Proyecto de Branding para Lilian Urquieta

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id="ctc-icn" x="0" y="0" viewBox="0 0 40 32"><path d="M34 0c3.31 0 6 2.69 6 6v20c0 3.31-2.69 6-6 6H6c-3.31 0-6-2.69-6-6V6c0-3.31 2.69-6 6-6h28zm0 4H6c-1.1 0-2 .9-2 2v20c0 1.1.9 2 2 2h28c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm-5.25 4.44-8.75 7-8.75-7a2 2 0 0 0-2.81.31 2 2 0 0 0 .31 2.81l10 8c.37.29.81.44 1.25.44s.88-.15 1.25-.44l10-8a2 2 0 0 0 .31-2.81 2 2 0 0 0-2.81-.31z" style="fill:#fff" /></svg> </a> </span> </header> <div id="smooth-wrapper"> <div id="smooth-content"> <main class="drool-main scontainer">  <style> .cabezal-proyecto::before{ background-color: #000000; } </style> <section class="cabezal-proyecto" style="background-color:#000000; color: #f9f9f9"><div class="container"> <div class="row"> <div class="col-12 col-md-10 col-lg-7"> <h1>Rediseñamos una marca de productos hechos a mano.</h1> </div> <div class="col-12 offset-lg-2 col-lg-3"> <div class="pr-cabinfo"> <p>Cliente: Lilian Urquieta</p> <div class="proyecto-tp"> <span class='prj-class'>Branding</span><span class='prj-class'>Diseño web</span><span class='prj-class'>E-commerce</span> </div> </div> </div> </div> </div> <div class="img-princ "><span class="news-img-cont "><img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-principal-scaled-jpg.webp" alt="Detalle del logotipo de Lilian Urquieta" class="img-scroll-ani-only-scroll"></span></div> </section> <section class="pr-contenido"><div class="pr-wrapper dr-comp"><h2 class="pr-top-text">Un proyecto realizado con las manos. Un <strong>desarrollo de marca</strong> para mostrar una firma de productos originales y únicos que nace del corazón de La Herradura, Granada.</h2></div> <div class="dr-comp dbl-txt "> <p class="fade">Sobre Lilian Urquieta<br /> <br /> Lilian Urquieta es una marca de <strong>diseño y producción de complementos únicos</strong> situada en La Herradura, Granada. Cualquiera de sus trabajos están realizados bajo la premisa de lo artesanal, de lo ‘hecho a mano’. Dentro de su taller-tienda se encargan de todo el proceso de creación: desde el primer diseño hasta la última puntada o pincelada.</p> <p class="fade">El proyecto<br /> <br /> Un <strong>restyling integral de su marca</strong> incluyendo un <strong>diseño y desarrollo de su nueva tienda online (e-commerce).</strong> Querían una imagen de marca que fuera un fiel reflejo de sus años de experiencia, de su profesionalidad y de su pasión por el diseño de complementos únicos. Una identidad que reflejara la dedicación, mimo y delicadeza que destinan a cada uno de sus productos.</p> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt1 tipo_margen_pequeno" id="1" > <video loop="loop" playsinline="playsinline" controlslist="nodownload noplaybackrate" autoplay="autoplay" disablepictureinpicture="" muted="muted" src="https://player.vimeo.com/progressive_redirect/playback/758694521/rendition/1080p/file.mp4?loc=external&signature=8a8b3c8bff23db2925923dd60e8653422651ff3e3f1c5a3f33f6651a423fc7de"> <source src="https://player.vimeo.com/progressive_redirect/playback/758694521/rendition/1080p/file.mp4?loc=external&signature=8a8b3c8bff23db2925923dd60e8653422651ff3e3f1c5a3f33f6651a423fc7de" type="video/mp4"></source> </video> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt2 tipo_margen_grande" id="2" > <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-simple-01-scaled-jpg.webp" alt="Isotipo de Lilian Urquieta con fondo negro"> </div> <style> #fullimg_3 { background-image: url('https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-full-01-scaled-jpg.webp'); height: 848px } @media screen and (max-width: 1024px) { #fullimg_3 { height: px } } @media screen and (max-width: 600px) { #fullimg_3 { height: px } } </style> <div class="dr-comp fade -"> <div class="fullimg - -" id="fullimg_3" > </div> </div> <div class="dr-comp fade pr-wrapper pr-texto40 npdg"> <p> Creamos un <strong>logotipo</strong> que pudiera aplicarse sobre cualquier material y mediante diferentes técnicas de impresión. Utilizamos una <strong>tipografía de palo seco con toque condensado.</strong> Esta elección dota a la identidad de un aspecto serio, elegante y moderno. </p> </div> <div class="frontera dr-slider fade"> <div class="slider-bound"></div> <div class="drool-slider-container2" id="sectionPin"> <div class="drool-slider2 " id="drool-slider5"> <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-slider-01-jpg.webp" alt="Aplicación de logotipo de Lilian Urquieta en producto colocado en una bicicleta"> <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-slider-02-1-jpg.webp" alt="Aplicación de isotipo de Lilian Urquieta en producto"> <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-slider-03-1-jpg.webp" alt="Diseño de caja para envío de e-commerce para Lilian Urquieta"> <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-slider-04-jpg.webp" alt="Diseño de bolsa con estampación de Lilian Urquieta"> <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-slider-05-jpg.webp" alt="Diseño de etiquetas para Lilian Urquieta"> </div> </div> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt6 tipo_margen_pequeno" id="6" > <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-simple-02-scaled-jpg.webp" alt="Catálogo diseñado para Lilian Urquieta"> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt7 tipo_margen_pequeno" id="7" > <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-simple-03-scaled-jpg.webp" alt="Catálogo diseñado para Lilian Urquieta"> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt8 tipo_margen_pequeno" id="8" > <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-simple-04-scaled-jpg.webp" alt="Detalle de las tarjetas corporativas de Lilian Urquieta"> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt9 tipo_margen_grande" id="9" > <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-simple-05-scaled-jpg.webp" alt="Detalle de las tarjetas corporativas de Lilian Urquieta"> </div><div class="dr-comp anm pr-foto-texto - stickyfield"> <div class="par-foto fade paralt10"> <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-detalle-01-jpg.webp" alt="Listado de productos del e-commerce de Lilian Urquieta"> <span style="color: " class="lowkey tfloat" id="prfloat10" >Listado de productos del e-commerce de Lilian Urquieta</span> </div> <div class="par-texto"> <h3 class="fade">Un <strong>e-commerce</strong> para potenciar la calidad de los productos.</h3> <p class="fade">Planteamos una web limpia. Un lugar donde sacar el máximo partido a la <strong>usabilidad</strong> y con capacidad para dotar a los productos del protagonismo que necesitan, pudiendo <strong>mostrar así los diferentes colores y materiales</strong> que utilizan a la hora de confeccionarlos.</p> </div> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt11 tipo_margen_pequeno" id="11" > <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-simple-06-scaled-jpg.webp" alt="Login del e-commerce de Lilian Urquieta"> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt12 tipo_margen_grande" id="12" > <img src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-simple-07-scaled-jpg.webp" alt="Web del e-commerce de Lilian Urquieta mostrada en varios móviles"> </div><div class="dr-comp doble-foto-blog fade"> <span class="panelbound img-scroll-ani plt515181 "> <img class=" panel515181 " src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-doble-01-jpg.webp" alt="Making of de la identidad visual de Lilian Urquieta"> <span style="color: " class="lowkey tfloat" id="pnlfloat515181" >Making of de la identidad visual de Lilian Urquieta</span> <script> var pnlfloat515181 = document.querySelector(".plt515181") var panelt515181 = document.querySelector("#pnlfloat515181") pnlfloat515181.addEventListener("mouseenter", () => { panelt515181.classList.remove("lowkey") }) pnlfloat515181.addEventListener("mouseleave", () => { panelt515181.classList.add("lowkey") }) pnlfloat515181.addEventListener("mousemove", (e) => { function paneltmv515181() { panelt515181.style.transform = "translate(" + (e.layerX - (panelt515181.offsetWidth / 2)) + "px, " + (e.layerY - (panelt515181.offsetHeight / 2)) + "px)" } window.requestAnimationFrame(paneltmv515181) }) </script> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel515181{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel515181{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel515181{ height: 620px !important; max-height: 620px !important} } </style> <span class="panelbound img-scroll-ani plt515182 "> <img class=" panel515182 " src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-doble-02-jpg.webp" alt="Making of de la identidad visual de Lilian Urquieta"> <span style="color: " class="lowkey tfloat" id="pnlfloat515182" >Making of de la identidad visual de Lilian Urquieta</span> <script> var pnlfloat515182 = document.querySelector(".plt515182") var panelt515182 = document.querySelector("#pnlfloat515182") pnlfloat515182.addEventListener("mouseenter", () => { panelt515182.classList.remove("lowkey") }) pnlfloat515182.addEventListener("mouseleave", () => { panelt515182.classList.add("lowkey") }) pnlfloat515182.addEventListener("mousemove", (e) => { function paneltmv515182() { panelt515182.style.transform = "translate(" + (e.layerX - (panelt515182.offsetWidth / 2)) + "px, " + (e.layerY - (panelt515182.offsetHeight / 2)) + "px)" } window.requestAnimationFrame(paneltmv515182) }) </script> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel515182{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel515182{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel515182{ height: 620px !important; max-height: 620px !important} } </style> <span class="panelbound img-scroll-ani plt515183 "> <img class=" panel515183 " src="https://drool.es/wp-content/uploads/2022/04/lilian-urquieta-doble-03-jpg.webp" alt="Making of de las tarjetas corporativas de Lilian Urquieta"> <span style="color: " class="lowkey tfloat" id="pnlfloat515183" >Making of de las tarjetas corporativas de Lilian Urquieta</span> <script> var pnlfloat515183 = document.querySelector(".plt515183") var panelt515183 = document.querySelector("#pnlfloat515183") pnlfloat515183.addEventListener("mouseenter", () => { panelt515183.classList.remove("lowkey") }) pnlfloat515183.addEventListener("mouseleave", () => { panelt515183.classList.add("lowkey") }) pnlfloat515183.addEventListener("mousemove", (e) => { function paneltmv515183() { panelt515183.style.transform = "translate(" + (e.layerX - (panelt515183.offsetWidth / 2)) + "px, " + (e.layerY - (panelt515183.offsetHeight / 2)) + "px)" } window.requestAnimationFrame(paneltmv515183) }) </script> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel515183{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel515183{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel515183{ height: 620px !important; max-height: 620px !important} } </style> <span 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