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menu-item-type-post_type menu-item-object-page menu-item-4167"><a href="https://www.braincouncil.eu/about-us/full-members/"><span class="link-text"> Full Members</span><span class="arrow"></span></a></li><li id="menu-item-4199" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4199"><a href="https://www.braincouncil.eu/about-us/associate-members/"><span class="link-text"> Associate Members</span><span class="arrow"></span></a></li><li id="menu-item-54411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54411"><a href="https://www.braincouncil.eu/about-us/corresponding-members/"><span class="link-text"> Corresponding Members</span><span class="arrow"></span></a></li><li id="menu-item-21331" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21331"><a href="https://www.braincouncil.eu/about-us/full-members/become-an-ebc-member/"><span class="link-text"> Become an EBC Member</span><span class="arrow"></span></a></li></ul></nav></div></div></li><li id="menu-item-1356" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1356 fusion-megamenu-submenu fusion-megamenu-columns-4 col-lg-3 col-md-3 col-sm-3" ><div class='fusion-megamenu-title'><span class="awb-justify-title">Partnerships</span></div><div class="fusion-megamenu-widgets-container second-level-widget"><style type="text/css" data-id="avada-vertical-menu-widget-7">#avada-vertical-menu-widget-7 > ul.menu { margin-top: -8px; }</style><div id="avada-vertical-menu-widget-7" class="widget avada_vertical_menu"><style>#fusion-vertical-menu-widget-avada-vertical-menu-widget-7-nav ul.menu li a {font-size:14px;}</style><nav id="fusion-vertical-menu-widget-avada-vertical-menu-widget-7-nav" class="fusion-vertical-menu-widget fusion-menu click left no-border" aria-label="Secondary Navigation: "><ul id="menu-partnerships" class="menu"><li id="menu-item-4207" class="menu-item menu-item-type-post_type 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class="widget avada_vertical_menu"><style>#fusion-vertical-menu-widget-avada-vertical-menu-widget-4-nav ul.menu li a {font-size:14px;}</style><nav id="fusion-vertical-menu-widget-avada-vertical-menu-widget-4-nav" class="fusion-vertical-menu-widget fusion-menu click left no-border" aria-label="Secondary Navigation: "><ul id="menu-national-brain-councils" class="menu"><li id="menu-item-4152" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4152"><a href="https://www.braincouncil.eu/about-us/national-brain-councils/"><span class="link-text"> Presentation</span><span class="arrow"></span></a></li><li id="menu-item-54381" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54381"><a href="https://www.braincouncil.eu/about-us/national-brain-councils-members/"><span class="link-text"> About National Brain Councils</span><span class="arrow"></span></a></li><li id="menu-item-4161" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4161"><a href="https://www.braincouncil.eu/about-us/national-brain-councils/national-brain-plans/"><span class="link-text"> National Brain Plans</span><span class="arrow"></span></a></li><li id="menu-item-54397" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54397"><a href="https://www.braincouncil.eu/about-us/national-brain-councils/observer-membership/"><span class="link-text"> NBC Membership</span><span class="arrow"></span></a></li><li id="menu-item-4159" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4159"><a href="https://www.braincouncil.eu/about-us/national-brain-councils/knowledge-base/"><span class="link-text"> Knowledge Base</span><span class="arrow"></span></a></li><li id="menu-item-26378" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26378"><a href="https://www.braincouncil.eu/about-us/national-brain-councils/nbcs-projects/"><span class="link-text"> NBCs Projects</span><span class="arrow"></span></a></li></ul></nav></div></div></li></ul></div><div style="clear:both;"></div></div></div></li><li id="menu-item-54955" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-54955 fusion-megamenu-menu fusion-has-all-widgets" data-item-id="54955"><a href="https://www.braincouncil.eu/advocacy/" class="fusion-bar-highlight"><span class="menu-text">Advocacy</span> <span class="fusion-caret"><i class="fusion-dropdown-indicator" aria-hidden="true"></i></span></a><div class="fusion-megamenu-wrapper fusion-columns-2 columns-per-row-2 columns-2 col-span-12 fusion-megamenu-fullwidth fusion-megamenu-width-site-width"><div class="row"><div class="fusion-megamenu-holder lazyload" style="width:1200px;" data-width="1200px"><ul class="fusion-megamenu"><li id="menu-item-55060" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55060 fusion-megamenu-submenu fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" ><div 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class="arrow"></span></a></li><li id="menu-item-55065" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55065"><a href="https://www.braincouncil.eu/ebc-new-thematic-network-towards-an-eu-coordination-plan-for-the-brain/"><span class="link-text"> Thematic Network</span><span class="arrow"></span></a></li><li id="menu-item-55066" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55066"><a href="https://www.braincouncil.eu/pledge-for-science-brain-research-and-innovation-in-the-eu/"><span class="link-text"> Pledge for Science</span><span class="arrow"></span></a></li><li id="menu-item-55042" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55042"><a href="https://www.braincouncil.eu/move-for-your-brain/"><span class="link-text"> Move for Your Brain</span><span class="arrow"></span></a></li><li id="menu-item-55067" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55067"><a href="https://www.braincouncil.eu/golup/"><span class="link-text"> Good Off-Label Use Practice</span><span class="arrow"></span></a></li></ul></nav></div></div></li><li id="menu-item-55061" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55061 fusion-megamenu-submenu fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" ><div class='fusion-megamenu-title'><span class="awb-justify-title">Global Level</span></div><div class="fusion-megamenu-widgets-container second-level-widget"><style type="text/css" data-id="avada-vertical-menu-widget-19">#avada-vertical-menu-widget-19 > ul.menu { margin-top: -8px; }</style><div id="avada-vertical-menu-widget-19" class="widget avada_vertical_menu" style="border-style: solid;border-color:transparent;border-width:0px;"><style>#fusion-vertical-menu-widget-avada-vertical-menu-widget-19-nav ul.menu li a {font-size:14px;}</style><nav id="fusion-vertical-menu-widget-avada-vertical-menu-widget-19-nav" class="fusion-vertical-menu-widget fusion-menu hover left no-border" aria-label="Secondary Navigation: "><ul id="menu-global-menu" class="menu"><li id="menu-item-55064" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55064"><a href="https://www.braincouncil.eu/about-us/partnerships/global-partnerships/"><span class="link-text"> Global Partnerships</span><span class="arrow"></span></a></li><li id="menu-item-55031" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-55031"><a href="https://oneneurology.net/"><span class="link-text"> One Neurology</span><span class="arrow"></span></a></li></ul></nav></div></div></li></ul></div><div style="clear:both;"></div></div></div></li><li id="menu-item-35445" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-35445 fusion-megamenu-menu " data-item-id="35445"><a href="https://www.braincouncil.eu/projects-and-initiatives/" class="fusion-bar-highlight"><span class="menu-text">Projects</span> 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class="widget avada_vertical_menu" style="border-style: solid;border-color:transparent;border-width:0px;"><style>#fusion-vertical-menu-widget-avada-vertical-menu-widget-16-nav ul.menu li a {font-size:14px;}</style><nav id="fusion-vertical-menu-widget-avada-vertical-menu-widget-16-nav" class="fusion-vertical-menu-widget fusion-menu click left no-border" aria-label="Secondary Navigation: "><ul id="menu-projects-ebcpartners" class="menu"><li id="menu-item-36593" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36593"><a href="https://www.braincouncil.eu/projects/the-value-of-treatment/"><span class="link-text"> The Value of Treatment</span><span class="arrow"></span></a></li><li id="menu-item-36594" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36594"><a href="https://www.braincouncil.eu/projects/rethinking-projects-rethinking-the-management-of-brain-disorders/"><span class="link-text"> Rethinking the management of 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Coordination and Support Action BrainHealth</span><span class="arrow"></span></a></li><li id="menu-item-36597" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36597"><a href="https://www.braincouncil.eu/projects/brainteaser/"><span class="link-text"> BRAINTEASER (Bringing AI Home for Better ALS and MS Care)</span><span class="arrow"></span></a></li><li id="menu-item-52659" class="menu-item menu-item-type-post_type menu-item-object-avada_portfolio menu-item-52659"><a href="https://www.braincouncil.eu/projects/hereditary/"><span class="link-text"> HEREDITARY (Semantic Data Integration for Gut-Brain Interaction)</span><span class="arrow"></span></a></li><li id="menu-item-49426" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49426"><a href="https://www.braincouncil.eu/projects/eternity/"><span class="link-text"> ETERNITY (Fuel the Brain in Healthy Ageing and Disease)</span><span class="arrow"></span></a></li><li id="menu-item-55214" class="menu-item menu-item-type-post_type menu-item-object-avada_portfolio menu-item-55214"><a href="https://www.braincouncil.eu/projects/eu4health/"><span class="link-text"> EU4Health Integration and Impact Initiative</span><span class="arrow"></span></a></li><li id="menu-item-36599" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36599"><a href="https://www.braincouncil.eu/projects-and-initiatives/ebc-past-projects/"><span class="link-text"> Completed Projects</span><span class="arrow"></span></a></li></ul></nav></div></div></li></ul></div><div style="clear:both;"></div></div></div></li><li id="menu-item-19505" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-has-children menu-item-19505 fusion-megamenu-menu fusion-has-all-widgets" data-item-id="19505"><a href="https://www.braincouncil.eu/news/" class="fusion-bar-highlight"><span class="menu-text">News & Events</span> <span class="fusion-caret"><i 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for:</span> <input type="search" value="" name="s" class="s" placeholder="Search..." required aria-required="true" aria-label="Search..."/> </label> </div> <div class="fusion-search-button search-button"> <input type="submit" class="fusion-search-submit searchsubmit" aria-label="Search" value="" /> </div> </div> </form> </div></li></ul></nav> <div class="fusion-mobile-menu-icons"> <a href="#" class="fusion-icon awb-icon-bars" aria-label="Toggle mobile menu" aria-expanded="false"></a> </div> <nav class="fusion-mobile-nav-holder fusion-mobile-menu-text-align-left" aria-label="Main Menu Mobile"></nav> </div> </div> </div> <div class="fusion-clearfix"></div> </header> <div id="sliders-container" class="fusion-slider-visibility"> </div> <main id="main" class="clearfix "> <div class="fusion-row" style=""> <section id="content" style="width: 100%;"> <article id="post-56076" class="post post-56076 type-post status-publish format-standard has-post-thumbnail hentry category-news category-press-release tag-alzheimers tag-brain-capital tag-brain-economy tag-brain-health tag-dac tag-davos tag-dementia tag-global tag-harris-eyre tag-parea tag-rethinking-alzheimers tag-wef"> <div class="fusion-flexslider flexslider fusion-flexslider-loading post-slideshow fusion-post-slideshow"> <ul class="slides"> <li> <a href="https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1.jpg" data-rel="iLightbox[gallery56076]" title="" data-title="DAVOS2025 (1)" data-caption="" aria-label="DAVOS2025 (1)"> <span class="screen-reader-text">View Larger Image</span> <img width="1400" height="400" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1.jpg" class="attachment-full size-full lazyload wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271400%27%20height%3D%27400%27%20viewBox%3D%270%200%201400%20400%27%3E%3Crect%20width%3D%271400%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1.jpg" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1-200x57.jpg 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1-400x114.jpg 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1-600x171.jpg 600w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1-800x229.jpg 800w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1-1200x343.jpg 1200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DAVOS2025-1.jpg 1400w" data-sizes="auto" /> </a> </li> </ul> </div> <h1 class="entry-title fusion-post-title">Brain Health on the Global Stage in Davos During World Economic Forum 2025</h1> <div class="post-content"> <div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1"><p style="text-align: justify;">The World Economic Forum (WEF)’s annual meeting in Davos, Switzerland has long been a leading gathering where global leaders in business, policymaking and activism converge to address critical international challenges. This year’s meeting, held from January 20 to 24, 2025, focused on the theme “Collaboration for the Intelligent Age”, with priorities including rebuilding trust, reimagining growth, and safeguarding the planet.</p> <p style="text-align: justify;">Across the globe, society is facing brain challenges like never before — improving the health and wellbeing of citizens has become the top priority for many governments and brain health plays a pivotal role in the lives of our populations. 2025 builds on the growing momentum for brain health at the global level. For the first time at the World Economic Forum, brain health and the brain economy emerged as critical priorities for discussion and attention, included also within a <a href="https://www.braincouncil.eu/wp-content/uploads/2025/02/Long_Brain-Economy-Session.pdf" target="_blank" rel="noopener noreferrer">dedicated session on the official convention programme</a> on the brain economy, addressing not only the challenges presented by the burden of brain disorders but also exploring how to unlock the immense economic potential behind brain health and thriving workforces.</p> </div><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic equal-heights"><div class="fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12"><div class="fusion-flip-box flip-right" tabindex="0"><div class="flip-box-inner-wrapper"><div class="flip-box-front" style="--awb-border-size:0px;--awb-background-color-front:#ffffff;--awb-title-front-color:#000000;--awb-text-front-color:#000000;"><div class="flip-box-front-inner"><h2 class="flip-box-heading">Davos Dispatch from The Brain House at the World Economic Forum</h2>Davos Alzheimer's Collaborative</div></div><div class="flip-box-back" style="--awb-border-size:0px;--awb-background-color-back:#ffffff;"><div class="flip-box-back-inner"> <p><a href="https://www.davosalzheimerscollaborative.org/wefdavos-2025" target="_blank" rel="noopener"><img decoding="async" class="lazyload alignnone wp-image-56126" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/DavosDispatch-screenshot.png" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/DavosDispatch-screenshot.png" alt="" width="320" height="351" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27320%27%20height%3D%27351%27%20viewBox%3D%270%200%20320%20351%27%3E%3Crect%20width%3D%27320%27%20height%3D%27351%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/DavosDispatch-screenshot-200x219.png 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DavosDispatch-screenshot-274x300.png 274w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DavosDispatch-screenshot-400x438.png 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DavosDispatch-screenshot-600x658.png 600w, https://www.braincouncil.eu/wp-content/uploads/2025/01/DavosDispatch-screenshot.png 760w" data-sizes="auto" data-orig-sizes="(max-width: 320px) 100vw, 320px" /></a></p> </div></div></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic equal-heights"><div class="fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12"><div class="fusion-flip-box flip-right" tabindex="0"><div class="flip-box-inner-wrapper"><div class="flip-box-front" style="--awb-background-color-front:#ffffff;--awb-title-front-color:#000000;--awb-text-front-color:#000000;"><div class="flip-box-front-inner"><h2 class="flip-box-heading">Brain Health Emerges As Top Priority At Davos</h2>Forbes</div></div><div class="flip-box-back" style="--awb-background-color-back:#ffffff;"><div class="flip-box-back-inner"><h3 class="flip-box-heading-back">Your Content Goes Here</h3> <p><a href="https://www.forbes.com/sites/tarungalagali/2025/01/23/brain-health-emerges-as-top-priority-at-davos/" target="_blank" rel="noopener"><img decoding="async" class="lazyload alignnone size-fusion-400 wp-image-56104" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-400x400.jpg" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-400x400.jpg" alt="" width="400" height="400" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27400%27%20viewBox%3D%270%200%20400%20400%27%3E%3Crect%20width%3D%27400%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-66x66.jpg 66w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-150x150.jpg 150w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-200x200.jpg 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-300x300.jpg 300w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-400x400.jpg 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-600x600.jpg 600w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-768x768.jpg 768w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-800x800.jpg 800w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558-1024x1024.jpg 1024w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737650096558.jpg 1080w" data-sizes="auto" data-orig-sizes="(max-width: 400px) 100vw, 400px" /></a></p> </div></div></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_4 1_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-spacing-left-small:0%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic equal-heights"><div class="fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12"><div class="fusion-flip-box flip-right" tabindex="0"><div class="flip-box-inner-wrapper"><div class="flip-box-front" style="--awb-border-size:0px;--awb-background-color-front:#ffffff;--awb-title-front-color:#000000;--awb-text-front-color:#000000;"><div class="flip-box-front-inner"><h2 class="flip-box-heading">Brain Health is a Challenge That Needs Global Collaboration</h2>Health Policy Watch</div></div><div class="flip-box-back" style="--awb-border-size:0px;--awb-background-color-back:#ffffff;--awb-text-back-color:#000000;"><div class="flip-box-back-inner"> <p><a href="https://healthpolicy-watch.news/global-health-challenges-need-global-collaboration-brain-health-is-one-of-them/" target="_blank" rel="noopener"><img decoding="async" class="lazyload alignnone size-fusion-400 wp-image-56099" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/Screenshot-2025-01-28-113919-400x387.png" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/Screenshot-2025-01-28-113919-400x387.png" alt="" width="400" height="387" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27387%27%20viewBox%3D%270%200%20400%20387%27%3E%3Crect%20width%3D%27400%27%20height%3D%27387%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/Screenshot-2025-01-28-113919-200x194.png 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Screenshot-2025-01-28-113919-300x290.png 300w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Screenshot-2025-01-28-113919-400x387.png 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Screenshot-2025-01-28-113919-600x581.png 600w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Screenshot-2025-01-28-113919.png 662w" data-sizes="auto" data-orig-sizes="(max-width: 400px) 100vw, 400px" /></a></p> </div></div></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_4 1_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-flip-boxes flip-boxes row fusion-columns-1 flip-effect-classic equal-heights"><div class="fusion-flip-box-wrapper fusion-column col-lg-12 col-md-12 col-sm-12"><div class="fusion-flip-box flip-right" tabindex="0"><div class="flip-box-inner-wrapper"><div class="flip-box-front" style="--awb-background-color-front:#ffffff;--awb-title-front-color:#000000;--awb-text-front-color:#000000;"><div class="flip-box-front-inner"><h2 class="flip-box-heading">Brain gain: How improving brain health benefits the economy</h2>World Economic Forum</div></div><div class="flip-box-back" style="--awb-background-color-back:#ffffff;"><div class="flip-box-back-inner"> <p><a href="https://www.weforum.org/stories/2024/09/brain-gain-how-improving-brain-health-benefits-the-economy/" target="_blank" rel="noopener"><img decoding="async" class="lazyload alignnone wp-image-56127" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/wefarticle.png" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/wefarticle.png" alt="" width="335" height="279" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27335%27%20height%3D%27279%27%20viewBox%3D%270%200%20335%20279%27%3E%3Crect%20width%3D%27335%27%20height%3D%27279%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/wefarticle-200x167.png 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/wefarticle-300x250.png 300w, https://www.braincouncil.eu/wp-content/uploads/2025/01/wefarticle-400x334.png 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/wefarticle.png 542w" data-sizes="auto" data-orig-sizes="(max-width: 335px) 100vw, 335px" /></a></p> </div></div></div></div></div></div></div></div></div><div class="fusion-text fusion-text-2"><p style="text-align: justify;">The European Brain Council (EBC) was thrilled to have taken part in various sessions on brain health in Davos and help propel this momentum. The Brain House and the Social Innovation House served as platforms outside the convention centre where stakeholders from various fields met to discuss the critical importance of brain health and how innovation in brain capital can help address global challenges.</p> <div style="text-align: justify;"><span style="color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);"><strong>The Brain House</strong>, organised by the <a href="https://www.davosalzheimerscollaborative.org/" target="_blank" rel="noopener noreferrer">Davos Alzheimer Collaboration (DAC)</a>, was built on a fundamental truth: the brain— our source of innovation, creativity, and collaboration—is the most valuable driver of economic growth, resilience and transformation. By harnessing this potential, the urgent crises of our time can be tackled while reimagining progress that benefits everyone. The Brain House served as a hub for collaboration and innovation, demonstrating the need for greater understanding and prioritization brain health, brain research and brain capital to shape a healthier, more resilient, and productive future. Here, leaders, innovators, and changemakers from across sectors and continents converged to:</span></div> <ul> <li><span style="background-color: var(--awb-bg-color-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);">Build an inclusive and resilient global coalition prepared to lead transformative change.</span></li> <li><span style="background-color: var(--awb-bg-color-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);">Understand the connections between the brain, climate change, population aging, AI and global issues reshaping our world.</span></li> <li><span style="background-color: var(--awb-bg-color-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);">Share urgent, actionable solutions to today’s global crises while driving productivity and boosting GDP.</span></li> <li><span style="background-color: var(--awb-bg-color-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);">Mobilize resources and innovation at scale to meet the magnitude of our shared challenges.<br /> </span></li> </ul> <div> <p style="text-align: left;"><b>‘Setting a Yearlong Course of Action: Starting a Global Brain Health Movement’</b></p> </div> </div><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-center" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:-10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3"><p style="text-align: justify;">EBC was pleased to take part in the closing <a href="https://www.braincouncil.eu/event/setting-a-yearlong-course-of-action-starting-a-global-brain-health-movement/" target="_blank" rel="noopener noreferrer">session</a> at the Brain House on the Global Brain Health Movement. The session focused on fostering partnerships and building momentum through key global platforms like the G7, G20, and the World Health Assembly. <b>Claudio Bassetti</b>, EBC Vice-President, discussed actionable steps to elevate brain health on the global agenda together with moderator<b> George Vradenburg</b>, Chairman and Board of Directors of Davos Alzheimer’s Collaborative, <b>Cara Altimus</b>, Managing Director, SPARC, Milken Institute Strategic Philanthropy, <b>Lucy Perez</b>, Senior Partner at McKinsey & Company and<b> Christa Studzinski</b>, Director of Business Development and Partnerships at the Ontario Brain Institute.</p> </div></div></div></div><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 fusion-carousel-border"><div class="awb-carousel awb-swiper awb-swiper-carousel" data-autoplay="yes" data-columns="3" data-itemmargin="2" data-itemwidth="180" data-touchscroll="no" data-imagesize="auto" style="--awb-columns:3;--awb-column-spacing:2px;"><div class="swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center"><div class="swiper-slide"><div class="fusion-carousel-item-wrapper"><div class="fusion-image-wrapper hover-type-none"><img decoding="async" width="2048" height="1536" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.43-1.jpeg" class="attachment-full size-full lazyload" alt="" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%271536%27%20viewBox%3D%270%200%202048%201536%27%3E%3Crect%20width%3D%272048%27%20height%3D%271536%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.43-1.jpeg" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.43-1-200x150.jpeg 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.43-1-400x300.jpeg 400w, 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srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%271536%27%20viewBox%3D%270%200%202048%201536%27%3E%3Crect%20width%3D%272048%27%20height%3D%271536%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.44.jpeg" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.44-200x150.jpeg 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.44-400x300.jpeg 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.44-600x450.jpeg 600w, https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.44-800x600.jpeg 800w, https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.44-1200x900.jpeg 1200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/WhatsApp-Image-2025-01-23-at-11.32.44.jpeg 2048w" data-sizes="auto" /></div></div></div><div class="swiper-slide"><div class="fusion-carousel-item-wrapper"><div class="fusion-image-wrapper hover-type-none"><img decoding="async" width="2048" height="1536" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584.jpg" class="attachment-full size-full lazyload" alt="" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%271536%27%20viewBox%3D%270%200%202048%201536%27%3E%3Crect%20width%3D%272048%27%20height%3D%271536%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584.jpg" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584-200x150.jpg 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584-400x300.jpg 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584-600x450.jpg 600w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584-800x600.jpg 800w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584-1200x900.jpg 1200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/1737666392584.jpg 2048w" data-sizes="auto" /></div></div></div><div class="swiper-slide"><div class="fusion-carousel-item-wrapper"><div class="fusion-image-wrapper hover-type-none"><img decoding="async" width="2048" height="1536" src="https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2.jpg" class="attachment-full size-full lazyload" alt="" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%271536%27%20viewBox%3D%270%200%202048%201536%27%3E%3Crect%20width%3D%272048%27%20height%3D%271536%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-orig-src="https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2.jpg" data-srcset="https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2-200x150.jpg 200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2-400x300.jpg 400w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2-600x450.jpg 600w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2-800x600.jpg 800w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2-1200x900.jpg 1200w, https://www.braincouncil.eu/wp-content/uploads/2025/01/Image-2.jpg 2048w" data-sizes="auto" /></div></div></div></div><div class="awb-swiper-button awb-swiper-button-prev"><i class="awb-icon-angle-left" aria-hidden="true"></i></div><div class="awb-swiper-button awb-swiper-button-next"><i class="awb-icon-angle-right" aria-hidden="true"></i></div></div></div></div></div></div><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;"><div class="video-shortcode"><div class="fluid-width-video-wrapper" style="padding-top:60%;" ><iframe title="YouTube video player 1" src="https://www.youtube.com/embed/BCsHMm7R_Og?wmode=transparent&autoplay=0" width="600" height="360" allowfullscreen allow="autoplay; fullscreen"></iframe></div></div></div><div class="fusion-text fusion-text-4"><p style="text-align: justify;"><strong><br /></strong></p> <p style="text-align: justify;"><strong>The Social Innovation House</strong> acts as a catalyst for global transformation. Here, groundbreaking solutions reach scale, visionary leaders find their community, world-changing ideas come to life and the House acts to bridge grassroots wisdom with global leadership. With over 5,000 members and more than 100 collaborations across 144 countries, the House creates a space in Davos where social innovators connect, collaborate, and drive transformational change. From education to climate action, from mental health to gender equality, their work advances the Sustainable Development Goals while pioneering new solutions beyond them. This year the House hosted a full day dedicated to mental health, with EBC as an official partner, including sessions around innovation, men’s mental health, meditation, psychedelics, youth, AI and leadership in the space.</p> <p><b>‘Brain Capital & Human Flourishing: Connecting Brain Health, Purpose, and Economic Prosperity’</b></p> <p style="text-align: justify;">Frédéric Destrebecq, EBC Executive Director, moderated <a href="https://www.braincouncil.eu/event/davos-2025-brain-capital/" target="_blank" rel="noopener noreferrer">a session</a> on Mental Health Day at the Social Innovation House around brain health and economic prosperity. This timely session delved into the significant connection between brain health, purposeful living, and their collective impact on economic and human prosperity. The concept of ‘Brain Capital’ was raised, which emphasizes the value of mental health, cognitive performance, and emotional resilience in driving societal and economic growth. Attendees learned how prioritizing brain health not only enhances individual well-being and purpose but also fosters innovation, productivity, and equity. Speakers discussed actionable strategies for building brain capital, supporting human flourishing, and creating a more prosperous and purposeful future for all. Experts in this panel include <b>Harris Eyre</b>, Co-Lead at the Brain Capital Alliance, <b>Geoff Moore</b>, Founder and CEO of Impactᴬᴺᴰ and <b>Tadeusz Hawrot</b>, Founder and Executive Director of Psychedelic Access and Research European Alliance (PAREA) Science.</p> </div><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_2_3 2_3 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-5"><p style="text-align: justify;">During the discussion, EBC was able to highlight the launch of the<a href="https://www.braincouncil.eu/social-production-report-davos-2025/"> ‘</a><a href="https://www.braincouncil.eu/social-production-report-davos-2025/" target="_blank" rel="noopener noreferrer">Value of Social Production in Norway’ </a>report that day, a collaborative effort between EBC, The Mental Wealth Initiative (MWI), the Norwegian Brain Council, the European Policy Centre, the World Bank, Rice University’s Baker Institute for Public Policy and the Euro-Mediterranean Economists Association. This report presents a pioneering approach to measuring national prosperity by integrating the concept of Mental Wealth, explicitly valuing social production alongside traditional economic output.</p> </div><div style="text-align:center;"><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type" style="--button_margin-bottom:30px;" target="_blank" rel="noopener noreferrer" href="https://www.braincouncil.eu/wp-content/uploads/2025/01/Value-of-SP-in-Norway_v9FINAL.pdf"><span class="fusion-button-text">Read the Report</span></a></div><div class="fusion-video fusion-youtube" style="--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;"><div class="video-shortcode"><div class="fluid-width-video-wrapper" style="padding-top:60%;" ><iframe title="YouTube video player 2" src="https://www.youtube.com/embed/tLeB_QCe9OM?wmode=transparent&autoplay=0" width="600" height="360" allowfullscreen allow="autoplay; fullscreen"></iframe></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-center" style="--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-6 fusion-no-small-visibility fusion-text-no-margin" style="--awb-margin-bottom:20px;"><a href="https://www.braincouncil.eu/wp-content/uploads/2025/01/Value-of-SP-in-Norway_v9FINAL.pdf" class="pdfemb-viewer" style="" data-width="max" data-height="max" data-toolbar="bottom" data-toolbar-fixed="off">Value of SP in Norway_v9(FINAL)</a> </div></div></div></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;width:100%;"><div class="fusion-separator-border sep-double sep-solid" style="--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:0px;border-bottom-width:0px;"></div></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-7"><p style="text-align: justify;">In conclusion, the message from Davos is clear: by investing in brain health we can foster a more productive, creative, and resilient society capable of navigating the turbulent years ahead. As we face a poly-crisis of climate extremes, public health threats, and global instability, it’s clear that our current socio-economic paradigm is inadequate to address these challenges. This paradigm shift towards prioritizing brain health may well be the key to sustaining human development, well-being, and our collective ability to overcome the complex global challenges we face. <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC10917588/pdf/01mjms3101_ed.pdf" target="_blank" rel="noopener noreferrer">An editorial on the Brain Economy</a>, co-authored by EBC, provides more insights into the brain economy and how this model could be transformative to societies worldwide.</p> <p style="text-align: justify;">Energised by the insightful discussions in Davos, EBC returns with renewed commitment to advancing the global brain health movement, inspired by the collaborative efforts to prioritize brain health on the international economic and policy agenda.</p> </div></div></div></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;width:100%;"><div class="fusion-separator-border sep-double sep-solid" style="--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:0px;border-bottom-width:0px;"></div></div><div class="fusion-text fusion-text-8"><p style="text-align: center;"><b style="font-size: 17px;" data-fusion-font="true">Impactful quotes collected at the Brain House</b></p> </div><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1" style="--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;" data-random="0" data-speed="4000"><div class="reviews"><div class="review active-testimonial male"><blockquote><div class="awb-quote"><div class="awb-quote-content"> <p>“Our healthcare costs amount to $2 billion. Every quarter, our CFO asks, ‘What are we doing about this?’ That’s why we prioritize brain health—it directly impacts our bottom line.”</p> </div></div><span class="awb-triangle"></span></blockquote><div class="author"><span class="testimonial-thumbnail doe"></span><span class="company-name"><strong>Sheri Bronstein</strong><span>, </span><span>Bank of America</span></span></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2" style="--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;" data-random="0" data-speed="4000"><div class="reviews"><div class="review active-testimonial male"><blockquote><div class="awb-quote"><div class="awb-quote-content"> <p>“Surveys have shown people care more about their brain health than physical health. We’re starting to see the first preliminary shoots of lifelong human flourishing.”</p> </div></div><span class="awb-triangle"></span></blockquote><div class="author"><span class="testimonial-thumbnail doe"></span><span class="company-name"><strong>Patrick Brannelly</strong><span>, </span><span>The 10,000 Brains Project</span></span></div></div></div></div></div></div></div><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-3" style="--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;" data-random="0" data-speed="4000"><div class="reviews"><div class="review active-testimonial male"><blockquote><div class="awb-quote"><div class="awb-quote-content"> <p>“…prioritizing brain health for ourselves, for our families and our communities across the life course, we can build a healthier, more resilient society for generations to come.”</p> </div></div><span class="awb-triangle"></span></blockquote><div class="author"><span class="testimonial-thumbnail doe"></span><span class="company-name"><strong>Catharina Boehme</strong><span>, </span><span>World Health Organization</span></span></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-4" style="--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;" data-random="0" data-speed="4000"><div class="reviews"><div class="review active-testimonial male"><blockquote><div class="awb-quote"><div class="awb-quote-content"> <p>“We all have family members who have brain health issues, or we have brain health issues. As Bill Clinton said when he ran for president, ‘it’s the economy, stupid.’ In this case, it’s the brain, stupid.”</p> </div></div><span class="awb-triangle"></span></blockquote><div class="author"><span class="testimonial-thumbnail doe"></span><span class="company-name"><strong>Patrick J. Kennedy</strong><span>, </span><span>former US congressman</span></span></div></div></div></div></div></div></div><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-5" style="--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;" data-random="0" data-speed="4000"><div class="reviews"><div class="review active-testimonial male"><blockquote><div class="awb-quote"><div class="awb-quote-content"> <p>“Public private partnerships are the key to aligning on our collective aspiration and driving systems change.”</p> </div></div><span class="awb-triangle"></span></blockquote><div class="author"><span class="testimonial-thumbnail doe"></span><span class="company-name"><strong>Lucy Pérez</strong><span>, </span><span>McKinsey Health Institute</span></span></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-6" style="--awb-textcolor:#747474;--awb-backgroundcolor:#f6f6f6;--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;" data-random="0" data-speed="4000"><div class="reviews"><div class="review active-testimonial male"><blockquote><div class="awb-quote"><div class="awb-quote-content"> <p>“Collaborative innovation is the theme this year and coming together physically and virtually under this common umbrella is critical. This allows us to do the work together to catalyze funding and find solutions.”</p> </div></div><span class="awb-triangle"></span></blockquote><div class="author"><span class="testimonial-thumbnail doe"></span><span class="company-name"><strong>Andy Moose</strong><span>, </span><span>World Economic Forum</span></span></div></div></div></div></div></div></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;width:100%;"><div class="fusion-separator-border sep-double sep-solid" style="--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:0px;border-bottom-width:0px;"></div></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"></div></div> </div> <div class="fusion-meta-info"><div class="fusion-meta-info-wrapper"><span class="vcard rich-snippet-hidden"><span class="fn"><a href="https://www.braincouncil.eu/author/tao/" title="Posts by Tao" rel="author">Tao</a></span></span><span class="updated rich-snippet-hidden">2025-02-21T13:17:02+00:00</span><span>28-01-2025</span><span class="fusion-inline-sep">|</span><a href="https://www.braincouncil.eu/category/news/" rel="category tag">News</a>, <a href="https://www.braincouncil.eu/category/press-release/" rel="category tag">Press Release</a><span class="fusion-inline-sep">|</span></div></div> <div 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