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href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">WhatsApp Business Platform</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-nrt1-1.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=ZqBnh_aPVcoQ7kNvgFm71UN&_nc_zt=14&_nc_ht=scontent-nrt1-1.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYCe-rl7NpQW4hNA6TSa7YwmaWxdzTo5ejpG_P4YKiXUVw&oe=67612282" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></li><li class="_41qd">Hospital El Cruce</li></ul></div><div class="_8xgl _8-4_"><div class="_8-4z"><div><div id="u_0_0_55"></div><div id="developerRefreshHomepageHero"></div></div></div><div class="_8-4w _8xh1" style="background-color: #C3E1C8"><div class="_8-4v" id="u_0_1_1A"><div class="_8xgm"><div class="_8xgv"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v89 _6u3s" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;">WHATSAPP BUSINESS PLATFORM</h3><div style="height:15px" class="" id="u_0_2_wK"></div><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;">Hospital El Cruce</h1><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6"> Enabling personal patient connections at scale while reducing call center volumes </p><a href="/products/whatsapp/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/hero\/section\/row\/column\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/hero\/section\/row\/column\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#003F2E"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#003F2E;">Start Building</div></div></div></a><div style="height:15px" class="" id="u_0_3_0J"></div></div></div></div></div></div><div class="_8xgn"><img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh5 _8xgt _8xgo _8xh3 _8xgq _8xh5 _8xgt img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" style="background-image: url('https\3a //scontent-nrt1-1.xx.fbcdn.net/v/t39.2365-6/326686202_494201419463929_184502377690192007_n.png?_nc_cat\3d 108\26 ccb\3d 1-7\26 _nc_sid\3d e280be\26 _nc_ohc\3d yUiyAKZRtdwQ7kNvgEP0E-t\26 _nc_zt\3d 14\26 _nc_ht\3d scontent-nrt1-1.xx\26 _nc_gid\3d AG4Obf_XRE1-nHwA-6jvwn0\26 oh\3d 00_AYDQBF9aQfolAp3pxxR0ozts9V7bu0sIW5Lsub21Hj-IZg\26 oe\3d 6761257E');" /><div></div></div></div></div></div><div style="height:80px" class="" id="u_0_4_Ak"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/hospital.elcruce/" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-nrt1-1.xx.fbcdn.net/v/t39.2365-6/326281335_753073482466052_4103422978244087933_n.png?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=4C6NwuXAsOAQ7kNvgFtZCWj&_nc_zt=14&_nc_ht=scontent-nrt1-1.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYBeDiIFT04fJIss7800NVxExT9qHPCMikNZebC8QJpTAQ&oe=676123B5" alt="" style="margin: auto;width: 200px;" /></a><div style="height:20px" class="" id="u_0_5_r/"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Hospital El Cruce</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">Brand</p></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_6_DV"></div></div><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/chattigoLatam/" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/326091002_5688754247910293_9020189118390275679_n.png?_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=AqA9ccaoTw0Q7kNvgHD9J5Y&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYBYrKn2TyuPKtZhd4yQ-BCkI_GDsnmpvGBeTjT3Ohz9fA&oe=6760F311" alt="" style="margin: auto;width: 200px;" /></a><div style="height:20px" class="" id="u_0_7_0d"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">chattigo</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp Business Solution Provider</p></div><div class="_4v7t _6u4h" style=""></div><div style="height:0px" class="" id="u_0_8_lz"></div><div class="_4v89 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_9_n8">SUCCESS STORY</h3><div style="height:10px" class="" id="u_0_a_W3"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Hospital El Cruce developed a virtual assistant using WhatsApp Business Platform to provide the hospital’s Intelligent Communication Center with a channel to help provide care to patients and their families with greater speed and personalization, while reducing call volumes. </p></div></div><div style="height:40px" class="" id="u_0_b_hi"></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#006B4E;"><div style="height:85px" class="" id="u_0_c_7Y"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_4v83 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">99%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">of patients find WhatsApp easier to use than other channels </p></div><div class="_4v7s _6u4h" style=""><div style="height:0px" class="" id="u_0_d_jo"></div></div><div class="_4v83 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">37%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">decrease in call center volumes attributable to WhatsApp</p></div><div class="_4v7s _6u4h" style=""><div style="height:0px" class="" id="u_0_e_8p"></div></div><div class="_4v83 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">91%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">of patients resolve medical questions by using WhatsApp to chat with experts</p></div><div class="_4v7s _6u4h" style=""><div style="height:0px" class="" id="u_0_f_tX"></div></div><div class="_4v83 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">40%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">of patients resolve questions in WhatsApp without escalating to a live agent</p></div></div><div style="height:45px" class="" id="u_0_g_dH"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*All results are self-reported and not identifiably repeatable. Generally expected individual results will differ.</span><div style="height:65px" class="" id="u_0_h_2v"></div></div></div><div style="height:80px" class="" id="u_0_i_wo"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _8ptk"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_j_Qs">THEIR STORY</h3><div style="height:10px" class="" id="u_0_k_1w"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_l_GA">Raising standards of patient care</h2><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Hospital El Cruce provides some of the most complicated, advanced medical care in Argentina. The hospital takes referrals from other hospitals to provide patients with access to more involved medical services that can include a variety of diagnostic exams and specialized surgeries. </p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-nrt1-1.xx.fbcdn.net/v/t39.2365-6/326488794_6397118810315694_457330745054925321_n.png?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=BaS5MPvgL20Q7kNvgE6rHV5&_nc_zt=14&_nc_ht=scontent-nrt1-1.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYC8OSHisl1AdGKWd-ndpdEd1dOIhbBHb6QYpJ1SuWGMKw&oe=6761025D" alt="" style=" margin: 0 auto; border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div><div style="height:80px" class="" id="u_0_m_7y"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#EBF2E6;"><div style="height:75px" class="" id="u_0_n_YT"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4vcc _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;" id="u_0_o_wE">THEIR GOAL</h3><div style="height:10px" class="" id="u_0_p_k0"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;line-height:1.2;letter-spacing:1.5px;" id="u_0_q_d6">Focusing on patients in need</h2><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">The Hospital El Cruce Intelligent Communication Center faced a surge of calls during the COVID-19 pandemic. With the number of call center deflections reaching an all-time high during the pandemic, the hospital required a fast and effective patient communication channel. </p><div style="height:60px" class="" id="u_0_r_l3"></div></div></div></div></div><div style="height:75px" class="" id="u_0_s_Q4"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _70o9 _66vu _370k"><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_t_Rg"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_u_PC">THEIR SOLUTION</h3><div style="height:10px" class="" id="u_0_v_iN"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_w_jk">One-on-one care, delivered at scale</h2><div style="height:15px" class="" id="u_0_x_jC"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> When caring for patients with complicated, serious illnesses, every second counts. Providers at Hospital El Cruce, a leading hospital in Argentina, deliver care grounded in speed, accuracy, and transparency – whether seeing a patient in person or answering questions over the phone. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Team members operate the service lines at the Intelligent Communication Center, taking patient questions ranging from appointment times to requesting lab work and other medical testing. Nursing staff assisting pediatric neurology patients also offer insights on how those patients can take medications and manage emergencies. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Ensuring that providers can quickly respond to emergencies requires an efficient way to prioritize and respond to calls. When the Covid-19 pandemic created a massive surge in healthcare demand, inquiries to the Hospital El Cruce patient line doubled, reaching 2,000 calls a day. Call volumes proved overwhelming for care teams, and the number of people hanging up before speaking with a representative hit 80 percent. The hospital needed a faster, more streamlined way to communicate with patients. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">WhatsApp is a widely used communication channel in Argentina, so Hospital El Cruce worked with omnichannel chat platform Chattigo to develop a digital assistant through WhatsApp Business Platform. When a patient calls the care line, they’re given the choice to move non-emergency conversations to WhatsApp. Using menu options, patients can get answers to frequently asked questions or connect with agents to complete common tasks like changing or confirming appointments, getting information about their medications, or inquiring about symptoms 24/7. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">If patients have Covid symptoms, the assistant connects them to video chat with a nurse in real-time – allowing providers to prioritize the most critical cases. </p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/325858426_698213198503463_8477135817489012101_n.png?_nc_cat=110&ccb=1-7&_nc_sid=e280be&_nc_ohc=NttlBclrOicQ7kNvgEsHt4q&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYBFAwSpLgGv3sKtZ4RaEzehW9W9Xsy6i2B8m14KM7WEeg&oe=67611315" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:10px" class="" id="u_0_y_ky"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">Virtual assistant welcomes patient with menu prompts</p></div><div class="_4v7t _6u4h" style=""></div></div><div style="height:15px" class="" id="u_0_z_YD"></div><div class="_ace7"><div class="_6uo3 _370e _66vu _370k"><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-nrt1-1.xx.fbcdn.net/v/t39.2365-6/326940044_536640098244358_1065139867490243955_n.png?_nc_cat=111&ccb=1-7&_nc_sid=e280be&_nc_ohc=B_lBRAr35H4Q7kNvgEvukLo&_nc_zt=14&_nc_ht=scontent-nrt1-1.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYAIigitFs1STGwol9LoPlDcfaRDXBmoZphbzeR8Vq3ajg&oe=676119D0" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:10px" class="" id="u_0_10_0j"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">Virtual assistant prompts patient to enter their data to proceed</p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">“Ensuring patients can quickly get the right level of care is the heart of what we do. WhatsApp helps us do exactly that, with about 99 percent of patients we’ve talked to say that engaging us via WhatsApp is faster and easier,” says Daiana Franco, Coordinator of the Intelligent Communication Center. “We’ve seen our call center volumes decrease by 37 percent as more patients choose to use WhatsApp, letting us allocate resources more effectively to reach people with different needs.” </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Previously, nurses and other agents could only interact with one patient at a time. According to Juana Martin, Digital Marketing Team Leader, Chattigo, “the scalability and immediacy of chatting through WhatsApp now allows nurses to conduct 10 to 15 chats simultaneously – while maintaining a sense of a one-on-one conversation.” </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> With lower-risk patients moving to WhatsApp, more vulnerable patients can get through the traditional patient care line much faster. Call abandonment rates have dropped from 80 percent to 30 percent. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">“Most patients can get the answers they need through our virtual assistant, with 91 percent of patients resolving administrative questions by chatting with a patient care agent on WhatsApp,” says Franco. “However, the versatility of information we can share in WhatsApp allows 40 percent of patients to resolve inquiries without escalating to a live agent.” </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">The streamlined experiences of communicating with patients through WhatsApp has inspired Hospital El Cruce to re-team with Chattigo to develop a virtual assistant specifically for employees. Instead of calling or emailing HR, team members predominantly working from home can simply send a chat in WhatsApp without taking time away from their current tasks. </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> “Using WhatsApp enables us to work quickly, without giving up the personal touch that our most vulnerable patients need to feel safe,” says Franco. </p></div></div></div></div></div><div style="height:60px" class="" id="u_0_11_aC"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:75px" class="" id="u_0_12_Px"></div><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><div style="height:0px" class="" id="u_0_13_y7"></div><img class="_6voz _7f2d img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/325773057_1199274340670794_3766522237674527229_n.png?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=_Jt_2aH6bEwQ7kNvgGPP7Vf&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYCl6atoVEjnvinkNU-yJC4bQqfra341wk_gQmLS1BTiTA&oe=6760FED1" alt="" style="margin: 0 auto; border-radius:25px 25px 3px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_14_Du"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;letter-spacing:3px;" id="u_0_15_n+">THEIR SUCCESS</h3><div style="height:10px" class="" id="u_0_16_F3"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;line-height:1.2;letter-spacing:1.5px;" id="u_0_17_BJ">Reduced call center volumes</h2><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">A virtual assistant created by Hospital El Cruce using WhatsApp Business Platform enables care teams to prioritize emergency patients while reducing call center volumes by enabling patients to get answers independently.</p><ul class="_41qb _41qc"><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">99% of patients find WhatsApp easier and simpler than other channels </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">37% decrease in call center volumes attributable to WhatsApp </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">91% of patients resolve medical questions by chatting with experts in WhatsApp </li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">40% of patients resolve questions in WhatsApp without escalating to a live agent </li></ul><div style="height:45px" class="" id="u_0_18_Jv"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*All results are self-reported and not identifiably repeatable. Generally expected individual results will differ.</span></div></div></div><div style="height:80px" class="" id="u_0_19_kW"></div></div><div style="height:75px" class="" id="u_0_1a_ov"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><img class="_6voz _7f2d _92d5 img" src="https://scontent-nrt1-1.xx.fbcdn.net/v/t39.2365-6/126246912_722488615362128_1794306237425700421_n.svg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=nqN-ve8Ty0kQ7kNvgGUbg_1&_nc_zt=14&_nc_ht=scontent-nrt1-1.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYDoZYmpd_dZXjriGOLiQKPLhzuDcm8uZp9CU15HEalRlA&oe=67610068" alt="" style="margin: auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><p style="color:#67788A; text-align: center;font-size:24px; line-height: 30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> “Ensuring patients can quickly get the right level of care is the heart of what we do. WhatsApp helps us do exactly that, with about 99 percent of patients we’ve talked to say that engaging us via WhatsApp is faster and easier. We’ve seen our call center volumes decrease by 37 percent as more patients prefer WhatsApp, letting us allocate resources more effectively to reach people with different needs.” </p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center;font-size: 36px; color:#344854; line-height: 2;">Daiana Franco</div><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#67788A;">Coordinator of the Intelligent Communication Center, Hospital El Cruce</div></div></div><div style="height:75px" class="" id="u_0_1b_yW"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #003F2E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:60px" class="" id="u_0_1c_N9"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:800px; margin: auto;"><p style="color:#EBF2E6;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">所用產品</p><img class="_6voz _7f2d _92d5 img" src="https://scontent-nrt1-2.xx.fbcdn.net/v/t39.2365-6/198215876_316912526594069_3933921299257972154_n.svg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=gwJD4OKzbbcQ7kNvgHr3bfI&_nc_zt=14&_nc_ht=scontent-nrt1-2.xx&_nc_gid=AG4Obf_XRE1-nHwA-6jvwn0&oh=00_AYBB0JKK-jhThXJNOrP2uoapHd_2pIAQ_kYHF2DSlu_agg&oe=6760FE09" alt="" style="margin: auto; width: 100px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_1d_zB"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#EBF2E6 ;line-height:1.2;letter-spacing:1.5px;" id="u_0_1e_Vq">WhatsApp Business 平台</h3><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> 透過自動且快速的訊息回覆工具，輕鬆與顧客互動。</p><div style="height:20px" class="" id="u_0_1f_8x"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><a 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