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class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 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tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/203365449-start-a-jewellery-making-business"/><meta itemProp="dateModified" content="2024-08-29T02:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/guides" class="no-underline hover:text-link-light-hover topic-link">Guides</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Start a Jewelry Business: A 9-Step Guide (2024)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/dayna-winter" class="no-underline" itemProp="url"><span itemProp="name">Dayna Winter</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Aug 29, 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947&originalWidth=1848&originalHeight=782" alt="Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947&originalWidth=1848&originalHeight=782&width=800 800w, 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[&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>For many creative people, a hobby like jewelry making is a great way to unwind after a long day. But what if your creations start getting attention from friends and strangers? At that point, you might ask yourself, “Could my <a href="/blog/hobby-to-business">hobby become a business</a>?”</p> <p>Learning how to start a jewelry business requires an understanding of the industry. For one thing: It’s growing. The global jewelry market is <a href="https://www.statista.com/forecasts/970760/global-jewelry-market-value-forecast" target="_blank" rel="nofollow noopener noreferrer">expected to increase</a> by $46.3 billion between 2024 and 2028. In other words, there's plenty of room for newcomers who can find an untapped niche or bring a fresh perspective to the craft.</p> <p>If you’re looking for a <a href="/blog/creative-ways-make-money">creative way to make money</a>, read on. This guide contains expert advice on how to start your jewelry business, based on the experiences of jewelry designers that built their brands from scratch.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/TUn6no7f290" class="absolute inset-0 w-full h-full"></div></div> <h2>How to start a jewelry business in 9 steps</h2> <ol> <li><a href="#1">Find your niche in the jewelry industry</a></li> <li><a href="#2">Research market trends</a></li> <li><a href="#3">Define your brand</a></li> <li><a href="#4">Produce or source your jewelry products</a></li> <li><a href="#5">Set up a jewelry business studio or workspace</a></li> <li><a href="#6">Take professional photos of your products</a></li> <li><a href="#7">Build your ecommerce store</a></li> <li><a href="#8">Market your ecommerce jewelry brand</a></li> <li><a href="#9">Scale your business</a></li> </ol> <h3 id="1">1. Find your niche in the jewelry industry</h3> <figure><img alt="A woman wearing a yellow dress models earrings shaped like lemon wedges" src="https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-lemon-slice-hoops-model-3.png?v=1691077146" class="block block--bordered"> <figcaption><a href="https://www.wolfandmoon.com/" rel="nofollow noopener noreferrer" target="_blank"><em>Wolf & Moon</em></a></figcaption> </figure> <p>The jewelry industry is full of niches and sub-categories—everything from cheap and cheery plastic beads to fine-art precious metals and gems. One of the first questions to ask yourself is: What type of jewelry am I going to sell?</p> <p>You can opt for fine jewelry, costume jewelry (also known as fashion jewelry), or something in between. Each category has its own materials, production process, price point, and customer profile.</p> <p>Let's look at qualities associated with the main types of jewelry.</p> <h4>Fine jewelry</h4> <p>Fine jewelry is at the top end of the market and can be identified by the following qualities:</p> <ul> <li>Made with precious metals and gems</li> <li>Higher price points</li> <li>Made with master craftsmanship</li> <li>Rarely mass produced</li> <li>For luxury, wedding, and special occasion customers</li> </ul> <h4>Fashion or costume jewelry</h4> <p>Costume jewelry is sold by chain boutiques and online stores. You can spot it by these properties:</p> <ul> <li>Designs based on current fashion trends</li> <li>Made of beads, wire, plated metal, plastic, and synthetic gems</li> <li>Lower price points</li> <li>Often mass produced</li> <li>For the everyday customer</li> </ul> <h4>Artist-designed jewelry</h4> <p>This category captures everything in between. Handmade jewelry requiring specialized skill and mid-range materials are found here. Bespoke jewelry will have the following qualities:</p> <ul> <li aria-level="1">Varied materials mixing inexpensive and precious (textile, metals, semi-precious gems, wood, <a href="/blog/3d-printer-business-ideas">3D printing</a>, etc.)</li> <li aria-level="1">Unique designs (collectible, made to order, one of a kind)</li> <li aria-level="1">Skilled craftsmanship</li> <li aria-level="1">Mid-range price points that correlate to a designer's popularity</li> <li aria-level="1">Occasion or statement pieces for collectors and gift-giving customers</li> </ul> <figure><img class="block block--bordered" alt="Close crop of a wrist modeling a cuff bracelet" src="https://cdn.shopify.com/s/files/1/0070/7032/files/CamilleEnrico-1536-carre_1a02faa0-2ee3-464a-8b39-68928e593ab0.jpg?v=1691077186" loading="lazy"> <figcaption><a href="https://www.camilleenrico.com/" rel="nofollow noopener noreferrer" target="_blank">Camille Enrico</a> jewelry is known for its unique combination of metals and textiles—giving pieces instant recognizability and cohesiveness with each other.</figcaption> </figure> <p>Once you’ve narrowed down the broad category for your startup jewelry business, it’s time to <a href="/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell">carve out a niche</a> for your products.</p> <p>Start by defining your <a href="/blog/ideal-customer-profile">ideal customer</a> (classic, trendy, brides, socially conscious consumers) and decide if your products are occasion-specific (weddings, parties) or for everyday wear. This will determine how you market them to your <a href="/blog/target-audience">target audience</a>.</p> <figure><img class="block block--bordered" alt="Two people wearing silicone engagement rings pet a dog" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ENSO-amethyst-classic-aquamarine-halo-classic-min_06f74537-917e-4732-b5b1-54b52738f018.jpg?v=1691077213" loading="lazy"> <figcaption><a href="https://ensorings.com/" rel="nofollow noopener noreferrer" target="_blank">Enso</a> found its niche with an audience looking for alternatives to metal rings: active customers and those with metal allergies.</figcaption> </figure> <h4>Jewelry products and categories</h4> <p>Once you’ve decided on your market, consider whether you will sell a number of product types or focus on one item. For example, you may want to niche down and specialize in engagement rings or go broad with a collection of mix and match fashion pieces.</p> <p>Consider the following products for your jewelry company:</p> <ul> <li>Rings (sized or adjustable)</li> <li>Necklaces (chokers, pendants)</li> <li>Bracelets (bangles, cuffs)</li> <li>Earrings (drop, clip-on, studs)</li> <li>Engagement and wedding rings</li> <li>Watches</li> <li>Toe rings, body chains, and other body jewelry</li> <li>Piercings (nose, navel)</li> </ul> <p>Also consider complementary products and categories. Jewelry brand <a href="https://www.wolfandmoon.com/" target="_blank" rel="nofollow noopener noreferrer">Wolf & Moon</a> sells its signature styles in both hair accessories and bags.</p> <figure><img class="block block--bordered" alt="A woman in a red gingham dress lies on the floor holding a heart-shaped purse" src="https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-heart-bag-redpink-model-4.jpg?v=1691077248" loading="lazy"> <figcaption><em>Wolf & Moon</em></figcaption> </figure> <h3 id="2">2. Research market trends</h3> <p>Before you start developing your brand and products, it’s essential to know your audience.</p> <h4>Following jewelry trends</h4> <p>Researching trends is one way to validate your chosen direction. Read fashion and jewelry blogs and follow fashion influencers and popular TikTok creators in the space to stay on top of trends for each upcoming season. Look to other jewelry designers for inspiration.</p> <p>And, don’t be afraid to dig into some data. Using <a href="/blog/trends-google">Google Trends</a>, you can also see broad global search volume for a particular term.</p> <figure><img class="block block--bordered" alt="An example of a Google Trends page comparing jewelry keywords" src="https://cdn.shopify.com/s/files/1/0070/7032/files/google-jewelry-trends.png?v=1691077338" loading="lazy"></figure> <p>Alternatively, you might look into adjacent <a href="/blog/consumer-trends">consumer trends</a>, such as the appetite for customizable experiences like engraving. Or tap into the growing trend of sustainable shopping habits by using ethically sourced materials.</p> <p>But business owners don’t have to just follow trends—you could also use your jewelry business to start your own. That’s what <a href="https://www.ilovebiko.com/" rel="nofollow noopener noreferrer" target="_blank">Biko</a> founder and designer Corrine Anestopoulos did, launching her collection based on personal style.</p> <figure><img alt="A woman wearing silver jewelry leans on a table" src="https://cdn.shopify.com/s/files/1/0070/7032/files/biko-bracelets-2.png?v=1691077373" class="block block--bordered" loading="lazy"> <figcaption><a href="https://www.ilovebiko.com/" rel="nofollow noopener noreferrer" target="_blank">Biko</a> jewelry sits somewhere in between costume and fine, selling high-quality designs made for everyday wear.</figcaption> </figure> <p>“Somehow I felt like, just by fluke, I found a market for something new without meaning to,” Corinne says. “But it was just my taste.” When she launched, Corinne was working with a brassy finish. “Nobody else was doing that,” she says, noting that shiny silver was the trend at the time.</p> <p>Though Biko's collections evolve with trends in the jewelry industry every year, the common thread is a recognizable look that defines the brand and secures repeat business.</p> <h4>Finding jewelry design inspiration everywhere</h4> <p>Success as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design, and consistent branding. Before hiring a designer to develop branding or crafting individual pieces, business owners should run through a few exercises to define their overall signature style.</p> <p><meta charset="utf-8">Depending on how you like to get inspired, you may set up <a href="/blog/14866757-make-your-pins-count-7-ways-to-drive-sales-and-traffic-with-pinterest">Pinterest boards</a>, design your own digital mood boards, use a jewelry design mobile app, or even assemble inspiration physically on a bulletin board or in a sketchbook.</p> <figure><img class="block block--bordered" alt="A mood board made using Pinterest" src="https://cdn.shopify.com/s/files/1/0070/7032/files/mood-board-1.png?v=1691077417" loading="lazy"> <figcaption>Designer Jen Pace Duran gathers inspiration into digital mood boards using Pinterest. <a href="https://pacecreativedesign.com/" rel="nofollow noopener noreferrer" target="_blank"><em>Pace Creative</em></a></figcaption> </figure> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/adobe-create-1.png?v=1691077473" alt="The Adobe Create user interface" class="block block--bordered" loading="lazy"> <figcaption>Use tools like Canva or <a href="https://www.adobe.com/express/create" rel="nofollow noopener noreferrer" target="_blank">Adobe Create</a> to assemble inspiration in a digital mood board.</figcaption> </figure> <p>Collect images, colors, and textures from nature, architecture, fashion, or travel, and then identify themes that emerge. “Never stop being inspired,” says Corinne. “I’m always drawing inspiration and collecting inspirational images, no matter where I am.”</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight">I’m always drawing inspiration and collecting inspirational images, no matter where I am. <p><cite>Corinne Anestopoulos, founder, Biko</cite></p> </blockquote> <h3 id="3">3. Define your brand</h3> <p><a href="/blog/affordable-fine-jewelry-trend">Successful jewelry businesses</a> all have one thing in common: a rock solid brand.</p> <p>Remember, brand is different from branding. Brand is your voice, mission, vision, and <a href="/blog/brand-storytelling" target="_blank">your brand story</a>. It tells your potential customers how to feel about your products. Fashion purchases are often emotional, and emerging brands can win customers by connecting on a personal level, even through something as simple as a <a href="/blog/4660242-what-should-i-name-my-online-store">business name</a>.</p> <h4>Telling your brand story and finding your voice</h4> <p>Your brand guidelines will inform everything you do as a brand. This essential document will capture everything from voice and tone to <a href="/blog/difference-between-mission-and-vision">mission and values</a>. It will be useful in keeping your communications consistent even as you scale.</p> <p>Best practices for jewelry brands:</p> <ul> <li aria-level="1">Understand your audience. How do they speak? What tone and slang would resonate with them?</li> <li aria-level="1">Establish a <a href="/blog/brand-voice">brand voice</a> and tone guide.</li> <li aria-level="1">Tell your story through <a href="/blog/how-to-write-an-about-us-page">your About page</a>.</li> <li aria-level="1">Add personality to your social media posts by sharing the process and inspiration behind your designs.</li> </ul> <figure><img class="block block--bordered" alt="Example of an About Page on a jewelry ecommerce store" src="https://cdn.shopify.com/s/files/1/0070/7032/files/anice-jewelry-online-store.png?v=1691077511" loading="lazy"> <figcaption><a href="https://www.anicejewellery.com/" rel="nofollow noopener noreferrer" target="_blank">Anice Jewellery</a>’s About page tells owner Britt’s personal story.</figcaption> </figure> <h4>Packaging, logo, and brand identity</h4> <p>Branding refers to the tactical elements that represent your brand visually: logo, <a href="/blog/ecommerce-packaging">packaging</a>, business cards, and your website.</p> <p>Once you’ve established your products’ aesthetic, chosen a business name that resonates with your audience, and nailed your customer profile, it should be easier to identify an overall look that will define your brand. This is an essential step, even for a small business, so don’t rush it.</p> <p>Branding design tasks to complete as a new jewelry business owner:</p> <ul> <li aria-level="1">Decide on fonts, colors, and <a href="/blog/photography-style-guide">photography aesthetic</a>.</li> <li aria-level="1">Develop the logo yourself using a <a href="/tools/logo-maker" target="_blank">free online logo maker</a> or hire a pro.</li> <li aria-level="1">Create a library of brand assets, including multiple versions of your logo and other design elements that will appear on packaging, social media, and your website.</li> <li aria-level="1">Choose a recognizable <a href="/domains" target="_blank">domain name</a> to help your customers find and remember your website.</li> <li aria-level="1">Design <a href="/blog/product-packaging-design">product packaging</a> and creative shipping materials to match your branding.</li> </ul> <figure><img alt="A velvet ring box showcasing a diamond ring" src="https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling.jpg?v=1691077545" class="block block--bordered" loading="lazy"></figure> <figure><img class="block block--bordered" alt="Frank Darling's Instagram page" src="https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling-jewelry-instagram.png?v=1691077550" loading="lazy"> <figcaption><a href="https://frankdarling.com/" rel="nofollow noopener noreferrer" target="_blank">Frank Darling</a> branding is consistent across every customer touchpoint, from packaging to social media content.</figcaption> </figure> <p>For larger budgets, work with a designer to translate your vision into a full <a href="/blog/branding-package">branding package</a> for your business—from the logo and website to packaging and marketing materials. Peruse the portfolios of <a href="https://experts.shopify.com">Shopify design partners</a> to find a designer whose work resonates with your tastes.</p> <p>Keep in mind that you’ll still want to reserve some of your budget for professional product photos. We’ll discuss the importance of <a href="/blog/jewelry-photography">jewelry photography</a> later in this post.</p> <h4>Writing a jewelry business plan</h4> <p>A formal <a href="/blog/business-plan" target="_blank">business plan</a> may not be necessary if you don’t plan to pitch your idea to investors or seek other forms of outside funding at the start. However, checking out a few <a href="/blog/business-plan-template" target="_blank">business plan templates</a> may be a good exercise to help you understand your target audience, goals, business model, costs, and growth plan. It’s also helpful as you learn how to run a jewelry business.</p> <p>Your business plan can outline your <a href="/blog/mission-statement" target="_blank">brand’s mission</a> and values, which will help you align with the right investors for your business.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">💎 Success story: A passion project became a successful DTC business</p> <p>Brittany Hopkins started her business by selling a few of her creations on Etsy. After gaining traction, she moved her jewelry business to Shopify and opened a retail shop.</p> <a class="marketing-button marketing-button--small" href="/blog/anice-jewellery-retail-expansion" target="_blank">Read Brittany’s Story</a> </div> <h3 id="4">4. Produce or source your jewelry products</h3> <figure><img class="block block--bordered" alt="Jewelry-making tools on a wooden table" src="https://cdn.shopify.com/s/files/1/0070/7032/files/burst-findings-and-tools-on-workbench.jpg?v=1691077609" loading="lazy"> <figcaption><a href="/stock-photos"><em>Burst</em></a></figcaption> </figure> <p>How you’ll develop your products—by hand or in a factory, at home or outsourced—depends on the complexity of the design, price point, materials, and required skill level. In this section, we’ll discuss how to start a jewelry business through five <a href="/blog/production-planning">production</a> and <a href="/blog/product-sourcing-apps">sourcing</a> methods:</p> <ol> <li aria-level="1">Handcrafted jewelry production: fine and one of a kind</li> <li aria-level="1">Handcrafted jewelry production: fashion and costume</li> <li aria-level="1">Jewelry production: factory outsourced</li> <li aria-level="1">Jewelry production: print on demand</li> <li aria-level="1">Jewelry curation: dropshipping and resale</li> </ol> <h4>1. Handcrafted jewelry production: fine and one of a kind</h4> <figure><img alt="A hand models a fine jewelry ring" src="https://cdn.shopify.com/s/files/1/0070/7032/files/rachel-boston-ring.jpg?v=1691078447" class="block block--bordered" loading="lazy"> <figcaption><a href="https://www.rachelboston.co.uk/" rel="nofollow noopener noreferrer" target="_blank"><em>Rachel Boston</em></a></figcaption> </figure> <p>Handcrafting one-of-a-kind jewelry can be one of the most involved yet versatile of the production methods.</p> <p>Depending on materials and design, some methods of bespoke jewelry production require specialized training/certification and expensive equipment. You may need to learn some of these methods, including:</p> <ul> <li aria-level="1">Soldering</li> <li aria-level="1">Silver/goldsmithing</li> <li aria-level="1">Casting</li> <li aria-level="1">3D printing</li> <li aria-level="1">Laser cutting</li> <li aria-level="1">Leather tooling</li> <li aria-level="1">Weaving</li> <li aria-level="1">Gemstone setting</li> </ul> <p>Consider starting with free online tutorials to learn how to make jewelry. You can then upgrade to paid classes or apprentice under an experienced craftsperson to expand your skill set.</p> <h4>2. Handcrafted jewelry production: fashion and costume</h4> <figure><img alt="Silicone jewelry necklaces displayed on a wooden tray" src="https://cdn.shopify.com/s/files/1/0070/7032/files/onechewthree-necklace_82645ab5-3977-4a54-83a1-d59aff9e3701.jpg?v=1691084354" class="block block--bordered" loading="lazy"> <figcaption><a href="https://onechewthree.com.au/" rel="nofollow noopener noreferrer" target="_blank">One Chew Three</a> creates silicone fashion jewelry for moms with teething babies.</figcaption> </figure> <p>Handmade costume jewelry often involves the assembly of existing elements—chain, wire, beads, cast pendants—and doesn’t require special training or equipment beyond basic hand tools.</p> <p>This type of business is easier to scale, as you can purchase elements in bulk and create templates for assembly by hired production staff.</p> <p>If design and production are the elements of your business that bring you joy—and not the actual task of making jewelry—outsource or hire for other roles to help you scale the creative work.</p> <p>Biko founder Corrine reaches out to local universities with renowned fashion communication programs to find her interns. “I don’t ever look for anyone who’s interested in design,” she says. “What I need is someone to help me free up my time so that I can be designing more.”</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">💎 Success story: How a young entrepreneur created a beaded empire</p> <p>Riley Kinnane-Petersen started taking apart old jewelry and reassembling it when she was just five. Now her brand Gunner & Lux is sold in global retailers like J.Crew.</p> <a class="marketing-button marketing-button--small" href="/blog/homework-gunner-and-lux-kid-entrepreneur" target="_blank">Read Her Story</a> </div> <h4>3. Jewelry production: factory outsourced</h4> <p>Rather than making the jewelry with your own hands, you can have your designs <a href="/blog/what-is-manufacturing-definition">manufactured</a> by someone else. This isn’t ideal for fine, custom, or one-of-a-kind jewelry, but it can be cost-effective for fashion jewelry produced in larger quantities. There are two main options for outsourcing to a jewelry manufacturer: local and overseas.</p> <ul> <li aria-level="1"> <strong>Local manufacturing</strong> has the benefit of a “made local” appeal and creates easier opportunities to build relationships and have factory oversight. The downsides can include higher costs, limited choice, and production volume limitations.</li> <li aria-level="1"> <strong>Overseas manufacturing</strong> can be a good solution if you want to keep costs low (for those doing high volumes) and have more choice in factories. Possible challenges include communication barriers, less oversight, and fulfillment issues caused by supply chain delays.</li> </ul> <p>Accurate sketches or 3D renderings of your designs are necessary if you’re <a href="/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">outsourcing to a manufacturer</a>. There are several options, depending on your skill level and budget:</p> <ul> <li aria-level="1">Manual design tools: pencils, sketch paper, jewelry design templates ($)</li> <li aria-level="1">2D or 3D general design software: <a href="http://www.adobe.com/products/photoshop.html" target="_blank">Photoshop</a>, <a href="http://www.adobe.com/products/illustrator.html" target="_blank">Illustrator</a>, <a href="https://www.sketchup.com/" target="_blank" rel="nofollow noopener noreferrer">SketchUp</a> ($$)</li> <li aria-level="1">Jewelry-specific design software (best for fine jewelry): <a href="https://schindler.ca/product/rhinogold-basic-complete/" target="_blank" rel="nofollow noopener noreferrer">RhinoGold</a>, <a href="https://gemvision.com/matrixgold" target="_blank" rel="nofollow noopener noreferrer">MatrixGold</a> ($$$)</li> </ul> <h4>4. Jewelry production: print on demand</h4> <p>The most hands-off production method involves uploading your designs to a <a href="/blog/print-on-demand" target="_blank">print-on-demand</a> app. Your original designs are 3D printed or recreated in stainless steel, wood, plastic, gold, or silver and shipped directly to your customers.</p> <p>The <a href="https://apps.shopify.com" target="_blank">Shopify App Store</a> is packed with companies that can turn your designs into a number of goods, from mugs to t-shirts to jewelry.</p> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/printify-necklace.png?v=1691084421" alt="Printify website showing a product page for jewelry print-on-demand offerings" loading="lazy"> <figcaption>Print on demand can be a low-lift way to test out audience interest in new jewelry designs.</figcaption> </figure> <h4>5. Jewelry curation: dropshipping and resale</h4> <p>If you’re not creative but still have a passion for jewelry, consider resale and curate jewelry pieces from other designers to sell in your own online store. You can carry inventory and ship it yourself or opt for a <a href="/blog/dropshipping-jewelry" target="_blank">jewelry dropshipping</a> model.</p> <p>With <a href="/blog/what-is-dropshipping" target="_blank">dropshipping</a>, there’s no need to carry any inventory. Sell products through your online jewelry business and the orders are shipped directly to your customers by the vendor.</p> <h3 id="5">5. Set up a jewelry business studio or workspace</h3> <figure><img class="block block--bordered" alt="Jewelry tools arranged in an organizer" src="https://cdn.shopify.com/s/files/1/0070/7032/files/burst-bristle-brushes-in-stand.jpg?v=1691084460" loading="lazy"></figure> <p>If you elect to make your jewelry in-house, you’ll need a workshop space for you and your team. When setting up this space, consider the following:</p> <ul> <li> <strong>Maneuverability.</strong> Consider the flow of the space, especially if the assembly has multiple steps—do you move from one station to the next in a logical sequence?</li> <li> <strong>Safety.</strong> Some chemicals or tools involved in jewelry making require proper ventilation and safety precautions. Check with local laws governing use of these substances and processes.</li> <li> <strong>Storage.</strong> Well-organized multi-compartment storage is essential for small parts.</li> </ul> <p>“A jeweler’s bench, a flex shaft, and your safety would be the most important considerations,” says Gillian Johnson, founder of Canadian jewelry brand <a href="http://www.hawkly.ca/">Hawkly</a>. “The flex shaft is a wonderful and versatile tool that you can use for drilling, finishing, and polishing your pieces.” She also advises using a face mask and safety goggles—and for those with long hair to pull it back so it doesn’t get caught.</p> <p>If your production team is larger or your requirements are a little more complex—as with metal work or silversmithing workshops—consider commercial space outside of the home. If it’s out of your budget at launch, look into co-op studio space or <a href="/blog/119535173-day-in-the-life-present-day-gifts" target="_blank">share the costs</a> of space and equipment with other creatives. Gillian splits her studio with two other businesses.</p> <p>Space sharing also helps combat <a href="/blog/118533829-feeling-lonely-5-ways-to-cure-the-entrepreneurship-blues" target="_blank">entrepreneur loneliness</a>, something Corrine is familiar with. “After doing Biko full time for a while, I ended up working at a retail clothing store once a week just to not be lonely at home in my studio.”</p> <figure><img class="block block--bordered" alt="A green jewelry box containing rings and other jewelry" src="https://cdn.shopify.com/s/files/1/0070/7032/files/AURATEMarch-32_3_v22_1800x_6ec95eb0-467f-4848-beba-7f57c74738aa.jpg?v=1691084498" loading="lazy"> <figcaption><a href="https://auratenewyork.com/" rel="nofollow noopener noreferrer" target="_blank"><em>Aurate</em></a></figcaption> </figure> <h4>Jewelry equipment and tools</h4> <p>There are several online resources for how to make jewelry online, including wholesale jewelry making equipment, tools, and supplies, including precious gemstones and raw metals.</p> <p>Gillian relies heavily on word of mouth when it comes to her <a href="/blog/wholesale-suppliers">wholesale suppliers</a>. “Don’t be afraid to ask other designers where they find their supplies,” she says.</p> <p>She also attends trade shows and industry events to continue to expand her network and discover new materials. “My favorite place to source the newest stones and silver findings is the Tucson Gem and Jewelry Show,” Gillian says. “There are thousands of vendors from all over the world.”</p> <h3 id="6">6. Take professional photos of your products</h3> <figure><img class="block block--bordered" alt="A woman leans her head on her hand while modeling jewelry" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Hawkly_2019_032_360cd741-4e5d-4d8e-b4f3-fc506cf9ad5a.jpg?v=1691084655" loading="lazy"> <figcaption><em>Hawkly</em></figcaption> </figure> <p>Product photography can make or break your online store. This is true across many industries but is especially important for brands in the fashion industry.</p> <p>In many cases, with a very simple lighting setup, you can achieve great DIY photos of your products, even with your smartphone. Jewelry, however, can be a little more challenging, due to the tiny details and reflective surfaces.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <p>Don’t skimp on photography.</p> <cite>Corinne Anestopoulos</cite> </blockquote> <p>“Don’t skimp on photography," Corrine says, even if you’re on a budget. A professional photographer is skilled at making models feel comfortable and setting up complicated lighting.</p> <p>Other additions to your photoshoot team include stylists, makeup artists, and assistants.</p> <p>Hiring models doesn’t have to break the bank. “There are always people who are looking to build their book or willing to work for product,” she says. “It’s not about taking advantage of people—you’re all new to the game. If you get a group together and join forces, you can create magic together.”</p> <p>When shooting your photos, it’s also important to offer several different views and angles of your products within these two categories:</p> <ul> <li> <a href="/blog/13512401-40-tools-and-resources-for-creating-beautiful-diy-product-photography"><strong>Product photos.</strong></a> These are clear shots of the product on a clean background to minimize distraction and highlight the details and different angles of the piece. These photos can create a clutter-free, consistent look on collection pages.</li> <li> <a href="/blog/lifestyle-photography"><strong>Lifestyle photos</strong></a>. These are secondary shots, usually on a model to show scale on the body and suggest styling ideas to customers (often great for upselling—you can nudge customers to combine multiple pieces into one look). These shots can work on product pages or in a lookbook and are generally better for social media posts.</li> </ul> <figure><img class="block block--bordered" alt="A lookbook on Hawkly's website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/hawkly-jewelry-lookbook.png?v=1691084747" loading="lazy"> <figcaption><a href="http://www.hawkly.ca/">Hawkly</a> lifestyle shoots become lookbooks to mark each season’s collection.</figcaption> </figure> <figure><img class="block block--bordered" alt="Side-by-side product images of the same earrings on a model and against a white background" src="https://cdn.shopify.com/s/files/1/0070/7032/files/analuisa.png?v=1691084774" loading="lazy"> <figcaption>An on-the-model shot shows scale and styling, while a product shot zooms in on the details. <a href="https://www.analuisa.com/" rel="nofollow noopener noreferrer" target="_blank"><em>Ana Luisa</em></a></figcaption> </figure> <p>Looking for more ways to cut costs? Partner with complementary apparel brands to reduce photography expenses or lend your jewelry pieces to fashion editors for photoshoots in return for product photos and exposure.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">💎 Essential reading</p> <ul> <li aria-level="1"><a href="/blog/70459077-10-common-jewelry-product-photography-mistakes-and-how-to-avoid-them">How To Photograph Jewelry: Jewelry Photography Tips</a></li> <li aria-level="1"><a href="/blog/195059273-product-photography-guide">Perfect Product Photography: Craft a Perfect Setup</a></li> <li aria-level="1"><a href="/blog/natural-lighting-product-photography">A 6-Step Guide to Natural Lighting for DIY Product Photography</a></li> </ul> </div> <h3 id="7">7. Build your ecommerce store and start selling jewelry online</h3> <figure><img class="block block--bordered" alt="Jenny Bird's ecommerce website homepage" src="https://cdn.shopify.com/s/files/1/0070/7032/files/jenny-bird-website-ecommerce-jewelry.png?v=1691084807" loading="lazy"> <figcaption><a href="https://jenny-bird.com/" rel="nofollow noopener noreferrer" target="_blank"><em>Jenny Bird</em></a></figcaption> </figure> <p>Now that you have your production, brand, and photography nailed down, let’s put it all together. To start your own jewelry line, you don’t need an expensive and complicated website to be successful. You can <a href="/online">set up a Shopify store</a> using a free theme, customized with your brand assets, fonts and colors.</p> <p><a href="/blog/website-template-quiz">Choose a website template</a> that complements jewelry, putting the photography first. Here are a few Shopify theme suggestions for jewelry businesses:</p> <ul> <li aria-level="1"> <a href="https://themes.shopify.com/themes/dawn/styles/default">Dawn</a> (free)</li> <li aria-level="1"> <a href="https://themes.shopify.com/themes/influence/styles/default">Influence</a> ($)</li> <li aria-level="1"> <a href="https://themes.shopify.com/themes/editions/styles/spring">Editions</a> ($$)</li> <li aria-level="1"> <a href="https://themes.shopify.com/themes/showcase/styles/betty">Showcase</a> ($$$)</li> </ul> <p>Clean themes are designed to let your products and brand shine and most options allow you to easily customize the experience, even if you’re not a designer or developer.</p> <h4>Essential pages and content</h4> <figure><img class="block block--bordered" alt="A product collection page on Wolf and Moon's website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-jewelry_-collection-page.png?v=1691084835" loading="lazy"> <figcaption><em>Wolf & Moon</em></figcaption> </figure> <p>The following pages and details are essential for an online jewelry business’s website:</p> <ul> <li aria-level="1"> <strong>Homepage.</strong> Large lifestyle photos on <a href="/blog/homepage-design">your shop's homepage</a> can immediately hook a visitor. Keep this page clutter-free and focused on new and trending products and collections with a clear CTA.</li> <li aria-level="1"> <strong>Collection pages.</strong> Slice and dice your products into collections by type, price point, material, or occasion.</li> <li aria-level="1"> <strong>Product pages.</strong> <a href="/blog/what-is-pdp-in-ecommerce">Product detail pages (PDPs)</a> include essential information like sizing, materials, and care instructions. Feature several photos here to cover every angle.</li> <li aria-level="1"> <strong><a href="/blog/120928069-how-to-create-faq-page">FAQ</a>, Contact, and <a href="/blog/how-to-write-an-about-us-page">About</a> pages.</strong> These are critical pages for any ecommerce store. Focus on customer service and telling your brand story.</li> </ul> <p>Across all pages, website copy should reflect your brand voice and inspire emotion (what do you want the customer to feel?) while also being detailed and helpful. <a href="/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell">Product descriptions</a> should pull in your brand story while also providing technical information.</p> <h4>Apps for jewelry businesses</h4> <p>There are several apps in the <a href="https://apps.shopify.com">Shopify App Store</a> you can add to your site to help with how to run a jewelry business—everything including improving the customer experience, reducing <a href="/blog/return-policy">returns</a>, and <a href="/blog/120261189-conversion-rate-optimization">increasing conversions</a>. Here are a couple examples recommended for jewelry businesses:</p> <ul> <li aria-level="1"> <a href="https://apps.shopify.com/loox-fashion-reviews?utm_source=post&medium=blog&term=203365449&campaign=jewelrymaking">Loox - Photo Reviews & Photos</a>. Collect and add customer photo reviews to your site.</li> <li aria-level="1"> <a href="https://apps.shopify.com/instagram-shop-by-snapppt">Instagram Shop by Sauce</a>. Create a shoppable gallery from your Instagram feed.</li> <li aria-level="1"> <a href="https://apps.shopify.com/kiwi-sizing">Kiwi Size Chart & Recommender</a>. Build custom size charts to help customers make informed purchases.</li> </ul> <h3 id="8">8. Market your ecommerce jewelry brand</h3> <p>Fashion and jewelry are heavily saturated industries. How will customers hear your voice above the noise? A good <a href="/blog/marketing-strategy">marketing strategy</a> will depend on your product, audience, and budget and may require some trial and error. <a href="/blog/customer-acquisition">Customer acquisition</a> will be an ongoing concern for your brand—here are a few ways to get started.</p> <h4>Social marketing</h4> <p>Making jewelry sales doesn’t mean bombarding your followers with sales pitches. Corinne recommends filling the gaps between product-focused posts with inspirational content. “After a while, you’ll realize that you’re inspired by a similar stream of things and it tells its own story.”</p> <center> <blockquote style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-version="14" data-instgrm-permalink="https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-captioned="" class="instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <div style="padding: 16px;"> <a style="background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;" href="https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="nofollow noopener noreferrer"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div> </div> </div> <div style="padding: 19% 0;"></div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"><svg xmlns:xlink="https://www.w3.org/1999/xlink" xmlns="https://www.w3.org/2000/svg" version="1.1" viewBox="0 0 60 60" height="50px" width="50px"><g fill-rule="evenodd" fill="none" stroke-width="1" stroke="none"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div> </div> </a> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed&utm_campaign=loading" target="_blank" rel="nofollow noopener noreferrer">A post shared by Yam (@yam_nyc)</a></p> </div> </blockquote> <script async="" src="//www.instagram.com/embed.js"></script> </center><br> <p>Focus on each social network separately, testing content to see what sticks. Each platform has its own vibe—<a href="/blog/tiktok-marketing">TikTok</a> is known for authentic and quirky short videos while Instagram is better for more polished photo and video content. It’s still possible to gain some traction with organic posts, but consider paid social media campaigns to drill down on your demographic and increase reach.</p> <h4>Collabs and influencer marketing</h4> <p>Corinne has also had success with <a href="/blog/instagram-influencer-marketing">Instagram influencers</a>, bartering product for a dedicated post. Before reaching out, she says, be sure your curation and <a href="/blog/instagram-hashtags">hashtags for Instagram</a> are strong so influencers can see if your brand aligns with their own. “Creating a lifestyle around what you do is worth more than anything,” she says.</p> <p><a href="/blog/influencer-marketing">Influencer marketing</a> offers a level of <a href="/blog/social-proof">social proof</a> you can’t get with straight advertising. Younger consumers increasingly trust <a href="/blog/creator-economy">social media creators</a> for product recommendations. <a href="/collabs/find-brands">Shopify Collabs</a> is a great place to connect with influencers looking to promote your product.</p> <p>Another way to take advantage of organic marketing is to <a href="/blog/brand-collaborations">collaborate with other brands</a>. This can be done through co-marketing a promotion, running an event with other brands, hosting a tandem <a href="/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests">giveaway</a>, or even partnering with a compatible brand on a new product.</p> <figure><img class="block block--bordered" alt="Ecommerce product page showing a jewelry collab between Barbie and Kendra Scott" src="https://cdn.shopify.com/s/files/1/0070/7032/files/barbie-jewelry-collection.png?v=1691084870" loading="lazy"> <figcaption><a href="https://www.kendrascott.com/" rel="nofollow noopener noreferrer" target="_blank">Kendra Scott</a> partnered with Mattel ahead of the release of the <em>Barbie</em> film with a line of jewelry commemorating the famous toy. The brand benefited from increased search and marketing efforts around the release.</figcaption> </figure> <h4>Public relations for jewelry brands</h4> <p>Jewelry marketing can have unique challenges. Noticing heightened competition in 2011, Corinne invested in a rebrand of Biko and then hired a PR firm to get the word out. “It’s expensive to work with PR but really, really valuable,” she says. “It led to the best press I had to date. I sold $5,000 of one particular bracelet after it was featured.”</p> <p>Experiment with every marketing strategy, from <a href="/blog/ecommerce-seo-beginners-guide">ecommerce SEO</a> to <a href="/blog/email-marketing">email marketing</a>, and analyze results to see what works best for your brand.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">💎 How a celeb Instagram endorsement boosted this jewelry brand</p> <p>Licia Young’s toilet paper-themed earrings gained recognition when Britney Spears posted them on Instagram. While the exposure led to some sales, Licia emphasizes the importance of long-term audience cultivation over fleeting viral exposure.</p> <a href="/blog/britney-spears-toilet-paper-earrings" class="marketing-button marketing-button--small" target="_blank">Meet Licia</a> </div> <h4>Pop-up retail, wholesale, and artist markets</h4> <p>Corinne’s career began when she was invited to share a booth at a local clothing show. At the time, jewelry was simply a hobby. She sold out on day one of a two-day show, <a href="/blog/validate-product-ideas">validating her idea</a> and helping to turn her passion into a business.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <p>Markets offer the opportunity to get out and see customers in person and get feedback directly.</p> <cite>Corinne Anestopoulos</cite> </blockquote> <p>Attending a handmade market is not only a great way for emerging brands to gain exposure to built-in audiences and validate an idea—they’re also important for established online businesses. “Markets offer the opportunity to get out and see customers in person and get feedback directly,” says Corinne.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Start selling in-person with Shopify POS</p> <p>Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.</p> <a href="/pos?itcat=coreblog&itterm=shopify-pos-cta" class="marketing-button marketing-button--small" target="_blank">Discover Shopify POS</a> </div> <p>An alternative to participating in markets is to host events in your own studio. “Sample sales are a good way to liquidate older merchandise and also invite people into your space and process,” Corinne says. Or, if your own space isn’t conducive to visiting, <a href="/blog/pop-up-shop">host a pop-up</a> in another retailer’s jewelry store.</p> <p>Corinne also grew her business initially through <a href="/blog/what-is-consignment">consignment</a> and wholesale agreements, which she gained by approaching local retailers in person. Cold calling has a high rejection risk, but you just need one “yes” to get started, she says.</p> <h3 id="9">9. Scale your business</h3> <figure><img class="block block--bordered" alt="Biko earrings arranged on an organic fruit surface" src="https://cdn.shopify.com/s/files/1/0070/7032/files/earrings-1.png?v=1691084928" loading="lazy"> <figcaption><em>Biko</em></figcaption> </figure> <p>For new businesses, start small by pitching your designs to local boutiques. As you scale, you can work your way up to larger partners. Wholesale still accounts for the bulk of Biko’s overall business, and Corinne has worked with large retailers like Nordstrom, Simons, and Hudson’s Bay.</p> <p>Another way to scale involves opening up to new markets. Explore <a href="/blog/international-shipping">international shipping</a> options to see if your product can be sold globally. Try expanding your jewelry line with new products and collections to reach a wider local audience, too.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">💎 Success story: From maker to multimillion dollar jewelry brand</p> <p>After Camille Brinch showed a real knack for jewelry making, she approached her brother for help to turn it into a real business. Now, her eponymous jewelry line is a multimillion dollar company.</p> <a class="marketing-button marketing-button--small" href="/blog/camille-brinch-brand-marketing" target="_blank">Read Camille’s Story</a> </div> <h2>Start selling jewelry online now</h2> <p>Taking the plunge might be scary at first, especially in a market as saturated as jewelry. But it’s also an industry you can enter gradually—many successful jewelry designers debuted their brand as a <a href="/blog/side-hustle">side gig</a> or launched businesses from a kitchen table.</p> <p>Small-scale production means you can get designing from your own home. All you need is a <a href="/blog/niche-markets">niche</a>, a brand, and a basic business plan. And, there’s still room for emerging designers to make their mark. “The best way to stand out is to be authentic, trust your design instincts, and listen to your customers,” says Gillian. Go for gold!</p> <p><em>Feature illustration by Pete Ryan</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/blog/213396233-how-to-start-a-food-business">How to Sell Food Online (Step-by-Step Business Guide)</a></li><li class="mt-2"><a href="/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/blog/211990409-how-to-sell-art-online">How to Sell Art Online- The Ultimate Guide</a></li><li class="mt-2"><a href="/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/blog/candle-business">How to Start a Candle Business (with Examples)</a></li><li class="mt-2"><a href="/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/blog/holiday-stores">Making Spirits Bright- Inside the Workshops of 7 Christmas Store Owners</a></li><li class="mt-2"><a href="/blog/sell-woodworking-projects">12 Woodworking Projects and How to Sell Them Online</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>How to start a jewelry business FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do you start a jewelry business online?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>To start a successful jewelry business online, follow these steps:</p> <ol> <li aria-level="1">Find your niche.</li> <li aria-level="1">Research the market and trends.</li> <li aria-level="1">Write a business plan.</li> <li aria-level="1">Define your brand.</li> <li aria-level="1">Produce or source jewelry products.</li> <li aria-level="1">Take professional photos of your products.</li> <li aria-level="1">Build your online store to sell jewelry.</li> <li aria-level="1">Market your jewelry company.</li> <li aria-level="1">Scale your business.</li> </ol> <p>Consult Shopify’s ultimate guide for more detailed information on <a href="/blog/how-to-start-a-business">how to start a business</a>.</p> </div> </div> </div> <br> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Do I need a business license to sell jewelry online?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>It’s important that you consult local regulations governing small businesses of any description. In many cases, though, you do not require a <a href="/blog/business-license">business license</a> to set up an online jewelry store to sell your products. In some regions, you may need a tax number, but this also may depend on how much income you’re generating. Consult an accountant and/or business lawyer while in the process of establishing your business. Don’t forget to ask about business insurance and any other legal requirements.</p> </div> </div> </div> <br> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What are the basic tools for jewelry making businesses?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>The basic tools for a jewelry making business is dependent on the type of jewelry you plan to produce. You can start a jewelry company with almost no upfront cost or equipment if you take the <a href="/blog/print-on-demand">print-on-demand</a> approach. Fashion jewelry that involves mostly assembly of pre-made components may require simple hand tools like pliers. However, if you plan to create fine jewelry products, you may require expensive and highly specific equipment.</p> </div> </div> </div> <br> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How much does it cost to start a jewelry business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>This cost of starting a jewelry business is relative to the complexity of the production model you choose. You can start your own business with a couple hundred dollars to cover basic supplies and make jewelry from your kitchen table. Or, you can invest tens of thousands in equipment and expensive raw materials and start a fine jewelry making business from a dedicated studio. A successful business relies on understanding <a href="/blog/cost-to-start-business">how much money you will need</a> upfront and an accurate picture of your <a href="/blog/cash-flow-management">cash flow</a>.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/dayna-winter" class="no-underline" itemProp="url"><span itemProp="name">Dayna Winter</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Aug 29, 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs 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(2024)","publishedAt":"2024-08-29T02:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947","altText":"Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace","width":3696,"height":1940},"tags":["Business","Featured","Guides","Start a Business","Starting Up"],"contentHtml":"\u003cp\u003eFor many creative people, a hobby like jewelry making is a great way to unwind after a long day. But what if your creations start getting attention from friends and strangers? At that point, you might ask yourself, “Could my \u003ca href=\"/blog/hobby-to-business\"\u003ehobby become a business\u003c/a\u003e?”\u003c/p\u003e\n\u003cp\u003eLearning how to start a jewelry business requires an understanding of the industry. For one thing: It’s growing. The global jewelry market is \u003ca href=\"https://www.statista.com/forecasts/970760/global-jewelry-market-value-forecast\" target=\"_blank\"\u003eexpected to increase\u003c/a\u003e by $46.3 billion between 2024 and 2028. In other words, there's plenty of room for newcomers who can find an untapped niche or bring a fresh perspective to the craft.\u003c/p\u003e\n\u003cp\u003eIf you’re looking for a \u003ca href=\"/blog/creative-ways-make-money\"\u003ecreative way to make money\u003c/a\u003e, read on. This guide contains expert advice on how to start your jewelry business, based on the experiences of jewelry designers that built their brands from scratch.\u003c/p\u003e\n\u003ciframe width=\"770\" height=\"434\" src=\"https://www.youtube.com/embed/TUn6no7f290\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" teidentifier=\"4ls2260sdvlx1y5idq\"\u003e\u003c/iframe\u003e\n\u003ch2\u003eHow to start a jewelry business in 9 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eFind your niche in the jewelry industry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eResearch market trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDefine your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eProduce or source your jewelry products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSet up a jewelry business studio or workspace\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eTake professional photos of your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBuild your ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMarket your ecommerce jewelry brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eScale your business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Find your niche in the jewelry industry\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman wearing a yellow dress models earrings shaped like lemon wedges\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-lemon-slice-hoops-model-3.png?v=1691077146\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.wolfandmoon.com/\"\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe jewelry industry is full of niches and sub-categories—everything from cheap and cheery plastic beads to fine-art precious metals and gems. One of the first questions to ask yourself is: What type of jewelry am I going to sell?\u003c/p\u003e\n\u003cp\u003eYou can opt for fine jewelry, costume jewelry (also known as fashion jewelry), or something in between. Each category has its own materials, production process, price point, and customer profile.\u003c/p\u003e\n\u003cp\u003eLet's look at qualities associated with the main types of jewelry.\u003c/p\u003e\n\u003ch4\u003eFine jewelry\u003c/h4\u003e\n\u003cp\u003eFine jewelry is at the top end of the market and can be identified by the following qualities:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with precious metals and gems\u003c/li\u003e\n\u003cli\u003eHigher price points\u003c/li\u003e\n\u003cli\u003eMade with master craftsmanship\u003c/li\u003e\n\u003cli\u003eRarely mass produced\u003c/li\u003e\n\u003cli\u003eFor luxury, wedding, and special occasion customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eFashion or costume jewelry\u003c/h4\u003e\n\u003cp\u003eCostume jewelry is sold by chain boutiques and online stores. You can spot it by these properties:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigns based on current fashion trends\u003c/li\u003e\n\u003cli\u003eMade of beads, wire, plated metal, plastic, and synthetic gems\u003c/li\u003e\n\u003cli\u003eLower price points\u003c/li\u003e\n\u003cli\u003eOften mass produced\u003c/li\u003e\n\u003cli\u003eFor the everyday customer\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eArtist-designed jewelry\u003c/h4\u003e\n\u003cp\u003eThis category captures everything in between. Handmade jewelry requiring specialized skill and mid-range materials are found here. Bespoke jewelry will have the following qualities:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVaried materials mixing inexpensive and precious (textile, metals, semi-precious gems, wood, \u003ca href=\"/blog/3d-printer-business-ideas\"\u003e3D printing\u003c/a\u003e, etc.)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUnique designs (collectible, made to order, one of a kind)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSkilled craftsmanship\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMid-range price points that correlate to a designer's popularity\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOccasion or statement pieces for collectors and gift-giving customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Close crop of a wrist modeling a cuff bracelet\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/CamilleEnrico-1536-carre_1a02faa0-2ee3-464a-8b39-68928e593ab0.jpg?v=1691077186\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.camilleenrico.com/\"\u003eCamille Enrico\u003c/a\u003e jewelry is known for its unique combination of metals and textiles—giving pieces instant recognizability and cohesiveness with each other.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOnce you’ve narrowed down the broad category for your startup jewelry business, it’s time to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003ecarve out a niche\u003c/a\u003e for your products.\u003c/p\u003e\n\u003cp\u003eStart by defining your \u003ca href=\"/blog/ideal-customer-profile\"\u003eideal customer\u003c/a\u003e (classic, trendy, brides, socially conscious consumers) and decide if your products are occasion-specific (weddings, parties) or for everyday wear. This will determine how you market them to your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two people wearing silicone engagement rings pet a dog\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ENSO-amethyst-classic-aquamarine-halo-classic-min_06f74537-917e-4732-b5b1-54b52738f018.jpg?v=1691077213\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://ensorings.com/\"\u003eEnso\u003c/a\u003e found its niche with an audience looking for alternatives to metal rings: active customers and those with metal allergies.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eJewelry products and categories\u003c/h4\u003e\n\u003cp\u003eOnce you’ve decided on your market, consider whether you will sell a number of product types or focus on one item. For example, you may want to niche down and specialize in engagement rings or go broad with a collection of mix and match fashion pieces.\u003c/p\u003e\n\u003cp\u003eConsider the following products for your jewelry company:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRings (sized or adjustable)\u003c/li\u003e\n\u003cli\u003eNecklaces (chokers, pendants)\u003c/li\u003e\n\u003cli\u003eBracelets (bangles, cuffs)\u003c/li\u003e\n\u003cli\u003eEarrings (drop, clip-on, studs)\u003c/li\u003e\n\u003cli\u003eEngagement and wedding rings\u003c/li\u003e\n\u003cli\u003eWatches\u003c/li\u003e\n\u003cli\u003eToe rings, body chains, and other body jewelry\u003c/li\u003e\n\u003cli\u003ePiercings (nose, navel)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAlso consider complementary products and categories. Jewelry brand \u003ca href=\"https://www.wolfandmoon.com/\" target=\"_blank\"\u003eWolf \u0026amp; Moon\u003c/a\u003e sells its signature styles in both hair accessories and bags.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman in a red gingham dress lies on the floor holding a heart-shaped purse\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-heart-bag-redpink-model-4.jpg?v=1691077248\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"2\"\u003e2. Research market trends\u003c/h3\u003e\n\u003cp\u003eBefore you start developing your brand and products, it’s essential to know your audience.\u003c/p\u003e\n\u003ch4\u003eFollowing jewelry trends\u003c/h4\u003e\n\u003cp\u003eResearching trends is one way to validate your chosen direction. Read fashion and jewelry blogs and follow fashion influencers and popular TikTok creators in the space to stay on top of trends for each upcoming season. Look to other jewelry designers for inspiration.\u003c/p\u003e\n\u003cp\u003eAnd, don’t be afraid to dig into some data. Using \u003ca href=\"/blog/trends-google\"\u003eGoogle Trends\u003c/a\u003e, you can also see broad global search volume for a particular term.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"An example of a Google Trends page comparing jewelry keywords\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-jewelry-trends.png?v=1691077338\"\u003e\u003c/figure\u003e\n\u003cp\u003eAlternatively, you might look into adjacent \u003ca href=\"/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e, such as the appetite for customizable experiences like engraving. Or tap into the growing trend of sustainable shopping habits by using ethically sourced materials.\u003c/p\u003e\n\u003cp\u003eBut business owners don’t have to just follow trends—you could also use your jewelry business to start your own. That’s what \u003ca href=\"https://www.ilovebiko.com/\"\u003eBiko\u003c/a\u003e founder and designer Corrine Anestopoulos did, launching her collection based on personal style.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman wearing silver jewelry leans on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/biko-bracelets-2.png?v=1691077373\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.ilovebiko.com/\"\u003eBiko\u003c/a\u003e jewelry sits somewhere in between costume and fine, selling high-quality designs made for everyday wear.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“Somehow I felt like, just by fluke, I found a market for something new without meaning to,” Corinne says. “But it was just my taste.” When she launched, Corinne was working with a brassy finish. “Nobody else was doing that,” she says, noting that shiny silver was the trend at the time.\u003c/p\u003e\n\u003cp\u003eThough Biko's collections evolve with trends in the jewelry industry every year, the common thread is a recognizable look that defines the brand and secures repeat business.\u003c/p\u003e\n\u003ch4\u003eFinding jewelry design inspiration everywhere\u003c/h4\u003e\n\u003cp\u003eSuccess as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design, and consistent branding. Before hiring a designer to develop branding or crafting individual pieces, business owners should run through a few exercises to define their overall signature style.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDepending on how you like to get inspired, you may set up \u003ca href=\"/blog/14866757-make-your-pins-count-7-ways-to-drive-sales-and-traffic-with-pinterest\"\u003ePinterest boards\u003c/a\u003e, design your own digital mood boards, use a jewelry design mobile app, or even assemble inspiration physically on a bulletin board or in a sketchbook.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A mood board made using Pinterest\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mood-board-1.png?v=1691077417\"\u003e\n\u003cfigcaption\u003eDesigner Jen Pace Duran gathers inspiration into digital mood boards using Pinterest. \u003ca href=\"https://pacecreativedesign.com/\"\u003e\u003cem\u003ePace Creative\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/adobe-create-1.png?v=1691077473\" alt=\"The Adobe Create user interface\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003eUse tools like Canva or \u003ca href=\"https://www.adobe.com/express/create\"\u003eAdobe Create\u003c/a\u003e to assemble inspiration in a digital mood board.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCollect images, colors, and textures from nature, architecture, fashion, or travel, and then identify themes that emerge. “Never stop being inspired,” says Corinne. “I’m always drawing inspiration and collecting inspirational images, no matter where I am.”\u003c/p\u003e\n\u003cblockquote\u003eI’m always drawing inspiration and collecting inspirational images, no matter where I am.\n\u003cp\u003e\u003ccite\u003eCorinne Anestopoulos, founder, Biko\u003c/cite\u003e\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003ch3 id=\"3\"\u003e3. Define your brand\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/affordable-fine-jewelry-trend\"\u003eSuccessful jewelry businesses\u003c/a\u003e all have one thing in common: a rock solid brand.\u003c/p\u003e\n\u003cp\u003eRemember, brand is different from branding. Brand is your voice, mission, vision, and \u003ca href=\"/blog/brand-storytelling\" target=\"_blank\"\u003eyour brand story\u003c/a\u003e. It tells your potential customers how to feel about your products. Fashion purchases are often emotional, and emerging brands can win customers by connecting on a personal level, even through something as simple as a \u003ca href=\"/blog/4660242-what-should-i-name-my-online-store\"\u003ebusiness name\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eTelling your brand story and finding your voice\u003c/h4\u003e\n\u003cp\u003eYour brand guidelines will inform everything you do as a brand. This essential document will capture everything from voice and tone to \u003ca href=\"/blog/difference-between-mission-and-vision\"\u003emission and values\u003c/a\u003e. It will be useful in keeping your communications consistent even as you scale.\u003c/p\u003e\n\u003cp\u003eBest practices for jewelry brands:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUnderstand your audience. How do they speak? What tone and slang would resonate with them?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEstablish a \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e and tone guide.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTell your story through \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eyour About page\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd personality to your social media posts by sharing the process and inspiration behind your designs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Example of an About Page on a jewelry ecommerce store\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/anice-jewelry-online-store.png?v=1691077511\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.anicejewellery.com/\"\u003eAnice Jewellery\u003c/a\u003e’s About page tells owner Britt’s personal story.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003ePackaging, logo, and brand identity\u003c/h4\u003e\n\u003cp\u003eBranding refers to the tactical elements that represent your brand visually: logo, \u003ca href=\"/blog/ecommerce-packaging\"\u003epackaging\u003c/a\u003e, business cards, and your website.\u003c/p\u003e\n\u003cp\u003eOnce you’ve established your products’ aesthetic, chosen a business name that resonates with your audience, and nailed your customer profile, it should be easier to identify an overall look that will define your brand. This is an essential step, even for a small business, so don’t rush it.\u003c/p\u003e\n\u003cp\u003eBranding design tasks to complete as a new jewelry business owner:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDecide on fonts, colors, and \u003ca href=\"/blog/photography-style-guide\"\u003ephotography aesthetic\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop the logo yourself using a \u003ca href=\"/tools/logo-maker\" target=\"_blank\"\u003efree online logo maker\u003c/a\u003e or hire a pro.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate a library of brand assets, including multiple versions of your logo and other design elements that will appear on packaging, social media, and your website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose a recognizable \u003ca href=\"/domains\" target=\"_blank\"\u003edomain name\u003c/a\u003e to help your customers find and remember your website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDesign \u003ca href=\"/blog/product-packaging-design\"\u003eproduct packaging\u003c/a\u003e and creative shipping materials to match your branding.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg alt=\"A velvet ring box showcasing a diamond ring\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling.jpg?v=1691077545\" class=\"block block--bordered\"\u003e\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Frank Darling's Instagram page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling-jewelry-instagram.png?v=1691077550\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://frankdarling.com/\"\u003eFrank Darling\u003c/a\u003e branding is consistent across every customer touchpoint, from packaging to social media content.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor larger budgets, work with a designer to translate your vision into a full \u003ca href=\"/blog/branding-package\"\u003ebranding package\u003c/a\u003e for your business—from the logo and website to packaging and marketing materials. Peruse the portfolios of \u003ca href=\"https://experts.shopify.com/\"\u003eShopify design partners\u003c/a\u003e to find a designer whose work resonates with your tastes.\u003c/p\u003e\n\u003cp\u003eKeep in mind that you’ll still want to reserve some of your budget for professional product photos. We’ll discuss the importance of \u003ca href=\"/blog/jewelry-photography\"\u003ejewelry photography\u003c/a\u003e later in this post.\u003c/p\u003e\n\u003ch4\u003eWriting a jewelry business plan\u003c/h4\u003e\n\u003cp\u003eA formal \u003ca href=\"/blog/business-plan\" target=\"_blank\"\u003ebusiness plan\u003c/a\u003e may not be necessary if you don’t plan to pitch your idea to investors or seek other forms of outside funding at the start. However, checking out a few \u003ca href=\"/blog/business-plan-template\" target=\"_blank\"\u003ebusiness plan templates\u003c/a\u003e may be a good exercise to help you understand your target audience, goals, business model, costs, and growth plan. It’s also helpful as you learn how to run a jewelry business.\u003c/p\u003e\n\u003cp\u003eYour business plan can outline your \u003ca href=\"/blog/mission-statement\" target=\"_blank\"\u003ebrand’s mission\u003c/a\u003e and values, which will help you align with the right investors for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: A passion project became a successful DTC business\u003c/p\u003e\n\u003cp\u003eBrittany Hopkins started her business by selling a few of her creations on Etsy. After gaining traction, she moved her jewelry business to Shopify and opened a retail shop.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/anice-jewellery-retail-expansion\" target=\"_blank\"\u003eRead Brittany’s Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Produce or source your jewelry products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jewelry-making tools on a wooden table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/burst-findings-and-tools-on-workbench.jpg?v=1691077609\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"/stock-photos\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHow you’ll develop your products—by hand or in a factory, at home or outsourced—depends on the complexity of the design, price point, materials, and required skill level. In this section, we’ll discuss how to start a jewelry business through five \u003ca href=\"/blog/production-planning\"\u003eproduction\u003c/a\u003e and \u003ca href=\"/blog/product-sourcing-apps\"\u003esourcing\u003c/a\u003e methods:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eHandcrafted jewelry production: fine and one of a kind\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHandcrafted jewelry production: fashion and costume\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry production: factory outsourced\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry production: print on demand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry curation: dropshipping and resale\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003e1. Handcrafted jewelry production: fine and one of a kind\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"A hand models a fine jewelry ring\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rachel-boston-ring.jpg?v=1691078447\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.rachelboston.co.uk/\"\u003e\u003cem\u003eRachel Boston\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHandcrafting one-of-a-kind jewelry can be one of the most involved yet versatile of the production methods.\u003c/p\u003e\n\u003cp\u003eDepending on materials and design, some methods of bespoke jewelry production require specialized training/certification and expensive equipment. You may need to learn some of these methods, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSoldering\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSilver/goldsmithing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCasting\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e3D printing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLaser cutting\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLeather tooling\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWeaving\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGemstone setting\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConsider starting with free online tutorials to learn how to make jewelry. You can then upgrade to paid classes or apprentice under an experienced craftsperson to expand your skill set.\u003c/p\u003e\n\u003ch4\u003e2. Handcrafted jewelry production: fashion and costume\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"Silicone jewelry necklaces displayed on a wooden tray\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/onechewthree-necklace_82645ab5-3977-4a54-83a1-d59aff9e3701.jpg?v=1691084354\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://onechewthree.com.au/\"\u003eOne Chew Three\u003c/a\u003e creates silicone fashion jewelry for moms with teething babies.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHandmade costume jewelry often involves the assembly of existing elements—chain, wire, beads, cast pendants—and doesn’t require special training or equipment beyond basic hand tools.\u003c/p\u003e\n\u003cp\u003eThis type of business is easier to scale, as you can purchase elements in bulk and create templates for assembly by hired production staff.\u003c/p\u003e\n\u003cp\u003eIf design and production are the elements of your business that bring you joy—and not the actual task of making jewelry—outsource or hire for other roles to help you scale the creative work.\u003c/p\u003e\n\u003cp\u003eBiko founder Corrine reaches out to local universities with renowned fashion communication programs to find her interns. “I don’t ever look for anyone who’s interested in design,” she says. “What I need is someone to help me free up my time so that I can be designing more.”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: How a young entrepreneur created a beaded empire\u003c/p\u003e\n\u003cp\u003eRiley Kinnane-Petersen started taking apart old jewelry and reassembling it when she was just five. Now her brand Gunner \u0026amp; Lux is sold in global retailers like J.Crew.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/homework-gunner-and-lux-kid-entrepreneur\" target=\"_blank\"\u003eRead Her Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003e3. Jewelry production: factory outsourced\u003c/h4\u003e\n\u003cp\u003eRather than making the jewelry with your own hands, you can have your designs \u003ca href=\"/blog/what-is-manufacturing-definition\"\u003emanufactured\u003c/a\u003e by someone else. This isn’t ideal for fine, custom, or one-of-a-kind jewelry, but it can be cost-effective for fashion jewelry produced in larger quantities. There are two main options for outsourcing to a jewelry manufacturer: local and overseas.\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLocal manufacturing\u003c/strong\u003e has the benefit of a “made local” appeal and creates easier opportunities to build relationships and have factory oversight. The downsides can include higher costs, limited choice, and production volume limitations.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOverseas manufacturing\u003c/strong\u003e can be a good solution if you want to keep costs low (for those doing high volumes) and have more choice in factories. Possible challenges include communication barriers, less oversight, and fulfillment issues caused by supply chain delays.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAccurate sketches or 3D renderings of your designs are necessary if you’re \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003eoutsourcing to a manufacturer\u003c/a\u003e. There are several options, depending on your skill level and budget:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eManual design tools: pencils, sketch paper, jewelry design templates ($)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e2D or 3D general design software: \u003ca href=\"http://www.adobe.com/products/photoshop.html\" target=\"_blank\"\u003ePhotoshop\u003c/a\u003e, \u003ca href=\"http://www.adobe.com/products/illustrator.html\" target=\"_blank\"\u003eIllustrator\u003c/a\u003e, \u003ca href=\"https://www.sketchup.com/\" target=\"_blank\"\u003eSketchUp\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry-specific design software (best for fine jewelry): \u003ca href=\"https://schindler.ca/product/rhinogold-basic-complete/\" target=\"_blank\"\u003eRhinoGold\u003c/a\u003e, \u003ca href=\"https://gemvision.com/matrixgold\" target=\"_blank\"\u003eMatrixGold\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e4. Jewelry production: print on demand\u003c/h4\u003e\n\u003cp\u003eThe most hands-off production method involves uploading your designs to a \u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eprint-on-demand\u003c/a\u003e app. Your original designs are 3D printed or recreated in stainless steel, wood, plastic, gold, or silver and shipped directly to your customers.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com/\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e is packed with companies that can turn your designs into a number of goods, from mugs to t-shirts to jewelry.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/printify-necklace.png?v=1691084421\" alt=\"Printify website showing a product page for jewelry print-on-demand offerings\"\u003e\n\u003cfigcaption\u003ePrint on demand can be a low-lift way to test out audience interest in new jewelry designs.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e5. Jewelry curation: dropshipping and resale\u003c/h4\u003e\n\u003cp\u003eIf you’re not creative but still have a passion for jewelry, consider resale and curate jewelry pieces from other designers to sell in your own online store. You can carry inventory and ship it yourself or opt for a \u003ca href=\"/blog/dropshipping-jewelry\" target=\"_blank\"\u003ejewelry dropshipping\u003c/a\u003e model.\u003c/p\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/what-is-dropshipping\" target=\"_blank\"\u003edropshipping\u003c/a\u003e, there’s no need to carry any inventory. Sell products through your online jewelry business and the orders are shipped directly to your customers by the vendor.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Set up a jewelry business studio or workspace\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jewelry tools arranged in an organizer\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/burst-bristle-brushes-in-stand.jpg?v=1691084460\"\u003e\u003c/figure\u003e\n\u003cp\u003eIf you elect to make your jewelry in-house, you’ll need a workshop space for you and your team. When setting up this space, consider the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eManeuverability.\u003c/strong\u003e Consider the flow of the space, especially if the assembly has multiple steps—do you move from one station to the next in a logical sequence?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety.\u003c/strong\u003e Some chemicals or tools involved in jewelry making require proper ventilation and safety precautions. Check with local laws governing use of these substances and processes.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage.\u003c/strong\u003e Well-organized multi-compartment storage is essential for small parts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“A jeweler’s bench, a flex shaft, and your safety would be the most important considerations,” says Gillian Johnson, founder of Canadian jewelry brand \u003ca href=\"http://www.hawkly.ca/\"\u003eHawkly\u003c/a\u003e. “The flex shaft is a wonderful and versatile tool that you can use for drilling, finishing, and polishing your pieces.” She also advises using a face mask and safety goggles—and for those with long hair to pull it back so it doesn’t get caught.\u003c/p\u003e\n\u003cp\u003eIf your production team is larger or your requirements are a little more complex—as with metal work or silversmithing workshops—consider commercial space outside of the home. If it’s out of your budget at launch, look into co-op studio space or \u003ca href=\"/blog/119535173-day-in-the-life-present-day-gifts\" target=\"_blank\"\u003eshare the costs\u003c/a\u003e of space and equipment with other creatives. Gillian splits her studio with two other businesses.\u003c/p\u003e\n\u003cp\u003eSpace sharing also helps combat \u003ca href=\"/blog/118533829-feeling-lonely-5-ways-to-cure-the-entrepreneurship-blues\" target=\"_blank\"\u003eentrepreneur loneliness\u003c/a\u003e, something Corrine is familiar with. “After doing Biko full time for a while, I ended up working at a retail clothing store once a week just to not be lonely at home in my studio.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A green jewelry box containing rings and other jewelry\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/AURATEMarch-32_3_v22_1800x_6ec95eb0-467f-4848-beba-7f57c74738aa.jpg?v=1691084498\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://auratenewyork.com/\"\u003e\u003cem\u003eAurate\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eJewelry equipment and tools\u003c/h4\u003e\n\u003cp\u003eThere are several online resources for how to make jewelry online, including wholesale jewelry making equipment, tools, and supplies, including precious gemstones and raw metals.\u003c/p\u003e\n\u003cp\u003eGillian relies heavily on word of mouth when it comes to her \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesale suppliers\u003c/a\u003e. “Don’t be afraid to ask other designers where they find their supplies,” she says.\u003c/p\u003e\n\u003cp\u003eShe also attends trade shows and industry events to continue to expand her network and discover new materials. “My favorite place to source the newest stones and silver findings is the Tucson Gem and Jewelry Show,” Gillian says. “There are thousands of vendors from all over the world.”\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Take professional photos of your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman leans her head on her hand while modeling jewelry\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Hawkly_2019_032_360cd741-4e5d-4d8e-b4f3-fc506cf9ad5a.jpg?v=1691084655\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eHawkly\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eProduct photography can make or break your online store. This is true across many industries but is especially important for brands in the fashion industry.\u003c/p\u003e\n\u003cp\u003eIn many cases, with a very simple lighting setup, you can achieve great DIY photos of your products, even with your smartphone. Jewelry, however, can be a little more challenging, due to the tiny details and reflective surfaces.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eDon’t skimp on photography.\u003c/p\u003e\n\u003ccite\u003eCorinne Anestopoulos\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e“Don’t skimp on photography,\" Corrine says, even if you’re on a budget. A professional photographer is skilled at making models feel comfortable and setting up complicated lighting.\u003c/p\u003e\n\u003cp\u003eOther additions to your photoshoot team include stylists, makeup artists, and assistants.\u003c/p\u003e\n\u003cp\u003eHiring models doesn’t have to break the bank. “There are always people who are looking to build their book or willing to work for product,” she says. “It’s not about taking advantage of people—you’re all new to the game. If you get a group together and join forces, you can create magic together.”\u003c/p\u003e\n\u003cp\u003eWhen shooting your photos, it’s also important to offer several different views and angles of your products within these two categories:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/13512401-40-tools-and-resources-for-creating-beautiful-diy-product-photography\"\u003e\u003cstrong\u003eProduct photos.\u003c/strong\u003e\u003c/a\u003e These are clear shots of the product on a clean background to minimize distraction and highlight the details and different angles of the piece. These photos can create a clutter-free, consistent look on collection pages.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/lifestyle-photography\"\u003e\u003cstrong\u003eLifestyle photos\u003c/strong\u003e\u003c/a\u003e. These are secondary shots, usually on a model to show scale on the body and suggest styling ideas to customers (often great for upselling—you can nudge customers to combine multiple pieces into one look). These shots can work on product pages or in a lookbook and are generally better for social media posts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A lookbook on Hawkly's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hawkly-jewelry-lookbook.png?v=1691084747\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"http://www.hawkly.ca/\"\u003eHawkly\u003c/a\u003e lifestyle shoots become lookbooks to mark each season’s collection.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Side-by-side product images of the same earrings on a model and against a white background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/analuisa.png?v=1691084774\"\u003e\n\u003cfigcaption\u003eAn on-the-model shot shows scale and styling, while a product shot zooms in on the details. \u003ca href=\"https://www.analuisa.com/\"\u003e\u003cem\u003eAna Luisa\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLooking for more ways to cut costs? Partner with complementary apparel brands to reduce photography expenses or lend your jewelry pieces to fashion editors for photoshoots in return for product photos and exposure.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Essential reading\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/70459077-10-common-jewelry-product-photography-mistakes-and-how-to-avoid-them\"\u003eHow To Photograph Jewelry: Jewelry Photography Tips\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/195059273-product-photography-guide\"\u003ePerfect Product Photography: Craft a Perfect Setup\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/natural-lighting-product-photography\"\u003eA 6-Step Guide to Natural Lighting for DIY Product Photography\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e7. Build your ecommerce store and start selling jewelry online\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jenny Bird's ecommerce website homepage\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jenny-bird-website-ecommerce-jewelry.png?v=1691084807\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://jenny-bird.com/\"\u003e\u003cem\u003eJenny Bird\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNow that you have your production, brand, and photography nailed down, let’s put it all together. To start your own jewelry line, you don’t need an expensive and complicated website to be successful. You can \u003ca href=\"/online\"\u003eset up a Shopify store\u003c/a\u003e using a free theme, customized with your brand assets, fonts and colors.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/website-template-quiz\"\u003eChoose a website template\u003c/a\u003e that complements jewelry, putting the photography first. Here are a few Shopify theme suggestions for jewelry businesses:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default\"\u003eDawn\u003c/a\u003e (free)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/influence/styles/default\"\u003eInfluence\u003c/a\u003e ($)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/editions/styles/spring\"\u003eEditions\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/showcase/styles/betty\"\u003eShowcase\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eClean themes are designed to let your products and brand shine and most options allow you to easily customize the experience, even if you’re not a designer or developer.\u003c/p\u003e\n\u003ch4\u003eEssential pages and content\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A product collection page on Wolf and Moon's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-jewelry_-collection-page.png?v=1691084835\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe following pages and details are essential for an online jewelry business’s website:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eHomepage.\u003c/strong\u003e Large lifestyle photos on \u003ca href=\"/blog/homepage-design\"\u003eyour shop's homepage\u003c/a\u003e can immediately hook a visitor. Keep this page clutter-free and focused on new and trending products and collections with a clear CTA.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCollection pages.\u003c/strong\u003e Slice and dice your products into collections by type, price point, material, or occasion.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct pages.\u003c/strong\u003e \u003ca href=\"/blog/what-is-pdp-in-ecommerce\"\u003eProduct detail pages (PDPs)\u003c/a\u003e include essential information like sizing, materials, and care instructions. Feature several photos here to cover every angle.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQ\u003c/a\u003e, Contact, and \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout\u003c/a\u003e pages.\u003c/strong\u003e These are critical pages for any ecommerce store. Focus on customer service and telling your brand story.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAcross all pages, website copy should reflect your brand voice and inspire emotion (what do you want the customer to feel?) while also being detailed and helpful. \u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eProduct descriptions\u003c/a\u003e should pull in your brand story while also providing technical information.\u003c/p\u003e\n\u003ch4\u003eApps for jewelry businesses\u003c/h4\u003e\n\u003cp\u003eThere are several apps in the \u003ca href=\"https://apps.shopify.com/\"\u003eShopify App Store\u003c/a\u003e you can add to your site to help with how to run a jewelry business—everything including improving the customer experience, reducing \u003ca href=\"/blog/return-policy\"\u003ereturns\u003c/a\u003e, and \u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003eincreasing conversions\u003c/a\u003e. Here are a couple examples recommended for jewelry businesses:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/loox-fashion-reviews?utm_source=post\u0026amp;medium=blog\u0026amp;term=203365449\u0026amp;campaign=jewelrymaking\"\u003eLoox - Photo Reviews \u0026amp; Photos\u003c/a\u003e. Collect and add customer photo reviews to your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/instagram-shop-by-snapppt\"\u003eInstagram Shop by Sauce\u003c/a\u003e. Create a shoppable gallery from your Instagram feed.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/kiwi-sizing\"\u003eKiwi Size Chart \u0026amp; Recommender\u003c/a\u003e. Build custom size charts to help customers make informed purchases.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Market your ecommerce jewelry brand\u003c/h3\u003e\n\u003cp\u003eFashion and jewelry are heavily saturated industries. How will customers hear your voice above the noise? A good \u003ca href=\"/blog/marketing-strategy\"\u003emarketing strategy\u003c/a\u003e will depend on your product, audience, and budget and may require some trial and error. \u003ca href=\"/blog/customer-acquisition\"\u003eCustomer acquisition\u003c/a\u003e will be an ongoing concern for your brand—here are a few ways to get started.\u003c/p\u003e\n\u003ch4\u003eSocial marketing\u003c/h4\u003e\n\u003cp\u003eMaking jewelry sales doesn’t mean bombarding your followers with sales pitches. Corinne recommends filling the gaps between product-focused posts with inspirational content. “After a while, you’ll realize that you’re inspired by a similar stream of things and it tells its own story.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewbox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\"\u003eA post shared by Yam (@yam_nyc)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eFocus on each social network separately, testing content to see what sticks. Each platform has its own vibe—\u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e is known for authentic and quirky short videos while Instagram is better for more polished photo and video content. It’s still possible to gain some traction with organic posts, but consider paid social media campaigns to drill down on your demographic and increase reach.\u003c/p\u003e\n\u003ch4\u003eCollabs and influencer marketing\u003c/h4\u003e\n\u003cp\u003eCorinne has also had success with \u003ca href=\"/blog/instagram-influencer-marketing\"\u003eInstagram influencers\u003c/a\u003e, bartering product for a dedicated post. Before reaching out, she says, be sure your curation and \u003ca href=\"/blog/instagram-hashtags\"\u003ehashtags for Instagram\u003c/a\u003e are strong so influencers can see if your brand aligns with their own. “Creating a lifestyle around what you do is worth more than anything,” she says.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e offers a level of \u003ca href=\"/blog/social-proof\"\u003esocial proof\u003c/a\u003e you can’t get with straight advertising. Younger consumers increasingly trust \u003ca href=\"/blog/creator-economy\"\u003esocial media creators\u003c/a\u003e for product recommendations. \u003ca href=\"/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e is a great place to connect with influencers looking to promote your product.\u003c/p\u003e\n\u003cp\u003eAnother way to take advantage of organic marketing is to \u003ca href=\"/blog/brand-collaborations\"\u003ecollaborate with other brands\u003c/a\u003e. This can be done through co-marketing a promotion, running an event with other brands, hosting a tandem \u003ca href=\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003egiveaway\u003c/a\u003e, or even partnering with a compatible brand on a new product.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Ecommerce product page showing a jewelry collab between Barbie and Kendra Scott\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/barbie-jewelry-collection.png?v=1691084870\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.kendrascott.com/\"\u003eKendra Scott\u003c/a\u003e partnered with Mattel ahead of the release of the \u003cem\u003eBarbie\u003c/em\u003e film with a line of jewelry commemorating the famous toy. The brand benefited from increased search and marketing efforts around the release.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003ePublic relations for jewelry brands\u003c/h4\u003e\n\u003cp\u003eJewelry marketing can have unique challenges. Noticing heightened competition in 2011, Corinne invested in a rebrand of Biko and then hired a PR firm to get the word out. “It’s expensive to work with PR but really, really valuable,” she says. “It led to the best press I had to date. I sold $5,000 of one particular bracelet after it was featured.”\u003c/p\u003e\n\u003cp\u003eExperiment with every marketing strategy, from \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eecommerce SEO\u003c/a\u003e to \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e, and analyze results to see what works best for your brand.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 How a celeb Instagram endorsement boosted this jewelry brand\u003c/p\u003e\n\u003cp\u003eLicia Young’s toilet paper-themed earrings gained recognition when Britney Spears posted them on Instagram. While the exposure led to some sales, Licia emphasizes the importance of long-term audience cultivation over fleeting viral exposure.\u003c/p\u003e\n\u003ca href=\"/blog/britney-spears-toilet-paper-earrings\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eMeet Licia\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003ePop-up retail, wholesale, and artist markets\u003c/h4\u003e\n\u003cp\u003eCorinne’s career began when she was invited to share a booth at a local clothing show. At the time, jewelry was simply a hobby. She sold out on day one of a two-day show, \u003ca href=\"/blog/validate-product-ideas\"\u003evalidating her idea\u003c/a\u003e and helping to turn her passion into a business.\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eMarkets offer the opportunity to get out and see customers in person and get feedback directly.\u003c/p\u003e\n\u003ccite\u003eCorinne Anestopoulos\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eAttending a handmade market is not only a great way for emerging brands to gain exposure to built-in audiences and validate an idea—they’re also important for established online businesses. “Markets offer the opportunity to get out and see customers in person and get feedback directly,” says Corinne.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling in-person with Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\u003c/p\u003e\n\u003ca href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eAn alternative to participating in markets is to host events in your own studio. “Sample sales are a good way to liquidate older merchandise and also invite people into your space and process,” Corinne says. Or, if your own space isn’t conducive to visiting, \u003ca href=\"/blog/pop-up-shop\"\u003ehost a pop-up\u003c/a\u003e in another retailer’s jewelry store.\u003c/p\u003e\n\u003cp\u003eCorinne also grew her business initially through \u003ca href=\"/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e and wholesale agreements, which she gained by approaching local retailers in person. Cold calling has a high rejection risk, but you just need one “yes” to get started, she says.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Scale your business\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Biko earrings arranged on an organic fruit surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/earrings-1.png?v=1691084928\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eBiko\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor new businesses, start small by pitching your designs to local boutiques. As you scale, you can work your way up to larger partners. Wholesale still accounts for the bulk of Biko’s overall business, and Corinne has worked with large retailers like Nordstrom, Simons, and Hudson’s Bay.\u003c/p\u003e\n\u003cp\u003eAnother way to scale involves opening up to new markets. Explore \u003ca href=\"/blog/international-shipping\"\u003einternational shipping\u003c/a\u003e options to see if your product can be sold globally. Try expanding your jewelry line with new products and collections to reach a wider local audience, too.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: From maker to multimillion dollar jewelry brand\u003c/p\u003e\n\u003cp\u003eAfter Camille Brinch showed a real knack for jewelry making, she approached her brother for help to turn it into a real business. Now, her eponymous jewelry line is a multimillion dollar company.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/camille-brinch-brand-marketing\" target=\"_blank\"\u003eRead Camille’s Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eStart selling jewelry online now\u003c/h2\u003e\n\u003cp\u003eTaking the plunge might be scary at first, especially in a market as saturated as jewelry. But it’s also an industry you can enter gradually—many successful jewelry designers debuted their brand as a \u003ca href=\"/blog/side-hustle\"\u003eside gig\u003c/a\u003e or launched businesses from a kitchen table.\u003c/p\u003e\n\u003cp\u003eSmall-scale production means you can get designing from your own home. All you need is a \u003ca href=\"/blog/niche-markets\"\u003eniche\u003c/a\u003e, a brand, and a basic business plan. And, there’s still room for emerging designers to make their mark. “The best way to stand out is to be authentic, trust your design instincts, and listen to your customers,” says Gillian. Go for gold!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHow to start a jewelry business FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you start a jewelry business online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo start a successful jewelry business online, follow these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eFind your niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResearch the market and trends.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWrite a business plan.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDefine your brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProduce or source jewelry products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTake professional photos of your products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild your online store to sell jewelry.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your jewelry company.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eScale your business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eConsult Shopify’s ultimate guide for more detailed information on \u003ca href=\"/blog/how-to-start-a-business\"\u003ehow to start a business\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a business license to sell jewelry online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt’s important that you consult local regulations governing small businesses of any description. In many cases, though, you do not require a \u003ca href=\"/blog/business-license\"\u003ebusiness license\u003c/a\u003e to set up an online jewelry store to sell your products. In some regions, you may need a tax number, but this also may depend on how much income you’re generating. Consult an accountant and/or business lawyer while in the process of establishing your business. Don’t forget to ask about business insurance and any other legal requirements.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the basic tools for jewelry making businesses?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe basic tools for a jewelry making business is dependent on the type of jewelry you plan to produce. You can start a jewelry company with almost no upfront cost or equipment if you take the \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e approach. Fashion jewelry that involves mostly assembly of pre-made components may require simple hand tools like pliers. However, if you plan to create fine jewelry products, you may require expensive and highly specific equipment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start a jewelry business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis cost of starting a jewelry business is relative to the complexity of the production model you choose. You can start your own business with a couple hundred dollars to cover basic supplies and make jewelry from your kitchen table. Or, you can invest tens of thousands in equipment and expensive raw materials and start a fine jewelry making business from a dedicated studio. A successful business relies on understanding \u003ca href=\"/blog/cost-to-start-business\"\u003ehow much money you will need\u003c/a\u003e upfront and an accurate picture of your \u003ca href=\"/blog/cash-flow-management\"\u003ecash flow\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.","excerptHtml":"\u003cp\u003e\u003cimg height=\"\" width=\"\" alt=\"Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_Jewelry_Final2.jpg?v=1600282963\"\u003e\u003c/p\u003e\n\u003cp\u003eStart your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start a Jewelry Business: A 9-Step Guide (2024)","description":"Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/203365449-start-a-jewellery-making-business\",\"en-GB\":\"https://www.shopify.com/uk/blog/203365449-start-a-jewellery-making-business\",\"en-AU\":\"https://www.shopify.com/au/blog/203365449-start-a-jewellery-making-business\",\"en-ID\":\"https://www.shopify.com/id/blog/203365449-start-a-jewellery-making-business\",\"en-NZ\":\"https://www.shopify.com/nz/blog/203365449-start-a-jewellery-making-business\",\"en-ZA\":\"https://www.shopify.com/za/blog/203365449-start-a-jewellery-making-business\",\"en-NG\":\"https://www.shopify.com/ng/blog/203365449-start-a-jewellery-making-business\",\"en-PH\":\"https://www.shopify.com/ph/blog/203365449-start-a-jewellery-making-business\",\"en-SG\":\"https://www.shopify.com/sg/blog/203365449-start-a-jewellery-making-business\",\"en-HK\":\"https://www.shopify.com/hk/blog/203365449-start-a-jewellery-making-business\",\"en-IE\":\"https://www.shopify.com/ie/blog/203365449-start-a-jewellery-making-business\",\"en-MY\":\"https://www.shopify.com/my/blog/203365449-start-a-jewellery-making-business\",\"pt\":\"https://www.shopify.com/br/blog/loja-de-bijuterias\",\"ja-JP\":\"https://www.shopify.com/jp/blog/start-a-jewellery-making-business\",\"de\":\"https://www.shopify.com/de/blog/schmuck-online\",\"es\":\"https://www.shopify.com/es/blog/como-hacer-joyas\",\"fr\":\"https://www.shopify.com/fr/blog/comment-fabriquer-des-bijoux-et-les-vendre-en-ligne-le-guide-ultime-2\",\"it\":\"https://www.shopify.com/it/blog/guida-gioielleria-online\",\"nl\":\"https://www.shopify.com/nl/blog/sieraden-webshop-beginnen\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"How to Sell Food Online (Step-by-Step Business Guide)\",\"url\":\"blog/213396233-how-to-start-a-food-business\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Sell Art Online- The Ultimate Guide\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"How to Start a Candle Business (with Examples)\",\"url\":\"blog/candle-business\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"Making Spirits Bright- Inside the Workshops of 7 Christmas Store Owners\",\"url\":\"blog/holiday-stores\"},{\"title\":\"12 Woodworking Projects and How to Sell Them Online\",\"url\":\"blog/sell-woodworking-projects\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify_Jewelry_Final2_1021576c-da15-4641-bcfe-21d0eac5229b.jpg?v=1729622947","imageAltText":"Illustration of a woman counting coins into a jar. The coin shapes are echoed in the beads in her necklace","imageClass":"","modifiedAt":"Aug 29, 2024","modifiedAtRaw":"2024-08-29T02:00:00Z"},"metaDescription":"Start your own jewelry business with this advice, tactical takeaways, and inspiration from established designers and business owners.","contentHtml":"\u003cp\u003eFor many creative people, a hobby like jewelry making is a great way to unwind after a long day. But what if your creations start getting attention from friends and strangers? At that point, you might ask yourself, “Could my \u003ca href=\"/blog/hobby-to-business\"\u003ehobby become a business\u003c/a\u003e?”\u003c/p\u003e\n\u003cp\u003eLearning how to start a jewelry business requires an understanding of the industry. For one thing: It’s growing. The global jewelry market is \u003ca href=\"https://www.statista.com/forecasts/970760/global-jewelry-market-value-forecast\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eexpected to increase\u003c/a\u003e by $46.3 billion between 2024 and 2028. In other words, there's plenty of room for newcomers who can find an untapped niche or bring a fresh perspective to the craft.\u003c/p\u003e\n\u003cp\u003eIf you’re looking for a \u003ca href=\"/blog/creative-ways-make-money\"\u003ecreative way to make money\u003c/a\u003e, read on. This guide contains expert advice on how to start your jewelry business, based on the experiences of jewelry designers that built their brands from scratch.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/TUn6no7f290\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2\u003eHow to start a jewelry business in 9 steps\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eFind your niche in the jewelry industry\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eResearch market trends\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eDefine your brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eProduce or source your jewelry products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eSet up a jewelry business studio or workspace\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eTake professional photos of your products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eBuild your ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eMarket your ecommerce jewelry brand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eScale your business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"1\"\u003e1. Find your niche in the jewelry industry\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman wearing a yellow dress models earrings shaped like lemon wedges\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-lemon-slice-hoops-model-3.png?v=1691077146\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.wolfandmoon.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe jewelry industry is full of niches and sub-categories—everything from cheap and cheery plastic beads to fine-art precious metals and gems. One of the first questions to ask yourself is: What type of jewelry am I going to sell?\u003c/p\u003e\n\u003cp\u003eYou can opt for fine jewelry, costume jewelry (also known as fashion jewelry), or something in between. Each category has its own materials, production process, price point, and customer profile.\u003c/p\u003e\n\u003cp\u003eLet's look at qualities associated with the main types of jewelry.\u003c/p\u003e\n\u003ch4\u003eFine jewelry\u003c/h4\u003e\n\u003cp\u003eFine jewelry is at the top end of the market and can be identified by the following qualities:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with precious metals and gems\u003c/li\u003e\n\u003cli\u003eHigher price points\u003c/li\u003e\n\u003cli\u003eMade with master craftsmanship\u003c/li\u003e\n\u003cli\u003eRarely mass produced\u003c/li\u003e\n\u003cli\u003eFor luxury, wedding, and special occasion customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eFashion or costume jewelry\u003c/h4\u003e\n\u003cp\u003eCostume jewelry is sold by chain boutiques and online stores. You can spot it by these properties:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigns based on current fashion trends\u003c/li\u003e\n\u003cli\u003eMade of beads, wire, plated metal, plastic, and synthetic gems\u003c/li\u003e\n\u003cli\u003eLower price points\u003c/li\u003e\n\u003cli\u003eOften mass produced\u003c/li\u003e\n\u003cli\u003eFor the everyday customer\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eArtist-designed jewelry\u003c/h4\u003e\n\u003cp\u003eThis category captures everything in between. Handmade jewelry requiring specialized skill and mid-range materials are found here. Bespoke jewelry will have the following qualities:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVaried materials mixing inexpensive and precious (textile, metals, semi-precious gems, wood, \u003ca href=\"/blog/3d-printer-business-ideas\"\u003e3D printing\u003c/a\u003e, etc.)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eUnique designs (collectible, made to order, one of a kind)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSkilled craftsmanship\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMid-range price points that correlate to a designer's popularity\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOccasion or statement pieces for collectors and gift-giving customers\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Close crop of a wrist modeling a cuff bracelet\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/CamilleEnrico-1536-carre_1a02faa0-2ee3-464a-8b39-68928e593ab0.jpg?v=1691077186\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.camilleenrico.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCamille Enrico\u003c/a\u003e jewelry is known for its unique combination of metals and textiles—giving pieces instant recognizability and cohesiveness with each other.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eOnce you’ve narrowed down the broad category for your startup jewelry business, it’s time to \u003ca href=\"/blog/6187532-dont-follow-your-passion-a-smarter-way-to-find-a-product-to-sell\"\u003ecarve out a niche\u003c/a\u003e for your products.\u003c/p\u003e\n\u003cp\u003eStart by defining your \u003ca href=\"/blog/ideal-customer-profile\"\u003eideal customer\u003c/a\u003e (classic, trendy, brides, socially conscious consumers) and decide if your products are occasion-specific (weddings, parties) or for everyday wear. This will determine how you market them to your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Two people wearing silicone engagement rings pet a dog\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ENSO-amethyst-classic-aquamarine-halo-classic-min_06f74537-917e-4732-b5b1-54b52738f018.jpg?v=1691077213\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://ensorings.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eEnso\u003c/a\u003e found its niche with an audience looking for alternatives to metal rings: active customers and those with metal allergies.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eJewelry products and categories\u003c/h4\u003e\n\u003cp\u003eOnce you’ve decided on your market, consider whether you will sell a number of product types or focus on one item. For example, you may want to niche down and specialize in engagement rings or go broad with a collection of mix and match fashion pieces.\u003c/p\u003e\n\u003cp\u003eConsider the following products for your jewelry company:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRings (sized or adjustable)\u003c/li\u003e\n\u003cli\u003eNecklaces (chokers, pendants)\u003c/li\u003e\n\u003cli\u003eBracelets (bangles, cuffs)\u003c/li\u003e\n\u003cli\u003eEarrings (drop, clip-on, studs)\u003c/li\u003e\n\u003cli\u003eEngagement and wedding rings\u003c/li\u003e\n\u003cli\u003eWatches\u003c/li\u003e\n\u003cli\u003eToe rings, body chains, and other body jewelry\u003c/li\u003e\n\u003cli\u003ePiercings (nose, navel)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAlso consider complementary products and categories. Jewelry brand \u003ca href=\"https://www.wolfandmoon.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eWolf \u0026amp; Moon\u003c/a\u003e sells its signature styles in both hair accessories and bags.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman in a red gingham dress lies on the floor holding a heart-shaped purse\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-heart-bag-redpink-model-4.jpg?v=1691077248\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3 id=\"2\"\u003e2. Research market trends\u003c/h3\u003e\n\u003cp\u003eBefore you start developing your brand and products, it’s essential to know your audience.\u003c/p\u003e\n\u003ch4\u003eFollowing jewelry trends\u003c/h4\u003e\n\u003cp\u003eResearching trends is one way to validate your chosen direction. Read fashion and jewelry blogs and follow fashion influencers and popular TikTok creators in the space to stay on top of trends for each upcoming season. Look to other jewelry designers for inspiration.\u003c/p\u003e\n\u003cp\u003eAnd, don’t be afraid to dig into some data. Using \u003ca href=\"/blog/trends-google\"\u003eGoogle Trends\u003c/a\u003e, you can also see broad global search volume for a particular term.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"An example of a Google Trends page comparing jewelry keywords\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/google-jewelry-trends.png?v=1691077338\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003eAlternatively, you might look into adjacent \u003ca href=\"/blog/consumer-trends\"\u003econsumer trends\u003c/a\u003e, such as the appetite for customizable experiences like engraving. Or tap into the growing trend of sustainable shopping habits by using ethically sourced materials.\u003c/p\u003e\n\u003cp\u003eBut business owners don’t have to just follow trends—you could also use your jewelry business to start your own. That’s what \u003ca href=\"https://www.ilovebiko.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBiko\u003c/a\u003e founder and designer Corrine Anestopoulos did, launching her collection based on personal style.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg alt=\"A woman wearing silver jewelry leans on a table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/biko-bracelets-2.png?v=1691077373\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.ilovebiko.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBiko\u003c/a\u003e jewelry sits somewhere in between costume and fine, selling high-quality designs made for everyday wear.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e“Somehow I felt like, just by fluke, I found a market for something new without meaning to,” Corinne says. “But it was just my taste.” When she launched, Corinne was working with a brassy finish. “Nobody else was doing that,” she says, noting that shiny silver was the trend at the time.\u003c/p\u003e\n\u003cp\u003eThough Biko's collections evolve with trends in the jewelry industry every year, the common thread is a recognizable look that defines the brand and secures repeat business.\u003c/p\u003e\n\u003ch4\u003eFinding jewelry design inspiration everywhere\u003c/h4\u003e\n\u003cp\u003eSuccess as a newbie in any facet of the fashion industry depends on strong aesthetic, unique design, and consistent branding. Before hiring a designer to develop branding or crafting individual pieces, business owners should run through a few exercises to define their overall signature style.\u003c/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDepending on how you like to get inspired, you may set up \u003ca href=\"/blog/14866757-make-your-pins-count-7-ways-to-drive-sales-and-traffic-with-pinterest\"\u003ePinterest boards\u003c/a\u003e, design your own digital mood boards, use a jewelry design mobile app, or even assemble inspiration physically on a bulletin board or in a sketchbook.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A mood board made using Pinterest\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mood-board-1.png?v=1691077417\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eDesigner Jen Pace Duran gathers inspiration into digital mood boards using Pinterest. \u003ca href=\"https://pacecreativedesign.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003ePace Creative\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/adobe-create-1.png?v=1691077473\" alt=\"The Adobe Create user interface\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eUse tools like Canva or \u003ca href=\"https://www.adobe.com/express/create\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAdobe Create\u003c/a\u003e to assemble inspiration in a digital mood board.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eCollect images, colors, and textures from nature, architecture, fashion, or travel, and then identify themes that emerge. “Never stop being inspired,” says Corinne. “I’m always drawing inspiration and collecting inspirational images, no matter where I am.”\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003eI’m always drawing inspiration and collecting inspirational images, no matter where I am.\n\u003cp\u003e\u003ccite\u003eCorinne Anestopoulos, founder, Biko\u003c/cite\u003e\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003ch3 id=\"3\"\u003e3. Define your brand\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/blog/affordable-fine-jewelry-trend\"\u003eSuccessful jewelry businesses\u003c/a\u003e all have one thing in common: a rock solid brand.\u003c/p\u003e\n\u003cp\u003eRemember, brand is different from branding. Brand is your voice, mission, vision, and \u003ca href=\"/blog/brand-storytelling\" target=\"_blank\"\u003eyour brand story\u003c/a\u003e. It tells your potential customers how to feel about your products. Fashion purchases are often emotional, and emerging brands can win customers by connecting on a personal level, even through something as simple as a \u003ca href=\"/blog/4660242-what-should-i-name-my-online-store\"\u003ebusiness name\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eTelling your brand story and finding your voice\u003c/h4\u003e\n\u003cp\u003eYour brand guidelines will inform everything you do as a brand. This essential document will capture everything from voice and tone to \u003ca href=\"/blog/difference-between-mission-and-vision\"\u003emission and values\u003c/a\u003e. It will be useful in keeping your communications consistent even as you scale.\u003c/p\u003e\n\u003cp\u003eBest practices for jewelry brands:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eUnderstand your audience. How do they speak? What tone and slang would resonate with them?\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eEstablish a \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e and tone guide.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTell your story through \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eyour About page\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAdd personality to your social media posts by sharing the process and inspiration behind your designs.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Example of an About Page on a jewelry ecommerce store\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/anice-jewelry-online-store.png?v=1691077511\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.anicejewellery.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAnice Jewellery\u003c/a\u003e’s About page tells owner Britt’s personal story.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003ePackaging, logo, and brand identity\u003c/h4\u003e\n\u003cp\u003eBranding refers to the tactical elements that represent your brand visually: logo, \u003ca href=\"/blog/ecommerce-packaging\"\u003epackaging\u003c/a\u003e, business cards, and your website.\u003c/p\u003e\n\u003cp\u003eOnce you’ve established your products’ aesthetic, chosen a business name that resonates with your audience, and nailed your customer profile, it should be easier to identify an overall look that will define your brand. This is an essential step, even for a small business, so don’t rush it.\u003c/p\u003e\n\u003cp\u003eBranding design tasks to complete as a new jewelry business owner:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDecide on fonts, colors, and \u003ca href=\"/blog/photography-style-guide\"\u003ephotography aesthetic\u003c/a\u003e.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDevelop the logo yourself using a \u003ca href=\"/tools/logo-maker\" target=\"_blank\"\u003efree online logo maker\u003c/a\u003e or hire a pro.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCreate a library of brand assets, including multiple versions of your logo and other design elements that will appear on packaging, social media, and your website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eChoose a recognizable \u003ca href=\"/domains\" target=\"_blank\"\u003edomain name\u003c/a\u003e to help your customers find and remember your website.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDesign \u003ca href=\"/blog/product-packaging-design\"\u003eproduct packaging\u003c/a\u003e and creative shipping materials to match your branding.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg alt=\"A velvet ring box showcasing a diamond ring\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling.jpg?v=1691077545\" class=\"block block--bordered\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Frank Darling's Instagram page\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/frank-darling-jewelry-instagram.png?v=1691077550\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://frankdarling.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFrank Darling\u003c/a\u003e branding is consistent across every customer touchpoint, from packaging to social media content.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor larger budgets, work with a designer to translate your vision into a full \u003ca href=\"/blog/branding-package\"\u003ebranding package\u003c/a\u003e for your business—from the logo and website to packaging and marketing materials. Peruse the portfolios of \u003ca href=\"https://experts.shopify.com\"\u003eShopify design partners\u003c/a\u003e to find a designer whose work resonates with your tastes.\u003c/p\u003e\n\u003cp\u003eKeep in mind that you’ll still want to reserve some of your budget for professional product photos. We’ll discuss the importance of \u003ca href=\"/blog/jewelry-photography\"\u003ejewelry photography\u003c/a\u003e later in this post.\u003c/p\u003e\n\u003ch4\u003eWriting a jewelry business plan\u003c/h4\u003e\n\u003cp\u003eA formal \u003ca href=\"/blog/business-plan\" target=\"_blank\"\u003ebusiness plan\u003c/a\u003e may not be necessary if you don’t plan to pitch your idea to investors or seek other forms of outside funding at the start. However, checking out a few \u003ca href=\"/blog/business-plan-template\" target=\"_blank\"\u003ebusiness plan templates\u003c/a\u003e may be a good exercise to help you understand your target audience, goals, business model, costs, and growth plan. It’s also helpful as you learn how to run a jewelry business.\u003c/p\u003e\n\u003cp\u003eYour business plan can outline your \u003ca href=\"/blog/mission-statement\" target=\"_blank\"\u003ebrand’s mission\u003c/a\u003e and values, which will help you align with the right investors for your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: A passion project became a successful DTC business\u003c/p\u003e\n\u003cp\u003eBrittany Hopkins started her business by selling a few of her creations on Etsy. After gaining traction, she moved her jewelry business to Shopify and opened a retail shop.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/anice-jewellery-retail-expansion\" target=\"_blank\"\u003eRead Brittany’s Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"4\"\u003e4. Produce or source your jewelry products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jewelry-making tools on a wooden table\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/burst-findings-and-tools-on-workbench.jpg?v=1691077609\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"/stock-photos\"\u003e\u003cem\u003eBurst\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHow you’ll develop your products—by hand or in a factory, at home or outsourced—depends on the complexity of the design, price point, materials, and required skill level. In this section, we’ll discuss how to start a jewelry business through five \u003ca href=\"/blog/production-planning\"\u003eproduction\u003c/a\u003e and \u003ca href=\"/blog/product-sourcing-apps\"\u003esourcing\u003c/a\u003e methods:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eHandcrafted jewelry production: fine and one of a kind\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eHandcrafted jewelry production: fashion and costume\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry production: factory outsourced\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry production: print on demand\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry curation: dropshipping and resale\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch4\u003e1. Handcrafted jewelry production: fine and one of a kind\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"A hand models a fine jewelry ring\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/rachel-boston-ring.jpg?v=1691078447\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.rachelboston.co.uk/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eRachel Boston\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHandcrafting one-of-a-kind jewelry can be one of the most involved yet versatile of the production methods.\u003c/p\u003e\n\u003cp\u003eDepending on materials and design, some methods of bespoke jewelry production require specialized training/certification and expensive equipment. You may need to learn some of these methods, including:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eSoldering\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSilver/goldsmithing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCasting\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e3D printing\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLaser cutting\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eLeather tooling\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWeaving\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eGemstone setting\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eConsider starting with free online tutorials to learn how to make jewelry. You can then upgrade to paid classes or apprentice under an experienced craftsperson to expand your skill set.\u003c/p\u003e\n\u003ch4\u003e2. Handcrafted jewelry production: fashion and costume\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg alt=\"Silicone jewelry necklaces displayed on a wooden tray\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/onechewthree-necklace_82645ab5-3977-4a54-83a1-d59aff9e3701.jpg?v=1691084354\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://onechewthree.com.au/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOne Chew Three\u003c/a\u003e creates silicone fashion jewelry for moms with teething babies.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eHandmade costume jewelry often involves the assembly of existing elements—chain, wire, beads, cast pendants—and doesn’t require special training or equipment beyond basic hand tools.\u003c/p\u003e\n\u003cp\u003eThis type of business is easier to scale, as you can purchase elements in bulk and create templates for assembly by hired production staff.\u003c/p\u003e\n\u003cp\u003eIf design and production are the elements of your business that bring you joy—and not the actual task of making jewelry—outsource or hire for other roles to help you scale the creative work.\u003c/p\u003e\n\u003cp\u003eBiko founder Corrine reaches out to local universities with renowned fashion communication programs to find her interns. “I don’t ever look for anyone who’s interested in design,” she says. “What I need is someone to help me free up my time so that I can be designing more.”\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: How a young entrepreneur created a beaded empire\u003c/p\u003e\n\u003cp\u003eRiley Kinnane-Petersen started taking apart old jewelry and reassembling it when she was just five. Now her brand Gunner \u0026amp; Lux is sold in global retailers like J.Crew.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/homework-gunner-and-lux-kid-entrepreneur\" target=\"_blank\"\u003eRead Her Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003e3. Jewelry production: factory outsourced\u003c/h4\u003e\n\u003cp\u003eRather than making the jewelry with your own hands, you can have your designs \u003ca href=\"/blog/what-is-manufacturing-definition\"\u003emanufactured\u003c/a\u003e by someone else. This isn’t ideal for fine, custom, or one-of-a-kind jewelry, but it can be cost-effective for fashion jewelry produced in larger quantities. There are two main options for outsourcing to a jewelry manufacturer: local and overseas.\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eLocal manufacturing\u003c/strong\u003e has the benefit of a “made local” appeal and creates easier opportunities to build relationships and have factory oversight. The downsides can include higher costs, limited choice, and production volume limitations.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eOverseas manufacturing\u003c/strong\u003e can be a good solution if you want to keep costs low (for those doing high volumes) and have more choice in factories. Possible challenges include communication barriers, less oversight, and fulfillment issues caused by supply chain delays.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAccurate sketches or 3D renderings of your designs are necessary if you’re \u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003eoutsourcing to a manufacturer\u003c/a\u003e. There are several options, depending on your skill level and budget:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eManual design tools: pencils, sketch paper, jewelry design templates ($)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e2D or 3D general design software: \u003ca href=\"http://www.adobe.com/products/photoshop.html\" target=\"_blank\"\u003ePhotoshop\u003c/a\u003e, \u003ca href=\"http://www.adobe.com/products/illustrator.html\" target=\"_blank\"\u003eIllustrator\u003c/a\u003e, \u003ca href=\"https://www.sketchup.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSketchUp\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eJewelry-specific design software (best for fine jewelry): \u003ca href=\"https://schindler.ca/product/rhinogold-basic-complete/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eRhinoGold\u003c/a\u003e, \u003ca href=\"https://gemvision.com/matrixgold\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMatrixGold\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e4. Jewelry production: print on demand\u003c/h4\u003e\n\u003cp\u003eThe most hands-off production method involves uploading your designs to a \u003ca href=\"/blog/print-on-demand\" target=\"_blank\"\u003eprint-on-demand\u003c/a\u003e app. Your original designs are 3D printed or recreated in stainless steel, wood, plastic, gold, or silver and shipped directly to your customers.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://apps.shopify.com\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e is packed with companies that can turn your designs into a number of goods, from mugs to t-shirts to jewelry.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/printify-necklace.png?v=1691084421\" alt=\"Printify website showing a product page for jewelry print-on-demand offerings\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003ePrint on demand can be a low-lift way to test out audience interest in new jewelry designs.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003e5. Jewelry curation: dropshipping and resale\u003c/h4\u003e\n\u003cp\u003eIf you’re not creative but still have a passion for jewelry, consider resale and curate jewelry pieces from other designers to sell in your own online store. You can carry inventory and ship it yourself or opt for a \u003ca href=\"/blog/dropshipping-jewelry\" target=\"_blank\"\u003ejewelry dropshipping\u003c/a\u003e model.\u003c/p\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/what-is-dropshipping\" target=\"_blank\"\u003edropshipping\u003c/a\u003e, there’s no need to carry any inventory. Sell products through your online jewelry business and the orders are shipped directly to your customers by the vendor.\u003c/p\u003e\n\u003ch3 id=\"5\"\u003e5. Set up a jewelry business studio or workspace\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jewelry tools arranged in an organizer\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/burst-bristle-brushes-in-stand.jpg?v=1691084460\" loading=\"lazy\"\u003e\u003c/figure\u003e\n\u003cp\u003eIf you elect to make your jewelry in-house, you’ll need a workshop space for you and your team. When setting up this space, consider the following:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eManeuverability.\u003c/strong\u003e Consider the flow of the space, especially if the assembly has multiple steps—do you move from one station to the next in a logical sequence?\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety.\u003c/strong\u003e Some chemicals or tools involved in jewelry making require proper ventilation and safety precautions. Check with local laws governing use of these substances and processes.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage.\u003c/strong\u003e Well-organized multi-compartment storage is essential for small parts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“A jeweler’s bench, a flex shaft, and your safety would be the most important considerations,” says Gillian Johnson, founder of Canadian jewelry brand \u003ca href=\"http://www.hawkly.ca/\"\u003eHawkly\u003c/a\u003e. “The flex shaft is a wonderful and versatile tool that you can use for drilling, finishing, and polishing your pieces.” She also advises using a face mask and safety goggles—and for those with long hair to pull it back so it doesn’t get caught.\u003c/p\u003e\n\u003cp\u003eIf your production team is larger or your requirements are a little more complex—as with metal work or silversmithing workshops—consider commercial space outside of the home. If it’s out of your budget at launch, look into co-op studio space or \u003ca href=\"/blog/119535173-day-in-the-life-present-day-gifts\" target=\"_blank\"\u003eshare the costs\u003c/a\u003e of space and equipment with other creatives. Gillian splits her studio with two other businesses.\u003c/p\u003e\n\u003cp\u003eSpace sharing also helps combat \u003ca href=\"/blog/118533829-feeling-lonely-5-ways-to-cure-the-entrepreneurship-blues\" target=\"_blank\"\u003eentrepreneur loneliness\u003c/a\u003e, something Corrine is familiar with. “After doing Biko full time for a while, I ended up working at a retail clothing store once a week just to not be lonely at home in my studio.”\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A green jewelry box containing rings and other jewelry\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/AURATEMarch-32_3_v22_1800x_6ec95eb0-467f-4848-beba-7f57c74738aa.jpg?v=1691084498\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://auratenewyork.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eAurate\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003eJewelry equipment and tools\u003c/h4\u003e\n\u003cp\u003eThere are several online resources for how to make jewelry online, including wholesale jewelry making equipment, tools, and supplies, including precious gemstones and raw metals.\u003c/p\u003e\n\u003cp\u003eGillian relies heavily on word of mouth when it comes to her \u003ca href=\"/blog/wholesale-suppliers\"\u003ewholesale suppliers\u003c/a\u003e. “Don’t be afraid to ask other designers where they find their supplies,” she says.\u003c/p\u003e\n\u003cp\u003eShe also attends trade shows and industry events to continue to expand her network and discover new materials. “My favorite place to source the newest stones and silver findings is the Tucson Gem and Jewelry Show,” Gillian says. “There are thousands of vendors from all over the world.”\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e6. Take professional photos of your products\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A woman leans her head on her hand while modeling jewelry\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Hawkly_2019_032_360cd741-4e5d-4d8e-b4f3-fc506cf9ad5a.jpg?v=1691084655\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eHawkly\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eProduct photography can make or break your online store. This is true across many industries but is especially important for brands in the fashion industry.\u003c/p\u003e\n\u003cp\u003eIn many cases, with a very simple lighting setup, you can achieve great DIY photos of your products, even with your smartphone. Jewelry, however, can be a little more challenging, due to the tiny details and reflective surfaces.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cp\u003eDon’t skimp on photography.\u003c/p\u003e\n\u003ccite\u003eCorinne Anestopoulos\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e“Don’t skimp on photography,\" Corrine says, even if you’re on a budget. A professional photographer is skilled at making models feel comfortable and setting up complicated lighting.\u003c/p\u003e\n\u003cp\u003eOther additions to your photoshoot team include stylists, makeup artists, and assistants.\u003c/p\u003e\n\u003cp\u003eHiring models doesn’t have to break the bank. “There are always people who are looking to build their book or willing to work for product,” she says. “It’s not about taking advantage of people—you’re all new to the game. If you get a group together and join forces, you can create magic together.”\u003c/p\u003e\n\u003cp\u003eWhen shooting your photos, it’s also important to offer several different views and angles of your products within these two categories:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/13512401-40-tools-and-resources-for-creating-beautiful-diy-product-photography\"\u003e\u003cstrong\u003eProduct photos.\u003c/strong\u003e\u003c/a\u003e These are clear shots of the product on a clean background to minimize distraction and highlight the details and different angles of the piece. These photos can create a clutter-free, consistent look on collection pages.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/lifestyle-photography\"\u003e\u003cstrong\u003eLifestyle photos\u003c/strong\u003e\u003c/a\u003e. These are secondary shots, usually on a model to show scale on the body and suggest styling ideas to customers (often great for upselling—you can nudge customers to combine multiple pieces into one look). These shots can work on product pages or in a lookbook and are generally better for social media posts.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A lookbook on Hawkly's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hawkly-jewelry-lookbook.png?v=1691084747\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"http://www.hawkly.ca/\"\u003eHawkly\u003c/a\u003e lifestyle shoots become lookbooks to mark each season’s collection.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Side-by-side product images of the same earrings on a model and against a white background\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/analuisa.png?v=1691084774\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eAn on-the-model shot shows scale and styling, while a product shot zooms in on the details. \u003ca href=\"https://www.analuisa.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eAna Luisa\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eLooking for more ways to cut costs? Partner with complementary apparel brands to reduce photography expenses or lend your jewelry pieces to fashion editors for photoshoots in return for product photos and exposure.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Essential reading\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/70459077-10-common-jewelry-product-photography-mistakes-and-how-to-avoid-them\"\u003eHow To Photograph Jewelry: Jewelry Photography Tips\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/195059273-product-photography-guide\"\u003ePerfect Product Photography: Craft a Perfect Setup\u003c/a\u003e\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003ca href=\"/blog/natural-lighting-product-photography\"\u003eA 6-Step Guide to Natural Lighting for DIY Product Photography\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3 id=\"7\"\u003e7. Build your ecommerce store and start selling jewelry online\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Jenny Bird's ecommerce website homepage\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jenny-bird-website-ecommerce-jewelry.png?v=1691084807\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://jenny-bird.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eJenny Bird\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eNow that you have your production, brand, and photography nailed down, let’s put it all together. To start your own jewelry line, you don’t need an expensive and complicated website to be successful. You can \u003ca href=\"/online\"\u003eset up a Shopify store\u003c/a\u003e using a free theme, customized with your brand assets, fonts and colors.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/website-template-quiz\"\u003eChoose a website template\u003c/a\u003e that complements jewelry, putting the photography first. Here are a few Shopify theme suggestions for jewelry businesses:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default\"\u003eDawn\u003c/a\u003e (free)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/influence/styles/default\"\u003eInfluence\u003c/a\u003e ($)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/editions/styles/spring\"\u003eEditions\u003c/a\u003e ($$)\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://themes.shopify.com/themes/showcase/styles/betty\"\u003eShowcase\u003c/a\u003e ($$$)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eClean themes are designed to let your products and brand shine and most options allow you to easily customize the experience, even if you’re not a designer or developer.\u003c/p\u003e\n\u003ch4\u003eEssential pages and content\u003c/h4\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"A product collection page on Wolf and Moon's website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/wolf-moon-jewelry_-collection-page.png?v=1691084835\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eWolf \u0026amp; Moon\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eThe following pages and details are essential for an online jewelry business’s website:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eHomepage.\u003c/strong\u003e Large lifestyle photos on \u003ca href=\"/blog/homepage-design\"\u003eyour shop's homepage\u003c/a\u003e can immediately hook a visitor. Keep this page clutter-free and focused on new and trending products and collections with a clear CTA.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eCollection pages.\u003c/strong\u003e Slice and dice your products into collections by type, price point, material, or occasion.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eProduct pages.\u003c/strong\u003e \u003ca href=\"/blog/what-is-pdp-in-ecommerce\"\u003eProduct detail pages (PDPs)\u003c/a\u003e include essential information like sizing, materials, and care instructions. Feature several photos here to cover every angle.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e\u003ca href=\"/blog/120928069-how-to-create-faq-page\"\u003eFAQ\u003c/a\u003e, Contact, and \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout\u003c/a\u003e pages.\u003c/strong\u003e These are critical pages for any ecommerce store. Focus on customer service and telling your brand story.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAcross all pages, website copy should reflect your brand voice and inspire emotion (what do you want the customer to feel?) while also being detailed and helpful. \u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eProduct descriptions\u003c/a\u003e should pull in your brand story while also providing technical information.\u003c/p\u003e\n\u003ch4\u003eApps for jewelry businesses\u003c/h4\u003e\n\u003cp\u003eThere are several apps in the \u003ca href=\"https://apps.shopify.com\"\u003eShopify App Store\u003c/a\u003e you can add to your site to help with how to run a jewelry business—everything including improving the customer experience, reducing \u003ca href=\"/blog/return-policy\"\u003ereturns\u003c/a\u003e, and \u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003eincreasing conversions\u003c/a\u003e. Here are a couple examples recommended for jewelry businesses:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/loox-fashion-reviews?utm_source=post\u0026amp;medium=blog\u0026amp;term=203365449\u0026amp;campaign=jewelrymaking\"\u003eLoox - Photo Reviews \u0026amp; Photos\u003c/a\u003e. Collect and add customer photo reviews to your site.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/instagram-shop-by-snapppt\"\u003eInstagram Shop by Sauce\u003c/a\u003e. Create a shoppable gallery from your Instagram feed.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003ca href=\"https://apps.shopify.com/kiwi-sizing\"\u003eKiwi Size Chart \u0026amp; Recommender\u003c/a\u003e. Build custom size charts to help customers make informed purchases.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e8. Market your ecommerce jewelry brand\u003c/h3\u003e\n\u003cp\u003eFashion and jewelry are heavily saturated industries. How will customers hear your voice above the noise? A good \u003ca href=\"/blog/marketing-strategy\"\u003emarketing strategy\u003c/a\u003e will depend on your product, audience, and budget and may require some trial and error. \u003ca href=\"/blog/customer-acquisition\"\u003eCustomer acquisition\u003c/a\u003e will be an ongoing concern for your brand—here are a few ways to get started.\u003c/p\u003e\n\u003ch4\u003eSocial marketing\u003c/h4\u003e\n\u003cp\u003eMaking jewelry sales doesn’t mean bombarding your followers with sales pitches. Corinne recommends filling the gaps between product-focused posts with inspirational content. “After a while, you’ll realize that you’re inspired by a similar stream of things and it tells its own story.”\u003c/p\u003e\n\u003ccenter\u003e\n\u003cblockquote style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"14\" data-instgrm-permalink=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" data-instgrm-captioned=\"\" class=\"instagram-media border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cdiv style=\"padding: 16px;\"\u003e\n\u003ca style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; align-items: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 19% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"\u003e\u003csvg xmlns:xlink=\"https://www.w3.org/1999/xlink\" xmlns=\"https://www.w3.org/2000/svg\" version=\"1.1\" viewBox=\"0 0 60 60\" height=\"50px\" width=\"50px\"\u003e\u003cg fill-rule=\"evenodd\" fill=\"none\" stroke-width=\"1\" stroke=\"none\"\u003e\u003cg fill=\"#000000\" transform=\"translate(-511.000000, -20.000000)\"\u003e\u003cg\u003e\u003cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"\u003e\u003c/path\u003e\u003c/g\u003e\u003c/g\u003e\u003c/g\u003e\u003c/svg\u003e\u003c/div\u003e\n\u003cdiv style=\"padding-top: 8px;\"\u003e\n\u003cdiv style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\"\u003eView this post on Instagram\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"padding: 12.5% 0;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: 8px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"margin-left: auto;\"\u003e\n\u003cdiv style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003e\u003c/div\u003e\n\u003cdiv style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/a\u003e\n\u003cp style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"\u003e\u003ca style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https://www.instagram.com/reel/Cu4MoCnMadj/?utm_source=ig_embed\u0026amp;utm_campaign=loading\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eA post shared by Yam (@yam_nyc)\u003c/a\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/blockquote\u003e\n\u003cscript async=\"\" src=\"//www.instagram.com/embed.js\"\u003e\u003c/script\u003e\n\u003c/center\u003e\u003cbr\u003e\n\u003cp\u003eFocus on each social network separately, testing content to see what sticks. Each platform has its own vibe—\u003ca href=\"/blog/tiktok-marketing\"\u003eTikTok\u003c/a\u003e is known for authentic and quirky short videos while Instagram is better for more polished photo and video content. It’s still possible to gain some traction with organic posts, but consider paid social media campaigns to drill down on your demographic and increase reach.\u003c/p\u003e\n\u003ch4\u003eCollabs and influencer marketing\u003c/h4\u003e\n\u003cp\u003eCorinne has also had success with \u003ca href=\"/blog/instagram-influencer-marketing\"\u003eInstagram influencers\u003c/a\u003e, bartering product for a dedicated post. Before reaching out, she says, be sure your curation and \u003ca href=\"/blog/instagram-hashtags\"\u003ehashtags for Instagram\u003c/a\u003e are strong so influencers can see if your brand aligns with their own. “Creating a lifestyle around what you do is worth more than anything,” she says.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eInfluencer marketing\u003c/a\u003e offers a level of \u003ca href=\"/blog/social-proof\"\u003esocial proof\u003c/a\u003e you can’t get with straight advertising. Younger consumers increasingly trust \u003ca href=\"/blog/creator-economy\"\u003esocial media creators\u003c/a\u003e for product recommendations. \u003ca href=\"/collabs/find-brands\"\u003eShopify Collabs\u003c/a\u003e is a great place to connect with influencers looking to promote your product.\u003c/p\u003e\n\u003cp\u003eAnother way to take advantage of organic marketing is to \u003ca href=\"/blog/brand-collaborations\"\u003ecollaborate with other brands\u003c/a\u003e. This can be done through co-marketing a promotion, running an event with other brands, hosting a tandem \u003ca href=\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\"\u003egiveaway\u003c/a\u003e, or even partnering with a compatible brand on a new product.\u003c/p\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Ecommerce product page showing a jewelry collab between Barbie and Kendra Scott\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/barbie-jewelry-collection.png?v=1691084870\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.kendrascott.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKendra Scott\u003c/a\u003e partnered with Mattel ahead of the release of the \u003cem\u003eBarbie\u003c/em\u003e film with a line of jewelry commemorating the famous toy. The brand benefited from increased search and marketing efforts around the release.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch4\u003ePublic relations for jewelry brands\u003c/h4\u003e\n\u003cp\u003eJewelry marketing can have unique challenges. Noticing heightened competition in 2011, Corinne invested in a rebrand of Biko and then hired a PR firm to get the word out. “It’s expensive to work with PR but really, really valuable,” she says. “It led to the best press I had to date. I sold $5,000 of one particular bracelet after it was featured.”\u003c/p\u003e\n\u003cp\u003eExperiment with every marketing strategy, from \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eecommerce SEO\u003c/a\u003e to \u003ca href=\"/blog/email-marketing\"\u003eemail marketing\u003c/a\u003e, and analyze results to see what works best for your brand.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 How a celeb Instagram endorsement boosted this jewelry brand\u003c/p\u003e\n\u003cp\u003eLicia Young’s toilet paper-themed earrings gained recognition when Britney Spears posted them on Instagram. While the exposure led to some sales, Licia emphasizes the importance of long-term audience cultivation over fleeting viral exposure.\u003c/p\u003e\n\u003ca href=\"/blog/britney-spears-toilet-paper-earrings\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eMeet Licia\u003c/a\u003e\n\u003c/div\u003e\n\u003ch4\u003ePop-up retail, wholesale, and artist markets\u003c/h4\u003e\n\u003cp\u003eCorinne’s career began when she was invited to share a booth at a local clothing show. At the time, jewelry was simply a hobby. She sold out on day one of a two-day show, \u003ca href=\"/blog/validate-product-ideas\"\u003evalidating her idea\u003c/a\u003e and helping to turn her passion into a business.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cp\u003eMarkets offer the opportunity to get out and see customers in person and get feedback directly.\u003c/p\u003e\n\u003ccite\u003eCorinne Anestopoulos\u003c/cite\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eAttending a handmade market is not only a great way for emerging brands to gain exposure to built-in audiences and validate an idea—they’re also important for established online businesses. “Markets offer the opportunity to get out and see customers in person and get feedback directly,” says Corinne.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eStart selling in-person with Shopify POS\u003c/p\u003e\n\u003cp\u003eShopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\u003c/p\u003e\n\u003ca href=\"/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003cp\u003eAn alternative to participating in markets is to host events in your own studio. “Sample sales are a good way to liquidate older merchandise and also invite people into your space and process,” Corinne says. Or, if your own space isn’t conducive to visiting, \u003ca href=\"/blog/pop-up-shop\"\u003ehost a pop-up\u003c/a\u003e in another retailer’s jewelry store.\u003c/p\u003e\n\u003cp\u003eCorinne also grew her business initially through \u003ca href=\"/blog/what-is-consignment\"\u003econsignment\u003c/a\u003e and wholesale agreements, which she gained by approaching local retailers in person. Cold calling has a high rejection risk, but you just need one “yes” to get started, she says.\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e9. Scale your business\u003c/h3\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" alt=\"Biko earrings arranged on an organic fruit surface\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/earrings-1.png?v=1691084928\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eBiko\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eFor new businesses, start small by pitching your designs to local boutiques. As you scale, you can work your way up to larger partners. Wholesale still accounts for the bulk of Biko’s overall business, and Corinne has worked with large retailers like Nordstrom, Simons, and Hudson’s Bay.\u003c/p\u003e\n\u003cp\u003eAnother way to scale involves opening up to new markets. Explore \u003ca href=\"/blog/international-shipping\"\u003einternational shipping\u003c/a\u003e options to see if your product can be sold globally. Try expanding your jewelry line with new products and collections to reach a wider local audience, too.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e💎 Success story: From maker to multimillion dollar jewelry brand\u003c/p\u003e\n\u003cp\u003eAfter Camille Brinch showed a real knack for jewelry making, she approached her brother for help to turn it into a real business. Now, her eponymous jewelry line is a multimillion dollar company.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/blog/camille-brinch-brand-marketing\" target=\"_blank\"\u003eRead Camille’s Story\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eStart selling jewelry online now\u003c/h2\u003e\n\u003cp\u003eTaking the plunge might be scary at first, especially in a market as saturated as jewelry. But it’s also an industry you can enter gradually—many successful jewelry designers debuted their brand as a \u003ca href=\"/blog/side-hustle\"\u003eside gig\u003c/a\u003e or launched businesses from a kitchen table.\u003c/p\u003e\n\u003cp\u003eSmall-scale production means you can get designing from your own home. All you need is a \u003ca href=\"/blog/niche-markets\"\u003eniche\u003c/a\u003e, a brand, and a basic business plan. And, there’s still room for emerging designers to make their mark. “The best way to stand out is to be authentic, trust your design instincts, and listen to your customers,” says Gillian. Go for gold!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Pete Ryan\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/213396233-how-to-start-a-food-business\"\u003eHow to Sell Food Online (Step-by-Step Business Guide)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003eHow to Sell Art Online- The Ultimate Guide\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/candle-business\"\u003eHow to Start a Candle Business (with Examples)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/holiday-stores\"\u003eMaking Spirits Bright- Inside the Workshops of 7 Christmas Store Owners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/sell-woodworking-projects\"\u003e12 Woodworking Projects and How to Sell Them Online\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eHow to start a jewelry business FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you start a jewelry business online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eTo start a successful jewelry business online, follow these steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eFind your niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eResearch the market and trends.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWrite a business plan.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDefine your brand.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProduce or source jewelry products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTake professional photos of your products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBuild your online store to sell jewelry.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMarket your jewelry company.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eScale your business.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eConsult Shopify’s ultimate guide for more detailed information on \u003ca href=\"/blog/how-to-start-a-business\"\u003ehow to start a business\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eDo I need a business license to sell jewelry online?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIt’s important that you consult local regulations governing small businesses of any description. In many cases, though, you do not require a \u003ca href=\"/blog/business-license\"\u003ebusiness license\u003c/a\u003e to set up an online jewelry store to sell your products. In some regions, you may need a tax number, but this also may depend on how much income you’re generating. Consult an accountant and/or business lawyer while in the process of establishing your business. Don’t forget to ask about business insurance and any other legal requirements.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the basic tools for jewelry making businesses?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe basic tools for a jewelry making business is dependent on the type of jewelry you plan to produce. You can start a jewelry company with almost no upfront cost or equipment if you take the \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e approach. Fashion jewelry that involves mostly assembly of pre-made components may require simple hand tools like pliers. However, if you plan to create fine jewelry products, you may require expensive and highly specific equipment.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cbr\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to start a jewelry business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThis cost of starting a jewelry business is relative to the complexity of the production model you choose. You can start your own business with a couple hundred dollars to cover basic supplies and make jewelry from your kitchen table. Or, you can invest tens of thousands in equipment and expensive raw materials and start a fine jewelry making business from a dedicated studio. A successful business relies on understanding \u003ca href=\"/blog/cost-to-start-business\"\u003ehow much money you will need\u003c/a\u003e upfront and an accurate picture of your \u003ca href=\"/blog/cash-flow-management\"\u003ecash flow\u003c/a\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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[Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - 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This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. 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Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. 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