Navigating the Social Media Landscape: Strategies for Effective Content Discovery

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<h2></h2> </div> </div> </div> </div> </div> </section> <div class="container"> <div class="row"> <main class="col-12 col-md-8 article__main"> <section class="article__share article__share--top"> <p> <span class="article__share__title">Share</span> <a href="http://www.twitter.com/share?url=https%3A%2F%2Fwww.redbeemedia.com%2Fblog%2Fnavigating-the-social-media-landscape-strategies-for-effective-content-discovery" target="_blank" class="article__share__icon article__share__icon--twitter"><span class="sr-only">Twitter</span></a> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.redbeemedia.com%2Fblog%2Fnavigating-the-social-media-landscape-strategies-for-effective-content-discovery" target="_blank" class="article__share__icon article__share__icon--linkedin"><span class="sr-only">Linkedin</span></a> </p> </section> <main class="article-text"> <section class="article-text__introduction typography"> <div class="container"> <div class="row"> <div class="col-12"> <div class="contentarea"> <div class="contentarea__copy"> <p> </p> <p><strong>By Eric Siner Jr., Marketing Manager, Red Bee Media</strong></p> <p><img fetchpriority="high" decoding="async" class="wp-image-34474 size-full alignleft" src="https://www.redbeemedia.com/app/uploads/2024/05/my-headshot-with-background.jpg" alt="" width="250" height="235" srcset="https://www.redbeemedia.com/app/uploads/2024/05/my-headshot-with-background.jpg 250w, https://www.redbeemedia.com/app/uploads/2024/05/my-headshot-with-background-5x5.jpg 5w, https://www.redbeemedia.com/app/uploads/2024/05/my-headshot-with-background-150x141.jpg 150w" sizes="(max-width: 250px) 100vw, 250px" /></p> <p><span data-contrast="auto">Content Discovery has become vital in the dynamic landscape of social media, where an abundance of information continuously surfaces on the screens of our computers, TVs and mobile devices. </span></p> <p><span data-contrast="auto">As hashtags, shares, and viral trends appear daily in timelines on Instagram, TikTok, Facebook</span><span data-contrast="auto"> and </span> <span data-contrast="auto">other </span><span data-contrast="auto"> countless </span><span data-contrast="auto"> social media</span><span data-contrast="auto"> platforms</span><span data-contrast="auto">, increasingly more time is </span><span data-contrast="auto">being </span><span data-contrast="auto">spent scrolling through feeds daily. </span></p> <p><span data-contrast="auto">Navigating through an overload of digital content has become thrilling and overwhelming </span><span data-contrast="auto">for platform operators and consumers across the globe.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">The evolution of social media has not only changed </span><span data-contrast="auto">the wa</span><span data-contrast="auto">y </span><span data-contrast="auto"> we connect and communicate with our network</span><span data-contrast="auto">,</span> <span data-contrast="auto">but </span><span data-contrast="auto">it has also transformed how we discover and engage with the content that surfaces while we are occupied with our beloved social media apps. </span></p> <p><span data-contrast="auto">From the hottest trends to niche interests, Content Discovery in the social media era provides user</span><span data-contrast="auto">s</span><span data-contrast="auto"> with a compelling journey through the world of digital expression, offering a plethora of information to engage with</span><span data-contrast="auto">in a diverse digital landscape.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><strong> </strong></p> <p> </p> </div> </div> </div> </div> </div> </section> </main> <main class="article-text"> <section class="article-text__introduction typography"> <div class="container"> <div class="row"> <div class="col-12"> <div class="contentarea"> <div class="contentarea__copy"> <p><strong>The Evolution of Content Discovery on Social Media</strong></p> <p><span data-contrast="auto">According to </span><a href="https://backlinko.com/social-media-users"><span data-contrast="none">Backlinko</span></a><span data-contrast="auto">, more than 4.95 billion people across the nation currently use social media, which is an increase of 2.7 billion users since 2015. During this time, those involved in social media have witnessed a major transition of Content Discovery across social media services. Users have experienced this evolution in real time. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Chronologically ordered content, such as posts of their favorite movies and TV series, dominated the early days of social media feeds. This approach offered content with minimal accounting for user preference. With the emergence of algorithms, platforms have leveraged user engagement to curate and prioritize </span><span data-contrast="auto">the </span><span data-contrast="auto">content based on what th</span><span data-contrast="auto">e</span><span data-contrast="auto"> users see and </span><span data-contrast="auto">how they </span><span data-contrast="auto">interact with </span><span data-contrast="auto">the content </span><span data-contrast="auto">on their timelines.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">The development of </span><span data-contrast="auto"> more personalized recommendations further refined Content Discovery in social media feeds, with platforms using machine learning to analyze user behavior and preferences. Machine learning and user engagement within social media platforms ha</span><span data-contrast="auto">ve</span><span data-contrast="auto"> led to a more tailored user experience by presenting users with </span><span data-contrast="auto">customized</span> <span data-contrast="auto">content</span><span data-contrast="auto">. Additionally, the combination of various features, such as hashtags, trending </span><span data-contrast="auto">audios</span><span data-contrast="auto">, and </span><span data-contrast="auto">“E</span><span data-contrast="auto">xplore </span><span data-contrast="auto">P</span><span data-contrast="auto">ages,” has simplified the process for users to find a wealth of content and discover new trends.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p> </p> <p><img decoding="async" class="alignnone wp-image-34476 " src="https://www.redbeemedia.com/app/uploads/2024/05/Blog-post-logo-300x157.jpg" alt="" width="1305" height="683" srcset="https://www.redbeemedia.com/app/uploads/2024/05/Blog-post-logo-300x157.jpg 300w, https://www.redbeemedia.com/app/uploads/2024/05/Blog-post-logo-1024x535.jpg 1024w, https://www.redbeemedia.com/app/uploads/2024/05/Blog-post-logo-768x401.jpg 768w, https://www.redbeemedia.com/app/uploads/2024/05/Blog-post-logo-5x3.jpg 5w, https://www.redbeemedia.com/app/uploads/2024/05/Blog-post-logo-150x78.jpg 150w, https://www.redbeemedia.com/app/uploads/2024/05/Blog-post-logo.jpg 1200w" sizes="(max-width: 1305px) 100vw, 1305px" /></p> </div> </div> </div> </div> </div> </section> </main> <main class="article-text"> <section class="article-text__introduction typography"> <div class="container"> <div class="row"> <div class="col-12"> <div class="contentarea"> <div class="contentarea__copy"> <p> </p> <p> </p> <p><strong>Challenges in Content Discovery on Social Media</strong></p> <p><img decoding="async" class="wp-image-34478 size-full alignleft" src="https://www.redbeemedia.com/app/uploads/2024/05/challenge.jpg" alt="" width="300" height="228" srcset="https://www.redbeemedia.com/app/uploads/2024/05/challenge.jpg 300w, https://www.redbeemedia.com/app/uploads/2024/05/challenge-5x4.jpg 5w, https://www.redbeemedia.com/app/uploads/2024/05/challenge-150x114.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p><span data-contrast="auto">While technological advancements and user engagement have contributed to the evolution of social media, side effects have emerged that businesses must consider as well. Brands regularly encounter issues with visibility caused by regular algorithmic changes that disrupt the organic reach </span> <span data-contrast="auto">companies </span><span data-contrast="auto">have continuously relied upon. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">According to </span><a href="https://www.linkedin.com/pulse/navigating-latest-social-media-algorithm-changes-socialistics/"><span data-contrast="none">Socialistics</span></a><span data-contrast="auto">, monitoring valuable data, which may be overlooked by businesses, can help combat the changes in algorithms by providing companies with a deeper look into what types of content their audiences prefer most. </span><span data-contrast="auto">This can be explored through social media statistics, which offer insights about audiences, their interests, and preferred content choices.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Content oversaturation is another challenge brand</span><span data-contrast="auto">s</span><span data-contrast="auto"> face, as the amount of information available on social media can reduce the effectiveness of individual voices. According to the </span><a href="https://www.forbes.com/sites/theyec/2022/02/22/social-media-content-overload-what-it-is-and-how-to-deal-with-it/?sh=c3711ed21bcc"><span data-contrast="none">Forbes</span></a><span data-contrast="auto"> article “Social Media Content Overload: What It Is And How To Deal With It,” strategies listed to help combat content oversaturation include knowing your competitors and </span><span data-contrast="auto">do</span><span data-contrast="auto">ing</span><span data-contrast="auto"> certain things better, </span><span data-contrast="auto">like </span><span data-contrast="auto">working with an updated content strategy, understanding your audience’s pain points and leveraging the power of creativity.  </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Businesses must continue to seek unique ways to stand out despite the noise to appease </span><span data-contrast="auto">the </span><span data-contrast="auto">brief attention spans of users. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> </div> </div> </div> </div> </section> </main> <main class="article-text"> <section class="article-text__introduction typography"> <div class="container"> <div class="row"> <div class="col-12"> <div class="contentarea"> <div class="contentarea__copy"> <p> </p> <p><strong>Trends in Content Discovery on Social Media</strong></p> <p><img loading="lazy" decoding="async" class="wp-image-34477 size-full alignleft" src="https://www.redbeemedia.com/app/uploads/2024/05/trends.jpg" alt="" width="300" height="228" srcset="https://www.redbeemedia.com/app/uploads/2024/05/trends.jpg 300w, https://www.redbeemedia.com/app/uploads/2024/05/trends-5x4.jpg 5w, https://www.redbeemedia.com/app/uploads/2024/05/trends-150x114.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p><span data-contrast="auto">Social media trends are continuously evolving and influenced by advances in technology, changes in user behavior, and the dynamic landscape of online communication. </span></p> <p><span data-contrast="auto">Influencer marketing has emerged as a dominant trend, with individuals exercising significant influence over their followers. From macro-influencers to micro-influencers, businesses are leveraging these partnerships to expand their reach into niche markets and establish authentic connections. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">According to </span><a href="https://www.marketingdive.com/news/influencer-marketing-success-matter-study-2023/643310/"><span data-contrast="none">Matter Communications</span></a><span data-contrast="auto">, 69% of consumers trust influencer recommendations, which indicates the rise in </span><span data-contrast="auto">the </span><span data-contrast="auto">importance of social media influencers for brands to connect with their audience. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">This level of brand engagement also influences movies and TV. Prior to the UK release of “Loving Highsmith,” entertainment publicist Amber Muotto turned to “BookTok” — a TikTok space for book enthusiasts, to help create some </span><a href="https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you#:~:text=69%25%20of%20consumers%20trust%20influencer%20recommendations&text=If%20consumers%20feel%20confident%20about,on%20the%20trust%20of%20influencers."><span data-contrast="none">hype for the movie</span></a><span data-contrast="auto">.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">“Influencers reach audiences that traditional publications just don’t. They serve a different function, a different purpose. The two can coexist,” says Muotto.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Social media platforms are inherently a visual medium, and visual storytelling has emerged as an important, popular trend. The use of videos, images, or interactive infographics can be used as creative pieces of content to help business</span><span data-contrast="auto">es</span><span data-contrast="auto"> resonate with their audiences in a more compelling manner. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">For example, </span><span data-contrast="auto">there was a time when Instagram didn’t have </span><span data-contrast="auto">the R</span><span data-contrast="auto">eels </span><span data-contrast="auto">feature, </span><span data-contrast="auto">and Facebook didn’t have the option for users to post stories that disappear after 24 hours</span><span data-contrast="auto">.</span><span data-contrast="auto"> The emergence of these two enhancements has led some of the world’s most popular brands, including Warner Bros., Marvel, Paramount, and many others, to adapt and utilize these opportunities to create more video pieces in their stories. These powerhouses also use short video content in their generic feeds to keep users engaged with important messages, including details on film releases and sneak peeks into new episodes. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">This has also translated to companies publishing short videos on other social media platforms, such as LinkedIn, to give their audience a more interactive option to receive the message they are trying to convey, instead of having to rely solely on static images. Utilizing short videos across social media platforms enables brands to capture the short attention spans of users.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> </div> </div> </div> </div> </section> </main> <main class="article-text"> <section class="article-text__introduction typography"> <div class="container"> <div class="row"> <div class="col-12"> <div class="contentarea"> <div class="contentarea__copy"> <p> </p> <p><strong>Strategies for Businesses in the Social Media Era</strong></p> <p><img loading="lazy" decoding="async" class="wp-image-34479 size-full alignleft" src="https://www.redbeemedia.com/app/uploads/2024/05/strategies.jpg" alt="" width="300" height="228" srcset="https://www.redbeemedia.com/app/uploads/2024/05/strategies.jpg 300w, https://www.redbeemedia.com/app/uploads/2024/05/strategies-5x4.jpg 5w, https://www.redbeemedia.com/app/uploads/2024/05/strategies-150x114.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p><span data-contrast="auto">Implementing a data-driven content strategy is important for navigating the complexities of social media. </span><span data-contrast="auto">Leveraging analytics enables businesses to make valid decisions about their content, ensuring</span> <span data-contrast="auto">it resonates with their target audience. </span><span data-contrast="auto">Prioritizing user experiences is crucial, and it</span><span data-contrast="auto"> i</span><span data-contrast="auto">s essential to implement strategies </span><span data-contrast="auto">reflecting </span><span data-contrast="auto">that</span><span data-contrast="auto">.</span><span data-contrast="auto"> </span></p> <p><span data-contrast="auto">U</span><span data-contrast="auto">nderstanding user intent, enhancing content accessibility, and tailoring personalized experiences</span><span data-contrast="auto"> can </span><span data-contrast="auto"> benefit</span><span data-contrast="auto"> enterprises</span><span data-contrast="auto"> in </span><span data-contrast="auto">many</span><span data-contrast="auto"> ways</span><span data-contrast="auto">. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Personali</span><span data-contrast="auto">zed and targeted cam</span><span data-contrast="auto">paigns and conten</span><span data-contrast="auto">t </span><span data-contrast="auto">also</span><span data-contrast="auto"> </span><span data-contrast="auto">play key roles in Content Discovery.</span> <span data-contrast="auto">Companies </span><span data-contrast="auto">can increase relevance and engagement</span><span data-contrast="auto"> b</span><span data-contrast="auto">y tailoring content to specific audience segments</span><span data-contrast="auto">.</span></p> <p><span data-contrast="auto"> Cross-platform engagement is vital to diversifying content and reaching a broader audience, but approaches can vary depending on the platform and businesses must tailor their content accordingly. Community building and engagement encourage a sense of belonging among audiences, while active participation in online communities helps businesses develop deeper connections with their audiences. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Collaborative content creation and strategic partnerships offer unique opportunities for businesses to expand their reach, such as creating referral programs or participating in workshops or join</span><span data-contrast="auto">t</span><span data-contrast="auto"> events. For example, Red Bee Media participated in <a href="https://www.eidr.org/conferences/2024-apm/">EIDR’s Annual Participant Meeting</a> at Sony Pictures Studios in Culver City, Calif., to discuss how content metadata is enhanced through our partnership with EIDR. As a valued partner of EIDR, the speaking opportunity </span><span data-contrast="auto">allowed </span><span data-contrast="auto">Red Bee Media </span><span data-contrast="auto">to showcase our </span><span data-contrast="auto">company’s </span><span data-contrast="auto"> value in a discussion surrounding the registry’s global integration, which welcomed users, technologists, and evangelists within the EIDR community.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">These types of collaborative efforts with partners are great opportunities to drive conversations in efforts to ultimately gain new business.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> </div> </div> </div> </div> </section> </main> <main class="article-text"> <section class="article-text__introduction typography"> <div class="container"> <div class="row"> <div class="col-12"> <div class="contentarea"> <div class="contentarea__copy"> <p> </p> <p><strong>Navigating Content Discovery in the Social Media Era</strong></p> <p><span data-contrast="auto">Content Discovery in the social media age demands a strategic and adaptive approach. </span><span data-contrast="auto">Enterprises </span><span data-contrast="auto">must stay informed on evolving trends, address algorithmic challenges, and execute creative strategies to engage audiences effectively. By utilizing influencer marketing, user-generated content, social commerce integration, and adopting data-driven practices, businesses can navigate the ever-evolving landscape of social media and cultivate lasting connections with their target audience</span><span data-contrast="auto">. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">The key is to remain agile, innovative, and up</span><span data-contrast="auto">–</span><span data-contrast="auto">to</span><span data-contrast="auto">–</span><span data-contrast="auto">date on the ever-shifting currents of the social media ecosystem. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Are you c</span><span data-contrast="auto">urious </span><span data-contrast="auto">t</span><span data-contrast="auto">o learn </span><span data-contrast="auto"> how Red Bee Media uses social media in the digital era to </span><span data-contrast="auto">promote </span><span data-contrast="auto">C</span><span data-contrast="auto">ontent </span><span data-contrast="auto">D</span><span data-contrast="auto">iscovery</span><span data-contrast="auto"> succe</span><span data-contrast="auto">s</span><span data-contrast="auto">sfully</span><span data-contrast="auto">?</span> <span data-contrast="auto">V</span><span data-contrast="auto">isit our </span><a href="https://www.linkedin.com/company/8682/admin/feed/posts/"><span data-contrast="none">LinkedIn page</span></a><span data-contrast="auto"> and explore </span><span data-contrast="auto">the ways </span><span data-contrast="auto">our Content Discovery services power robust user experiences through rich and informative program metadata, along with dynamic imagery, for engaging and personalized viewing experiences across any platform.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div> </div> </div> </div> </div> </section> </main> <section class="article__share "> <p> <span class="article__share__title">Share</span> <a href="http://www.twitter.com/share?url=https%3A%2F%2Fwww.redbeemedia.com%2Fblog%2Fnavigating-the-social-media-landscape-strategies-for-effective-content-discovery" target="_blank" class="article__share__icon article__share__icon--twitter"><span class="sr-only">Twitter</span></a> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.redbeemedia.com%2Fblog%2Fnavigating-the-social-media-landscape-strategies-for-effective-content-discovery" target="_blank" class="article__share__icon article__share__icon--linkedin"><span class="sr-only">Linkedin</span></a> </p> </section> </main> <aside class="col-12 col-md-4 article__sidebar"> <div class="article__sidebar__content">    <div class="article__sidebar__newsletter newsletter-form"> <div class="article__sidebar__newsletter__inner"> <div class="article__sidebar__newsletter__content"> <p class="article__sidebar__newsletter__title">Subscribe to our newsletter</p> <div class="article__sidebar__newsletter__intro"><p>Want to keep up to date with all our latest news and information? 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