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Topics include the changing consumer behavior and attitudes towards the delivery of healthcare services, emerging disruptors in the healthcare provider space, and technology adoption to keep costs down and improve patient outcomes. We give product, strategy and innovation teams the data and insights they need to reimagine the patient journey, drive cost efficiencies and revenues, and re-allocate resources to increase engagement. </p> </div> </div> <div class="container w-full grid gap-y-6 md:gap-y-9 lg:gap-y-12 xl:gap-y-12 grid-cols-1 md:grid-cols-2 lg:grid-cols-3"><div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"><div class="mb-4 mx-0 flex h-56 sm:h-64 md:h-56 lg:h-48 xl:h-56"><a href="https://www.emarketer.com/content/us-healthcare-pharma-ad-spending-2024" target="_blank" rel="noopener noreferrer" class="flex w-full h-full border border-ii-light-gray"><img src="https://www.emarketer.com/dynamiccontent/storage/16515dc4159c4128b2a8d1bab14ffa52/287369" alt="US Healthcare and Pharma Ad Spending 2024" class="object-cover w-full h-full place-self-center"/></a></div><div class="mb-2 space-x-1 xl:space-x-2"><small class="headline-sm text-ii-red"><a href="https://www.emarketer.com/topics/https://www.emarketer.com/topics/industry/health" target="_blank" rel="noopener noreferrer">Health</a></small></div><h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/content/us-healthcare-pharma-ad-spending-2024" target="_blank" rel="noopener noreferrer">US Healthcare and Pharma Ad Spending 2024</a></h5></div><div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"><div class="mb-4 mx-0 flex h-56 sm:h-64 md:h-56 lg:h-48 xl:h-56"><a href="https://www.emarketer.com/content/data-drop-4-charts-on-how-high-healthcare-costs-affect-consumer-behavior" target="_blank" rel="noopener noreferrer" class="flex w-full h-full border border-ii-light-gray"><img src="https://www.emarketer.com/dynamiccontent/storage/1001c28d8a25491bb84f346355dc79ae/287792" alt="Data Drop: 4 Charts on How High Healthcare Costs Affect Consumer Behavior" class="object-cover w-full h-full place-self-center"/></a></div><div class="mb-2 space-x-1 xl:space-x-2"><small class="headline-sm text-ii-red"><a href="https://www.emarketer.com/topics/https://www.emarketer.com/topics/industry/digital-health" target="_blank" rel="noopener noreferrer">Digital Health</a></small></div><h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/content/data-drop-4-charts-on-how-high-healthcare-costs-affect-consumer-behavior" target="_blank" rel="noopener noreferrer">Data Drop: 4 Charts on How High Healthcare Costs Affect Consumer Behavior</a></h5></div><div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"><div class="mb-4 mx-0 flex h-56 sm:h-64 md:h-56 lg:h-48 xl:h-56"><a href="https://www.emarketer.com/content/generational-differences-patients-health-journeys" target="_blank" rel="noopener noreferrer" class="flex w-full h-full border border-ii-light-gray"><img src="https://www.emarketer.com/dynamiccontent/storage/cb45cb8a8819528de2516ae0d4c0aa11/286978" alt="Generational Differences in Patients’ Health Journeys" class="object-cover w-full h-full place-self-center"/></a></div><div class="mb-2 space-x-1 xl:space-x-2"><small class="headline-sm text-ii-red"><a href="https://www.emarketer.com/topics/https://www.emarketer.com/topics/industry/digital-health" target="_blank" rel="noopener noreferrer">Digital Health</a></small></div><h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/content/generational-differences-patients-health-journeys" target="_blank" rel="noopener noreferrer">Generational Differences in Patients’ Health Journeys</a></h5></div></div> <div class="container sm:flex sm:items-center sm:justify-center pt-4"> <div class="sm:px-4 xl:px-8 w-auto space-y-4 sm:space-y-0"> <a class="btn-primary sm:mr-4 lg:mr-2 xl:mr-4" href="https://www.emarketer.com/search1/?hierarchicalMenu%5Bindustries.lvl0%5D=Health&refinementList%5Btype%5D=report" target="_blank" data-analytics="PublicSite-Industries-Health-Reports-BrowseOurReports" rel="noopener">Browse Our Reports</a> <a class="btn-secondary-ghost" href="/become-a-client/" data-analytics="PublicSite-Industries-Health-Reports-BecomeAClient">Become a Client</a> </div> </div> </div> </div> <div class="bg-gradient-to-b from-ii-black via-ii-black to-ii-gray-900 py-12 sm:py-20"> <div class="space-y-6 lg:space-y-8"> <div class="container lg:flex lg:items-center lg:justify-between"> <div class="sm:px-4 xl:px-8 w-auto space-y-4"> <h2 class="leading-tight text-ii-white">Health Statistics & Charts</h2> <p class="text-ii-gray-300"> Our iconic charts leverage our proprietary data and more than 3,000 third-party sources to provide you with quick takeaways on the most important industry trends and topics. 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alt=""/></picture></noscript><div></div></div><div></div> </a> </div> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/digital-health" target="_blank" rel="noopener">Digital Health</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue-300 text-ii-white"><a href="https://www.emarketer.com/chart/248053/technologies-that-important-patient-care-according-us-clinicians-april-2021-of-respondents" target="_blank" rel="noopener">Technologies that are important for patient care according to US clinicians</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-4 mx-0 flex h-56 sm:h-64 md:h-56 lg:h-48 xl:h-56"> <a href="https://www.emarketer.com/chart/247897/coronavirus-impact-us-smartphone-users-who-use-their-smartphone-select-healthfitness-activities-march-2021-of-respondents" class="flex w-full h-full" target="_blank" rel="noopener"> <div data-gatsby-image-wrapper="" 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235w,/_gatsby/image/da8c361864903dd393a3faac4fba8e3c/e428cdf97864b5e3d923d2df004f4bdf/InsiderIntelligence-coronavirus-impact-us-smartphone-users-who-use-their-smartphone-select-healthfitness-activities-march-2021-of-respondents-266823.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2023%2F10%2F05115129%2FInsiderIntelligence-coronavirus-impact-us-smartphone-users-who-use-their-smartphone-select-healthfitness-activities-march-2021-of-respondents-266823.png&a=w%3D470%26h%3D483%26fm%3Dpng%26q%3D70&cd=undefined 470w" alt=""/></picture></noscript><div></div></div><div></div> </a> </div> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/mobile-health/" target="_blank" rel="noopener">Mobile Health</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue-300 text-ii-white"><a 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class="container lg:flex lg:items-center lg:justify-between"> <div class="sm:px-4 xl:px-8 w-auto space-y-4"> <h2 class="leading-tight">Health Forecasts & Benchmarks</h2> <p> Health forecasts offer interactive projections with more than 10,000 proprietary metrics on emerging trends, market changes, and consumer behavior in the pharmaceutical, telehealth, and digital therapeutics industries. Our forecasts and benchmarks will help you in plan for the future by informing your campaigns and strategies with key data points on the upcoming years. </p> </div> </div> <div class="container w-full grid gap-y-6 grid-cols-1 md:gap-y-9 sm:grid-cols-2 lg:gap-y-12 lg:grid-cols-3 xl:gap-y-12"> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/health" target="_blank" rel="noopener">Health</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a2d" target="_blank" rel="noopener">Retail & Ecommerce Sales, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/health" target="_blank" rel="noopener">Health</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a31" target="_blank" rel="noopener">US Retail Ecommerce Sales, by Product Category</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/health" target="_blank" rel="noopener">Health</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5a2b11c7e0cb1d0dd489d16f" target="_blank" rel="noopener">B2B Ad Spending, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/health" target="_blank" rel="noopener">Health</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5911ecb9aeb8830e3829e277" target="_blank" rel="noopener">Healthcare & Pharma Industry Ad Spending, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/health" target="_blank" rel="noopener">Health</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5911eeb5aeb8830e3829e285" target="_blank" rel="noopener">Amazon, US</a></h5> </div>  </div> <div class="container sm:flex sm:items-center sm:justify-center pt-4"> <div class="sm:px-4 xl:px-8 w-auto space-y-4 sm:space-y-0"> <a class="btn-primary sm:mr-4 lg:mr-2 xl:mr-4" href="https://www.emarketer.com/search1/?hierarchicalMenu%5Bindustries.lvl0%5D=Health&refinementList%5Btype%5D=forecasts" target="_blank" data-analytics="PublicSite-Industries-Health-Forecasts-BrowseOurForecasts" rel="noopener">Browse Our Forecasts</a> <a class="btn-secondary-ghost" href="/become-a-client/" data-analytics="PublicSite-Industries-Health-Forecasts-BecomeAClient">Become a Client</a> </div> </div> </div> </div> <div class="bg-gradient-to-b from-ii-light-gray to-ii-gray-50 py-12 sm:py-20"> <div class="container lg:flex lg:flex-wrap lg:items-center lg:justify-center space-y-8 lg:space-y-12"> <div class="sm:px-4 xl:px-8 w-auto"> <h2 class="leading-tight">Frequently Asked Questions</h2> </div> <div class="sm:px-4 xl:px-8 lg:w-10/12 sm:mx-auto"> <style type="text/css"> details > summary::marker { color: #e91019; } </style> <div class="w-full space-y-8 lg:space-y-12"> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">What topics does Health research cover? </h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Our scope of coverage includes but is not limited to:</p> <ul class="list-square"> <li>Consumer Behavior Trends</li> <li>Social Determinants of Health</li> <li>Retail Health</li> <li>Primary Care Disruptors</li> <li>Online Pharmacy</li> <li>Commercial Payers </li> <li>Bundled Payments</li> <li>Value-Based Care</li> <li>Medicare and Medicare Advantage</li> <li>Artificial Intelligence</li> <li>Machine Learning</li> <li>Digital Therapeutics </li> <li>Smart Hospitals </li> <li>Medication Compliance </li> <li>Wearables</li> </ul> </div> </details> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">Where do you source your Health data? </h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Our research team pulls from more than 3,000 sources that we aggregate, filter, organize, and analyze before distilling the pertinent data down into our reports, charts, and forecasts. A sampling of our Health sources include:</p> <ul class="list-square"> <li>American Medical Association (AMA)</li> <li>dotHealth</li> <li>Healthline</li> <li>MobiHealthNews</li> <li>National Center for Health Statistics</li> <li>Rock Health</li> </ul> <h5 class="leading-tight hover:text-ii-blue inline-block"><a href="/company/">See what makes EMARKETER data the most reliable in the industry<span class="text-ii-blue ml-2">→</span></a></h5> </div> </details> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">What are the most important Health metrics?</h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Our research dives into dozens of Health metrics, including but not limited to:</p> <ul class="list-square"> <li>Electronic Health Record (EHR) Systems / Electronic Medical Record (EMR) System Number of Facilities</li> <li>Electronic Health Record (EHR) Systems / Electronic Medical Record (EMR) System Spending</li> <li>Healthcare Cloud Spending</li> <li>Healthcare Patients by Walk-In Facility</li> <li>Remote Patient Monitoring Users</li> <li>Telemedicine Users</li> </ul> </div> </details> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">Is Health research only for healthcare professionals?</h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Not at all! 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