CINXE.COM

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"link":{ "url":"/ap/blog/category/retail/", "label":"Retail", "ariaLabel":"Retail", "target":"_self" } } ] } ] } ] } }"></hgf-c360contextnav> </div> <main id="main-content"> <article class="post post--v2 post--article"> <header class="post__header"> <div class="container"> <div class="hero-v2 "> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/ap/blog/category/ai/" class="sf-tag topic topic--ai sf-tag--ai" aria-label="Filed under AI" > AI</a> </div> <h1 class="h2">Jakarta, Meet Agentforce: A New Era of Humans with AI Agents</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg?w=300" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg 6000w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg?w=300&h=200 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg?w=768&h=512 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg?w=1024&h=683 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg?w=1536&h=1024 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg?w=2048&h=1365 2048w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN01265.jpg?w=150&h=100 150w" alt="" loading="eager" fetchpriority="high" /></span></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">Jakarta, meet Agentforce. At Agentforce World Tour Jakarta, attendees experienced firsthand how agents are transforming customer and employee experiences. Discover the data and AI innovations changing ASEAN businesses forever.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/ap/blog/author/wendy-walker/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/wendy-walker.jpg?w=150" sizes="100px" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/wendy-walker.jpg 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/06/wendy-walker.jpg?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Wendy</span> <span class="hero-byline__name">Walker</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2024-10-24">October 24, 2024</time> <span class="hero-byline__reading-time"> 7 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fjakarta-meet-agentforce-a-new-era-of-humans-with-ai-agents%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=Jakarta%2C%20Meet%20Agentforce%3A%20A%20New%20Era%20of%20Humans%20with%20AI%20Agents" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=Jakarta%2C%20Meet%20Agentforce%3A%20A%20New%20Era%20of%20Humans%20with%20AI%20Agents&url=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fjakarta-meet-agentforce-a-new-era-of-humans-with-ai-agents%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fap%2Fblog%2Fjakarta-meet-agentforce-a-new-era-of-humans-with-ai-agents%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"Jakarta, Meet Agentforce: A New Era of Humans with AI Agents" https://www.salesforce.com/ap/blog/jakarta-meet-agentforce-a-new-era-of-humans-with-ai-agents/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <h2 class="wp-block-heading" id="h-what-does-ai-driven-transformation-really-look-like-at-the-agentforce-world-tour-jakarta-business-leaders-saw-firsthand-how-ai-agents-are-driving-a-new-era-of-customer-service-and-operational-excellence-one-without-limits">What does AI-driven transformation really look like? At the Agentforce World Tour Jakarta, business leaders saw firsthand how AI agents are driving a new era of customer service and operational excellence — one without limits.</h2> <p>Agentforce World Tour Jakarta kicked off with a special address by Bapak Aris Kurniawan, Director of Government Informatics Application Services Ministry of Communication and Informatics of the Republic of Indonesia. His address set the stage for an action-packed day of keynotes, live demos, and interactive workshops.</p> <p><br>Fresh off the excitement of <a href="https://www.salesforce.com/ap/news/stories/dreamforce-24-recap/" target="_blank" rel="noreferrer noopener">Dreamforce 2024</a>, the Jakarta event highlighted how <a href="https://www.salesforce.com/ap/agentforce/" target="_blank" rel="noreferrer noopener">Agentforce</a> is driving customer success, improving operational efficiency, and unlocking new growth opportunities for businesses across Southeast Asia.</p> <h2 class="wp-block-heading" id="h-agentforce-arrives-in-jakarta-what-ai-was-meant-to-be">Agentforce arrives in Jakarta: What AI was meant to be</h2> <p>In Jakarta, a new era of AI-driven business transformation took centre stage. Iman Muhammad, Salesforce’s Country Leader for Indonesia, introduced the audience to the power of AI agents, designed not to replace humans, but to work alongside them.</p> <p>By handling routine and time-consuming tasks, Agentforce allows teams to focus on strategy and customer engagement. These AI agents don’t just automate tasks — they anticipate needs, make informed decisions, and adapt to complex workflows, all while driving efficiency and delivering smarter outcomes.</p> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="4608" height="3072" src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg?w=1024" alt="" class="wp-image-8129" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg 4608w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg?w=300&h=200 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg?w=768&h=512 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg?w=1024&h=683 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg?w=1536&h=1024 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg?w=2048&h=1365 2048w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC04792.jpg?w=150&h=100 150w" sizes="(max-width: 4608px) 100vw, 4608px" /></figure> <p>The audience got a glimpse into some early success stories, including <a href="https://www.salesforce.com/customer-stories/saks/" target="_blank" rel="noreferrer noopener">Saks</a>, where Agentforce is already helping deliver a high-touch, luxury experience for millions of customers  — a feat previously unthinkable. Saks deployed its first AI agent in just one week, and is set to give every shopper their own AI stylist and concierge, across any channel.</p> <figure class="wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard"><div class="wp-block-embed__wrapper"> <script type="text/javascript" async src="https://play.vidyard.com/embed/v4.js"></script><img decoding="async" style="width: 100%; margin: auto; display: block;" class="vidyard-player-embed" src="https://play.vidyard.com/nwHMabmxihL7GMTY7h6dsn.jpg" data-uuid="nwHMabmxihL7GMTY7h6dsn" data-v="4" data-type="inline" data-width="500" data-height="281"/> </div></figure> <h2 class="wp-block-heading" id="h-local-trailblazers-imagine-the-future-with-ai-agents">Local Trailblazers imagine the future with AI agents</h2> <p>It was <a href="https://www.telin.net/en/company/news/telin-on-panel-at-agentforce-world-tour-in-jakarta" target="_blank" rel="noreferrer noopener">inspiring to see Telin</a>, one of Indonesia’s leading telecommunications companies, share its vision for how Agentforce could transform its customer service operations. Telin’s Chief Commercial Officer, Kharisma, emphasised the potential of AI to deepen customer insights and enhance productivity across the company’s CRM processes. </p> <p>“For quite a long time, we have been searching for a way to improve our productivity internally. We’ve been trying to get as many insights as we can to make better decisions and improve financial outcomes,” Kharisma explained. </p> <p>“Agentforce is a very impressive innovation coming from Salesforce, and we believe it presents a big opportunity for us to achieve this moving forward.”</p> <figure class="wp-block-image size-large"><img decoding="async" width="4608" height="3072" src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg?w=1024" alt="" class="wp-image-8130" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg 4608w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg?w=300&h=200 300w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg?w=768&h=512 768w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg?w=1024&h=683 1024w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg?w=1536&h=1024 1536w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg?w=2048&h=1365 2048w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/DSC05216.jpg?w=150&h=100 150w" sizes="(max-width: 4608px) 100vw, 4608px" /></figure> <p>Cipta Ciputra Harun, Director of Ciputra Group, highlighted the potential of AI to streamline sales operations by taking over routine tasks, such as following up on lower-priority leads, freeing their sales teams to focus on higher-quality prospects. </p> <p>“What we want to be able to do one day is have AI follow up on lower-rated leads to give our sales team back time and energy,” Harun explained.</p> <h2 class="wp-block-heading" id="h-data-cloud-is-the-backbone-of-ai-agents">Data Cloud is the backbone of AI agents</h2> <p>To deliver truly personalised and relevant experiences, AI agents need the right data. Siddharth Rastogi, Vice President of Salesforce ASEAN, explained how at the heart of the Salesforce Platform lies <a href="https://www.salesforce.com/ap/data/" target="_blank" rel="noreferrer noopener">Data Cloud </a>— a powerful tool that seamlessly unifies both structured and unstructured data to activate with Agentforce. </p> <p>With Data Cloud, companies can integrate data from platforms like Snowflake, Google Cloud, and AWS without the headache of complex migrations — thanks to the new <a href="https://www.salesforce.com/ap/data/zero-copy-partner-network/" target="_blank" rel="noreferrer noopener">Zero Copy Partner Network</a>. This keeps data secure and makes every agent smarter and more responsive, able to act on customer information in real time.</p> <p>In just one quarter, Data Cloud processed an astounding 767 trillion records. By transforming siloed data into unified customer profiles, Data Cloud powers Agentforce to deliver personalised experiences at scale, whether through automated marketing, proactive service, or tailored sales recommendations.</p> <h2 class="wp-block-heading" id="h-humans-with-ai-deliver-effortless-service">Humans with AI deliver effortless service</h2> <p>Customer service is one of the first areas where AI agents are driving meaningful change. While traditional chatbots can handle basic, repetitive tasks, they struggle when conversations become more complex or fall outside their pre-set parameters.</p> <p>This is where <a href="https://www.salesforce.com/news/stories/einstein-service-agent-announcement/" target="_blank" rel="noreferrer noopener">Agentforce Service Agents</a> truly shine — engaging in nuanced conversations, adapting on the fly, and responding to customer needs with a level of empathy and accuracy that elevates the overall service experience.</p> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">Get Started with Agentforce Service Agent</h2> <p class="wp-block-offer__description">Take the new Trailhead course and see why Agentforce Service Agent is transforming customer service with AI.</p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://trailhead.salesforce.com/content/learn/modules/agentforce-service-agent-quick-look/get-started-with-agentforce-service-agent">Learn for free</a> </div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/ap/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-one.png" alt=""> </div> <h2 class="wp-block-heading" id="h-ai-and-agentforce-for-every-industry">AI and Agentforce for every industry</h2> <p>Each industry faces unique challenges, and Agentforce is built to solve them. In banking, AI agents are driving proactive financing to help customers secure better loan terms, while in retail, businesses are boosting sales with always-on concierge services that provide personalised shopping experiences. </p> <p>For manufacturing, Agentforce enhances operational efficiency by improving uptime through proactive maintenance, and in healthcare, AI agents match patients to the right doctors, leading to improved care and outcomes.</p> <p>With over 100 new industry-specific AI prompts introduced, Agentforce is designed to tackle the diverse needs of each sector. Explore the new <a href="https://www.salesforce.com/ap/artificial-intelligence/use-cases/" target="_blank" rel="noreferrer noopener">AI use case library</a> to see the out-of-the-box solutions tailored to your industry.</p> <h2 class="wp-block-heading" id="h-unlock-productivity-through-connected-work">Unlock productivity through connected work</h2> <p>In today’s fast-paced work environment, too much time is lost to busy work — endless meetings, chasing emails, and juggling apps. In fact, 41% of work is spent on low-value tasks, and 47% of workers struggle to find the information they need to be productive, switching between an average of 11+ apps just to get the job done.</p> <p>Enter <a href="https://www.salesforce.com/ap/slack/" target="_blank" rel="noreferrer noopener">Slack</a>. As a single operating system for work, Slack brings people, data, workflows, and now AI agents together, unlocking the full potential of Agentforce within the flow of work. By eliminating barriers like disjointed communications and fragmented data, teams with Slack can collaborate seamlessly and get back to what matters — delivering results.</p> <p>At Agentforce World Tour Jakarta, audiences watched a compelling customer video from <a href="https://slack.com/intl/en-au/customer-stories/slack-saves-grab-100000s-hours" target="_blank" rel="noreferrer noopener">Grab, Southeast Asia’s leading super app</a>, on how Slack is transforming its operations. </p> <p>“Before Slack, we faced issues of siloed communications, spread across different platforms. This caused disjointed conversations and slowed down decision-making,” says Daniel Foo, Head of Grabber Technology Solutions at Grab. Now, with Slack, Grab has saved hundreds of thousands of hours by streamlining their internal processes and automating tasks.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Grab takes back hundreds of thousands of productivity hours with Slack" width="500" height="281" src="https://www.youtube.com/embed/imcwwgvyYiM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>You can hear more from Quinny Lei, Head of Business IT Solutions, GTS at Grab, speaking at the <a href="https://www.salesforce.com/ap/form/events/webinars/form-rss/4719523" target="_blank" rel="noreferrer noopener">Salesforce Innovation Day Broadcast</a>.</p> <h2 class="wp-block-heading" id="h-bringing-agentforce-to-life-on-the-campground">Bringing Agentforce to life on the Campground</h2> <p>The Agentforce Campground gave attendees hands-on experience with AI tools, showcasing over 10 live demos to illustrate how businesses can solve real-world challenges with AI agents. Participants explored solutions for automating customer service, streamlining workflows, and improving decision-making — and even built 240+ agents themselves during the Build an Agent experience.</p> <p>Didn’t get a chance to build your first agent at Agentforce World Tour Jakarta? <a href="https://www.salesforce.com/ap/form/contact/ai-virtual-hands-on/" target="_blank" rel="noreferrer noopener">Sign up for a virtual workshop</a> to give it a try, with the help of Salesforce experts.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="6000" height="4000" src="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN00314.jpg?w=1024" alt="" class="wp-image-8131" srcset="https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN00314.jpg 6000w, https://www.salesforce.com/ap/blog/wp-content/uploads/sites/8/2024/10/ARN00314.jpg?w=300&h=200 300w, 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