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.content__button .button, .c-service__related .c-services-list__card:first-of-type .o-btn, .home .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .home .c-services-list__card.ecom-section .c-services-list__btn .o-btn, .mc-modal .content__button .c-service-projects__list:first-of-type .button, .mc-modal .content__button .c-service__related .c-services-list__card:first-of-type .button, .mc-modal .content__button .home .c-services-list__card.ecom-section .c-services-list__btn .button, .mc-modal .content__button .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .button, .mc-modal .content__button .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .button, .o-btn--alt, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .o-btn, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn { border: 2px solid #fff; color: #658d95; background: #fff; } .c-home-marketing a:hover, .c-service-projects__list:first-of-type .mc-modal .content__button .button:hover, .c-service-projects__list:first-of-type .o-btn:hover, .c-service__related .c-services-list__card:first-of-type .mc-modal .content__button .button:hover, .c-service__related .c-services-list__card:first-of-type .o-btn:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .home .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .mc-modal .content__button .c-service-projects__list:first-of-type .button:hover, .mc-modal .content__button .c-service__related .c-services-list__card:first-of-type .button:hover, .mc-modal .content__button .home .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .mc-modal .content__button .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .button:hover, .o-btn--alt:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-services .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .mc-modal .content__button .button:hover, .page-template-tmpl-single-service .c-services-list__card.ecom-section .c-services-list__btn .o-btn:hover { background-color: #658d95; color: #fff; } .c-footer__partner-logo a:hover { opacity: 1; } /********site map************/ .html-sitemap { display: flex; flex-wrap: wrap; justify-content: space-between; } .html-sitemap div > ul > li { list-style: none; left: 0; padding-bottom: 20px; } .html-sitemap > div > ul { border-bottom: 1px solid rgb(13 42 39 / 90%); } .html-page-sitemap > ul{ display:flex; flex-wrap:wrap; } .html-page-sitemap > ul > li{ width:100%; } @media(min-width:1024px){ .html-sitemap > div { width: 48%; float: left; } } /********site map************/ .page-template-tmpl-single-service .c-service__related .c-services-list__card.ecom-section{ background-color: #f1c9b6; } .page-template-tmpl-single-service .c-service__related .c-services-list__card:first-of-type, .page-template-tmpl-single-service .c-service__related .c-service__related-title { background-color: #7ed3cb; } .home .c-services-list .c-services-list__card.ecom-section .c-services-list__info { transform: unset!important; } /*Start Dropdown level 2*/ .c-nav .sub-menu{ border-radius:0; } .c-nav .sub-menu li:hover { opacity: 1; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: inline-block; margin-left: 5px; width: 20px; height: 20px; background-image: url(/wp-content/themes/emote/assets/img/chevron-right-arrow.png); opacity: .5; background-size: cover; background-position: center; background-repeat: no-repeat; -webkit-transition: .25s; -o-transition: .25s; transition: .25s; position: absolute; top: 3px; right: 0; } .c-nav .sub-menu li.menu-item-has-children .c-nav__subnav-toggle{ display:none; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display:inline-block; } .c-nav .sub-menu li:hover > a{ color: #707070; } ul.sub-menu li.menu-item-has-children:before{ display:none; } .sub-menu span.c-nav__subnav-toggle { display: none; } ul.sub-sub-menu { position: absolute; width: 613px; right: -610px; top: -24px; left: unset; transform: translateX(6%); background: #F6F6F5; padding: 12px; opacity: 1; columns: 2; border-radius: 0; } ul.sub-menu li.menu-item-has-children .sub-sub-menu{ display:none; } ul.sub-menu li.menu-item-has-children:hover .sub-sub-menu, ul.sub-menu li.menu-item-has-children:hover:before{ display:block; opacity: 1!important; } ul.sub-menu li.menu-item-has-children:before { content: ""; position: absolute; top: 7px; right: -35%; width: 20px; height: 20px; background-color: #fff; -webkit-transform: translateX(-50%) rotate(45deg); } /*END Dropdown level 2*/ .c-footer__partner-logo { margin-bottom: 10px; width: 85%; } .twoblocks { display: flex!important; column-gap: 10px; } .twoblocks { display: flex!important; column-gap: 10px; } .newblock { align-items: baseline; } .c-footer__partner-logo img:nth-child(1) { width: 70px; height: 70px; } .twoblocks > img { width: 47% !important; height: 100px !important; object-fit: cover; } .c-footer__partner-logo img { margin: 10px 0; } .twoblocks a { margin-bottom: 0; } .twoblocks > a { width: 55% !important; } .twoblocks.newblock > img { width: 55% !important; height: auto !important; margin: 0!important; } .twoblocks.newblock > a { width: 45% !important; height: auto !important; margin: 0; } .c-footer__partner-logo .twoblocks.newblock a img { height: auto !important; margin: 0!important; } .c-footer__partner-logo .twoblocks a img { width: auto !important; max-width: 100%; height: 100px !important; object-fit: cover; } .c-page__video-wrap.pad-bottom { padding-bottom: 100px; } .post-669 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-669 .custom-plogos .c-service-marketing__logos-each img { max-height: 100px; max-width: 215px; } .post-669 .custom-plogos .c-service-marketing__logos-all { margin-top: 0px; } .post-665 .custom-plogos .o-layout__item { width: 100%!important; } .pplogos .c-service-marketing__logos-all{ margin-top:20px; } .pplogos .c-home-clients__top { margin-top: 40px; } .pplogos .c-service-marketing__logos-each img { max-height: 120px; max-width: 215px; object-fit: contain; } .post-665 .custom-plogos .c-service-marketing__logos-each img { width: auto; max-width: 215px; object-fit: contain; max-height: 100px; } .post-665 .custom-plogos .c-service-marketing__logos-each { flex: 0 0 33.33%; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 24px; } .post-665 .custom-plogos .c-service-marketing__logos-all { justify-content: center; } .pplogos .c-service-marketing__logos-each { flex: 24.33%; } .c-section.c-service-partners2 h6 { position: relative; } .c-page__video-wrap h2 { font-size: 48px; text-align: left; margin: 0 auto 36px; text-transform: capitalize; } iframe.page_vimeo_vdo { width: 100%; height: 676px; } .c-page__video-wrap { background: #fff!important; padding-top: 150px; } .c-home-clients__each { width: 50%; } .career-heading { font-size: 4rem; font-weight: 500; } .next-post-title { font-weight: 400; text-transform: uppercase; font-size: 16px; } @media (max-width: 768px) { .c-top-wrapper { min-height: 100px; } .home .c-top-wrapper { min-height: auto; } .c-top.fixed { padding: 20px 0; background:rgba(255,255,255,1)!important; } .c-top{ transition: all 0.5s ease-in-out; } .c-top.fixed .c-header.o-wrapper{ padding: 10px 24px; } .sub-menu.menu-depth-1{ display:block; } .page-id-669 .c-service-partners2 img { max-width: 100%; } .page-id-669 .c-service-sections .c-section { margin-bottom: 0px; } .page-id-669 .c-service-partners img { margin-left: auto; margin-right: auto; margin-bottom: 33px; } .c-nav .sub-menu li.menu-item-has-children:hover .c-nav__subnav-toggle{ display: none; } .c-nav .sub-menu li.menu-item-has-children:hover .sub-sub-menu{ display: none; } .sub-menu .menu-item-has-children .c-nav__subnav-toggle { display: none; } .c-footer__partner-logo { width: 70%; margin: 0 auto; max-width: 228px; } .c-footer__partner-logo > div:first-child { column-gap: 10px; } .c-footer__partner-logo img:nth-child(1) { margin-left: 0!important; margin-right: 0!important; } .twoblocks > img { width: 47% !important; height: auto!important; object-fit: cover; } .c-footer__partner-logo .twoblocks a img { height: auto !important; } .c-footer__partner-logo .twoblocks.newblock img:nth-child(1) { height: 79px!important; } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 15px; padding: 0; width: 50%; } .post-665 .custom-plogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .post-665 .custom-plogos .c-service-marketing__logos-each img { max-width: 180px; max-height: 130px; } .pplogos .c-service-marketing__logos-each { width: 50%; margin-bottom: 15px; padding: 0; } .pplogos .c-service-marketing__logos-each img { max-height: 130px; max-width: 180px; } .pplogos .c-service-marketing__logos-all { margin: 0; padding: 0; } .c-page__video-wrap h4 { font-size: 32px; } .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } .c-home-clients__each img { max-height: 130px; } .c-page__video-wrap { padding-top: 100px; } iframe.page_vimeo_vdo { height: 450px; } } @media (max-width: 767px) { .c-page__video-wrap { padding-top: 60px; padding-left: 24px; padding-right: 24px; } iframe.page_vimeo_vdo { height: 204px; } } .page-template-tmpl-single-service .c-section.c-service-success-story { margin-bottom: 0px; } .page-template-tmpl-single-service.page-child .c-section.c-service-success-story { margin-bottom: 80px; } /*-------CSS S---------*/ .c-footer__links-dm:not(:first-of-type) { margin-bottom: 10px; line-height:25px; } .js-showreel-modal { cursor: pointer; } .c-header__toggle, .c-header__close { cursor: pointer; } .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.6rem; line-height: 1.2; font-weight: 700; margin-bottom: 24px; } .c-home-marketing .o-btn.o-btn--alt:hover, .c-work .c-section-success .o-btn.o-btn--alt:hover { background: #fff; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: transparent; color: #658d95; } .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: #fff; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn, .c-service-sections .c-section.c-service__related a.o-btn { background: #fff!important; color: #f1c9b6!important; } .c-service-sections .c-section.c-service__related .c-services-list__card a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .c-service-sections .c-section.c-service-tc-image-content a.o-btn:hover, .c-service-sections .c-section.c-service__related .c-services-list__card.ecom-section a.o-btn:hover { background: #f1c9b6 !important; color: #fff !important; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-667 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn { background: #fff; color: #eea19b; } .page-id-669 .c-home-marketing.c-service__projects-each .o-btn:hover { background: #eea19b; color: #fff; } body .c-blogs-top a.o-btn.o-btn--alt { background: #fff !important; color: #f1c9b6 !important; } body .c-blogs-top a.o-btn.o-btn--alt:hover { background: transparent !important; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: transparent; color: #fff; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #fff; color: #7ed3cb; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn{ border: 2px solid #658d95; color: #fff; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) a.o-btn:hover{ color: #658d95 !important; background-color: #fff !important; } .home .c-home-success a { background-color: #fff; color: #70abad; border: 2px solid #fff; } .home .c-home-success a:hover { background-color: #70abad; color: #fff; border: 2px solid #fff; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn { background: #fff!important; color: #7ed3cb!important; } body .c-service-sections .c-section.c-service__related.no-padd .ecom-section a.o-btn { color: #f1c9b6 !important; } body .c-service-sections .c-section.c-service__related.no-padd a.o-btn:hover { background: #7ed3cb!important; color: #fff!important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn { border: 2px solid #658d95; color: #fff!important; background-color: #658d95 !important; } .page-id-669 .c-services-list .c-services-list__card:nth-child(2) .c-services-list__btn a.o-btn:hover { border: 2px solid #658d95; color: #658d95!important; background-color: #fff !important; } /*----------24 may s---------*/ .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn { background: #658d95; color: #fff; } .page-id-44 .c-section .o-module__content.c-section-marketing.work-page-casestudy a.o-btn:hover { background: transparent; color: #658d95; } .single-ra-project .c-project__nextpost-info a { color: #658d95 !important; } .single-ra-project .c-project__nextpost-info a:hover { background: transparent; color: #fff !important; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt { background: #fff; color: #7ed3cb; } .page-template-tmpl-single-service .c-service-success-story a.o-btn.o-btn--alt:hover { background: #7ed3cb; color: #fff; } /* Emote Dev CF7 */ .wpcf7-checkbox { max-width: 730px; } .wpcf7-response-output { padding: 10px 0; margin: 5px 0 10px 0; font-weight: 500; font-size: 24px; position: unset; bottom: 99%; clip: unset; border: 0; background-color: transparent; } .wpcf7-description h2 { font-size: 24px; font-weight: 700; } .input-wrap.submit.animated.full-visible, .input-wrap.submit input[type="submit"] { cursor: pointer; color: #fff; } .input-wrap.submit.animated.full-visible:hover, .input-wrap.submit:hover input[type="submit"]:hover { color: #658d95; } /* New Code for Yanni Start */ /* Mobile Nav */ .c-top.nav-open { background: #fbfbfb!important; } .c-header__close-icon { color: #565656; } .c-top.nav-open .menu-item a, .c-top.nav-open .c-social a { color: #2e2e2e!important; } @media (max-width: 999px){ .c-top-headerbg video { margin: 46px -5%; } .c-top { padding: 10px 0px; } .page-id-7 .c-logo-wrap { margin-top: 0px; } .c-logo-wrap { margin-top: 10px; } } /* Mobile Nav End */ /* Menu Toggle */ .c-header__toggle-icon { color: black!important; } /* Menu Toggle End */ /* Book Meeting */ @keyframes pulse-animation-blue { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 8px rgb(255 255 255 / 0%);} } .c-header__button { animation: pulse-animation-blue 2s infinite!important; } /* AI Button */ @keyframes pulse-animation-bluee { 0% {box-shadow: 0 0 0 0px rgb(6 90 106);} 100% {box-shadow: 0 0 0 14px rgb(255 255 255 / 0%);} } .toggle-image { animation: pulse-animation-bluee 2s infinite!important; } /* Book Meeting End */ .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-weight:500; } .page-id-7 .c-services-list h2 { opacity: 0.6; font-weight: 600; } .c-nav__subnav-toggle { background-image: url(https://www.emotedigital.com/wp-content/themes/emote/assets/img/select-arrow.png); background-size: contain; } .c-top { background: white; box-shadow: 0px 4px 20px 0px #00000030; } .c-header a { color: black; } .page-id-7 .page-title { font-weight: 800!important; background: linear-gradient(90deg, #43a097 30%, #236977 90%)!important; -webkit-background-clip: text!important; -webkit-text-fill-color: transparent; line-height: 1; } .page-title { font-weight: 600; } .c-header__logo { color: black!important; } .c-home-intro .intro-para > p { font-weight: 300; } /* Brand Images */ .c-home-clients__each img { filter: none!important; } @media (min-width: 48.125em) { .c-home-clients__each img { /* max-height: 150px; */ margin-bottom: 11px; width: 94%; } } @media (max-width: 769px){ .c-home-clients__each img { width: 95%; margin-bottom: 12px; } } /* Brand Images */ /* Font Size Copy */ @media (max-width: 769px) { .c-services-list__wrap .c-services-list__each .c-services-list__info > p, .c-home-about .c-home-about__top-content .intro-para-extended h2 { font-size: 1.5rem; } } .c-work__categories { display: none; } @media (max-width: 450px) { .c-home-about__list img { width: 80px; } } .int-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit; } .intt-link { text-decoration: underline; text-decoration-thickness: 1.2px; text-underline-offset: 3px; color: inherit!important; } .fixed .c-header__toggle { margin-top: 3.5%; } .page-id-7 .fixed .c-header__toggle { margin-top: inherit!important; } /* New Code for Yanni End */ /* Start Partner Logo section*/ .o-layout.c-service-ecom__list.pplogos .o-layout__item{ padding-left:0; margin-bottom: 0px; } .o-layout.pplogos{ margin-left: 0; display: flex; flex-flow: row wrap; align-items: flex-start; justify-content: center; } .pplogos .c-service-marketing__logos-each, .o-layout.c-service-ecom__list.pplogos .o-layout__item { flex: 20%; width: 50%; max-width: 20%; } .c-service-marketing__logos-each { padding-left: 24px; margin-bottom: 24px; } .pplogos .c-service-marketing__logos-each img, .c-service-ecom img{ max-height: 150px!important; margin-bottom: 11px!important; width: 94%; max-width: unset!important; margin: auto; } .c-service-marketing__logos-each, .post-669 .custom-plogos .c-service-marketing__logos-each { padding-left: 0; margin-bottom: 0px; } .c-service-marketing__logos-all{ margin-left: 0px } .post-665 .custom-plogos .c-service-marketing__logos-each { margin-bottom: 0; } .post-665 .custom-plogos .c-service-marketing__logos-each img { max-height: 150px; margin-bottom: 11px; width: 94%; max-width: unset; } @media (max-width: 768px){ .pplogos .c-service-marketing__logos-each, .post-665 .custom-plogos .c-service-marketing__logos-each, .o-layout.c-service-ecom__list.pplogos .o-layout__item { flex: 50%; width: 50%; max-width: 50%; margin-bottom: 0; } .c-service-marketing__logos-all{ justify-content: center; } } /* End Partner Logo section*/ /* Start Feedbacks */ .add-pd-tp-80{ padding-top: 80px } .home .pplogos .c-service-marketing__logos-all{ padding-bottom: 80px } .home .o-wrapper--nopadmobile{ margin-bottom: 100px } .c-service .Project { padding: 80px 0; margin-bottom: 0; } .c-page__video-wrap { padding-top: 100px; } .home .c-page__video-wrap { padding-bottom: 100px; } .c-service-ecom .c-service-h1{ margin-bottom: 70px; } .page-contact-bottom { padding: 100px 0 100px; } .page-contact-bottom{ background: #efefef; } .c-service-sections .c-section.c-service-testimonials{ margin-bottom: 0; } .remove-bg-add-pd{ background: #fff; padding: 100px 0; margin-bottom: 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flex-basis: calc(100%); } .c-service__projects .o-layout__item .o-btn, article .o-btn{ min-width: 200px; margin: auto; display: flex; justify-content: center; max-width: max-content; padding: 17px 25px 14px; width: 100%; margin-bottom: 20px; } .home .c-services .o-btn, .home .c-home-intro .o-btn, .page-template-tmpl-services .c-services .o-btn{ min-width: 200px; margin: auto; display: flex; justify-content: center; max-width: max-content; padding:17px 50px 14px 25px; width: 100%; } .c-service__projects .o-layout__item .o-btn svg, article .o-btn svg{ position: unset; transform: unset; } .page-id-667 .c-service-sections img{ margin-left: auto; margin-right: auto; } .c-service-features__sections .c-service-features__img img{ margin: auto; margin-bottom:30px } .page-template-tmpl-single-service .c-service__video{ margin-bottom: 0px; } .c-home-intro-section{ margin-bottom: 70px } .page-scroll{ top: 86px !important; right: 10px!important; } .page-id-42 .page-scroll, .page-id-44 .page-scroll, 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id="rocket-lazyrender-inline-css">[data-wpr-lazyrender] {content-visibility: auto;}</style></head> <body class="post-template-default single single-post postid-15545 single-format-standard get-to-know-platform-advertising-with-criteo">    <div class="c-top--spacer"></div> <div class="c-top-headerbg" id="headerBg"> <video class="c-video" preload="metadata" autoplay="" loop="" muted="" playsinline=""> <source src="https://www.emotedigital.com.au/wp-content/uploads/2022/05/header-top.mp4" type="video/mp4"> </video> </div> <div class="c-top-wrapper"> <div class="c-top"> <header class="c-header o-wrapper"> <a class="c-logo-wrap is-link" href="/" rel="home" title="Back to home"> <svg viewBox="0 0 114 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--logo c-header__logo"><use xlink:href="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/inline.svg#logo"></use></svg> <a href="https://www.emotedigital.com.au/book-meeting/" target="_blank" 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href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.emotedigital.com.au/digital-agency-blog/get-to-know-platform-advertising-with-criteo/" target="_blank"> <svg viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--s-instagram "><use xlink:href="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/inline.svg#s-instagram"></use></svg> </a> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.emotedigital.com.au/digital-agency-blog/get-to-know-platform-advertising-with-criteo/" target="_blank"> <svg viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--s-facebook "><use xlink:href="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/inline.svg#s-facebook"></use></svg> </a> <a href="https://twitter.com/intent/tweet?text=Get To Know Platform Advertising With Criteo&url=https://www.emotedigital.com.au/digital-agency-blog/get-to-know-platform-advertising-with-criteo/" target="_blank" rel="noopener noreferrer"> <svg viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" version="1.1" class="c-svgicon c-svgicon--s-twitter "><use xlink:href="https://www.emotedigital.com.au/wp-content/themes/emote-au/assets/img/inline.svg#s-twitter"></use></svg> </a> <span class="share-span">Share</span> </div> </div> <div class="o-wrapper o-wrapper--950 c-blog__top animate"> <h1>Get To Know Platform Advertising With Criteo</h1> <div class="c-blog__banner " style="background-image: url(https://www.emotedigital.com.au/wp-content/uploads/2021/09/platform-ecommerce-advertising-criteo.webp);" ></div> </div> <div class="o-wrapper o-wrapper--750 c-cms-content animate animate-elems lax" data-lax-translate-y="vh 0, -elh -150" data-lax-anchor="self"> <p>Did you know that only <a href="https://d3.harvard.edu/platform-digit/submission/criteo-how-much-personalized-retargeting-is-too-much/">2-3% of e-commerce website visits</a> lead to a sale?</p> <p>In a busy digital landscape, it is more important than ever to make sure that when someone visits your website you are driving them towards a conversion. Plus given the way that the pandemic has completely <a href="https://www.emotedigital.com.au/digital-agency-blog/how-the-pandemic-fast-tracked-ecommerce-growth/">shifted the eCommerce marketplace</a>, it’s more important than ever to have a strong remarketing plan.</p> <p>There are many different tools that we use here at Emote to bring incredible results to our clients. Outside of the more traditional search and social channels, we also use advertisers like Taboola, AdRoll and Spotify that help target our ads towards potential customers. And one of the fastest-growing most effective channels currently in our arsenal is Criteo. It’s time for you to learn exactly what it is and what it does.</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-20352 size-large" src="https://www.emotedigital.com.au/wp-content/uploads/2021/09/woman-scrolling-on-ipad-1024x727.webp" alt="Woman Scrolling on Ipad" width="1024" height="727" srcset="https://www.emotedigital.com.au/wp-content/uploads/2021/09/woman-scrolling-on-ipad-1024x727.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/woman-scrolling-on-ipad-300x213.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/woman-scrolling-on-ipad-768x545.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/woman-scrolling-on-ipad-1536x1090.webp 1536w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/woman-scrolling-on-ipad-282x200.webp 282w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/woman-scrolling-on-ipad.webp 1747w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <h3><b>What Exactly Is Criteo?</b></h3> <p>You might have heard the name Criteo but not quite understood what it is. Put simply, Criteo is a dynamic retargeting <a href="https://www.emotedigital.com.au/digital-marketing-agency-melbourne/platform-advertising/">advertising platform</a> that is fantastic at engaging people not only using their interests and demographics but also based on their shopping behaviour.</p> <p>It does this by using a wealth of data. Its sophisticated AI asks questions like — are you more likely to make purchases late at night, or first thing on the weekend? What time of the year is it? Have you made purchases before? This is exactly what makes Criteo such a powerful advertising tool.</p> <p> </p> <h3><b>What Is Retargeting?</b></h3> <p>Retargeting is just another way of advertising.</p> <p>The difference here is that it is specifically designed to re-engage users that have already engaged with your brand, but not purchased. While this might sound a bit spooky and big brother — it’s actually all data based. Every website you visit has cookies. What platforms like Criteo do is use these crumbs to show you advertising that is specially selected for you.</p> <p>How many times have you added something to your shopping cart, or have been browsing a clothing site only to get distracted by life? Retargeting shows you ads with those specific items as a reminder. Take a look at this handy chart to see why retargeting is such a powerful tool.</p> <p><img decoding="async" class="alignnone wp-image-20350 size-large" src="https://www.emotedigital.com.au/wp-content/uploads/2021/09/static-dynamic-retargeting-1024x445.webp" alt="dynamic re-marketing" width="1024" height="445" srcset="https://www.emotedigital.com.au/wp-content/uploads/2021/09/static-dynamic-retargeting-1024x445.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/static-dynamic-retargeting-300x130.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/static-dynamic-retargeting-768x334.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/static-dynamic-retargeting-1536x668.webp 1536w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/static-dynamic-retargeting-2048x891.webp 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <h6><em><span style="font-size: 16px; font-weight: 400;">(</span><a style="font-size: 16px; font-weight: 400;" href="https://d3.harvard.edu/platform-digit/submission/criteo-how-much-personalized-retargeting-is-too-much/">Image reference</a><span style="font-size: 16px; font-weight: 400;">)</span></em></h6> <h3></h3> <h3><b>Why Is Retargeting So Important?</b></h3> <p>Retargeting is all about creating another touch point for your customers.</p> <p>It keeps you at the front of the mind with advertising that drives conversions. Want proof? Our friends at <a href="https://digitalagencynetwork.com/retargeting-remarketing-why-its-essential-for-marketing-strategy/">DAN</a> say that customers that are retargeted with display ads are 70% more likely to convert.</p> <p>Although we are talking about a specific retargeting platform, there are also a number of different ways you can retarget using traditional methods. These include items such as follow up emails, newsletters and shopping cart reminders. The power of an advertising platform such as Criteo is that it takes the guesswork out of retargeting with its sophisticated AI and data.</p> <p><img decoding="async" class="alignnone wp-image-20351 size-full" src="https://www.emotedigital.com.au/wp-content/uploads/2021/09/why-you-should-use-remarketing.webp" alt="remarketing" width="495" height="300" srcset="https://www.emotedigital.com.au/wp-content/uploads/2021/09/why-you-should-use-remarketing.webp 495w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/why-you-should-use-remarketing-300x182.webp 300w" sizes="(max-width: 495px) 100vw, 495px" /></p> <h6><em><span style="font-size: 16px; font-weight: 400;">(</span><a style="font-size: 16px; font-weight: 400;" href="https://digitalagencynetwork.com/retargeting-remarketing-why-its-essential-for-marketing-strategy/">Image reference</a><span style="font-size: 16px; font-weight: 400;">)</span></em></h6> <h3><b>Do You Need Data?</b></h3> <p>When it comes to advertising it’s not about creating as many ads as possible.</p> <p>It’s actually about creating a small selection of ads that really target your key demographic. To help shape when and where Criteo places their ads they use their wealth of consumer data. Have a look at the graph below. What trends do you notice? This is the sort of powerful data that goes into every choice at Criteo and why it’s one of our favourites.</p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-19885" src="https://www.emotedigital.com.au/wp-content/uploads/2021/09/criteo-product-insights-graphs.webp" alt="Criteo Product Insights Graphs" width="1024" height="748" srcset="https://www.emotedigital.com.au/wp-content/uploads/2021/09/criteo-product-insights-graphs.webp 1024w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/criteo-product-insights-graphs-300x219.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/criteo-product-insights-graphs-768x561.webp 768w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/criteo-product-insights-graphs-274x200.webp 274w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p> </p> <h6><em><span style="font-size: 16px; font-weight: 400;">(</span><a style="font-size: 16px; font-weight: 400;" href="https://www.criteo.com/consumer-insights-dashboard/">Image reference</a><span style="font-size: 16px; font-weight: 400;">)</span></em></h6> <h3><b>How Do We Use Criteo?</b></h3> <p>We currently use Criteo for some of our most well-known clients.</p> <p>salt&pepper is an Aussie staple in homes across the country. Over our twelve month partnership, we have seen them go from strength to strength with our expert team. The latest growth has been through harnessing the power of Criteo to create dynamic ads that target a whole range of potential customers. And, most importantly, it allows us to produce some impressive results.</p> <p>Have a look at some of our ads below. We can’t wait to see how Criteo will benefit our clients in the future.</p> <p> </p> <p><img loading="lazy" decoding="async" class="size-full wp-image-15677 aligncenter" src="https://www.emotedigital.com.au/wp-content/uploads/2021/12/Emote-Criteo-Blog-Gif-1.gif" alt="criteo blog" width="654" height="467" /><img loading="lazy" decoding="async" class="wp-image-19886 size-full aligncenter" src="https://www.emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-homeware-advertising-animation.webp" alt="Salt & Pepper Homeware Advertising Animation" width="654" height="467" srcset="https://www.emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-homeware-advertising-animation.webp 654w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-homeware-advertising-animation-300x214.webp 300w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-homeware-advertising-animation-368x264.webp 368w, https://www.emotedigital.com.au/wp-content/uploads/2021/09/salt-pepper-homeware-advertising-animation-280x200.webp 280w" sizes="(max-width: 654px) 100vw, 654px" /></p> <p> </p> <h6><strong>Do you want to harness the power of Criteo? Come and <a href="https://www.emotedigital.com.au/contact/">chat</a> with our team of advertising experts today. </strong></h6> </div> <div data-wpr-lazyrender="1" class="o-wrapper"> <div class="c-blog__nextpost" style="background-image: url(https://www.emotedigital.com.au/wp-content/uploads/2021/09/content-repurposing-strategy-.webp)"> <div class="c-blog__nextpost-info"> <h3>Up next: 5 Ways You Can Use Content Repurposing For Your Business</h3> <a href="https://www.emotedigital.com.au/digital-agency-blog/5-ways-you-can-use-content-repurposing-for-your-business/">Read More  <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 13 13" style="enable-background:new 0 0 13 13;" xml:space="preserve" class="c-svgicon c-svgicon--btn-arrow "> <g fill="currentColor"> <rect class="st0" width="13" height="2"/> <rect x="11" class="st0" width="2" height="13"/> <rect x="-1.1" y="5.9" transform="matrix(0.7071 -0.7071 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