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<!DOCTYPE html><html lang="en-US"><head><meta charset="UTF-8" /><meta http-equiv="X-UA-Compatible" content="IE=edge"><link rel="pingback" href="https://www.softwaresuggest.com/blog/xmlrpc.php" /> <script type="text/javascript">document.documentElement.className = 'js';</script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <title>Custom Website Design vs Template: What Should You Choose?</title><meta name="description" content="Get the website templates and custom website designs advantages and disadvantages and get comparison which one is best for you." /><link rel="canonical" href="https://www.softwaresuggest.com/blog/custom-web-designs-vs-website-templates/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Custom Website Design vs Template: What Should You Choose?" /><meta property="og:description" content="Get the website templates and custom website designs advantages and disadvantages and get comparison which one is best for you." /><meta property="og:url" content="https://www.softwaresuggest.com/blog/custom-web-designs-vs-website-templates/" /><meta property="og:site_name" content="SoftwareSuggest Blog" /><meta property="article:published_time" content="2020-02-28T13:06:00+00:00" /><meta property="article:modified_time" content="2024-08-21T09:51:26+00:00" /><meta property="og:image" content="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Who-is-winning-the-race-Custom-Web-Designs-or-Website-Templates_FB.png" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="630" /><meta property="og:image:type" content="image/png" /><meta name="author" content="Nidhi Raghuvanshi" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Nidhi Raghuvanshi" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="5 minutes" /> <link rel='dns-prefetch' href='//www.softwaresuggest.com' /><link rel="alternate" type="application/rss+xml" title="SoftwareSuggest Blog » Feed" href="https://www.softwaresuggest.com/blog/feed/" /><link rel="alternate" type="application/rss+xml" title="SoftwareSuggest Blog » Comments Feed" href="https://www.softwaresuggest.com/blog/comments/feed/" /><link rel="alternate" type="application/rss+xml" title="SoftwareSuggest Blog » Custom Website Design vs Template: What Should You Choose? 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</div></div></div></div></div></div></header><div id="et-main-area"><div id="main-content"><div class="fr_fold"><div class="container"><div class="fr_content"><div class="brdcrumbchctm"><p id="breadcrumbs"><span><span><a href="https://www.softwaresuggest.com/blog/" data-wpel-link="internal" target="_blank">Home</a></span> » <span><a href="https://www.softwaresuggest.com/blog/category/website-development/" data-wpel-link="internal" target="_blank">Website Development</a></span> » <span class="breadcrumb_last" aria-current="page">Custom Website Design vs Template: What Should You Choose?</span></span></p></div><h1 class="fr_title"> Custom Website Design vs Template: What Should You Choose?</h1><div class="authors_main ssflex ssaligncenter justcntncenter"><div class="newauthrmg ssflex ssaligncenter"> <img src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/09/12110629/CH-Email-Banner-02-2-96x96.png" width="60" height="60" alt="Nidhi Raghuvanshi" class="avatar 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margin: 0 auto !important; } .tocpluscontent { position: relative !important; } .tocdiv { flex-shrink: 0; width: 252px !important; position: fixed !important; top: 90px !important; display: none; left: 0; } .tableOfContent { font-size: 18px !important; color: #0159b9 !important; } .tocdiv .lwptoc { border-right: unset !important; } .tocdiv .lwptoc_itemWrap .lwptoc_item a { padding: 12px 10px !important; border-bottom: 1px solid #e6e9ef !important; line-height: 1.5 !important; font-size: 15px !important; } .lwptoc_item { margin-top: 0 !important; } .lwptoc_item a span { font-size: 14px !important; color: #333 !important; font-weight: 400 !important; } .otherbottomcontet { display: flex; } #comment-wrap { padding-top: 0 !important; margin-left: 0 !important; } #comment-wrap h3,.postconetndiv .authornlyct p { margin-bottom: 0 !important; } .gap10 { gap: 10px !important; } .justcntnbtwn { justify-content: space-between !important; } .justcntncenter { justify-content: center !important; } 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margin-bottom: 20px; } .tocpluscontent { flex-direction: column; } } @media (min-width: 1024px) { #et-main-area { padding-top: 5em; } .saboxplugin-desc { padding-left: 91px; } } @media (min-width: 1200px) { .contetsec { width: calc(41.66667% - 1.875rem); margin: 0 auto; } .imagesecctms { width: calc(58.33333% - 1.875rem); } .imagesecctms img { width: 650px; margin: 0 auto; } .left_content { width: 100% !important; padding: 0 !important; } .tocdiv { width: 260px; } .postconetndiv { width: 930px; max-width: 100%; padding-left: 28px; } .lwptoc-baseItems { position: sticky; top: 90px; border-right: 1px solid #e7e7e7; } .lwptoc_header { position: sticky; top: 0; z-index: 555; } .lwptoc_items { height: 78vh; overflow-y: auto; padding-right: 14px !important; } } .single_blog_detail_points em { font-size: 1.0rem; }</style> <script>/* try { window.addEventListener("message", receiveMessage, false); function receiveMessage(event) { if (event.origin !== "https://www.softwaresuggest.com") { return; } console.log("Button in iframe clicked!", event.data); gtag('event', event.data.event, event.data); } } catch (error) { console.error("An error occurred:", error); } */ // exit intent on click optimonster poup button jQuery(document).on('click', '#amesbury-ButtonElement--zCTiQdrKDh8T30XnALlM', function(e) { var element = document.querySelector("#popupvrn"); document.querySelector('.exit-intent-popup').classList.add('visible'); element.style.visibility = "visible"; element.style.display = "block"; element.style.opacity = "1"; element.style.transform = "scale(1)"; element.style.transition = "0.4s, opacity 0.4s"; jQuery(document.body).append( jQuery('.exit-intent-popup').detach() ); eventListener = document.addEventListener("click", function (clickEvent) { var inPopup = false; var date = new Date(); date.setTime(date.getTime() + (24*60*60*1000)); var expires = "; expires="+date.toGMTString(); document.cookie = "exitintentpopup=true;path=/;expires="+date.toUTCString(); if (!inPopup) hide(clickEvent); }); var hiddenInputexit = document.createElement("input"); hiddenInputexit.type = "hidden"; hiddenInputexit.name = "optimonster_exit"; hiddenInputexit.value = "1"; // Append the hidden input to the form document.querySelector(".exit_main_form").appendChild(hiddenInputexit); }) // exit intent on click optimonster poup button End</script> <article id="post-34668" class="et_pb_post post-34668 post type-post status-publish format-standard has-post-thumbnail hentry category-website-development tag-custom-webdesign tag-website-templates"><div class="et_post_meta_wrapper"> </div> <div class="entry-content newentrycontent"><div class="tocpluscontent ssflex"><div class="postconetndiv newlpostconetndiv comthemecontentdiv"><div id="cmidtocdiv" class="tocdiv newltocdiv bothtempcomclass"><div class="lwptoc lwptoc-autoWidth lwptoc-baseItems lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i"><div class="lwptoc_header"> <span class="lwptoc_toggle"> <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a> </span></div><div class="lwptoc_items lwptoc_items-visible"><div class="lwptoc_itemWrap"><div class="lwptoc_item"> <a href="#custom-web-design-and-website-template"> <span class="lwptoc_item_label">Custom Web Design and Website Template</span> </a></div></div></div></div></div></div><div class="postconetndiv-content"><div class="newlautor content_author ssflex ssaligncenter"><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Reading Time:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minutes</span></span></div><div class="datepauthtxt ssflex ssaligncenter"> <span class="checkcirclebgq"></span> <span>Published : </span> February 28, 2020</div><div class="readtime ssflex ssaligncenter"> <span class="checkcirclebgq"></span> Last Updated: August 21, 2024</div></div><p style="text-align: justify;"><span style="font-weight: 400;">As a business owner, you can narrate your story to your audience using </span>website templates<b>. </b><span style="font-weight: 400;">Websites have the ability to allure customers and draw attention to your products or service.</span></p><p style="text-align: justify;"><span style="font-weight: 400;">The average human has an </span><span style="font-weight: 400;">attention span of 8 seconds</span><span style="font-weight: 400;"> and if you want to impress visitors on your websites, you need to have a well-designed site. There are two great options that you have when it comes to designing your website – </span>custom web designs<span style="font-weight: 400;"> and web templates. But which one of the two is better? Let’s find out!</span></p><div class="" style="text-align: left;"><div class="nssbluebox"><p class="txtpnss"><img decoding="async" class="lazy lazy-hidden nssimg" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/05/leftarowmbs.png"><noscript><img decoding="async" class="nssimg" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/05/leftarowmbs.png"></noscript><span class="nssbold">Looking for Web Development Companies?</span> Check out SoftwareSuggest’s list of the best <a href="https://www.softwaresuggest.com/services/web-development-companies" target="_blank" rel="noopener noreferrer" data-wpel-link="internal">web development companies</a>.</p></div></div><h2><span id="custom-web-design-and-website-template"><strong>Custom Web Design and Website Template</strong></span></h2><p>Get a brief description and clear idea of Custom Web Design and Website Template, which one is better for you.</p><h3 style="text-align: justify;"><b>What Is A Custom Web Design? </b></h3><p style="text-align: justify;">Custom web designs and templates are often confused with each other. Instead of picking up a generic theme from web design companies and services, you invest in a custom design that is unique.</p><p><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Image1-1.jpg" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter wp-image-34671 size-full" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Image1-1.jpg" alt="Custom Website Design" width="512" height="271" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Image1-1.jpg 512w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Image1-1-300x159.jpg 300w" sizes="(max-width: 512px) 100vw, 512px"><noscript><img decoding="async" loading="lazy" class="aligncenter wp-image-34671 size-full" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Image1-1.jpg" alt="Custom Website Design" width="512" height="271" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Image1-1.jpg 512w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/Image1-1-300x159.jpg 300w" sizes="(max-width: 512px) 100vw, 512px"></noscript></a></p><p style="text-align: justify;"><span style="font-weight: 400;">Custom designs are fully customizable and allow you to edit just about any visual element on your website. You have the ability to tweak things to your liking. To be successful online, you need to stand out and a custom web design lets you do exactly that. </span></p><p style="text-align: justify;"><span style="font-weight: 400;">Custom websites serve two distinct purposes. You allow yourself room to brand your website with custom graphics and also have the option to scale your website and build a visual representation of your brand. The visual flavor and identity of your custom website can extend to your mobile apps, web apps, email templates and more. </span></p><p><em><strong>Also, Read: </strong></em><a href="https://www.softwaresuggest.com/blog/" data-wpel-link="internal" target="_blank">Tips for Choosing a Web Design Agency for Your Business</a></p><h3 style="text-align: justify;"><b>Who Should Get A Custom Website Design? </b></h3><p style="text-align: justify;"><span style="font-weight: 400;">Not all businesses have the same requirements when it comes to </span>custom web designs. <span style="font-weight: 400;">For simple websites that do not intend on garnering large amounts of traffic, a custom web design may not be worth it. But if you want your website to be unique, scalable and user-friendly, we recommend going for a custom web design for your brand. </span></p><p style="text-align: justify;"><span style="font-weight: 400;">It also serves a long-term investment that you have complete control over. The only downside of having a custom web design is the upfront cost that you have to pay. If you want a fancy design it is going to be significantly more expensive than paid themes that you can grab for much cheaper. </span></p><p style="text-align: justify;"><span style="font-weight: 400;">But considering it is an investment to make your brand easily identifiable against your competition, it is worth it in the long run. Creating </span>custom web designs <span style="font-weight: 400;">takes a significant amount of time and resources which can also add to your web development time. </span></p><h3><b>What Is A Custom Website Template? </b></h3><p style="text-align: justify;">Website templates <span style="font-weight: 400;">are pre-built templates that have everything you need in one place. </span>Web design companies and services <span style="font-weight: 400;">sell templated for much cheaper than it would cost you to get a custom design for your website. There are thousands of templates to choose from that you can grab even for free in some cases.</span></p><p><a href="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1.jpg" data-wpel-link="internal" target="_blank"><img decoding="async" loading="lazy" class="lazy lazy-hidden aligncenter wp-image-34672 size-full" src="//www.softwaresuggest.com/blog/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1.jpg" alt="Custom Website Design vs Templates" width="1429" height="818" srcset="" data-srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1.jpg 1429w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-300x172.jpg 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-1024x586.jpg 1024w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-768x440.jpg 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-696x398.jpg 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-1068x611.jpg 1068w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-734x420.jpg 734w" sizes="(max-width: 1429px) 100vw, 1429px"><noscript><img decoding="async" loading="lazy" class="aligncenter wp-image-34672 size-full" src="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1.jpg" alt="Custom Website Design vs Templates" width="1429" height="818" srcset="https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1.jpg 1429w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-300x172.jpg 300w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-1024x586.jpg 1024w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-768x440.jpg 768w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-696x398.jpg 696w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-1068x611.jpg 1068w, https://www.softwaresuggest.com/blog/wp-content/uploads/2020/02/image2-1-734x420.jpg 734w" sizes="(max-width: 1429px) 100vw, 1429px"></noscript></a></p><p style="text-align: justify;"><span style="font-weight: 400;">The quality of these templates can vary but fancier ones can set you back a decent chunk of money. They are worth it if you have a limited budget and don’t want to invest too much money into your website when starting out. </span></p><h3 style="text-align: justify;"><b>Who Should Get Website Templates? </b></h3><p style="text-align: justify;"><span style="font-weight: 400;">If you want to create a generic website and have no knowledge about development or coding, </span>website templates <span style="font-weight: 400;">are great to start out with. They are very easy to implement onto your website and <a href="https://www.sliderrevolution.com/design/animated-website-templates/" data-wpel-link="internal" target="_blank">most good templates</a> come with visual page builders that allow you to customize your website the way you want to without any coding expertise. </span></p><p style="text-align: justify;"><span style="font-weight: 400;">Using a website template brings down the cost of setting up a website by a fair bit and it’s great for startups, small businesses and personal websites that have a small audience. The downside to using </span>website templates<span style="font-weight: 400;"> is that you will be on your own when it comes to designing. </span></p><p style="text-align: justify;"><span style="font-weight: 400;">A lot of websites that sell web templates treat it like a one-off transaction and you are left to yourself when it comes to customizing or making changes. Moreover, templates are not always designed to suit your business needs. While short-term solution templates are great, but they do not always work out if you plan on scaling your website. </span></p><p style="text-align: justify;"><span style="font-weight: 400;">You also miss out on the chance to create your own brand image through your website if you opt for a template because of how often the same templates get reused across thousands of websites. Visitors on your website may even think that your site is a rip-off just because they see the same template on other websites. </span></p><p><iframe loading="lazy" class="lazy lazy-hidden red23" style="border: 0px #FFFFFF none; height: 26em;" data-lazy-type="iframe" data-src="https://www.softwaresuggest.com/itopsoftwares/index?s=web-design" name="myiFrame" width="100%" height="480" frameborder="1" marginwidth="0px" marginheight="0px" scrolling="no" sandbox="allow-scripts allow-same-origin allow-popups" allowfullscreen="allowfullscreen"></iframe><noscript><iframe loading="lazy" class="red23" style="border: 0px #FFFFFF none; height: 26em;" src="https://www.softwaresuggest.com/itopsoftwares/index?s=web-design" name="myiFrame" width="100%" height="480" frameborder="1" marginwidth="0px" marginheight="0px" scrolling="no" sandbox="allow-scripts allow-same-origin allow-popups" allowfullscreen="allowfullscreen"></iframe></noscript></p><h4><b>Conclusion </b></h4><p style="text-align: justify;"><span style="font-weight: 400;">Both templates and custom designs have their own advantages and disadvantages. But it all boils down to what you need as a business owner. There is absolutely no reason to invest a fortune in a custom design if you are not willing to invest in custom designs from </span>web design companies and services.</p><p style="text-align: justify;"><span style="font-weight: 400;">On the other hand, if you are willing to create a fresh brand identity on the internet, you should definitely go ahead with a custom web design tailor-made just for you!</span></p><div class="saboxplugin-wrap" ><div class="saboxplugin-tab"><div class="heading-section"><div class="identity-section"><div class="saboxplugin-gravatar"><img decoding="async" loading="lazy" src="https://blogimages.softwaresuggest.com/blog/wp-content/uploads/2023/09/12110629/CH-Email-Banner-02-2-120x150.png" width="80" height="100" alt="Nidhi Raghuvanshi" class="avatar avatar-100 wp-user-avatar wp-user-avatar-100 alignnone photo"></div><div><div class="saboxplugin-authorname"><a href="https://www.softwaresuggest.com/blog/author/nidhi-raghuvanshi/" class="vcard author" rel="author" data-wpel-link="internal" target="_blank"><span class="fn">Nidhi Raghuvanshi</span></a></div><div class="sub-title">About the author</div></div></div><div class="saboxplugin-socials "><a title="Linkedin" target="_blank" href="https://www.linkedin.com/in/nidhi-raghuvanshi/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-linkedin" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"><path fill="currentColor" d="M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z"></path></svg></a></div></div><div class="saboxplugin-desc"><div ><p>Passionate Digital Marketer & Software Analyst. 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