<?xml version="1.0" encoding="UTF-8"?> <article key="pdf/10002054" mdate="2015-07-02 00:00:00"> <author>R. Dyondi and S. K. Jha</author> <title>Strategic Risk Issues for Film Distributors of Hindi Film Industry in Mumbai A Grounded Theory Approach</title> <pages>2076 - 2082</pages> <year>2015</year> <volume>9</volume> <number>6</number> <journal>International Journal of Humanities and Social Sciences</journal> <ee>https://publications.waset.org/pdf/10002054</ee> <url>https://publications.waset.org/vol/102</url> <publisher>World Academy of Science, Engineering and Technology</publisher> <abstract>The purpose of the paper is to address the strategic risk issues surrounding Hindi film distribution in Mumbai for a film distributor, who acts as an entrepreneur when launching a product (movie) in the market (film territory).The paper undertakes a fundamental review of films and risk in the Hindi film industry and applies Grounded Theory technique to understand the complex phenomena of risk taking behavior of the film distributors (both independent and studios) in Mumbai. Rich indepth interviews with distributors are coded to develop core categories through constant comparison leading to conceptualization of the phenomena of interest. This paper is a firstofitskindattempt to understand risk behavior of a distributor, which is akin to entrepreneurial risk behavior under conditions of uncertainty.</abstract> <index>Open Science Index 102, 2015</index> </article>