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<!DOCTYPE html> <html> <head> <title>Steps to Create a Landing Page // Landing Page Course</title> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"> <meta name="description" content="Methods to identify and analyze your target audience and competitors. A guide to writing copy for your landing page and creating a prototype." /> <meta property="og:url" content="https://tilda.education/en/courses/landing-page/steps-to-create-a-landing-page/" /> <meta property="og:image" content="https://static.tildacdn.com/tild3737-3630-4566-b330-363539326534/Chapter_2_1.png" /> <meta property="og:title" content="Steps to Create a Landing Page" /> <meta property="og:description" content="Methods to identify and analyze your target audience and competitors. 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Steps to Create a Landing Page</span> <div class="te-header__dropdown__link__name">Chapters</div> <img class="te-header__dropdown__img_black" src="/images/close_black.svg"> <img class="te-header__dropdown__img" src="/images/content.svg"> </div> <div class="te-header__dropdown__container"> <div class="te-header__dropdown__wrapper"> <ul> <li class="te-header__dropdown__item "> <a href="/en/courses/landing-page/understanding-main-principles/"> <div class="te-header__dropdown__item__number">1</div> The Basics of a Landing Page </a> </li> <li class="te-header__dropdown__item te-header__dropdown__item_active"> <a href="/en/courses/landing-page/steps-to-create-a-landing-page/"> <div class="te-header__dropdown__item__number">2</div> Steps to Create a Landing Page </a> </li> <li class="te-header__dropdown__item "> <a href="/en/courses/landing-page/landing-page-anatomy/"> <div class="te-header__dropdown__item__number">3</div> Landing Page Anatomy: Functional Elements </a> </li> <li class="te-header__dropdown__item "> <a href="/en/courses/landing-page/landing-page-design-principles/"> <div class="te-header__dropdown__item__number">4</div> Landing Page Design Principles </a> </li> <li class="te-header__dropdown__item "> <a href="/en/courses/landing-page/improve-landing-page-performance/"> <div class="te-header__dropdown__item__number">5</div> How to Improve Landing Page Performance </a> </li> </ul> </div> </div> </div> </li> </ul> <div class="te-header__userbar"> <div class="te-header__userbar__item"> <div class="te-header__usermenu" style="width: auto;"> <div class="te-header__usermenu__link"> <div class="" style="margin-right: 20px !important; margin-top: 6px;"><a href="#" class="js-te-popup-show" data-popup-id="login" style="color: #ffffff !important;">Log in</a></div> </div> </div> </div> </div> </div>  <div id="allrecords" class="t-records" data-hook="blocks-collection-content-node" data-tilda-project-id="3431113" data-tilda-page-id="15241724" 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class='tn-atom'field='tn_text_1470209944682'>How to Build a Landing Page</div> </div> <div class='t396__elem tn-elem tn-elem__2502009761507907012685' data-elem-id='1507907012685' data-elem-type='image' data-field-top-value="104" data-field-left-value="686" data-field-width-value="512" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1245" data-field-fileheight-value="1562" data-field-top-res-320-value="292" data-field-left-res-320-value="50" data-field-width-res-320-value="262" data-field-top-res-480-value="299" data-field-left-res-480-value="103" data-field-width-res-480-value="372" data-field-top-res-640-value="264" data-field-left-res-640-value="243" data-field-width-res-640-value="392" data-field-top-res-960-value="256" data-field-left-res-960-value="466" data-field-width-res-960-value="492"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6661-3766-4531-a563-346330653734/__2_117.svg' alt='' imgfield='tn_img_1507907012685' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009761509021825313' data-elem-id='1509021825313' data-elem-type='text' data-field-top-value="157" data-field-left-value="122" data-field-width-value="190" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="95" data-field-left-res-320-value="83" data-field-width-res-320-value="150" data-field-top-res-480-value="109" data-field-left-res-480-value="90" data-field-top-res-640-value="109" data-field-left-res-640-value="87" data-field-top-res-960-value="167" data-field-left-res-960-value="121"> <div class='tn-atom'field='tn_text_1509021825313'><a href="https://tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(0, 0, 0);">Tilda </a></div> </div> <div class='t396__elem tn-elem tn-elem__2502009761509021986186' data-elem-id='1509021986186' data-elem-type='image' data-field-top-value="130" data-field-left-value="20" data-field-width-value="80" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="127" data-field-fileheight-value="125" data-field-top-res-320-value="80" data-field-left-res-320-value="10" data-field-top-res-480-value="90" data-field-left-res-480-value="10" data-field-width-res-480-value="60" data-field-top-res-640-value="90" data-field-left-res-640-value="10" data-field-width-res-640-value="60" data-field-top-res-960-value="140" data-field-left-res-960-value="10"> <a class='tn-atom js-click-zero-stat' href="https://tilda.cc/" target="_blank" data-tilda-event-name="/tilda/click/rec250200976/button1509021986186"> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3633-6563-4565-b563-363663613365/Tilda_logo02.svg' alt='' imgfield='tn_img_1509021986186' /> </a> </div> <div class='t396__elem tn-elem tn-elem__2502009761509556397260' data-elem-id='1509556397260' data-elem-type='image' data-field-top-value="700" data-field-left-value="-1755" data-field-width-value="4670" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="14201" data-field-fileheight-value="906" data-field-top-res-320-value="617" data-field-left-res-320-value="-710" data-field-width-res-320-value="1710" data-field-top-res-480-value="745" data-field-left-res-480-value="-960" data-field-width-res-480-value="2550" data-field-top-res-640-value="710" data-field-left-res-640-value="-1260" data-field-width-res-640-value="3180" data-field-top-res-960-value="832" data-field-left-res-960-value="-1482" data-field-width-res-960-value="4070"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6239-3266-4130-a163-623933616339/02.png' alt='' imgfield='tn_img_1509556397260' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009761507907029966' data-elem-id='1507907029966' data-elem-type='image' data-field-top-value="351" data-field-left-value="626" data-field-width-value="156" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="260" data-field-fileheight-value="269" data-field-top-res-320-value="419" data-field-left-res-320-value="10" data-field-width-res-320-value="76" data-field-top-res-480-value="476" data-field-left-res-480-value="48" data-field-width-res-480-value="116" data-field-top-res-640-value="466" data-field-left-res-640-value="180" data-field-width-res-640-value="126" data-field-top-res-960-value="550" data-field-left-res-960-value="280" data-field-width-res-960-value="156"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6336-3639-4733-a638-376231613634/209.svg' alt='' imgfield='tn_img_1507907029966' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009761512077710925' data-elem-id='1512077710925' data-elem-type='image' data-field-top-value="30" data-field-left-value="510" data-field-width-value="210" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="597" data-field-fileheight-value="396" data-field-top-res-320-value="5" data-field-left-res-320-value="360" data-field-top-res-480-value="25" data-field-left-res-480-value="500" data-field-top-res-640-value="425" data-field-left-res-640-value="-60" data-field-width-res-640-value="190" data-field-top-res-960-value="70" data-field-left-res-960-value="560"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6234-3836-4362-b539-333636656663/__2_118.svg' alt='' imgfield='tn_img_1512077710925' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009761470210011265 t-animate' data-elem-id='1470210011265' data-elem-type='text' data-field-top-value="454" data-field-left-value="20" data-field-width-value="606" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinup" data-animate-distance="100" data-field-top-res-320-value="236" data-field-left-res-320-value="10" data-field-width-res-320-value="302" data-field-top-res-480-value="234" data-field-left-res-480-value="10" data-field-width-res-480-value="465" data-field-top-res-640-value="256" data-field-left-res-640-value="10" data-field-width-res-640-value="457" data-field-top-res-960-value="340" data-field-left-res-960-value="10" data-field-width-res-960-value="641"> <h1 class='tn-atom'field='tn_text_1470210011265'>Steps to Create a Landing Page</h1> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250200976');});});</script>  </div> <div id="rec250200977" class="r t-rec t-rec_pt_120 t-rec_pb_120" style="padding-top:120px;padding-bottom:120px;background-color:#ebebeb; " data-record-type="127" data-bg-color="#ebebeb">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text"><span style="font-weight: 400;">In </span><a href="http://tilda.education/en/courses/landing-page/understanding-main-principles/" target="_blank" rel="noreferrer noopener" style="font-weight: 400;">the first chapter,</a><span style="font-weight: 400;"> you've learned what a landing page is and what it is used for. A quick reminder: a landing page is a one-page website that directs visitors to take a specific action: to download a presentation, to subscribe to a newsletter, or to buy something. A landing page is created for a specific audience. The better you understand your target market, the easier it is to create an offer. The audience and the call to action are at the core of a landing page.</span></div> </div> </div> </div> <style> #rec250200977 .t119__preface{font-family:'TildaSans';opacity:1;}@media screen and (min-width:480px){#rec250200977 .t119__preface{font-size:30px;}}</style> </div> <div id="rec250200978" class="r t-rec t-rec_pt_120 t-rec_pb_45" style="padding-top:120px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong style="font-size: 22px; font-weight: 700;">In this chapter, we'll show you how to create such a webpage. </strong><span style="font-size: 22px;">We'll gradually go through all the stages and at the end of each stage we'll have practical results. For those of you, who design their first landing page, we strongly recommend not to skip anything and complete all the tasks. Thus, you'll end up with a practically finished website.</span><br /><br /><br /><strong style="font-size: 22px;">The stages of a landing page creation are as follows:</strong><strong> </strong></div> </div> </div> </div> </div> <div id="rec250200979" class="r t-rec t-rec_pb_90" style="padding-bottom:90px; " data-animationappear="off" data-record-type="396">  <style>#rec250200979 .t396__artboard {height:1050px;background-color:#ffffff;}#rec250200979 .t396__filter {height:1050px;}#rec250200979 .t396__carrier{height:1050px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250200979 .t396__artboard,#rec250200979 .t396__filter,#rec250200979 .t396__carrier {}#rec250200979 .t396__filter {}#rec250200979 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250200979 .t396__artboard,#rec250200979 .t396__filter,#rec250200979 .t396__carrier 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435px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511352722803"] {top:437px;left:calc(50% - 320px + 135px);width:310px;}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511352722803"] {top:497px;left:calc(50% - 240px + 115px);width:260px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511352722803"] {top:227px;left:calc(50% - 160px + 445px);}}#rec250200979 .tn-elem[data-elem-id="1511350341314"]{color:#000000;z-index:10;top:462px;left:calc(50% - 600px + 420px);width:200px;}#rec250200979 .tn-elem[data-elem-id="1511350341314"] .tn-atom{color:#000000;font-size:20px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350341314"] {top:460px;left:calc(50% - 480px + 300px);width:160px;}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350341314"] {top:512px;left:calc(50% - 320px + 61px);width:311px;}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350341314"] {top:567px;left:calc(50% - 240px + 56px);}#rec250200979 .tn-elem[data-elem-id="1511350341314"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350341314"] {top:513px;left:calc(50% - 160px + 186px);width:130px;}}#rec250200979 .tn-elem[data-elem-id="1511350356761"]{color:#000000;z-index:11;top:667px;left:calc(50% - 600px + 661px);width:210px;}#rec250200979 .tn-elem[data-elem-id="1511350356761"] .tn-atom{color:#000000;font-size:20px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350356761"] {top:667px;left:calc(50% - 480px + 541px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350356761"] {top:667px;left:calc(50% - 320px + 451px);width:179px;}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350356761"] {top:680px;left:calc(50% - 240px + 240px);width:134px;}#rec250200979 .tn-elem[data-elem-id="1511350356761"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350356761"] {top:762px;left:calc(50% - 160px + 152px);width:160px;}}#rec250200979 .tn-elem[data-elem-id="1511350418545"]{color:#000000;z-index:12;top:190px;left:calc(50% - 600px + 0px);width:560px;}#rec250200979 .tn-elem[data-elem-id="1511350418545"] .tn-atom{color:#000000;font-size:20px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {}@media screen and (max-width:479px) {}#rec250200979 .tn-elem[data-elem-id="1511350426162"]{color:#000000;z-index:13;top:143px;left:calc(50% - 600px + 216px);width:40px;}#rec250200979 .tn-elem[data-elem-id="1511350426162"] .tn-atom{color:#000000;font-size:42px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:700;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350426162"] {top:143px;left:calc(50% - 480px + 96px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350426162"] {top:113px;left:calc(50% - 320px + 6px);}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350426162"] {top:-12px;left:calc(50% - 240px + 196px);}#rec250200979 .tn-elem[data-elem-id="1511350426162"] .tn-atom{font-size:36px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350426162"] {top:109px;left:calc(50% - 160px + 6px);}}#rec250200979 .tn-elem[data-elem-id="1511350519043"]{color:#000000;z-index:14;top:330px;left:calc(50% - 600px + 680px);width:40px;}#rec250200979 .tn-elem[data-elem-id="1511350519043"] .tn-atom{color:#000000;font-size:42px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:700;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350519043"] {top:330px;left:calc(50% - 480px + 560px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350519043"] {top:300px;left:calc(50% - 320px + 330px);}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350519043"] {top:253px;left:calc(50% - 240px + 116px);}#rec250200979 .tn-elem[data-elem-id="1511350519043"] .tn-atom{font-size:36px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350519043"] {top:311px;left:calc(50% - 160px + 86px);}}#rec250200979 .tn-elem[data-elem-id="1511350602856"]{color:#000000;z-index:15;top:438px;left:calc(50% - 600px + 370px);width:40px;}#rec250200979 .tn-elem[data-elem-id="1511350602856"] .tn-atom{color:#000000;font-size:42px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:700;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350602856"] {top:438px;left:calc(50% - 480px + 250px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350602856"] {top:488px;left:calc(50% - 320px + 11px);}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350602856"] {top:548px;left:calc(50% - 240px + 11px);}#rec250200979 .tn-elem[data-elem-id="1511350602856"] .tn-atom{font-size:36px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350602856"] {top:494px;left:calc(50% - 160px + 141px);}}#rec250200979 .tn-elem[data-elem-id="1511350676434"]{color:#000000;z-index:16;top:644px;left:calc(50% - 600px + 611px);width:40px;}#rec250200979 .tn-elem[data-elem-id="1511350676434"] .tn-atom{color:#000000;font-size:42px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:700;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350676434"] {top:644px;left:calc(50% - 480px + 491px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350676434"] {top:644px;left:calc(50% - 320px + 401px);}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350676434"] {top:661px;left:calc(50% - 240px + 193px);}#rec250200979 .tn-elem[data-elem-id="1511350676434"] .tn-atom{font-size:36px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350676434"] {top:743px;left:calc(50% - 160px + 107px);}}#rec250200979 .tn-elem[data-elem-id="1511352595718"]{z-index:17;top:50px;left:calc(50% - 600px + 450px);width:350px;}#rec250200979 .tn-elem[data-elem-id="1511352595718"] .tn-atom{opacity:0.2;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511352595718"] {top:50px;left:calc(50% - 480px + 330px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511352595718"] {top:60px;left:calc(50% - 320px + 190px);width:310px;}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511352595718"] {top:90px;left:calc(50% - 240px + 170px);width:270px;}#rec250200979 .tn-elem[data-elem-id="1511352595718"] .tn-atom {-webkit-transform:rotate(12deg);-moz-transform:rotate(12deg);transform:rotate(12deg);}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511352595718"] {top:90px;left:calc(50% - 160px + 340px);}}#rec250200979 .tn-elem[data-elem-id="1511352633691"]{z-index:18;top:230px;left:calc(50% - 600px + 370px);width:350px;}#rec250200979 .tn-elem[data-elem-id="1511352633691"] .tn-atom{opacity:0.2;background-position:center center;border-color:transparent ;border-style:solid;}#rec250200979 .tn-elem[data-elem-id="1511352633691"] .tn-atom {-webkit-transform:rotate(7deg);-moz-transform:rotate(7deg);transform:rotate(7deg);}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511352633691"] {top:230px;left:calc(50% - 480px + 250px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511352633691"] {top:200px;left:calc(50% - 320px + 140px);width:310px;}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511352633691"] {top:322px;left:calc(50% - 240px + 120px);width:230px;}#rec250200979 .tn-elem[data-elem-id="1511352633691"] .tn-atom {-webkit-transform:rotate(0deg);-moz-transform:rotate(0deg);transform:rotate(0deg);}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511352633691"] {top:102px;left:calc(50% - 160px + 380px);}}#rec250200979 .tn-elem[data-elem-id="1511353063943"]{z-index:19;top:785px;left:calc(50% - 600px + 490px);width:430px;}#rec250200979 .tn-elem[data-elem-id="1511353063943"] .tn-atom{opacity:0.2;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511353063943"] {top:788px;left:calc(50% - 480px + 290px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511353063943"] {top:726px;left:calc(50% - 320px + 173px);width:370px;}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511353063943"] {top:798px;left:calc(50% - 240px + 150px);width:290px;}#rec250200979 .tn-elem[data-elem-id="1511353063943"] .tn-atom {-webkit-transform:rotate(350deg);-moz-transform:rotate(350deg);transform:rotate(350deg);}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511353063943"] {top:268px;left:calc(50% - 160px + 400px);}}#rec250200979 .tn-elem[data-elem-id="1511350745237"]{color:#000000;z-index:20;top:852px;left:calc(50% - 600px + 470px);width:312px;}#rec250200979 .tn-elem[data-elem-id="1511350745237"] .tn-atom{color:#000000;font-size:20px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350745237"] {top:852px;left:calc(50% - 480px + 350px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350745237"] {top:767px;left:calc(50% - 320px + 220px);width:249px;}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350745237"] {top:792px;left:calc(50% - 240px + 53px);width:331px;}#rec250200979 .tn-elem[data-elem-id="1511350745237"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350745237"] {top:931px;left:calc(50% - 160px + 215px);width:100px;}}#rec250200979 .tn-elem[data-elem-id="1511350677995"]{color:#000000;z-index:21;top:828px;left:calc(50% - 600px + 420px);width:40px;}#rec250200979 .tn-elem[data-elem-id="1511350677995"] .tn-atom{color:#000000;font-size:42px;font-family:'TildaSans',Arial,sans-serif;line-height:1.55;font-weight:700;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec250200979 .tn-elem[data-elem-id="1511350677995"] {top:828px;left:calc(50% - 480px + 300px);}}@media screen and (max-width:959px) {#rec250200979 .tn-elem[data-elem-id="1511350677995"] {top:743px;left:calc(50% - 320px + 170px);}}@media screen and (max-width:639px) {#rec250200979 .tn-elem[data-elem-id="1511350677995"] {top:773px;left:calc(50% - 240px + 10px);}#rec250200979 .tn-elem[data-elem-id="1511350677995"] .tn-atom{font-size:36px;}}@media screen and (max-width:479px) {#rec250200979 .tn-elem[data-elem-id="1511350677995"] {top:912px;left:calc(50% - 160px + 172px);}}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250200979" data-artboard-screens="320,480,640,960,1200" data-artboard-height="1050" data-artboard-valign="center" data-artboard-upscale="grid" data-artboard-height-res-320="1060" data-artboard-height-res-480="1030" data-artboard-height-res-640="950"> <div class="t396__carrier" data-artboard-recid="250200979"></div> <div class="t396__filter" data-artboard-recid="250200979"></div> <div class='t396__elem tn-elem tn-elem__2502009791511350130239 t-animate' data-elem-id='1511350130239' data-elem-type='image' data-field-top-value="-4" data-field-left-value="220" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinright" data-field-filewidth-value="354" data-field-fileheight-value="237" data-field-top-res-480-value="-2" data-field-left-res-480-value="10" data-field-top-res-640-value="-4" data-field-left-res-640-value="10" data-field-width-res-640-value="160" data-field-top-res-960-value="-4" data-field-left-res-960-value="100"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6162-3766-4961-a365-363534663463/__212.svg' alt='' imgfield='tn_img_1511350130239' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350136812 t-animate' data-elem-id='1511350136812' data-elem-type='image' data-field-top-value="170" data-field-left-value="780" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinleft" data-animate-delay="0.7" data-field-filewidth-value="354" data-field-fileheight-value="285" data-field-top-res-320-value="213" data-field-left-res-320-value="152" data-field-top-res-480-value="210" data-field-left-res-480-value="312" data-field-top-res-640-value="180" data-field-left-res-640-value="470" data-field-width-res-640-value="160" data-field-top-res-960-value="170" data-field-left-res-960-value="660"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6135-3162-4537-a431-643066363964/__213.svg' alt='' imgfield='tn_img_1511350136812' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350141255 t-animate' data-elem-id='1511350141255' data-elem-type='image' data-field-top-value="402" data-field-left-value="190" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinright" data-animate-delay="1.2" data-field-filewidth-value="354" data-field-fileheight-value="327" data-field-top-res-320-value="412" data-field-left-res-320-value="-15" data-field-top-res-480-value="402" data-field-left-res-480-value="-15" data-field-top-res-640-value="342" data-field-left-res-640-value="-15" data-field-width-res-640-value="160" data-field-top-res-960-value="402" data-field-left-res-960-value="70"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3066-3164-4235-b462-656461303834/__214.svg' alt='' imgfield='tn_img_1511350141255' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350146205 t-animate' data-elem-id='1511350146205' data-elem-type='image' data-field-top-value="649" data-field-left-value="821" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinleft" data-animate-delay="1.2" data-field-filewidth-value="354" data-field-fileheight-value="319" data-field-top-res-320-value="609" data-field-left-res-320-value="181" data-field-top-res-480-value="619" data-field-left-res-480-value="341" data-field-top-res-640-value="509" data-field-left-res-640-value="431" data-field-width-res-640-value="160" data-field-top-res-960-value="649" data-field-left-res-960-value="701"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3364-3330-4465-a438-346363383732/__215.svg' alt='' imgfield='tn_img_1511350146205' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350150817 t-animate' data-elem-id='1511350150817' data-elem-type='image' data-field-top-value="821" data-field-left-value="206" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinright" data-animate-delay="1.4" data-animate-distance="100" data-field-filewidth-value="354" data-field-fileheight-value="407" data-field-top-res-480-value="841" data-field-left-res-480-value="1" data-field-top-res-640-value="761" data-field-left-res-640-value="1" data-field-width-res-640-value="160" data-field-top-res-960-value="821" data-field-left-res-960-value="86"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6164-3139-4236-b435-653136363834/__216.svg' alt='' imgfield='tn_img_1511350150817' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350205280' data-elem-id='1511350205280' data-elem-type='text' data-field-top-value="168" data-field-left-value="263" data-field-width-value="363" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="130" data-field-left-res-320-value="51" data-field-width-res-320-value="258" data-field-top-res-480-value="9" data-field-left-res-480-value="243" data-field-width-res-480-value="227" data-field-top-res-640-value="138" data-field-left-res-640-value="53" data-field-top-res-960-value="168" data-field-left-res-960-value="143"> <div class='tn-atom'field='tn_text_1511350205280'>Analyze your competitors</div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350318185' data-elem-id='1511350318185' data-elem-type='text' data-field-top-value="354" data-field-left-value="731" data-field-width-value="352" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="330" data-field-left-res-320-value="131" data-field-top-res-480-value="272" data-field-left-res-480-value="161" data-field-width-res-480-value="176" data-field-top-res-640-value="324" data-field-left-res-640-value="381" data-field-top-res-960-value="354" data-field-left-res-960-value="611"> <div class='tn-atom'field='tn_text_1511350318185'>Analyze your target audience</div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511352722803 t-animate' data-elem-id='1511352722803' data-elem-type='image' data-field-top-value="495" data-field-left-value="554" data-field-width-value="360" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-animate-delay="1.2" data-field-filewidth-value="597" data-field-fileheight-value="220" data-field-top-res-320-value="227" data-field-left-res-320-value="445" data-field-top-res-480-value="497" data-field-left-res-480-value="115" data-field-width-res-480-value="260" data-field-top-res-640-value="437" data-field-left-res-640-value="135" data-field-width-res-640-value="310" data-field-top-res-960-value="497" data-field-left-res-960-value="435"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3737-3032-4462-b565-623937336135/__219.svg' alt='' imgfield='tn_img_1511352722803' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350341314' data-elem-id='1511350341314' data-elem-type='text' data-field-top-value="462" data-field-left-value="420" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="513" data-field-left-res-320-value="186" data-field-width-res-320-value="130" data-field-top-res-480-value="567" data-field-left-res-480-value="56" data-field-top-res-640-value="512" data-field-left-res-640-value="61" data-field-width-res-640-value="311" data-field-top-res-960-value="460" data-field-left-res-960-value="300" data-field-width-res-960-value="160"> <div class='tn-atom'field='tn_text_1511350341314'>Write your landing page copy</div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350356761' data-elem-id='1511350356761' data-elem-type='text' data-field-top-value="667" data-field-left-value="661" data-field-width-value="210" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="762" data-field-left-res-320-value="152" data-field-width-res-320-value="160" data-field-top-res-480-value="680" data-field-left-res-480-value="240" data-field-width-res-480-value="134" data-field-top-res-640-value="667" data-field-left-res-640-value="451" data-field-width-res-640-value="179" data-field-top-res-960-value="667" data-field-left-res-960-value="541"> <div class='tn-atom'field='tn_text_1511350356761'>Make a wireframe</div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350418545' data-elem-id='1511350418545' data-elem-type='text' data-field-top-value="190" data-field-left-value="0" data-field-width-value="560" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px"> <div class='tn-atom'field='tn_text_1511350418545'></div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350426162' data-elem-id='1511350426162' data-elem-type='text' data-field-top-value="143" data-field-left-value="216" data-field-width-value="40" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="109" data-field-left-res-320-value="6" data-field-top-res-480-value="-12" data-field-left-res-480-value="196" data-field-top-res-640-value="113" data-field-left-res-640-value="6" data-field-top-res-960-value="143" data-field-left-res-960-value="96"> <div class='tn-atom'field='tn_text_1511350426162'><strong>1.</strong></div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350519043' data-elem-id='1511350519043' data-elem-type='text' data-field-top-value="330" data-field-left-value="680" data-field-width-value="40" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="311" data-field-left-res-320-value="86" data-field-top-res-480-value="253" data-field-left-res-480-value="116" data-field-top-res-640-value="300" data-field-left-res-640-value="330" data-field-top-res-960-value="330" data-field-left-res-960-value="560"> <div class='tn-atom'field='tn_text_1511350519043'><strong>2.</strong></div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350602856' data-elem-id='1511350602856' data-elem-type='text' data-field-top-value="438" data-field-left-value="370" data-field-width-value="40" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="494" data-field-left-res-320-value="141" data-field-top-res-480-value="548" data-field-left-res-480-value="11" data-field-top-res-640-value="488" data-field-left-res-640-value="11" data-field-top-res-960-value="438" data-field-left-res-960-value="250"> <div class='tn-atom'field='tn_text_1511350602856'><strong>3.</strong></div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350676434' data-elem-id='1511350676434' data-elem-type='text' data-field-top-value="644" data-field-left-value="611" data-field-width-value="40" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="743" data-field-left-res-320-value="107" data-field-top-res-480-value="661" data-field-left-res-480-value="193" data-field-top-res-640-value="644" data-field-left-res-640-value="401" data-field-top-res-960-value="644" data-field-left-res-960-value="491"> <div class='tn-atom'field='tn_text_1511350676434'><strong>4.</strong></div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511352595718 t-animate' data-elem-id='1511352595718' data-elem-type='image' data-field-top-value="50" data-field-left-value="450" data-field-width-value="350" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-animate-delay="0.5" data-field-filewidth-value="609" data-field-fileheight-value="205" data-field-top-res-320-value="90" data-field-left-res-320-value="340" data-field-top-res-480-value="90" data-field-left-res-480-value="170" data-field-width-res-480-value="270" data-field-top-res-640-value="60" data-field-left-res-640-value="190" data-field-width-res-640-value="310" data-field-top-res-960-value="50" data-field-left-res-960-value="330"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6435-6237-4463-a637-333036386234/__217.svg' alt='' imgfield='tn_img_1511352595718' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511352633691 t-animate' data-elem-id='1511352633691' data-elem-type='image' data-field-top-value="230" data-field-left-value="370" data-field-width-value="350" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-animate-delay="1.2" data-field-filewidth-value="600" data-field-fileheight-value="364" data-field-top-res-320-value="102" data-field-left-res-320-value="380" data-field-top-res-480-value="322" data-field-left-res-480-value="120" data-field-width-res-480-value="230" data-field-top-res-640-value="200" data-field-left-res-640-value="140" data-field-width-res-640-value="310" data-field-top-res-960-value="230" data-field-left-res-960-value="250"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3830-3737-4536-b166-656662386339/__218.svg' alt='' imgfield='tn_img_1511352633691' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511353063943 t-animate' data-elem-id='1511353063943' data-elem-type='image' data-field-top-value="785" data-field-left-value="490" data-field-width-value="430" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-animate-delay="1.2" data-field-filewidth-value="726" data-field-fileheight-value="305" data-field-top-res-320-value="268" data-field-left-res-320-value="400" data-field-top-res-480-value="798" data-field-left-res-480-value="150" data-field-width-res-480-value="290" data-field-top-res-640-value="726" data-field-left-res-640-value="173" data-field-width-res-640-value="370" data-field-top-res-960-value="788" data-field-left-res-960-value="290"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3762-6662-4239-b935-613732636166/__220.svg' alt='' imgfield='tn_img_1511353063943' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350745237' data-elem-id='1511350745237' data-elem-type='text' data-field-top-value="852" data-field-left-value="470" data-field-width-value="312" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="931" data-field-left-res-320-value="215" data-field-width-res-320-value="100" data-field-top-res-480-value="792" data-field-left-res-480-value="53" data-field-width-res-480-value="331" data-field-top-res-640-value="767" data-field-left-res-640-value="220" data-field-width-res-640-value="249" data-field-top-res-960-value="852" data-field-left-res-960-value="350"> <div class='tn-atom'field='tn_text_1511350745237'>Create your landing page</div> </div> <div class='t396__elem tn-elem tn-elem__2502009791511350677995' data-elem-id='1511350677995' data-elem-type='text' data-field-top-value="828" data-field-left-value="420" data-field-width-value="40" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="912" data-field-left-res-320-value="172" data-field-top-res-480-value="773" data-field-left-res-480-value="10" data-field-top-res-640-value="743" data-field-left-res-640-value="170" data-field-top-res-960-value="828" data-field-left-res-960-value="300"> <div class='tn-atom'field='tn_text_1511350677995'><strong>5.</strong></div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250200979');});});</script>  </div> <div id="rec250200980" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250200980 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250200980 .t396__filter {height:110px;}#rec250200980 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250200980 .t396__artboard,#rec250200980 .t396__filter,#rec250200980 .t396__carrier {}#rec250200980 .t396__filter {}#rec250200980 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250200980 .t396__artboard,#rec250200980 .t396__filter,#rec250200980 .t396__carrier {}#rec250200980 .t396__filter {}#rec250200980 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250200980 .t396__artboard,#rec250200980 .t396__filter,#rec250200980 .t396__carrier {height:100px;}#rec250200980 .t396__filter {}#rec250200980 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250200980 .t396__artboard,#rec250200980 .t396__filter,#rec250200980 .t396__carrier {height:90px;}#rec250200980 .t396__filter {}#rec250200980 .t396__carrier {background-attachment:scroll;}}#rec250200980 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250200980 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250200980 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250200980" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250200980"></div> <div class="t396__filter" data-artboard-recid="250200980"></div> <div class='t396__elem tn-elem tn-elem__2502009801508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250200980');});});</script>  </div> <div id="rec250200981" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 22px; font-weight: 400;">Alex is a fictional character we created for this course. He'll help us complete all the practical tasks. He organizes conferences and now he's working on a landing page for his training course on event management. Alex will teach how to plan and organize events.</span><br /><br /><span style="font-size: 22px; font-weight: 400;">Let's get started.</span></div> </div> </div> </div> </div> <div id="rec250200982" class="r t-rec t-rec_pt_105 t-rec_pb_45" style="padding-top:105px;padding-bottom:45px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Competitor Analysis</h2> </div> </div> </div> <style> #rec250200982 .t225__uptitle{text-transform:uppercase;}#rec250200982 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250200982 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec250200982 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250200983" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="127">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text"><span style="font-weight: 400;">If what you sell or offer is useful, you'll definitely have competitors. People will choose from a variety of offers and you have to make them choose you.</span></div> </div> </div> </div> <style> #rec250200983 .t119__preface{font-family:'TildaSans';opacity:1;}@media screen and (min-width:480px){#rec250200983 .t119__preface{font-size:30px;}}</style> </div> <div id="rec250200984" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">To facilitate your customer's choice or make it more evident at least, it's necessary to be distinguishable and prove that your offer is beneficial and useful.</div> </div> </div> </div> </div> <div id="rec250200985" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">Find competitors on the Internet </h3> </div> </div> </div> <style> #rec250200985 .t225__uptitle{text-transform:uppercase;}#rec250200985 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250200985 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec250200985 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250200986" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Each product satisfies a certain need. Your competitors are companies, programs, or books that satisfy the same need.<br /><br />Imagine you sell leather bags.<br /><br />Customer need: to carry things and look good.<br />Competitors: similar bags or backpacks manufacturers, other accessories maker.<br /><br />Or imagine you sell time management courses.<br /><br />Customer need: to achieve more in less time and not to forget important things.<br />Competitors: other courses and coaches, books and blogs about time management; task planners and calendars; Zen courses stipulating there is no need to be more productive and that you should just live a peaceful life.</div> </div> </div> </div> </div> <div id="rec250200987" class="r t-rec t-rec_pt_90 t-rec_pb_150" style="padding-top:90px;padding-bottom:150px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-size: 36px; font-weight: 400;">You shouldn't only pay attention to those who offer similar courses or make similar bags. You better ask yourself, "Who else can satisfy the same need?" The larger perspective you have, the better you understand your audience, its motives and doubts.</span> </div></div> </div> </div> </div> </div> <div id="rec250200988" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250200988 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250200988 .t396__filter {height:110px;}#rec250200988 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250200988 .t396__artboard,#rec250200988 .t396__filter,#rec250200988 .t396__carrier {}#rec250200988 .t396__filter {}#rec250200988 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250200988 .t396__artboard,#rec250200988 .t396__filter,#rec250200988 .t396__carrier {}#rec250200988 .t396__filter {}#rec250200988 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250200988 .t396__artboard,#rec250200988 .t396__filter,#rec250200988 .t396__carrier {height:100px;}#rec250200988 .t396__filter {}#rec250200988 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250200988 .t396__artboard,#rec250200988 .t396__filter,#rec250200988 .t396__carrier {height:90px;}#rec250200988 .t396__filter {}#rec250200988 .t396__carrier {background-attachment:scroll;}}#rec250200988 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250200988 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250200988 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250200988" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250200988"></div> <div class="t396__filter" data-artboard-recid="250200988"></div> <div class='t396__elem tn-elem tn-elem__2502009881508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250200988');});});</script>  </div> <div id="rec250200989" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 22px;">Alex creates a landing page for his event management course. He satisfies such needs as making workshops and conferences pitch-perfect, finding interesting speakers, attracting guests and making them want to come the next time. This can be achieved in different ways:</span></div> </div> </div> </div> </div> <div id="rec250200990" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><div style="font-size: 22px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 22px;">Search for Alex's competitors who offer similar courses.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250200991" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-weight: 400; font-size: 22px;">Get a book about event management.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250200992" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 22px; font-weight: 400;">Hire an event planner who'll get things done.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250200993" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#ebf6fa; " data-record-type="373" data-bg-color="#ebf6fa">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-weight: 400; font-size: 22px;">Instead of organizing a conference, spend money on advertising to attract new clients.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250200994" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 20px;">We suggest you start by doing a research on competitors. Use search systems, context advertising and social networks.</span></div> </div> </div> </div> </div> <div id="rec250200995" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="128">  <div class="t120"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t120__title t-heading t-heading_sm" field="title">3 ways to learn about competitors</div> </div> </div> </div> <style> #rec250200995 .t120__title{line-height:1.4;font-weight:700;}#rec250200995 .t120__descr{text-transform:uppercase;}</style> </div> <div id="rec250200996" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong style="font-size: 18px;">1. Search engines</strong><br /><br />Go to Google and try to find products that are similar to yours. For example, type <em>handmade leather bags</em>. Study 2-3 pages with search results and write down all the companies or people that offer similar products.</div> </div> </div> </div> </div> <div id="rec250200997" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6332-6236-4330-a234-656565316664/Screen_Shot_2020-11-.png"> <img class="t-img t-width t107__width t-width_9" src="https://static.tildacdn.com/tild6332-6236-4330-a234-656565316664/Screen_Shot_2020-11-.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec250200998" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong style="font-size: 18px;">2. Social media</strong><br /><br /><span style="font-size: 20px;">It is possible that your competitors do not have a website. Nowadays, many of them prefer selling via social networks, especially if we talk about consumer goods. You come across them almost every day on social media. It might be a good idea to look for learning courses on Facebook, whereas nice things like leather bags are easy to find on Instagram.</span><br /><br /><span style="font-size: 20px;">Use social media to discover your competitors. Look at both groups and personal pages, because people often use the latter to sell handmade items.</span></div> </div> </div> </div> </div> <div id="rec250200999" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3164-6632-4231-b865-316530656664/Screen_Shot_2020-11-.png"> <img class="t-img t-width t107__width t-width_9" src="https://static.tildacdn.com/tild3164-6632-4231-b865-316530656664/Screen_Shot_2020-11-.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec250201000" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>3. Studying ads</strong><br /><br /><span style="font-size: 20px;">When you use a search engine, ads usually come on top of search results. If you know popular search queries related to your topic, you'll have no problem finding your competitors. The logic is simple: Many would place their ads in the search results by popular queries. Others will be displayed in standard search results.</span><br /><br /><span style="font-size: 20px;">There are plenty of keyword research tools out there. First, check all your keywords with Google Trends: write one or several words or phrases, select a target location, and get the average search volume for a desired period. This small effort may save you from wasting money and time on falling topics.</span></div> </div> </div> </div> </div> <div id="rec250201001" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3361-3663-4631-b363-363731626634/Screen_Shot_2020-11-.png"> <img class="t-img t-width t107__width t-width_9" src="https://static.tildacdn.com/tild3361-3663-4631-b363-363731626634/Screen_Shot_2020-11-.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec250201002" class="r t-rec t-rec_pt_75 t-rec_pb_120" style="padding-top:75px;padding-bottom:120px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title">Practice <br /></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-size: 22px; font-weight: 400;">Find your competitors in search engines and social media. Try various word combinations and pay attention to the ads you get in the results. Make a table with all the competitors you've identified.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201003" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201003 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201003 .t396__filter {height:110px;}#rec250201003 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201003 .t396__artboard,#rec250201003 .t396__filter,#rec250201003 .t396__carrier {}#rec250201003 .t396__filter {}#rec250201003 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201003 .t396__artboard,#rec250201003 .t396__filter,#rec250201003 .t396__carrier {}#rec250201003 .t396__filter {}#rec250201003 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201003 .t396__artboard,#rec250201003 .t396__filter,#rec250201003 .t396__carrier {height:100px;}#rec250201003 .t396__filter {}#rec250201003 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201003 .t396__artboard,#rec250201003 .t396__filter,#rec250201003 .t396__carrier {height:90px;}#rec250201003 .t396__filter {}#rec250201003 .t396__carrier {background-attachment:scroll;}}#rec250201003 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201003 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201003 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201003" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201003"></div> <div class="t396__filter" data-artboard-recid="250201003"></div> <div class='t396__elem tn-elem tn-elem__2502010031508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201003');});});</script>  </div> <div id="rec250201004" class="r t-rec t-rec_pt_60 t-rec_pb_90" style="padding-top:60px;padding-bottom:90px;background-color:#ebf6fa; " data-record-type="195" data-bg-color="#ebf6fa">  <div class="t177"> <div class="t-container"> <div class="t-col t-col_5 t-prefix_2"> <div class="t177__title t-title t-title_md" field="title"><div style="font-size:32px;" data-customstyle="yes"></div></div> <div class="t177__text t-text t-text_sm" field="text"><span style="font-size: 22px; font-weight: 400; font-family: futura-pt;">Alex found a similar coach and an online course in search results. He found yet another competitor in social media.</span><br /><br /><span style="font-size: 22px; font-weight: 400; font-family: futura-pt;">To be on the safe side, he Google-searched all the wordings that could possibly direct him to his competitors: </span><em style="font-size: 22px; font-weight: 400; font-family: futura-pt;">event management classes, how to become event manager, how to organize a conference, how to hold an event</em><span style="font-size: 22px; font-weight: 400; font-family: futura-pt;">. That's how he found a useful post on the blog about event planning and picked up solid argumentation there.</span></div> </div> <div class="t-col t-col_5 t-align_center"> <img class="t177__img t-img t-animate" src="https://static.tildacdn.com/tild6235-3865-4235-b861-393739633139/__202.svg" imgfield="img" data-animate-style="fadeinleft" data-animate-group="yes" data-animate-order="1" alt=""> </div> </div> </div> <style> #rec250201004 .t177__title{font-family:'TildaSans';}</style> </div> <div id="rec250201005" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">Make a competitor analysis table</h3> </div> </div> </div> <style> #rec250201005 .t225__uptitle{text-transform:uppercase;}#rec250201005 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201005 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec250201005 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201006" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 300; font-size: 18px;">It's very unlikely that people who visit your page have no idea about what's being offered by your competitors. They've probably visited some other websites and know your competitors' prices and argumentation. And they'll come to you with this background.</span><br /><br /><span style="font-weight: 300; font-size: 18px;">A comparative table will help you understand how potential customers see you compared to your competitors. You'll see the advantages that are to be highlighted and doubts that your customers may have.</span><br /><br /><span style="font-weight: 300; font-size: 18px;">Take the list of competitors you made at the previous stage. By which parameters you differ from them? Consider your strengths and weaknesses, price, some particularities of your product. Pay attention to the website, its content and the look and feel. Is everything clear, are there any nice pictures? Any freebies? Write down the things you like or, on the contrary, the things that need improvement.</span></div> </div> </div> </div> </div> <div id="rec250201007" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 36px;">Identify your weaknesses. These are possible doubts of your customers. Why are the prices higher than average? Why should I pay for the delivery? All these points are to be covered on the landing page.</span> </div></div> </div> </div> </div> </div> <div id="rec250201008" class="r t-rec t-rec_pt_60 t-rec_pb_120" style="padding-top:60px;padding-bottom:120px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 18px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 18px;">Identify your strengths. These points should be described in detail on the landing page.</span></div></div> </div> </div> </div> </div> <div id="rec250201009" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201009 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201009 .t396__filter {height:110px;}#rec250201009 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201009 .t396__artboard,#rec250201009 .t396__filter,#rec250201009 .t396__carrier {}#rec250201009 .t396__filter {}#rec250201009 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201009 .t396__artboard,#rec250201009 .t396__filter,#rec250201009 .t396__carrier {}#rec250201009 .t396__filter {}#rec250201009 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201009 .t396__artboard,#rec250201009 .t396__filter,#rec250201009 .t396__carrier {height:100px;}#rec250201009 .t396__filter {}#rec250201009 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201009 .t396__artboard,#rec250201009 .t396__filter,#rec250201009 .t396__carrier {height:90px;}#rec250201009 .t396__filter {}#rec250201009 .t396__carrier {background-attachment:scroll;}}#rec250201009 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201009 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201009 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201009" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201009"></div> <div class="t396__filter" data-artboard-recid="250201009"></div> <div class='t396__elem tn-elem tn-elem__2502010091508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201009');});});</script>  </div> <div id="rec250201010" class="r t-rec t-rec_pt_45 t-rec_pb_75" style="padding-top:45px;padding-bottom:75px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 22px;">Alex found two competitors and one learning course. After laying out the table, he can clearly see the weak points that his customers might notice as well: the author is not mentioned, the prices are for some reason higher than the average. That should be explained on the webpage.</span><br /><br /><span style="font-weight: 400; font-size: 22px;">But he can also see his strengths: a convenient learning format, free stuff, and author's personal practical experience. He noticed that his competitors provided very vague descriptions and none of them mentioned how the learning process is organized.</span></div> </div> </div> </div> </div> <div id="rec253113395" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="3" data-bg-color="#ebf6fa">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3034-6464-4161-b164-303363336335/Screen_Shot_2020-11-.png"> <img class="t-img t-width t107__width t-width_11" src="https://static.tildacdn.com/tild3034-6464-4161-b164-303363336335/Screen_Shot_2020-11-.png" imgfield="img" data-zoomable="yes" data-img-zoom-url="https://static.tildacdn.com/tild3034-6464-4161-b164-303363336335/Screen_Shot_2020-11-.png" alt=""> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><span style="font-size: 18px;">Alex highlighted the strong points in green—to emphasize them. The issues that may be doubtful are highlighted in red.</span> </div> </div> </div> </div> </div> <div id="rec250201012" class="r t-rec t-rec_pt_105 t-rec_pb_105" style="padding-top:105px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 300; font-size: 18px;">The table will show your product in a way your customers see it. They've already visited other websites and understand average prices and particularities of the product. If you understand the questions of your website visitors, you can prepare the answers.</span></div> </div> </div> </div> </div> <div id="rec250201013" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201013 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201013 .t396__filter {height:110px;}#rec250201013 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201013 .t396__artboard,#rec250201013 .t396__filter,#rec250201013 .t396__carrier {}#rec250201013 .t396__filter {}#rec250201013 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201013 .t396__artboard,#rec250201013 .t396__filter,#rec250201013 .t396__carrier {}#rec250201013 .t396__filter {}#rec250201013 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201013 .t396__artboard,#rec250201013 .t396__filter,#rec250201013 .t396__carrier {height:100px;}#rec250201013 .t396__filter {}#rec250201013 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201013 .t396__artboard,#rec250201013 .t396__filter,#rec250201013 .t396__carrier {height:90px;}#rec250201013 .t396__filter {}#rec250201013 .t396__carrier {background-attachment:scroll;}}#rec250201013 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201013 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201013 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201013" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201013"></div> <div class="t396__filter" data-artboard-recid="250201013"></div> <div class='t396__elem tn-elem tn-elem__2502010131508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201013');});});</script>  </div> <div id="rec250201014" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 22px;">Here is a list of things Alex will include on his website:</span><br /><br /><ul><li><span style="font-weight: 400; font-size: 22px; line-height: 34px;">Emphasize the advantages of online learning. It's cheaper, and people from other cities can participate</span></li><li><span style="font-weight: 400; font-size: 22px; line-height: 40px;">Explain why the course is more expensive</span></li><li><span style="font-weight: 400; font-size: 22px; line-height: 40px;">Mention his practical experience</span></li><li><span style="font-weight: 400; font-size: 22px; line-height: 40px;">Post a detailed course program</span></li><li><span style="font-weight: 400; font-size: 22px; line-height: 40px;">Offer free stuff: a webinar and blog articles</span></li><li><span style="font-weight: 400; font-size: 22px; line-height: 40px;">Homework for students</span></li><li><span style="font-weight: 400; font-size: 22px; line-height: 40px;">Comprehensible website copy</span></li></ul></div> </div> </div> </div> </div> <div id="rec250201015" class="r t-rec t-rec_pt_120 t-rec_pb_0" style="padding-top:120px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><span style="font-family: futura-pt;">Practice</span></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-family: garamond-premier-pro; font-weight: 400; font-size: 22px;">Think of the main points of comparison between you and your competitors and put them in a table. Write down the doubts that users might have and the strong points that are to be mentioned on your webpage.</span> </div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201016" class="r t-rec t-rec_pt_120 t-rec_pb_45" style="padding-top:120px;padding-bottom:45px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Target Audience Analysis</h2> </div> </div> </div> <style> #rec250201016 .t225__uptitle{text-transform:uppercase;}#rec250201016 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201016 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec250201016 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201017" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="127">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text">Why chocolates for kids are usually placed on lower shelves in supermarkets? So that kids could see them. It's a good example of working with the target audience.</div> </div> </div> </div> <style> #rec250201017 .t119__preface{font-family:'TildaSans';opacity:1;}@media screen and (min-width:480px){#rec250201017 .t119__preface{font-size:30px;}}</style> </div> <div id="rec250201018" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>Target audience:</strong> in this case, kids, not their parents who have money. Because a parent would simply pass by, whereas a kid would notice a chocolate and ask for it.<br /><br /><strong>Target action: </strong>to be noticed. Chocolates are at the cashier's, and a kid would notice them while standing in a queue.<br /><br />The same is true for a landing page.</div> </div> </div> </div> </div> <div id="rec250201019" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-size: 36px; font-weight: 400;">It would be best if you understood what your target audience is and what they need. It might seem that a website is used to introduce a product to customers, but that's not exactly so. A website should introduce a product to particular people.</span> </div></div> </div> </div> </div> </div> <div id="rec250201020" class="r t-rec t-rec_pt_105 t-rec_pb_30" style="padding-top:105px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">Identify the target audience of the landing page</h3> </div> </div> </div> <style> #rec250201020 .t225__uptitle{text-transform:uppercase;}#rec250201020 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201020 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec250201020 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201021" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Previously, we've mentioned that there's a need your product satisfies. Your target audience includes all the people you can reach who have such a need. If you make bags and deliver them around New York by yourself, your target audience is New Yorkers using bags.<br /><br />The target audience and website audience might differ.<br /><br />For example, your audience includes all the people who buy leather bags, either for themselves or as a present. You want to make a landing page to sell bags for Christmas. Then your target audience only includes the people who want buy a bag as a present.<br /><br />Let's move on. Imagine you sell bags with characters of a famous movie like "Star wars" or "Guardians of the Galaxy", etc. The target audience for this product includes people who need an unusual bag to give as a present. It might be a girl who's dating a fan of these movies.</div> </div> </div> </div> </div> <div id="rec250201022" class="r t-rec t-rec_pt_105" style="padding-top:105px; " data-animationappear="off" data-record-type="396">  <style>#rec250201022 .t396__artboard {height:1170px;background-color:#ffffff;}#rec250201022 .t396__filter {height:1170px;}#rec250201022 .t396__carrier{height:1170px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201022 .t396__artboard,#rec250201022 .t396__filter,#rec250201022 .t396__carrier {height:1200px;}#rec250201022 .t396__filter {}#rec250201022 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201022 .t396__artboard,#rec250201022 .t396__filter,#rec250201022 .t396__carrier {height:1320px;}#rec250201022 .t396__filter {}#rec250201022 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) 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class='tn-atom__img' src='https://static.tildacdn.com/tild3061-6634-4464-b362-666131356233/__122.svg' alt='' imgfield='tn_img_1510747330129' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510747350458' data-elem-id='1510747350458' data-elem-type='image' data-field-top-value="404" data-field-left-value="320" data-field-width-value="280" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="697" data-field-fileheight-value="675" data-field-top-res-320-value="314" data-field-left-res-320-value="499" data-field-top-res-480-value="524" data-field-left-res-480-value="99" data-field-width-res-480-value="200" data-field-top-res-640-value="498" data-field-left-res-640-value="89" data-field-width-res-640-value="240" data-field-top-res-960-value="427" data-field-left-res-960-value="207"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3734-6164-4765-b464-326164636263/__125.svg' alt='' imgfield='tn_img_1510747350458' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510747393355' data-elem-id='1510747393355' data-elem-type='shape' data-field-top-value="274" data-field-left-value="628" data-field-height-value="352" data-field-width-value="352" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="px" data-field-widthunits-value="px" data-field-top-res-320-value="321" data-field-left-res-320-value="136" data-field-height-res-320-value="175" data-field-width-res-320-value="175" data-field-top-res-480-value="344" data-field-left-res-480-value="270" data-field-height-res-480-value="201" data-field-width-res-480-value="201" data-field-top-res-640-value="302" data-field-left-res-640-value="349" data-field-height-res-640-value="282" data-field-width-res-640-value="282" data-field-top-res-960-value="274" data-field-left-res-960-value="517"> <div class='tn-atom'> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510747522438' data-elem-id='1510747522438' data-elem-type='text' data-field-top-value="121" data-field-left-value="251" data-field-width-value="220" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="111" data-field-left-res-320-value="40" data-field-top-res-480-value="101" data-field-left-res-480-value="50" data-field-top-res-640-value="161" data-field-left-res-640-value="70" data-field-top-res-960-value="131" data-field-left-res-960-value="110" data-field-width-res-960-value="300"> <div class='tn-atom'field='tn_text_1510747522438'>"People with bags"</div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510749650353' data-elem-id='1510749650353' data-elem-type='text' data-field-top-value="396" data-field-left-value="681" data-field-width-value="189" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="341" data-field-left-res-320-value="70" data-field-top-res-480-value="366" data-field-left-res-480-value="183" data-field-top-res-640-value="380" data-field-left-res-640-value="310" data-field-top-res-960-value="396" data-field-left-res-960-value="570" data-field-width-res-960-value="231"> <div class='tn-atom'field='tn_text_1510749650353'>Audience</div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510749655798' data-elem-id='1510749655798' data-elem-type='text' data-field-top-value="436" data-field-left-value="681" data-field-width-value="280" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="381" data-field-left-res-320-value="70" data-field-width-res-320-value="241" data-field-top-res-480-value="406" data-field-left-res-480-value="183" data-field-width-res-480-value="278" data-field-top-res-640-value="420" data-field-left-res-640-value="310" data-field-top-res-960-value="436" data-field-left-res-960-value="570" data-field-width-res-960-value="263"> <div class='tn-atom'field='tn_text_1510749655798'>"People with bags in New York"</div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510749754011' data-elem-id='1510749754011' data-elem-type='shape' data-field-top-value="665" data-field-left-value="181" data-field-height-value="269" data-field-width-value="269" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="px" data-field-widthunits-value="px" data-field-top-res-320-value="613" data-field-left-res-320-value="9" data-field-height-res-320-value="146" data-field-width-res-320-value="146" data-field-top-res-480-value="717" data-field-left-res-480-value="12" data-field-height-res-480-value="168" data-field-width-res-480-value="168" data-field-top-res-640-value="720" data-field-left-res-640-value="10" data-field-height-res-640-value="212" data-field-width-res-640-value="212" data-field-top-res-960-value="683" data-field-left-res-960-value="70"> <div class='tn-atom'> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510749754021' data-elem-id='1510749754021' data-elem-type='text' data-field-top-value="760" data-field-left-value="243" data-field-width-value="198" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="725" data-field-left-res-320-value="12" data-field-top-res-480-value="830" data-field-left-res-480-value="12" data-field-top-res-640-value="840" data-field-left-res-640-value="42" data-field-top-res-960-value="785" data-field-left-res-960-value="132"> <div class='tn-atom'field='tn_text_1510749754021'>Audience</div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510747185374 t-animate' data-elem-id='1510747185374' data-elem-type='image' data-field-top-value="270" data-field-left-value="860" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinleft" data-field-filewidth-value="203" data-field-fileheight-value="275" data-field-top-res-320-value="279" data-field-left-res-320-value="229" data-field-top-res-480-value="284" data-field-left-res-480-value="292" data-field-width-res-480-value="80" data-field-top-res-640-value="294" data-field-left-res-640-value="519" data-field-top-res-960-value="270" data-field-left-res-960-value="749"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3666-3932-4665-b766-333039323731/__204.svg' alt='' imgfield='tn_img_1510747185374' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510747199582 t-animate' data-elem-id='1510747199582' data-elem-type='image' data-field-top-value="559" data-field-left-value="371" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinright" data-animate-delay="0.5" data-field-filewidth-value="418" data-field-fileheight-value="462" data-field-top-res-320-value="534" data-field-left-res-320-value="90" data-field-top-res-480-value="659" data-field-left-res-480-value="130" data-field-width-res-480-value="160" data-field-top-res-640-value="652" data-field-left-res-640-value="130" data-field-width-res-640-value="180" data-field-top-res-960-value="584" data-field-left-res-960-value="260"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3237-6431-4465-a463-363738643538/__210.svg' alt='' imgfield='tn_img_1510747199582' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510750134795' data-elem-id='1510750134795' data-elem-type='image' data-field-top-value="725" data-field-left-value="600" data-field-width-value="270" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="697" data-field-fileheight-value="675" data-field-top-res-320-value="404" data-field-left-res-320-value="569" data-field-top-res-480-value="918" data-field-left-res-480-value="241" data-field-width-res-480-value="180" data-field-top-res-640-value="787" data-field-left-res-640-value="319" data-field-width-res-640-value="240" data-field-top-res-960-value="700" data-field-left-res-960-value="469"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild3061-6634-4464-b362-666131356233/__122.svg' alt='' imgfield='tn_img_1510750134795' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510749754027' data-elem-id='1510749754027' data-elem-type='text' data-field-top-value="810" data-field-left-value="243" data-field-width-value="350" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="765" data-field-left-res-320-value="12" data-field-width-res-320-value="297" data-field-top-res-480-value="870" data-field-left-res-480-value="12" data-field-width-res-480-value="305" data-field-top-res-640-value="890" data-field-left-res-640-value="42" data-field-width-res-640-value="350" data-field-top-res-960-value="835" data-field-left-res-960-value="132" data-field-width-res-960-value="504"> <div class='tn-atom'field='tn_text_1510749754027'>"People looking for a bag to give as a present in New York"</div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510750145470' data-elem-id='1510750145470' data-elem-type='shape' data-field-top-value="1008" data-field-left-value="821" data-field-height-value="157" data-field-width-value="159" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="px" data-field-widthunits-value="px" data-field-top-res-320-value="985" data-field-left-res-320-value="124" data-field-height-res-320-value="94" data-field-width-res-320-value="96" data-field-top-res-480-value="1098" data-field-left-res-480-value="357" data-field-height-res-480-value="110" data-field-width-res-480-value="112" data-field-top-res-640-value="1026" data-field-left-res-640-value="466" data-field-height-res-640-value="161" data-field-width-res-640-value="164" data-field-top-res-960-value="989" data-field-left-res-960-value="607"> <div class='tn-atom'> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510750145479' data-elem-id='1510750145479' data-elem-type='text' data-field-top-value="1005" data-field-left-value="453" data-field-width-value="338" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="1037" data-field-left-res-320-value="42" data-field-top-res-480-value="1132" data-field-left-res-480-value="202" data-field-top-res-640-value="1155" data-field-left-res-640-value="172" data-field-top-res-960-value="1043" data-field-left-res-960-value="311"> <div class='tn-atom'field='tn_text_1510750145479'>Target audience </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510747193980 t-animate' data-elem-id='1510747193980' data-elem-type='image' data-field-top-value="898" data-field-left-value="925" data-field-width-value="200" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinleft" data-animate-delay="1" data-field-filewidth-value="392" data-field-fileheight-value="460" data-field-top-res-320-value="885" data-field-left-res-320-value="174" data-field-width-res-320-value="140" data-field-top-res-480-value="1028" data-field-left-res-480-value="34" data-field-top-res-640-value="978" data-field-left-res-640-value="364" data-field-width-res-640-value="160" data-field-top-res-960-value="913" data-field-left-res-960-value="754"> <div class='tn-atom'> <img class='tn-atom__img' src='https://static.tildacdn.com/tild6666-3032-4663-b038-346334643933/__205.svg' alt='' imgfield='tn_img_1510747193980' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2502010221510750145486' data-elem-id='1510750145486' data-elem-type='text' data-field-top-value="1055" data-field-left-value="453" data-field-width-value="470" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="1080" data-field-left-res-320-value="42" data-field-top-res-480-value="1175" data-field-left-res-480-value="202" data-field-width-res-480-value="270" data-field-top-res-640-value="1205" data-field-left-res-640-value="172" data-field-top-res-960-value="1093" data-field-left-res-960-value="311" data-field-width-res-960-value="471"> <div class='tn-atom'field='tn_text_1510750145486'>"People looking for an unusual bag to give as a present in New York"</div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201022');});});</script>  </div> <div id="rec250201023" class="r t-rec t-rec_pt_75 t-rec_pb_0" style="padding-top:75px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">We've just narrowed down the audience from "people with bags" to "a girl with a weird boyfriend". The more precisely you specify the target audience, the easier it will be for you to prove the benefits of your product.<br /><br />To identify the target audience of your landing page, first draft your offer. Later we'll teach you how to write it. Now think of what your offer is and whether there are any limiting factors. Anything can be a limiting factor: a holiday, sales, or a season.</div> </div> </div> </div> </div> <div id="rec250201024" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong>Practice </strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-family: garamond-premier-pro; font-weight: 400; font-size: 22px;">Try to identify your target audience and the landing page audience. Study your competitors' pages and groups in social networks. Who's following them? To whom your competitors address their offer?</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201025" class="r t-rec t-rec_pt_75 t-rec_pb_0" style="padding-top:75px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Let's take a look at two popular methods of analysis that are used for website creation: Persona Method and Jobs to be Done. The first one helps understand who buys your product and for what reasons. The second is used at the design stage: you'll see the ways visitors use your website and learn what they expect from it.</div> </div> </div> </div> </div> <div id="rec250201026" class="r t-rec" style=" " data-record-type="215"> <a name="persons" style="font-size:0;"></a> </div> <div id="rec250201027" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">Identifying the needs of the target audience: Persona Method</h3> </div> </div> </div> <style> #rec250201027 .t225__uptitle{text-transform:uppercase;}#rec250201027 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201027 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec250201027 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201028" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Persona is a "brand champion", a typical (though imaginary) client of yours. A persona incorporates demographic characteristics, lifestyle, and major needs. Designers and marketing strategists use personas to have a better image of their target audience.<br /><br />The easiest way is to find personas among your clients or on social media (if you don't have any clients so far):</div> </div> </div> </div> </div> <div id="rec250201029" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-family: garamond-premier-pro;">Find some groups or events on the relevant topic in social media</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201030" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Look at the subscribers and try to analyze what they have in common<br /></div> </div> </div> </div> </div> </div> </div> <div id="rec250201031" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Group the subscribers according to their needs and common features</div> </div> </div> </div> </div> </div> </div> <div id="rec250201032" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-family: garamond-premier-pro;">Study 3-4 personal accounts of the subscribers from each selected group</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201033" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-family: futura-pt;">Make a generalized image of a subscriber of each group</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201034" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201034 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201034 .t396__filter {height:110px;}#rec250201034 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201034 .t396__artboard,#rec250201034 .t396__filter,#rec250201034 .t396__carrier {}#rec250201034 .t396__filter {}#rec250201034 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201034 .t396__artboard,#rec250201034 .t396__filter,#rec250201034 .t396__carrier {}#rec250201034 .t396__filter {}#rec250201034 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201034 .t396__artboard,#rec250201034 .t396__filter,#rec250201034 .t396__carrier {height:100px;}#rec250201034 .t396__filter {}#rec250201034 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201034 .t396__artboard,#rec250201034 .t396__filter,#rec250201034 .t396__carrier {height:90px;}#rec250201034 .t396__filter {}#rec250201034 .t396__carrier {background-attachment:scroll;}}#rec250201034 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201034 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201034 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201034" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201034"></div> <div class="t396__filter" data-artboard-recid="250201034"></div> <div class='t396__elem tn-elem tn-elem__2502010341508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201034');});});</script>  </div> <div id="rec250201035" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 22px;">Alex found a FB page dedicated to the organization of events. He checks the subscribers and reads comments. It's clear there are some prevailing types and they write similar comments:</span><br /><br /><ul><li><span style="font-weight: 400; font-size: 22px;">A PR specialist in a big company. 25-40 years old. Asks questions about the program.</span></li><li><span style="font-weight: 400; font-size: 22px;">A PR specialist in a state-owned enterprise. 30-40 years old. Asks about the price and documentation to be provided to the employer.</span></li><li><span style="font-weight: 400; font-size: 22px;">A small business owner. 25-40 years old. Wants to know if any case studies are included in the program.</span></li></ul></div> </div> </div> </div> </div> <div id="rec250201036" class="r t-rec t-rec_pt_105 t-rec_pb_105" style="padding-top:105px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">There are people that don't use social networks; that's why it is useful to expand the field of research. Go to blogs and forums, read comments on your competitors' websites.<br /><br />It is important not only to make a cardboard character, but to analyze their lifestyle, their concerns and think of some practical benefits your product can bring them.</div> </div> </div> </div> </div> <div id="rec250201037" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201037 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201037 .t396__filter {height:110px;}#rec250201037 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201037 .t396__artboard,#rec250201037 .t396__filter,#rec250201037 .t396__carrier {}#rec250201037 .t396__filter {}#rec250201037 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201037 .t396__artboard,#rec250201037 .t396__filter,#rec250201037 .t396__carrier {}#rec250201037 .t396__filter {}#rec250201037 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201037 .t396__artboard,#rec250201037 .t396__filter,#rec250201037 .t396__carrier {height:100px;}#rec250201037 .t396__filter {}#rec250201037 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201037 .t396__artboard,#rec250201037 .t396__filter,#rec250201037 .t396__carrier {height:90px;}#rec250201037 .t396__filter {}#rec250201037 .t396__carrier {background-attachment:scroll;}}#rec250201037 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201037 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201037 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201037" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201037"></div> <div class="t396__filter" data-artboard-recid="250201037"></div> <div class='t396__elem tn-elem tn-elem__2502010371508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201037');});});</script>  </div> <div id="rec250201038" class="r t-rec t-rec_pt_45 t-rec_pb_15" style="padding-top:45px;padding-bottom:15px;background-color:#ebf6fa; " data-record-type="193" data-bg-color="#ebf6fa">  <div class="t175"> <div class="t-container t-container_flex"> <div class="t-col t-col_5 t-prefix_2 t-col_flex"> <div class="t175__textwrapper"> <div class="t175__text t-text t-text_sm" field="text"><span style="font-weight: 400; font-size: 22px;">Here is the persona created by Alex:</span><br /><br /><span style="font-weight: 400; font-size: 22px;">Helen Madris, a PR manager in a small company. Sometimes she plans industry conferences and lectures featuring presentations made by the CEO.</span></div> </div> </div> <div class="t-col t-col_5 t-col_flex t-align_center"> <img class="t175__img t-img t-animate" src="https://static.tildacdn.com/tild6430-3864-4535-b562-373331343462/__203.svg" imgfield="img" data-animate-style="fadeinleft" data-animate-group="yes" data-animate-order="1" alt=""> </div> </div> </div> </div> <div id="rec250201039" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong style="font-size: 22px;">Goals: </strong><span style="font-size: 22px;">Wants to develop her skills in event planning and minimizing budget costs.</span><br /><br /><strong style="font-size: 22px;"> Pains: </strong><span style="font-size: 22px;">Her managers don't allocate much money or assistants.</span><br /><br /><strong style="font-size: 22px;"> Our solution: </strong><span style="font-size: 22px;">Mention on the website that we'll teach how to plan an event with no budget in just 2</span><strong style="font-size: 22px;"> </strong><span style="font-size: 22px;">weeks.</span></div> </div> </div> </div> </div> <div id="rec250201040" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 18px; font-family: futura-pt;">It's OK to think of 3-4 personas. Choose one principle persona to represent your typical buyer. Other two or three are required for testing untypical scenarios on the website. If there are more personas, the scenario will get too complicated and the landing page will lose its precision.</span></div> </div> </div> </div> </div> <div id="rec250201041" class="r t-rec t-rec_pt_90 t-rec_pb_120" style="padding-top:90px;padding-bottom:120px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title">Practice</div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-size: 22px; font-weight: 400;"> Create one or two principal personas. These are your brand champions, the people your website is made for.</span><br /><br /><span style="font-size: 22px; font-weight: 400;"> Create one or two supplemental personas. These are people who might be your clients in the future.</span><br /><br /><span style="font-size: 22px; font-weight: 400;"> Write down the aims and possible doubts of each persona. What's your way of addressing them?</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201042" class="r t-rec" style=" " data-record-type="215"> <a name="questions" style="font-size:0;"></a> </div> <div id="rec250201043" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201043 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201043 .t396__filter {height:110px;}#rec250201043 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201043 .t396__artboard,#rec250201043 .t396__filter,#rec250201043 .t396__carrier {}#rec250201043 .t396__filter {}#rec250201043 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201043 .t396__artboard,#rec250201043 .t396__filter,#rec250201043 .t396__carrier {}#rec250201043 .t396__filter {}#rec250201043 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201043 .t396__artboard,#rec250201043 .t396__filter,#rec250201043 .t396__carrier {height:100px;}#rec250201043 .t396__filter {}#rec250201043 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201043 .t396__artboard,#rec250201043 .t396__filter,#rec250201043 .t396__carrier {height:90px;}#rec250201043 .t396__filter {}#rec250201043 .t396__carrier {background-attachment:scroll;}}#rec250201043 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201043 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201043 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201043" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201043"></div> <div class="t396__filter" data-artboard-recid="250201043"></div> <div class='t396__elem tn-elem tn-elem__2502010431508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201043');});});</script>  </div> <div id="rec250201044" class="r t-rec t-rec_pt_45 t-rec_pb_75" style="padding-top:45px;padding-bottom:75px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 22px; font-weight: 400;">Alex has two principal personas: a company PR manager and a professional event planner who wants to upgrade his skills. They are the target audience of Alex's website.</span><br /><br /><span style="font-size: 22px; font-weight: 400;"> There are also supplemental personas: a PR specialist at a state-owned enterprise and a newbie event planner who needs a good career start. These personas will help make the website more interesting and consistent. If the web page looks credible even to them, your brand champion will never skip it.</span></div> </div> </div> </div> </div> <div id="rec250201045" class="r t-rec" style=" " data-animationappear="off" data-record-type="131">  <div class="t123"> <div class="t-container_100 "> <div class="t-width t-width_100 ">  <style> #rec39221077 .t431__table { font-family: tildasans; font-size: 16px; line-heght: 1 } </style>  </div> </div> </div> </div> <div id="rec250201046" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="431" data-bg-color="#ebf6fa">   <div class="t431"> <div class="t-container"> <div class="t-col t-col_10 t-prefix_1 t431__tdscale_1 t-text t-text_sm t-align_left t431__withoutmobilescroll"> <div class="t431__wrapper-for-mobile"> <div class="t431__table-wrapper" data-auto-correct-mobile-width="false"> <table class="t431__table " data-table-width="12%;25%;22%;22%;20%" width="100%"> </table> </div> </div> <div class="t431__data-part1" data-auto-correct-mobile-width="false" style="display: none">Persona;Helen;James;Gabriel;Lisa</div> <div class="t431__data-part2" data-auto-correct-mobile-width="false" style="display: none">Who;A PR specialist in a small company. Sometimes she organizes industry conferences and lectures where the CEO makes presentations.;A professional event planner. Often comes across typical mistakes and is looking for effective solutions.;A PR manager in an oil company. Sometimes plans seminars for company managers.;An Art Faculty student. Tasks to complete at the course; Develop event planning skills without overspending the budget; Find out how other people solve typical problems.;Learn to work with contractors and to control the overall process.;Wants to be an exhibition planner after the graduation. Doubts;The top management does not allocate much money or assistants.;All coaches are only talking the talk, but never walk the walk.;Company management won't pay the course unless proving its efficiency.;Has no experience, she's afraid that she won't become a good event planner starting from scratch. Conclusion;We mention on the website that we'll teach you how to plan an event with no budget in just 2 weeks.;Provide case studies on the website. Give examples of how we solve typical tasks. Add pictures from the organized events to demonstrate that we're on the subject.;Add a diploma sample and a detailed program of the course on the website.;Alex will share his personal story of becoming an event planner.</div> </div> </div> </div> <style>#rec250201046 .t431 .t431__th{border-width:1px 1px 1px 1px;background:#ebf6fa;border-color:#000000;}#rec250201046 .t431 .t431__tbody tr:nth-child(1) td{border-top:0 !important;}#rec250201046 .t431 .t431__td{border-width:1px 1px;vertical-align:;border-color:#adadad;color:#000000;}#rec250201046 .t431 .t431__oddrow{background:#ebf6fa}#rec250201046 .t431 .t431__evenrow{background:#ebf6fa}#rec250201046 .t431 .t431__btnwrapper a{color:#ffffff;border:0px solid #000000;background-color:#000000;border-radius:21px;-moz-border-radius:21px;-webkit-border-radius:21px;}</style> <script>t_onReady(function() {t_onFuncLoad('t431_init',function() {t431_init(250201046);});});</script> <style> #rec250201046 .t431 .t431__th{font-size:22px;font-weight:700;font-family:'futura-pt';}</style> </div> <div id="rec250201047" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 22px; font-weight: 400;">The persona method provides a vivid image of your target audience. It helps them understand how to address it and formulate their questions.</span><br /><br /><span style="font-size: 22px; font-weight: 400;">Alex wrote down possible questions of the brand champions. The answers are to be specified on the landing page in the first place:</span><br /><br /><strong style="font-size: 22px;">Helen, a PR manager </strong><br /><br /><ul><li><span style="font-weight: 400; font-size: 22px;">What is it?</span></li><li><span style="font-weight: 400; font-size: 22px;">Do I really need to study this?</span></li><li><span style="font-weight: 400; font-size: 22px;">What's the outcome?</span></li><li><span style="font-weight: 400; font-size: 22px;">How the learning process is organized?</span></li><li><span style="font-weight: 400; font-size: 22px;">Do you have free materials?</span></li><li><span style="font-weight: 400; font-size: 22px;">Why should I trust the author?</span></li><li><span style="font-weight: 400; font-size: 22px;">Can you prove the author has practical experience?</span></li><li><span style="font-weight: 400; font-size: 22px;">Can you teach me to make projects with no budget?</span></li></ul></div> </div> </div> </div> </div> <div id="rec250201048" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong> </strong><strong style="font-size: 22px;">James, an event planner </strong><br /><br /><ul><li><span style="font-weight: 400; font-size: 22px;">What is it?</span></li><li><span style="font-weight: 400; font-size: 22px;">What's the outcome?</span></li><li><span style="font-weight: 400; font-size: 22px;">How the learning process is organized?</span></li><li><span style="font-weight: 400; font-size: 22px;">Will there be any home assignments?</span></li><li><span style="font-weight: 400; font-size: 22px;">Are there any freebies?</span></li><li><span style="font-weight: 400; font-size: 22px;">Why should I trust the author?</span></li><li><span style="font-weight: 400; font-size: 22px;">Can you prove the author has professional experience?</span></li><li><span style="font-weight: 400; font-size: 22px;">How to avoid typical mistakes?</span></li></ul></div> </div> </div> </div> </div> <div id="rec250201049" class="r t-rec t-rec_pt_120 t-rec_pb_0 t-screenmin-480px" style="padding-top:120px;padding-bottom:0px; " data-record-type="530" data-screen-min="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3231-6438-4235-b561-646463376466/Nikita_Obukhov_2021.jpg"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild3231-6438-4235-b561-646463376466/Nikita_Obukhov_2021.jpg" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild3231-6438-4235-b561-646463376466/Nikita_Obukhov_2021.jpg');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong> Nikita Obukhov </strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630"><a href="https://tilda.cc/" target="_blank">Tilda</a> Founder and CEO</div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">Pay special attention to doubts. What can confuse a client? To make it easier, imagine you've published a Facebook post about your product. Unfortunately, there are many fans of your competitor or people who are just impolite in the comments. What kind of comments they may leave? What will they be laughing at? Which faults can they point at? These are the insecurities your clients have. 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.t530__descr{padding-top:10px;}#rec250201049 .t530__text{font-size:22px;padding-top:30px;}</style> </div> <div id="rec250201050" class="r t-rec t-rec_pt_105 t-rec_pb_0 t-screenmax-480px" style="padding-top:105px;padding-bottom:0px; " data-record-type="530" data-screen-max="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6530-6534-4165-a437-383733633134/Nikita_Obukhov_2021.jpg"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild6530-6534-4165-a437-383733633134/Nikita_Obukhov_2021.jpg" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild6530-6534-4165-a437-383733633134/Nikita_Obukhov_2021.jpg');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong><strong data-redactor-tag="strong">Nikita Obukhov</strong></strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630"><a href="https://tilda.cc/" target="_blank">Tilda</a> Founder and CEO</div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">Pay special attention to doubts. What can confuse a client? To make it easier, imagine you've published a Facebook post about your product. Unfortunately, there are many fans of your competitor or people who are just impolite in the comments. What kind of comments they may leave? What will they be laughing at? Which faults can they point at? These are the insecurities your clients have. 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79.3456V65.2445H63.0315C61.7389 70.9049 58.4514 75.9106 53.7704 79.3456V79.3456ZM64.6702 57.6222H53.7704V42.3778H64.6702C65.3814 47.4344 65.3814 52.5656 64.6702 57.6222ZM67.2999 75.039C68.9379 71.9294 70.2165 68.6434 71.111 65.2445H76.4466C74.1618 69.1473 71.0375 72.4929 67.2999 75.039ZM79.4574 57.6222H72.3687C72.6787 55.0934 72.8314 52.5478 72.826 50C72.8302 47.4523 72.6775 44.9067 72.3687 42.3778H79.4574C80.779 47.3733 80.779 52.6267 79.4574 57.6222Z" fill="' + fill + '"/></svg>';} website+='</a>';website+='</div>';socialWrapper.insertAdjacentHTML('beforeend',website);}}</script> <script>t_onReady(function() {t_onFuncLoad('t_social_init',function() {t_social_init('250201050','t-review');});});</script> <style>@media screen and (max-width:640px){.t530 .t-review-social-links{margin-top:10px;}.t530 .t-review-social-links__wrapper_round .t-review-social-links__item svg{width:17px;height:17px;}}</style> <style> #rec250201050 .t530__name{font-size:22px;padding-top:20px;}#rec250201050 .t530__descr{padding-top:10px;}#rec250201050 .t530__text{font-size:18px;padding-top:30px;}</style> </div> <div id="rec250201051" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 18px; font-weight: 300;">We figured out who might visit the website and why. But each user approaches the purchase under certain conditions. To identify these conditions, there is another method, which is called Jobs to be Done.</span></div> </div> </div> </div> </div> <div id="rec250201052" class="r t-rec t-rec_pt_90 t-rec_pb_30" style="padding-top:90px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">Define audience's aims on the landing page: Jobs To Be Done theory</h3> </div> </div> </div> <style> #rec250201052 .t225__uptitle{text-transform:uppercase;}#rec250201052 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201052 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec250201052 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201053" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A landing page is used for making people buy your product. However, that's what you need, whereas people will visit your website for other reasons. For example, a person has to find a learning program and show it to the boss. Thus, the aim is to find a program. If they find a detailed description of a course, but cannot download the program, the problem isn't solved. The boss won't waste their time searching the website—they need to see the program, and then they'll pay for it.<br /><br />Jobs to be Done are tasks to be completed. The method is used by designers and marketing strategists to identify the aims of website users. The more "jobs" are completed with the help of the landing, the higher chances of a purchase you have.<br /><br />Personas can help define the main tasks of website users. Think of the ways each of them would use it and on which terms they would accept your offer.<br /><br /><strong style="font-size: 22px;">Answer the following questions:</strong></div> </div> </div> </div> </div> <div id="rec250201054" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Think of how people would use the website—whether they'll read everything attentively or just look it through on the subway</div> </div> </div> </div> </div> </div> </div> <div id="rec250201055" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">What are the principle tasks people would solve on the website? <br /></div> </div> </div> </div> </div> </div> </div> <div id="rec250201056" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Which secondary tasks can help them complete the principle one?</div> </div> </div> </div> </div> </div> </div> <div id="rec250201057" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">What should be added on the website so that all the tasks are completed?</div> </div> </div> </div> </div> </div> </div> <div id="rec250201058" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201058 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201058 .t396__filter {height:110px;}#rec250201058 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201058 .t396__artboard,#rec250201058 .t396__filter,#rec250201058 .t396__carrier {}#rec250201058 .t396__filter {}#rec250201058 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201058 .t396__artboard,#rec250201058 .t396__filter,#rec250201058 .t396__carrier {}#rec250201058 .t396__filter {}#rec250201058 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201058 .t396__artboard,#rec250201058 .t396__filter,#rec250201058 .t396__carrier {height:100px;}#rec250201058 .t396__filter {}#rec250201058 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201058 .t396__artboard,#rec250201058 .t396__filter,#rec250201058 .t396__carrier {height:90px;}#rec250201058 .t396__filter {}#rec250201058 .t396__carrier {background-attachment:scroll;}}#rec250201058 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201058 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201058 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201058" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201058"></div> <div class="t396__filter" data-artboard-recid="250201058"></div> <div class='t396__elem tn-elem tn-elem__2502010581508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201058');});});</script>  </div> <div id="rec250201059" class="r t-rec t-rec_pt_45 t-rec_pb_105" style="padding-top:45px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 22px; font-weight: 400;">Alex's audience is very diverse, but it's possible to single out the following situations:</span><br /><br /><span style="font-size: 22px;"> </span><strong style="font-size: 22px;">Situation 1: </strong><span style="font-size: 22px; font-weight: 400;">everyone's busy working or studying during the day.</span><br /><strong style="font-size: 22px;">The task: </strong><span style="font-size: 22px; font-weight: 400;">find time to watch the webinar.</span><br /><strong style="font-size: 22px;">The solution: </strong><span style="font-size: 22px; font-weight: 400;">the webinar recording should be available so that people could see it at any moment.</span><br /><br /><span style="font-size: 22px;"> </span><strong style="font-size: 22px;">Situation 2:</strong><span style="font-size: 22px; font-weight: 400;"> a RP manager can't take a day off; a student from another city won't be able to come.</span><br /><strong style="font-size: 22px;">The task: </strong><span style="font-size: 22px; font-weight: 400;">make sure the course is available online.</span><br /><strong style="font-size: 22px;">The solution: </strong><span style="font-size: 22px; font-weight: 400;">show that other groups are already taking an online course with no negative impact on their job.</span><br /><br /><span style="font-size: 22px;"> </span><strong style="font-size: 22px;">Situation 3: </strong><span style="font-size: 22px; font-weight: 400;">employees and PR specialists from state-owned companies are not authorized to buy the course by themselves.</span><br /><strong style="font-size: 22px;">The task: </strong><span style="font-size: 22px; font-weight: 400;">selecting the most convincing materials to present to company managers.</span><br /><strong style="font-size: 22px;">The solution: </strong><span style="font-size: 22px; font-weight: 400;">provide a presentation and certificates on the website to print out and show to the boss.</span></div> </div> </div> </div> </div> <div id="rec250201060" class="r t-rec t-rec_pt_120 t-rec_pb_90" style="padding-top:120px;padding-bottom:90px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title">Practice</div> <div field="text" class="t220__text t-text t-text_md "><div style="font-size: 22px; line-height: 34px;" data-customstyle="yes"><span style="font-size: 22px; font-weight: 400;">Single out the main and secondary tasks on the website. Check if the secondary tasks help solving the main task.</span><br /><br /><span style="font-size: 22px; font-weight: 400;"> It's very likely that all the created personas will have a similar main task and different secondary tasks.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201061" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Now take the table of personas from the previous section and add the columns <em>tasks </em>and <em>solutions </em>to it. The final table should describe your audience, their needs and doubts, tasks, and ways to solve them.</div> </div> </div> </div> </div> <div id="rec250201062" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-size: 36px; font-weight: 400;">Later you'll need the table again. In chapter 5 of the course, we'll boost the performance of the landing page, which directly depends on the website capacity to help users complete their tasks.</span> </div></div> </div> </div> </div> </div> <div id="rec250201063" class="r t-rec t-rec_pt_75 t-rec_pb_105" style="padding-top:75px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The table will help a web developer in case you delegate them to build your next landing page.</div> </div> </div> </div> </div> <div id="rec250201064" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201064 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201064 .t396__filter {height:110px;}#rec250201064 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201064 .t396__artboard,#rec250201064 .t396__filter,#rec250201064 .t396__carrier {}#rec250201064 .t396__filter {}#rec250201064 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201064 .t396__artboard,#rec250201064 .t396__filter,#rec250201064 .t396__carrier {}#rec250201064 .t396__filter {}#rec250201064 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201064 .t396__artboard,#rec250201064 .t396__filter,#rec250201064 .t396__carrier {height:100px;}#rec250201064 .t396__filter {}#rec250201064 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201064 .t396__artboard,#rec250201064 .t396__filter,#rec250201064 .t396__carrier {height:90px;}#rec250201064 .t396__filter {}#rec250201064 .t396__carrier {background-attachment:scroll;}}#rec250201064 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201064 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201064 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201064" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201064"></div> <div class="t396__filter" data-artboard-recid="250201064"></div> <div class='t396__elem tn-elem tn-elem__2502010641508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201064');});});</script>  </div> <div id="rec250201065" class="r t-rec t-rec_pt_60 t-rec_pb_75" style="padding-top:60px;padding-bottom:75px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-weight: 400; font-size: 22px;">Alex adds the personas' tasks and possible solutions to the table. Here you can see a complete portray of one of his personas:</span></div> </div> </div> </div> </div> <div id="rec250201066" class="r t-rec" style=" " data-animationappear="off" data-record-type="131">  <div class="t123"> <div class="t-container_100 "> <div class="t-width t-width_100 ">  <style> #rec39221257 .t431__table { font-family: tildasans; font-size: 16px; line-heght: 1 } </style>  </div> </div> </div> </div> <div id="rec250201067" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#ebf6fa; " data-record-type="431" data-bg-color="#ebf6fa">   <div class="t431"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2 t431__tdscale_1 t-text t-text_sm t-align_left t431__withoutmobilescroll"> <div class="t431__wrapper-for-mobile"> <div class="t431__table-wrapper" data-auto-correct-mobile-width="false"> <table class="t431__table " data-table-width="10%;90%" width="100%"> </table> </div> </div> <div class="t431__data-part1" data-auto-correct-mobile-width="false" style="display: none">Persona;James</div> <div class="t431__data-part2" data-auto-correct-mobile-width="false" style="display: none">Tasks to complete;Find out how other people cope with typical tasks. Doubts;All coaches are only talking the talk and never walk the walk. Conclusion;Provide case studies on the website. Describe how the actual tasks have been solved. Add pictures from the events we organized to show we’re on the subject. Questions;What is it? What’s the outcome? How the learning process is organized? Will there be any home assignments? Are there any free materials? Why should I trust the author? Can you prove the author has practical experience? How to overcome typical mistakes? Tasks; Find time to watch the webinar. Make sure the author has practical experience. Make sure the program suits him. Solutions;Add the webinar and other videos on the website. Show the reports from previous events. Make a feedback form on the website where users can share what should be added to or changed in the course. </div> </div> </div> </div> <style>#rec250201067 .t431 .t431__th{border-width:1px 1px 1px 1px;background:#ebf6fa;border-color:#000000;}#rec250201067 .t431 .t431__tbody tr:nth-child(1) td{border-top:0 !important;}#rec250201067 .t431 .t431__td{border-width:1px 1px;vertical-align:;border-color:#adadad;color:#000000;}#rec250201067 .t431 .t431__oddrow{background:#ebf6fa}#rec250201067 .t431 .t431__evenrow{background:#ebf6fa}#rec250201067 .t431 .t431__btnwrapper a{color:#ffffff;border:0px solid #000000;background-color:#000000;border-radius:21px;-moz-border-radius:21px;-webkit-border-radius:21px;}</style> <script>t_onReady(function() {t_onFuncLoad('t431_init',function() {t431_init(250201067);});});</script> <style> #rec250201067 .t431 .t431__th{font-size:22px;font-weight:700;font-family:'futura-pt';}</style> </div> <div id="rec250201068" class="r t-rec t-rec_pt_120 t-rec_pb_45" style="padding-top:120px;padding-bottom:45px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title"><span style="font-size: 52px;">Writing a Landing Page Copy</span></h2> </div> </div> </div> <style> #rec250201068 .t225__uptitle{text-transform:uppercase;}#rec250201068 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201068 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec250201068 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201069" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="127">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text"><span style="font-size: 30px; font-weight: 400;">While creating your first landing page, you might have a strong desire to move to the text part as soon as possible. It often happens when a person has read some articles about writing selling texts.</span></div> </div> </div> </div> <style> #rec250201069 .t119__preface{font-family:'TildaSans';opacity:1;}@media screen and (min-width:480px){#rec250201069 .t119__preface{font-size:30px;}}</style> </div> <div id="rec250201070" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">That's why there are so many standard websites without a solid foundation. It's not clear who they're designed for and how the product differs from similar offers, the text gives no answers to the main questions and provides no argumentation at all.<br /><br /><strong style="font-size: 22px;">To avoid these mistakes, we've developed the foundation:</strong></div> </div> </div> </div> </div> <div id="rec250201071" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">A summary table of competitors</div> </div> </div> </div> </div> </div> </div> <div id="rec250201072" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Buyer personas</div> </div> </div> </div> </div> </div> </div> <div id="rec250201073" class="r t-rec t-rec_pt_15 t-rec_pb_45" style="padding-top:15px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">A list of questions and tasks that people coming to your website would have<br /></div> </div> </div> </div> </div> </div> </div> <div id="rec250201074" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">A list of solutions </div> </div> </div> </div> </div> </div> </div> <div id="rec250201075" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The text on such a foundation is basically guiding the user—gradually answering their questions, responding to their apprehensions, and giving arguments if necessary. Such texts are not oversaturated with words that are used for embellishment or just because they were mentioned in some articles.<br /><br />Some marketing specialists move right on to the stage of a prototype design after the analysis. The prototype is a diagram that shows how the website is organized: here is the text, there's a picture, and that's a button. We recommend starting with text, as each website tells a story.<br /><br /><strong>Landing page for selling bags: </strong>a story about a bag that won't tear up, and you can put all your gadgets inside.<br /><br /><strong>Alex's landing page: </strong>a story that teaches you how to organize events and reduce costs.<br /><br />Before shaping your story, think of the way you're going to approach it.</div> </div> </div> </div> </div> <div id="rec250201076" class="r t-rec t-rec_pt_0 t-rec_pb_30" style="padding-top:0px;padding-bottom:30px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h3 class="t225__title t-title t-title_md" field="title">How to write a text for a landing page</h3> </div> </div> </div> <style> #rec250201076 .t225__uptitle{text-transform:uppercase;}#rec250201076 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201076 .t225__title{font-size:34px;line-height:1.4;}}@media screen and (min-width:900px){#rec250201076 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201077" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong style="font-size: 22px;">There are 4 main stages:</strong></div> </div> </div> </div> </div> <div id="rec250201078" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Develop the structure <br /></div> </div> </div> </div> </div> </div> </div> <div id="rec250201079" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Prepare an offer</div> </div> </div> </div> </div> </div> </div> <div id="rec250201080" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Write a copy</div> </div> </div> </div> </div> </div> </div> <div id="rec250201081" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Optimize it</div> </div> </div> </div> </div> </div> </div> <div id="rec250201082" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Let's take a closer look at each stage. <br /></div> </div> </div> </div> </div> <div id="rec250201083" class="r t-rec t-rec_pt_30 t-rec_pb_60" style="padding-top:30px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>1. Develop the structure</strong><br /><br />The text structure is the core, to which you gradually add details.<br /><br />It's hard to read a text with a poor and illogical structure. If the reasoning is patchy, even the most brilliant arguments will be mixed up. On the other hand, structured texts are easy to read, to navigate through, and to memorize. A reader moves on from one part to another, finding answers to their questions and getting rid of the mental haze. A poor structure will only make the haze "thicker".</div> </div> </div> </div> </div> <div id="rec250201084" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="218">  <div class="t005"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_4 t-prefix_2"><div class="t005__text t-text t-text_md" field="text"><strong style="font-size: 22px;">Logical</strong><strong style="font-size: 18px;"> </strong><br /><br /><ul><li><span style="font-weight: 300; font-size: 22px;">The offer: Leather bags</span></li><li><span style="font-weight: 300; font-size: 22px;">For whom: For fashionable people</span></li><li><span style="font-weight: 300; font-size: 22px;">The advantages: Great quality</span></li><li><span style="font-weight: 300; font-size: 22px;">The proof: Handmade</span></li><li><span style="font-weight: 300; font-size: 22px;">And who are you: Professional seamstresses</span></li><li><span style="font-weight: 300; font-size: 22px;">Buy the bag: Well, OK</span></li></ul></div></div> <div class="t-col t-col_4 "><div class="t005__text t-text t-text_md" field="text2"><strong style="font-size: 22px;">Hazy </strong><br /><br /><ul><li><span style="font-size: 22px; font-weight: 300;">Buy the bag: Which bag?</span></li><li><span style="font-size: 22px; font-weight: 300;">And who are you: Professional seamstresses</span></li><li><span style="font-size: 22px; font-weight: 300;">For whom: For fashionable people</span></li><li><span style="font-size: 22px; font-weight: 300;">The advantages: the quality's just perfect</span></li><li><span style="font-size: 22px; font-weight: 300;">The offer: Leather bags</span></li><li><span style="font-size: 22px; font-weight: 300;">The proof: Ot's handmade</span></li></ul></div></div> </div> </div> </div> </div> <div id="rec250201085" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">To shape the text structure, use the questions of personas. Group them by their meaning, and think of some logical order of answering, so that you finally get a structured narrative. Add mandatory parts: your personal story and your offer briefly described in 1-2 sentences.</div> </div> </div> </div> </div> <div id="rec250201086" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201086 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201086 .t396__filter {height:110px;}#rec250201086 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201086 .t396__artboard,#rec250201086 .t396__filter,#rec250201086 .t396__carrier {}#rec250201086 .t396__filter {}#rec250201086 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201086 .t396__artboard,#rec250201086 .t396__filter,#rec250201086 .t396__carrier {}#rec250201086 .t396__filter {}#rec250201086 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201086 .t396__artboard,#rec250201086 .t396__filter,#rec250201086 .t396__carrier {height:100px;}#rec250201086 .t396__filter {}#rec250201086 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201086 .t396__artboard,#rec250201086 .t396__filter,#rec250201086 .t396__carrier {height:90px;}#rec250201086 .t396__filter {}#rec250201086 .t396__carrier {background-attachment:scroll;}}#rec250201086 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201086 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201086 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201086" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201086"></div> <div class="t396__filter" data-artboard-recid="250201086"></div> <div class='t396__elem tn-elem tn-elem__2502010861508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201086');});});</script>  </div> <div id="rec250201087" class="r t-rec t-rec_pt_60 t-rec_pb_75" style="padding-top:60px;padding-bottom:75px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 22px; font-weight: 400;">That's the structure of Alex's landing page:</span></div> </div> </div> </div> </div> <div id="rec250201088" class="r t-rec" style=" " data-animationappear="off" data-record-type="131">  <div class="t123"> <div class="t-container_100 "> <div class="t-width t-width_100 ">  <style> #rec39221348 .t431__table { font-family: tildasans; font-size: 16px; line-heght: 1 } </style>  </div> </div> </div> </div> <div id="rec250201089" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#ebf6fa; " data-record-type="431" data-bg-color="#ebf6fa">   <div class="t431"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2 t431__tdscale_1 t-text t-text_sm t-align_left t431__withoutmobilescroll"> <div class="t431__wrapper-for-mobile"> <div class="t431__table-wrapper" data-auto-correct-mobile-width="false"> <table class="t431__table " data-table-width="70%;30%" width="100%"> </table> </div> </div> <div class="t431__data-part1" data-auto-correct-mobile-width="false" style="display: none"></div> <div class="t431__data-part2" data-auto-correct-mobile-width="false" style="display: none">What is it?;The offer Why should I learn it? What's the outcome?;About the course I have no relevant experience. Will I be able to learn anything? Can you teach me work at no-budget?;Who is this course for? Why should I buy this course? There are many similar courses.;Advantages of the course What's the outcome? How the learning process is organized? Will there be home assignments?; Learning format Why should I trust the author? Can you prove the author has practical experience?; About the author. About other courses and previous conferences I don't want to buy the course immediately. Try to convince me. Are there any free materials?;Free webinar, blog posts How can I buy it?;The purchase options, subscriptions</div> </div> </div> </div> <style>#rec250201089 .t431 .t431__th{border-width:1px 1px 1px 1px;background:#ebf6fa;border-color:#000000;}#rec250201089 .t431 .t431__td{border-width:1px 1px;vertical-align:;border-color:#adadad;color:#000000;}#rec250201089 .t431 .t431__oddrow{background:#ebf6fa}#rec250201089 .t431 .t431__evenrow{background:#ebf6fa}#rec250201089 .t431 .t431__btnwrapper a{color:#ffffff;border:0px solid #000000;background-color:#000000;border-radius:21px;-moz-border-radius:21px;-webkit-border-radius:21px;}</style> <script>t_onReady(function() {t_onFuncLoad('t431_init',function() {t431_init(250201089);});});</script> </div> <div id="rec250201090" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">If you want to add some product-related information that was not covered in the questions, don't hesitate to do it. No one knows your product better than you do.</div> </div> </div> </div> </div> <div id="rec250201091" class="r t-rec t-rec_pb_0" style="padding-bottom:0px; " data-record-type="215"> <a name="offer" style="font-size:0;"></a> </div> <div id="rec250201092" class="r t-rec t-rec_pt_75 t-rec_pb_60" style="padding-top:75px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>2. Write an offer</strong><br /><br />Offer is what you're selling. It's the essence of your website described in 1-2 sentences. If you leave nothing but the offer and the "Purchase" button on your website, it would still work.</div> </div> </div> </div> </div> <div id="rec250201093" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-animationappear="off" data-record-type="670">  <div class="t670"> <div class="t-slds" style="visibility: hidden;"> <div class="t-container t-slds__main"> <ul class="t-slds__arrow_container t-slds__arrow_container-outside"> <li class="t-slds__arrow_wrapper t-slds__arrow_wrapper-left" data-slide-direction="left"> <button type="button" class="t-slds__arrow t-slds__arrow-left t-slds__arrow-withbg" aria-controls="carousel_250201093" aria-disabled="false" aria-label="Previous slide" style="width: 40px; height: 40px;background-color: rgba(214,214,214,1);"> <div class="t-slds__arrow_body t-slds__arrow_body-left" style="width: 9px;"> <svg role="presentation" focusable="false" style="display: block" viewBox="0 0 9.3 17" xmlns="http://www.w3.org/2000/svg" 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</div> </div> </div> </div> <div class="t-slds__item" data-slide-index="9" role="group" aria-roledescription="slide" aria-hidden="false" aria-label="9 of 9"> <div class="t-width t-width_9 t-margin_auto" itemscope itemtype="http://schema.org/ImageObject"> <div class="t-slds__wrapper t-align_center"> <meta itemprop="image" content="https://static.tildacdn.com/tild3034-3665-4261-a638-616237636462/Offer_3.png"> <div class="t670__imgwrapper" bgimgfield="gi_img__8"> <div class="t-slds__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild3034-3665-4261-a638-616237636462/Offer_3.png" style="background-image: url('https://static.tildacdn.com/tild3034-3665-4261-a638-616237636462/Offer_3.png');"></div> <div class="t670__separator" data-slider-image-width="860" data-slider-image-height="550"></div> </div> </div> </div> </div> </div> </div> <ul class="t-slds__bullet_wrapper"> <li class="t-slds__bullet t-slds__bullet_active" data-slide-bullet-for="1"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 1" aria-current="true" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="2"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 2" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="3"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 3" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="4"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 4" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="5"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 5" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="6"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 6" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="7"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 7" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="8"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 8" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="9"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 9" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> <div class="t-slds__caption t-col t-col_8 t-prefix_2 t-slds__caption-active" data-slide-caption="1"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__0">Fresh products delivery: https://muylocal.es</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="2"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__1">Fully-furnished apartments: https://thecubes.ch/en</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="3"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__2">Art classes for kids: https://www.kalademy.com</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="4"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__3">Tracking service in the United States: https://hotwaytrucking.com</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="5"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__4">Rubbish removal service in the UK: https://rubbish-collectors.co.uk</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="6"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__5">Instagram hashtag service: https://hash-master.io</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="7"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__6">Company builder: https://bridgemaker.com</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="8"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__7">Social media ad creatives database: https://desigio.online</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="9"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__8">Sound isolation earplugs: https://getsilence.com</div> </div> </div> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('250201093',false);});});</script> <style>#rec250201093 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec250201093 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> <style> #rec250201093 .t-slds__descr{font-size:16px;color:#000000;font-family:'garamond-premier-pro';}</style> </div> <div id="rec250201094" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">To prepare an offer, answer the following questions, "What is it?" and "Why do we need it?" Go back to your personas: what are their aims and what benefits do they expect from your product?<br /><br />Use the competitor analysis table to identify your strongest point and put it into the offer. If there are any time limits or discounts, add them as well.</div> </div> </div> </div> </div> <div id="rec250201095" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201095 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201095 .t396__filter {height:110px;}#rec250201095 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201095 .t396__artboard,#rec250201095 .t396__filter,#rec250201095 .t396__carrier {}#rec250201095 .t396__filter {}#rec250201095 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201095 .t396__artboard,#rec250201095 .t396__filter,#rec250201095 .t396__carrier {}#rec250201095 .t396__filter {}#rec250201095 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201095 .t396__artboard,#rec250201095 .t396__filter,#rec250201095 .t396__carrier {height:100px;}#rec250201095 .t396__filter {}#rec250201095 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201095 .t396__artboard,#rec250201095 .t396__filter,#rec250201095 .t396__carrier {height:90px;}#rec250201095 .t396__filter {}#rec250201095 .t396__carrier {background-attachment:scroll;}}#rec250201095 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201095 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201095 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201095" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201095"></div> <div class="t396__filter" data-artboard-recid="250201095"></div> <div class='t396__elem tn-elem tn-elem__2502010951508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201095');});});</script>  </div> <div id="rec250201096" class="r t-rec t-rec_pt_60 t-rec_pb_105" style="padding-top:60px;padding-bottom:105px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><div style="font-size: 22px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 22px;">Alex writes an offer:</span><br /><br /><span style="font-weight: 400; font-size: 22px;">How to plan a conference. Online course with home tasks for PR managers and entrepreneurs</span></div></div> </div> </div> </div> </div> <div id="rec275148807" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">A guide to creating a Unique Selling Proposition:</div> </div> </div> </div> </div> <div id="rec250201098" class="r t-rec t-rec_pt_30 t-rec_pb_105" style="padding-top:30px;padding-bottom:105px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="https://tilda.education/en/articles-offer" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title">Creating a Unique Selling Proposition (USP) For a Website</div> </div> </div> </a> </div> </div> </div> </div> <div id="rec250201099" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>3. Write a copy</strong><br /><br />The competitor analysis helped us understand your strong and weak points, and the target audience analysis revealed what concerns and questions your website visitors might have. Now we can use this information to write a persuasive text.</div> </div> </div> </div> </div> <div id="rec250201100" class="r t-rec t-rec_pt_90 t-rec_pb_0 t-screenmin-480px" style="padding-top:90px;padding-bottom:0px; " data-record-type="530" data-screen-min="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6332-3562-4364-b838-303735646538/Nikita_Obukhov_2021.jpg"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild6332-3562-4364-b838-303735646538/Nikita_Obukhov_2021.jpg" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild6332-3562-4364-b838-303735646538/Nikita_Obukhov_2021.jpg');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Nikita Obukhov</strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630"><a href="https://tilda.cc/" target="_blank" style="font-size: 14px;">Tilda</a> <span style="font-size: 14px;">Founder and CEO</span></div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">Don't write your text right on the website. Use Google Docs or Microsoft Word. Working in a text editor is much easier—you can change the layout, swap text sections, delete extra information. Use Google Docs to share the document with your colleagues if you work as a team. They can add comments saying that the text is good or too wordy, and suggest their variants.</div> </div> </div> </li> </ul> </div> <style>.t-review-social-links{line-height:0px;}.t-review-social-links__wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-ms-flex-wrap:wrap;flex-wrap:wrap;width:auto;}.t-review-social-links{margin-top:15px;}.t-review-social-links__item{padding:0px 4px;}.t-review-social-links__item svg{width:20px;height:20px;}.t-review-social-links__wrapper_round .t-review-social-links__item svg{width:23px;height:23px;}.t-review-social-links__item:first-child{padding-left:0px;}@media screen and (max-width:960px){.t-review-social-links__item{margin-bottom:3px;}}@media screen and (max-width:640px){.t-review-social-links{margin-top:13px;}.t-review-social-links__item{padding:0px 3px;}.t-review-social-links__item svg{width:17px;height:17px;}.t-review-social-links__wrapper_round 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Don't overdo with complicated phrases. Take a question, give the answer, and provide evidence. Don't forget to prove everything you talk about. If you say the product is nice, show some real photos.</div> </div> </div> </div> </div> <div id="rec250201103" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201103 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201103 .t396__filter {height:110px;}#rec250201103 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201103 .t396__artboard,#rec250201103 .t396__filter,#rec250201103 .t396__carrier {}#rec250201103 .t396__filter {}#rec250201103 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201103 .t396__artboard,#rec250201103 .t396__filter,#rec250201103 .t396__carrier {}#rec250201103 .t396__filter {}#rec250201103 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201103 .t396__artboard,#rec250201103 .t396__filter,#rec250201103 .t396__carrier {height:100px;}#rec250201103 .t396__filter {}#rec250201103 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201103 .t396__artboard,#rec250201103 .t396__filter,#rec250201103 .t396__carrier {height:90px;}#rec250201103 .t396__filter {}#rec250201103 .t396__carrier {background-attachment:scroll;}}#rec250201103 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201103 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201103 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201103" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201103"></div> <div class="t396__filter" data-artboard-recid="250201103"></div> <div class='t396__elem tn-elem tn-elem__2502011031508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201103');});});</script>  </div> <div id="rec250201104" class="r t-rec t-rec_pt_60 t-rec_pb_75" style="padding-top:60px;padding-bottom:75px;background-color:#ebf6fa; " data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 22px; font-weight: 400;">Alex starts writing a text by answering the following questions:</span></div> </div> </div> </div> </div> <div id="rec250201105" class="r t-rec" style=" " data-animationappear="off" data-record-type="131">  <div class="t123"> <div class="t-container_100 "> <div class="t-width t-width_100 ">  <style> #rec39221427 .t431__table { font-family: tildasans; font-size: 16px; line-heght: 1 } </style>  </div> </div> </div> </div> <div id="rec250201106" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#ebf6fa; " data-record-type="431" data-bg-color="#ebf6fa">   <div class="t431"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2 t431__tdscale_1 t-text t-text_sm t-align_left t431__withoutmobilescroll"> <div class="t431__wrapper-for-mobile"> <div class="t431__table-wrapper" data-auto-correct-mobile-width="false"> <table class="t431__table " data-table-width="20%;55%;25%" width="100%"> </table> </div> </div> <div class="t431__data-part1" data-auto-correct-mobile-width="false" style="display: none">Question;Answer; Proof</div> <div class="t431__data-part2" data-auto-correct-mobile-width="false" style="display: none">What is it?;A course for anyone who wants to learn how to plan conferences, seminars, and celebrations. What's the problem?;Many people think the most important thing is to find good speakers. In fact, the key is to prepare a cost sheet and not to break the budget.;Provide an example of a proper cost sheet, available for download. Who will benefit from it and how?;Useful for self-employed PR and marketing professionals and event planners. You'll learn how to find locations, choose contractors, prepare cost sheets.;Statistics, or a testimonial from the person who has worked with Alex. How the learning process is organized?;Remote learning. You get the lessons and home tasks. I'll be checking your homework and will be giving comments during the webinars. The webinar recordings will be sent to you by email, so it's not necessary to start on time (though it's quite useful). You can ask questions during a webinar.;Photos from similar events, the webinar recording, an example of a student's homework with comments. Who's the author?;The author is Alex. 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It would be perfect if they're part of your target audience. Ask whether the text was easy to read or if they had to read some parts several times to get the sense. Did they want to share it with other people? Were they happy or sad while reading the text? Ask them to describe their emotions. What did they understand? 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</div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Ira Smirnova </strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630">Customer Experience Director at <a href="https://tilda.cc/" target="_blank">Tilda</a></div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">Send the final version of the text to some of your friends. 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.t530__descr{padding-top:10px;}#rec250201108 .t530__text{font-size:18px;padding-top:30px;}</style> </div> <div id="rec250201109" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Check out the guide to writing a landing page copy:</div> </div> </div> </div> </div> <div id="rec250201110" class="r t-rec t-rec_pt_30 t-rec_pb_105" style="padding-top:30px;padding-bottom:105px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="http://tilda.education/articles-how-to-write-text-for-landing" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title">How to Write Landing Page Copy That Converts</div> </div> </div> </a> </div> </div> </div> </div> <div id="rec250201112" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>4. Optimize your text for SEO</strong><br /><br />An optimized website is easier to find on the Internet. Someone types "<em>leather bags with prints </em>" and comes across your landing page with such bags in search results. To achieve this effect, upgrade your website through technical optimization and text optimization.<br /><br />Technical, or SEO optimization helps search engine robots find and index the webpage. Pages with better indexing are easier to find on Google and other search engines. The Tilda websites optimization is simple, no programming skills are required. Check our guide:</div> </div> </div> </div> </div> <div id="rec250201113" class="r t-rec t-rec_pt_60 t-rec_pb_45" style="padding-top:60px;padding-bottom:45px; " data-record-type="374">  <div class="t374"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <a class="t374__link" href="https://help.tilda.ws/search-engine" target="_blank"> <div class="t374__wrapper"> <div class="t374__col t374__col-left"> <svg role="presentation" imgfield="img" width="30px" height="30px" viewBox="0 0 30 30"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="t374__svg" transform="translate(1.000000, 1.000000)"> <circle cx="14.2" cy="14.1" r="14.1"></circle> <path d="M12.1,19.9 L17.7,14.3 L12.1,8.7"></path> </g> </g> </svg> </div> <div class="t374__col"> <div class="t374__title t-text t-text_sm" field="title"><div style="font-size: 22px;" data-customstyle="yes"><span style="font-size: 22px;">Guide to SEO: Promoting your website online</span></div></div> </div> </div> </a> </div> </div> </div> </div> <div id="rec250201114" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Text optimization implies adding keywords to the text. These are words and phrases that people use to find products like yours on the Internet. They are important for us as keywords can change a visual appearance and a structure of the website. Use Google Trends to evaluate keyword potential. For example, this table shows popular searches for your topic that are worth considering.</div> </div> </div> </div> </div> <div id="rec250201115" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3236-3731-4266-b736-636434633831/Screen_Shot_2020-11-.png"> <img class="t-img t-width t107__width t-width_6" src="https://static.tildacdn.com/tild3236-3731-4266-b736-636434633831/Screen_Shot_2020-11-.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec250201116" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The keywords will be noticed faster by search robots if they're added to the headings. "Buy a leather bag", "A leather bag shop", for example. Another good key is "<em>cross body leather bags</em>". If you're selling such bags, you can make a separate section for them on the website.<br /><br />Single out several popular keys and use them in the text. In this case, the more the better. However, when you see that a keyword appears too often and your text looks unnatural—get rid of it. Neither readers nor search systems like the texts oversaturated with keywords.</div> </div> </div> </div> </div> <div id="rec250201117" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="372">  <div class="t372"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t-divider t372__line " style="background-color: #fdec00;width: 100px;height: 8px;"></div> <div field="text" class="t372__text t-text t-text_md t-text_weight_plus"><div style="line-height: 46px;" data-customstyle="yes"><span style="font-size: 36px; font-weight: 400;">SEO might not bring immediate results (if any at all). Writing "buy a bag" ten times in your text would not rate it first in search results. But the chances of finding it via search engines will increase.</span> </div></div> </div> </div> </div> </div> <div id="rec250201118" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">All right, we now have the landing page structure and its copy. You've already selected all the images and additional materials, such as videos, presentations, certificates, etc. In the next part, we'll put it all together to make a landing page prototype.</div> </div> </div> </div> </div> <div id="rec250201119" class="r t-rec t-rec_pt_90 t-rec_pb_120" style="padding-top:90px;padding-bottom:120px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong>Practice</strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 22px;">1. Group the questions of personas and develop a text structure based on these questions.</span><br /><br /><span style="font-weight: 400; font-size: 22px;"> 2. Write an offer. Decide what your offer is and how it can help your clients.</span><br /><br /><span style="font-weight: 400; font-size: 22px;"> 3. Write a text answering all the questions. Think of some proofs to what you write about.</span><br /><br /><span style="font-weight: 400; font-size: 22px;">Select the keywords for your website copy using Google Trends.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201120" class="r t-rec t-rec_pt_105" style="padding-top:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="396" data-bg-color="#ebf6fa">  <style>#rec250201120 .t396__artboard {height:110px;background-color:#ebf6fa;}#rec250201120 .t396__filter {height:110px;}#rec250201120 .t396__carrier{height:110px;background-position:center center;background-attachment:scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width:1199px) {#rec250201120 .t396__artboard,#rec250201120 .t396__filter,#rec250201120 .t396__carrier {}#rec250201120 .t396__filter {}#rec250201120 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:959px) {#rec250201120 .t396__artboard,#rec250201120 .t396__filter,#rec250201120 .t396__carrier {}#rec250201120 .t396__filter {}#rec250201120 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:639px) {#rec250201120 .t396__artboard,#rec250201120 .t396__filter,#rec250201120 .t396__carrier {height:100px;}#rec250201120 .t396__filter {}#rec250201120 .t396__carrier {background-attachment:scroll;}}@media screen and (max-width:479px) {#rec250201120 .t396__artboard,#rec250201120 .t396__filter,#rec250201120 .t396__carrier {height:90px;}#rec250201120 .t396__filter {}#rec250201120 .t396__carrier {background-attachment:scroll;}}#rec250201120 .tn-elem[data-elem-id="1508950669447"]{z-index:1;top:4px;left:calc(50% - 50px + 0px);width:100px;height:100px;}#rec250201120 .tn-elem[data-elem-id="1508950669447"] .tn-atom {border-radius:3000px;background-color:#ffffff;background-position:center center;background-size:cover;background-repeat:no-repeat;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {}@media screen and (max-width:959px) {}@media screen and (max-width:639px) {#rec250201120 .tn-elem[data-elem-id="1508950669447"] {top:4px;left:calc(50% - 50px + 0.5px);width:91px;height:84px;}}@media screen and (max-width:479px) {}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="250201120" data-artboard-screens="320,480,640,960,1200" data-artboard-height="110" data-artboard-valign="center" data-artboard-height-res-320="90" data-artboard-height-res-480="100"> <div class="t396__carrier" data-artboard-recid="250201120"></div> <div class="t396__filter" data-artboard-recid="250201120"></div> <div class='t396__elem tn-elem tn-elem__2502011201508950669447' data-elem-id='1508950669447' data-elem-type='shape' data-field-top-value="4" data-field-left-value="0" data-field-height-value="100" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="" data-field-leftunits-value="" data-field-heightunits-value="" data-field-widthunits-value="" data-field-top-res-480-value="4" data-field-left-res-480-value="0.5" data-field-height-res-480-value="84" data-field-width-res-480-value="91"> <div class='tn-atom' style="background-image:url('https://static.tildacdn.com/tild6437-3337-4266-a438-366137383133/__127.svg');"> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('250201120');});});</script>  </div> <div id="rec250201121" class="r t-rec t-rec_pt_60 t-rec_pb_45" style="padding-top:60px;padding-bottom:45px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="106" data-bg-color="#ebf6fa">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><span style="font-size: 22px; font-weight: 400;">Alex started writing a text. In the margins, he takes notes about additional files he might need to attach.</span></div> </div> </div> </div> </div> <div id="rec250201122" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="3" data-bg-color="#ebf6fa">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6331-3930-4466-b236-303635366564/Doc_1.png"> <a class="t107__link" href="https://docs.google.com/document/d/1e3N2zesH8S-FQgKbkGaH9M_E-VQ-POKrfZv-i2yYwBQ/edit?usp=sharing" target="_blank"> <img class="t-img t-width t107__width t-width_9" src="https://static.tildacdn.com/tild6331-3930-4466-b236-303635366564/Doc_1.png" imgfield="img" alt=""> </a> <div class="t-container_8"> <div class="t-col t-col_8 t107__title t-text" field="title" itemprop="name"><span style="font-size: 18px;">Click the image to open the document, or open </span><a href="https://docs.google.com/document/d/1e3N2zesH8S-FQgKbkGaH9M_E-VQ-POKrfZv-i2yYwBQ/edit?usp=sharing" target="_blank" style="font-size: 18px;">this link</a></div> </div> </div> </div> </div> <div id="rec250201123" class="r t-rec t-rec_pt_120 t-rec_pb_45" style="padding-top:120px;padding-bottom:45px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Prototyping</h2> </div> </div> </div> <style> #rec250201123 .t225__uptitle{text-transform:uppercase;}#rec250201123 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201123 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec250201123 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201124" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="127">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text">Assume that a prototype, or a wireframe, is a website map. It provides a schematic view of all the content: Structure, text, images, videos, and links.</div> </div> </div> </div> <style> #rec250201124 .t119__preface{font-family:'TildaSans';opacity:1;}@media screen and (min-width:480px){#rec250201124 .t119__preface{font-size:30px;}}</style> </div> <div id="rec250201125" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">The easiest way is to lay out a prototype on paper. Also, there is dedicated software for making wireframes, such as a cloud-based <a href="https://gomockingbird.com/home" target="_blank" rel="noreferrer noopener">Mockingbird</a> (you can use it directly in the browser), or <a href="https://www.axure.com/" target="_blank" rel="noreferrer noopener">Axure</a>, an app to be installed on your desktop. They are used by professional designers to design and test websites, applications, and programs. But you can easily prototype a one-page website on a piece of paper.<br /><br /><strong style="font-size: 22px;">Prototypes have two main purposes:</strong></div> </div> </div> </div> </div> <div id="rec250201126" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Arranging the content of a webpage to decide where we put the text, where goes the image gallery, and where we attach a link to the presentation. It's impossible to keep it all in mind—you'll definitely forget something.</div> </div> </div> </div> </div> </div> </div> <div id="rec250201127" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="373">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text">Testing the arrangement of elements: are they logically structured? Is the order of information convenient?</div> </div> </div> </div> </div> </div> </div> <div id="rec250201128" class="r t-rec t-rec_pt_60 t-rec_pb_60" style="padding-top:60px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">Now it's time to put the structure of our website on paper.</div> </div> </div> </div> </div> <div id="rec250201129" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-record-type="3">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3534-3163-4164-a436-363136643938/Prototype_map_1.png"> <img class="t-img t-width t107__widthauto" src="https://static.tildacdn.com/tild3534-3163-4164-a436-363136643938/Prototype_map_1.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec250201130" class="r t-rec t-rec_pt_15 t-rec_pb_60" style="padding-top:15px;padding-bottom:60px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md "><strong>Advice: </strong>Don't make a prototype that is too wide. The width should be 5-6 cm (2-2.5 inches) if using A4 paper; this way you'll have the entire webpage depicted on one sheet and you'll clearly see the structure.<br /><br />Each point in the structure corresponds to one prototype level. On the web page, they'll transform into sections.</div> </div> </div> </div> </div> <div id="rec250201131" class="r t-rec t-rec_pt_0 t-rec_pb_15 t-screenmin-480px" style="padding-top:0px;padding-bottom:15px; " data-record-type="530" data-screen-min="480px">  <div class="t530"> <ul role="list" class="t530__container t-container"> <li class="t530__col t-item t-col t-col_8 t-prefix_2 t-list__item "> <div class="t-cell t-valign_top" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild6364-6163-4236-a230-373332383538/Nikita_Obukhov_2021.jpg"> <div class="t530__bgimg t-bgimg" data-original="https://static.tildacdn.com/tild6364-6163-4236-a230-373332383538/Nikita_Obukhov_2021.jpg" bgimgfield="li_img__1478014691630" style=" background-image: url('https://static.tildacdn.com/tild6364-6163-4236-a230-373332383538/Nikita_Obukhov_2021.jpg');"> <div class="t530__bubble-tail" style="border-color: #f5f5f5 #f5f5f5 transparent transparent;"></div> </div> </div> <div class="t530__cell t-cell t-valign_top"> <div class="t530__bubble t530__bubble_left" style="background: #f5f5f5;"> <div class="t530__name t-name t-name_xs" field="li_title__1478014691630"><strong>Nikita Obukhov</strong></div> <div class="t530__descr t-descr t-descr_xxs" field="li_descr__1478014691630"><a href="https://tilda.cc/" target="_blank">Tilda</a> Founder and CEO</div> <div class="t530__text t-text t-text_xs" field="li_text__1478014691630">Think in screens. 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class="t-slds__bullet t-slds__bullet_active" data-slide-bullet-for="1"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 1" aria-current="true" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="2"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 2" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="3"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 3" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="4"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 4" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="5"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 5" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="6"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 6" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="7"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 7" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="8"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 8" style="background-color: #c7c7c7;"></button> </li> <li class="t-slds__bullet " data-slide-bullet-for="9"> <button type="button" class="t-slds__bullet_body" aria-label="Go to slide 9" style="background-color: #c7c7c7;"></button> </li> </ul> <div class="t-slds__caption__container"> <div class="t-slds__caption t-col t-col_8 t-prefix_2 t-slds__caption-active" data-slide-caption="1"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__0">The cover. Thicker lines stand for a heading. Thin lines mark a brief description. Short lines on top are the menu.</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="2"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__1">Images are marked with crossed rectangulars. Text bits are marked with straight lines.</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="3"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__2">Image gallery — a crossed rectangular and control elements </div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="4"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__3">If you have a full-screen image, properly indicate its location on the prototype, edge to edge</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="5"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__4">Key features: a schematic view of icons and the text in columns</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="6"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__5">Videos are usually marked with a triangle </div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="7"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__6">Text in columns. Bold lines mark subheadings</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="8"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__7">Client reviews: photos and text</div> </div> </div> <div class="t-slds__caption t-col t-col_8 t-prefix_2 " data-slide-caption="9"> <div class="t-slds__caption_wrapper t-align_center" style="border-color: #ffffff;"> <div class="t-slds__descr t-descr t-descr_xxs" data-redactor-notoolbar="yes" field="gi_descr__8">Buttons and forms are more or less similar to their real view </div> </div> </div> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t670_init',function() {t670_init('250201136',false);});});</script> <style>#rec250201136 .t-slds__bullet_active .t-slds__bullet_body{background-color:#222 !important;}#rec250201136 .t-slds__bullet:hover .t-slds__bullet_body{background-color:#222 !important;}</style> <style> #rec250201136 .t-slds__title{font-family:'TildaSans';}#rec250201136 .t-slds__descr{font-size:16px;color:#000000;}</style> </div> <div id="rec250201137" class="r t-rec t-rec_pt_75 t-rec_pb_105" style="padding-top:75px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">When a prototype's finished, it's time to go back to the task list that you've made using the Jobs to be Done method. Make sure this scheme helps users complete all the scenarios. 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He's a professional event planner.</span><br /><br /><span style="font-weight: 300; font-size: 18px;">Alex understands that a simple announcement of the course will not be sufficient for his target audience. The course program should be placed closer to the beginning where the users expect to find it.</span></div> </div> </div> </div> </div> <div id="rec250201140" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#ebf6fa; " data-animationappear="off" data-record-type="3" data-bg-color="#ebf6fa">  <div class="t107"> <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"> <meta itemprop="image" content="https://static.tildacdn.com/tild3130-3962-4165-b530-346431613363/Prototype_map_2.png"> <img class="t-img t-width t107__widthauto" src="https://static.tildacdn.com/tild3130-3962-4165-b530-346431613363/Prototype_map_2.png" imgfield="img" alt=""> </div> </div> </div> <div id="rec250201141" class="r t-rec t-rec_pt_105 t-rec_pb_0" style="padding-top:105px;padding-bottom:0px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">As a result, you should get a comprehensive map of your website, where you can see the text, the order of the blocks, and additional files. The last thing is to color the prototype–and then your website is practically finished.<br /><br />Changing a prototype is easier that changing the actual website, that's why you shouldn't neglect prototyping.</div> </div> </div> </div> </div> <div id="rec250201142" class="r t-rec t-rec_pt_90 t-rec_pb_0" style="padding-top:90px;padding-bottom:0px; " data-record-type="248">  <div class="t220"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t220__textwrapper" style="background-color:#fff654;"> <div style=""> <div class="t220__title t-heading t-heading_sm" field="title"><strong>Practice </strong></div> <div field="text" class="t220__text t-text t-text_md "><div style="line-height: 34px;" data-customstyle="yes"><span style="font-size: 22px; font-weight: 400;">1. Lay down a website structure on an A4 page or in a wireframe software: One structural part stands for one section of a page.</span><br /><br /><span style="font-size: 22px; font-weight: 400;"> 2. Indicate the locations of text, photos, videos, and other files.</span><br /><br /><span style="font-size: 22px; font-weight: 400;"> 3. If it is possible to replace some of the text with visual aids—pictures or videos—do so.</span><br /><br /><span style="font-size: 22px; font-weight: 400;"> 4. Choose one persona and guide it through the prototype. Do they have any questions?</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201143" class="r t-rec t-rec_pt_120 t-rec_pb_45" style="padding-top:120px;padding-bottom:45px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <h2 class="t225__title t-title t-title_md t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title">Landing Page Design</h2> </div> </div> </div> <style> #rec250201143 .t225__uptitle{text-transform:uppercase;}#rec250201143 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201143 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec250201143 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201144" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="127">  <div class="t119"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div class="t119__preface t-descr" field="text"><span style="font-weight: 400;">We finally reached the design stage to find out that design is not the key.</span></div> </div> </div> </div> <style> #rec250201144 .t119__preface{font-family:'TildaSans';opacity:1;}@media screen and (min-width:480px){#rec250201144 .t119__preface{font-size:30px;}}</style> </div> <div id="rec250201145" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px; " data-record-type="106">  <div class="t004"> <div class="t-container "> <div class="t-col t-col_8 t-prefix_2"> <div field="text" class="t-text t-text_md ">That's right—people will buy your course or bags not because you have a nice website. They'll buy your product as they believe that the course can help them earn more and that your bags are nice and durable. The purpose of design is to demonstrate the product. If something distracts attention from the product, it should be removed immediately as it is bad design.<br /><br />Chapter 4 of this course is fully dedicated to landing page design as well as <a href="http://blog-en.tilda.cc/" target="_blank" rel="noreferrer noopener">some of our blog posts</a>. Check it out before you move on.<br /><br />That's it. In the next chapter, we'll break down the anatomy of a landing page: Starting with the first website image down to social media icons in the footer.</div> </div> </div> </div> </div> <div id="rec250201146" class="r t-rec t-rec_pt_105 t-rec_pb_60" style="padding-top:105px;padding-bottom:60px;background-color:#fff654; " data-record-type="255" data-bg-color="#fff654">  <div class="t225"> <div class="t-container t-align_left"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">Homework</div> </div> </div> </div> <style> #rec250201146 .t225__uptitle{text-transform:uppercase;}#rec250201146 .t225__title{font-weight:700;}@media screen and (min-width:900px){#rec250201146 .t225__title{font-size:56px;}}@media screen and (min-width:900px){#rec250201146 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201147" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">1</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><div style="font-size: 22px;" data-customstyle="yes"><span style="font-size: 22px; font-weight: 400;">Make a list of your competitors. Write down their strong and weak points in a table. What are the things you like about their websites and what would you change?</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201148" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">2</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 22px; font-weight: 400;">Create 3-4 personas for your website. Who are they? In which way is your product useful for them?</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201149" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">3</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-weight: 400; font-size: 22px;">Make a list of tasks the users can solve on your website.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201150" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">4</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><div style="font-size: 22px;" data-customstyle="yes"><span style="font-weight: 400; font-size: 22px;">Lay out the structure of your landing page. Check if it meets the needs of personas.</span></div></div> </div> </div> </div> </div> </div> </div> <div id="rec250201151" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">5</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 22px; font-weight: 400;">Write your website copy. Tell a story about your product in your own words. Why should people buy it?</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201152" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">6</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 22px; font-weight: 400;">Write an offer.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201153" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">7</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-weight: 400; font-size: 22px;">Make a list of keywords for your website.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201154" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">8</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-size: 22px; font-weight: 400;">Draw a prototype on paper. Mark the locations of images, video, and links. Check if the prototype is logical and consistent.</span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201155" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#fff654; " data-record-type="373" data-bg-color="#fff654">  <div class="t373"> <div class="t-container"> <div class="t-col t-col_8 t-prefix_2"> <div class="t373__wrapper"> <div class="t373__col"> <div class="t373__circle " style="border: 0px solid #000; "> <div class="t373__title t-title" field="number" style="">9</div> </div> </div> <div class="t373__col"> <div class="t373__text t-text t-text_md" field="text"><span style="font-weight: 400; font-size: 22px;">Choose the cover image for your website. </span></div> </div> </div> </div> </div> </div> </div> <div id="rec250201156" class="r t-rec t-rec_pt_105 t-rec_pb_45" style="padding-top:105px;padding-bottom:45px; " data-record-type="37">  <div class="t022 t-align_center"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_6 t-prefix_3"> <div class="t022__text t-text t-text_sm" field="text"><div style="font-size: 26px;" data-customstyle="yes"><span style="line-height: 22px; font-size: 26px;">Did you find this chapter useful? </span><br /><span style="line-height: 22px; font-size: 26px;">Share it with friends!</span></div></div> </div> </div> </div> </div> </div> <div id="rec250201157" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="151"> <div class="t-container_100 t014" style=""> <div style="position: relative; right: 50%; float: right;"> <div style="position: relative; z-index: 1; right: -50%;" class="t014__circle-xxl t014__transp-black"> <script type="text/javascript" src="ya-share.js" charset="utf-8" async="async"></script> <div class="ya-share2" data-access-token:facebook="" data-yashareL10n="en" data-services="facebook,twitter" data-counter=""></div> </div> </div> </div> </div> <div id="rec250201158" class="r t-rec t-rec_pt_0 t-rec_pb_90" style="padding-top:0px;padding-bottom:90px; " data-record-type="37">  <div class="t022 t-align_center"> <div class="t-container"> <div class="t-row"> <div class="t-col t-col_6 t-prefix_3"> <div class="t022__text t-text t-text_sm" field="text">Text: Phillip Brazgovsky<br />Illustrations and design: Julia Zass</div> </div> </div> </div> </div> </div> <div id="rec250201159" class="r t-rec" style=" " data-record-type="126">  <div class="t118"> <div class="t-container"> <div class="t-col t-col_12 "> <hr class="t-divider t118__line" style="background-color:#000000;opacity:0.2;"> </div> </div> </div> </div> <div id="rec250201160" class="r t-rec t-rec_pt_90 t-rec_pb_75" style="padding-top:90px;padding-bottom:75px; " data-record-type="255">  <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title">Read other chapters of the coursebook:</div> </div> </div> </div> <style> #rec250201160 .t225__uptitle{text-transform:uppercase;}#rec250201160 .t225__title{font-weight:600;}@media screen and (min-width:900px){#rec250201160 .t225__title{font-size:38px;line-height:1.4;}}@media screen and (min-width:900px){#rec250201160 .t225__descr{font-size:32px;}}</style> </div> <div id="rec250201161" class="r t-rec t-rec_pt_0 t-rec_pb_75" style="padding-top:0px;padding-bottom:75px; " data-animationappear="off" data-record-type="404">   <div class="t404"> <div class="t-container"> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="https://tilda.education/en/courses/landing-page/understanding-main-principles/"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild6534-3763-4363-b137-623966333231/__129.png" style="background-image: url('https://static.tildacdn.com/tild6534-3763-4363-b137-623966333231/__129.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">Chapter 1. The Basics of a Landing Page</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="http://tilda.education/en/courses/landing-page/landing-page-anatomy/"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild6361-3935-4165-b466-333766623334/__2_224.png" style="background-image: url('https://static.tildacdn.com/tild6361-3935-4165-b466-333766623334/__2_224.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">Chapter 3. Landing Page Anatomy: Functional Elements</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="http://tilda.education/en/courses/landing-page/landing-page-design-principles/"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild3266-6235-4638-a431-626130646136/__2-3_-47.png" style="background-image: url('https://static.tildacdn.com/tild3266-6235-4638-a431-626130646136/__2-3_-47.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">Chapter 4. Landing Page Design Principles</div> </div> </a> </div> <div class="t404__col t-col t-col_3 t-align_left "> <a class="t404__link" href="https://tilda.education/en/courses/landing-page/improve-landing-page-performance/"> <div class="t404__imgbox"> <div class="t404__img t-bgimg" data-original="https://static.tildacdn.com/tild6666-6466-4039-a437-303363323231/Frame_103_1.png" style="background-image: url('https://static.tildacdn.com/tild6666-6466-4039-a437-303363323231/Frame_103_1.png');"></div> <div class="t404__separator"></div> </div> <div class="t404__textwrapper "> <div class="t404__title t-heading t-heading_xs">Chapter 5. How to Improve Landing Page Performance</div> </div> </a> </div> </div><div class="t-container"> </div> </div> <script>t_onReady(function() {var rec=document.getElementById('rec250201161');if(rec) {t_onFuncLoad('t404_unifyHeights',function() {t404_unifyHeights('250201161');window.addEventListener('resize',t_throttle(function() {t404_unifyHeights('250201161');},200));});if(typeof jQuery!=='undefined') {$('.t404').on('displayChanged',function() {t404_unifyHeights('250201161');});} else if(rec.querySelector('.t404')) {rec.querySelector('.t404').addEventListener('displayChanged',function() {t_onFuncLoad('t404_unifyHeights',function() {t404_unifyHeights('250201161');});});} window.onload=function() {t404_unifyHeights('250201161');};}});</script> <style> #rec250201161 .t404__uptitle{text-transform:uppercase;}#rec250201161 .t404__title{font-size:22px;font-weight:600;font-family:'TildaSans';}</style> <style> #rec250201161 .t404__tag{text-transform:uppercase;}#rec250201161 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class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-animationappear="off" data-record-type="607">  <div class="t607 t607__middle-pos" style=" margin-right:20px;"> <ul class="t607__list"> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec250200982"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">Competitor Analysis</div> <div class="t607__dot" style=" border: 2px solid #dbdbdb; width:13px; height:13px; "></div> </a> </li> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec250201016"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">Target Audience Analysis</div> <div class="t607__dot" style=" border: 2px solid #dbdbdb; width:13px; height:13px; "></div> </a> </li> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec250201068"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">Writing a Landing Page Copy</div> <div class="t607__dot" style=" border: 2px solid #dbdbdb; width:13px; height:13px; "></div> </a> </li> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec250201123"> <div class="t607__tooltip t-descr t-descr_xs" style="background:#292929; line-height:2.5; border-radius:3px; color:#ffffff;font-size:14px;font-weight:600; right:33px;">Prototyping</div> <div class="t607__dot" style=" border: 2px solid #dbdbdb; width:13px; height:13px; "></div> </a> </li> <li class="t607__list_item" style="padding:12.5px 0;"> <a class="t-menu__link-item" href="#rec250201143"> <div class="t607__tooltip t-descr t-descr_xs" 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