Gen AI Can Help Retailers Defy China’s Economic Slowdown

<!DOCTYPE html> <html lang="en" id="html" data-toggler=".off-canvas-menu--active" dir="ltr" data-generated-at="11/23/2024 10:47:37 PM"> <head prefix="og: http://ogp.me/ns# article: http://ogp.me/ns/article# profile: http://ogp.me/ns/profile#"> <title>Gen AI Can Help Retailers Defy China’s Economic Slowdown | Bain & Company</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="format-detection" content="telephone=no" /> <meta name="google" content="notranslate" /> <meta name="description" content="This year’s Singles Day festival should herald a generative AI acceleration in Chinese retail." /> <meta name="keywords" /> <meta property="fb:app_id" content="" /> <meta property="og:type" content="article" /> <meta property="article:author" content="https://www.bain.com/our-team/james-yang/" /> <meta property="article:author" content="https://www.bain.com/our-team/kelly-liu/" /> <meta property="article:author" content="https://www.bain.com/our-team/melanie-sanders/" /> <meta property="article:section" content="Brief" /> <meta property="article:tag" content="Advanced Analytics" /> <meta property="article:tag" content="Artificial Intelligence" /> <meta property="article:tag" content="Artificial Intelligence Insights" /> <meta property="article:tag" content="Retail" /> <meta property="article:tag" content="Retail Holiday Newsletter" /> <meta property="article:published_time" content="2024-10-29T22:30:00.0000000+00:00" /> <meta property="article:modified_time" content="2024-11-07T16:31:58.0000000+00:00" /> <meta property="og:title" content="Gen AI Can Help Retailers Defy China’s Economic Slowdown " /> <meta property="og:description" content="This year’s Singles Day festival should herald a generative AI acceleration in Chinese retail." /> <meta property="og:image" content="https://www.bain.com/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_16-9.jpg" /> <meta property="og:url" content="https://www.bain.com/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" /> <meta property="og:site_name" content="Bain" /> <meta property="og:locale" content="en" /> <meta name="twitter:title" content="Gen AI Can Help Retailers Defy China’s Economic Slowdown " /> <meta name="twitter:site" content="Bain" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="This year’s Singles Day festival should herald a generative AI acceleration in Chinese retail." /> <meta name="twitter:image" content="https://www.bain.com/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_16-9.jpg" /> <meta name="twitter:url" content="https://www.bain.com/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" /> <link rel="canonical" href="https://www.bain.com/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" /> <link rel="alternate" href="https://www.bain.com/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" hreflang="en" /> <link rel="alternate" href="https://www.bain.com/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" hreflang="x-default" /> <link rel="shortcut icon" href="/globalassets/site-settings-imagery/favicon-32x32.png" type="image/x-icon" /> <link rel="apple-touch-icon" sizes="114×114" href="/Static/images/icons/apple-touch-icon-114x114-precomposed.png" /> <link rel="apple-touch-icon-precomposed" sizes="114×114" href="/Static/images/icons/apple-touch-icon-114x114-precomposed.png" /> <link rel="apple-touch-icon" sizes="120×120" href="/Static/images/icons/apple-touch-icon-120x120.png" /> <link rel="apple-touch-icon-precomposed" sizes="120×120" href="/Static/images/icons/apple-touch-icon-120x120-precomposed.png" /> <link rel="apple-touch-icon" sizes="128×128" href="/Static/images/icons/apple-touch-icon-128x128.png" /> <link rel="apple-touch-icon-precomposed" sizes="128×128" href="/Static/images/icons/apple-touch-icon-128x128.png" /> <link rel="apple-touch-icon" sizes="144×144" href="/Static/images/icons/apple-touch-icon-144x144-precomposed.png" /> <link rel="apple-touch-icon-precomposed" sizes="144×144" href="/Static/images/icons/apple-touch-icon-144x144-precomposed.png" /> <link rel="apple-touch-icon" sizes="152×152" href="/Static/images/icons/apple-touch-icon-152x152.png" /> <link rel="apple-touch-icon-precomposed" sizes="152×152" href="/Static/images/icons/apple-touch-icon-152x152-precomposed.png" /> <link rel="apple-touch-icon" sizes="176×176" href="/Static/images/icons/apple-touch-icon-176x176-precomposed.png" /> <link rel="apple-touch-icon-precomposed" sizes="176×176" href="/Static/images/icons/apple-touch-icon-176x176-precomposed.png" /> <link rel="apple-touch-icon" sizes="180×180" href="/Static/images/icons/apple-touch-icon-180x180-precomposed.png" /> <link rel="apple-touch-icon-precomposed" sizes="180×180" href="/Static/images/icons/apple-touch-icon-180x180-precomposed.png" /> <link rel="apple-touch-icon" sizes="192×192" href="/Static/images/icons/apple-touch-icon-192x192.png" /> <link rel="apple-touch-icon-precomposed" sizes="192×192" href="/Static/images/icons/apple-touch-icon-192x192.png" /> <link rel="apple-touch-icon" sizes="57×57" href="/Static/images/icons/apple-touch-icon-57x57-precomposed.png" /> <link rel="apple-touch-icon-precomposed" sizes="57×57" href="/Static/images/icons/apple-touch-icon-57x57-precomposed.png" /> <link rel="apple-touch-icon" sizes="72×72" href="/Static/images/icons/apple-touch-icon-72x72-precomposed.png" /> <link rel="apple-touch-icon-precomposed" sizes="72×72" href="/Static/images/icons/apple-touch-icon-72x72-precomposed.png" /> <link rel="apple-touch-icon" sizes="76×76" href="/Static/images/icons/apple-touch-icon-76x76.png" /> <link rel="apple-touch-icon-precomposed" sizes="76×76" href="/Static/images/icons/apple-touch-icon-76x76-precomposed.png" /> <link rel="apple-touch-icon" href="/Static/images/icons/apple-touch-icon-180x180-precomposed.png" /> <link rel="apple-touch-icon-precomposed" href="/Static/images/icons/apple-touch-icon-180x180-precomposed.png" /> <link rel="stylesheet" href="/static/bain.com/v-638671888620000000/css/style.css" media="all" /> <style> #consent_blackbar { z-index: 99; } </style> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A=" type="text/javascript" src='https://consent.trustarc.com/notice?domain=bain.com&c=teconsent&text=true&gtm=1&js=nj&noticeType=bb&language=en&cookieLink=https%3a%2f%2fwww.bain.com%2fabout%2fcookie-policy%2f&privacypolicylink=https%3a%2f%2fwww.bain.com%2fabout%2fprivacy%2f '></script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A=" src=/Bundles/JS/v-638671885940000000.js></script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> var appInsights = window.appInsights || function (config) { function t(config) { i[config] = function () { var t = arguments; i.queue.push(function () { i[config].apply(i, t) }) } } var i = { config: config }, u = document, e = window, o = "script", s = "AuthenticatedUserContext", h = "start", c = "stop", l = "Track", a = l + "Event", v = l + "Page", r, f; setTimeout(function () { var t = u.createElement(o); t.src = config.url || "https://az416426.vo.msecnd.net/scripts/a/ai.0.js"; t.defer = true; u.getElementsByTagName(o)[0].parentNode.appendChild(t) }); try { i.cookie = u.cookie } catch (y) { } for (i.queue = [], r = ["Event", "Exception", "Metric", "PageView", "Trace", "Dependency"]; r.length;)t("track" + r.pop()); return t("set" + s), t("clear" + s), t(h + a), t(c + a), t(h + v), t(c + v), t("flush"), config.disableExceptionTracking || (r = "onerror", t("_" + r), f = e[r], e[r] = function (config, t, u, e, o) { var s = f && f(config, t, u, e, o); return s !== !0 && i["_" + r](config, t, u, e, o), s }), i }({ instrumentationKey: "bdc675f2-b87f-4ed1-b880-97d5820d69e1", sdkExtension: "a" }); window.appInsights = appInsights; appInsights.queue && appInsights.queue.length === 0 && appInsights.trackPageView(); </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> window.dataLayer = window.dataLayer || []; window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'pageID', 'pageID': '2333365' }); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'userALUM', 'eCode': '' }); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'user', 'user': '' }); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event': 'userEXT', 'userEXT': 'False' }); </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> //Adding Trustarc - GTM Listener var __dispatched__ = {}; var __i__ = self.postMessage && setInterval(function () { if (self.PrivacyManagerAPI && __i__) { var apiObject = { PrivacyManagerAPI: { action: "getConsentDecision", timestamp: new Date().getTime(), self: "bain.com" } }; self.top.postMessage(JSON.stringify(apiObject), "*"); __i__ = clearInterval(__i__); } }, 50); self.addEventListener("message", function (e, d) { try { if (e.data && (d = JSON.parse(e.data)) && (d = d.PrivacyManagerAPI) && d.capabilities && d.action == "getConsentDecision") { var newDecision = self.PrivacyManagerAPI.callApi("getGDPRConsentDecision", "bain.com").consentDecision; if (newDecision && __dispatched__ && Object.keys(__dispatched__).length) { var oldConsent = Object.keys(__dispatched__).toString().trim(); var newConsent = newDecision.toString().trim(); if (oldConsent !== newConsent) { var isReloadRequired = IsReloadRequired(__dispatched__, newDecision); userConsentAction("en", oldConsent, isReloadRequired); } } newDecision && newDecision.forEach(function (label) { if (!__dispatched__[label]) { self.dataLayer && self.dataLayer.push({ "event": "GDPR Pref Allows " + label }); __dispatched__[label] = 1; } }); } } catch (xx) { } }); </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> function getGAData() { var consent = hasDomainConsent("en", "1"); if (consent) { getGoogleAnalyticsWithGTM("GTM-T4RLV4B", allowAdCookieStorage("1", "2")); } else { deleteAllCookies(); if ("True" == "False") { getGoogleAnalyticsWithoutGTM("UA-7229296-1"); } } } function updateGAData(language, oldConsent, isReloadRequired) { var noticeBehaviorCookie = getCookie("notice_behavior"); var gdprPreferenceCookie = getCookie("notice_gdpr_prefs"); var isExpressed = noticeBehaviorCookie.includes('expressed'); //RED-15652 part 2 deleting all cookies when user moves from advertisement to other consent if (!isStringEmpty(gdprPreferenceCookie) && !gdprPreferenceCookie.includes('2') && oldConsent.includes(3)) { deleteAllCookies(); } //For non EU users if (noticeBehaviorCookie.includes('implied')) { if (!isStringEmpty(gdprPreferenceCookie) && !gdprPreferenceCookie.includes('1')) { deleteAllCookies(); } else if (!isStringEmpty(gdprPreferenceCookie) && gdprPreferenceCookie.includes('1') && !oldConsent.includes(2)) { getGoogleAnalyticsWithGTM("GTM-T4RLV4B", allowAdCookieStorage("1", "2")); } } //For EU users and German language else if (isExpressed || language.equals('de')) { if (!isStringEmpty(gdprPreferenceCookie) && gdprPreferenceCookie.includes('1')) { getGoogleAnalyticsWithGTM("GTM-T4RLV4B", allowAdCookieStorage("1", "2")); } } if (isReloadRequired) { window.location.reload(); } } (function ($) { getGAData(); // Runs GA code based on cookies })(jQuery); </script> <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A=" type='text/javascript' id='vwoCode'> var hasVWOConsent = hasDomainConsent("en", "1"); if (hasVWOConsent) { window._vwo_code || (function () { var account_id = parseInt(628728), version = 2.1, settings_tolerance = 2000, hide_element = 'body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important;transition:none !important;', /* DO NOT EDIT BELOW THIS LINE */ f = false, w = window, d = document, v = d.querySelector('#vwoCode'), cK = '_vwo_' + account_id + '_settings', cc = {}; try { var c = JSON.parse(localStorage.getItem('_vwo_' + account_id + '_config')); cc = c && typeof c === 'object' ? c : {} } catch (e) { } var stT = cc.stT === 'session' ? w.sessionStorage : w.localStorage; code = { nonce: v && v.nonce, use_existing_jquery: function () { return typeof use_existing_jquery !== 'undefined' ? use_existing_jquery : undefined }, library_tolerance: function () { return typeof library_tolerance !== 'undefined' ? library_tolerance : undefined }, settings_tolerance: function () { return cc.sT || settings_tolerance }, hide_element_style: function () { return '{' + (cc.hES || hide_element_style) + '}' }, hide_element: function () { if (performance.getEntriesByName('first-contentful-paint')[0]) { return '' } return typeof cc.hE === 'string' ? cc.hE : hide_element }, getVersion: function () { return version }, finish: function (e) { if (!f) { f = true; var t = d.getElementById('_vis_opt_path_hides'); if (t) t.parentNode.removeChild(t); if (e) (new Image).src = 'https://dev.visualwebsiteoptimizer.com/ee.gif?a=' + account_id + e } }, finished: function () { return f }, addScript: function (e) { var t = d.createElement('script'); t.type = 'text/javascript'; if (e.src) { t.src = e.src } else { t.text = e.text } v && t.setAttribute('nonce', v.nonce); d.getElementsByTagName('head')[0].appendChild(t) }, load: function (e, t) { var n = this.getSettings(), i = d.createElement('script'), r = this; t = t || {}; if (n) { i.textContent = n; d.getElementsByTagName('head')[0].appendChild(i); if (!w.VWO || VWO.caE) { stT.removeItem(cK); r.load(e) } } else { var o = new XMLHttpRequest; o.open('GET', e, true); o.withCredentials = !t.dSC; o.responseType = t.responseType || 'text'; o.onload = function () { if (t.onloadCb) { return t.onloadCb(o, e) } if (o.status === 200 || o.status === 304) { _vwo_code.addScript({ text: o.responseText }) } else { _vwo_code.finish('&e=loading_failure:' + e) } }; o.onerror = function () { if (t.onerrorCb) { return t.onerrorCb(e) } _vwo_code.finish('&e=loading_failure:' + e) }; o.send() } }, getSettings: function () { try { var e = stT.getItem(cK); if (!e) { return } e = JSON.parse(e); if (Date.now() > e.e) { stT.removeItem(cK); return } return e.s } catch (e) { return } }, init: function () { if (d.URL.indexOf('__vwo_disable__') > -1) return; var e = this.settings_tolerance(); w._vwo_settings_timer = setTimeout(function () { _vwo_code.finish(); stT.removeItem(cK) }, e); var t; if (this.hide_element() !== 'body') { t = d.createElement('style'); var n = this.hide_element(), i = n ? n + this.hide_element_style() : '', r = d.getElementsByTagName('head')[0]; t.setAttribute('id', '_vis_opt_path_hides'); v && t.setAttribute('nonce', v.nonce); t.setAttribute('type', 'text/css'); if (t.styleSheet) t.styleSheet.cssText = i; else t.appendChild(d.createTextNode(i)); r.appendChild(t) } else { t = d.getElementsByTagName('head')[0]; var i = d.createElement('div'); i.style.cssText = 'z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background: white !important;'; i.setAttribute('id', '_vis_opt_path_hides'); i.classList.add('_vis_hide_layer'); t.parentNode.insertBefore(i, t.nextSibling) } var o = window._vis_opt_url || d.URL, s = 'https://dev.visualwebsiteoptimizer.com/j.php?a=' + account_id + '&u=' + encodeURIComponent(o) + '&vn=' + version; if (w.location.search.indexOf('_vwo_xhr') !== -1) { this.addScript({ src: s }) } else { this.load(s + '&x=true') } } }; w._vwo_code = code; code.init(); })(); } </script>  <script defer nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A=" src="/static/bain.com/v-638671888620000000/js/js-bottom.js"></script> </head> <body class="" id="body" data-toggler=".off-canvas-menu--active" > <div id="consent_blackbar"></div> <a class="skiplink focus-only" href="#maincontent">Skip to Content</a> <div id="nav-anchor"></div> <header id="site-header" class="header" data-sticky-container dir="ltr"> <div data-delay-toggle data-control-elements="[data-nav-menu-control], [data-site-search-control]" data-class-toggle="menu-open" data-remove-on-click-out="true" data-delay-time="0" data-reverse="true" class="header__wrapper expanded" data-top-anchor="nav-anchor" data-navigation data-scroll-dependent data-sticky data-sticky-on="small" data-stick-to="top" data-margin-top="0"> <section class="header__tophat"> <nav class="utility-navigation__wrapper utility-navigation__wrapper--new-careers"> <section class="utility-navigation row column"> <div class="large-12 column utility-navigation__content"> <div class="utility-navigation__left"> <ul class="primary-nav__level-one"> <li> <a href="#" aria-label="Offices" data-toggle="utility-nav-offices" data-nav-menu-control class="career-utility-black-color" > Offices </a> <section class="utility-megamenu dropdown-pane" id="utility-nav-offices" data-dropdown data-v-offset=11 data-close-on-click="true" data-auto-focus="false"> <div class="column"> <div class="large-12 column utility-megamenu__content"> <div class="utility-megamenu__close"> <button data-toggle="utility-nav-offices" data-nav-menu-control> Close <span class="icon-close"></span></button> </div> <div class="utility-megamenu__title"> <h4 class="">Offices</h4> </div> <div class="utility-megamenu__areas"> <div class="utility-megamenu__regions"> <h5 class="">North & Latin America</h5> <div> <section> <ul> <li> <a href="/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </section> </div> </div> <div class="utility-megamenu__regions"> <h5 class="">Europe & Africa</h5> <div> <section> <ul> <li> <a href="/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/offices/dusseldorf/" aria-label="Dusseldorf">Dusseldorf</a> </li> <li> <a href="/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/offices/london/" aria-label="London">London</a> </li> <li> <a href="/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/offices/munich/" aria-label="Munich">Munich</a> </li> <li> <a href="/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/offices/vienna/" aria-label="Vienna">Vienna</a> </li> <li> <a href="/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/offices/zurich/" aria-label="Zurich">Zurich</a> </li> </ul> </section> </div> <h5><a href=/offices/middle-east/>Middle East</a></h5> <div> <section> <ul> <li> <a href="/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </section> </div> </div> <div class="utility-megamenu__regions"> <h5 class="">Asia & Australia</h5> <div> <section> <ul> <li> <a href="/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/offices/seoul/" aria-label="Seoul">Seoul</a> </li> <li> <a href="/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </section> </div> </div> </div> <div class="utility-megamenu__cta"> <a href="/about/offices/" aria-label="See all offices" target="" class="textlink textlink--cta">See all offices</a> </div> </div> </div> </section> </li> <li > <a href="/about/alumni-services/" aria-label="Alumni" class="no-caret career-utility-black-color">Alumni</a> </li><li > <a href="/about/media-center/" aria-label="Media Center" target="_top" class="no-caret career-utility-black-color">Media Center</a> </li><li > <a href="/subscribe/" aria-label="Subscribe" class="no-caret career-utility-black-color">Subscribe</a> </li><li > <a href="/about/contact-us/" aria-label="Contact" target="_top" class="no-caret career-utility-black-color">Contact</a> </li> </ul> </div> <div class="utility-navigation__right"> <ul> <li> <a href="#" aria-label="Global | English" data-toggle="utility-nav-languages" data-nav-menu-control class="career-utility-black-color" > <span class="icon-globe"></span> Global | English </a> <section class="dropdown-pane utility-megamenu utility-megamenu--language" id="utility-nav-languages" data-dropdown data-v-offset=11 data-close-on-click="true" data-auto-focus="false"> <div class="column"> <div class="large-12 column utility-megamenu__content"> <div class="utility-megamenu__close"> <button data-toggle="utility-nav-languages" data-nav-menu-control> Close <span class="icon-close"></span></button> </div> <div class="utility-megamenu__title"> <h4 class="">Select your region and language</h4> </div> <div class="utility-megamenu__areas"> <div class="utility-megamenu__regions"> <h5 class="">Global</h5> <div> <section> <ul> <li> <a href="/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Global (English)" target="" data-visibility-id="utility-lang-message_en" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--global"></i> Global <span>(English)</span> </a> </li> </ul> </section> </div> </div> <div class="utility-megamenu__regions"> <h5 class="">North & Latin America</h5> <div> <section> <ul> <li> <a href="/pt-br/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Brazil (Português)" target="" data-visibility-id="utility-lang-message_pt-br" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet brazil-icon"></i> Brazil <span>(Português)</span> </a> </li> <li> <a href="/es-ar/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Argentina (Español)" target="" data-visibility-id="utility-lang-message_es-ar" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet argentina-icon"></i> Argentina <span>(Español)</span> </a> </li> <li> <a href="/es-cl/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Chile (Español)" target="" data-visibility-id="utility-lang-message_es-cl" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet chile-icon"></i> Chile <span>(Español)</span> </a> </li> <li> <a href="/es-co/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Colombia (Español)" target="" data-visibility-id="utility-lang-message_es-co" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet columbia-icon"></i> Colombia <span>(Español)</span> </a> </li> </ul> </section> </div> </div> <div class="utility-megamenu__regions"> <h5 class="">Europe, Middle East, & Africa</h5> <div> <section> <ul> <li> <a href="/fr/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="France (Français)" target="" data-visibility-id="utility-lang-message_fr" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet france-icon"></i> France <span>(Français)</span> </a> </li> <li> <a href="/de/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="DACH Region (Deutsch)" target="" data-visibility-id="utility-lang-message_de" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH Region <span>(Deutsch)</span> </a> </li> <li> <a href="/it/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Italy (Italiano)" target="" data-visibility-id="utility-lang-message_it" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet italy-icon"></i> Italy <span>(Italiano)</span> </a> </li> <li> <a href="/es-es/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Spain (Español)" target="" data-visibility-id="utility-lang-message_es-es" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet spain-icon"></i> Spain <span>(Español)</span> </a> </li> <li> <a href="/el/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Greece (Elliniká)" target="" data-visibility-id="utility-lang-message_el" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet greece-icon"></i> Greece <span>(Elliniká)</span> </a> </li> </ul> </section> </div> </div> <div class="utility-megamenu__regions"> <h5 class="">Asia & Australia</h5> <div> <section> <ul> <li> <a href="http://www.bain.cn/" title="China (中文版)" target="_blank" data-visibility-id="utility-lang-message_zh" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet china-icon"></i> China <span>(中文版)</span> <span class="icon-external-link"></span> </a> </li> <li> <a href="/ko/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Korea (한국어)" target="" data-visibility-id="utility-lang-message_ko" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet korea-icon"></i> Korea <span>(한국어)</span> </a> </li> <li> <a href="/ja/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Japan (日本語)" target="" data-visibility-id="utility-lang-message_ja" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet japan-icon"></i> Japan <span>(日本語)</span> </a> </li> </ul> </section> </div> </div> </div> </div> </div> </section> </li> <li> <a href="#" data-toggle="js-red-folder-megamenu" data-nav-menu-control data-nav-red-folder-menu-control class="career-utility-black-color"> <span class="icon-folder"></span>Saved items <span class="red-folder-count-container" data-red-folder-count-container>(<span class="red-folder-count" data-red-folder-count>0</span>)</span> </a> <section class="red-folder empty dropdown-pane" id="js-red-folder-megamenu" data-dropdown data-close-on-click="true" data-auto-focus="true" data-allow-overlap="true" data-v-offset="11"> <div class="column"> <div class="large-12 column utility-megamenu__content"> <div class="red-folder__full"> <div class="large-12 column red-folder__content" data-bookmark-container data-count="0"></div> <a href="/about/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark" class="textlink textlink--cta">Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> </div> <section class="red-folder-empty"> <span class="icon-folder-open" id="icon-folder-open"></span> <h4 class="">You have no saved items.</h4> <p>Bookmark content that interests you and it will be saved here for you to read or share later.</p> <div class="red-folder-empty__btns"> <a href="/insights/" class="btn">Explore Bain Insights</a> </div> </section> </div> </div> </section> </li> </ul> </div> </div> </section> </nav> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> //script to handle search for career utility (function () { var utilitySearchInput = document.querySelector('#utility-search-input'); var iconSearch = document.querySelector('.icon-search'); var clickableIconSearch = document.querySelector('.clickable-icon-search'); if (clickableIconSearch != null) { clickableIconSearch.addEventListener('click', function () { document.querySelector('.utility-navigation__search-form').submit(); }); } if (utilitySearchInput != null && iconSearch != null && clickableIconSearch != null) { const observer = new MutationObserver((mutations) => { mutations.forEach((mutation) => { if (mutation.type === 'attributes' && mutation.attributeName === 'class') { if (mutation.target.className.includes('hide')) { clickableIconSearch.classList.add('hide'); iconSearch.classList.remove('hide'); } else { clickableIconSearch.classList.remove('hide'); iconSearch.classList.add('hide'); } } }); }); observer.observe(utilitySearchInput, { attributes: true }); } })(); </script> </section> <a class="primary-nav__overlay " data-toggle="html body" id="overlay_697" role="button" aria-label="Description of the overlay"></a> <div class="primary-nav__wrapper" id="nav-wrap" data-delay-toggle data-control-elements="[data-site-search-control]" data-class-toggle="search-active" data-delay-time="0"> <div class="column row"> <div class="primary-nav primary-nav--careers primary-nav--new-careers column "> <div class="primary-nav__off-canvas-menu "> <button id="js-hamburger-btn" class="js-hamburger-btn" role="button" aria-label="menu" data-toggle="html body"><span class="icon-bars"></span></button> <div class="off-canvas-menu off-canvas-menu--careers" id="off-canvas-menu" data-auto-close> <div class="off-canvas-menu__close"> <a href="#" data-toggle="off-canvas-menu body html overlay_697"><span class="icon-close"></span></a> </div> <div id="off-canvas-menu-container" data-scroll-to-top class="off-canvas-menu__container"> <nav class="off-canvas-menu__nav"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"><span class="icon-bars"></span></button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <ul class="primary-nav__level-one"> <li> <a href="#" id="nav-ac05ec63-6f5d-4503-9998-89d87281c5f8" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Industries</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-ac05ec63-6f5d-4503-9998-89d87281c5f8, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/industry-expertise/">Industries</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/industry-expertise/aerospace-defense-government-services/" aria-label="Aerospace & Defense">Aerospace & Defense</a> </li> <li> <a href="/industry-expertise/automotive/" aria-label="Automotive & Mobility">Automotive & Mobility</a> </li> <li> <a href="/industry-expertise/aviation/" aria-label="Aviation">Aviation</a> </li> <li> <a href="/industry-expertise/consumer-products/" aria-label="Consumer Products">Consumer Products</a> </li> <li> <a href="#" id="sub-nav-b3679160-3910-42f6-b3eb-507255af99f6" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Energy & Natural Resources</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-b3679160-3910-42f6-b3eb-507255af99f6, #sub-nav-b3679160-3910-42f6-b3eb-507255af99f6-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-b3679160-3910-42f6-b3eb-507255af99f6-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/energy-and-natural-resources/" aria-label="Energy & Natural Resources">Energy & Natural Resources</a> </h5> <ul> <li> <a href="/industry-expertise/agribusiness/" aria-label="Agribusiness">Agribusiness</a> </li> <li> <a href="/industry-expertise/chemicals/" aria-label="Chemicals">Chemicals</a> </li> <li> <a href="/industry-expertise/mining/" aria-label="Mining">Mining</a> </li> <li> <a href="/industry-expertise/oil-gas/" aria-label="Oil & Gas">Oil & Gas</a> </li> <li> <a href="/industry-expertise/utilities-renewables/" aria-label="Utilities & Renewables">Utilities & Renewables</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-ab82c579-7d54-46b0-9c25-ae17255dd40d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Financial Services</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-ab82c579-7d54-46b0-9c25-ae17255dd40d, #sub-nav-ab82c579-7d54-46b0-9c25-ae17255dd40d-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-ab82c579-7d54-46b0-9c25-ae17255dd40d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/financial-services/" aria-label="Financial Services">Financial Services</a> </h5> <ul> <li> <a href="/industry-expertise/financial-services/banking/" aria-label="Banking">Banking</a> </li> <li> <a href="/industry-expertise/financial-services/insurance/" aria-label="Insurance">Insurance</a> </li> <li> <a href="/industry-expertise/financial-services/card-payments/" aria-label="Payments">Payments</a> </li> <li> <a href="/industry-expertise/financial-services/wealth-asset-management/" aria-label="Wealth & Asset Management">Wealth & Asset Management</a> </li> <li> <a href="/industry-expertise/financial-services/fintech/" aria-label="Fintech">Fintech</a> </li> <li> <a href="/industry-expertise/financial-services/digital-assets-and-blockchain/" aria-label="Digital Assets and Blockchain">Digital Assets and Blockchain</a> </li> </ul> </div> </div> </li> <li> <a href="/industry-expertise/paper-packaging/" aria-label="Forest Products, Paper & Packaging">Forest Products, Paper & Packaging</a> </li> <li> <a href="#" id="sub-nav-09bdb9e0-85cb-4b43-8f05-68ed35242bb3" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Healthcare & Life Sciences</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-09bdb9e0-85cb-4b43-8f05-68ed35242bb3, #sub-nav-09bdb9e0-85cb-4b43-8f05-68ed35242bb3-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-09bdb9e0-85cb-4b43-8f05-68ed35242bb3-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/healthcare/" aria-label="Healthcare & Life Sciences">Healthcare & Life Sciences</a> </h5> <ul> <li> <a href="/industry-expertise/healthcare/pharmaceuticals/" aria-label="Pharmaceuticals">Pharmaceuticals</a> </li> <li> <a href="/industry-expertise/healthcare/medical-technology/" aria-label="Medical Technology">Medical Technology</a> </li> <li> <a href="/industry-expertise/healthcare/healthcare-payers/" aria-label="Healthcare Payers">Healthcare Payers</a> </li> <li> <a href="/industry-expertise/healthcare/healthcare-providers/" aria-label="Healthcare Providers and Services">Healthcare Providers and Services</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/industry-expertise/infrastructure-construction-building-products/" aria-label="Infrastructure & Construction">Infrastructure & Construction</a> </li> <li> <a href="/industry-expertise/industrial-machinery-equipment/" aria-label="Machinery & Equipment">Machinery & Equipment</a> </li> <li> <a href="#" id="sub-nav-75bf4758-232f-4419-987d-ad93fbde5477" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Media & Entertainment</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-75bf4758-232f-4419-987d-ad93fbde5477, #sub-nav-75bf4758-232f-4419-987d-ad93fbde5477-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-75bf4758-232f-4419-987d-ad93fbde5477-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/media-and-entertainment/" aria-label="Media & Entertainment">Media & Entertainment</a> </h5> <ul> <li> <a href="/industry-expertise/media-and-entertainment/bain-media-lab2/" aria-label="Media Lab">Media Lab</a> </li> </ul> </div> </div> </li> <li> <a href="/industry-expertise/metals/" aria-label="Metals">Metals</a> </li> <li> <a href="#" id="sub-nav-c587b55a-fea6-483f-b100-588ea705c2a7" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Private Equity</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-c587b55a-fea6-483f-b100-588ea705c2a7, #sub-nav-c587b55a-fea6-483f-b100-588ea705c2a7-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-c587b55a-fea6-483f-b100-588ea705c2a7-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/private-equity/" aria-label="Private Equity">Private Equity</a> </h5> <ul> <li> <a href="/industry-expertise/private-equity/due-diligence/" aria-label="Due Diligence">Due Diligence</a> </li> <li> <a href="/industry-expertise/private-equity/exit-planning/" aria-label="Exit Planning">Exit Planning</a> </li> <li> <a href="/industry-expertise/private-equity/firm-strategy-operations/" aria-label="Firm Strategy & Operations">Firm Strategy & Operations</a> </li> <li> <a href="/industry-expertise/private-equity/portfolio-value-creation/" aria-label="Portfolio Value Creation">Portfolio Value Creation</a> </li> </ul> </div> </div> </li> <li> <a href="/industry-expertise/real-estate/" aria-label="Real Estate">Real Estate</a> </li> <li> <a href="#" id="sub-nav-b482f550-55eb-4dd2-b847-b4945b47fca3" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Retail</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-b482f550-55eb-4dd2-b847-b4945b47fca3, #sub-nav-b482f550-55eb-4dd2-b847-b4945b47fca3-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-b482f550-55eb-4dd2-b847-b4945b47fca3-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/retail/" aria-label="Retail">Retail</a> </h5> <ul> <li> <a href="/industry-expertise/retail/grocery/" aria-label="Grocery">Grocery</a> </li> <li> <a href="/industry-expertise/retail/fashion-luxury/" aria-label="Fashion & Luxury">Fashion & Luxury</a> </li> <li> <a href="/industry-expertise/retail/restaurants/" aria-label="Restaurants">Restaurants</a> </li> <li> <a href="/industry-expertise/retail/advanced-retail-buying/" aria-label="Advanced Retail Buying">Advanced Retail Buying</a> </li> <li> <a href="/industry-expertise/retail/omnichannel-strategy/" aria-label="Omnichannel Strategy">Omnichannel Strategy</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-7d92ec3e-d11b-4c97-a4f6-b33a4fb6a25d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Social & Public Sector</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-7d92ec3e-d11b-4c97-a4f6-b33a4fb6a25d, #sub-nav-7d92ec3e-d11b-4c97-a4f6-b33a4fb6a25d-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-7d92ec3e-d11b-4c97-a4f6-b33a4fb6a25d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/social-impact-consulting/" aria-label="Social & Public Sector">Social & Public Sector</a> </h5> <ul> <li> <a href="/industry-expertise/social-impact-consulting/higher-education/" aria-label="Higher Education">Higher Education</a> </li> <li> <a href="/industry-expertise/social-impact-consulting/public-sector-government/" aria-label="Public Sector & Government">Public Sector & Government</a> </li> </ul> </div> </div> </li> <li> <a href="#" id="sub-nav-3e4ee509-31ae-4ab6-86c3-2bbc75d7c30d" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Technology</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-3e4ee509-31ae-4ab6-86c3-2bbc75d7c30d, #sub-nav-3e4ee509-31ae-4ab6-86c3-2bbc75d7c30d-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-3e4ee509-31ae-4ab6-86c3-2bbc75d7c30d-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/technology/" aria-label="Technology">Technology</a> </h5> <ul> <li> <a href="/industry-expertise/technology/cloud-computing/" aria-label="Cloud Computing">Cloud Computing</a> </li> <li> <a href="/industry-expertise/technology/hardware/" aria-label="Hardware">Hardware</a> </li> <li> <a href="/industry-expertise/technology/it-services/" aria-label="IT Services">IT Services</a> </li> <li> <a href="/industry-expertise/technology/semiconductors/" aria-label="Semiconductors">Semiconductors</a> </li> <li> <a href="/industry-expertise/technology/software/" aria-label="Software">Software</a> </li> </ul> </div> </div> </li> <li> <a href="#" id="sub-nav-77a650ec-ed5b-47d2-aecb-835784392ee2" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Telecommunications</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-77a650ec-ed5b-47d2-aecb-835784392ee2, #sub-nav-77a650ec-ed5b-47d2-aecb-835784392ee2-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-77a650ec-ed5b-47d2-aecb-835784392ee2-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/telecommunications/" aria-label="Telecommunications">Telecommunications</a> </h5> <ul> <li> <a href="/industry-expertise/telecommunications/capital-expenditure/" aria-label="Capital Expenditure">Capital Expenditure</a> </li> <li> <a href="/industry-expertise/telecommunications/digital-customer-experience/" aria-label="Telco Digital Transformation">Telco Digital Transformation</a> </li> </ul> </div> </div> </li> <li> <a href="#" id="sub-nav-af2d0575-6acc-40f2-be61-019852395ffe" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Transportation</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-af2d0575-6acc-40f2-be61-019852395ffe, #sub-nav-af2d0575-6acc-40f2-be61-019852395ffe-close, #nav-ac05ec63-6f5d-4503-9998-89d87281c5f8-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-af2d0575-6acc-40f2-be61-019852395ffe-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Industries</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/industry-expertise/transportation/" aria-label="Transportation">Transportation</a> </h5> <ul> <li> <a href="/industry-expertise/transportation/freight-logistics/" aria-label="Freight & Logistics">Freight & Logistics</a> </li> <li> <a href="/industry-expertise/transportation/public-transit/" aria-label="Public Transit">Public Transit</a> </li> </ul> </div> </div> </li> <li> <a href="/industry-expertise/travel-leisure/" aria-label="Travel & Leisure">Travel & Leisure</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-58b8835b-f2f6-43c8-a05e-13cab9ad9d2b" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Consulting Services</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-58b8835b-f2f6-43c8-a05e-13cab9ad9d2b, #nav-58b8835b-f2f6-43c8-a05e-13cab9ad9d2b-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-58b8835b-f2f6-43c8-a05e-13cab9ad9d2b-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/consulting-services/">Consulting Services</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/consulting-services/customer-strategy-and-marketing/customer-experience-transformation/" aria-label="Customer Experience">Customer Experience</a> </li> <li> <a href="/consulting-services/sustainability-corporate-responsibility/" aria-label="Sustainability">Sustainability</a> </li> <li> <a href="/consulting-services/strategy/next-business-building/" aria-label="Innovation">Innovation</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/consulting-services/mergers-acquisitions/" aria-label="M&A">M&A</a> </li> <li> <a href="/consulting-services/operations/" aria-label="Operations">Operations</a> </li> <li> <a href="/consulting-services/organization/" aria-label="People & Organization">People & Organization</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/industry-expertise/private-equity/" aria-label="Private Equity">Private Equity</a> </li> <li> <a href="/consulting-services/customer-strategy-and-marketing/" aria-label="Sales & Marketing">Sales & Marketing</a> </li> <li> <a href="/consulting-services/strategy/" aria-label="Strategy">Strategy</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/vector-digital/advanced-analytics/" aria-label="AI, Insights, and Solutions">AI, Insights, and Solutions</a> </li> <li> <a href="/consulting-services/transformation/" aria-label="Transformation">Transformation</a> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="/vector-digital/" aria-label="Digital" class="">Digital</a> </li> <li> <a href="#" id="nav-ed848e6f-4881-48e0-8cb1-bf56129276c3" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Insights</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-ed848e6f-4881-48e0-8cb1-bf56129276c3, #nav-ed848e6f-4881-48e0-8cb1-bf56129276c3-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-ed848e6f-4881-48e0-8cb1-bf56129276c3-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/insights/">Insights</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/insights/industry-insights/" aria-label="Industry Insights">Industry Insights</a> </li> <li> <a href="/insights/consulting-services-insights/" aria-label="Services Insights">Services Insights</a> </li> <li> <a href="/insights/books/" aria-label="Bain Books">Bain Books</a> </li> <li> <a href="/insights/topics/bain-webinars-expire/" aria-label="Webinars">Webinars</a> </li> <li> <a href="/about/bain-futures/" aria-label="Bain Futures ">Bain Futures </a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/insights/">View all Insights</a> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Featured topics</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/insights/topics/ai/" aria-label="Artificial Intelligence">Artificial Intelligence</a> </li> <li> <a href="/insights/topics/inflation/" aria-label="Managing Inflation">Managing Inflation</a> </li> <li> <a href="/insights/topics/volatility/" aria-label="Thriving Amid Volatility">Thriving Amid Volatility</a> </li> <li> <a href="/insights/topics/ceo-agenda/talent/" aria-label="The Talent Imperative">The Talent Imperative</a> </li> <li> <a href="/insights/topics/macro-trends/" aria-label="Macro Trends">Macro Trends</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/insights/topics/technology-report/" aria-label="Technology Report">Technology Report</a> </li> <li> <a href="/insights/topics/ceo-sustainability-guide/" aria-label="CEO's Guide to Sustainability">CEO's Guide to Sustainability</a> </li> <li> <a href="/insights/topics/gaming-report/" aria-label="Gaming Report">Gaming Report</a> </li> <li> <a href="/insights/m-and-a-midyear-report-2024-dealmakers-mine-multiple-sources-of-value/" aria-label="Midyear M&A Report ">Midyear M&A Report </a> </li> <li> <a href="/insights/topics/global-machinery-equipment-report/" aria-label="Machinery & Equipment Report">Machinery & Equipment Report</a> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/insights/topics/ceo-agenda/" aria-label="CEO Insights">CEO Insights</a> </li> <li> <a href="/insights/topics/cfo-insights/" aria-label="CFO Insights">CFO Insights</a> </li> <li> <a href="/insights/topics/coo-insights/" aria-label="COO Insights">COO Insights</a> </li> <li> <a href="/insights/topics/cio-insights/" aria-label="CIO Insights">CIO Insights</a> </li> <li> <a href="/insights/topics/cmo-insights/" aria-label="CMO Insights">CMO Insights</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/insights/featured-topics/" aria-label="View all featured topics">View all featured topics</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-c65daef8-2b46-49fe-851f-c52c9639d338" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">About</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-c65daef8-2b46-49fe-851f-c52c9639d338, #nav-c65daef8-2b46-49fe-851f-c52c9639d338-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-c65daef8-2b46-49fe-851f-c52c9639d338-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/about/">About</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/about/what-we-do/" aria-label="What We Do">What We Do</a> </li> <li> <a href="/about/what-we-believe/" aria-label="What We Believe">What We Believe</a> </li> <li> <a href="/about/our-people/" aria-label="Our People & Leadership">Our People & Leadership</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/client-results/" aria-label="Client Results">Client Results</a> </li> <li> <a href="/about/awards-recognition/" aria-label="Awards & Recognition">Awards & Recognition</a> </li> <li> <a href="/about/global-affiliations/" aria-label="Global Affiliations">Global Affiliations</a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-173d4b5a-083a-474f-bbc0-e36d47e249ca" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Diversity, Equity & Inclusion</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-173d4b5a-083a-474f-bbc0-e36d47e249ca, #sub-nav-173d4b5a-083a-474f-bbc0-e36d47e249ca-close, #-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-173d4b5a-083a-474f-bbc0-e36d47e249ca-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">About</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/about/further/diversity-equity-inclusion/" aria-label="Diversity, Equity & Inclusion">Diversity, Equity & Inclusion</a> </h5> <ul> <li> <a href="/about/further/diversity-equity-inclusion/dei-report/" aria-label="2024 Diversity, Equity, and Inclusion Report">2024 Diversity, Equity, and Inclusion Report</a> </li> <li> <a href="/about/further/diversity-equity-inclusion/dei-report/2023/" aria-label="2023 Diversity, Equity, and Inclusion Report">2023 Diversity, Equity, and Inclusion Report</a> </li> </ul> </div> </div> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/about/further/our-social-impact/" aria-label="Social Impact">Social Impact</a> </li> <li> <a href="/about/further/our-sustainability/" aria-label="Sustainability">Sustainability</a> </li> <li> <a href="/about/world-economic-forum/" aria-label="World Economic Forum">World Economic Forum</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/about/further/" aria-label="Learn more about Further">Learn more about Further</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-e190c8b4-6dd8-4b81-9ec7-dd39d80fc54c" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Careers</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-e190c8b4-6dd8-4b81-9ec7-dd39d80fc54c, #nav-e190c8b4-6dd8-4b81-9ec7-dd39d80fc54c-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-e190c8b4-6dd8-4b81-9ec7-dd39d80fc54c-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/careers/">Careers</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-96a06a74-f549-4ba9-a1cb-29f3d82d7886" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Work with Us</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-96a06a74-f549-4ba9-a1cb-29f3d82d7886, #sub-nav-96a06a74-f549-4ba9-a1cb-29f3d82d7886-close, #nav-e190c8b4-6dd8-4b81-9ec7-dd39d80fc54c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-96a06a74-f549-4ba9-a1cb-29f3d82d7886-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Careers</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/careers/work-with-us/" aria-label="Work with Us">Work with Us</a> </h5> <ul> <li> <a href="/careers/work-with-us/find-your-place/" aria-label="Find Your Place">Find Your Place</a> </li> <li> <a href="/careers/work-with-us/our-work-areas/" aria-label="Our Work Areas">Our Work Areas</a> </li> <li> <a href="/careers/work-with-us/integrated-teams/" aria-label="Integrated Teams">Integrated Teams</a> </li> <li> <a href="/careers/work-with-us/students/" aria-label="Students">Students</a> </li> <li> <a href="/careers/work-with-us/internships-programs/" aria-label="Internships & Programs">Internships & Programs</a> </li> <li> <a href="/careers/work-with-us/recruiting-events/" aria-label="Recruiting Events">Recruiting Events</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-b0c93cc4-c4fd-4e97-b58b-c39bc1b890d8" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Life at Bain</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-b0c93cc4-c4fd-4e97-b58b-c39bc1b890d8, #sub-nav-b0c93cc4-c4fd-4e97-b58b-c39bc1b890d8-close, #nav-e190c8b4-6dd8-4b81-9ec7-dd39d80fc54c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-b0c93cc4-c4fd-4e97-b58b-c39bc1b890d8-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Careers</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/careers/life-at-bain/" aria-label="Life at Bain">Life at Bain</a> </h5> <ul> <li> <a href="/careers/life-at-bain/supporting-your-growth/career-stories/" aria-label="Career Stories">Career Stories</a> </li> <li> <a href="/careers/life-at-bain/our-people/" aria-label="Our People">Our People</a> </li> <li> <a href="/careers/life-at-bain/where-we-work/" aria-label="Where We Work">Where We Work</a> </li> <li> <a href="/careers/life-at-bain/supporting-your-growth/" aria-label="Supporting Your Growth">Supporting Your Growth</a> </li> <li> <a href="/careers/life-at-bain/affinity-groups/" aria-label="Affinity Groups">Affinity Groups</a> </li> <li> <a href="/careers/life-at-bain/benefits/" aria-label="Benefits">Benefits</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/careers/impact-stories/" aria-label="Impact Stories">Impact Stories</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-e1935065-86db-4ebd-a0aa-a7c3357c14a6" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Hiring Process</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-e1935065-86db-4ebd-a0aa-a7c3357c14a6, #sub-nav-e1935065-86db-4ebd-a0aa-a7c3357c14a6-close, #nav-e190c8b4-6dd8-4b81-9ec7-dd39d80fc54c-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-e1935065-86db-4ebd-a0aa-a7c3357c14a6-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Careers</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/careers/hiring-process/" aria-label="Hiring Process">Hiring Process</a> </h5> <ul> <li> <a href="/careers/hiring-process/what-to-expect/" aria-label="What to Expect">What to Expect</a> </li> <li> <a href="/careers/hiring-process/interviewing/" aria-label="Interviewing">Interviewing</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__career-ctas primary-nav__career-ctas-hamburger"> <a href="/careers/find-a-role/" class="btn--pill-hamburger " data-ctabuttonclick="true">FIND JOBS </a> </div> </div> </div> </div> </section> </div> </div> </li> </ul> <ul class="primary-nav__level-one off-canvas-menu__utility-nav global-utility-nav"> <li> <a href="#" id="nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> Offices </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1, #nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Offices">Offices</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-fa37574a-a6c3-43a6-8b2a-c3cc31b128ba" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-fa37574a-a6c3-43a6-8b2a-c3cc31b128ba, #nav-utility-fa37574a-a6c3-43a6-8b2a-c3cc31b128ba-close, #nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-fa37574a-a6c3-43a6-8b2a-c3cc31b128ba-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-1e3b014d-965d-4dba-92ee-69daadcf936b" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-1e3b014d-965d-4dba-92ee-69daadcf936b, #nav-utility-1e3b014d-965d-4dba-92ee-69daadcf936b-close, #nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-1e3b014d-965d-4dba-92ee-69daadcf936b-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe & Africa</h5> <ul> <li> <a href="/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/offices/dusseldorf/" aria-label="Dusseldorf">Dusseldorf</a> </li> <li> <a href="/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/offices/london/" aria-label="London">London</a> </li> <li> <a href="/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/offices/munich/" aria-label="Munich">Munich</a> </li> <li> <a href="/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/offices/vienna/" aria-label="Vienna">Vienna</a> </li> <li> <a href="/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/offices/zurich/" aria-label="Zurich">Zurich</a> </li> </ul> </div> </div> </li> </ul> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-394fe821-fcfb-4ced-8f32-fad407e026bc" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Middle East</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-394fe821-fcfb-4ced-8f32-fad407e026bc, #nav-utility-394fe821-fcfb-4ced-8f32-fad407e026bc-close, #nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-394fe821-fcfb-4ced-8f32-fad407e026bc-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5><a href=/offices/middle-east/>Middle East</a></h5> <ul> <li> <a href="/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-6dfa86f8-5b2b-4806-aede-239e1eb7d9ab" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-6dfa86f8-5b2b-4806-aede-239e1eb7d9ab, #nav-utility-6dfa86f8-5b2b-4806-aede-239e1eb7d9ab-close, #nav-utility-feff1993-cf9b-42ee-abfd-532c905d9bd1-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-6dfa86f8-5b2b-4806-aede-239e1eb7d9ab-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/offices/seoul/" aria-label="Seoul">Seoul</a> </li> <li> <a href="/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </div> </div> </li> </ul> </div> </div> <a href="/about/offices/" aria-label="See all offices" target="" class="primary-nav__see-all">See all offices</a> </div> </div> </section> </div> </div> </li> <li > <a href="/about/alumni-services/" aria-label="Alumni" class="">Alumni</a> </li><li > <a href="/about/media-center/" aria-label="Media Center" target="_top" class="">Media Center</a> </li><li > <a href="/subscribe/" aria-label="Subscribe" class="">Subscribe</a> </li><li > <a href="/about/contact-us/" aria-label="Contact" target="_top" class="">Contact</a> </li> <li> <a href="#" id="nav-utility-7eb28bb5-de28-46be-b77a-516088a27390" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> <i class="utility-navigation__icon utility-navigation__icon--global"></i> Global | English </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-7eb28bb5-de28-46be-b77a-516088a27390, #nav-utility-7eb28bb5-de28-46be-b77a-516088a27390-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-7eb28bb5-de28-46be-b77a-516088a27390-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Select your region and language">Select your region and language</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-8b190f98-11e4-4fb8-9873-431f6af0e792" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Global</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-8b190f98-11e4-4fb8-9873-431f6af0e792, #nav-utility-8b190f98-11e4-4fb8-9873-431f6af0e792-close, #nav-utility-7eb28bb5-de28-46be-b77a-516088a27390-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-8b190f98-11e4-4fb8-9873-431f6af0e792-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Global</h5> <ul> <li> <a href="/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Global (English)" target="" data-visibility-id="utility-lang-message_en" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--global"></i> Global (English) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-a6d1f5e5-5234-4a55-ae04-adc528ef06d3" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-a6d1f5e5-5234-4a55-ae04-adc528ef06d3, #nav-utility-a6d1f5e5-5234-4a55-ae04-adc528ef06d3-close, #nav-utility-7eb28bb5-de28-46be-b77a-516088a27390-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-a6d1f5e5-5234-4a55-ae04-adc528ef06d3-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/pt-br/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Brazil (Português)" target="" data-visibility-id="utility-lang-message_pt-br" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet brazil-icon"></i> Brazil (Português) </a> </li> <li> <a href="/es-ar/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Argentina (Español)" target="" data-visibility-id="utility-lang-message_es-ar" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet argentina-icon"></i> Argentina (Español) </a> </li> <li> <a href="/es-cl/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Chile (Español)" target="" data-visibility-id="utility-lang-message_es-cl" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet chile-icon"></i> Chile (Español) </a> </li> <li> <a href="/es-co/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Colombia (Español)" target="" data-visibility-id="utility-lang-message_es-co" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet columbia-icon"></i> Colombia (Español) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-900a907c-3d17-47ae-87cb-87148fe86397" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe, Middle East, & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-900a907c-3d17-47ae-87cb-87148fe86397, #nav-utility-900a907c-3d17-47ae-87cb-87148fe86397-close, #nav-utility-7eb28bb5-de28-46be-b77a-516088a27390-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-900a907c-3d17-47ae-87cb-87148fe86397-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe, Middle East, & Africa</h5> <ul> <li> <a href="/fr/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="France (Français)" target="" data-visibility-id="utility-lang-message_fr" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet france-icon"></i> France (Français) </a> </li> <li> <a href="/de/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="DACH Region (Deutsch)" target="" data-visibility-id="utility-lang-message_de" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet german-icon"></i> DACH Region (Deutsch) </a> </li> <li> <a href="/it/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Italy (Italiano)" target="" data-visibility-id="utility-lang-message_it" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet italy-icon"></i> Italy (Italiano) </a> </li> <li> <a href="/es-es/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Spain (Español)" target="" data-visibility-id="utility-lang-message_es-es" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet spain-icon"></i> Spain (Español) </a> </li> <li> <a href="/el/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Greece (Elliniká)" target="" data-visibility-id="utility-lang-message_el" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet greece-icon"></i> Greece (Elliniká) </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-536efe36-f53c-4d2c-b4f4-2de75d30fb3e" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-536efe36-f53c-4d2c-b4f4-2de75d30fb3e, #nav-utility-536efe36-f53c-4d2c-b4f4-2de75d30fb3e-close, #nav-utility-7eb28bb5-de28-46be-b77a-516088a27390-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-536efe36-f53c-4d2c-b4f4-2de75d30fb3e-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Select your region and language</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="http://www.bain.cn/" title="China (中文版)" target="_blank" data-visibility-id="utility-lang-message_zh" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet china-icon"></i> China (中文版) <span class="icon-external-link"></span> </a> </li> <li> <a href="/ko/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Korea (한국어)" target="" data-visibility-id="utility-lang-message_ko" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet korea-icon"></i> Korea (한국어) </a> </li> <li> <a href="/ja/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Japan (日本語)" target="" data-visibility-id="utility-lang-message_ja" data-utility-lang-nav> <i class="utility-megamenu__icon utility-megamenu__icon--spritesheet japan-icon"></i> Japan (日本語) </a> </li> </ul> </div> </div> </li> </ul> </div> </div> </div> </div> </section> </div> </div> </li> <li> <a href="#" id="red-e2652504-01b2-452b-a5f6-2c524bf02cc8" class="js-offcanvas-red-folder" data-nav-red-folder-hamburger-control> <span class="icon-folder"></span>Saved items  <span class="red-folder-count-container" data-red-folder-count-container>(<span class="red-folder-count" data-red-folder-count>0</span>)</span> </a> <section class="red-folder empty" data-delay-toggle data-control-elements="#red-e2652504-01b2-452b-a5f6-2c524bf02cc8, #red-e2652504-01b2-452b-a5f6-2c524bf02cc8-close" data-class-toggle="red-folder--expanded" data-delay-time="400" data-reverse="true" data-level="1"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="red-e2652504-01b2-452b-a5f6-2c524bf02cc8-close" class="off-canvas-menu__back-link" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Main menu</a> </div> <div class="large-12 column utility-megamenu__content"> <div class="red-folder__full"> <div class="large-12 column red-folder__content" data-bookmark-container data-count="0"></div> <a href="/about/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark" class="textlink textlink--cta">Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> </div> <section class="red-folder-empty"> <span class="icon-folder-open" id="icon-folder-open"></span> <h4 class="">You have no saved items.</h4> <p>Bookmark content that interests you and it will be saved here for you to read or share later.</p> <div class="red-folder-empty__btns"> <a href="/insights/" class="btn">Explore Bain Insights</a> </div> </section> </div> </section> </li> </ul> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> //script to trigger red folder hamburger item for careers (function () { var redFolderCountContainer = document.querySelector('.red-folder-count-container'); var globalRedFolderUtilityNav = document.querySelector('.js-offcanvas-red-folder'); var careerUtilityNavItemRedFolder = document.querySelector('.career-utility-nav-item-red-folder'); var careerUtilityNavItemRedFolderLi = document.querySelector('.career-utility-nav-item-red-folder-li'); if (careerUtilityNavItemRedFolder != null && careerUtilityNavItemRedFolderLi != null) { const observer = new MutationObserver((mutations) => { mutations.forEach((mutation) => { if (mutation.type === 'attributes' && mutation.attributeName === 'class') { if (mutation.target.className.includes('has-count')) { careerUtilityNavItemRedFolderLi.classList.add('full'); careerUtilityNavItemRedFolder.classList.add('utility-navigation__red-folder-link'); careerUtilityNavItemRedFolder.href = globalRedFolderUtilityNav.href; } else { careerUtilityNavItemRedFolderLi.classList.remove('full'); careerUtilityNavItemRedFolder.classList.remove('utility-navigation__red-folder-link'); careerUtilityNavItemRedFolder.href = '#'; } } }); }); observer.observe(redFolderCountContainer, { attributes: true }); } })(); //script to trigger utility nav hamburger for careers (function () { var careerUtilityNavItems = document.querySelectorAll('.career-utility-nav-item'); var menuBackLink = document.querySelector('.career-back-link'); var globalUtlityNavItem = document.querySelector('.global-utility-nav').querySelectorAll('a'); if (careerUtilityNavItems != null) { careerUtilityNavItems.forEach(navItem => navItem.addEventListener('click', function (event) { var target = event.target || event.srcElement; var text = target.innerText; if (menuBackLink != null) { for (let i = 0; i < globalUtlityNavItem.length; i++) { if (target.className.includes('career-utility-nav-item-red-folder') && target.parentElement.className.includes('full')) { break; } if (!globalUtlityNavItem[i].className.includes('career-utility-nav-item') && globalUtlityNavItem[i].innerText == text) { menuBackLink.click(); globalUtlityNavItem[i].click(); break; } } } })); } })(); </script> </nav> </div> </div> </div> <div class="primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> <div class="primary-nav__logo primary-nav__logo--white "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_white-bain.svg" /> </a> </div> <div class="primary-nav__right-wrap" data-delay-toggle data-control-elements="[data-site-search-control]" data-class-toggle="search-open" data-delay-time="800"> <div class="primary-nav__nav "> <nav> <ul class="primary-nav__level-one" data-dropdown-menu data-hover-delay='200'><li > <a href="/industry-expertise/" aria-label="Industries" class=" has-caret">Industries</a> <ul class="primary-nav__mega-menu menu-4-col"> <li class="primary-nav__mega-menu-wrapper"> <section> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/industry-expertise/" aria-label="Industries">Industries</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/industry-expertise/aerospace-defense-government-services/" aria-label="Aerospace & Defense" role="menuitem">Aerospace & Defense</a> </li> <li role="none"> <a href="/industry-expertise/automotive/" aria-label="Automotive & Mobility" role="menuitem">Automotive & Mobility</a> </li> <li role="none"> <a href="/industry-expertise/aviation/" aria-label="Aviation" role="menuitem">Aviation</a> </li> <li role="none"> <a href="/industry-expertise/consumer-products/" aria-label="Consumer Products" role="menuitem">Consumer Products</a> </li> <li role="none"> <a href="/industry-expertise/energy-and-natural-resources/" aria-label="Energy & Natural Resources" role="menuitem">Energy & Natural Resources</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/industry-expertise/agribusiness/" aria-label="Agribusiness" role="menuitem">Agribusiness</a> </li> <li role="none"> <a href="/industry-expertise/chemicals/" aria-label="Chemicals" role="menuitem">Chemicals</a> </li> <li role="none"> <a href="/industry-expertise/mining/" aria-label="Mining" role="menuitem">Mining</a> </li> <li role="none"> <a href="/industry-expertise/oil-gas/" aria-label="Oil & Gas" role="menuitem">Oil & Gas</a> </li> <li role="none"> <a href="/industry-expertise/utilities-renewables/" aria-label="Utilities & Renewables" role="menuitem">Utilities & Renewables</a> </li> </ul> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/industry-expertise/financial-services/" aria-label="Financial Services" role="menuitem">Financial Services</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/industry-expertise/financial-services/banking/" aria-label="Banking" role="menuitem">Banking</a> </li> <li role="none"> <a href="/industry-expertise/financial-services/insurance/" aria-label="Insurance" role="menuitem">Insurance</a> </li> <li role="none"> <a href="/industry-expertise/financial-services/card-payments/" aria-label="Payments" role="menuitem">Payments</a> </li> <li role="none"> <a href="/industry-expertise/financial-services/wealth-asset-management/" aria-label="Wealth & Asset Management" role="menuitem">Wealth & Asset Management</a> </li> <li role="none"> <a href="/industry-expertise/financial-services/fintech/" aria-label="Fintech" role="menuitem">Fintech</a> </li> <li role="none"> <a href="/industry-expertise/financial-services/digital-assets-and-blockchain/" aria-label="Digital Assets and Blockchain" role="menuitem">Digital Assets and Blockchain</a> </li> </ul> </div> </li> <li role="none"> <a href="/industry-expertise/paper-packaging/" aria-label="Forest Products, Paper & Packaging" role="menuitem">Forest Products, Paper & Packaging</a> </li> <li role="none"> <a href="/industry-expertise/healthcare/" aria-label="Healthcare & Life Sciences" role="menuitem">Healthcare & Life Sciences</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/industry-expertise/healthcare/pharmaceuticals/" aria-label="Pharmaceuticals" role="menuitem">Pharmaceuticals</a> </li> <li role="none"> <a href="/industry-expertise/healthcare/medical-technology/" aria-label="Medical Technology" role="menuitem">Medical Technology</a> </li> <li role="none"> <a href="/industry-expertise/healthcare/healthcare-payers/" aria-label="Healthcare Payers" role="menuitem">Healthcare Payers</a> </li> <li role="none"> <a href="/industry-expertise/healthcare/healthcare-providers/" aria-label="Healthcare Providers and Services" role="menuitem">Healthcare Providers and Services</a> </li> </ul> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/industry-expertise/infrastructure-construction-building-products/" aria-label="Infrastructure & Construction" role="menuitem">Infrastructure & Construction</a> </li> <li role="none"> <a href="/industry-expertise/industrial-machinery-equipment/" aria-label="Machinery & Equipment" role="menuitem">Machinery & Equipment</a> </li> <li role="none"> <a href="/industry-expertise/media-and-entertainment/" aria-label="Media & Entertainment" role="menuitem">Media & Entertainment</a> </li> <li role="none"> <a href="/industry-expertise/metals/" aria-label="Metals" role="menuitem">Metals</a> </li> <li role="none"> <a href="/industry-expertise/private-equity/" aria-label="Private Equity" role="menuitem">Private Equity</a> </li> <li role="none"> <a href="/industry-expertise/real-estate/" aria-label="Real Estate" role="menuitem">Real Estate</a> </li> <li role="none"> <a href="/industry-expertise/retail/" aria-label="Retail" role="menuitem">Retail</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/industry-expertise/retail/grocery/" aria-label="Grocery" role="menuitem">Grocery</a> </li> <li role="none"> <a href="/industry-expertise/retail/fashion-luxury/" aria-label="Fashion & Luxury" role="menuitem">Fashion & Luxury</a> </li> <li role="none"> <a href="/industry-expertise/retail/restaurants/" aria-label="Restaurants" role="menuitem">Restaurants</a> </li> </ul> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/industry-expertise/social-impact-consulting/" aria-label="Social & Public Sector" role="menuitem">Social & Public Sector</a> </li> <li role="none"> <a href="/industry-expertise/technology/" aria-label="Technology" role="menuitem">Technology</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/industry-expertise/technology/cloud-computing/" aria-label="Cloud Computing" role="menuitem">Cloud Computing</a> </li> <li role="none"> <a href="/industry-expertise/technology/hardware/" aria-label="Hardware" role="menuitem">Hardware</a> </li> <li role="none"> <a href="/industry-expertise/technology/it-services/" aria-label="IT Services" role="menuitem">IT Services</a> </li> <li role="none"> <a href="/industry-expertise/technology/semiconductors/" aria-label="Semiconductors" role="menuitem">Semiconductors</a> </li> <li role="none"> <a href="/industry-expertise/technology/software/" aria-label="Software" role="menuitem">Software</a> </li> </ul> </div> </li> <li role="none"> <a href="/industry-expertise/telecommunications/" aria-label="Telecommunications" role="menuitem">Telecommunications</a> </li> <li role="none"> <a href="/industry-expertise/transportation/" aria-label="Transportation" role="menuitem">Transportation</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/industry-expertise/transportation/freight-logistics/" aria-label="Freight & Logistics" role="menuitem">Freight & Logistics</a> </li> <li role="none"> <a href="/industry-expertise/transportation/public-transit/" aria-label="Public Transit" role="menuitem">Public Transit</a> </li> </ul> </div> </li> <li role="none"> <a href="/industry-expertise/travel-leisure/" aria-label="Travel & Leisure" role="menuitem">Travel & Leisure</a> </li> </ul> </div> </div> </div> </section> </li> </ul> </li><li > <a href="/consulting-services/" aria-label="Consulting Services" class=" has-caret">Consulting Services</a> <ul class="primary-nav__mega-menu menu-4-col"> <li class="primary-nav__mega-menu-wrapper"> <section> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/consulting-services/" aria-label="Consulting Services">Consulting Services</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/consulting-services/customer-strategy-and-marketing/customer-experience-transformation/" aria-label="Customer Experience" role="menuitem">Customer Experience</a> </li> <li role="none"> <a href="/consulting-services/sustainability-corporate-responsibility/" aria-label="Sustainability" role="menuitem">Sustainability</a> </li> <li role="none"> <a href="/consulting-services/strategy/next-business-building/" aria-label="Innovation" role="menuitem">Innovation</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/consulting-services/mergers-acquisitions/" aria-label="M&A" role="menuitem">M&A</a> </li> <li role="none"> <a href="/consulting-services/operations/" aria-label="Operations" role="menuitem">Operations</a> </li> <li role="none"> <a href="/consulting-services/organization/" aria-label="People & Organization" role="menuitem">People & Organization</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/industry-expertise/private-equity/" aria-label="Private Equity" role="menuitem">Private Equity</a> </li> <li role="none"> <a href="/consulting-services/customer-strategy-and-marketing/" aria-label="Sales & Marketing" role="menuitem">Sales & Marketing</a> </li> <li role="none"> <a href="/consulting-services/strategy/" aria-label="Strategy" role="menuitem">Strategy</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/vector-digital/advanced-analytics/" aria-label="AI, Insights, and Solutions" role="menuitem">AI, Insights, and Solutions</a> </li> <li role="none"> <a href="/consulting-services/transformation/" aria-label="Transformation" role="menuitem">Transformation</a> </li> </ul> </div> </div> </div> </section> </li> </ul> </li><li > <a href="/vector-digital/" aria-label="Digital" class=" ">Digital</a> </li><li > <a href="/insights/" aria-label="Insights" class=" has-caret">Insights</a> <ul class="primary-nav__mega-menu menu-4-col"> <li class="primary-nav__mega-menu-wrapper"> <section> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/insights/" aria-label="Insights">Insights</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/insights/industry-insights/" aria-label="Industry Insights" role="menuitem">Industry Insights</a> </li> <li role="none"> <a href="/insights/consulting-services-insights/" aria-label="Services Insights" role="menuitem">Services Insights</a> </li> <li role="none"> <a href="/insights/books/" aria-label="Bain Books" role="menuitem">Bain Books</a> </li> <li role="none"> <a href="/insights/topics/bain-webinars-expire/" aria-label="Webinars" role="menuitem">Webinars</a> </li> <li role="none"> <a href="/about/bain-futures/" aria-label="Bain Futures " role="menuitem">Bain Futures </a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/insights/" aria-label="View all Insights">View all Insights</a> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Featured topics</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/insights/topics/ai/" aria-label="Artificial Intelligence" role="menuitem">Artificial Intelligence</a> </li> <li role="none"> <a href="/insights/topics/inflation/" aria-label="Managing Inflation" role="menuitem">Managing Inflation</a> </li> <li role="none"> <a href="/insights/topics/volatility/" aria-label="Thriving Amid Volatility" role="menuitem">Thriving Amid Volatility</a> </li> <li role="none"> <a href="/insights/topics/ceo-agenda/talent/" aria-label="The Talent Imperative" role="menuitem">The Talent Imperative</a> </li> <li role="none"> <a href="/insights/topics/macro-trends/" aria-label="Macro Trends" role="menuitem">Macro Trends</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/insights/topics/technology-report/" aria-label="Technology Report" role="menuitem">Technology Report</a> </li> <li role="none"> <a href="/insights/topics/ceo-sustainability-guide/" aria-label="CEO's Guide to Sustainability" role="menuitem">CEO's Guide to Sustainability</a> </li> <li role="none"> <a href="/insights/topics/gaming-report/" aria-label="Gaming Report" role="menuitem">Gaming Report</a> </li> <li role="none"> <a href="/insights/m-and-a-midyear-report-2024-dealmakers-mine-multiple-sources-of-value/" aria-label="Midyear M&A Report " role="menuitem">Midyear M&A Report </a> </li> <li role="none"> <a href="/insights/topics/global-machinery-equipment-report/" aria-label="Machinery & Equipment Report" role="menuitem">Machinery & Equipment Report</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/insights/topics/ceo-agenda/" aria-label="CEO Insights" role="menuitem">CEO Insights</a> </li> <li role="none"> <a href="/insights/topics/cfo-insights/" aria-label="CFO Insights" role="menuitem">CFO Insights</a> </li> <li role="none"> <a href="/insights/topics/coo-insights/" aria-label="COO Insights" role="menuitem">COO Insights</a> </li> <li role="none"> <a href="/insights/topics/cio-insights/" aria-label="CIO Insights" role="menuitem">CIO Insights</a> </li> <li role="none"> <a href="/insights/topics/cmo-insights/" aria-label="CMO Insights" role="menuitem">CMO Insights</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/insights/featured-topics/" aria-label="View all featured topics">View all featured topics</a> </section> </section> </li> </ul> </li><li > <a href="/about/" aria-label="About" class=" has-caret">About</a> <ul class="primary-nav__mega-menu menu-4-col"> <li class="primary-nav__mega-menu-wrapper"> <section> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/about/" aria-label="About">About</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/about/what-we-do/" aria-label="What We Do" role="menuitem">What We Do</a> </li> <li role="none"> <a href="/about/what-we-believe/" aria-label="What We Believe" role="menuitem">What We Believe</a> </li> <li role="none"> <a href="/about/our-people/" aria-label="Our People & Leadership" role="menuitem">Our People & Leadership</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/client-results/" aria-label="Client Results" role="menuitem">Client Results</a> </li> <li role="none"> <a href="/about/awards-recognition/" aria-label="Awards & Recognition" role="menuitem">Awards & Recognition</a> </li> <li role="none"> <a href="/about/global-affiliations/" aria-label="Global Affiliations" role="menuitem">Global Affiliations</a> </li> </ul> </div> </div> </div> <section class="primary-nav__secondary-list"> <h5 class="primary-nav__mega-menu-heading">Further: Our global responsibility</h5> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/about/further/diversity-equity-inclusion/" aria-label="Diversity, Equity & Inclusion" role="menuitem">Diversity, Equity & Inclusion</a> <div class="primary-nav__level-three "> <ul data-dropdown-menu="wz2kky-dropdown-menu" data-hover-delay="200" role="menubar"> <li role="none"> <a href="/about/further/diversity-equity-inclusion/dei-report/" aria-label="2024 Diversity, Equity, and Inclusion Report" role="menuitem">2024 Diversity, Equity, and Inclusion Report</a> </li> <li role="none"> <a href="/about/further/diversity-equity-inclusion/dei-report/2023/" aria-label="2023 Diversity, Equity, and Inclusion Report" role="menuitem">2023 Diversity, Equity, and Inclusion Report</a> </li> </ul> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li role="none"> <a href="/about/further/our-social-impact/" aria-label="Social Impact" role="menuitem">Social Impact</a> </li> <li role="none"> <a href="/about/further/our-sustainability/" aria-label="Sustainability" role="menuitem">Sustainability</a> </li> <li role="none"> <a href="/about/world-economic-forum/" aria-label="World Economic Forum" role="menuitem">World Economic Forum</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/about/further/" aria-label="Learn more about Further">Learn more about Further</a> </section> </section> </li> </ul> </li><li > <a href="/careers/" aria-label="Careers" class=" ">Careers</a> </li></ul> </nav> </div> <div class="primary-nav__search "> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> var autocompleteUrl = '/en/api/search/autocomplete/get'; </script> <div id="nav-site-search" data-delay-toggle data-control-elements="[data-site-search-control]" data-class-toggle="is-expanded" data-delay-time="0" class="site-search"> <button class="site-search__open" tabindex="0" role="button" title="search" data-site-search-control data-input-focus-trigger data-input-fields="#nav-site-search-input" data-delay-time="500"> <span class="site-search__search-text" >Explore</span> <span class="icon-search"></span> </button> <li class="action-links__item bookmark"> <a class="action-links__link has-tip" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2333365" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove"> <i class="icon-bookmark" aria-hidden="true"></i> </a> </li> <div class="site-search__form-wrap"> <form class="site-search__search-form" name="site-search" data-cookie-form data-cookie-name="previousSearches" data-cookie-element="#nav-site-search-input" data-cookie-max-length="5" action="/search/"> <button class="site-search__search-submit" title="search"> <span class="icon-search"></span> </button> <label for="nav-site-search-input" class="site-search__visually-hidden-label">Search insights, services, and experts"</label> <input id="nav-site-search-input" data-autocomplete data-autocomplete-container="#nav-site-search-autocomplete" data-search-results-container="#nav-site-search-results" data-char-threshold="3" autocomplete="off" data-enable-keyboard="true" class="site-search__search-input" name="searchValue" placeholder="Search insights, services, and experts" /> <div class="site-search__suggestions-block"> <section class="site-search__autocomplete-section"> <ul id="nav-site-search-autocomplete" class="site-search__suggestion-list"></ul> </section> <section id="nav-site-search-results" class="site-search__search-results-section"></section> <section class="site-search__suggestions-section"> <h6 class="site-search__suggestion-title">Popular Searches</h6> <ul class="site-search__suggestion-list"> <li class="site-search__suggestion-item"> <a href="#" data-input-element="#nav-site-search-input" data-form-submit-value="Agile">Agile</a> </li> <li class="site-search__suggestion-item"> <a href="#" data-input-element="#nav-site-search-input" data-form-submit-value="Digital">Digital</a> </li> <li class="site-search__suggestion-item"> <a href="#" data-input-element="#nav-site-search-input" data-form-submit-value="Strategy">Strategy</a> </li> </ul> </section> <section class="site-search__suggestions-section"> <h6 class="site-search__suggestion-title site-search__previous-suggestions">Your Previous Searches</h6> <ul class="site-search__suggestion-list" data-render-from-cookie="search-suggestion" data-cookie-name="previousSearches" data-input-element="#nav-site-search-input"></ul> </section> <section class="site-search__history-block"> <h6 class="site-search__suggestion-title">Recently Visited Pages</h6> <div class="site-search__history-items" data-render-from-cookie="history-item" data-cookie-name="bainPageHistory" data-fallback-image="/globalassets/site-settings-imagery/image.png"></div> </section> </div> </form> <button role="button" class="site-search__close" data-site-search-control aria-label="Close search"> <span class="icon-close"></span> </button> </div> </div> </div> </div> </div> </div> </div> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> (function () { //click on hamburger icon -> open the off-canvas, add the overlay document.getElementById('js-hamburger-btn').addEventListener('click', function () { document.getElementById('off-canvas-menu').classList.add('off-canvas-menu--expanded'); document.getElementById('overlay_697').classList.add('primary-nav__overlay--visible'); }); //click on close icon (off-canvas) -> close the off-canvas, the overlay closes from toggler document.querySelectorAll('.off-canvas-menu__close > a')[0].addEventListener('click', function () { document.getElementById('off-canvas-menu').classList.remove('off-canvas-menu--expanded'); document.getElementById('overlay_697').classList.remove('primary-nav__overlay--visible'); }); //click on overlay(outside of off-canvas) -> close the off-canvas and the overlay document.getElementById('overlay_697').addEventListener('click', function () { document.getElementById('off-canvas-menu').classList.remove('off-canvas-menu--expanded'); document.getElementById('overlay_697').classList.remove('primary-nav__overlay--visible'); }); })(); </script> </div> </header> <section class="site-message site-message--red-folder hidden" id="red-folder-added-message" data-toggler=".hidden"> <div class="row column"> <div class="site-message__content site-message__content--centered column"> <p class="">Content added to saved items</p> <div class="site-message__close"> <a href="/about/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark" class="btn">Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> <button class="btn btn--secondary" data-toggle="red-folder-added-message">Close</button> </div> </div> </div> </section> <section class="site-message site-message--red-folder hidden" id="red-folder-removed-message" data-toggler=".hidden"> <div class="row column"> <div class="site-message__content site-message__content--centered column"> <p class="">Removed from saved items</p> <div class="site-message__close"> <a href="/about/curated-for-you-landing/" data-red-folder-link data-cookie-name="redFolder" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark" class="btn">Saved items (<span class="red-folder-count" data-red-folder-count>0</span>)</a> <button class="btn btn--secondary" data-toggle="red-folder-removed-message">Close</button> </div> </div> </div> </section> <article class="row column" itemscope itemtype="http://schema.org/Article"> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://www.bain.com/contentassets/84f0f68fb6484e1fbb2b05a6172ad45d/favicon-32x32.png"> <meta itemprop="width" content="32"> <meta itemprop="height" content="32"> </div> <meta itemprop="name" content="Bain & Company"> </div> <span itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <link itemprop="url" content="https://www.bain.com/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_16-9.jpg" /> </span> <header class="hero hero--standard-image large-12 column"> <div class="hero__text-content"> <div class="hero__top-wrap row"> <div class="hero__title-wrap large-9 column end"> <p class="hero__tag">Retail Holiday Newsletter</p> <h1 class="showDesktopTitle hero__title">Gen AI Can Help Retailers Defy China’s Economic Slowdown </h1> <h1 class="showMobileTitle hero__title">Gen AI Can Help Retailers Defy China’s Economic Slowdown </h1> </div> </div> <div class="hero__bottom-wrap row"> <div class="hero__left-wrap large-9 column"> <span itemprop="abstract"> <p class="hero__description">This year’s Singles Day festival should herald a generative AI acceleration in Chinese retail.</p> </span> <p class="hero__byline">By James Yang, Kelly Liu, and Melanie Sanders</p> <ul class="hero__data-list"> <li class="hero__data-item"> <span itemprop="datePublished">October 29, 2024</span> </li> <li class="hero__data-item"> <span data-read-estimate data-word-container=".article-container__main"></span> min read </li> </ul> </div> <div class="hero__right-wrap large-3 column"> <ul class="action-links "> <li class="action-links__item share"> <a class="action-links__link has-tip" id="7353_actionLink" href="#" title="Share" data-tooltip aria-haspopup="true" aria-label="Share" data-disable-hover="true" data-click-open="true" tabindex="2" data-template-classes="tooltip--share" data-allow-html="true" data-fade-out-duration="700" data-tip-text='<div class="share-popup"> <ul class="social-links js-social-links"> <li class="social-links__item social-links__item--wIcon"> <a href="#" class="social-links__link" id="2333365_copyLink7353" title="Copy link"> <i class="icon-content_copy" aria-hidden="true"></i> <span class="social-links__text">Copy link</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" href="mailto:?subject=Sharing content from Bain.com &body=I found the following content on Bain&#39;s website and thought you might be interested in it: https://www.bain.com/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Email"> <i class="icon-email" aria-hidden="true"></i> <span class="social-links__text">Email</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" id="2333365_LinkedIn_socialLink7353" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3a%2f%2fwww.bain.com%2finsights%2fgen-ai-can-help-retailers-defy-chinas-economic-slowdown%2f%3fshare-date%3d23-11-2024" title="LinkedIn"> <img class="social-links__image-icon" src="/globalassets/social-icons/icon-linkedin.png?width=48&height=48&mode=crop" alt="" /> <span class="social-links__text">LinkedIn</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" id="2333365_X_socialLink7353" href="https://www.twitter.com/share?url=https%3a%2f%2fwww.bain.com%2finsights%2fgen-ai-can-help-retailers-defy-chinas-economic-slowdown%2f" title="X"> <img class="social-links__image-icon" src="/globalassets/social-icons/twitter_color.png?width=48&height=48&mode=crop" alt="" /> <span class="social-links__text">X</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" id="2333365_Facebook_socialLink7353" href="https://www.facebook.com/share.php?u=https%3a%2f%2fwww.bain.com%2finsights%2fgen-ai-can-help-retailers-defy-chinas-economic-slowdown%2f" title="Facebook"> <img class="social-links__image-icon" src="/globalassets/social-icons/icon-facebook_new.png?width=48&height=48&mode=crop" alt="" /> <span class="social-links__text">Facebook</span> </a> </li> </ul> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_LinkedIn_socialLink7353").onclick = function () { return shareData(this.href); } </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_X_socialLink7353").onclick = function () { return shareData(this.href); } </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_Facebook_socialLink7353").onclick = function () { return shareData(this.href); } </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_copyLink7353").onclick = function (event) { event.preventDefault(); navigator.clipboard.writeText(window.location.href); } </script></div>'> <i class="icon-share" aria-hidden="true"></i> </a> </li> <li class="action-links__item print "> <a class="action-links__link" id="7353_printLink" href="#" title="Print"> <i class="icon-print" aria-hidden="true"></i> </a> </li> <li class="action-links__item bookmark"> <a class="action-links__link" href="#" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2333365" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-saveArticleLink="/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/"> <i class="icon-bookmark" aria-hidden="true"></i> </a> </li> </ul> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("7353_actionLink").onclick = function (event) { event.preventDefault(); } if (document.getElementById("7353_printLink")) { document.getElementById("7353_printLink").onclick = function (event) { var src = ""; var ifrm = document.createElement("iframe"); ifrm.id = "print-dialogue"; ifrm.setAttribute("src", src); ifrm.style.width = "640px"; ifrm.style.height = "480px"; ifrm.style.display = "none"; document.body.appendChild(ifrm); let deviceType = navigator.userAgent; let regExp = /android|iphone|kindle|ipad/i; let isMobileDevice = regExp.test(deviceType); if (isMobileDevice) { window.print(); event.preventDefault(); } else { if (src != null && src != "") { var pdfPrintDialogue = document.getElementById("print-dialogue"); pdfPrintDialogue.contentWindow.focus(); pdfPrintDialogue.contentWindow.print(); event.preventDefault(); } else { window.print(); event.preventDefault(); } } } } </script> </div> </div> </div> <div class="hero__image"> <picture> <source srcset="/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_16-9.jpg?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_16-9.jpg?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_16-9.jpg?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_1-1.jpg?width=350&height=350&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_1-1.jpg?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_1-1.jpg?width=110&height=110&mode=crop" /> </picture> </div> </header> <div id="in-page-nav-top-anchor"></div> <section class="article-toolbar row column" data-sticky-container> <div class="article-toolbar__sticky-wrap sticky" data-sticky data-sticky-on="small" data-stack-elements="[data-navigation]" data-top-anchor="in-page-nav-top-anchor" data-bottom-anchor="in-page-nav-bottom-anchor"> <div class="article-toolbar__content-wrap column"> <header class="show-for-medium"> <span itemprop="publication"> <p class="article-toolbar__tag"> Brief </p> </span> <span itemprop="headline"> <h6 class="article-toolbar__title">Gen AI Can Help Retailers Defy China’s Economic Slowdown </h6> </span> </header> <div class="article-toolbar__action-links"> <ul class="action-links "> <li class="action-links__item share"> <a class="action-links__link has-tip" id="7353_actionLink" href="#" title="Share" data-tooltip aria-haspopup="true" aria-label="Share" data-disable-hover="true" data-click-open="true" tabindex="2" data-template-classes="tooltip--share" data-allow-html="true" data-fade-out-duration="700" data-tip-text='<div class="share-popup"> <ul class="social-links js-social-links"> <li class="social-links__item social-links__item--wIcon"> <a href="#" class="social-links__link" id="2333365_copyLink7353" title="Copy link"> <i class="icon-content_copy" aria-hidden="true"></i> <span class="social-links__text">Copy link</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" href="mailto:?subject=Sharing content from Bain.com &body=I found the following content on Bain&#39;s website and thought you might be interested in it: https://www.bain.com/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/" title="Email"> <i class="icon-email" aria-hidden="true"></i> <span class="social-links__text">Email</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" id="2333365_LinkedIn_socialLink7353" href="https://www.linkedin.com/sharing/share-offsite/?url=https%3a%2f%2fwww.bain.com%2finsights%2fgen-ai-can-help-retailers-defy-chinas-economic-slowdown%2f%3fshare-date%3d23-11-2024" title="LinkedIn"> <img class="social-links__image-icon" src="/globalassets/social-icons/icon-linkedin.png?width=48&height=48&mode=crop" alt="" /> <span class="social-links__text">LinkedIn</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" id="2333365_X_socialLink7353" href="https://www.twitter.com/share?url=https%3a%2f%2fwww.bain.com%2finsights%2fgen-ai-can-help-retailers-defy-chinas-economic-slowdown%2f" title="X"> <img class="social-links__image-icon" src="/globalassets/social-icons/twitter_color.png?width=48&height=48&mode=crop" alt="" /> <span class="social-links__text">X</span> </a> </li> <li class="social-links__item"> <a class="social-links__link" id="2333365_Facebook_socialLink7353" href="https://www.facebook.com/share.php?u=https%3a%2f%2fwww.bain.com%2finsights%2fgen-ai-can-help-retailers-defy-chinas-economic-slowdown%2f" title="Facebook"> <img class="social-links__image-icon" src="/globalassets/social-icons/icon-facebook_new.png?width=48&height=48&mode=crop" alt="" /> <span class="social-links__text">Facebook</span> </a> </li> </ul> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_LinkedIn_socialLink7353").onclick = function () { return shareData(this.href); } </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_X_socialLink7353").onclick = function () { return shareData(this.href); } </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_Facebook_socialLink7353").onclick = function () { return shareData(this.href); } </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("2333365_copyLink7353").onclick = function (event) { event.preventDefault(); navigator.clipboard.writeText(window.location.href); } </script></div>'> <i class="icon-share" aria-hidden="true"></i> </a> </li> <li class="action-links__item print "> <a class="action-links__link" id="7353_printLink" href="#" title="Print"> <i class="icon-print" aria-hidden="true"></i> </a> </li> <li class="action-links__item bookmark"> <a class="action-links__link" href="#" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2333365" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-saveArticleLink="/insights/gen-ai-can-help-retailers-defy-chinas-economic-slowdown/"> <i class="icon-bookmark" aria-hidden="true"></i> </a> </li> </ul> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById("7353_actionLink").onclick = function (event) { event.preventDefault(); } if (document.getElementById("7353_printLink")) { document.getElementById("7353_printLink").onclick = function (event) { var src = ""; var ifrm = document.createElement("iframe"); ifrm.id = "print-dialogue"; ifrm.setAttribute("src", src); ifrm.style.width = "640px"; ifrm.style.height = "480px"; ifrm.style.display = "none"; document.body.appendChild(ifrm); let deviceType = navigator.userAgent; let regExp = /android|iphone|kindle|ipad/i; let isMobileDevice = regExp.test(deviceType); if (isMobileDevice) { window.print(); event.preventDefault(); } else { if (src != null && src != "") { var pdfPrintDialogue = document.getElementById("print-dialogue"); pdfPrintDialogue.contentWindow.focus(); pdfPrintDialogue.contentWindow.print(); event.preventDefault(); } else { window.print(); event.preventDefault(); } } } } </script> </div> </div> <label for="progressLabel" class="site-search__visually-hidden-label">Progress:</label> <progress id="progressLabel" class="article-toolbar__progress" max="100" value="0" data-page-progress data-content-container=".article-container__main"></progress> </div> </section> <span itemprop="inLanguage" style='display:none'>en</span> <div class="article-container"> <section class="large-6 large-push-3 column article-container__main"> <section class="audio-player-beyond"> <div id="js-beyond-player" data-project-id="14077" data-podcast-time-minute="minute" data-podcast-time-minutes="minutes" data-podcast-id="13545661" ></div> <div class="audio-player-beyond__ghost-overlay js-ghost-overlay"> <div class="elem-container"> <div class="elem-container__btn"> <span class="video-play-btn"></span> </div> <div class="elem-container__text"> <span>Listen to this article</span> <span class="video-timer"></span> </div> <div class="elem-container__watermark"> <a href="https://beyondwords.io/?utm_source=player&utm_medium=referral" target="_blank" rel="noreferrer" class="sk-app-link sk-copyright-link sk-child-el svelte-wp2nud"><span>BeyondWords</span> <svg class="sk-icon svelte-isbism" xmlns="http://www.w3.org/2000/svg" width="14px" height="14px" viewBox="0 0 28 26"><g stroke="none" stroke-width="1" fill-rule="evenodd" fill="currentColor"><path d="M6.814 0C4.83.006 3.108.58 1.857 1.78.605 2.978.005 4.63 0 6.532v.046c.01 3.844 2.439 8.699 6.821 12.896 3.06 2.932 6.61 5.065 9.996 6.005 1.253.348 2.435.52 3.523.52 2.028 0 3.73-.598 4.956-1.771 1.883-1.803 2.347-4.688 1.307-8.122-.981-3.242-3.208-6.642-6.27-9.574C15.951 2.335 10.883.009 6.868 0h-.054Zm10.542 23.703c-3.079-.855-6.335-2.821-9.17-5.536C2.575 12.79.302 5.887 3.224 3.087c.868-.83 2.114-1.223 3.584-1.223 3.48 0 8.215 2.198 12.16 5.977 2.836 2.715 4.888 5.834 5.781 8.782.835 2.757.544 4.993-.818 6.298-.853.816-2.086 1.23-3.595 1.23-.902 0-1.903-.148-2.979-.448Z" fill-rule="nonzero" style=""></path><path d="M16.813.521c-3.383.941-6.931 3.075-9.991 6.006C.25 12.823-1.931 20.596 1.855 24.223 3.111 25.426 4.843 26 6.838 26c4.016 0 9.096-2.33 13.486-6.536 6.57-6.295 8.752-14.068 4.967-17.695C24.067.597 22.366 0 20.34 0c-1.09 0-2.273.173-3.526.521ZM3.233 22.903c-1.358-1.3-1.645-3.53-.81-6.282.892-2.945 2.944-6.06 5.777-8.774 2.83-2.714 6.083-4.679 9.156-5.535 1.078-.299 2.079-.448 2.98-.448 1.503 0 2.73.412 3.578 1.225 1.356 1.3 1.644 3.531.81 6.282-.893 2.944-2.945 6.06-5.777 8.774-3.942 3.777-8.673 5.977-12.146 5.977-1.464 0-2.704-.39-3.568-1.219Z" fill-rule="nonzero" style=""></path></g></svg></a> </div> </div> </div> </section> <section class="section--border-bottom arrow-list"> <h5 class="section__heading">At a Glance</h5> <section class="section overview row" id="overview-section" data-magellan-target="overview-section"> <div class="column overview--centered medium-centered"> <div id="overview-section-text" > <ul type="disc"> <li>In Bain’s third Retail Holiday Newsletter of 2024, we preview the world’s biggest shopping event, China’s Singles Day, through the lens of generative AI’s rollout in Chinese retail.</li> <li>Amid tough economic conditions, retailers can gain an edge by using AI to deepen customer engagement, turbocharge productivity and cost savings, and find new growth beyond trade.</li> <li>China’s prowess in e-commerce and research, coupled with unusually high consumer trust in AI, suggests the new technology could grow rapidly in Chinese retail.</li> </ul> </div> </div> </section> </section> <div class="rte rte--show-end-of-content rte__heading" itemprop="articleBody"> <p>After making its Singles Day debut in 2023, generative artificial intelligence is set to play a bigger role in the 2024 edition of the world’s biggest shopping event, which begins in October and hits a crescendo on November 11.</p> <p>This time last year, the technology was still at an early stage of deployment. For instance, the Alibaba marketplace Taobao used Singles Day 2023 to formally launch Wenwen, an AI chatbot that offers shoppers personalized guidance (including advice on navigating the annual avalanche of Singles Day discount offers). Wenwen had made its beta testing debut in September, only weeks beforehand.</p> <p>In 2024, generative AI is much less of a novelty. Our latest research ahead of this year’s Singles Day shows that generative AI retail tools, while used by only 12% of shoppers in the previous six months, are gaining real traction with the young, with 23% penetration among Gen Z shoppers over the same period, for instance. Across all ages, Chinese shoppers are most likely to have used generative AI in the areas of visual search (beginning a search with an image rather than a text-based query), customer service chatbots, and voice-activated search and shopping (see Figure 1).</p> <section class="chart small-12"> <div class="chart__header"> <div class="chart__utilities"> <span class="" >Figure 1</span> <div class="chart__share"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="enlarge" data-open="image-enlarge-modal8d56496d-0004-4e90-87de-ee20289c33ab" aria-controls="image-enlarge-modal8d56496d-0004-4e90-87de-ee20289c33ab" aria-haspopup="true" tabindex="0"> <i class="icon-enlarge" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> <figure> <figcaption class="customFontSize"> In China, those who already shop with generative AI tend to use it for basic functions such as search </figcaption> <div class="image-wrapper"> <figure class="inline-image"> <img alt="" src="/contentassets/8e25963074b1420bb6ba76991f63e5a4/01fig-28655-genaicanhelpchinaslowndown.gif" loading="lazy" /> <button data-open="image-enlarge-modal8d56496d-0004-4e90-87de-ee20289c33ab" class="inline-image__enlarge " data-blockId=""> <span class="icon-enlarge" aria-hidden="true"></span> </button> <div class="modal modal--image-enlarge reveal " id="image-enlarge-modal8d56496d-0004-4e90-87de-ee20289c33ab" data-reveal data-blockId=""> <button class="modal__close" data-close aria-label="Close modal"> <span class="icon-close" aria-hidden="true"></span> </button> <img alt="" src="/contentassets/8e25963074b1420bb6ba76991f63e5a4/01fig-28655-genaicanhelpchinaslowndown.gif?width=1440&height=0&mode=crop" class="image-enlarge-modal__image" /> </div> <figcaption class="inline-image__caption " data-blockId=""> <p class="chart__notes">Note: Early-adopting shoppers in China refers to those who said they had used one or more generative AI shopping tools in the last six months </p> Source: Bain China Consumer Survey, August 2024 (n=3,000) </figcaption> </figure> </div> </figure> </section> <p>Merchants trading on China’s giant e-commerce platforms are embracing AI even more enthusiastically than Gen Z shoppers: 52% of the merchants we surveyed have used at least one generative AI–enabled tool. Slightly more than half have used generative AI–powered customer service chatbot tools. About one in three have used AI to generate content. Crucially, most early adopting merchants say AI tools have had a moderately to highly positive impact in areas such as sales, operational costs, and workforce productivity (see Figure 2).</p> <section class="chart small-12"> <div class="chart__header"> <div class="chart__utilities"> <span class="" >Figure 2</span> <div class="chart__share"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="enlarge" data-open="image-enlarge-modal8686cbbd-348b-4bfe-9bf4-5f3e488b6e97" aria-controls="image-enlarge-modal8686cbbd-348b-4bfe-9bf4-5f3e488b6e97" aria-haspopup="true" tabindex="0"> <i class="icon-enlarge" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> <figure> <figcaption class="customFontSize"> Generative AI tools have significantly boosted the merchants that trade on China’s e-commerce platforms </figcaption> <div class="image-wrapper"> <figure class="inline-image"> <img alt="" src="/contentassets/bf209af38ff14d4f940115e3e044c306/02fig-28655-genaicanhelpchinaslowndown.gif" loading="lazy" /> <button data-open="image-enlarge-modal8686cbbd-348b-4bfe-9bf4-5f3e488b6e97" class="inline-image__enlarge " data-blockId=""> <span class="icon-enlarge" aria-hidden="true"></span> </button> <div class="modal modal--image-enlarge reveal " id="image-enlarge-modal8686cbbd-348b-4bfe-9bf4-5f3e488b6e97" data-reveal data-blockId=""> <button class="modal__close" data-close aria-label="Close modal"> <span class="icon-close" aria-hidden="true"></span> </button> <img alt="" src="/contentassets/bf209af38ff14d4f940115e3e044c306/02fig-28655-genaicanhelpchinaslowndown.gif?width=1440&height=0&mode=crop" class="image-enlarge-modal__image" /> </div> <figcaption class="inline-image__caption " data-blockId=""> Source: Bain China SME Merchant Survey, August 2024 (n=500) </figcaption> </figure> </div> </figure> </section> <p>As adoption grew after Singles Day 2023, retailers have been busy polishing their generative AI tools and adding new ones. In March, for instance, JD.com launched an enhanced suite of AI-powered solutions designed to cut merchants’ operational costs by as much as 50%. The solutions include an assistant to accelerate online store launches and a realistic avatar generator to enable round-the-clock interactive shopping livestreams. JD.com founder Richard Liu was even turned into a lifelike automated presenter to promote the company’s AI-driven virtual host technology, with care taken to mimic the nuances of his Suqian accent and characteristic “finger twiddles.”</p> <p>Big players in Chinese retail have also poured money into Chinese AI start-ups. For instance, Alibaba—which, like Amazon, runs a leading cloud computing business—invested about $800 million during its 2024 fiscal year in Moonshot AI, creator of the Kimi chatbot, in addition to nurturing its own large language model, Tongyi Qianwen. Since 2023, about 40% of Alibaba’s deals have focused on AI. While JD.com has been investing smaller sums in the new technology than Alibaba, AI was a theme in 50% of its deals over the same period.</p> <p>AI’s increasing prominence across Chinese retail offers a timely boost to a maturing industry. The challenges retailers face in China are well known, and are unlikely to be solved immediately by stimulus measures. These challenges include slower retail sales growth, price stagnation, falling property prices, youth unemployment, and fragile consumer confidence. Shoppers increasingly want value, switching to cheaper brands or hunting for the best deals across platforms. Amid such pressure, generative AI gives Chinese retailers access to a powerful new tool for increasing sales and lowering costs.</p> <p>Yet the stakes reach well beyond Singles Day and the next few quarters. Retailers that master generative AI in three key areas in the coming months—deepening customer engagement, turbocharging productivity and cost savings, and finding new growth beyond trade—could build a lasting strategic advantage. And while the adoption of AI shopping tools is less advanced in China than in the US, executive teams around the world will be watching keenly to see if Chinese retail ends up doing in generative AI what it did in e-commerce—accelerate from a relatively slow start to become a pacesetter for the global industry.</p> <h3>Singles Day 2024: Underlining the need for gen AI</h3> <p>In our last three annual Singles Day previews, we’ve anticipated and tracked the festival’s evolution. Over that three-year period, the era of high-double-digit increases in Singles Day gross merchandise value (GMV)—a headline measure of revenue—came to an end. Economic headwinds began to blow, forcing retailers to focus more on sustainable growth, profitability, and customer loyalty, rather than a win-at-all-costs obsession with the top line.</p> <p>As expected, that structural slowdown came close to outright stagnation during the 2023 Singles Day promotional period, with GMV increasing by a record-low 2%. However, even that meager growth was inflated by the growth of e-commerce based on newer livestreaming and short video e-commerce channels (which have themselves been maturing). For “traditional” e-commerce, GMV fell 1% year over year (see Figure 3).</p> <section class="chart small-12"> <div class="chart__header"> <div class="chart__utilities"> <span class="" >Figure 3</span> <div class="chart__share"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="enlarge" data-open="image-enlarge-modalf9eefe81-4187-4996-b7d0-2b3034d4327d" aria-controls="image-enlarge-modalf9eefe81-4187-4996-b7d0-2b3034d4327d" aria-haspopup="true" tabindex="0"> <i class="icon-enlarge" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> <figure> <figcaption class="customFontSize"> In 2023, livestreaming nudged Singles Day sales higher, but traditional e-commerce weakened </figcaption> <div class="image-wrapper"> <figure class="inline-image"> <img alt="" src="/contentassets/521feb4ab7734563a0b730159f9955ec/03fig-28655-genaicanhelpchinaslowndown.gif" loading="lazy" /> <button data-open="image-enlarge-modalf9eefe81-4187-4996-b7d0-2b3034d4327d" class="inline-image__enlarge " data-blockId=""> <span class="icon-enlarge" aria-hidden="true"></span> </button> <div class="modal modal--image-enlarge reveal " id="image-enlarge-modalf9eefe81-4187-4996-b7d0-2b3034d4327d" data-reveal data-blockId=""> <button class="modal__close" data-close aria-label="Close modal"> <span class="icon-close" aria-hidden="true"></span> </button> <img alt="" src="/contentassets/521feb4ab7734563a0b730159f9955ec/03fig-28655-genaicanhelpchinaslowndown.gif?width=1440&height=0&mode=crop" class="image-enlarge-modal__image" /> </div> <figcaption class="inline-image__caption " data-blockId=""> <p class="chart__notes">Notes: From 2020, Singles Day GMV covers November 1–11, not just November 11, with growth measured against the same extended period in the preceding year; 2021 traditional e-commerce GMV restated by excluding Diantao GMV to avoid double counting; livestreaming and content-led GMV includes major platforms such as Douyin, Diantao, and Kuaishou, with about 80% of GMV generated from livestreaming activities (or more)</p> Sources: Syntun; Bain analysis </figcaption> </figure> </div> </figure> </section> <p>This year, the Singles Day event, also known as Double 11, could be an even more muted affair. For one thing, the 2024 installment of the 618 festival, a smaller discounting set piece held each June, saw GMV fall 7%, <a href="https://www.prnewswire.com/news-releases/syntun2024-618-promotion-report-the-gmv-during-china-618-promotion-reached-742-8-billion-yuan-and-the-livestreaming-platforms-became-a-traffic-booster-302176773.html">according to retail data provider Syntun</a>, in spite of deals that included discounts of up to 20% on iPhones.</p> <p>In our Singles Day survey, carried out before a barrage of stimulus measures were announced this fall, 49% of shoppers said they are excited by the event, down from 53% in 2023 and 76% in 2021. About three-quarters of respondents said they’ll spend the same amount or less on Singles Day promotions in 2024, broadly in line with last year’s findings. One common theme we heard was that some shoppers want to limit their Singles Day spending to household products only. Shoppers who plan to maintain their Singles Day spending are also motivated by hope that this year’s deals will be as attractive as 2023’s.</p> <h3>AI-powered imperatives for Singles Day and beyond</h3> <p>Given the lingering economic challenges, it’s vital that Chinese retailers deepen customer engagement to increase sales—or even just maintain sales—during and after the Singles Day promotional period. AI tools can energize that customer retention effort, enabling e-commerce players to hyper-personalize their engagement with consumers and create bespoke shopping experiences for them.</p> <p>Leading players are already starting to unlock their potential in these areas, and not just with chatbots and personalized livestreaming avatars. Enhancements such as SEO-friendly automation of product pages and AI-written summaries of customer reviews should help to maximize short-term sales and loyalty. Virtual try-on—through services such as Taobao’s AI fitting room—is just one of the other ways that AI is being deployed to retain and nurture customer relationships.</p> <p>The prospect of further Singles Day GMV stagnation also highlights the need for Chinese retailers to turbocharge productivity and cost savings so they can tell a positive profit story against what’s likely to remain a challenging sales backdrop. For instance, generative AI has massively expanded cost-saving automation possibilities in previously labor-intensive areas of marketing, such as the creation of product photos and descriptions, as well as in merchandising and software engineering.</p> <p>A big part of the AI productivity opportunity involves helping frontline staff to be more effective through smart automated assistance that gives them more capacity to get things done. That’s one area where US retailers have perhaps made more publicly demonstrable progress than their Chinese counterparts—so far, at least. For instance, Target has rapidly rolled out Store Companion, a generative AI–powered chatbot that assists employees with process-related queries to provide better, faster customer service.</p> <p>To satisfy these two strategic imperatives—deepening connection with shoppers and turbocharging productivity and cost savings—Chinese retailers need to transition faster from AI experimentation to deployment at scale. That’s a challenge faced by retail executive teams around the world, of course. But it should be worth the investment. Our experience advising on generative AI globally suggests many retailers should be able to increase revenue by 5% to 10% overall through AI-powered personalization initiatives and achieve productivity gains of 30% to 40% in marketing, 25% to 30% in software development, and 5% to 25% from using generative AI to reshape the way employees work on the front line, in warehouses, and at HQ (see the Bain Brief “<a href="/insights/retail-and-gen-ai-now-scale-those-terrific-early-returns/">Retail and Gen AI: Now Scale Those Terrific Early Returns</a>”).</p> <p>Longer term, Chinese retailers must also consider how they can use AI to find new growth beyond trade as the technology starts to open up adjacencies to traditional buying and selling that could extend their already diverse activities. On the flip side of that imperative, they also need to scan the horizon for early signs of non-retail insurgents using AI to muscle in on key parts of the shopping journey (such as the inspiration and curation stages) and thereby disintermediate today’s e-commerce players. “Innovate to defend” should be the incumbent’s mantra.</p> <h3>Can Chinese retailers narrow the gap with the US?</h3> <p>For all the recent AI activity, Chinese retail still trails the US in funding and adopting the new technology. Consider Amazon. Two-thirds of its deals since the start of 2023 have involved AI, including its $4 billion investment in Anthropic, creator of the Claude family of AI models. US companies attract the vast majority of global generative AI start-up funding, although China’s share has increased to 8% to 9% thanks to big investment rounds at the likes of Moonshot AI.</p> <p>But while the whole world is trying to catch up with the US on AI, Chinese retailers can draw on formidable local advantages that, at the very least, offset the local complications of operating in China (such as being blocked from ChatGPT’s foundational models, the most popular choice for formal generative AI usage by US businesses). E-commerce penetration rates are very high in China. China’s enviable e-commerce infrastructure—particularly its <a href="/insights/the-future-of-retailing-asias-retail-ecosystems-report/">vast ecosystems of consumers, retailers, and partners</a>—should accelerate adoption as familiarity with AI builds. The country’s AI research and development is also notably strong, leading the world in AI-related patent filings.</p> <p>What’s more, our Singles Day research shows that working-age early adopters in China are broadly satisfied with their experience of using AI tools in shopping, with strong enthusiasm among millennials (manifested in a Net Promoter Score<sup>SM </sup>of 47) counteracting a more ambivalent response among Generation X. The reasons Chinese shoppers gave for using generative AI tools included speed and efficiency, improved customer experience, and personalization. With AI tools poised to become faster, slicker, and even more tailored, Chinese shoppers should continue to receive valuable benefits from AI as it matures.</p> <p>Strikingly, our research also shows that Chinese consumers are 45% more trusting of AI than their counterparts in the US, and 40% more than Europeans (see Figure 4). This finding shouldn’t be overinterpreted. For one thing, it’s important to note that Chinese shoppers aren’t immune to the AI privacy concerns that are being raised in many other countries. But that outsized expression of trust certainly suggests that there’s potential for rapid AI growth in Chinese retail.</p> <section class="chart small-12"> <div class="chart__header"> <div class="chart__utilities"> <span class="" >Figure 4</span> <div class="chart__share"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="enlarge" data-open="image-enlarge-modal5e58d9c2-8b0e-4f66-aa6d-3e49e47f44c1" aria-controls="image-enlarge-modal5e58d9c2-8b0e-4f66-aa6d-3e49e47f44c1" aria-haspopup="true" tabindex="0"> <i class="icon-enlarge" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> <figure> <figcaption class="customFontSize"> Chinese consumers are on average 45% more trusting of AI than Americans, and 40% more than Europeans </figcaption> <div class="image-wrapper"> <figure class="inline-image"> <img alt="" src="/contentassets/7cd6302b59084e778e8b9399b742325d/04fig-28655-genaicanhelpchinaslowndown.gif" loading="lazy" /> <button data-open="image-enlarge-modal5e58d9c2-8b0e-4f66-aa6d-3e49e47f44c1" class="inline-image__enlarge " data-blockId=""> <span class="icon-enlarge" aria-hidden="true"></span> </button> <div class="modal modal--image-enlarge reveal " id="image-enlarge-modal5e58d9c2-8b0e-4f66-aa6d-3e49e47f44c1" data-reveal data-blockId=""> <button class="modal__close" data-close aria-label="Close modal"> <span class="icon-close" aria-hidden="true"></span> </button> <img alt="" src="/contentassets/7cd6302b59084e778e8b9399b742325d/04fig-28655-genaicanhelpchinaslowndown.gif?width=1440&height=0&mode=crop" class="image-enlarge-modal__image" /> </div> <figcaption class="inline-image__caption " data-blockId=""> <p class="chart__notes">Note: All scores are weighted averages</p> Sources: Bain China Consumer Survey, August 2024 (n=3,000); Bain US Consumer Survey, April 2024 (n=1,499); Bain Europe Consumer Survey, April 2024 (n=9,000; UK, France, Germany, Italy, Spain, Poland) </figcaption> </figure> </div> </figure> </section> <h3>Questions for executive teams scaling AI</h3> <p>As the retail landscape in China rapidly evolves, generative AI presents a huge opportunity for businesses to enhance their operations, customer experience, and overall competitiveness. As executive teams focus on scaling up adoption to harness the technology’s full potential, we find it can be helpful for them to reflect on questions in six key areas.</p> <ol start="1" type="1"> <li>Do we have a roadmap and governance process that balances value, feasibility, risk, technological readiness, foundational vs. process-specific investments, and build vs. buy options?</li> <li>When we launch AI products and solutions, does our approach to tech product management, as well as Agile and engineering processes, maximize the chances of success? How can we improve?</li> <li>Do we have adequate tech and data foundations in the following areas: common AI and machine learning platforms; shared datasets, models, and components; roadmaps for operational systems that take advantage of AI capabilities; and the handling of unstructured data assets such as images?</li> <li>How strong is our approach to risk, responsible AI, and governance? Is it fully integrated into product/engineering processes and automated as much as possible?</li> <li>Does our workforce see the empowerment and value that AI can bring? Do employees have self-service tools that teach them to use AI confidently? Do they get to hear about AI adoption successes?</li> <li>Will our strategy—coupled with the way we work and the current state of our corporate ecosystem—allow us to take full advantage of AI and its likely development?</li> </ol> <p>After its Singles Day debut last year, generative AI could exert a greater influence on winners and losers during this year’s festival. That would be only a taste of its transformative power, however. As adoption scales up, retailers can gain a lasting competitive edge that extends well beyond the world’s biggest shopping event.</p> </div> </section> <aside class="large-3 large-pull-6 column article-container__left-sidebar"> <section class="profile-aside-container"> <h6 class="profile-aside-container__title">Authors</h6> <ul class=profile-aside-container__list><li><section class="profile-aside-block profile-aside-block--sidebar"> <div class="profile-aside-block__image-container"> <a href="/our-team/james-yang/" aria-label="James Yang"> <div class="profile-aside-block__image-wrap"> <img alt="" src="/contentassets/7d046fcbaaa742a79d4dd33c143b59ae/yang-james-1_1.jpg?width=110&height=110&mode=crop" data-object-fit /> </div> </a> </div> <div class="profile-aside-block__text-container"> <h5 class="profile-aside-block__profile-name" itemprop="author"> <a href="/our-team/james-yang/" class="textlink textlink--cta-dark">James Yang</a> </h5> <h5 class="profile-aside-block__profile-office"> Partner, Hong Kong </h5> <ul class="social-links false"> <li class="social-links__item"> <a class="social-links__link" id="8826_socialLinkLinkedIn" href="https://www.linkedin.com/in/jamesdyang/" title="LinkedIn"> <i class="icon-linkedin" aria-hidden="true"></i> </a> </li> </ul> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById('8826_socialLinkLinkedIn').onclick = function () { return shareData(this.href); } </script> </div> </section> </li><li><section class="profile-aside-block profile-aside-block--sidebar"> <div class="profile-aside-block__image-container"> <a href="/our-team/kelly-liu/" aria-label="Kelly Liu"> <div class="profile-aside-block__image-wrap"> <img alt="" src="/contentassets/388e2a476d9b4750bd312b1d8d74a314/liu-kelly-1_1.jpg?width=110&height=110&mode=crop" data-object-fit /> </div> </a> </div> <div class="profile-aside-block__text-container"> <h5 class="profile-aside-block__profile-name" itemprop="author"> <a href="/our-team/kelly-liu/" class="textlink textlink--cta-dark">Kelly Liu</a> </h5> <h5 class="profile-aside-block__profile-office"> Partner, Shanghai </h5> </div> </section> </li><li><section class="profile-aside-block profile-aside-block--sidebar"> <div class="profile-aside-block__image-container"> <a href="/our-team/melanie-sanders/" aria-label="Melanie Sanders"> <div class="profile-aside-block__image-wrap"> <img alt="" src="/contentassets/fe1f43c6acf94933b02bf4cc76d488dd/sanders-melanie-1_1.jpg?width=110&height=110&mode=crop" data-object-fit /> </div> </a> </div> <div class="profile-aside-block__text-container"> <h5 class="profile-aside-block__profile-name" itemprop="author"> <a href="/our-team/melanie-sanders/" class="textlink textlink--cta-dark">Melanie Sanders</a> </h5> <h5 class="profile-aside-block__profile-office"> Partner, Melbourne </h5> <ul class="social-links false"> <li class="social-links__item"> <a class="social-links__link" id="8826_socialLinkLinkedIn" href="http://au.linkedin.com/pub/melanie-sanders/b/448/b61/en" title="LinkedIn"> <i class="icon-linkedin" aria-hidden="true"></i> </a> </li> </ul> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById('8826_socialLinkLinkedIn').onclick = function () { return shareData(this.href); } </script> </div> </section> </li></ul> <div class="profile-aside-container__cta-container"> <a href="/about/contact-us/contact-form-page/" class="btn btn--secondary">Contact us</a> </div> </section> </aside> <aside class="large-3 column article-container__right-sidebar"> <section class="related-capabilities"> <div> <h6 class="">Related Industries</h6> <ul> <li> <a href="/industry-expertise/retail/">Retail</a> </li> </ul> <h6 class="">Related Consulting Services</h6> <ul> <li> <a href="/vector-digital/advanced-analytics/">Advanced Analytics</a> </li> </ul> </div> <div class="related-capabilities__solutions"> <div> <h6 class="">How We Can Help</h6> <ul> <li> <a href="/vector-digital/advanced-analytics/artificial-intelligence/">Artificial Intelligence</a> </li> </ul> </div> </div> </section> <div class="sidebar-disruptors-container"> <section class="section section--bordered disruptor disruptor--sidebar " data-in-viewport data-hide-behind data-disruptor-click="true" data-disruptor-click-url="/insights/generative-ai-potential-to-improve-customer-experience/"> <a href="/insights/generative-ai-potential-to-improve-customer-experience/"> <h5 class="disruptor__tag">Artificial Intelligence Insights</h5> <section class="disruptor__content-wrap row"> <div class="small-4 large-12 column"> <div class="disruptor__image-wrap"> <img alt="" src="/contentassets/3cb6a28b34a64d58885af8c527036ac5/25305_aipotential_1440x810-16_9-.jpg?width=480&height=270&mode=crop" data-object-fit /> </div> </div> <div class="small-8 large-12 column disruptor__text-wrap"> <h6 class="">Generative AI’s Potential to Improve Customer Experience</h6> <p class="">Bain's research identifies five design principles for deploying generative AI in the customer journey.</p> <div class="textlink textlink--cta">More</div> </div> </section> </a> </section> <section class="section section--bordered disruptor disruptor--sidebar " data-in-viewport data-hide-behind data-disruptor-click="true" data-disruptor-click-url="/insights/better-faster-leaner-reinventing-hr-with-generative-ai/"> <a href="/insights/better-faster-leaner-reinventing-hr-with-generative-ai/"> <h5 class="disruptor__tag">Artificial Intelligence Insights</h5> <section class="disruptor__content-wrap row"> <div class="small-4 large-12 column"> <div class="disruptor__image-wrap"> <img alt="" src="/contentassets/2352293b7d5d4dad9b6eb77100534cfd/gettyimages-2169867235_16-9.jpg?width=480&height=270&mode=crop" data-object-fit /> </div> </div> <div class="small-8 large-12 column disruptor__text-wrap"> <h6 class="">Better, Faster, Leaner: Reinventing HR with Generative AI</h6> <p class="">By unlocking a more personalized and cost-efficient employee experience, generative AI makes HR more human—not less.</p> <div class="textlink textlink--cta">More</div> </div> </section> </a> </section> <section class="section section--bordered disruptor disruptor--sidebar " data-in-viewport data-hide-behind data-disruptor-click="true" data-disruptor-click-url="/insights/us-consumer-health-indexes/"> <a href="/insights/us-consumer-health-indexes/"> <h5 class="disruptor__tag">Retail</h5> <section class="disruptor__content-wrap row"> <div class="small-4 large-12 column"> <div class="disruptor__image-wrap"> <img alt="" src="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=480&height=270&mode=crop" data-object-fit /> </div> </div> <div class="small-8 large-12 column disruptor__text-wrap"> <h6 class="">US Consumer Health Update</h6> <p class="">Consumers are exhibiting signs of strength as we enter the critical holiday spending weeks.</p> <div class="textlink textlink--cta">More</div> </div> </section> </a> </section> <section class="section section--bordered disruptor disruptor--sidebar " data-in-viewport data-hide-behind data-disruptor-click="true" data-disruptor-click-url="/insights/100-billion-dollar-opportunity-for-generative-ai-in-p-and-c-claims-handling/"> <a href="/insights/100-billion-dollar-opportunity-for-generative-ai-in-p-and-c-claims-handling/"> <h5 class="disruptor__tag">Artificial Intelligence Insights</h5> <section class="disruptor__content-wrap row"> <div class="small-4 large-12 column"> <div class="disruptor__image-wrap"> <img alt="" src="/contentassets/c00fd3d5ff384d6b826b350f9131711b/27333_1bopportunity_1440x810-16_9.jpg?width=480&height=270&mode=crop" data-object-fit /> </div> </div> <div class="small-8 large-12 column disruptor__text-wrap"> <h6 class="">The $100 Billion Opportunity for Generative AI in P&C Claims Handling</h6> <p class="">To improve productivity and the claims experience, insurers will need to scale up the most promising initiatives. </p> <div class="textlink textlink--cta">More</div> </div> </section> </a> </section> <section class="section section--bordered disruptor disruptor--sidebar " data-in-viewport data-hide-behind data-disruptor-click="true" data-disruptor-click-url="/insights/2024-holiday-shopping-inside-latest-retail-sales-snap-chart/"> <a href="/insights/2024-holiday-shopping-inside-latest-retail-sales-snap-chart/"> <h5 class="disruptor__tag">Retail Holiday Newsletter</h5> <section class="disruptor__content-wrap row"> <div class="small-4 large-12 column"> <div class="disruptor__image-wrap"> <img alt="" src="/contentassets/325582a27cdd45a6a2c44fb666fd3e24/v1-1_rhn-snap-chart_16.9_promo.png?width=480&height=270&mode=crop" data-object-fit /> </div> </div> <div class="small-8 large-12 column disruptor__text-wrap"> <h6 class="">2024 Holiday Shopping: Inside the Latest Retail Sales</h6> <p class="">US retail sales growth accelerated in October to help ring in the holiday season. </p> <div class="textlink textlink--cta">More</div> </div> </section> </a> </section> </div> </aside> </div> <section> <div class="large-12 column article-container__outside"> </div> <div class="large-6 large-push-3 column article-container__outside"> <section class="section list--tags__container"> <h6>Tags</h6> <ul class="list--tags"> <li><a class="tag-link" href=/insights/?filters=services(298) title="Advanced Analytics Title"><span itemprop="keywords">Advanced Analytics</span></a></li> <li><a class="tag-link" href=/insights/?filters=offerings(2007762) title="Artificial Intelligence Title"><span itemprop="keywords">Artificial Intelligence</span></a></li> <li><a class="tag-link" href=/insights/?filters=featuredtopics(1952908) title="Artificial Intelligence Insights Title"><span itemprop="keywords">Artificial Intelligence Insights</span></a></li> <li><a class="tag-link" href=/insights/?filters=industries(177) title="Retail Title"><span itemprop="keywords">Retail</span></a></li> <li><a class="tag-link" href=/insights/?filters=featuredtopics(408) title="Retail Holiday Newsletter Title"><span itemprop="keywords">Retail Holiday Newsletter</span></a></li> </ul> </section> </div> </section> </article> <div class="row column"> <section class="related-case-studies"> <h3 class="">How We've Helped Clients</h3> <div class="related-case-studies__tiles"> <div class="related-case-studies__item"> <a href="/client-results/a-regional-strategy-helps-global-retailer-find-its-way/" title="A regional strategy helps global retailer find its way"> <h4> <small class="" >Strategy</small> A regional strategy helps global retailer find its way </h4> <div class="textlink textlink--cta"> <span class="" >Read case study</span> </div> </a> </div> <div class="related-case-studies__item"> <a href="/client-results/a-major-retailer-rejuvenates-sales-by-thinking-local/" title="A major retailer rejuvenates sales by thinking local"> <h4> <small class="" >Sales and Marketing</small> A major retailer rejuvenates sales by thinking local </h4> <div class="textlink textlink--cta"> <span class="" >Read case study</span> </div> </a> </div> <div class="related-case-studies__item"> <a href="/client-results/focus-on-core-delivers-growth-for-retailer/" title="Focus on core delivers growth for retailer"> <h4> <small class="" >Strategy</small> Focus on core delivers growth for retailer </h4> <div class="textlink textlink--cta"> <span class="" >Read case study</span> </div> </a> </div> </div> </section> <div class="contact-form"> <form data-abide novalidate action="/about/contact-us/contact-form-page/" method="get"> <input type="hidden" name=reasonforcontactingBain value="Business inquiry: I’m exploring hiring Bain" /> <div class="large-6 column"> <h3 class="contact-form__title">Ready to talk?</h3> <label class="select-menu"> <span class="select-menu__label-text" >I want to talk to your experts in:</span> <select class="select-menu__select" name=m_Industry data-custom-select required> <option value="Retail">Retail</option> <option value="Advanced Manufacturing & Services">Advanced Manufacturing & Services</option> <option value="Aerospace & Defense">Aerospace & Defense</option> <option value="Agribusiness">Agribusiness</option> <option value="Automotive">Automotive</option> <option value="Aviation">Aviation</option> <option value="Chemicals">Chemicals</option> <option value="Consumer Products">Consumer Products</option> <option value="Energy & Natural Resources">Energy & Natural Resources</option> <option value="Financial Services">Financial Services</option> <option value="Healthcare & Life Sciences">Healthcare & Life Sciences</option> <option value="Infrastructure, Construction & Building Products">Infrastructure, Construction & Building Products</option> <option value="Machinery & Equipment">Machinery & Equipment</option> <option value="Media & Entertainment">Media & Entertainment</option> <option value="Metals">Metals</option> <option value="Mining">Mining</option> <option value="Oil & Gas">Oil & Gas</option> <option value="Paper & Packaging">Paper & Packaging</option> <option value="Private Equity">Private Equity</option> <option value="Real Estate">Real Estate</option> <option value="Social & Public Sector">Social & Public Sector</option> <option value="Technology">Technology</option> <option value="Telecommunications">Telecommunications</option> <option value="Transportation">Transportation</option> <option value="Travel & Leisure">Travel & Leisure</option> <option value="Utilities & Renewables">Utilities & Renewables</option> </select> <span class="form-error contact-module-error" >Please select an industry from the dropdown list</span> </label> </div> <div class="large-6 column"> <div class="contact-form__description"> <p class="">We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.</p> </div> <label class="input-field"> <span class="input-field__label-text show-for-sr" >Your email</span> <input class="input-field__input" type="email" name=Email placeholder="Your email" required /> <span class="form-error contact-module-error" >Please enter a valid email address</span> </label> <button class="btn" type="submit"> CONTACT US</button> </div> </form> </div> </div> <section class="trademark column row"> <div class="column"> Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. </div> </section> <footer class="footer" dir="ltr"> <div class="row column"> <div class="column footer__sign-up"> <div class="description"> <p>Stay ahead in a rapidly changing world. Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses.</p> </div> <form id="form_638679988574478107" class="newsletter-sign-up" data-abide novalidate data-ajax-form="" data-post-url="" data-success-container=".success-container"> <div class="newsletter-sign-up__input-container"> <label class="input-field"> <span class="input-field__label-text show-for-sr" >Your email address</span> <input id="Email2" class="input-field__input" type="email" name="Email" placeholder="Your email address" required /> <span class="form-error" >Please enter a valid email address.</span> </label> <label class="checkbox"> <input name="privacy-policy" type="checkbox" required /> <span class="checkbox__styled"></span> <span class="checkbox__label-text"><p><span>*I have read the </span><a title="Privacy Policy" href="/about/privacy/" target="_blank">Privacy Policy</a><span> and agree to its terms.</span></p></span> <span class="form-error" >Please read and agree to the Privacy Policy.</span> </label> <input name="demb_annual_sales" type="hidden" value=""> <input name="demb_company_name" type="hidden" value=""> <input name="demb_data_source" type="hidden" value=""> <input name="demb_country_name" type="hidden" value=""> <input name="demb_demandbase_sid" type="hidden" value=""> <input name="demb_employee_count" type="hidden" value=""> <input name="demb_industry" type="hidden" value=""> <input name="demb_Sub_Industry" type="hidden" value=""> <input name="demb_website" type="hidden" value=""> </div> <button id="newsletterBtn" class="btn" type="submit">SUBSCRIBE</button> </form> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> document.getElementById('newsletterBtn').onclick = function () { return subscriptionFormSubmitted('form_638679988574478107'); } </script> </div> </div> <div class="footer__small-view-border show-for-small-only"> </div> <div class="row column footer__content "> <div class="column footer__top-row"> <div class="footer__heading"> <img alt="Bain & Company" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_white.svg" /> </div> <div class="footer__social"> <ul class="social-links "> <li class="social-links__item"> <a class="social-links__link" href="https://www.linkedin.com/company/bain-and-company" target="_blank"> <i class="icon-linkedin-in" aria-hidden="true"></i> </a> </li> <li class="social-links__item"> <a class="social-links__link" href="https://x.com/bainandcompany" target="_blank"> <i class="icon-twitter" aria-hidden="true"></i> </a> </li> <li class="social-links__item"> <a class="social-links__link" href="https://www.facebook.com/bainandcompany" target="_blank"> <i class="icon-facebook-f" aria-hidden="true"></i> </a> </li> <li class="social-links__item"> <a class="social-links__link" href="https://www.youtube.com/@bainandcompany" target="_blank"> <i class="icon-youtube" aria-hidden="true"></i> </a> </li> <li class="social-links__item"> <a class="social-links__link" href="https://www.instagram.com/bainandcompany/" target="_blank"> <i class="icon-instagram" aria-hidden="true"></i> </a> </li> </ul> </div> </div> <div class="column footer__bottom-row"> <div class="footer__links"> <div class="footer__ctas"> <a href="/about/contact-us/" aria-label="Contact us" class="">Contact us</a> <a href="/about/further/our-sustainability/" aria-label="Sustainability" class="">Sustainability</a> <a href="/about/accessibility-statement/" aria-label="Accessibility" class="">Accessibility</a> <a href="/about/terms/" aria-label="Terms of use" class="">Terms of use</a> <a href="/about/privacy/" aria-label="Privacy" class="">Privacy</a> <a href="/about/anti-slavery-statement/" aria-label="Modern Slavery Act Statement" class="">Modern Slavery Act Statement</a> <a href="/about/cookie-policy/" aria-label="Cookie Policy" class="">Cookie Policy</a> <a href="/sitemap/" aria-label="Sitemap" class="">Sitemap</a> <a href="/account/dashboard/" aria-label="Log In" class="">Log In</a> </div> <div class="footer__logos"> <a href="https://www.levelaccess.com/a/bain/" target="_blank" class="eA-logo" aria-label="Footer logo"></a> </div> </div> <div class="footer__legal"> <p class="">© 1996-2024 Bain & Company, Inc.</p> </div> </div> </div> </footer> <div class="marketo-subscribe" style="display:none"> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A=" defer src="//lp.bain.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1014"></form> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A=">$(function(){MktoForms2.loadForm("//lp.bain.com", "378-NYU-220", 1014);}) </script> </div> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> function subscriptionFormSubmitted(formId) { var hasCookieConsent = hasDomainConsent("en", "1"); $(function () { MktoForms2.whenReady(function (mktoForm) { var marketoFormId = mktoForm.getId(); if (marketoFormId == '1014') { var epiForm = document.getElementById(formId); var contactEmailId = epiForm.elements["Email"].value; var privacyPolicyValue = epiForm.elements["privacy-policy"].checked ? "yes" : "no"; var annualSales = epiForm.elements["demb_annual_sales"].value; var companyName = epiForm.elements["demb_company_name"].value; var dataSource = epiForm.elements["demb_data_source"].value; var countryName = epiForm.elements["demb_country_name"].value; var demandbase_Sid = epiForm.elements["demb_demandbase_sid"].value; var employeeCount = epiForm.elements["demb_employee_count"].value; var industry = epiForm.elements["demb_industry"].value; var subIndustry = epiForm.elements["demb_Sub_Industry"].value; var website = epiForm.elements["demb_website"].value; // Regular Expression For Email //var mailformat = /^\w+([\.-]?\w+)*@\w+([\.-]?\w+)*(\.\w{2,3})+$/; if (privacyPolicyValue =='no') { return false; } mktoForm.vals({ "Email": contactEmailId, "privacyPolicy": privacyPolicyValue, "bain_optinnewsletterbaininsights": "True", "demb_annual_sales": annualSales, "demb_company_name": companyName, "demb_data_source": dataSource, "demb_country_name": countryName, "demb_demandbase_sid": demandbase_Sid, "demb_employee_count": employeeCount, "demb_industry": industry, "demb_Sub_Industry": subIndustry, "demb_website": website }); mktoForm.submit(); } mktoForm.onSuccess(function (values, followUpUrl) { if (marketoFormId == '1014') { if (!hasCookieConsent) { if (followUpUrl.indexOf("?") > -1) { followUpUrl = followUpUrl + "&marketo_opt_out=true"; } else { followUpUrl = followUpUrl + "?marketo_opt_out=true"; } followUpUrl = followUpUrl + "&Email=" + values["Email"]; } else { if (followUpUrl.indexOf("?") > -1) { followUpUrl = followUpUrl + "&Email=" + values["Email"]; } else { followUpUrl = followUpUrl + "?Email=" + values["Email"]; } } window.location.href = followUpUrl; return false; } }); }); }); } </script> <section class="contact-widget" dir="ltr"> <div class="contact-widget__content"> <div class="column contact-widget__window hide" id="contact-widget-window" data-toggler=".hide"> <p class="">Contact Bain</p> <h4 class="">How can we help you?</h4> <div class="contact-widget__links row"> <ul class="column"> <li> <a href="/about/contact-us/contact-form-page/?reasonforcontactingBain=Business inquiry: I’m exploring hiring Bain"> Business inquiry </a> </li> <li> <a href="/about/contact-us/contact-form-page/?reasonforcontactingBain=Career information: I’d like to work at Bain"> Career information </a> </li> <li> <a href="/about/contact-us/contact-form-page/?reasonforcontactingBain=Press relations: I’m a member of the media seeking a Bain expert’s comment"> Press relations </a> </li> <li> <a href="/about/contact-us/contact-form-page/?reasonforcontactingBain=Partnership request: I’d like to be considered for Bain’s Alliance Ecosystem"> Partnership request </a> </li> <li> <a href="/about/contact-us/contact-form-page/?reasonforcontactingBain=Speaker request: I’d like to have a Bain expert speak at my event"> Speaker request </a> </li> </ul> </div> <div class="contact-widget__office"> <a href='/about/offices/'>See all offices</a> </div> </div> <span data-tooltip data-show-on="large" class="has-tip left contact-widget__bubble" data-disable-hover="false" data-click-open="false" tabindex="2" title="Get in touch"> <a role="button" class="contact-widget__btn" data-toggle="icon-open icon-close contact-widget-window toggler-closer" aria-label="Contact widget button" aria-haspopup="true"> <span class="icon-contact-bubble" id="icon-open" data-toggler=".hide"></span> <span class="icon-close hide" id="icon-close" data-toggler=".hide"></span> </a> </span> </div> <a id="toggler-closer" class="hide" data-toggle="widget-btn icon-close icon-open toggler-closer contact-widget-window" data-toggler=".hide"></a> </section> <input type="hidden" data-rectangle-image value="/contentassets/aec4c026a936469db3efb0c046fb811e/gettyimages-1365749410_1-1.jpg?width=110&height=110&mode=crop" /> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> var hasCookieConsent = hasDomainConsent("en", "2"); var data = sessionStorage.getItem("entry_timestamp"); var callApi = false; if (data) { // extract saved object from JSON encoded string data = JSON.parse(data); // calculate expiration time for content, // to force periodic refresh after 60 minutes now = new Date(); expiration = new Date(data.timestamp); expiration.setMinutes(expiration.getMinutes() + 60); // ditch the content if too old if (now.getTime() > expiration.getTime()) { callApi = true; sessionStorage.removeItem("entry_timestamp"); } } else { callApi = true; } getDemandBaseResults(callApi, hasCookieConsent); //This function is used to get Results from Demandbase function getDemandBaseResults(callApi, hasCookieConsent) { var apiCall = hasCookieConsent ? 'https://api.company-target.com/api/v2/ip.json?auth=rItedalSdJqqnqp8h2dq26PWEuGmMNopGyAjWF5H' : 'https://api.demandbase.com/api/v2/ip.json?auth=rItedalSdJqqnqp8h2dq26PWEuGmMNopGyAjWF5H'; if (callApi) { sessionStorage.setItem("entry_timestamp", JSON.stringify({ timestamp: new Date(), content: "true" })); $.ajax({ url: apiCall, dataType: 'json', success: function (result, status, xhr) { if (xhr.status == 200) { var demandbaseAPIResponse = JSON.stringify(result); $.ajax({ type: "POST", url: '/api/Demandbase/get', data: {response: demandbaseAPIResponse }, datatype: "json", success: function () { }, error: function () { } }); } }, error: function () { } }); } } </script> <script nonce="23C+qGmUq4NW2Df+cbovv1UbGG+DyqUpLhtQMrEy23A="> sessionStorage.setItem("UserBookmarkSync", "false"); </script> </body> </html>

CINXE.COM

Gen AI Can Help Retailers Defy China’s Economic Slowdown | Bain & Company