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Brand Activation & Fan Experience | Jack Health | Global Healthcare Marketing Agency

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href="/work/"><span>Work</span></a> </li> <li> <a href="/culture-careers/"><span>Careers</span></a> </li> <li> <a href="/contact/"><span>Contact Us</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> Brand Activation &#038; Fan Experience </h1> <h2 class="c-hero__subtitle" style="margin-top:5px"> Client: Leading COVID-19 Vaccine Company </h2> </div> </div> <div class="c-hero__img" style="opacity: 0.7;"> <img class="skip-lazy" fetchpriority="high" src="https://jack-health.com/wp-content/uploads/2024/08/MSG_HERO.png" loading="eager" data-adaptive-images="true" alt=""> </div> </header> <main class="c-main"> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Brand Activation &#038; Fan Experience</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO1.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO1.png"/></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO2.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO2.png"/></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO3.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO3.png"/></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO4.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO4.png"/></noscript> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> A 2-day activation promoting the available updated COVID-19 Vaccines. </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p><span data-contrast="auto">A leading company that developed COVID-19 vaccines approached us with a challenging request. They wanted to promote their vaccine in a busy area in NYC. Although they were allowed to drive traffic to a website for making vaccine appointments, they could not specifically promote their vaccine.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}">聽</span></p> <p><span data-contrast="auto">We organized a two-day event in Madison Square Garden鈥檚 main concourse. The sponsorship activation featured a photo booth for sports fans to raise awareness about the available COVID-19 vaccines. The setup included two photo booths, a selfie wall, merchandise distribution, and scheduling kiosks.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}">聽</span></p> <p><span data-contrast="auto">The theme for both days was &#8220;Legendary Shots,&#8221; which featured basketballs and hoops during the Knicks vs. Clippers game and nets and hockey sticks for the Rangers vs. Red Wings game the following day.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}">聽</span></p> <p><span data-contrast="auto">During both games, the activation received over 20,000 impressions, 574 photo booth pictures taken, 363 CRM sign-ups, and 2,200 merchandise items distributed. To top it off, there was a surprise celebrity participation from John Starks!</span><span data-contrast="auto">聽</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}">聽</span></p> </div> </div> </div> </div> </div> </section> <section data-bg="/wp-content/uploads/2021/01/Jack-Health-ImagesArtboard-9-1.jpg" class="c-banner rocket-lazyload" style="" data-module="banner"> <a href="/contact/" class="c-btn js-banner-btn"> <span>Reach Out</span> <svg class="o-icon c-btn__icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </a> </section> </main> <footer class="c-page-footer"> <div class="c-page-footer__top"> <div class="o-container o-container--wide"> <div class="o-layout o-layout--vertical u-justify-between u-items-center"> <div class="o-layout__item u-size-auto@md"> <a href="/" class="c-page-footer__logo"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Jack Morton global brand experience agency" data-lazy-src="/wp-content/uploads/images/jacklogo.svg"><noscript><img src="/wp-content/uploads/images/jacklogo.svg" alt="Jack Morton global brand experience agency"></noscript> </a> </div> <div class="o-layout__item u-size-auto@md"> <ul class="c-page-footer__social"> <li> <a href="https://www.facebook.com/jackmortonworldwide"> <span class="u-visually-hidden">Facebook</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#facebook"></use> </svg> </a> </li> <li> <a href="https://twitter.com/jackmorton"> <span class="u-visually-hidden">Twitter</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#twitter"></use> </svg> </a> </li> <li> <a href="https://www.youtube.com/user/JackMortonWW/videos"> <span class="u-visually-hidden">Youtube</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#youtube"></use> </svg> </a> </li> <li> <a href="https://www.linkedin.com/company/jack-morton-worldwide"> <span class="u-visually-hidden">LinkedIn</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#linkedin"></use> </svg> </a> </li> <li> <a href="https://www.instagram.com/wearejackhealth/"> <span class="u-visually-hidden">Instagram</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#instagram"></use> </svg> </a> </li> </ul> </div> <div class="o-layout__item u-size-auto@md accessibility-toggle-section" style="padding-top:24px"> <ul class="c-page-footer__social"> <!-- New Accessibility Toggles --> <li class="accessibility-toggle"> <label for="dark-mode-toggle">Dark mode</label> <label class="switch"> <input type="checkbox" id="dark-mode-toggle"> <span class="slider"></span> </label> </li> <li class="accessibility-toggle"> <label for="high-contrast-toggle">High contrast</label> <label class="switch"> <input type="checkbox" id="high-contrast-toggle"> <span class="slider"></span> </label> </li> </ul> </div> </div> </div> </div> <div class="o-container o-container--wide"> <div class="c-page-footer__bottom"> <p class="c-page-footer__copyright">&copy; 2024 <a href="https://www.jackmorton.com">Jack Morton Worldwide, Global Brand Experience Agency</a>. 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