CINXE.COM
ランキング:日経クロストレンド
<!DOCTYPE html> <html lang="ja"> <head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# article: http://ogp.me/ns/article#"> <meta name="bingbot" content="noarchive"><meta charset="utf-8"> <meta name="viewport" content="width=1140"> <meta name="robots" content="noarchive"> <title>ランキング:日経クロストレンド</title> <link rel="canonical" href="https://xtrend.nikkei.com/atcl/contents/ranking/"> <link rel="apple-touch-icon" sizes="180x180" href="/images/2018/sp/favicon/web_clip.png"> <link rel="icon" type="image/png" sizes="32x32" href="/images/2018/favicon/favicon_32_32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/images/2018/favicon/favicon_16_16.png"> <link rel="apple-touch-icon-precomposed" href="/images/2018/sp/favicon/web_clip.png" /> <link rel="manifest" href=""> <link rel="mask-icon" href="" color="#333333"> <link rel="shortcut icon" href="/images/2018/favicon/icon.ico"> <meta name="author" content="日経クロストレンド"> <meta name="keywords" content="マーケティング戦略,市場創造,商品開発,デジタル,テクノロジー,日経 xTREND,クロストレンド,クロトレ"> <meta name="description" content="日経クロストレンドのアクセスランキング一覧。"> <meta name="theme-color" content="#ffffff"> <meta property="og:title" content="ランキング"> <meta property="og:description" content="日経クロストレンドのアクセスランキング一覧。"> <meta property="og:type" content="website"> <meta property="og:url" content="https://xtrend.nikkei.com/atcl/contents/ranking/"> <meta property="og:image" content="https://xtrend.nikkei.com/images/2018/common/ogp_nikkeixtrend.png"> <meta property="og:site_name" content="日経クロストレンド"> <meta property="og:locale" content="ja_JP"> <meta property="fb:app_id" content="328464884326786"> <meta property="article:publisher" content="https://www.facebook.com/NIKKEIxTREND/"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@NIKKEIxTREND"> <meta name="twitter:player" content="@NIKKEIxTREND"> <meta name="robots" content="max-image-preview:large"> <meta name="bpcmstokenMydata" content="TVfEZee%2BgHSj7fnIL9LP9NUNiqJqWx0Fqbou4jl%2BuwcUPLzQGBNbS72zITPrWO%2BZCPgleaZn%2F0l0%0D%0AqoFWSR2qXwWLTbpW0Citq3siuDpxXFI%3D"> <meta name="rhizome_token_auth" content=""> <meta name="rhizome_token_get" content="%2BdpVnrXPiQMbwjKDyyKyJoosA85x4uTF0Pw3FaAN8WxDDGgvBTfUaQuQylvv694mApv4tkhPEm3O%0D%0Afw5s1r9Om3bZ4HNfZRCNwP7SvsCWI7fG8Qc5ejeTbFUron9KPmx5hC0LwBfggsFmfpxIsae3%2Fw%3D%3D"> <meta name="auth_for_rhizome" content=","> <meta name="bpcmstoken" content="oxdglT4F0TZbSQEuJqabrBXGNL3YWTJu%2BTTg6JMeg%2BTe0Z1oyAalRhECYOczJD%2Ft7R%2B%2Fjweesgyq%0D%0AYhRZFe7WhNMOW2CMmgco8IY7lW0e%2F08%3D"> <meta name="loginCheck" content="false"> <meta name="NXRloginCheck" content="false"> <!-- Start TagManager --> <script src="https://assets.adobedtm.com/570a621a24b47ab0c04225f491ed07679e91176f/satelliteLib-c5dd9befc4adb2c24f9e3fb7ab214908274f7852.js"></script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TDTQSZV');</script> <!-- End TagManager --> <link rel="stylesheet" href="/css/2021/pc/all.css?20240731"> </head> <body class="notlogin"> <div class="l-wrapper"> <nav class="globalNavi" data-atlas-trackable="globalNavi"> <div class="globalNaviContainer"> <ul class="globalNaviLeft"> <li class="bpSiteNavi"> <label for="globalNaviStatus">日経BP<i class="icon-down-arrow"></i></label> <input type="checkbox" id="globalNaviStatus"> <label class="mask" for="globalNaviStatus"> <div></div> </label> <ul class="bpSiteList"> <li class="close"> <label class="mask" for="globalNaviStatus"></label> </li> <li><a href="https://business.nikkei.com/?n_cid=nbpbpa_sbar" title="日経ビジネス電子版:リーダーのための経営・マネジメント情報">日経ビジネス電子版</a></li> <li><a href="https://xtech.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロステック:技術×ビジネスの最前線を伝える">日経クロステック</a></li> <li><a href="https://xtrend.nikkei.com/?n_cid=nbpbpa_sbar" title="日経クロストレンド:マーケティングがわかる、消費が見える">日経クロストレンド</a></li> <li><a href="https://medical.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経メディカル:医師・医療従事者のための総合医療情報ポータル">日経メディカル</a></li> <li><a href="https://woman.nikkei.com/?n_cid=nbpbpa_sbar" title="日経xwoman:私が描く、選ぶ、動き出す。">日経xwoman</a></li> <li><a href="https://natgeo.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="NATIONAL GEOGRAPHIC:地球の素顔をビジュアルに伝える">ナショナル ジオグラフィック</a></li> <li><a href="https://www.nikkeibp.co.jp/?n_cid=nbpbpa_sbar" title="日経BP:その先を見る。その先を解く。">会社情報</a></li> </ul> </li> <li> <a href="/navi/support/about.html?i_cid=nbpnxr_sbar">日経クロストレンドとは</a> </li> </ul> <ul class="globalNaviRight"> <li class="btn"> <a href="#" class="btnLogin btnFunc -login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </li> <li class="btn"> <a href="/navi/support/subsc.html#regist" class="btnApplication btnFunc -apply" target="_blank" rel="noopener" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a> </li> </ul> </div> </nav> <div class="l-hd-wrapper js-hd-wrap" data-atlas-trackable="header"> <header class="hd-wrap js-hd"> <div class="hd-global-menu-box js-hd-global-menu" data-atlas-trackable="menu_detail"> <div class="global-menu-inner"> <div class="btn-close-box"> <div class="btn-close js-hd-global-menu-close"> <span class="btn-close-border1"></span> <span class="btn-close-border2"></span> </div> </div> <p class="header-global-menu-message">会員になると様々なサービスが利用できます。</p> <div class="burgerMenuHead03"> <a href="/navi/support/subsc.html#regist" data-link-param="ru" class="standard-btn is-cv" data-atlas-trackable="regist">お申し込み</a> <a href="#" class="standard-btn is-login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </div> <nav class="global-menu-block"> <div class="global-bnr"> <section class="section section-feature-articles"> <div class="section-body"> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spMj_top.png?__scale=w:424,h:147,t:2&_sh=0830b30190" alt="日経MJ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/mj/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/trendy/spTrendy_top.png?__scale=w:424,h:121,t:2&_sh=0a302907f0" alt="日経トレンディ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/trendy/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/design/spDesign_top.png?__scale=w:424,h:121,t:2&_sh=05d0990240" alt="日経デザイン" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/design/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/ent/spEnt_top.jpg?__scale=w:424,h:147,t:2&_sh=0950d30510" alt="日経エンタテインメント!" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/ent/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/henshu/xT_college_hum.jpg?__scale=w:424,h:147,t:2&_sh=01f0f80b80" alt="日経クロストレンド・カレッジ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/college/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spTgs_top_2024.png?__scale=w:424,h:147,t:2&_sh=0f80750280" alt="東京ゲームショウ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/tgs/?i_cid=nbpnxr_hmemu" class="block"></a> </article> </div> </section> </div> <ul class="global-menu-func"> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_hmenu"><i class="icon icon-new-arrival"></i>新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_hmenu"><i class="icon icon-special"></i>特集</a></li> <li><a href="/atcl/contents/series/?i_cid=nbpnxr_hmenu"><i class="icon icon-articleSeries"></i>連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_hmenu"><i class="icon icon-ranking"></i>ランキング</a></li> <li><a href="/sp/?i_cid=nbpnxr_hmenu"><i class="icon icon-specialTemplate"></i>特設</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_hmenu"><i class="icon icon-tag-list-search"></i>タグ一覧・検索</a></li> </ul> <ul class="global-menu-func"> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_hmenu"><i class="icon icon-data-base"></i>事例データベース</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_hmenu"><i class="icon icon-calendar"></i>未来消費カレンダー</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_hmenu"><i class="icon icon-seminar"></i>動画セミナー</a></li> <li><a href="/info/podcast/19/?i_cid=nbpnxr_hmenu"><i class="icon icon-podcast"></i>ポッドキャスト</a></li> <li class="row1"><a href="/navi/support/leafYougo.html?i_cid=nbpnxr_hmenu"><i class="icon icon-glossary"></i>用語集</a></li> <li class="row1 js-acd"> <span class="menu-list-parent js-acd-btn"><i class="icon icon-digital-magazine"></i>デジタル雑誌<span class="menu-list-btn"></span></span> <ul class="menu-list-child js-acd-cnt"> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">デジタル雑誌</a></li> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_hmenu">日経クロストレンド デジタル雑誌</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_hmenu">日経デザイン デジタル雑誌</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">日経トレンディ デジタル雑誌</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="l-content"> <div class="hd-box"> <div class="hd-col is-left"> <div class="hd-btn-box"> <button class="hd-btn js-hd-open"> <span class="hd-btn-cnt"> <i class="icon-menu"></i> <span class="hd-btn-text">メニュー</span> </span> </button> </div> <div class="hd-search-box js-hd-search-box" data-atlas-trackable="search_detail"> <form id="headerSearch" accept-charset="utf-8"> <label class="form-lb is-hd-search"> <input type="search" id="headerKeywordTxt" name="query" class="input-search js-hd-search" autosave="https://" placeholder="連載名・キーワードなどで検索" required="required" value="" autocomplete="off" data-atlas-trackable="search"> <i class="icon-search"></i> </label> </form> <div class="hd-search-tag-box js-hd-search-tags"> <div class="hd-search-tag"> <div class="section-tag-list-box is-hd-search"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0201新型コロナ&i_cid=nbpnxr_header" data-atlas-trackable="# 新型コロナ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 新型コロナ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0241キャッシュレス&i_cid=nbpnxr_header" data-atlas-trackable="# キャッシュレス"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> キャッシュレス</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0261MaaS&i_cid=nbpnxr_header" data-atlas-trackable="# MaaS"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> MaaS</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0251サブスクリプション&i_cid=nbpnxr_header" data-atlas-trackable="# サブスクリプション"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> サブスクリプション</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F02115G&i_cid=nbpnxr_header" data-atlas-trackable="# 5G"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 5G</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=C0182コンビニ・スーパー&i_cid=nbpnxr_header" data-atlas-trackable="# コンビニ・スーパー"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> コンビニ・スーパー</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_header" data-atlas-trackable="# マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> マーケ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0111デザイン&i_cid=nbpnxr_header" data-atlas-trackable="# デザイン"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> デザイン</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0031商品開発&i_cid=nbpnxr_header" data-atlas-trackable="# 商品開発"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 商品開発</span> </a> </li> </ul> </div> <div class="section-more-link-box is-short"> <a href="/atcl/contents/tag/?i_cid=nbpnxr_header" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </div> </div> </div> <div class="hd-logo-box"> <a href="/?i_cid=nbpnxr_header" class="hd-logo-link" data-atlas-trackable="logo-nxr"> <img src="/images/2021/common/logoNxr.svg" alt="日経クロストレンド:マーケティングがわかる、消費が見える" class="hd-logo-img"> </a> </div> <div class="hd-col is-right"> <nav class="hd-global-nav"> <ul class="hd-global-nav-items"> <li class="hd-global-nav-item"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="pickupSeries"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-special"></i> <span class="hd-global-nav-text">特集・連載</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="database"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-data-base"></i> <span class="hd-global-nav-text">データベース</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/seminar/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="seminar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-seminar"></i> <span class="hd-global-nav-text">動画セミナー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="calendar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-calendar"></i> <span class="hd-global-nav-text">未来消費カレンダー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/info/18/00008/?i_cid=nbpnxr_header" class="hd-global-nav-link"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-guide"></i> <span class="hd-global-nav-text">使い方</span> </span> </a> </li> </ul> </nav> </div> </div> </div> </header> </div> <div class="local-navi-wrap"> <div class="l-content local-navi-box"> <div class="local-navi-col is-left"> <ul class="local-navi-link-items"> <li class="local-navi-link-item"> <a href="/atcl/contents/watch/00013/02514/?i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">1週間で学ぶ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">マーケ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=F0281ヒット商品&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">ヒット商品</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0021新ビジネス&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">新ビジネス</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=C0172小売・EC&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">小売・EC</span> </a> </li> </ul> </div> <div class="local-navi-col is-right"> <ul class="local-navi-site-items"> <li class="local-navi-site-item"> <a href="/sp/trendy/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/bpcommon/logo/TRE.svg" alt="日経トレンディ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/design/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_design.svg" alt="日経デザイン" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/ent/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_ent.svg" alt="日経エンタテインメント!" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/mj/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_mj.svg" alt="日経MJ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/college/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_college.svg" alt="日経クロストレンドカレッジ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/marketer/2024/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_marketer.svg" alt="マーケター名鑑" class="local-navi-site-img" /></figure> </a> </li> </ul> </div> </div> </div> <div class="breadcrumb-box "> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">ランキング</span> </li> </ol> </div> <main class="l-content main-wrap"> <section class="l-section"> <div class="page-title-box"> <div class="page-title-col is-left"> <h1 class="page-title"> <span class="page-title-text">ランキング</span> </h1> </div> </div> </section> <section class="l-section is-mini"> <div class="page-link-box"> <ul class="page-link-items"> <li class="page-link-item"> <a href="#LINK02" class="page-link"> <span class="page-link-text">有料人気記事</span> <i class="icon-down-arrow"></i> </a> </li> <li class="page-link-item"> <a href="#LINK01" class="page-link"> <span class="page-link-text">人気記事</span> <i class="icon-down-arrow"></i> </a> </li> <li class="page-link-item"> <a href="#LINK03" class="page-link"> <span class="page-link-text">人気特集・連載</span> <i class="icon-down-arrow"></i> </a> </li> <li class="page-link-item"> <a href="#LINK04" class="page-link"> <span class="page-link-text">クリップ</span> <i class="icon-down-arrow"></i> </a> </li> <li class="page-link-item"> <a href="#LINK05" class="page-link"> <span class="page-link-text">タグ</span> <i class="icon-down-arrow"></i> </a> </li> <li class="page-link-item"> <a href="#LINK06" class="page-link"> <span class="page-link-text">マーケ担当</span> <i class="icon-down-arrow"></i> </a> </li> </ul> </div> </section> <section id="LINK02" class="l-section" data-atlas-trackable="subcolumn"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">有料会員が読んだ記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab is-main"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel004"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel005"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel006"> <span class="section-tab-btn-text">週間</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn " data-tab-id="panel007"> <span class="section-tab-btn-text">月間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel004" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由 SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由 SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】2025年ヒット予測ランキング 5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=010cb09804" alt="【マンガ】2025年ヒット予測ランキング 5つの消費トレンドとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ 台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ 台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ! 業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超 大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超 大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01580/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01580/nxr_s.jpg?__scale=w:80,h:60&_sh=01e0760a60" alt="大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01052/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0bb0a20" alt="商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00484/00027/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">SDGs 商品開発の舞台裏</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日産や日本旅行「GREEN JOURNEY」推進 持続可能な旅行を全国へ</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00484/00027/nxr_s.jpg?__scale=w:80,h:60&_sh=0600810460" alt="日産や日本旅行「GREEN JOURNEY」推進 持続可能な旅行を全国へ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01584/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01584/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0670fe0" alt="ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00021/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3世代が楽しむ京都の新名所 ニンテンドーミュージアムの魅力は?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=080d20c802" alt="3世代が楽しむ京都の新名所 ニンテンドーミュージアムの魅力は?" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> <li id="panel005" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01584/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01584/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0670fe0" alt="ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01052/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0bb0a20" alt="商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01580/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01580/nxr_s.jpg?__scale=w:80,h:60&_sh=01e0760a60" alt="大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0f40270e50" alt="三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃 「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00017/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">荷物は先にロッカー発、ホテル行き 「手ぶら観光」の新スタイル</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00017/nxr_s.jpg?__scale=w:80,h:60&_sh=02b07207f0" alt="荷物は先にロッカー発、ホテル行き 「手ぶら観光」の新スタイル" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00015/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ピックルボールが生涯スポーツの筆頭に? TBSや三井不動産も参入</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00015/nxr_s.jpg?__scale=w:80,h:60&_sh=0f504a02b0" alt="ピックルボールが生涯スポーツの筆頭に? TBSや三井不動産も参入" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/seminar/19/00069/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">コカ・コーラアプリでCRM大変革</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">コカ・コーラ、アプリ起点のCRM大変革 成長戦略と継続利用の秘策</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00069/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0b709b0e40" alt="コカ・コーラ、アプリ起点のCRM大変革 成長戦略と継続利用の秘策" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00016/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">11</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">食中酒にも やわらかい甘味を感じる「プレミアムテキーラ」が台頭</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00016/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0df0a90" alt="食中酒にも やわらかい甘味を感じる「プレミアムテキーラ」が台頭" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02533/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">12</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">オイシックス髙島社長が語る「食産業の育て方」 三菱UFJ銀行も本腰</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02533/nxr_s.jpg?__scale=w:80,h:60&_sh=0770440f90" alt="オイシックス髙島社長が語る「食産業の育て方」 三菱UFJ銀行も本腰" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01092/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">13</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドの必読書籍</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">西口一希氏の「ブランディングの誤解」が書籍化! 日経クロストレンドで過去最大級の反響</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01092/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=000a204709" alt="西口一希氏の「ブランディングの誤解」が書籍化! 日経クロストレンドで過去最大級の反響" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">14</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00327/00215/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">15</i> </div> </div> <span class="ranking-panel-parent-title">新・Watcher 中国テックジャイアント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">中国テンセント 手のひら決済サービスをシンガポールから世界展開へ</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00327/00215/nxr_s.jpg?__scale=w:80,h:60&_sh=0130a70d60" alt="中国テンセント 手のひら決済サービスをシンガポールから世界展開へ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">16</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01582/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">17</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“平成のカッコイイ”が復権? 令和男子の事実 メンズトレンド大賞2024</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01582/nxr_s.jpg?__scale=w:80,h:60&_sh=091060bf05" alt="“平成のカッコイイ”が復権? 令和男子の事実 メンズトレンド大賞2024" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02535/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">18</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02535/nxr_s.jpg?__scale=w:80,h:60&_sh=0590ab0be0" alt="究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">19</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=060cb0d102" alt="セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00014/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">20</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">次の注目は「飲む韓国コスメ」 韓国化粧品ブームが食品業界にも波及</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00014/nxr_s.jpg?__scale=w:80,h:60&_sh=0100a0a101" alt="次の注目は「飲む韓国コスメ」 韓国化粧品ブームが食品業界にも波及" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">21</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">足場レンタル会社がなぜ「パルクール」? 若者の「無関心の壁」を突破</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0120580" alt="足場レンタル会社がなぜ「パルクール」? 若者の「無関心の壁」を突破" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">22</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発! NEWS&TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">23</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00484/00027/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">24</i> </div> </div> <span class="ranking-panel-parent-title">SDGs 商品開発の舞台裏</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日産や日本旅行「GREEN JOURNEY」推進 持続可能な旅行を全国へ</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00484/00027/nxr_s.jpg?__scale=w:80,h:60&_sh=0600810460" alt="日産や日本旅行「GREEN JOURNEY」推進 持続可能な旅行を全国へ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">25</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「BtoBブランディング」のリアル 組織改革、新規事業創出も</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0a906f0900" alt="「BtoBブランディング」のリアル 組織改革、新規事業創出も" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00553/00037/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">26</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドの読みどころ!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【12月特集予告】25年に飛躍する「100社」を選出! テレビ通販の「売る力」も大研究</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00553/00037/nxr_s.jpg?__scale=w:80,h:60&_sh=0b20e20b10" alt="【12月特集予告】25年に飛躍する「100社」を選出! テレビ通販の「売る力」も大研究" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> <li id="panel006" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新 若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新 若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01582/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“平成のカッコイイ”が復権? 令和男子の事実 メンズトレンド大賞2024</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01582/nxr_s.jpg?__scale=w:80,h:60&_sh=091060bf05" alt="“平成のカッコイイ”が復権? 令和男子の事実 メンズトレンド大賞2024" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01080/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】ロイヤルティープログラム構築術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ポイントプログラム「以前」の問題 顧客コミュニケーションが持つ4つの役割</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01080/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=08b05601a0" alt="ポイントプログラム「以前」の問題 顧客コミュニケーションが持つ4つの役割" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00977/00021/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">凄腕マーケターが「クロトレ」を斬る</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ブランディングの正しい成果指標 「パーパス」の売り上げ貢献は限定的</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00977/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=03d01e0c20" alt="ブランディングの正しい成果指標 「パーパス」の売り上げ貢献は限定的" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃 「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">11</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01082/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">12</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">生成AIによるブランド広告は悪影響か、好影響か 鍵を握る「努力量」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0840100b60" alt="生成AIによるブランド広告は悪影響か、好影響か 鍵を握る「努力量」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00845/00015/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">13</i> </div> </div> <span class="ranking-panel-parent-title">購買データで探る ヒットのサイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「クノール」強し 20代は食事系好き、インスタントスープの売れ行きは?</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00845/00015/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30d703b0" alt="「クノール」強し 20代は食事系好き、インスタントスープの売れ行きは?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">14</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">15</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発! NEWS&TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">16</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「BtoBブランディング」のリアル 組織改革、新規事業創出も</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0a906f0900" alt="「BtoBブランディング」のリアル 組織改革、新規事業創出も" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01081/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">17</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力 トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">キリンNo.1営業の秘技「3つのルール」 取引先社長が涙した提案力</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0250450680" alt="キリンNo.1営業の秘技「3つのルール」 取引先社長が涙した提案力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01003/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">18</i> </div> </div> <span class="ranking-panel-parent-title">最強ブランドをつくる「UAV」マーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">発売60年のミツカン「味ぽん」売上10%増 「味の幅」訴求が奏功</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01003/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=0d908e0710" alt="発売60年のミツカン「味ぽん」売上10%増 「味の幅」訴求が奏功" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00448/00016/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">19</i> </div> </div> <span class="ranking-panel-parent-title">技術、マーケ、消費の「トレンドマップ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【独自調査】24年下半期「今後伸びるビジネス」ランキング 急成長1位は?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00448/00016/nxr_s.jpg?__scale=w:80,h:60&_sh=0530ef04d0" alt="【独自調査】24年下半期「今後伸びるビジネス」ランキング 急成長1位は?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">20</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">21</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01085/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">22</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01c09a0320" alt="2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02528/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">23</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日本でもサービス開始の「FAST」とは? 多様化する動画配信ビジネス</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02528/nxr_s.jpg?__scale=w:80,h:60&_sh=04706c0460" alt="日本でもサービス開始の「FAST」とは? 多様化する動画配信ビジネス" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01584/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">24</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01584/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0670fe0" alt="ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01052/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">25</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0bb0a20" alt="商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">26</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=060cb0d102" alt="セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00622/00028/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">27</i> </div> </div> <span class="ranking-panel-parent-title">Z世代トレンド予測</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「TikTok売れ」大異変 2024年にバズった3つのグルメ、もう食べた?</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00622/00028/nxr_s.jpg?__scale=w:80,h:60&_sh=0dc0db03b0" alt="「TikTok売れ」大異変 2024年にバズった3つのグルメ、もう食べた?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00151/00060/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">28</i> </div> </div> <span class="ranking-panel-parent-title">小口覺の意識低い系マーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ゴリラの次はカメレオン ドウシシャ入社3年目、ヒット連発「はな子」の突破力</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00151/00060/nxr_s.jpg?__scale=w:80,h:60&_sh=0cb03e0430" alt="ゴリラの次はカメレオン ドウシシャ入社3年目、ヒット連発「はな子」の突破力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01092/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">29</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドの必読書籍</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">西口一希氏の「ブランディングの誤解」が書籍化! 日経クロストレンドで過去最大級の反響</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01092/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=000a204709" alt="西口一希氏の「ブランディングの誤解」が書籍化! 日経クロストレンドで過去最大級の反響" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00171/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">30</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00171/nxr_s.jpg?__scale=w:80,h:60&_sh=0180ec0901" alt="ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00401/00056/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">31</i> </div> </div> <span class="ranking-panel-parent-title">30年のデータで解析! 生活者の変化潮流</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Z世代が求める「ローリスク仲間」 強まる同性の友人との関係</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00401/00056/nxr_s.jpg?__scale=w:80,h:60&_sh=0cd0280d70" alt="Z世代が求める「ローリスク仲間」 強まる同性の友人との関係" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02535/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">32</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02535/nxr_s.jpg?__scale=w:80,h:60&_sh=0590ab0be0" alt="究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00008/00127/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">33</i> </div> </div> <span class="ranking-panel-parent-title">CMフォーカス</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/00127/nxr_s.jpg?__scale=w:80,h:60&_sh=01303a0ab0" alt="松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">34</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">島津製作所は分析技術をアートに 「ウェルビーイングデザイン」目指す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=06a02b04c0" alt="島津製作所は分析技術をアートに 「ウェルビーイングデザイン」目指す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01082/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">35</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">AI画家の作品はなぜ嫌われる? 不気味さの本質探る「2つの大実験」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=06d0970a80" alt="AI画家の作品はなぜ嫌われる? 不気味さの本質探る「2つの大実験」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00385/00048/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">36</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">音部氏「ロイヤル顧客獲得」の鍵を解説 「ブランド」「便益」の重要性</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00048/nxr_s.jpg?__scale=w:80,h:60&_sh=0860a90730" alt="音部氏「ロイヤル顧客獲得」の鍵を解説 「ブランド」「便益」の重要性" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01580/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">37</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01580/nxr_s.jpg?__scale=w:80,h:60&_sh=01e0760a60" alt="大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01082/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">38</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">楽しければ商品購入に至るか? ゲーミフィケーションの落とし穴</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0870e609e0" alt="楽しければ商品購入に至るか? ゲーミフィケーションの落とし穴" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01055/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">39</i> </div> </div> <span class="ranking-panel-parent-title">シニアの新常識</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">シニア意識調査 人生の転換期、「いい夫婦」の鍵はテレビとLINE?</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01055/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0c0b10c103" alt="シニア意識調査 人生の転換期、「いい夫婦」の鍵はテレビとLINE?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">40</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">足場レンタル会社がなぜ「パルクール」? 若者の「無関心の壁」を突破</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0120580" alt="足場レンタル会社がなぜ「パルクール」? 若者の「無関心の壁」を突破" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01080/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">41</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】ロイヤルティープログラム構築術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ポイントプログラムはロイヤルティーを高めるか? 確認したい5つの効果</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01080/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0ee0d90805" alt="ポイントプログラムはロイヤルティーを高めるか? 確認したい5つの効果" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">42</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0d80580d70" alt="来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01082/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">43</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">生成AIで「コト消費」は生み出せるか 体験価値に関する一考察</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0a10270f00" alt="生成AIで「コト消費」は生み出せるか 体験価値に関する一考察" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01088/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">44</i> </div> </div> <span class="ranking-panel-parent-title">組織の底力を引き出す戦略創発会議</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会議メンバーをどう選ぶ? 「多様性」が組織の創造力を高める</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01088/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0890d10170" alt="会議メンバーをどう選ぶ? 「多様性」が組織の創造力を高める" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00011/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">45</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">王者LINE超えの威力 入力ミスも相手に送る新星アプリの正体</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=02e01609d0" alt="王者LINE超えの威力 入力ミスも相手に送る新星アプリの正体" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01079/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">46</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ローソン、PBパッケージ刷新の大炎上で得た教訓 絶対やってはいけない2つのこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=07804603c0" alt="ローソン、PBパッケージ刷新の大炎上で得た教訓 絶対やってはいけない2つのこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01082/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">47</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">AI導入で消費者は「より不道徳」に? 小売店の「請求ミス」実験で判明</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0640cc0250" alt="AI導入で消費者は「より不道徳」に? 小売店の「請求ミス」実験で判明" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00014/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">48</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">次の注目は「飲む韓国コスメ」 韓国化粧品ブームが食品業界にも波及</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00014/nxr_s.jpg?__scale=w:80,h:60&_sh=0100a0a101" alt="次の注目は「飲む韓国コスメ」 韓国化粧品ブームが食品業界にも波及" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> <li id="panel007" class="section-tab-cnt-item js-tab-cnt "> <div class="section-tab-search-monthly js-search-monthly"> <div class="section-tab-search-monthly-input-box"> <label class="form-lb is-select is-year"> <select class="js-search-monthly-year" name="year"> <option value="2019" >2019年</option> <option value="2020" >2020年</option> <option value="2021" >2021年</option> <option value="2022" >2022年</option> <option value="2023" >2023年</option> <option value="2024" selected>2024年</option> </select> </label> <label class="form-lb is-select is-month"> <select class="js-search-monthly-month" name="month"> <option value="01" > 1月 </option> <option value="02" > 2月 </option> <option value="03" > 3月 </option> <option value="04" > 4月 </option> <option value="05" > 5月 </option> <option value="06" > 6月 </option> <option value="07" > 7月 </option> <option value="08" > 8月 </option> <option value="09" > 9月 </option> <option value="10" selected> 10月 </option> <option value="11" > 11月 </option> <option value="12" > 12月 </option> </select> </label> </div> <div class="section-tab-search-monthly-btn-box"> <button type="submit" class="search-btn is-mini js-search-monthly-btn"> <span class="search-btn-text">検索</span> </button> </div> </div> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">マクドナルドの強さの秘密 「カテゴリーエントリーポイント(CEPs)」にあり</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0db01009f0" alt="マクドナルドの強さの秘密 「カテゴリーエントリーポイント(CEPs)」にあり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ若者は「レッドブル」を飲むのか 隠れたCEPsをデータで探索</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0df05303d0" alt="なぜ若者は「レッドブル」を飲むのか 隠れたCEPsをデータで探索" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01075/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「縦型ショートドラマ」徹底活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「スキップされない広告」驚異の平均再生300万回超 大企業が軒並み出稿</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01075/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0c10820c40" alt="「スキップされない広告」驚異の平均再生300万回超 大企業が軒並み出稿" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">データ分析でカテゴリー需要を見極める方法 森岡式確率モデルを実践</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=05601a0220" alt="データ分析でカテゴリー需要を見極める方法 森岡式確率モデルを実践" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00401/00055/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">30年のデータで解析! 生活者の変化潮流</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「調理定年」は何歳? 調査で分かった「大盛り寿命」「焼き肉寿命」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00401/00055/nxr_s.jpg?__scale=w:80,h:60&_sh=0510ff0280" alt="「調理定年」は何歳? 調査で分かった「大盛り寿命」「焼き肉寿命」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">テレビCMは売上に貢献しているのか マーケ施策の効果をMMMで分析</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0330fb0310" alt="テレビCMは売上に貢献しているのか マーケ施策の効果をMMMで分析" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">進撃のバーガーキング “炎上ギリギリ”SNS戦略 顧客巻き込み出店拡大</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=07b0ad0b00" alt="進撃のバーガーキング “炎上ギリギリ”SNS戦略 顧客巻き込み出店拡大" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">売れる「商品企画」はAIと生み出す 誰もがジョブズの創造性に近づける</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0ba0860e20" alt="売れる「商品企画」はAIと生み出す 誰もがジョブズの創造性に近づける" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00920/00016/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">2024年のヒットをつくる人</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅が明かす「勝ち筋のつくり方」 ニップンとの協業編</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00920/00016/nxr_s.jpg?__scale=w:80,h:60&_sh=050a10f70e" alt="刀・森岡毅が明かす「勝ち筋のつくり方」 ニップンとの協業編" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">AIで構想、超時短パワポ術 プレゼン資料がいつの間にか仕上がる!?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=08a02f020e" alt="AIで構想、超時短パワポ術 プレゼン資料がいつの間にか仕上がる!?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">11</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">佐賀の豆腐店、リブランディングで劇的V字回復 3代目社長が捨てた“常識”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=0207c09f0b" alt="佐賀の豆腐店、リブランディングで劇的V字回復 3代目社長が捨てた“常識”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">12</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">味の素冷食「フライパン騒動」に2つの誤算 改良ギョーザで新規客1.4倍</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0c06f06e04" alt="味の素冷食「フライパン騒動」に2つの誤算 改良ギョーザで新規客1.4倍" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00533/00024/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">13</i> </div> </div> <span class="ranking-panel-parent-title">日経トレンディ スタートアップ大賞</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">LINEを脅かす新生アプリが招待制終了 一般公開をついにスタート</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00533/00024/nxr_s.jpg?__scale=w:80,h:60&_sh=0d50220d40" alt="LINEを脅かす新生アプリが招待制終了 一般公開をついにスタート" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01085/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">14</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01c09a0320" alt="2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01559/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">15</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">キリン「成功体験を捨てる」 クラフトビール立て直し、売上2倍の成果も</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01559/nxr_s.jpg?__scale=w:80,h:60&_sh=0600e80e90" alt="キリン「成功体験を捨てる」 クラフトビール立て直し、売上2倍の成果も" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">16</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ドンキ流驚異のPDCA 評価機能「マジボイス」で顧客へ“権限委譲”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0480aa0b10" alt="ドンキ流驚異のPDCA 評価機能「マジボイス」で顧客へ“権限委譲”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">17</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">予約殺到ニンテンドーミュージアムの「UXデザイン」 “自由な体験”の衝撃</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0b30910170" alt="予約殺到ニンテンドーミュージアムの「UXデザイン」 “自由な体験”の衝撃" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01013/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">18</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドFORUM 2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ今マーケに「顧客幸福度」が必要なのか? さとなお氏×徳力氏議論</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01013/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=0430b50110" alt="なぜ今マーケに「顧客幸福度」が必要なのか? さとなお氏×徳力氏議論" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00801/00022/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">19</i> </div> </div> <span class="ranking-panel-parent-title">常識崩壊 「証拠」が語るマーケの真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「ドンキ」に学ぶ最強の想起形成術 メンタルアベイラビリティとは</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00801/00022/nxr_s.jpg?__scale=w:80,h:60&_sh=05b09a0a30" alt="「ドンキ」に学ぶ最強の想起形成術 メンタルアベイラビリティとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01547/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">20</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ネスレ日本、Spotify広告費を5倍に テレビCMの音声転用で高ROI達成</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01547/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09c0d40" alt="ネスレ日本、Spotify広告費を5倍に テレビCMの音声転用で高ROI達成" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">21</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">生成AI×「AIDMA」 ターゲットの消費ストーリーを深掘りする極意</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=06701a0190" alt="生成AI×「AIDMA」 ターゲットの消費ストーリーを深掘りする極意" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">22</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">NPS調査も生成AI「Copilot」とExcelで爆速化 今日から使える5つの手順</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0b00890790" alt="NPS調査も生成AI「Copilot」とExcelで爆速化 今日から使える5つの手順" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01064/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">23</i> </div> </div> <span class="ranking-panel-parent-title">老化の真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三角食べ、十分睡眠のウソ 老化の新説「○歳と60歳で急激に進行」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01064/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=05c0110a50" alt="三角食べ、十分睡眠のウソ 老化の新説「○歳と60歳で急激に進行」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01039/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">24</i> </div> </div> <span class="ranking-panel-parent-title">パワーカップル&パワーシングル消費の実態</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アメックス、新規の6割超がミレニアルとZ世代 若返りに4つの変化</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01039/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0cf0620840" alt="アメックス、新規の6割超がミレニアルとZ世代 若返りに4つの変化" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01556/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">25</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「若者の酒離れ」関係なし 毎月30商品開発、酒ECのアイデア創出法</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01556/nxr_s.jpg?__scale=w:80,h:60&_sh=0380420e80" alt="「若者の酒離れ」関係なし 毎月30商品開発、酒ECのアイデア創出法" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00977/00017/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">26</i> </div> </div> <span class="ranking-panel-parent-title">凄腕マーケターが「クロトレ」を斬る</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「インサイト発見力」を鍛えるたった1つの視点 毎日できる練習法</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00977/00017/nxr_s.jpg?__scale=w:80,h:60&_sh=01407d0980" alt="「インサイト発見力」を鍛えるたった1つの視点 毎日できる練習法" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01067/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">27</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】新経営戦略「RevOps」の衝撃</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">BtoB企業の収益力に直結、「RevOps」とは? 「データ」と「プロセス」に着目</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01067/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0750820780" alt="BtoB企業の収益力に直結、「RevOps」とは? 「データ」と「プロセス」に着目" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01083/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">28</i> </div> </div> <span class="ranking-panel-parent-title">速報! Xで発掘「ヒットのタネ・ネタ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">SNS分析であぶり出したヒット予測5選 謎グルメ「オッチャホイ」ご存じか</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01083/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=09c09a0a80" alt="SNS分析であぶり出したヒット予測5選 謎グルメ「オッチャホイ」ご存じか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">29</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">夢の「パピコ2本食い」 異色の新体験生んだ“無駄づくり”、グリコの先見</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0430800907" alt="夢の「パピコ2本食い」 異色の新体験生んだ“無駄づくり”、グリコの先見" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01013/00019/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">30</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドFORUM 2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Netflixでヒット作が生まれる理由 妥協しないコンテンツ作りの裏側</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01013/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=0350830fc0" alt="Netflixでヒット作が生まれる理由 妥協しないコンテンツ作りの裏側" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">31</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">冷めた弁当を「外で温め直す」異例のバッグ 伊藤園も採用【MOY地方編大賞】</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0e80350920" alt="冷めた弁当を「外で温め直す」異例のバッグ 伊藤園も採用【MOY地方編大賞】" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">32</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「メルマガ配信リストの質」を高める4つのプロセス 「数」にだまされるな</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0d802e0a50" alt="「メルマガ配信リストの質」を高める4つのプロセス 「数」にだまされるな" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00961/00037/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">33</i> </div> </div> <span class="ranking-panel-parent-title">プレイバック! 週間記事ランキング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「刀・森岡毅が明かす『勝ち筋のつくり方』」 ちょうど1年前振り返りランキング</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00961/00037/nxr_s.jpg?__scale=w:80,h:60&_sh=07b0360cf0" alt="1位は「刀・森岡毅が明かす『勝ち筋のつくり方』」 ちょうど1年前振り返りランキング" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">34</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">コーセーがZ世代「リキッド消費」に対応 「ハラカド」に新店舗</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=09209606c0" alt="コーセーがZ世代「リキッド消費」に対応 「ハラカド」に新店舗" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">35</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">雪印さけるチーズ、発売40年超で最高売上のなぜ 成功支えた4つの要諦</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=02d0730320" alt="雪印さけるチーズ、発売40年超で最高売上のなぜ 成功支えた4つの要諦" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01066/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">36</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】令和のメディア視聴の新事実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">消費者のメディア接触と広告費の関係 約15年で広告費内訳は大変化 </span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01066/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0db0720410" alt="消費者のメディア接触と広告費の関係 約15年で広告費内訳は大変化 " class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">37</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「メールマーケ」で押さえるべき5つのKPI 効果が出ないワケ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0cf09c0930" alt="「メールマーケ」で押さえるべき5つのKPI 効果が出ないワケ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02514/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">38</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【保存版】「1週間で分かるマーケ講座」まとめ 学んでおきたい7つのテーマ</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02514/nxr_s.jpg?__scale=w:80,h:60&_sh=03b0280460" alt="【保存版】「1週間で分かるマーケ講座」まとめ 学んでおきたい7つのテーマ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01024/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">39</i> </div> </div> <span class="ranking-panel-parent-title">超図解・新しいマーケティング 実践編</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品開発に立ちはだかる「4つの壁」 打破のヒントは“コレクティブ”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01024/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0720260ce0" alt="商品開発に立ちはだかる「4つの壁」 打破のヒントは“コレクティブ”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">40</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「タイミング」より「頻度」を意識 メルマガは送りすぎても嫌われない?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0370bc0c80" alt="「タイミング」より「頻度」を意識 メルマガは送りすぎても嫌われない?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00894/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">41</i> </div> </div> <span class="ranking-panel-parent-title">マーケターのためのリーダーシップ論</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">提案に「ノー」と言う上司の対処法 アサヒ松山社長が説得の秘策を語る</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00894/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=07d03006e0" alt="提案に「ノー」と言う上司の対処法 アサヒ松山社長が説得の秘策を語る" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">42</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Excelと生成AI「Copilot」でアンケート結果を縦横無尽に分析する技</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0a40d30650" alt="Excelと生成AI「Copilot」でアンケート結果を縦横無尽に分析する技" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00880/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">43</i> </div> </div> <span class="ranking-panel-parent-title">データ分析の誤解 マーケに使える発想法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">上司に正しくデータを伝える方法 「グラフ」の役割を理解できているか</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00880/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=06002b0960" alt="上司に正しくデータを伝える方法 「グラフ」の役割を理解できているか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">44</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「7割超は1通8秒未満しか見ない」 メルマガづくりで大事なこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=03508c0ad0" alt="「7割超は1通8秒未満しか見ない」 メルマガづくりで大事なこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01553/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">45</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜアイデアが出ないのか? “無駄づくり”藤原麻里菜氏に聞く発想術</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01553/nxr_s.jpg?__scale=w:80,h:60&_sh=04a0e60d30" alt="なぜアイデアが出ないのか? “無駄づくり”藤原麻里菜氏に聞く発想術" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01024/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">46</i> </div> </div> <span class="ranking-panel-parent-title">超図解・新しいマーケティング 実践編</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">超図解「新しいマーケティング」一挙公開 スマイルカーブでこう変わる</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01024/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0390cf0e20" alt="超図解「新しいマーケティング」一挙公開 スマイルカーブでこう変わる" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">47</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">マクドナルド「ハッピーセット」が親の心を動かす理由 CEPsを生成AIで洗い出し</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0d0990d60f" alt="マクドナルド「ハッピーセット」が親の心を動かす理由 CEPsを生成AIで洗い出し" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00164/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">48</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日本一売れる、ジャパネットたかたのおせちの秘密 値引き期限は11月23日</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00164/nxr_s.jpg?__scale=w:80,h:60&_sh=0a40950e10" alt="日本一売れる、ジャパネットたかたのおせちの秘密 値引き期限は11月23日" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01562/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">49</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">年間売上高70億円の@cosme TOKYO 「顧客が何度も訪れる場づくり」の裏側</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01562/nxr_s.jpg?__scale=w:80,h:60&_sh=010c10ff02" alt="年間売上高70億円の@cosme TOKYO 「顧客が何度も訪れる場づくり」の裏側" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00628/00091/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">50</i> </div> </div> <span class="ranking-panel-parent-title">「日経MJ」フロント面(1面)から</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">九州発トライアル、強さの背景 3つの「あえて」の逆張り戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00628/00091/nxr_s.jpg?__scale=w:80,h:60&_sh=08407c0c20" alt="九州発トライアル、強さの背景 3つの「あえて」の逆張り戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">51</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ジャパネット社長を直撃 長崎スタジアムシティに1000億円投じたワケ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=05d07507f0" alt="ジャパネット社長を直撃 長崎スタジアムシティに1000億円投じたワケ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">52</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">プロスポーツ“不毛”だった群馬県太田市、バスケ天国に 立役者はオープンハウス</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0e0b00920d" alt="プロスポーツ“不毛”だった群馬県太田市、バスケ天国に 立役者はオープンハウス" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01075/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">53</i> </div> </div> <span class="ranking-panel-parent-title">「縦型ショートドラマ」徹底活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「ドコモ×青春」 ショートドラマで950万回再生、大バズりの舞台裏</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01075/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0950610e40" alt="「ドコモ×青春」 ショートドラマで950万回再生、大バズりの舞台裏" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01549/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">54</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「卵の売れ行き」で景気解明 イオンのデータ分析部隊が示す未来</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01549/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0a50250" alt="「卵の売れ行き」で景気解明 イオンのデータ分析部隊が示す未来" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">55</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0d80580d70" alt="来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00665/00019/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">56</i> </div> </div> <span class="ranking-panel-parent-title">基礎から学ぶ! インサイトユニバーシティ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">部門間バケツリレーを脱せよ! 「未来のレモンサワー」開発の舞台裏</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00665/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=0930640ae0" alt="部門間バケツリレーを脱せよ! 「未来のレモンサワー」開発の舞台裏" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">57</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">発表! 未来のマーケティングをつくる「自作AIツール」21作品 金賞は?</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=06a09d0e40" alt="発表! 未来のマーケティングをつくる「自作AIツール」21作品 金賞は?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">58</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「長崎スタジアムシティ」爆誕 地域経済を潤す新造アリーナの魔力</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0ee0bb08e0" alt="「長崎スタジアムシティ」爆誕 地域経済を潤す新造アリーナの魔力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01051/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">59</i> </div> </div> <span class="ranking-panel-parent-title">心を動かす文具&雑貨デザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Z世代の心に残る「エモロジー文具」 財産になるブランドづくり</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01051/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0350360c80" alt="Z世代の心に残る「エモロジー文具」 財産になるブランドづくり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00002/00096/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">60</i> </div> </div> <span class="ranking-panel-parent-title">人気パッケージ比較調査</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">パッケージの極意 「中身」「イラスト」「写真」のどれを優先すべきか</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00002/00096/nxr_s.jpg?__scale=w:80,h:60&_sh=09a0550680" alt="パッケージの極意 「中身」「イラスト」「写真」のどれを優先すべきか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01554/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">61</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「プレミアムテキーラ」ブーム勃興前夜 高級すし店も熱視線のワケ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01554/nxr_s.jpg?__scale=w:80,h:60&_sh=0200620e90" alt="「プレミアムテキーラ」ブーム勃興前夜 高級すし店も熱視線のワケ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">62</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作CMでAI活用、AQUOSスマホ出荷2倍 「不気味の谷」越える4つの鍵</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0b308b0" alt="松田優作CMでAI活用、AQUOSスマホ出荷2倍 「不気味の谷」越える4つの鍵" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01067/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">63</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】新経営戦略「RevOps」の衝撃</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">10年で市場規模5倍へ BtoB新経営戦略「RevOps」6つの効果</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01067/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0b30680" alt="10年で市場規模5倍へ BtoB新経営戦略「RevOps」6つの効果" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01024/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">64</i> </div> </div> <span class="ranking-panel-parent-title">超図解・新しいマーケティング 実践編</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">積水ハウス流、顧客とのLTV最大化戦略 スマートハウスで実践</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01024/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0de0940ac0" alt="積水ハウス流、顧客とのLTV最大化戦略 スマートハウスで実践" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">65</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">任天堂、セガ、グリコ…リアルに拡張する「UXデザイン」最先端</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0fc0b60450" alt="任天堂、セガ、グリコ…リアルに拡張する「UXデザイン」最先端" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">66</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三井不動産とMIXI、街づくりで異色タッグ 南船橋LaLa arena流「熱狂と余韻」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0ba0b00270" alt="三井不動産とMIXI、街づくりで異色タッグ 南船橋LaLa arena流「熱狂と余韻」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00688/00014/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">67</i> </div> </div> <span class="ranking-panel-parent-title">「北欧、暮らしの道具店」はなぜ愛されるのか</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社員の8割が元顧客 KPIなし、ガクチカ不問…クラシコム流採用の謎</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00688/00014/nxr_s.jpg?__scale=w:80,h:60&_sh=09405f050e" alt="社員の8割が元顧客 KPIなし、ガクチカ不問…クラシコム流採用の謎" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00683/00019/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">68</i> </div> </div> <span class="ranking-panel-parent-title">今瀧健登の「Z世代マーケティング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「オム兄」のケチャップが爆売れしたワケ 激変インフルエンサーマーケ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00683/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=0d80d50410" alt="「オム兄」のケチャップが爆売れしたワケ 激変インフルエンサーマーケ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">69</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">トヨタ自動車のバスケ新アリーナ構想 自動運転車がそのまま観戦席に?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0c80a008b0" alt="トヨタ自動車のバスケ新アリーナ構想 自動運転車がそのまま観戦席に?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">70</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">超速PDCA、A/Bテスト…結果につながる「メールマーケ」の続け方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0600490320" alt="超速PDCA、A/Bテスト…結果につながる「メールマーケ」の続け方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01552/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">71</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">BeReal躍進の裏にリサーチあり トップが語る、Z世代トレンド1位の理由</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01552/nxr_s.jpg?__scale=w:80,h:60&_sh=04b0d90b10" alt="BeReal躍進の裏にリサーチあり トップが語る、Z世代トレンド1位の理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01066/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">72</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】令和のメディア視聴の新事実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">AI広告は好きだが、認めたくない? 調査で判明、生活者のAI受容の実態</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01066/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0180d00fc0" alt="AI広告は好きだが、認めたくない? 調査で判明、生活者のAI受容の実態" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">73</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">兵庫の老舗酒蔵に「女将」がいるワケ 古い体質変える4つの劇的改革</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0380a207c0" alt="兵庫の老舗酒蔵に「女将」がいるワケ 古い体質変える4つの劇的改革" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00577/00043/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">74</i> </div> </div> <span class="ranking-panel-parent-title">「日経MJ」から</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「パチパチパニック」少子化でも伸びるワケ 100均開拓で売上高10倍</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00577/00043/nxr_s.jpg?__scale=w:80,h:60&_sh=04506d0300" alt="「パチパチパニック」少子化でも伸びるワケ 100均開拓で売上高10倍" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">75</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">白熱! 「マーケター・オブ・ザ・イヤー2024」審査会 トップマーケターたちの視点</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0530640e50" alt="白熱! 「マーケター・オブ・ザ・イヤー2024」審査会 トップマーケターたちの視点" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00162/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">76</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">王者Netflixの“隙”、忍び寄る2番手U-NEXT オリジナル無しの逆張り戦略</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00162/nxr_s.jpg?__scale=w:80,h:60&_sh=0220cf0870" alt="王者Netflixの“隙”、忍び寄る2番手U-NEXT オリジナル無しの逆張り戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">77</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ベネッセ、独自AIツール開発でCVR約1.4倍 組織としてのAI活用、成功の鍵</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=06308b0107" alt="ベネッセ、独自AIツール開発でCVR約1.4倍 組織としてのAI活用、成功の鍵" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02510/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">78</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">コーセーがなぜプロテイン? インナービューティー事業に本格参入の狙い</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02510/nxr_s.jpg?__scale=w:80,h:60&_sh=06906f0840" alt="コーセーがなぜプロテイン? インナービューティー事業に本格参入の狙い" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01064/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">79</i> </div> </div> <span class="ranking-panel-parent-title">老化の真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">〝若返り薬〞NMN、期待できない取り方も サプリ市場は過熱気味</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01064/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=02b0670bd0" alt="〝若返り薬〞NMN、期待できない取り方も サプリ市場は過熱気味" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">80</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">カシオ「G-SHOCK」Tシャツ即完売 ブランドの本質を新体験に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=01f0130900" alt="カシオ「G-SHOCK」Tシャツ即完売 ブランドの本質を新体験に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01066/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">81</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】令和のメディア視聴の新事実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">子どもにも「コネクテッドTV」が浸透 デバイス利用率はテレビが1位</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01066/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0f905105d0" alt="子どもにも「コネクテッドTV」が浸透 デバイス利用率はテレビが1位" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/seminar/19/00067/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">82</i> </div> </div> <span class="ranking-panel-parent-title">サントリー最強営業部隊のデータ戦略</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">サントリー最強営業部隊 小売店から求められる「データ戦略」</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00067/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=08a0b10100" alt="サントリー最強営業部隊 小売店から求められる「データ戦略」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00151/00059/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">83</i> </div> </div> <span class="ranking-panel-parent-title">小口覺の意識低い系マーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ニチバンがシェア7割 野菜売り場で必ず見かける“あのテープ”の正体</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00151/00059/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa01b0780" alt="ニチバンがシェア7割 野菜売り場で必ず見かける“あのテープ”の正体" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02522/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">84</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">森岡毅の刀、イマーシブ・フォート東京がハロウィーン全集中 昼と夜で様変わり</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02522/nxr_s.jpg?__scale=w:80,h:60&_sh=01d0a30500" alt="森岡毅の刀、イマーシブ・フォート東京がハロウィーン全集中 昼と夜で様変わり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01558/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">85</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">IKEA渋谷がリニューアル 都心型と郊外型のハイブリッド店舗に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01558/nxr_s.jpg?__scale=w:80,h:60&_sh=0900a40cb0" alt="IKEA渋谷がリニューアル 都心型と郊外型のハイブリッド店舗に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01557/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">86</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">町工場発の謎の金属製動物フィギュア「ネジマル」が話題に ANAともコラボ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01557/nxr_s.jpg?__scale=w:80,h:60&_sh=02d0f10a00" alt="町工場発の謎の金属製動物フィギュア「ネジマル」が話題に ANAともコラボ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02516/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">87</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">驚異の継続率90%のフィットネスサブスク ClassPassが日本上陸</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02516/nxr_s.jpg?__scale=w:80,h:60&_sh=09a0610590" alt="驚異の継続率90%のフィットネスサブスク ClassPassが日本上陸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01075/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">88</i> </div> </div> <span class="ranking-panel-parent-title">「縦型ショートドラマ」徹底活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「天気予報」に代わるヤンマーの秘策は短尺ドラマ BtoB企業がTikTok攻略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01075/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0360d10140" alt="「天気予報」に代わるヤンマーの秘策は短尺ドラマ BtoB企業がTikTok攻略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">89</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">愛知が誇る新名物「めすうなぎ」とは? “未認知”覆す絶妙ネーミング</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=08002c0510" alt="愛知が誇る新名物「めすうなぎ」とは? “未認知”覆す絶妙ネーミング" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01067/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">90</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】新経営戦略「RevOps」の衝撃</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ROIを36%向上させたRevOpsとは 新規顧客獲得が難しい時の2つの手立て</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01067/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0df0a90c50" alt="ROIを36%向上させたRevOpsとは 新規顧客獲得が難しい時の2つの手立て" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01052/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">91</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">AIと人間が「値付けバトル」 ドンキ、驚安価格の激しい舞台裏</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0b0ca0e505" alt="AIと人間が「値付けバトル」 ドンキ、驚安価格の激しい舞台裏" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01060/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">92</i> </div> </div> <span class="ranking-panel-parent-title">社長の時間―成功する人の時間の使い方―</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">家入一真氏 ドタキャンや遅刻をしまくっていた僕が「改心」した理由</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01060/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0610e30a60" alt="家入一真氏 ドタキャンや遅刻をしまくっていた僕が「改心」した理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00977/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">93</i> </div> </div> <span class="ranking-panel-parent-title">凄腕マーケターが「クロトレ」を斬る</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「売上とCEPs」7つのポイント 自社商品が想起される「数」で決まる</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00977/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=0840ca0150" alt="「売上とCEPs」7つのポイント 自社商品が想起される「数」で決まる" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">94</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">面倒な「Google広告」設定を一発で出力 自作AI活用の超便利テク</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0b403f02c0" alt="面倒な「Google広告」設定を一発で出力 自作AI活用の超便利テク" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01070/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">95</i> </div> </div> <span class="ranking-panel-parent-title">日本アニメ 次のビジョン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">海外アニメファンを調査 12カ国で最も視聴された日本アニメは?</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01070/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0af0e00e50" alt="海外アニメファンを調査 12カ国で最も視聴された日本アニメは?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01052/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">96</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">小売業はアミューズメントだ ドンキ流「買い場」づくりの哲学</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=04e0130c0e" alt="小売業はアミューズメントだ ドンキ流「買い場」づくりの哲学" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01067/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">97</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】新経営戦略「RevOps」の衝撃</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「RevOps」推進10年で売上2.1倍 6つのプロセスで成果を出す方法</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01067/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=04107e0f10" alt="「RevOps」推進10年で売上2.1倍 6つのプロセスで成果を出す方法" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00628/00092/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">98</i> </div> </div> <span class="ranking-panel-parent-title">「日経MJ」フロント面(1面)から</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アパホテル2代目が描く「1ホテル1イノベーション」 国内最大の次狙う</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00628/00092/nxr_s.jpg?__scale=w:80,h:60&_sh=06f02b0840" alt="アパホテル2代目が描く「1ホテル1イノベーション」 国内最大の次狙う" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00109/00196/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">99</i> </div> </div> <span class="ranking-panel-parent-title">マーケ&テック 米国の実像</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「エージェントAI」でマーケはどう変わるか 将来は9割超の課題を解決</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00109/00196/nxr_s.JPG?__scale=w:80,h:60&_sh=0480970a10" alt="「エージェントAI」でマーケはどう変わるか 将来は9割超の課題を解決" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">100</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">人口減の神戸を救う新アリーナ、25年4月開業へ 丸ごとスマートシティに</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=05f0ce04f0" alt="人口減の神戸を救う新アリーナ、25年4月開業へ 丸ごとスマートシティに" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> </ul> </div> </div> </section> <section id="LINK01" class="l-section" data-atlas-trackable="subcolumn"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">人気記事ランキング</span> </h2> </div> <div class="section-tab-box js-tab is-main"> <div class="section-tab-btn-box"> <ul class="section-tab-btn-items"> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn is-active" data-tab-id="panel000"> <span class="section-tab-btn-text">現在</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel001"> <span class="section-tab-btn-text">昨日</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn" data-tab-id="panel002"> <span class="section-tab-btn-text">週間</span> </button> </li> <li class="section-tab-btn-item"> <button type="button" class="section-tab-btn js-tab-btn " data-tab-id="panel003"> <span class="section-tab-btn-text">月間</span> </button> </li> </ul> </div> <div class="section-tab-cnt-box"> <ul class="section-tab-cnt-items"> <li id="panel000" class="section-tab-cnt-item js-tab-cnt is-active"> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00769/00011/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「未来のレモンサワー」が売れ続ける理由 SNS時代のヒット商品のつくり方</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00011/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0fe0d70" alt="「未来のレモンサワー」が売れ続ける理由 SNS時代のヒット商品のつくり方" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発! NEWS&TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00019/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">任天堂はファンをどう熱狂させる? Nintendo Switch後継機の姿を予測</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=06801308a0" alt="任天堂はファンをどう熱狂させる? Nintendo Switch後継機の姿を予測" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00831/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">【マンガ】黒鳥ひなのマーケティングファイル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】2025年ヒット予測ランキング 5つの消費トレンドとは</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=010cb09804" alt="【マンガ】2025年ヒット予測ランキング 5つの消費トレンドとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームスとコラボ 台車メーカーのリブランディング成功「4ステップ」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0605508e0c" alt="ビームスとコラボ 台車メーカーのリブランディング成功「4ステップ」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=000640b502" alt="新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">断面が三角形の高級ボールペン 自動車部品デザインから発想</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=01a0fa0130" alt="断面が三角形の高級ボールペン 自動車部品デザインから発想" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00958/00031/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">11</i> </div> </div> <span class="ranking-panel-parent-title">ピックアップ! 業界別おすすめ記事</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「『スキップされない広告』驚異の平均再生300万回超 大企業が軒並み出稿」【広告・宣伝】お薦め記事10選</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/00031/nxr_s.jpg?__scale=w:80,h:60&_sh=0d60f10d80" alt="1位は「『スキップされない広告』驚異の平均再生300万回超 大企業が軒並み出稿」【広告・宣伝】お薦め記事10選" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02534/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">12</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">カゴメ、キユーピーなど6社が参画 「食のエコシステム」設立ラッシュ</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02534/nxr_s.jpg?__scale=w:80,h:60&_sh=0300300800" alt="カゴメ、キユーピーなど6社が参画 「食のエコシステム」設立ラッシュ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00021/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">13</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3世代が楽しむ京都の新名所 ニンテンドーミュージアムの魅力は?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=080d20c802" alt="3世代が楽しむ京都の新名所 ニンテンドーミュージアムの魅力は?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00008/00127/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">14</i> </div> </div> <span class="ranking-panel-parent-title">CMフォーカス</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/00127/nxr_s.jpg?__scale=w:80,h:60&_sh=01303a0ab0" alt="松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01584/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">15</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01584/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0670fe0" alt="ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00105/00215/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">16</i> </div> </div> <span class="ranking-panel-parent-title">明日の話題に使えるIT小話</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">自社の「手中の鳥」を見極めよ 労せず得られる経営資源を生かしているか</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00105/00215/nxr_s.jpg?__scale=w:80,h:60&_sh=0009f04207" alt="自社の「手中の鳥」を見極めよ 労せず得られる経営資源を生かしているか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02535/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">17</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02535/nxr_s.jpg?__scale=w:80,h:60&_sh=0590ab0be0" alt="究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">18</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">19</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">親もうれしい「子供専門ビル」が25年春開業 勉強も運動も1カ所で</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=0eb0907004" alt="親もうれしい「子供専門ビル」が25年春開業 勉強も運動も1カ所で" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> <li id="panel001" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0f40270e50" alt="三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02535/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02535/nxr_s.jpg?__scale=w:80,h:60&_sh=0590ab0be0" alt="究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01584/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01584/nxr_s.jpg?__scale=w:80,h:60&_sh=07c0670fe0" alt="ビームス、地方の魅力を発信する「ゲートストアプロジェクト」の全貌" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01052/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">「ドンキ」の“非常識”マネジメント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01052/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0bb0a20" alt="商品の命運は顧客が握る どこまでも広がるドンキの「権限委譲」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01580/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01580/nxr_s.jpg?__scale=w:80,h:60&_sh=01e0760a60" alt="大阪DIYショップの異色マーケ戦略 本気カフェ、17のECサイト運営…" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発! NEWS&TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">11</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃 「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00008/00127/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">12</i> </div> </div> <span class="ranking-panel-parent-title">CMフォーカス</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/00127/nxr_s.jpg?__scale=w:80,h:60&_sh=01303a0ab0" alt="松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00015/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">13</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ピックルボールが生涯スポーツの筆頭に? TBSや三井不動産も参入</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00015/nxr_s.jpg?__scale=w:80,h:60&_sh=0f504a02b0" alt="ピックルボールが生涯スポーツの筆頭に? TBSや三井不動産も参入" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00017/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">14</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">荷物は先にロッカー発、ホテル行き 「手ぶら観光」の新スタイル</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00017/nxr_s.jpg?__scale=w:80,h:60&_sh=02b07207f0" alt="荷物は先にロッカー発、ホテル行き 「手ぶら観光」の新スタイル" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">15</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=000640b502" alt="新基準原付きより、格安電動バイクや合法電動モペッドが有望な理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00016/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">16</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">食中酒にも やわらかい甘味を感じる「プレミアムテキーラ」が台頭</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00016/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0df0a90" alt="食中酒にも やわらかい甘味を感じる「プレミアムテキーラ」が台頭" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00327/00215/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">17</i> </div> </div> <span class="ranking-panel-parent-title">新・Watcher 中国テックジャイアント</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">中国テンセント 手のひら決済サービスをシンガポールから世界展開へ</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00327/00215/nxr_s.jpg?__scale=w:80,h:60&_sh=0130a70d60" alt="中国テンセント 手のひら決済サービスをシンガポールから世界展開へ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">18</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=060cb0d102" alt="セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">19</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02533/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">20</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">オイシックス髙島社長が語る「食産業の育て方」 三菱UFJ銀行も本腰</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02533/nxr_s.jpg?__scale=w:80,h:60&_sh=0770440f90" alt="オイシックス髙島社長が語る「食産業の育て方」 三菱UFJ銀行も本腰" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01085/00029/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">21</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新幹線も4割引 JR東日本の銀行サービスが抜群のお得感で“好発進”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00029/nxr_s.jpg?__scale=w:80,h:60&_sh=0510d704b0" alt="新幹線も4割引 JR東日本の銀行サービスが抜群のお得感で“好発進”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01092/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">22</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドの必読書籍</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">西口一希氏の「ブランディングの誤解」が書籍化! 日経クロストレンドで過去最大級の反響</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01092/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=000a204709" alt="西口一希氏の「ブランディングの誤解」が書籍化! 日経クロストレンドで過去最大級の反響" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">23</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00014/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">24</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">次の注目は「飲む韓国コスメ」 韓国化粧品ブームが食品業界にも波及</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00014/nxr_s.jpg?__scale=w:80,h:60&_sh=0100a0a101" alt="次の注目は「飲む韓国コスメ」 韓国化粧品ブームが食品業界にも波及" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/seminar/19/00069/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">25</i> </div> </div> <span class="ranking-panel-parent-title">コカ・コーラアプリでCRM大変革</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">コカ・コーラ、アプリ起点のCRM大変革 成長戦略と継続利用の秘策</span> <i class="icon-lock nxr_charge_seminar"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/seminar/19/00069/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0b709b0e40" alt="コカ・コーラ、アプリ起点のCRM大変革 成長戦略と継続利用の秘策" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> <li id="panel002" class="section-tab-cnt-item js-tab-cnt"> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00013/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00013/nxr_s.jpg?__scale=w:80,h:60&_sh=0cc0400720" alt="刀・森岡毅氏の悲願成就へ 沖縄に壮大な自然派テーマパークが誕生" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=02f0b70a40" alt="3年で店舗数が10分の1に ワタミ本社の「から揚げの天才」も閉店" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00171/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00171/nxr_s.jpg?__scale=w:80,h:60&_sh=0180ec0901" alt="ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01085/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01c09a0320" alt="2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新 若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新 若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00782/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">八塩圭子の話したくなるマーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0560270" alt="ハーゲンダッツ超えの価格でなぜ売れる? 斬新ブリュレが前年比2倍に急伸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00947/00105/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発! NEWS&TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00105/nxr_s.jpg?__scale=w:80,h:60&_sh=0130600e70" alt="不二家「ペコちゃん」を新ロゴに大改革 あえて変えなかったこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01064/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">11</i> </div> </div> <span class="ranking-panel-parent-title">老化の真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三角食べ、十分睡眠のウソ 老化の新説「○歳と60歳で急激に進行」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01064/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=05c0110a50" alt="三角食べ、十分睡眠のウソ 老化の新説「○歳と60歳で急激に進行」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">12</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0d80580d70" alt="来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02497/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">13</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">世界のトヨタがなぜ芝生を売る? 注文殺到、知る人ぞ知る「TM9」の秘密</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02497/nxr_s.jpg?__scale=w:80,h:60&_sh=0d20bf0a0b" alt="世界のトヨタがなぜ芝生を売る? 注文殺到、知る人ぞ知る「TM9」の秘密" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00977/00021/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">14</i> </div> </div> <span class="ranking-panel-parent-title">凄腕マーケターが「クロトレ」を斬る</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ブランディングの正しい成果指標 「パーパス」の売り上げ貢献は限定的</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00977/00021/nxr_s.jpg?__scale=w:80,h:60&_sh=03d01e0c20" alt="ブランディングの正しい成果指標 「パーパス」の売り上げ貢献は限定的" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00008/00127/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">15</i> </div> </div> <span class="ranking-panel-parent-title">CMフォーカス</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/00127/nxr_s.jpg?__scale=w:80,h:60&_sh=01303a0ab0" alt="松田優作起用のシャープ・スマホCM ユーザー若返り販売台数3倍に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01582/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">16</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“平成のカッコイイ”が復権? 令和男子の事実 メンズトレンド大賞2024</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01582/nxr_s.jpg?__scale=w:80,h:60&_sh=091060bf05" alt="“平成のカッコイイ”が復権? 令和男子の事実 メンズトレンド大賞2024" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00486/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">17</i> </div> </div> <span class="ranking-panel-parent-title">若手マーケターが経営層に直撃 「DXと人」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00486/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=0c705b0d80" alt="モスバーガーは顧客体験をどう改善? DXを浸透させるアナログな工夫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02535/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">18</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02535/nxr_s.jpg?__scale=w:80,h:60&_sh=0590ab0be0" alt="究極の使い倒せるSUV「ランクル250」 トヨタ、原点回帰戦略大当たり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00164/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">19</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日本一売れる、ジャパネットたかたのおせちの秘密 値引き期限は11月23日</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00164/nxr_s.jpg?__scale=w:80,h:60&_sh=0a40950e10" alt="日本一売れる、ジャパネットたかたのおせちの秘密 値引き期限は11月23日" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">20</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0f7080230e" alt="会計ソフトの弥生 WebのPV倍増、ブランディングでUI/UX改善" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00934/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">21</i> </div> </div> <span class="ranking-panel-parent-title">エンタ界トップインタビュー</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">オフィスキュー・伊藤亜由美社長 北海道拠点の会社だからできること</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00934/00005/top_s.jpg?__scale=w:80,h:60&_sh=0bf0704906" alt="オフィスキュー・伊藤亜由美社長 北海道拠点の会社だからできること" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00947/00101/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">22</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発! NEWS&TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">“家具に見える”7万円台セカンド冷蔵庫 新需要つかむ</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00101/nxr_s.jpg?__scale=w:80,h:60&_sh=0e20608c04" alt="“家具に見える”7万円台セカンド冷蔵庫 新需要つかむ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01085/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">23</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">興収がシリーズ史上最高を更新 「コナン」映画が今、大ヒットした理由</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=06c01905c0" alt="興収がシリーズ史上最高を更新 「コナン」映画が今、大ヒットした理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00151/00060/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">24</i> </div> </div> <span class="ranking-panel-parent-title">小口覺の意識低い系マーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ゴリラの次はカメレオン ドウシシャ入社3年目、ヒット連発「はな子」の突破力</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00151/00060/nxr_s.jpg?__scale=w:80,h:60&_sh=0cb03e0430" alt="ゴリラの次はカメレオン ドウシシャ入社3年目、ヒット連発「はな子」の突破力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01080/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">25</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】ロイヤルティープログラム構築術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ポイントプログラム「以前」の問題 顧客コミュニケーションが持つ4つの役割</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01080/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=08b05601a0" alt="ポイントプログラム「以前」の問題 顧客コミュニケーションが持つ4つの役割" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">26</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日清の年越し「どん兵衛」売れ行きは? アンミカCM動画が“炎上”</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=06e0940d80" alt="日清の年越し「どん兵衛」売れ行きは? アンミカCM動画が“炎上”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">27</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01085/00029/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">28</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新幹線も4割引 JR東日本の銀行サービスが抜群のお得感で“好発進”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00029/nxr_s.jpg?__scale=w:80,h:60&_sh=0510d704b0" alt="新幹線も4割引 JR東日本の銀行サービスが抜群のお得感で“好発進”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01058/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">29</i> </div> </div> <span class="ranking-panel-parent-title">OneDrive、Windows、Excel…裏技100</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Windows 10、2025年にサポート切れ PCの使い勝手を脅かす“迷惑”</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01058/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0c602e07f0" alt="Windows 10、2025年にサポート切れ PCの使い勝手を脅かす“迷惑”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01081/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">30</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力 トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">キリンNo.1営業の秘技「3つのルール」 取引先社長が涙した提案力</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0250450680" alt="キリンNo.1営業の秘技「3つのルール」 取引先社長が涙した提案力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00908/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">31</i> </div> </div> <span class="ranking-panel-parent-title">「Y2K」ブーム “Z世代+α”へ波及</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Z世代に浸透「Y2K」ファッションとは なぜ20年ぶりに復活したのか</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00908/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=07904f0120" alt="Z世代に浸透「Y2K」ファッションとは なぜ20年ぶりに復活したのか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00845/00015/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">32</i> </div> </div> <span class="ranking-panel-parent-title">購買データで探る ヒットのサイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「クノール」強し 20代は食事系好き、インスタントスープの売れ行きは?</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00845/00015/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30d703b0" alt="「クノール」強し 20代は食事系好き、インスタントスープの売れ行きは?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">33</i> </div> </div> <span class="ranking-panel-parent-title"></span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2025年ヒット予測ベスト30</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/nxr_s.jpg?__scale=w:80,h:60&_sh=09d0f70ab0" alt="2025年ヒット予測ベスト30" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00622/00024/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">34</i> </div> </div> <span class="ranking-panel-parent-title">Z世代トレンド予測</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">キリン・晴れ風、大ヒット 若者に刺さった「味以外の理由」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00622/00024/nxr_s.jpg?__scale=w:80,h:60&_sh=0b20d0490c" alt="キリン・晴れ風、大ヒット 若者に刺さった「味以外の理由」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">35</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">36</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「BtoBブランディング」のリアル 組織改革、新規事業創出も</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0a906f0900" alt="「BtoBブランディング」のリアル 組織改革、新規事業創出も" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00027/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">37</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「焼肉きんぐ」食べ放題で元を取る方法 名物商品の原価は?</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00027/nxr_s.jpg?__scale=w:80,h:60&_sh=090620a50e" alt="「焼肉きんぐ」食べ放題で元を取る方法 名物商品の原価は?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01079/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">38</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ローソン、PBパッケージ刷新の大炎上で得た教訓 絶対やってはいけない2つのこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=07804603c0" alt="ローソン、PBパッケージ刷新の大炎上で得た教訓 絶対やってはいけない2つのこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00622/00028/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">39</i> </div> </div> <span class="ranking-panel-parent-title">Z世代トレンド予測</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「TikTok売れ」大異変 2024年にバズった3つのグルメ、もう食べた?</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00622/00028/nxr_s.jpg?__scale=w:80,h:60&_sh=0dc0db03b0" alt="「TikTok売れ」大異変 2024年にバズった3つのグルメ、もう食べた?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00069/00016/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">40</i> </div> </div> <span class="ranking-panel-parent-title">マーケ・営業・販売に役立つExcel関数事典</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【Excel時短術】仕事に効くINDIRECT関数の使い方 文字列を「参照先」に変換、VLOOKUP関数と組み合わせて使う</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00069/00016/00_s.jpg?__scale=w:80,h:60&_sh=0ff0e00590" alt="【Excel時短術】仕事に効くINDIRECT関数の使い方 文字列を「参照先」に変換、VLOOKUP関数と組み合わせて使う" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01542/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">41</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ボールペン3強がインク刷新 後出し「ブレン」は異例の販促策</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01542/nxr_s.jpg?__scale=w:80,h:60&_sh=0b909009d0" alt="ボールペン3強がインク刷新 後出し「ブレン」は異例の販促策" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">42</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0f40270e50" alt="三井化学の研究者たちの「部活」が、社内外を巻き込む共創の場に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00661/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">43</i> </div> </div> <span class="ranking-panel-parent-title">小沢コージのクルマ業界事情</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日産ノート、なぜ4年も売れ続ける? 凝り過ぎマルチキャラ戦略の謎</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00661/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=0bf0120400" alt="日産ノート、なぜ4年も売れ続ける? 凝り過ぎマルチキャラ戦略の謎" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00401/00056/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">44</i> </div> </div> <span class="ranking-panel-parent-title">30年のデータで解析! 生活者の変化潮流</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Z世代が求める「ローリスク仲間」 強まる同性の友人との関係</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00401/00056/nxr_s.jpg?__scale=w:80,h:60&_sh=0cd0280d70" alt="Z世代が求める「ローリスク仲間」 強まる同性の友人との関係" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01076/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">45</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">島津製作所は分析技術をアートに 「ウェルビーイングデザイン」目指す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=06a02b04c0" alt="島津製作所は分析技術をアートに 「ウェルビーイングデザイン」目指す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00012/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">46</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00012/nxr_s.jpg?__scale=w:80,h:60&_sh=060cb0d102" alt="セブンはどう解決? 「冷凍食品を食卓に出すのは後ろめたい問題」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> <li id="panel003" class="section-tab-cnt-item js-tab-cnt "> <div class="section-tab-search-monthly js-search-monthly"> <div class="section-tab-search-monthly-input-box"> <label class="form-lb is-select is-year"> <select class="js-search-monthly-year" name="year"> <option value="2019" >2019年</option> <option value="2020" >2020年</option> <option value="2021" >2021年</option> <option value="2022" >2022年</option> <option value="2023" >2023年</option> <option value="2024" selected>2024年</option> </select> </label> <label class="form-lb is-select is-month"> <select class="js-search-monthly-month" name="month"> <option value="01" > 1月 </option> <option value="02" > 2月 </option> <option value="03" > 3月 </option> <option value="04" > 4月 </option> <option value="05" > 5月 </option> <option value="06" > 6月 </option> <option value="07" > 7月 </option> <option value="08" > 8月 </option> <option value="09" > 9月 </option> <option value="10" selected> 10月 </option> <option value="11" > 11月 </option> <option value="12" > 12月 </option> </select> </label> </div> <div class="section-tab-search-monthly-btn-box"> <button type="submit" class="search-btn is-mini js-search-monthly-btn"> <span class="search-btn-text">検索</span> </button> </div> </div> <div class="ranking-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="ranking-list-items is-col-2"> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00533/00024/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">日経トレンディ スタートアップ大賞</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">LINEを脅かす新生アプリが招待制終了 一般公開をついにスタート</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00533/00024/nxr_s.jpg?__scale=w:80,h:60&_sh=0d50220d40" alt="LINEを脅かす新生アプリが招待制終了 一般公開をついにスタート" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01064/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">老化の真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三角食べ、十分睡眠のウソ 老化の新説「○歳と60歳で急激に進行」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01064/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=05c0110a50" alt="三角食べ、十分睡眠のウソ 老化の新説「○歳と60歳で急激に進行」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00164/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日本一売れる、ジャパネットたかたのおせちの秘密 値引き期限は11月23日</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00164/nxr_s.jpg?__scale=w:80,h:60&_sh=0a40950e10" alt="日本一売れる、ジャパネットたかたのおせちの秘密 値引き期限は11月23日" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00401/00055/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">30年のデータで解析! 生活者の変化潮流</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「調理定年」は何歳? 調査で分かった「大盛り寿命」「焼き肉寿命」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00401/00055/nxr_s.jpg?__scale=w:80,h:60&_sh=0510ff0280" alt="「調理定年」は何歳? 調査で分かった「大盛り寿命」「焼き肉寿命」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00661/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">小沢コージのクルマ業界事情</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日産ノート、なぜ4年も売れ続ける? 凝り過ぎマルチキャラ戦略の謎</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00661/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=0bf0120400" alt="日産ノート、なぜ4年も売れ続ける? 凝り過ぎマルチキャラ戦略の謎" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">進撃のバーガーキング “炎上ギリギリ”SNS戦略 顧客巻き込み出店拡大</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=07b0ad0b00" alt="進撃のバーガーキング “炎上ギリギリ”SNS戦略 顧客巻き込み出店拡大" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00581/00100/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">エンタ!インタビュー</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ラウール「目黒くんとは話し合って高め合ってきた感覚がすごくある」</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00581/00100/nxr_s.jpg?__scale=w:80,h:60&_sh=0760190ab0" alt="ラウール「目黒くんとは話し合って高め合ってきた感覚がすごくある」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01070/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">日本アニメ 次のビジョン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">海外アニメファンを調査 12カ国で最も視聴された日本アニメは?</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01070/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0af0e00e50" alt="海外アニメファンを調査 12カ国で最も視聴された日本アニメは?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00592/00119/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">SKY-HI「Be myself, for ourselves」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">SKY-HI BE:FIRST初の海外公演で感じた大きな手応えと収穫</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00592/00119/nxr_s.jpg?__scale=w:80,h:60&_sh=0480be0b70" alt="SKY-HI BE:FIRST初の海外公演で感じた大きな手応えと収穫" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00920/00016/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">2024年のヒットをつくる人</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">刀・森岡毅が明かす「勝ち筋のつくり方」 ニップンとの協業編</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00920/00016/nxr_s.jpg?__scale=w:80,h:60&_sh=050a10f70e" alt="刀・森岡毅が明かす「勝ち筋のつくり方」 ニップンとの協業編" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00616/00024/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">11</i> </div> </div> <span class="ranking-panel-parent-title">地方発ヒット</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">費用ゼロ円の学童保育、日本一小さな村に全国から視察 富山の奇跡</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00616/00024/nxr_s.jpg?__scale=w:80,h:60&_sh=01706d0870" alt="費用ゼロ円の学童保育、日本一小さな村に全国から視察 富山の奇跡" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00592/00117/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">12</i> </div> </div> <span class="ranking-panel-parent-title">SKY-HI「Be myself, for ourselves」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">SKY-HI ATEEZとのコラボによってBE:FIRSTが手にしたもの</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00592/00117/nxr_s.jpg?__scale=w:80,h:60&_sh=08409b0c03" alt="SKY-HI ATEEZとのコラボによってBE:FIRSTが手にしたもの" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">13</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ若者は「レッドブル」を飲むのか 隠れたCEPsをデータで探索</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0df05303d0" alt="なぜ若者は「レッドブル」を飲むのか 隠れたCEPsをデータで探索" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01085/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">14</i> </div> </div> <span class="ranking-panel-parent-title">2024年ヒット商品ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01085/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01c09a0320" alt="2024年「ヒット商品ベスト30」 この1年でよく売れたもの大集合" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01064/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">15</i> </div> </div> <span class="ranking-panel-parent-title">老化の真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">〝若返り薬〞NMN、期待できない取り方も サプリ市場は過熱気味</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01064/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=02b0670bd0" alt="〝若返り薬〞NMN、期待できない取り方も サプリ市場は過熱気味" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00622/00027/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">16</i> </div> </div> <span class="ranking-panel-parent-title">Z世代トレンド予測</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ラジオ局・FM802、大阪から「音楽の消費」に反旗 フル尺主義貫く</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00622/00027/nxr_s.jpg?__scale=w:80,h:60&_sh=0460e10e00" alt="ラジオ局・FM802、大阪から「音楽の消費」に反旗 フル尺主義貫く" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00769/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">17</i> </div> </div> <span class="ranking-panel-parent-title">「新・消費者」の研究</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「ホロライブ」が魔法少女の新企画 谷郷氏が語る顧客の間口の拡大策</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=0c0a508f09" alt="「ホロライブ」が魔法少女の新企画 谷郷氏が語る顧客の間口の拡大策" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00620/00032/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">18</i> </div> </div> <span class="ranking-panel-parent-title">VOV -voice of virtual entertainer-</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">謎のいきもの「ルンルン」 デビュー4カ月で登録者数48万人突破のなぜ</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00620/00032/nxr_s.jpg?__scale=w:80,h:60&_sh=08d0200f40" alt="謎のいきもの「ルンルン」 デビュー4カ月で登録者数48万人突破のなぜ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00079/00273/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">19</i> </div> </div> <span class="ranking-panel-parent-title">海外翻訳 Fast Company ピックアップ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">テスラの自動運転ロボタクシーの先を行くウェイモ、そこには実は大差が…</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00079/00273/nxr_s.jpg?__scale=w:80,h:60&_sh=0b0d06b06d" alt="テスラの自動運転ロボタクシーの先を行くウェイモ、そこには実は大差が…" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00961/00037/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">20</i> </div> </div> <span class="ranking-panel-parent-title">プレイバック! 週間記事ランキング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">1位は「刀・森岡毅が明かす『勝ち筋のつくり方』」 ちょうど1年前振り返りランキング</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00961/00037/nxr_s.jpg?__scale=w:80,h:60&_sh=07b0360cf0" alt="1位は「刀・森岡毅が明かす『勝ち筋のつくり方』」 ちょうど1年前振り返りランキング" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01045/00147/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">21</i> </div> </div> <span class="ranking-panel-parent-title">【TGS2024】展示レポート</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ベネッセがセガと開発 「英検1級を目指せる音ゲー」を試遊した【TGS2024】</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01045/00147/nxr_s.jpg?__scale=w:80,h:60&_sh=0d40280620" alt="ベネッセがセガと開発 「英検1級を目指せる音ゲー」を試遊した【TGS2024】" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">22</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">マクドナルドの強さの秘密 「カテゴリーエントリーポイント(CEPs)」にあり</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0db01009f0" alt="マクドナルドの強さの秘密 「カテゴリーエントリーポイント(CEPs)」にあり" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">23</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">味の素冷食「フライパン騒動」に2つの誤算 改良ギョーザで新規客1.4倍</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0c06f06e04" alt="味の素冷食「フライパン騒動」に2つの誤算 改良ギョーザで新規客1.4倍" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00628/00091/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">24</i> </div> </div> <span class="ranking-panel-parent-title">「日経MJ」フロント面(1面)から</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">九州発トライアル、強さの背景 3つの「あえて」の逆張り戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00628/00091/nxr_s.jpg?__scale=w:80,h:60&_sh=08407c0c20" alt="九州発トライアル、強さの背景 3つの「あえて」の逆張り戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01070/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">25</i> </div> </div> <span class="ranking-panel-parent-title">日本アニメ 次のビジョン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">『劇場総集編ぼっち・ざ・ろっく!』総集編を作った理由とは?</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01070/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0860f10ae0" alt="『劇場総集編ぼっち・ざ・ろっく!』総集編を作った理由とは?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00960/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">26</i> </div> </div> <span class="ranking-panel-parent-title">「日経エンタテインメント!」Pick Up</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日経エンタ! 11月号は“推し活”最前線 “推し”ブランドTOP300をマップ化</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00960/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=0c004001b0" alt="日経エンタ! 11月号は“推し活”最前線 “推し”ブランドTOP300をマップ化" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01039/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">27</i> </div> </div> <span class="ranking-panel-parent-title">パワーカップル&パワーシングル消費の実態</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アメックス、新規の6割超がミレニアルとZ世代 若返りに4つの変化</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01039/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0cf0620840" alt="アメックス、新規の6割超がミレニアルとZ世代 若返りに4つの変化" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01075/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">28</i> </div> </div> <span class="ranking-panel-parent-title">「縦型ショートドラマ」徹底活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「スキップされない広告」驚異の平均再生300万回超 大企業が軒並み出稿</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01075/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0c10820c40" alt="「スキップされない広告」驚異の平均再生300万回超 大企業が軒並み出稿" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">29</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">佐賀に年間50万人、新アリーナが呼び水に 心躍らせる驚きの仕掛け</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=01e060b403" alt="佐賀に年間50万人、新アリーナが呼び水に 心躍らせる驚きの仕掛け" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00337/00072/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">30</i> </div> </div> <span class="ranking-panel-parent-title">日経トレンディ発 ベストバイ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">爆誕Pontaパス、特典強化 ローソンで月会費548円の元を取る方法</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00337/00072/nxr_s.jpg?__scale=w:80,h:60&_sh=08e0220be0" alt="爆誕Pontaパス、特典強化 ローソンで月会費548円の元を取る方法" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">31</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">データ分析でカテゴリー需要を見極める方法 森岡式確率モデルを実践</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=05601a0220" alt="データ分析でカテゴリー需要を見極める方法 森岡式確率モデルを実践" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">32</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">佐賀の豆腐店、リブランディングで劇的V字回復 3代目社長が捨てた“常識”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=0207c09f0b" alt="佐賀の豆腐店、リブランディングで劇的V字回復 3代目社長が捨てた“常識”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">33</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">プロスポーツ“不毛”だった群馬県太田市、バスケ天国に 立役者はオープンハウス</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0e0b00920d" alt="プロスポーツ“不毛”だった群馬県太田市、バスケ天国に 立役者はオープンハウス" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01070/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">34</i> </div> </div> <span class="ranking-panel-parent-title">日本アニメ 次のビジョン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【推しの子】第2期OP曲歌うGEMN 中島健人・キタニタツヤの初タッグ</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01070/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=03801f09c0" alt="【推しの子】第2期OP曲歌うGEMN 中島健人・キタニタツヤの初タッグ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00752/00039/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">35</i> </div> </div> <span class="ranking-panel-parent-title">井上芳雄 エンタメ通信</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ファンクラブ20年目 限定イベントであらためて感謝(井上芳雄)</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00752/00039/nxr_s.jpg?__scale=w:80,h:60&_sh=05a0480590" alt="ファンクラブ20年目 限定イベントであらためて感謝(井上芳雄)" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00581/00101/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">36</i> </div> </div> <span class="ranking-panel-parent-title">エンタ!インタビュー</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ラウール「準備の段階に時間をかけることを常に意識しています」</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00581/00101/nxr_s.jpg?__scale=w:80,h:60&_sh=000230b103" alt="ラウール「準備の段階に時間をかけることを常に意識しています」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">37</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ジャパネット社長を直撃 長崎スタジアムシティに1000億円投じたワケ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=05d07507f0" alt="ジャパネット社長を直撃 長崎スタジアムシティに1000億円投じたワケ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">38</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">冷めた弁当を「外で温め直す」異例のバッグ 伊藤園も採用【MOY地方編大賞】</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0e80350920" alt="冷めた弁当を「外で温め直す」異例のバッグ 伊藤園も採用【MOY地方編大賞】" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">39</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">予約殺到ニンテンドーミュージアムの「UXデザイン」 “自由な体験”の衝撃</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0b30910170" alt="予約殺到ニンテンドーミュージアムの「UXデザイン」 “自由な体験”の衝撃" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">40</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">AIで構想、超時短パワポ術 プレゼン資料がいつの間にか仕上がる!?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=08a02f020e" alt="AIで構想、超時短パワポ術 プレゼン資料がいつの間にか仕上がる!?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01559/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">41</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">キリン「成功体験を捨てる」 クラフトビール立て直し、売上2倍の成果も</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01559/nxr_s.jpg?__scale=w:80,h:60&_sh=0600e80e90" alt="キリン「成功体験を捨てる」 クラフトビール立て直し、売上2倍の成果も" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01073/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">42</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】「カテゴリーエントリーポイント(CEPs)」完全攻略法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">テレビCMは売上に貢献しているのか マーケ施策の効果をMMMで分析</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01073/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0330fb0310" alt="テレビCMは売上に貢献しているのか マーケ施策の効果をMMMで分析" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01086/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">43</i> </div> </div> <span class="ranking-panel-parent-title">2025年ヒット予測ベスト30</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0d80580d70" alt="来年の流行を大予測 2025年の「ヒット有望株」と「新・消費トレンド」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">44</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">カシオ「G-SHOCK」Tシャツ即完売 ブランドの本質を新体験に</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=01f0130900" alt="カシオ「G-SHOCK」Tシャツ即完売 ブランドの本質を新体験に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00162/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">45</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">王者Netflixの“隙”、忍び寄る2番手U-NEXT オリジナル無しの逆張り戦略</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00162/nxr_s.jpg?__scale=w:80,h:60&_sh=0220cf0870" alt="王者Netflixの“隙”、忍び寄る2番手U-NEXT オリジナル無しの逆張り戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">46</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ドンキ流驚異のPDCA 評価機能「マジボイス」で顧客へ“権限委譲”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0480aa0b10" alt="ドンキ流驚異のPDCA 評価機能「マジボイス」で顧客へ“権限委譲”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00017/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">47</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">衆院選の県別投票率1位、前回は山形県で64% 今回は? 最下位はどこに</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00017/nxr_s.jpg?__scale=w:80,h:60&_sh=0b80f8000e" alt="衆院選の県別投票率1位、前回は山形県で64% 今回は? 最下位はどこに" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00161/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">48</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">カニも? 風営法フリーの“クレーンゲーム”、主婦が沼る後発のDMM版</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00161/nxr_s.jpg?__scale=w:80,h:60&_sh=08402808e0" alt="カニも? 風営法フリーの“クレーンゲーム”、主婦が沼る後発のDMM版" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">49</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">夢の「パピコ2本食い」 異色の新体験生んだ“無駄づくり”、グリコの先見</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0430800907" alt="夢の「パピコ2本食い」 異色の新体験生んだ“無駄づくり”、グリコの先見" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">50</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「長崎スタジアムシティ」爆誕 地域経済を潤す新造アリーナの魔力</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0ee0bb08e0" alt="「長崎スタジアムシティ」爆誕 地域経済を潤す新造アリーナの魔力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00894/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">51</i> </div> </div> <span class="ranking-panel-parent-title">マーケターのためのリーダーシップ論</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">提案に「ノー」と言う上司の対処法 アサヒ松山社長が説得の秘策を語る</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00894/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=07d03006e0" alt="提案に「ノー」と言う上司の対処法 アサヒ松山社長が説得の秘策を語る" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">52</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">NPS調査も生成AI「Copilot」とExcelで爆速化 今日から使える5つの手順</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0b00890790" alt="NPS調査も生成AI「Copilot」とExcelで爆速化 今日から使える5つの手順" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00801/00022/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">53</i> </div> </div> <span class="ranking-panel-parent-title">常識崩壊 「証拠」が語るマーケの真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「ドンキ」に学ぶ最強の想起形成術 メンタルアベイラビリティとは</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00801/00022/nxr_s.jpg?__scale=w:80,h:60&_sh=05b09a0a30" alt="「ドンキ」に学ぶ最強の想起形成術 メンタルアベイラビリティとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00947/00093/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">54</i> </div> </div> <span class="ranking-panel-parent-title">「日経デザイン」発! NEWS&TREND</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">米国の高速鉄道の成否を占う 4つの新駅舎デザイン</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/00093/nxr_s.jpg?__scale=w:80,h:60&_sh=04f0450310" alt="米国の高速鉄道の成否を占う 4つの新駅舎デザイン" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">55</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">雪印さけるチーズ、発売40年超で最高売上のなぜ 成功支えた4つの要諦</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=02d0730320" alt="雪印さけるチーズ、発売40年超で最高売上のなぜ 成功支えた4つの要諦" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01083/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">56</i> </div> </div> <span class="ranking-panel-parent-title">速報! Xで発掘「ヒットのタネ・ネタ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">SNS分析であぶり出したヒット予測5選 謎グルメ「オッチャホイ」ご存じか</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01083/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=09c09a0a80" alt="SNS分析であぶり出したヒット予測5選 謎グルメ「オッチャホイ」ご存じか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01013/00019/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">57</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドFORUM 2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Netflixでヒット作が生まれる理由 妥協しないコンテンツ作りの裏側</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01013/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=0350830fc0" alt="Netflixでヒット作が生まれる理由 妥協しないコンテンツ作りの裏側" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">58</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">売れる「商品企画」はAIと生み出す 誰もがジョブズの創造性に近づける</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0ba0860e20" alt="売れる「商品企画」はAIと生み出す 誰もがジョブズの創造性に近づける" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01547/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">59</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ネスレ日本、Spotify広告費を5倍に テレビCMの音声転用で高ROI達成</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01547/nxr_s.jpg?__scale=w:80,h:60&_sh=0be09c0d40" alt="ネスレ日本、Spotify広告費を5倍に テレビCMの音声転用で高ROI達成" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01013/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">60</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンドFORUM 2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ今マーケに「顧客幸福度」が必要なのか? さとなお氏×徳力氏議論</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01013/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=0430b50110" alt="なぜ今マーケに「顧客幸福度」が必要なのか? さとなお氏×徳力氏議論" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01024/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">61</i> </div> </div> <span class="ranking-panel-parent-title">超図解・新しいマーケティング 実践編</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">超図解「新しいマーケティング」一挙公開 スマイルカーブでこう変わる</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01024/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0390cf0e20" alt="超図解「新しいマーケティング」一挙公開 スマイルカーブでこう変わる" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01554/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">62</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「プレミアムテキーラ」ブーム勃興前夜 高級すし店も熱視線のワケ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01554/nxr_s.jpg?__scale=w:80,h:60&_sh=0200620e90" alt="「プレミアムテキーラ」ブーム勃興前夜 高級すし店も熱視線のワケ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00589/00165/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">63</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商戦真っ盛り「おせち」 2025年向けの予約前に押さえるべきポイント</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00165/nxr_s.jpg?__scale=w:80,h:60&_sh=0a908607f0" alt="商戦真っ盛り「おせち」 2025年向けの予約前に押さえるべきポイント" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01070/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">64</i> </div> </div> <span class="ranking-panel-parent-title">日本アニメ 次のビジョン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">『少年サンデー』編集長 マンガのアニメ化で大事にしていること</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01070/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=0ad070960f" alt="『少年サンデー』編集長 マンガのアニメ化で大事にしていること" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">65</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Excelと生成AI「Copilot」でアンケート結果を縦横無尽に分析する技</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0a40d30650" alt="Excelと生成AI「Copilot」でアンケート結果を縦横無尽に分析する技" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01072/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">66</i> </div> </div> <span class="ranking-panel-parent-title">新造アリーナ式スポーツマーケの未来</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">三井不動産とMIXI、街づくりで異色タッグ 南船橋LaLa arena流「熱狂と余韻」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01072/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0ba0b00270" alt="三井不動産とMIXI、街づくりで異色タッグ 南船橋LaLa arena流「熱狂と余韻」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01060/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">67</i> </div> </div> <span class="ranking-panel-parent-title">社長の時間―成功する人の時間の使い方―</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">家入一真氏 ドタキャンや遅刻をしまくっていた僕が「改心」した理由</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01060/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0610e30a60" alt="家入一真氏 ドタキャンや遅刻をしまくっていた僕が「改心」した理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01062/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">68</i> </div> </div> <span class="ranking-panel-parent-title">マーケター・オブ・ザ・イヤー2024</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">愛知が誇る新名物「めすうなぎ」とは? “未認知”覆す絶妙ネーミング</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01062/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=08002c0510" alt="愛知が誇る新名物「めすうなぎ」とは? “未認知”覆す絶妙ネーミング" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01555/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">69</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「パイナップルの葉」を高級ジーンズに 沖縄発、世界初の循環技術</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01555/nxr_s.jpg?__scale=w:80,h:60&_sh=0c407a0f00" alt="「パイナップルの葉」を高級ジーンズに 沖縄発、世界初の循環技術" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00920/00015/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">70</i> </div> </div> <span class="ranking-panel-parent-title">2024年のヒットをつくる人</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">神木隆之介31歳、TBS系ドラマ主演「見えのプライドは要らない」</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00920/00015/nxr_s.jpg?__scale=w:80,h:60&_sh=09f07d0440" alt="神木隆之介31歳、TBS系ドラマ主演「見えのプライドは要らない」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">71</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">生成AI×「AIDMA」 ターゲットの消費ストーリーを深掘りする極意</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=06701a0190" alt="生成AI×「AIDMA」 ターゲットの消費ストーリーを深掘りする極意" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00977/00017/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">72</i> </div> </div> <span class="ranking-panel-parent-title">凄腕マーケターが「クロトレ」を斬る</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「インサイト発見力」を鍛えるたった1つの視点 毎日できる練習法</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00977/00017/nxr_s.jpg?__scale=w:80,h:60&_sh=01407d0980" alt="「インサイト発見力」を鍛えるたった1つの視点 毎日できる練習法" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01556/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">73</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「若者の酒離れ」関係なし 毎月30商品開発、酒ECのアイデア創出法</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01556/nxr_s.jpg?__scale=w:80,h:60&_sh=0380420e80" alt="「若者の酒離れ」関係なし 毎月30商品開発、酒ECのアイデア創出法" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00480/00162/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">74</i> </div> </div> <span class="ranking-panel-parent-title">未来消費カレンダー新着情報</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「PlayStation 5 Pro」30周年記念モデル発売 未来消費カレンダー</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00480/00162/nxr_s.jpg?__scale=w:80,h:60&_sh=0fc0c308a0" alt="「PlayStation 5 Pro」30周年記念モデル発売 未来消費カレンダー" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">75</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「タイミング」より「頻度」を意識 メルマガは送りすぎても嫌われない?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0370bc0c80" alt="「タイミング」より「頻度」を意識 メルマガは送りすぎても嫌われない?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01553/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">76</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜアイデアが出ないのか? “無駄づくり”藤原麻里菜氏に聞く発想術</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01553/nxr_s.jpg?__scale=w:80,h:60&_sh=04a0e60d30" alt="なぜアイデアが出ないのか? “無駄づくり”藤原麻里菜氏に聞く発想術" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00880/00009/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">77</i> </div> </div> <span class="ranking-panel-parent-title">データ分析の誤解 マーケに使える発想法</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">上司に正しくデータを伝える方法 「グラフ」の役割を理解できているか</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00880/00009/nxr_s.jpg?__scale=w:80,h:60&_sh=06002b0960" alt="上司に正しくデータを伝える方法 「グラフ」の役割を理解できているか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00688/00014/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">78</i> </div> </div> <span class="ranking-panel-parent-title">「北欧、暮らしの道具店」はなぜ愛されるのか</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社員の8割が元顧客 KPIなし、ガクチカ不問…クラシコム流採用の謎</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00688/00014/nxr_s.jpg?__scale=w:80,h:60&_sh=09405f050e" alt="社員の8割が元顧客 KPIなし、ガクチカ不問…クラシコム流採用の謎" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">79</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">任天堂、セガ、グリコ…リアルに拡張する「UXデザイン」最先端</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0fc0b60450" alt="任天堂、セガ、グリコ…リアルに拡張する「UXデザイン」最先端" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01051/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">80</i> </div> </div> <span class="ranking-panel-parent-title">心を動かす文具&雑貨デザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日本発、九谷焼や有田焼の「工芸ルービックキューブ」 高額でも人気</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01051/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0d00780760" alt="日本発、九谷焼や有田焼の「工芸ルービックキューブ」 高額でも人気" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01024/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">81</i> </div> </div> <span class="ranking-panel-parent-title">超図解・新しいマーケティング 実践編</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">商品開発に立ちはだかる「4つの壁」 打破のヒントは“コレクティブ”</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01024/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0720260ce0" alt="商品開発に立ちはだかる「4つの壁」 打破のヒントは“コレクティブ”" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01029/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">82</i> </div> </div> <span class="ranking-panel-parent-title">What’s New:ENT! Highlights</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">24年10月の注目映画3本 『美しい彼』監督と伊藤万理華がタッグ</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01029/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=07e07e0560" alt="24年10月の注目映画3本 『美しい彼』監督と伊藤万理華がタッグ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02513/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">83</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">世界規模の公園が大阪・梅田を変えるか 「グラングリーン大阪」開業</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02513/nxr_s.jpg?__scale=w:80,h:60&_sh=0920cc0620" alt="世界規模の公園が大阪・梅田を変えるか 「グラングリーン大阪」開業" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00921/00018/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">84</i> </div> </div> <span class="ranking-panel-parent-title">小林直樹の「データの玉手箱」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">衆院選の県別投票率 山形県が60%台で国政選挙5連覇 3県が50%割れ</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/00018/nxr_s.jpg?__scale=w:80,h:60&_sh=0a40f20b00" alt="衆院選の県別投票率 山形県が60%台で国政選挙5連覇 3県が50%割れ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01552/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">85</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">BeReal躍進の裏にリサーチあり トップが語る、Z世代トレンド1位の理由</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01552/nxr_s.jpg?__scale=w:80,h:60&_sh=04b0d90b10" alt="BeReal躍進の裏にリサーチあり トップが語る、Z世代トレンド1位の理由" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">86</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「メルマガ配信リストの質」を高める4つのプロセス 「数」にだまされるな</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=0d802e0a50" alt="「メルマガ配信リストの質」を高める4つのプロセス 「数」にだまされるな" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00079/00272/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">87</i> </div> </div> <span class="ranking-panel-parent-title">海外翻訳 Fast Company ピックアップ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ボルボが「2030年までに100%EV化」宣言を撤回したワケ 責任者を直撃</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00079/00272/nxr_s.jpg?__scale=w:80,h:60&_sh=040069050f" alt="ボルボが「2030年までに100%EV化」宣言を撤回したワケ 責任者を直撃" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/casestudy/00012/01558/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">88</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">IKEA渋谷がリニューアル 都心型と郊外型のハイブリッド店舗に</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01558/nxr_s.jpg?__scale=w:80,h:60&_sh=0900a40cb0" alt="IKEA渋谷がリニューアル 都心型と郊外型のハイブリッド店舗に" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00385/00047/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">89</i> </div> </div> <span class="ranking-panel-parent-title">日経クロストレンド・カレッジ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">サントリー最強営業部隊のデータ活用法 小売店支援で売り上げ2倍</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00385/00047/nxr_s.jpg?__scale=w:80,h:60&_sh=0b40460fa0" alt="サントリー最強営業部隊のデータ活用法 小売店支援で売り上げ2倍" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01071/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">90</i> </div> </div> <span class="ranking-panel-parent-title">できるマーケターが実践! 驚異の生成AI仕事術</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">松田優作CMでAI活用、AQUOSスマホ出荷2倍 「不気味の谷」越える4つの鍵</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01071/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=0aa0b308b0" alt="松田優作CMでAI活用、AQUOSスマホ出荷2倍 「不気味の谷」越える4つの鍵" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02516/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">91</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">驚異の継続率90%のフィットネスサブスク ClassPassが日本上陸</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02516/nxr_s.jpg?__scale=w:80,h:60&_sh=09a0610590" alt="驚異の継続率90%のフィットネスサブスク ClassPassが日本上陸" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01067/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">92</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】新経営戦略「RevOps」の衝撃</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">BtoB企業の収益力に直結、「RevOps」とは? 「データ」と「プロセス」に着目</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01067/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0750820780" alt="BtoB企業の収益力に直結、「RevOps」とは? 「データ」と「プロセス」に着目" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01066/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">93</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】令和のメディア視聴の新事実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">消費者のメディア接触と広告費の関係 約15年で広告費内訳は大変化 </span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01066/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0db0720410" alt="消費者のメディア接触と広告費の関係 約15年で広告費内訳は大変化 " class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01068/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">94</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】今日から使える「メールマーケ」超速PDCA</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「メールマーケ」で押さえるべき5つのKPI 効果が出ないワケ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01068/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0cf09c0930" alt="「メールマーケ」で押さえるべき5つのKPI 効果が出ないワケ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01065/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">95</i> </div> </div> <span class="ranking-panel-parent-title">拡張するUXデザイン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">コーセーがZ世代「リキッド消費」に対応 「ハラカド」に新店舗</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01065/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=09209606c0" alt="コーセーがZ世代「リキッド消費」に対応 「ハラカド」に新店舗" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/watch/00013/02515/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">96</i> </div> </div> <span class="ranking-panel-parent-title">Hot Topics</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">老眼にも効く! ピントが自動で合う眼鏡、ヴィクシオン「ViXion01S」</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/02515/nxr_s.jpg?__scale=w:80,h:60&_sh=0ab0c40b00" alt="老眼にも効く! ピントが自動で合う眼鏡、ヴィクシオン「ViXion01S」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00665/00019/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">97</i> </div> </div> <span class="ranking-panel-parent-title">基礎から学ぶ! インサイトユニバーシティ</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">部門間バケツリレーを脱せよ! 「未来のレモンサワー」開発の舞台裏</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00665/00019/nxr_s.jpg?__scale=w:80,h:60&_sh=0930640ae0" alt="部門間バケツリレーを脱せよ! 「未来のレモンサワー」開発の舞台裏" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/00628/00093/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">98</i> </div> </div> <span class="ranking-panel-parent-title">「日経MJ」フロント面(1面)から</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">すかいらーくHD、飛躍へ虎視たんたん 「資さんうどん」全国へ</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00628/00093/nxr_s.jpg?__scale=w:80,h:60&_sh=0b10eb0e60" alt="すかいらーくHD、飛躍へ虎視たんたん 「資さんうどん」全国へ" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01075/00007/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">99</i> </div> </div> <span class="ranking-panel-parent-title">「縦型ショートドラマ」徹底活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">日テレ、テレ東もショートドラマ制作強化 テレビ局が狙う新収入源</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01075/00007/nxr_s.jpg?__scale=w:80,h:60&_sh=0bf01007e0" alt="日テレ、テレ東もショートドラマ制作強化 テレビ局が狙う新収入源" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item show-more-item js-show-more-item"> <a href="/atcl/contents/18/01070/00010/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">100</i> </div> </div> <span class="ranking-panel-parent-title">日本アニメ 次のビジョン</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アニメイトに聞く「アニメは個人で楽しむものから共有するものに」</span> <i class="icon-lock FREE"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01070/00010/nxr_s.jpg?__scale=w:80,h:60&_sh=09407a0330" alt="アニメイトに聞く「アニメは個人で楽しむものから共有するものに」" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> <p class="ranking-panel-note">現在と昨日は、1週間以内に公開した記事が対象</p> <div class="standard-btn-box show-more-btn-box js-show-more-btn-box is-long"> <button type="button" class="standard-btn js-show-more-btn"> <span class="standard-btn-text">さらに20件を表示</span> <i class="icon-down-arrow"></i> </button> </div> </div> </li> </ul> </div> </div> </section> <section id="LINK03" class="l-section" data-atlas-trackable="subcolumn"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">人気特集・連載ランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-magazine is-col-2 is-not-tab"> <li class="ranking-list-item"> <a href="/atcl/contents/18/00769/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「新・消費者」の研究</span> <span class="ranking-panel-info">全15回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00769/parent.jpg?__scale=w:60,h:80&_sh=0550110ac0" alt="「新・消費者」の研究" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00947/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「日経デザイン」発! NEWS&TREND</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00947/parent.jpg?__scale=w:60,h:80&_sh=01a0e00720" alt="「日経デザイン」発! NEWS&TREND" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01086/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">2025年ヒット予測ベスト30</span> <span class="ranking-panel-info">全29回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01086/parent.jpg?__scale=w:60,h:80&_sh=05b0ac0830" alt="2025年ヒット予測ベスト30" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00831/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【マンガ】黒鳥ひなのマーケティングファイル</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00831/parent.jpg?__scale=w:60,h:80&_sh=08c0ce0530" alt="【マンガ】黒鳥ひなのマーケティングファイル" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00782/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">八塩圭子の話したくなるマーケティング</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00782/parent.jpg?__scale=w:60,h:80&_sh=0aa0fd0b70" alt="八塩圭子の話したくなるマーケティング" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">BtoBブランディングのリアル</span> <span class="ranking-panel-info">全9回</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/parent.jpg?__scale=w:60,h:80&_sh=09502a09c0" alt="BtoBブランディングのリアル" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00921/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">小林直樹の「データの玉手箱」</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00921/parent.jpg?__scale=w:60,h:80&_sh=0cf0710450" alt="小林直樹の「データの玉手箱」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00958/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ピックアップ! 業界別おすすめ記事</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00958/parent.jpg?__scale=w:60,h:80&_sh=0550dc05e0" alt="ピックアップ! 業界別おすすめ記事" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/watch/00013/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">Hot Topics</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/watch/00013/parent.jpg?__scale=w:60,h:80&_sh=0f30e60240" alt="Hot Topics" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00008/?i_cid=nbpnxr_index" class="ranking-panel-link is-magazine" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">CMフォーカス</span> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="60" height="80" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00008/parent.jpg?__scale=w:60,h:80&_sh=0ea0360910" alt="CMフォーカス" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> </div> </section> <section id="LINK04" class="l-section" data-atlas-trackable="subcolumn"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">クリップランキング</span> </h2> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-col-2 is-not-tab"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力 トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">キリンNo.1営業の秘技「3つのルール」 取引先社長が涙した提案力</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0250450680" alt="キリンNo.1営業の秘技「3つのルール」 取引先社長が涙した提案力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力 トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">クレディセゾン「新富裕層」営業の極意 1000人商談で導いた「19×10の法則」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0a50470c0d" alt="クレディセゾン「新富裕層」営業の極意 1000人商談で導いた「19×10の法則」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力 トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新規事業の「ひとり営業」、3つの成功法則 スタートアップ成長請負人が指南</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=090e804c02" alt="新規事業の「ひとり営業」、3つの成功法則 スタートアップ成長請負人が指南" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00448/00016/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">技術、マーケ、消費の「トレンドマップ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">【独自調査】24年下半期「今後伸びるビジネス」ランキング 急成長1位は?</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00448/00016/nxr_s.jpg?__scale=w:80,h:60&_sh=0530ef04d0" alt="【独自調査】24年下半期「今後伸びるビジネス」ランキング 急成長1位は?" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00977/00020/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">凄腕マーケターが「クロトレ」を斬る</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">リードはナーチャリングできない? BtoBマーケこそ第一想起を狙え</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00977/00020/nxr_s.jpg?__scale=w:80,h:60&_sh=0e01507904" alt="リードはナーチャリングできない? BtoBマーケこそ第一想起を狙え" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01575/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ視察が絶えないのか 長野発、謎のコンビニ「わざマート」の斬新戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01575/nxr_s.jpg?__scale=w:80,h:60&_sh=0460760160" alt="なぜ視察が絶えないのか 長野発、謎のコンビニ「わざマート」の斬新戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01078/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">【1週間で分かるマーケ講座】成果につながるUGC活用</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">UGC活用の大誤解 商品ジャンル、消費者の“状態”で異なる最適解</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01078/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=01108004f0" alt="UGC活用の大誤解 商品ジャンル、消費者の“状態”で異なる最適解" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> </div> </section> <section id="LINK05" class="l-section" data-atlas-trackable="subcolumn"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text">タグランキング</span> </h2> </div> <div class="section-lead-box is-sub"> <p class="section-lead-text">いま多く検索されているタグと、そのタグの人気記事です。</p> </div> <div class="section-tags-box is-main"> <div class="section-tags-col is-left"> <a href="/atcl/contents/theme/?nxr_e=A0131%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E4%BE%A1%E5%80%A4%E5%90%91%E4%B8%8A&i_cid=nbpnxr_index" class="section-tags-link"> <span class="section-tags-link-tag"><i class="icon-tag-sharp"></i>ブランド価値向上</span> <span class="section-tags-link-text">の人気記事</span> </a> </div> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-col-2 is-not-tab"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ローソン、PBパッケージ刷新の大炎上で得た教訓 絶対やってはいけない2つのこと</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=07804603c0" alt="ローソン、PBパッケージ刷新の大炎上で得た教訓 絶対やってはいけない2つのこと" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">社内も諦めムードの「仁丹」を新入社員が大刷新 若年層の認知度向上</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=0710580cc0" alt="社内も諦めムードの「仁丹」を新入社員が大刷新 若年層の認知度向上" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">失敗しない「リブランディング」 本当に変えるべきは何か、2つのチャート分析</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0130a00" alt="失敗しない「リブランディング」 本当に変えるべきは何か、2つのチャート分析" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01575/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">なぜ視察が絶えないのか 長野発、謎のコンビニ「わざマート」の斬新戦略</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01575/nxr_s.jpg?__scale=w:80,h:60&_sh=0460760160" alt="なぜ視察が絶えないのか 長野発、謎のコンビニ「わざマート」の斬新戦略" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00008/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">不二家の弱点だった焼き菓子が売上1.8倍 救ったのは「ペコちゃん」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00008/nxr_s.jpg?__scale=w:80,h:60&_sh=05b0d903a0" alt="不二家の弱点だった焼き菓子が売上1.8倍 救ったのは「ペコちゃん」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00005/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">カップヌードルは改良、ラ王は大改革 日清も苦悩、リブランディングのリアル</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00005/nxr_s.jpg?__scale=w:80,h:60&_sh=0240d502d0" alt="カップヌードルは改良、ラ王は大改革 日清も苦悩、リブランディングのリアル" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00801/00022/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">常識崩壊 「証拠」が語るマーケの真実</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「ドンキ」に学ぶ最強の想起形成術 メンタルアベイラビリティとは</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00801/00022/nxr_s.jpg?__scale=w:80,h:60&_sh=05b09a0a30" alt="「ドンキ」に学ぶ最強の想起形成術 メンタルアベイラビリティとは" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01079/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">失敗しない「リブランディング」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「FOREVER 21」日本再上陸で復活 再生請負アダストリアは何をしたのか</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01079/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0ec0350b20" alt="「FOREVER 21」日本再上陸で復活 再生請負アダストリアは何をしたのか" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking "> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> </div> </section> <section id="LINK06" class="l-section" data-atlas-trackable="subcolumn"> <div class="section-title-box"> <h2 class="section-title"> <span class="section-title-text"><em class="section-title-emphasis">マーケ担当</em>が読んだランキング</span> </h2> </div> <div class="section-lead-box is-sub"> <p class="section-lead-text">企画・調査・マーケティング担当者が読んだ人気記事です。</p> </div> <div class="ranking-list-box"> <ul class="ranking-list-items is-col-2 is-not-tab"> <li class="ranking-list-item"> <a href="/atcl/contents/18/01082/00002/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-first"> <i class="ranking-panel-ranking-num">1</i> </div> </div> <span class="ranking-panel-parent-title">最新マーケ論文で学ぶ「新・消費者理解」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01082/00002/nxr_s.jpg?__scale=w:80,h:60&_sh=09c04e0af0" alt="店頭サイネージのCMは売上効果なし? 最新マーケ論文が暴く「購買の真実」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01084/00001/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-second"> <i class="ranking-panel-ranking-num">2</i> </div> </div> <span class="ranking-panel-parent-title">Pontaデータで考証「消費者のココロ」</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">アフターコロナで「消費の二極化」は本当か Pontaデータで大検証</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01084/00001/nxr_s.jpg?__scale=w:80,h:60&_sh=04d0e10d40" alt="アフターコロナで「消費の二極化」は本当か Pontaデータで大検証" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00004/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking is-top is-third"> <i class="ranking-panel-ranking-num">3</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力 トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">関東で突如「お好み焼き粉」爆売れのなぜ 裏に日清製粉流「信頼営業」</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00004/nxr_s.jpg?__scale=w:80,h:60&_sh=0400c00fc0" alt="関東で突如「お好み焼き粉」爆売れのなぜ 裏に日清製粉流「信頼営業」" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01578/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">4</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01578/nxr_s.jpg?__scale=w:80,h:60&_sh=0ef0e90220" alt="「自然界隈」「風呂キャンセル界隈」…24年Z世代トレンドに見るインサイト" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01583/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">5</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01583/nxr_s.jpg?__scale=w:80,h:60&_sh=0ff05b0b60" alt="仏壇のはせがわ、ヒット連発の商品開発 推し壇、電気線香で常識覆す" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00589/00171/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">6</i> </div> </div> <span class="ranking-panel-parent-title">「日経トレンディ」 Pick Up!</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00589/00171/nxr_s.jpg?__scale=w:80,h:60&_sh=0180ec0901" alt="ダイエット界激震、常識を破壊する即食バーがコンビニで売られる日" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01076/00003/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">7</i> </div> </div> <span class="ranking-panel-parent-title">BtoBブランディングのリアル</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01076/00003/nxr_s.jpg?__scale=w:80,h:60&_sh=0c30f00720" alt="ド派手なコンテナが世界に衝撃 強烈BtoBブランディングの背景に危機感" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/01081/00006/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">8</i> </div> </div> <span class="ranking-panel-parent-title">営業の魔力 トップパフォーマーの提案力</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">新規事業の「ひとり営業」、3つの成功法則 スタートアップ成長請負人が指南</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01081/00006/nxr_s.jpg?__scale=w:80,h:60&_sh=090e804c02" alt="新規事業の「ひとり営業」、3つの成功法則 スタートアップ成長請負人が指南" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/18/00151/00060/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">9</i> </div> </div> <span class="ranking-panel-parent-title">小口覺の意識低い系マーケティング</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">ゴリラの次はカメレオン ドウシシャ入社3年目、ヒット連発「はな子」の突破力</span> <i class="icon-lock nxr"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00151/00060/nxr_s.jpg?__scale=w:80,h:60&_sh=0cb03e0430" alt="ゴリラの次はカメレオン ドウシシャ入社3年目、ヒット連発「はな子」の突破力" class="lazyload ranking-panel-img" /></figure> </a> </li> <li class="ranking-list-item"> <a href="/atcl/contents/casestudy/00012/01579/?i_cid=nbpnxr_index" class="ranking-panel-link" data-atlas-trackable="ranking"> <div class="ranking-panel-cnt"> <div class="ranking-panel-ranking-box"> <div class="ranking-panel-ranking"> <i class="ranking-panel-ranking-num">10</i> </div> </div> <span class="ranking-panel-parent-title">インサイド</span> <div class="ranking-panel-title-box"> <span class="ranking-panel-title">「いいちこ」ブランドのデザイン哲学 駅貼りポスターがルーツの理由</span> <i class="icon-lock nxr_charge"></i> </div> </div> <figure class="ranking-panel-img-box"> <img src="/images/2021/common/loading_1_1.gif" width="80" height="60" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/casestudy/00012/01579/nxr_s.jpg?__scale=w:80,h:60&_sh=0670490980" alt="「いいちこ」ブランドのデザイン哲学 駅貼りポスターがルーツの理由" class="lazyload ranking-panel-img" /></figure> </a> </li> </ul> </div> </section> </main> <div class="breadcrumb-box is-bottom"> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">ランキング</span> </li> </ol> </div> <nav class="nav-global-footer" data-atlas-trackable="footer"> <div class="inner"> <div class="flex-between"> <ul> <li><a href="/?i_cid=nbpnxr_footer">トップ</a> <ul class="list-indent"> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_marketing&i_cid=nbpnxr_footer">マーケ・消費</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_techdata&i_cid=nbpnxr_footer">技術・データ</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_innovation&i_cid=nbpnxr_footer">イノベーション</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_overseas&i_cid=nbpnxr_footer">中国・米国</a></li> <li><a href="/atcl/contents/theme/?nxr_t=nxr_thm_skillup&i_cid=nbpnxr_footer">スキルアップ</a></li> </ul> </li> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_footer">新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_footer">特集・連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_footer">ランキング</a></li> <li><a href="/atcl/contents/tag/?i_cid=nbpnxr_footer">タグ一覧・検索</a></li> </ul> <ul> <li><a href="/mypage/update/series.html?i_cid=nbpnxr_footer">マイページ</a></li> <li><a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_footer">事例データベース</a></li> <li><a href="/atcl/seminar/?i_cid=nbpnxr_footer">動画セミナー</a></li> <li><a href="/atcl/calendar/future/?i_cid=nbpnxr_footer">未来消費カレンダー</a> <ul class="list-indent"> <li><a href="/atcl/calendar/design/?i_cid=nbpnxr_footer">デザインイベントカレンダー</a></li> </ul> </li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">デジタル雑誌</a> <ul class="list-indent"> <li><a href="/atcl/viewer/nxr/?i_cid=nbpnxr_footer">日経クロストレンド</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_footer">日経デザイン</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_footer">日経トレンディ</a></li> </ul> </li> </ul> <ul class="other"> <li><a href="/authors/?i_cid=nbpnxr_footer">著者・アドバイザリーボード</a></li> <li><a href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a></li> <li><a class="js-modal" href="#mypagemodal" data-modal-type="setting">設定</a></li> <li>利用規約 <ul class="list-indent"> <li><a href="/navi/support/agreement.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド登録会員規約</a></li> <li><a href="/navi/support/agreement_p.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド有料会員規約</a></li> <li><a href="/navi/support/agreement_nid.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">日経クロストレンド購読規約(日経ID決済)</a></li> </ul> </li> </ul> <ul class="xtrend"> <li><a href="/navi/support/about.html?i_cid=nbpnxr_footer">日経クロストレンドとは</a></li> <li><a href="/info/18/00008/?i_cid=nbpnxr_footer">使い方ガイド</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/opt-out/" target="_blank" rel="noopener">オプトアウトについて</a></li> <li><a href="/navi/support/faq.html?i_cid=nbpnxr_footer" target="_blank" rel="noopener">よくある質問・お問い合わせ</a></li> <li class="relation">関連サイト <ul class="list-indent"> <li><a href="https://www.nikkei.com/" target="_blank" rel="noopener">日経電子版</a></li> </ul> </li> </ul> </div> <div class="official-sns"> <span class="title-official-sns">公式アカウント</span> <span><a href="https://twitter.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="twitter"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_twitter.png?20231218" alt="ツイッター" class="lazyload"></a></span> <span><a href="https://www.facebook.com/NIKKEIxTREND/" target="_blank" rel="noopener" data-atlas-trackable="facebook"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/2021/common/icon_facebook.png?20231218" alt="フェイスブック" class="lazyload"></a></span> </div> <p class="poweredBy">日経クロストレンドのコメント機能やフォロー機能はリゾームによって提供されています。</p> </div> </nav> <footer class="ft-wrap"> <div class="inner"> <div class="flex-between"> <div class="logo-nikkeibp"> <a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer"><img src="/images/2021/common/loading_1_1.gif" data-src="/images/bplogo/logo.svg" height="20" alt="日経BP" class="lazyload"></a> </div> <nav class="nav-external"> <ul> <li><a href="https://www.nikkeibp.co.jp/?s_cid=nbpnxr_footer">会社案内</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/charter/?s_cid=nbpnxr_footer">取材・報道・出版憲章</a></li> <li><a href="/navi/support/bpprivacy.html?s_cid=nbpnxr_footer">個人情報について</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/privacy/?s_cid=nbpnxr_footer#net">データ利用</a></li> <li><a href="https://www.nikkeibp.co.jp/atcl/corporate/tbl/site/?cate=xtrend&s_cid=nbpnxr_footer">外部送信</a></li> <li><a href="/navi/support/bpcopyright.html?s_cid=nbpnxr_footer">著作権について</a></li> <li><a href="/navi/support/ad.html?s_cid=nbpnxr_footer">広告ガイド</a></li> <li><a href="/navi/support/lounge_help.html?s_cid=nbpnxr_footer">日経ID利用案内</a></li> </ul> </nav> </div> <div class="copyright">Copyright © 2024 Nikkei Business Publications, Inc. All Rights Reserved. </div> </div> </footer> <section id="modal-paywall-nxr" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#regist" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは?</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能は有料会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">記事が読み放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは?</span> </a> </p> </div> </div></section> <section id="modal-paywall-nxr-charge-seminar" class="c-modal mfp-hide"> <div class="paywall-box" data-atlas-trackable="paywall"> <p class="paywall-caution"><b>このコンテンツ・機能はセミナー・プラス会員限定です。</b></p> <div class="paywall-regist"> <div class="paywall-btn-box"> <div class="paywall-btn"> <div class="paywall-btn-txt">動画が見放題に</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-cv" href="/navi/support/subsc.html#charge" data-link-param="ru" data-atlas-trackable="regist"> <span class="standard-btn-text">お申し込み</span> </a> </div> </div> <div class="paywall-btn"> <div class="paywall-btn-txt">会員の方はこちら</div> <div class="standard-btn-box is-short"> <a class="standard-btn is-login" href="#" onclick="return(bpsso.liMov(2))" data-atlas-trackable="login"> <span class="standard-btn-text">ログイン</span> </a> </div> </div> </div> <p class="paywall-bnr"><a href="/navi/redirect/00155/?i_cid=nbpnxr_child_login"> <img src="/images/2021/common/loading_1_1.gif" width="346" height="231" data-src="https://cdn-xtrend.nikkei.com/navi/redirect/00155/720_480.jpg?__scale=w:346,h:231,t:1&_sh=0210ef0dd0" alt="有料会員のご案内" title="有料会員のご案内" class="lazyload" /></a></p> <p class="paywall-link-box"> <a href="/navi/redirect/00040/?i_cid=nbpnxr_child_login" class="paywall-link"> <i class="icon icon-right-arrow"></i> <span class="paywall-link-txt">日経クロストレンドの会員特典とは?</span> </a> </p> </div> </div></section> <section id="mypagemodal" class="p-loginForRead c-modal mfp-hide"> <ul class="popupOption"> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/" data-link-type="rhizome"> <div class="popupOptionContent">公開プロフィール編集<i class="icon-outbound"></i></div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#follow" data-link-type="rhizome"> <div class="popupOptionContent">フォローしている著者・ユーザー・連載<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/mypage/follow/tag/"> <div class="popupOptionContent">フォローしているタグ</div> </a> </li> <li> <a href="https://rhizome.nikkeibp.co.jp/profile/config/#notification" data-link-type="rhizome"> <div class="popupOptionContent">通知の設定<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/subsc.html" data-link-param="ru"> <div class="popupOptionContent">契約状況の確認・変更<i class="icon-outbound"></i></div> </a> </li> <li> <a href="/navi/support/lounge.html" data-link-param="ru"> <div class="popupOptionContent">登録会員の情報変更・解約<i class="icon-outbound"></i></div> </a> </li> </ul> </section> </div> <script src="/js/bpcommon/jquery-3.x.min.js"></script> <script src="/js/2021/lib/lazyload.min.js"></script> <script src="/js/2021/lib/simplebar.js"></script> <script src="/js/2021/lib/jquery.vticker.min.js"></script> <script src="/js/2021/lib/jquery.magnific-popup.min.js"></script> <script src="/js/2021/lib/swiper.min.js?20210909"></script> <script src="/js/2021/lib/stickyfill.min.js"></script> <script src="/js/2021/common/bpsso_trend.js?20240214"></script> <script src="/js/2021/common/common.js?20220715"></script> <script src="/js/2021/common/common_nxr.js"></script> <script src="/js/2021/common/pds.js"></script> <script src="/js/2021/pc/all.js"></script> <script src="/js/2021/pc/search_result.js?20230418"></script> <script src="/js/rhizome/library.js?20210712"></script> <script src="/js/rhizome/rhizome_nxr.js?20211118" defer></script> <script src="/js/2021/common/ranking.js"></script> <!-- Start TagManager(Common) --> <script src="/js/bpcommon/onetag/bpTrackVarsCommon.js"> { "aggregateId":"nxr18-theme_top-top", "articleId": "00008xnI", "articlePageTotalNo": "0", "authKind": "FREE", "authKindRaw": "FREE", "authorName": "", "authResult": "true", "category": "", "displayAuthorName": "", "checkedBy": "", "editor": "", "pageStatus": "bpindex", "pageTitle": "ランキング", "parentThemeName": "トップ", "parentTitle": "", "publishDate": "", "publishDateTime": "", "mediaId": "", "section": "", "subSite": "nxr", "categorizedThemeId": "", "tagName": "nxr_thm_theme_top", "themeId": "nxr_thm_theme_top", "themeName": "特集・連載一覧", "tieupId": "", "repTieupId": "", "isbn": "", } </script> <!-- End TagManager(Common) --><!-- Start TagManager(Origin) --> <!-- Start javascript_global_object --> <script src="/js/bpcommon/onetag/bpTrackVars.js"> { "channel":"NXR", "config.adobe.reportSuite": "nbpnxrprod", "config.atlas.service": "enable", "config.cx.siteId": "1136293312189049330", "config.fb.id": "151720335485995", "config.ga.trackingId": "", "config.pianoComposer.applicationId": "RovdVuj0pj", "userStatus": "other", "searchTagName": "", } </script> <!-- End javascript_global_object --> <!-- End TagManager(Origin) --> <!-- Start TagManager(Common2) --> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TDTQSZV" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <!-- End TagManager(Common2) --></body> </html>