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class="text-gray-500 text-sm">Designed for marketing professionals lookingto drive business growth and commercial success in a senior role</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-black text-white text-xs font-normal absolute top-3 right-2">40% Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm hidden show-for-us show-for-ca show-for-mx"><a href="/students/courses/postgraduate-course-in-digital-marketing-usa"><p class="pb-3 group-hover:text-purple transition-colors duration-300 pr-14 font-medium">DMI Expert + AMA Dual Certification<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Designed for marketing professionals lookingto drive business growth and commercial success in a senior role</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-black text-white text-xs font-normal absolute top-3 right-2">40% Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/postgraduate-diploma-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Postgraduate Diploma In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Sharpen your search marketing strategy from SEO and PPC to analytics.</p></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/masters-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Masters (MSc) In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Master your digital marketing skills and elevate your career with BPP’s Master’s Programme taught by industry experts and the top practitioners in their fields globally.</p></a></li></ul></div><div class=""><div class="flex gap-4 pb-2 mb-6 mx-2 border-b broder-gray-50 items-center font-bold"><img src="https://a.storyblok.com/f/55452/29x29/2bec59a093/short.png" height="29" width="29"/><h4>Short Courses</h4></div><ul><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/advanced-ai-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Advanced AI<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Fast-track your AI skills with this short interactive course. 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Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond. </p><button><span data-component="button-redirect" data-ecom="dmi-track-advanced-ai-for-digital-marketing/std/25" class="w-44 sm:w-48 lg:w-52 py-4 lg:py-5 text-sm sm:text-base rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_ADVAI-std/25]</span></button><img width="220" height="32.3" loading="lazy" src="https://dmi-next.imgix.net/504x74/aea9dd787a/google_reviews.png?auto=format" class="mt-8" alt="Google Customer Review"/></div></div></div></div></div></div></div><div data-component="grid_component_basic" id="8604cb08-007f-44e9-a86b-a4af8ee3e68c" class="max-w-full pt-10 pb-10 flex justify-center bg-blue-50 false bg-no-repeat bg-contain "><div class="mx-auto w-full lg:w-6xl px-5 md:px-8 lg:px-4 xl:px-2 undefined"><div class="undefined"><div class="grid mx-auto max-w-5xl grid-cols-1 sm:grid-cols-3 lg:grid-cols-3 gap-x-10 lg:gap-x-10 gap-y-6 lg:gap-y-6"><div data-component="column_dynamic" class="flex items-start order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-blue text-center font-gt font-semibold text-[32px] sm:text-[42px] lg:text-[48px]">63%</p></div><div data-component="item_text" class="w-full pt-0 pb-2.5 "><p class="text-blue text-center font-sans font-normal text-[] sm:text-[] lg:text-[]">Be More Employable </p></div><div data-component="item_richtext" class="w-full pt-0 pb-0 undefined"><div class="text-navy text-center font-sans font-normal text-[text-base] sm:text-[text-base]lg:text-[] "><p>63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.</p></div></div></div></div><div data-component="column_dynamic" class="flex items-center order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-green text-center font-gt font-semibold text-[32px] sm:text-[42px] lg:text-[48px]">61%</p></div><div data-component="item_text" class="w-full pt-0 pb-2.5 "><p class="text-green text-center font-sans font-normal text-[] sm:text-[] lg:text-[]">Stay Relevant with AI</p></div><div data-component="item_richtext" class="w-full pt-0 pb-0 undefined undefined"><div class="text-navy text-center font-sans font-normal text-[] sm:text-[]lg:text-[] "><p>of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*</p></div></div></div></div><div data-component="column_dynamic" class="flex items-start order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-purple text-center font-gt font-semibold text-[32px] sm:text-[42px] lg:text-[48px]">62%</p></div><div data-component="item_text" class="w-full pt-0 pb-2.5 "><p class="text-purple text-center font-sans font-normal text-[] sm:text-[] lg:text-[]">Drive Revenue</p></div><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-navy text-center font-sans font-normal text-[] sm:text-[] lg:text-[]">62% of marketers believe that AI will have an impact on increasing their revenue.</p></div></div></div></div></div></div></div><div data-component="grid_component_basic" id="d18ddbcc-e427-4199-a9ef-512f73e5de36" class="max-w-full pt-0 pb-0 flex justify-center bg-white false bg-no-repeat bg-contain "><div class="mx-auto w-full lg:w-6xl px-5 md:px-8 lg:px-4 xl:px-2 undefined"><div class="undefined"><div class="grid mx-auto max-w-full grid-cols-1 sm:grid-cols-1 lg:grid-cols-1 gap-x-0 lg:gap-x-0 gap-y-0 lg:gap-y-0"><div data-component="column_dynamic" class="flex justify-center order-none sm:order-none lg:order-none bg-white px-5 undefined undefined undefined"><div class="w-max"><div data-component="item_title" class="w-full pt-16 pb-5 text-center lg: text-navy font-sans font-semibold text-4xl sm: lg: undefined"><h3>By the Industry, For the Industry </h3></div><div data-component="item_richtext" class="w-full pt-0 pb-0 undefined undefined"><div class="text-navy text-center font-sans font-normal text-[] sm:text-[]lg:text-[] "><p>DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, <b>the skills and knowledge you will gain align with the latest developments, trends and best practices</b> in the industry <b>ensuring your professional growth</b>. </p></div></div></div></div></div></div></div></div><div data-component="cards_slider" id="fe704168-f51a-4c58-9745-f8cf806a4ca9" class="w-full bg-white"><div class="max-w-full lg:max-w-6xl mx-auto px-5 md:px-8 lg:px-4 xl:px-2"><div class="slick-slider pb-20 slick-initialized" dir="ltr"><div class="rounded-full w-16 h-16 absolute top-1/3 transition-all duration-300 items-center justify-center text-5xl cursor-pointer hidden sm:flex z-20 bg-white text-green hover:text-green-400 shadow-md -left-5"><p class="pb-3 transform rotate-180">→</p></div><div class="slick-list" style="padding:0px 30px"><div class="slick-track" style="width:775%;left:-87.5%"><div data-index="-5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/0fbdabd206/dave-keighron_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Prof. Dave Keighron</p><div><p>Professor of Marketing and Entrepreneurship</p></div><p>University Canada West & Douglas College</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Dave is an experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="-4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6bcd38d688/neal-schaffer_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Neal Schaffer</p><div><p>Founder</p><p>Fractional CMO and Author</p></div><p>Nealschaffer.com</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Neal is a leading figure in digital marketing with expertise in digital, content, influencer, and social media marketing. As the founder of PDCA Social, he serves as a Fractional CMO for top organizations. A sought-after international keynote speaker and university lecturer, Neal has shared insights on four continents and authored four influential marketing books, including "Maximize Your Social" and "The Age of Influence." In 2024 he will publish his fifth book “Digital Threads.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="-3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/160x134/a04544f734/adara-bowen_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Adara Brown</p><div><p>VP of Growth<br/>American Marketing </p><p>Association</p></div><p></p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Adara is the Executive Vice President of Growth and Strategy at the American Marketing Association (AMA). With expertise in customer experience, leadership, and strategic planning, Adara has spearheaded transformative initiatives at AMA in key growth areas including professional and college chapters, AMA membership and brand experience.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="-2" tabindex="-1" class="slick-slide slick-active slick-cloned" aria-hidden="false" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/800b5075ef/mia-mora_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Mia Mora</p><div><p>Director, GTM Strategy and Operations</p></div><p>Google</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="-1" tabindex="-1" class="slick-slide slick-active slick-cloned" aria-hidden="false" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6fa4096545/courtney-sembler_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Courtney Sembler</p><div><p>Senior Manager</p></div><p>Hubspot</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="0" class="slick-slide slick-active slick-center slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/1723d8d323/neil-patel_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Neil Patel</p><div><p>Founder</p></div><p>Neil Patel Digital</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/c55592da6a/brian-corish_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Brian Corish</p><div><p>CEO & Founder</p><p>Elemental</p></div><p>Former MD of Accenture Song</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/5a4d08fcfa/barry-thomas_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Barry Thomas</p><div><p>Senior Global Thought Leader<br/>Kantar </p></div><p>Former Head of Customer & Future of E-Commerce CocaCola</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/025d641216/olivia-kearney_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Olivia Kearney</p><div><p>Global Marketing Manager<br/>Microsoft Advertising</p></div><p>Microsoft</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Olivia, CMO at Microsoft Ireland, is a seasoned Sr. marketer with extensive experience across Europe, the UK, and Ireland. As a member of the management team, Olivia develops long-term strategies to drive business contribution and profit. Her passion for cultivating big ideas that fuel growth and brand distinction, and leadership has consistently delivered sales and profit gains across multiple marketing teams.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/4db7a511d8/brian-lavery_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Brian Lavery</p><div><p>Head of Shopping Ads </p><p>Google (UK & IE)</p></div><p>Former MD AccuWeather</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Brian currently spearheads Google's shopping ads in Europe, bringing extensive experience from roles as European GM for AccuWeather, where he led global sales strategies across 30 countries. Prior to that, he held leadership positions at Twitter, Vodafone, and McKinsey & Co., where he led commercial initiatives and transformation projects driving growth and innovation across diverse industries.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="5" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/159a663fb2/tom-kendall_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Tom Kendall</p><div><p>Global Product Marketing & Communications Leader</p></div><p>IBM</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Tom has over 20 years of experience spanning agency and B2B sectors. Tom has led initiatives for both B2B, driving global digital experience enhancement for IBM, as well as running the strategic GTM implementation for IBM’s Field Marketing organisation, and is known for his client-first approach and strategic leadership, with strong digital expertise. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="6" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/dfd9d160ae/sarah-mcilroy_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Sarah McIlroy</p><div><p>Dean of BPP Business School</p></div><p>BPP University</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">With over 25 years of experience in professional and higher education, Sarah has designed and launched innovative programs to meet the needs of students and corporate clients. Currently serving as the Dean of BPP Business School, Sarah focuses on practitioner-oriented education to equip graduates with career-ready skills. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="7" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6c947ab255/tyrona-heath_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Tyrona (Ty) Heath</p><div><p>Director, Market Engagement,<br/>The B2B Institute</p></div><p>LinkedIn</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">With 20 years of marketing experience, Ty’s expertise spans B2B marketing, digital marketing, content strategy, and marketing education. Currently serving as the Director of Market Engagement at The B2B Institute, a think tank funded by LinkedIn, Ty shares valuable insights to help marketers thrive in B2B marketing and decision-making.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="8" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/0fbdabd206/dave-keighron_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Prof. Dave Keighron</p><div><p>Professor of Marketing and Entrepreneurship</p></div><p>University Canada West & Douglas College</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Dave is an experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="9" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6bcd38d688/neal-schaffer_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Neal Schaffer</p><div><p>Founder</p><p>Fractional CMO and Author</p></div><p>Nealschaffer.com</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Neal is a leading figure in digital marketing with expertise in digital, content, influencer, and social media marketing. As the founder of PDCA Social, he serves as a Fractional CMO for top organizations. A sought-after international keynote speaker and university lecturer, Neal has shared insights on four continents and authored four influential marketing books, including "Maximize Your Social" and "The Age of Influence." In 2024 he will publish his fifth book “Digital Threads.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="10" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/160x134/a04544f734/adara-bowen_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Adara Brown</p><div><p>VP of Growth<br/>American Marketing </p><p>Association</p></div><p></p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Adara is the Executive Vice President of Growth and Strategy at the American Marketing Association (AMA). With expertise in customer experience, leadership, and strategic planning, Adara has spearheaded transformative initiatives at AMA in key growth areas including professional and college chapters, AMA membership and brand experience.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="11" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/800b5075ef/mia-mora_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Mia Mora</p><div><p>Director, GTM Strategy and Operations</p></div><p>Google</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="12" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6fa4096545/courtney-sembler_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Courtney Sembler</p><div><p>Senior Manager</p></div><p>Hubspot</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="13" tabindex="-1" class="slick-slide slick-center slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/1723d8d323/neil-patel_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Neil Patel</p><div><p>Founder</p></div><p>Neil Patel Digital</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="14" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/c55592da6a/brian-corish_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Brian Corish</p><div><p>CEO & Founder</p><p>Elemental</p></div><p>Former MD of Accenture Song</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="15" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/5a4d08fcfa/barry-thomas_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Barry Thomas</p><div><p>Senior Global Thought Leader<br/>Kantar </p></div><p>Former Head of Customer & Future of E-Commerce CocaCola</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="16" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/025d641216/olivia-kearney_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Olivia Kearney</p><div><p>Global Marketing Manager<br/>Microsoft Advertising</p></div><p>Microsoft</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Olivia, CMO at Microsoft Ireland, is a seasoned Sr. marketer with extensive experience across Europe, the UK, and Ireland. As a member of the management team, Olivia develops long-term strategies to drive business contribution and profit. Her passion for cultivating big ideas that fuel growth and brand distinction, and leadership has consistently delivered sales and profit gains across multiple marketing teams.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="17" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/4db7a511d8/brian-lavery_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Brian Lavery</p><div><p>Head of Shopping Ads </p><p>Google (UK & IE)</p></div><p>Former MD AccuWeather</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Brian currently spearheads Google's shopping ads in Europe, bringing extensive experience from roles as European GM for AccuWeather, where he led global sales strategies across 30 countries. Prior to that, he held leadership positions at Twitter, Vodafone, and McKinsey & Co., where he led commercial initiatives and transformation projects driving growth and innovation across diverse industries.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="18" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/159a663fb2/tom-kendall_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Tom Kendall</p><div><p>Global Product Marketing & Communications Leader</p></div><p>IBM</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Tom has over 20 years of experience spanning agency and B2B sectors. Tom has led initiatives for both B2B, driving global digital experience enhancement for IBM, as well as running the strategic GTM implementation for IBM’s Field Marketing organisation, and is known for his client-first approach and strategic leadership, with strong digital expertise. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="19" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/dfd9d160ae/sarah-mcilroy_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Sarah McIlroy</p><div><p>Dean of BPP Business School</p></div><p>BPP University</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">With over 25 years of experience in professional and higher education, Sarah has designed and launched innovative programs to meet the needs of students and corporate clients. Currently serving as the Dean of BPP Business School, Sarah focuses on practitioner-oriented education to equip graduates with career-ready skills. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="20" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6c947ab255/tyrona-heath_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Tyrona (Ty) Heath</p><div><p>Director, Market Engagement,<br/>The B2B Institute</p></div><p>LinkedIn</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">With 20 years of marketing experience, Ty’s expertise spans B2B marketing, digital marketing, content strategy, and marketing education. Currently serving as the Director of Market Engagement at The B2B Institute, a think tank funded by LinkedIn, Ty shares valuable insights to help marketers thrive in B2B marketing and decision-making.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="21" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/0fbdabd206/dave-keighron_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Prof. Dave Keighron</p><div><p>Professor of Marketing and Entrepreneurship</p></div><p>University Canada West & Douglas College</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Dave is an experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing. </p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="22" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6bcd38d688/neal-schaffer_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Neal Schaffer</p><div><p>Founder</p><p>Fractional CMO and Author</p></div><p>Nealschaffer.com</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Neal is a leading figure in digital marketing with expertise in digital, content, influencer, and social media marketing. As the founder of PDCA Social, he serves as a Fractional CMO for top organizations. A sought-after international keynote speaker and university lecturer, Neal has shared insights on four continents and authored four influential marketing books, including "Maximize Your Social" and "The Age of Influence." In 2024 he will publish his fifth book “Digital Threads.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="23" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/160x134/a04544f734/adara-bowen_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Adara Brown</p><div><p>VP of Growth<br/>American Marketing </p><p>Association</p></div><p></p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Adara is the Executive Vice President of Growth and Strategy at the American Marketing Association (AMA). With expertise in customer experience, leadership, and strategic planning, Adara has spearheaded transformative initiatives at AMA in key growth areas including professional and college chapters, AMA membership and brand experience.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="24" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/800b5075ef/mia-mora_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Mia Mora</p><div><p>Director, GTM Strategy and Operations</p></div><p>Google</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div><div data-index="25" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:3.225806451612903%"><div><div><div data-component="expert_story_card" class="w-11/12 mx-auto max-w-sm sm:max-w-none rounded-l"><div class="my-3 text-navy bg-white px-4"><div class="flex justify-center"><img loading="lazy" width="160" height="133" src="https://dmi-next.imgix.net/319x266/6fa4096545/courtney-sembler_image.png?auto=format" alt="Expert Photo" aria-label="Expert Photo"/></div><div class="relative pb-4 text-center py-4"><div class="rounded-b-lg flex flex-col justify-center gap-1 mb-4"><p class="text-xl font-bold">Courtney Sembler</p><div><p>Senior Manager</p></div><p>Hubspot</p></div><div class="flex flex-col items-start justify-between px-4"><p class="overflow-hidden relative" style="transition:all .3s;max-height:0px;min-height:0px">As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.</p><button class="font-medium group my-4 text-center mx-auto"><p class="transition-all origin-center duration-300 group-hover:text-green ">Read Bio</p><svg height="13" width="13" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 330 330" class="fill-current undefined transition-all origin-center duration-300 group-hover:text-green mx-auto "><path d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z"></path></svg></button></div></div></div></div></div></div></div></div></div><div class="rounded-full w-16 h-16 absolute top-1/3 transition-all duration-300 items-center justify-center text-5xl cursor-pointer hidden sm:flex z-20 bg-white text-green hover:text-green-400 shadow-md -right-5"><p class="pb-2.5">→</p></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li><li class=""><button>6</button></li><li class=""><button>7</button></li><li class=""><button>8</button></li><li class=""><button>9</button></li><li class=""><button>10</button></li><li class=""><button>11</button></li><li class=""><button>12</button></li><li class=""><button>13</button></li></ul></div></div></div><div id="reference"></div><div data-component="short_coure_overview" id="followSlider" class="hidden max-w-full pt-8 lg:flex justify-center z-10 top-0 lg:mr-5 xl:mr-0 bg-blue-50 sticky" style="top:"><div class="hidden w-full lg:max-w-6xl lg:px-4 xl:px-2 py-5 lg:grid grid-cols-12 absolute"><div id="sliderCard" class="lg:block max-w-280 col-span-3 absolute right-0 top-12 -mt-1"><div class="bg-white text-navy rounded-md py-4 px-4 mb-4 shadow-lg border border-gray-100"><h4 class="font-gt uppercase text-xl leading-5">ADVANCED AI FOR DIGITAL MARKETING</h4><p class="font-semibold mt-3 text-2xl">[price:TRACK_ADVAI-std/25]</p><div class="text-red text-sm mt-2 flex items-start font-medium"><svg width="15" height="16" viewBox="0 0 15 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class="mr-1" role="img" aria-label="Stopwatch Icon"><g id="Learning-Pathways---Detail" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.72,2.155 C9.61019456,2.155 11.3214446,2.92115272 12.5601459,4.15985408 C13.7988473,5.39855544 14.565,7.10980544 14.565,9 C14.565,10.8901946 13.7988473,12.6014446 12.5601459,13.8401459 C11.3214446,15.0788473 9.61019456,15.845 7.72,15.845 C5.82980544,15.845 4.11855544,15.0788473 2.87985408,13.8401459 C1.64115272,12.6014446 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hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_ADVAI-std/25]</span></button><button><span data-component="button-redirect" data-ecom="dmi-track-advanced-ai-for-digital-marketing/std/25" class="w-52 mt-2.5 px-7 py-4 false rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-white text-navy border border-navy hover:bg-gray-100">Pay in installments</span></button></div><p class="font-semibold mt-4 text-sm">Course Overview</p><div class="text-xs"><div class="flex gap-3 mt-4"><svg width="16" height="16" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Clock"><title>icon-clock</title><g id="Web---Signed-Off" stroke="none" stroke-width="0.1" fill="none" fill-rule="evenodd"><g id="Course-Listing-A---3-Cards" transform="translate(-311.000000, -992.000000)" fill="#8A8AAD" stroke="#8A8AAD"><g id="Group-10" transform="translate(312.000000, 942.000000)"><g id="Group-8" transform="translate(0.000000, 37.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single"><g id="Group"><g><g><g><g><g transform="translate(0.000000, 14.000000)"><g id="Icons-/-16px-/-Time-Icon"><g id="Shape"><path d="M8,0 C3.581722,0 0,3.581722 0,8 C0,12.418278 3.581722,16 8,16 C12.418278,16 16,12.418278 16,8 C16,5.87826808 15.1571453,3.84343678 13.6568542,2.34314575 C12.1565632,0.842854723 10.1217319,0 8,0 Z M8,15.36 C3.93518424,15.36 0.64,12.0648158 0.64,8 C0.64,3.93518424 3.93518424,0.64 8,0.64 C12.0648158,0.64 15.36,3.93518424 15.36,8 C15.3553797,12.0629004 12.0629004,15.3553797 8,15.36 Z M10.786304,10.33376 C10.9103209,10.4589028 10.9098506,10.660752 10.7852519,10.7853156 C10.6606531,10.9098791 10.4588037,10.9102923 10.333696,10.78624 L7.773696,8.22624 L7.771264,8.222592 C7.71314045,8.1634607 7.68045405,8.08393835 7.680192,8.001024 L7.68,4.16 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xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Globe Icon"><title>Globe</title><g id="Web---Signed-Off" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"><g id="Course-Listing-A---3-Cards" transform="translate(-311.000000, -1078.000000)"><g id="Group-10" transform="translate(312.000000, 942.000000)"><g id="Group-8" transform="translate(0.000000, 37.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single-Copy-7" transform="translate(0.000000, 86.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single"><g id="Group"><g><g><g><g transform="translate(0.000000, 14.000000)"><g id="Icons-/-16px-/-Global-Certification"><g><path d="M15.7515572,7.87579174 C15.7515572,9.95605403 12.225451,11.6424645 7.87579069,11.6424645 C3.52615134,11.6424645 3.14754099e-06,9.95605403 3.14754099e-06,7.87579174 C3.14754099e-06,5.79552944 3.52615134,4.10910846 7.87579069,4.10910846 C12.225451,4.10910846 15.7515572,5.79552944 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id="Stroke-9" stroke="#8A8AAD" stroke-width="0.9"></path><path d="M7.95447711,2.72786885e-05 L7.84955908,7.87579384 L15.7253256,7.87579384 C15.7253256,3.526144 12.3041374,2.72786885e-05 7.95447711,2.72786885e-05 Z" id="Stroke-11" stroke="#8A8AAD" stroke-width="0.9"></path></g></g></g></g></g></g></g></g></g></g></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">CERTIFICATION</p><p>Associate Certificate</p></div></div></div></div><div class="bg-white rounded-md py-4 px-4 shadow-lg border border-gray-100"><p class="text-navy font-semibold">DMI Team Training</p><p class="text-gray-500 my-1 leading-5 text-sm">Save upto 50% with our customised budget friendly training plans</p><a class="text-green font-semibold hover:text-green-600 transition-all" href="/lpx/corporate/team">Learn more</a></div></div></div></div><div class="max-w-full pt-6 flex justify-center relative bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div id="courseOverview" class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5 bg-white rounded-md py-4 px-4"><h2 class="font-semibold text-base sm:text-2xl text-navy mb-2">Advanced AI for Digital Marketing Course Overview</h2><p class="text-gray-600 mb-4"></p><div class="mb-4 grid grid-cols-1 sm:grid-cols-2 text-gray-600"><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>4 Interactive Modules.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Associate Level Certification.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>8 Hours of self-paced learning content.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>DMI Professional Membership worth €150 included.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Access to the world's largest library of digital marketing resources.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Practical Toolkits and Templates.</p></div><div class="mb-4 text-navy"><h5 class="text-base md:text-lg font-semibold mb-2">Key skills and competencies you will gain</h5><p class="text-gray-600"><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI for Data-Driven Decision-Making</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Advanced AI Applications in Marketing</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Marketing Automation with AI</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI for Omnichannel Strategy</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI in Customer Journey Mapping</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI-Driven Competitor Research</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Creating Customer Personas</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Content Ideation </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Content Creation Tools</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Image, Video, and Audio AI Tools</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI and SEO</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Using AI for Keyword Research</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Using AI with Google Ads</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>AI and Social Media</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Using AI to Improve CX</u></p></div></div></div></div><div class="sm:hidden fixed bottom-0 left-0 w-full bg-white py-2 px-3 z-30"><div class="flex p-2 w-full items-center gap-3 pr-20"><button><span data-component="button-redirect" data-ecom="dmi-track-advanced-ai-for-digital-marketing/std/25" class="w-full py-4 px-6 xs:py-6 xs:px-8 text-sm xs:text-bas rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_ADVAI-std/25]</span></button></div></div><div id="3970818e-c530-4309-ab4c-fda231da40c9" data-component="visibility_component" data-id="what makes this course advanced" class=" "><div data-component="grid_component_basic" id="56a0f2b2-4a27-4b48-9392-47f743a068ef" class="max-w-full pt-5 pb-0 flex justify-center bg-blue-50 false bg-no-repeat bg-contain "><div class="mx-auto w-full lg:w-6xl px-5 md:px-8 lg:px-4 xl:px-2 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="grid mx-auto max-w-full grid-cols-1 sm:grid-cols-2 lg:grid-cols-2 gap-x-7 lg:gap-x-7 gap-y-0 lg:"><div data-component="column_dynamic" class="flex items-center order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item-image" class="w-full "><img class=" false w-full" loading="lazy" width="" height="" src="https://dmi-next.imgix.net/416x414/a15ea698a1/advanced-ai.png?auto=format" alt=""/></div></div></div><div data-component="column_dynamic" class="flex items-center order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pb-2.5 "><p class="text-navy font-sans font-semibold text-[] sm:text-[] lg:text-[]">What Makes This Course Advanced?</p></div><div data-component="item_richtext" class="w-full pt-0 pb-2.5 "><div class="text-navy font-sans font-normal text-[] sm:text-[]lg:text-[] "><p>This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation. <br/><br/>By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.</p></div></div></div></div></div></div></div></div></div><div id="bc389fcb-8975-49e7-a250-7bfe2d23f064" data-component="visibility_component" data-id="what makes this course advanced" class=" "><div data-component="grid_component_basic" id="35f32047-8152-4dd5-9e85-bfeb1661e4ed" class="max-w-full pt-10 pb-0 flex justify-center bg-blue-50 false bg-no-repeat bg-contain "><div class="mx-auto w-full lg:w-6xl px-5 md:px-8 lg:px-4 xl:px-2 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="grid mx-auto max-w-full grid-cols-1 sm:grid-cols-2 lg:grid-cols-2 gap-x-7 lg:gap-x-7 gap-y-0 lg:"><div data-component="column_dynamic" class="flex order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pb-2.5 "><p class="text-navy font-sans font-semibold text-[] sm:text-[] lg:text-[]">Who's It For?</p></div><div data_id="column_list" class=" pb-2.5 undefined"><ul class="lg:pb-5 text-navy text-[] sm:text-[] lg:text-[] ml-6"><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b>Performance-Focused Professionals: </b>Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.</p></li><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b>Senior Marketers and Leaders:</b> Ideal for markets who are responsible for building and executing marketing strategies.</p></li><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b>Familiar with AI Tools: </b>Those already familiar with the basics of AI and seek to deepen their skills.</p></li></ul></div></div></div><div data-component="column_dynamic" class="flex items-center order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item-image" class="w-full "><img class=" false w-full" loading="lazy" width="" height="" src="https://dmi-next.imgix.net/417x414/1b2a62f5e5/who-is-it-for.png?auto=format" alt=""/></div></div></div></div></div></div></div></div><div id="e1a0648d-9930-4db9-bf99-4f061012fd36" data-component="visibility_component" data-id="key skills" class=" "><div data-component="grid_component_basic" id="54c0b701-0ce6-4c05-b205-b997a4a852cb" class="max-w-full pt-10 pb-0 flex justify-center bg-blue-50 false bg-no-repeat bg-contain "><div class="mx-auto w-full lg:w-6xl px-5 md:px-8 lg:px-4 xl:px-2 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="grid mx-auto max-w-full grid-cols-1 sm:grid-cols-2 lg:grid-cols-2 gap-x-0 lg:gap-x-0 gap-y-0 lg:gap-y-0"><div data-component="column_dynamic" class="flex items-center order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item-image" class="w-full "><img class=" false w-full" loading="lazy" width="" height="" src="https://dmi-next.imgix.net/416x414/67e640526f/advanced-ai-key-learnings.png?auto=format" alt=""/></div></div></div><div data-component="column_dynamic" class="flex order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pt-5 pb-2.5 "><p class="text-navy font-sans font-semibold text-[] sm:text-[] lg:text-[]">Key Learning Outcomes & Skills You’ll Gain</p></div><div data_id="column_list" class=" pb-2.5 undefined"><ul class="lg:pb-5 text-navy text-[] sm:text-[] lg:text-[] ml-6"><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b>Leverage AI Technologies:</b> Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.</p></li><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b>AI-Driven Research: </b>Enhance digital marketing research, including customer insights, competitor analysis, and market trends.</p></li><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b>Content Strategy and Creation:</b> Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.</p></li><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b> Optimize Marketing Channels: </b>Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.</p></li><li class=" pb-2.5 li-tick li-green"><span class="hidden"></span><p><b>Predictive Analytics:</b> Apply predictive analytics to refine and improve marketing strategies.</p></li></ul></div></div></div></div></div></div></div></div><div data-component="short_coure_programe_modules" class="short_coure_programe_modules max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="sm:flex items-center justify-between mb-4 text-navy"><h2 class="text-2xl md:text-3xl sm:text-4xl font-semibold">What you'll learn</h2><p class="text-sm font-medium">4 Modules • Approx 8 hours Learning content</p></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-purple text-white"><div class="flex"><span class="pr-2">-</span><p class="pr-4">Module 1 - AI-Driven Digital Marketing</p></div><p class="min-w-max"></p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">What is AI in Digital Marketing?</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI and Machine Learning</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Generative AI and Predictive Analytics</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Ethics and Transparency in AI-Driven Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI for Data-Driven Decision-Making in Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Advanced AI Applications in Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI in Customer Journey Mapping</u></p></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Quick Read: Best Examples of AI in Marketing</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Use Cases for AI In Digital Marketing</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 2 - Using AI for Research and Generating Content</p></div><p class="min-w-max"></p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Unlock the power of AI for market research and content marketing optimization. Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas. Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Competitor Research</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Creating Customer Personas</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Content Ideation</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Content Creation Tools and Models</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Getting Started with ChatGPT</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">ChatGPT Timesavers and Tools</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Streamlining Marketing Automation with AI</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Image, Video, and Audio AI Tools</u></p></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Quick Read: Influencer Marketing and AI </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Quick Read: Preparing for AI Search with SGE</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Content Creation Tools and Models</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Text-Based AI Tools</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Image, Video and Audio AI Tools</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Automation and Decision-Making AI Tools</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 3 - AI and Digital Marketing Channels</p></div><p class="min-w-max"></p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Dive into the transformative power of AI across digital marketing channels, with an emphasis on SEO and advertising. Elevate your SEO strategies by optimizing technical elements, accelerating keyword research, and streamlining link-building. Master AI-powered tools for Google Ads, including bid optimization, ad creation, and Performance Max campaigns. Discover how AI reshapes social media and email automation, equipping you with the skills to enhance customer experiences and boost engagement.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI and Technical SEO </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Using AI for Keyword Research</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Using AI with Google Ads</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI and Creative Production</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI and Social Media</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Third-Party AI Tools and Plugins</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Using AI to Improve Customer Experience </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Streamlining Marketing Automation with AI</u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>Chat GPT Prompts for your Digital Marketing Strategy</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p> Industry Research Using AI Tools</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Generate SMART Objectives Using ChatGPT</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Build a Channel Strategy Using ChatGPT</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Getting Started with ChatGPT Prompt</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Competitor Research Using AI Tools</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 4 - Using AI To Implement a Digital Strategy</p></div><p class="min-w-max"></p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Explore how AI revolutionizes strategic marketing by enhancing planning, boosting efficiency, and optimizing omnichannel approaches. Uncover its role in refining ROI calculations and driving innovation. Develop key technical and strategic skills, such as agile thinking, to effectively integrate AI into your marketing tactics. Gain practical insights and best practices for overcoming creative barriers and applying AI to maximize your marketing impact.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI for Strategic Planning</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI for Omnichannel Strategy</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">AI for Strategic Innovation</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Skills and Competencies for AI-Driven Marketing</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Agile Thinking Approaches and Benefits</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Removing Barriers to Creativity</u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div></div></div></div></div></div></div><div data-component="image_text_columns" class="max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl md:px-8 px-5 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 grid grid-cols-1 sm:grid-cols-3 gap-x-10 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/90511c3f86/skills_experts.png?auto=format" alt="Skills Experts"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Learn from global industry experts</p><p class="mb-4 text-sm sm:text-base">Our courses are taught by industry leading skills experts with relevant career ready content.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/c150e64bc3/community.png?auto=format" alt=""/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Join a community & get tools for life</p><p class="mb-4 text-sm sm:text-base">Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="Certification"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Globally recognized certification</p><p class="mb-4 text-sm sm:text-base">Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.</p></div></div></div></div></div><div data-component="short_course_testimonials" id="short_course_testimonials" class="max-w-full flex justify-center sm: bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 text-navy lg:mr-12 xl:mr-5"><div><img loading="lazy" width="260" height="38.17" src="https://dmi-next.imgix.net/504x74/aea9dd787a/google_reviews.png?auto=format" alt="Google Review"/></div><h3 class="py-5 mb-2 text-2xl sm:text-3xl lg:text-4xl font-semibold sm:pr-20 lg:pr-48">300,000+ Members trust DMI to Progress their Career</h3><p>Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.</p><div class="grid grid-cols-1 sm:grid-cols-3 gap-x-8 py-7"><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">I would recommend their courses to others, they're certainly worth the investment. </p><p class="text-sm">Victoria T, UK </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">DMI showed genuine interest and commitment to my future and to helping me achieve my goals. </p><p class="text-sm">Phillip Q, Canada </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">Completing the online training has been fantastic! I've learnt so much valuable information. </p><p class="text-sm">Adam H, UK </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">From day 1 DMI were super accessible and available to help, pretty much in real time. </p><p class="text-sm">Irina, Canada </p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">I was really happy with my course... very modern and presented for "easy digestion". </p><p class="text-sm">Amelie, Germany </p></div></div></div></div></div><div data-component="giac_logos_text" class="max-w-full flex justify-center pb-10 pt-0 bg-blue-50 "><div class="w-6xl px-5 md:px-8 lg:px-4 xl:px-2 grid grid-cols-12 pb-10 pt-0"><div class="block text-center justify-center gap-x-4 items-center mx-auto col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="text-navy text-base lg:text-lg mb-4"><h4><b><span class="">Our 300,000+ Members work for companies like:</span></b></h4></div><div class="lg:max-w-3xl xl:max-w-full pt-3 sm:pt-0"><img width="937" height="34" loading="lazy" class="mx-auto" src="https://dmi-next.imgix.net/7493x322/c1bf2b936d/logostrip2.png?auto=format" alt="Giac Logos"/></div></div></div></div><div data-component="text_image" class="max-w-full flex justify-cente pt-20 pb-10 bg-purple "><div class="items-center mx-auto md:px-8 px-5 lg:px-4 xl:px-2 max-w-6xl grid grid-cols-12"><div class="text-white col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><h2 class="text-2xl sm:text-3xl lg:text-4xl mb-2 font-medium">Globally recognized certification</h2><div class="sm:grid sm:grid-flow-col gap-10"><div class="mb-4 sm:mb-0 text-[14px] sm:text-[16px] lg:text-[16px] ">The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.</div><div class="flex items-center false "><div class="max-w-280 sm:max-w-full"><img width="" height="" loading="lazy" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="Certification"/></div></div></div></div></div></div><div data-component="faq_accordion" id="faq_accordion" class="max-w-full py-8 sm:pt-10 flex justify-center sm:pb-10 bg-purple "><div class="mx-auto w-full sm:max-w-4/5 md:max-w-6xl text-navy px-5 md:px-8 lg:px-4 xl:px-2 text-left grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class=""><div><div class="mb-2 max-w-full text-2xl sm:text-3xl md:text-4xl lg:text-4.3xl font-sans text-white font-medium">Frequently Asked Questions</div></div></div><div class="bg-white text-left shadow-lg px-7 py-4 rounded-md"><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">What is the difference between Advanced AI for Digital Marketing and AI in Digital Marketing Courses?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p><b>Advanced AI for Digital Marketing:</b><b> </b>Distinguished by its comprehensive and <b>practical focus </b>on applying AI across digital marketing disciplines. <br/><br/>It offers<b> in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content</b> creation. By demonstrating the use of <b>specialized AI tools for each stage </b>of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How is this short course assessed?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p><span class="">It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.</span><span class=""><br/></span><span class=""><br/></span><span class="">Successful completion leads to an Associate level certification.</span></p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Who is this course aimed at?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p><b>-Performance-Focused Professionals: </b>Marketers who have performance in mind and are looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.<br/><br/></p><p><b>-Senior Marketers and Leaders:</b> Ideal for markets who are responsible for building and executing marketing strategies.<br/><br/></p><p><b>-Familiar with AI Tools</b>: Those already familiar with the basics of AI and seek to deepen their skills.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Do I need to have a marketing background?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p>This advanced course is ideal for markets who are already familiar with the basics of AI. If you don’t have any background in marketing or are familiar with the basics of AI, we’d recommend our <a href="/students/short-courses/ai-in-digital-marketing" target="_self"><b><u>AI in Digital Marketing course</u></b></a><b><u>.</u></b></p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How long does it take to complete?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="text-navy "><p>You’ll have 12 weeks to complete and approximately 8 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">What if I want to learn more?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. <a href="https://digitalmarketinginstitute.com/students/courses">Click here</a><span class=""> </span>for more info.</p></div></div></div></div></div></div></div></div><div data-component="follow_slider_stopper" id="stopper"></div><div data-component="short_course_payment" id="payment" class="max-w-full pt-10 pb-20 sm:pb-12 sm:my-12 flex justify-center bg-no-repeat bg-left-top bg-contain" style="background-image:"><div class="w-full lg:max-w-6xl text-navy pt-4 grid grid-cols-12 px-5 md:px-8 lg:px-4 xl:px-2"><div class="col-span-12 2md:col-span-9 pt-5 lg:mr-5 text-navy mb-8"><div class="max-w-xl mx-auto"><h2 class="font-semibold text-sm sm:text-base text-purple">Buy Now</h2><h3 class="text-2xl sm:text-4xl lg:text-5xl font-semibold sm:leading-9 mb-4 md:pr-15 lg:pr-0">Become a Certified Digital Marketing Associate</h3><div class="text-sm sm:text-base mb-4"><p>Join <b>80k+ DMI Certified Digital Marketing Professionals.</b> Take your skills, knowledge and career to the next level.</p></div><div><div data-component="grid_component_basic" id="c1ef1d7a-b778-4a22-8454-0ce48ac590a4" class="max-w-full pt-5 pb-0 flex justify-center bg-transparent false bg-no-repeat bg-contain "><div class="mx-auto w-full false false"><div class="false"><div class="grid mx-auto grid-cols-1 sm:grid-cols-3 lg:grid-cols-3 gap-x-2.5 lg:gap-x-3 gap-y-3 lg:gap-y-3"><div data-component="column_dynamic" class="flex items-start order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-blue text-left font-gt font-semibold text-[32px] sm:text-[42px] lg:text-[48px]">€11k</p></div><div data-component="item_text" class="w-full pt-0 pb-2.5 "><p class="text-blue text-left font-sans font-semibold text-[18px] sm:text-[] lg:text-[]">Get Rewarded</p></div><div data-component="item_richtext" class="w-full pt-0 pb-0 undefined undefined"><div class="text-navy text-left font-sans font-normal text-[] sm:text-[]lg:text-[] "><p>Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**</p></div></div></div></div><div data-component="column_dynamic" class="flex items-center order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-green text-left font-gt font-semibold text-[32px] sm:text-[42px] lg:text-[48px]">87%</p></div><div data-component="item_text" class="w-full pt-0 pb-2.5 "><p class="text-green text-left font-sans font-semibold text-[18px] sm:text-[] lg:text-[]">More Employable</p></div><div data-component="item_richtext" class="w-full pt-0 pb-0 undefined undefined"><div class="text-navy text-left font-sans font-normal text-[] sm:text-[]lg:text-[] "><p>of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.* </p></div></div></div></div><div data-component="column_dynamic" class="flex items-start order-none sm:order-none lg:order-none undefined undefined "><div class="w-auto"><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-purple text-left font-gt font-semibold text-[32px] sm:text-[42px] lg:text-[48px]">44%</p></div><div data-component="item_text" class="w-full pt-0 pb-2.5 "><p class="text-purple text-left font-sans font-semibold text-[18px] sm:text-[] lg:text-[]">Get Promoted</p></div><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-navy text-left font-sans font-normal text-[] sm:text-[] lg:text-[]">of graduates got a promotion within 12 months after completing their certification.**</p></div></div></div><div data-component="column_dynamic" class="flex justify-center order-none sm:order-none lg:order-none undefined undefined col-span-1 sm:col-span-3 lg:col-span-3 "><div class="w-full"><div data-component="item_text" class="w-full pt-0 pb-0 "><p class="text-gray-600 text-left font-sans font-normal text-[14px] sm:text-[14px] lg:text-[14px]">Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**</p></div></div></div></div></div></div></div></div></div></div><div class="col-span-12 2md:col-start-10 2md:col-span-3 xl:ml-3 flex flex-col items-center xs:flex-row justify-center 2md:block"><div class="border border-gray-100 bg-white rounded-md shadow-lg text-center px-4 pt-5 pb-3 mb-8 xs:mb-0 2md:mb-8 xs:mr-2 w-4/5 sm:w-5/12 2md:w-full 2md:mr-0"><p class="font-semibold text-base lg:text-lg">Buy Now</p><p class="text-xs sm:text-sm py-3 sm:py-0">Join 300.000+ Members</p><p class="text-2xl sm:text-4xl lg:text-4.3xl font-semibold pb-2 my-2">[price:TRACK_ADVAI-std/25]</p><button><span data-component="button-redirect" data-ecom="dmi-track-advanced-ai-for-digital-marketing/std/25" class="w-52 text-xs sm:text-sm lg:text-base px-7 py-4 rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border 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