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<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google Analytics Solutions: July 2010 </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google Analytics Solutions' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://analytics.googleblog.com/2010/07/' property='og:url'/> <meta content='Google Analytics Solutions' property='og:site_name'/>  <meta content='Google Analytics Solutions' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@google' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script> <script src='https://apis.google.com/js/platform.js'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; 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-webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 120px; } .footer-outer, .google-footer-outer { padding: 0 60px; } .header-outer { padding: 0 20px; position: fixed; width: 100%; top: 0px; height: 71px; z-index: 999; box-shadow: 0px 0px 4px #888; } .header-inner { height: 100px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; } .header-left { position: absolute; top: 35%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } .header-inner .google-logo img { height: 30px; margin-top: 4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABEAAAALCAYAAACZIGYHAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAUBJREFUeNrMkSGLAlEUhb+ZB4JFi8mx2cz+ApvhRUGTcUCrNqNJDYIi+DO0GUwmQXDK2DSIoGgZcSaIjDrzwrK4ssvChj1w0733O+fdp+m6PozH4yQSCfb7Pa7r8pOi0SjJZBLP8zgej4gAIMvlMuPxmADIYrHger1+C6lUKmo+NJ/NZojb7SZDWiwWo1qtks1msW2bw+HwZdkwDHq9HvV6nel0SqvVYrvdIh6Ph3Qch+VyqRYLhQJSSjRNw7IsfN9XgGKxSLfbJZfL0e/3aTabrFYr7vc7IujLcOh8PqunrNdr0uk0pVKJVCpFJBJRgEajweVyod1uMxgM2O12BAGUgRbU8DV2JpOhVquRz+cRQii3+XxOp9NRN3jVR5LPOp1OjEYjlSL8hclkgmmabDabt4d+m+S30vkD/R/IU4ABAPTZgnZdmG/PAAAAAElFTkSuQmCC"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /* Navigation */ .nav { position: absolute; top: 16px; right: 50px; } .nav ul { list-style: none; } .nav ul li { display: inline; margin-right: 10px; } /* Featured section*/ .featured { background-color: #FAFAFA; padding: 36px 40px 56px 40px; margin: 62px 0; } .featured .feature-section { color: #E46841; font-weight: bold; font-size: 14px; margin-top: 0; margin-bottom: 36px; } .featured h2 { font: Roboto, sans-serif; font-weight: normal; font-size: 24px; margin-bottom: 26px; line-height:0; } .featured .feature-desc { font-weight: normal; font-size: 17px; font: Roboto, sans-serif; line-height: 32px; margin-top: 0; margin-bottom: 0; } .featured .feature-desc a { text-decoration: underline; color: #000; font-weight: bold; } /*main post*/ .post { display: inline-block; margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a, .featured .title { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABEAAAARCAYAAAA7bUf6AAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAUxJREFUeNpiNDY23s9AAMycOfM7UF05kHkZmzwTMkdSUhKrIcXFxZy3bt3qBjIN8RrS09PDsHnzZjCNDr58+cKQlpbGDjSoHcg1w2oIyAUODg5gARCNzUVIBrUCuVYYhjx//pzhwIEDYAEQDeJjA1CDWIAGNQK59jBxRuSABbkAlwHIgIeHh2HWrFn/1NTU2oDcvSgBS4wBSC5iArqoCsj1YGIgEyAZVMoEchqlBjEB/cZAiUHg2AEGznpKDAImxOeM////B4VLKtBvEUCngZ1ILKivr3/u6+ubBzJAGZQ9gC5aQoqLgAY8BhkAZL4BuQQkxgXE34A4BuiiZEIuAhrwEGhAEZD5DpzYoIaA2UAM4kQADUrHZRDUgAIg8wO2XAwzbQXQa5OweQ1owB10AyA6gS7BgX1u3ry5397eHow3bdo0EyjGi00tQIABANPgyAH1q1eaAAAAAElFTkSuQmCC"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 1200px) { .header-outer { height: 100px; } .nav { top: 60px; left: 40px; } .featured .title { line-height: 1em; } } @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } #main .post .title a{ line-height: 1em; } } /** Custom for nav**/ @media (max-width: 820px) { .header-outer { height: 71px; } .nav { display: none; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 30px; } .header-title { margin-left: 0; } .header-title h2 { font-size: 24px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .featured { margin-top: 100px; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-10005-5', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3580069&zx=97f1158d-34c5-4ad9-bb5f-fb7fa5e86d97' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=3580069&zx=97f1158d-34c5-4ad9-bb5f-fb7fa5e86d97' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>   <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://analytics.googleblog.com/'> <img src="//4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png"> </a> </div> <div class='header-desc'> </div> </div> </div></div> </div> <div class='nav'> <ul> <li><a href='http://analytics.blogspot.in/search/label/Analytics'>Analytics</a></li> <li><a href='http://analytics.blogspot.in/search/label/Tag%20Manager'>Tag Management</a></li> <li><a href='http://analytics.blogspot.in/search/label/Experimentation'>Experimentation</a></li> <li><a href='http://analytics.blogspot.in/search/label/Attribution'>Attribution</a></li> <li><a href='http://analytics.blogspot.in/search/label/Audiences'>Audiences</a></li> <li><a href='http://analytics.blogspot.in/search/label/Data%20Studio'>Data Studio</a></li> <li><a href='http://analytics.blogspot.in/search/label/Business%20Insights'>Insights</a></li> </ul> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='featured'> <p class='feature-section'>FEATURED</p> <p class='feature-desc'>We’ve moved. For new posts about enterprise products, check out the new <a href='https://www.blog.google/products/marketingplatform/360/' target='_blank'>Google Marketing Platform blog</a>. For information on free products, follow our new <a href='https://www.blog.google/products/marketingplatform/analytics/' target='_blank'>Google Analytics products blog</a>. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.</p> </div> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='4602623128138061262' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2010/07/summer-excuses.html' itemprop='url' title='Summer Excuses?'> Summer Excuses? </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 23, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div>Google Analytics workshops and seminars are happening everywhere this summer! If you've had excuses in the past, there's now no excuse not to take a day of training to become an expert and get a leg up. Chances are there's one happening near you when you're available -- just take a look at the Google Analytics seminars offered on the <a href="http://services.google.com/ads_inquiry/awseminars">Seminars For Success</a> portal. These are one day seminars, either beginner or advanced, where you'll ramp up into a high proficiency or fine tune your knowledge with fantastic instructors. Over the next 3 months, they are happening in:</div><div><ul><li>Berkeley, CA</li><li>Austin, TX</li><li>Washington, DC</li><li>Los Angeles, CA</li><li>San Diego, CA</li><li>Boston, MA</li><li>Dallas, TX</li></ul><div>And internationally, you can attend seminars in Glasgow, Manchester, London, Melbourne or Sydney. They're inexpensive, and you'll get a lot of bang for your buck, including hands on instruction, an AdWords credit, educational materials and some more good stuff. <a href="http://services.google.com/ads_inquiry/awseminars">Take a look</a> and register!</div></div><div><br /></div><div>And then, after the Summer ends, there will be more opportunities to learn about Google Analytics, and here's one we want to highlight. The <a href="http://searchmarketingexpo.com/east/">SMX East</a> conference is a fantastic place to bone up on the latest in the world of SEM, SEO, social media marketing, analytics and more. In partnership with SMX East, Feras Alhlou, Principal Marketing Consultant @ <a href="http://www.e-nor.com/">E-Nor</a> (a <a href="//www.google.com/analytics/partners.html">Google Analytics Certified Partner</a>) will be conducting a full day workshop on Google Analytics at the conference. When <a href="https://www.eiseverywhere.com/east10?discountcode=smx100gaw">registering at this page</a>, you'll see a workshops option, including Google Analytics - that's the one you want.</div><div><br /></div><div>Whether you are a marketer or a webmaster, this workshop will help you help give you more clarity and help you take <i>the right</i> action. I've attended Feras' workshops before, and they're insightful, practical, inspiring and helpful.</div><div><br /></div><div>Here's the workshop agenda:</div><div><br /></div><div>Morning Session – Marketer/Business Focus – Strategy & Planning</div><div><ul><li>Web Analytics Strategy – approach, opportunities and limitations</li><li>How It Works – overview, accuracy and privacy implications, integrating with other data</li><li>Practical – understanding the user interface</li><li>Advanced Features Overview – clever stuff you can do with Google Analytics</li></ul>Afternoon Session – Webmaster/Technical Focus – Implementation<br /><ul><li>Accounts & Profiles, Filters & Goals – structure your data properly</li><li>External Campaign Tracking – measure performance of search, email & banner campaigns</li><li>Reporting – dashboards & insights</li><li>Advanced Segmentation & Custom Reports – powerful ways to find insights</li></ul> Need more incentive? Register before July 30 and save money on the Super Early Bird Special. That's not enough? Here is a discount code for $100 discount: <b>smx100gaw </b>(case sensitive) or simply you can use this URL: <a href="https://www.eiseverywhere.com/east10?discountcode=smx100gaw">https://www.eiseverywhere.com/east10?discountcode=smx100gaw</a><br /><br />Get your analytics expertise in shape and you'll be ahead of the curve in no time, building practical skills in a tool near and dear to our hearts.</div><div><br /></div><div><br /><div><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div>Google Analytics workshops and seminars are happening everywhere this summer! If you've had excuses in the past, there's now no excuse not to take a day of training to become an expert and get a leg up. Chances are there's one happening near you when you're available -- just take a look at the Google Analytics seminars offered on the <a href="http://services.google.com/ads_inquiry/awseminars">Seminars For Success</a> portal. These are one day seminars, either beginner or advanced, where you'll ramp up into a high proficiency or fine tune your knowledge with fantastic instructors. Over the next 3 months, they are happening in:</div><div><ul><li>Berkeley, CA</li><li>Austin, TX</li><li>Washington, DC</li><li>Los Angeles, CA</li><li>San Diego, CA</li><li>Boston, MA</li><li>Dallas, TX</li></ul><div>And internationally, you can attend seminars in Glasgow, Manchester, London, Melbourne or Sydney. They're inexpensive, and you'll get a lot of bang for your buck, including hands on instruction, an AdWords credit, educational materials and some more good stuff. <a href="http://services.google.com/ads_inquiry/awseminars">Take a look</a> and register!</div></div><div><br /></div><div>And then, after the Summer ends, there will be more opportunities to learn about Google Analytics, and here's one we want to highlight. The <a href="http://searchmarketingexpo.com/east/">SMX East</a> conference is a fantastic place to bone up on the latest in the world of SEM, SEO, social media marketing, analytics and more. In partnership with SMX East, Feras Alhlou, Principal Marketing Consultant @ <a href="http://www.e-nor.com/">E-Nor</a> (a <a href="//www.google.com/analytics/partners.html">Google Analytics Certified Partner</a>) will be conducting a full day workshop on Google Analytics at the conference. When <a href="https://www.eiseverywhere.com/east10?discountcode=smx100gaw">registering at this page</a>, you'll see a workshops option, including Google Analytics - that's the one you want.</div><div><br /></div><div>Whether you are a marketer or a webmaster, this workshop will help you help give you more clarity and help you take <i>the right</i> action. I've attended Feras' workshops before, and they're insightful, practical, inspiring and helpful.</div><div><br /></div><div>Here's the workshop agenda:</div><div><br /></div><div>Morning Session – Marketer/Business Focus – Strategy & Planning</div><div><ul><li>Web Analytics Strategy – approach, opportunities and limitations</li><li>How It Works – overview, accuracy and privacy implications, integrating with other data</li><li>Practical – understanding the user interface</li><li>Advanced Features Overview – clever stuff you can do with Google Analytics</li></ul>Afternoon Session – Webmaster/Technical Focus – Implementation<br /><ul><li>Accounts & Profiles, Filters & Goals – structure your data properly</li><li>External Campaign Tracking – measure performance of search, email & banner campaigns</li><li>Reporting – dashboards & insights</li><li>Advanced Segmentation & Custom Reports – powerful ways to find insights</li></ul> Need more incentive? Register before July 30 and save money on the Super Early Bird Special. That's not enough? Here is a discount code for $100 discount: <b>smx100gaw </b>(case sensitive) or simply you can use this URL: <a href="https://www.eiseverywhere.com/east10?discountcode=smx100gaw">https://www.eiseverywhere.com/east10?discountcode=smx100gaw</a><br /><br />Get your analytics expertise in shape and you'll be ahead of the curve in no time, building practical skills in a tool near and dear to our hearts.</div><div><br /></div><div><br /><div><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></div></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2010/07/summer-excuses.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Summer Excuses?&url=https://analytics.googleblog.com/2010/07/summer-excuses.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2010/07/summer-excuses.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='6368425791617282277' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2010/07/shout-out-about-annotations.html' itemprop='url' title='A Shout Out About Annotations'> A Shout Out About Annotations </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 16, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i><span class="Apple-style-span" style="font-size: small;">A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at <a href="http://www.olark.com/">Olark</a> (a way to gain customer insight and sell better through live chat) who was raving about Google Analytics Annotations. He had such a great business case, we decided to let him rave here. Enjoy, and thanks Zach.<br /></span></i><br />Making good business decisions is hard, and making the right one is even harder. At Google I/O I realized many people use Google Analytics but they aren’t familiar with the recent annotations feature that has helped us make smarter business decisions.<br /><br />When we look at our Google Analytics, we don’t really care if our numbers are up or down; what we really want to know is why. This means asking a lot of questions, particularly questions about what happened when, like:<br /><br />“How long has that ad trial been running?”<br />“When did we release that update to the website?”<br />“What happened after that last blog post?”<br /><br />To answer these questions I might have to dig through e-mails, commit logs, and probably end up pestering my teammates for an hour while we try to figure out what happened when. But this is serious stuff; if our numbers went up 50% in a week, you better believe we want to know why so we can do more of it!<br /><br />Annotations are exactly the tool we needed to answer these questions without having to pester teammates and dig through the past. If you don't know, basically, they allow you to add notes of what events happened on a particular day. These notes are then visible for the different views in Google Analytics, so you can see how the events impacted your page views, goals, or whatever else you are tracking. <div><br /></div><div>You can annotate whatever you want; we annotate things like external publicity, major updates to our site, blog posts, even service issues, to see how all these events are impacting our business.<br /><br />We’re big believers in the power of open data; everyone on the team has access to Google Analytics and can contribute events they think are important. This has been incredibly useful for us. Now I can answer many why questions for myself, just by looking at the data other people have contributed. When I do need to interrupt the team, it’s because I have big-picture questions, not because I need them to help me track down dates. Also, you start to notice a rhythm of events, and if that rhythm changes, how it impacts your business. As a bonus, now we have this cool timeline of events the team thought was important, which is useful for retrospectives and end-of-period reports.<br /><br />We’re far from being able to make perfect decisions with perfect knowledge, but annotations have made it much easier to answer the why questions so we can make good business decisions.<br /><br /><span class="byline-author">Posted by Patricia Boswell, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <i><span class="Apple-style-span" style="font-size: small;">A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at <a href="http://www.olark.com/">Olark</a> (a way to gain customer insight and sell better through live chat) who was raving about Google Analytics Annotations. He had such a great business case, we decided to let him rave here. Enjoy, and thanks Zach.<br /></span></i><br />Making good business decisions is hard, and making the right one is even harder. At Google I/O I realized many people use Google Analytics but they aren’t familiar with the recent annotations feature that has helped us make smarter business decisions.<br /><br />When we look at our Google Analytics, we don’t really care if our numbers are up or down; what we really want to know is why. This means asking a lot of questions, particularly questions about what happened when, like:<br /><br />“How long has that ad trial been running?”<br />“When did we release that update to the website?”<br />“What happened after that last blog post?”<br /><br />To answer these questions I might have to dig through e-mails, commit logs, and probably end up pestering my teammates for an hour while we try to figure out what happened when. But this is serious stuff; if our numbers went up 50% in a week, you better believe we want to know why so we can do more of it!<br /><br />Annotations are exactly the tool we needed to answer these questions without having to pester teammates and dig through the past. If you don't know, basically, they allow you to add notes of what events happened on a particular day. These notes are then visible for the different views in Google Analytics, so you can see how the events impacted your page views, goals, or whatever else you are tracking. <div><br /></div><div>You can annotate whatever you want; we annotate things like external publicity, major updates to our site, blog posts, even service issues, to see how all these events are impacting our business.<br /><br />We’re big believers in the power of open data; everyone on the team has access to Google Analytics and can contribute events they think are important. This has been incredibly useful for us. Now I can answer many why questions for myself, just by looking at the data other people have contributed. When I do need to interrupt the team, it’s because I have big-picture questions, not because I need them to help me track down dates. Also, you start to notice a rhythm of events, and if that rhythm changes, how it impacts your business. As a bonus, now we have this cool timeline of events the team thought was important, which is useful for retrospectives and end-of-period reports.<br /><br />We’re far from being able to make perfect decisions with perfect knowledge, but annotations have made it much easier to answer the why questions so we can make good business decisions.<br /><br /><span class="byline-author">Posted by Patricia Boswell, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2010/07/shout-out-about-annotations.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:A Shout Out About Annotations&url=https://analytics.googleblog.com/2010/07/shout-out-about-annotations.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2010/07/shout-out-about-annotations.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='7533977671916115166' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2010/07/will-using-google-analytics-have.html' itemprop='url' title='Will Using Google Analytics Have A Negative Effect On My Ranking?'> Will Using Google Analytics Have A Negative Effect On My Ranking? </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 15, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Good news from the horse’s mouth. We don’t mean to call Matt Cutts a horse, but, well, if you know him, you know what we mean. Matt heads the webspam team here at Google and also speaks on behalf of Google answering questions about ranking and results on Google’s search engine. When people have questions about things Google-search-related, Matt is the one who answers.<br /><br />He posts regular video blogs to the Google <a href="//www.youtube.com/user/GoogleWebmasterHelp">Webmaster Help channel</a> answering your questions. So we were very pleased when he recently answered the question, “<a href="//www.youtube.com/watch?v=LLmO1GE4GvI">Will using Google Analytics have a negative effect on my ranking?</a>” In short, the answer is no, especially now that we’ve launched the asynch tracking code <http: com="" 2009="" 12="" html="">. Take a look at the short video:</http:><div><http: com="" 2009="" 12="" html=""><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/LLmO1GE4GvI&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/LLmO1GE4GvI&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Thanks Matt!<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></http:></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Good news from the horse’s mouth. We don’t mean to call Matt Cutts a horse, but, well, if you know him, you know what we mean. Matt heads the webspam team here at Google and also speaks on behalf of Google answering questions about ranking and results on Google’s search engine. When people have questions about things Google-search-related, Matt is the one who answers.<br /><br />He posts regular video blogs to the Google <a href="//www.youtube.com/user/GoogleWebmasterHelp">Webmaster Help channel</a> answering your questions. So we were very pleased when he recently answered the question, “<a href="//www.youtube.com/watch?v=LLmO1GE4GvI">Will using Google Analytics have a negative effect on my ranking?</a>” In short, the answer is no, especially now that we’ve launched the asynch tracking code <http: com="" 2009="" 12="" html="">. Take a look at the short video:</http:><div><http: com="" 2009="" 12="" html=""><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/LLmO1GE4GvI&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/LLmO1GE4GvI&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br /><br />Thanks Matt!<br /><br /><span class="byline-author">Posted by Jeff Gillis, Google Analytics Team</span></http:></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2010/07/will-using-google-analytics-have.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Will Using Google Analytics Have A Negative Effect On My Ranking?&url=https://analytics.googleblog.com/2010/07/will-using-google-analytics-have.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2010/07/will-using-google-analytics-have.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='5512331745823715137' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2010/07/using-wrong-tracking-code-can-cost-you.html' itemprop='url' title='Using The Wrong Tracking Code Can Cost You $500k a Year'> Using The Wrong Tracking Code Can Cost You $500k a Year </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 13, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div style="text-align: left;"><i>This is a guest post from Tom Critchlow who is an excel ninja, data geek, analytics nerd and head of search for <a href="http://www.distilled.co.uk/">Distilled</a>, a London & Seattle based search agency. Tom provides a cautionary tale on the importance of keeping your site up to date.</i></div><div><span class="byline-author"><div> <br /></div><div>This blog post title may appear sensational but I assure you that it's not (much...). I recently spotted an issue with a client's e-commerce website which was costing them £100,000 / month in revenue (~$150,000). The fix took 5 minutes. Even more surprisingly, since I've been on the lookout for this issue I've spotted it on quite a significant number of websites. Hence why I got in touch with the Google guys and asked if I could talk about this in front of as many people as possible to try and spread awareness!</div><div> <br /></div><div><b>1) Graph of Win</b></div><div> <br /></div><div>Firstly, let's take a quick look at a pretty graph. This is comparing revenue month on month before and after the fix was made:</div><div> <br /></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisrRDz-g2mqk1YSXNm7mKGbcODBDZbSTdhjQu99DUG56nW1WcPU-ujp6tXbZjYx_w-3-u8a2_uWNZAeFHBqA4yzQ53xPMxUldEI1vNDxJ1Mz1Jn2a06LwodoNqUFv3IvSFz8W6/s1600/1+-+Revenue.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680225307927010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisrRDz-g2mqk1YSXNm7mKGbcODBDZbSTdhjQu99DUG56nW1WcPU-ujp6tXbZjYx_w-3-u8a2_uWNZAeFHBqA4yzQ53xPMxUldEI1vNDxJ1Mz1Jn2a06LwodoNqUFv3IvSFz8W6/s400/1+-+Revenue.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 205px; " /></a></div><div>Note the increased revenue! :-) Everyone loves increased revenue. For those with beady eyes you will have spotted that this isn't total revenue on the site but it's just IE8 users. What's going on here?</div><div> <br /></div><div><b>2) The Issue</b></div><div> <br /></div><div>Before I delve into the issue, let me first give you a little background. When you enter private information online, such as your credit card details, you want to be sure that you're transmitting the information over a secure connection. You can usually tell you're on a secure connection to a website if the page URL begins with https:// instead of http://</div><div> <br /></div><div>Making webpages secure, however, is more resource intensive and so most websites only make their most important pages secure (though <a href="http://gmailblog.blogspot.com/2010/01/default-https-access-for-gmail.html">Gmail now always uses https:// by default</a>). This means that when you browse a website, for example http://www.amazon.com you will browse around product pages which are all located on http:// URLs. When you want to actually purchase something from the site however you transition over to secure URLs such as https://www.amazon.co.uk/gp/cart/view.html</div><div> <br /></div><div>This is standard practice for e-commerce websites and when you move through the buying funnel you should inevitably transition at some point from a non-secure page (http://) to a secure page (https://).</div><div> <br /></div><div>Now, the issue I'm talking about in this post is with the client's site. The site uses Google Analytics however unfortunately they were using the old version of the code and were using the same piece of code across all pages of their site. The code they were using looked a little like this:</div><div> <br /><div style="text-align: center;"><span class="Apple-style-span" ><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtsB_iyRMoLbDrmovNrYlYjMIkOEGyYqRq-iFPq5FmgYhxJFs_RRwojv9YuxJk_DLUu9SX64Vj9Q6gx-39lGWPbW7MKzpdsHyqcbDRktGlbl9APPK-LkX8hCn0kZWr-ge1kOj/s1600/2+-+IE8warning.JPG"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb5GQxSqYkFCpo8L20krpt79bV40S0MEWSaOX4qiPwbHoTDLeqyLlnOCvA3FEQopJuG9X48gQARh3LMSmhI4ubne5qH-oJRnZynDc9jA53EsJXu5SPOqSZx0vDt71e00tTEHo/s1600/Picture+13.png"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIY8gvvWYq4EohwMo3xjOOz03J8-JZtTVfvjoT3arCpKg_m84zvRNyUO9P2eDc8awHQ6pLUuVc3CQng0ledi6fdRBeSEGEpXuQYPiy-2X4e_X4je19xKwS63sNCiCmHUvx5bid/s1600/Picture+14.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534682518529141074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIY8gvvWYq4EohwMo3xjOOz03J8-JZtTVfvjoT3arCpKg_m84zvRNyUO9P2eDc8awHQ6pLUuVc3CQng0ledi6fdRBeSEGEpXuQYPiy-2X4e_X4je19xKwS63sNCiCmHUvx5bid/s400/Picture+14.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 48px; " /></a></span></span></div></div><div>Unfortunately, this means that their secure checkout pages such as https://www.example.com/checkout/payment contained non-secure elements - namely the URL call to "http://www.google-analytics.com/urchin.js". Browsers like Chrome and Firefox don't display a warning but Internet Explorer 8 produced the following security warning when users transitioned from the non-secure (http://) pages to the secure (https://) pages. This error looks like this:</div><div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi89RQgxCdcTi3K-3soClntMAiN3Dao4bOH1ldSHVRQpsB8mD1tKwgbF5UFsW6dpFMdsh_K4wM0ZhTwsB4ov0T9HVvwEuU3Zp-WVA4athTsYRaisAcNq3N8BP7Zla2-hOxSXrCk/s1600/2+-+IE8warning.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><meta charset="utf-8"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtsB_iyRMoLbDrmovNrYlYjMIkOEGyYqRq-iFPq5FmgYhxJFs_RRwojv9YuxJk_DLUu9SX64Vj9Q6gx-39lGWPbW7MKzpdsHyqcbDRktGlbl9APPK-LkX8hCn0kZWr-ge1kOj/s1600/2+-+IE8warning.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680231401227330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtsB_iyRMoLbDrmovNrYlYjMIkOEGyYqRq-iFPq5FmgYhxJFs_RRwojv9YuxJk_DLUu9SX64Vj9Q6gx-39lGWPbW7MKzpdsHyqcbDRktGlbl9APPK-LkX8hCn0kZWr-ge1kOj/s400/2+-+IE8warning.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 158px; " /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisAXuB_tjUml9Dngv8KbM-xzT_Q1alDHsySL2kEDGEJbQaqpnV4Zh-Zg77G5YjRLpdOS32uj23NEowqrx7HfkwLWtilsQNMjdYBODTOP2hD7pnQpNE7ibZ-WwILx3xsZ4IklAJ/s1600/3+-+Conversion+rate.JPG"> <br /></a></div><div>Pretty scary huh! Unsurprisingly this was causing almost all users browsing in Internet Explorer 8 to abandon the shopping process. Since Internet Explorer 8 is one of the most popular browsers on the web this was a huge amount of revenue they were missing out on!</div><div> <br /></div><div><b>3) How To Fix It</b></div><div> <br /></div><div>This issue arose because of a non-secure HTTP call within a very old version of the Google Analytics tracking code. The fix for this is very simple - <a href="http://analytics.blogspot.com/2010/05/its-now-easy-to-set-up-new-sites-with.html">just install the new code!</a> The new code is more versatile than the old code and works both on http:// pages and https:// pages so you don't need to worry about using a different code on secure and non-secure pages. The new code looks a little like this:</div><div style="text-align: center;"><meta charset="utf-8"><meta charset="utf-8"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb5GQxSqYkFCpo8L20krpt79bV40S0MEWSaOX4qiPwbHoTDLeqyLlnOCvA3FEQopJuG9X48gQARh3LMSmhI4ubne5qH-oJRnZynDc9jA53EsJXu5SPOqSZx0vDt71e00tTEHo/s1600/Picture+13.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534681915467246562" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb5GQxSqYkFCpo8L20krpt79bV40S0MEWSaOX4qiPwbHoTDLeqyLlnOCvA3FEQopJuG9X48gQARh3LMSmhI4ubne5qH-oJRnZynDc9jA53EsJXu5SPOqSZx0vDt71e00tTEHo/s400/Picture+13.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 178px; " /></a></div></div><div>There's a complete run-through here on using this new code <a href="http://analytics.blogspot.com/2010/05/its-now-easy-to-set-up-new-sites-with.html">here</a> and <a href="http://code.google.com/apis/analytics/docs/tracking/asyncMigrationExamples.html">specific migration advice</a>.</div><div> <br /></div><div>And that's it! It's a simple fix but one that can have significant impact on your bottom line. I repeat what I said at the top of the post - I've seen plenty of sites that suffer from this issue so it's really not as rare as you might think!</div><div> <br /></div><div>I should point out here that the Google Analytics code has been able to handle HTTPS and HTTP pages properly since well before the asynchronous code was released, but plenty of sites are still using very old legacy code, which is why this is still an issue for some sites. Also, it's not just the Google Analytics code which can cause problems! Any non-secure elements on a page can cause a security warning so double check your code carefully.</div><div> <br /></div><div><b>4) How to Diagnose This Issue (simple)</b></div><div> <br /></div><div>If you're wondering if your site suffers from this problem there's a quite easy way of checking by looking at your conversion rate segmented by browser:</div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbmkawS0sG5yv7ZhWCXhOM2i5I666_7jMX5rqQhTDWQyhswbJntrgB99VOpwtxUWzDt3xZVnET2uu29QLc77m4-2rwB4H8pMsLadk78u7Ok0JUTkbnCbB5IOZq8jLHQJIRHnEt/s1600/3+-+Conversion+rate.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisAXuB_tjUml9Dngv8KbM-xzT_Q1alDHsySL2kEDGEJbQaqpnV4Zh-Zg77G5YjRLpdOS32uj23NEowqrx7HfkwLWtilsQNMjdYBODTOP2hD7pnQpNE7ibZ-WwILx3xsZ4IklAJ/s1600/3+-+Conversion+rate.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680240182765794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisAXuB_tjUml9Dngv8KbM-xzT_Q1alDHsySL2kEDGEJbQaqpnV4Zh-Zg77G5YjRLpdOS32uj23NEowqrx7HfkwLWtilsQNMjdYBODTOP2hD7pnQpNE7ibZ-WwILx3xsZ4IklAJ/s400/3+-+Conversion+rate.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 261px; " /></a></div><div>Setting up these custom segments is really easy, but to make it even easier I've set them up for you and all you need to do is click these links to add both these segments directly into your Google Analytics account:</div><div> <br /></div><div><a href="//www.google.com/analytics/reporting/add_segment?share=BEcAIykBAAA.RD_MY1rbVaEf7ayaUJLvVHayz3ZI0W98FbnuBuX-u931ublTBxn3R6XBu98tSnXyPzQoY_Oh3ceaFJPzNLrvdg.xX4gEUGJZK-MHMowRHMNcA">Internet Explorer 8 Users</a></div><div><a href="//www.google.com/analytics/reporting/add_segment?share=BEcAIykBAAA.RD_MY1rbVaEf7ayaUJLvVHayz3ZI0W98FbnuBuX-u931ublTBxn3R6XBu98tSnXy5JmPUGn51kovod5hW_CBDw.7nmm__UDgcSiQcJDECXn2Q">Non-Internet Explorer 8 Users</a></div><div> <br /></div><div>Then browse to your conversion rate report and select the segments from your custom segments:</div><div> <br /></div><div style="text-align: center;"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6uYxn33hCgL329YB2tUnECyJhVFlL2WfBldzfmx6s_N6rxWRkEESDauySNpFs_BJVv73A7cZyyB0yoMZyij5MNTZ9WKa96AwYX_L166uy80Q1iVhIDozviE8Vp7fxfWq590_Q/s1600/4+-+custom+segments.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680240831538370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6uYxn33hCgL329YB2tUnECyJhVFlL2WfBldzfmx6s_N6rxWRkEESDauySNpFs_BJVv73A7cZyyB0yoMZyij5MNTZ9WKa96AwYX_L166uy80Q1iVhIDozviE8Vp7fxfWq590_Q/s400/4+-+custom+segments.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 172px; " /></a></span></span></div><div><b>5) How to Diagnose This Issue (advanced)</b></div><div> <br /></div><div>Of course, the issue I'm talking about in this post is only a specific issue and plenty of other issues may well exist like it. The underlying principle is that segmenting your funnel is a useful thing to do so that you can see if a specific visitor type are not converting or there is a specific drop-off point for them. Unfortunately there isn't a way of segmenting your funnel within Google Analytics at the moment but there are a few advanced ways of getting around this. For example:</div><div><ul><li><a href="http://www.roirevolution.com/blog/2009/11/funnels_on_the_fly_in_google_analytics.html">ROI Revolution have a method for segmenting on the fly</a>. Unfortunately this method doesn't let you check custom date ranges.</li><li><a href="http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics/">LunaMetrics have a way of segmenting the funnel using goals</a>. Unfortunately this method won't let you capture historical data.</li><li><a href="http://www.analytics-ninja.com/2009/08/advanced-segments-to-track-conversion-funnels/">Analytics Ninja has a way of segmenting using advanced segments</a>. Unfortunately this method only let's you track up to a maximum of 3 funnel steps at a time.</li></ul></div><div>None of these methods quite does what I want it to so I'm presenting a 4th option here:</div><div> <br /></div><div>Step 1 - Identify your funnel steps</div><div> <br /></div><div>This is fairly straightforward, all you need to do is understand what the URLs look like for your funnel. For example, let's say our funnel looks like this:</div><div><ol><li>http://www.example.com/cart/availability</li><li>http://www.example.com/cart/details</li><li>http://www.example.com/cart/extras/</li><li>http://www.example.com/book/check/</li><li>https://www.example.com/book/payment/</li><li>https://www.example.com/book/confirm/</li></ol></div><div>Step 2 - Create some regex</div><div> <br /></div><div>This is getting slightly more complex, however, assuming that all your URLs are exact match (rather than head match or something more complicated) the regex to create is this:</div><div> <br /></div><div><i>^/cart/availability$|^/cart/details$|^/cart/extras/$|^/book/check/$|^/book/payment/$|^/book/confirm/$</i></div><div> <br /></div><div>Where we generate this string as follows:</div><div><ul><li>^/url1/$ - this matches the exact URL contained between ^ and $</li><li>| - separate each URL with a pipe, this OR matches any of the statements in the string</li></ul></div><div> </div><div>For a more complete (and very pretty) guide to using regex in Google Analytics <a href="http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf">download this PDF</a>.</div><div> <br /></div><div>Step 3 - Enter this regex in the top content report</div><div> <br /></div><div>In the top content report copy and paste this regex into the filter box:</div><div> <br /></div><div style="text-align: center;"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3QOVatRB-A5VKewduwEwvDaRIn4ufrhQc-MIveOtXfTwJopPlaR7ahW_a7n2Sf1B0EAOA68BZFm6rMhhd3ZdtLSgxZ3V30cLb8qte4ShIewYlf2xgZJ8JWojgM5Fb9ADv8NRj/s1600/5+-+Filter.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680241423159074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3QOVatRB-A5VKewduwEwvDaRIn4ufrhQc-MIveOtXfTwJopPlaR7ahW_a7n2Sf1B0EAOA68BZFm6rMhhd3ZdtLSgxZ3V30cLb8qte4ShIewYlf2xgZJ8JWojgM5Fb9ADv8NRj/s400/5+-+Filter.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 40px; " /></a></span></span></div><div>This will then filter the top content report to only show you visits to one of the above pages in your funnel. Now we can see the drop off between steps like we can in the regular funnel.</div><div> <br /></div><div>Step 4 - Add custom segments & export to Excel</div><div> <br /></div><div>Now, we add whichever custom segments we want (for example IE8 users like above). This gives us each step of the funnel and the visits to each step broken down by segments:</div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF4jJTreLpuHc3PmRxew9fXsvhT491Hte5DfpUe9jjQzSEbc5izsZlpbSNJeeUzuHLuSf5NcML0IxrUZ_5-T_p16ZEqTJyqDFeJgcgrs8TR9sqEiEzpGwVkk5S2qWv0E04pdD-/s1600/6+-+content+funnel.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq901bVOsWYmWpxoOO31bp1MVpzVTcgcg97cVbRiHPtkqHLiAydQYV6351Eyqg7HTnQK-KwHpzDXgrJ6XsCUwAodUjLb1GxQxmDaFDavINP4qiOZVJRCvJDFCQSIhL5hwg9y9E/s1600/6+-+content+funnel.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680952645535026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq901bVOsWYmWpxoOO31bp1MVpzVTcgcg97cVbRiHPtkqHLiAydQYV6351Eyqg7HTnQK-KwHpzDXgrJ6XsCUwAodUjLb1GxQxmDaFDavINP4qiOZVJRCvJDFCQSIhL5hwg9y9E/s400/6+-+content+funnel.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 256px; " /></a></div><div>Unfortunately this data is a little bit difficult to analyse as it doesn't give us the drop off percentage. So, to make this data easier to process and analyse export it to Excel. This will allow us to create a nice little table like this (very minimal excel magic required!):</div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgOFTM-vEbBv3V6eN9f0zNSt6Ck9YQw_mdGK-x0WUIefvPS7mTZdk_fB-iuhCcPxOKe1E5O7TTjxwmTdF6PBHWVL3PRJgOkn_30HUbxC5jd5utziqJfpoQYPvcHTp8vcQIt35X/s1600/7+-+excel+funnel.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbGmNowSOV9uxJK7BE06qo9pkUZo5qMQTaOowSI9RP1Njlma9cHAkcE5mSHM3n6x8Ok_5M8cr-O_i_tfG05jr1bpa9LMEPC-se_v7LgSKkdlloa1pL9rgIfm3ia6SOc9PzR9QW/s1600/7+-+excel+funnel.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680956511346610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbGmNowSOV9uxJK7BE06qo9pkUZo5qMQTaOowSI9RP1Njlma9cHAkcE5mSHM3n6x8Ok_5M8cr-O_i_tfG05jr1bpa9LMEPC-se_v7LgSKkdlloa1pL9rgIfm3ia6SOc9PzR9QW/s400/7+-+excel+funnel.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 156px; " /></a></div><div>This is an improvement over the simple diagnosis above because it not only shows us that IE8 users are not converting as well as users from other browsers, but it even tells us the exact step where it's a problem (the cell highlighted in red in the image). Looking back at the URLs we've identified we see that this drop off percentage is the same step where a user transitions from HTTP to HTTPS.</div><div> <br /></div><div><i>Note</i>: The super-observant among you may have noticed that there is a potential discrepancy here. The warning message that IE8 throws up allows the user to select the option to only view secure elements on the HTTPS page. If the user selects this option then theoretically the user could still carry on through the site and complete the purchase. This visit and the revenue from this purchase wouldn't be tracked in Google Analytics since the HTTP Google Analytics call is blocked by the browser. So the extra £100,000 / month could in theory only be a reported increase in revenue. In reality however we found that the true bottom line still increased by over £30,000 per month as a result of this change. This implies that displaying the pop-up still has a drastic effect on conversion rates.</div><div> <br /></div><div><b>6) Conclusion</b></div><div> <br /></div><div>So what have we learned? The key lessons here are as follows:</div><div><ul><li>Keep your GA code up to date</li><li>Use advanced segments to monitor conversion rate between browsers</li><li>Always perform browser testing to ensure your website functions for all browsers</li></ul></div><div>Remember, the HTTP/HTTPS issue applies equally to all URL calls so even if you use the up-to-date Google Analytics tracking code some other non-secure element on the page might be costing you revenue so always make sure that your website is functioning perfectly across all browsers. If you don't, you might end up losing £360,000 ($500,000) a year or more!</div><div> <br /></div><div><i>Thanks Tom for a thorough look at how to avoid this problem. And to echo Tom's advice, we encourage everyone to </i><a href="http://analytics.blogspot.com/2010/05/its-now-easy-to-set-up-new-sites-with.html"><i>move to the newest version of the GA tracking code</i></a><i>. You can follow more analytics insights and online marketing tips at the </i><a href="http://www.distilled.co.uk/blog/"><i>Distilled Blog</i></a><i> or </i><a href="http://twitter.com/tomcritchlow"><i>follow Tom on Twitter</i></a><i>.</i></div><div> <br /></div></span></div><div><span class="byline-author">Posted by Trevor Claiborne, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div style="text-align: left;"><i>This is a guest post from Tom Critchlow who is an excel ninja, data geek, analytics nerd and head of search for <a href="http://www.distilled.co.uk/">Distilled</a>, a London & Seattle based search agency. Tom provides a cautionary tale on the importance of keeping your site up to date.</i></div><div><span class="byline-author"><div> <br /></div><div>This blog post title may appear sensational but I assure you that it's not (much...). I recently spotted an issue with a client's e-commerce website which was costing them £100,000 / month in revenue (~$150,000). The fix took 5 minutes. Even more surprisingly, since I've been on the lookout for this issue I've spotted it on quite a significant number of websites. Hence why I got in touch with the Google guys and asked if I could talk about this in front of as many people as possible to try and spread awareness!</div><div> <br /></div><div><b>1) Graph of Win</b></div><div> <br /></div><div>Firstly, let's take a quick look at a pretty graph. This is comparing revenue month on month before and after the fix was made:</div><div> <br /></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisrRDz-g2mqk1YSXNm7mKGbcODBDZbSTdhjQu99DUG56nW1WcPU-ujp6tXbZjYx_w-3-u8a2_uWNZAeFHBqA4yzQ53xPMxUldEI1vNDxJ1Mz1Jn2a06LwodoNqUFv3IvSFz8W6/s1600/1+-+Revenue.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680225307927010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisrRDz-g2mqk1YSXNm7mKGbcODBDZbSTdhjQu99DUG56nW1WcPU-ujp6tXbZjYx_w-3-u8a2_uWNZAeFHBqA4yzQ53xPMxUldEI1vNDxJ1Mz1Jn2a06LwodoNqUFv3IvSFz8W6/s400/1+-+Revenue.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 205px; " /></a></div><div>Note the increased revenue! :-) Everyone loves increased revenue. For those with beady eyes you will have spotted that this isn't total revenue on the site but it's just IE8 users. What's going on here?</div><div> <br /></div><div><b>2) The Issue</b></div><div> <br /></div><div>Before I delve into the issue, let me first give you a little background. When you enter private information online, such as your credit card details, you want to be sure that you're transmitting the information over a secure connection. You can usually tell you're on a secure connection to a website if the page URL begins with https:// instead of http://</div><div> <br /></div><div>Making webpages secure, however, is more resource intensive and so most websites only make their most important pages secure (though <a href="http://gmailblog.blogspot.com/2010/01/default-https-access-for-gmail.html">Gmail now always uses https:// by default</a>). This means that when you browse a website, for example http://www.amazon.com you will browse around product pages which are all located on http:// URLs. When you want to actually purchase something from the site however you transition over to secure URLs such as https://www.amazon.co.uk/gp/cart/view.html</div><div> <br /></div><div>This is standard practice for e-commerce websites and when you move through the buying funnel you should inevitably transition at some point from a non-secure page (http://) to a secure page (https://).</div><div> <br /></div><div>Now, the issue I'm talking about in this post is with the client's site. The site uses Google Analytics however unfortunately they were using the old version of the code and were using the same piece of code across all pages of their site. The code they were using looked a little like this:</div><div> <br /><div style="text-align: center;"><span class="Apple-style-span" ><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtsB_iyRMoLbDrmovNrYlYjMIkOEGyYqRq-iFPq5FmgYhxJFs_RRwojv9YuxJk_DLUu9SX64Vj9Q6gx-39lGWPbW7MKzpdsHyqcbDRktGlbl9APPK-LkX8hCn0kZWr-ge1kOj/s1600/2+-+IE8warning.JPG"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb5GQxSqYkFCpo8L20krpt79bV40S0MEWSaOX4qiPwbHoTDLeqyLlnOCvA3FEQopJuG9X48gQARh3LMSmhI4ubne5qH-oJRnZynDc9jA53EsJXu5SPOqSZx0vDt71e00tTEHo/s1600/Picture+13.png"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIY8gvvWYq4EohwMo3xjOOz03J8-JZtTVfvjoT3arCpKg_m84zvRNyUO9P2eDc8awHQ6pLUuVc3CQng0ledi6fdRBeSEGEpXuQYPiy-2X4e_X4je19xKwS63sNCiCmHUvx5bid/s1600/Picture+14.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534682518529141074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIY8gvvWYq4EohwMo3xjOOz03J8-JZtTVfvjoT3arCpKg_m84zvRNyUO9P2eDc8awHQ6pLUuVc3CQng0ledi6fdRBeSEGEpXuQYPiy-2X4e_X4je19xKwS63sNCiCmHUvx5bid/s400/Picture+14.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 48px; " /></a></span></span></div></div><div>Unfortunately, this means that their secure checkout pages such as https://www.example.com/checkout/payment contained non-secure elements - namely the URL call to "http://www.google-analytics.com/urchin.js". Browsers like Chrome and Firefox don't display a warning but Internet Explorer 8 produced the following security warning when users transitioned from the non-secure (http://) pages to the secure (https://) pages. This error looks like this:</div><div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi89RQgxCdcTi3K-3soClntMAiN3Dao4bOH1ldSHVRQpsB8mD1tKwgbF5UFsW6dpFMdsh_K4wM0ZhTwsB4ov0T9HVvwEuU3Zp-WVA4athTsYRaisAcNq3N8BP7Zla2-hOxSXrCk/s1600/2+-+IE8warning.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><meta charset="utf-8"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtsB_iyRMoLbDrmovNrYlYjMIkOEGyYqRq-iFPq5FmgYhxJFs_RRwojv9YuxJk_DLUu9SX64Vj9Q6gx-39lGWPbW7MKzpdsHyqcbDRktGlbl9APPK-LkX8hCn0kZWr-ge1kOj/s1600/2+-+IE8warning.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680231401227330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrtsB_iyRMoLbDrmovNrYlYjMIkOEGyYqRq-iFPq5FmgYhxJFs_RRwojv9YuxJk_DLUu9SX64Vj9Q6gx-39lGWPbW7MKzpdsHyqcbDRktGlbl9APPK-LkX8hCn0kZWr-ge1kOj/s400/2+-+IE8warning.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 158px; " /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisAXuB_tjUml9Dngv8KbM-xzT_Q1alDHsySL2kEDGEJbQaqpnV4Zh-Zg77G5YjRLpdOS32uj23NEowqrx7HfkwLWtilsQNMjdYBODTOP2hD7pnQpNE7ibZ-WwILx3xsZ4IklAJ/s1600/3+-+Conversion+rate.JPG"> <br /></a></div><div>Pretty scary huh! Unsurprisingly this was causing almost all users browsing in Internet Explorer 8 to abandon the shopping process. Since Internet Explorer 8 is one of the most popular browsers on the web this was a huge amount of revenue they were missing out on!</div><div> <br /></div><div><b>3) How To Fix It</b></div><div> <br /></div><div>This issue arose because of a non-secure HTTP call within a very old version of the Google Analytics tracking code. The fix for this is very simple - <a href="http://analytics.blogspot.com/2010/05/its-now-easy-to-set-up-new-sites-with.html">just install the new code!</a> The new code is more versatile than the old code and works both on http:// pages and https:// pages so you don't need to worry about using a different code on secure and non-secure pages. The new code looks a little like this:</div><div style="text-align: center;"><meta charset="utf-8"><meta charset="utf-8"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb5GQxSqYkFCpo8L20krpt79bV40S0MEWSaOX4qiPwbHoTDLeqyLlnOCvA3FEQopJuG9X48gQARh3LMSmhI4ubne5qH-oJRnZynDc9jA53EsJXu5SPOqSZx0vDt71e00tTEHo/s1600/Picture+13.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534681915467246562" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyb5GQxSqYkFCpo8L20krpt79bV40S0MEWSaOX4qiPwbHoTDLeqyLlnOCvA3FEQopJuG9X48gQARh3LMSmhI4ubne5qH-oJRnZynDc9jA53EsJXu5SPOqSZx0vDt71e00tTEHo/s400/Picture+13.png" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 178px; " /></a></div></div><div>There's a complete run-through here on using this new code <a href="http://analytics.blogspot.com/2010/05/its-now-easy-to-set-up-new-sites-with.html">here</a> and <a href="http://code.google.com/apis/analytics/docs/tracking/asyncMigrationExamples.html">specific migration advice</a>.</div><div> <br /></div><div>And that's it! It's a simple fix but one that can have significant impact on your bottom line. I repeat what I said at the top of the post - I've seen plenty of sites that suffer from this issue so it's really not as rare as you might think!</div><div> <br /></div><div>I should point out here that the Google Analytics code has been able to handle HTTPS and HTTP pages properly since well before the asynchronous code was released, but plenty of sites are still using very old legacy code, which is why this is still an issue for some sites. Also, it's not just the Google Analytics code which can cause problems! Any non-secure elements on a page can cause a security warning so double check your code carefully.</div><div> <br /></div><div><b>4) How to Diagnose This Issue (simple)</b></div><div> <br /></div><div>If you're wondering if your site suffers from this problem there's a quite easy way of checking by looking at your conversion rate segmented by browser:</div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbmkawS0sG5yv7ZhWCXhOM2i5I666_7jMX5rqQhTDWQyhswbJntrgB99VOpwtxUWzDt3xZVnET2uu29QLc77m4-2rwB4H8pMsLadk78u7Ok0JUTkbnCbB5IOZq8jLHQJIRHnEt/s1600/3+-+Conversion+rate.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisAXuB_tjUml9Dngv8KbM-xzT_Q1alDHsySL2kEDGEJbQaqpnV4Zh-Zg77G5YjRLpdOS32uj23NEowqrx7HfkwLWtilsQNMjdYBODTOP2hD7pnQpNE7ibZ-WwILx3xsZ4IklAJ/s1600/3+-+Conversion+rate.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680240182765794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisAXuB_tjUml9Dngv8KbM-xzT_Q1alDHsySL2kEDGEJbQaqpnV4Zh-Zg77G5YjRLpdOS32uj23NEowqrx7HfkwLWtilsQNMjdYBODTOP2hD7pnQpNE7ibZ-WwILx3xsZ4IklAJ/s400/3+-+Conversion+rate.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 261px; " /></a></div><div>Setting up these custom segments is really easy, but to make it even easier I've set them up for you and all you need to do is click these links to add both these segments directly into your Google Analytics account:</div><div> <br /></div><div><a href="//www.google.com/analytics/reporting/add_segment?share=BEcAIykBAAA.RD_MY1rbVaEf7ayaUJLvVHayz3ZI0W98FbnuBuX-u931ublTBxn3R6XBu98tSnXyPzQoY_Oh3ceaFJPzNLrvdg.xX4gEUGJZK-MHMowRHMNcA">Internet Explorer 8 Users</a></div><div><a href="//www.google.com/analytics/reporting/add_segment?share=BEcAIykBAAA.RD_MY1rbVaEf7ayaUJLvVHayz3ZI0W98FbnuBuX-u931ublTBxn3R6XBu98tSnXy5JmPUGn51kovod5hW_CBDw.7nmm__UDgcSiQcJDECXn2Q">Non-Internet Explorer 8 Users</a></div><div> <br /></div><div>Then browse to your conversion rate report and select the segments from your custom segments:</div><div> <br /></div><div style="text-align: center;"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6uYxn33hCgL329YB2tUnECyJhVFlL2WfBldzfmx6s_N6rxWRkEESDauySNpFs_BJVv73A7cZyyB0yoMZyij5MNTZ9WKa96AwYX_L166uy80Q1iVhIDozviE8Vp7fxfWq590_Q/s1600/4+-+custom+segments.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680240831538370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6uYxn33hCgL329YB2tUnECyJhVFlL2WfBldzfmx6s_N6rxWRkEESDauySNpFs_BJVv73A7cZyyB0yoMZyij5MNTZ9WKa96AwYX_L166uy80Q1iVhIDozviE8Vp7fxfWq590_Q/s400/4+-+custom+segments.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 172px; " /></a></span></span></div><div><b>5) How to Diagnose This Issue (advanced)</b></div><div> <br /></div><div>Of course, the issue I'm talking about in this post is only a specific issue and plenty of other issues may well exist like it. The underlying principle is that segmenting your funnel is a useful thing to do so that you can see if a specific visitor type are not converting or there is a specific drop-off point for them. Unfortunately there isn't a way of segmenting your funnel within Google Analytics at the moment but there are a few advanced ways of getting around this. For example:</div><div><ul><li><a href="http://www.roirevolution.com/blog/2009/11/funnels_on_the_fly_in_google_analytics.html">ROI Revolution have a method for segmenting on the fly</a>. Unfortunately this method doesn't let you check custom date ranges.</li><li><a href="http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics/">LunaMetrics have a way of segmenting the funnel using goals</a>. Unfortunately this method won't let you capture historical data.</li><li><a href="http://www.analytics-ninja.com/2009/08/advanced-segments-to-track-conversion-funnels/">Analytics Ninja has a way of segmenting using advanced segments</a>. Unfortunately this method only let's you track up to a maximum of 3 funnel steps at a time.</li></ul></div><div>None of these methods quite does what I want it to so I'm presenting a 4th option here:</div><div> <br /></div><div>Step 1 - Identify your funnel steps</div><div> <br /></div><div>This is fairly straightforward, all you need to do is understand what the URLs look like for your funnel. For example, let's say our funnel looks like this:</div><div><ol><li>http://www.example.com/cart/availability</li><li>http://www.example.com/cart/details</li><li>http://www.example.com/cart/extras/</li><li>http://www.example.com/book/check/</li><li>https://www.example.com/book/payment/</li><li>https://www.example.com/book/confirm/</li></ol></div><div>Step 2 - Create some regex</div><div> <br /></div><div>This is getting slightly more complex, however, assuming that all your URLs are exact match (rather than head match or something more complicated) the regex to create is this:</div><div> <br /></div><div><i>^/cart/availability$|^/cart/details$|^/cart/extras/$|^/book/check/$|^/book/payment/$|^/book/confirm/$</i></div><div> <br /></div><div>Where we generate this string as follows:</div><div><ul><li>^/url1/$ - this matches the exact URL contained between ^ and $</li><li>| - separate each URL with a pipe, this OR matches any of the statements in the string</li></ul></div><div> </div><div>For a more complete (and very pretty) guide to using regex in Google Analytics <a href="http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf">download this PDF</a>.</div><div> <br /></div><div>Step 3 - Enter this regex in the top content report</div><div> <br /></div><div>In the top content report copy and paste this regex into the filter box:</div><div> <br /></div><div style="text-align: center;"><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3QOVatRB-A5VKewduwEwvDaRIn4ufrhQc-MIveOtXfTwJopPlaR7ahW_a7n2Sf1B0EAOA68BZFm6rMhhd3ZdtLSgxZ3V30cLb8qte4ShIewYlf2xgZJ8JWojgM5Fb9ADv8NRj/s1600/5+-+Filter.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680241423159074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3QOVatRB-A5VKewduwEwvDaRIn4ufrhQc-MIveOtXfTwJopPlaR7ahW_a7n2Sf1B0EAOA68BZFm6rMhhd3ZdtLSgxZ3V30cLb8qte4ShIewYlf2xgZJ8JWojgM5Fb9ADv8NRj/s400/5+-+Filter.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 40px; " /></a></span></span></div><div>This will then filter the top content report to only show you visits to one of the above pages in your funnel. Now we can see the drop off between steps like we can in the regular funnel.</div><div> <br /></div><div>Step 4 - Add custom segments & export to Excel</div><div> <br /></div><div>Now, we add whichever custom segments we want (for example IE8 users like above). This gives us each step of the funnel and the visits to each step broken down by segments:</div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF4jJTreLpuHc3PmRxew9fXsvhT491Hte5DfpUe9jjQzSEbc5izsZlpbSNJeeUzuHLuSf5NcML0IxrUZ_5-T_p16ZEqTJyqDFeJgcgrs8TR9sqEiEzpGwVkk5S2qWv0E04pdD-/s1600/6+-+content+funnel.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq901bVOsWYmWpxoOO31bp1MVpzVTcgcg97cVbRiHPtkqHLiAydQYV6351Eyqg7HTnQK-KwHpzDXgrJ6XsCUwAodUjLb1GxQxmDaFDavINP4qiOZVJRCvJDFCQSIhL5hwg9y9E/s1600/6+-+content+funnel.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680952645535026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq901bVOsWYmWpxoOO31bp1MVpzVTcgcg97cVbRiHPtkqHLiAydQYV6351Eyqg7HTnQK-KwHpzDXgrJ6XsCUwAodUjLb1GxQxmDaFDavINP4qiOZVJRCvJDFCQSIhL5hwg9y9E/s400/6+-+content+funnel.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 256px; " /></a></div><div>Unfortunately this data is a little bit difficult to analyse as it doesn't give us the drop off percentage. So, to make this data easier to process and analyse export it to Excel. This will allow us to create a nice little table like this (very minimal excel magic required!):</div><div> <br /></div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgOFTM-vEbBv3V6eN9f0zNSt6Ck9YQw_mdGK-x0WUIefvPS7mTZdk_fB-iuhCcPxOKe1E5O7TTjxwmTdF6PBHWVL3PRJgOkn_30HUbxC5jd5utziqJfpoQYPvcHTp8vcQIt35X/s1600/7+-+excel+funnel.JPG"><meta charset="utf-8"><span class="Apple-style-span" style="color: rgb(0, 0, 0); -webkit-text-decorations-in-effect: none; "></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbGmNowSOV9uxJK7BE06qo9pkUZo5qMQTaOowSI9RP1Njlma9cHAkcE5mSHM3n6x8Ok_5M8cr-O_i_tfG05jr1bpa9LMEPC-se_v7LgSKkdlloa1pL9rgIfm3ia6SOc9PzR9QW/s1600/7+-+excel+funnel.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5534680956511346610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbGmNowSOV9uxJK7BE06qo9pkUZo5qMQTaOowSI9RP1Njlma9cHAkcE5mSHM3n6x8Ok_5M8cr-O_i_tfG05jr1bpa9LMEPC-se_v7LgSKkdlloa1pL9rgIfm3ia6SOc9PzR9QW/s400/7+-+excel+funnel.JPG" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 156px; " /></a></div><div>This is an improvement over the simple diagnosis above because it not only shows us that IE8 users are not converting as well as users from other browsers, but it even tells us the exact step where it's a problem (the cell highlighted in red in the image). Looking back at the URLs we've identified we see that this drop off percentage is the same step where a user transitions from HTTP to HTTPS.</div><div> <br /></div><div><i>Note</i>: The super-observant among you may have noticed that there is a potential discrepancy here. The warning message that IE8 throws up allows the user to select the option to only view secure elements on the HTTPS page. If the user selects this option then theoretically the user could still carry on through the site and complete the purchase. This visit and the revenue from this purchase wouldn't be tracked in Google Analytics since the HTTP Google Analytics call is blocked by the browser. So the extra £100,000 / month could in theory only be a reported increase in revenue. In reality however we found that the true bottom line still increased by over £30,000 per month as a result of this change. This implies that displaying the pop-up still has a drastic effect on conversion rates.</div><div> <br /></div><div><b>6) Conclusion</b></div><div> <br /></div><div>So what have we learned? The key lessons here are as follows:</div><div><ul><li>Keep your GA code up to date</li><li>Use advanced segments to monitor conversion rate between browsers</li><li>Always perform browser testing to ensure your website functions for all browsers</li></ul></div><div>Remember, the HTTP/HTTPS issue applies equally to all URL calls so even if you use the up-to-date Google Analytics tracking code some other non-secure element on the page might be costing you revenue so always make sure that your website is functioning perfectly across all browsers. If you don't, you might end up losing £360,000 ($500,000) a year or more!</div><div> <br /></div><div><i>Thanks Tom for a thorough look at how to avoid this problem. And to echo Tom's advice, we encourage everyone to </i><a href="http://analytics.blogspot.com/2010/05/its-now-easy-to-set-up-new-sites-with.html"><i>move to the newest version of the GA tracking code</i></a><i>. You can follow more analytics insights and online marketing tips at the </i><a href="http://www.distilled.co.uk/blog/"><i>Distilled Blog</i></a><i> or </i><a href="http://twitter.com/tomcritchlow"><i>follow Tom on Twitter</i></a><i>.</i></div><div> <br /></div></span></div><div><span class="byline-author">Posted by Trevor Claiborne, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2010/07/using-wrong-tracking-code-can-cost-you.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Using The Wrong Tracking Code Can Cost You $500k a Year&url=https://analytics.googleblog.com/2010/07/using-wrong-tracking-code-can-cost-you.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2010/07/using-wrong-tracking-code-can-cost-you.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='409911941220056420' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-custom.html' itemprop='url' title='Analytics Intelligence Tips: Custom Alerts'> Analytics Intelligence Tips: Custom Alerts </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 12, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last week, we shared a video on <a href="http://analytics.blogspot.com/2010/07/analytics-intelligence-tips-automatic.html">how to get the most out of your automatic alerts</a>. Now that you’re familiar with automatic alerts, you know that Google Analytics has an intelligence engine that monitors your traffic and posts alerts when it sees something unusual. Now we want to tell you about "custom alerts." With custom alerts, you can add on to this capability and tell Google Analytics to also watch out for specific things that you know you’re interested in.<br /><br /><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=159308">Custom alerts</a> can be used in so many ways that it’s sometimes hard to know where and when to incorporate them into your workflow. This week’s video, also below, shows <a href="//www.youtube.com/watch?v=SXLeInXYt0Q">how to use custom alerts as a campaign management tool</a>. The idea is that, when you set up a new campaign, you set up alerts that help you manage the campaign -- for example, alerts that trigger when revenue from the campaign increases or decreases.<br /><br /><object height="385" width="480"><param name="movie" value="//www.youtube.com/v/SXLeInXYt0Q&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/SXLeInXYt0Q&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br /><br /><div>Campaign management is just one of the ways you can use custom alerts. We’d love to hear how you’re using them. Feel free to share your own tips in the comments.<br /><br /><span class="byline-author">Posted by Alden DeSoto, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Last week, we shared a video on <a href="http://analytics.blogspot.com/2010/07/analytics-intelligence-tips-automatic.html">how to get the most out of your automatic alerts</a>. Now that you’re familiar with automatic alerts, you know that Google Analytics has an intelligence engine that monitors your traffic and posts alerts when it sees something unusual. Now we want to tell you about "custom alerts." With custom alerts, you can add on to this capability and tell Google Analytics to also watch out for specific things that you know you’re interested in.<br /><br /><a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=159308">Custom alerts</a> can be used in so many ways that it’s sometimes hard to know where and when to incorporate them into your workflow. This week’s video, also below, shows <a href="//www.youtube.com/watch?v=SXLeInXYt0Q">how to use custom alerts as a campaign management tool</a>. The idea is that, when you set up a new campaign, you set up alerts that help you manage the campaign -- for example, alerts that trigger when revenue from the campaign increases or decreases.<br /><br /><object height="385" width="480"><param name="movie" value="//www.youtube.com/v/SXLeInXYt0Q&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/SXLeInXYt0Q&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br /><br /><div>Campaign management is just one of the ways you can use custom alerts. We’d love to hear how you’re using them. Feel free to share your own tips in the comments.<br /><br /><span class="byline-author">Posted by Alden DeSoto, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-custom.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Analytics Intelligence Tips: Custom Alerts&url=https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-custom.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-custom.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='3177060452914689836' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-automatic.html' itemprop='url' title='Analytics Intelligence Tips: Automatic Alerts'> Analytics Intelligence Tips: Automatic Alerts </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 9, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> When was the last time you checked the bounce rate for visits from Hong Kong? You may never have needed to, until an “alert” in your Intelligence reports tells you that the bounce rate from Hong Kong has suddenly doubled.<br /><br />An automatic alert in Intelligence is triggered when the expected performance of a metric, historically, differs from what is happening now. Intelligence monitors the past and current activity of all your metrics and lets you know when something out of the ordinary happens. One reason why these automatic alerts can provide so much insight is that they often bring your attention to traffic segments you might never have thought to examine before.<br /><br />Now that the alert has caught your attention, you're ready to dive in and learn more. In this 3 1/2 minute <a href="//www.youtube.com/watch?v=58jQvlnSmk4">video on automatic alerts</a>, also below, you'll learn how. Did you know that you can graph the bounce rate from Hong Kong with a single click? Or that you can quickly create an advanced segment from the alert and start using it throughout your reports? You'll learn these tips and others, including how to use annotations with automatic alerts, and when to use daily, weekly, or monthly alerts.<br /><br /><object height="385" width="480"><param name="movie" value="//www.youtube.com/v/58jQvlnSmk4&hl=en_US&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/58jQvlnSmk4&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br /><br />Enjoy the video and feel free to share your own automatic alerts tips in the comments. Next week, we'll look at custom alerts.<br /><br /><span class="byline-author">Posted by Alden DeSoto, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> When was the last time you checked the bounce rate for visits from Hong Kong? You may never have needed to, until an “alert” in your Intelligence reports tells you that the bounce rate from Hong Kong has suddenly doubled.<br /><br />An automatic alert in Intelligence is triggered when the expected performance of a metric, historically, differs from what is happening now. Intelligence monitors the past and current activity of all your metrics and lets you know when something out of the ordinary happens. One reason why these automatic alerts can provide so much insight is that they often bring your attention to traffic segments you might never have thought to examine before.<br /><br />Now that the alert has caught your attention, you're ready to dive in and learn more. In this 3 1/2 minute <a href="//www.youtube.com/watch?v=58jQvlnSmk4">video on automatic alerts</a>, also below, you'll learn how. Did you know that you can graph the bounce rate from Hong Kong with a single click? Or that you can quickly create an advanced segment from the alert and start using it throughout your reports? You'll learn these tips and others, including how to use annotations with automatic alerts, and when to use daily, weekly, or monthly alerts.<br /><br /><object height="385" width="480"><param name="movie" value="//www.youtube.com/v/58jQvlnSmk4&hl=en_US&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="//www.youtube.com/v/58jQvlnSmk4&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br /><br />Enjoy the video and feel free to share your own automatic alerts tips in the comments. Next week, we'll look at custom alerts.<br /><br /><span class="byline-author">Posted by Alden DeSoto, Google Analytics Team</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-automatic.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google Analytics Solutions:Analytics Intelligence Tips: Automatic Alerts&url=https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-automatic.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://analytics.googleblog.com/2010/07/analytics-intelligence-tips-automatic.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> </div> <div class='post' data-id='4392836677250789789' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://analytics.googleblog.com/2010/07/campaign-data-issue-being-corrected.html' itemprop='url' title='Campaign Data Issue Being Corrected'> Campaign Data Issue Being Corrected </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> July 2, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div><div>Late last week, we made a change that caused some visits and campaign data to be processed incorrectly. All data was properly collected, but your reports may currently be missing some visits and campaigns information for the dates June 24th through June 29th. We are reprocessing this data and expect to have all report data corrected by early in the week of July 12th.</div><div><br /></div><div>The impact of the incorrect processing will vary by site. Sites that receive a large number of new visitors and new campaigns have been most affected. Again, we are reprocessing, and all reports will soon be corrected. We will update the blog once reprocessing has completed and data in all accounts is correct.</div><div><br /></div><div>We sincerely apologize for this inconvenience and are taking steps to ensure this doesn’t happen again.</div></div><div><br /></div><div><b>Update:</b> July 14, 2010 10:15 AM PDT</div><div>Reprocessing is now complete and all reports should now show correct data.</div><div><span class="byline-author"><br /></span></div><div><span class="byline-author">Posted by Trevor Claiborne, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div><div>Late last week, we made a change that caused some visits and campaign data to be processed incorrectly. All data was properly collected, but your reports may currently be missing some visits and campaigns information for the dates June 24th through June 29th. We are reprocessing this data and expect to have all report data corrected by early in the week of July 12th.</div><div><br /></div><div>The impact of the incorrect processing will vary by site. Sites that receive a large number of new visitors and new campaigns have been most affected. Again, we are reprocessing, and all reports will soon be corrected. We will update the blog once reprocessing has completed and data in all accounts is correct.</div><div><br /></div><div>We sincerely apologize for this inconvenience and are taking steps to ensure this doesn’t happen again.</div></div><div><br /></div><div><b>Update:</b> July 14, 2010 10:15 AM PDT</div><div>Reprocessing is now complete and all reports should now show correct data.</div><div><span class="byline-author"><br /></span></div><div><span class="byline-author">Posted by Trevor Claiborne, Google Analytics Team</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://analytics.googleblog.com/2010/07/campaign-data-issue-being-corrected.html'> <img alt='Share on Google+' height='24' 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class='post-count-link' href='https://analytics.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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</ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://analytics.googleblog.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2008/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> 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href='https://analytics.googleblog.com/2007/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://analytics.googleblog.com/2007/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 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