Branding Agency | Brand Identity | Lincoln | Optima Graphic Design Consultants

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aria-label="Careers" id="mega_careers"> Careers </a> <div class="mega_menu_sub_nav" aria-labelledby="mega_careers"> </div> </div> <div class="col-2"> <a class="nav-link" href="/contact" aria-label="Contact" id="mega_contact"> Contact </a> </div> </div> </div> </nav> </div> </div> </div> </header> </div> <div class="page_hero secondary" style="background-color: #35383E"> <div class="mobile_background" style="background-image: url('https://www.optimadesign.co.uk/assets/images/common/Brand_Identity_at_Optima_Mobile.jpg')"> <img loading="lazy" src="/images/jcogs_img/cache/Brand_Identity_at_Optima_Mobile_-_28de80_-_0d9753ca21d36c1283d47e224b7c88d2e85ce19a.jpg" srcset="/images/jcogs_img/cache/Brand_Identity_at_Optima_Mobile_-_28de80_-_0d9753ca21d36c1283d47e224b7c88d2e85ce19a_710w.jpg 710w, /images/jcogs_img/cache/Brand_Identity_at_Optima_Mobile_-_28de80_-_0d9753ca21d36c1283d47e224b7c88d2e85ce19a_1065w.jpg 1065w, /images/jcogs_img/cache/Brand_Identity_at_Optima_Mobile_-_28de80_-_0d9753ca21d36c1283d47e224b7c88d2e85ce19a.jpg 1066w" sizes="(max-width:710px) 710px, (max-width:1065px) 1065px, 1066px" alt="https://www.optimadesign.co.uk/assets/images/common/Brand_Identity_at_Optima_Mobile.jpg" class="lazy hero_image"> </div> <div class="desktop_background" style="background-image: url('https://www.optimadesign.co.uk/assets/images/common/Brand_Identity_at_Optima.jpg')"></div> <div class="container"> <div class="row"> <div class="col-12 col-lg-7 col-xl-6"> <div class="hero_content"> <div> <h1 class=""> <span>Brand Identity</span> Creativity & Strategy </h1> <p>Creative ideas informed by an insightful strategy are the magic formula for effective brand design. </p> </div> </div> </div> </div> </div> </div> <main id="main"> <section class="section fl_text_editor" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <h3>Every brand has a unique story. We help to unearth what is at the heart of your business and products in order to create an intriguing sense of what your brand represents. </h3> <p>We want to help people connect with your brand and our job is to supply the creative energy to bring your vision and values to life by crafting thought-provoking brand identities. We create an authentic representation of the business and give it personality – considering every part of the visual identity, messaging and tone of voice. </p> <blockquote> <p>We design, develop and are guardians of some influential brands and we understand the flexibility required to deliver a consistent presence across multiple brand touchpoints.</p> </blockquote> </div> </div> </div> </section> <section class="section fl_our_approach_slider"> <div class="container"> <div class="row"> <div class="col-12 col-sm-10 mx-auto"> <h2>Our approach to brand creation or development:</h2> </div> </div> <div class="row"> <div class="col-12 col-md-10 mx-auto"> <div class="our_approach_slider"> <div class="ap_slide"> <img loading="lazy" src="/images/jcogs_img/cache/Listening@2x_-_28de80_-_e009fe5822b532f9f7f926cd131a1d69a3843904.jpg" srcset="/images/jcogs_img/cache/Listening@2x_-_28de80_-_e009fe5822b532f9f7f926cd131a1d69a3843904_1316w.jpg 1316w, /images/jcogs_img/cache/Listening@2x_-_28de80_-_e009fe5822b532f9f7f926cd131a1d69a3843904_1974w.jpg 1974w, /images/jcogs_img/cache/Listening@2x_-_28de80_-_e009fe5822b532f9f7f926cd131a1d69a3843904.jpg 1975w" sizes="(max-width:1316px) 1316px, (max-width:1974px) 1974px, 1975px" alt="Listening@2x.jpg"> <h5>Learning and listening</h5> <p><p>We like to get to grips with understanding as much about your business or organisation as we can. Whether you’re starting from scratch or revamping an existing brand, we take the time to understand your backstory, where you’re at, and where you’re headed. We’re interested in the big-picture stuff like your business value proposition, strategy, and vision for the future. But we’re also looking for those little gems that make you unique and help us create a brand that is distinctively and authentic to you.</p></p> </div> <div class="ap_slide"> <img loading="lazy" src="/images/jcogs_img/cache/strategy@2x_-_28de80_-_94abfc283fd9a05f349f9ae3afb789715ca05ef6.jpg" srcset="/images/jcogs_img/cache/strategy@2x_-_28de80_-_94abfc283fd9a05f349f9ae3afb789715ca05ef6_1316w.jpg 1316w, /images/jcogs_img/cache/strategy@2x_-_28de80_-_94abfc283fd9a05f349f9ae3afb789715ca05ef6_1974w.jpg 1974w, /images/jcogs_img/cache/strategy@2x_-_28de80_-_94abfc283fd9a05f349f9ae3afb789715ca05ef6.jpg 1975w" sizes="(max-width:1316px) 1316px, (max-width:1974px) 1974px, 1975px" alt="strategy@2x.jpg"> <h5>Strategy and approach</h5> <p><p>To create a brand which resonates with your audience, we take the time to get to know your customers and understand how your business meets their needs. We also look at the industry environment and competitive landscape your brand operates. We connect all this information to inform a well-thought-out strategy to create brand awareness and build relationships with your audience.</p></p> </div> <div class="ap_slide"> <img loading="lazy" src="/images/jcogs_img/cache/Moodboards@2x_-_28de80_-_fa7566b267a600ed61164575390bdf6c4936d58f.jpg" srcset="/images/jcogs_img/cache/Moodboards@2x_-_28de80_-_fa7566b267a600ed61164575390bdf6c4936d58f_1316w.jpg 1316w, /images/jcogs_img/cache/Moodboards@2x_-_28de80_-_fa7566b267a600ed61164575390bdf6c4936d58f_1974w.jpg 1974w, /images/jcogs_img/cache/Moodboards@2x_-_28de80_-_fa7566b267a600ed61164575390bdf6c4936d58f.jpg 1975w" sizes="(max-width:1316px) 1316px, (max-width:1974px) 1974px, 1975px" alt="Moodboards@2x.jpg"> <h5>Mood boards </h5> <p><p>We assemble our initial creative ideas and elements like images, graphics, materials, typography, messaging, and colours into collages or ‘mood boards’. These mood boards illustrate potential brand style routes and how they evoke the desired brand ‘feel’. Mood boards serve as a starting point of inspiration for designers and help align everyone involved in the project to bring the desired brand personality to life.</p></p> </div> <div class="ap_slide"> <img loading="lazy" src="/images/jcogs_img/cache/Brandmark@2x_-_28de80_-_30b002bf208255a995f5fd208a39dd3d4934ec07.jpg" srcset="/images/jcogs_img/cache/Brandmark@2x_-_28de80_-_30b002bf208255a995f5fd208a39dd3d4934ec07_1316w.jpg 1316w, /images/jcogs_img/cache/Brandmark@2x_-_28de80_-_30b002bf208255a995f5fd208a39dd3d4934ec07_1974w.jpg 1974w, /images/jcogs_img/cache/Brandmark@2x_-_28de80_-_30b002bf208255a995f5fd208a39dd3d4934ec07.jpg 1975w" sizes="(max-width:1316px) 1316px, (max-width:1974px) 1974px, 1975px" alt="Brandmark@2x.jpg"> <h5>Brand identity</h5> <p><p>A successful brand consists of a set of elements which work together to create your identity. It consists of more than just a logo – it includes your name, tagline, logo or symbol, design style, colour, tone of voice, imagery and more. Our skilled creatives craft each element to create a synergy that amplifies your brand’s personality and creates an identity that sets you apart.</p></p> </div> <div class="ap_slide"> <img loading="lazy" src="/images/jcogs_img/cache/Design_Assets@2x_-_28de80_-_61faa9d381ce7a39c2db1f7999293437c1b1f1ec.jpg" srcset="/images/jcogs_img/cache/Design_Assets@2x_-_28de80_-_61faa9d381ce7a39c2db1f7999293437c1b1f1ec_1316w.jpg 1316w, /images/jcogs_img/cache/Design_Assets@2x_-_28de80_-_61faa9d381ce7a39c2db1f7999293437c1b1f1ec_1974w.jpg 1974w, /images/jcogs_img/cache/Design_Assets@2x_-_28de80_-_61faa9d381ce7a39c2db1f7999293437c1b1f1ec.jpg 1975w" sizes="(max-width:1316px) 1316px, (max-width:1974px) 1974px, 1975px" alt="Design_Assets@2x.jpg"> <h5>Brand assets and toolkit</h5> <p><p>We work with you to ensure you have the full range of brand assets in your toolbox to ensure your brand translates effectively to every environment, whether online or real world. Assets might include imagery, graphic devices, icons, illustrated elements, infographics and more. We’ll ensure you know how to apply your brand effectively and consistently in different situations with clearly defined colour values, font selections and design guidelines.</p></p> </div> <div class="ap_slide"> <img loading="lazy" src="/images/jcogs_img/cache/Collateral@2x_-_28de80_-_a3c1f8afeeb9b066bac6ce4ba1a203a97f57beda.jpg" srcset="/images/jcogs_img/cache/Collateral@2x_-_28de80_-_a3c1f8afeeb9b066bac6ce4ba1a203a97f57beda_1316w.jpg 1316w, /images/jcogs_img/cache/Collateral@2x_-_28de80_-_a3c1f8afeeb9b066bac6ce4ba1a203a97f57beda_1974w.jpg 1974w, /images/jcogs_img/cache/Collateral@2x_-_28de80_-_a3c1f8afeeb9b066bac6ce4ba1a203a97f57beda.jpg 1975w" sizes="(max-width:1316px) 1316px, (max-width:1974px) 1974px, 1975px" alt="Collateral@2x.jpg"> <h5>Brand collateral</h5> <p><p>We can’t design a brand effectively without demonstrating how all the different brand elements come together to create an impactful presence. We work with your newly created brand and its application to the channels you use most – whether it is on websites, social channels, presentations, email, printed documents, brochures, leaflets, posters, print advertising, packaging, direct marketing, retail point-of-sale, exhibition, signage or interior graphics.</p></p> </div> </div> <div class="our_approach_slider_nav"> <a class="prev dyn-arrow-link dyn-arrow-link--secondary"> <span class="sr-only">Previous Slide</span> </a> <a class="next dyn-arrow-link dyn-arrow-link--secondary"> <span class="sr-only">Next Slide</span> </a> </div> </div> </div> </div> </section> <section class="section fl_2_column_projects_grid_mason"> <div class="container"> <div class="row"> <div class="col-12"> <div class="project_masonry_grid"> <div class="grid-sizer"></div>   <div class="project_grid_item"> <img loading="lazy" src="/images/jcogs_img/cache/Amberley_Brand_Development_-_28de80_-_74e1518fc6e900800e2d3d6211a7ab39279af938.jpg" 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srcset="/images/jcogs_img/cache/Bridge_Branding_Square_Preview_-_28de80_-_486ec66666617666458a872e6e63cff6537ebb7f_633w.jpg 633w, /images/jcogs_img/cache/Bridge_Branding_Square_Preview_-_28de80_-_486ec66666617666458a872e6e63cff6537ebb7f_949w.jpg 949w, /images/jcogs_img/cache/Bridge_Branding_Square_Preview_-_28de80_-_486ec66666617666458a872e6e63cff6537ebb7f.jpg 950w" sizes="(max-width:633px) 633px, (max-width:949px) 949px, 950px" width="1266" height="1250" alt="Bridge_Branding_Square_Preview.jpg" class="lazy"> <div class="content_overlay"> <div class="sub-title"> Bridge </div> <h4><a href="/work/Bridge" class="full-card-click">A brand strategy to connect with business for Lincolnshire’s new R&D hub </a></h4> <p class="dyn-arrow-link dyn-arrow-link--secondary">View Project</p> </div> </div>    <div class="project_grid_item"> <img loading="lazy" src="/images/jcogs_img/cache/Burrells_Square_Preview_-_28de80_-_59315307e4a8228ec3a5ce65e3f2d8ce7778122d.jpg" srcset="/images/jcogs_img/cache/Burrells_Square_Preview_-_28de80_-_59315307e4a8228ec3a5ce65e3f2d8ce7778122d_633w.jpg 633w, /images/jcogs_img/cache/Burrells_Square_Preview_-_28de80_-_59315307e4a8228ec3a5ce65e3f2d8ce7778122d_949w.jpg 949w, /images/jcogs_img/cache/Burrells_Square_Preview_-_28de80_-_59315307e4a8228ec3a5ce65e3f2d8ce7778122d.jpg 950w" sizes="(max-width:633px) 633px, (max-width:949px) 949px, 950px" width="1266" height="1250" alt="Burrells_Square_Preview.jpg" class="lazy"> <div class="content_overlay"> <div class="sub-title"> Massingberd-Mundy </div> <h4><a href="/work/massingberd-mundy-gin" class="full-card-click">A local family history proves to be our ginspiration </a></h4> <p class="dyn-arrow-link dyn-arrow-link--secondary">View Project</p> </div> </div>  </div> <a class="more_projects dyn-arrow-link dyn-arrow-link--primary" href="/work/"> More Projects </a> </div> </div> </div> </section> <section class="section fl_cta_banner" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000" style="background-image: url('https://www.optimadesign.co.uk/images/jcogs_img/cache/Optima_Exterior_Copper_-_28de80_-_e21347d9d0767c1965cdd018b12c6b0713352b23.jpg')"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 mx-auto"> <h2>Can we help you breathe new life into your brand?</h2> <a class="dyn-arrow-link dyn-arrow-link--white" href="https://www.optimadesign.co.uk/contact"> Get in touch </a> </div> </div> </div> </section> </main> <section class="section section--pre-footer"> <div class="container"> <div class="row"> <div class="col-12" data-aos="fade-up" data-aos-once="true" data-aos-duration="1000"> <div class="row"> <div class="col-12 col-md-4 me-auto"> <div class="px-3 p-md-0 mb-5 mb-md-0"> <h3>We’d love to be involved in your next project</h3> <p>We can work with you to:</p> <ul><li>Create, refine or rationalise your brand</li><li>Develop a stunning bespoke website</li><li>Produce innovative design for print or digital</li><li>Advance your digital marketing </li></ul> <a href="/contact" class="dyn-arrow-link dyn-arrow-link--secondary">Get in touch </a> </div> </div> <div class="col-12 col-md-7 px-0 px-md-3"> <div class="row"> <div class="col-12"> <img loading="lazy" src="/images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b.jpg" srcset="/images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b_400w.jpg 400w, /images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b_600w.jpg 600w, /images/jcogs_img/cache/duke-of-wellington_-_28de80_-_047a2b2228c4d862449399f5c58c2f165d97c66b.jpg 601w" sizes="(max-width:400px) 400px, (max-width:600px) 600px, 601px" alt="Duke of Wellington exterior" class="lazy img-fluid"> </div> </div> </div> </div> <div class="row"> <div class="col-12 col-md-7 ms-auto"> <div class="hold-music-wrapper"> <div class="hold-music-content"> <div class="px-3 p-md-0"> <div 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