CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-disabled skin-theme-clientpref-day vector-toc-available" lang="id" dir="ltr"> <head> <meta charset="UTF-8"> <title>Komunikasi persuasif - Wikipedia bahasa Indonesia, ensiklopedia bebas</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-disabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )idwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":[",\t.",".\t,"],"wgDigitTransformTable":["",""], "wgDefaultDateFormat":"dmy","wgMonthNames":["","Januari","Februari","Maret","April","Mei","Juni","Juli","Agustus","September","Oktober","November","Desember"],"wgRequestId":"19836e89-15e7-4319-861c-ff99047e1dbe","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Komunikasi_persuasif","wgTitle":"Komunikasi persuasif","wgCurRevisionId":25810712,"wgRevisionId":25810712,"wgArticleId":222436,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Templat webarchive tautan wayback","Komunikasi","Studi komunikasi"],"wgPageViewLanguage":"id","wgPageContentLanguage":"id","wgPageContentModel":"wikitext","wgRelevantPageName":"Komunikasi_persuasif","wgRelevantArticleId":222436,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{ "accuracy":{"levels":2}}},"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"id","pageLanguageDir":"ltr","pageVariantFallbacks":"id"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":true,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":8000,"wgRelatedArticlesCompat":[],"wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q12492118","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false,"wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false};RLSTATE={"ext.gadget.charinsert-styles":"ready", "ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=["ext.cite.ux-enhancements","site","mediawiki.page.ready","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.ReferenceTooltips","ext.gadget.watchlist-notice","ext.gadget.charinsert","ext.gadget.refToolbar","ext.gadget.AdvancedSiteNotices","ext.gadget.switcher","ext.gadget.Bagikan","ext.gadget.CurIDLink","ext.urlShortener.toolbar","ext.centralauth.centralautologin","ext.popups","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader", "ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.growthExperiments.SuggestedEditSession","oojs-ui.styles.icons-media","oojs-ui-core.icons","wikibase.sidebar.tracking"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=id&modules=ext.cite.styles%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=id&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=id&modules=ext.gadget.charinsert-styles&only=styles&skin=vector-2022"> <link rel="stylesheet" href="/w/load.php?lang=id&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.4"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Komunikasi persuasif - Wikipedia bahasa Indonesia, ensiklopedia bebas"> <meta property="og:type" content="website"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//id.m.wikipedia.org/wiki/Komunikasi_persuasif"> <link rel="alternate" type="application/x-wiki" title="Sunting" href="/w/index.php?title=Komunikasi_persuasif&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (id)"> <link rel="EditURI" type="application/rsd+xml" href="//id.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://id.wikipedia.org/wiki/Komunikasi_persuasif"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.id"> <link rel="alternate" type="application/atom+xml" title="Umpan Atom Wikipedia" href="/w/index.php?title=Istimewa:Perubahan_terbaru&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Komunikasi_persuasif rootpage-Komunikasi_persuasif skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Lompat ke isi</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Situs"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Menu utama" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Menu utama</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Menu utama</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">pindah ke bilah sisi</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">sembunyikan</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigasi </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage" class="mw-list-item"><a href="/wiki/Halaman_Utama" title="Kunjungi Halaman Utama [z]" accesskey="z"><span>Halaman Utama</span></a></li><li id="n-Daftar-isi" class="mw-list-item"><a href="/wiki/Wikipedia:Isi"><span>Daftar isi</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Istimewa:Perubahan_terbaru" title="Daftar perubahan terbaru dalam wiki. [r]" accesskey="r"><span>Perubahan terbaru</span></a></li><li id="n-Artikel-pilihan" class="mw-list-item"><a href="/wiki/Wikipedia:Artikel_pilihan/Topik"><span>Artikel pilihan</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Peristiwa_terkini" title="Temukan informasi tentang peristiwa terkini"><span>Peristiwa terkini</span></a></li><li id="n-newpage" class="mw-list-item"><a href="/wiki/Istimewa:Halaman_baru"><span>Halaman baru</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Istimewa:Halaman_sembarang" title="Tampilkan sembarang halaman [x]" accesskey="x"><span>Halaman sembarang</span></a></li> </ul> </div> </div> <div id="p-Komunitas" class="vector-menu mw-portlet mw-portlet-Komunitas" > <div class="vector-menu-heading"> Komunitas </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-Warung-Kopi" class="mw-list-item"><a href="/wiki/Wikipedia:Warung_Kopi"><span>Warung Kopi</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Portal:Komunitas" title="Tentang proyek, apa yang dapat Anda lakukan, di mana untuk mencari sesuatu"><span>Portal komunitas</span></a></li><li id="n-help" class="mw-list-item"><a href="/wiki/Bantuan:Isi" title="Tempat mencari bantuan."><span>Bantuan</span></a></li> </ul> </div> </div> <div id="p-Wikipedia" class="vector-menu mw-portlet mw-portlet-Wikipedia" > <div class="vector-menu-heading"> Wikipedia </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:Perihal"><span>Tentang Wikipedia</span></a></li><li id="n-Pancapilar" class="mw-list-item"><a href="/wiki/Wikipedia:Pancapilar"><span>Pancapilar</span></a></li><li id="n-Kebijakan" class="mw-list-item"><a href="/wiki/Wikipedia:Kebijakan_dan_pedoman"><span>Kebijakan</span></a></li><li id="n-Hubungi-kami" class="mw-list-item"><a href="/wiki/Wikipedia:Hubungi_kami"><span>Hubungi kami</span></a></li><li id="n-Bak-pasir" class="mw-list-item"><a href="/wiki/Wikipedia:Bak_pasir"><span>Bak pasir</span></a></li> </ul> </div> </div> <div id="p-Bagikan" class="vector-menu mw-portlet mw-portlet-Bagikan emptyPortlet" > <div class="vector-menu-heading"> Bagikan </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Halaman_Utama" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="Ensiklopedia Bebas" src="/static/images/mobile/copyright/wikipedia-tagline-id.svg" width="120" height="14" style="width: 7.5em; height: 0.875em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Istimewa:Pencarian" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Cari di Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Pencarian</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Telusuri Wikipedia" aria-label="Telusuri Wikipedia" autocapitalize="sentences" title="Cari di Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Istimewa:Pencarian"> </div> <button class="cdx-button cdx-search-input__end-button">Cari</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Perkakas pribadi"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Tampilan"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Tampilan" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Tampilan</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_id.wikipedia.org&uselang=id" class=""><span>Menyumbang</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Istimewa:Buat_akun&returnto=Komunikasi+persuasif" title="Anda dianjurkan untuk membuat akun dan masuk log; meskipun, hal itu tidak diwajibkan" class=""><span>Buat akun baru</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Istimewa:Masuk_log&returnto=Komunikasi+persuasif" title="Anda disarankan untuk masuk log, meskipun hal itu tidak diwajibkan. [o]" accesskey="o" class=""><span>Masuk log</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Opsi lainnya" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Perkakas pribadi" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Perkakas pribadi</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="Menu pengguna" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_id.wikipedia.org&uselang=id"><span>Menyumbang</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Istimewa:Buat_akun&returnto=Komunikasi+persuasif" title="Anda dianjurkan untuk membuat akun dan masuk log; meskipun, hal itu tidak diwajibkan"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Buat akun baru</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Istimewa:Masuk_log&returnto=Komunikasi+persuasif" title="Anda disarankan untuk masuk log, meskipun hal itu tidak diwajibkan. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Masuk log</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Halaman penyunting yang telah keluar log <a href="/wiki/Bantuan:Pengantar" aria-label="Pelajari lebih lanjut tentang menyunting"><span>pelajari lebih lanjut</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Istimewa:Kontribusi_saya" title="Daftar suntingan yang dibuat dari alamat IP ini [y]" accesskey="y"><span>Kontribusi</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Istimewa:Pembicaraan_saya" title="Pembicaraan tentang suntingan dari alamat IP ini [n]" accesskey="n"><span>Pembicaraan</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Situs"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Daftar isi" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Daftar isi</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">pindah ke bilah sisi</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">sembunyikan</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Awal</div> </a> </li> <li id="toc-Tujuan" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Tujuan"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Tujuan</span> </div> </a> <ul id="toc-Tujuan-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Faktor-faktor_yang_memengaruhi_komunikasi_persuasif_agar_berhasil" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Faktor-faktor_yang_memengaruhi_komunikasi_persuasif_agar_berhasil"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Faktor-faktor yang memengaruhi komunikasi persuasif agar berhasil</span> </div> </a> <ul id="toc-Faktor-faktor_yang_memengaruhi_komunikasi_persuasif_agar_berhasil-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Prinsip_umum_komunikasi_persuasif" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Prinsip_umum_komunikasi_persuasif"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Prinsip umum komunikasi persuasif</span> </div> </a> <ul id="toc-Prinsip_umum_komunikasi_persuasif-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Etika_komunikasi_persuasif" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Etika_komunikasi_persuasif"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Etika komunikasi persuasif</span> </div> </a> <ul id="toc-Etika_komunikasi_persuasif-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Lihat_pula" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Lihat_pula"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Lihat pula</span> </div> </a> <ul id="toc-Lihat_pula-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Referensi" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Referensi"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Referensi</span> </div> </a> <ul id="toc-Referensi-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Daftar isi" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Gulingkan daftar isi" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Gulingkan daftar isi</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Komunikasi persuasif</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Pergi ke artikel dalam bahasa lain. Terdapat 1 bahasa" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-1" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">1 bahasa</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9F%D0%B5%D1%80%D0%B5%D0%BA%D0%BE%D0%BD%D0%B0%D0%BD%D0%BD%D1%8F" title="Переконання – Ukraina" lang="uk" hreflang="uk" data-title="Переконання" data-language-autonym="Українська" data-language-local-name="Ukraina" class="interlanguage-link-target"><span>Українська</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q12492118#sitelinks-wikipedia" title="Sunting pranala interwiki" class="wbc-editpage">Sunting pranala</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Ruang nama"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Komunikasi_persuasif" title="Lihat halaman isi [c]" accesskey="c"><span>Halaman</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Pembicaraan:Komunikasi_persuasif" rel="discussion" title="Pembicaraan halaman isi [t]" accesskey="t"><span>Pembicaraan</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Ubah varian bahasa" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Bahasa Indonesia</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Tampilan"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Komunikasi_persuasif"><span>Baca</span></a></li><li id="ca-ve-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit" title="Sunting halaman ini [v]" accesskey="v"><span>Sunting</span></a></li><li id="ca-edit" class="collapsible vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&action=edit" title="Sunting kode sumber halaman ini [e]" accesskey="e"><span>Sunting sumber</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&action=history" title="Revisi sebelumnya dari halaman ini. [h]" accesskey="h"><span>Lihat riwayat</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Peralatan halaman"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Perkakas" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Perkakas</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Perkakas</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">pindah ke bilah sisi</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">sembunyikan</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="Opsi lainnya" > <div class="vector-menu-heading"> Tindakan </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Komunikasi_persuasif"><span>Baca</span></a></li><li id="ca-more-ve-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit" title="Sunting halaman ini [v]" accesskey="v"><span>Sunting</span></a></li><li id="ca-more-edit" class="collapsible vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&action=edit" title="Sunting kode sumber halaman ini [e]" accesskey="e"><span>Sunting sumber</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&action=history"><span>Lihat riwayat</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> Umum </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Istimewa:Pranala_balik/Komunikasi_persuasif" title="Daftar semua halaman wiki yang memiliki pranala ke halaman ini [j]" accesskey="j"><span>Pranala balik</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Istimewa:Perubahan_terkait/Komunikasi_persuasif" rel="nofollow" title="Perubahan terbaru halaman-halaman yang memiliki pranala ke halaman ini [k]" accesskey="k"><span>Perubahan terkait</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Istimewa:Halaman_istimewa" title="Daftar semua halaman istimewa [q]" accesskey="q"><span>Halaman istimewa</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&oldid=25810712" title="Pranala permanen untuk revisi halaman ini"><span>Pranala permanen</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&action=info" title="Informasi lanjut tentang halaman ini"><span>Informasi halaman</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Istimewa:Kutip&page=Komunikasi_persuasif&id=25810712&wpFormIdentifier=titleform" title="Informasi tentang bagaimana mengutip halaman ini"><span>Kutip halaman ini</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Istimewa:UrlShortener&url=https%3A%2F%2Fid.wikipedia.org%2Fwiki%2FKomunikasi_persuasif"><span>Lihat URL pendek</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Istimewa:QrCode&url=https%3A%2F%2Fid.wikipedia.org%2Fwiki%2FKomunikasi_persuasif"><span>Unduh kode QR</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Cetak/ekspor </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Istimewa:Buku&bookcmd=book_creator&referer=Komunikasi+persuasif"><span>Buat buku</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Istimewa:DownloadAsPdf&page=Komunikasi_persuasif&action=show-download-screen"><span>Unduh versi PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Komunikasi_persuasif&printable=yes" title="Versi cetak halaman ini [p]" accesskey="p"><span>Versi cetak</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> Dalam proyek lain </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q12492118" title="Pranala untuk menghubungkan butir pada ruang penyimpanan data [g]" accesskey="g"><span>Butir di Wikidata</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Peralatan halaman"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Tampilan"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Tampilan</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">pindah ke bilah sisi</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">sembunyikan</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">Dari Wikipedia bahasa Indonesia, ensiklopedia bebas</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="id" dir="ltr"><p><b>Komunikasi persuasif</b> adalah komunikasi yang bertujuan untuk mengubah atau memengaruhi kepercayaan, sikap, dan perilaku seseorang sehingga bertindak sesuai dengan apa yang diharapkan oleh komunikator.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Komunikasi persuasif merupakan proses penyampaian pesan yang dimaksudkan untuk memperkuat, membentuk ataupun mengubah tanggapan seseorang. Atau lebih tepatnya berguna untuk mempengaruhi orang lain supaya sependapat dengan komunikator. Komunikasi persuasif sendiri indentik dengan komunikasi yang sifatnya membujuk orang lain tanpa adanya paksaan untuk sependapat dengan pembicara.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Pada umumnya, sikap-sikap individu/ kelompok yang hendak dipengaruhi ini terdiri dari tiga komponen, yaitu: </p> <ol><li><a href="/wiki/Kognitif" class="mw-redirect" title="Kognitif">Kognitif</a> - perilaku <a href="/wiki/Di_mana" class="mw-redirect" title="Di mana">di mana</a> individu mencapai tingkat "tahu" pada objek yang diperkenalkan. Jadi, tahap ini individu mulai mampu untuk menghubungkan, menelaah, serta mempertimbangkan suatu objek atau peristiwa yang dibahas, sehingga individu tersebut mendapatkan informasi.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Pada tahap inilah yang mengakibatkan individu berada pada tingkat "tahu".</li> <li><a href="/wiki/Afektif" class="mw-redirect" title="Afektif">Afektif</a> - perilaku <a href="/wiki/Di_mana" class="mw-redirect" title="Di mana">di mana</a> individu mempunyai kecenderungan untuk suka atau tidak suka pada objek. Dalam tahap afektif individu akan berkaitan dengan emosi, seperti sikap, motivasi, dan perasaan. Terdapat lima bagian utama afektif dimulai yang paling sederhana hingga kompleks, yaitu: tahap penerimaan, tanggapan, apresiasi, pengorganisasian, serta karakterisasi sesuai dengan internalisasi nilai.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup></li> <li><a href="/w/index.php?title=Konatif&action=edit&redlink=1" class="new" title="Konatif (halaman belum tersedia)">Konatif</a> - perilaku di mana individu melakukan sesuatu tindakan terhadap objek. Aspek ini masuk ke dalam tahap bertindak, perilaku ini merupakan stimulus dalam menghadapi peristiwa.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup></li></ol> <p>Kepercayaan/ pengetahuan seseorang tentang sesuatu dipercaya dapat memengaruhi sikap mereka dan pada akhirnya memengaruhi perilaku dan tindakan mereka terhadap sesuatu. Mengubah pengetahuan seseorang akan sesuatu dipercaya dapat mengubah perilaku mereka. Walaupun ada kaitan antara kognitif, afektif, dan konatif - keterkaitan ini tidak selalu berlaku lurus atau langsung. </p><p>Contoh: </p> <blockquote><p>"Budi tahu/ percaya (<i>kognitif</i>) bahwa mobil <a href="/wiki/Mercedes-Benz" title="Mercedes-Benz">Mercedes-Benz</a> itu mobil yang bagus. Budi juga senang (<i>afektif</i>) melihat bentuk mobil tersebut saat melenggang di jalan. Namun Budi tidak akan membeli mobil Mercedes-Benz (<i>konatif</i>), karena ia tidak punya uang."</p></blockquote> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Tujuan">Tujuan</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit&section=1" title="Sunting bagian: Tujuan" class="mw-editsection-visualeditor"><span>sunting</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Komunikasi_persuasif&action=edit&section=1" title="Sunting kode sumber bagian: Tujuan"><span>sunting sumber</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Berikut tujuan komunikasi persuasif<sup id="cite_ref-:0_6-0" class="reference"><a href="#cite_note-:0-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup>: </p> <ol><li>Merangsang: Berguna untuk memperkuat keyakinan komunikan dengan apa yang disampaikan komunikator, untuk itu perlu disampaikan suatu fakta.</li> <li>Meyakinkan: Proses ini bertujuan untuk meyakinkan individu sehingga memunculkan perubahan emosi, seperti keyakinan, penilaian, sikap, dll.</li> <li>Ajakan bertindak: Opsi ini, komunikator mengajak komunikan untuk bertindak dengan mencuri perhatian mereka. Dengan tujuan untuk meningkatkan rasa ingin tahu, atau memecahkan masalah serta mengusulkan opsi-opsi solusi terkait objek yang diperbincangkan.</li></ol> <div class="mw-heading mw-heading2"><h2 id="Faktor-faktor_yang_memengaruhi_komunikasi_persuasif_agar_berhasil">Faktor-faktor yang memengaruhi komunikasi persuasif agar berhasil</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit&section=2" title="Sunting bagian: Faktor-faktor yang memengaruhi komunikasi persuasif agar berhasil" class="mw-editsection-visualeditor"><span>sunting</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Komunikasi_persuasif&action=edit&section=2" title="Sunting kode sumber bagian: Faktor-faktor yang memengaruhi komunikasi persuasif agar berhasil"><span>sunting sumber</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Banyak faktor yang menentukan keberhasilan/ ketidakberhasilan suatu pesan persuasif. Empat faktor utama adalah </p> <ol><li>Sumber pesan/ <a href="/wiki/Komunikator" title="Komunikator">komunikator</a> yang mempunyai kredibilitas yang tinggi; contohnya seseorang yang mempunyai pengetahuan tentang apa yang disampaikannya.</li> <li>Pesan itu sendiri (apakah masuk akal/ tidak).</li> <li>Pengaruh lingkungan.</li> <li>Pengertian dan kesinambungan suatu pesan (apakah pesan tersebut diulang-ulang).</li></ol> <p>Namun faktor-faktor ini tidak berjalan secara bertahap. Pada banyak kasus, faktor-faktor ini saling tumpang tindih. </p> <div class="mw-heading mw-heading2"><h2 id="Prinsip_umum_komunikasi_persuasif">Prinsip umum komunikasi persuasif</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit&section=3" title="Sunting bagian: Prinsip umum komunikasi persuasif" class="mw-editsection-visualeditor"><span>sunting</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Komunikasi_persuasif&action=edit&section=3" title="Sunting kode sumber bagian: Prinsip umum komunikasi persuasif"><span>sunting sumber</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Terdapat enam prinsip persuasi yang efektif, sebagai berikut<sup id="cite_ref-:0_6-1" class="reference"><a href="#cite_note-:0-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup>: </p> <ul><li>Timbal Balik</li> <li>Kelangkaan</li> <li>Otoritas</li> <li>Komitmen dan konsistensi</li> <li>konsensus</li> <li>Menyukai</li></ul> <div class="mw-heading mw-heading2"><h2 id="Etika_komunikasi_persuasif">Etika komunikasi persuasif</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit&section=4" title="Sunting bagian: Etika komunikasi persuasif" class="mw-editsection-visualeditor"><span>sunting</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Komunikasi_persuasif&action=edit&section=4" title="Sunting kode sumber bagian: Etika komunikasi persuasif"><span>sunting sumber</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Komunikasi persuasif tidak sama dengan <a href="/wiki/Propaganda" title="Propaganda">propaganda</a>. Menurut Prof. Richard L. Johannesen, Profesor Komunikasi dari Northen Illinois University,<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> untuk membatasi komunikasi persuasif agar tidak menjadi propaganda diperlukan seperangkat <a href="/wiki/Etika_komunikasi_persuasif" title="Etika komunikasi persuasif">etika</a> yang harus dipatuhi, yaitu: </p> <ol><li>Memiliki ketertarikan tinggi terhadap suatu isu.</li> <li>Memiliki pemahaman lebih dari isu tersebut dibandingkan orang lain.</li> <li>Memiliki pemahaman lebih akan media massa.</li> <li>Mampu mengadaptasi ide-ide baru.</li> <li>Memengaruhi orang lain agar dapat melakukan suatu tindakan.</li></ol> <div class="mw-heading mw-heading2"><h2 id="Lihat_pula">Lihat pula</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit&section=5" title="Sunting bagian: Lihat pula" class="mw-editsection-visualeditor"><span>sunting</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Komunikasi_persuasif&action=edit&section=5" title="Sunting kode sumber bagian: Lihat pula"><span>sunting sumber</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Propaganda" title="Propaganda">Propaganda</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Referensi">Referensi</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Komunikasi_persuasif&veaction=edit&section=6" title="Sunting bagian: Referensi" class="mw-editsection-visualeditor"><span>sunting</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Komunikasi_persuasif&action=edit&section=6" title="Sunting kode sumber bagian: Referensi"><span>sunting sumber</span></a><span class="mw-editsection-bracket">]</span></span></div> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><span style="font-size:0.95em; font-weight:bold; color:#777; cursor:help;" title="Bahasa Inggris" lang="Inggris">(Inggris)</span> <a rel="nofollow" class="external text" href="http://www.uspharmacist.com/oldformat.asp?url=newlook/files/phar/apr00rel.htm">Bruce Berger Ph.D. Persuasive Communication Part I. U.S. Pharmacist a Jobson Publication</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20111007020226/http://www.uspharmacist.com/oldformat.asp?url=newlook%2Ffiles%2Fphar%2Fapr00rel.htm">Diarsipkan</a> 2011-10-07 di <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>.</span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><cite class="citation news">Utami, Silmi Nurul (2021-09-07). Gischa, Serafica, ed. <a rel="nofollow" class="external text" href="https://www.kompas.com/skola/read/2021/09/07/133000369/definisi-komunikasi-persuasif">"Definisi Komunikasi Persuasif"</a>. <i><a href="/wiki/Kompas.com" title="Kompas.com">Kompas.com</a></i><span class="reference-accessdate">. Diakses tanggal <span class="nowrap">2021-12-28</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Kompas.com&rft.atitle=Definisi+Komunikasi+Persuasif&rft.date=2021-09-07&rft.aulast=Utami&rft.aufirst=Silmi+Nurul&rft_id=https%3A%2F%2Fwww.kompas.com%2Fskola%2Fread%2F2021%2F09%2F07%2F133000369%2Fdefinisi-komunikasi-persuasif&rfr_id=info%3Asid%2Fid.wikipedia.org%3AKomunikasi+persuasif" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><cite class="citation web">sereliciouz (2021-05-17). <a rel="nofollow" class="external text" href="https://www.quipper.com/id/blog/info-guru/kognitif/">"Kognitif - Pengertian, Fungsi, Teori Belajar, Perkembangan"</a>. <i>Quipper Blog</i><span class="reference-accessdate">. Diakses tanggal <span class="nowrap">2021-12-28</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Quipper+Blog&rft.atitle=Kognitif+-+Pengertian%2C+Fungsi%2C+Teori+Belajar%2C+Perkembangan&rft.date=2021-05-17&rft.au=sereliciouz&rft_id=https%3A%2F%2Fwww.quipper.com%2Fid%2Fblog%2Finfo-guru%2Fkognitif%2F&rfr_id=info%3Asid%2Fid.wikipedia.org%3AKomunikasi+persuasif" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><cite class="citation journal">Sukanti (2011). <a rel="nofollow" class="external text" href="https://journal.uny.ac.id/index.php/jpakun/article/download/960/770">"Penilaian Afektif Dalam Pembelajaran Akuntansi"</a>. <i>Jurnal Pendidikan Akuntansi Indonesia</i>. <b>IX</b> (1): 75.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Jurnal+Pendidikan+Akuntansi+Indonesia&rft.atitle=Penilaian+Afektif+Dalam+Pembelajaran+Akuntansi&rft.volume=IX&rft.issue=1&rft.pages=75&rft.date=2011&rft.au=Sukanti&rft_id=https%3A%2F%2Fjournal.uny.ac.id%2Findex.php%2Fjpakun%2Farticle%2Fdownload%2F960%2F770&rfr_id=info%3Asid%2Fid.wikipedia.org%3AKomunikasi+persuasif" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><cite class="citation journal">Zuchdi, Darmiyati (1995). <a rel="nofollow" class="external text" href="https://media.neliti.com/media/publications/83690-ID-pembentukan-sikap.pdf">"Pembentukan Sikap"</a> <span style="font-size:85%;">(PDF)</span>. <i>Cakrawala Pendidikan</i> (3): 53.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Cakrawala+Pendidikan&rft.atitle=Pembentukan+Sikap&rft.issue=3&rft.pages=53&rft.date=1995&rft.aulast=Zuchdi&rft.aufirst=Darmiyati&rft_id=https%3A%2F%2Fmedia.neliti.com%2Fmedia%2Fpublications%2F83690-ID-pembentukan-sikap.pdf&rfr_id=info%3Asid%2Fid.wikipedia.org%3AKomunikasi+persuasif" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-:0-6"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_6-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><cite class="citation news">Novianingsih, Yurika Nendri. Widyastuti, Pravitri Retno, ed. <a rel="nofollow" class="external text" href="https://www.tribunnews.com/pendidikan/2021/09/07/komunikasi-persuasif-pengertian-tujuan-dan-strategi">"Komunikasi Persuasif: Pengertian, Tujuan, dan Strategi"</a>. <i><a href="/wiki/Tribunnews" title="Tribunnews">Tribunnews.com</a></i><span class="reference-accessdate">. Diakses tanggal <span class="nowrap">2021-12-28</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Tribunnews.com&rft.atitle=Komunikasi+Persuasif%3A+Pengertian%2C+Tujuan%2C+dan+Strategi&rft.aulast=Novianingsih&rft.aufirst=Yurika+Nendri&rft_id=https%3A%2F%2Fwww.tribunnews.com%2Fpendidikan%2F2021%2F09%2F07%2Fkomunikasi-persuasif-pengertian-tujuan-dan-strategi&rfr_id=info%3Asid%2Fid.wikipedia.org%3AKomunikasi+persuasif" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><span style="font-size:0.95em; font-weight:bold; color:#777; cursor:help;" title="Bahasa Inggris" lang="Inggris">(Inggris)</span> <a rel="nofollow" class="external text" href="https://www.amazon.com/Ethics-Human-Communication-Richard-Johannesen/dp/1577662113">Buku "<i>Ethics in Human Communication</i>"</a></span> </li> </ol> <ul><li><span style="font-size:0.95em; font-weight:bold; color:#777; cursor:help;" title="Bahasa Inggris" lang="Inggris">(Inggris)</span> <a rel="nofollow" class="external text" href="https://www.amazon.com/Persuasive-Communication-Erwin-P-Bettinghaus/dp/0030553520">Bettinghaus, Erwin P. Persuasive Communication (second edition)</a></li> <li><span style="font-size:0.95em; font-weight:bold; color:#777; cursor:help;" title="Bahasa Inggris" lang="Inggris">(Inggris)</span> <a rel="nofollow" class="external text" href="https://www.amazon.ca/Public-Relations-Strategies-Dennis-Wilcox/dp/0321055551">Wilcox, Dennis. Public Relations Strategies and Tactics.</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Diperoleh dari "<a dir="ltr" href="https://id.wikipedia.org/w/index.php?title=Komunikasi_persuasif&oldid=25810712">https://id.wikipedia.org/w/index.php?title=Komunikasi_persuasif&oldid=25810712</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Istimewa:Daftar_kategori" title="Istimewa:Daftar kategori">Kategori</a>: <ul><li><a href="/wiki/Kategori:Komunikasi" title="Kategori:Komunikasi">Komunikasi</a></li><li><a href="/wiki/Kategori:Studi_komunikasi" title="Kategori:Studi komunikasi">Studi komunikasi</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Kategori tersembunyi: <ul><li><a href="/wiki/Kategori:Templat_webarchive_tautan_wayback" title="Kategori:Templat webarchive tautan wayback">Templat webarchive tautan wayback</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> Halaman ini terakhir diubah pada 9 Juni 2024, pukul 04.40.</li> <li id="footer-info-copyright">Teks tersedia di bawah <a rel="nofollow" class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Lisensi Atribusi-BerbagiSerupa Creative Commons</a>; ketentuan tambahan mungkin berlaku. Lihat <a class="external text" href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use">Ketentuan Penggunaan</a> untuk rincian lebih lanjut.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Kebijakan privasi</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:Tentang">Tentang Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:Penyangkalan_umum">Penyangkalan</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Kode Etik</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Pengembang</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/id.wikipedia.org">Statistik</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Pernyataan kuki</a></li> <li id="footer-places-mobileview"><a href="//id.m.wikipedia.org/w/index.php?title=Komunikasi_persuasif&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Tampilan seluler</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-f69cdc8f6-sscwj","wgBackendResponseTime":171,"wgPageParseReport":{"limitreport":{"cputime":"0.082","walltime":"0.106","ppvisitednodes":{"value":295,"limit":1000000},"postexpandincludesize":{"value":8988,"limit":2097152},"templateargumentsize":{"value":56,"limit":2097152},"expansiondepth":{"value":5,"limit":100},"expensivefunctioncount":{"value":0,"limit":500},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":7443,"limit":5000000},"entityaccesscount":{"value":0,"limit":400},"timingprofile":["100.00% 79.183 1 -total"," 47.31% 37.463 2 Templat:Cite_news"," 19.98% 15.818 1 Templat:Webarchive"," 10.78% 8.535 2 Templat:Cite_journal"," 8.83% 6.988 4 Templat:En"," 6.31% 5.000 1 Templat:Cite_web"," 4.41% 3.489 2 Templat:Languageicon"]},"scribunto":{"limitreport-timeusage":{"value":"0.032","limit":"10.000"},"limitreport-memusage":{"value":2170225,"limit":52428800}},"cachereport":{"origin":"mw-api-ext.codfw.main-7556f8b5dd-wdzwp","timestamp":"20241122045938","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Komunikasi persuasif","url":"https:\/\/id.wikipedia.org\/wiki\/Komunikasi_persuasif","sameAs":"http:\/\/www.wikidata.org\/entity\/Q12492118","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q12492118","author":{"@type":"Organization","name":"Kontributor dari proyek Wikimedia."},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2007-10-02T07:27:09Z","dateModified":"2024-06-09T04:40:28Z"}</script> </body> </html>