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defer=""></script><script src="https://static.quickbooks.com/_next/static/chunks/d460202461e7d34e751fae80d805cdc4300fdda8_CSS.ab0233476a26df96d326.js" defer=""></script><script src="https://static.quickbooks.com/_next/static/chunks/pages/page/render/cas/%5Bcasid%5D-36848a82479d84fff460.js" defer=""></script><script src="https://static.quickbooks.com/_next/static/arQLIWsCe3N27CACrCavF/_buildManifest.js" defer=""></script><script src="https://static.quickbooks.com/_next/static/arQLIWsCe3N27CACrCavF/_ssgManifest.js" defer=""></script></head><body style="margin:0"><div><div itemscope itemtype="http://schema.org/Article" style="display: none"> <span itemprop="datePublished">2024-11-08 00:00:00</span> <span itemprop="dateModified">2024-11-26 00:00:00</span> <span itemprop="url">https://quickbooks.intuit.com/r/midsize-business/pricing-strategies-models-competitive/</span> <span itemprop="articleSection">Midsize business</span> <span itemprop="inLanguage">english</span> <span itemprop="description">Competitive pricing is a strategy for keeping and attracting customers. Review the different methods of competitive pricing and their benefits and drawbacks.</span> <span itemprop="image">https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/Competitive-pricing-image-us-en.jpg</span> <span itemprop="mainEntityOfPage">https://https://quickbooks.intuit.com/r/midsize-business/pricing-strategies-models-competitive/</span> <span itemprop="name">Competitive pricing: Strategies, pros and cons [+ tips]</span> <span itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <span itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://quickbooks.intuit.com/content/dam/intuit/quickbooks/common/qb_thumb.png" /> <meta itemprop="width" content="146" /> <meta itemprop="height" content="28" /> </span> <meta itemprop="name" content="QuickBooks" /> </span> </div></div><script type="text/javascript">!function(a){a.raas=a.raas||{};a.raas.appVariables=new 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class="MenuLink_mBorderbtm__68e1f7fa MenuLink_menuLink__68e1f7fa" data-tracking="menu_link"><a class="Link_link__ef683efb MenuLink_mLink__68e1f7fa Link_blue__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="menuLinkMobile" data-tracking="link" href="https://quickbooks.intuit.com/payments/cost-calculator/" fci-interaction="" data-ui-object-detail="Payment Cost Calculator" landing-page-type="" data-refer-screen="" data-ui-object="link" data-sku="" data-object-detail="" data-ui-action="clicked" data-ui-access-point="" data-screen="" data-object="content" data-scope-area="" data-action="interacted" data-refer-ui-access-point="" data-role="menulink"><span class="Link_alignLeft__ef683efb"><div>Payment Cost Calculator</div><div class="MenuLink_mDescription__68e1f7fa">Find out how much you could save by switching to QuickBooks Payments.</div></span></a></li><li class="MenuLink_mBorderbtm__68e1f7fa MenuLink_menuLink__68e1f7fa" data-tracking="menu_link"><a class="Link_link__ef683efb MenuLink_mLink__68e1f7fa Link_blue__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="menuLinkMobile" data-tracking="link" href="https://quickbooks.intuit.com/payroll/paycheck-calculator/" fci-interaction="" data-ui-object-detail="Paycheck Calculator" landing-page-type="" data-refer-screen="" data-ui-object="link" data-sku="" data-object-detail="" data-ui-action="clicked" data-ui-access-point="" data-screen="" data-object="content" data-scope-area="" data-action="interacted" data-refer-ui-access-point="" data-role="menulink"><span class="Link_alignLeft__ef683efb"><div>Paycheck Calculator</div><div class="MenuLink_mDescription__68e1f7fa">Accurately estimate pay for all your employees.</div></span></a></li><li class="MenuLink_mBorderbtm__68e1f7fa MenuLink_menuLink__68e1f7fa" data-tracking="menu_link"><a class="Link_link__ef683efb MenuLink_mLink__68e1f7fa Link_blue__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="menuLinkMobile" data-tracking="link" href="" data-role="menulink"><span class="Link_alignLeft__ef683efb"><div></div></span></a></li></ul></div></li></ul></div></div></div></div><div data-testid="SecNavDsktp" class="SecondaryNav_desktop__95988174"><div class=""><div class="SecondaryNav_dShadow__95988174 SecondaryNav_white__95988174"><div class="SecondaryNav_dWrap__95988174 d-border"><a class="Link_link__ef683efb SecondaryNav_dBrand__95988174 SecondaryNav_siteLabelLink__95988174 SecondaryNav_siteLabelLinkDesktop__95988174 SecondaryNav_qrc__95988174 Link_blue__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="site-label-desktop" data-tracking="link" href="https://quickbooks.intuit.com/r/" aria-label="QuickBooks Blog" data-action="interacted" data-object="content" data-ui-access-point="secondary-nav" data-ui-object-detail="QuickBooks Blog" data-ui-object="link" data-sku="" data-ui-action="clicked"><span class="Link_alignLeft__ef683efb">QuickBooks Blog</span></a><nav class="SecondaryNav_dNav__95988174 SecondaryNav_dNavRight__95988174"><ul class="NavMenu_dList__519d4beb NavMenu_dFlex__519d4beb NavMenu_navMenu__519d4beb"><li data-testid="megaNavMenuItem" data-tracking="mega_nav_menu_item" class="MegaNavMenuItem_dHover__493ab286 MegaNavMenuItem_menuItem__493ab286" id="menuitem_dli_Start_Your_Business"><div data-testid="MegaNavMenuItem" class="MegaNavMenuItem_dLinkwrap__493ab286"><a class="Link_link__ef683efb MegaNavMenuItem_menuitem__493ab286 MegaNavMenuItem_dLink__493ab286 MegaNavMenuItem_dLink1__493ab286 brand-qb Link_grey__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="navItemDesktop" data-tracking="link" href="#" aria-haspopup="true" data-ui-access-point="" data-ui-object-detail="Start Your Business" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" id="menuitem_dlink_Start_Your_Business"><span class="Link_alignLeft__ef683efb">Start Your Business</span></a><div class="MegaNavMenuItem_dDropdown__493ab286"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 7.71" class="MegaNavMenuItem_dDown__493ab286 MegaNavMenuItem_white__493ab286"><path d="M12.8.21L7 6 1.21.21a.7.7 0 00-1 0 .7.7 0 000 1L6.5 7.5a.7.7 0 001 0l6.29-6.29a.7.7 0 000-1 .69.69 0 00-.99 0z"></path></svg></div></div><div class="MegaNavMenuItem_dExpand__493ab286 MegaNavMenuItem_dMega__493ab286 MegaNavMenuItem_white__493ab286"><ul class="MegaNavMenuItem_dList__493ab286 MegaNavMenuItem_dMegawrap__493ab286 d-megawrap-qrc"><li data-testid="qrcMegaNavSection" data-tracking="qrc_mega_nav_section" class="QrcMegaNavSection_dMegalist__8d3f91a3 QrcMegaNavSection_dFlex2__8d3f91a3 QrcMegaNavSection_white__8d3f91a3" tracking="[object Object]"><div class="QrcMegaNavSection_dListWrap__8d3f91a3"><ul class="QrcMegaNavSection_dList__8d3f91a3 QrcMegaNavSection_dCols2__8d3f91a3"><li class="QrcMegaNavSection_dLinkmega__8d3f91a3"><a class="Link_link__ef683efb 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class="Link_link__ef683efb MenuLink_dLink__68e1f7fa MenuLink_menuLink__68e1f7fa MenuLink_dWhite__68e1f7fa Link_grey__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="menuLinkDesktop" data-tracking="link" href="https://quickbooks.intuit.com/r/payments/" data-ui-access-point="" data-ui-object-detail="Accept Payments" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" data-role="menulink"><span class="Link_alignLeft__ef683efb"><div class="MenuLink_dBadge__68e1f7fa"><div>Accept Payments</div></div><div class="MenuLink_dDescription__68e1f7fa MenuLink_dWhite__68e1f7fa">Everything you need to start accepting payments for your business.</div></span></a></li><li class="QrcMegaNavSection_dLinkmega__8d3f91a3"><a class="Link_link__ef683efb MenuLink_dLink__68e1f7fa MenuLink_menuLink__68e1f7fa MenuLink_dWhite__68e1f7fa Link_grey__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="menuLinkDesktop" data-tracking="link" href="https://quickbooks.intuit.com/r/funding/" data-ui-access-point="" data-ui-object-detail="Funding & Capital" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" data-role="menulink"><span class="Link_alignLeft__ef683efb"><div class="MenuLink_dBadge__68e1f7fa"><div>Funding & Capital</div></div><div class="MenuLink_dDescription__68e1f7fa MenuLink_dWhite__68e1f7fa">Resources to help you fund your small business.</div></span></a></li><li class="QrcMegaNavSection_dLinkmega__8d3f91a3"><a class="Link_link__ef683efb MenuLink_dLink__68e1f7fa MenuLink_menuLink__68e1f7fa MenuLink_dWhite__68e1f7fa Link_grey__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="menuLinkDesktop" data-tracking="link" href="https://quickbooks.intuit.com/r/small-business-stories/" data-ui-access-point="" data-ui-object-detail="Small Business Stories" data-object="content" data-ui-object="link" data-sku="" 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rel="noopener noreferrer"><div data-testid="QrcContentCard" data-tracking="qrc_content_card" class="QrcContentCard_qrcContentCardContainer__08c6c635 QrcContentCard_fiftyfiftygrids__08c6c635 QrcContentCard_xsmall__08c6c635 category" role="button" tabindex="0"><a href="https://quickbooks.intuit.com/r/starting-a-business/business-plan-template/" target="_blank" rel="noopener noreferrer"><div data-testid="Image" data-tracking="image" class="adaptive-img QrcContentCard_qrcImageContentContainer__08c6c635"><div class="Image_wrapperDiv__ad19fbe8 QrcContentCard_qrcImageWrapperContent__08c6c635" data-testid="image-div"> <picture originalLqipUrl="" mobileMediaFileType="" imagesPreloadConfig="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/Business-plan-template-hero-animation.gif" desktopMediaFileQuality="70" mobileOriginalMediaUrl="" mobileMediaFileQuality="70" tabletMediaFileQuality="70" tabletMediaFileType="" mobileMediaDynamicUrl="" 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mobileOriginalMediaUrl="" mobileMediaFileQuality="70" tabletMediaFileQuality="70" tabletMediaFileType="" mobileMediaDynamicUrl="" tabletMediaDynamicUrl="" desktopMediaDynamicUrl="" tabletOriginalMediaUrl="" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/Business-plan-template-hero-animation.gif" desktopMediaFileType="" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="button" data-ui-access-point="QrcContentCard" data-ui-object-detail="Free business plan template and how to fill it out"/></picture> </div></div></a><a href="https://quickbooks.intuit.com/r/starting-a-business/business-plan-template/" target="_blank" rel="noopener noreferrer" class="QrcContentCard_contentAuthorInfoCardAnchor__08c6c635" data-testid="content-author-info-card-anchor"><div class="QrcContentCard_contentAuthorInfoCard__08c6c635 QrcContentCard_contentAlignedCenter__08c6c635" data-action="interacted" data-object="content" 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class="QrcMegaNavSection_dListWrap__8d3f91a3"><ul class="QrcMegaNavSection_dList__8d3f91a3 QrcMegaNavSection_dCols2__8d3f91a3"><li class="QrcMegaNavSection_dLinkmega__8d3f91a3"><a class="Link_link__ef683efb MenuLink_dLink__68e1f7fa MenuLink_menuLink__68e1f7fa MenuLink_dWhite__68e1f7fa Link_grey__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="menuLinkDesktop" data-tracking="link" href="https://quickbooks.intuit.com/r/running-a-business/" data-ui-access-point="" data-ui-object-detail="Running a Business" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" data-role="menulink"><span class="Link_alignLeft__ef683efb"><div class="MenuLink_dBadge__68e1f7fa"><div>Running a Business</div><div class="MenuLink_dBadgespace__68e1f7fa"><div class="Badge_badge__1fc9375c Badge_badge__1fc9375c Badge_pink__1fc9375c Badge_small__1fc9375c" data-testid="badge" data-sb-field-path=".children">Guide</div></div></div><div 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competitive pricing." loading="eager" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/Competitive-pricing-image-us-en.jpg" imagesPreloadConfig="[object Object]" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/Competitive-pricing-image-us-en.jpg"/></picture> </div></div></div><div class="QrcArticleHero_textContentContainer__e9f50cad"><a class="Link_link__ef683efb QrcArticleHero_categoryContainer__e9f50cad Link_blue__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/r/midsize-business/" data-ax-id="Category - Midsize business" data-ui-object-detail="Midsize business" data-ui-action="clicked" data-ui-object="link" data-action="interacted" data-object="content" data-ui-access-point="qrc_article_hero"><span class="Link_alignLeft__ef683efb">Midsize business</span></a><h1 class="QrcArticleHero_header__e9f50cad QrcArticleHero_stackedHeader__e9f50cad">Competitive pricing: Strategies, pros and cons, and tips</h1><div class="QrcArticleHero_metadata__e9f50cad"><div class="QrcArticleHero_author__e9f50cad"><span>By </span><a class="Link_link__ef683efb QrcArticleHero_primaryAuthor__e9f50cad Link_blue__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/r/author/marshall-hargrave/" data-ax-id="Author - Marshall Hargrave" data-ui-object-detail="Marshall Hargrave" data-ui-action="clicked" data-ui-object="link" data-action="interacted" data-object="content" data-ui-access-point="qrc_article_hero"><span class="Link_alignLeft__ef683efb">Marshall Hargrave</span></a></div><span class="QrcArticleHero_articlePublishDate__e9f50cad">Published on November 8, 2024</span></div></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Small__8c1373de"></div></div><div><div data-testid="Codeblock" class="root"><div class="innerhtml"><style> .colored-box { background-color: #D8FFDB; max-width: 740px; padding: 0 2.5rem; margin: auto; } </style> <div class="colored-box"><br/><p> <font size="4"> <left><strong>What is competitive pricing?</strong> Competitive pricing is a strategy companies use to attract price-focused customers by setting their prices based on the competitive landscape.</left> </p><br/></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><p><span class="ql-font-huge" style="color: rgb(0, 0, 0); background-color: transparent;">Competitive pricing is the process of selling your products or services at the same or a lower price than your competitors. Businesses can also keep prices competitive by offering better payment terms, making it easier to buy goods or services.</span></p><p><br></p><p><span class="ql-font-huge" style="color: rgb(0, 0, 0); background-color: transparent;">Competitive pricing helps you to stay relevant in your market and attract customers. In this article, you’ll learn how to choose which strategy is best for you, plus the benefits and downfalls of competitive pricing.</span></p><p><span class="ql-font-huge" style="color: rgb(0, 0, 0); background-color: transparent;">Jump to:</span></p><ul><li><a href="#define" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="What is competitive pricing?" data-ui-access-point="" data-sku="" style="color: rgb(17, 85, 204); background-color: transparent;" target="_self" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">What is competitive pricing?</a></li><li><a href="#strategies" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Competitive pricing strategies" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_self" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">Competitive pricing strategies</a></li><li><a href="#analysis" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Conducting a competitive price analysis" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_self" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">Conducting a competitive price analysis</a></li><li><a href="#benefits" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Benefits and downfalls of competitive pricing" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_self" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">Benefits and downfalls of competitive pricing</a></li><li><a href="#competitive-pricing" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Put a competitive pricing strategy in place" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_self" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">Put a competitive pricing strategy in place</a></li><li><a href="#midsize-business" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Navigate midsize business challenges and opportunities" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_self" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">Navigate midsize business challenges and opportunities</a></li><li><a href="#faq" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Competitive pricing FAQ" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_self" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">Competitive pricing FAQ</a></li></ul></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de"></div></div><div><div id="" data-testid="Container" data-tracking="container" class="Container_module_bg__95b0f60b Container_module_white__95b0f60b radius-none elevation-none"><div class="Container_module_container__95b0f60b Container_module_medium__95b0f60b"><div id="" data-testid="ContainerItem" data-tracking="container_item_1" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_wfill__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none"><div><div data-testid="video" data-tracking="video" class="Video_video__c083ad07 Video_alignCenter__c083ad07 Video_xlarge__c083ad07"><div class="Video_videoContainer__c083ad07"><div data-testid="videoDiv" class="Video_videoPreview__c083ad07" role="button" aria-label="video" tabindex="0" data-wa-link="" data-action="started" data-object="video" data-ui-action="clicked" data-ui-object="video" data-ui-object-detail="Video Title" data-ui-access-point="" data-sku="" data-survey-screen="" fci-interaction="" landing-page-type="" data-refer-screen="" data-survey-status="" data-object-detail="" data-survey-name="" data-screen="" data-scope-area="" data-survey-screen-status="" data-refer-ui-access-point=""><picture><img src="https://i.ytimg.com/vi/wWph_hOU_U0/sddefault.jpg" class="Video_videoThumbnail__c083ad07" loading="lazy"/></picture><svg focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="Video_videoPlay__c083ad07" data-survey-screen="" fci-interaction="" data-ui-object-detail="Video Title" landing-page-type="" data-refer-screen="" data-survey-status="" data-ui-object="video" data-sku="" data-object-detail="" data-ui-action="clicked" data-ui-access-point="" data-survey-name="" data-screen="" data-object="video" data-scope-area="" data-survey-screen-status="" data-action="started" data-refer-ui-access-point=""><circle cx="10" cy="10" r="8.43" fill="#fff"></circle><path fill-rule="evenodd" d="M10 20a10 10 0 1 1 10-10 10 10 0 0 1-10 10zm0-18a8 8 0 1 0 8 8 8 8 0 0 0-8-8zm3.6 7.2l-4-3a1.08 1.08 0 0 0-1.4.2A1.42 1.42 0 0 0 8 7v6a.94.94 0 0 0 1 1 1.42 1.42 0 0 0 .6-.2l4-3a1.08 1.08 0 0 0 .2-1.4l-.2-.2"></path></svg></div></div></div></div></div></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de" id="define"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><h2><span class="ql-font-heading03" style="background-color: transparent; color: rgb(0, 0, 0);">What is competitive pricing?</span></h2><p><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">Competing pricing is the practice of examining the market before you decide how to price your products or services. To practice competition-based pricing, determine what other businesses ask for the same goods or services and set prices accordingly.</span></p><p><br></p><p><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">When thinking about different competitive pricing strategies to implement, there are a few key factors to consider:</span></p><p><br></p><ul><li><strong class="ql-font-huge" style="background-color: transparent;">Market analysis,</strong><span class="ql-font-huge" style="background-color: transparent;"> including </span><a href="https://quickbooks.intuit.com/r/starting-a-business/conduct-competitive-analysis/" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="competitor analysis" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">competitor analysis</a><span class="ql-font-huge" style="background-color: transparent;"> on cost and products. </span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Cost analysis, </strong><span class="ql-font-huge" style="background-color: transparent;">which is understanding your production costs, variable costs, and fixed costs. </span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Customer perception,</strong><span class="ql-font-huge" style="background-color: transparent;"> including understanding how much cost drives your customers’ purchasing decisions. </span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Pricing strategies </strong><span class="ql-font-huge" style="background-color: transparent;">are how you ultimately set your prices. </span></li></ul><p><br></p><p><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">You can set prices above, below, or equal to those of competing businesses. There are many </span><a href="https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="different pricing strategies" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">different pricing strategies</a><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);"> that you can use to gain customers and make sales, but there are pros and cons to setting your costs at each price point:</span></p><p><br></p><ul><li><strong class="ql-font-huge" style="background-color: transparent;">Equal to competitor pricing </strong><span class="ql-font-huge" style="background-color: transparent;">helps you to keep market share but ignores value perception.</span><strong class="ql-font-huge" style="background-color: transparent;"> </strong></li><li><strong class="ql-font-huge" style="background-color: transparent;">Below competitor pricing </strong><span class="ql-font-huge" style="background-color: transparent;">helps to create a barrier to entry for competitors, but it can also lead to lower profit margins. </span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Higher than competitor pricing </strong><span class="ql-font-huge" style="background-color: transparent;">can lead to higher initial profits but can encourage price competition. </span></li></ul><p><br></p><p><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">Your business circumstances and strategic outlook will play a huge role in pricing your products at the industry level.</span></p></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Regular__8c1373de Spacer_module_tablet_Regular__8c1373de Spacer_module_desktop_Large__8c1373de"></div></div><div><div id="" data-testid="Container" data-tracking="container" class="Container_module_bg__95b0f60b Container_module_white__95b0f60b radius-none elevation-none"><div class="Container_module_container__95b0f60b Container_module_medium__95b0f60b"><div id="" data-testid="ContainerItem" data-tracking="container_item_1" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_wfill__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none"><div><div data-testid="Image" data-tracking="image" class="adaptive-img Image_alignCenter__ad19fbe8"><div class="Image_wrapperDiv__ad19fbe8" data-testid="image-div"> <picture originalLqipUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-factors-image-us-en?wid=748&fmt=webp-alpha&qlt=10" mobileMediaFileType="" imagesPreloadConfig="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png" desktopMediaFileQuality="70" mobileOriginalMediaUrl="" mobileMediaFileQuality="70" mediaTabletThumbnail="" tabletMediaFileQuality="70" mediaMobileThumbnail="" tabletMediaFileType="" mobileMediaDynamicUrl="" tabletMediaDynamicUrl="" desktopMediaDynamicUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-factors-image-us-en?wid=748&fmt=webp-alpha&qlt=10" tabletOriginalMediaUrl="" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png" desktopMediaFileType="" ssrContext="[object Object]" pricingContext="[object Object]" index="0"><img class="Image_d6Colwidth__ad19fbe8 Image_t12Colwidth__ad19fbe8 Image_m12Colwidth__ad19fbe8 Image_imageTag__ad19fbe8" src="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png" alt="The key factors of competitive pricing, such as market and cost analysis." loading="lazy" originalLqipUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-factors-image-us-en?wid=748&fmt=webp-alpha&qlt=10" mobileMediaFileType="" imagesPreloadConfig="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png" desktopMediaFileQuality="70" mobileOriginalMediaUrl="" mobileMediaFileQuality="70" mediaTabletThumbnail="" tabletMediaFileQuality="70" mediaMobileThumbnail="" tabletMediaFileType="" mobileMediaDynamicUrl="" tabletMediaDynamicUrl="" desktopMediaDynamicUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-factors-image-us-en?wid=748&fmt=webp-alpha&qlt=10" tabletOriginalMediaUrl="" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png" desktopMediaFileType="" ssrContext="[object Object]" pricingContext="[object Object]" index="0"/></picture> </div></div></div></div></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Xlarge__8c1373de"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">How do you calculate the competitive price?</span></h3><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">To calculate the competitive price (or price index) of a product or service, divide the cost of your product by the average competitor's market price. Then, multiply that by 100. If the result is:</span></p><p><br></p><ul><li><strong style="background-color: transparent;" class="ql-font-huge">Over 100:</strong><span style="background-color: transparent;" class="ql-font-huge"> Your product cost is higher than your competition</span></li><li><strong style="background-color: transparent;" class="ql-font-huge">Under 100: </strong><span style="background-color: transparent;" class="ql-font-huge">Your product cost is lower than your competition </span></li><li><strong style="background-color: transparent;" class="ql-font-huge">100:</strong><span style="background-color: transparent;" class="ql-font-huge"> Your product is priced at the same level as your competition</span></li></ul></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de" id="strategies"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><h2><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading03">Competitive pricing strategies</span></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">Just like no two businesses are alike, no two price competitiveness strategies are alike. Here are some competitive </span><a href="https://quickbooks.intuit.com/r/midsize-business/pricing-strategy-models/" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="" data-action="interacted" data-object="content" data-object-detail="" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="pricing strategy models" style="background-color: transparent; color: rgb(17, 85, 204);" class="ql-font-huge">pricing strategy models</a><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge"> that you can implement for your business: </span></p><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">Low-price</span></h3><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">Low-price competing pricing consists of a company setting prices lower than competitors to win customers over and break into new markets. A common example of low-price competitive strategies is in retail, where giant discount stores are known to be cost-effective. And while they usually carry the same items as competitors, they are often priced lower. </span></p><p><br></p><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">High-price</span></h3><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">Just the opposite of a low-price strategy, a high-price strategy is when a company sets its prices on goods and services higher than the market average. This, in turn, positions the brand and products as “luxury” or “superior,” driving market demand. You can see this pricing strategy with specialty food items, where high-end chocolates or organic produce is priced higher than competitors, usually do to higher quality. </span></p><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">Matched price</span></h3><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">A somewhat middle ground between low and high-price strategies, the matched price strategy involves matching competitor pricing. This allows a company to avoid price wars and maintain its position in the market, allowing them to remain competitive. </span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">Grocery stores often use this strategy, where their pricing fluctuates based on competitors' prices. Additionally, many stores have a “price match guarantee,” where you can purchase the item at their store at a lower price than a competitor. </span></p><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">Penetration pricing</span></h3><p><a href="https://quickbooks.intuit.com/r/midsize-business/penetration-pricing/" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="" data-action="interacted" data-object="content" data-object-detail="" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Penetration pricing" style="background-color: transparent; color: rgb(17, 85, 204);" class="ql-font-huge">Penetration pricing</a><span style="background-color: transparent; color: rgb(102, 102, 102);" class="ql-font-huge"> </span><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">is where a business sets prices lower than competitors to gain market share, similar to a low-price strategy. After the business attracts customers, they will likely raise prices steadily to recoup any lost profits.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">For example, streaming services initially set their prices at a low cost and have raised prices multiple times over the last few years, sometimes more than once a year. </span></p><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">Promotional pricing</span></h3><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">When a company engages in </span><a href="https://quickbooks.intuit.com/r/midsize-business/promotional-pricing/" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="" data-action="interacted" data-object="content" data-object-detail="" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="promotional pricing" style="background-color: transparent; color: rgb(17, 85, 204);" class="ql-font-huge">promotional pricing</a><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">, it temporarily reduces the price of a product (or products) to increase short-term sales. The company can use this strategy to attract new customers and clear out any excess inventory. </span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">A well-known example of promotional pricing is seasonal sales, including Black Friday, Cyber Monday, and Prime Day. </span></p><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">Captive pricing</span></h3><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">A </span><a href="https://quickbooks.intuit.com/r/midsize-business/psychological-pricing/" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="" data-action="interacted" data-object="content" data-object-detail="" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="psychological pricing strategy" style="background-color: transparent; color: rgb(17, 85, 204);" class="ql-font-huge">psychological pricing strategy</a><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge"> is captive pricing, where you sell one product at a low price but sell the complementary (or often necessary) products to use that product at a much higher premium price. </span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">An example of captive pricing is a printer. Even low-end printers require customers to regularly buy ink at a premium price. </span></p><h3><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading04">Bundle pricing</span></h3><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">Bundle pricing is a relatively common competitive pricing practice where you sell multiple complementary products or services together at a discounted rate. If these products were to be bought individually, the price would ultimately be higher. This strategy encourages customers to purchase additional items since they get a deal and often become repeat customers. </span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">You can find examples of bundle pricing at fast-food restaurants, where you can buy a sandwich, fries, and a drink together at a lower price than if you buy all items separately.</span></p></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de"></div></div><div><div id="" data-testid="Container" data-tracking="container" class="Container_module_bg__95b0f60b Container_module_white__95b0f60b radius-none elevation-none"><div class="Container_module_container__95b0f60b Container_module_medium__95b0f60b"><div id="" data-testid="ContainerItem" data-tracking="container_item_1" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_wfill__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none"><div><div data-testid="Image" data-tracking="image" class="adaptive-img Image_alignCenter__ad19fbe8"><div class="Image_wrapperDiv__ad19fbe8" data-testid="image-div"> <picture originalLqipUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-technique-uses-image-us-en?wid=748&fmt=webp-alpha&qlt=10" mobileMediaFileType="" imagesPreloadConfig="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png" desktopMediaFileQuality="70" mobileOriginalMediaUrl="" mobileMediaFileQuality="70" mediaTabletThumbnail="" tabletMediaFileQuality="70" mediaMobileThumbnail="" tabletMediaFileType="" mobileMediaDynamicUrl="" tabletMediaDynamicUrl="" desktopMediaDynamicUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-technique-uses-image-us-en?wid=748&fmt=webp-alpha&qlt=10" tabletOriginalMediaUrl="" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png" desktopMediaFileType="" ssrContext="[object Object]" pricingContext="[object Object]" index="0"><img class="Image_d6Colwidth__ad19fbe8 Image_t12Colwidth__ad19fbe8 Image_m12Colwidth__ad19fbe8 Image_imageTag__ad19fbe8" src="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png" alt="Competitive pricing strategies like low-price and matched price." loading="lazy" originalLqipUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-technique-uses-image-us-en?wid=748&fmt=webp-alpha&qlt=10" mobileMediaFileType="" imagesPreloadConfig="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png" desktopMediaFileQuality="70" mobileOriginalMediaUrl="" mobileMediaFileQuality="70" mediaTabletThumbnail="" tabletMediaFileQuality="70" mediaMobileThumbnail="" tabletMediaFileType="" mobileMediaDynamicUrl="" tabletMediaDynamicUrl="" desktopMediaDynamicUrl="https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-technique-uses-image-us-en?wid=748&fmt=webp-alpha&qlt=10" tabletOriginalMediaUrl="" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png" desktopMediaFileType="" ssrContext="[object Object]" pricingContext="[object Object]" index="0"/></picture> </div></div></div></div></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de" id="analysis"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><h2><span class="ql-font-heading03" style="background-color: transparent; color: rgb(0, 0, 0);">Conducting a competitive price analysis</span></h2><p><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">Competitive pricing is all about knowing your market and industry peers as much as possible—from products to pricing and everything in between. </span></p><p><br></p><p><strong class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">Follow these steps to conduct a competitive pricing analysis:</strong></p><p><br></p><ol><li><strong class="ql-font-huge" style="background-color: transparent;">Identify your competitors</strong><span class="ql-font-huge" style="background-color: transparent;">, both direct and indirect. Direct competitors offer similar products and services to the same target market you do, whereas indirect competitors provide alternate solutions.</span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Gather information on your competitors</strong><span class="ql-font-huge" style="background-color: transparent;">, such as product comparison, price information (including discounts), and distribution channels. </span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Analyze your pricing strategy</strong><span class="ql-font-huge" style="background-color: transparent;"> against competitors. Are they higher or lower? Is there a strategy behind any major deviation?</span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Evaluate your offering</strong><span class="ql-font-huge" style="background-color: transparent;"> and your unique strengths. How do customers perceive the value of your product or brand?</span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Choose your pricing strategy</strong><span class="ql-font-huge" style="background-color: transparent;">, and set attainable goals. </span></li><li><strong class="ql-font-huge" style="background-color: transparent;">Monitor sales activity</strong><span class="ql-font-huge" style="background-color: transparent;"> regularly to adjust strategy as needed. </span></li></ol><p><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">Note that monitoring sales activity and changing strategy as needed is critical.</span></p></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de" id="benefits"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><h2><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading03">Benefits and downfalls of competitive pricing</span></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">Competitive pricing can be cost-effective and easy to implement, especially for small or midsize businesses that don’t have the resources to perform extensive market analyses. By pricing products the same as larger entities, you’re benefiting from the competitive intelligence gathered and market research conducted by industry leaders.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">However, if you’re a smaller manufacturer, setting competitive rates can be perilous if you disregard production costs. You can match the prices of larger companies, but you may not have the resources to sustain those prices if your profit margins are too slim. An unyielding commitment to competition-based models could drain available capital and trigger adverse financial outcomes.</span></p></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de" id="competitive-pricing"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><h2><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading03">Put a competitive pricing strategy in place</span></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">There are many competitive pricing strategies, and not everyone is best for every business. There are some tips, however, for selecting a winning strategy to overtake your competition and </span><a href="https://www.intuit.com/enterprise/" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="" data-action="interacted" data-object="content" data-object-detail="" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="boost productivity" style="background-color: transparent; color: rgb(17, 85, 204);" class="ql-font-huge">boost productivity</a><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-huge">:</span></p><p><br></p><ul><li><strong style="background-color: transparent;" class="ql-font-huge">Be flexible. </strong><span style="background-color: transparent;" class="ql-font-huge">After some time, you might find that you’re not seeing the desired results. Set a deadline for progress and try a new strategy if you aren’t meeting goals. </span></li><li><strong style="background-color: transparent;" class="ql-font-huge">Consider your brand.</strong><span class="ql-font-huge" style="background-color: transparent;"> Before choosing a competition-based pricing strategy, consider your brand image and values. Will this strategy align with the image you’ve created for yourself? </span></li><li><strong style="background-color: transparent;" class="ql-font-huge">Be mindful of price wars. </strong><span class="ql-font-huge" style="background-color: transparent;">Making prices too high or too low could ultimately hurt your profitability.</span></li></ul></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de"></div></div><div><div class="core-block-container" data-testid="ReusableBlocks" data-tracking="reusable_blocks"><div id="" data-testid="Container" data-tracking="container" class="Container_module_bg__95b0f60b Container_module_white__95b0f60b radius-none elevation-none"><div class="Container_module_container__95b0f60b Container_module_medium__95b0f60b"><div id="" data-testid="ContainerItem" data-tracking="container_item_1" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_w33__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none"><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Xxsmall__8c1373de Spacer_module_tablet_Xxsmall__8c1373de Spacer_module_desktop_Xxsmall__8c1373de"></div></div></div></div><div id="" data-testid="ContainerItem" data-tracking="container_item_2" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_w70__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none ContainerItem_module_padding__05f0dad5 ContainerItem_module_paddingRight__05f0dad5"><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Small__8c1373de Spacer_module_tablet_Small__8c1373de Spacer_module_desktop_Small__8c1373de"></div><div data-testid="Image" data-tracking="image" class="adaptive-img Image_alignLeft__ad19fbe8"><a class="link" data-testid="image-link" href="https://www.intuit.com/enterprise/" target="_blank" data-ui-access-point="" data-ui-object-detail="A happy, smiling and cheerful young black woman or senior construction industry worker standing at a building site. A professional female employee working at housing or property development location" data-object="content" data-ui-object="image" data-sku="" data-action="interacted" data-ui-action="clicked"> <picture originalLqipUrl="https://quickbooks.intuit.com/dm//image/intuitprod/cta-1-complex-business-image-us-en?wid=700&fmt=jpg&qlt=10,0&resMode=sharp2&op_usm=1.75,0.3,2,0&jpegSize=20" mobileMediaFileType="" imagesPreloadConfig="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/cta-1-complex-business-image-us-en.jpg" desktopMediaFileQuality="70" mobileOriginalMediaUrl="" mobileMediaFileQuality="70" mediaTabletThumbnail="" tabletMediaFileQuality="70" mediaMobileThumbnail="" tabletMediaFileType="" mobileMediaDynamicUrl="" tabletMediaDynamicUrl="" desktopMediaDynamicUrl="https://quickbooks.intuit.com/dm//image/intuitprod/cta-1-complex-business-image-us-en?wid=700&fmt=jpg&qlt=10,0&resMode=sharp2&op_usm=1.75,0.3,2,0&jpegSize=20" tabletOriginalMediaUrl="" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/cta-1-complex-business-image-us-en.jpg" desktopMediaFileType="webp" ssrContext="[object Object]" pricingContext="[object Object]" index="1"><img class="Image_d12Colwidth__ad19fbe8 Image_t12Colwidth__ad19fbe8 Image_m12Colwidth__ad19fbe8 Image_imageTag__ad19fbe8" src="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/cta-1-complex-business-image-us-en.jpg" alt="A person in a construction site smiles while talking on her phone." loading="lazy" originalLqipUrl="https://quickbooks.intuit.com/dm//image/intuitprod/cta-1-complex-business-image-us-en?wid=700&fmt=jpg&qlt=10,0&resMode=sharp2&op_usm=1.75,0.3,2,0&jpegSize=20" mobileMediaFileType="" imagesPreloadConfig="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/cta-1-complex-business-image-us-en.jpg" desktopMediaFileQuality="70" mobileOriginalMediaUrl="" mobileMediaFileQuality="70" mediaTabletThumbnail="" tabletMediaFileQuality="70" mediaMobileThumbnail="" tabletMediaFileType="" mobileMediaDynamicUrl="" tabletMediaDynamicUrl="" desktopMediaDynamicUrl="https://quickbooks.intuit.com/dm//image/intuitprod/cta-1-complex-business-image-us-en?wid=700&fmt=jpg&qlt=10,0&resMode=sharp2&op_usm=1.75,0.3,2,0&jpegSize=20" tabletOriginalMediaUrl="" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/cta-1-complex-business-image-us-en.jpg" desktopMediaFileType="webp" ssrContext="[object Object]" pricingContext="[object Object]" index="1"/></picture> </a></div></div></div></div><div id="" data-testid="ContainerItem" data-tracking="container_item_1" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_w70__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none ContainerItem_module_padding__05f0dad5 ContainerItem_module_paddingRight__05f0dad5"><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 grey"><div class="text"><div class='resp-text-wrapper'><p><strong class="ql-font-heading04">Unlock growth for your complex business</strong></p><p><span class="ql-font-large" style="color: rgb(0, 0, 0);">Power your accounting, marketing, HR and more in an AI-powered solution that scales across your business.</span></p></div></div></div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Regular__8c1373de Spacer_module_tablet_Regular__8c1373de Spacer_module_desktop_Regular__8c1373de"></div><div class="align-left"><a data-testid="button" data-tracking="button" data-is-sandbox-pubsub="false" class="Button_button__afa656cf Button_rwSmall__afa656cf Button_rwPrimary__afa656cf align-left" target="_blank" href="https://www.intuit.com/enterprise/" title="" data-ui-access-point="" data-ui-object-detail="Start here IES" data-object="content" data-ui-object="button" data-sku="" data-action="interacted" data-ui-action="clicked" blockName="qbmds/button" ssrContext="[object Object]" pricingContext="[object Object]" index="0"><span class="Button_buttonText__afa656cf"><div>Start here</div></span></a></div></div></div></div><div id="" data-testid="ContainerItem" data-tracking="container_item_1" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_w33__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none"><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Xxsmall__8c1373de Spacer_module_tablet_Xxsmall__8c1373de Spacer_module_desktop_Xxsmall__8c1373de"></div></div></div></div></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de" id="midsize-business"></div></div><div><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 Responsivetext_blackColor__68da22c6 Responsivetext_responsivePadding__68da22c6 Responsivetext_responsiveMargin__68da22c6" style="max-width:740px"><div class="text"><div class='resp-text-wrapper'><h2><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-heading03">Navigate midsize business challenges and opportunities</span></h2><p><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);">Choose the pricing techniques that will help set your business apart from the competition. And while you’re hyper-focused on sales activity, don’t forget about different </span><a href="https://quickbooks.intuit.com/medium-sized-business/" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="accounting software" data-ui-access-point="" data-sku="" style="background-color: transparent; color: rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer" class="ql-font-huge" data-wa-link="" data-object-detail="">accounting software</a><span class="ql-font-huge" style="background-color: transparent; color: rgb(0, 0, 0);"> like QuickBooks that can help increase efficiency.</span></p></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Large__8c1373de" id="faq"></div></div><div><div data-testid="RwAccordion" data-tracking="accordion" class="RwAccordion_accordion__bd902993 RwAccordion_accordion_Rounded__bd902993"><div style="background-color:#ffffff" class="RwAccordion_accordionContainer__bd902993"><h3 data-testid="heading" class="Heading_module_heading1__b8037b06 Heading_module_bold__b8037b06 RwAccordion_accordion__title__bd902993 Heading_module_centerAligned__b8037b06 Heading_module_blackColor__b8037b06">Competitive pricing FAQ</h3><div data-testid="accordion" class="Accordion_accordion__e05037de"><div class="AccordionItem_itemContainer__d7242139"><div class="item" data-testid="accordionItem" data-ax-id=""><button class="AccordionItem_toggle__d7242139" data-testid="accItemButton" aria-expanded="false" aria-controls="panel-a9dd3b99-9b55-406e-ad22-cac0db479f43-0" id="accordion-a9dd3b99-9b55-406e-ad22-cac0db479f43-0" tabindex="0" data-tracking="accordion_item_1" data-survey-screen="" fci-interaction="" data-ui-object-detail="What are examples of competitive costs?" landing-page-type="" data-refer-screen="" data-survey-status="" data-ui-object="accordion_item_1" data-sku="" data-object-detail="" data-ui-action="displayed" data-ui-access-point="" data-survey-name="" data-screen="" data-object="content" data-scope-area="" data-survey-screen-status="" data-action="interacted" data-refer-ui-access-point="" ssrContext="[object Object]"><div style="color:#000000;font-size:;font-weight:400">What are examples of competitive costs?</div><div class="AccordionItem_blackArrow__d7242139"></div></button><div id="panel-a9dd3b99-9b55-406e-ad22-cac0db479f43-0" aria-labelledby="accordion-a9dd3b99-9b55-406e-ad22-cac0db479f43-0" role="region" class="AccordionItem_itemPanel__d7242139"><div data-testid="animHeight" style="height:0;overflow:hidden" aria-hidden="true" class="rah-static rah-static--height-zero"><div style="transition:opacity 417ms ease 0ms;-webkit-transition:opacity 417ms ease 0ms;opacity:0"><div class="AccordionItem_content__d7242139"><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 grey"><div class="text"><div class='resp-text-wrapper'><p><span style="background-color: transparent; color: rgb(67, 67, 67);" class="ql-font-large">Competitive costs are the expenses a company spends to manufacture and sell its goods or services at a price that is in line with competitors. These costs can be direct, like labor, materials, and overhead, or indirect, like marketing costs, customer service, and distribution.</span></p></div></div></div></div></div></div></div></div></div><div class="AccordionItem_itemContainer__d7242139"><div class="item" data-testid="accordionItem" data-ax-id=""><button class="AccordionItem_toggle__d7242139" data-testid="accItemButton" aria-expanded="false" aria-controls="panel-99f95d4e-f1d1-46f4-9011-c152f6bdca5d-1" id="accordion-99f95d4e-f1d1-46f4-9011-c152f6bdca5d-1" tabindex="0" data-tracking="accordion_item_2" data-survey-screen="" fci-interaction="" data-ui-object-detail="What are the disadvantages of competition?" landing-page-type="" data-refer-screen="" data-survey-status="" data-ui-object="accordion_item_2" data-sku="" data-object-detail="" data-ui-action="displayed" data-ui-access-point="" data-survey-name="" data-screen="" data-object="content" data-scope-area="" data-survey-screen-status="" data-action="interacted" data-refer-ui-access-point="" ssrContext="[object Object]"><div style="color:#000000;font-size:;font-weight:400">What are the disadvantages of competition?</div><div class="AccordionItem_blackArrow__d7242139"></div></button><div id="panel-99f95d4e-f1d1-46f4-9011-c152f6bdca5d-1" aria-labelledby="accordion-99f95d4e-f1d1-46f4-9011-c152f6bdca5d-1" role="region" class="AccordionItem_itemPanel__d7242139"><div data-testid="animHeight" style="height:0;overflow:hidden" aria-hidden="true" class="rah-static rah-static--height-zero"><div style="transition:opacity 417ms ease 0ms;-webkit-transition:opacity 417ms ease 0ms;opacity:0"><div class="AccordionItem_content__d7242139"><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 grey"><div class="text"><div class='resp-text-wrapper'><p><span style="background-color: transparent; color: rgb(67, 67, 67);" class="ql-font-large">The key disadvantages of competition include the fact that it can lead to dishonesty and unethical behavior, it can be unfair, as well as create stress and pressure.</span></p></div></div></div></div></div></div></div></div></div><div class="AccordionItem_itemContainer__d7242139"><div class="item" data-testid="accordionItem" data-ax-id=""><button class="AccordionItem_toggle__d7242139" data-testid="accItemButton" aria-expanded="false" aria-controls="panel-625bd6be-390f-487e-9557-236ac4dbacf6-2" id="accordion-625bd6be-390f-487e-9557-236ac4dbacf6-2" tabindex="0" data-tracking="accordion_item_3" data-survey-screen="" fci-interaction="" data-ui-object-detail="Does competitive price mean cheap?" landing-page-type="" data-refer-screen="" data-survey-status="" data-ui-object="accordion_item_3" data-sku="" data-object-detail="" data-ui-action="displayed" data-ui-access-point="" data-survey-name="" data-screen="" data-object="content" data-scope-area="" data-survey-screen-status="" data-action="interacted" data-refer-ui-access-point="" ssrContext="[object Object]"><div style="color:#000000;font-size:;font-weight:400">Does competitive price mean cheap?</div><div class="AccordionItem_blackArrow__d7242139"></div></button><div id="panel-625bd6be-390f-487e-9557-236ac4dbacf6-2" aria-labelledby="accordion-625bd6be-390f-487e-9557-236ac4dbacf6-2" role="region" class="AccordionItem_itemPanel__d7242139"><div data-testid="animHeight" style="height:0;overflow:hidden" aria-hidden="true" class="rah-static rah-static--height-zero"><div style="transition:opacity 417ms ease 0ms;-webkit-transition:opacity 417ms ease 0ms;opacity:0"><div class="AccordionItem_content__d7242139"><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 grey"><div class="text"><div class='resp-text-wrapper'><p><span style="background-color: transparent; color: rgb(0, 0, 0);" class="ql-font-large">A competitive price doesn’t necessarily mean cheap or the lowest price. A competitive price can be below, above, or equal to the competition, but within the range your customers are willing to pay.</span></p></div></div></div></div></div></div></div></div></div><script data-testid="schema-script" type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What are examples of competitive costs?","acceptedAnswer":{"@type":"Answer","text":"Competitive costs are the expenses a company spends to manufacture and sell its goods or services at a price that is in line with competitors. 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A competitive price can be below, above, or equal to the competition, but within the range your customers are willing to pay."}}]}</script></div></div></div></div><div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Large__8c1373de Spacer_module_tablet_Large__8c1373de Spacer_module_desktop_Xlarge__8c1373de"></div></div><div><div id="" data-testid="Container" data-tracking="container" class="Container_module_bg__95b0f60b Container_module_white__95b0f60b radius-none elevation-none"><div class="Container_module_container__95b0f60b Container_module_medium__95b0f60b"><div id="" data-testid="ContainerItem" data-tracking="container_item_1" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_w30__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none"><div><div data-testid="spacer" class="Spacer_module_xxsmall__8c1373de Spacer_module_mobile_Xxsmall__8c1373de Spacer_module_tablet_Xxsmall__8c1373de 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data-object="content" data-ui-action="clicked" data-ui-object="button" data-ui-access-point="QrcContentCard" data-ui-object-detail="10 easy steps to conduct a competitive analysis to grow your business" data-tracking="qrc_content_card_content"><p class="QrcContentCard_contentCategoryTitle__08c6c635">Starting a business</p><p class="QrcContentCard_contentArticleTitle__08c6c635">10 easy steps to conduct a competitive analysis to grow your business</p><p class="QrcContentCard_contentDate__08c6c635">January 25, 2022</p></div></a></div></span></div></div></div><div><div class="core-block-container" data-testid="ReusableBlocks" data-tracking="reusable_blocks"><div class="core-block-container" data-testid="ReusableBlocks" data-tracking="reusable_blocks" data-pzn-placement="SBSEGQBMCRQBKS34915BlogEcosystemRelatedProducts" data-pzn-id="259eb3a0-00ab-11ef-b44f-05958c251558" data-pzn-action="im" data-pzn-workflow="marketing"><div data-testid="QrcLeadGenFloatBar" 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27.7071C14.1054 27.5196 14 27.2652 14 27V20.387L21.051 22.738C21.6678 22.9424 22.3342 22.9424 22.951 22.738L30 20.387V27C30 27.2652 29.8946 27.5196 29.7071 27.7071C29.5196 27.8946 29.2652 28 29 28Z' fill='white'/%3e%3c/svg%3e" alt="Mail icon" class="QrcLeadGenFloatBar_mailIcon__85664e04"/><h6 data-testid="heading" class="Heading_module_heading6__b8037b06 Heading_module_bold__b8037b06 Heading_module_qrcLeadGenFloatBar__b8037b06 Heading_module_centerAligned__b8037b06 Heading_module_blackColor__b8037b06">Explore what you can do with QuickBooks</h6><div class="QrcLeadGenFloatBar_buttonContainer__85664e04"><div class="align-left"><button data-testid="button" data-tracking="button" data-is-sandbox-pubsub="false" class="Button_button__afa656cf Button_rwSmall__afa656cf Button_rwPrimary__afa656cf align-left" href="" title="" data-ui-object-detail="Start here" landing-page-type="" data-refer-screen="" data-ui-object="button" data-sku="" data-object-detail="" data-ui-action="clicked" 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data-pzn-placement="SBSEGQBMCRQBKS34915BlogEcosystemRelatedProducts" data-pzn-id="259eb3a0-00ab-11ef-b44f-05958c251558" data-pzn-action="im" data-pzn-workflow="marketing"></div><div data-testid="RwCardsContainer" data-tracking="rw_cards_container" class="RwCardsContainer_cardsContainer__707c2247" data-pzn-placement="SBSEGQBMCRQBKS34915BlogEcosystemRelatedProducts" data-pzn-id="259eb3a0-00ab-11ef-b44f-05958c251558" data-pzn-action="im" data-pzn-workflow="marketing"><div class="RwCardsContainer_container__707c2247" style="background-color:#f3f2ef"><div class="RwCardsContainer_textContainer__707c2247 RwCardsContainer_black__707c2247" data-testid="rw-text-container"><h2 data-testid="heading" class="Heading_module_heading1__b8037b06 Heading_module_bold__b8037b06 RwCardsContainer_containerHeader__707c2247 RwCardsContainer_black__707c2247 center Heading_module_grey__b8037b06" style="max-width:550px">Explore what you can do with QuickBooks</h2><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 RwCardsContainer_subhead__707c2247 RwCardsContainer_black__707c2247 grey"></div></div><div data-testid="RwCarousel" data-tracking="carousel" class="RwCarousel_rwGroup__13cb1309 RwCarousel_tablet2Col__13cb1309"><div class="RwCarousel_carouselWrapper__13cb1309"><div class="RwCarousel_carouselContainer__13cb1309 RwCarousel_active__13cb1309"><div class="RwCarousel_carouselItem3__13cb1309"><div data-testid="RwCard" data-tracking="rw_card_1" class="RwCard_rwCard__a3a35f86 RwCard_centered__a3a35f86" aria-hidden="false"><div data-testid="Image" data-tracking="image" class="adaptive-img Image_alignLeft__ad19fbe8 RwCard_cardIcon__a3a35f86 RwCard_centered__a3a35f86"><div class="Image_wrapperDiv__ad19fbe8" data-testid="image-div"> <picture imagesPreloadConfig="" desktopMediaDynamicUrl="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/reports-icon-feature.svg" desktopMediaFileQuality="70" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/reports-icon-feature.svg" desktopMediaFileType="webp"><img class="Image_imageTag__ad19fbe8" src="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/reports-icon-feature.svg" alt="Image Alt Text" loading="lazy" imagesPreloadConfig="" desktopMediaDynamicUrl="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/reports-icon-feature.svg" desktopMediaFileQuality="70" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/reports-icon-feature.svg" desktopMediaFileType="webp"/></picture> </div></div><div class="RwCard_dataContainer__a3a35f86 RwCard_centered__a3a35f86 heading-4" data-testid="heading-container"><h3 data-testid="heading" class="Heading_module_heading4__b8037b06 Heading_module_bold__b8037b06 RwCard_rwCardHeader__a3a35f86 RwCard_centered__a3a35f86 none-aligned Heading_module_grey__b8037b06">See profit at a glance</h3><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 RwCard_subhead__a3a35f86 RwCard_centered__a3a35f86 grey" style="max-width:306px"><div class="text"><div class='resp-text-wrapper'><div class="ql-align-center">Get a clear view of what you make and spend over time.</div></div></div></div><div data-testid="cta-container" class="RwCard_ctaLinkContainer__a3a35f86 RwCard_centered__a3a35f86"><div class="align-left"><a data-testid="button" data-tracking="button" data-is-sandbox-pubsub="false" class="Button_button__afa656cf Button_rwMedium__afa656cf Button_rwPrimary__afa656cf RwCard_rwCta__a3a35f86 RwCard_centered__a3a35f86 align-left" aria-label="See plans" href="https://quickbooks.intuit.com/accounting/#pricing" title="See plans" data-ui-access-point="" data-wa-link="see-plans-accounting" data-ui-object-detail="See plans" data-object="content" data-ui-object="button" data-sku="" data-action="interacted" data-ui-action="clicked" blockName="qbmds/button" tabindex="0"><span class="Button_buttonText__afa656cf">See plans</span></a></div><div class="RwCard_link__a3a35f86 RwCard_centered__a3a35f86"><a class="Link_link__ef683efb Link_rwPrimary__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/medium-sized-business/?cid=cdist_wblog_eco_acct" title="Explore accounting" target="" rel="" data-ui-access-point="" data-wa-link="explore-accounting" data-ui-object-detail="Explore accounting" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" tabindex="0"><span class="Link_alignLeft__ef683efb">Explore accounting</span></a></div></div></div></div></div><div class="RwCarousel_carouselItem3__13cb1309"><div data-testid="RwCard" data-tracking="rw_card_2" class="RwCard_rwCard__a3a35f86 RwCard_centered__a3a35f86" aria-hidden="false"><div data-testid="Image" data-tracking="image" class="adaptive-img Image_alignLeft__ad19fbe8 RwCard_cardIcon__a3a35f86 RwCard_centered__a3a35f86"><div class="Image_wrapperDiv__ad19fbe8" data-testid="image-div"> <picture imagesPreloadConfig="" desktopMediaDynamicUrl="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/auto-payroll-icon-feature.svg" desktopMediaFileQuality="70" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/auto-payroll-icon-feature.svg" desktopMediaFileType="webp"><img class="Image_imageTag__ad19fbe8" src="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/auto-payroll-icon-feature.svg" alt="Teal blue circle with a white icon of a credit card with a circle of arrows in the top right corner" loading="lazy" imagesPreloadConfig="" desktopMediaDynamicUrl="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/auto-payroll-icon-feature.svg" desktopMediaFileQuality="70" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/auto-payroll-icon-feature.svg" desktopMediaFileType="webp"/></picture> </div></div><div class="RwCard_dataContainer__a3a35f86 RwCard_centered__a3a35f86 heading-4" data-testid="heading-container"><h3 data-testid="heading" class="Heading_module_heading4__b8037b06 Heading_module_bold__b8037b06 RwCard_rwCardHeader__a3a35f86 RwCard_centered__a3a35f86 none-aligned Heading_module_grey__b8037b06">Pay your team</h3><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 RwCard_subhead__a3a35f86 RwCard_centered__a3a35f86 grey" style="max-width:306px"><div class="text"><div class='resp-text-wrapper'><div class="ql-align-center">Get payroll done right, and payroll taxes done for you.</div></div></div></div><div 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href="https://quickbooks.intuit.com/payroll/?cid=cdist_wblog_eco " title="Explore payroll" target="" rel="" data-ui-access-point="" data-wa-link="explore-payroll" data-ui-object-detail="Explore payroll" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" tabindex="0"><span class="Link_alignLeft__ef683efb">Explore payroll</span></a></div></div></div></div></div><div class="RwCarousel_carouselItem3__13cb1309"><div data-testid="RwCard" data-tracking="rw_card_3" class="RwCard_rwCard__a3a35f86 RwCard_centered__a3a35f86" aria-hidden="false"><div data-testid="Image" data-tracking="image" class="adaptive-img Image_alignLeft__ad19fbe8 RwCard_cardIcon__a3a35f86 RwCard_centered__a3a35f86"><div class="Image_wrapperDiv__ad19fbe8" data-testid="image-div"> <picture imagesPreloadConfig="" desktopMediaDynamicUrl="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/time-tracking-icon-feature.svg" desktopMediaFileQuality="70" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/time-tracking-icon-feature.svg" desktopMediaFileType="webp"><img class="Image_imageTag__ad19fbe8" src="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/time-tracking-icon-feature.svg" alt="Image Alt Text" loading="lazy" imagesPreloadConfig="" desktopMediaDynamicUrl="" mediaDesktopThumbnail="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/time-tracking-icon-feature.svg" desktopMediaFileQuality="70" desktopOriginalMediaUrl="https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/shared/icon-feature/time-tracking-icon-feature.svg" desktopMediaFileType="webp"/></picture> </div></div><div class="RwCard_dataContainer__a3a35f86 RwCard_centered__a3a35f86 heading-4" data-testid="heading-container"><h3 data-testid="heading" class="Heading_module_heading4__b8037b06 Heading_module_bold__b8037b06 RwCard_rwCardHeader__a3a35f86 RwCard_centered__a3a35f86 none-aligned Heading_module_grey__b8037b06">Track and manage time</h3><div id="" data-testid="Responsivetext" class="Responsivetext_responsivetext__68da22c6 RwCard_subhead__a3a35f86 RwCard_centered__a3a35f86 grey" style="max-width:306px"><div class="text"><div class='resp-text-wrapper'><div class="ql-align-center">Track, adjust, and approve your team's hours on any device.</div></div></div></div><div data-testid="cta-container" class="RwCard_ctaLinkContainer__a3a35f86 RwCard_centered__a3a35f86"><div class="align-left"><a data-testid="button" data-tracking="button" data-is-sandbox-pubsub="false" class="Button_button__afa656cf Button_rwMedium__afa656cf Button_rwPrimary__afa656cf RwCard_rwCta__a3a35f86 RwCard_centered__a3a35f86 align-left" aria-label="See plans" href="https://quickbooks.intuit.com/time-tracking/pricing/?cid=cdist_wblog_eco" title="See plans" data-ui-access-point="" data-wa-link="see-plans-tt" 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Eligibility criteria may apply to certain products. When customers no longer have an active, paid subscription, they will not be eligible to receive benefits. Phone and messaging premium support is available 24/7. Support hours exclude occasional downtime due to system and server maintenance, company events, observed U.S. holidays and events beyond our control. Intuit reserves the right to change these hours without notice. Terms, conditions, pricing, service, support options, and support team members are subject to change without notice.</p> <p><br></p> <p><br></p> <p>3. For hours of support and how to contact support, <a href="https://quickbooks.intuit.com/learn-support/en-us/help-article/account-management/contact-quickbooks-products-services-support/L7lDnkKLB_US_en_US" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="click here" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="contact-support-disc" data-object-detail="">click here</a>.</p> <p><br></p> <p><br></p> <p>4. With our Tax Penalty Protection: If you receive a tax notice and send it to us within 15-days of the tax notice we will cover the payroll tax penalty, up to $25,000. Additional conditions and restrictions apply. See more information about the guarantee here: <a href="https://payroll.intuit.com/disclosure/" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="https://payroll.intuit.com/disclosure/" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="payroll-disc" data-object-detail="">https://payroll.intuit.com/disclosure/</a>.</p> <p><br></p> <p><br></p> <p>Terms, conditions, pricing, special features, and service and support options subject to change without notice.</p> <p><br></p> <p><br></p> <p><strong>QuickBooks Payments:</strong> QuickBooks Payments account subject to eligibility criteria, credit, and application approval. Subscription to QuickBooks Online required. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit <a href="https://www.intuit.com/legal/licenses/payment-licenses/" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="https://www.intuit.com/legal/licenses/payment-licenses/" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="payment-licenses-disc" data-object-detail="">https://www.intuit.com/legal/licenses/payment-licenses/</a>.</p> <p><br></p> <p><br></p> <p><strong>QuickBooks Money:</strong> QuickBooks Money is a standalone Intuit offering that includes QuickBooks Payments and QuickBooks Checking. Intuit accounts are subject to eligibility criteria, credit, and application approval. Banking services provided by and the QuickBooks Visa® Debit Card is issued by Green Dot Bank, Member FDIC, pursuant to license from Visa U.S.A., Inc. Visa is a registered trademark of Visa International Service Association. QuickBooks Money <a href="https://quickbooks.intuit.com/payments/legal/qbmoneycard/toc92020/greendot/" data-action="interacted" data-object="content" data-ui-action="clicked" data-ui-object="link" data-ui-object-detail="Deposit Account Agreement" data-ui-access-point="" data-sku="" target="_blank" rel="noopener noreferrer" data-wa-link="deposit-account-disc" data-object-detail="">Deposit Account Agreement</a> applies. Banking services and debit card opening are subject to identity verification and approval by Green Dot Bank. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.</p> <p><br></p> <p><br></p> <p><strong>QuickBooks Commerce Integration:</strong> QuickBooks Online and QuickBooks Commerce sold separately. Integration available.</p> <p><br></p> <p><br></p> <p><strong>QuickBooks Live Bookkeeping Guided Setup:</strong> The QuickBooks Live Bookkeeping Guided Setup is a one-time virtual session with a QuickBooks expert. It’s available to new QuickBooks Online monthly subscribers who are within the first 30 days of their subscription. The QuickBooks Live Bookkeeping Guided Setup service includes: providing the customer with instructions on how to set up chart of accounts; customized invoices and setup reminders; connecting bank accounts and credit cards. The QuickBooks Live Bookkeeping Guided Setup is not available for QuickBooks trial and QuickBooks Self Employed offerings, and does not include desktop migration, Payroll setup or services. Your expert will only guide the process of setting up a QuickBooks Online account. Terms, conditions, pricing, special features, and service and support options subject to change without notice.</p> <p><br></p> <p><br></p> <p><strong>QuickBooks Time tracking:</strong> Additional fees may apply. Time tracking included in the QuickBooks Online Payroll Premium and Elite subscription services. Features vary. The QuickBooks Time mobile app works with iPhone, iPad, and Android phones and tablets. Devices sold separately; data plan required. Not all features are available on the mobile apps and mobile browser. QuickBooks Time mobile access is included with your QuickBooks Online Payroll Premium and Elite subscription at no additional cost. Data access is subject to cellular/internet provider network availability and occasional downtime due to system and server maintenance and events beyond your control. Product registration required.</p></span></li></ul></li></ul></div></div></div></div></div><div data-testid="Codeblock" class="root" data-pzn-placement="SBSEGQBMCRQBKS34915BlogEcosystemRelatedProducts" data-pzn-id="259eb3a0-00ab-11ef-b44f-05958c251558" data-pzn-action="im" data-pzn-workflow="marketing"><div class="innerhtml"><script> function loadedHandler() { function onFsReady() { window[window._fs_namespace].event("Experiment Viewed", { id: '259eb3a0-00ab-11ef-b44f-05958c251558', name: 'SBSEGQBMCRQBKS34915BlogEcosystemRelatedProducts_Treatment_mid_buss' }); }; if (window._fs_namespace && typeof window[window._fs_namespace] === "function") { onFsReady(); } } window.addEventListener("load", loadedHandler); </script></div></div></div></div><div><div class="core-block-container" data-testid="ReusableBlocks" data-tracking="reusable_blocks"><div class="core-block-container" data-testid="ReusableBlocks" data-tracking="reusable_blocks"><div id="" data-testid="Container" 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class="Responsivetext_responsivetext__68da22c6 Responsivetext_whiteColor__68da22c6"><div class="text"><div class='resp-text-wrapper'><p>From big jobs to small tasks, we've got your business covered.</p></div></div></div><div class="align-left"><a data-testid="button" data-tracking="button" data-is-sandbox-pubsub="false" class="Button_button__afa656cf Button_jumbo__afa656cf Button_rwSecondary_White__afa656cf align-left" href="https://quickbooks.intuit.com/" title="" data-ui-access-point="" data-ui-object-detail="See how it works" data-object="content" data-ui-object="button" data-sku="" data-action="interacted" data-ui-action="clicked" blockName="qbmds/button" ssrContext="[object Object]" pricingContext="[object Object]" index="0"><span class="Button_buttonText__afa656cf"><div>See how it works</div></span></a></div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Xlarge__8c1373de Spacer_module_tablet_Xlarge__8c1373de 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class="Button_button__afa656cf Button_jumbo__afa656cf Button_rwSecondary_White__afa656cf align-left" href="https://www.firmofthefuture.com/" title="" data-ui-access-point="" data-ui-object-detail="See how it works" data-object="content" data-ui-object="button" data-sku="" data-action="interacted" data-ui-action="clicked" blockName="qbmds/button" ssrContext="[object Object]" pricingContext="[object Object]" index="0"><span class="Button_buttonText__afa656cf"><div>See how it works</div></span></a></div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Xlarge__8c1373de Spacer_module_tablet_Xlarge__8c1373de Spacer_module_desktop_Xxlarge__8c1373de"></div></div></div></div><div id="" data-testid="ContainerItem" data-tracking="container_item_4" class="ContainerItem_module_containerItem__05f0dad5 ContainerItem_module_wfill__05f0dad5"><div class="ContainerItem_module_transparent__05f0dad5 radius-none elevation-none 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Find articles, video tutorials, and more.</p></div></div></div><div class="align-left"><a data-testid="button" data-tracking="button" data-is-sandbox-pubsub="false" class="Button_button__afa656cf Button_jumbo__afa656cf Button_rwSecondary_White__afa656cf align-left" href="https://quickbooks.intuit.com/learn-support" title="" data-ui-access-point="" data-ui-object-detail="See how it works" data-object="content" data-ui-object="button" data-sku="" data-action="interacted" data-ui-action="clicked" blockName="qbmds/button" ssrContext="[object Object]" pricingContext="[object Object]" index="0"><span class="Button_buttonText__afa656cf"><div>See how it works</div></span></a></div><div data-testid="spacer" class="Spacer_module_small__8c1373de Spacer_module_mobile_Xlarge__8c1373de Spacer_module_tablet_Xlarge__8c1373de Spacer_module_desktop_Xxlarge__8c1373de"></div></div></div></div></div></div><div id="" data-testid="Container" data-tracking="container" class="Container_module_bg__95b0f60b 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data-tracking="footer_menus" class="FooterMenus_bigMenu__3ef2f512 FooterMenus_hasSearch__3ef2f512"><div class="FooterMenus_flexColumn__3ef2f512"><div data-testid="footerMenuSection" data-tracking="footer_menu_section" class="FooterMenuSection_bigMenuColumn__1ee6fafc mlink-fontweight"><div class="FooterMenuSection_bigMenuTitle__1ee6fafc collapse">Products <span class="FooterMenuSection_menuArrow__1ee6fafc"></span></div><div class="FooterMenuSection_menuList__1ee6fafc"><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/" title="Accounting software" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-accounting-software" data-ui-object-detail="Accounting software" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Accounting software</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/business-banking/loans/" title="QuickBooks Capital" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-capital" data-ui-object-detail="QuickBooks Capital" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Capital</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://intuitmarket.intuit.com/" title="Checks & supplies" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-checks" data-ui-object-detail="Checks & supplies" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Checks & supplies</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/desktop/" title="QuickBooks Desktop" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-desktop" data-ui-object-detail="QuickBooks Desktop" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Desktop</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/desktop/enterprise/" title="QuickBooks Enterprise" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-enterprise" data-ui-object-detail="QuickBooks Enterprise" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Enterprise</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/online/essentials/" title="QuickBooks Essentials" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-essentials" data-ui-object-detail="QuickBooks Essentials" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Essentials</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/live/" title="Bookkeeper services" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-live" data-ui-object-detail="Bookkeeper services" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Bookkeeper services</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/online/" title="QuickBooks Online" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-quickbooksonline" data-ui-object-detail="QuickBooks Online" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Online</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/online/advanced/" title="QuickBooks Online Advanced" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-advanced" data-ui-object-detail="QuickBooks Online Advanced" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Online Advanced</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payments/" title="Online Payments" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-payments" data-ui-object-detail="Online Payments" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Online Payments</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payroll/" title="Payroll" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-payroll" data-ui-object-detail="Payroll" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Payroll</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payroll/contractor-payments/" title="Contractor Payments" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-contractor-payments" data-ui-object-detail="Contractor Payments" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Contractor Payments</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/desktop/point-of-sale/" title="Point of sale" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-pos" data-ui-object-detail="Point of sale" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Point of sale</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/solopreneur/" title="QuickBooks Solopreneur" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-solopreneur" data-ui-object-detail="QuickBooks Solopreneur" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Solopreneur</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/time-tracking/" title="Time tracking" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-tsheets" data-ui-object-detail="Time tracking" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Time tracking</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/get-money/" title="QuickBooks Money" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-money" data-ui-object-detail="QuickBooks Money" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Money</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/products/" title="See All Products" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-see-all-products" data-ui-object-detail="See All Products" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>See All Products</div></span></a></div></div></div></div><div class="FooterMenus_flexColumn__3ef2f512"><div data-testid="footerMenuSection" data-tracking="footer_menu_section" class="FooterMenuSection_bigMenuColumn__1ee6fafc mlink-fontweight"><div class="FooterMenuSection_bigMenuTitle__1ee6fafc collapse">Features <span class="FooterMenuSection_menuArrow__1ee6fafc"></span></div><div class="FooterMenuSection_menuList__1ee6fafc"><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/mobile/" title="Mobile app" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-mobile-app" data-ui-object-detail="Mobile app" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Mobile app</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/reporting/" title="Financial reporting" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-reports" data-ui-object-detail="Financial reporting" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Financial reporting</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/manage-bills/" title="Bill management" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-bills" data-ui-object-detail="Bill management" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Bill management</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/ " title="Bookkeeping" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-bookkeeping" data-ui-object-detail="Bookkeeping" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Bookkeeping</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/money/cash-flow-management/" title="Cash flow management" rel="" data-ui-access-point="" data-wa-link="standard" data-ui-object-detail="Cash flow management" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Cash flow management</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/cloud-accounting/" title="Cloud accounting" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-cloud-accounting" data-ui-object-detail="Cloud accounting" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Cloud accounting</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payroll/direct-deposit/" title="Direct deposit " rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-direct-deposit " data-ui-object-detail="Direct deposit " data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Direct deposit </div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/time-tracking/time-overview/" title="Employee timesheets" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-employee-timesheets" data-ui-object-detail="Employee timesheets" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Employee timesheets</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/estimates-proposals/" title="Estimates software" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-estimates" data-ui-object-detail="Estimates software" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Estimates software</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/track-expenses/" title="Expense & receipts " rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-expense-eceipts " data-ui-object-detail="Expense & receipts " data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Expense & receipts </div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/inventory/" title="Inventory tracker" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-inventory" data-ui-object-detail="Inventory tracker" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Inventory tracker</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/invoicing/" title="Invoicing" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-invoicing" data-ui-object-detail="Invoicing" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Invoicing</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/mileage/" title="Mileage tracker" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-track-mileage " data-ui-object-detail="Mileage tracker" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Mileage tracker</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payments/quickbooks-checking/" title="Business checking account" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-qbcash" data-ui-object-detail="Business checking account" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Business checking account</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/quickbooks-commerce/" title="E-commerce" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-products-commerce" data-ui-object-detail="E-commerce" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>E-commerce</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/online/integrations/" title="QuickBooks Integrations" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-intergrations" data-ui-object-detail="QuickBooks Integrations" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Integrations</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/sales-tax/" title="Sales tax software" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-sales-tax" data-ui-object-detail="Sales tax software" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Sales tax software</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/tax-deductions/" title="Tax deductions" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-taxes" data-ui-object-detail="Tax deductions" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Tax deductions</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/multiple-users/" title="Multiple users" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-multiuser" data-ui-object-detail="Multiple users" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Multiple users</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/mailchimp/" title="Mailchimp Integration" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-features-mailchimp" data-ui-object-detail="Mailchimp Integration" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Mailchimp Integration</div></span></a></div></div></div></div><div class="FooterMenus_flexColumn__3ef2f512"><div data-testid="footerMenuSection" data-tracking="footer_menu_section" class="FooterMenuSection_bigMenuColumn__1ee6fafc mlink-fontweight"><div class="FooterMenuSection_bigMenuTitle__1ee6fafc collapse">Resources <span class="FooterMenuSection_menuArrow__1ee6fafc"></span></div><div class="FooterMenuSection_menuList__1ee6fafc"><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/learn-support/help/en-us/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-smallbusinesscenter" data-ui-object-detail="Learn & Support" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Learn & Support</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/learn-support/help/en-us/contact-us/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-learnandsupport" data-ui-object-detail="Product support" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Product support</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/learn-support/tutorials/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-additionalresources-quickbookstutorials" data-ui-object-detail="Tutorials" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Tutorials</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/r/ " title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-onlineblog" data-ui-object-detail="" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Blog</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payments/get-paid-on-invoices/generator/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-freeinvoicegenerator" data-ui-object-detail="Free invoice generator" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Free invoice generator</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payments/invoicing/templates/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-invoicetemplates" data-ui-object-detail="Invoice templates" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Invoice templates</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payments/cost-calculator/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-paycostcalculator" data-ui-object-detail="Payments cost calculator" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Payments cost calculator</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/payroll/paycheck-calculator/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-paycheckcalculator" data-ui-object-detail="Paycheck calculator" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Paycheck calculator</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accounting/sales-tax/calculator/" title="" rel="" data-ui-access-point="" data-wa-link="ftr_converter" data-ui-object-detail="Sales tax calculator" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Sales tax calculator</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/software-licenses/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-prdtlicenseagreements" data-ui-object-detail="Product License Agreement" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Product License Agreement</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/contact/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-contactus" data-ui-object-detail="Contact us" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Contact us</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/app/apps/home/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-quickbooksapps" data-ui-object-detail="" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Apps</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/online/compare/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-compare" data-ui-object-detail="Compare other software" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>Compare other software</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/online/whats-new/" title="" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-resources-whatsnew" data-ui-object-detail="What's new" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>What's new</div></span></a></div><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/online/move-to-online/" title="Move to QuickBooks Online" rel="" data-ui-access-point="" data-wa-link="ftr-quickbooks-move-to-qbo" data-ui-object-detail="QuickBooks Online vs. Desktop" data-object="content" data-ui-object="link" data-sku="" data-action="interacted" data-ui-action="clicked" ssrContext="[object Object]"><span class="Link_alignLeft__ef683efb"><div>QuickBooks Online vs. Desktop</div></span></a></div></div></div></div><div class="FooterMenus_flexColumn__3ef2f512"><div data-testid="footerMenuSection" data-tracking="footer_menu_section" class="FooterMenuSection_bigMenuColumn__1ee6fafc mlink-fontweight"><div class="FooterMenuSection_bigMenuTitle__1ee6fafc collapse">Partners <span class="FooterMenuSection_menuArrow__1ee6fafc"></span></div><div class="FooterMenuSection_menuList__1ee6fafc"><div class="FooterMenuSection_menuItem__1ee6fafc"><a class="Link_link__ef683efb Link_white__ef683efb Link_body02__ef683efb Link_medium__ef683efb" data-testid="link" data-tracking="link" href="https://quickbooks.intuit.com/accountants/" title="" rel="" data-ui-access-point="" 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","updatedDate":"2024-11-07T19:27:35.446Z","video":{"videoLink":{"tracking":{"data-ui-access-point":"","data-wa-link":"","data-ui-object-detail":"","data-object":"video","data-ui-object":"video_link","data-sku":"","data-action":"started","data-ui-action":"clicked"},"linkAlignment":"left","videoButtonSize":"small","variant":"blue","isAutoPlay":false,"videoButtonStyle":"video-button--rw-primary","isFullWidth":false,"children":"Video 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landscape.\u003c/left\u003e\n\u003c/p\u003e\u003cbr/\u003e\u003c/div\u003e","children":"lorem","tracking":{}}},{"blockName":"qbmds/spacer","props":{"text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"color: rgb(0, 0, 0); background-color: transparent;\"\u003eCompetitive pricing is the process of selling your products or services at the same or a lower price than your competitors. Businesses can also keep prices competitive by offering better payment terms, making it easier to buy goods or services.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"color: rgb(0, 0, 0); background-color: transparent;\"\u003eCompetitive pricing helps you to stay relevant in your market and attract customers. In this article, you’ll learn how to choose which strategy is best for you, plus the benefits and downfalls of competitive pricing.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"color: rgb(0, 0, 0); background-color: transparent;\"\u003eJump to:\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003ca href=\"#define\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"What is competitive pricing?\" data-ui-access-point=\"\" data-sku=\"\" style=\"color: rgb(17, 85, 204); background-color: transparent;\" target=\"_self\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003eWhat is competitive pricing?\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#strategies\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Competitive pricing strategies\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_self\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003eCompetitive pricing strategies\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#analysis\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Conducting a competitive price analysis\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_self\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003eConducting a competitive price analysis\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#benefits\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Benefits and downfalls of competitive pricing\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_self\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003eBenefits and downfalls of competitive pricing\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#competitive-pricing\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Put a competitive pricing strategy in place\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_self\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003ePut a competitive pricing strategy in place\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#midsize-business\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Navigate midsize business challenges and opportunities\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_self\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003eNavigate midsize business challenges and opportunities\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003ca href=\"#faq\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Competitive pricing FAQ\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_self\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003eCompetitive pricing FAQ\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/container","props":{"backgroundImage":{"tracking":{"data-survey-screen":"","fci-interaction":"","landing-page-type":"","data-refer-screen":"","data-survey-status":"","data-ui-object":"image","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-survey-name":"","data-screen":"","data-wa-link":"","data-object":"content","data-scope-area":"","data-survey-screen-status":"","data-action":"interacted","data-refer-ui-access-point":""},"tabletOverrideWidth":"t-12-col","deskHideImg":false,"showOverrideHeightOptions":false,"tabletHideImg":false,"tabletOverrideHeight":"t-height-default","mobileOverrideWidth":"m-12-col","desktopOverrideHeight":"d-height-default","circular":false,"desktopOverrideWidth":"d-12-col","lazyLoad":true,"mobileOverrideHeight":"m-height-default","mobileHideImg":false,"alignment":"align-left","showOverrideOptions":false,"originalLqipUrl":"","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"","mobileMediaDynamicUrl":"","shouldProgressiveLoad":true,"mediaMobileUrl":"","tabletMediaDynamicUrl":"","desktopMediaDynamicUrl":"","tabletOriginalMediaUrl":"","mediaDesktopUrl":"","desktopOriginalMediaUrl":"","mediaPlaceholderUrl":"","enableDMLqip":false,"mediaTabletUrl":"","desktopMediaFileType":""},"hideinTablet":false,"elevation":"none","isColumnLayout":false,"noPadding":false,"blockName":"qbmds/container","bg":"white","rowBreakpointWidth":"medium","noMargin":false,"hideinMobile":false,"childFluid":false,"hideinDesktop":false,"borderRadius":"none","isGradient":false,"fluid":true,"containerId":"","enableTwoColumViewInMobile":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/container-item","props":{"elevation":"none","padding":false,"noPadding":false,"fillWidth":false,"borderRadius":"none","bg":"transparent","overflowHidden":false,"paddingRight":false,"width":"wfill","fillHeight":false,"noMargin":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/video","props":{"mediaDesktopUrl":"","mediaTabletThumbnail":"","mediaMobileThumbnail":"","mediaPlaceholderUrl":"","imagesPreloadConfig":"","mediaMobileUrl":"","mediaTabletUrl":"","videoLink":{"tracking":{"data-ui-access-point":"","data-wa-link":"","data-ui-object-detail":"Video Title","data-object":"video","data-ui-object":"video_link","data-sku":"","data-action":"started","data-ui-action":"clicked"},"linkAlignment":"left","videoButtonSize":"small","variant":"blue","isAutoPlay":false,"videoButtonStyle":"video-button--rw-primary","isFullWidth":false,"children":"Video Title","length":"1:01s","videoId":"wWph_hOU_U0","disabled":false},"id":"wWph_hOU_U0","mediaDesktopThumbnail":"","popup":false,"rwVideoPlayBtnAlignment":"center","size":"xlarge","showPlayIcon":true,"isRwVideoDarkTheme":false,"videoAlignment":"align-center","isRwVideo":false,"isAutoPlay":true,"showVideoLink":false,"hasOverlay":false,"tracking":{"data-survey-screen":"","fci-interaction":"","data-ui-object-detail":"","landing-page-type":"","data-refer-screen":"","data-survey-status":"","data-ui-object":"video","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-survey-name":"","data-screen":"","data-object":"video","data-scope-area":"","data-survey-screen-status":"","data-action":"started","data-refer-ui-access-point":""}}}]}]},{"blockName":"qbmds/spacer","props":{"id":"define","text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003ch2\u003e\u003cspan class=\"ql-font-heading03\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eWhat is competitive pricing?\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eCompeting pricing is the practice of examining the market before you decide how to price your products or services. To practice competition-based pricing, determine what other businesses ask for the same goods or services and set prices accordingly.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eWhen thinking about different competitive pricing strategies to implement, there are a few key factors to consider:\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eMarket analysis,\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e including \u003c/span\u003e\u003ca href=\"https://quickbooks.intuit.com/r/starting-a-business/conduct-competitive-analysis/\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"competitor analysis\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003ecompetitor analysis\u003c/a\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e on cost and products. \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eCost analysis, \u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003ewhich is understanding your production costs, variable costs, and fixed costs. \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eCustomer perception,\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e including understanding how much cost drives your customers’ purchasing decisions. \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003ePricing strategies \u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eare how you ultimately set your prices. \u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eYou can set prices above, below, or equal to those of competing businesses. There are many \u003c/span\u003e\u003ca href=\"https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"different pricing strategies\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003edifferent pricing strategies\u003c/a\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003e that you can use to gain customers and make sales, but there are pros and cons to setting your costs at each price point:\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eEqual to competitor pricing \u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003ehelps you to keep market share but ignores value perception.\u003c/span\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e \u003c/strong\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eBelow competitor pricing \u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003ehelps to create a barrier to entry for competitors, but it can also lead to lower profit margins. \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eHigher than competitor pricing \u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003ecan lead to higher initial profits but can encourage price competition. \u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eYour business circumstances and strategic outlook will play a huge role in pricing your products at the industry level.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"text":"","tablet":"regular","desktop":"large","size":"small","mobile":"regular","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/container","props":{"backgroundImage":{"tracking":{"data-survey-screen":"","fci-interaction":"","landing-page-type":"","data-refer-screen":"","data-survey-status":"","data-ui-object":"image","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-survey-name":"","data-screen":"","data-wa-link":"","data-object":"content","data-scope-area":"","data-survey-screen-status":"","data-action":"interacted","data-refer-ui-access-point":""},"tabletOverrideWidth":"t-12-col","deskHideImg":false,"showOverrideHeightOptions":false,"tabletHideImg":false,"tabletOverrideHeight":"t-height-default","mobileOverrideWidth":"m-12-col","desktopOverrideHeight":"d-height-default","circular":false,"desktopOverrideWidth":"d-12-col","lazyLoad":true,"mobileOverrideHeight":"m-height-default","mobileHideImg":false,"alignment":"align-left","showOverrideOptions":false,"originalLqipUrl":"","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"","mobileMediaDynamicUrl":"","shouldProgressiveLoad":true,"mediaMobileUrl":"","tabletMediaDynamicUrl":"","desktopMediaDynamicUrl":"","tabletOriginalMediaUrl":"","mediaDesktopUrl":"","desktopOriginalMediaUrl":"","mediaPlaceholderUrl":"","enableDMLqip":false,"mediaTabletUrl":"","desktopMediaFileType":""},"hideinTablet":false,"elevation":"none","isColumnLayout":false,"noPadding":false,"blockName":"qbmds/container","bg":"white","rowBreakpointWidth":"medium","noMargin":false,"hideinMobile":false,"childFluid":false,"hideinDesktop":false,"borderRadius":"none","isGradient":false,"fluid":true,"containerId":"","enableTwoColumViewInMobile":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/container-item","props":{"elevation":"none","padding":false,"noPadding":false,"fillWidth":false,"borderRadius":"none","bg":"transparent","overflowHidden":false,"paddingRight":false,"width":"wfill","fillHeight":false,"noMargin":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/image","props":{"originalLqipUrl":"https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-factors-image-us-en?wid=748\u0026fmt=webp-alpha\u0026qlt=10","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"","mobileMediaDynamicUrl":"","altText":"The key factors of competitive pricing, such as market and cost analysis.","shouldProgressiveLoad":true,"mediaMobileUrl":"","tabletMediaDynamicUrl":"","desktopMediaDynamicUrl":"https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-factors-image-us-en?wid=748\u0026fmt=webp-alpha\u0026qlt=10","tabletOriginalMediaUrl":"","mediaDesktopUrl":"https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png","desktopOriginalMediaUrl":"https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-factors-image-us-en.png","mediaPlaceholderUrl":"","enableDMLqip":false,"mediaTabletUrl":"","desktopMediaFileType":"","tabletOverrideWidth":"t-12-col","deskHideImg":false,"showOverrideHeightOptions":false,"tabletHideImg":false,"tabletOverrideHeight":"t-height-default","mobileOverrideWidth":"m-12-col","desktopOverrideHeight":"d-height-default","circular":false,"desktopOverrideWidth":"d-6-col","lazyLoad":true,"mobileOverrideHeight":"m-height-default","mobileHideImg":false,"alignment":"align-center","showOverrideOptions":true,"tracking":{"data-survey-screen":"","fci-interaction":"","data-ui-object-detail":"competitive-pricing-factors-image-us-en.png","landing-page-type":"","data-refer-screen":"","data-survey-status":"","data-ui-object":"image","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-survey-name":"","data-screen":"","data-object":"content","data-scope-area":"","data-survey-screen-status":"","data-action":"interacted","data-refer-ui-access-point":""}}}]}]},{"blockName":"qbmds/spacer","props":{"text":"","tablet":"large","desktop":"xlarge","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003eHow do you calculate the competitive price?\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eTo calculate the competitive price (or price index) of a product or service, divide the cost of your product by the average competitor's market price. Then, multiply that by 100. If the result is:\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003eOver 100:\u003c/strong\u003e\u003cspan style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003e Your product cost is higher than your competition\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003eUnder 100: \u003c/strong\u003e\u003cspan style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003eYour product cost is lower than your competition \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003e100:\u003c/strong\u003e\u003cspan style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003e Your product is priced at the same level as your competition\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"id":"strategies","text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003ch2\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading03\"\u003eCompetitive pricing strategies\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eJust like no two businesses are alike, no two price competitiveness strategies are alike. Here are some competitive \u003c/span\u003e\u003ca href=\"https://quickbooks.intuit.com/r/midsize-business/pricing-strategy-models/\" data-ui-access-point=\"\" data-sku=\"\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"pricing strategy models\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" class=\"ql-font-huge\"\u003epricing strategy models\u003c/a\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003e that you can implement for your business: \u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003eLow-price\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eLow-price competing pricing consists of a company setting prices lower than competitors to win customers over and break into new markets. A common example of low-price competitive strategies is in retail, where giant discount stores are known to be cost-effective. And while they usually carry the same items as competitors, they are often priced lower. \u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003eHigh-price\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eJust the opposite of a low-price strategy, a high-price strategy is when a company sets its prices on goods and services higher than the market average. This, in turn, positions the brand and products as “luxury” or “superior,” driving market demand. You can see this pricing strategy with specialty food items, where high-end chocolates or organic produce is priced higher than competitors, usually do to higher quality. \u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003eMatched price\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eA somewhat middle ground between low and high-price strategies, the matched price strategy involves matching competitor pricing. This allows a company to avoid price wars and maintain its position in the market, allowing them to remain competitive. \u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eGrocery stores often use this strategy, where their pricing fluctuates based on competitors' prices. Additionally, many stores have a “price match guarantee,” where you can purchase the item at their store at a lower price than a competitor. \u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003ePenetration pricing\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://quickbooks.intuit.com/r/midsize-business/penetration-pricing/\" data-ui-access-point=\"\" data-sku=\"\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Penetration pricing\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" class=\"ql-font-huge\"\u003ePenetration pricing\u003c/a\u003e\u003cspan style=\"background-color: transparent; color: rgb(102, 102, 102);\" class=\"ql-font-huge\"\u003e \u003c/span\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eis where a business sets prices lower than competitors to gain market share, similar to a low-price strategy. After the business attracts customers, they will likely raise prices steadily to recoup any lost profits.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eFor example, streaming services initially set their prices at a low cost and have raised prices multiple times over the last few years, sometimes more than once a year. \u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003ePromotional pricing\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eWhen a company engages in \u003c/span\u003e\u003ca href=\"https://quickbooks.intuit.com/r/midsize-business/promotional-pricing/\" data-ui-access-point=\"\" data-sku=\"\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"promotional pricing\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" class=\"ql-font-huge\"\u003epromotional pricing\u003c/a\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003e, it temporarily reduces the price of a product (or products) to increase short-term sales. The company can use this strategy to attract new customers and clear out any excess inventory. \u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eA well-known example of promotional pricing is seasonal sales, including Black Friday, Cyber Monday, and Prime Day. \u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003eCaptive pricing\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eA \u003c/span\u003e\u003ca href=\"https://quickbooks.intuit.com/r/midsize-business/psychological-pricing/\" data-ui-access-point=\"\" data-sku=\"\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"psychological pricing strategy\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" class=\"ql-font-huge\"\u003epsychological pricing strategy\u003c/a\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003e is captive pricing, where you sell one product at a low price but sell the complementary (or often necessary) products to use that product at a much higher premium price. \u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eAn example of captive pricing is a printer. Even low-end printers require customers to regularly buy ink at a premium price. \u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading04\"\u003eBundle pricing\u003c/span\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eBundle pricing is a relatively common competitive pricing practice where you sell multiple complementary products or services together at a discounted rate. If these products were to be bought individually, the price would ultimately be higher. This strategy encourages customers to purchase additional items since they get a deal and often become repeat customers. \u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eYou can find examples of bundle pricing at fast-food restaurants, where you can buy a sandwich, fries, and a drink together at a lower price than if you buy all items separately.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/container","props":{"backgroundImage":{"tracking":{"data-survey-screen":"","fci-interaction":"","landing-page-type":"","data-refer-screen":"","data-survey-status":"","data-ui-object":"image","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-survey-name":"","data-screen":"","data-wa-link":"","data-object":"content","data-scope-area":"","data-survey-screen-status":"","data-action":"interacted","data-refer-ui-access-point":""},"tabletOverrideWidth":"t-12-col","deskHideImg":false,"showOverrideHeightOptions":false,"tabletHideImg":false,"tabletOverrideHeight":"t-height-default","mobileOverrideWidth":"m-12-col","desktopOverrideHeight":"d-height-default","circular":false,"desktopOverrideWidth":"d-12-col","lazyLoad":true,"mobileOverrideHeight":"m-height-default","mobileHideImg":false,"alignment":"align-left","showOverrideOptions":false,"originalLqipUrl":"","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"","mobileMediaDynamicUrl":"","shouldProgressiveLoad":true,"mediaMobileUrl":"","tabletMediaDynamicUrl":"","desktopMediaDynamicUrl":"","tabletOriginalMediaUrl":"","mediaDesktopUrl":"","desktopOriginalMediaUrl":"","mediaPlaceholderUrl":"","enableDMLqip":false,"mediaTabletUrl":"","desktopMediaFileType":""},"hideinTablet":false,"elevation":"none","isColumnLayout":false,"noPadding":false,"blockName":"qbmds/container","bg":"white","rowBreakpointWidth":"medium","noMargin":false,"hideinMobile":false,"childFluid":false,"hideinDesktop":false,"borderRadius":"none","isGradient":false,"fluid":true,"containerId":"","enableTwoColumViewInMobile":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/container-item","props":{"elevation":"none","padding":false,"noPadding":false,"fillWidth":false,"borderRadius":"none","bg":"transparent","overflowHidden":false,"paddingRight":false,"width":"wfill","fillHeight":false,"noMargin":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/image","props":{"originalLqipUrl":"https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-technique-uses-image-us-en?wid=748\u0026fmt=webp-alpha\u0026qlt=10","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"","mobileMediaDynamicUrl":"","altText":"Competitive pricing strategies like low-price and matched price.","shouldProgressiveLoad":true,"mediaMobileUrl":"","tabletMediaDynamicUrl":"","desktopMediaDynamicUrl":"https://quickbooks.intuit.com/dm//image/intuitprod/competitive-pricing-technique-uses-image-us-en?wid=748\u0026fmt=webp-alpha\u0026qlt=10","tabletOriginalMediaUrl":"","mediaDesktopUrl":"https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png","desktopOriginalMediaUrl":"https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Graphic/competitive-pricing-technique-uses-image-us-en.png","mediaPlaceholderUrl":"","enableDMLqip":false,"mediaTabletUrl":"","desktopMediaFileType":"","tabletOverrideWidth":"t-12-col","deskHideImg":false,"showOverrideHeightOptions":false,"tabletHideImg":false,"tabletOverrideHeight":"t-height-default","mobileOverrideWidth":"m-12-col","desktopOverrideHeight":"d-height-default","circular":false,"desktopOverrideWidth":"d-6-col","lazyLoad":true,"mobileOverrideHeight":"m-height-default","mobileHideImg":false,"alignment":"align-center","showOverrideOptions":true,"tracking":{"data-survey-screen":"","fci-interaction":"","data-ui-object-detail":"competitive-pricing-technique-uses-image-us-en.png","landing-page-type":"","data-refer-screen":"","data-survey-status":"","data-ui-object":"image","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-survey-name":"","data-screen":"","data-object":"content","data-scope-area":"","data-survey-screen-status":"","data-action":"interacted","data-refer-ui-access-point":""}}}]}]},{"blockName":"qbmds/spacer","props":{"id":"analysis","text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003ch2\u003e\u003cspan class=\"ql-font-heading03\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eConducting a competitive price analysis\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eCompetitive pricing is all about knowing your market and industry peers as much as possible—from products to pricing and everything in between. \u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eFollow these steps to conduct a competitive pricing analysis:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eIdentify your competitors\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e, both direct and indirect. Direct competitors offer similar products and services to the same target market you do, whereas indirect competitors provide alternate solutions.\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eGather information on your competitors\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e, such as product comparison, price information (including discounts), and distribution channels. \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eAnalyze your pricing strategy\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e against competitors. Are they higher or lower? Is there a strategy behind any major deviation?\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eEvaluate your offering\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e and your unique strengths. How do customers perceive the value of your product or brand?\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eChoose your pricing strategy\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e, and set attainable goals. \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eMonitor sales activity\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e regularly to adjust strategy as needed. \u003c/span\u003e\u003c/li\u003e\u003c/ol\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eNote that monitoring sales activity and changing strategy as needed is critical.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"id":"benefits","text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003ch2\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading03\"\u003eBenefits and downfalls of competitive pricing\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eCompetitive pricing can be cost-effective and easy to implement, especially for small or midsize businesses that don’t have the resources to perform extensive market analyses. By pricing products the same as larger entities, you’re benefiting from the competitive intelligence gathered and market research conducted by industry leaders.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eHowever, if you’re a smaller manufacturer, setting competitive rates can be perilous if you disregard production costs. You can match the prices of larger companies, but you may not have the resources to sustain those prices if your profit margins are too slim. An unyielding commitment to competition-based models could drain available capital and trigger adverse financial outcomes.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"id":"competitive-pricing","text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003ch2\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading03\"\u003ePut a competitive pricing strategy in place\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003eThere are many competitive pricing strategies, and not everyone is best for every business. There are some tips, however, for selecting a winning strategy to overtake your competition and \u003c/span\u003e\u003ca href=\"https://www.intuit.com/enterprise/\" data-ui-access-point=\"\" data-sku=\"\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"\" data-action=\"interacted\" data-object=\"content\" data-object-detail=\"\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"boost productivity\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" class=\"ql-font-huge\"\u003eboost productivity\u003c/a\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-huge\"\u003e:\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003eBe flexible. \u003c/strong\u003e\u003cspan style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003eAfter some time, you might find that you’re not seeing the desired results. Set a deadline for progress and try a new strategy if you aren’t meeting goals. \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003eConsider your brand.\u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003e Before choosing a competition-based pricing strategy, consider your brand image and values. Will this strategy align with the image you’ve created for yourself? \u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong style=\"background-color: transparent;\" class=\"ql-font-huge\"\u003eBe mindful of price wars. \u003c/strong\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent;\"\u003eMaking prices too high or too low could ultimately hurt your profitability.\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"mds/reusable-blocks","props":{"CMS-ENTITY-TYPE":"content","contentPath":"Content/Intuit/All/All/Fragment/Component/c7qGUZcVL/GLOBAL/GLOBAL","externalContentIdentifier":"c7qGUZcVL","id":"e0575b50-be1d-40c7-bf0f-01606db577b6","version":"LATEST","tracking":{}},"innerBlocks":[{"blockName":"qbmds/container","props":{"backgroundImage":{"tracking":{"fci-interaction":"","landing-page-type":"","data-refer-screen":"","data-ui-object":"image","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-screen":"","data-wa-link":"","data-object":"content","data-scope-area":"","data-action":"interacted","data-refer-ui-access-point":""},"tabletOverrideWidth":"t-12-col","deskHideImg":false,"showOverrideHeightOptions":false,"tabletHideImg":false,"tabletOverrideHeight":"t-height-default","mobileOverrideWidth":"m-12-col","desktopOverrideHeight":"d-height-default","circular":false,"desktopOverrideWidth":"d-12-col","lazyLoad":true,"mobileOverrideHeight":"m-height-default","mobileHideImg":false,"alignment":"align-left","showOverrideOptions":false,"originalLqipUrl":"","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"","mobileMediaDynamicUrl":"","shouldProgressiveLoad":true,"mediaMobileUrl":"","tabletMediaDynamicUrl":"","desktopMediaDynamicUrl":"","tabletOriginalMediaUrl":"","mediaDesktopUrl":"","desktopOriginalMediaUrl":"","mediaPlaceholderUrl":"","enableDMLqip":false,"mediaTabletUrl":"","desktopMediaFileType":""},"hideinTablet":false,"elevation":"none","isColumnLayout":false,"noPadding":false,"blockName":"qbmds/container","bg":"white","rowBreakpointWidth":"medium","noMargin":false,"hideinMobile":false,"childFluid":false,"hideinDesktop":false,"borderRadius":"none","isGradient":false,"fluid":true,"containerId":"","enableTwoColumViewInMobile":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/container-item","props":{"elevation":"none","padding":false,"noPadding":false,"fillWidth":false,"borderRadius":"none","bg":"transparent","overflowHidden":false,"paddingRight":false,"width":"w33","fillHeight":false,"noMargin":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/spacer","props":{"text":"","tablet":"xxsmall","desktop":"xxsmall","size":"small","mobile":"xxsmall","stickyNavEnabled":false,"tracking":{}}}]},{"blockName":"qbmds/container-item","props":{"elevation":"none","padding":true,"noPadding":false,"fillWidth":false,"borderRadius":"none","bg":"transparent","overflowHidden":false,"paddingRight":true,"width":"w70","fillHeight":false,"noMargin":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/spacer","props":{"text":"","tablet":"small","desktop":"small","size":"small","mobile":"small","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/image","props":{"originalLqipUrl":"https://quickbooks.intuit.com/dm//image/intuitprod/cta-1-complex-business-image-us-en?wid=700\u0026fmt=jpg\u0026qlt=10,0\u0026resMode=sharp2\u0026op_usm=1.75,0.3,2,0\u0026jpegSize=20","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"https://quickbooks.intuit.com/oidam/intuit/sbseg/en_us/Blog/Photography/Stock/cta-1-complex-business-image-us-en.jpg","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"https://www.intuit.com/enterprise/","mobileMediaDynamicUrl":"","altText":"A 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happy, smiling and cheerful young black woman or senior construction industry worker standing at a building site. A professional female employee working at housing or property development location","data-object":"content","data-ui-object":"image","data-sku":"","data-action":"interacted","data-ui-action":"clicked"}}}]},{"blockName":"qbmds/container-item","props":{"elevation":"none","padding":true,"noPadding":false,"fillWidth":false,"borderRadius":"none","bg":"transparent","overflowHidden":false,"paddingRight":true,"width":"w70","fillHeight":false,"noMargin":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003cp\u003e\u003cstrong class=\"ql-font-heading04\"\u003eUnlock growth for your complex business\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan class=\"ql-font-large\" style=\"color: rgb(0, 0, 0);\"\u003ePower your accounting, marketing, HR and more in an AI-powered solution that scales across your business.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e","colorOptions":"grey","hasPadding":false,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"tracking":{}}},{"blockName":"qbmds/spacer","props":{"text":"","tablet":"regular","desktop":"regular","size":"small","mobile":"regular","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/button","props":{"disclaimerButtonClass":"","isSandboxPubsub":false,"children":"Start here","isDisclaimerLink":false,"href":"https://www.intuit.com/enterprise/","target":"_blank","enableTrackingUpdate":true,"inverse":false,"isLink":true,"size":"rw-small","blockName":"qbmds/button","variant":"rw-primary","rel":true,"alignment":"align-left","isIPDAnchorLink":false,"scrollTarget":"","isAnchorLink":false,"isFullWidth":false,"tracking":{"data-ui-access-point":"","data-ui-object-detail":"Start here IES","data-object":"content","data-ui-object":"button","data-sku":"","data-action":"interacted","data-ui-action":"clicked"}}}]},{"blockName":"qbmds/container-item","props":{"elevation":"none","padding":false,"noPadding":false,"fillWidth":false,"borderRadius":"none","bg":"transparent","overflowHidden":false,"paddingRight":false,"width":"w33","fillHeight":false,"noMargin":false,"tracking":{}},"innerBlocks":[{"blockName":"qbmds/spacer","props":{"text":"","tablet":"xxsmall","desktop":"xxsmall","size":"small","mobile":"xxsmall","stickyNavEnabled":false,"tracking":{}}}]}]}]},{"blockName":"qbmds/spacer","props":{"id":"midsize-business","text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"qbmds/responsivetext","props":{"children":"lorem","textAlignment":"auto","text":"\u003cdiv class='resp-text-wrapper'\u003e\u003ch2\u003e\u003cspan style=\"background-color: transparent; color: rgb(0, 0, 0);\" class=\"ql-font-heading03\"\u003eNavigate midsize business challenges and opportunities\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003eChoose the pricing techniques that will help set your business apart from the competition. And while you’re hyper-focused on sales activity, don’t forget about different \u003c/span\u003e\u003ca href=\"https://quickbooks.intuit.com/medium-sized-business/\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"accounting software\" data-ui-access-point=\"\" data-sku=\"\" style=\"background-color: transparent; color: rgb(17, 85, 204);\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ql-font-huge\" data-wa-link=\"\" data-object-detail=\"\"\u003eaccounting software\u003c/a\u003e\u003cspan class=\"ql-font-huge\" style=\"background-color: transparent; color: rgb(0, 0, 0);\"\u003e like QuickBooks that can help increase efficiency.\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e","colorOptions":"black-color","hasPadding":true,"textRamping":false,"displayName":"ResponsiveText","fixedMaxWidth":false,"enableCustomList":false,"rwEnableCustomList":false,"noBottomMargin":false,"maxWidth":"740px","tracking":{}}},{"blockName":"qbmds/spacer","props":{"id":"faq","text":"","tablet":"large","desktop":"large","size":"small","mobile":"large","stickyNavEnabled":false,"tracking":{}}},{"blockName":"mds/rw-accordion","props":{"container":{"backgroundImage":{"tracking":{"data-survey-screen":"","fci-interaction":"","landing-page-type":"","data-refer-screen":"","data-survey-status":"","data-ui-object":"image","data-sku":"","data-object-detail":"","data-ui-action":"clicked","data-ui-access-point":"","data-survey-name":"","data-screen":"","data-wa-link":"","data-object":"content","data-scope-area":"","data-survey-screen-status":"","data-action":"interacted","data-refer-ui-access-point":""},"tabletOverrideWidth":"t-12-col","deskHideImg":false,"showOverrideHeightOptions":false,"tabletHideImg":false,"tabletOverrideHeight":"t-height-default","mobileOverrideWidth":"m-12-col","desktopOverrideHeight":"d-height-default","circular":false,"desktopOverrideWidth":"d-12-col","lazyLoad":true,"mobileOverrideHeight":"m-height-default","mobileHideImg":false,"alignment":"align-left","showOverrideOptions":false,"originalLqipUrl":"","dynamicMediaEnabled":false,"mobileMediaFileType":"","imagesPreloadConfig":"","mediaDesktopThumbnail":"","desktopMediaFileQuality":70,"mobileOriginalMediaUrl":"","mobileMediaFileQuality":70,"mediaTabletThumbnail":"","tabletMediaFileQuality":70,"mediaMobileThumbnail":"","children":"","tabletMediaFileType":"","linkUrl":"","mobileMediaDynamicUrl":"","shouldProgressiveLoad":true,"mediaMobileUrl":"","tabletMediaDynamicUrl":"","desktopMediaDynamicUrl":"","tabletOriginalMediaUrl":"","mediaDesktopUrl":"","desktopOriginalMediaUrl":"","mediaPlaceholderUrl":"","enableDMLqip":false,"mediaTabletUrl":"","desktopMediaFileType":""},"hideinTablet":false,"elevation":"none","isColumnLayout":false,"noPadding":false,"blockName":"qbmds/container","bg":"","rowBreakpointWidth":"medium","noMargin":false,"hideinMobile":false,"childFluid":false,"hideinDesktop":false,"borderRadius":"none","isGradient":false,"fluid":true,"containerId":"","enableTwoColumViewInMobile":false},"accordion":{"borderColor":"","titleColor":"#000000","titleFontSize":"","titleFontWeight":"400","onlyOneExpanded":false,"showExpandControls":false,"removePadding":false,"enableSeoSchema":true,"expandAllCopy":"Expand 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Banking services provided by Green Dot Bank, Member FDIC.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(29, 28, 29);\"\u003eWe provide third-party links as a convenience and for informational purposes only. Intuit does not endorse or approve these products and services, or the opinions of these corporations or organizations or individuals. Intuit accepts no responsibility for the accuracy, legality, or content on these sites.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e**Product information\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuickBooks Live Assisted Bookkeeping:\u003c/strong\u003e This is a monthly subscription service offering ongoing guidance on how to manage your books that you maintain full ownership and control. When you request a session with a Live Bookkeeper, they can provide guidance on topics including: bookkeeping automation, categorization, financial reports and dashboards, reconciliation, and workflow creation and management. They can also answer specific questions related to your books and your business. Some basic bookkeeping services may not be included and will be determined by your Live Bookkeeper. The Live Bookkeeper will provide help based on the information you provide.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuickBooks Live Full-Service Bookkeeping:\u003c/strong\u003e This is a combination service that includes QuickBooks Live Cleanup and QuickBooks Live Monthly Bookkeeping.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e1. QuickBooks Online Advanced supports the upload of 1000 transaction lines for invoices at one time. 37% faster based off of internal tests comparing QuickBooks Online regular invoice workflow with QuickBooks Online Advanced multiple invoice workflow.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e2. Access to Priority Circle and its benefits are available only to customers located in the 50 United States, including DC, who have an active, paid subscription to QuickBooks Desktop Enterprise or QuickBooks Online Advanced. Eligibility criteria may apply to certain products. When customers no longer have an active, paid subscription, they will not be eligible to receive benefits. Phone and messaging premium support is available 24/7. Support hours exclude occasional downtime due to system and server maintenance, company events, observed U.S. holidays and events beyond our control. Intuit reserves the right to change these hours without notice. Terms, conditions, pricing, service, support options, and support team members are subject to change without notice.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e3. 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Subscription to QuickBooks Online required. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit \u003ca href=\"https://www.intuit.com/legal/licenses/payment-licenses/\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"https://www.intuit.com/legal/licenses/payment-licenses/\" data-ui-access-point=\"\" data-sku=\"\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"payment-licenses-disc\" data-object-detail=\"\"\u003ehttps://www.intuit.com/legal/licenses/payment-licenses/\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuickBooks Money:\u003c/strong\u003e QuickBooks Money is a standalone Intuit offering that includes QuickBooks Payments and QuickBooks Checking. Intuit accounts are subject to eligibility criteria, credit, and application approval. Banking services provided by and the QuickBooks Visa® Debit Card is issued by Green Dot Bank, Member FDIC, pursuant to license from Visa U.S.A., Inc. Visa is a registered trademark of Visa International Service Association. QuickBooks Money \u003ca href=\"https://quickbooks.intuit.com/payments/legal/qbmoneycard/toc92020/greendot/\" data-action=\"interacted\" data-object=\"content\" data-ui-action=\"clicked\" data-ui-object=\"link\" data-ui-object-detail=\"Deposit Account Agreement\" data-ui-access-point=\"\" data-sku=\"\" target=\"_blank\" rel=\"noopener noreferrer\" data-wa-link=\"deposit-account-disc\" data-object-detail=\"\"\u003eDeposit Account Agreement\u003c/a\u003e applies. Banking services and debit card opening are subject to identity verification and approval by Green Dot Bank. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuickBooks Commerce Integration:\u003c/strong\u003e QuickBooks Online and QuickBooks Commerce sold separately. Integration available.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuickBooks Live Bookkeeping Guided Setup:\u003c/strong\u003e The QuickBooks Live Bookkeeping Guided Setup is a one-time virtual session with a QuickBooks expert. It’s available to new QuickBooks Online monthly subscribers who are within the first 30 days of their subscription. The QuickBooks Live Bookkeeping Guided Setup service includes: providing the customer with instructions on how to set up chart of accounts; customized invoices and setup reminders; connecting bank accounts and credit cards. The QuickBooks Live Bookkeeping Guided Setup is not available for QuickBooks trial and QuickBooks Self Employed offerings, and does not include desktop migration, Payroll setup or services. Your expert will only guide the process of setting up a QuickBooks Online account. Terms, conditions, pricing, special features, and service and support options subject to change without notice.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuickBooks Time tracking:\u003c/strong\u003e Additional fees may apply. Time tracking included in the QuickBooks Online Payroll Premium and Elite subscription\nservices. Features vary. The QuickBooks Time mobile app works with iPhone, iPad, and Android phones and tablets. Devices sold separately; data plan required. Not all features are available on the mobile apps and mobile browser. QuickBooks Time mobile access is included with your QuickBooks Online Payroll Premium and Elite subscription at no additional cost. Data access is subject to cellular/internet provider network availability and occasional downtime due to system and server maintenance and events beyond your control. 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