In the News - Flite Press Center

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<img title="Date" alt="Date" class="inline-icon date-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Tuesday, July 9, 2013 at 11:52AM</span> </div> <div class="body"> <p><p><script type="text/javascript" src="https://web.archive.org/web/20130730045100js_/http://pshared.5min.com/Scripts/PlayerSeed.js?sid=815&width=560&height=345&playList=517833835"></script></p> <p>Flite CEO Will Price spoke at the Cannes Lions International Festival of Creativity, a global event for those working in advertising and related fields, held yearly in late June in Cannes, France.</p> <p> </p> <p>The seven-day festival attracts thousands from around the world to view shortlisted work, attend seminars, workshops and master classes. Flite was selected to present as part of Starcom MediaVest’s new powerhouse of technology partners working with the world’s top brands on the forefront of digital marketing.</p> </p> <p class="journal-read-more-tag"><a href="/web/20130730045100/http://press.flite.com/in-the-news/2013/7/9/flite-ceo-will-price-at-cannes-lions-international-festival.html">Click to read more ...</a></p> </div> </div> <div class="journal-entry-tag journal-entry-tag-post-body"> <div class="journal-entry-tag-post-body-line1"><span class="share-item"><a href="javascript:noop();" onclick="Squarespace.Interaction.shareLink(this,'%2Fin-the-news%2F2013%2F7%2F9%2Fflite-ceo-will-price-at-cannes-lions-international-festival.html','Flite%20CEO%20Will%20Price%20at%20Cannes%20Lions%20International%20Festival%20of%20Creativity%20');"> <img title="Share Article" alt="Share Article" class="inline-icon share-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Share Article </a></span> </div> <div class="journal-entry-tag-post-body-line2"></div> <div class="journal-entry-tag-post-body-line3"></div> </div> <div class="clearer"></div> </div> </div> <div class="journal-entry-wrapper post-text authored-by-pressflite "> <div id="item33917773" class="journal-entry"> <div class="journal-entry-float-day"><span class="name">Tuesday</span></div><div class="journal-entry-float-date"><span class="month">Jun</span><span class="date">18</span><span class="year">2013</span></div> <div class="journal-entry-text"> <h2 class="title"> <a class="journal-entry-navigation-current" href="/web/20130730045100/http://press.flite.com/in-the-news/2013/6/18/mediapost-publicis-groupes-vivaki-influences-mass-relevance.html">MediaPost: Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map</a> </h2> <div class="journal-entry-tag journal-entry-tag-post-title"><span class="posted-on"> <img title="Date" alt="Date" class="inline-icon date-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Tuesday, June 18, 2013 at 9:29AM</span> </div> <div class="body"> <p><p><span class="full-image-block ssNonEditable"><span><img style="width: 300px;" src="/web/20130730045100im_/http://press.flite.com/storage/2012_DMS_Sponsor_Mediapost_Logo.jpg?__SQUARESPACE_CACHEVERSION=1371573140185" alt=""/></span></span></p> <p><a href="https://web.archive.org/web/20130730045100/http://www.mediapost.com/publications/article/202670/publicis-groupes-vivaki-influences-mass-relevance.html?edition=61245#axzz2Wa2ghlPf">See original article here</a>.</p> <p> </p> <p>VivaKi Ventures has gained input into Mass Relevance’s product road map to influence features and functions through a deal that could integrate the company’s social technology into all Publicis Groupe agency platforms.</p> <p> </p> <p>The partnership gives agencies like Saatchi & Saatchi and Mediavest access to the Mass Relevance platform and product suite to ingrate social media experiences across any digital device, said Alyson Hyder, executive vice president of VivaKi Ventures. “Mass Relevance will look toward us to suggest how to make their product better,” she said.</p> </p> <p class="journal-read-more-tag"><a href="/web/20130730045100/http://press.flite.com/in-the-news/2013/6/18/mediapost-publicis-groupes-vivaki-influences-mass-relevance.html">Click to read more ...</a></p> </div> </div> <div class="journal-entry-tag journal-entry-tag-post-body"> <div class="journal-entry-tag-post-body-line1"><span class="share-item"><a href="javascript:noop();" onclick="Squarespace.Interaction.shareLink(this,'%2Fin-the-news%2F2013%2F6%2F18%2Fmediapost-publicis-groupes-vivaki-influences-mass-relevance.html','MediaPost%3A%20Publicis%20Groupe%27s%20VivaKi%20Influences%20Mass%20Relevance%20Social%20Road%20Map');"> <img title="Share Article" alt="Share Article" class="inline-icon share-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Share Article </a></span> </div> <div class="journal-entry-tag-post-body-line2"></div> <div class="journal-entry-tag-post-body-line3"></div> </div> <div class="clearer"></div> </div> </div> <div class="journal-entry-wrapper post-text authored-by-pressflite "> <div id="item33915966" class="journal-entry"> <div class="journal-entry-float-day"><span class="name">Monday</span></div><div class="journal-entry-float-date"><span class="month">Jun</span><span class="date">17</span><span class="year">2013</span></div> <div class="journal-entry-text"> <h2 class="title"> <a class="journal-entry-navigation-current" href="/web/20130730045100/http://press.flite.com/in-the-news/2013/6/17/the-new-creativity-starcom-mediavest-group-and-medialink-exp.html">The New Creativity: Starcom Mediavest Group And Medialink Explore The Technology Fueling The Industry’s Best Work</a> </h2> <div class="journal-entry-tag journal-entry-tag-post-title"><span class="posted-on"> <img title="Date" alt="Date" class="inline-icon date-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Monday, June 17, 2013 at 6:17PM</span> </div> <div class="body"> <p><p><span class="full-image-block ssNonEditable"><span><img src="/web/20130730045100im_/http://press.flite.com/storage/smg%20ad%20age%20article.png?__SQUARESPACE_CACHEVERSION=1371518339332" alt=""/></span></span></p> <p><a href="https://web.archive.org/web/20130730045100/http://brandedcontent.adage.com/pdf/SMG.pdf">See original article here</a>.</p> <p> </p> <p>Excerpts about Flite below: link.d3 is powered by SMG’s partnerships with a growing list of technology companies, including Flite, Kontera, Twitter and ShareThis. These partnerships, says Lisa Weinstein, president-global digital, data and analytics at SMG, help the agency’s client brands increase marketing agility and connect with consumers at meaningful moments.</p> <p> </p> </p> <p class="journal-read-more-tag"><a href="/web/20130730045100/http://press.flite.com/in-the-news/2013/6/17/the-new-creativity-starcom-mediavest-group-and-medialink-exp.html">Click to read more ...</a></p> </div> </div> <div class="journal-entry-tag journal-entry-tag-post-body"> <div class="journal-entry-tag-post-body-line1"><span class="share-item"><a href="javascript:noop();" onclick="Squarespace.Interaction.shareLink(this,'%2Fin-the-news%2F2013%2F6%2F17%2Fthe-new-creativity-starcom-mediavest-group-and-medialink-exp.html','The%20New%20Creativity%3A%20Starcom%20Mediavest%20Group%20And%20Medialink%20Explore%20The%20Technology%20Fueling%20The%20Industry%E2%80%99s%20Best%20Work');"> <img title="Share Article" alt="Share Article" class="inline-icon share-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Share Article </a></span> </div> <div class="journal-entry-tag-post-body-line2"></div> <div class="journal-entry-tag-post-body-line3"></div> </div> <div class="clearer"></div> </div> </div> <div class="journal-entry-wrapper post-text authored-by-pressflite "> <div id="item33894593" class="journal-entry"> <div class="journal-entry-float-day"><span class="name">Wednesday</span></div><div class="journal-entry-float-date"><span class="month">Jun</span><span class="date">12</span><span class="year">2013</span></div> <div class="journal-entry-text"> <h2 class="title"> <a class="journal-entry-navigation-current" href="/web/20130730045100/http://press.flite.com/in-the-news/2013/6/12/forbes-flite-raises-9m-from-iris-capital-inks-deal-with-publ.html">Forbes: Flite Raises $9M From Iris Capital, Inks Deal With Publicis Groupe's VivaKi</a> </h2> <div class="journal-entry-tag journal-entry-tag-post-title"><span class="posted-on"> <img title="Date" alt="Date" class="inline-icon date-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Wednesday, June 12, 2013 at 6:06AM</span> </div> <div class="body"> <p><p><a href="https://web.archive.org/web/20130730045100/http://www.forbes.com/sites/tomiogeron/2013/06/12/flite-raises-9m-from-iris-capital-inks-deal-with-publicis-groupes-vivaki/">See original article</a>.</p> <p> </p> <p>Online advertising company <a href="https://web.archive.org/web/20130730045100/http://flite.com/">Flite</a> has raised $9 million in funding from Iris Capital, a joint venture of <a class="exit_trigger_set" href="https://web.archive.org/web/20130730045100/http://www.forbes.com/companies/publicis-groupe/">Publicis Groupe</a> and Orange Telecom.</p> <p> </p> <p>As part of the funding, media giant Publicis Groupe’s digital unit <a href="https://web.archive.org/web/20130730045100/http://www.vivaki.com/">VivaKi</a> will be bringing Flite technology to Publicis Groupe’s agencies.</p> </p> <p class="journal-read-more-tag"><a href="/web/20130730045100/http://press.flite.com/in-the-news/2013/6/12/forbes-flite-raises-9m-from-iris-capital-inks-deal-with-publ.html">Click to read more ...</a></p> </div> </div> <div class="journal-entry-tag journal-entry-tag-post-body"> <div class="journal-entry-tag-post-body-line1"><span class="share-item"><a href="javascript:noop();" onclick="Squarespace.Interaction.shareLink(this,'%2Fin-the-news%2F2013%2F6%2F12%2Fforbes-flite-raises-9m-from-iris-capital-inks-deal-with-publ.html','Forbes%3A%20Flite%20Raises%20%249M%20From%20Iris%20Capital%2C%20Inks%20Deal%20With%20Publicis%20Groupe%27s%20VivaKi');"> <img title="Share Article" alt="Share Article" class="inline-icon share-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Share Article </a></span> </div> <div class="journal-entry-tag-post-body-line2"></div> <div class="journal-entry-tag-post-body-line3"></div> </div> <div class="clearer"></div> </div> </div> <div class="journal-entry-wrapper post-text authored-by-pressflite "> <div id="item33508312" class="journal-entry"> <div class="journal-entry-float-day"><span class="name">Friday</span></div><div class="journal-entry-float-date"><span class="month">Apr</span><span class="date">26</span><span class="year">2013</span></div> <div class="journal-entry-text"> <h2 class="title"> <a class="journal-entry-navigation-current" href="/web/20130730045100/http://press.flite.com/in-the-news/2013/4/26/san-francisco-business-times-flite-turns-ads-into-engagement.html">San Francisco Business Times: Flite turns ads into engagement</a> </h2> <div class="journal-entry-tag journal-entry-tag-post-title"><span class="posted-on"> <img title="Date" alt="Date" class="inline-icon date-icon" rel="dark" src="/web/20130730045100im_/http://press.flite.com/universal/images/transparent.png"/>Friday, April 26, 2013 at 9:51AM</span> </div> <div class="body"> <p><p><span class="full-image-block ssNonEditable"><span><img style="width: 500px;" src="/web/20130730045100im_/http://press.flite.com/storage/will pic sf b times.jpg?__SQUARESPACE_CACHEVERSION=1367011986933" alt=""/></span></span></p> <p><a href="https://web.archive.org/web/20130730045100/http://www.bizjournals.com/sanfrancisco/print-edition/2013/04/26/flite-turns-ads-into-engagement.html?ana=lnk">See original article</a>.</p> <p> </p> <p>San Francisco-based Flite Inc. is designing display ads that allow people online and on mobile devices to interact with content-rich ads — scrolling through tweets, clicking through articles, signing up for a promotion, viewing a movie trailer, filling out a survey — without leaving the page in which the ad is embedded.</p> <p> </p> <p>Flite allows brands to pull curated content into ads, including videos, Twitter feeds, and articles that encourage people to interact with the content in a way that creates a mini-website in an online ad space.</p> <p> </p> <p><a href="https://web.archive.org/web/20130730045100/http://www.bizjournals.com/sanfrancisco/print-edition/2013/04/26/flite-turns-ads-into-engagement.html?ana=lnk">For the full article, see the San Francisco Business Times</a>.</p> </p> <p class="journal-read-more-tag"><a href="/web/20130730045100/http://press.flite.com/in-the-news/2013/4/26/san-francisco-business-times-flite-turns-ads-into-engagement.html">Click to read more ...</a></p> </div> </div> <div class="journal-entry-tag journal-entry-tag-post-body"> <div class="journal-entry-tag-post-body-line1"><span class="share-item"><a href="javascript:noop();" onclick="Squarespace.Interaction.shareLink(this,'%2Fin-the-news%2F2013%2F4%2F26%2Fsan-francisco-business-times-flite-turns-ads-into-engagement.html','San%20Francisco%20Business%20Times%3A%20Flite%20turns%20ads%20into%20engagement');"> <img title="Share Article" alt="Share Article" class="inline-icon share-icon" rel="dark" 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