u003Cp\u003EIf you'd like to book me for a talk or training session, send an email to \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003Eenquiry@davebirss.com\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/speaking-tweaking-great-new-way-use-chatgpt-dave-birss"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2023-09-12T10:58:03.000+00:00","headline":"Gushing & Blushing: I've got big news. Whoah!","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQG2HmfJTwFm-Q/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1694428528442?e=2147483647&v=beta&t=KHGA232lyPi4qmukyD7N4snvr-fLy3AaWjPxkili708"},"articleBody":"\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQExtIeNV9lshA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1694269826195?e=1746057600&v=beta&t=9fejZW3xsrjEPXGTgTwB9vJd9SOTW-Lt9WmaZvAYceo\" src=\"//:0\"\u003E\u003Cfigcaption\u003E\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EOh, jeez! I'm blushing as I write this. But I have to kick this email off by telling you about the achievements of \u003Ca href=\"https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fhow-to-research-and-write-using-generative-ai-tools%3Ftrk%3Dshare_ent_url%26shareId%3DvU4ZR1LlRteTTwVnoN0goA%253D%253D\" target=\"_blank\"\u003Emy first AI course\u003C/a\u003E. Because they're pretty massive!\u003C/p\u003E\u003Cp\u003EThe first is that on Friday it hit the massive milestone of attracting 100,000 students in under 6 months. This number blows me away. If you're one of the hundred thousand, thank you! You're awesome!\u003C/p\u003E\u003Cp\u003E(Here's \u003Ca href=\"https://www.linkedin.com/posts/davebirss_my-course-reached-100000-learners-whoop-activity-7105873807495557122-TwRB?utm_source=share&utm_medium=member_desktop\" target=\"_blank\"\u003Ean awkward post\u003C/a\u003E I made about the achievement.)\u003C/p\u003E\u003Cp\u003EThen, as if that wasn't enough, yesterday LinkedIn Learning announced that '\u003Ca href=\"https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fhow-to-research-and-write-using-generative-ai-tools%3Ftrk%3Dshare_ent_url%26shareId%3DvU4ZR1LlRteTTwVnoN0goA%253D%253D\" target=\"_blank\"\u003EHow to Research and Write Using Generative AI Tools\u003C/a\u003E' is the most popular AI course on the platform (\u003Ca href=\"https://www.linkedin.com/business/talent/blog/learning-and-development/most-popular-ai-courses?_l=en_US\" target=\"_blank\"\u003Ehere's their article about it!\u003C/a\u003E). \u003C/p\u003E\u003Cp\u003EWhat??!!\u003C/p\u003E\u003Cp\u003EWow! \u003C/p\u003E\u003Cp\u003EJust wow!\u003C/p\u003E\u003Cp\u003EYou could fry a couple of eggs on my burning cheeks.\u003C/p\u003E\u003Cp\u003ESo let me cough awkwardly and change the subject.\u003C/p\u003E\u003Cp\u003EI'd like to share a simple little tutorial with you:\u003C/p\u003E\u003Chr\u003E\u003Ch2\u003ECreate your own chatbot in under a minute\u003C/h2\u003E\u003Cp\u003EActually, I've got it down to about 30 seconds for a pre-written prompt. Booom!\u003C/p\u003E\u003Cp\u003EFirst of all, I've got to thank the brilliant \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EJason Gulya\u003C/a\u003E for sharing this \u003Ca href=\"https://zapier.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EZapier\u003C/a\u003E feature on LinkedIn a few days ago. I didn't know this was possible. And now I'm hooked!\u003C/p\u003E\u003Cp\u003ESo to celebrate the embarrassing stuff above, I've created a chatbot to help you share my courses with others. It starts by asking you which of my courses you want to share and then asks you three questions about why you'd recommend the course. In response, you get:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003EA post to share on LinkedIn \u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003EA tweet to share on X (I can't get used to calling it that)\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003EAn email to send to your colleagues\u003C/p\u003E\u003C/li\u003E\u003Cli\u003E\u003Cp\u003EAnd a beautiful poem to cut out and keep\u003C/p\u003E\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003ETry out the chatbot here, to see how it works: \u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://chat-app-2ebe92.zapier.app/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehttps://chat-app-2ebe92.zapier.app/\u003C/a\u003E\u003C/p\u003E\u003Cp\u003EI have no idea if there's a usage cap on this. Or if it works in every country. Or anything else. But this is an experiment. So please tell me if you encounter any issues.\u003C/p\u003E\u003Cp\u003ENow, do you want to be able to do something like this yourself? Of course you do!\u003C/p\u003E\u003Cp\u003ESo hold on tight! Here's a step by step guide created with the brilliant \u003Ca href=\"https://scribehow.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EScribe\u003C/a\u003E. (It took me five minutes to create this tutorial.) \u003C/p\u003E\u003Cp\u003EClick on the image to get the full instructions.\u003C/p\u003E\u003Cfigure\u003E\u003Ca href=\"https://davebirss.com/2023/09/09/create-a-zapier-chatbot-in-under-a-minute/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHqaoAoyWAoxA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1694272832773?e=1746057600&v=beta&t=FVrOcAyKkkO_FB6jApwDN_9vCYrktuAmrsS4LJFZYnw\" src=\"//:0\"\u003E\u003C/a\u003E\u003Cfigcaption\u003EClick on the image for the full tutorial\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EIf you create your own Zapier chatbot, let me know and send me a link. \u003C/p\u003E\u003Cp\u003EAnd please keep spreading the word for the courses. It's a long way to the next milestone of 500,000 learners!\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQEfFgAryXMobw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1694293447502?e=1746057600&v=beta&t=cJBQRsoxjfm1DPYYzmOtMSKShLfJVec_i2hvaZOM4H8\" src=\"//:0\"\u003E\u003Cfigcaption\u003EPick up AI superpowers in 3½ hours\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch2\u003EJoin my next AI Unlocked workshop\u003C/h2\u003E\u003Cp\u003EI've just sorted a date for my next half-day AI Unlocked workshop. The details are:\u003C/p\u003E\u003Cp\u003E17th October 2023 at 4pm UK / 11am ET / 8am PT\u003C/p\u003E\u003Cp\u003EIt's an updated and improved version (and people loved the last one before it was improved!) You can \u003Ca href=\"https://davebirss.com/ai-unlocked-workshop-for-individuals/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Efind out more about it here\u003C/a\u003E, along with a button to let my manager know you'd like to join.\u003C/p\u003E\u003Chr\u003E\u003Cfigure\u003E\u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQF9POVVHYRddg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1694293136307?e=1746057600&v=beta&t=KeAcyNl-OT9G2VOgdNhVYojQa00rRqs828UZ_3cTKOo\" src=\"//:0\"\u003E\u003Cfigcaption\u003EOK. I really need a new image to go here. Midjourney, here I come!\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis article is part of the \u003Cstrong\u003EExperiments in Creativity\u003C/strong\u003E newsletter, which examines the frontiers of creativity and technology. If you want more of this kind of thing, you can subscribe to get notified when a new article posts.\u003C/p\u003E\u003Cp\u003EIf you want to learn more about what I talk about, check out my courses on \u003Ca href=\"https://www.linkedin.com/learning/instructors/dave-birss\" target=\"_blank\"\u003ELinkedIn Learning\u003C/a\u003E and \u003Ca href=\"http://davebirss.com\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edavebirss.com\u003C/a\u003E\u003Ca href=\"https://davebirss.com/online-courses-from-dave-birss/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E.\u003C/a\u003E \u003C/p\u003E\u003Cp\u003EIf you'd like to book me for a talk or training session, send an email to \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003Eenquiry@davebirss.com\u003C/a\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/gushing-blushing-ive-got-big-news-whoah-dave-birss"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2023-09-11T12:30:04.000+00:00","headline":"Why Treating AI Like a Bicycle (Not a Magic Wand) Will Change Your Business","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQFOvnFUAkb9Fw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1694428001435?e=2147483647&v=beta&t=lcsn6pzomwWLgZS-ZPeAOY-24d-AyrxOBkGVvlVDK9k"},"articleBody":"\u003Cp\u003EHave you ever seen that clip of Steve Jobs talking about a study on energy efficiency in animals? It's \u003Ca href=\"https://youtu.be/W5o7umYvqlw?si=hXSPVPI9yfmhGnoq\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ea great watch\u003C/a\u003E if you haven't seen it. In a nutshell, he explains how humans are far less efficient than a large proportion of the animal kingdom until you put them on a bicycle. Then, we blow straight to the top spot. \u003C/p\u003E\u003Cp\u003ESo what was the point of Jobs' anecdote? It's that tools like bicycles—or in this case, generative AI—are incredible at supercharging our inherent abilities.\u003C/p\u003E\u003Ch3\u003EThe Misunderstandings\u003C/h3\u003E\u003Cp\u003ESince launching my course \u003Ca href=\"https://www.linkedin.com/learning/how-to-research-and-write-using-generative-ai-tools/meet-your-ai-creative-collaborator\" target=\"_blank\"\u003EHow To Research and Write Using Generative AI\u003C/a\u003E on LinkedIn Learning back in March (the most popular AI course on the platform, thank you for watching!) I've spoken to lots of organisations taking their first AI steps and noticed a troubling trend in the way both managers and workers are approaching AI.\u003C/p\u003E\u003Cp\u003EThey're doing so through a skewed lens that's causing them to perpetuate fear, experience disappointment, and even risk serious harm to the business.\u003C/p\u003E\u003Cp\u003ESo this is my advice.\u003C/p\u003E\u003Cp\u003EFor business leaders:\u003C/p\u003E\u003Ch3\u003EElevate, Don't Just Automate\u003C/h3\u003E\u003Cp\u003EMany execs see AI as a breezy shortcut. They want to use it for efficiency, speed and reduced overheads. And sure, it can be a cost-cutter, but if that's all you're using it for, you're missing out on its transformative power. \u003C/p\u003E\u003Cp\u003EIt's like only evaluating a bicycle for its ability to let you cruise downhill with your feet in the air. And downhill is exactly where this approach will take your business.\u003C/p\u003E\u003Cp\u003EYou need to look at this metaphorical bicycle's ability to cover longer distances and help people on the more challenging parts of their journey. AI is best used when it helps individuals achieve more rather than simply do less.\u003C/p\u003E\u003Cp\u003EAnd for those on the frontline:\u003C/p\u003E\u003Ch3\u003EBe the Hero, Not the Sidekick\u003C/h3\u003E\u003Cp\u003EOver the past few months, I've been taken aback at how many people have asked me how they can get AI to generate accurate output they can run without checking. \u003C/p\u003E\u003Cp\u003EGetting AI to do your job for you obviously makes you replaceable. But worse than that, it leads to poorer results (unless you're actually pretty bad at your job) and it robs you of your purpose (unless you go through your day like a soulless automaton).\u003C/p\u003E\u003Cp\u003EIf you're counting on AI to be an error-proof, one-size-fits-all genius, think again. It's more like a super-eager intern happy to have a bash at anything you throw their way. \u003C/p\u003E\u003Cp\u003EAI is not a magic wand, it's your sidekick.\u003C/p\u003E\u003Cp\u003EIt needs your expertise to set it off in the right direction at the start (with a well-written prompt). It needs your knowledge and judgement to assess its output. And it needs your style and taste to add that finishing sparkle of human pixie dust.\u003C/p\u003E\u003Cp\u003EIt's better that you master AI than it masters you.\u003C/p\u003E\u003Ch3\u003ESo What Should Your Game Plan Be?\u003C/h3\u003E\u003Cp\u003ESo, as we pedal into an AI-augmented future, ask yourself: Are you using this technology as a mere gimmick or as a transformative tool? Are you chasing small efficiencies or setting your sights on leading the pack? Are you looking to outsource your tasks or to upscale your output?\u003C/p\u003E\u003Cp\u003EThis is definitely the time to invest in your skills. And the great news is there are lots of fantastic LinkedIn Learning courses on the topic beside mine. You can find a list of the most popular courses in \u003Ca href=\"https://www.linkedin.com/business/talent/blog/learning-and-development/most-popular-ai-courses?_l=en_US\" target=\"_blank\"\u003Ethis post\u003C/a\u003E. \u003C/p\u003E\u003Cp\u003EAnd if you're already using AI and you want to use it to amplify your abilities further, you may want to sign up for my \u003Ca href=\"https://davebirss.com/promptly-yours-email-signup/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPromptly Yours newsletter\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIt's never been easier to get on your (metaphorical) bike and upgrade those skills. \u003C/p\u003E\u003Chr\u003E\u003Cp\u003EYou can currently take '\u003Cstrong\u003EHow to Research and Write Using Generative AI Tools\u003C/strong\u003E' for free by \u003Ca href=\"https://www.linkedin.com/learning/how-to-research-and-write-using-generative-ai-tools/meet-your-ai-creative-collaborator\" target=\"_blank\"\u003Eclicking here\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EYou can view LinkedIn Learning’s Top 10 Most Popular AI Courses for free through December 15 \u003Ca href=\"https://www.linkedin.com/business/talent/blog/learning-and-development/most-popular-ai-courses?_l=en_US\" target=\"_blank\"\u003Eright here\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EAnd you can sign up for a \u003Cstrong\u003Efree weekly prompt\u003C/strong\u003E in your inbox \u003Ca href=\"https://davebirss.com/promptly-yours-email-signup/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eright here\u003C/a\u003E.\u003C/p\u003E","url":"https://www.linkedin.com/pulse/why-treating-ai-like-bicycle-magic-wand-change-your-business-birss"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2023-08-18T10:30:02.000+00:00","headline":"Profile Pic & Double Quick: Using AI for quality self portraits","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQHEFGkVcGlhjA/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1692294738112?e=2147483647&v=beta&t=1UYA-Quk-5eDHnq6qZfnm92SazHfXbz-9NMoLY5bjQ8"},"articleBody":"\u003Cp\u003EI'm doing a lot of public speaking and workshops at the moment, so I'm regularly asked for biographies and headshots. So much so, that I'm sick of the pictures I have of myself. \u003C/p\u003E\u003Cp\u003EThat made me wonder if I could quickly create some AI-generated headshots for my upcoming talks. And it seems that I can. \u003C/p\u003E\u003Cp\u003EThe results are so good that I kinda got carried away with it.\u003C/p\u003E\u003Cp\u003EI thought you might be interested in having your own AI headshots, so I'm sharing my process.\u003C/p\u003E\u003Cp\u003EThis is quite different from my usual newsletter format, so please tell me if it sucks or if you want more of this kind of thing.\u003C/p\u003E\u003Cp\u003EFirst of all, what do you think of my AI generated profile pics?\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQExApUIYlPl2w/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1692292779267?e=1746057600&v=beta&t=MLZrjkdqvpLBzQNfzBbRwHbAMwRR6-AKBE3UrFB7Dis\" src=\"//:0\"\u003E\u003Cfigcaption\u003ENone of these are real. Except the bottom ones of me hanging out with robots.\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThese took me about 20 minutes all in. Here's what you need:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EAccess to a paid Midjourney account\u003C/li\u003E\u003Cli\u003EThe Insight Face Midjourney bot\u003C/li\u003E\u003Cli\u003EA normal photograph of your face\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EStep 1\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EMake sure you've got a Midjourney paid plan. (You can find out more about that \u003Ca href=\"https://docs.midjourney.com/docs/plans\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehere\u003C/a\u003E if you don't have one. And use \u003Ca href=\"https://www.youtube.com/watch?v=90tXPbyRGS8\" target=\"_blank\"\u003Ethis guide\u003C/a\u003E to get started if you're a total noob). \u003C/p\u003E\u003Cp\u003EThen follow \u003Ca href=\"https://www.youtube.com/watch?v=jt7PgKtuFis\" target=\"_blank\"\u003Ethis video tutorial\u003C/a\u003E to create a new server, install the Insight FaceSwap bot and load your own face into the magical algorithm.\u003C/p\u003E\u003Cp\u003EIt may seem like a bit of a faff getting it set up but once you do, everything's a breeze.\u003C/p\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EStep 2\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EStart creating images of people that look a bit like you in certain situations. You do this by describing yourself in the prompt.\u003C/p\u003E\u003Cp\u003EFor example, my Midjourney prompts always start with something like \"A photographic portrait of a bald man with glasses and a short grey beard\". I then add more information about the context of the shot. For example \"...standing outside a fancy glass office building\" or \"...standing with a cute and friendly little robot\".\u003C/p\u003E\u003Cp\u003EThese result in images like these.\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFEE363VWziqw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1692288256134?e=1746057600&v=beta&t=jOi14_lmpZnCDd4UTxJlDTS-BGPjWh_7kp-R3fs4w1A\" src=\"//:0\"\u003E\u003Cfigcaption\u003EThese guys don't look like me but they work for the purpose of the exercise.\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003E\u003Cstrong\u003EStep 3\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EI then click on the three little dots that appear in the top right when you hover over the generated image, hover on the 'Apps' option and select 'INSwapper' from the dropdown that appears. A few seconds later, the character's face is replaced by yours. Now you just need to download the image to your computer.\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFaFh4RoMtIhA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1692288465479?e=1746057600&v=beta&t=sJkBHOA6-VELISdCxd1qHqULvER9Ki5W2Z_RYG1dwhE\" src=\"//:0\"\u003E\u003Cfigcaption\u003EIt's a simple and quick process, once it's set up.\u003C/figcaption\u003E\u003C/figure\u003E\u003Ch3\u003E\u003Cstrong\u003EStep 4\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003ENow upscale your image for free at \u003Ca href=\"https://imgupscaler.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EImg.Upscaler\u003C/a\u003E. I upscale mine by 400% so they'll look OK if a magazine or newspaper uses them in an interview.\u003C/p\u003E\u003Cp\u003EAnd that's it! You now have some brand new - and rather more interesting - profile pictures.\u003C/p\u003E\u003Cp\u003EInsightFace say that you're not supposed to wear glasses in your reference image. That's ridiculous for someone like me who needs to put on glasses to find my glasses in the morning. So I've found that asking Midjourney for an image of someone wearing glasses gives pretty good results when I swap in my own bespectacled face.\u003C/p\u003E\u003Cp\u003EHere are some before-and-afters.\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQEK_2vheWVStA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1692292919601?e=1746057600&v=beta&t=B0CSvQxkwZglVzgNxsJgG4CIwluxH7gEJ2pgqJIObvY\" src=\"//:0\"\u003E\u003C/figure\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHE0A8peiDEZQ/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1692292934752?e=1746057600&v=beta&t=pzHf2zQOvoeHSIN_1ogZhR8fxdgPSi6geSU-7crzBOk\" src=\"//:0\"\u003E\u003C/figure\u003E\u003Cp\u003EI've used it to create some typical corporate-style headshots. But you can also have a bit more imagination and create some more conceptual images like these:\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGMHgxxJdyn4g/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1692293025463?e=1746057600&v=beta&t=AiqAQixMoecNmHUAPw0m31SDXv9mLQZORtsE5FhfusU\" src=\"//:0\"\u003E\u003Cfigcaption\u003EThe one on the bottom right is the real me. I used it to create the others. Or did I?\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EI don't think any of these beat a good quality head shot from a great photographer. But they're great if you can't afford a photoshoot. And perfect for some specific applications.\u003C/p\u003E\u003Cp\u003EWhat do you think? Are you tempted to create your own AI profile pics?\u003C/p\u003E\u003Cp\u003EIf you do, post them on LinkedIn and give me a namecheck so I can admire your handiwork.\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Ch2\u003E\u003Cstrong\u003EEven more AI courses on LinkedIn Learning\u003C/strong\u003E\u003C/h2\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQECjZGN61Le_w/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1692294043487?e=1746057600&v=beta&t=DMFkx1C14UK0bVFk5PlP75_TdbhHbD1IDzTQD8OYm6w\" src=\"//:0\"\u003E\u003Cfigcaption\u003EThe thumbnail for my 'ChatGPT Prompts for Small Businesses' course\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003ELast week, LinkedIn Learning launched another of my AI courses on the platform. This one is on prompts for small businesses and entrepreneurs. However, from my experience, most big companies also need the stuff I share in here. So check it out!\u003C/p\u003E\u003Cp\u003EThe complete list of my AI courses on the platform are:\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning/how-to-research-and-write-using-generative-ai-tools\" target=\"_blank\"\u003EHow to Research and Write Using Generative AI Tools\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning/how-to-boost-your-productivity-with-ai-tools\" target=\"_blank\"\u003EHow to Boost Your Productivity with AI Tools\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning/chatgpt-prompts-for-jobseekers\" target=\"_blank\"\u003EChatGPT Prompts for Jobseekers\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning/using-ai-as-your-seo-assistant\" target=\"_blank\"\u003EUsing AI as Your SEO Assistant\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning/chatgpt-prompts-for-small-businesses\" target=\"_blank\"\u003EChatGPT Prompts for Small Businesses\u003C/a\u003E\u003C/p\u003E\u003Cp\u003EAnd I've got more on the way. (I've been preparing a really challenging course this week, which I plan to film and edit next week.) \u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Ch2\u003E\u003Cstrong\u003EDo you want a piece of me?\u003C/strong\u003E\u003C/h2\u003E\u003Cp\u003EI'm not challenging you to a fight. I promise! But I may have some time for consulting and training from October.\u003C/p\u003E\u003Cp\u003EA Fortune 500 company is currently getting me to help them build up their Generative AI capabilities. And I'm advising and training other businesses all over the world. Maybe you'd like some of my time as well to inspire, train or assist your teams. If so, let me know and we'll see if it's something that can work for both of us. \u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQExJLjrJlnlpQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1692294221894?e=1746057600&v=beta&t=BRiTEWVtaF74Wwu2crqtMLYthqw5JXEi6OgcVjU160k\" src=\"//:0\"\u003E\u003Cfigcaption\u003EOh look! A real photo of me, From about 5 years ago.\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis article is part of the Experiments in Creativity newsletter, which examines the frontiers of creativity. Often that involves a bit of science or technology. If you want more of this kind of thing, you can \u003Ca href=\"http://subscribe%20on%20linkedin%20https//www.linkedin.com/build-relation/newsletter-follow?entityUrn=7035038049457594368\" target=\"_blank\" rel=\"nofollow noopener\"\u003Esubscribe to get notified when a new article posts\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you want to learn more about what I talk about, check out my courses on \u003Ca href=\"https://www.linkedin.com/learning/instructors/dave-birss\" target=\"_blank\"\u003ELinkedIn Learning\u003C/a\u003E and \u003Ca href=\"https://davebirss.com/online-courses-from-dave-birss/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edavebirss.com.\u003C/a\u003E If you haven't signed up already, it's a good idea to start with my \u003Ca href=\"https://davebirss.com/creative-bootcamp-free-course/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFREE Creative Bootcamp course\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you'd like to book me for a talk or training session, send an email to \u003Ca href=\"http://mailto:enquiry@davebirss.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eenquiry@davebirss.com\u003C/a\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/profile-pic-double-quick-using-ai-quality-self-portraits-dave-birss"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2023-08-01T12:28:09.000+00:00","headline":"3½ hours & Superpowers: I'm experimenting with a new workshop","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQF90JnEvwB6xg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1690892271461?e=2147483647&v=beta&t=z5EfdxDVgryM-acSH8gJNDtpQJr5vJMscbPEsw2V4hs"},"articleBody":"\u003Cp\u003ESince I launched \u003Ca href=\"https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fhow-to-research-and-write-using-generative-ai-tools%3Ftrk%3Dshare_ent_url%26shareId%3Du0w6ED1tQEWKqqWkdlM%252BeQ%253D%253D\" target=\"_blank\"\u003Emy first AI course\u003C/a\u003E on LinkedIn Learning in March (really exciting news coming about that very soon!) people have been asking me how they can integrate AI into their day jobs. I've been helping companies do that for a few months now - but I thought I'd experiment with running a public version of the workshop to see if it's something people want.\u003C/p\u003E\u003Cp\u003ESo I'm happy to announce the first (and maybe only) public \u003Cstrong\u003EAI Unlocked\u003C/strong\u003E workshop:\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://davebirss.com/ai-unlocked-workshop-for-individuals/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehttps://davebirss.com/ai-unlocked-workshop-for-individuals/\u003C/a\u003E\u003C/p\u003E\u003Cp\u003EIt's 3½ hours long, very reasonably priced and hugely practical. And if you've done one of my courses on LinkedIn Learning, you know that it'll be an enjoyable ride too.\u003C/p\u003E\u003Cp\u003EWe'll be looking at opportunities to use AI in your role, we'll be preparing tasks for AI and we'll be writing prompts that you can use immediately after the session. And I'll be answering questions and giving feedback throughout.\u003C/p\u003E\u003Cp\u003EI've designed the session to be as practical and interactive as possible.\u003C/p\u003E\u003Ch3\u003EHow is this an experiment?\u003C/h3\u003E\u003Cp\u003EWell asked! This newsletter is all about creative experiments, after all. And that's exactly what this workshop is. It's an idea. I'm making it happen. And I hope to learn from it.\u003C/p\u003E\u003Cp\u003EThis is the first time I'm running it as a public workshop. That means I have no results to share with you. Instead I'm going to tell you the questions I hope to have answered:\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EIs there enough demand for this workshop for me to make it regular?\u003C/li\u003E\u003Cli\u003EDo I need to change the time of the workshop in the future for other time zones?\u003C/li\u003E\u003Cli\u003EDid the workshop meet the attendees' expectations?\u003C/li\u003E\u003Cli\u003EWhich parts did people find most challenging?\u003C/li\u003E\u003Cli\u003EHow would they rate the workshop for content, flow, delivery and value?\u003C/li\u003E\u003Cli\u003EHow valuable were the exercises?\u003C/li\u003E\u003Cli\u003EDo attendees feel better equipped to work with AI after the session?\u003C/li\u003E\u003Cli\u003EWere the explanations clear and easy-to-follow?\u003C/li\u003E\u003Cli\u003EWhat can I improve to make it better next time?\u003C/li\u003E\u003Cli\u003EWere there any technical difficulties I should aim to avoid next time?\u003C/li\u003E\u003Cli\u003EDid it feel too long or too short?\u003C/li\u003E\u003Cli\u003EWould people recommend it to others?\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003EI like to have some questions in advance so that I know what I'm testing for. But I've got to be honest - very often I discover things that I wasn't even testing for. I always spend time looking for these anomalies because they can be even more valuable.\u003C/p\u003E\u003Cp\u003EThat's how Alexander Fleming discover penicillin. It's what led to dynamite. And it's how we ended up with viagra.\u003C/p\u003E\u003Cp\u003ESo my two routes to learning are looking for the expected and looking for the unexpected.\u003C/p\u003E\u003Cp\u003EOne of the ways I look for the \u003Cstrong\u003E\u003Cem\u003Eexpected\u003C/em\u003E\u003C/strong\u003E is to get attendees to complete a questionnaire afterwards. And sometimes beforehand. I often chat to attendees as well to ask them what they liked and what they thought could be improved.\u003C/p\u003E\u003Cp\u003EHowever, I only seem to get to the \u003Cstrong\u003E\u003Cem\u003Eunexpected\u003C/em\u003E\u003C/strong\u003E by sitting by myself and doing some solitary soul-searching. I look for the unusual things that happened and then start asking myself questions. It probably looks like I'm slacking - but it's where the magic lies.\u003C/p\u003E\u003Cp\u003EI'll be doing both of these activities after this workshop, even although I'm pretty confident in what I'm doing. (I'm running something very similar for a client today and I'm pretty excited about it!)\u003C/p\u003E\u003Cp\u003EI'm hoping you'll join me on this experiment. You're going to learn a bunch and I hope you'll have a heap of fun. But places are limited, so you should probably get in quick.\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"http:// https://davebirss.com/ai-unlocked-workshop-for-individuals/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E(Here's another link to the webpage!)\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Ch2\u003EFancy a free weekly prompt in your inbox?\u003C/h2\u003E\u003Cp\u003EIt's simple. Sign up to the Promptly Yours newsletter \u003Ca href=\"https://davebirss.com/promptly-yours-email-signup/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eright here\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003E\u003Cbr\u003E\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHN-R5YWrdyDA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1690891381651?e=1746057600&v=beta&t=5U8kqel7-RlYXh7L74jC_kWGzn0BJpuLTU0wA4LHnks\" src=\"//:0\"\u003E\u003Cfigcaption\u003EI'm getting sick of this image. Do you think I should change it?\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThis article is part of the Experiments in Creativity newsletter, which examines the frontiers of creative thinking and creative work. Often that involves a bit of science or technology. If you want more of this kind of thing, you can \u003Ca href=\"http://subscribe%20on%20linkedin%20https//www.linkedin.com/build-relation/newsletter-follow?entityUrn=7035038049457594368\" target=\"_blank\" rel=\"nofollow noopener\"\u003Esubscribe to get notified when a new article posts\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you want to learn more about what I talk about, check out my courses on \u003Ca href=\"https://www.linkedin.com/learning/instructors/dave-birss\" target=\"_blank\"\u003ELinkedIn Learning\u003C/a\u003E and \u003Ca href=\"https://davebirss.com/online-courses-from-dave-birss/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edavebirss.com.\u003C/a\u003E If you haven't signed up already, it's a good idea to start with my \u003Ca href=\"https://davebirss.com/creative-bootcamp-free-course/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFREE Creative Bootcamp course\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you'd like to book me for a talk or training session, send an email to \u003Ca href=\"http://mailto:enquiry@davebirss.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eenquiry@davebirss.com\u003C/a\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/3-hours-superpowers-im-experimenting-new-workshop-dave-birss"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2023-07-18T12:57:35.000+00:00","headline":"Explaining & Entertaining - announcing three new AI courses","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQGsUyK8f5BqEA/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1689625707206?e=2147483647&v=beta&t=wMMJbeN4oUomKp-7x9jPEipoSE06Z7ygLsL6X1jNVfs"},"articleBody":"\u003Cp\u003EI've been quiet for a few weeks. And I want to explain myself.\u003C/p\u003E\u003Cp\u003EThree months ago(-ish) LinkedIn Learning launched my 'How to Research and Write Using Generative AI Tools' course. It went on to be hugely popular, so they asked me to do some more courses. Initially it was five more. Then eight. And I'm not quite sure where we are now. \u003C/p\u003E\u003Cp\u003EOn Friday, the first three of these courses shuffled onto the platform.\u003C/p\u003E\u003Cp\u003EYes, three courses. In one day. I can't believe it myself!\u003C/p\u003E\u003Cp\u003EThey are:\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fhow-to-boost-your-productivity-with-ai-tools%3Ftrk%3Dshare_ent_url%26shareId%3DOsJH7p%252FlTECHk1XKIzJ8eg%253D%253D\" target=\"_blank\"\u003EHow to Boost Your Productivity with AI Tools\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fusing-ai-as-your-seo-assistant%3Ftrk%3Dshare_ent_url%26shareId%3DNPo2CHasSiOMHhNMySLgWw%253D%253D\" target=\"_blank\"\u003EUsing AI as Your SEO Assistant\u003C/a\u003E\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fchatgpt-prompts-for-jobseekers%3Ftrk%3Dshare_ent_url%26shareId%3DPROie9j3Swi8T8j6zST9NQ%253D%253D\" target=\"_blank\"\u003EChatGPT Prompts for Jobseekers\u003C/a\u003E\u003C/p\u003E\u003Cp\u003EAll of them share some handy-dandy prompts that you can use immediately in your role. And I hope you find them super-useful.\u003C/p\u003E\u003Cp\u003EI'm already getting some lovely feedback for them - but I'd love to know what you think. All opinions welcome!\u003C/p\u003E\u003Cp\u003EI'm still beavering away on the next courses. But in the spirit of this newsletter, I want to share with you how I create my courses. Because I've only recently realised the way I create them is by pure experimentation. \u003C/p\u003E\u003Cp\u003ELet me explain.\u003C/p\u003E\u003Cp\u003EPrompt engineering is a new skill. There are no best practices to lean on. There are no official textbooks to crib from. There are no real experts (I define myself as an explorer rather than an expert). So I have no choice but to play around in my efforts to discover how best to use it. Here are some ways I do that.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003ETry out other people's approaches\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EI started by watching lots of YouTube videos and devouring every blog post I could find on the subject. Most of them were pretty awful but there were some gems in there. I tried out lots of prompts to see what worked best. And I was soon able to separate the smart thinkers from the charlatans. I then spent time refining the approaches to improve them further. This was a big part of my early journey.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EHunt for the principles\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EWhen I'm trying out approaches and developing my own methods, I look for patterns and learnings. I ask questions and keep my eyes open for the unexpected. I note down what I learn and then use those to develop frameworks. This takes curiosity and observation. And a fair amount of head scratching.\u003C/p\u003E\u003Ch3\u003E\u003Cstrong\u003EDevelop hypotheses and test them\u003C/strong\u003E\u003C/h3\u003E\u003Cp\u003EI give myself plenty of opportunities to ask \"I wonder if...\". This is a vital part of the process to me. I've currently got a few hypotheses that I'm waiting to test. How does your level of politeness impact the quality of responses? Do different languages lead to different qualities of response? Do bad grammar and spelling errors have an impact on your responses? I'm currently trying to work out ways of testing them. (If you speak another language, please get in touch so that we can test the language one together!)\u003C/p\u003E\u003Cp\u003EIn recent weeks, this has led me to a new analogy for what I do. I now see myself as a jungle explorer who hacks through the foliage hunting for knowledge. When I find it I run back and make a map for the group to make it easier for them to get there. \u003C/p\u003E\u003Cp\u003EIt may sound stupid or pretentious but it's helping me understand my own process better.\u003C/p\u003E\u003Cp\u003EHow do you learn new stuff? I'd love to hear your approach.\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Ch2\u003EJoin me to discuss AI for your role\u003C/h2\u003E\u003Cp\u003EThis week I'm on two LinkedIn Lives to talk about Generative AI. And I'd love it if you'd join me and maybe ask some questions. \u003C/p\u003E\u003Cp\u003EThe first one is tomorrow. It's a chat with \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EBonnie Biafore\u003C/a\u003E, \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EChristina Charenkova\u003C/a\u003E and \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003EDoug Rose\u003C/a\u003E about AI in the context of project management. If that's your thing, click on the image to book a place - or \u003Ca href=\"https://www.linkedin.com/events/genai-theprojectmanager-sedge7079521465884160000/theater/\" target=\"_blank\"\u003Eclick here\u003C/a\u003E.\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Ca href=\"https://www.linkedin.com/events/genai-theprojectmanager-sedge7079521465884160000/theater/\" target=\"_blank\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFy-gQFJEfK8Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1689671533546?e=1746057600&v=beta&t=LtK1ZF47h4twa4oeek3vbH6wf_Mz6Fx5Pfn52gkBGw8\" src=\"//:0\"\u003E\u003C/a\u003E\u003Cfigcaption\u003EOh, jeez! I'm mortified by this image of me. But the other three look great!\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EThe second one is on Thursday, where I'll be chatting to \u003Ca target=\"_blank\" rel=\"nofollow noopener\"\u003ETatiana Kolovou\u003C/a\u003E about AI in the context of communications. I'll be sharing some tips and maybe even some free prompts to help you. Please join us and try to stump me with a difficult question. Again, click on the image to book your place - or \u003Ca href=\"https://www.linkedin.com/events/aitoolsfortopcommunicatorswithd7082818029536833536/theater/\" target=\"_blank\"\u003Eclick here\u003C/a\u003E.\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Ca href=\"https://www.linkedin.com/events/aitoolsfortopcommunicatorswithd7082818029536833536/theater/\" target=\"_blank\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQGs7em0IHK7-Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1689671547749?e=1746057600&v=beta&t=-G5ldNHT78Hygf7Zge441BaTi2MlQ0089yfj8L8eSJE\" src=\"//:0\"\u003E\u003C/a\u003E\u003Cfigcaption\u003ECrikey! How many bad photos of me are there out there? I need some new portraits done 0_o\u003C/figcaption\u003E\u003C/figure\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Ch2\u003EFancy a free weekly prompt in your inbox?\u003C/h2\u003E\u003Cp\u003EIt's simple. Sign up to the \u003Cstrong\u003E\u003Cem\u003EPromptly Yours\u003C/em\u003E\u003C/strong\u003E newsletter \u003Ca href=\"https://davebirss.com/promptly-yours-email-signup/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eright here\u003C/a\u003E.\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHbJ-a_BgNJLw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1689672599818?e=1746057600&v=beta&t=IUYr1m5h4azQNzds-HabpwtBadf3WqyDpXp0S8rcQoM\" src=\"//:0\"\u003E\u003C/figure\u003E\u003Cp\u003EThis article is part of the Experiments in Creativity newsletter, which examines the frontiers of creative thinking and creative work. Often that involves a bit of science or technology. If you want more of this kind of thing, you can \u003Ca href=\"http://subscribe%20on%20linkedin%20https//www.linkedin.com/build-relation/newsletter-follow?entityUrn=7035038049457594368\" target=\"_blank\" rel=\"nofollow noopener\"\u003Esubscribe to get notified when a new article posts\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you want to learn more about what I talk about, check out my courses on \u003Ca href=\"https://www.linkedin.com/learning/instructors/dave-birss\" target=\"_blank\"\u003ELinkedIn Learning\u003C/a\u003E and \u003Ca href=\"https://davebirss.com/online-courses-from-dave-birss/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edavebirss.com.\u003C/a\u003E If you haven't signed up already, it's a good idea to start with my \u003Ca href=\"https://davebirss.com/creative-bootcamp-free-course/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFREE Creative Bootcamp course\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you'd like to book me for a talk or training session, send an email to \u003Ca href=\"http://mailto:enquiry@davebirss.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eenquiry@davebirss.com\u003C/a\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/explaining-entertaining-announcing-three-new-ai-courses-dave-birss"},{"@type":"Article","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"dateModified":"","datePublished":"2023-04-20T13:30:03.000+00:00","headline":"Writing & Fighting: how losing a battle can help you win","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/D4E12AQEnxjrBxALfXQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1681985930133?e=2147483647&v=beta&t=BYRd13Anx560Ak3q5e29b3FPRrf2xTuAuz9xyFMu1hg"},"articleBody":"\u003Cp\u003EA jolly good hello to you. I hope you've been healthy and happy since I last wrote to you. I'm currently fighting off a head cold that my father generously donated to me when I visited him at the weekend. Thanks, Dad!\u003C/p\u003E\u003Cp\u003EMy LinkedIn Learning course on prompt engineering has exploded since it launched last month. It's currently attracting about 1,000 new learners a day. If you've been one of them, thank you. If you've not, what are you doing?! Everyone's overtaking you!\u003C/p\u003E\u003Cp\u003ERight, here's this week's tale of creative experimentation.\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Ch2\u003E\u003Cstrong\u003EAccidentally succeeding by failing\u003C/strong\u003E\u003C/h2\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFD1cRnxW5ERg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1681988756397?e=1746057600&v=beta&t=WaamT4yQPw3egmKGKLxcfOeaQ4uJ54zJ6D8GbFMTjjw\" src=\"//:0\"\u003E\u003Cfigcaption\u003EI don't know why I'm using boxing imagery. I hate the sport!\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EI tend to get excited by new shiny things. Which means I tend to dive into pieces of software that I think might open up fresh creative opportunities. And that's exactly what I did when Apple released iBooks Author in 2012. I wanted to see if I could create an interactive book.\u003C/p\u003E\u003Cp\u003EI started by collecting some popular cheat sheets I'd written for advertising creatives. These had been downloaded thousands of times from my website and I'd had great feedback about them. I collected some case study videos and imagery that showed the techniques in practice. And I started wrestling with the software. It wasn't the most elegant Apple experience (hello, spinning beachball of doom) but I persevered and created an interactive book in under a week.\u003C/p\u003E\u003Cp\u003EI was really happy with it. It had started as a tinkering experiment but had ended up as a really nice finished product. So I went to publish it.\u003C/p\u003E\u003Cp\u003EI waded through all the admin to get it up in the store before being hit with a final request: it needed my US bank account details and IRS tax reference.\u003C/p\u003E\u003Cp\u003EI live in the UK. I don't have these things. So I contacted Apple's support to find a way around it. There wasn't one.\u003C/p\u003E\u003Cp\u003EI'd hit a roadblock and I was mad as hell!\u003C/p\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-right\"\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Ca href=\"https://www.amazon.co.uk/User-Guide-Creative-Mind-Revealing/dp/1667189255/ref=sr_1_5?crid=199MI1391ZPN9&keywords=a+user+guide+to+the+creative+mind&qid=1681992798&sprefix=a+user+guide+to+the+creative+mind%2Caps%2C76&sr=8-5&tag=aurum0a-20\" target=\"_blank\" rel=\"nofollow noopener\"\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFpAWzUhhCjbw/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1681992759315?e=1746057600&v=beta&t=DvjSv-8v-YFtdikStpr40JnDEmufv4KSBjoC-tTXU4w\" src=\"//:0\"\u003E\u003C/a\u003E\u003Cfigcaption\u003EThe latest version of the book. Go grab it from Amazon!\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003ESo in a big f$%^ you to Apple and this new-fangled technology, I decided to bring my creation out in analogue format. I spent a couple of days reformatting it into a printed book and uploaded it to a self-publishing site called Lulu. And then I carried on with my life.\u003C/p\u003E\u003Cp\u003EBut that book took on a life of its own. Over the years it's made its way onto the recommended reading lists of dozens of universities and colleges. It's led to speaking engagements. And training gigs. It's what started me on my journey to becoming a real author. Without that experiment, my life would probably be quite different. \u003C/p\u003E\u003Cp\u003ESo here are the obligatory learnings:\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EYou don't need a reason to start an experiment\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EMost people won't start an experiment unless they know how they can benefit. However, I usually discover the real benefit after I've finished the experiment. And I can't think of any that haven't been beneficial in some way.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003ETurn negatives into positives\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EWhat drove me to create the printed book was a f$%^ you attitude. I was pissed off. But I used that negative energy to create a positive outcome. That's how many of the best musicians got started too.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EBuild on what you already have\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EI started the book with something I'd already written. I ended up rewriting it all in the process - but it was a great way to start. I've now built on it all again by creating a second edition of the book with 50% more tips and tricks.\u003C/p\u003E\u003Cp\u003E---\u003C/p\u003E\u003Cp\u003ESo I guess I've just launched the second edition of \u003Cstrong\u003E\u003Cem\u003EA User Guide To The Creative Mind\u003C/em\u003E\u003C/strong\u003E. I really couldn't have done it with less of a fanfare, could I? (Insert a tuneless tah-dah played on a kazoo here.) \u003C/p\u003E\u003Cp\u003EYou should probably go and grab a copy from Amazon.\u003C/p\u003E\u003Cp\u003E\u003Ca href=\"https://www.amazon.co.uk/User-Guide-Creative-Mind-Revealing/dp/1667189255/ref=sr_1_5?crid=318621IH8CMJ6&keywords=a+user+guide+to+the+creative+mind&qid=1681988073&sprefix=a+user+guide+to+the+creative+mind%2Caps%2C94&sr=8-5&tag=aurum0a-20\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPick up A User Guide To The Creative Mind (2nd edition) here\u003C/a\u003E\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Ch2\u003E\u003Cstrong\u003EThis week's gift\u003C/strong\u003E\u003C/h2\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHWt24G5t5XIA/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1681988971746?e=1746057600&v=beta&t=pmRGuRmpPLWtMNX1tMmRvWlJvXP7ci0FVa6ZrURTzqo\" src=\"//:0\"\u003E\u003Cfigcaption\u003EPoint your phone at that QR code and have a play\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EI've just finished another web tool with the assistance of ChatGPT. This one is for encouraging a group of strangers to talk to each other. Like at a conference. Or as a warm-up exercise at the beginning of a workshop. It's quite simple.\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EThe app randomly gives you 6 attributes (out of a list of 50)\u003C/li\u003E\u003Cli\u003EYou mingle, looking for people who have the attributes.\u003C/li\u003E\u003Cli\u003EWhen you find an attribute, you tap the corresponding box\u003C/li\u003E\u003Cli\u003EThe first person to discover all 6 is a legend\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Ca href=\"http://davebirss.com/humanbingo\" target=\"_blank\" rel=\"nofollow noopener\"\u003EVisit this link on your mobile\u003C/a\u003E, give it a go and bookmark it for later. Oh - and share it with other people who might find it interesting too.\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Ch2\u003E\u003Cstrong\u003ECan you tell if this is AI generated?\u003C/strong\u003E\u003C/h2\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQHLQVnAKPdX4w/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1681992367787?e=1746057600&v=beta&t=lzrcTPiURa8Xcm43fy4xGOGA2MCXA13bRb2KKbZkESc\" src=\"//:0\"\u003E\u003Cfigcaption\u003EWhat do you think? A real photo? Or a digital hallucination?\u003C/figcaption\u003E\u003C/figure\u003E\u003Cp\u003EYou may have \u003Ca href=\"https://www.theguardian.com/technology/2023/apr/17/photographer-admits-prize-winning-image-was-ai-generated\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eseen an article\u003C/a\u003E this week about an AI photo winning the open category of the Sony World Photography Awards. (The artist - a self-confessed cheeky monkey - handed back the prize.)\u003C/p\u003E\u003Cp\u003ESo let's see if you can differentiate AI photos from the real thing. This little game shows you an image and asks you if it was AI-generated or not. \u003C/p\u003E\u003Cp\u003EI did spectacularly badly. Let's see how you get on.\u003C/p\u003E\u003Cp\u003ECheck out \u003Ca href=\"https://aigeneratedornot.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eaigeneratedornot.com\u003C/a\u003E\u003C/p\u003E\u003Cdiv\u003E\u003Chr\u003E\u003C/div\u003E\u003Cfigure class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cdiv\u003E\u003C/div\u003E\u003Cimg alt=\"No alt text provided for this image\" data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/D4E12AQFfZDHnPyamBw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1681992624032?e=1746057600&v=beta&t=31LHUQQCopu1CZp89TbhhxxPuKrTyBjPBRXZviTcwEQ\" src=\"//:0\"\u003E\u003C/figure\u003E\u003Cp\u003EThis article is part of the Experiments in Creativity newsletter, which examines the frontiers of creative thinking and creative work. Often that involves a bit of science or technology. If you want more of this kind of thing, you can \u003Ca href=\"http://subscribe%20on%20linkedin%20https//www.linkedin.com/build-relation/newsletter-follow?entityUrn=7035038049457594368\" target=\"_blank\" rel=\"nofollow noopener\"\u003Esubscribe to get notified when a new article posts\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you want to learn more about what I talk about, check out my courses on \u003Ca href=\"https://www.linkedin.com/learning/instructors/dave-birss\" target=\"_blank\"\u003ELinkedIn Learning\u003C/a\u003E and \u003Ca href=\"https://davebirss.com/online-courses-from-dave-birss/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Edavebirss.com.\u003C/a\u003E If you haven't signed up already, it's a good idea to start with my \u003Ca href=\"https://davebirss.com/creative-bootcamp-free-course/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFREE Creative Bootcamp course\u003C/a\u003E.\u003C/p\u003E\u003Cp\u003EIf you'd like to book me for a talk or training session, send an email to \u003Ca href=\"http://mailto:enquiry@davebirss.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eenquiry@davebirss.com\u003C/a\u003E\u003C/p\u003E","url":"https://www.linkedin.com/pulse/writing-fighting-how-losing-battle-can-help-you-win-dave-birss"},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"A User Guide to the Creative Mind","url":"https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FUser-Guide-Creative-Mind%2Fdp%2F1471620980%2Fref%3Dsr_1_1%3Fkeywords%3Da%2Buser%2Bguide%2Bto%2Bthe%2Bcreative%2Bmind%26qid%3D1571045121%26s%3Dbooks%26sr%3D1-1&urlhash=HISP","description":"Creativity is surrounded by such mystique. \u003Cbr\u003E\u003Cbr\u003EIt seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. \u003Cbr\u003E\u003Cbr\u003EThis book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. \u003Cbr\u003E\u003Cbr\u003EIt shows you how to get your mind into the right place to come up with ideas. \u003Cbr\u003E\u003Cbr\u003EAnd it gives you some techniques to help you approach problems in different ways"},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"One Day Code School Workbook","url":"https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fonedaycodeschool%2Ecom&urlhash=QM_1","description":"This book isn't available in the shops. You can only get it by attending the course. It's a reminder of everything you learn during the day - plus a little bit extra. And it's a lasting reminder of all the things you don't want to forget."},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"Hacker, Maker, Teacher, Thief: Advertising's Next Generation","url":"https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FHacker-Maker-Teacher-Thief-Advertisings%2Fdp%2F0956608337&urlhash=XYPs","description":"• What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation."},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"Iconic Advantage","url":"https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F2OQtJsI&urlhash=EiRM","description":"Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong.\u003Cbr\u003E\u003Cbr\u003EToo many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.\u003Cbr\u003E\u003Cbr\u003EIconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years.\u003Cbr\u003E\u003Cbr\u003ENow, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup."},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"How To Get To Great Ideas","url":"https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FHow-Get-Great-Ideas-extraordinary%2Fdp%2F1473692148%2Fref%3Dmp_s_a_1_3%3Fie%3DUTF8%26qid%3D1535031800%26sr%3D8-3%26pi%3DAC_SX236_SY340_QL65%26keywords%3Dhow%2Bto%2Bget%2Bto%2Bgreat%2Bideas%26dpPl%3D1%26dpID%3D51XQUIZkOdL%26ref%3DplSrch&urlhash=PCOz","description":"The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.\u003Cbr\u003E\u003Cbr\u003ECombining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course."},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"Fast Forward Files: Opening Up","url":"https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Ffastforwardforum%2Eeu%2Fbuy-the-book%2F&urlhash=zy8D","description":"The \"Fast Forward Files: Opening Up\" is the outcome of the first FastForwardForum – a three-day conference filled to the brim with top-level speakers and in-depth discussions. The resulting book covers eight future and management topics from authors including Heather Mills, Dhiraj Mukherjee, Markus Hengstschläger, Robin Farmanfarmaian, Heimo Hammer, Pete Trainor, Dave Birss, Carla Johnson & Jon Burkhart."},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"A User Guide To The Creative Mind (Second Edition)","url":"https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F3DkvREU&urlhash=4xk-","description":"Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways."},{"@type":"PublicationIssue","author":{"@type":"Person","name":"Dave Birss","url":"https://uk.linkedin.com/in/davebirss"},"name":"Friction - Adding value by making people work for it","url":"https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F3Q2WNQX&urlhash=C1JG","description":"Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. We'll show you how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity."},{"@type":"Person","address":{"@type":"PostalAddress","addressCountry":"GB","addressLocality":"London, England, United Kingdom"},"alumniOf":[{"@type":"Organization","name":"Kingston School of Art","url":"https://uk.linkedin.com/company/kingston-architecture-landscape","location":"London, England, United Kingdom","member":{"@type":"OrganizationRole","description":"I believe the best way of learning is by doing. As part of that, I helped to set up Studio KT1, an art studio staffed by the talented students of the art school. I also did some teaching. And looked at ways to take creative education to the business community. It was an honour to work with one of the world’s most respected art schools. Sadly, the coronavirus brought things to an end.","startDate":"2019-12","endDate":"2020-05"}},{"@type":"Organization","name":"OpenForIdeas.org","location":"Online and Offline","member":{"@type":"OrganizationRole","description":"OpenForIdeas.org was an online magazine I set up to help individuals and organisations become more creative. It focused on the practical side of creativity. It gave you actual things you could do that didn't involve waving a crystal or invoking your inner muse. I assembled a crack team of writers who contributed challenging thoughts and helpful advice. I had to step away from it because the time input to money output ratio was woefully imbalanced.\u003Cbr\u003E\u003Cbr\u003EAll the articles are still there for you to enjoy at OpenForIdeas.org","startDate":"2016-09","endDate":"2017-12"}},{"@type":"Organization","name":"GetAdditive.com","member":{"@type":"OrganizationRole","description":"I partnered with companies to help them use creativity more effectively. \u003Cbr\u003ESometimes I did that through talks and workshops.\u003Cbr\u003EAnd sometimes it was a bit more in-depth, where we looked at their skills, knowledge, structure, processes, culture, environment and every other factor that affects fresh thinking.\u003Cbr\u003EI still do all of this stuff. It just developed more structure and has now evolved into RIGHT Thinking.","startDate":"2010-08","endDate":"2017-07"}},{"@type":"Organization","name":"The Drum - Modern Marketing and Media","url":"https://uk.linkedin.com/company/thedrum","location":"London","member":{"@type":"OrganizationRole","description":"Editor at Large was a lovely title to have. I still have no idea what it entailed. But I had lots of fun.\u003Cbr\u003E\u003Cbr\u003EI spotted good stuff to write about. I helped with events. I wrote the occasional article. I looked at editorial strategy. I came up with business and partnership ideas. And regularly consumed a bottle of wine with the Editor over a poncy London lunch.","startDate":"2013-03","endDate":"2016-06"}},{"@type":"Organization","name":"School of Communication Arts 2.0","url":"https://uk.linkedin.com/company/school-of-communication-arts-2.0","location":"Brixton","member":{"@type":"OrganizationRole","description":"I headed up the 'ideapreneur' stream at the school. That was all about coming up with new business ideas, developing them and getting them out there. Exciting stuff! A couple of the startups have gone on to become multi-million-pound successes. I'm proud of them!","startDate":"2012-09","endDate":"2015-06"}},{"@type":"Organization","name":"ESI Media","url":"https://uk.linkedin.com/company/esi-media","location":"London","member":{"@type":"OrganizationRole","description":"ESI Media is the company behind The Independent, Evening Standard and London Live TV. I worked with them to help develop a creative culture and innovate across media channels. It was an extraordinary opportunity to do some world firsts. And to work with some brilliant people while I was at it.","startDate":"2013-11","endDate":"2014-12"}},{"@type":"Organization","name":"Nice Agency","url":"https://uk.linkedin.com/company/nice-agency","location":"London, United Kingdom","member":{"@type":"OrganizationRole","description":"I worked with the founders to develop creative skills across the company. And I also helped them come up with ideas for their clients. That included doing some brilliant digital innovation in the banking sector (it's nice to see your ideas in action every time you do a transaction on a mobile phone). The agency went on to be amazingly successful and was bought by Karmarama. Who was in turn bought by Accenture. I don't think Accenture is currently up for sale.","startDate":"2012-10","endDate":"2013-11"}},{"@type":"Organization","name":"Future of Advertising Podcast","member":{"@type":"OrganizationRole","description":"The podcast is a series of interviews with some of the biggest names in the advertising industry. These have included George Lois, Sir John Hegarty, Dave Trott, Steve Henry, Rory Sutherland and lots more. They talk about their journey through the industry, the issues they see now and where they think the future lies. And it's yours for free in iTunes.","startDate":"2011-01","endDate":"2013-01"}},{"@type":"Organization","name":"Creative Skillset","member":{"@type":"OrganizationRole","startDate":"2012-06","endDate":"2012-12"}},{"@type":"Organization","name":"OgilvyOne","url":"https://www.linkedin.com/company/ogilvy","member":{"@type":"OrganizationRole","description":"If it used pixels or code or some other form of geekiness, it was my bag. If it didn't, it was also my bag.","startDate":"2009-06","endDate":"2010-08"}},{"@type":"Organization","name":"POKE","url":"https://uk.linkedin.com/company/poke","member":{"@type":"OrganizationRole","description":"Coming up with concepts and making sure they're nothing short of incredible when they're done. And all the stuff in between.","startDate":2007,"endDate":"2008-08"}},{"@type":"Organization","name":"MRM Worldwide","url":"https://www.linkedin.com/company/globalmrm","member":{"@type":"OrganizationRole","description":"I was responsible for the digital work for a couple of global accounts. And I led teams of talented creatives to produce the work. Some of it was pretty nice and got a bit of attention.","startDate":"2004-11","endDate":"2007-12"}},{"@type":"Organization","name":"Mr Smith","member":{"@type":"OrganizationRole","description":"I was the Creative Director's partner. I also acted as the Head of Copy and did much of the day to day running of the department. I came up with concepts and helped to direct the creative teams in doing work that was better than mine. Sometimes I succeeded.","startDate":2001,"endDate":2002}}],"awards":[],"disambiguatingDescription":"Creator, Top Voice","image":{"@type":"ImageObject","contentUrl":"https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY"},"jobTitle":["Speaker and trainer","LinkedIn Learning Instructor","Founder & Trainer"],"knowsLanguage":[],"memberOf":[{"@type":"Organization","name":"Royal Society for the encouragement of Arts, Manufactures and Commerce"}],"name":"Dave Birss","sameAs":"https://uk.linkedin.com/in/davebirss","url":"https://uk.linkedin.com/in/davebirss","worksFor":[{"@type":"Organization","name":"davebirss.com","location":"Worldwide","member":{"@type":"OrganizationRole","description":"I'm a professional speaker, consultant and educator. 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So go and check out my courses and see what I can help you learn.","startDate":"2019-10"}},{"@type":"Organization","name":"Virtual Presenting Academy","location":"The Internet","member":{"@type":"OrganizationRole","description":"Most online presentations suck. But they don't have to. They can be just as engaging as a good face-to-face presentation. And in some ways can be better. This is an 8-week program that shows you how to make your remote presentations far more effective. See more at https://www.virtualpresenting.academy/","startDate":"2021-09"}}],"interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Follows","userInteractionCount":60502},"description":"I believe that creative thinking is a practical skill which can add significant value to a business. And that’s exactly what I focus on.\u003Cbr\u003E\u003Cbr\u003ETraining\u003Cbr\u003EI've developed a number of training courses designed to help at every stage of the creative process. I show individuals how to improve their ability to have ideas. I show managers how to get better ideas out of teams. And I show everyone how to gather inspiration. I help leaders understand how to improve their judgement. And I run sessions that explain how to present ideas in a way that greatly increases your chance of selling them. I’ve run these sessions for businesses of all sizes, from startups to multinationals. And I’ve run them across lots of industries.\u003Cbr\u003E\u003Cbr\u003ESpeaking\u003Cbr\u003EI’ve spoken at events all over the world and have got some really good feedback from my talks (98.6% of people said they’d like to hear me speak again and my talks have been rated 4.8 out of 5). I focus on demystifying creativity and innovation. That involves debunking the BS, explaining how the brain works and giving people practical takeaways that will make an immediate impact.\u003Cbr\u003E\u003Cbr\u003EConsulting\u003Cbr\u003EI help companies improve their abilities to get valuable ideas from their teams. I start by conducting an audit to find out what can be improved and then helping them implement changes across their organisation. I cover training, processes, management styles, environment, culture, leadership and everything that has an impact on the way people think. The result is better ideas and more successful innovation. And ultimately a competitive advantage that earns you a bigger share of the market.\u003Cbr\u003E\u003Cbr\u003EAs well as working directly with companies, I also share my thinking in books and films. Just look me up on Amazon and YouTube to see what I've done."},{"@type":"WebPage","reviewedBy":{"@type":"Person","name":"Dave Birss"},"url":"https://uk.linkedin.com/in/davebirss"}]} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile babybear:flex-wrap " aria-label="Primary"> <a href="/?trk=public_profile_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="public_profile_nav-header-logo" data-tracking-will-navigate> <span 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w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_logo_contextual-sign-in-info_modal-modal-header"> Sign in to view Dave’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div 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novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="26de87c1-bbb8-4456-86af-8640b13cf3c4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" 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type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_logo_contextual-sign-in-info_modal_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://uk.linkedin.com/uas/request-password-reset?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 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href="/legal/user-agreement?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_logo_cta_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <button class="cursor-pointer hover:bg-color-background-none-tint-hover" data-modal="public_profile_top-card_title-modal-id" data-tracking-control-name="public_profile_top-card_title-modal-outlet-button"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Dave Birss </h1> </button> <img data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ufqwtxp4bgp1054vtveqepqe" alt="Dave Birss is an influencer" class="top-card__influencer-icon ml-1">  <div class="contextual-sign-in-modal top-card-layout__title-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_top-card_title-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_title-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_title-modal-id-modal-header"> Sign in to view Dave’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_title-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_title-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_title-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="26de87c1-bbb8-4456-86af-8640b13cf3c4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_title-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_title-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://uk.linkedin.com/in/davebirss/overlay/about-this-profile/" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Author of The Sensible AI Manifesto | Check out my LinkedIn Learning courses </h2> <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> <div class="profile-info-subheader"> <span>London, England, United Kingdom</span> <span class="before:middot"></span> <button class="link cursor-pointer text-md focus:outline focus:outline-2 focus:outline-color-action" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal-trigger" data-modal="public_profile_profile-info-subheader__contact-info_modal" data-no-cool-off="true" tabindex="0"> Contact Info </button> <div class="contextual-sign-in-modal contact-info-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_profile-info-subheader__contact-info_modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_profile-info-subheader__contact-info_modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader__contact-info_modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_profile-info-subheader__contact-info_modal-modal-header"> Sign in to view Dave’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_profile-info-subheader_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_profile-info-subheader_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_profile-info-subheader_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="26de87c1-bbb8-4456-86af-8640b13cf3c4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_profile-info-subheader_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_profile-info-subheader_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://uk.linkedin.com/in/davebirss/overlay/contact-info/" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="not-first-middot"> <span> 61K followers </span> <span> 500+ connections </span> </div> </div> </h3> <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5">  <div class="mutual-connections mt-1"> <div class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/pwqt08yz6sj59esncfc133u8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bdn0lfh0ybw8v8uvyqz35l06l" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c090wioxqh0gduwjdkzvfj7j7" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <button aria-label="See your mutual connections with Dave" class="font-semibold text-color-link cursor-pointer" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_modal-trigger" data-modal="public_profile_mutual-connections_contextual-sign-in-modal" data-no-cool-off="true">See your mutual connections</button> </div> <div class="contextual-sign-in-modal mutual-connections-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal">  <div class>  <div id="public_profile_mutual-connections_contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_mutual-connections_contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_mutual-connections_contextual-sign-in-modal-modal-header"> View mutual connections with Dave </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_mutual-connections_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_mutual-connections_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_mutual-connections_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="26de87c1-bbb8-4456-86af-8640b13cf3c4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_mutual-connections_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_mutual-connections_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://uk.linkedin.com/in/davebirss" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_top-card-primary-button-join-to-view-profile" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card-primary-button-join-to-view-profile" data-tracking-will-navigate> Join to view profile </a> <div class="contextual-sign-in-modal top-card-layout__secondary-cta-modal flex babybear:flex-auto" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal"> <button class="contextual-sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary-emphasis" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id"> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3ljz3g2ipmq0j47d44m25e1ug"></icon> Message </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_secondary-cta-modal-id-modal-header"> Sign in to view Dave’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="26de87c1-bbb8-4456-86af-8640b13cf3c4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://uk.linkedin.com/in/davebirss" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </div> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full top-card-layout__entity-info--right-column ml-details-container-padding max-w-[288px] babybear:my-2 babybear:ml-0"> <div class="top-card__links-container"> <div data-section="currentPositionsDetails"> <div class="flex text-md mb-1.5 font-sans font-bold leading-open items-center text-color-text" data-test-id="top-card-link"> <img class="inline-block relative w-4 h-4 bg-color-entity-ghost-background mr-1 shrink-0 border-4 border-color-transparent border-solid rounded-[6px] bg-clip-content" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <span class="top-card-link__description line-clamp-2"> davebirss.com  </span> </div> </div>  <div data-section="websites"> <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fdavebirss%2Ecom&urlhash=ENRp&trk=public_profile_topcard-website" target="_self" data-tracking-control-name="public_profile-website" data-tracking-will-navigate class="flex text-md mb-1.5 font-sans font-bold leading-open items-center link" data-test-id="top-card-link" data-tracking-client-ingraph> <img alt class="mr-1 shrink-0 bg-transparent" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9o8qqup6da04vhqijz8ft1j5g"> <span class="top-card-link__description line-clamp-2"> Company Website <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </span> </a> </div> </div> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 top-card-layout__ellipsis-menu mr-1 papabear:mt-0.5 papabear:mr-2"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_profile_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex" role="presentation"> <a href="https://www.linkedin.com/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fuk.linkedin.com%2Fin%2Fdavebirss&trk=public_profile_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PROFILE&_f=guest-reporting" data-tracking-control-name="public_profile_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PROFILE" data-semaphore-content-urn="urn:li:member:6946495" data-semaphore-tracking-prefix="public_profile_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]" role="menuitem">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this profile </a>  </li>  </ul>  </div> </div>  </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section summary" data-section="summary">  <h2 class="core-section-container__title section-title"> About </h2>  <div class="core-section-container__content break-words"> <p>I believe that creative thinking is a practical skill which can add significant value to a business. And that’s exactly what I focus on.<br><br>Training<br>I've developed a number of training courses designed to help at every stage of the creative process. I show individuals how to improve their ability to have ideas. I show managers how to get better ideas out of teams. And I show everyone how to gather inspiration. I help leaders understand how to improve their judgement. And I run sessions that explain how to present ideas in a way that greatly increases your chance of selling them. I’ve run these sessions for businesses of all sizes, from startups to multinationals. And I’ve run them across lots of industries.<br><br>Speaking<br>I’ve spoken at events all over the world and have got some really good feedback from my talks (98.6% of people said they’d like to hear me speak again and my talks have been rated 4.8 out of 5). I focus on demystifying creativity and innovation. That involves debunking the BS, explaining how the brain works and giving people practical takeaways that will make an immediate impact.<br><br>Consulting<br>I help companies improve their abilities to get valuable ideas from their teams. I start by conducting an audit to find out what can be improved and then helping them implement changes across their organisation. I cover training, processes, management styles, environment, culture, leadership and everything that has an impact on the way people think. The result is better ideas and more successful innovation. And ultimately a competitive advantage that earns you a bigger share of the market.<br><br>As well as working directly with companies, I also share my thinking in books and films. Just look me up on Amazon and YouTube to see what I've done.</p> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section services" data-section="services">  <h2 class="core-section-container__title section-title"> Services </h2>  <div class="core-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems flex flex-wrap etta-show-more-less mb-2" data-impression-id="public_profile_services_see_more_show-more-less"> <li class="pills-list__item inline-flex" data-impression-id="public_profile_services_pill"> <a href="https://www.linkedin.com/services/l2/public-speaking-coaches?trk=public_profile_services_pill" aria-label="Public Speaking" data-tracking-control-name="public_profile_services_pill" data-tracking-will-navigate class="pill pill--filled flex w-fit mr-[6px] mb-1 hover:no-underline services-pills"> Public Speaking </a> </li> <li 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data-tracking-control-name="public_profile_services_rfs" data-impression-id="public_profile_services_rfs" data-modal="public_profile_services-modal" data-no-cool-off="true" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fuk%2Elinkedin%2Ecom%2Fservices%2Fpage%2F680917328a14668a51%2Frequest-proposal"> Request proposal </a> </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 instructor-courses" data-section="instructor-courses">  <h2 class="core-section-container__title section-title"> Courses by Dave </h2>  <div class="core-section-container__content break-words"> <ul> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link "> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/how-to-research-and-write-using-generative-ai-tools" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> How to Research and Write Using Generative AI Tools </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img alt="How to Research and Write Using Generative AI Tools" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGdrDxOMG6FBg/learning-public-crop_288_512/learning-public-crop_288_512/0/1679097853060?e=2147483647&v=beta&t=iD01EJ-ls8hyWIIMci0sDSobg683ay2ZlUs8WcDoDQ8"> <div class="main-learning-course-card__duration"> 1h 15m </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> How to Research and Write Using Generative AI Tools </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> By: Dave Birss </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">320,465 viewers</span>  </div>  </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link "> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/learning/how-to-boost-your-productivity-with-ai-tools" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> How to Boost Your Productivity with AI Tools </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img alt="How to Boost Your Productivity with AI Tools" data-delayed-url="https://media.licdn.com/dms/image/v2/D560DAQEyqtbenL5uPg/learning-public-crop_288_512/learning-public-crop_288_512/0/1689184260073?e=2147483647&v=beta&t=SuJ0GJxlbOqpc21dI-NfBHIWLx89KAUq37aAE2hwt_w"> <div class="main-learning-course-card__duration"> 1h </div>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> How to Boost Your Productivity with AI Tools </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> By: Dave Birss </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item">246,375 viewers</span>  </div>  </div>  </div> </li> </ul> <a class="btn-md btn-secondary-emphasis inline-block mt-3" href="https://uk.linkedin.com/learning/instructors/dave-birss?trk=public_profile_see-all-courses" data-tracking-control-name="public_profile_see-all-courses" data-tracking-will-navigate data-test-id="instructor-courses-link"> See all courses </a> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 articles" data-section="articles">  <h2 class="core-section-container__title section-title"> Articles by Dave </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="3" class="show-more-less__list show-more-less__list--hide-after-3" data-impression-id="public_profile_article_view_show-more-less"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/free-puppies-data-nightmares-shiny-chips-dave-birss-0lbce" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Free Puppies, Data Nightmares, and Shiny Chips </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQG-XIir7p4TXQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1737026156237?e=2147483647&v=beta&t=m91jCoNyMVVPkK8QJLkxsu8LwyOZMwLzgzM_KZeVWDM" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 16, 2025</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Free Puppies, Data Nightmares, and Shiny Chips </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> In the latest AI circus, Microsoft and Google are tossing free AI goodies to businesses, hoping you'll bite and… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="68 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="68" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7285615761757241344" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 68 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="36" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7285615761757241344"> 36 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/over-inflation-problem-gen-ai-dave-birss-vmike" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> The Over-Inflation Problem of Gen AI </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEhsDXM-QuNBw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725313103648?e=2147483647&v=beta&t=WcuIqADfq695U1QKGZ8OBVYwxZE8mraQumeZAIwQKZI" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Sep 3, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Over-Inflation Problem of Gen AI </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Last week I wrote a post blaming AI over-hypers for a rising sense of disillusionment. But that's only half the puzzle. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="142 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="142" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7236485989265813504" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 142 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="42" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7236485989265813504"> 42 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/weekend-ai-bias-experiment-dave-birss-ramee" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> The Weekend AI Bias Experiment </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFAMVdvoFHe8A/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1704734641518?e=2147483647&v=beta&t=LcrgAyFlW5wL3eXQTTx-gshvugD3mvaYBt-lp0QDG90" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jan 9, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Weekend AI Bias Experiment </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> I'll start by wishing a most splendid 2024 to you and yours. I hope this is the year where you break your personal best… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="210 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="210" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7150175331809726465" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 210 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="71" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7150175331809726465"> 71 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/speaking-tweaking-great-new-way-use-chatgpt-dave-birss" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Speaking & Tweaking: A great new way to use ChatGPT </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHPdFr72na-Ow/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1697132891724?e=2147483647&v=beta&t=79_bJnmx2lgX81QSe3gKJ0Hdrg5HxXoATxeyqhJBvjQ" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 12, 2023</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Speaking & Tweaking: A great new way to use ChatGPT </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Well hello, you splendid human. Boy! It's been a busy few weeks! And it doesn't look like it's going to slow down. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="183 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="183" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7118263845160144896" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 183 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="43" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7118263845160144896"> 43 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/gushing-blushing-ive-got-big-news-whoah-dave-birss" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Gushing & Blushing: I've got big news. 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But I have to kick this email off by telling you about the achievements of my… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="125 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="125" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7106282663904190464" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 125 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="25" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7106282663904190464"> 25 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/why-treating-ai-like-bicycle-magic-wand-change-your-business-birss" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Why Treating AI Like a Bicycle (Not a Magic Wand) Will Change Your Business </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFOvnFUAkb9Fw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1694428001435?e=2147483647&v=beta&t=lcsn6pzomwWLgZS-ZPeAOY-24d-AyrxOBkGVvlVDK9k" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Sep 11, 2023</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Why Treating AI Like a Bicycle (Not a Magic Wand) Will Change Your Business </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Have you ever seen that clip of Steve Jobs talking about a study on energy efficiency in animals? 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data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="69" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7106936405590712321"> 69 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/profile-pic-double-quick-using-ai-quality-self-portraits-dave-birss" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Profile Pic & Double Quick: Using AI for quality self portraits </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] 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babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF90JnEvwB6xg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1690892271461?e=2147483647&v=beta&t=z5EfdxDVgryM-acSH8gJNDtpQJr5vJMscbPEsw2V4hs" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 1, 2023</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> 3½ hours & Superpowers: I'm experimenting with a new workshop </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Since I launched my first AI course on LinkedIn Learning in 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data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 73 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7092109742906462208"> 3 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/explaining-entertaining-announcing-three-new-ai-courses-dave-birss" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Explaining & Entertaining - announcing three new AI courses </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGsUyK8f5BqEA/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1689625707206?e=2147483647&v=beta&t=wMMJbeN4oUomKp-7x9jPEipoSE06Z7ygLsL6X1jNVfs" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jul 18, 2023</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Explaining & Entertaining - announcing three new AI courses </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> I've been quiet for a few weeks. And I want to explain myself. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="189 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="189" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7086803236283633664" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 189 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="20" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7086803236283633664"> 20 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/writing-fighting-how-losing-battle-can-help-you-win-dave-birss" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Writing & Fighting: how losing a battle can help you win </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEnxjrBxALfXQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1681985930133?e=2147483647&v=beta&t=BYRd13Anx560Ak3q5e29b3FPRrf2xTuAuz9xyFMu1hg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Apr 20, 2023</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Writing & Fighting: how losing a battle can help you win </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> A jolly good hello to you. I hope you've been healthy and happy since I last wrote to you. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="47 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="47" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:7054748870936809474" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyfai5zw4nrqhyyhl0p7so58v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 47 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:7054748870936809474"> 3 Comments </div>  </div> </div>  </div> </li> </ul> <button class="show-more-less-button show-more-less__button show-more-less__more-button !py-1.5" data-tracking-control-name="_show_more"> Show more <icon class="show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon></button> <div class="pt-1"> <a data-tracking-control-name="_see_all_articles" data-tracking-will-navigate href="https://uk.linkedin.com/in/davebirss/recent-activity/articles/" class="show-more-less-button see-more-link show-more-less__less-button show-more-less__button--hide !text-color-link !border-color-link !shadow-none border-[1px] border-solid !py-1.5"> See all articles </a> </div> </div>  </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 contributions" data-section="contributions">  <h2 class="core-section-container__title section-title"> Contributions </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="public_profile_contributions_show-more-less"> <li class="contributions__list-item-wrapper"> <div class="contribution-item my-2"> <h4 class="font-semibold text-lg leading-regular"> <a class="contribution-title-link text-color-text hover:text-color-text focus:text-color-text active:text-color-text" data-tracking-control-name="public_profile_contributions_contribution-title" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc"> Here's how you can enhance your public speaking skills for live event hosting. </a> </h4> <a class="hover:no-underline active:no-underline visited:no-underline focus:no-underline" data-tracking-control-name="public_profile_contributions_contribution-body" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7198424446020247553%2C7198424447530196992%29%2C7205913972636565504%29"> <p class="text-md leading-regular my-1 line-clamp-3"> I've delivered hundreds of talks in front of audiences of all sizes, and I ALWAYS get nervous before a talk. The way I think about it (which may or may not be accurate) is that my body is preparing me for the talk by giving me the energy to do it. But it always gives me a bit more than I need. This is nervous energy and it lets me know I'm prepared - even if I feel a bit scared. This is different from the fear of being unprepared. That is a horrible sensation. It comes from not knowing your material well enough or suddenly realising it's not appropriate for your audience. This can only be fixed with preparation. If you feel this just before you go onstage, it's too late and you'll hopefully learn your lesson for next time. </p> </a> <div class="contribution-list flex justify-between flex-col items-start gap-y-2"> <time class="contribution__time font-sans text-sm text-color-text-low-emphasis"> Dave Birss contributed 8 months ago </time> <a class="insightful-button rounded-xl border-solid py-0.5 px-2 flex text-sm gap-1 hover:no-underline btn-secondary-emphasis" href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7198424446020247553%2C7198424447530196992%29%2C7205913972636565504%29" data-tracking-control-name="public_profile_contributions_contribution-insightful-link" data-tracking-will-navigate> <img alt="Insightful" class="lazy-load w-2 h-2 bg-white rounded-full" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/byjfih68cazgghr6pv616zma1"> <span> 2 Upvotes</span> </a> </div> </div> </li> <li class="contributions__list-item-wrapper"> <div class="contribution-item my-2"> <h4 class="font-semibold text-lg leading-regular"> <a class="contribution-title-link text-color-text hover:text-color-text focus:text-color-text active:text-color-text" data-tracking-control-name="public_profile_contributions_contribution-title" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc"> Here's how you can enhance your public speaking skills for live event hosting. </a> </h4> <a class="hover:no-underline active:no-underline visited:no-underline focus:no-underline" data-tracking-control-name="public_profile_contributions_contribution-body" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7198424446020247553%2C7198424447526051840%29%2C7205912164262395905%29"> <p class="text-md leading-regular my-1 line-clamp-3"> People will very often give you a list of things you should and shouldn't do when it comes to body language. That can be intimidating. Most of it can be fixed with an attitude shift rather than focusing on controlling your shakey right leg and fidgeting fingers. You need to be open and understand that you are giving something of value. You're trying to connect with people and give them the gift of knowledge. If you don't feel that your content is that valuable gift, ask other people (because you're too close to it). And maybe go back and add more value to your content if it's genuinely lacking. And remember that no audience in its right mind wants to live through the embarrassment of you failing onstage. They're all rooting for you. </p> </a> <div class="contribution-list flex justify-between flex-col items-start gap-y-2"> <time class="contribution__time font-sans text-sm text-color-text-low-emphasis"> Dave Birss contributed 8 months ago </time> <a class="insightful-button rounded-xl border-solid py-0.5 px-2 flex text-sm gap-1 hover:no-underline btn-secondary-emphasis" href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7198424446020247553%2C7198424447526051840%29%2C7205912164262395905%29" data-tracking-control-name="public_profile_contributions_contribution-insightful-link" data-tracking-will-navigate> <img alt="Insightful" class="lazy-load w-2 h-2 bg-white rounded-full" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/byjfih68cazgghr6pv616zma1"> <span> Upvote</span> </a> </div> </div> </li> <li class="contributions__list-item-wrapper"> <div class="contribution-item my-2"> <h4 class="font-semibold text-lg leading-regular"> <a class="contribution-title-link text-color-text hover:text-color-text focus:text-color-text active:text-color-text" data-tracking-control-name="public_profile_contributions_contribution-title" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc"> Here's how you can enhance your public speaking skills for live event hosting. </a> </h4> <a class="hover:no-underline active:no-underline visited:no-underline focus:no-underline" data-tracking-control-name="public_profile_contributions_contribution-body" data-tracking-will-navigate href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7198424446020247553%2C7198424447509254144%29%2C7205910060449812480%29"> <p class="text-md leading-regular my-1 line-clamp-3"> You need to have a balance here. The wrong kind of practice will kill your delivery. Practice is about having the right knowledge in your head, not learning a script. Here's what you need to have in your head: • Know the topic you're talking about. Broadly enough so that you can handle answers that go beyond the content of your talk. • Know your audience, their industry and their needs. Your talk should deliver on this information. • Know what points to make on each slide. • Know what slide comes next. • Know the first minute of your talk and the last 30 seconds. • Know what makes you the right person to talk about this - and make sure your audience knows it too. • Know that the audience wants you to succeed. </p> </a> <div class="contribution-list flex justify-between flex-col items-start gap-y-2"> <time class="contribution__time font-sans text-sm text-color-text-low-emphasis"> Dave Birss contributed 8 months ago </time> <a class="insightful-button rounded-xl border-solid py-0.5 px-2 flex text-sm gap-1 hover:no-underline btn-secondary-emphasis" href="https://www.linkedin.com/advice/1/heres-how-you-can-enhance-your-public-speaking-skills-xmxtc?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7198424446020247553%2C7198424447509254144%29%2C7205910060449812480%29" data-tracking-control-name="public_profile_contributions_contribution-insightful-link" data-tracking-will-navigate> <img alt="Insightful" class="lazy-load w-2 h-2 bg-white rounded-full" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/byjfih68cazgghr6pv616zma1"> <span> Upvote</span> </a> </div> </div> </li> <li class="contributions__list-item-wrapper"> <div class="contribution-item my-2"> <h4 class="font-semibold text-lg leading-regular"> <a class="contribution-title-link text-color-text hover:text-color-text focus:text-color-text active:text-color-text" data-tracking-control-name="public_profile_contributions_contribution-title" data-tracking-will-navigate href="https://www.linkedin.com/advice/3/heres-how-you-can-handle-criticism-content-marketing-f6mwf"> Here's how you can handle criticism in a content marketing role with assertiveness. </a> </h4> <a class="hover:no-underline active:no-underline visited:no-underline focus:no-underline" data-tracking-control-name="public_profile_contributions_contribution-body" data-tracking-will-navigate href="https://www.linkedin.com/advice/3/heres-how-you-can-handle-criticism-content-marketing-f6mwf?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7199116204857290752%2C7199116206497267713%29%2C7205298719280283648%29"> <p class="text-md leading-regular my-1 line-clamp-3"> Nearly everyone communicates from their own perspective. They talk about what matters to them. Don't do that. Think about what matters to your audience. Consider what they would find most valuable. Understand their priorities. And then use that knowledge to inform your message. This will greatly increase the chance of getting a "yes". And make everyone happier with the outcome. </p> </a> <div class="contribution-list flex justify-between flex-col items-start gap-y-2"> <time class="contribution__time font-sans text-sm text-color-text-low-emphasis"> Dave Birss contributed 8 months ago </time> <a class="insightful-button rounded-xl border-solid py-0.5 px-2 flex text-sm gap-1 hover:no-underline btn-secondary-emphasis" href="https://www.linkedin.com/advice/3/heres-how-you-can-handle-criticism-content-marketing-f6mwf?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7199116204857290752%2C7199116206497267713%29%2C7205298719280283648%29" data-tracking-control-name="public_profile_contributions_contribution-insightful-link" data-tracking-will-navigate> <img alt="Insightful" class="lazy-load w-2 h-2 bg-white rounded-full" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/byjfih68cazgghr6pv616zma1"> <span> Upvote</span> </a> </div> </div> </li> <li class="contributions__list-item-wrapper"> <div class="contribution-item my-2"> <h4 class="font-semibold text-lg leading-regular"> <a class="contribution-title-link text-color-text hover:text-color-text focus:text-color-text active:text-color-text" data-tracking-control-name="public_profile_contributions_contribution-title" data-tracking-will-navigate href="https://www.linkedin.com/advice/3/heres-how-you-can-handle-criticism-content-marketing-f6mwf"> Here's how you can handle criticism in a content marketing role with assertiveness. </a> </h4> <a class="hover:no-underline active:no-underline visited:no-underline focus:no-underline" data-tracking-control-name="public_profile_contributions_contribution-body" data-tracking-will-navigate href="https://www.linkedin.com/advice/3/heres-how-you-can-handle-criticism-content-marketing-f6mwf?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7199116204857290752%2C7199116206476300288%29%2C7205297745174118400%29"> <p class="text-md leading-regular my-1 line-clamp-3"> Don't embrace all feedback. Know the difference between good feedback and bad feedback. Good feedback: - focuses on the work not the people behind the work - is specific and clear - explains what a successful solution looks like Bad feedback: - is personal - is vague and general - focuses on what they don't like rather than what they would like. Run a mile from anyone that uses the phrase "I don't know what I want but I'll know it when I see it." Not all feedback is equal. Embrace good feedback and learn from it. Reject bad feedback. Help the person be more specific, focused and helpful. Guide them to create good feedback. Otherwise, you're working with insufficient information and enabling a frustrating experience for everyone. </p> </a> <div class="contribution-list flex justify-between flex-col items-start gap-y-2"> <time class="contribution__time font-sans text-sm text-color-text-low-emphasis"> Dave Birss contributed 8 months ago </time> <a class="insightful-button rounded-xl border-solid py-0.5 px-2 flex text-sm gap-1 hover:no-underline btn-secondary-emphasis" href="https://www.linkedin.com/advice/3/heres-how-you-can-handle-criticism-content-marketing-f6mwf?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7199116204857290752%2C7199116206476300288%29%2C7205297745174118400%29" data-tracking-control-name="public_profile_contributions_contribution-insightful-link" data-tracking-will-navigate> <img alt="Insightful" class="lazy-load w-2 h-2 bg-white rounded-full" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/byjfih68cazgghr6pv616zma1"> <span> Upvote</span> </a> </div> </div> </li> <li class="contributions__list-item-wrapper"> <div class="contribution-item my-2"> <h4 class="font-semibold text-lg leading-regular"> <a class="contribution-title-link text-color-text hover:text-color-text focus:text-color-text active:text-color-text" data-tracking-control-name="public_profile_contributions_contribution-title" data-tracking-will-navigate href="https://www.linkedin.com/advice/0/heres-how-you-can-enhance-creativity-innovation-marketing-w4fke"> Here's how you can enhance creativity and innovation in marketing professionals through work-life balance. </a> </h4> <a class="hover:no-underline active:no-underline visited:no-underline focus:no-underline" data-tracking-control-name="public_profile_contributions_contribution-body" data-tracking-will-navigate href="https://www.linkedin.com/advice/0/heres-how-you-can-enhance-creativity-innovation-marketing-w4fke?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7204174074460160001%2C7204174076230156290%29%2C7205218316045434880%29"> <p class="text-md leading-regular my-1 line-clamp-3"> You may have heard "You are the average of the five people you spend the most time with". I don't believe it's true but there's a truth in it. If you are surrounded by people who have no interest in ballet, you're less likely to become a ballerina. If you're surrounded by people who spout bigoted and hateful comments, you are more likely to become a hateful bigot. So, if you want to be more successful in business, it's a good idea to spend time with people who are already successful in business. But it's also a good idea to meet as many interesting people as you can. Ask them questions to find out what makes them tick. Ask their perspectives. Be curious. This will give you breadth as well as depth. </p> </a> <div class="contribution-list flex justify-between flex-col items-start gap-y-2"> <time class="contribution__time font-sans text-sm text-color-text-low-emphasis"> Dave Birss contributed 8 months ago </time> <a class="insightful-button rounded-xl border-solid py-0.5 px-2 flex text-sm gap-1 hover:no-underline btn-secondary-emphasis" href="https://www.linkedin.com/advice/0/heres-how-you-can-enhance-creativity-innovation-marketing-w4fke?contributionUrn=urn%3Ali%3Acomment%3A%28urn%3Ali%3AarticleSegment%3A%28urn%3Ali%3AlinkedInArticle%3A7204174074460160001%2C7204174076230156290%29%2C7205218316045434880%29" data-tracking-control-name="public_profile_contributions_contribution-insightful-link" data-tracking-will-navigate> <img alt="Insightful" class="lazy-load w-2 h-2 bg-white rounded-full" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/byjfih68cazgghr6pv616zma1"> <span> Upvote</span> </a> </div> </div> </li> </ul> <button 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data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> Activity </h2> <button class="btn-sm btn-secondary cursor-pointer flex" data-tracking-control-name="public_profile_follow" data-modal="public_profile_activities-follow-modal" data-no-cool-off="true"> <img class="lazy-load" alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9ewdf4qtu7uo5bvtrz3r6z5pn"> <span class="ml-1"> Follow </span> </button> </div> <div class="contextual-sign-in-modal activities_follow-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal">  <div class>  <div id="public_profile_activities-follow-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_activities-follow-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_activities-follow-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_activities-follow-modal-modal-header"> Sign in to view Dave’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="_sign-in-modal">  Sign in </button> <div class>  <div id="_sign-in-modal" class="modal modal--sign-in" data-outlet="_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="26de87c1-bbb8-4456-86af-8640b13cf3c4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://uk.linkedin.com/in/davebirss" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular 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<div class="google-auth-button" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/mattballantine_that-thing-where-you-accidentally-stumble-activity-7301532776325931008-80b1" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> That thing where you accidentally stumble across a prototype card game you made but had completely forgotten. Oh, just me then. </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQF0TdZQi2s6rQ/feedshare-shrink_800/B4DZVRBWhEG8Ag-/0/1740821068475?e=2147483647&v=beta&t=fq3fLcyuL9XPPBynV3AzUW0I0Kug6P1GL8bARJPW2vM" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> That thing where you accidentally stumble across a prototype card game you made but had completely forgotten. Oh, just me then. </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://uk.linkedin.com/in/davebirss?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Dave Birss</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/john-mccarthy-26b72b60_i-will-tell-you-this-a-lot-of-the-stuff-activity-7299923487849152512-NI6h" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> I will tell you this. A lot of the stuff that has been happening recently makes rather difficult to focus on talking about how creativity makes… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGPZoxs3nuFVQ/feedshare-shrink_800/B4EZU6JtVpGwAk-/0/1740437384228?e=2147483647&v=beta&t=pjYpaPytkwqC30VZJBF1dtDEuP5wCPm-jVyRDbebK3o" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> I will tell you this. A lot of the stuff that has been happening recently makes rather difficult to focus on talking about how creativity makes… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://uk.linkedin.com/in/davebirss?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Dave Birss</a> </h4>   </div>  </div> </li> </ul>  </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section experience" data-section="experience">  <h2 class="core-section-container__title section-title"> Experience </h2>  <div class="core-section-container__content break-words"> <ul class="experience__list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Speaker and trainer </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> davebirss.com </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jul 2010</time> - Present <span class="before:middot">14 years 9 months</span> </span> </p> <p class="experience-item__meta-item"> Worldwide </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I'm a professional speaker, consultant and educator. I specialize in the intersection of creativity and technology - so I spend a lot of time working on AI. You can often find me prancing around on stages sharing advice on how to have better ideas (with or without technology). Or showing organisations how to get better thinking from their employees. As well as running training sessions for businesses, I also regularly teach at universities and colleges. And I do this all over the world. Drop me… <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--more" data-tracking-control-name="public_profile_experience-item_show-more-text-btn" aria-label="Show more description for this position" aria-expanded="false"> Show more <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </p> <p class="show-more-less-text__text--more" tabindex="-1"> I'm a professional speaker, consultant and educator. I specialize in the intersection of creativity and technology - so I spend a lot of time working on AI. You can often find me prancing around on stages sharing advice on how to have better ideas (with or without technology). Or showing organisations how to get better thinking from their employees. As well as running training sessions for businesses, I also regularly teach at universities and colleges. And I do this all over the world. Drop me a line and let's see how I can help you. <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--less" data-tracking-control-name="public_profile_experience-item_show-less-text-btn" aria-label="Show less description for this position" aria-expanded="true"> Show less <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </p> </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/linkedin?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHaVYd13rRz3A/company-logo_100_100/company-logo_100_100/0/1638831590218/linkedin_logo?e=2147483647&v=beta&t=_PvUQac1LcQjfzQ33gtxFqjvIxBbtsM9ZqIxLs5QcFI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="LinkedIn Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> LinkedIn Learning Instructor </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/linkedin?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> LinkedIn </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Oct 2019</time> - Present <span class="before:middot">5 years 6 months</span> </span> </p> <p class="experience-item__meta-item"> Internet </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I've recently discovered that I'm LinkedIn Learning's most popular AI instructor. I'm pretty chuffed about that. I've got a whole bunch of courses on the platform - and lots more in the works. So go and check out my courses and see what I can help you learn.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Founder & Trainer </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> Virtual Presenting Academy </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Sep 2021</time> - Present <span class="before:middot">3 years 7 months</span> </span> </p> <p class="experience-item__meta-item"> The Internet </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Most online presentations suck. But they don't have to. They can be just as engaging as a good face-to-face presentation. And in some ways can be better. This is an 8-week program that shows you how to make your remote presentations far more effective. See more at https://www.virtualpresenting.academy/  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://uk.linkedin.com/company/kingston-architecture-landscape?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQG2Z0hg5PDkQg/company-logo_100_100/company-logo_100_100/0/1630564555138?e=2147483647&v=beta&t=Km45lD3-pw0obbF442rhtyOzj9OYn6B1FZXrljR7CnM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Kingston School of Art Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Visiting Professor </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://uk.linkedin.com/company/kingston-architecture-landscape?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> Kingston School of Art </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Dec 2019</time> - <time>May 2020</time> <span class="before:middot">6 months</span> </span> </p> <p class="experience-item__meta-item"> London, England, United Kingdom </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I believe the best way of learning is by doing. As part of that, I helped to set up Studio KT1, an art studio staffed by the talented students of the art school. I also did some teaching. And looked at ways to take creative education to the business community. It was an honour to work with one of the world’s most respected art schools. Sadly, the coronavirus brought things to an end.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Founder, Editor & Human </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> OpenForIdeas.org </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Sep 2016</time> - <time>Dec 2017</time> <span class="before:middot">1 year 4 months</span> </span> </p> <p class="experience-item__meta-item"> Online and Offline </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> OpenForIdeas.org was an online magazine I set up to help individuals and organisations become more creative. It focused on the practical side of creativity. It gave you actual things you could do that didn't involve waving a crystal or invoking your inner muse. I assembled a crack team of writers who contributed challenging thoughts and helpful advice. I had to step away from it because the time input to money output ratio was woefully imbalanced.<br><br>All the articles are still there for you… <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--more" data-tracking-control-name="public_profile_experience-item_show-more-text-btn" aria-label="Show more description for this position" aria-expanded="false"> Show more <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </p> <p class="show-more-less-text__text--more" tabindex="-1"> OpenForIdeas.org was an online magazine I set up to help individuals and organisations become more creative. It focused on the practical side of creativity. It gave you actual things you could do that didn't involve waving a crystal or invoking your inner muse. I assembled a crack team of writers who contributed challenging thoughts and helpful advice. I had to step away from it because the time input to money output ratio was woefully imbalanced.<br><br>All the articles are still there for you to enjoy at OpenForIdeas.org <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--less" data-tracking-control-name="public_profile_experience-item_show-less-text-btn" aria-label="Show less description for this position" aria-expanded="true"> Show less <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </p> </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Founding Chap </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> GetAdditive.com </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Aug 2010</time> - <time>Jul 2017</time> <span class="before:middot">7 years</span> </span> </p>  <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I partnered with companies to help them use creativity more effectively. <br>Sometimes I did that through talks and workshops.<br>And sometimes it was a bit more in-depth, where we looked at their skills, knowledge, structure, processes, culture, environment and every other factor that affects fresh thinking.<br>I still do all of this stuff. It just developed more structure and has now evolved into RIGHT Thinking.  </p>  </div> </div> </div> </div> </li> <li class="experience-group"> <a class="experience-group-header__url no-underline hover:no-underline font-bold border-0 bg-color-transparent" data-tracking-control-name="public_profile_experience-group-header" data-tracking-will-navigate href="https://uk.linkedin.com/company/thedrum?trk=public_profile_experience-group-header" title="The Drum - Modern Marketing and Media"> <div class="experience-group-header flex pb-1.5"> <div class="mr-0.5 pb-0.5"> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGaevLjtoVkDw/company-logo_100_100/company-logo_100_100/0/1663673066129/thedrum_logo?e=2147483647&v=beta&t=gGH0wYmGMomXEFyMY-t_cyiQhAc8rQPAlcQtplB-OMI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="The Drum - Modern Marketing and Media"> </div> <div class="pl-1"> <h4 class="experience-group-header__company text-[18px] font-bold text-color-text"> The Drum - Modern Marketing and Media </h4> <p class="experience-group-header__meta-item mt-0.5"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular">  <span>3 years 4 months</span> </span> </p> </div> </div> </a> <ul class="experience-group__positions"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-group-position py-0" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://uk.linkedin.com/company/thedrum?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGaevLjtoVkDw/company-logo_100_100/company-logo_100_100/0/1663673066129/thedrum_logo?e=2147483647&v=beta&t=gGH0wYmGMomXEFyMY-t_cyiQhAc8rQPAlcQtplB-OMI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="The Drum - Modern Marketing and Media Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Editor at Large </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://uk.linkedin.com/company/thedrum?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> The Drum - Modern Marketing and Media </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Mar 2013</time> - <time>Jun 2016</time> <span class="before:middot">3 years 4 months</span> </span> </p> <p class="experience-item__meta-item"> London </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Editor at Large was a lovely title to have. I still have no idea what it entailed. But I had lots of fun.<br><br>I spotted good stuff to write about. I helped with events. I wrote the occasional article. I looked at editorial strategy. I came up with business and partnership ideas. And regularly consumed a bottle of wine with the Editor over a poncy London lunch.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-group-position py-0" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://uk.linkedin.com/company/thedrum?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGaevLjtoVkDw/company-logo_100_100/company-logo_100_100/0/1663673066129/thedrum_logo?e=2147483647&v=beta&t=gGH0wYmGMomXEFyMY-t_cyiQhAc8rQPAlcQtplB-OMI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="The Drum - Modern Marketing and Media Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Head of TV </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://uk.linkedin.com/company/thedrum?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> The Drum - Modern Marketing and Media </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jun 2014</time> - <time>Jan 2016</time> <span class="before:middot">1 year 8 months</span> </span> </p> <p class="experience-item__meta-item"> Inside The Drum's London Lair </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I started the film production arm of The Drum following the release of The Day Before Tomorrow. It produces editorial films for thedrum.com, short documentaries for the web and even broadcast programming. It also handles branded content for paying clients. It's continuing to grow into a significant part of the business. I'm really proud of what we achieved.  </p>  </div> </div> </div> </div> </li> </ul> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://uk.linkedin.com/company/school-of-communication-arts-2.0?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQFvD-Zho38PUw/company-logo_100_100/company-logo_100_100/0/1630644349094/school_of_communication_arts_20_logo?e=2147483647&v=beta&t=qW14OfUhe16M6HRfPQOAzX8ilUHAyWKrWk19bFxUjMk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="School of Communication Arts 2.0 Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Head of Ideas </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://uk.linkedin.com/company/school-of-communication-arts-2.0?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> School of Communication Arts 2.0 </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Sep 2012</time> - <time>Jun 2015</time> <span class="before:middot">2 years 10 months</span> </span> </p> <p class="experience-item__meta-item"> Brixton </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I headed up the 'ideapreneur' stream at the school. That was all about coming up with new business ideas, developing them and getting them out there. Exciting stuff! A couple of the startups have gone on to become multi-million-pound successes. I'm proud of them!  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://uk.linkedin.com/company/esi-media?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHv5pdOvYMLEg/company-logo_100_100/company-logo_100_100/0/1630611116215/esi_media_logo?e=2147483647&v=beta&t=hlDxtfkmZyB21tg-VUxN5ZIXiLHz4aYcC0zhVmRelUI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="ESI Media Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Head of Culture and Innovation </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://uk.linkedin.com/company/esi-media?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> ESI Media </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Nov 2013</time> - <time>Dec 2014</time> <span class="before:middot">1 year 2 months</span> </span> </p> <p class="experience-item__meta-item"> London </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> ESI Media is the company behind The Independent, Evening Standard and London Live TV. I worked with them to help develop a creative culture and innovate across media channels. It was an extraordinary opportunity to do some world firsts. And to work with some brilliant people while I was at it.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://uk.linkedin.com/company/nice-agency?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEEdB8O-LxBxQ/company-logo_100_100/company-logo_100_100/0/1631349635942?e=2147483647&v=beta&t=XRoV84eNPPV1NC99YZYalekcxOYYaFyb7jqOnX1n3S4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Nice Agency Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Creative Associate </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://uk.linkedin.com/company/nice-agency?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> Nice Agency </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Oct 2012</time> - <time>Nov 2013</time> <span class="before:middot">1 year 2 months</span> </span> </p> <p class="experience-item__meta-item"> London, United Kingdom </p> <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I worked with the founders to develop creative skills across the company. And I also helped them come up with ideas for their clients. That included doing some brilliant digital innovation in the banking sector (it's nice to see your ideas in action every time you do a transaction on a mobile phone). The agency went on to be amazingly successful and was bought by Karmarama. Who was in turn bought by Accenture. I don't think Accenture is currently up for sale.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Presenter </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> Future of Advertising Podcast </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jan 2011</time> - <time>Jan 2013</time> <span class="before:middot">2 years 1 month</span> </span> </p>  <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> The podcast is a series of interviews with some of the biggest names in the advertising industry. These have included George Lois, Sir John Hegarty, Dave Trott, Steve Henry, Rory Sutherland and lots more. They talk about their journey through the industry, the issues they see now and where they think the future lies. And it's yours for free in iTunes.  </p>  </div> </div> </div> </div> </li> <li class="experience-group"> <div class="experience-group-header flex pb-1.5"> <div class="mr-0.5 pb-0.5"> <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Creative Skillset"> </div> <div class="pl-1"> <h4 class="experience-group-header__company text-[18px] font-bold text-color-text"> Creative Skillset </h4> <p class="experience-group-header__meta-item mt-0.5"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular">  <span>1 year</span> </span> </p> </div> </div> <ul class="experience-group__positions"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-group-position py-0" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> University Accreditation Committee Member </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> Creative Skillset </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jun 2012</time> - <time>Dec 2012</time> <span class="before:middot">7 months</span> </span> </p>   </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-group-position py-0" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Advertising Industry Apprenticeship Scheme Advisory Board Member </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> Creative Skillset </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jan 2012</time> - <time>Dec 2012</time> <span class="before:middot">1 year</span> </span> </p>   </div> </div> </li> </ul> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/ogilvy?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQFIUpRuesqvqA/company-logo_100_100/company-logo_100_100/0/1728583246692/ogilvy_logo?e=2147483647&v=beta&t=LaicyHma88i6H_ybfZyQkQkK8mqjKpTJ6cL2ttOthcY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="OgilvyOne Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Digital Creative Head </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/ogilvy?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> OgilvyOne </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Jun 2009</time> - <time>Aug 2010</time> <span class="before:middot">1 year 3 months</span> </span> </p>  <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> If it used pixels or code or some other form of geekiness, it was my bag. If it didn't, it was also my bag.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://uk.linkedin.com/company/poke?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQGAvVqYYNHSVw/company-logo_100_100/company-logo_100_100/0/1631327018753?e=2147483647&v=beta&t=TUogPK1KeFsSC-cRF2rK9cy8yZbWdMGvZLmS0XekbgY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="POKE Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Creative Director </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://uk.linkedin.com/company/poke?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> POKE </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2007</time> - <time>Aug 2008</time> <span class="before:middot">1 year</span> </span> </p>  <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Coming up with concepts and making sure they're nothing short of incredible when they're done. And all the stuff in between.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/globalmrm?trk=public_profile_experience-item_profile-section-card_image-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQHfo1bAzYfa6g/company-logo_100_100/company-logo_100_100/0/1718622468634/globalmrm_logo?e=2147483647&v=beta&t=vIhbeu0zH98nNUCkl1ZUlycBUCsvaRN0oFCI0yBdUgk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="MRM Worldwide Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Creative Director </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/globalmrm?trk=public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_experience-item_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> <span class="experience-item__subtitle"> MRM Worldwide </span> </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Nov 2004</time> - <time>Dec 2007</time> <span class="before:middot">3 years 2 months</span> </span> </p>  <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I was responsible for the digital work for a couple of global accounts. And I led teams of talented creatives to produce the work. Some of it was pretty nice and got a bit of attention.  </p>  </div> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 experience-item" data-section="currentPositionsDetails">  <img class="inline-block relative w-6 h-6 bg-color-entity-ghost-background shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <span class="experience-item__title"> Assistant Creative Director </span> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="experience-item__subtitle"> Mr Smith </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p class="experience-item__meta-item"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2001</time> - <time>2002</time> <span class="before:middot">1 year</span> </span> </p>  <div class="experience-item__meta-item" data-section="currentPositions"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> I was the Creative Director's partner. I also acted as the Head of Copy and did much of the day to day running of the department. I came up with concepts and helped to direct the creative teams in doing work that was better than mine. Sometimes I succeeded.  </p>  </div> </div> </div> </div> </li> </ul> </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 certifications" data-section="certifications">  <h2 class="core-section-container__title section-title"> Licenses & Certifications </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHaVYd13rRz3A/company-logo_100_100/company-logo_100_100/0/1638831590218/linkedin_logo?e=2147483647&v=beta&t=_PvUQac1LcQjfzQ33gtxFqjvIxBbtsM9ZqIxLs5QcFI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Leading with Intelligent Disobedience Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/6b95cf6c5135a0203e207af08046b68ba5e3e97911dcaedf082b32da2da09504?trk=public_profile_certification-title"> Leading with Intelligent Disobedience </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> LinkedIn </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Feb 2020</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/6b95cf6c5135a0203e207af08046b68ba5e3e97911dcaedf082b32da2da09504?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHaVYd13rRz3A/company-logo_100_100/company-logo_100_100/0/1638831590218/linkedin_logo?e=2147483647&v=beta&t=_PvUQac1LcQjfzQ33gtxFqjvIxBbtsM9ZqIxLs5QcFI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Practical Creativity for Everyone (UK) Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/f968c27dd0ae344d269bd428f32f3f3d0035141b9df6666cd2ba553f1a29805a?trk=public_profile_certification-title"> Practical Creativity for Everyone (UK) </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> LinkedIn </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Feb 2020</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/f968c27dd0ae344d269bd428f32f3f3d0035141b9df6666cd2ba553f1a29805a?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHaVYd13rRz3A/company-logo_100_100/company-logo_100_100/0/1638831590218/linkedin_logo?e=2147483647&v=beta&t=_PvUQac1LcQjfzQ33gtxFqjvIxBbtsM9ZqIxLs5QcFI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Why Trust Matters with Rachel Botsman (UK) Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/2611c7ebf815914dd8a8c13f97c995f8d2383bcbe9262b321863c0895c479563?trk=public_profile_certification-title"> Why Trust Matters with Rachel Botsman (UK) </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> LinkedIn </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Feb 2020</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/2611c7ebf815914dd8a8c13f97c995f8d2383bcbe9262b321863c0895c479563?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHaVYd13rRz3A/company-logo_100_100/company-logo_100_100/0/1638831590218/linkedin_logo?e=2147483647&v=beta&t=_PvUQac1LcQjfzQ33gtxFqjvIxBbtsM9ZqIxLs5QcFI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Improving Your Judgment for Better Decision-Making Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/3b8ab913dc9aa94723226c38ae41222b050287a6501938590cc48258c2c68daa?trk=public_profile_certification-title"> Improving Your Judgment for Better Decision-Making </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> LinkedIn </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Jan 2020</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/3b8ab913dc9aa94723226c38ae41222b050287a6501938590cc48258c2c68daa?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHaVYd13rRz3A/company-logo_100_100/company-logo_100_100/0/1638831590218/linkedin_logo?e=2147483647&v=beta&t=_PvUQac1LcQjfzQ33gtxFqjvIxBbtsM9ZqIxLs5QcFI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Managing for Better Ideas (UK) Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/353a26605229c29a47c6938daa0f184c9a3be1a618ad3c08b69b12e872049be3?trk=public_profile_certification-title"> Managing for Better Ideas (UK) </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/linkedin?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> LinkedIn </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Jan 2020</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="https://www.linkedin.com/learning/certificates/353a26605229c29a47c6938daa0f184c9a3be1a618ad3c08b69b12e872049be3?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQFfDMello2Gtg/company-logo_100_100/company-logo_100_100/0/1631320875045?e=2147483647&v=beta&t=AWD8vyJ3gGfBRgfjmn0kFuUqmqTRi9PqYUZjohAN8Ls" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Enhancing Team Innovation Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="http://www.lynda.com/course-tutorials/Enhancing-Team-Innovation/718627-2.html?trk=public_profile_certification-title"> Enhancing Team Innovation </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Lynda.com </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Sep 2019</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="http://www.lynda.com/course-tutorials/Enhancing-Team-Innovation/718627-2.html?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQFfDMello2Gtg/company-logo_100_100/company-logo_100_100/0/1631320875045?e=2147483647&v=beta&t=AWD8vyJ3gGfBRgfjmn0kFuUqmqTRi9PqYUZjohAN8Ls" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Lightroom for Faces Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="http://www.lynda.com/Lightroom-tutorials/Lightroom-Faces/2211321-2.html?trk=public_profile_certification-title"> Lightroom for Faces </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Lynda.com </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Sep 2019</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="http://www.lynda.com/Lightroom-tutorials/Lightroom-Faces/2211321-2.html?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQFfDMello2Gtg/company-logo_100_100/company-logo_100_100/0/1631320875045?e=2147483647&v=beta&t=AWD8vyJ3gGfBRgfjmn0kFuUqmqTRi9PqYUZjohAN8Ls" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Photography Foundations: Flash Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="http://www.lynda.com/Photography-tutorials/Photography-Foundations-Flash-revision/5030995-2.html?trk=public_profile_certification-title"> Photography Foundations: Flash </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Lynda.com </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Aug 2019</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="http://www.lynda.com/Photography-tutorials/Photography-Foundations-Flash-revision/5030995-2.html?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQFfDMello2Gtg/company-logo_100_100/company-logo_100_100/0/1631320875045?e=2147483647&v=beta&t=AWD8vyJ3gGfBRgfjmn0kFuUqmqTRi9PqYUZjohAN8Ls" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Portrait Project: Landscape Photo Post-Production Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="http://www.lynda.com/Lightroom-tutorials/Portrait-Project-Landscape-Photo-Post-Production/756330-2.html?trk=public_profile_certification-title"> Portrait Project: Landscape Photo Post-Production </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Lynda.com </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Aug 2019</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="http://www.lynda.com/Lightroom-tutorials/Portrait-Project-Landscape-Photo-Post-Production/756330-2.html?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <a class="profile-section-card__image-link" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_image-click" data-tracking-control-name="public_profile_profile-section-card_image-click" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQFfDMello2Gtg/company-logo_100_100/company-logo_100_100/0/1631320875045?e=2147483647&v=beta&t=AWD8vyJ3gGfBRgfjmn0kFuUqmqTRi9PqYUZjohAN8Ls" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Unlock Your Team&#39;s Creativity Graphic"> </a> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_certification-title" data-tracking-will-navigate href="http://www.lynda.com/Business-tutorials/Unlock-Your-Teams-Creativity/2807856-2.html?trk=public_profile_certification-title"> Unlock Your Team's Creativity </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <a class="relative hover:underline link-styled hover:!text-color-text active:!text-color-text !font-normal" href="https://www.linkedin.com/company/lynda-com?trk=public_profile_profile-section-card_subtitle-click" data-tracking-control-name="public_profile_profile-section-card_subtitle-click" data-tracking-client-ingraph data-tracking-will-navigate> Lynda.com </a> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="not-first-middot"> <span> Issued <time>Aug 2019</time> </span>  </div>  <div> <a class="btn-md btn-tertiary-emphasis -ml-1 inline-block px-[8px] py-0 min-h-0 rounded-[4px] h-[32px] leading-[32px] hover:underline hover:!text-color-link" data-tracking-control-name="public_profile_see-credential" data-tracking-will-navigate href="http://www.lynda.com/Business-tutorials/Unlock-Your-Teams-Creativity/2807856-2.html?trk=public_profile_see-credential" rel="nofollow" target="_blank"> See credential <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </a> </div> </div> </div> </li> </ul> <a class="btn-md btn-secondary-emphasis mt-3 py-[10px] inline-block min-h-0 babybear:w-full" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fuk%2Elinkedin%2Ecom%2Fin%2Fdavebirss%2Fdetails%2Fcertifications&trk=public_profile_see-all-certifications" data-test-id="certifications__see-more-link" data-tracking-control-name="public_profile_see-all-certifications" data-tracking-will-navigate> Join now to see all certifications </a> </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 skills" data-section="skills">  <h2 class="core-section-container__title section-title"> Skills </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="12" class="show-more-less__list show-more-less__list--hide-after-12" data-impression-id="public_profile_skills_show-more-less"> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Creative+Direction&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Creative Direction </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/advertising-and-promotion?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Advertising </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Swearing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Swearing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Digital+Strategy&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Digital Strategy </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Creative+Strategy&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Creative Strategy </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/presentations?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Presenting </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Compere&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Compere </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/writing-7?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Writing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Art+Direction&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Art Direction </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/coaching-and-mentoring?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Mentoring </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Marketing+Communications&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Marketing Communications </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Editorial&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Editorial </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Jam+Making&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Jam Making </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Concept+Development&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Concept Development </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Digital+Media&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Digital Media </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Digital+Marketing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Digital Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Integrated+Marketing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Integrated Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Copywriting&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Copywriting </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Interactive+Advertising&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Interactive Advertising </a> </li> <li class="skills__item skills__item--link"> <a href="https://de.linkedin.com/learning/topics/mobiles-marketing-2?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Online Advertising </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Brand+Development&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Brand Development </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/social-media-marketing?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Social Media Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/social-media-marketing?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Social Media </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/teaching?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Teaching/mentoring </a> </li> <li class="skills__item skills__item--link"> <a href="https://de.linkedin.com/learning/topics/content-marketing-2?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Online Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=User+Experience&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> User Experience </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/email-marketing?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Email Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Graphic+Design&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Graphic Design </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Direct+Mail&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Direct Mail </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/information-architecture?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Information Architecture </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Relationship+Marketing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Relationship Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/search-engine-optimization-seo?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> SEO </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/interaction-design?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Interaction Design </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/2016-106?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Mobile Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Creative+Development&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Creative Development </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Marketing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Direct+Marketing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Direct Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Corporate+Identity&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Corporate Identity </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Corporate+Branding&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Corporate Branding </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Branding+%26+Identity&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Branding & Identity </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Brand+Architecture&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Brand Architecture </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Outdoor+Advertising&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Outdoor Advertising </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=User+Interface+Design&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> User Interface Design </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Interactive+Marketing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Interactive Marketing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Editing&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Editing </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/decision-making?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Decision-Making </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Collaborative+Leadership&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Collaborative Leadership </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=Ideas+Development&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Ideas Development </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/search?keywords=People+Management&trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> People Management </a> </li> <li class="skills__item skills__item--link"> <a href="https://www.linkedin.com/learning/topics/leadership-skills?trk=public_profile_skill" data-tracking-control-name="public_profile_skill" data-tracking-will-navigate> Leadership </a> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="public_profile_skills_show_more"> Show 38 more skills <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="public_profile_skills_show_more"> Show fewer skills <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 publications" data-section="publications">  <h2 class="core-section-container__title section-title"> Publications </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F3DkvREU&urlhash=4xk-&trk=public_profile_publication-title" title="A User Guide To The Creative Mind (Second Edition)" rel="nofollow"> A User Guide To The Creative Mind (Second Edition) </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Fangled Ltd</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> April 1, 2023 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in… <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--more" data-tracking-control-name="public_profile_publication-description_show-more-text-btn" aria-label="Show more details for A User Guide To The Creative Mind (Second Edition)" aria-expanded="false"> Show more <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </p> <p class="show-more-less-text__text--more" tabindex="-1"> Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways. <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--less" data-tracking-control-name="public_profile_publication-description_show-less-text-btn" aria-label="Show less details for A User Guide To The Creative Mind (Second Edition)" aria-expanded="true"> Show less <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </p> </div>  <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_publication-button" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F3DkvREU&urlhash=4xk-&trk=public_profile_publication-button" rel="nofollow" target="_blank" title="A User Guide To The Creative Mind (Second Edition)"> See publication <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F3Q2WNQX&urlhash=C1JG&trk=public_profile_publication-title" title="Friction - Adding value by making people work for it" rel="nofollow"> Friction - Adding value by making people work for it </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Zen Karma Media</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> February 15, 2022 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. We'll show you how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.  </p>  </div> <div class="mt-2">Other authors</div> <ul class="list-none mt-1"> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_publication_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/soonspeaks?trk=public_profile_publication_contributor-image" title="Soon Yu"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQF-B8B-wPrmKg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731800151843?e=2147483647&v=beta&t=beSmaLDZi4iLVsd2OdPmiB6MjEHKpBFNz4jMysXNzNI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Soon Yu"> </a> </li> </ul> <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_publication-button" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F3Q2WNQX&urlhash=C1JG&trk=public_profile_publication-button" rel="nofollow" target="_blank" title="Friction - Adding value by making people work for it"> See publication <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Ffastforwardforum%2Eeu%2Fbuy-the-book%2F&urlhash=zy8D&trk=public_profile_publication-title" title="Fast Forward Files: Opening Up" rel="nofollow"> Fast Forward Files: Opening Up </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Molden Verlag</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> December 7, 2018 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> The "Fast Forward Files: Opening Up" is the outcome of the first FastForwardForum – a three-day conference filled to the brim with top-level speakers and in-depth discussions. The resulting book covers eight future and management topics from authors including Heather Mills, Dhiraj Mukherjee, Markus Hengstschläger, Robin Farmanfarmaian, Heimo Hammer, Pete Trainor, Dave Birss, Carla Johnson & Jon Burkhart.  </p>  </div> <div class="mt-2">Other authors</div> <ul class="list-none mt-1"> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_publication_contributor-image" data-tracking-will-navigate href="https://uk.linkedin.com/in/msheathermills?trk=public_profile_publication_contributor-image" title="Heather Mills"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQG878P2tVK6tg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516895514524?e=2147483647&v=beta&t=c5qprrEdVzUEOtzoyZF_ZtqxrZ23gJ3wOsQRWqP-Zf0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Heather Mills"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_publication_contributor-image" data-tracking-will-navigate href="https://uk.linkedin.com/in/dhirajmukherjee?trk=public_profile_publication_contributor-image" title="Dhiraj Mukherjee"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background mt-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Dhiraj Mukherjee"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_publication_contributor-image" data-tracking-will-navigate href="https://at.linkedin.com/in/heimo-hammer-2480981a?trk=public_profile_publication_contributor-image" title="Heimo Hammer"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQE8E-XZ4EEgyQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516836581554?e=2147483647&v=beta&t=CfgXOT6vGYBT-4UpAEa60NxB-Ldeq2_L0yaXJ9aAQbY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Heimo Hammer"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_publication_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/carlajohnson?trk=public_profile_publication_contributor-image" title="Carla Johnson"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQHlNm24zUaFOQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1537119166089?e=2147483647&v=beta&t=szC8DKoS7-DCxq5gDM1DdKU29cNAFMw2TxJS-1skH9k" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Carla Johnson"> </a> </li> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_publication_contributor-image" data-tracking-will-navigate href="https://uk.linkedin.com/in/jonburkhart?trk=public_profile_publication_contributor-image" title="Jon Burkhart"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEWIEuhVjjTfg/profile-displayphoto-shrink_400_400/B4EZOcKAFQHsAg-/0/1733491688279?e=2147483647&v=beta&t=7Dk3CprFJiwH4xHC8INvq4oY08_5YQXhs000QYppV_c" 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text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FHow-Get-Great-Ideas-extraordinary%2Fdp%2F1473692148%2Fref%3Dmp_s_a_1_3%3Fie%3DUTF8%26qid%3D1535031800%26sr%3D8-3%26pi%3DAC_SX236_SY340_QL65%26keywords%3Dhow%2Bto%2Bget%2Bto%2Bgreat%2Bideas%26dpPl%3D1%26dpID%3D51XQUIZkOdL%26ref%3DplSrch&urlhash=PCOz&trk=public_profile_publication-title" title="How To Get To Great Ideas" rel="nofollow"> How To Get To Great Ideas </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Nicholas Brealey</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> November 10, 2018 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an… <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--more" data-tracking-control-name="public_profile_publication-description_show-more-text-btn" aria-label="Show more details for How To Get To Great Ideas" aria-expanded="false"> Show more <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </p> <p class="show-more-less-text__text--more" tabindex="-1"> The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.<br><br>Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course. <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--less" data-tracking-control-name="public_profile_publication-description_show-less-text-btn" aria-label="Show less details for How To Get To Great Ideas" aria-expanded="true"> Show less <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </p> </div>  <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_publication-button" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FHow-Get-Great-Ideas-extraordinary%2Fdp%2F1473692148%2Fref%3Dmp_s_a_1_3%3Fie%3DUTF8%26qid%3D1535031800%26sr%3D8-3%26pi%3DAC_SX236_SY340_QL65%26keywords%3Dhow%2Bto%2Bget%2Bto%2Bgreat%2Bideas%26dpPl%3D1%26dpID%3D51XQUIZkOdL%26ref%3DplSrch&urlhash=PCOz&trk=public_profile_publication-button" rel="nofollow" target="_blank" title="How To Get To Great Ideas"> See publication <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F2OQtJsI&urlhash=EiRM&trk=public_profile_publication-title" title="Iconic Advantage" rel="nofollow"> Iconic Advantage </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Savio Republic</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> February 6, 2018 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong.<br><br>Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.<br><br>Iconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation… <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--more" data-tracking-control-name="public_profile_publication-description_show-more-text-btn" aria-label="Show more details for Iconic Advantage" aria-expanded="false"> Show more <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </p> <p class="show-more-less-text__text--more" tabindex="-1"> Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong.<br><br>Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.<br><br>Iconic Advantage(R) is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world's most successful brands have been using it for years.<br><br>Now, you can benefit from reaching iconic status, whether you're a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--less" data-tracking-control-name="public_profile_publication-description_show-less-text-btn" aria-label="Show less details for Iconic Advantage" aria-expanded="true"> Show less <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </p> </div> <div class="mt-2">Other authors</div> <ul class="list-none mt-1"> <li class="align-top inline-block mr-1"> <a class="face-pile__url" data-tracking-control-name="public_profile_publication_contributor-image" data-tracking-will-navigate href="https://www.linkedin.com/in/soonspeaks?trk=public_profile_publication_contributor-image" title="Soon Yu"> <img class="inline-block relative rounded-[50%] w-6 h-6 mt-1" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQF-B8B-wPrmKg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1731800151843?e=2147483647&v=beta&t=beSmaLDZi4iLVsd2OdPmiB6MjEHKpBFNz4jMysXNzNI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Soon Yu"> </a> </li> </ul> <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_publication-button" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Famzn%2Eto%2F2OQtJsI&urlhash=EiRM&trk=public_profile_publication-button" rel="nofollow" target="_blank" title="Iconic Advantage"> See publication <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FHacker-Maker-Teacher-Thief-Advertisings%2Fdp%2F0956608337&urlhash=XYPs&trk=public_profile_publication-title" title="Hacker, Maker, Teacher, Thief: Advertising's Next Generation" rel="nofollow"> Hacker, Maker, Teacher, Thief: Advertising's Next Generation </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Creative Social</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> September 1, 2014 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> • What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to… <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--more" data-tracking-control-name="public_profile_publication-description_show-more-text-btn" aria-label="Show more details for Hacker, Maker, Teacher, Thief: Advertising&#39;s Next Generation" aria-expanded="false"> Show more <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </p> <p class="show-more-less-text__text--more" tabindex="-1"> • What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. 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href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FHacker-Maker-Teacher-Thief-Advertisings%2Fdp%2F0956608337&urlhash=XYPs&trk=public_profile_publication-button" rel="nofollow" target="_blank" title="Hacker, Maker, Teacher, Thief: Advertising's Next Generation"> See publication <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fonedaycodeschool%2Ecom&urlhash=QM_1&trk=public_profile_publication-title" title="One Day Code School Workbook" rel="nofollow"> One Day Code School Workbook </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Additive</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> March 1, 2013 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> This book isn't available in the shops. You can only get it by attending the course. It's a reminder of everything you learn during the day - plus a little bit extra. And it's a lasting reminder of all the things you don't want to forget.  </p>  </div>  <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_publication-button" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fonedaycodeschool%2Ecom&urlhash=QM_1&trk=public_profile_publication-button" rel="nofollow" target="_blank" title="One Day Code School Workbook"> See publication <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 personal-project">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> <a class="text-color-text text-[18px] link-styled link-no-visited-state hover:!text-color-text active:!text-color-text" data-tracking-control-name="public_profile_publication-title" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FUser-Guide-Creative-Mind%2Fdp%2F1471620980%2Fref%3Dsr_1_1%3Fkeywords%3Da%2Buser%2Bguide%2Bto%2Bthe%2Bcreative%2Bmind%26qid%3D1571045121%26s%3Dbooks%26sr%3D1-1&urlhash=HISP&trk=public_profile_publication-title" title="A User Guide to the Creative Mind" rel="nofollow"> A User Guide to the Creative Mind </a> </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <span class="text-color-text-low-emphasis">Additive</span> <span class="not-first-middot"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time> March 14, 2012 </time> </span> </span> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <div class="show-more-less-text"> <p class="show-more-less-text__text--less"> Creativity is surrounded by such mystique. <br><br>It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. <br><br>This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. <br><br>It shows you how to get your mind into the right place to come up with ideas. <br><br>And it gives you some techniques to help you approach problems in… <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--more" data-tracking-control-name="public_profile_publication-description_show-more-text-btn" aria-label="Show more details for A User Guide to the Creative Mind" aria-expanded="false"> Show more <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </p> <p class="show-more-less-text__text--more" tabindex="-1"> Creativity is surrounded by such mystique. <br><br>It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. <br><br>This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. <br><br>It shows you how to get your mind into the right place to come up with ideas. <br><br>And it gives you some techniques to help you approach problems in different ways <button class="show-more-less-text__button show-more-less-button show-more-less-text__button--less" data-tracking-control-name="public_profile_publication-description_show-less-text-btn" aria-label="Show less details for A User Guide to the Creative Mind" aria-expanded="true"> Show less <icon class="show-more-less-text__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </p> </div>  <a class="rounded-sm min-h-[32px] mt-2 -ml-1 px-1 py-0 btn-md btn-tertiary-emphasis link-no-visited-state inline-flex items-center" data-tracking-control-name="public_profile_publication-button" data-tracking-will-navigate href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Eamazon%2Eco%2Euk%2FUser-Guide-Creative-Mind%2Fdp%2F1471620980%2Fref%3Dsr_1_1%3Fkeywords%3Da%2Buser%2Bguide%2Bto%2Bthe%2Bcreative%2Bmind%26qid%3D1571045121%26s%3Dbooks%26sr%3D1-1&urlhash=HISP&trk=public_profile_publication-button" rel="nofollow" target="_blank" title="A User Guide to the Creative Mind"> See publication <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy" data-tracking-will-navigate> </a> </div> </div> </li> </ul>  </div> </section>       <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 organizations" data-section="organizations">  <h2 class="core-section-container__title section-title"> Organizations </h2>  <div class="core-section-container__content break-words"> <ul> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1">  <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Royal Society for the encouragement of Arts, Manufactures and Commerce </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> Fellow </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>Oct 2016</time> - Present  </span>  </div> </div> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 recommendations" data-section="recommendations">  <h2 class="core-section-container__title section-title"> Recommendations received </h2>  <div class="core-section-container__content break-words"> <ul> <li> <div class="endorsement-card flex flex-col"> <a href="https://www.linkedin.com/in/lukehaymons?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF-YWapP3CwQw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1711746581346?e=2147483647&v=beta&t=O8BshvLthaREUwi8qNU-4Ca4e-Q3lo1rJCWpXWiTFpQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Luke Haymons’ profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Luke Haymons  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “I am thrilled to recommend Dave Birss as an exceptional instructor in the field of AI. Having taken all of his LinkedIn courses as well as his comprehensive paid course on davebirss.com, I can confidently say that Dave has taught me 90% of all that I know about AI. Dave has a unique ability to make learning both fun and engaging. His teaching style is infused with humor, making even the most complex concepts easy to understand and implement. Whether you're a beginner or an advanced learner, Dave's methods are perfectly tailored to meet you at your level and help you grow. Thanks to Dave, I have advanced my skills significantly and am now a proficient prompt writer. His courses are a must for anyone looking to deepen their understanding of AI. I wholeheartedly recommend Dave Birss to anyone eager to learn about AI—his courses are unparalleled.” </p> </div>  </div>  </a> </div> </li> <li> <div class="endorsement-card flex flex-col"> <a href="https://uk.linkedin.com/in/andrew-nash71?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQH2eilZ115vog/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714464474?e=2147483647&v=beta&t=tgrGRpEie4x2B2ReS87iwOxo7zapnHcu-Tyitfoqm5I" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Andrew Nash’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Andrew Nash  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “Dave has a great teaching style, nice and relaxed and takes the learning through stages reaching the culmination. I really enjoyed an AI course and the structure Dave gave to the learning as well as teaching style. Very relaxed and fun, learnt alot!!” </p> </div>  </div>  </a> </div> </li> </ul> <div> <p class="my-2 text-color-text-low-emphasis" data-test-id="recommendations__recommenders"> 29 people have recommended Dave </p> <a class="btn-md btn-secondary-emphasis inline-block" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_recommendations" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate data-test-id="recommendations-cta"> Join now to view </a> </div> </div> </section>   <section class="core-section-container my-3 bottom-cta-banner">    <div class="core-section-container__content break-words"> <section class="hidden-summary container-lined p-3 overflow-hidden babybear:p-2" data-impression-id="public_profile_bottom-cta-banner_guest_hidden_summary"> <h2 class="hidden-summary__title text-xl text-color-text overflow-hidden break-words mb-2 leading-regular font-normal"> View Dave’s full profile </h2> <ul 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break-words"> Get introduced </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/engl6kavv3716laqjpfbilqqt"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Contact Dave directly </span> </li> </ul> <a class="hidden-summary__cta hidden-summary__cta--secondary btn-sm !text-[16px] btn-secondary-emphasis inline-block mt-3 mr-1.5" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_bottom-cta-banner" data-tracking-control-name="public_profile_bottom-cta-banner" data-tracking-will-navigate> Join to view full profile </a> </section> </div> </section> </section> </div> </section> <section 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data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://uk.linkedin.com/in/rrowntree?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-8" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " 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data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQG5dzB7QmFeLg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517249528065?e=2147483647&v=beta&t=wMsOhlT_CpRXEOUTdYbom0OK5YuHQ8bRuhI4Z3_RZ-k" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-9"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Chelsea Chen  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Greater London </div>  </div>  </a> <a href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fuk.linkedin.com%2Fin%2Fchelsea2014&fromSignIn=true&trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Chelsea Chen" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> </ul> </div> </section> <section class="aside-section-container mb-4 related-posts" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Explore more posts </h2>  <div class="aside-section-container__content break-words"> <div class="show-more-less aside-entities-list">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="public_profile_relatedPosts_show-more-less"> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/sammenter?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQF4NtfT5zs8Ig/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1721741179994?e=2147483647&v=beta&t=7ZQBZx3_gRIytyBLKOUwhgO72AYvbaDZqeCA8DwZOVE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Sam Menter </p> </a> <a href="https://www.linkedin.com/posts/sammenter_servicedesign-ai-ucd-activity-7267940124917702656-y-Vv?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> For this month's Problems Worth Solving podcast, I spoke to Rochelle Gold, Head of User Research and User-Centred Design at NHS England. She has been working quietly behind the scenes to build up a user centred focus across the NHS's digital work. We framed the discussion around how to make the digital side of the NHS more human. I loved this example that she shared when we were discussing the value of integrating research with technology investments: “One example I give is observing someone using a hospital system. They asked for a ‘print’ button on a screen, but by watching their behaviour, we realised the real issue wasn’t printing—it was integrating that information into another system. User research isn’t about what people say they need; it’s about understanding the outcomes they’re trying to achieve.” We also talked about how NHS England is tackling one of the biggest challenges in research—breaking down silos. They have over 130 user researchers now in their team and have developed an AI-powered tool to organise and surface insights across the organisation. “We want to allow anyone in the NHS to query what we already know about a topic. It’s transforming how we manage and share research knowledge.” We discussed the importance of collaboration between policy and service delivery and how transformative this was during the the pandemic, when teams from digital, policy, and operations came together under intense pressure. “The pandemic showed how collaboration could deliver faster, more effective solutions. That’s how we should be working across the NHS—not just in emergencies, but every day.” Rochelle talked about a her vision for the future where barriers to excluded groups are removed to ensure health services are truly inclusive. “If we address the barriers faced by the most excluded, we make services better for everyone.” Link to listen to the podcast in the first comment below. #servicedesign #ai #ucd #userresearch #nhs #healthtech #healthcare </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="20 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="20" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyfai5zw4nrqhyyhl0p7so58v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 20 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="For this month's Problems Worth Solving podcast, I spoke to Rochelle Gold, Head of User Research and User-Centred Design at NHS England. She has been working quietly behind the scenes to build up a user centred focus across the NHS's digital work. We framed the discussion around how to make the digital side of the NHS more human. I loved this example that she shared when we were discussing the value of integrating research with technology investments: “One example I give is observing someone using a hospital system. They asked for a ‘print’ button on a screen, but by watching their behaviour, we realised the real issue wasn’t printing—it was integrating that information into another system. User research isn’t about what people say they need; it’s about understanding the outcomes they’re trying to achieve.” We also talked about how NHS England is tackling one of the biggest challenges in research—breaking down silos. They have over 130 user researchers now in their team and have developed an AI-powered tool to organise and surface insights across the organisation. “We want to allow anyone in the NHS to query what we already know about a topic. It’s transforming how we manage and share research knowledge.” We discussed the importance of collaboration between policy and service delivery and how transformative this was during the the pandemic, when teams from digital, policy, and operations came together under intense pressure. “The pandemic showed how collaboration could deliver faster, more effective solutions. That’s how we should be working across the NHS—not just in emergencies, but every day.” Rochelle talked about a her vision for the future where barriers to excluded groups are removed to ensure health services are truly inclusive. “If we address the barriers faced by the most excluded, we make services better for everyone.” Link to listen to the podcast in the first comment below. #servicedesign #ai #ucd #userresearch #nhs #healthtech #healthcare" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQFDNa9jGu-s2w/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1732811956638?e=2147483647&v=beta&t=TmiTDEJmWFl9kF83YABQ8Uzq0te3o2jaCy9r--O_2DY">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/jess-morgan?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFZN1ZtxrOvyA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1516296050569?e=2147483647&v=beta&t=xJMXreVquDd03f8piWgjcyyh_tgylsuHu1cSu1Qjmbg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Jessica Morgan </p> </a> <a href="https://www.linkedin.com/posts/jess-morgan_prtips-pradvice-prpitching-activity-7201924644998725633-yUnA?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Remember - your timescales aren't necessarily everyone else's. That's especially true of PR. When we talk to clients about pitching a press release out on a certain day, that doesn't mean it will be published on that day. Or even the following day. There are so many factors at play when journalists and publications are considering featuring your news. Here's a chart of coverage achieved by day, from a release we pitched last Tuesday. Just as many articles were published a week on, as during that first week. And we still have two journalists considering the story. It's not something you can rush - if it's newsworthy and your pitching strategy is right, definitely give it some time. #PRTips #PRAdvice #PRPitching </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="13 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="13" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 13 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Remember - your timescales aren't necessarily everyone else's. That's especially true of PR. When we talk to clients about pitching a press release out on a certain day, that doesn't mean it will be published on that day. Or even the following day. There are so many factors at play when journalists and publications are considering featuring your news. Here's a chart of coverage achieved by day, from a release we pitched last Tuesday. Just as many articles were published a week on, as during that first week. And we still have two journalists considering the story. It's not something you can rush - if it's newsworthy and your pitching strategy is right, definitely give it some time. #PRTips #PRAdvice #PRPitching" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQG6O4dhBskZOQ/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1717072639642?e=2147483647&v=beta&t=Y0RNQKkxfw-T2idd3FYUHsQoOZD5HEj14b6_OTcP3WY">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://th.linkedin.com/in/roddchant?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQF4E9pezuU3LA/profile-displayphoto-shrink_200_200/B56ZOj58BDHIAc-/0/1733621695036?e=2147483647&v=beta&t=dX1CR0FKlBIVkyqrXXU5MjY72AqShmZcDhxI_NgFpWM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Rodd Chant ®️©️ </p> </a> <a href="https://www.linkedin.com/posts/roddchant_creativedirector-creativecoach-advertising-activity-7207379679681347586-SKv9?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Here's a handy reminder of what's expected of a Creative Director. My A to Z guide is not comprehensive; I cover more details when coaching people, but this is a good start. ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ My 'HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT' Coaching Course starts on June 26 - there are 2 spots left. Sign up before the end of June 17 for a 10% discount. Message me or comment for more details. #creativedirector #creativecoach #advertising </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="152 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="152" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 152 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="24" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 24 Comments </div>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/zoe-robson-6b936720?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHFuSZqj52P5w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1687872387413?e=2147483647&v=beta&t=8xw7fHVCqbagbQtovkzSA9teQZ57hFWnkS43w0-W6B8" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Zoe Robson </p> </a> <a href="https://www.linkedin.com/posts/zoe-robson-6b936720_onwards-upwards-activity-7250126354141122560-rfKY?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> 💥 We’re getting our sh*t together (pun fully intended!)💥 I am over the moon to share that we’ve WON the Innovate UK Creative Growth Grant! 🎉🥳 After 6 months of hearing "NO" on repeat: ❌ NO, we don’t fund consumer products. ❌ NO, it’s not “deep-tech” enough. ❌ NO, it’s not “life-science” enough. ❌ NO, you’re not Forbes Under Whatever and, oh yeah, you don’t have a p3nis. ❌ NO, you’re just a mum making products for other mums. ❌ NO, you don’t have enough traction. ❌ NO, you’re pre-sales, it’s too risky. ❌ NO, come back when you’ve got an MVP (spoiler alert: we will! 😉), and… ... 👻‘ghosted👻….. The good thing about rejection is it makes you better than ever before. Because of those “no’s”, we finally got the YES ✅ that matters. 🙌 And that's what counts! 💪 A MASSIVE shoutout to Asadullah Khan (more on him below) for his incredible work in helping us develop our Proof-of-Concept, which has been instrumental in securing funding 🎉 The grant will fund research that informs product development while proving that our game-changing, innovative product is exactly what parents need—and, crucially, something they’re willing to buy. 💥 🔍 We’re diving into some seriously cool stuff—working alongside the brilliant Isabel Lydall and Allyson Binnie from Curious to Clear Collective to kick-start ethnography studies. 👉 What’s that you ask? We’ll be listening to lots of parents (mums AND dads!) diverse in ethnicity, socioeconomic background, and with babies aged 3-30 months to understand their priorities on health, sustainability, convenience and affordability. We’ll be giving them an exclusive first look at our current design during focus groups and backing up insights with a significantly large quantitative study. We’ll learn exactly what functionality to prioritise in development, and—most importantly—why👏. Basically… we’re getting some SERIOUS traction🚀. And traction means more investment 💰. Stay tuned for what we’re working on because who doesn’t "love a good change®"? 😉 ===================================================== Before I wrap up: ✅ If you’re looking for a biomedical device design engineer with razor-sharp CAD skills and a can-do attitude, look this way. Asad interned with us over the last 6 months through our collaboration with the University of Southampton. His contributions have been nothing short of brilliant. Asad is a total gem 💎, and I highly recommend him. ✅ If you’re an expecting parent, or have a baby under 3 and want to be involved in the development of one of the most exciting products of our generation, DM me! ====================================================== Please like, comment, and share to celebrate this huge win with us AND boost visibility for Asad as he sets off on his next exciting adventure.🚀 #Onwards and #Upwards!! 🔥 </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="314 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="314" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 314 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="140" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 140 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="💥 We’re getting our sh*t together (pun fully intended!)💥 I am over the moon to share that we’ve WON the Innovate UK Creative Growth Grant! 🎉🥳 After 6 months of hearing "NO" on repeat: ❌ NO, we don’t fund consumer products. ❌ NO, it’s not “deep-tech” enough. ❌ NO, it’s not “life-science” enough. ❌ NO, you’re not Forbes Under Whatever and, oh yeah, you don’t have a p3nis. ❌ NO, you’re just a mum making products for other mums. ❌ NO, you don’t have enough traction. ❌ NO, you’re pre-sales, it’s too risky. ❌ NO, come back when you’ve got an MVP (spoiler alert: we will! 😉), and… ... 👻‘ghosted👻….. The good thing about rejection is it makes you better than ever before. Because of those “no’s”, we finally got the YES ✅ that matters. 🙌 And that's what counts! 💪 A MASSIVE shoutout to Asadullah Khan (more on him below) for his incredible work in helping us develop our Proof-of-Concept, which has been instrumental in securing funding 🎉 The grant will fund research that informs product development while proving that our game-changing, innovative product is exactly what parents need—and, crucially, something they’re willing to buy. 💥 🔍 We’re diving into some seriously cool stuff—working alongside the brilliant Isabel Lydall and Allyson Binnie from Curious to Clear Collective to kick-start ethnography studies. 👉 What’s that you ask? We’ll be listening to lots of parents (mums AND dads!) diverse in ethnicity, socioeconomic background, and with babies aged 3-30 months to understand their priorities on health, sustainability, convenience and affordability. We’ll be giving them an exclusive first look at our current design during focus groups and backing up insights with a significantly large quantitative study. We’ll learn exactly what functionality to prioritise in development, and—most importantly—why👏. Basically… we’re getting some SERIOUS traction🚀. And traction means more investment 💰. Stay tuned for what we’re working on because who doesn’t "love a good change®"? 😉 ===================================================== Before I wrap up: ✅ If you’re looking for a biomedical device design engineer with razor-sharp CAD skills and a can-do attitude, look this way. Asad interned with us over the last 6 months through our collaboration with the University of Southampton. His contributions have been nothing short of brilliant. Asad is a total gem 💎, and I highly recommend him. ✅ If you’re an expecting parent, or have a baby under 3 and want to be involved in the development of one of the most exciting products of our generation, DM me! ====================================================== Please like, comment, and share to celebrate this huge win with us AND boost visibility for Asad as he sets off on his next exciting adventure.🚀 #Onwards and #Upwards!! 🔥 " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E05AQGWVH4c1-gdwQ/videocover-high/videocover-high/0/1728564788556?e=2147483647&v=beta&t=WTRdHv_ZY5TlP15Y2zo179J_XwAUbkm941LYDOPF-8U">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/danparkersmith?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEz-Cp2l5lnaQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1727262506415?e=2147483647&v=beta&t=C2fCHSnKvlBc945jYSvk9ei4V0rwlp_fG-eLr77c5ss" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Dan Parker-Smith </p> </a> <a href="https://www.linkedin.com/posts/danparkersmith_impactful-insight-doesnt-always-mean-doing-activity-7284479330598961152-Z3iX?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Impactful insight doesn't always mean doing a fresh research project. Sometimes it's about communicating existing assets differently and re-activating them across a business. Myself, Mark and Judith at EXPLNERS have seen explainer videos become such an effective way to do this - but I'm curious to know what other tools people are using? Drop a comment below 👇 </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="7 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 7 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Impactful insight doesn't always mean doing a fresh research project. Sometimes it's about communicating existing assets differently and re-activating them across a business. Myself, Mark and Judith at EXPLNERS have seen explainer videos become such an effective way to do this - but I'm curious to know what other tools people are using? Drop a comment below 👇 " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E05AQGOcUUxOlneiA/videocover-high/B4EZRRE8lWHgBs-/0/1736527051368?e=2147483647&v=beta&t=P9IRLFnuF7wlL7GlMV2GoP-I2eoE4wu2Lz3A_8eg8hI">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/jameswelch1234?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEgeDxs4kJ45A/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1667249406587?e=2147483647&v=beta&t=tKbp2xp2xIqlwkk0P6VGB9l3GEIWhelPOxMw-bXGt7Q" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> James Welch </p> </a> <a href="https://www.linkedin.com/posts/jameswelch1234_a-report-on-ai-adoption-in-uk-agencies-shows-activity-7266827988334166016-qkpz?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> A report on AI adoption in UK agencies shows what good looks like - and how agencies need to adapt in today's world. But I'm most interested in what people are using AI for today... Yes, all the things in the image below, "efficiency, ideation, content creation, creative collaboration..." but also measurement and optimisation, surely? Later in the report (link in comments) it does mention AI & Strategic Planning... "uncovering consumer trends, streamlining research process, identifying market opportunities, informing strategic decisions with data-driven insights"... it's that last one my colleagues and I spend most of our time in, but we're sitting inside WPP's media team, GroupM, not the creative side. I wonder if media agencies are streets ahead of creative? I doubt it, but this research suggests it might be. (Research by Jules Love & Emma Wharton Love) </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="10 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="10" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 10 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 4 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="A report on AI adoption in UK agencies shows what good looks like - and how agencies need to adapt in today's world. But I'm most interested in what people are using AI for today... Yes, all the things in the image below, "efficiency, ideation, content creation, creative collaboration..." but also measurement and optimisation, surely? Later in the report (link in comments) it does mention AI & Strategic Planning... "uncovering consumer trends, streamlining research process, identifying market opportunities, informing strategic decisions with data-driven insights"... it's that last one my colleagues and I spend most of our time in, but we're sitting inside WPP's media team, GroupM, not the creative side. I wonder if media agencies are streets ahead of creative? I doubt it, but this research suggests it might be. (Research by Jules Love & Emma Wharton Love)" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQEbhJxV-Jt_-w/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1732528299773?e=2147483647&v=beta&t=arkmZ0iVltcThK_P4DLFkglGCCh0BOZoiwZT-bFUZZU">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/mark-frith-2024e?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQFcPsRThDMLqA/profile-displayphoto-shrink_200_200/B4DZSR1jJuG4Ac-/0/1737613522513?e=2147483647&v=beta&t=fnfozBwaI9E_Q4bjM_GVSsSyPGZBsqt7I7Ek-SyvYc4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Mark Frith </p> </a> <a href="https://www.linkedin.com/posts/mark-frith-2024e_accessibility-is-a-choice-nhs-england-digital-activity-7197152236613890048-GJHf?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> A useful read for anyone creating documents in PDF format or sharing information in PPT. Accessibility in documents and websites has significantly improved over the last decade. However, with the rise of AI-generated content, ensuring accessibility is now more crucial than ever. #PDF #PPT #Accessibility #AI #nhscomms #creative #communications </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="11 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="11" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 11 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="A useful read for anyone creating documents in PDF format or sharing information in PPT. Accessibility in documents and websites has significantly improved over the last decade. However, with the rise of AI-generated content, ensuring accessibility is now more crucial than ever. #PDF #PPT #Accessibility #AI #nhscomms #creative #communications" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQG0op-pifPSMA/articleshare-shrink_800/articleshare-shrink_800/0/1715850077575?e=2147483647&v=beta&t=Kmb2xg6m1qzp7y2q6cfr-rDVLGund-93iifF1JY1MdU">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/dee-primett-76a666b3?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGRSaWAnBpQ5Q/profile-displayphoto-shrink_200_200/B4EZU.Na.6HcAc-/0/1740505462460?e=2147483647&v=beta&t=27E_nFTH7IhTximM3IFJ22wn4giKDACmCgkL_STnFkE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Dee Primett </p> </a> <a href="https://www.linkedin.com/posts/dee-primett-76a666b3_freelance-payyourfreelancers-invoices-activity-7255162928708964352-Z5iO?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Well that’s one way to get paid! I’ve been very fortunate to work with clients who understand the importance of paying freelancers on time, but not everyone is so lucky. This may be extreme, but sometimes when reminders and messages fall on deaf ears, you just have to ramp it up. Fair play to whoever did this (assuming it’s real!). How do you feel about naming and shaming non-payers? #freelance #payyourfreelancers #invoices #selfemployed </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="18 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="18" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="ENTERTAINMENT" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/22ifp2etz8kb9tgjqn65s9ics" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 18 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="6" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 6 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Well that’s one way to get paid! I’ve been very fortunate to work with clients who understand the importance of paying freelancers on time, but not everyone is so lucky. This may be extreme, but sometimes when reminders and messages fall on deaf ears, you just have to ramp it up. Fair play to whoever did this (assuming it’s real!). How do you feel about naming and shaming non-payers? #freelance #payyourfreelancers #invoices #selfemployed" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQEOrQmg_ZrXTQ/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1729765635537?e=2147483647&v=beta&t=hMWsJ0xKhoCxGHryEUzaMKJp_ZMfahegJPKz8klppIg">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/tomgreenwood?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQF6I8Yhiprgkw/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1723548706351?e=2147483647&v=beta&t=i8_8PtxI-_YaLi4NDPuGJbeuK-5rup7plI0rmuIJhDg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Tom Greenwood </p> </a> <a href="https://www.linkedin.com/posts/tomgreenwood_reducing-business-as-usual-content-on-platforms-activity-7239941098847047680-231W?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> What if e-commerce websites put the messaging that really helps people and planet above the fold instead of hiding it away in the footer or somewhere discrete? Great food for thought! #sustainabledesign #digitalsustainability #ecodesign #webdesign #ecommerce </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="20 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="20" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 20 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/chrispearce10?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Chris Pearce </p> </a> <a href="https://www.linkedin.com/posts/chrispearce10_deconstructing-the-anatomy-of-content-strategy-activity-7189199932929572864-dMI1?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Deconstructing the anatomy of content strategy with Clearleft Co founder Richard Rutter and Head of Experience Design Chris How. We are increasingly finding that without a robust and clearly understood content strategy, clients are struggling to deliver optimal outcomes for their users. This seems especially pertinent for the b2b manufacturing, biopharma and education sectors. Is this your experience? Keen to find out if content strategy ( and use of emerging tools) is becoming more of a priority in other sectors? </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="17 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="17" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 17 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 4 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="Deconstructing the anatomy of content strategy with Clearleft Co founder Richard Rutter and Head of Experience Design Chris How. We are increasingly finding that without a robust and clearly understood content strategy, clients are struggling to deliver optimal outcomes for their users. This seems especially pertinent for the b2b manufacturing, biopharma and education sectors. Is this your experience? Keen to find out if content strategy ( and use of emerging tools) is becoming more of a priority in other sectors?" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQHOk_4t0M23FA/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1714038830860?e=2147483647&v=beta&t=yeMlzRvQzRCyNpri4irUU86vvmfiHNRO3-yWFo_TpN0">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/mattwalton?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Matt Walton </p> </a> <a href="https://www.linkedin.com/posts/mattwalton_northstarmetric-productmarketfit-activity-7231559335942725632-KRXX?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> 🌟 How do you define and use a North Star Metric to align an organisation around a new direction? Here’s a great example of how to do it... Geoff Stead shared with me the journey he went on with Babbel as they started to feel new competition from the likes of DuoLingo. He tells the story of recognising their strengths and aligning on a learner-centric metric that reflected them and the commercial drivers. Then, how they used it to re establish product-market fit. 💭 Check out the key insights in the mini deck. 👇 There’s a link to the full article in the comments. This case study features in my programme, Finding Product Market-Fit in EdTech. Next cohort starts 7 October. DM me to find out more. ♼ Like this? React, comment, repost! #northstarmetric #productmarketfit </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="14 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 14 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 4 Comments </div>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/jonny-tyson?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQFDtpJL4lv8XQ/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1711203601690?e=2147483647&v=beta&t=zxt284cE7YoIdlxWWELJQ2EExS5Ew0fSQ433gIzQPUA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Jonny Tyson </p> </a> <a href="https://www.linkedin.com/posts/jonny-tyson_%F0%9D%90%96%F0%9D%90%A1%F0%9D%90%B2-%F0%9D%90%92%F0%9D%90%A2%F0%9D%90%A6%F0%9D%90%A9%F0%9D%90%A5%F0%9D%90%9E-%F0%9D%90%9A%F0%9D%90%A7%F0%9D%90%9D-%F0%9D%90%84%F0%9D%90%9F%F0%9D%90%9F%F0%9D%90%9E%F0%9D%90%9C%F0%9D%90%AD%F0%9D%90%A2-activity-7228664027982237696-9odZ?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> 𝐖𝐡𝐲 𝐒𝐢𝐦𝐩𝐥𝐞 𝐚𝐧𝐝 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐀𝐫𝐞 𝐭𝐡𝐞 𝐑𝐞𝐚𝐥 𝐌𝐕𝐏𝐬 I've been around the web design block long enough to see a pattern Companies trying to make you the believe that your website is on life support if there's even a sliver of white space or heaven forbid your fonts don’t line up like a military parade. You'd think the world might end if your header was a shade off-center! But let’s hit the pause button for a second. The truth is, I’ve seen some... let's call them "sh*t" websites, with some truly crappy designs. And yet, behind those sites? Thriving businesses with sharp people making it work. It’s proof that success is a blend of marketing, talent behind the scenes, and yes, even a half-decent website (even if it’s not a masterpiece) can create a successful business. Our job as a design agency is to add value and determine if what we do will increase sales. Not everything needs to be perfect! The truth is, simplicity in web design is the way forward, it works and always has. Your website doesn’t need to be a digital festival of flashing lights and endless other sh*t to get the job done. In fact, a clean, no-nonsense design can be a game changer. Point is people like it simple stupid, so get to the point and get to it quickly. After what feels like a Monday rant penned on a Sunday, I hope everyone enjoys this view... </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="17 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="17" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 17 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="15" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 15 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="𝐖𝐡𝐲 𝐒𝐢𝐦𝐩𝐥𝐞 𝐚𝐧𝐝 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐀𝐫𝐞 𝐭𝐡𝐞 𝐑𝐞𝐚𝐥 𝐌𝐕𝐏𝐬 I've been around the web design block long enough to see a pattern Companies trying to make you the believe that your website is on life support if there's even a sliver of white space or heaven forbid your fonts don’t line up like a military parade. You'd think the world might end if your header was a shade off-center! But let’s hit the pause button for a second. The truth is, I’ve seen some... let's call them "sh*t" websites, with some truly crappy designs. And yet, behind those sites? Thriving businesses with sharp people making it work. It’s proof that success is a blend of marketing, talent behind the scenes, and yes, even a half-decent website (even if it’s not a masterpiece) can create a successful business. Our job as a design agency is to add value and determine if what we do will increase sales. Not everything needs to be perfect! The truth is, simplicity in web design is the way forward, it works and always has. Your website doesn’t need to be a digital festival of flashing lights and endless other sh*t to get the job done. In fact, a clean, no-nonsense design can be a game changer. Point is people like it simple stupid, so get to the point and get to it quickly. After what feels like a Monday rant penned on a Sunday, I hope everyone enjoys this view..." aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQFYQu3tvpaPCg/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1723388652575?e=2147483647&v=beta&t=mV8mL7uQdfxoRjGsgcetFLrboAefXMIRpA9QvqDeWfA">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://nl.linkedin.com/in/radinag?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGSqV623eUzQg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1716410631193?e=2147483647&v=beta&t=ypUMgs-OAwF-0F72tA-JyORvhiPC6VG0iLvvw5-JxaM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Radina Galabova </p> </a> <a href="https://www.linkedin.com/posts/radinag_notworking-networking-workfree-activity-7207382607045488642-Y5lm?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> “I think you’re obsessed with that (coaster)” - Adam Faulkner Yeah I was but you have to admit it was a great photo prop at a Workfree.io event 😎 I was really pleased to see how the brand has evolved since my work on it. And it was so lovely to meet people IRL from the Workfree founders, freelance communities, and fellow community leads. Been a fan of Adam’s for a while and meeting a Linkedin connect offline was weird but wonderful. It really did feel not feel like networking although it kind of technically was. It was work-free, and we were notworking. Thanks Amy Choi & Jonnie Cartmill for bringing us all together and organising a fun Workfree day. 🧡 P.S. Join me on Workfree.io 😎✌️ I’m building a community of like-minded creatives and people from advertising, marketing, branding and tech, who want to use their skills to grow businesses doing good. If you’re a founder or a creative and want to work with like-minded people who share your values and passion for a better phygital future, Join my Purpose-Driven Creatives community below and let’s collab👇 https://lnkd.in/djh5e_X8 P.P.S. I stole some extra coasters so DM me if you want me to send you one by snail mail 🐌 #notworking #networking #workfree #workandplay #purposedriven #people #creatives #businessforgood #community #branding #brandbuilding #comnunitybuilding #event #workfreelife #workfreeday #purposedrivencreatives </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="17 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="17" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 17 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="“I think you’re obsessed with that (coaster)” - Adam Faulkner Yeah I was but you have to admit it was a great photo prop at a Workfree.io event 😎 I was really pleased to see how the brand has evolved since my work on it. And it was so lovely to meet people IRL from the Workfree founders, freelance communities, and fellow community leads. Been a fan of Adam’s for a while and meeting a Linkedin connect offline was weird but wonderful. It really did feel not feel like networking although it kind of technically was. It was work-free, and we were notworking. Thanks Amy Choi & Jonnie Cartmill for bringing us all together and organising a fun Workfree day. 🧡 P.S. Join me on Workfree.io 😎✌️ I’m building a community of like-minded creatives and people from advertising, marketing, branding and tech, who want to use their skills to grow businesses doing good. If you’re a founder or a creative and want to work with like-minded people who share your values and passion for a better phygital future, Join my Purpose-Driven Creatives community below and let’s collab👇 https://lnkd.in/djh5e_X8 P.P.S. I stole some extra coasters so DM me if you want me to send you one by snail mail 🐌 #notworking #networking #workfree #workandplay #purposedriven #people #creatives #businessforgood #community #branding #brandbuilding #comnunitybuilding #event #workfreelife #workfreeday #purposedrivencreatives" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQF2pgbwCOleyA/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1718373918944?e=2147483647&v=beta&t=j8vhg770eLwpzsXPhTFJ7QKzMjHbk5WSrN7jRr56gQg">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://th.linkedin.com/in/roddchant?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQF4E9pezuU3LA/profile-displayphoto-shrink_200_200/B56ZOj58BDHIAc-/0/1733621695036?e=2147483647&v=beta&t=dX1CR0FKlBIVkyqrXXU5MjY72AqShmZcDhxI_NgFpWM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Rodd Chant ®️©️ </p> </a> <a href="https://www.linkedin.com/posts/roddchant_creativedirector-creativecoach-creativeleadership-activity-7244737584831062017-LQWf?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> I started coaching Creative Directors in 2019 after a piece I posted on LinkedIn had 800,000 views in one day. The post was titled - HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT. It also received 10,000 likes and around 600 comments. All of which were positive and supported the points I made. Oh, except one person, he believed decisions should be made by a committee and not by the Creative Director - I wonder how his career is going now? 🤔 🔴 So, who is my CD Coaching for? - Anyone currently in a CD role and those who aspire to be. 🔴 Why bother being coached? - This role is not easy and you can often find yourself unprepared or feel that you also need some direction. - The industry does a poor job of preparing people to step up to the CD position. - 2024 marks my 25th year since I first became a CD and I have held CD, ECD, and CCO roles across three continents, so I have amassed a lot of experience to share. 🔴 What will we cover? - Directing the work, not doing the work. - Leading by example, not exhaustion. - Winning the trust of staff & clients. - Being a better decision-maker. - Navigating agency processes. - Finding your leadership voice. - Being a good brief guardian. - Holding the ladder for staff. - Building a creative culture. - Having a vision & mission. - Staff motivation & morale. - Getting to better ideas. - Picking your battles. - Elevating the work. - Making it fun. - Hiring talent. - And more… “My best skill was that I was coachable. I was a sponge and aggressive to learn.” - Michael Jordan What others have said about my coaching? ✅ “Our time under Rodd's coaching felt like a career-defining experience. The more we learn about what it takes to be a good creative director, the more we become aware that experience is everything. This is where having direct access to Rodd's wealth of knowledge and experience really helped us make sense of our roles and the industry at large.” Tom & James C., Creative Director Duo, Port Elizabeth, South Africa ✅ “Rodd's CD course is decades of invaluable advice in a few incredibly valuable hours. His CD advice is deep and clear. And though he apologizes nearly every time before he swears, he still does. And it just makes the experience of learning from him that much more genuine.” Jon L., Creative Director, Pittsburgh, PA, USA ✅ “Rodd effortlessly consolidates a (highly successful) career’s worth of insights into a no-frills approach to coaching, making sessions fun and easy. Rodd listens with sincerity and stands ready and willing to give input on your specific situation in a way that is helpful and empowering. I can’t recommend Rodd as a coach enough!” Ryan P., Creative Director, San Diego, CA, USA I coach people worldwide. Time zones are not an issue. 🤘 My coaching is all one-to-one and tailored for each person. 🤘 Get in touch if you’d like to grab a spot - chantcreative@gmail.com #creativedirector #creativecoach #creativeleadership </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="30 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="30" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 30 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 3 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="I started coaching Creative Directors in 2019 after a piece I posted on LinkedIn had 800,000 views in one day. The post was titled - HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT. It also received 10,000 likes and around 600 comments. All of which were positive and supported the points I made. Oh, except one person, he believed decisions should be made by a committee and not by the Creative Director - I wonder how his career is going now? 🤔 🔴 So, who is my CD Coaching for? - Anyone currently in a CD role and those who aspire to be. 🔴 Why bother being coached? - This role is not easy and you can often find yourself unprepared or feel that you also need some direction. - The industry does a poor job of preparing people to step up to the CD position. - 2024 marks my 25th year since I first became a CD and I have held CD, ECD, and CCO roles across three continents, so I have amassed a lot of experience to share. 🔴 What will we cover? - Directing the work, not doing the work. - Leading by example, not exhaustion. - Winning the trust of staff & clients. - Being a better decision-maker. - Navigating agency processes. - Finding your leadership voice. - Being a good brief guardian. - Holding the ladder for staff. - Building a creative culture. - Having a vision & mission. - Staff motivation & morale. - Getting to better ideas. - Picking your battles. - Elevating the work. - Making it fun. - Hiring talent. - And more… “My best skill was that I was coachable. I was a sponge and aggressive to learn.” - Michael Jordan What others have said about my coaching? ✅ “Our time under Rodd's coaching felt like a career-defining experience. The more we learn about what it takes to be a good creative director, the more we become aware that experience is everything. This is where having direct access to Rodd's wealth of knowledge and experience really helped us make sense of our roles and the industry at large.” Tom & James C., Creative Director Duo, Port Elizabeth, South Africa ✅ “Rodd's CD course is decades of invaluable advice in a few incredibly valuable hours. His CD advice is deep and clear. And though he apologizes nearly every time before he swears, he still does. And it just makes the experience of learning from him that much more genuine.” Jon L., Creative Director, Pittsburgh, PA, USA ✅ “Rodd effortlessly consolidates a (highly successful) career’s worth of insights into a no-frills approach to coaching, making sessions fun and easy. Rodd listens with sincerity and stands ready and willing to give input on your specific situation in a way that is helpful and empowering. I can’t recommend Rodd as a coach enough!” Ryan P., Creative Director, San Diego, CA, USA I coach people worldwide. Time zones are not an issue. 🤘 My coaching is all one-to-one and tailored for each person. 🤘 Get in touch if you’d like to grab a spot - chantcreative@gmail.com #creativedirector #creativecoach #creativeleadership" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQFUiH0jj9y4PA/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1727280039698?e=2147483647&v=beta&t=yNxeRwCRmsoTh-JewzYbl7NyWDozY1Y3TcGUWA9s6j8">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/dwlove?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQE-30VZarkSfA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1683633581198?e=2147483647&v=beta&t=UwtVoghcyM0KE0H8n8zc8aAKMXxrwr6h7XvJizIJfb4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> David Love </p> </a> <a href="https://www.linkedin.com/posts/dwlove_the-artificial-human-can-ai-get-me-a-new-activity-7239212358764572672-hvpw?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Some great advice to anyone concerned about AI in recruitment 🟢 Emphasise what is uniquely human about you 🟢 Just keep trying H/T to Charlie for sharing </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="3 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="3" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 3 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://au.linkedin.com/in/martinsully?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHM-1y_fw7GuA/profile-displayphoto-shrink_200_200/B56ZQ5Oh26HoAo-/0/1736126898348?e=2147483647&v=beta&t=DX03oqCsE9zhNlW9IY-70a4NLZALtsl2BSgqkj8IV1M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Martin Sully </p> </a> <a href="https://www.linkedin.com/posts/martinsully_the-retainer-models-broken-im-not-sure-activity-7254008547624005634-osx2?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> The retainer model’s broken. I'm not sure which straw really broke the camels back - and I’m not calling you a camel (unless you're into some odd role-play (no judgement)) - but the idea of needing an agency on hand all the time is nuts. Chatting to a CMO on Fri, they said that they had 3 agencies on retainer for different things, and that the main one wasn't being proactive. So we have one dissatisfied client, an agency getting paid monthly and not delivering. It could be that the client doesn't know what they want, and that the agency doesn't know how to deliver it. But having worked with the client on-off for 6-7 years, one thing does make sense, you need a single point of contact that doesn't alter, not an account manager that joins for 6 months and then switches. Stability in the surroundings, understanding the problem and working on an ad-hoc basis to fix problems and innovate is a really modern approach. That actually produces results! That retainer model is so old, and perforated the whole advertising industry. It’s been like it for years, but things are different now. People want a personalised service, where they feel loved, where there’s a plan from the start of where they want to get to, and we make incremental steps to address the gaps. It’s a case of using your budget to advance the brand, rather than seeing the marketing budget as a use-it or lose-it scenario. Use it in the place to make sure your brand drops the biggest, phattest impression! Word 🎤 </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="9 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="9" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 9 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="4" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 4 Comments </div>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/gerri-hansen?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Gerri Hansen </p> </a> <a href="https://www.linkedin.com/posts/gerri-hansen_compound-creativity-system1-group-activity-7250493087469174784-t-js?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> The cost of inconsistency? £3.5bn apparently... Thanks Andrew Tindall for sharing this interesting study from System1 on consistency, something I bang on a lot about to clients, colleagues, anyone that will listen frankly... 🤓 While this study focuses on the effect of consistency in advertising, it is worth bearing in mind the importance of connecting the dots across the wider customer experience journey too: ❣️ How does your brand *feel* to your customers? Have you designed your spaces and places (digital and physical) in a consistent way, with recognisable sensorial details that form a holistic experience of your brand? 📝 What stories are you telling about your brand? Is your messaging consistent, are you as marketers getting sick of saying the same thing? If so, it's probably working - only marketers get sick of the repetition, we are lucky if our customers hear the same thing once or twice from us with the sheer weight of media and distractions in their daily lives. 🧭 Are your channels all singing from the same hymn sheet? Internal teams and agencies are so fractured at the moment it's understandable why brands sometimes deliver a disjointed picture to customers. But uniting all agencies and suppliers with clear tools and guidelines on how your brand feels (we call it a BrandSensorium®) helps to ensure consistency of experience from one touchpoint to another. 🫡 Are your teams on the ground delivering the brand standard you expect? Too often we design a wonderful marketing/brand vision, build the ad campaign and the website, but operationally it falls down with the people charged with customer interaction not being well equipped. Immersing your teams properly helps to connect all employees and empowers them to bring the brand to life as flag-waving ambassadors for your customers. So the next time someone wants to try something different - really question why. If it ain't broke, don't fix it. Change is not always a good thing. #brandexperience #brandstrategy #customerexperience #consistency #brandmanagement #customerjourney https://lnkd.in/e5v2CMCb </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="13 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="13" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 13 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="8" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 8 Comments </div>  </div> </div>  </div> <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative rounded-md h-[75px] w-[75px] base-aside-card__media--right"> <img alt="The cost of inconsistency? £3.5bn apparently... Thanks Andrew Tindall for sharing this interesting study from System1 on consistency, something I bang on a lot about to clients, colleagues, anyone that will listen frankly... 🤓 While this study focuses on the effect of consistency in advertising, it is worth bearing in mind the importance of connecting the dots across the wider customer experience journey too: ❣️ How does your brand *feel* to your customers? Have you designed your spaces and places (digital and physical) in a consistent way, with recognisable sensorial details that form a holistic experience of your brand? 📝 What stories are you telling about your brand? Is your messaging consistent, are you as marketers getting sick of saying the same thing? If so, it's probably working - only marketers get sick of the repetition, we are lucky if our customers hear the same thing once or twice from us with the sheer weight of media and distractions in their daily lives. 🧭 Are your channels all singing from the same hymn sheet? Internal teams and agencies are so fractured at the moment it's understandable why brands sometimes deliver a disjointed picture to customers. But uniting all agencies and suppliers with clear tools and guidelines on how your brand feels (we call it a BrandSensorium®) helps to ensure consistency of experience from one touchpoint to another. 🫡 Are your teams on the ground delivering the brand standard you expect? Too often we design a wonderful marketing/brand vision, build the ad campaign and the website, but operationally it falls down with the people charged with customer interaction not being well equipped. Immersing your teams properly helps to connect all employees and empowers them to bring the brand to life as flag-waving ambassadors for your customers. So the next time someone wants to try something different - really question why. If it ain't broke, don't fix it. Change is not always a good thing. #brandexperience #brandstrategy #customerexperience #consistency #brandmanagement #customerjourney https://lnkd.in/e5v2CMCb" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQGyCmkCuHzBog/articleshare-shrink_800/articleshare-shrink_800/0/1728459649734?e=2147483647&v=beta&t=RnV4m8m5GBkm4TXWIzIKNAO-OqiM3FUgfk9H3pa479c">  </div> </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://nz.linkedin.com/in/soraya-king?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Soraya K. </p> </a> <a href="https://www.linkedin.com/posts/soraya-king_the-last-quarter-of-the-year-is-interesting-activity-7269990332845424641-dDDL?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> The last quarter of the year is interesting, always fascinates me how people leave everything to the last minute. Common occurances like: 1. Someone enquires hoping you can start immediately when you’re fully booked (ah, no) 2. Unrealistic expectations around timeframes - I always say we’re good but we don’t own Aladdin’s lamp, we can’t fashion a miracle out of thin air pal. It always sucks to disappoint or turn away work you’d really like to take but i’ve also learnt prior preparation prevents piss poor performance (the 6 P’s, my pilot other half lent me that one) and it’s very true. Reverse engineering a timeline is always then best way to move forward with purpose and clarity. I’m not sure if it’s occurred to those guilty of 1 & 2, but anyone worth their salt isn’t waiting around to jump on a project immediately, they’re already busy hustling on projects for their clients. Food for thought ✌🏼 </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/a0e8rff6djeoq8iympcysuqfu" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </a> </div> </li> <li class="border-b-1 border-solid border-color-divider max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://www.linkedin.com/in/simondannatt?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQHz-kfSU_ATzg/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1657554793845?e=2147483647&v=beta&t=lQ0KuSGm9Ur2sreVcCs6HwJp1yYdXyuoWxi--_Eghvs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Simon Dannatt </p> </a> <a href="https://www.linkedin.com/posts/simondannatt_mrx-insight-activity-7208853219593072641-1wkU?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Some thoughts from our head of UK Russ Wilson on the use of AI in B2B (and other research). Would love to get other feedback including from Evidenza if you'd care to comment :) Thanks Russ. #mrx #insight </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </a> </div> </li> <li class=" max-w-[360px] mb-1"> <div class="aside-activity-card "> <a href="https://uk.linkedin.com/in/beccy-owen?trk=public_profile_relatedPosts_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHIzCmjYLuixw/profile-displayphoto-shrink_200_200/B56ZTiMSWoHsAc-/0/1738961660329?e=2147483647&v=beta&t=bZZk_sNoEY4kdonZAg7H72GHcs8F741fAnSNBBau79o" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <p class="face-pile__text self-center font-sans text-sm link-styled hover:underline"> Beccy Owen FRSA </p> </a> <a href="https://www.linkedin.com/posts/beccy-owen_brandagencymiddlesbrough-brandagency-designagency-activity-7198706067483021313-QjgU?trk=public_profile_relatedPosts" target="_self" data-tracking-control-name="public_profile_relatedPosts" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link mt-0 mb-0.5">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative">  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words overflow-anywhere line-clamp-2"> Calling all passionate marketing managers in Teesside! Do you need.... 🪄 ...your boss to think you're pure magic? ;) 💥 ...to improve audience engagement with eye-popping design + branding? ✏️ ...amazingly creative work, packed full of originality? ⭐️ ...a creative partner that's not going to let you down in your hour of need? 🤔 ...someone to tell you where you're going wrong with your brand? ⭐️ ...a reliable creative partner with 5-star Google ratings? If you answered yes to any of the above, I would LOVE to hear from you. Using branding, design and creativity I can help you achieve your goals, together. Even if you're not exactly 100% sure how we could work together or what opportunities there might be yet, a chat would be brilliant - I look forward to saying hello to you! You can email me at Studio Resolve using beccy@studioresolve.co.uk or by DM'ing me on here. #brandagencymiddlesbrough #brandagency #designagency #design #brand #branding #graphicdesign #teesbusiness #teessidebusiness </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs aside-activity-card__social-actions -mt-0.5"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="9 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="9" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 9 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </div>  </a> </div> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="public_profile_relatedPosts_show_more"> Show more posts <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="public_profile_relatedPosts_show_more"> Show fewer posts <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> </div> </div> </section> <section class="aside-section-container mb-4">   <div class="aside-section-container__content break-words"> <section class="content-hub-cta container-lined p-2 max-w-[300px] font-sans text-color-text !max-w-none" data-nosnippet="true"> <div class="flex flex-row"> <img class="content-hub-cta__img block mr-1.5 w-6 h-6" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c8ms9smqq4fefx1fgb22l0eus" alt> <h2 class="content-hub-cta__title text-lg font-bold m-0"> Explore collaborative articles </h2> </div> <p class="content-hub-cta__body text-sm font-light leading-open my-1"> We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. </p> <a href="https://www.linkedin.com/pulse/topics/home/" class="content-hub-cta__btn btn-md btn-secondary-emphasis text-md font-bold mt-1 block box-border" data-tracking-control-name="public_profile_content-hub-cta" data-tracking-will-navigate> Explore More </a> </section> </div> </section> <section class="aside-section-container mb-4 samename" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Others named <strong>Dave Birss</strong> </h2>  <div class="aside-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems aside-profiles-list" data-impression-id="public_profile_samename_show-more-less"> <li>  <a href="https://au.linkedin.com/in/dave-birss-5590722?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-0" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-0"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Dave Birss  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Australia </div>  </div>  </a> </li> <li>  <a href="https://au.linkedin.com/in/dave-birss-a83b46a9?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-1" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-1"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> dave birss  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> -- </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Australia </div>  </div>  </a> </li> <li>  <a href="https://au.linkedin.com/in/dave-birss-0937443a?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-2" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-2"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Dave Birss  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Owner, SA Quality Home Photography </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Greater Adelaide Area </div>  </div>  </a> </li> <li>  <a href="https://nz.linkedin.com/in/dave-birss-aa985927?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-3" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-3"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Dave Birss  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Independent Sports Professional </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Bay of Plenty, New Zealand </div>  </div>  </a> </li> </ul> <p class="font-sans text-base leading-open my-2 mx-0 text-color-text-low-emphasis" id="samename__others-named"> 4 others named Dave Birss are on LinkedIn </p> <a class="samename__see-all btn-md btn-secondary-emphasis inline-block babybear:w-full" aria-describedby="samename__others-named" href="https://www.linkedin.com/pub/dir/Dave/Birss?trk=public_profile_samename-see-all" data-tracking-control-name="public_profile_samename-see-all" data-tracking-will-navigate> See others named <strong>Dave Birss</strong> </a> </div> </section> <section class="aside-section-container mb-4 course-recommendations"> <h2 class="aside-section-container__title section-title"> Add new skills with these courses </h2>  <div class="aside-section-container__content break-words"> <ul class="course-recommendations__courses"> <li class="course-recommendations__course">  <a 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data-tracking-control-name="public_profile_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="isFedCMEnabled" style="display: none"></code> <code id="isGoogleAuthButtonLocaleSupportEnabled" style="display: none"></code> <code id="gsiLocale" style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHOOyn0VyHb1w/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1689691787292?e=2147483647&v=beta&t=kICrm2Uo_1BF_GWZnxQRZ-46ol99ie7PQkqlUicpfuY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> View Dave’s full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="26de87c1-bbb8-4456-86af-8640b13cf3c4" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://uk.linkedin.com/in/davebirss" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=davebirss&trk=public_profile_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_profile_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="public_profile_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_profile_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code>  <code id="enableFingerprintingJS" style="display: none"></code> <code id="fingerprintingUrlPath" style="display: none"></code> <code id="fingerprintingWaitTime" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/m9swpjgndjkg0fkfp6vwqad1" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/d5u08b36rp83n156shmrg9ndg" async defer></script>   </body> </html>

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