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Brand Activation & Fan Experience | Jack Health | Global Healthcare Marketing Agency
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href="/work/"><span>Work</span></a> </li> <li> <a href="/culture-careers/"><span>Careers</span></a> </li> <li> <a href="/contact/"><span>Contact Us</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> Brand Activation & Fan Experience </h1> <h2 class="c-hero__subtitle" style="margin-top:5px"> Client: Leading COVID-19 Vaccine Company </h2> </div> </div> <div class="c-hero__img" style="opacity: 0.7;"> <img class="skip-lazy" fetchpriority="high" src="https://jack-health.com/wp-content/uploads/2024/08/MSG_HERO.png" loading="eager" data-adaptive-images="true" alt=""> </div> </header> <main class="c-main"> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Brand Activation & Fan Experience</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO1.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO1.png"/></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO2.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO2.png"/></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO3.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO3.png"/></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO4.png"/><noscript><img src="https://jack-health.com/wp-content/uploads/2024/08/MSG_CARO4.png"/></noscript> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> A 2-day activation promoting the available updated COVID-19 Vaccines. </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p><span data-contrast="auto">A leading company that developed COVID-19 vaccines approached us with a challenging request. They wanted to promote their vaccine in a busy area in NYC. Although they were allowed to drive traffic to a website for making vaccine appointments, they could not specifically promote their vaccine.</span><span data-ccp-props="{"201341983":0,"335559740":259}">聽</span></p> <p><span data-contrast="auto">We organized a two-day event in Madison Square Garden鈥檚 main concourse. The sponsorship activation featured a photo booth for sports fans to raise awareness about the available COVID-19 vaccines. The setup included two photo booths, a selfie wall, merchandise distribution, and scheduling kiosks.</span><span data-ccp-props="{"201341983":0,"335559740":259}">聽</span></p> <p><span data-contrast="auto">The theme for both days was “Legendary Shots,” which featured basketballs and hoops during the Knicks vs. Clippers game and nets and hockey sticks for the Rangers vs. Red Wings game the following day.</span><span data-ccp-props="{"201341983":0,"335559740":259}">聽</span></p> <p><span data-contrast="auto">During both games, the activation received over 20,000 impressions, 574 photo booth pictures taken, 363 CRM sign-ups, and 2,200 merchandise items distributed. To top it off, there was a surprise celebrity participation from John Starks!</span><span data-contrast="auto">聽</span><span data-ccp-props="{"201341983":0,"335559740":259}">聽</span></p> </div> </div> </div> </div> </div> </section> <section data-bg="/wp-content/uploads/2021/01/Jack-Health-ImagesArtboard-9-1.jpg" class="c-banner rocket-lazyload" style="" data-module="banner"> <a href="/contact/" class="c-btn js-banner-btn"> <span>Reach Out</span> <svg class="o-icon c-btn__icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </a> </section> </main> <footer class="c-page-footer"> <div class="c-page-footer__top"> <div class="o-container o-container--wide"> <div class="o-layout o-layout--vertical u-justify-between u-items-center"> <div class="o-layout__item u-size-auto@md"> <a href="/" class="c-page-footer__logo"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Jack Morton global brand experience agency" data-lazy-src="/wp-content/uploads/images/jacklogo.svg"><noscript><img src="/wp-content/uploads/images/jacklogo.svg" alt="Jack Morton global brand experience agency"></noscript> </a> </div> <div class="o-layout__item u-size-auto@md"> <ul class="c-page-footer__social"> <li> <a href="https://www.facebook.com/jackmortonworldwide"> <span class="u-visually-hidden">Facebook</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#facebook"></use> </svg> </a> </li> <li> <a href="https://twitter.com/jackmorton"> <span class="u-visually-hidden">Twitter</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#twitter"></use> </svg> </a> </li> <li> <a href="https://www.youtube.com/user/JackMortonWW/videos"> <span class="u-visually-hidden">Youtube</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#youtube"></use> </svg> </a> </li> <li> <a href="https://www.linkedin.com/company/jack-morton-worldwide"> <span class="u-visually-hidden">LinkedIn</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#linkedin"></use> </svg> </a> </li> <li> <a href="https://www.instagram.com/wearejackhealth/"> <span class="u-visually-hidden">Instagram</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#instagram"></use> </svg> </a> </li> </ul> </div> <div class="o-layout__item u-size-auto@md accessibility-toggle-section" style="padding-top:24px"> <ul class="c-page-footer__social"> <!-- New Accessibility Toggles --> <li class="accessibility-toggle"> <label for="dark-mode-toggle">Dark mode</label> <label class="switch"> <input type="checkbox" id="dark-mode-toggle"> <span class="slider"></span> </label> </li> <li class="accessibility-toggle"> <label for="high-contrast-toggle">High contrast</label> <label class="switch"> <input type="checkbox" id="high-contrast-toggle"> <span class="slider"></span> </label> </li> </ul> </div> </div> </div> </div> <div class="o-container o-container--wide"> <div class="c-page-footer__bottom"> <p class="c-page-footer__copyright">© 2024 <a href="https://www.jackmorton.com">Jack Morton Worldwide, Global Brand Experience Agency</a>. 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