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#menu{display:flex!important;background-color:transparent}.header-shop #Top_bar.is-sticky .top_bar_row_second{display:none}.header-plain:not(.menuo-right) #Header .top_bar_left{width:auto!important}.header-stack.header-center #Top_bar #menu{display:inline-block!important}.header-simple #Top_bar #menu{display:none;height:auto;width:300px;bottom:auto;top:100%;right:1px;position:absolute;margin:0}.header-simple #Header a.responsive-menu-toggle{display:block;right:10px}.header-simple #Top_bar #menu > ul{width:100%;float:left}.header-simple #Top_bar #menu ul li{width:100%;padding-bottom:0;border-right:0;position:relative}.header-simple #Top_bar #menu ul li a{padding:0 20px;margin:0;display:block;height:auto;line-height:normal;border:none}.header-simple #Top_bar #menu ul li a:not(.menu-toggle):after{display:none}.header-simple #Top_bar #menu ul li a span{border:none;line-height:44px;display:inline;padding:0}.header-simple #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:44px;height:44px;line-height:44px;font-size:30px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:0.33;transform:unset}.header-simple #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";position:static}.header-simple #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-"}.header-simple #Top_bar #menu ul li.hover a{border-bottom:0}.header-simple #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none}.header-simple #Top_bar #menu ul li ul{position:relative!important;left:0!important;top:0;padding:0;margin:0!important;width:auto!important;background-image:none}.header-simple #Top_bar #menu ul li ul li{width:100%!important;display:block;padding:0}.header-simple #Top_bar #menu ul li ul li a{padding:0 20px 0 30px}.header-simple #Top_bar #menu ul li ul li a .menu-arrow{display:none}.header-simple #Top_bar #menu ul li ul li a span{padding:0}.header-simple #Top_bar #menu ul li ul li a span:after{display:none!important}.header-simple #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400}.header-simple #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block!important;position:inherit;left:auto;top:auto}.header-simple #Top_bar #menu ul li ul li ul{border-left:0!important;padding:0;top:0}.header-simple #Top_bar #menu ul li ul li ul li a{padding:0 20px 0 40px}.rtl.header-simple #Top_bar #menu{left:1px;right:auto}.rtl.header-simple #Top_bar a.responsive-menu-toggle{left:10px;right:auto}.rtl.header-simple #Top_bar #menu ul li.submenu .menu-toggle{left:0;right:auto}.rtl.header-simple #Top_bar #menu ul li ul{left:auto!important;right:0!important}.rtl.header-simple #Top_bar #menu ul li ul li a{padding:0 30px 0 20px}.rtl.header-simple #Top_bar #menu ul li ul li ul li a{padding:0 40px 0 20px}.menu-highlight #Top_bar .menu > li{margin:0 2px}.menu-highlight:not(.header-creative) #Top_bar .menu > li > a{padding:0;-webkit-border-radius:5px;border-radius:5px}.menu-highlight #Top_bar .menu > li > a:after{display:none}.menu-highlight #Top_bar .menu > li > a span:not(.description){line-height:50px}.menu-highlight #Top_bar .menu > li > a span.description{display:none}.menu-highlight.header-stack #Top_bar .menu > li > a{margin:10px 0!important}.menu-highlight.header-stack #Top_bar .menu > li > a span:not(.description){line-height:40px}.menu-highlight.header-simple #Top_bar #menu ul li,.menu-highlight.header-creative #Top_bar #menu ul li{margin:0}.menu-highlight.header-simple #Top_bar #menu ul li > a,.menu-highlight.header-creative #Top_bar #menu ul li > a{-webkit-border-radius:0;border-radius:0}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a{margin:10px 0!important;padding:5px 0!important}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a span{line-height:30px!important}.header-modern.menu-highlight.menuo-right .menu_wrapper{margin-right:20px}.menu-line-below #Top_bar .menu > li > a:not(.menu-toggle):after{top:auto;bottom:-4px}.menu-line-below #Top_bar.is-sticky .menu > li > a:not(.menu-toggle):after{top:auto;bottom:-4px}.menu-line-below-80 #Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:4px;left:10%;top:50%;margin-top:20px;width:80%}.menu-line-below-80-1 #Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:1px;left:10%;top:50%;margin-top:20px;width:80%}.menu-link-color #Top_bar .menu > li > a:not(.menu-toggle):after{display:none!important}.menu-arrow-top #Top_bar .menu > li > a:after{background:none repeat scroll 0 0 rgba(0,0,0,0)!important;border-color:#ccc transparent transparent;border-style:solid;border-width:7px 7px 0;display:block;height:0;left:50%;margin-left:-7px;top:0!important;width:0}.menu-arrow-top #Top_bar.is-sticky .menu > li > a:after{top:0!important}.menu-arrow-bottom #Top_bar .menu > li > a:after{background:none!important;border-color:transparent transparent #ccc;border-style:solid;border-width:0 7px 7px;display:block;height:0;left:50%;margin-left:-7px;top:auto;bottom:0;width:0}.menu-arrow-bottom #Top_bar.is-sticky .menu > li > a:after{top:auto;bottom:0}.menuo-no-borders #Top_bar .menu > li > a span{border-width:0!important}.menuo-no-borders #Header_creative #Top_bar .menu > li > a span{border-bottom-width:0}.menuo-no-borders.header-plain #Top_bar a#header_cart,.menuo-no-borders.header-plain #Top_bar a#search_button,.menuo-no-borders.header-plain #Top_bar .wpml-languages,.menuo-no-borders.header-plain #Top_bar a.action_button{border-width:0}.menuo-right #Top_bar .menu_wrapper{float:right}.menuo-right.header-stack:not(.header-center) #Top_bar .menu_wrapper{margin-right:150px}body.header-creative{padding-left:50px}body.header-creative.header-open{padding-left:250px}body.error404,body.under-construction,body.template-blank,body.under-construction.header-rtl.header-creative.header-open{padding-left:0!important;padding-right:0!important}.header-creative.footer-fixed #Footer,.header-creative.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{box-sizing:border-box;padding-left:50px}.header-open.footer-fixed #Footer,.header-open.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{padding-left:250px}.header-rtl.header-creative.footer-fixed #Footer,.header-rtl.header-creative.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-left:0;padding-right:50px}.header-rtl.header-open.footer-fixed #Footer,.header-rtl.header-open.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-right:250px}#Header_creative{background-color:#fff;position:fixed;width:250px;height:100%;left:-200px;top:0;z-index:9002;-webkit-box-shadow:2px 0 4px 2px rgba(0,0,0,.15);box-shadow:2px 0 4px 2px rgba(0,0,0,.15)}#Header_creative .container{width:100%}#Header_creative .creative-wrapper{opacity:0;margin-right:50px}#Header_creative a.creative-menu-toggle{display:block;width:34px;height:34px;line-height:34px;font-size:22px;text-align:center;position:absolute;top:10px;right:8px;border-radius:3px}.admin-bar #Header_creative a.creative-menu-toggle{top:42px}#Header_creative #Top_bar{position:static;width:100%}#Header_creative #Top_bar .top_bar_left{width:100%!important;float:none}#Header_creative #Top_bar .logo{float:none;text-align:center;margin:15px 0}#Header_creative #Top_bar #menu{background-color:transparent}#Header_creative #Top_bar .menu_wrapper{float:none;margin:0 0 30px}#Header_creative #Top_bar .menu > li{width:100%;float:none;position:relative}#Header_creative #Top_bar .menu > li > a{padding:0;text-align:center}#Header_creative #Top_bar .menu > li > a:after{display:none}#Header_creative #Top_bar .menu > li > a span{border-right:0;border-bottom-width:1px;line-height:38px}#Header_creative #Top_bar .menu li ul{left:100%;right:auto;top:0;box-shadow:2px 2px 2px 0 rgba(0,0,0,0.03);-webkit-box-shadow:2px 2px 2px 0 rgba(0,0,0,0.03)}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu{margin:0;width:700px!important}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu > li > ul{left:0}#Header_creative #Top_bar .menu li ul li a{padding-top:9px;padding-bottom:8px}#Header_creative #Top_bar .menu li ul li ul{top:0}#Header_creative #Top_bar .menu > li > a span.description{display:block;font-size:13px;line-height:28px!important;clear:both}.menuo-arrows #Top_bar .menu > li.submenu > a > span:after{content:unset!important}#Header_creative #Top_bar .top_bar_right{width:100%!important;float:left;height:auto;margin-bottom:35px;text-align:center;padding:0 20px;top:0;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}#Header_creative #Top_bar .top_bar_right:before{content:none}#Header_creative #Top_bar .top_bar_right .top_bar_right_wrapper{flex-wrap:wrap;justify-content:center}#Header_creative #Top_bar .top_bar_right .top-bar-right-icon,#Header_creative #Top_bar .top_bar_right .wpml-languages,#Header_creative #Top_bar .top_bar_right .top-bar-right-button,#Header_creative #Top_bar .top_bar_right .top-bar-right-input{min-height:30px;margin:5px}#Header_creative #Top_bar .search_wrapper{left:100%;top:auto}#Header_creative #Top_bar .banner_wrapper{display:block;text-align:center}#Header_creative #Top_bar .banner_wrapper img{max-width:100%;height:auto;display:inline-block}#Header_creative #Action_bar{display:none;position:absolute;bottom:0;top:auto;clear:both;padding:0 20px;box-sizing:border-box}#Header_creative #Action_bar .contact_details{width:100%;text-align:center;margin-bottom:20px}#Header_creative #Action_bar .contact_details li{padding:0}#Header_creative #Action_bar .social{float:none;text-align:center;padding:5px 0 15px}#Header_creative #Action_bar .social li{margin-bottom:2px}#Header_creative #Action_bar .social-menu{float:none;text-align:center}#Header_creative #Action_bar .social-menu li{border-color:rgba(0,0,0,.1)}#Header_creative .social li a{color:rgba(0,0,0,.5)}#Header_creative .social li a:hover{color:#000}#Header_creative .creative-social{position:absolute;bottom:10px;right:0;width:50px}#Header_creative .creative-social li{display:block;float:none;width:100%;text-align:center;margin-bottom:5px}.header-creative .fixed-nav.fixed-nav-prev{margin-left:50px}.header-creative.header-open .fixed-nav.fixed-nav-prev{margin-left:250px}.menuo-last #Header_creative #Top_bar .menu li.last ul{top:auto;bottom:0}.header-open #Header_creative{left:0}.header-open #Header_creative .creative-wrapper{opacity:1;margin:0!important}.header-open #Header_creative .creative-menu-toggle,.header-open #Header_creative .creative-social{display:none}.header-open #Header_creative #Action_bar{display:block}body.header-rtl.header-creative{padding-left:0;padding-right:50px}.header-rtl #Header_creative{left:auto;right:-200px}.header-rtl #Header_creative .creative-wrapper{margin-left:50px;margin-right:0}.header-rtl #Header_creative a.creative-menu-toggle{left:8px;right:auto}.header-rtl #Header_creative .creative-social{left:0;right:auto}.header-rtl #Footer #back_to_top.sticky{right:125px}.header-rtl #popup_contact{right:70px}.header-rtl #Header_creative #Top_bar .menu li ul{left:auto;right:100%}.header-rtl #Header_creative #Top_bar .search_wrapper{left:auto;right:100%}.header-rtl .fixed-nav.fixed-nav-prev{margin-left:0!important}.header-rtl .fixed-nav.fixed-nav-next{margin-right:50px}body.header-rtl.header-creative.header-open{padding-left:0;padding-right:250px!important}.header-rtl.header-open #Header_creative{left:auto;right:0}.header-rtl.header-open #Footer #back_to_top.sticky{right:325px}.header-rtl.header-open #popup_contact{right:270px}.header-rtl.header-open .fixed-nav.fixed-nav-next{margin-right:250px}#Header_creative.active{left:-1px}.header-rtl #Header_creative.active{left:auto;right:-1px}#Header_creative.active .creative-wrapper{opacity:1;margin:0}.header-creative .vc_row[data-vc-full-width]{padding-left:50px}.header-creative.header-open .vc_row[data-vc-full-width]{padding-left:250px}.header-open .vc_parallax .vc_parallax-inner{left:auto;width:calc(100% - 250px)}.header-open.header-rtl .vc_parallax .vc_parallax-inner{left:0;right:auto}#Header_creative.scroll{height:100%;overflow-y:auto}#Header_creative.scroll:not(.dropdown) .menu li ul{display:none!important}#Header_creative.scroll #Action_bar{position:static}#Header_creative.dropdown{outline:none}#Header_creative.dropdown #Top_bar .menu_wrapper{float:left;width:100%}#Header_creative.dropdown #Top_bar #menu ul li{position:relative;float:left}#Header_creative.dropdown #Top_bar #menu ul li a:not(.menu-toggle):after{display:none}#Header_creative.dropdown #Top_bar #menu ul li a span{line-height:38px;padding:0}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:38px;height:38px;line-height:38px;font-size:26px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:0.33;z-index:203}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";position:static}#Header_creative.dropdown #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-"}#Header_creative.dropdown #Top_bar #menu ul.sub-menu li:not(:last-of-type) a{border-bottom:0}#Header_creative.dropdown #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul{position:relative!important;left:0!important;top:0;padding:0;margin-left:0!important;width:auto!important;background-image:none}#Header_creative.dropdown #Top_bar #menu ul li ul li{width:100%!important}#Header_creative.dropdown #Top_bar #menu ul li ul li a{padding:0 10px;text-align:center}#Header_creative.dropdown #Top_bar #menu ul li ul li a .menu-arrow{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul li a span{padding:0}#Header_creative.dropdown #Top_bar #menu ul li ul li a span:after{display:none!important}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block!important;position:inherit;left:auto;top:auto}#Header_creative.dropdown #Top_bar #menu ul li ul li ul{border-left:0!important;padding:0;top:0}#Header_creative{transition:left .5s 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href="https://collabfunction.com/why-is-lead-generation-important-for-small-businesses-to-succeed/"><i class="icon icon-right-open-big" aria-label="next post"></i></a><a class="home" href="https://collabfunction.com/events-sample/"><svg class="icon" aria-label="all posts" width="22" height="22" xmlns="https://www.w3.org/2000/svg"><path d="M7,2v5H2V2H7 M9,0H0v9h9V0L9,0z"/><path d="M20,2v5h-5V2H20 M22,0h-9v9h9V0L22,0z"/><path d="M7,15v5H2v-5H7 M9,13H0v9h9V13L9,13z"/><path d="M20,15v5h-5v-5H20 M22,13h-9v9h9V13L22,13z"/></svg></a></div> <div class="column one post-header"> <div class="mcb-column-inner"> <div class="title_wrapper"> <h1 class="entry-title" itemprop="headline">Case Study – Outbound Lead Generation Campaign for a CSR Initiative</h1> <div class="post-meta clearfix"> <div class="author-date"> <span class="vcard author post-author" itemprop="author" itemscope itemtype="https://schema.org/Person"> <span class="label">Published by</span> <i class="icon-user" aria-label="author"></i> <span class="fn" itemprop="name"><a href="https://collabfunction.com/author/collab/">Collab Function</a></span> </span> <span class="date"> <span class="label">on</span> <i class="icon-clock"></i> <time class="entry-date updated" datetime="2024-04-22T13:55:54+05:30" itemprop="datePublished" >April 22, 2024</time> <meta itemprop="dateModified" content="2024-04-22T13:55:54+05:30"/> </span> <meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage"/> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization" style="display:none;"> <meta itemprop="name" content="Collabfunction"/> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://collabfunction.com/wp-content/uploads/2024/04/cf_white.png#2762" itemprop="url" content="https://collabfunction.com/wp-content/uploads/2024/04/cf_white.png#2762"/> </div> </div> </div> <div class="category meta-categories"> <span class="cat-btn">Categories <i class="icon-down-dir" aria-hidden="true"></i></span> <div class="cat-wrapper"><ul class="post-categories"> <li><a href="https://collabfunction.com/category/case-study/" rel="category tag">Case study</a></li></ul></div> </div> <div class="category mata-tags"> <span class="cat-btn">Tags <i class="icon-down-dir" aria-hidden="true"></i></span> <div class="cat-wrapper"> <ul> <li><a href="https://collabfunction.com/tag/awareness-sessions/">Awareness Sessions</a></li><li><a href="https://collabfunction.com/tag/csr-outreach/">CSR Outreach</a></li><li><a href="https://collabfunction.com/tag/event-management/">Event Management</a></li><li><a href="https://collabfunction.com/tag/event-planning/">Event Planning</a></li><li><a href="https://collabfunction.com/tag/health-awareness-sessions/">Health Awareness Sessions</a></li><li><a href="https://collabfunction.com/tag/strategic-collaborations/">Strategic Collaborations</a></li> </ul> </div> </div> </div> </div> </div> </div> <div class="column one single-photo-wrapper image"> <div class="mcb-column-inner"> <div class="image_frame scale-with-grid "> <div class="image_wrapper"> </div> </div> </div> </div> </div> </header> <div class="post-wrapper-content"> <div class="mfn-builder-content mfn-default-content-buider"></div><section class="section mcb-section the_content has_content"><div class="section_wrapper"><div class="the_content_wrapper "> <p><style>/*! elementor - v3.21.0 - 18-04-2024 */<br /> .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style></p> <h2 class="wp-block-heading">Case Study – Outbound lead generation campaign for a CSR Initiative by The PCOS Society of India for project Vijayeta</h2> <p><style>/*! elementor - v3.21.0 - 18-04-2024 */<br /> .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style></p> <figure class="wp-block-image is-resized"><img fetchpriority="high" decoding="async" src="https://collabfunction.com/wp-content/uploads/2024/04/CSR-Outreach.png" alt="CSR Outreach, Awareness Sessions, CSR implementation Project Mumbai India" width="840" height="336"/></figure> <p>Working together with The PCOS Society of India, a leading Non-profit organisation to reach corporates, institutions, and communities across India. </p> <p>Through our email driven outbound lead gen campaign our dedicated project team connected with Fortune 500 companies, large and medium corporates and institutions to introduce the PCOS Awareness Session.   Our events team then worked with these organisations to seamlessly organise physical /online sessions across India.</p> <h3 class="wp-block-heading"><strong>CLIENT OVERVIEW</strong></h3> <p><a draggable="false" href="https://www.pcosindia.org" target="_blank" rel="noopener">The PCOS Society of India</a>, led by renowned Dr. Duru Shah, Founder President, partnered with Collab Function for their Vijayeta – The Winner campaign, a pioneering CSR initiative supported by Philips aimed at raising awareness about Polycystic Ovary Syndrome (PCOS) across India.</p> <p>Collab Function, an advocate for women’s health and specializing in events and outreach, was entrusted to lead the outreach efforts targeting corporates, educational institutions, and communities and drive the awareness programs on PCOS.</p> <h3 class="wp-block-heading"><strong>Challenges & Objectives</strong></h3> <p>The primary challenge was to reach out and engage with diverse stakeholders (corporates, institutions, and communities) to get them to support this initiative within their organization or community.</p> <p>The objective was to amplify awareness about PCOS, a prevalent health condition that is affecting 1 in every 4 women in India. Unfortunately, even though it affects millions of women, PCOS is unknown to most people.</p> <p>The goal was to drive awareness and build interactive and meaningful participation through free doctor-led awareness sessions hosted by The PCOS Society of India with support from Philips.</p> <h3 class="wp-block-heading"><strong>Our Strategic Approach</strong></h3> <ul class="wp-block-list"> <li>Strategic Collaboration: Collab Function mobilized an agile project team dedicated to executing the CSR outreach campaign. Close coordination with our client’s project team ensured a clear alignment of objectives and strategies.</li> <li>Targeted Lead Generation: Leveraging our extensive market insights, we curated a robust database of corporates and educational institutions. Our refined approach identified key decision-makers for personalized outreach.</li> <li>Multifaceted Outreach Strategy: We deployed a blend of targeted email marketing and personalized calls to stimulate interest and secure commitments for the awareness sessions. This tailored approach maximized response rates and engagement.</li> <li>Efficient Event Management: Once interest is confirmed, we meticulously start the event management process. Coordinating event logistics, including speaker coordination, scheduling, onsite support, and post-event follow-ups. Our seamless execution enhanced the credibility and impact of each session.</li> <li>Strategic Expansion: Starting in Mumbai, we strategically expanded the campaign footprint to key cities like Bengaluru, Chennai, Hyderabad, Delhi, Noida, Gurgaon, and Indore, broadening the reach and impact of the awareness campaign.</li> </ul> <figure class="wp-block-image is-resized"><img decoding="async" src="https://collabfunction.com/wp-content/uploads/2024/04/PCOS-CSR-1200x960.png" alt="Outbound Lead Gen for Awareness CSR Initiative" width="387" height="310"/></figure> <h5 class="wp-block-heading"><strong>Download the Case Study</strong></h5> <p><a href="https://collabfunction.com/wp-content/uploads/2024/04/Case-Study-CSR-Outreach-Association.pdf"><br>Click here<br></a></p> <h5 class="wp-block-heading">Looking for a trusted agency to implement outreach & awareness campaigns?</h5> <p>Need assistance to implement your CSR initiative?</p> <p>Connect to know how we can help you further your mission 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