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Social Media Training Resources - IEEE Brand Experience

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visibility</a></li> </ul> </li> </ul> </li> </ul></div> </div> </div> <!-- sidebar navigation ends here --> </div> </div> </div> </header> <div class="page-wrapper"><!-- page wrapper --> <!-- header wrapper --> <div class="header-wrapper fixed-header"> <header id="header" class="header-corporate header-12"> </header> </div> <!-- end header wrapper --> <section class="page-top page-header-2 hide-title"> <div class="container"> <div class="row"> <div class="col-lg-12"> <div class=""> <h1 class="page-title">Social Media Training Resources</h1> </div> </div> </div> </div> </section> <div id="main" class="column1 boxed"><!-- main --> <div class="container"> <div class="row main-content-wrap"> <!-- main content --> <div class="main-content col-lg-12"> <!-- Flexy Breadcrumb --> <div class="fbc fbc-page"> <!-- Breadcrumb wrapper --> <div class="fbc-wrap"> <!-- Ordered list--> <ol class="fbc-items" itemscope itemtype="https://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope 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class="fbc-separator">/</span></li><li class="active post-page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name" title="Social Media Training Resources">Social Media Training Resources</span><meta itemprop="position" content="4" /></li> </ol> <div class="clearfix"></div> </div> </div> <div id="content" role="main"> <article class="post-3612 page type-page status-publish hentry"> <h2 class="entry-title" style="display: none;">Social Media Training Resources</h2><span class="vcard" style="display: none;"><span class="fn"><a href="https://brand-experience.ieee.org/author/daivee/" title="Posts by Daivee" rel="author">Daivee</a></span></span><span class="updated" style="display:none">2024-07-10T12:00:35-04:00</span> <div class="page-content"> <div class="wpb-content-wrapper"><div class="vc_row wpb_row row top-row vc_custom_1510590325992 text-left wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f"><div class="bemeta vc_column_container col-md-3"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1549032451436 wht wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>Social Media Guidelines</strong></p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1549032520138 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <div id="ccchildpages-1" class="ccchildpages simple ccclearfix"><ul class="ccchildpages_list ccclearfix"><li class="page_item page-item-583"><a href="https://brand-experience.ieee.org/guidelines/social-media/social-media-overview/">Social Media Overview</a></li> <li class="page_item page-item-3612 current_page_item"><a href="https://brand-experience.ieee.org/guidelines/social-media/staff-training-resources/" aria-current="page">Social Media Training Resources</a></li></ul></div> </div> </div> </div></div><div class="vc_column_container col-md-9"><div class="wpb_wrapper vc_column-inner"><div class="vc_row wpb_row vc_inner row"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h1 style="color: #0b5172" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>IEEE Social Media Training Resources</strong></h1> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>IEEE embraces the responsible use of social media to communicate and build relationships with prospective and current members, customers, authors and community members. This page is designed to help you, as the community manager or administrator of a registered IEEE social media account,  understand the process of developing and maintaining a social media strategy.</p> <p>All IEEE-associated social media accounts must comply with the <a href="https://brand-experience.ieee.org/guidelines/social-media/social-media-overview/">IEEE Social Media Policy</a> and <a href="https://brand-experience.ieee.org/guidelines/brand-identity/">IEEE Visual Identity Guidelines</a>.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row"><div class="inner-nav vc_column_container col-md-6"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1720626293643 beotp wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>On this page:</strong></p> <ul> <li><a href="#tipsheet-guidelines">Tip Sheet: IEEE Social Media Guidelines</a></li> <li><a href="#gettingstarted">Getting Started with Social Media</a></li> <li><a href="#socialnetworks">Know Your Social Networks</a></li> <li><a href="#strategyworksheet">Social Strategy Worksheet</a></li> <li><a href="#postingchecklist">Posting Checklist</a></li> <li><a href="#images">Social Media Image Resources</a></li> <li><a href="#hashtags">Best Practices for Using #Hashtags in Social Media Posts</a></li> <li><a href="#tipsheet-goodwill">Tip sheet: Spreading "Good Will" on Social Media</a></li> <li><a href="#successvideo">Video: Focus Areas for Success</a></li> </ul> <p>&nbsp;</p> </div> </div> </div></div><div class="vc_column_container col-md-6"><div class="wpb_wrapper vc_column-inner"></div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1579036336811 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="tipsheet-guidelines" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Tip sheet: IEEE Social Media Guidelines</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-15092 size-medium alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2024/07/Social-Media-Guidelines-Tip-Sheet-ƒ-231201-233x300.png" alt="" width="150" height="194" /></p> <p class="p1"><strong><a href="https://brand-experience.ieee.org?wpdmdl=4316&amp;ind=15096" target="_blank" rel="noopener noreferrer">Tip Sheet: IEEE Social Media Guidelines</a></strong> (PDF, 75 KB)<br /> An at-a-glance review of the IEEE Social Media Guidelines.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1579036290586 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="gettingstarted" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Getting Started with Social Media</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-15097 size-medium alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2024/07/GettingStartedwSocial-ƒ-231201-233x300.png" alt="instructions" width="150" height="194 " /><strong><a href="https://brand-experience.ieee.org?wpdmdl=3972&amp;ind=1720623095274">Getting Started with Social Media</a></strong> (PDF, 83 KB)<br /> This document provides an overview of what’s needed needed to get started with social media.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1546416566888 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="socialnetworks" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Know Your Social Networks</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-15098 size-medium alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2024/07/Know-Your-Social-Channels-ƒ-231201-233x300.png" alt="social channel icons" width="150" height="194" /></p> <p><strong><a href="https://brand-experience.ieee.org?wpdmdl=3975&amp;ind=1720555355890">Know Your Social Networks</a> </strong>(PDF, 98 KB)<br /> This at-a-glance document provides a high level overview of the main social channels used at IEEE.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1579036320626 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="strategyworksheet" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Social Media Strategy Worksheet</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-15099 size-medium alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2024/07/Social-Media-Strategy-Worksheet-ƒ-231201-233x300.png" alt="worksheet" width="150" height="194" /> <strong><a href="https://brand-experience.ieee.org?wpdmdl=4221&amp;ind=1720556177908">Social Media Strategy Worksheet</a></strong> (PDF, 86 KB)<br /> Use this worksheet to begin to develop a strategy for your social media presence.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1579036327978 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="postingchecklist" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Posting Checklist</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-15100 size-medium alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2024/07/Social-Media-Posting-Checklist-ƒ-231201-233x300.png" alt="" width="150" height="194" /><strong><a href="https://brand-experience.ieee.org?wpdmdl=4222&amp;ind=1720557457195">Social Media Posting Checklist</a></strong> (PDF, 54 KB)<br /> A checklist to review before anything is posted on an IEEE-related social media channel.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1551088554344 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="images" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Tip sheet: IEEE Social Media Image Resources</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="images"> <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-15101 size-medium alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2024/07/Social-Media_Image-Resrouces-ƒ-231201-233x300.png" alt="" width="150" height="194" /></p> <p class="p1"><strong><a href="https://brand-experience.ieee.org?wpdmdl=4327&amp;ind=1720557817454">Social Media Image Resources</a></strong> (PDF, 91 KB)<br /> An overview of the importance of images on social media, and a listing of resources for where to obtain stock photos.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1579036290586 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="hashtags" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Best Practices for Using #Hashtags in Social Media Posts</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-15102 size-medium alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2024/07/Social-Media_Hashtags_Overview-ƒ-231201-233x300.png" alt="" width="150" height="194" /></p> <p class="p1"><strong><a href="https://brand-experience.ieee.org?wpdmdl=15103&amp;ind=1720560973154">Best Practices for Using #Hashtags in Social Media Posts</a></strong> (PDF, 146 KB)<br /> A guide how to best utilize #IEEE in your social media posts</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1579036351257 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="tipsheet-goodwill" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Tip sheet: Spreading "Good Will" on Social Media</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-4315 alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x129.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/03/Social-Media_GoodWill_Tip-Sheet-F-350px.gif&quot;" alt="" width="150" height="194" /></p> <p class="p1"><strong><a href="https://brand-experience.ieee.org/download/tip-sheet-spreading-good-will-on-social-media/?wpdmdl=4482" target="_blank" rel="noopener noreferrer">Tip Sheet: Spreading "Good Will" on Social Media</a></strong> (PDF, 580 KB)<br /> A guide to how best to promote and acknowledge member contributions.</p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row vc_custom_1579036453017 vc_row-has-fill"><div class="section-side-dark-blue vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"><h3 style="color: #0b5172" id="successvideo" class="vc_custom_heading vc_do_custom_heading wpb_custom_aa365bd5046e8294520b4e73732b9d15 align-left" ><strong>Video: Focus Areas for Success</strong></h3> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><img decoding="async" class="porto-lazyload wp-image-4274 size-full alignleft" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x56.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/02/SocialSuccessVideo-v2.gif" alt="" width="162" height="91" /><strong><a href="https://www.youtube.com/playlist?list=PLTwcZFqE_7OxtIwGpfr72sL--CqzGlzWT">Video: Focus Areas For Success</a></strong><br /> This video training will provide deeper insights on topics that are key to success on social media, including: understanding the social media landscape, the importance of analysis, building audience relationships,  crafting content, and measurement.</p> </div> </div> </div></div><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"></div></div></div></div></div></div> </div> </div> </article> </div> </div><!-- end main content --> </div> </div> </div><!-- end main --> <div class="footer-wrapper"> <div id="footer" class="footer footer-1" > <div class="footer-main"> <div class="container"> <div class="row"> <div class="col-lg-4"> <aside id="block-3" class="widget widget_block widget_text"> <p><strong style="font-size: 18px;">Explore more resources</strong></p> </aside><aside id="block-5" class="widget widget_block"><ul><li><a href="/ieee-brand/">The IEEE Brand</a></li><li><a href="/guidelines/">Assets &amp; Guidelines</a></li><li><a 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