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For the Stay<span class="screen-reader-text">Category</span></a><span class="article-header__separator">|</span><time class="article-header__date" dateTime="2024-02-05T09:44:38">February 5, 2024</time></p><h1 class="article-header__title h2">Hilton Debuts Creative TV Spots Featuring GRAMMY‑Winning Laufey, Celebrating Fans on Music’s Biggest Night</h1><div class="article-header__meta"><div class="article-header__meta__wrapper"><div class="social-share" role="region"><div class="social-share__wrapper"><ul class="social-share__list"><li class="social-share__item"><button role="link" aria-label="facebook" class="react-share__ShareButton social-share__link social-share__link--facebook"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" aria-hidden="true" focusable="false" class="icon social-share__icon"><path fill="currentColor" d="M14.448 2C11.8 2 9.99 3.687 9.99 6.756v2.656H7v3.592h2.99v9.234h3.565v-9.233h2.982l.45-3.593h-3.432V7.11c0-1.037.287-1.737 1.729-1.737h1.835v-3.23A23.992 23.992 0 0014.448 2z"></path></svg><span class="screen-reader-text">Share "Hilton Debuts Creative TV Spots Featuring GRAMMY‑Winning Laufey, Celebrating Fans on Music’s Biggest Night" on Facebook</span></button></li><li class="social-share__item"><button role="link" aria-label="linkedin" class="react-share__ShareButton social-share__link social-share__link--linkedin"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" aria-hidden="true" focusable="false" class="icon social-share__icon"><path d="M21.214 14.167v7.047H17.31V14.64c0-1.652-.564-2.779-1.977-2.779-1.08 0-1.721.76-2.003 1.495-.103.262-.13.628-.13.996v6.863H9.295s.052-11.136 0-12.29H13.2v1.742l-.026.04h.026v-.04c.519-.836 1.445-2.03 3.519-2.03 2.57 0 4.495 1.756 4.495 5.531zM5.21 3C3.874 3 3 3.917 3 5.123c0 1.18.849 2.125 2.158 2.125h.026c1.362 0 2.209-.945 2.209-2.125C7.367 3.917 6.546 3 5.21 3zM3.232 21.214h3.904V8.924H3.232v12.29z" fill="currentColor"></path></svg><span class="screen-reader-text">Share "Hilton Debuts Creative TV Spots Featuring GRAMMY‑Winning Laufey, Celebrating Fans on Music’s Biggest Night" on LinkedIn</span></button></li></ul></div></div></div></div></div><div class="article-hero article-hero--single"><figure class="article-hero__image-contain"><div class="article-hero__image-wrapper"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="Hilton x GRAMMYs 2024 - Connecting Room Concert - Laufey" sizes="(min-width: 1248px) 600px, (min-width: 1024px) calc(50vw - 1.5rem), calc(100vw - 1.5rem)" srcSet="https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=16&h=11&crop=1&q=75 16w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=32&h=23&crop=1&q=75 32w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=48&h=34&crop=1&q=75 48w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=64&h=45&crop=1&q=75 64w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=96&h=68&crop=1&q=75 96w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=128&h=90&crop=1&q=75 128w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=160&h=113&crop=1&q=75 160w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=256&h=180&crop=1&q=75 256w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=288&h=203&crop=1&q=75 288w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=320&h=225&crop=1&q=75 320w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=384&h=270&crop=1&q=75 384w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=480&h=338&crop=1&q=75 480w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=640&h=450&crop=1&q=75 640w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=750&h=528&crop=1&q=75 750w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=828&h=583&crop=1&q=75 828w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1080&h=760&crop=1&q=75 1080w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1224&h=861&crop=1&q=75 1224w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1920&h=1351&crop=1&q=75 1920w" src="https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1920&h=1351&crop=1&q=75" decoding="async" data-nimg="fill" class="article-hero__image" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></div></figure><div id="asset-download-content" class="asset-download-content" aria-hidden="true"></div></div></div></header><div class="article-content content"><p>Since hosting the first-ever GRAMMY Awards at <a href="https://www.hilton.com/en/hotels/laxbhhh-the-beverly-hilton/" target="_blank" rel="noreferrer noopener">The Beverly Hilton</a> in 1959, Hilton has been more than just a name in the hotel industry. From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones.</p><div class="wp-block-cover has-parallax is-dark alignfull is-position-center-center"><div class="wp-block-cover__background has-background-dim" style="opacity:0.5"></div><div class="wp-block-cover__image-background has-parallax"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" sizes="(min-width: 1248px) 1248px, (min-width: 636px) calc(100vw - 1.5rem), 100vw" srcSet="https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=160&q=75 160w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=256&q=75 256w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=288&q=75 288w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=320&q=75 320w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=384&q=75 384w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=480&q=75 480w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=640&q=75 640w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=750&q=75 750w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=828&q=75 828w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=1080&q=75 1080w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=1224&q=75 1224w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=1920&q=75 1920w" src="https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=1920&q=75" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div><div class="wp-block-cover__inner-container content"><h2 class="wp-block-heading has-text-align-center"><strong>Hilton’s GRAMMY Night Commercials</strong></h2></div></div><p>On music’s biggest night, Hilton reinforced its commitment to helping fans stay in the music, unveiling two new commercials as part of the <a href="https://stories.hilton.com/releases/forthestay">“It Matters Where You Stay” campaign</a> in creative partnership with the advertising agency Havas Chicago. These creative TV spots highlight Hilton’s deep roots in the music industry, celebrating its role in supporting both fans and artists.</p><p>The first commercial, titled “For the Fans,” honors those who are the true heartbeat of music. From sold-out stadium tours to memorable performances, the spot emphasizes that “when you want to stay in the music, it matters where you stay,” and showcases Hilton’s role in providing the ultimate stay experience for music enthusiasts.</p><figure class="wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio is-type-video is-provider-youtube"></figure><p>In the second spot, Hilton continues its tradition of championing emerging artists. This commercial features an intimate concert setting inside <a href="https://www.hilton.com/en/hotels/laxavci-conrad-los-angeles/" target="_blank" rel="noreferrer noopener">Conrad Los Angeles</a>, spotlighting the GRAMMY-winning singer-songwriter Laufey. </p><figure class="wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio is-type-video is-provider-youtube"></figure><p>Known for her jazz-infused melodies and soothing vocals, Laufey has rapidly risen in the music scene, drawing inspiration from a blend of classic and modern influences. To foster the connection between fans and emerging artists, Hilton hosted an intimate Connecting Room Concert with Laufey, ensuring guests are always at the heart of the music they love the most.</p><figure class="wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio is-type-video is-provider-youtube"><figcaption><strong>Full Laufey Hilton Connecting Room Concert </strong></figcaption></figure><p>The "It Matters Where You Stay" advertising campaign is inspired by the “Hilton. For the Stay” global platform. Built on the insight that the “Stay,” and being cared for, is the crucial element that can make or break any trip, “Hilton. For the Stay” places the Stay front and center by highlighting the benefits that make guests feel cared for – from amazing service and pet-friendly travel to Hilton Honors perks, including the industry-leading Hilton Honors app.</p><div class="wp-block-cover has-parallax is-dark alignfull is-position-center-center"><div class="wp-block-cover__background has-background-dim" style="opacity:0.5"></div><div class="wp-block-cover__image-background has-parallax"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" sizes="(min-width: 1248px) 1248px, (min-width: 636px) calc(100vw - 1.5rem), 100vw" srcSet="https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=160&q=75 160w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=256&q=75 256w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=288&q=75 288w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=320&q=75 320w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=384&q=75 384w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=480&q=75 480w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=640&q=75 640w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=750&q=75 750w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=828&q=75 828w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1080&q=75 1080w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1224&q=75 1224w, https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1920&q=75 1920w" src="https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1920&q=75" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div><div class="wp-block-cover__inner-container content"><h2 class="wp-block-heading has-text-align-center"><strong>Exclusive Hilton Honors Experiences with Laufey </strong></h2></div></div><p>To help fans “Stay in the Music” beyond the GRAMMYS, through the <a href="https://experiences.hiltonhonors.com/" target="_blank" rel="noreferrer noopener">Hilton Honors Experiences</a> platform, Hilton Honors members have access to exclusive once-in-a-lifetime opportunities with Laufey: </p><ul class="article__contained wp-block-list"><li>The first experience kicks off on April 23, 2024, with Laufey’s sold-out show at the Ryman Auditorium in Nashville. Attendees will enjoy a memorable music-filled getaway, including premium seating, a meet and greet session with Laufey, signed merchandise, and a stay at <a href="https://www.hilton.com/en/hotels/bnamoqq-hotel-fraye-nashville-midtown/" target="_blank" rel="noreferrer noopener">Hotel Fraye Nashville, Curio Collection by Hilton</a>. Click <a href="https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241&auctionId=4950706&isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm" target="_blank" rel="noreferrer noopener">here</a> to learn more.</li><li>The excitement continues on May 4, 2024, as Laufey takes the stage at Radio City Music Hall in New York. This package not only offers premium seating and a meet and greet with Laufey, but also includes signed merchandise and a one-night stay at the luxurious <a href="https://www.hilton.com/en/hotels/nyccnci-conrad-new-york-midtown/" target="_blank" rel="noreferrer noopener">Conrad New York Midtown</a>, making for an unparalleled experience in the city that never sleeps. Click <a href="https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241&auctionId=4950705&isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm" target="_blank" rel="noreferrer noopener">here</a> to learn more.</li><li>Another concert brings fans to Los Angeles on August 7, 2024, where members will receive exclusive access to Laufey’s performance, complete with exclusive box seating and signed merchandise, championing the unforgettable musical experiences available to Hilton Honors members. Click <a href="https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241&auctionId=4950704&isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm" target="_blank" rel="noreferrer noopener">here</a> to learn more.</li></ul><p>Your chance to immerse yourself in Laufey’s musical journey is just a few clicks away. Visit <a href="https://experiences.hiltonhonors.com/iSynApp/showHomePage.action" target="_blank" rel="noreferrer noopener">Hilton Honors Experiences</a> and use your Points to bid on these once-in-a-lifetime experiences. Not a member of Hilton Honors? You can enroll for free <a href="https://www.hilton.com/en/hilton-honors/join/" target="_blank" rel="noreferrer noopener">here</a>.</p><div class="block-banner block-banner--has-image"><div class="block-banner__content"><h2 class="block-banner__heading h4">Hilton Honors Power Up Promotion</h2><div class="block-banner__text"><div><p>With the new Power Up Promotion, Hilton Honors members can earn 2,500 Bonus Points on all Hilton stays between September 3 and December 31, 2024.</p></div></div><div class="block-banner__cta"><a class="button is-style-alt" href="https://www.hiltonhonors.com/en_US/2024-hh3-power-up/landing/ ">Register For Free</a></div></div><div class="block-banner__image"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" 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From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-cover alignfull has-parallax\"\u003e\u003cspan aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"\u003e\u003c/span\u003e\u003cdiv role=\"img\" class=\"wp-block-cover__image-background wp-image-23745 has-parallax\" style=\"background-position:50% 50%;background-image:url(https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg)\"\u003e\u003c/div\u003e\u003cdiv class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"\u003e\n\u003ch2 class=\"wp-block-heading has-text-align-center\"\u003e\u003cstrong\u003eHilton’s GRAMMY Night Commercials\u003c/strong\u003e\u003c/h2\u003e\n\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eOn music’s biggest night, Hilton reinforced its commitment to helping fans stay in the music, unveiling two new commercials as part of the \u003ca href=\"https://stories.hilton.com/releases/forthestay\"\u003e“It Matters Where You Stay” campaign\u003c/a\u003e in creative partnership with the advertising agency Havas Chicago. These creative TV spots highlight Hilton’s deep roots in the music industry, celebrating its role in supporting both fans and artists.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe first commercial, titled “For the Fans,” honors those who are the true heartbeat of music. From sold-out stadium tours to memorable performances, the spot emphasizes that “when you want to stay in the music, it matters where you stay,” and showcases Hilton’s role in providing the ultimate stay experience for music enthusiasts.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"For the Fans | Stay in the Music | Hilton\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/8oNX99U-m98?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eIn the second spot, Hilton continues its tradition of championing emerging artists. This commercial features an intimate concert setting inside \u003ca href=\"https://www.hilton.com/en/hotels/laxavci-conrad-los-angeles/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad Los Angeles\u003c/a\u003e, spotlighting the GRAMMY-winning singer-songwriter Laufey. \u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Laufey | Stay in the Music | Hilton Honors\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/3hQblT74Dyw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eKnown for her jazz-infused melodies and soothing vocals, Laufey has rapidly risen in the music scene, drawing inspiration from a blend of classic and modern influences. To foster the connection between fans and emerging artists, Hilton hosted an intimate Connecting Room Concert with Laufey, ensuring guests are always at the heart of the music they love the most.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Laufey Live Performance | Hilton Connecting Room Concerts\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/AuI_WBnMjCc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003cfigcaption class=\"wp-element-caption\"\u003e\u003cstrong\u003eFull Laufey Hilton Connecting Room Concert \u003c/strong\u003e\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThe \u0026#8220;It Matters Where You Stay\u0026#8221; advertising campaign is inspired by the “Hilton. For the Stay” global platform. Built on the insight that the “Stay,” and being cared for, is the crucial element that can make or break any trip, “Hilton. For the Stay” places the Stay front and center by highlighting the benefits that make guests feel cared for – from amazing service and pet-friendly travel to Hilton Honors perks, including the industry-leading Hilton Honors app.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-cover alignfull has-parallax\"\u003e\u003cspan aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"\u003e\u003c/span\u003e\u003cdiv role=\"img\" class=\"wp-block-cover__image-background wp-image-23747 has-parallax\" style=\"background-position:50% 50%;background-image:url(https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg)\"\u003e\u003c/div\u003e\u003cdiv class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"\u003e\n\u003ch2 class=\"wp-block-heading has-text-align-center\"\u003e\u003cstrong\u003eExclusive Hilton Honors Experiences with Laufey\u0026nbsp;\u003c/strong\u003e\u003c/h2\u003e\n\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eTo help fans “Stay in the Music” beyond the GRAMMYS, through the \u003ca href=\"https://experiences.hiltonhonors.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e platform, Hilton Honors members have access to exclusive once-in-a-lifetime opportunities with Laufey:\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eThe first experience kicks off on April 23, 2024, with Laufey’s sold-out show at the Ryman Auditorium in Nashville. Attendees will enjoy a memorable music-filled getaway, including premium seating, a meet and greet session with Laufey, signed merchandise, and a stay at \u003ca href=\"https://www.hilton.com/en/hotels/bnamoqq-hotel-fraye-nashville-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHotel Fraye Nashville, Curio Collection by Hilton\u003c/a\u003e. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950706\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more.\u003c/li\u003e\n\n\n\n\u003cli\u003eThe excitement continues on May 4, 2024, as Laufey takes the stage at Radio City Music Hall in New York. This package not only offers premium seating and a meet and greet with Laufey, but also includes signed merchandise and a one-night stay at the luxurious \u003ca href=\"https://www.hilton.com/en/hotels/nyccnci-conrad-new-york-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad New York Midtown\u003c/a\u003e, making for an unparalleled experience in the city that never sleeps. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950705\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more.\u003c/li\u003e\n\n\n\n\u003cli\u003eAnother concert brings fans to Los Angeles on August 7, 2024, where members will receive exclusive access to Laufey’s performance, complete with exclusive box seating and signed merchandise, championing the unforgettable musical experiences available to Hilton Honors members. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950704\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more.\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eYour chance to immerse yourself in Laufey’s musical journey is just a few clicks away. Visit \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/showHomePage.action\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e and use your Points to bid on these once-in-a-lifetime experiences. Not a member of Hilton Honors? You can enroll for free \u003ca href=\"https://www.hilton.com/en/hilton-honors/join/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\n\t\t\u003cdiv class=\"block-banner\"\u003e\n\t\t\t\u003cdiv class=\"block-banner__content\"\u003e\n\t\t\t\t\u003ch3 class=\"block-banner__heading h4\"\u003e\n\t\t\t\t\tHilton Honors Power Up Promotion\t\t\t\t\u003c/h3\u003e\n\n\t\t\t\t\t\t\t\t\u003cdiv class=\"block-banner__text\"\u003e\n\t\t\t\t\t\u003cp\u003eWith the new Power Up Promotion, Hilton Honors members can earn 2,500 Bonus Points on all Hilton stays between September 3 and December 31, 2024.\u003c/p\u003e\t\t\t\t\u003c/div\u003e\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u003cdiv class=\"block-banner__cta\"\u003e\n\t\t\t\t\t\t\u003ca href=\"https://www.hiltonhonors.com/en_US/2024-hh3-power-up/landing/%20\" class=\"button is-style-alt\"\u003e\n\t\t\t\t\t\t\tRegister For Free\t\t\t\t\t\t\u003c/a\u003e\n\t\t\t\t\t\u003c/div\u003e\n\t\t\t\t\t\t\t\u003c/div\u003e\n\n\t\t\t\u003cdiv class=\"block-banner__image\"\u003e\n\t\t\t\t\t\t\t\t\u003cimg decoding=\"async\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2024/08/Graduate-Princeton-Lobby-Photo-Credit-Andrew-Frasz_156ccf.jpg?w=1024\"\u003e\n\t\t\t\t\t\t\t\u003c/div\u003e\n\t\t\u003c/div\u003e\n\t\t","protected":false,"blocks":[{"clientId":"7c5a87a7-0542-4359-9949-0e259ac54def","name":"core/paragraph","attributes":{"content":"Since hosting the first-ever GRAMMY Awards at \u003ca href=\"https://www.hilton.com/en/hotels/laxbhhh-the-beverly-hilton/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eThe Beverly Hilton\u003c/a\u003e in 1959, Hilton has been more than just a name in the hotel industry. From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones.","dropCap":false},"innerBlocks":[]},{"clientId":"7f5b60e0-0d1a-4f10-ba49-a26b4d33987f","name":"core/cover","attributes":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","id":23745,"hasParallax":true,"dimRatio":50,"align":"full","layout":{"type":"constrained"},"useFeaturedImage":false,"alt":"","isRepeated":false,"backgroundType":"image","isDark":true,"tagName":"div"},"innerBlocks":[{"clientId":"1f939fe8-7dbf-4355-b1ee-bccf8b821f4a","name":"core/heading","attributes":{"textAlign":"center","content":"\u003cstrong\u003eHilton’s GRAMMY Night Commercials\u003c/strong\u003e","level":2},"innerBlocks":[]}]},{"clientId":"0554e9e3-e5da-4bf8-baad-f7b2831ee32f","name":"core/paragraph","attributes":{"content":"On music’s biggest night, Hilton reinforced its commitment to helping fans stay in the music, unveiling two new commercials as part of the \u003ca href=\"https://stories.hilton.com/releases/forthestay\"\u003e“It Matters Where You Stay” campaign\u003c/a\u003e in creative partnership with the advertising agency Havas Chicago. These creative TV spots highlight Hilton’s deep roots in the music industry, celebrating its role in supporting both fans and artists.","dropCap":false},"innerBlocks":[]},{"clientId":"6cbcb566-59b9-48ab-8af1-bd15e8e7e8ce","name":"core/paragraph","attributes":{"content":"The first commercial, titled “For the Fans,” honors those who are the true heartbeat of music. From sold-out stadium tours to memorable performances, the spot emphasizes that “when you want to stay in the music, it matters where you stay,” and showcases Hilton’s role in providing the ultimate stay experience for music enthusiasts.","dropCap":false},"innerBlocks":[]},{"clientId":"47c1d755-d2ba-4b4f-a96c-6c22a13c1fae","name":"core/embed","attributes":{"url":"https://www.youtube.com/watch?v=8oNX99U-m98","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","image":{"id":23745,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","width":1920,"height":1080},"title":"For the Fans | Stay in the Music | Hilton\n","description":"From before the opener, to after the encore, Hilton helps you stay in the music. Wherever the music takes you, it matters where you stay.\n","uploadDate":"2024-02-03T19:31:44","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"2baec358-35fb-40bc-94d7-809d1b262bf6","name":"core/paragraph","attributes":{"content":"In the second spot, Hilton continues its tradition of championing emerging artists. This commercial features an intimate concert setting inside \u003ca href=\"https://www.hilton.com/en/hotels/laxavci-conrad-los-angeles/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad Los Angeles\u003c/a\u003e, spotlighting the GRAMMY-winning singer-songwriter Laufey. ","dropCap":false},"innerBlocks":[]},{"clientId":"7b0d0f96-f5a6-4979-8c81-e03abfc212d3","name":"core/embed","attributes":{"url":"https://www.youtube.com/watch?v=3hQblT74Dyw","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"0f0f361c-4226-4d78-83f5-714c5a440f2b","name":"core/paragraph","attributes":{"content":"Known for her jazz-infused melodies and soothing vocals, Laufey has rapidly risen in the music scene, drawing inspiration from a blend of classic and modern influences. To foster the connection between fans and emerging artists, Hilton hosted an intimate Connecting Room Concert with Laufey, ensuring guests are always at the heart of the music they love the most.","dropCap":false},"innerBlocks":[]},{"clientId":"ba172405-5c6a-421c-8b3f-428b09faaaaf","name":"core/embed","attributes":{"url":"https://www.youtube.com/watch?v=AuI_WBnMjCc","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","image":{"id":23747,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","width":1920,"height":1080},"title":"Laufey Hilton Connecting Room Concerts\n","description":"Hilton Honors members get exclusive access to once-in-a-lifetime experiences like Hilton's Connecting Room Concert series, featuring GRAMMY™-nominated artist @laufey.\n\nWhen you want to stay closer to the artists you love, it matters where you stay. \n#HiltonForTheStay #GRAMMYs™ #ConnectingRoomConcert ","uploadDate":"2024-02-04T19:44:32","caption":"\u003cstrong\u003eFull Laufey Hilton Connecting Room Concert \u003c/strong\u003e","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"3c995337-c648-4104-9408-0e2df43f3317","name":"core/paragraph","attributes":{"content":"The \"It Matters Where You Stay\" advertising campaign is inspired by the “Hilton. For the Stay” global platform. Built on the insight that the “Stay,” and being cared for, is the crucial element that can make or break any trip, “Hilton. For the Stay” places the Stay front and center by highlighting the benefits that make guests feel cared for – from amazing service and pet-friendly travel to Hilton Honors perks, including the industry-leading Hilton Honors app.","dropCap":false},"innerBlocks":[]},{"clientId":"765ce82b-7c47-4133-91c3-1e158fbaf98e","name":"core/cover","attributes":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","id":23747,"hasParallax":true,"dimRatio":50,"align":"full","layout":{"type":"constrained"},"useFeaturedImage":false,"alt":"","isRepeated":false,"backgroundType":"image","isDark":true,"tagName":"div"},"innerBlocks":[{"clientId":"aa586ad3-25b5-4f0e-abc7-a2bc2c724478","name":"core/heading","attributes":{"textAlign":"center","content":"\u003cstrong\u003eExclusive Hilton Honors Experiences with Laufey\u0026nbsp;\u003c/strong\u003e","level":2},"innerBlocks":[]}]},{"clientId":"bf67f0ef-6e8c-44c0-8cba-ce667ec2dc0e","name":"core/paragraph","attributes":{"content":"To help fans “Stay in the Music” beyond the GRAMMYS, through the \u003ca href=\"https://experiences.hiltonhonors.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e platform, Hilton Honors members have access to exclusive once-in-a-lifetime opportunities with Laufey:\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"f48a9b75-249f-4edb-9026-ae2421e318e9","name":"core/list","attributes":{"ordered":false,"values":""},"innerBlocks":[{"clientId":"9d5e847a-abde-4778-a70b-c769b7a1aa37","name":"core/list-item","attributes":{"content":"The first experience kicks off on April 23, 2024, with Laufey’s sold-out show at the Ryman Auditorium in Nashville. Attendees will enjoy a memorable music-filled getaway, including premium seating, a meet and greet session with Laufey, signed merchandise, and a stay at \u003ca href=\"https://www.hilton.com/en/hotels/bnamoqq-hotel-fraye-nashville-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHotel Fraye Nashville, Curio Collection by Hilton\u003c/a\u003e. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950706\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more."},"innerBlocks":[]},{"clientId":"f1e32642-8e95-4377-a388-5d5f4fcd312c","name":"core/list-item","attributes":{"content":"The excitement continues on May 4, 2024, as Laufey takes the stage at Radio City Music Hall in New York. This package not only offers premium seating and a meet and greet with Laufey, but also includes signed merchandise and a one-night stay at the luxurious \u003ca href=\"https://www.hilton.com/en/hotels/nyccnci-conrad-new-york-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad New York Midtown\u003c/a\u003e, making for an unparalleled experience in the city that never sleeps. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950705\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more."},"innerBlocks":[]},{"clientId":"0b3d882e-9ad8-479c-a3a4-e48062fef040","name":"core/list-item","attributes":{"content":"Another concert brings fans to Los Angeles on August 7, 2024, where members will receive exclusive access to Laufey’s performance, complete with exclusive box seating and signed merchandise, championing the unforgettable musical experiences available to Hilton Honors members. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950704\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more."},"innerBlocks":[]}]},{"clientId":"cc7d5d3c-175f-43f8-8f99-a9aca3d1b79b","name":"core/paragraph","attributes":{"content":"Your chance to immerse yourself in Laufey’s musical journey is just a few clicks away. Visit \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/showHomePage.action\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e and use your Points to bid on these once-in-a-lifetime experiences. Not a member of Hilton Honors? You can enroll for free \u003ca href=\"https://www.hilton.com/en/hilton-honors/join/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e.","dropCap":false},"innerBlocks":[]},{"clientId":"562b0c2a-0052-48e0-877e-9d274ffeed8b","name":"corpnews-blocks/downloadable-assets","attributes":{"files":[{"id":23745,"filename":"Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","icon":"https://stories-editor.hilton.com/wp-includes/images/media/default.png","type":"image","sizes":{"thumbnail":{"height":"150","width":"150","url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=150\u0026h=150\u0026crop=1","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=300","orientation":"landscape"},"large":{"height":576,"width":1024,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=1024","orientation":"landscape"},"full":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","height":1080,"width":1920,"orientation":"landscape"}},"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg"},{"id":23747,"filename":"Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","icon":"https://stories-editor.hilton.com/wp-includes/images/media/default.png","type":"image","sizes":{"thumbnail":{"height":"150","width":"150","url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=150\u0026h=150\u0026crop=1","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=300","orientation":"landscape"},"large":{"height":576,"width":1024,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1024","orientation":"landscape"},"full":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","height":1080,"width":1920,"orientation":"landscape"}},"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg"},{"id":23746,"filename":"Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg","icon":"https://stories-editor.hilton.com/wp-includes/images/media/default.png","type":"image","sizes":{"thumbnail":{"height":"150","width":"150","url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg?w=150\u0026h=150\u0026crop=1","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg?w=300","orientation":"landscape"},"large":{"height":576,"width":1024,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg?w=1024","orientation":"landscape"},"full":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg","height":1080,"width":1920,"orientation":"landscape"}},"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg"}]},"innerBlocks":[]},{"clientId":"9c57f3a1-1752-4482-b0ec-831f5c982712","name":"corpnews-blocks/banner","attributes":{"heading":"Hilton Honors Power Up Promotion","text":"\u003cp\u003eWith the new Power Up Promotion, Hilton Honors members can earn 2,500 Bonus Points on all Hilton stays between September 3 and December 31, 2024.\u003c/p\u003e","bgMediaID":28242,"bgMediaURL":"https://stories-editor.hilton.com/wp-content/uploads/2024/08/Graduate-Princeton-Lobby-Photo-Credit-Andrew-Frasz_156ccf.jpg","ctaEnabled":true,"ctaURL":"https://www.hiltonhonors.com/en_US/2024-hh3-power-up/landing/ ","ctaButtonText":"Register For Free"},"innerBlocks":[]}]},"excerpt":{"rendered":"Since hosting the first-ever GRAMMY Awards at The Beverly Hilton in 1959, Hilton has been more than just a name in the hotel industry. From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones. On music’s biggest night, Hilton reinforced its 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From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-cover alignfull has-parallax\"\u003e\u003cspan aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"\u003e\u003c/span\u003e\u003cdiv role=\"img\" class=\"wp-block-cover__image-background wp-image-23745 has-parallax\" style=\"background-position:50% 50%;background-image:url(https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg)\"\u003e\u003c/div\u003e\u003cdiv class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"\u003e\n\u003ch2 class=\"wp-block-heading has-text-align-center\"\u003e\u003cstrong\u003eHilton’s GRAMMY Night Commercials\u003c/strong\u003e\u003c/h2\u003e\n\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eOn music’s biggest night, Hilton reinforced its commitment to helping fans stay in the music, unveiling two new commercials as part of the \u003ca href=\"https://stories.hilton.com/releases/forthestay\"\u003e“It Matters Where You Stay” campaign\u003c/a\u003e in creative partnership with the advertising agency Havas Chicago. These creative TV spots highlight Hilton’s deep roots in the music industry, celebrating its role in supporting both fans and artists.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe first commercial, titled “For the Fans,” honors those who are the true heartbeat of music. From sold-out stadium tours to memorable performances, the spot emphasizes that “when you want to stay in the music, it matters where you stay,” and showcases Hilton’s role in providing the ultimate stay experience for music enthusiasts.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"For the Fans | Stay in the Music | Hilton\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/8oNX99U-m98?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eIn the second spot, Hilton continues its tradition of championing emerging artists. This commercial features an intimate concert setting inside \u003ca href=\"https://www.hilton.com/en/hotels/laxavci-conrad-los-angeles/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad Los Angeles\u003c/a\u003e, spotlighting the GRAMMY-winning singer-songwriter Laufey. \u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Laufey | Stay in the Music | Hilton Honors\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/3hQblT74Dyw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eKnown for her jazz-infused melodies and soothing vocals, Laufey has rapidly risen in the music scene, drawing inspiration from a blend of classic and modern influences. To foster the connection between fans and emerging artists, Hilton hosted an intimate Connecting Room Concert with Laufey, ensuring guests are always at the heart of the music they love the most.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Laufey Live Performance | Hilton Connecting Room Concerts\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/AuI_WBnMjCc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003cfigcaption class=\"wp-element-caption\"\u003e\u003cstrong\u003eFull Laufey Hilton Connecting Room Concert \u003c/strong\u003e\u003c/figcaption\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThe \u0026#8220;It Matters Where You Stay\u0026#8221; advertising campaign is inspired by the “Hilton. For the Stay” global platform. Built on the insight that the “Stay,” and being cared for, is the crucial element that can make or break any trip, “Hilton. For the Stay” places the Stay front and center by highlighting the benefits that make guests feel cared for – from amazing service and pet-friendly travel to Hilton Honors perks, including the industry-leading Hilton Honors app.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-cover alignfull has-parallax\"\u003e\u003cspan aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"\u003e\u003c/span\u003e\u003cdiv role=\"img\" class=\"wp-block-cover__image-background wp-image-23747 has-parallax\" style=\"background-position:50% 50%;background-image:url(https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg)\"\u003e\u003c/div\u003e\u003cdiv class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"\u003e\n\u003ch2 class=\"wp-block-heading has-text-align-center\"\u003e\u003cstrong\u003eExclusive Hilton Honors Experiences with Laufey\u0026nbsp;\u003c/strong\u003e\u003c/h2\u003e\n\u003c/div\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eTo help fans “Stay in the Music” beyond the GRAMMYS, through the \u003ca href=\"https://experiences.hiltonhonors.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e platform, Hilton Honors members have access to exclusive once-in-a-lifetime opportunities with Laufey:\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eThe first experience kicks off on April 23, 2024, with Laufey’s sold-out show at the Ryman Auditorium in Nashville. Attendees will enjoy a memorable music-filled getaway, including premium seating, a meet and greet session with Laufey, signed merchandise, and a stay at \u003ca href=\"https://www.hilton.com/en/hotels/bnamoqq-hotel-fraye-nashville-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHotel Fraye Nashville, Curio Collection by Hilton\u003c/a\u003e. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950706\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more.\u003c/li\u003e\n\n\n\n\u003cli\u003eThe excitement continues on May 4, 2024, as Laufey takes the stage at Radio City Music Hall in New York. This package not only offers premium seating and a meet and greet with Laufey, but also includes signed merchandise and a one-night stay at the luxurious \u003ca href=\"https://www.hilton.com/en/hotels/nyccnci-conrad-new-york-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad New York Midtown\u003c/a\u003e, making for an unparalleled experience in the city that never sleeps. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950705\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more.\u003c/li\u003e\n\n\n\n\u003cli\u003eAnother concert brings fans to Los Angeles on August 7, 2024, where members will receive exclusive access to Laufey’s performance, complete with exclusive box seating and signed merchandise, championing the unforgettable musical experiences available to Hilton Honors members. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950704\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more.\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eYour chance to immerse yourself in Laufey’s musical journey is just a few clicks away. Visit \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/showHomePage.action\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e and use your Points to bid on these once-in-a-lifetime experiences. Not a member of Hilton Honors? You can enroll for free \u003ca href=\"https://www.hilton.com/en/hilton-honors/join/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\n\t\t\u003cdiv class=\"block-banner\"\u003e\n\t\t\t\u003cdiv class=\"block-banner__content\"\u003e\n\t\t\t\t\u003ch3 class=\"block-banner__heading h4\"\u003e\n\t\t\t\t\tHilton Honors Power Up Promotion\t\t\t\t\u003c/h3\u003e\n\n\t\t\t\t\t\t\t\t\u003cdiv class=\"block-banner__text\"\u003e\n\t\t\t\t\t\u003cp\u003eWith the new Power Up Promotion, Hilton Honors members can earn 2,500 Bonus Points on all Hilton stays between September 3 and December 31, 2024.\u003c/p\u003e\t\t\t\t\u003c/div\u003e\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u003cdiv class=\"block-banner__cta\"\u003e\n\t\t\t\t\t\t\u003ca href=\"https://www.hiltonhonors.com/en_US/2024-hh3-power-up/landing/%20\" class=\"button is-style-alt\"\u003e\n\t\t\t\t\t\t\tRegister For Free\t\t\t\t\t\t\u003c/a\u003e\n\t\t\t\t\t\u003c/div\u003e\n\t\t\t\t\t\t\t\u003c/div\u003e\n\n\t\t\t\u003cdiv class=\"block-banner__image\"\u003e\n\t\t\t\t\t\t\t\t\u003cimg decoding=\"async\" src=\"https://stories-editor.hilton.com/wp-content/uploads/2024/08/Graduate-Princeton-Lobby-Photo-Credit-Andrew-Frasz_156ccf.jpg?w=1024\"\u003e\n\t\t\t\t\t\t\t\u003c/div\u003e\n\t\t\u003c/div\u003e\n\t\t","protected":false,"blocks":[{"clientId":"7c5a87a7-0542-4359-9949-0e259ac54def","name":"core/paragraph","attributes":{"content":"Since hosting the first-ever GRAMMY Awards at \u003ca href=\"https://www.hilton.com/en/hotels/laxbhhh-the-beverly-hilton/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eThe Beverly Hilton\u003c/a\u003e in 1959, Hilton has been more than just a name in the hotel industry. From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones.","dropCap":false},"innerBlocks":[]},{"clientId":"7f5b60e0-0d1a-4f10-ba49-a26b4d33987f","name":"core/cover","attributes":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","id":23745,"hasParallax":true,"dimRatio":50,"align":"full","layout":{"type":"constrained"},"useFeaturedImage":false,"alt":"","isRepeated":false,"backgroundType":"image","isDark":true,"tagName":"div"},"innerBlocks":[{"clientId":"1f939fe8-7dbf-4355-b1ee-bccf8b821f4a","name":"core/heading","attributes":{"textAlign":"center","content":"\u003cstrong\u003eHilton’s GRAMMY Night Commercials\u003c/strong\u003e","level":2},"innerBlocks":[]}]},{"clientId":"0554e9e3-e5da-4bf8-baad-f7b2831ee32f","name":"core/paragraph","attributes":{"content":"On music’s biggest night, Hilton reinforced its commitment to helping fans stay in the music, unveiling two new commercials as part of the \u003ca href=\"https://stories.hilton.com/releases/forthestay\"\u003e“It Matters Where You Stay” campaign\u003c/a\u003e in creative partnership with the advertising agency Havas Chicago. These creative TV spots highlight Hilton’s deep roots in the music industry, celebrating its role in supporting both fans and artists.","dropCap":false},"innerBlocks":[]},{"clientId":"6cbcb566-59b9-48ab-8af1-bd15e8e7e8ce","name":"core/paragraph","attributes":{"content":"The first commercial, titled “For the Fans,” honors those who are the true heartbeat of music. From sold-out stadium tours to memorable performances, the spot emphasizes that “when you want to stay in the music, it matters where you stay,” and showcases Hilton’s role in providing the ultimate stay experience for music enthusiasts.","dropCap":false},"innerBlocks":[]},{"clientId":"47c1d755-d2ba-4b4f-a96c-6c22a13c1fae","name":"core/embed","attributes":{"url":"https://www.youtube.com/watch?v=8oNX99U-m98","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","image":{"id":23745,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","width":1920,"height":1080},"title":"For the Fans | Stay in the Music | Hilton\n","description":"From before the opener, to after the encore, Hilton helps you stay in the music. Wherever the music takes you, it matters where you stay.\n","uploadDate":"2024-02-03T19:31:44","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"2baec358-35fb-40bc-94d7-809d1b262bf6","name":"core/paragraph","attributes":{"content":"In the second spot, Hilton continues its tradition of championing emerging artists. This commercial features an intimate concert setting inside \u003ca href=\"https://www.hilton.com/en/hotels/laxavci-conrad-los-angeles/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad Los Angeles\u003c/a\u003e, spotlighting the GRAMMY-winning singer-songwriter Laufey. ","dropCap":false},"innerBlocks":[]},{"clientId":"7b0d0f96-f5a6-4979-8c81-e03abfc212d3","name":"core/embed","attributes":{"url":"https://www.youtube.com/watch?v=3hQblT74Dyw","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"0f0f361c-4226-4d78-83f5-714c5a440f2b","name":"core/paragraph","attributes":{"content":"Known for her jazz-infused melodies and soothing vocals, Laufey has rapidly risen in the music scene, drawing inspiration from a blend of classic and modern influences. To foster the connection between fans and emerging artists, Hilton hosted an intimate Connecting Room Concert with Laufey, ensuring guests are always at the heart of the music they love the most.","dropCap":false},"innerBlocks":[]},{"clientId":"ba172405-5c6a-421c-8b3f-428b09faaaaf","name":"core/embed","attributes":{"url":"https://www.youtube.com/watch?v=AuI_WBnMjCc","type":"video","providerNameSlug":"youtube","responsive":true,"className":"wp-embed-aspect-16-9 wp-has-aspect-ratio","image":{"id":23747,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","width":1920,"height":1080},"title":"Laufey Hilton Connecting Room Concerts\n","description":"Hilton Honors members get exclusive access to once-in-a-lifetime experiences like Hilton's Connecting Room Concert series, featuring GRAMMY™-nominated artist @laufey.\n\nWhen you want to stay closer to the artists you love, it matters where you stay. \n#HiltonForTheStay #GRAMMYs™ #ConnectingRoomConcert ","uploadDate":"2024-02-04T19:44:32","caption":"\u003cstrong\u003eFull Laufey Hilton Connecting Room Concert \u003c/strong\u003e","allowResponsive":true,"previewable":true},"innerBlocks":[]},{"clientId":"3c995337-c648-4104-9408-0e2df43f3317","name":"core/paragraph","attributes":{"content":"The \"It Matters Where You Stay\" advertising campaign is inspired by the “Hilton. For the Stay” global platform. Built on the insight that the “Stay,” and being cared for, is the crucial element that can make or break any trip, “Hilton. For the Stay” places the Stay front and center by highlighting the benefits that make guests feel cared for – from amazing service and pet-friendly travel to Hilton Honors perks, including the industry-leading Hilton Honors app.","dropCap":false},"innerBlocks":[]},{"clientId":"765ce82b-7c47-4133-91c3-1e158fbaf98e","name":"core/cover","attributes":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","id":23747,"hasParallax":true,"dimRatio":50,"align":"full","layout":{"type":"constrained"},"useFeaturedImage":false,"alt":"","isRepeated":false,"backgroundType":"image","isDark":true,"tagName":"div"},"innerBlocks":[{"clientId":"aa586ad3-25b5-4f0e-abc7-a2bc2c724478","name":"core/heading","attributes":{"textAlign":"center","content":"\u003cstrong\u003eExclusive Hilton Honors Experiences with Laufey\u0026nbsp;\u003c/strong\u003e","level":2},"innerBlocks":[]}]},{"clientId":"bf67f0ef-6e8c-44c0-8cba-ce667ec2dc0e","name":"core/paragraph","attributes":{"content":"To help fans “Stay in the Music” beyond the GRAMMYS, through the \u003ca href=\"https://experiences.hiltonhonors.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e platform, Hilton Honors members have access to exclusive once-in-a-lifetime opportunities with Laufey:\u0026nbsp;","dropCap":false},"innerBlocks":[]},{"clientId":"f48a9b75-249f-4edb-9026-ae2421e318e9","name":"core/list","attributes":{"ordered":false,"values":""},"innerBlocks":[{"clientId":"9d5e847a-abde-4778-a70b-c769b7a1aa37","name":"core/list-item","attributes":{"content":"The first experience kicks off on April 23, 2024, with Laufey’s sold-out show at the Ryman Auditorium in Nashville. Attendees will enjoy a memorable music-filled getaway, including premium seating, a meet and greet session with Laufey, signed merchandise, and a stay at \u003ca href=\"https://www.hilton.com/en/hotels/bnamoqq-hotel-fraye-nashville-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHotel Fraye Nashville, Curio Collection by Hilton\u003c/a\u003e. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950706\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more."},"innerBlocks":[]},{"clientId":"f1e32642-8e95-4377-a388-5d5f4fcd312c","name":"core/list-item","attributes":{"content":"The excitement continues on May 4, 2024, as Laufey takes the stage at Radio City Music Hall in New York. This package not only offers premium seating and a meet and greet with Laufey, but also includes signed merchandise and a one-night stay at the luxurious \u003ca href=\"https://www.hilton.com/en/hotels/nyccnci-conrad-new-york-midtown/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eConrad New York Midtown\u003c/a\u003e, making for an unparalleled experience in the city that never sleeps. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950705\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more."},"innerBlocks":[]},{"clientId":"0b3d882e-9ad8-479c-a3a4-e48062fef040","name":"core/list-item","attributes":{"content":"Another concert brings fans to Los Angeles on August 7, 2024, where members will receive exclusive access to Laufey’s performance, complete with exclusive box seating and signed merchandise, championing the unforgettable musical experiences available to Hilton Honors members. Click \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/auctionDisplay.action?sid=1101241\u0026amp;auctionId=4950704\u0026amp;isynsharedsession=mr-TsXkc0fded2tOxSDJUHg7bOGJJDAhnWZO8JH3ErREdaSACl02r4aCDzYhNvUm\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e to learn more."},"innerBlocks":[]}]},{"clientId":"cc7d5d3c-175f-43f8-8f99-a9aca3d1b79b","name":"core/paragraph","attributes":{"content":"Your chance to immerse yourself in Laufey’s musical journey is just a few clicks away. Visit \u003ca href=\"https://experiences.hiltonhonors.com/iSynApp/showHomePage.action\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHilton Honors Experiences\u003c/a\u003e and use your Points to bid on these once-in-a-lifetime experiences. Not a member of Hilton Honors? You can enroll for free \u003ca href=\"https://www.hilton.com/en/hilton-honors/join/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehere\u003c/a\u003e.","dropCap":false},"innerBlocks":[]},{"clientId":"562b0c2a-0052-48e0-877e-9d274ffeed8b","name":"corpnews-blocks/downloadable-assets","attributes":{"files":[{"id":23745,"filename":"Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","icon":"https://stories-editor.hilton.com/wp-includes/images/media/default.png","type":"image","sizes":{"thumbnail":{"height":"150","width":"150","url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=150\u0026h=150\u0026crop=1","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=300","orientation":"landscape"},"large":{"height":576,"width":1024,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg?w=1024","orientation":"landscape"},"full":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg","height":1080,"width":1920,"orientation":"landscape"}},"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-For-the-Fans-Stay-In-The-Music.jpg"},{"id":23747,"filename":"Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","icon":"https://stories-editor.hilton.com/wp-includes/images/media/default.png","type":"image","sizes":{"thumbnail":{"height":"150","width":"150","url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=150\u0026h=150\u0026crop=1","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=300","orientation":"landscape"},"large":{"height":576,"width":1024,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg?w=1024","orientation":"landscape"},"full":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg","height":1080,"width":1920,"orientation":"landscape"}},"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-2.jpg"},{"id":23746,"filename":"Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg","icon":"https://stories-editor.hilton.com/wp-includes/images/media/default.png","type":"image","sizes":{"thumbnail":{"height":"150","width":"150","url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg?w=150\u0026h=150\u0026crop=1","orientation":"landscape"},"medium":{"height":169,"width":300,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg?w=300","orientation":"landscape"},"large":{"height":576,"width":1024,"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg?w=1024","orientation":"landscape"},"full":{"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg","height":1080,"width":1920,"orientation":"landscape"}},"url":"https://stories-editor.hilton.com/wp-content/uploads/2024/02/Hilton-x-GRAMMYs-2024-Connecting-Room-Concert-Laufey-1.jpg"}]},"innerBlocks":[]},{"clientId":"9c57f3a1-1752-4482-b0ec-831f5c982712","name":"corpnews-blocks/banner","attributes":{"heading":"Hilton Honors Power Up Promotion","text":"\u003cp\u003eWith the new Power Up Promotion, Hilton Honors members can earn 2,500 Bonus Points on all Hilton stays between September 3 and December 31, 2024.\u003c/p\u003e","bgMediaID":28242,"bgMediaURL":"https://stories-editor.hilton.com/wp-content/uploads/2024/08/Graduate-Princeton-Lobby-Photo-Credit-Andrew-Frasz_156ccf.jpg","ctaEnabled":true,"ctaURL":"https://www.hiltonhonors.com/en_US/2024-hh3-power-up/landing/ ","ctaButtonText":"Register For Free"},"innerBlocks":[]}]},"excerpt":{"rendered":"Since hosting the first-ever GRAMMY Awards at The Beverly Hilton in 1959, Hilton has been more than just a name in the hotel industry. From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones. On music’s biggest night, Hilton reinforced its 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Members also have access to contactless technology exclusively through the industry-leading \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/p/hilton-honors-mobile-app/\"\u003e\u003cspan class=\"s8\"\u003eHilton Honors app,\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"s5\"\u003e where members can check in, choose and access their room using Digital Key. Hilton Honors offers \u003c/span\u003e\u003cspan class=\"s5\"\u003emore than \u003c/span\u003e\u003cspan class=\"s5\"\u003e200\u003c/span\u003e\u003cspan class=\"s5\"\u003e million \u003c/span\u003e\u003cspan class=\"s5\"\u003emembers hundreds of ways to earn and redeem Points, including with select \u003c/span\u003e\u003ca href=\"https://www.hilton.com/en/hilton-honors/credit-cards/\"\u003e\u003cspan class=\"s8\"\u003eco-branded credit cards\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"s5\"\u003e. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to \u003c/span\u003e\u003cspan class=\"s5\"\u003ejoin\u003c/span\u003e\u003cspan class=\"s5\"\u003e and travelers can enroll online at \u003c/span\u003e\u003ca href=\"http://www.hiltonhonors.com/\"\u003e\u003cspan class=\"s8\"\u003ehiltonhonors.com\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"s5\"\u003e. Learn more about Hilton Honors at \u003c/span\u003e\u003ca href=\"http://stories.hilton.com/hiltonhonors\"\u003e\u003cspan class=\"s8\"\u003estories.hilton.com/\u003c/span\u003e\u003cspan class=\"s8\"\u003ehiltonhonors\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"s5\"\u003e, and follow Hilton Honors on \u003c/span\u003e\u003ca href=\"https://www.facebook.com/HiltonHonors/\"\u003e\u003cspan class=\"s8\"\u003eFacebook\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"s5\"\u003e,\u003c/span\u003e \u003ca href=\"https://x.com/HiltonHonors\"\u003e\u003cspan class=\"s9\"\u003eX\u003c/span\u003e\u003c/a\u003e \u003cspan class=\"s5\"\u003eand \u003c/span\u003e\u003ca href=\"https://www.instagram.com/hiltonhonors/?hl=en\"\u003e\u003cspan class=\"s8\"\u003eInstagram\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"s5\"\u003e. \u003c/span\u003e\u003c/p\u003e","link":"https://stories.hilton.com/brands/hilton-honors","name":"Hilton Honors","slug":"hilton-honors","taxonomy":"brand","parent":0,"meta":{"logo_id":123,"alt_logo_id":null,"hide_on_homepage":true,"homepage_url":"","image_id":297,"brand_color":"#009cde","featured_posts":[0],"menu_id":35,"featured_media":[0]}}],"type":"story"},"bootstrap":{"site":{"name":"Stories From Hilton","description":"News from Hilton"},"menus":{"primary":[{"ID":249,"post_title":"Trends","title":"Trends","url":"/latest/","target":"","attr_title":"","description":"All Stories","classes":[""],"xfn":"","menu_order":1,"children":[{"ID":273,"post_title":"Topics","title":"Topics","url":"","target":"","attr_title":"","description":"","classes":[""],"xfn":"","menu_order":2,"children":[{"ID":19303,"post_title":"","title":"Brand Spotlight","url":"https://stories.hilton.com/category/brand-spotlight","target":"","attr_title":"","description":"","classes":[""],"xfn":"","menu_order":3,"children":[]},{"ID":6353,"post_title":"","title":"Business Travel","url":"https://stories.hilton.com/category/business-travel","target":"","attr_title":"","description":"","classes":[""],"xfn":"","menu_order":4,"children":[]},{"ID":6354,"post_title":"","title":"Destination Spotlight","url":"https://stories.hilton.com/category/destination-spotlight","target":"","attr_title":"","description":"","classes":[""],"xfn":"","menu_order":5,"children":[]},{"ID":6355,"post_title":"","title":"Food \u0026 Beverage","url":"https://stories.hilton.com/category/food-beverage","target":"","attr_title":"","description":"","classes":[""],"xfn":"","menu_order":6,"children":[]},{"ID":24072,"post_title":"","title":"Hilton. 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