新西兰红梨品牌更名升级新季Piqa Red对华出口在即

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对品牌进行重塑，在2025出口季开启前，发布了新的品牌形象和名称“Piqa Red”。新品牌将以彰显其鲜艳色泽、多汁口感和甜美热带风味的升级品牌形象进入中国市场。</span></p> <p><span style="font-weight: 400;">Piqa Red 红梨品种作为欧洲梨、中国梨和日本梨的杂交品种，其不仅拥有醒目的心形外观，更以脆嫩多汁的独特口感著称。</span></p> <p><span style="font-weight: 400;">品种研发公司 Prevar 表示，此次品牌升级是其全球战略的重要一环，旨在将 Piqa Red 打造为高端享受型水果。</span></p> <p><span style="font-weight: 400;">“市面上找不到与 Piqa Red 媲美的产品，”Prevar 品牌经理 Amanda Lyon 强调。</span></p> <p><span style="font-weight: 400;">“该品种已在亚洲积累大批忠实拥趸，我们非常期待今年以全新形象与中国消费者见面。焕新后的 Piqa Red 将实现视觉美感与绝佳风味的双重征服。”</span></p> <p><span style="font-weight: 400;">尽管2025年产量仍较为有限，但 Prevar 透露，国际种植规模正在持续扩大。目前公司正积极招募新的合作种植商，共同开拓这一特色品种的全球市场。</span></p> </div> </div> <div id="storytext-end" class="storytext-end"></div> </div> </div> </div> <div class="topics"> <div class="sleeve"><span class="topicsLabel"></span> <h2>标签</h2> <ul class="topicsList"> <li><a target="_blank" href="https://asiafruitchina.net/categories?gspx=li">梨</a></li> <li><a target="_blank" 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新西兰红梨品牌更名升级 新季Piqa Red对华出口在即 - 亚洲水果

新西兰红梨品牌更名升级新季Piqa Red对华出口在即 - 亚洲水果