History - Booking Holdings

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menu-item-has-children menu-item-11227"><a href="https://www.bookingholdings.com/sustainability/">Sustainability</a> <ul class="sub-menu"> <li id="menu-item-11228" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11228"><a href="https://www.bookingholdings.com/sustainability/">Sustainability Overview</a></li> <li id="menu-item-11268" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11268"><a href="https://www.bookingholdings.com/sustainability/our-progress/">Our Progress in 2023</a></li> </ul> </li> <li id="menu-item-7483" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-7483"><a>For Investors</a> <ul class="sub-menu"> <li id="menu-item-7484" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7484"><a target="_blank" rel="noopener" href="https://ir.bookingholdings.com/overview/default.aspx">Overview</a></li> <li id="menu-item-10431" class="menu-item 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href="https://www.momondo.com/">momondo</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-11227"><a href="https://www.bookingholdings.com/sustainability/">Sustainability</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11228"><a href="https://www.bookingholdings.com/sustainability/">Sustainability Overview</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11268"><a href="https://www.bookingholdings.com/sustainability/our-progress/">Our Progress in 2023</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-7483"><a>For Investors</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7484"><a target="_blank" rel="noopener" href="https://ir.bookingholdings.com/overview/default.aspx">Overview</a></li> <li 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href="https://ir.bookingholdings.com/governance/governance-documents/default.aspx">Governance</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10432"><a target="_blank" rel="noopener" href="https://ir.bookingholdings.com/overview/resources/investor-faqs/default.aspx">Resources</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-11077"><a href="https://www.bookingholdings.com/careers/about/">Careers</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11073"><a href="https://www.bookingholdings.com/careers/about/">ABOUT</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8740"><a href="https://www.bookingholdings.com/careers/careers/">CAREERS @ BOOKING HOLDINGS</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11074"><a href="https://www.bookingholdings.com/careers/life-at-booking-holdings/">LIFE @ BOOKING HOLDINGS</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10488"><a target="_blank" rel="noopener" href="https://www.bookingholdings-coe.com/">CAREERS @ OUR CENTERS OF EXCELLENCE</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8741"><a href="https://www.bookingholdings.com/careers/careers-at-our-brands/">CAREERS @ OUR BRANDS</a></li> </ul> </li> </ul></div> <div class="mobile-nav-bottom clearfix"> <div class="mobile-nav-bottom-item"><a href="https://www.bookingholdings.com/privacy-notice/"><span class="privacy-header-text">PRIVACY</span></a></div> <div class="mobile-nav-bottom-item clearfix"> <div class="mobile-globe-col-1"> <a href="https://www.bookingholdings.com/global-view/"><span class="privacy-header-text">GLOBAL VIEW</span></a> </div> <div class="mobile-globe-col-2"> <img src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/svg/bkng_globe-icon.svg" class="mobile-globe globe-icon globe-icon--white"></img> <img src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/svg/bkng_globe-icon-black.svg" class="mobile-globe globe-icon globe-icon--black"></img> </div> </div> </div> </nav> </nav> </div> </header> <div class="page-history page-scroll"> <div class="page-head--fullsize black" id="page-head-full" style="background-image: url('https://www.bookingholdings.com/wp-content/uploads/2018/02/history-head.png')"> <div class="container"> <div class="page-head__body"> <div class="row"> <div class="col-12 col-lg-8 head-left-section"> <h1>History</h1> <h2>Learn more about the key milestones of the world leader in online travel and related services.</h2> <div class="bottom-head-content"> <a href="#overview"><span>Read more</span> <img class="arrow-down arrow-down--white" src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/arrow-down--white.png"> <img class="arrow-down arrow-down--black" src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/arrow-down--black.png"> </a> </div> <section class="section-share"> <span class="share-span">SHARE</span> <ul class="share-links-wrapper"> <li> <a class="email-share" href="mailto:?subject=Booking Holdings | History&body=https://www.bookingholdings.com/about/history/"> <i class="fa fa-envelope" aria-hidden="true"></i> </a> </li> <li> <a href="" class="facebook-share" onclick="facebook_share('https://www.bookingholdings.com/about/history/');return false;"> <i class="fa fa-facebook" aria-hidden="true"></i> </a> </li> <li> <a href="" class="twitter-share" onclick="twitter_share('https://www.bookingholdings.com/about/history/', 'Check out Booking Holdings History section'); return false;"> <i class="fa fa-twitter" aria-hidden="true"></i> </a> </li> <li> <a href="" class="linkedin-share" onclick="popUp=window.open('https://www.linkedin.com/shareArticle?mini=true&url=https://www.bookingholdings.com/about/history/&title=', 'popupwindow', 'scrollbars=yes,width=800,height=400');popUp.focus();return false"> <i class="fa fa-linkedin" aria-hidden="true"></i> </a> </li> </ul> </section> </div> <div class="col-12 col-lg-4"> <ul class="right-nav__list "> <li class="right-nav__item factsheet"> <a href="https://www.bookingholdings.com/about/factsheet/"> <div class="rollover-img" style="background-image: url('https://www.bookingholdings.com/wp-content/uploads/2018/01/head-full-factsheet.png')"></div> <span>FACTSHEET</span> <div class="arrow-wrapper"> <img class="arrow-right" src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/arrow-right-white.png"> </div> </a> </li> <li class="right-nav__item leadership"> <a href="https://www.bookingholdings.com/about/leadership/"> <div class="rollover-img" style="background-image: url('https://www.bookingholdings.com/wp-content/uploads/2018/01/head-full-leadership.png')"></div> <span>LEADERSHIP</span> <div class="arrow-wrapper"> <img class="arrow-right" src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/arrow-right-white.png"> </div> </a> </li> <li class="right-nav__item history"> <a href="https://www.bookingholdings.com/about/history/"> <div class="rollover-img" style="background-image: url('https://www.bookingholdings.com/wp-content/uploads/2018/01/head-full-history.png')"></div> <span>HISTORY</span> <div class="arrow-wrapper"> <img class="arrow-right" src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/arrow-right-white.png"> </div> </a> </li> <li class="right-nav__item media-room"> <a href="https://www.bookingholdings.com/media-room/"> <div class="rollover-img" style="background-image: url('https://www.bookingholdings.com/wp-content/uploads/2022/05/mediaRoomThumbnail@2x.png')"></div> <span>MEDIA ROOM</span> <div class="arrow-wrapper"> <img class="arrow-right" src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/arrow-right-white.png"> </div> </a> </li> <li class="right-nav__item compliance"> <a href="https://www.bookingholdings.com/about/compliance-and-ethics/"> <div class="rollover-img" style="background-image: url('https://www.bookingholdings.com/wp-content/uploads/2022/05/Compliance-Thumbnail@2x.png')"></div> <span>COMPLIANCE & ETHICS</span> <div class="arrow-wrapper"> <img class="arrow-right" src="https://www.bookingholdings.com/wp-content/themes/booking-group/img/arrow-right-white.png"> </div> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="container" id="overview"> <div class="page-history__body row"> <div class="col-12 col-xl-2 col-left side-nav"> <div class="side-nav-wrap compact"> <div class="bar"></div> <ul class="side-nav-list"> <li><a href="#2024" class="active">2024</a></li> <li><a href="#2023" class="">2023</a></li> <li><a href="#2022" class="">2022</a></li> <li><a href="#2021" class="">2021</a></li> <li><a href="#2020" class="">2020</a></li> <li><a href="#2019" class="">2019</a></li> <li><a href="#2018" class="">2018</a></li> <li><a href="#2017" class="">2017</a></li> <li><a href="#2016" class="">2016</a></li> <li><a href="#2015" class="">2015</a></li> <li><a href="#2014" class="">2014</a></li> <li><a href="#2013" class="">2013</a></li> <li><a href="#2012" class="">2012</a></li> <li><a href="#2010" class="">2010</a></li> <li><a href="#2009" class="">2009</a></li> <li><a href="#2007" class="">2007</a></li> <li><a href="#2005" class="">2005</a></li> <li><a href="#2004" class="">2004</a></li> <li><a href="#2003" class="">2003</a></li> <li><a href="#2002" class="">2002</a></li> <li><a href="#2001" class="">2001</a></li> <li><a href="#2000" class="">2000</a></li> <li><a href="#1999" class="">1999</a></li> <li><a href="#1997" class="">1997</a></li> </ul> </div> </div> <div class="col-12 col-xl-10 col-right scroll-section"> <div class="border"></div> <ul class="timeline-list"> <li class="timeline-item" id="2024"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2024</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is recognized on TIME and Statista's World's Best Companies 2024 list</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is named to the Fortune 2024 Fastest Growing Companies list</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is named to Forbes World's Best Employers</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">For the second consecutive year, Booking Holdings is ranked to USA Today’s America’s Climate Leaders 2024 </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Forbes America’s Best Employers for Diversity list</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is the first online travel provider to have its net-zero science-based target verified by the Science Based Targets initiative (SBTi) </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is recognized on Fortune's World Most Admired list</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Newsweek's Most Trustworthy & Most Responsible Companies lists </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is recognized on America’s Most JUST Companies list</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is recognized on Forbes World’s Top Companies for Women 2024</div> </div> </div> </div> </li> <li class="timeline-item" id="2023"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2023</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings reaches record room nights booked of 1+ billion for the full year 2023</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings reaches its highest-ever level of revenue of $21 billion in 2023</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">As of year-end 2023, Booking Holdings reduced its total emissions by 26% compared to 2019 - including Scope 1 and 2 emissions by 84% and Scope 3 by 22%</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings officially moves into its co-located brand office in NYC's Empire State Building</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is recognized on Forbes World's Top Companies for Women </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is named to Forbes World's Best Employers </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings named to TIME's World's Best Employers</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is recognized on the inaugural USA TODAY America's Climate Leaders list</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Forbes America's Best Employers for Diversity list</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking.com's Travel Sustainable badge named to Fast Company's 2023 World Changing Ideas</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Fortune's World's Most Admired List</div> </div> </div> </div> </li> <li class="timeline-item" id="2022"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2022</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Forbes' World's Best Employers List</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on the Fortune 500</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Fortune's World's Most Admired List</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Forbes America’s Best Midsize Employers </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Forbes Global 2000</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings launches its second Center of Excellence in Bengaluru, India</div> </div> </div> </div> </li> <li class="timeline-item" id="2021"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2021</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Newsweek's Most Responsible Companies List</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Fortune's World's Most Admired List</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings launches its first Center of Excellence in Bucharest, Romania</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings acquires Getaroom</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings acquires Flyiin</div> </div> </div> </div> </li> <li class="timeline-item" id="2020"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2020</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Fortune's World's Most Admired List</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Forbes' Global 2000 List</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is ranked on Forbes' Best Employers for Diversity List</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings closes out an unprecedented year that brought travel to a near halt with profits, generating nearly $880 million in adjusted EBITDA</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings, across all of its brands, becomes operationally carbon neutral for the first time in company history</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">OpenTable announces Debby Soo as their new CEO</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings is forced to collectively lay off nearly 25% of its global workforce due to the ongoing impact of the pandemic</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">OpenTable enables grocery stores to leverage their reservation technology to minimize long lines during lockdown</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings raises $4B through a debt offering to plan for the long-term impact from the pandemic on its business</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Through the first peak of the pandemic in March, Booking.com customer service agents navigated nearly 3x the number of inquiries a day that would typically occur during the peak pre-pandemic summer travel season</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings closes the majority of global offices within days and shifts to an almost entirely remote working environment due to the COVID-19 pandemic</div> </div> </div> </div> </li> <li class="timeline-item" id="2019"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2019</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings' CEO, Glenn Fogel, is appointed to the role of CEO for Booking.com, in addition to his role as CEO and President for Booking Holdings</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking.com announces its partnership with the Duke of Sussex and four other businesses to launch Travalyst, a bold new sustainable global travel initiative</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings appoints two additional esteemed women executives to the Board of Executives, with 38% of the Board made up of women </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings publishes its first Corporate Social Responsibility report</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking.com was ranked #1 in the Financial Times' Most Diverse Employers in Europe</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings was ranked on Fortune's 'Future 50' list </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings was ranked in the Wall Street Journal's list of 250 Best Managed Companies</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings was ranked on Forbes' Top Digital 100 Companies, Best Employers for New Grads, Global 2000 and Best Employers for Diversity lists</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings invests in Serko, a leading travel and expense technology solution platform</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings invests in Yanolja. the largest online travel platform in South Korea</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings acquires Venga, a customer relationship management and marketing platform</div> </div> </div> </div> </li> <li class="timeline-item" id="2018"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2018</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline Group becomes Booking Holdings</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings acquires Fareharbor</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings enters into a strategic partnership with Didi, the world's leading one-stop mobile transportation platform</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings enters into a strategic partnership with Grab, the leading on-demand transportation and mobile services platform in Southeast Asia</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings acquires HotelsCombined</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings was ranked on Fortune's 'Future 50' list </div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Booking Holdings was ranked on Forbes' 'Best Employers for Women' list</div> </div> </div> </div> </li> <li class="timeline-item" id="2017"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2017</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Glenn Fogel becomes Chief Executive Officer and President of The Priceline Group.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Jeffery H. Boyd becomes Executive Chairman of the Priceline Group’s Board of Directors.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group acquires Momondo Group, a leading European meta engine that offers flights.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group is ranked #11 by Fortune in their inaugural Future 50 list.</div> </div> </div> </div> </li> <li class="timeline-item" id="2016"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2016</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group is ranked by Fast Company as a “World’s Most Innovative” company.</div> </div> </div> </div> </li> <li class="timeline-item" id="2015"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2015</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group is named by Forbes as one of the Top 25 Most Innovative Companies in the World.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group acquires PriceMatch, a leading cloud-based data and analytics solution for hotels.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group acquires RocketMiles, a Chicago-based company that allows travelers to book hotels while earning airline miles.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group acquires ASDigital, a leading provider of restaurant table and reservation management solutions based in Australia.</div> </div> </div> </div> </li> <li class="timeline-item" id="2014"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2014</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group acquires OpenTable.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">The Priceline Group is named a Fortune Most Admired Company.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline changes its name to The Priceline Group to reflect its evolution as a company with multiple independently-operated brands.</div> </div> </div> </div> </li> <li class="timeline-item" id="2013"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2013</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Darren Huston is named Chief Executive Officer of Priceline.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Jeffery H. Boyd becomes Chairman of the Priceline Board of Directors.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline acquires global travel search tech company KAYAK.</div> </div> </div> </div> </li> <li class="timeline-item" id="2012"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2012</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline launches Priceline Ventures to invest in small growth companies that align with strategic interests across the Priceline businesses.</div> </div> </div> </div> </li> <li class="timeline-item" id="2010"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2010</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline surpasses Expedia to become the world’s largest online hotel reservation service.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline acquires TravelJigsaw, a multinational rental car service which is known today as Rentalcars.com.</div> </div> </div> </div> </li> <li class="timeline-item" id="2009"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2009</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline is added to the S&P 500 Index.</div> </div> </div> </div> </li> <li class="timeline-item" id="2007"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2007</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline acquires agoda.com, an Asia-based leader in hotel accommodations.</div> </div> </div> </div> </li> <li class="timeline-item" id="2005"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2005</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline acquires Booking.com, the leading hotel booking website in Europe and world’s largest accommodations website today, and combines it with ActiveHotels.</div> </div> </div> </div> </li> <li class="timeline-item" id="2004"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2004</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline enters the retail hotel business by acquiring a majority stake in TravelWeb.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline acquires ActiveHotels.com, a leading online hotel booking service in Europe at the time.</div> </div> </div> </div> </li> <li class="timeline-item" id="2003"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2003</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline moves beyond its Name Your Own Price® service and enters the retail air space.</div> </div> </div> </div> </li> <li class="timeline-item" id="2002"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2002</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Jeffery H. Boyd is named Chief Executive Officer of Priceline.</div> </div> </div> </div> </li> <li class="timeline-item" id="2001"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2001</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline becomes profitable.</div> </div> </div> </div> </li> <li class="timeline-item" id="2000"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">2000</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline discontinues WebHouse Club, a venture housing Name Your Own Price® gasoline, groceries, mortgages and telephone services to refocus on travel.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline Founder Jay Walker steps down from Priceline Board of Directors.</div> </div> </div> </div> </li> <li class="timeline-item" id="1999"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">1999</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline undergoes initial public offering and reaches $12.9 billion market value on the first day, the highest first day value for a corporation at the time.</div> </div> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline experiments with selling groceries and gasoline (WebHouse Club), long distance telephone service, home mortgages, secondhand goods, and new cars through its Name Your Own Price® service.</div> </div> </div> </div> </li> <li class="timeline-item" id="1997"> <div class="row"> <div class="timeline-year col-xl-4 col-12"> <div class="timeline-year__year">1997</div> </div> <div class="timeline-description col-xl-8 col-12"> <div class="description-item"> <p class="timeline-month"></p> <div class="timeline-content">Priceline Founder Jay Walker launches priceline.com with its famous Name Your Own Price® service.</div> </div> </div> </div> </li> </ul> <section class="section-share"> <span class="share-span">SHARE</span> <ul class="share-links-wrapper"> <li> <a class="email-share" href="mailto:?subject=Booking Holdings | History&body=https://www.bookingholdings.com/about/history/"> <i class="fa fa-envelope" aria-hidden="true"></i> </a> </li> <li> <a href="" class="facebook-share" onclick="facebook_share('https://www.bookingholdings.com/about/history/');return false;"> <i class="fa fa-facebook" aria-hidden="true"></i> </a> </li> <li> <a href="" class="twitter-share" onclick="twitter_share('https://www.bookingholdings.com/about/history/', 'Check out Booking Holdings History section'); 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