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BioTech PR Firm & Biotechnology PR Services | PRLab

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class="ct-text-block" >We provide custom PR services in USA</div></div></div></div><div id="div_block-2060-23" class="ct-div-block oxel_megamenu__wrapper oxel_megamenu__wrapper--hidden" megamenu-link-id="5"><div id="div_block-2061-23" class="ct-div-block" ><div id="div_block-2062-23" class="ct-div-block menu-link-2" ><a id="link_text-2063-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/clients/" target="_self" >Our Clients</a><div id="text_block-2064-23" class="ct-text-block" >We work with different clients across multiple industries</div></div><div id="div_block-2065-23" class="ct-div-block menu-link-2" ><a id="link_text-2066-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/#philosophy-prlab" target="_self" >Our Philosophy</a><div id="text_block-2067-23" class="ct-text-block" >We like to do things differently at PRlab</div></div><div id="div_block-2068-23" class="ct-div-block menu-link-2" ><a id="link_text-2069-23" class="ct-link-text link-menu" href="https://prlab.co/blog/" target="_self" >PR Blog</a><div id="text_block-2070-23" class="ct-text-block" >Our blog shares knowledge across the marketing spectrum</div></div><div id="div_block-2071-23" class="ct-div-block menu-link-2" ><a id="link_text-2072-23" class="ct-link-text link-menu" href="https://prlab.co/resources/case-studies/" target="_self" >Case Studies</a><div id="text_block-2073-23" class="ct-text-block" >See how we develop custom PR strategies</div></div><div id="div_block-2077-23" class="ct-div-block menu-link-2" ><a id="link_text-2078-23" class="ct-link-text link-menu" href="https://prlab.co/about-us/the-pr-paradox-by-matias-rodsevich/" >The PR Paradox</a><div id="text_block-2079-23" class="ct-text-block" >"The PR Paradox" looks in depth at PR today</div></div><div id="div_block-2176-23" class="ct-div-block menu-link-2" ><a id="link_text-2177-23" class="ct-link-text link-menu" href="https://prlab.co/resources/" >PR Resources</a><div id="text_block-2178-23" class="ct-text-block" >Become a master of public relations.</div></div></div></div></div><div id='inner_content-19-225' class='ct-inner-content'><section id="section-3470-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-3471-2578" class="ct-headline title-1-new">BioTech <span id="span-3472-2578" class="ct-span" >PR agency</span> <br></h1><div id="text_block-3473-2578" class="ct-text-block text-new" >As a BioTech PR agency, we specialize in servicing firms in the BioTech sphere. We understand the unique needs and challenges this industry faces, and we tailor our approach and strategies to meet those needs. We aim to use the power of PR to help you grow faster and more efficiently.<br></div><div id="div_block-3474-2578" class="ct-div-block" ><a id="link_text-3475-2578" class="ct-link-text button-new" href="https://prlab.co/contact/" >Contact us</a><a id="link-3476-2578" class="ct-link button-new-white" href="https://prlab.co/resources/case-studies/" ><div id="text_block-3477-2578" class="ct-text-block" >Case Studies<br></div><img id="image-3478-2578" alt="Arrow" src="https://prlab.co/wp-content/uploads/2022/09/up-right-arrow.png" class="ct-image"/></a></div><div id="div_block-3479-2578" class="ct-div-block" ><div id="div_block-3734-2578" class="ct-div-block" ></div><div id="div_block-3735-2578" class="ct-div-block" ></div><img loading="lazy" id="image-3481-2578" alt="Logo of NeuroSoft, client of our BioTech PR agency" src="https://prlab.co/wp-content/uploads/2024/02/logo-neurosoft-bio-client-of-prlab.png" class="ct-image"/><img loading="lazy" id="image-3485-2578" alt="Logo of Hybrigenics, client of our Biotechnology PR Company" src="https://prlab.co/wp-content/uploads/2022/10/logo-of-hybrigenics.svg" class="ct-image"/><img loading="lazy" id="image-3733-2578" alt="Logo of Napiferyn, client of our Biotechnology PR Company" src="https://prlab.co/wp-content/uploads/2024/02/napiferyn-biotech-prlab-client-logo-2.png" class="ct-image"/><div id="div_block-3736-2578" class="ct-div-block" ></div><div id="div_block-3737-2578" class="ct-div-block" ></div></div></div></section><section id="section-3488-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3489-2578" class="ct-headline title-2-new">We consistently get our <span id="span-3490-2578" class="ct-span" >BioTech</span> clients top tier global media coverage</h2></div></section><div id="div_block-3492-2578" class="ct-div-block slider" ><div id="div_block-3493-2578" class="ct-div-block track effect" ></div></div><section id="section-3495-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3496-2578" class="ct-headline title-2-new">No fluff. <span id="span-3497-2578" class="ct-span" >We get results</span>. And we can prove it.<br></h2><div id="text_block-3498-2578" class="ct-text-block text-new" >In a competitive BioTech market, traditional press releases won't set you apart. Implement a PR strategy to establish trust with key stakeholders.<br></div><div id="div_block-3499-2578" class="ct-div-block" ><div id="div_block-3500-2578" class="ct-div-block" ><h3 id="headline-3501-2578" class="ct-headline title-block-new">Boost your BioTech brand awareness</h3><div id="text_block-3502-2578" class="ct-text-block text-block-new" >Differentiate yourself in the crowded BioTech sector with a strategic brand awareness campaign. Ensure key stakeholders recognize what sets you apart. Earned media in PR is crucial; our expertise lies in crafting compelling stories that capture journalists' attention.</div></div><div id="div_block-3503-2578" class="ct-div-block" ><div id="div_block-3504-2578" class="ct-div-block" ><div id="div_block-3505-2578" class="ct-div-block" ></div><div id="div_block-3506-2578" class="ct-div-block" ><div id="div_block-3507-2578" class="ct-div-block" ></div><div id="text_block-3508-2578" class="ct-text-block testimonials-text" >"PRLab increased our share of voice and helped us become thought leaders in our space, which resulted in many new clients. The number of high-tier media coverage impressed us. "</div><div id="div_block-3509-2578" class="ct-div-block" ><div id="text_block-3510-2578" class="ct-text-block title-name" >Frida Fors Wallsbeck<br></div><div id="text_block-3511-2578" class="ct-text-block" >Marketing Manager Nordics, Meltwater<br></div></div></div></div></div></div><div id="div_block-3512-2578" class="ct-div-block" ><div id="div_block-3513-2578" class="ct-div-block" ><div id="div_block-3514-2578" class="ct-div-block" ><div id="div_block-3515-2578" class="ct-div-block" ></div><div id="div_block-3516-2578" class="ct-div-block" ><div id="div_block-3517-2578" class="ct-div-block" ></div><div id="text_block-3518-2578" class="ct-text-block testimonials-text" >"We needed a tech PR firm to help us build our brand awareness. By partnering with PRLab, we were able to reach new publications and audiences across the Netherlands and Belgium. As a result, now Siilo is uniquely positioned as a solution to the problem of inefficiency in clinical collaborations between doctors and patients."</div><div id="div_block-3519-2578" class="ct-div-block" ><div id="text_block-3520-2578" class="ct-text-block title-name" >Joost Bruggeman<br></div><div id="text_block-3521-2578" class="ct-text-block" >CEO of Siilo<br></div></div></div></div></div><div id="div_block-3522-2578" class="ct-div-block" ><h3 id="headline-3523-2578" class="ct-headline title-block-new">BioTech thought leadership &amp; trust building</h3><div id="text_block-3524-2578" class="ct-text-block text-block-new" >In the fiercely competitive BioTech landscape, being an industry leader is imperative. Establish trust with investors, partners, talent, and clients through a robust thought leadership strategy. We specialize in positioning you not just as a player but as THE player in your field..<br></div></div></div></div></section><section id="section-3526-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3527-2578" class="ct-headline title-2-new">Why trust us as your BioTech PR agency<br></h2><div id="text_block-3528-2578" class="ct-text-block text-new" >We are a BioTech PR firm specializing in startups, scaleups and corporations, and we’re on a mission to revamp a broken PR industry<br></div><div id="_tabs-3529-2578" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-7144-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-3538-2578' ><div id="_tab-3530-2578" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3531-2578" class="ct-text-block" >Reputation</div></div><div id="_tab-3532-2578" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3533-2578" class="ct-text-block" >Biotech specialists<br></div></div><div id="_tab-3534-2578" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3535-2578" class="ct-text-block" >Sharing stories<br></div></div><div id="_tab-3536-2578" class="oxy-tab tabs-7144-tab tabs-7144-tab-active" ><div id="text_block-3537-2578" class="ct-text-block" >Getting you published<br></div></div></div><div id="_tabs_contents-3538-2578" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-3539-2578" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3540-2578" class="ct-div-block" ><div id="div_block-3541-2578" class="ct-div-block" ><h3 id="headline-3542-2578" class="ct-headline title-block-new">Reputation in the industry</h3><div id="text_block-3543-2578" class="ct-text-block text-block-new" >Biotech PR is a specialization of our agency. Having secured a prestigious reputation as a tech public relations firm, we value tech's growing contribution to further health, medicine, and other innovations.<br><br>This is why we help our clients achieve recognition as thought leaders. We work towards securing a solid market position by growing your industry presence.<br></div></div><div id="div_block-3544-2578" class="ct-div-block" ><img id="image-3545-2578" alt="Represents "Reputation in the industry"" src="https://prlab.co/wp-content/uploads/2024/01/Value-creation.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3546-2578" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3547-2578" class="ct-div-block" ><div id="div_block-3548-2578" class="ct-div-block" ><h3 id="headline-3549-2578" class="ct-headline title-block-new">Biotech specialists<br></h3><div id="text_block-3550-2578" class="ct-text-block text-block-new" >Biotech stories can be technical and often carry serious messages requiring appropriate communication. This is crucial to educate and influence the public.<br><br>It is challenging to convey the nuances of biotech in an accessible and engaging way to audiences while avoiding hype or exaggeration. We specialize in communicating in an accurate and compelling way.<br></div></div><div id="div_block-3551-2578" class="ct-div-block" ><img id="image-3552-2578" alt="Represents "Biotech Specialists"" src="https://prlab.co/wp-content/uploads/2024/01/Internal-communications-audit.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3553-2578" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3554-2578" class="ct-div-block" ><div id="div_block-3555-2578" class="ct-div-block" ><h3 id="headline-3556-2578" class="ct-headline title-block-new">Sharing stories<br></h3><div id="text_block-3557-2578" class="ct-text-block text-block-new" >We nurture your PR strategy so tier-one media can hear about it. Consistency is key to gaining great publicity.<br><br>This is why Biotech PR needs to understand the complexity of certain subject matter and convey this to news outlets in an accessible way. This helps you to attain real market growth.<br></div></div><div id="div_block-3558-2578" class="ct-div-block" ><img id="image-3559-2578" alt="Represents "Cover Stories"" src="https://prlab.co/wp-content/uploads/2024/01/Media-management.jpg" class="ct-image"/></div></div></div><div id="_tab_content-3560-2578" class="oxy-tab-content tabs-contents-7144-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3561-2578" class="ct-div-block" ><div id="div_block-3562-2578" class="ct-div-block" ><h3 id="headline-3563-2578" class="ct-headline title-block-new">Getting you published<br></h3><div id="text_block-3564-2578" class="ct-text-block text-block-new" >The field provides plenty of stories worth publicizing, and with us as your Biotech PR agency, you can expect prominent coverage among key media outlets<br><br>Nevertheless, innovation alone isn't enough to secure a larger cover story. Our purpose is to create a value-delivering story showing how your product is worth investment.</div></div><div id="div_block-3565-2578" class="ct-div-block" ><img id="image-3566-2578" alt="Represents "Getting you published"" src="https://prlab.co/wp-content/uploads/2024/01/team.jpg" class="ct-image"/></div></div></div></div></div></section><section id="section-3569-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3570-2578" class="ct-headline title-2-new">How do our BioTech PR services work?</h2><div id="text_block-3571-2578" class="ct-text-block text-new" >PRLab has a unique results-driven approach. We don’t start collaborations without a clear, custom-made set of KPIs that will ensure we get you the results we want.<br></div><div id="div_block-3572-2578" class="ct-div-block" ><div id="_tabs_contents-3573-2578" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-3574-2578" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3575-2578" class="ct-div-block" ><img id="image-3576-2578" alt="" src="https://prlab.co/wp-content/uploads/2023/12/brainstorming.jpg" class="ct-image"/></div><h3 id="headline-3577-2578" class="ct-headline title-block-new">Measurable impact</h3><div id="text_block-3578-2578" class="ct-text-block text-block-new" >Metrics are vital for measuring success and validating what you do. The KPIs we use are SMART (Specific, Measurable, Achievable, Realistic, and Timely). So, before we begin, we ensure we're on the same page about what success looks like.<br><br>We can impact your industry sentiment and impressions. We examine the reactions your messages get, then use that to further your reach or revise and relaunch.</div></div><div id="_tab_content-3579-2578" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3580-2578" class="ct-div-block" ><img id="image-3581-2578" alt="" src="https://prlab.co/wp-content/uploads/2024/01/press-releases.jpg" class="ct-image"/></div><h3 id="headline-3582-2578" class="ct-headline title-block-new">Full circle PR</h3><div id="text_block-3583-2578" class="ct-text-block text-block-new" >Our team offers comprehensive services to help you achieve your marketing goals. We can assist you in identifying and reaching your target audience through effective public relations strategies.<br><br>We have a team of experienced professionals with a wide range of marketing and communications expertise. This allows us to create an impactful marketing strategy that effectively communicates your message to your target audience.</div></div><div id="_tab_content-3584-2578" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3585-2578" class="ct-div-block" ><img id="image-3586-2578" alt="" src="https://prlab.co/wp-content/uploads/2021/02/thought-leadership-and-technology.jpg" class="ct-image"/></div><h3 id="headline-3587-2578" class="ct-headline title-block-new">Value-driven PR<br></h3><div id="text_block-3588-2578" class="ct-text-block text-block-new" >Our team uses a data-driven approach to deliver return on investment. We are results-oriented and deliver outcomes that help businesses grow.<br><br>We use analytics and other tools to track campaign performance and adjust our strategies to optimize results. Whether you need help with search engine optimization, pay-per-click advertising, or other digital marketing tactics, we have the skills and expertise to help.<br></div></div><div id="_tab_content-3589-2578" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3590-2578" class="ct-div-block" ><img id="image-3591-2578" alt="" src="https://prlab.co/wp-content/uploads/2023/09/Impraise.jpg" class="ct-image"/></div><h3 id="headline-3592-2578" class="ct-headline title-block-new">Attract investors<br></h3><div id="text_block-3593-2578" class="ct-text-block text-block-new" >To promote relationships with stakeholders, we help create and execute events like industry conferences and webinars. Our team can create compelling messaging, design engaging presentations, and handle the planning to ensure your event is successful.<br><br>In addition, our team can create and execute campaigns that increase your visibility and credibility among investors, analysts, and other industry players. We can also help secure coverage in key outlets and create and distribute press releases and other materials.</div></div><div id="_tab_content-3594-2578" class="oxy-tab-content tabs-contents-9037-tab oxy-tabs-contents-content-hidden" ><div id="div_block-3595-2578" class="ct-div-block" ><img id="image-3596-2578" alt="" src="https://prlab.co/wp-content/uploads/2024/01/PR-strategy.jpg" class="ct-image"/></div><h3 id="headline-3597-2578" class="ct-headline title-block-new">Deep dive</h3><div id="text_block-3598-2578" class="ct-text-block text-block-new" >Our team understands that success in public relations is not just about securing media hits but also about achieving real-world results that drive your business forward.<br><br>Are you getting more referral traffic, or have your SEO goals been reached faster thanks to the backlinks we got you? We use these things to understand whether we’re successful with our work.<br></div></div></div><div id="div_block-3599-2578" class="ct-div-block" ><div id="_tabs-3600-2578" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-9037-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-3573-2578' ><div id="_tab-3601-2578" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3602-2578" class="ct-text-block" >Measurable impact</div></div><div id="_tab-3603-2578" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3604-2578" class="ct-text-block" >Full circle PR</div></div><div id="_tab-3605-2578" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3606-2578" class="ct-text-block" >Value-driven PR</div></div><div id="_tab-3607-2578" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3608-2578" class="ct-text-block" >Attract investors</div></div><div id="_tab-3609-2578" class="oxy-tab tabs-9037-tab tabs-9037-tab-active" ><div id="text_block-3610-2578" class="ct-text-block" >Deep dive</div></div></div><div id="div_block-3611-2578" class="ct-div-block" ><div id="div_block-3612-2578" class="ct-div-block" ><img id="image-3613-2578" alt="" src="https://prlab.co/wp-content/uploads/2023/12/siilo-logo.png" class="ct-image"/></div><div id="_rich_text-3614-2578" class="oxy-rich-text testimonials-text" ><p>PRLab first worked with Siiilo when they approached PRLab with the goal to launch funding news in the Dutch and Belgian markets, and boost their global visibility as a brand. The intrepid company wanted to build foundational brand awareness as well as their thought leadership credentials.</p></div><a id="link_text-3615-2578" class="ct-link-text" href="https://prlab.co/about-us/clients/siilo/" >Success Study</a></div></div></div></div></section><section id="section-3617-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-3618-2578" class="ct-div-block" ><div id="div_block-3619-2578" class="ct-div-block" ><h2 id="headline-3620-2578" class="ct-headline title-block-new">We're experts in BioTech PR and we can prove it</h2><div id="_rich_text-3621-2578" class="oxy-rich-text testimonials-text" ><p>"Biotech PR is needed to help firms stand out in an ever-evolving market. Investors now see the potential of biotechnology as a field and want to reap the benefits. Partner with us – having collaborated with some large tech firms, we have the experience to raise your brand profile and get you the traction you deserve."</p></div></div><div id="div_block-3622-2578" class="ct-div-block" ><img id="image-3623-2578" alt="" src="https://prlab.co/wp-content/uploads/2023/05/matias-rodsevich-international-pr-expert.webp" class="ct-image"/><div id="div_block-3624-2578" class="ct-div-block" ><div id="text_block-3625-2578" class="ct-text-block" >Matias Rodsevich<br></div><div id="text_block-3626-2578" class="ct-text-block" >Founder &amp; CEO of PRLab,<br>a pioneer in BioTech PR</div></div></div></div></div></section><section id="section-3628-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3629-2578" class="ct-headline title-2-new">Related services</h2><div id="text_block-3630-2578" class="ct-text-block text-new" >Covering all areas of the PR journey<br></div><div id="div_block-3631-2578" class="ct-div-block" ><div id="div_block-3632-2578" class="ct-div-block" ><div id="div_block-3633-2578" class="ct-div-block" ><a id="link-3634-2578" class="ct-link" href="https://prlab.co/pr-services/digital-pr-agency/" target="_self" ><h3 id="headline-3635-2578" class="ct-headline title-3-new">Digital PR <br></h3></a><div id="text_block-3636-2578" class="ct-text-block text-div-new" >We apply core PR principles in digital environments<br></div></div></div><div id="div_block-3637-2578" class="ct-div-block" ><div id="div_block-3638-2578" class="ct-div-block" ><a id="link-3639-2578" class="ct-link" href="https://prlab.co/pr-services/internal-communications/" target="_self" ><h3 id="headline-3640-2578" class="ct-headline title-3-new">Internal comms<br></h3></a><div id="text_block-3641-2578" class="ct-text-block text-div-new" >Internal communication services for corporates<br></div></div></div><div id="div_block-3642-2578" class="ct-div-block" ><div id="div_block-3643-2578" class="ct-div-block" ><a id="link-3644-2578" class="ct-link" href="https://prlab.co/pr-services/tech-pr-agency-for-startups/" target="_self" ><h3 id="headline-3645-2578" class="ct-headline title-3-new">Tech PR services<br></h3></a><div id="text_block-3646-2578" class="ct-text-block text-div-new" >Specializing in PR for tech companies and startups<br></div></div></div><div id="div_block-3647-2578" class="ct-div-block" ><div id="div_block-3648-2578" class="ct-div-block" ><a id="link-3649-2578" class="ct-link" href="https://prlab.co/pr-services/media-training/" target="_self" ><h3 id="headline-3650-2578" class="ct-headline title-3-new">Media training<br></h3></a><div id="text_block-3651-2578" class="ct-text-block text-div-new" >We build media relationships and train your team<br></div></div></div></div></div></section><section id="section-3653-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3654-2578" class="ct-headline title-2-new">Related sectors</h2><div id="text_block-3655-2578" class="ct-text-block text-new" >Covering all tech and related industries<br></div><div id="div_block-3656-2578" class="ct-div-block" ><div id="div_block-3657-2578" class="ct-div-block" ><div id="div_block-3658-2578" class="ct-div-block" ><a id="link-3659-2578" class="ct-link" href="https://prlab.co/sectors/medtech-healthtech-pr-agency/" target="_self" ><h3 id="headline-3660-2578" class="ct-headline title-3-new">HealthTech PR<br></h3></a><div id="text_block-3661-2578" class="ct-text-block text-div-new" >Trust PRLab as your HealthTech and MedTech PR agency<br></div></div></div><div id="div_block-3662-2578" class="ct-div-block" ><div id="div_block-3663-2578" class="ct-div-block" ><a id="link-3664-2578" class="ct-link" href="https://prlab.co/sectors/cleantech-and-renewable-energy-pr/" target="_self" ><h3 id="headline-3665-2578" class="ct-headline title-3-new">CleanTech PR<br></h3></a><div id="text_block-3666-2578" class="ct-text-block text-div-new" >Trust PRLab as your CleanTech &amp; Renewable Energy PR agency<br></div></div></div><div id="div_block-3667-2578" class="ct-div-block" ><div id="div_block-3668-2578" class="ct-div-block" ><a id="link-3669-2578" class="ct-link" href="https://prlab.co/sectors/healthcare-pr-agency/" target="_self" ><h3 id="headline-3670-2578" class="ct-headline title-3-new">Healthcare PR<br></h3></a><div id="text_block-3671-2578" class="ct-text-block text-div-new" >Trust PRLab as your Healthcare PR agency<br></div></div></div></div></div></section><section id="section-3673-2578" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-3674-2578" class="ct-headline title-2-new">Still have questions?</h2><div id="div_block-3675-2578" class="ct-div-block oxel_accordion" ><div id="code_block-3676-2578" class="ct-code-block" ><!-- --></div><button id="div_block-3677-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3678-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3679-2578" class="ct-headline title-faq">What is Biotech PR?</h3></div><div id="fancy_icon-3680-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3680-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3681-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3682-2578" class="ct-div-block" ><div id="_rich_text-3683-2578" class="oxy-rich-text text-faq" ><p><dfn title="definition-biotech-pr">Biotech PR</dfn> is the process of getting market exposure for companies in the biotechnology landscape. It is how biotech firms convey messages and manage their reputations. Biotech PR is crucial to building brand awareness, creating investor interest, and educating the public. In terms of content creation, Biotechnology PR educates and makes information accessible to audiences of different knowledge levels. The complex nature of biotech presents interesting industry opportunities for PR to leverage innovation and the dynamic biotech landscape. PR must also consider the global audiences to ensure innovations translate seamlessly and uphold the company’s market position.</p></div></div></div><button id="div_block-3684-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3685-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3686-2578" class="ct-headline title-faq">Why is PR beneficial for biotech companies?</h3></div><div id="fancy_icon-3687-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3687-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3688-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3689-2578" class="ct-div-block" ><div id="_rich_text-3690-2578" class="oxy-rich-text text-faq" ><p>Investor interest in biotech has steadily increased as they, too, want a piece of the action. PR can help a company stand out. It can educate people and thus increase trust in its efficacy. This is vital for product launches or for announcing clinical trial results. PR can start productive conversations about difficult or controversial topics within the field, promoting their importance and educating audiences. It can increase brand awareness, placing you top of mind and increasing conversions as your credibility grows.</p></div></div></div><button id="div_block-3691-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3692-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3693-2578" class="ct-headline title-faq">What are the key elements of successful Biotech PR?</h3></div><div id="fancy_icon-3694-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3694-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3695-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3696-2578" class="ct-div-block" ><div id="_rich_text-3697-2578" class="oxy-rich-text text-faq" ><p>A deep understanding of the sector is essential, as is understanding the audience's demands and the specifics of the products. Understanding regulatory requirements and being confident working with data is important when creating content, as it impacts key messages. A clear definition of goals is required, as this is the main driver for strategy. Think of your audience, too. Reaching investors requires a different strategy to targeting the scientific community. With biotech, sharing insights in a simple and understandable way goes down great with journalists. A key element of Biotech PR is to show why you do it as much as what you do. In biotech, there is often a social mission behind the cause. Highlight and draw attention to this.</p></div></div></div><button id="div_block-3698-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3699-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3700-2578" class="ct-headline title-faq">What is important to think about in Biotech PR?</h3></div><div id="fancy_icon-3701-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3701-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3702-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3703-2578" class="ct-div-block" ><div id="_rich_text-3704-2578" class="oxy-rich-text text-faq" ><p>Public relations in biotech can match the complexity of the sector. Biotech can require conveying technical and scientific information in an accessible manner. Doing this without bypassing essential details can be a challenge in communication. It's also important to recognize the limits placed through regulatory and legal compliance requirements and topic sensitivities. Not exaggerating news to do with breakthroughs is important. This can damage reputation and credibility going forward. You need to be prepared to be scrutinized more than other sectors, and building trust in the face of others' doubts is a constant challenge.</p></div></div></div><button id="div_block-3705-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3706-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3707-2578" class="ct-headline title-faq">What PR services do you provide?</h3></div><div id="fancy_icon-3708-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3708-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3709-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3710-2578" class="ct-div-block" ><div id="_rich_text-3711-2578" class="oxy-rich-text text-faq" ><p>At PRLab, we provide various PR services to suit the needs of your firm. We get to know your firm from the inside out so we can create a customized plan to build brand awareness and attain your goals. We do this by creating engaging content that will genuinely interest your audience in what you have to say. We’ll conduct media outreach to attract customers and PR funding. We also provide media training so that you can confidently tackle those hard questions sometimes asked, as well as crisis management services, for when a crisis in any form occurs that could threaten your business. We blend digital PR services with traditional PR to benefit SEO.</p></div></div></div><button id="div_block-3712-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3713-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3714-2578" class="ct-headline title-faq">​​Is Biotech PR expensive?</h3></div><div id="fancy_icon-3715-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3715-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3716-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3717-2578" class="ct-div-block" ><div id="_rich_text-3718-2578" class="oxy-rich-text text-faq" ><p>The answer here is, actually, no, not really. Not for what it can do. It is all too easy for companies to spend exorbitant amounts on advertising and marketing and get very little back in ROI. Paying for ads may seem a great idea to get seen, but over time, this is not always cost-effective, and the long-term rewards are slim. This is where PR comes in. PR is about brand reputation management long-term. This means building a reputation through earned media (people picking up on your story naturally), not paid media (paying to be somewhere), which lends better to your credibility. With various packages to suit, it is this that will improve your position more cost-effectively, not advertising.</p></div></div></div><button id="div_block-3719-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3720-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3721-2578" class="ct-headline title-faq">We've previously worked with a PR firm, and it didn't work out. How are you different?</h3></div><div id="fancy_icon-3722-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3722-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3723-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3724-2578" class="ct-div-block" ><div id="_rich_text-3725-2578" class="oxy-rich-text text-faq" ><p>We began as an alternative to the traditional PR model of indefinite retainers, passively waiting for news to come by, and a lack of transparent communication. This model upset us. This is why we created the opposite with our own. We won’t place you on a retainer; we proactively seek news and update you regularly in real-time with our results. While a lot of firms reel you in with a pitch that sounds too good to be true (because it is), we are super transparent about what we can and can't do, what is realistic, and costs. Many firms treat all their customers the same and have a one-size-fits-all approach. We recognize that you are totally different from even your closest competitors and have different needs. PRLab is waiting to help you.</p></div></div></div><button id="div_block-3726-2578" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-3727-2578" class="ct-div-block oxel_accordion__row_left" ><h3 id="headline-3728-2578" class="ct-headline title-faq">What should we look for in a PR agency?</h3></div><div id="fancy_icon-3729-2578" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-3729-2578"><use xlink:href="#Lineariconsicon-chevron-down"></use></svg></div></button><div id="div_block-3730-2578" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-3731-2578" class="ct-div-block" ><div id="_rich_text-3732-2578" class="oxy-rich-text text-faq" ><p>We strongly believe that a PR agency should force you to provide them with clear objectives. Or else, what are you both working for? Your agency should constantly research and monitor industry trends to stay fresh and knowledgeable so they can speak your language and converse confidently with you and media and investor stakeholders. This applies to news cycles, too. They should constantly seek to create engaging, worthwhile content, not just content for content's sake that ticks a box. Your reputation needs to be their key focus, at all times, in everything they do. Your chosen agency should also push back when you want to spend your valuable budget on activities that they believe won't benefit you or be cost-effective. In fact, a PR agency should clearly demonstrate your ROI.</p></div></div></div></div></div></section><div id="shortcode-3200-2578" class="ct-shortcode" ><script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Service", "name": "Biotech PR agency", "url": "https://prlab.co/sectors/biotech-pr-firm/", "description": "As a biotech PR agency, we specialize in servicing firms in the biotech sphere. We understand the unique needs and challenges this industry faces, and we tailor our approach and strategies to meet those needs. We aim to use the power of PR to help you grow faster and more efficiently.", "provider": { "@type": "Organization", "name": "PRLab | PR Agency - PR Firm", "url": "https://prlab.co", "description": "Global PR Firm with offices in Amsterdam, Stockholm, Austin & Munich. The leading global PR agency. We operate on an international scale, providing specialized global PR services for tech startups and corporates", "email": "hello@prlab.co", "telephone": "+31202443748", "sameAs": [ "https://clutch.co/profile/prlab#summary", "https://twitter.com/PRLab_Hub", "https://instagram.com/prlabhub", "https://www.facebook.com/PRLabHub/", "https://www.linkedin.com/company/prlab-hub/" ], "address": { "@type": "PostalAddress", "streetAddress": "Herengracht 252", "addressLocality": "Amsterdam", "postalCode": "1016 BV", "addressCountry": "Netherlands" }, "logo": "https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg", "image": "https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" }, "slogan": "The best biotech PR agency", "serviceType": "PR for biotech companies", "keywords": "biotech pr agency, biotech pr firm, biotech pr company, biotech public relations, biotech pr, biotech public relations agency" } </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is Biotech PR?", "acceptedAnswer": { "@type": "Answer", "text": "Biotech PR is the process of getting market exposure for companies in the biotechnology landscape. 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PRLab is waiting to help you." } },{ "@type": "Question", "name": "What should we look for in a PR agency?", "acceptedAnswer": { "@type": "Answer", "text": "We strongly believe that a PR agency should force you to provide them with clear objectives. Or else, what are you both working for? Your agency should constantly research and monitor industry trends to stay fresh and knowledgeable so they can speak your language and converse confidently with you and media and investor stakeholders. This applies to news cycles, too. They should constantly seek to create engaging, worthwhile content, not just content for content's sake that ticks a box. Your reputation needs to be their key focus, at all times, in everything they do. Your chosen agency should also push back when you want to spend your valuable budget on activities that they believe won't benefit you or be cost-effective. In fact, a PR agency should clearly demonstrate your ROI." } }] } </script></div></div><section id="section-1819-23" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-1820-23" class="ct-div-block" ><div id="div_block-1821-23" class="ct-div-block" ><img loading="lazy" id="image-1822-23" alt="Logo of PRLab, an international tech PR firm" src="https://prlab.co/wp-content/uploads/2023/04/prlab-logo-global-technology-pr-agency.svg" class="ct-image"/><div id="text_block-1823-23" class="ct-text-block banner-home" >Do you want to boost your growth with PR?<br></div><div id="_rich_text-1824-23" class="oxy-rich-text testimonials-text" >We've helped +100 clients achieve their business goals with the power of Strategic PR across key markets. All our PR strategies are custom-made to fit your needs and meet you at the stage of growth you're at. 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