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class="menu-bar-3"></div></div></div></div></div></div></div></nav></div><main class="main-wrapper"><section class="home_hero-section background-color-blurple"><div class="padding-global is-hero swoop_bottom_left_buttermilk_1"><div class="container-large"><div class="home_hero-padding"><div class="home_hero-split"><div class="home_hero-left"><div class="home_hero-copy"><div class="home_hero_app-ratings hide"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66e0a0d7a93214cdc4caa569_Stars.svg" loading="lazy" alt="" class="image-30"/><div class="text-weight-semibold text-size-tiny">71K App Store Reviews</div></div><h1 class="margin-bottom margin-xxsmall">Do Money Differently</h1><p class="hero_subhead"><strong>Enjoy guilt-free spending and effortless saving with a friendly, flexible method for managing your finances. </strong> </p><a data-controller="signup-button" href="/sign-up" class="button-primary-dark is-green js-signup w-button">Start Your Free Trial</a></div></div><div class="home_hero-right"><div class="floating-hero-wrapper"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/672188c512264aa81f920114_flying_money_narrow_firefly_hero.svg" loading="eager" alt="" class="hero-dollars"/><img class="floating-hero" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6502e96f8b7ff92feac8c8ab_hero-phone.png" alt="An illustrated version of the YNAB app on a mobile device" style="-webkit-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" sizes="(max-width: 479px) 90vw, (max-width: 767px) 70vw, (max-width: 991px) 68vw, (max-width: 1439px) 44vw, 640px" data-w-id="dc59ae38-0e3f-b73b-ddac-58f49ab4a50f" loading="eager" srcset="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6502e96f8b7ff92feac8c8ab_hero-phone-p-500.png 500w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6502e96f8b7ff92feac8c8ab_hero-phone-p-800.png 800w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6502e96f8b7ff92feac8c8ab_hero-phone.png 1538w"/><div data-w-id="dc59ae38-0e3f-b73b-ddac-58f49ab4a510" style="opacity:0.2;-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="floating-shadow"></div></div></div></div></div></div></div></section><section><div class="padding-global"><div><div class="container-large"><div class="home-hero_social-proof_wrapper"><div id="w-node-_75e501ac-9769-2d36-daef-8a02b192deb7-db2015c7" class="featured-quote-wrapper is-home"><div class="featured-quote-heading is-home"><span class="text-style-highlight-meadow text-color-midnight">“YNAB isn’t just a tool for money management. It’s a tool for self-actualization. Who do you want to be, and how can the money you earn help you get there?”</span></div><div class="testimonial-featured_attribution text-color-midnight"><div class="testimonial-featured_name text-size-small">Adrienne So,</div><div class="card-testimonial_name-detail text-size-small">Senior Associate Reviews Editor for <em>WIRED</em></div></div></div></div></div></div></div></section><section><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="layout_2column_wrapper"><div class="layout_2column_column1-50"><div class="ratio-box-16x9"><div class="ratio-box-content"><a href="#" class="video-lightbox w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/673106fb55afbe7080640f76_img_thumbnail_60seconds%20(1).avif" loading="eager" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 991px) 44vw, (max-width: 1279px) 42vw, (max-width: 1439px) 43vw, 620px" width="560" alt="" srcset="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/673106fb55afbe7080640f76_img_thumbnail_60seconds%20(1)-p-500.avif 500w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/673106fb55afbe7080640f76_img_thumbnail_60seconds%20(1).avif 1120w"/><script type="application/json" class="w-json">{ "items": [ { "url": "https://youtube.com/watch?v=pxp4YjIYOzk", "originalUrl": "https://youtube.com/watch?v=pxp4YjIYOzk", "width": 940, "height": 528, "thumbnailUrl": "https://i.ytimg.com/vi/pxp4YjIYOzk/hqdefault.jpg", "html": "<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2Fpxp4YjIYOzk%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dpxp4YjIYOzk&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fpxp4YjIYOzk%2Fhqdefault.jpg&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=youtube\" width=\"940\" height=\"528\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen; encrypted-media; picture-in-picture;\" allowfullscreen=\"true\"></iframe>", "type": "video" } ], "group": "" }</script></a></div></div></div><div class="layout_2column_column2-50"><h2>Money doesn’t have to be messy</h2><p>Stop wondering where all of your hard-earned dollars go. The YNAB Method for money management will help you grow your savings and teach you to love how you spend your money.</p></div></div></div></div></div></section><section class="background-color-yellow150 swoop_bottom_left_buttermilk_1"><div class="swoop_top_right_buttermilk_1"><div class="padding-section-large"><div class="container-large"><div class="div-block-42"><h4 class="text-align-center">Teaching millions to spend, save, and live joyfully since 2004</h4><div class="w-layout-grid socialproof_grid"><div class="laurel_wrapper"><img sizes="(max-width: 479px) 67vw, (max-width: 1279px) 80px, (max-width: 1439px) 6vw, 80px" srcset="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cea0a8e8f19b28c756b_real-simple-logo_alpha-p-500.png 500w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cea0a8e8f19b28c756b_real-simple-logo_alpha.png 863w" alt="" loading="lazy" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cea0a8e8f19b28c756b_real-simple-logo_alpha.png" class="realsimple-logo no-corner-radius"/><div class="socialproof_text is-large">Best Budgeting App</div><div class="socialproof_text">2024</div></div><div class="socialproof_wrapper"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/662abf67548b4eebcfb03e0d_Trustpilot_brandmark.svg" loading="lazy" alt="" class="trustpilot_logo"/><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/662abf67f92e5dc8fa6b80e0_Trustpilot_stars.svg" loading="lazy" alt="" class="socialproof_stars"/><div class="socialproof_text-wrapper"><div class="socialproof_text">TrustScore 4.7</div><div class="socialproof_text">2,050 Reviews</div></div></div><div class="laurel_wrapper"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/662ac2560981d8b13499996b_Apple%20logo.svg" loading="lazy" alt="" class="apple-logo no-corner-radius"/><div class="socialproof_text is-large">Featured by Apple</div><div class="socialproof_text">February 2024</div></div><div class="socialproof_wrapper"><div class="socialproof_text is-large">App Reviews</div><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/662ac1403f633d35dad9723b_app-reviews_stars.svg" loading="lazy" alt="" class="socialproof_stars"/><div class="socialproof_text-wrapper"><div class="socialproof_text">4.6 Average</div><div class="socialproof_text">72K Reviews</div></div></div><div class="laurel_wrapper"><img sizes="(max-width: 991px) 24px, (max-width: 1439px) 2vw, (max-width: 1919px) 24px, 1vw" srcset="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cf99ff9cb8e115e1e23_CNBC_opacity-p-500.png 500w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cf99ff9cb8e115e1e23_CNBC_opacity-p-800.png 800w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cf99ff9cb8e115e1e23_CNBC_opacity-p-1080.png 1080w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cf99ff9cb8e115e1e23_CNBC_opacity-p-1600.png 1600w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cf99ff9cb8e115e1e23_CNBC_opacity.png 1666w" alt="" loading="lazy" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da1cf99ff9cb8e115e1e23_CNBC_opacity.png" class="cnbc-logo no-corner-radius"/><div class="socialproof_text is-large">World's Top 250 Fintechs</div><div class="socialproof_text">2024</div></div></div></div></div></div></div></section><section class="home_rules-section swoop_bottom_left_yellow150_3"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="section-heading_wrapper-2"><h2>Four rules for less money stress</h2><div class="w-richtext"><p>Gain clarity and confidence with four simple-but-life-changing rules. The magic isn’t in the math—it’s in the method.</p></div><div class="button-group-2 is-centered-2"><div class="button-wrapper-2 is-centered-2"><div><a id="w-node-_30f1f77a-69f5-e2e8-a67c-8d319744e558-9744e558" href="/the-four-rules" class="button-secondary-dark-2 w-button">Learn More About the Rules</a></div></div></div></div><div class="w-layout-grid home_fourrules-grid"><div id="w-node-f7d98b1f-0f43-9385-8629-b84e66518e22-db2015c7" class="card_flip-container"><div class="card_flip-wrapper"><div class="card_simple is-sunset"><div class="card_simple-number is-sunset"><span class="card_simple-number-text">1</span></div><h3 class="heading-style-h4">Give Every Dollar a Job</h3><div class="text-style-link">What does this mean?</div></div><div class="card_simple is-sunset is-back"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/64e7849225e1726ae895b7ae_rule_one_default_small.svg" loading="lazy" alt="" class="card_simple_icon_image"/><div class="padding-top padding-small">What do you want your money to do before you get paid again? Give each dollar a job to see your plan clearly. It’s amazing.</div></div></div></div><div id="w-node-f01781fe-d6e4-2ca0-1bb1-c367079fa4bb-db2015c7" class="card_flip-container"><div class="card_flip-wrapper"><div class="card_simple is-dandelion"><div class="card_simple-number is-dandelion"><span class="card_simple-number-text">2</span></div><h3 class="heading-style-h4">Embrace Your True Expenses</h3><div class="text-style-link">What does this mean?</div></div><div class="card_simple is-dandelion is-back"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/64e7849233f70b30c3fc326b_rule_two_default_small.svg" loading="lazy" alt="" class="card_simple_icon_image"/><div class="padding-top padding-small">Non-monthly expenses like car repairs and holiday shopping are a fact of life. Break these down into smaller monthly chunks.</div></div></div></div><div id="w-node-a1f442bc-c1cd-35ee-831e-84052b98d62d-db2015c7" class="card_flip-container"><div class="card_flip-wrapper"><div class="card_simple is-slime"><div class="card_simple-number is-slime"><span class="card_simple-number-text">3</span></div><h3 class="heading-style-h4">Roll with the Punches</h3><div class="text-style-link">What does this mean?</div></div><div class="card_simple is-slime is-back"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/64e7849225e1726ae895b7a9_rule_three_default_small.svg" loading="lazy" alt="" class="card_simple_icon_image"/><div class="padding-top padding-small">There’s no such thing as a normal month. Be flexible. When life changes, change your spending plan with it. No guilt necessary—it’s your money!</div></div></div></div><div id="w-node-_738f9d1e-12e8-9477-913b-4a5ee123a6ec-db2015c7" class="card_flip-container"><div class="card_flip-wrapper"><div class="card_simple is-blurple"><div class="card_simple-number is-blurple"><span class="card_simple-number-text text-color-buttermilk">4</span></div><h3 class="heading-style-h4">Age Your Money</h3><div class="text-style-link">What does this mean?</div></div><div class="card_simple is-blurple is-back"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/64e784922c9e28a08dc95c15_rule_four_default_small.svg" loading="lazy" alt="" class="card_simple_icon_image"/><div class="padding-top padding-small">Wouldn’t it be great if you could use last month’s pay for this month’s bills? You’d always be ahead. Trust us, it’ll feel real nice.</div></div></div></div></div></div></div></div><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/672189d730077e4e36b4a215_spark_trio_blurple.svg" loading="lazy" alt="" class="home_rules-burst hide-mobile-landscape"/></section><section class="background-color-yellow150"><div class="layout_float-wrapper-2"><div class="layout_float-content-2"><div class="layout_float-content-padding-2"><div class="container-small-2"><h2>How YNAB Works</h2><div class="bulletpointlist_wrapper-2"><div><div id="w-node-_2338f7fd-7c14-b146-69b2-b42b5e8551ef-5e8551ef" class="bulletpointlist_item-wrapper-2"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/670dd77222e896a0e4630a9e_Laptop_treelogo_Blurple_outline%20(1).svg" loading="lazy" alt="A blue laptop illustration with the YNAB tree logo on the screen" class="bulletpointlist_image-2"/><div class="bulletlist_item-text-2"><h3 class="heading-style-h6-2 margin-0-2">Sign up for free</h3><p class="margin-0-2">Start your journey with a 34-day trial. It’s easy—no credit card or commitment required.</p></div></div></div><div><div id="w-node-_2338f7fd-7c14-b146-69b2-b42b5e8551ef-5e8551ef" class="bulletpointlist_item-wrapper-2"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740cd7a2b401ce6a38c37db_Map_blurple_outline%20(1).svg" loading="lazy" alt="Illustrated map" class="bulletpointlist_image-2"/><div class="bulletlist_item-text-2"><h3 class="heading-style-h6-2 margin-0-2">Make a money plan</h3><p class="margin-0-2">Add your accounts and expenses, set savings targets, and share your plan with loved ones.</p></div></div></div><div><div id="w-node-_2338f7fd-7c14-b146-69b2-b42b5e8551ef-5e8551ef" class="bulletpointlist_item-wrapper-2"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740cda4e04b618f084a2306_Kite_Blurple_outline.svg" loading="lazy" alt="Blue illustrated kite" class="bulletpointlist_image-2"/><div class="bulletlist_item-text-2"><h3 class="heading-style-h6-2 margin-0-2">Enjoy less stress</h3><p class="margin-0-2">Start feeling confident, content, and secure in your financial life. You might even sleep better.</p></div></div></div><div class="button-wrapper-2 is-left-2"><div><a data-controller="signup-button" href="/sign-up" class="button-primary-dark is-green js-signup w-button">Start Your Free Trial</a></div></div></div></div></div></div><div class="layout_float-image-2"><div class="ratio-box-4x3-2-2"><div class="ratio-box-content-2"><img width="784" loading="lazy" alt="A lineup of devices including a laptop and two phones displaying the YNAB app." src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1).avif" sizes="(max-width: 991px) 100vw, (max-width: 1439px) 48vw, 616px" srcset="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1)-p-500.avif 500w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1)-p-800.avif 800w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1)-p-1080.avif 1080w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1)-p-1600.avif 1600w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1)-p-2000.avif 2000w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1)-p-2600.avif 2600w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671aaf45ccef9668f9bbcf44_app-devices-spread-spark%20(1).avif 3406w" class="image-fullwidth-2"/></div></div></div></div></section><section class="home_testimonials-section swoop_top_left_yellow150_1"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="padding-top padding-large"></div><div class="section-heading_wrapper"><div class="container-small"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/670dd647454c31f64baaf985_arrow_blurple.svg" loading="lazy" alt="" class="section_home_testimonials_arrow"/><div class="section-heading_wrapper-2"><h2>The average YNABer saves $600 in 2 months and $6,000 their first year</h2><div class="w-richtext"><p>And we don’t like to play favorites or anything, but you seem well above average to us. Are you ready to be our next success story?</p></div></div></div></div><div class="padding-bottom padding-xlarge"></div><div class="w-layout-grid layout_grid_3-1-1"><div class="design-system--card_testimonial_background"><div class="design-system--card_testimonial_content"><img loading="lazy" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/673f705ddf4c4a2fa9bb9523_openingquotes_firefly_outline%20(2).svg" alt="" class="design-system--testimonial_quotes"/><div class="design-system--card_testimonial_text"><p class="design-system--heading-style-h6 design-system--text-color-midnight">I took the plunge and am loving it!</p><p class="design-system--text-color-midnight">It’s increased my personal financial awareness and has helped my partner and I budget for some amazing purchases.</p></div><div class="design-system--card_testimonial_footer"><div class="design-system--card-testimonial_attribution"><div class="design-system--text-weight-xbold design-system--text-color-midnight">Alex</div><div class="design-system--text-size-small design-system--text-weight-semibold">First year using YNAB</div></div><div class="design-system--card-testimonial_headshot"><div id="w-node-c7779e27-6d02-e9fc-5c5f-15b6ea9ce23f-ea9ce23f" class="design-system--testimonial_headshot-wrapper"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671a981d4e12ba01197c71c7_img_testimonial_alex2%20(1).avif" loading="lazy" alt="" class="design-system--testimonial_headshot"/><img id="w-node-c7779e27-6d02-e9fc-5c5f-15b6ea9ce241-ea9ce23f" loading="lazy" alt="" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/673f705ddf4c4a2fa9bb959b_number_accent_blurple.svg" class="design-system--circle_accent design-system--is-testimonial"/></div></div></div></div></div><div class="design-system--card_testimonial_background design-system--is-meadow"><div class="design-system--card_testimonial_content"><img loading="lazy" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671952ee853288a7feac9c96_openingquotes_meadow_outline%20(1).svg" alt="" class="design-system--testimonial_quotes"/><div class="design-system--card_testimonial_text"><p class="design-system--heading-style-h6 design-system--text-color-midnight">Managing money together has been life-changing</p><p class="design-system--text-color-midnight">YNAB has allowed us to experience a peace around money that I don’t think I ever thought was possible.</p></div><div class="design-system--card_testimonial_footer"><div class="design-system--card-testimonial_attribution"><div class="design-system--text-weight-xbold design-system--text-color-midnight">Laura & Matthew</div><div class="design-system--card-testimonial_name-detail">YNABers since 2018</div></div><div class="design-system--card-testimonial_headshot"><div id="w-node-c7779e27-6d02-e9fc-5c5f-15b6ea9ce23f-ea9ce23f" class="design-system--testimonial_headshot-wrapper"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/648aeac109b0940660319f93_laura_matthew.webp" loading="lazy" alt="" class="design-system--testimonial_headshot"/><img id="w-node-c7779e27-6d02-e9fc-5c5f-15b6ea9ce241-ea9ce23f" loading="lazy" alt="" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/673f705ddf4c4a2fa9bb959b_number_accent_blurple.svg" class="design-system--circle_accent design-system--is-testimonial"/></div></div></div></div></div><div class="design-system--card_testimonial_background design-system--is-blurple300"><div class="design-system--card_testimonial_content"><img loading="lazy" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671a9d255c35ee5e87a5eb2d_openingquotes_blurple300_outline.svg" alt="" class="design-system--testimonial_quotes"/><div class="design-system--card_testimonial_text"><p class="design-system--heading-style-h6">I stress so much less when unexpected things come up</p><p>Now we're modeling good financial choices for our kids so that they can head into adulthood with a much better understanding of managing money.</p></div><div class="design-system--card_testimonial_footer"><div class="design-system--card-testimonial_attribution"><div class="design-system--text-weight-xbold design-system--text-color-midnight">Danielle</div><div class="design-system--card-testimonial_name-detail">Two years of using YNAB</div></div><div class="design-system--card-testimonial_headshot"><div id="w-node-c7779e27-6d02-e9fc-5c5f-15b6ea9ce23f-ea9ce23f" class="design-system--testimonial_headshot-wrapper"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/671a98af434a980c026d218a_img_testimonial_danielle.avif" loading="lazy" alt="" class="design-system--testimonial_headshot"/><img id="w-node-c7779e27-6d02-e9fc-5c5f-15b6ea9ce241-ea9ce23f" loading="lazy" alt="" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/673f705ddf4c4a2fa9bb959b_number_accent_blurple.svg" class="design-system--circle_accent design-system--is-testimonial"/></div></div></div></div></div></div></div></div></div></section><section><div class="padding-global"><div class="container-large"><div class="padding-section-small"><div class="cta_container background-color-blurple"><div class="section-heading_wrapper-2"><h3>We don’t like to brag… so we let others do it for us.</h3><div class="w-richtext"><p>From social media mentions to coverage on major media outlets, we get a lot of (good) attention. And we love that for us.</p></div></div><div id="w-node-bc777677-77f3-71a3-fe61-3d4027459e2f-db2015c7" class="w-layout-layout layout_grid_6-3-1 wf-layout-layout"><div id="w-node-bc777677-77f3-71a3-fe61-3d4027459e30-db2015c7" class="w-layout-cell"><a href="https://www.forbes.com/sites/robertfarrington/2023/01/16/how-to-stick-to-your-new-years-financial-resolutions-in-2023/?sh=433b24f839d8" target="_blank" class="social-logo_link w-inline-block"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/648b11d0c51a331ef28b6419_forbes_buttermilk.svg" loading="lazy" id="w-node-bc777677-77f3-71a3-fe61-3d4027459e31-db2015c7" alt="Forbes Logo" class="social-logo"/></a></div><div id="w-node-bc777677-77f3-71a3-fe61-3d4027459e32-db2015c7" class="w-layout-cell cell-4"><a href="https://www.wired.com/story/you-are-not-a-budget-rave/" target="_blank" class="social-logo_link w-inline-block"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66083c0f06f6bdfff28c0c94_logo_wired_buttermilk1.png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66083c0f06f6bdfff28c0c94_logo_wired_buttermilk1-p-500.png 500w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66083c0f06f6bdfff28c0c94_logo_wired_buttermilk1-p-800.png 800w, https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66083c0f06f6bdfff28c0c94_logo_wired_buttermilk1.png 848w" alt="" class="social-logo"/></a></div><div id="w-node-bc777677-77f3-71a3-fe61-3d4027459e34-db2015c7" class="w-layout-cell"><a href="https://www.wsj.com/tech/personal-tech/12-apps-we-cant-stop-using-for-better-or-worse-44bab2bb?st=c64ahyoh5tmqjxx" target="_blank" class="social-logo_link w-inline-block"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/648b11cf5fd4811f716f4938_wsj_buttermilk.svg" loading="lazy" id="w-node-bc777677-77f3-71a3-fe61-3d4027459e35-db2015c7" alt="The Wall Street Journal Logo" class="social-logo"/></a></div><div id="w-node-bc777677-77f3-71a3-fe61-3d4027459e36-db2015c7" class="w-layout-cell"><a href="https://www.nytimes.com/2023/07/21/your-money/savings-financial-goals-july.html" target="_blank" class="social-logo_link w-inline-block"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/648b11d092d1619b4ec31a13_nyt_buttermilk.svg" loading="lazy" id="w-node-bc777677-77f3-71a3-fe61-3d4027459e33-db2015c7" alt="The New York Times Logo" class="social-logo"/></a></div><div id="w-node-bc777677-77f3-71a3-fe61-3d4027459e38-db2015c7" class="w-layout-cell"><a href="https://www.realsimple.com/2024-smart-money-awards-8687794" target="_blank" class="social-logo_link w-inline-block"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/66da2270af3257b41ef32e2e_real-simple-logo.png" loading="lazy" id="w-node-bc777677-77f3-71a3-fe61-3d4027459e39-db2015c7" alt="" class="social-logo"/></a></div><div id="w-node-bc777677-77f3-71a3-fe61-3d4027459e3a-db2015c7" class="w-layout-cell"><a href="https://www.today.com/video/download-these-apps-to-help-with-your-2021-resolutions-98678853698" target="_blank" class="social-logo_link w-inline-block"><img src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/64903880e0b6bd35b1ed8a70_today_buttermilk.svg" loading="lazy" alt="The Today Show Logo" class="social-logo"/></a></div></div></div></div></div></div></section><section><div class="padding-section-medium"><div class="padding-global"><div class="container-large"><div class="section-heading_wrapper-2"><h2>What will you accomplish with YNAB?</h2></div><div class="heading-style-subhead text-align-center">I want to…</div></div></div><div class="slider_container"><div data-delay="4000" data-animation="slide" class="slider_wrapper w-slider" data-autoplay="true" data-easing="ease-in-out" data-hide-arrows="true" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="slider_card-mask is-small w-slider-mask"><div class="slider_card-slide w-slide"><div class="slider_horizontal-slide-content"><a href="/pain-point/where-did-all-my-money-go" id="w-node-f1f08301-2315-092d-47a8-255af2daf8ab-f2daf8ab" class="design-system--card_simple design-system--is-link w-inline-block"><div class="design-system--card_simple-icon"><div class="design-system--ratio-box-1x1"><div class="design-system--ratio-box-content"><img width="60" height="60" alt="Illustrated checklist on a green clipboard" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740cde14a6316daddc5616c_checklist_meadow_outline.svg" loading="lazy"/></div></div></div><h3 class="design-system--heading-style-h5">Feel organized about my finances</h3><div class="design-system--button-tertiary"><div>Enjoy Adulthood</div><div class="design-system--icon-1x1-small w-embed"><svg aria-hidden="true" fill='currentColor' role="img" viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg"><title>Arrow Right</title><polygon points="16.172 9 10.101 2.929 11.515 1.515 20 10 19.293 10.707 11.515 18.485 10.101 17.071 16.172 11 0 11 0 9"/></svg></div></div></a></div></div><div class="slider_card-slide w-slide"><div class="slider_horizontal-slide-content"><a href="/pain-point/bad-with-money" id="w-node-f1f08301-2315-092d-47a8-255af2daf8ab-f2daf8ab" class="design-system--card_simple design-system--is-link w-inline-block"><div class="design-system--card_simple-icon"><div class="design-system--ratio-box-1x1"><div class="design-system--ratio-box-content"><img width="60" height="60" alt="Illustrated potted plant" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740ce14a8178a89ae9f5b47_potted_plant_meadow_outline.svg" loading="lazy"/></div></div></div><h3 class="design-system--heading-style-h5">Be less stressed about money</h3><div class="design-system--button-tertiary"><div>Make Change</div><div class="design-system--icon-1x1-small w-embed"><svg aria-hidden="true" fill='currentColor' role="img" viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg"><title>Arrow Right</title><polygon points="16.172 9 10.101 2.929 11.515 1.515 20 10 19.293 10.707 11.515 18.485 10.101 17.071 16.172 11 0 11 0 9"/></svg></div></div></a></div></div><div class="slider_card-slide w-slide"><div class="slider_horizontal-slide-content"><a href="/pain-point/manage-money-together" id="w-node-f1f08301-2315-092d-47a8-255af2daf8ab-f2daf8ab" class="design-system--card_simple design-system--is-link w-inline-block"><div class="design-system--card_simple-icon"><div class="design-system--ratio-box-1x1"><div class="design-system--ratio-box-content"><img width="60" height="60" alt="Illustration of two holding hands" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740ce3f7002b69a20a21611_holding-hands_meadow%20(1).svg" loading="lazy"/></div></div></div><h3 class="design-system--heading-style-h5">Stop arguing about money with my partner</h3><div class="design-system--button-tertiary"><div>Conquer Conflict</div><div class="design-system--icon-1x1-small w-embed"><svg aria-hidden="true" fill='currentColor' role="img" viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg"><title>Arrow Right</title><polygon points="16.172 9 10.101 2.929 11.515 1.515 20 10 19.293 10.707 11.515 18.485 10.101 17.071 16.172 11 0 11 0 9"/></svg></div></div></a></div></div><div class="slider_card-slide w-slide"><div class="slider_horizontal-slide-content"><a href="/pain-point/how-to-get-out-of-debt" id="w-node-f1f08301-2315-092d-47a8-255af2daf8ab-f2daf8ab" class="design-system--card_simple design-system--is-link w-inline-block"><div class="design-system--card_simple-icon"><div class="design-system--ratio-box-1x1"><div class="design-system--ratio-box-content"><img width="60" height="60" alt="Green illustrated credit card" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740ce834f7999f67b70ea8d_credit-card_meadow_outline%20(3).svg" loading="lazy"/></div></div></div><h3 class="design-system--heading-style-h5">Pay off debt and stay out for good</h3><div class="design-system--button-tertiary"><div>Destroy Debt</div><div class="design-system--icon-1x1-small w-embed"><svg aria-hidden="true" fill='currentColor' role="img" viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg"><title>Arrow Right</title><polygon points="16.172 9 10.101 2.929 11.515 1.515 20 10 19.293 10.707 11.515 18.485 10.101 17.071 16.172 11 0 11 0 9"/></svg></div></div></a></div></div><div class="slider_card-slide w-slide"><div class="slider_horizontal-slide-content"><a href="/pain-point/spend-less-while-living-more" id="w-node-f1f08301-2315-092d-47a8-255af2daf8ab-f2daf8ab" class="design-system--card_simple design-system--is-link w-inline-block"><div class="design-system--card_simple-icon"><div class="design-system--ratio-box-1x1"><div class="design-system--ratio-box-content"><img width="60" height="60" alt="A green illustrated piggy bank" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/672428bb74922677cd491cf7_piggy_bank_meadow_outline%20(1).svg" loading="lazy"/></div></div></div><h3 class="design-system--heading-style-h5">Save more money without feeling restricted</h3><div class="design-system--button-tertiary"><div>Save Yourself</div><div class="design-system--icon-1x1-small w-embed"><svg aria-hidden="true" fill='currentColor' role="img" viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg"><title>Arrow Right</title><polygon points="16.172 9 10.101 2.929 11.515 1.515 20 10 19.293 10.707 11.515 18.485 10.101 17.071 16.172 11 0 11 0 9"/></svg></div></div></a></div></div><div class="slider_card-slide w-slide"><div class="slider_horizontal-slide-content"><a href="/pain-point/paycheck-to-paycheck" id="w-node-f1f08301-2315-092d-47a8-255af2daf8ab-f2daf8ab" class="design-system--card_simple design-system--is-link w-inline-block"><div class="design-system--card_simple-icon"><div class="design-system--ratio-box-1x1"><div class="design-system--ratio-box-content"><img width="60" height="60" alt="Illustrated calendar" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740cec19ebb64c45731b7d4_Calendar_meadow_outline.svg" loading="lazy"/></div></div></div><h3 class="design-system--heading-style-h5">Have money saved for next month</h3><div class="design-system--button-tertiary"><div>Build a Buffer</div><div class="design-system--icon-1x1-small w-embed"><svg aria-hidden="true" fill='currentColor' role="img" viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg"><title>Arrow Right</title><polygon points="16.172 9 10.101 2.929 11.515 1.515 20 10 19.293 10.707 11.515 18.485 10.101 17.071 16.172 11 0 11 0 9"/></svg></div></div></a></div></div><div class="slider_card-slide w-slide"><div class="slider_horizontal-slide-content"><a href="/pain-point/inconsistent-income" id="w-node-f1f08301-2315-092d-47a8-255af2daf8ab-f2daf8ab" class="design-system--card_simple design-system--is-link w-inline-block"><div class="design-system--card_simple-icon"><div class="design-system--ratio-box-1x1"><div class="design-system--ratio-box-content"><img width="60" height="60" alt="Illustrated bar chart that shows an irregular trend" src="https://cdn.prod.website-files.com/640f69143ec11b21d42015c6/6740ceedb949c02db32a700c_Bar%20Chart%20Irregular_meadow-outline%20(1).svg" loading="lazy"/></div></div></div><h3 class="design-system--heading-style-h5">Feel confident with an irregular income</h3><div class="design-system--button-tertiary"><div>Create More Balance</div><div class="design-system--icon-1x1-small w-embed"><svg aria-hidden="true" fill='currentColor' role="img" viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg"><title>Arrow Right</title><polygon points="16.172 9 10.101 2.929 11.515 1.515 20 10 19.293 10.707 11.515 18.485 10.101 17.071 16.172 11 0 11 0 9"/></svg></div></div></a></div></div></div><div class="slider_left-arrow-link w-slider-arrow-left"><div class="slider_left-arrow-icon w-embed"><svg width="12" height="20" viewBox="0 0 8 14" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.43704 13.7583V13.7583C1.10857 14.0803 0.575712 14.0806 0.246853 13.759C-0.0820042 13.4375 -0.0823246 12.9158 0.246138 12.5939L5.96702 7L0.246138 1.40613V1.40613C-0.0823247 1.08418 -0.082005 0.562523 0.246852 0.240964C0.57571 -0.0805944 1.10857 -0.080281 1.43704 0.241664L7.75328 6.41777V6.41777C8.08176 6.73867 8.08231 7.2595 7.75452 7.58106C7.75411 7.58147 7.75369 7.58187 7.75328 7.58227L1.43704 13.7583Z"/> </svg></div></div><div class="slider_right-arrow-link w-slider-arrow-right"><div class="slider_right-arrow-icon w-embed"><svg width="12" height="20" viewBox="0 0 8 14" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.43704 13.7583V13.7583C1.10857 14.0803 0.575712 14.0806 0.246853 13.759C-0.0820042 13.4375 -0.0823246 12.9158 0.246138 12.5939L5.96702 7L0.246138 1.40613V1.40613C-0.0823247 1.08418 -0.082005 0.562523 0.246852 0.240964C0.57571 -0.0805944 1.10857 -0.080281 1.43704 0.241664L7.75328 6.41777V6.41777C8.08176 6.73867 8.08231 7.2595 7.75452 7.58106C7.75411 7.58147 7.75369 7.58187 7.75328 7.58227L1.43704 13.7583Z"/> </svg></div></div><div class="slider_nav w-slider-nav w-slider-nav-invert w-round"></div></div></div></div></section><section class="footer_universal-cta_section-2 background-color-blurple-2"><div class="padding-global-2"><div class="container-large-2"><div class="layout_2column_wrapper-2"><div class="layout_2column_column1-50-2"><div class="ratio-box-1x1-2"><div class="ratio-box-content-2"><img width="652" loading="lazy" alt="" src="https://cdn.prod.website-files.com/66e349fd9a49a032bc6ee14f/6708262d8146a41bac6f49ae_footer_blob_realsimple%20(2).png"/></div></div></div><div class="layout_2column_column2-50-2"><h2>Change your relationship with money. </h2><p>Simplify spending and saving, once and for all. 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