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aria-label="Loading..." aria-busy="1" id="spinner-u_0_e"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_f" href="/web/20150716100902/https://developers.facebook.com/docs/facebook-login">Facebook Login</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_f"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_g" href="/web/20150716100902/https://developers.facebook.com/docs/marketing-apis">Marketing API</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_g"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_h" href="/web/20150716100902/https://developers.facebook.com/docs/messenger">Messenger</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" 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href="/web/20150716100902/https://developers.facebook.com/docs/plugins">Social Plugins</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_l"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8 _57d8"><a class="primarySelected" id="u_0_m" href="/web/20150716100902/https://developers.facebook.com/docs/apps">App Development</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_m"></span></div><ul class="_3d9v"><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_n" href="/web/20150716100902/https://developers.facebook.com/docs/apps/api-v1-deprecation">v1.0 Deprecation</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_n"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_o" href="/web/20150716100902/https://developers.facebook.com/docs/apps/register">Creating an App ID</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_o"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_p" href="/web/20150716100902/https://developers.facebook.com/docs/apps/versions">Versioning</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_p"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_q" href="/web/20150716100902/https://developers.facebook.com/docs/apps/migrations">Migrations</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_q"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_r" href="/web/20150716100902/https://developers.facebook.com/docs/apps/upgrading">Upgrade Guide</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_r"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_s" href="/web/20150716100902/https://developers.facebook.com/docs/apps/changelog">Changelog</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_s"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_t" href="/web/20150716100902/https://developers.facebook.com/docs/apps/test-apps">Test Apps</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_t"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_u" href="/web/20150716100902/https://developers.facebook.com/docs/apps/test-users">Test Users</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_u"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_v" href="/web/20150716100902/https://developers.facebook.com/docs/apps/review">App Review</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_v"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_w" href="/web/20150716100902/https://developers.facebook.com/docs/apps/business-manager">Business Manager</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_w"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_x" href="/web/20150716100902/https://developers.facebook.com/docs/apps/for-business">Business Mapping API</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_x"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_y" href="/web/20150716100902/https://developers.facebook.com/docs/apps/security">Security</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_y"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_z" href="/web/20150716100902/https://developers.facebook.com/docs/apps/managing-development-cycle">Development Cycles</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_z"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_10" href="/web/20150716100902/https://developers.facebook.com/docs/apps/beta-tier">Beta Tier and Testing</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_10"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_11" href="/web/20150716100902/https://developers.facebook.com/docs/mediasolutions">Media Solutions</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_11"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8 _57d8"><a class="selected" id="u_0_12" href="/web/20150716100902/https://developers.facebook.com/docs/showcase">Showcase</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_12"></span></div><ul class="_3d9v"><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_13" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/avengers">Avengers Alliance</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_13"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_14" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/bingoblitz">BINGO Blitz</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_14"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_15" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/candycrushsaga">Candy Crush Saga</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_15"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_16" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/criminalcase">Criminal Case</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_16"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_17" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/diamonddash">Diamond Dash</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_17"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_18" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/edjing">edjing</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_18"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_19" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/facetune">Facetune</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_19"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1a" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/fincon">Fincon Case Study</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1a"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1b" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/foursquare">Foursquare</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1b"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1c" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/funplus">Funplus Case Study</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1c"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1d" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/leagueofangels">League of Angels</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1d"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1e" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/metro">Metro</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1e"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1f" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/musixmatch">MusiXmatch</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1f"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1g" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/poshmark">Poshmark</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1g"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1h" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/runkeeper">RunKeeper</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1h"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1i" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/runtastic">Runtastic Case Study</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1i"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1j" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/slate">Slate </a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1j"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1k" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/thetribez">The Tribez</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1k"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1l" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/thronerush">Throne Rush</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1l"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1m" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/tinyco">TinyCo Success Story</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1m"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1n" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/top_eleven">Top Eleven – Be A Football Manager</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1n"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1o" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/tripadvisor">TripAdvisor</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1o"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1p" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/upworthy">Upworthy</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1p"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1q" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/usatoday">USA TODAY</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1q"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1r" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/waze">Waze</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1r"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1s" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/yplan">YPlan</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1s"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1t" href="/web/20150716100902/https://developers.facebook.com/docs/showcase/zynga">Zynga Success Story</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1t"></span></div></div></ul></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1u" href="/web/20150716100902/https://developers.facebook.com/docs/apis-and-sdks">APIs and SDKs</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1u"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1v" href="/web/20150716100902/https://developers.facebook.com/docs/apps/faq">FAQ</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1v"></span></div></div></ul></div></div><div class="_4-u2 _57mb _5auv _4-u8" id="u_0_1w"><div class="_4-u3 _5rva _5g9b"><div class="clearfix"><span class="lfloat _ohe _c24 _50f4 _50f7">APIs and SDKs</span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1x" href="/web/20150716100902/https://developers.facebook.com/docs/graph-api">Graph API</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1x"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1y" href="/web/20150716100902/https://developers.facebook.com/docs/ios">SDK for iOS</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1y"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_1z" href="/web/20150716100902/https://developers.facebook.com/docs/android">SDK for Android</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_1z"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_20" href="/web/20150716100902/https://developers.facebook.com/docs/javascript">SDK for JavaScript</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_20"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_21" href="/web/20150716100902/https://developers.facebook.com/docs/reference/php">SDK for PHP</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_21"></span></div></div><div class="_4-u3 _3a8w noPadding _5auw _my8"><a id="u_0_22" href="/web/20150716100902/https://developers.facebook.com/docs/unity">SDK for Unity</a><div class="_5qog"><span class="img _55ym _55yn _55yo _5d9- _5b73 hidden_elem" aria-label="Loading..." aria-busy="1" id="spinner-u_0_22"></span></div></div></div></div></div></div><div class="_4bl7 _53u7" role="main"><div id="documentation_body_pagelet" data-referrer="documentation_body_pagelet" data-referrer="documentation_body_pagelet"><div class="_4cel"><div><div class="_4-u2 _57mb _3fw6 _4-u8"><div class="_4-u3 _588p"><div><h1>Showcase</h1> <p>Thousands of companies around the world use Facebook to make the web a more social place. Here are a few that we've chosen to highlight to help you understand the best ways to build Platform features into your app.</p></div></div></div><div class="_4-u2 _57mb _3fw6 _4-u8"><div class="_4-u3 _588p"><div class="_604"><table class="uiGrid _51mz _57v1" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/thetribez"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpf1/t39.2178-6/10956886_348567348663577_1539187799_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/thetribez">The Tribez</a></h4> <p>Learn how Game Insights' The Tribez acquired new players and re-engaged existing ones.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/leagueofangels"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2178-6/10935989_1398357103804552_1491277591_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/leagueofangels">League of Angels</a></h4> <p>Discover how Youzu successfully adapted their hit game, League of Angels, to a Western audience.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/thronerush"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/t39.2178-6/10541001_269118313293202_431467658_n.jpg"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/thronerush">Throne Rush</a></h4> <p>Learn how Throne Rush gained 4.5 Million mobile active users in the first month since going cross-platform.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="https://web.archive.org/web/20150716100902/https://www.facebook.com/business/success/hotel-tonight"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/t39.2178-6/10173498_1496973490520396_852808217_n.jpg"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="https://web.archive.org/web/20150716100902/https://www.facebook.com/business/success/hotel-tonight">Hotel Tonight</a></h4> <p>Learn how the last-minute hotel booking app saw a 10X higher click-to-install rate while reducing cost per install using Facebook’s mobile app install ads.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="https://web.archive.org/web/20150716100902/https://www.facebook.com/business/success/applauze"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpt1/t39.2178-6/10333104_440513849422015_993860181_n.jpg"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="https://web.archive.org/web/20150716100902/https://www.facebook.com/business/success/applauze">Applauze</a></h4> <p>Using Facebook Mobile App Ads to drive installs for its iPhone app, Applauze generated a 10X higher click-through rate and a 50% lower cost per install compared to other mobile user acquisition platforms.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="https://web.archive.org/web/20150716100902/https://www.facebook.com/business/success/rithm"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpa1/t39.2178-6/10173489_779313918775081_529567615_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="https://web.archive.org/web/20150716100902/https://www.facebook.com/business/success/rithm">Rithm</a></h4> <p>Read how Rithm used a Preferred Marketing Developer to optimize ad spend, identify top buyers and ultimately increase user engagement and retention.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/candycrushsaga/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2178-6/851562_126513594208669_1728292295_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/candycrushsaga/">Candy Crush Saga</a></h4> <p>Going cross platform was a winning strategy for Candy Crush Saga. The game used its existing audience on <a href="https://web.archive.org/web/20150716100902/http://facebook.com/">Facebook.com</a> to drive mobile adoption.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/funplus/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851592_505983442864181_621480846_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/funplus/">FunPlus</a></h4> <p>Learn how FunPlus used the Unity SDK and Facebook channels to grow their audience and make great cross-platform games.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/avengers/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851581_445820022177638_1648029569_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/avengers/">Marvel: Avengers Alliance</a></h4> <p>With engaging stories about comic-book characters, Playdom has generated over 7 million referrals to its game Marvel: Avengers Alliance.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/criminalcase/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851559_615426601801363_181772227_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/criminalcase/">Criminal Case</a></h4> <p>Criminal Case is the ultimate CSI-whodunnit. Within six months of launch the game already had over 7 million daily active users.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/fincon/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xta1/t39.2178-6/10173508_657773410964061_4233396_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/fincon/">Hello Hero</a></h4> <p>Game developer Fincon used the Facebook SDK for Unity and mobile app ads to create a success with their RPG title Hello Hero</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/runkeeper/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2178-6/851580_157050201136752_593215510_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/runkeeper/">Runkeeper</a></h4> <p>Like its 14 million users, RunKeeper knows the best way to get results is to develop a plan and stick to it.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/foursquare/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2178-6/851582_231159140359909_1240280492_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/foursquare/">Foursquare</a></h4> <p>When Foursquare wanted to improve the experience and distribution of its app, it looked to Open Graph.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/diamonddash/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2178-6/851556_236964419778618_1407655759_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/diamonddash/">Diamond Dash</a></h4> <p>Diamond Dash is a 60-second gem rush game, where players can match colorful gems, unleash magic diamonds and compete with friends.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/slate/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xpa1/t39.2178-6/851565_551037968280522_687233982_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/slate/">Slate</a></h4> <p>Slate doubled its Facebook referrals between the second quarter of 2012 and the first quarter of 2013.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/upworthy/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851560_335859099849846_1551875627_n.jpg"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/upworthy/">Upworthy</a></h4> <p>Upworthy reached 10 million unique visitors in one year by using the Like and Share buttons and optimizing their headlines for their Facebook audience.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/poshmark/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851559_163012237199949_421471868_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/poshmark/">Poshmark</a></h4> <p>Poshmark saw its ad referrals more than double in the first month of using mobile app install ads.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/bingoblitz/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851586_495415217180710_14277321_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/bingoblitz/">BINGO Blitz</a></h4> <p>Adding monthly premium subscriptions that offer players benefits and exclusive rewards.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/tripadvisor/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851563_469116583169187_380782108_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/tripadvisor/">TripAdvisor</a></h4> <p>TripAdvisor is the largest travel site offering real advice from real travelers. It attracts more than 50 million unique visitors monthly.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/edjing/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851580_398241123623764_662543957_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/edjing/">Edjing</a></h4> <p>When the makers of the first social DJing app wanted to reach #1 in the US iTunes App store, they enlisted Facebook to help.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/waze/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/851560_250656475075681_1148896502_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/waze/">Waze</a></h4> <p>Rather than reinvent the wheel, Waze opted to use Facebook to have friends influence friends to sign up.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/metro/"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xfa1/t39.2178-6/851586_330971010365649_775317240_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/showcase/metro/">Metro</a></h4> <p>Metro makes extensive use of Facebook to connect with readers on mobile and digital devices.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/audience-network/case-studies/shazam"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xaf1/t39.2178-6/10574689_846986365335654_920171351_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/audience-network/case-studies/shazam">Shazam</a></h4> <p>Shazam began working with the Audience Network to test native ads hopeing they could monetize their app in a way that look and felt natural.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/audience-network/case-studies/glu"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xft1/t39.2178-6/10173511_1551732978390376_1768272135_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/audience-network/case-studies/glu">Kim Kardashian: Hollywood</a></h4> <p>Glu chose to integrate an interstitial ad from Facebook’s Audience Network into Kim Kardashian: Hollywood, aiming to monetize its app while maintaining a best-in-class user experience.</p></td></tr><tr class="_51mx"><td class="_51m- vMid hLeft _57v2"><p><a href="/web/20150716100902/https://developers.facebook.com/docs/audience-network/case-studies/wooga"><img src="https://web.archive.org/web/20150716100902im_/https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xat1/t39.2178-6/851538_770935919637974_1464946851_n.png"/></a></p></td><td class="_51m- vMid hLeft _57v2 _51mw"><h4><a href="/web/20150716100902/https://developers.facebook.com/docs/audience-network/case-studies/wooga">Diamond Dash</a></h4> <p>With the hope that ads uniquely targeted to users would increase performance, Wooga chose full-size interstitial ads from the Audience Network to run in Diamond Dash, its award-winning mobile game.</p></td></tr></tbody></table></div></div></div></div><div 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