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class="Title__header"><h1 class="Text-ds Text-ds--title-2 Text-ds--left Text-ds--black">Privacy Policy</h1></div></div></div></div><div class="Spacer Spacer--04"></div><div class="Section" id=""><div class="Section__wrapper"><div class="Section__contentSection"><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Welcome to Ulta Beauty! This Privacy Policy helps explain how Ulta Salon, Cosmetics & Fragrance, Inc. (“<strong>Ulta Beauty</strong>”) collects, uses, stores, and shares your information when:</p><ul><li>You visit Ulta Beauty’s website at <a href="https://www.ulta.com">www.ulta.com</a>, its mobile application, use its WiFi services, or visit any other digital platform where this Privacy Policy is posted (“<strong>Sites</strong>”);</li><li>You visit and shop at our physical stores (“<strong>Stores</strong>”);</li><li>You purchase of and/or access to our products and services (<strong>“Products”</strong>);</li><li>You communicate with us by e-mail, text or telephone (“<strong>Communications</strong>”); and</li><li>We interact with service providers, partners, governmental agencies, and other third parties to collect and otherwise process your information (“<strong>Third Parties</strong>”).</li></ul><p>To learn more about your choices concerning your information, see <a href="https://www.ulta.com/company/privacy#your-choices">Your Choices</a> below.</p><p>To learn more about how our Sites, Products, and Communications use cookies and related technologies (including from Third Parties), see <a href="https://www.ulta.com/company/privacy#cookies-tracking">Cookies and Related Tracking Technologies</a> below.</p><p>If you are a resident of California, please see our <a href="https://www.ulta.com/company/privacy#california-policy">California Privacy Notice</a> below.</p><p>If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, Nebraska, or New Jersey, -please see our <a href="https://www.ulta.com/company/privacy#va-co-ct-ut-privacy">Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana, Delaware, Iowa, New Hampshire, Nebraska, and New Jersey -Privacy Notice</a> below.</p><p>If you are a resident of Nevada, please see our <a href="https://www.ulta.com/company/privacy#nevada-policy">Nevada Privacy Notice</a> below.</p><p>If you are a resident of Washington, please see our <a href="https://www.ulta.com/company/privacy#washington-policy">Washington Health Privacy Notice</a> below.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="info-we-collect-about-you"></div><div class="Section" id="1--what-information-do-we-collect-about-you-"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">1. What information do we collect about you?</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><h4>Information we collect directly from you</h4><p>We collect information about you when you use our Sites, visit our Stores, purchase our Products, and engage in Communications with us, including when you register an account, update your profile, access our Products, make a purchase, participate in the Ulta Beauty Community (“Community”), participate in a promotion or incentive program, participate in our loyalty program, or engage in our customer support. The information we collect includes:</p><ul><li><p><strong>Basic Identifying Information.</strong> Information such as your full name, signature, postal address, e-mail address, phone number, account name, username, and other similar identifiers.</p></li><li><p><strong>Device Identifier and other Unique Identifiers</strong>. Information we collect automatically when you engage with our Sites and Products, or engage in Communications with us, such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers. For more information, see <a href="https://www.ulta.com/company/privacy#2--cookies-and-related-tracking-technologies">Cookies and Related Tracking Technologies</a>.</p></li><li><p><strong>Health Information</strong>. Information such as your skin condition, scalp condition, and any other health related information you may share with us or through the Community.</p></li><li><p><strong>Payment Information</strong>. Information such as your payment information, credit card information, and other forms of payment to permit you to purchase our Products. We may collect this information directly from you and from our Third Party partners, any other health related information you may share with us or through the Community.</p></li><li><p><strong>Internet or Other Network Activity</strong>. Information such as your browsing or search history, engagement with the Community, and other information regarding your interactions with our Sites, Products, emails, and advertisements. We gather this information automatically from your devices, from you directly, and from our Third Party partners.</p></li><li><p><strong>Geolocation Information</strong>. Information that permits us to determine your general location, such as zip code, so that we can best determine the closest Store to your location, or where to ship our Products, or what Products to offer you. We gather this information directly from you when you engage with our Sites.</p></li><li><p><strong>Commercial Information</strong>. Information such as the nature of the Products you’ve considered on our Sites and in our Stores, your preferences, your purchase history, your loyalty account history, your engagement with the Community, and related information concerning your commercial activity. We obtain this information directly from you when you engage with our Stores, Sites, and Products.</p></li><li><p><strong>Demographic Information</strong>. Information such as number of members in your household, age, gender, and related demographic information. We obtain this information directly from you and from our Third Party partners.*</p></li><li><p><strong>User Content</strong>. Information such as your Communications with us and any other content you provide, such as social media profiles, engagement with the Community, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content.</p></li><li><p><strong>Biometric Information</strong>. Information such as your facial geometry when you use our Virtual Beauty Try-On feature or related features through our Sites, Stores, or Products. We obtain this information directly from you and from our Third Party partners.</p></li><li><p><strong>Audio and Visual Information</strong>. Information such as photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance). We obtain this information directly from you and from our Third Party partners.</p></li><li><p><strong>Inferences</strong>. Information such as inferences we may draw on the above information and your interaction with us. We obtain this information directly from you, automatically from your devices, and from our Third Party partners.</p></li></ul><h4>Information we collect automatically from you</h4><p>When you use our Sites, Products, and engage in Communications with us, we may collect certain information from you automatically, including:</p><ul><li><p><strong>Usage Information</strong>. Information such as the features you use on our Sites, the links you click and the items you view, pages you visit, emails and advertisements you view, Products you view and purchase, the time of day you browse, and your referring and exiting pages. We may collect this information through a variety of tools, including but not limited to session replay software, third-party pixels, and other tracking technologies. This information may also be shared with those parties.</p></li><li><p><strong>Device Data</strong>. Information about the device you are using, including but not limited to the type of device you use, the temporary or persistent unique device identifier (UDID) placed by us or our service providers, the IP address of your device, your operating system, the type of browser you use, and data from the way you use our Sites.</p></li><li><p><strong>Location Data</strong>. Information such as imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level). Our Sites may also collect information about the location of your device. Your device should require you to provide permission before our Sites obtain precise geolocation information from a browser's geolocation API or from technologies like GPS, WiFi, and/or cell towers. We and our service providers may use this approximate location and/or precise geolocation information, along with other information submitted by you, to provide you with location-based services like local Store information, search results, special offers, and other personalized content. Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu.</p></li></ul><h4>Information we collect from our Third Party partners</h4><p>From time to time, we may collect information about you from Third Parties, including:</p><ul><li><p><strong>Partners</strong>, such as those that offer co-branded Products, sell or distribute our Products, or engage in joint marketing or advertising activities.</p></li><li><p><strong>Publicly available sources</strong>, such as data in the public domain and through widely available media sources.</p></li><li><p><strong>Service providers</strong>, such as those who offer performance services on our behalf for advertising, analytics, payment processing, delivery, data augmentation, data sourcing, fulfillment, fraud prevention and security, cybersecurity, payment processing, and other related services.</p></li></ul></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="cookies-tracking"></div><div class="Section" id="2--cookies-and-related-tracking-technologies"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">2. Cookies and Related Tracking Technologies</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Our Sites use a variety of third-party cookies and other related tracking technologies. Those technologies include:</p><ul><li><p>Cookies. Cookies are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies on our Sites: session cookies and persistent cookies. Session cookies make it easier for you to navigate our Sites and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Sites. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings. Persistent cookies can be both first-party and third-party managed, meaning your data may be sent to third-parties through these tools.</p></li><li><p>Pixels (also known as web beacons). This is a type of code that is embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a third party to collect data through your device and browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities that allow us to track our communications, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.</p></li><li><p>App Technologies. This includes technologies included in our mobile applications and Sites that are not browser-based like cookies and cannot be controlled by browser settings. For example, our Sites may include software development kits (SDKs), which is code that sends information about your use to a server. These SDKs allow us to track our Communications, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.</p></li><li><p>Third Party Analytics Service Providers. We work with companies and analytics systems such as use Abobe Google Analytics to help us understand how users access and use the Sites, as well as help us understand market trends and popularity of our Products. As part of this process, we may incorporate analytics and tracking technologies into our own Sites, and some of our Communications such as e-mails. You can learn more about Google Analytics by visiting How Google uses information from sites or apps that use our services.</p></li></ul><p>Session Replay. Our Sites may, from time to time, utilize technology often known as “session replay” technology that allows Ulta Beauty to understand how users interact with the Sites, including replays of their interaction with our Sites. By using our Sites, you represent you have read this disclaimer and understand that Ulta Beauty may use this session replay technology to record how you interact with our Sites, which may be used by Ulta Beauty for its own internal analytical purposes, and to improve and enhance our Sites</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="how-we-use-your-info"></div><div class="Section" id="3--how-we-use-your-information-"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">3. How we use your information?</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>We use your information to:</p><ul><li>Fulfill your requests, such as Product orders and responses to email questions;</li><li>Support our core business functions, such as order fulfillment, internal business process management, authentication, loss and fraud prevention, and public safety functions;</li><li>Communicate with you about our Products and promotions;</li><li>Provide the Sites and Stores to you;</li><li>Improve our Sites, Products, and Stores;</li><li>Maintain your Ulta Beauty account and Loyalty Program membership;</li><li>Provide you access to the Ulta Beauty Community;</li><li>Improve our marketing and promotions;</li><li>Statistically analyze the usage of our Sites, Products, Communications, and Stores;</li><li>Contact you;</li><li>Resolve disputes, investigate problems, and enforce our terms;</li><li>Help diagnose problems with our server, manage our Sites, and to enhance our Products; and</li><li>Perform a business transaction, such as a merger, acquisition, sale of assets, bankruptcy, or related transactions.</li></ul></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="disclose-info"></div><div class="Section" id="4--how-do-we-disclose-your-information-"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">4. How do we disclose your information?</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>We may disclose your information in the following circumstances:</p><ul><li><p><strong>With Your Consent</strong>. We may disclose or make available your information with your consent, which may be obtained in writing, online, through “click-through” agreements, when you accept our terms for our Sites, orally (including over the telephone), or by other means.</p></li><li><p><strong>With Service Providers & Business Partners</strong>. We may disclose or make available your information with Third Parties, such as service providers, affiliates and subsidiaries, business partners, credit / debit card processing partners, partners that facilitate billing, shipping, and customer service, third-party auditors and law firms, marketing and advertising networks (including those that provide ad measurement services), internet service providers, data analytics providers, companies that help debug and identify and repair errors that may impair the functionality of our Sites, and third parties that help protect against malicious, deceptive, fraudulent, or illegal activity. We may also disclose your information in connection with financial products or services related to our business, such as private label credit cards. We may also disclose your information in connection with co-branded Product offerings.</p></li><li><p><strong>In A Business Transfer</strong>. We may disclose or make available your information as part of a business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.</p></li><li><p><strong>In Public Forums.</strong> Some of our Sites allow you the ability to post content in a public forum, such as the Community. If you decide to submit information in these public forums, that information will be publicly available.</p></li><li><p><strong>For Legal Process & Protection</strong>. We may disclose or make available your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply agreements, or initiate, render, or bill for use of the Sites; (2) protect our rights or interests, property or safety or that of others; (3) in connection with claims, disputes, or litigation - in court or elsewhere; (4) protect users of our Sites and other carriers, providers, or partners from fraudulent, abusive, unlawful, or otherwise improper use of our Sites; (5) facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to a local, state, or federal government.</p></li></ul><p>The use and disclosure of "Virtual Beauty Information" is governed by the Virtual Beauty Try-On. Additional Terms and Conditions in the <a href="https://www.ulta.com/company/terms-and-conditions">Site Terms & Conditions</a>.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="5--how-do-we-secure-your-information-"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">5. How do we secure your information?</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Although no system or website can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in accordance with all applicable laws and regulations, as appropriate to the sensitivity of your information.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="6--how-long-do-we-keep-your-information-"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">6. How long do we keep your information?</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>We keep your information for as long as is necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="7--links-to-third-party-sites"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">7. Links to third party sites</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Our Sites may include links to websites/applications that are owned or operated by Third Parties. Please note these links are provided for your convenience and information and may operate independently from us and have their own privacy policies and/or notices. This Privacy Policy does not cover the practices of those websites/applications. We encourage you to review the privacy policies on those websites/applications to see how they collect and use information.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="8--do-not-track"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">8. Do Not Track</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Our Sites may, from time to time, collect information about your online activities, over time and across our different websites. When you use our Sites or engage with our Products or Communications, third parties may also collect information about your online activities, over time and across different internet websites, online or cloud computing services, online applications, or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our Sites do not currently change the way they operate based upon detection of a “Do Not Track” or similar signal. Our Sites do, however, recognize a global privacy signal, as outlined in <a href="https://www.ulta.com/company/privacy#your-choices">Your Choices</a> below.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="10--social-media-widgets-and-single-sign-on-services"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">10. Social Media Widgets and Single Sign-On Services</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Our Sites use third-party social media widgets such as buttons or similar mechanisms from Facebook, Instagram, Pinterest, TikTok, Threads, X (formerly Twitter), and YouTube. Such third-party features may collect information about you, like your IP address and the page(s) you visit on our Sites. They may also place cookies on your device. These social media widgets are either hosted by a Third Party or by our Sites. Your interactions with those features are governed by the privacy policies of the third-party social media networks that provide them.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="10--virtual-beauty-information"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">10. Virtual Beauty Information</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>The collection of “Virtual Beauty Information” is governed by the Virtual Beauty Try-On. Additional Terms and Conditions in the Site <a href="https://www.ulta.com/company/terms-and-conditions">Terms & Conditions</a>.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="11--children"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">11. Children</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Our Sites are directed to adults and we do not knowingly collect the personal information from children under the age of 13. If you are the parent or guardian of a child under the age of 13, and you believe your child has provided their personal information to us, please contact us.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="your-choices"></div><div class="Section" id="13--your-choices"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">13. Your Choices</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p><strong>US State Rights</strong></p><p>Depending on where you live, you may have the following rights:</p><ul><li><p><strong>Right to Know / Access / Portability</strong>. Request that we confirm whether we are processing your information, obtain details about the processing activities, and obtain a copy of such information, subject to exceptions.</p></li><li><p><strong>Right to Delete</strong>. Request that Ulta Beauty delete your information, subject to exceptions.</p></li><li><p><strong>Right to Correct</strong>. Request that Ulta Beauty correct your information, subject to exceptions. Regardless of where you live, you may view and correct your account information by logging into your account online or contacting us and requesting such changes.</p></li><li><p><strong>Limit the Processing of Sensitive Personal Information</strong>. If you live in California, you have a right to ask that Ulta Beauty limit how it processes your sensitive personal information, subject to exceptions.</p></li><li><p><strong>Opt-Out of Selling, Sharing, or Targeted Advertising</strong>. Our use of certain online tracking technologies may be considered a “sale”, “sharing”, or “targeted advertising” under applicable law. You can opt-out of this type of activity by clicking the “Do Not Sell or Share My Personal Information” link at the bottom of our Sites. Because we may also engage in a “sale”, “sharing” or use of your personal information for targeting advertising purposes outside of the context of online tracking technologies as well, you may separately opt-out of this process by submitting the request via the link below. Finally, you may exercise your right to opt-out of the online tracking technologies process by using the Global Privacy Control (GPC) (on the browsers and extensions that support such a signal). If you choose to use the GPC signal, you will need to turn it on for each supported browser extension you use.</p></li><li><p><strong>Right to Appeal</strong>. Appeal any denial of a Right to Access, Delete, Correct, or Opt-Out, as described above.</p></li><li><p>To exercise all of your above Choices, please click on the <a href="https://privacyportal.onetrust.com/webform/8621deee-797a-4513-9df5-8f408f3caad9/5822e256-953c-4a59-a0b4-8115be5c3c5c">Data Request</a>.</p></li><li><p><strong>Additional Health Data Rights</strong>. If you are a resident of Nevada, Connecticut, or Washington, you have additional rights concerning your health data, including the right to submit a request to know or access, deletion, and the right to appeal any denial of these rights. You may exercise these rights by clicking on the <a href="https://privacyportal.onetrust.com/webform/8621deee-797a-4513-9df5-8f408f3caad9/7e791433-e256-486f-aa4f-fb18a1f00ae9">Health Data Request</a>.</p></li></ul><p><strong>Managing Your Preferences & Account</strong></p><ul><li><p><strong>Opt-Out of Promotional Messaging.</strong> Regardless of where you live, if you would like to stop receiving promotions, special offers or member-exclusive events, you can update your email preferences by visiting My Account on <a href="https://www.ulta.com/account/manage">ulta.com</a> or on our mobile application. You may also notify our Guest Services team by visiting our Contact Us page. Please note it may take up to 6-8 weeks to stop receiving these communications after updating your preferences.</p></li><li><p><strong>Opt-Out of Texting</strong>. Regardless of where you live, you may opt-out of Ulta Beauty text messages, reply "stop" to text messages sent from 95637 (ULTA). This will opt you out of all Ulta Beauty text message campaigns from 95637 (ULTA). To opt out of text messages from Ulta Beauty Messenger service, text STOP to (630) 410-9968. This will opt you out of all Ulta Beauty Messenger text message campaigns from (630) 410-9968. To opt out of transactional text messages from Ulta Beauty, text STOP to 46373. This will opt you out of all Ulta Beauty transactional text messages from 46373. Message and data rates may apply.</p></li><li><p><strong>Opt-Out of Push Notifications</strong>. Regardless of where you live, you may opt-out of Ulta Beauty sending you push notifications by adjusting the permissions on your device.</p></li><li><p><strong>Opt-Out of Precise Geolocation</strong>. Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu. Regardless of where you live, if you have permitted Ulta Beauty to access your precise geolocation data, you may at any time opt-out from further allowing Ulta Beauty to access your precise geolocation data by adjusting the permissions in your browser or device.</p></li><li><p><strong>Uninstall the Mobile Application</strong>. Regardless of where you live, you can uninstall the Ulta Beauty mobile application at any time. You may use the standard uninstall process available as part of your mobile device, or via the mobile application marketplace or network. If you uninstall the mobile application from your device, the Ulta Beauty unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, Ulta Beauty will be able to re-associate this identifier to your previous transactions and activities.</p></li><li><p><strong>Removing Content From The Community</strong>. You can request that we remove content or information you have posted through the Community by submitting a request on <a href="https://ulta.ws/community-feedback">https://ulta.ws/community-feedback</a>. Please note that even if we remove your content, historical copies of the content may remain on Ulta’s systems.</p></li><li><p><strong>Delete Your Ulta Beauty Account on the iPhone</strong>. Regardless of where you live, you may delete your Ulta Beauty account at any time from your Ulta Beauty application. We will email you instructions to confirm your identity and finalize your deletion after you submit your account deletion request. Please note: deleting your account will result in the loss of any points associated with your loyalty account. Ulta Beauty may still retain certain information connected to your purchase history as required under applicable law.</p></li></ul></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="california-policy"></div><div class="Section" id="14--california-privacy-notice"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">14. California Privacy Notice</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><h4>CALIFORNIA CONSUMER PRIVACY ACT</h4><h4>Rights</h4><p>You have a right to submit requests to know/access, delete, correct, opt-out of the sale / sharing of your personal information, and to limit the processing of your sensitive personal information. To submit such requests, please see <a href="https://www.ulta.com/company/privacy#your-choices">Your Choices</a>. You have a right to exercise the above rights without being discriminated against.</p><h4>Notice of Collection</h4><p>Below is a list of the categories of personal information Ulta Beauty has collected about California residents in the 12 months preceding the date this Privacy Policy was last updated. This list includes information about: (1) the categories of sources from which the information was collected; (2) the business or commercial purpose for collecting, selling, or sharing the information; and (4) the categories of Third Parties with whom we share the information.</p><ul><li><p><strong>Identifiers (Includes Sensitive Personal Information)</strong>: Includes information such as your name, signature, alias, postal address, and telephone number, unique personal identifier, online identifier, IP address, account log-in, email address, account name, driver’s license number. <strong>Sensitive personal information</strong> within this category includes your social security number, driver’s license number, state identification number.</p></li><li><p><strong>Personal Characteristics (Includes Sensitive Information)</strong>: Includes information such as your age, race, ethnicity, gender expression, and gender identity. <strong>Sensitive personal information</strong> within this category includes information about your race.</p></li><li><p><strong>Financial Information (Includes Sensitive Information)</strong>: Includes information such as your Ulta Beauty account name and log-in information, bank account number and access code, and credit card and debit card number and access code. Sensitive personal information in this category includes your account log-in and password, bank account number and access code, and credit card and debit card number and access code.</p></li><li><p><strong>Internet or other Electronic Network Activity Information</strong>: Includes information described above.</p></li><li><p><strong>Biometric information</strong>, such as your face or hand geometry.</p></li><li><p><strong>Commercial Information</strong>, such as records of your Products considered and purchased.</p></li><li><p><strong>Geolocation Information</strong>, such as your zip code and general location.</p></li><li><p><strong>Audio, Electronic, Visual, Thermal, and Related Information</strong>: Includes information such as photographs, video recordings, recorded messages, and in some cases personal temperature where appropriate.</p></li><li><p><strong>Inferences</strong>, derived from the above information.</p></li></ul><table><thead><tr><th>Disclosure</th><th>Categories</th><th>Description</th></tr></thead><tbody><tr><td>How do we collect this information</td><td>Identifiers*</td><td>We collect this category of information from you directly or automatically from your device(s). We also may collect this information from Third Parties such as financial institutions, payment processors, and social networks.</td></tr><tr><td>How do we collect this information?</td><td>Personal characteristics*</td><td>We collect this category of information from you directly. We may also collect this information from Third Parties, such as social networks.</td></tr><tr><td>How do we collect this information?</td><td>Financial information*</td><td>We collect this information directly from you and in some cases our third-party service providers.</td></tr><tr><td>How do we collect this information?</td><td>Internet or other electronic activity information</td><td>We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media). We also collect this information from third parties such as online advertising networks, online data aggregators, and social networks.</td></tr><tr><td>How do we collect this information?</td><td>Commercial information</td><td>We collect this category of information from you directly, from Third Parties, or automatically from your device(s).</td></tr><tr><td>How do we collect this information?</td><td>Biometric information*</td><td>We collect this category of information from you directly</td></tr><tr><td>How do we collect this information?</td><td>Geolocation information</td><td>We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media).</td></tr><tr><td>How do we collect this information?</td><td>Audio, electronic, visual, thermal, and related information</td><td>We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media) or offline (such as through a retail location or over the phone).</td></tr><tr><td>How do we collect this information?</td><td>Inferences</td><td>We draw inferences about you from the information we collect from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media) or offline (such as through a retail location or over the phone). We also draw inferences about you from the information we collect from third parties such as financial institutions, payment processors, and social networks.</td></tr><tr><td>Does this include sensitive personal information?</td><td>Yes. * Denotes which categories may include sensitive personal information. The sensitive information we may collect includes your social security number, driver’s license number, state identification number, account information, financial account information, race, ethnic origin.</td><td></td></tr><tr><td>Is the information “sold” or “shared”?</td><td>Yes. We make available your IP address and other persistent online identifiers to our advertising partners. In some instances, this transaction may constitute a “sale” or “sharing” of your personal information under California law.</td><td></td></tr><tr><td>What is our business purpose for collecting your information?</td><td>See <a href="https://www.ulta.com/company/privacy#3--how-we-use-your-information-">How we use your information</a> above.</td><td></td></tr><tr><td>Who do we disclose this information to?</td><td>See <a href="https://www.ulta.com/company/privacy#3--how-we-use-your-information-">How we use your information</a> above.</td><td></td></tr><tr><td>How long do we keep this information?</td><td>We keep the information identified above for so long as is reasonably necessary and proportionate to the original purpose for which we collected the information. We base our criteria in determining appropriate retention periods on regulatory and legal requirements, contractual requirements, business needs, and the expectations of you.</td></tr></tbody></table><h4>Collection of Sensitive Personal Information</h4><p>Several of the categories of personal information described in <a href="https://www.ulta.com/company/privacy#info-we-collect-about-you">What information do we collect about you?</a> and may include sensitive personal information, including:</p><ul><li><strong>Basic Identifying Information</strong>. Several pieces of information under this category may be considered sensitive personal information, including your social security number, driver’s license number, or state identification number, where applicable.</li><li><strong>Demographic Information</strong>. Information such as that about your race, ethnicity, gender expression, gender identity, and sexual orientation may be considered sensitive personal information.</li><li><strong>Financial Information</strong>. Information such as your account login and password, bank account number and access code, and credit card and debit card number and access code may be considered sensitive personal information.</li><li><strong>Biometric Information</strong>. Information such as your facial geometry may be considered sensitive personal information.</li></ul><h4>Notice of Disclosure for a Business Purpose</h4><p>To learn more about the categories personal information we have disclosed for a business purpose, and the categories of third parties with whom we’ve disclosed such information, please see <a href="https://www.ulta.com/company/privacy#disclose-info">How do we disclose your information?</a></p><h4>Notice of Sale and Sharing</h4><p>We “sell” and “share” your personal information through the use of certain Third Party tools on the Sites and offline, including those relating to analytics and advertising. Specifically, we make available certain of your personal information, online identifiers and other persistent online identifiers with advertising, analytics, and marketing partners that may be considered a “sale” or “sharing” of your personal information, as defined under California law. We don’t knowingly sell or share the personal information or sensitive personal information of any California resident who is 16 years or younger.</p><h4>Notice of Use of Sensitive Personal Information</h4><p>In certain circumstances, we may process your sensitive personal information for the purpose of deriving characteristics about you. You have a right to opt-out of the processing of sensitive personal information. To learn more about how to exercise this right, see <a href="https://www.ulta.com/company/privacy#your-choices">Your Choices</a>.</p><h4>Notice of Financial Incentive</h4><p>Ulta Beauty Rewards® is a voluntary loyalty program. By joining Ulta Beauty Rewards®, you receive*:</p><ul><li><strong>Points Earned per $1 Spent:</strong> You earn 1 point for every $1 you spend. Platinum members earn 1.25 points for every $1 (25% more) and Diamond members earn 1.5 points (50% more!) when you shop at Ulta Beauty using your membership ID.</li><li><strong>Redeemable Points:</strong>** Points can be redeemed at various thresholds for dollars off purchases on products and beauty services at Ulta Beauty – Points never expire when you are Platinum or Diamond!</li><li><strong>Hundreds of Offers:</strong> You get access to member-only offers, plus bonus points offers just for you.</li><li><strong>Birthday Gift:</strong> You get a free gift and earn double points during your birthday month. And if you’re Platinum or Diamond, you get an extra birthday gift!</li></ul><p>*Some restrictions apply. Program rules are available in store or online.</p><p>**Terms and restrictions apply to base points earned and redemption thresholds. <a href="https://www.ulta.com/rewards/terms-and-conditions">Click here for details</a>.</p><p>You may have the option to link your Ulta Beauty Rewards® account to an account you have at Target. When you link your Ulta Beauty Rewards® account to Target Circle, you will be able to earn Ulta Beauty Rewards® points on Ulta Beauty at Target purchases. Platinum and Diamond members will earn at their increased rate of 1.25 and 1.5 points per dollar.</p><p>You will not be able to earn bonus points (including the 2X Birthday bonus points and Ulta Beauty Rewards® Credit Card 2X points) or redeem your Ulta Beauty Rewards® points at Ulta Beauty at Target. Additionally, you will not be able to redeem your birthday gift, $10 birthday coupon, or Diamond Welcome gift at Ulta Beauty at Target. Lastly, not all promotions at Ulta Beauty will be available at Ulta Beauty at Target, so please refer to exact coupon disclosures for information.</p><p>Additionally, the Ulta Beauty Rewards® Credit Card cannot not be used as a form of tender at Ulta Beauty at Target. Ulta Beauty Rewards® Mastercard holders will earn 1 point for every $3 spent at Ulta Beauty at Target.</p><p>Under the CCPA, Ulta Beauty Rewards® is considered a Financial Incentive Program. In order to provide you with the incentives described above, we use personal information about you including your name, phone number, email address, purchase history, birthdate, etc. to identify you as a member of the program and provide you with relevant messaging, experiences, and deals. These financial incentives are reasonably related to the value of the data you provide.</p><p>We incur a variety of expenses related to the Ulta Beauty Rewards® program. We make this investment in order to offer a more personalized and relevant Guest experience. Expenses associated with the program include but are not limited to the 1-1.5 base point earnings when you shop at Ulta Beauty, 2X bonus points (plus, $10 off discount for Platinum & Diamond members) when you provide your birthday, redeemable points valid toward dollars off hundreds of products and beauty services plus, access to offers only available to Ulta Beauty Rewards® members. The expense associated with the program incentives will vary as it is dependent on your engagement with the loyalty program, including total annual spend at Ulta Beauty and frequency and depth of discounts you choose to use.</p><h4>CALIFORNIA’S “SHINE IN THE LIGHT” LAW</h4><p>If you are a California resident and an Ulta Beauty customer, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties’ direct marketing purposes. To request this information, please send an email to <a href="mailto:legal@ulta.com">legal@ulta.com</a> with ‘Request for California Privacy Information’ in the subject line and in the body of your message. We will provide the requested information to you via an email response.</p><h4>CALIFORNIA’S “ERASER BUTTON” LAW</h4><p>If you are a California resident under 18 years old and a registered user of the Site (as defined above), you can request that we remove content or information that you have posted to our website or other online services. Fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please contact us or call customer service at (866) 983-8582.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="va-co-ct-ut-privacy"></div><div class="Section" id="15--virginia--colorado--connecticut--utah--texas--oregon--montana--delaware--iowa--new-hampshire--nebraska--and-new-jersey-privacy-notice"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">15. Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, Nebraska, and New Jersey Privacy Notice</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><h4>Notice of Collection</h4><p>To learn more about the categories of personal data, including sensitive personal data, we collect about you and how we use it, please see <a href="https://www.ulta.com/company/privacy#info-we-collect-about-you">What information do we collect about you?</a> and <a href="https://www.ulta.com/company/privacy#how-we-use-your-info">How do we use your information?</a> To learn more about the categories of personal data we share with third parties, and the third parties with whom we may share your personal data, please see <a href="https://www.ulta.com/company/privacy#disclose-info">How we disclose your information</a>.</p><h4>Rights</h4><p>You have a right to submit a request to know, delete, correct, and to opt-out of the sale or processing of your personal data for targeted advertising purposes. If you live in Oregon, you also have a right to request a list of specific third parties to which Ulta has disclosed your or any personal data. You also have a right to appeal a denial of any of these requests. To learn more about these rights, see <a href="https://www.ulta.com/company/privacy#your-choices">Your Choices</a>.</p><h4>Colorado Loyalty Program Notice</h4><p>There are no categories of personal data or sensitive personal data collected through the Ulta Beauty Rewards™ program that are sold or processed for targeted advertising. Certain categories of personal data and sensitive data collected through the Ulta Beauty Rewards™ program may be shared with Third Party partners, such as name, phone number, email address, and purchase history.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="nevada-policy"></div><div class="Section" id="15--nevada-privacy-notice"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">15. Nevada Privacy Notice</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><h4>SALE OF PERSONAL INFORMATION</h4><p>If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. Ulta Beauty does not sell your personal information as defined under Nevada law. However, to request email confirmation that we do not sell your personal information, please send an email to <a href="mailto:legal@ulta.com">legal@ulta.com</a> with “Nevada Opt-Out of Sale” in the subject line and in the body of your message. We will provide the requested information to you via an email response.</p><h4>HEALTH DATA PRIVACY NOTICE</h4><p>You have certain rights over how we process your health data under Nevada law. For the purpose of this section, “health data” refers to information that is linked or reasonably capable of being linked to you and that is used to identify any past, present, or future health status of you. This may include any health condition or treatment.</p><p><strong>What categories of health data do we collect from you, and why do we collect it?</strong> When you engage with GLAMlab, we collect information concerning your skin and hair conditions, treatments, and preferences. The purpose of this collection is to provide you with product recommendations and services associated with GLAMlab.</p><p><strong>Who do we collect your health data from, and how do we collect it?</strong> We collect your health data when you directly engage with us through our Sites to access and use GLAMlab.</p><p><strong>How do we use your health data?</strong> We use your health data to determine appropriate Product recommendations, courses of skin or hair treatment, and other related purposes.</p><p><strong>Do we share your health data, and with whom?</strong> Yes, we share your health data with Adobe Analytics to provide us with analytic services relating to GLAMlab.</p><p><strong>How will you notify me of any material changes to this notice?</strong> See Section 17 below.</p><p><strong>Will any third parties track my health data across other websites?</strong> No third parties other than Adobe Analytics will collect your health data over time and cross different websites or online services when you use our Sites.</p><p><strong>Your Nevada Health Data Rights</strong></p><p>You have a right to submit a request for access, deletion, and appeal. To exercise these rights, see <a href="https://www.ulta.com/company/privacy#your-choices">Your Choices</a> above.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div id="washington-policy"></div><div class="Section" id="16--washington-health-privacy-notice"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">16. Washington Health Privacy Notice</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>If you are a Washington resident, the following disclosures are provided to you pursuant to the Washington MY Health MY Data Act. For the purpose of this section, the phrase “health data” means information that is linked or reasonably linkable to you and that identifies your past, present, or future physical or mental health status. Physical health status can include individual health conditions or treatment.</p><p><strong>What categories of health data do we collect from you, and why do we collect it?</strong> When you engage with GLAMlab, we collect information concerning your skin and hair conditions, treatments, and preferences. The purpose of this collection is to provide you with product recommendations and services associated with GLAMlab.</p><p><strong>Who do we collect your health data from, and how do we collect it?</strong> We collect your health data when you directly engage with us through our Sites to access and use GLAMlab.</p><p><strong>How do we use your health data?</strong> We use your health data to determine appropriate Product recommendations, courses of skin or hair treatment, and other related purposes.</p><p><strong>Do we share your health data?</strong> Yes, we share your health data with Adobe Analytics to provide us with analytic services relating to GLAMlab.</p><p><strong>What rights do you have concerning your health data?</strong> You have a right to submit a request for access, deletion, and appeal. To exercise these rights, see <a href="https://www.ulta.com/company/privacy#your-choices">Your Choices</a> above.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="17--changes"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">17. Changes</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>Ulta Beauty may change this Privacy Policy from time to time. Ulta Beauty will notify you about changes to this Privacy Policy, as appropriate under applicable law, which may include notice posted on the Sites or in Communications with you.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="18--contacting-us"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">18. Contacting us</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>If you have any questions concerning this Privacy Policy, please send an e-mail to <a href="mailto:legal@ulta.com">legal@ulta.com</a>.</p></div></div></div></div></div><div class="Spacer Spacer--06"></div><div class="Section" id="19--accessibility"><div class="Section__wrapper"><div class="Section__contentSection"><h2 class="Text-ds Text-ds--title-5 Text-ds--left Text-ds--black">19. Accessibility</h2><div class="Section__markDown--leftAlign"><div class="Markdown Markdown--body-1 Markdown--left" data-test="markdown"><p>If you require a copy of this Privacy Policy in an alternative format, please contact us. 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This Privacy Policy helps explain how Ulta Salon, Cosmetics & Fragrance, Inc. (“**Ulta Beauty**”) collects, uses, stores, and shares your information when:\n\n* You visit Ulta Beauty’s website at [www.ulta.com](https:\u002F\u002Fwww.ulta.com), its mobile application, use its WiFi services, or visit any other digital platform where this Privacy Policy is posted (“**Sites**”);\n* You visit and shop at our physical stores (“**Stores**”);\n* You purchase of and\u002For access to our products and services (**“Products”**);\n* You communicate with us by e-mail, text or telephone (“**Communications**”); and\n* We interact with service providers, partners, governmental agencies, and other third parties to collect and otherwise process your information (“**Third Parties**”).\n\nTo learn more about your choices concerning your information, see [Your Choices](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#your-choices) below.\n\nTo learn more about how our Sites, Products, and Communications use cookies and related technologies (including from Third Parties), see [Cookies and Related Tracking Technologies](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#cookies-tracking) below.\n\nIf you are a resident of California, please see our [California Privacy Notice](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#california-policy) below.\n\nIf you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, Nebraska, or New Jersey, -please see our [Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana, Delaware, Iowa, New Hampshire, Nebraska, and New Jersey -Privacy Notice](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#va-co-ct-ut-privacy) below.\n\nIf you are a resident of Nevada, please see our [Nevada Privacy Notice](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#nevada-policy) below.\n\nIf you are a resident of Washington, please see our [Washington Health Privacy Notice](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#washington-policy) below.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"be4d1f81-c5e3-4095-9a6b-99b832776b1d","type":"Section","moduleName":"Section","title":{"text":"1. What information do we collect about you?","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy2023_1","deliveryId":"9448a7dd-39f8-4180-a6af-b4a5e775dcfe"}},"body":"#### Information we collect directly from you\n\nWe collect information about you when you use our Sites, visit our Stores, purchase our Products, and engage in Communications with us, including when you register an account, update your profile, access our Products, make a purchase, participate in the Ulta Beauty Community (“Community”), participate in a promotion or incentive program, participate in our loyalty program, or engage in our customer support. The information we collect includes:\n\n* **Basic Identifying Information.** Information such as your full name, signature, postal address, e-mail address, phone number, account name, username, and other similar identifiers.\n\n* **Device Identifier and other Unique Identifiers**. Information we collect automatically when you engage with our Sites and Products, or engage in Communications with us, such as your device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, and other unique identifiers. For more information, see [Cookies and Related Tracking Technologies](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#2--cookies-and-related-tracking-technologies).\n\n* **Health Information**. Information such as your skin condition, scalp condition, and any other health related information you may share with us or through the Community.\n\n* **Payment Information**. Information such as your payment information, credit card information, and other forms of payment to permit you to purchase our Products. We may collect this information directly from you and from our Third Party partners, any other health related information you may share with us or through the Community.\n\n* **Internet or Other Network Activity**. Information such as your browsing or search history, engagement with the Community, and other information regarding your interactions with our Sites, Products, emails, and advertisements. We gather this information automatically from your devices, from you directly, and from our Third Party partners.\n\n* **Geolocation Information**. Information that permits us to determine your general location, such as zip code, so that we can best determine the closest Store to your location, or where to ship our Products, or what Products to offer you. We gather this information directly from you when you engage with our Sites.\n\n* **Commercial Information**. Information such as the nature of the Products you’ve considered on our Sites and in our Stores, your preferences, your purchase history, your loyalty account history, your engagement with the Community, and related information concerning your commercial activity. We obtain this information directly from you when you engage with our Stores, Sites, and Products.\n\n* **Demographic Information**. Information such as number of members in your household, age, gender, and related demographic information. We obtain this information directly from you and from our Third Party partners.*\n\n* **User Content**. Information such as your Communications with us and any other content you provide, such as social media profiles, engagement with the Community, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content.\n\n* **Biometric Information**. Information such as your facial geometry when you use our Virtual Beauty Try-On feature or related features through our Sites, Stores, or Products. We obtain this information directly from you and from our Third Party partners.\n\n* **Audio and Visual Information**. Information such as photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance). We obtain this information directly from you and from our Third Party partners.\n\n* **Inferences**. Information such as inferences we may draw on the above information and your interaction with us. We obtain this information directly from you, automatically from your devices, and from our Third Party partners.\n\n#### Information we collect automatically from you\n\nWhen you use our Sites, Products, and engage in Communications with us, we may collect certain information from you automatically, including:\n\n* **Usage Information**. Information such as the features you use on our Sites, the links you click and the items you view, pages you visit, emails and advertisements you view, Products you view and purchase, the time of day you browse, and your referring and exiting pages. We may collect this information through a variety of tools, including but not limited to session replay software, third-party pixels, and other tracking technologies. This information may also be shared with those parties.\n\n* **Device Data**. Information about the device you are using, including but not limited to the type of device you use, the temporary or persistent unique device identifier (UDID) placed by us or our service providers, the IP address of your device, your operating system, the type of browser you use, and data from the way you use our Sites.\n\n* **Location Data**. Information such as imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level). Our Sites may also collect information about the location of your device. Your device should require you to provide permission before our Sites obtain precise geolocation information from a browser's geolocation API or from technologies like GPS, WiFi, and\u002For cell towers. We and our service providers may use this approximate location and\u002For precise geolocation information, along with other information submitted by you, to provide you with location-based services like local Store information, search results, special offers, and other personalized content. Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu.\n\n#### Information we collect from our Third Party partners\n\nFrom time to time, we may collect information about you from Third Parties, including:\n\n* **Partners**, such as those that offer co-branded Products, sell or distribute our Products, or engage in joint marketing or advertising activities.\n\n* **Publicly available sources**, such as data in the public domain and through widely available media sources.\n\n* **Service providers**, such as those who offer performance services on our behalf for advertising, analytics, payment processing, delivery, data augmentation, data sourcing, fulfillment, fraud prevention and security, cybersecurity, payment processing, and other related services.","alignment":"left","anchorID":"info-we-collect-about-you","bodyStyle":"body-1","spacerValue":"06"},{"id":"782f7210-de3d-4c34-b852-662e5ad0441a","type":"Section","moduleName":"Section","title":{"text":"2. Cookies and Related Tracking Technologies","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy2023_1","deliveryId":"7b58b6bf-caf9-4bec-ab25-477a6835f983"}},"body":"Our Sites use a variety of third-party cookies and other related tracking technologies. Those technologies include:\n\n* Cookies. Cookies are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies on our Sites: session cookies and persistent cookies. Session cookies make it easier for you to navigate our Sites and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Sites. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings. Persistent cookies can be both first-party and third-party managed, meaning your data may be sent to third-parties through these tools.\n\n* Pixels (also known as web beacons). This is a type of code that is embedded in a website, video, email, or advertisement that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a third party to collect data through your device and browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities that allow us to track our communications, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.\n\n* App Technologies. This includes technologies included in our mobile applications and Sites that are not browser-based like cookies and cannot be controlled by browser settings. For example, our Sites may include software development kits (SDKs), which is code that sends information about your use to a server. These SDKs allow us to track our Communications, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.\n* Third Party Analytics Service Providers. We work with companies and analytics systems such as use Abobe Google Analytics to help us understand how users access and use the Sites, as well as help us understand market trends and popularity of our Products. As part of this process, we may incorporate analytics and tracking technologies into our own Sites, and some of our Communications such as e-mails. You can learn more about Google Analytics by visiting How Google uses information from sites or apps that use our services.\n\nSession Replay. Our Sites may, from time to time, utilize technology often known as “session replay” technology that allows Ulta Beauty to understand how users interact with the Sites, including replays of their interaction with our Sites. By using our Sites, you represent you have read this disclaimer and understand that Ulta Beauty may use this session replay technology to record how you interact with our Sites, which may be used by Ulta Beauty for its own internal analytical purposes, and to improve and enhance our Sites","alignment":"left","anchorID":"cookies-tracking","bodyStyle":"body-1","spacerValue":"06"},{"id":"0c05e164-df81-4d55-a009-06ff67cd562c","type":"Section","moduleName":"Section","title":{"text":"3. How we use your information?","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy2023_1","deliveryId":"ef3db086-036e-4b50-856d-37f29b7b3247"}},"body":"We use your information to:\n\n* Fulfill your requests, such as Product orders and responses to email questions;\n* Support our core business functions, such as order fulfillment, internal business process management, authentication, loss and fraud prevention, and public safety functions;\n* Communicate with you about our Products and promotions;\n* Provide the Sites and Stores to you;\n* Improve our Sites, Products, and Stores;\n* Maintain your Ulta Beauty account and Loyalty Program membership;\n* Provide you access to the Ulta Beauty Community;\n* Improve our marketing and promotions;\n* Statistically analyze the usage of our Sites, Products, Communications, and Stores;\n* Contact you;\n* Resolve disputes, investigate problems, and enforce our terms;\n* Help diagnose problems with our server, manage our Sites, and to enhance our Products; and\n* Perform a business transaction, such as a merger, acquisition, sale of assets, bankruptcy, or related transactions.","alignment":"left","anchorID":"how-we-use-your-info","bodyStyle":"body-1","spacerValue":"06"},{"id":"53065a3a-c322-4c6d-83bb-cea627de6ee6","type":"Section","moduleName":"Section","title":{"text":"4. How do we disclose your information?","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy2023_3","deliveryId":"678296a3-5510-4acc-aa13-c9175dc27031"}},"body":"We may disclose your information in the following circumstances:\n\n* **With Your Consent**. We may disclose or make available your information with your consent, which may be obtained in writing, online, through “click-through” agreements, when you accept our terms for our Sites, orally (including over the telephone), or by other means.\n\n* **With Service Providers & Business Partners**. We may disclose or make available your information with Third Parties, such as service providers, affiliates and subsidiaries, business partners, credit \u002F debit card processing partners, partners that facilitate billing, shipping, and customer service, third-party auditors and law firms, marketing and advertising networks (including those that provide ad measurement services), internet service providers, data analytics providers, companies that help debug and identify and repair errors that may impair the functionality of our Sites, and third parties that help protect against malicious, deceptive, fraudulent, or illegal activity. We may also disclose your information in connection with financial products or services related to our business, such as private label credit cards. We may also disclose your information in connection with co-branded Product offerings.\n\n* **In A Business Transfer**. We may disclose or make available your information as part of a business transaction, such as a merger or acquisition, joint venture, corporate reorganization, financing, or sale of company assets, or in the unlikely event of insolvency, bankruptcy, or receivership, in which such information could be transferred to third parties as a business asset in the transaction.\n\n* **In Public Forums.** Some of our Sites allow you the ability to post content in a public forum, such as the Community. If you decide to submit information in these public forums, that information will be publicly available.\n* **For Legal Process & Protection**. We may disclose or make available your information to satisfy any law, regulation, legal process, governmental request, or where we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (1) enforce or apply agreements, or initiate, render, or bill for use of the Sites; (2) protect our rights or interests, property or safety or that of others; (3) in connection with claims, disputes, or litigation - in court or elsewhere; (4) protect users of our Sites and other carriers, providers, or partners from fraudulent, abusive, unlawful, or otherwise improper use of our Sites; (5) facilitate or verify the appropriate calculation of taxes, fees, or other obligations due to a local, state, or federal government.\n\nThe use and disclosure of \"Virtual Beauty Information\" is governed by the Virtual Beauty Try-On. Additional Terms and Conditions in the [Site Terms & Conditions](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fterms-and-conditions).","alignment":"left","anchorID":"disclose-info","bodyStyle":"body-1","spacerValue":"06"},{"id":"18778525-f4c8-44c3-a753-eb87b2abb2c8","type":"Section","moduleName":"Section","title":{"text":"5. How do we secure your information?","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy2023_4","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"474cf58d-beda-44cf-b9b4-a54757b7dd81"}},"body":"Although no system or website can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in accordance with all applicable laws and regulations, as appropriate to the sensitivity of your information.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"a80b0504-65eb-4fcc-8baf-7b9e798631f9","type":"Section","moduleName":"Section","title":{"text":"6. How long do we keep your information?","moduleName":"Text","textAlign":"left","textStyle":"title-5","htmlTag":"h2","_meta":{"name":"Privacy_How_Long_We_Keep_Your_Info_Title_Text","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"53885a48-db3b-4e19-a7d1-1118e2278c12"}},"body":"We keep your information for as long as is necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to nature of the information subject to disposal.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"1e105828-3f07-4df9-a334-67f826bd0df4","type":"Section","moduleName":"Section","title":{"text":"7. Links to third party sites","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy2023_5","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"a96fcddf-001b-42b9-a453-84ebe022775f"}},"body":"Our Sites may include links to websites\u002Fapplications that are owned or operated by Third Parties. Please note these links are provided for your convenience and information and may operate independently from us and have their own privacy policies and\u002For notices. This Privacy Policy does not cover the practices of those websites\u002Fapplications. We encourage you to review the privacy policies on those websites\u002Fapplications to see how they collect and use information.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"8745083c-5305-4a3b-9260-f711aad6eee4","type":"Section","moduleName":"Section","title":{"text":"8. Do Not Track","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy_How_Long_We_Keep_Your_Info_Title_Text","deliveryId":"30e5a398-3f71-48c6-ad7f-6f56fd0b70af"}},"body":"Our Sites may, from time to time, collect information about your online activities, over time and across our different websites. When you use our Sites or engage with our Products or Communications, third parties may also collect information about your online activities, over time and across different internet websites, online or cloud computing services, online applications, or mobile applications. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our Sites do not currently change the way they operate based upon detection of a “Do Not Track” or similar signal. Our Sites do, however, recognize a global privacy signal, as outlined in [Your Choices](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#your-choices) below.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"054ee28c-68fa-4a81-a630-1376828544e8","type":"Section","moduleName":"Section","title":{"text":"10. Social Media Widgets and Single Sign-On Services","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy_How_Long_We_Keep_Your_Info_Title_Text","deliveryId":"505242c8-26d6-4977-a979-2ce2b4284315"}},"body":"Our Sites use third-party social media widgets such as buttons or similar mechanisms from Facebook, Instagram, Pinterest, TikTok, Threads, X (formerly Twitter), and YouTube. Such third-party features may collect information about you, like your IP address and the page(s) you visit on our Sites. They may also place cookies on your device. These social media widgets are either hosted by a Third Party or by our Sites. Your interactions with those features are governed by the privacy policies of the third-party social media networks that provide them.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"74ea9148-12b1-4389-8297-763bbb5daadc","type":"Section","moduleName":"Section","title":{"text":"10. Virtual Beauty Information","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy_How_Long_We_Keep_Your_Info_Title_Text","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"26ebe03b-3740-47f1-b144-cde879a3a831"}},"body":"The collection of “Virtual Beauty Information” is governed by the Virtual Beauty Try-On. Additional Terms and Conditions in the Site [Terms & Conditions](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fterms-and-conditions).","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"a7960c5e-faeb-463a-9361-9c428343a73e","type":"Section","moduleName":"Section","title":{"text":"11. Children","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy_How_Long_We_Keep_Your_Info_Title_Text","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"c521d5f4-596a-4f1f-a6de-b3adf1388b8e"}},"body":"Our Sites are directed to adults and we do not knowingly collect the personal information from children under the age of 13. If you are the parent or guardian of a child under the age of 13, and you believe your child has provided their personal information to us, please contact us.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"0e753209-dc13-4c13-9355-06cb8ec6f12d","type":"Section","moduleName":"Section","title":{"text":"13. Your Choices","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy2023_6","deliveryId":"2e311f97-b446-43d6-82a7-a982c33bd821"}},"body":"**US State Rights**\n\nDepending on where you live, you may have the following rights:\n\n* **Right to Know \u002F Access \u002F Portability**. Request that we confirm whether we are processing your information, obtain details about the processing activities, and obtain a copy of such information, subject to exceptions.\n\n* **Right to Delete**. Request that Ulta Beauty delete your information, subject to exceptions.\n\n* **Right to Correct**. Request that Ulta Beauty correct your information, subject to exceptions. Regardless of where you live, you may view and correct your account information by logging into your account online or contacting us and requesting such changes.\n\n* **Limit the Processing of Sensitive Personal Information**. If you live in California, you have a right to ask that Ulta Beauty limit how it processes your sensitive personal information, subject to exceptions.\n\n* **Opt-Out of Selling, Sharing, or Targeted Advertising**. Our use of certain online tracking technologies may be considered a “sale”, “sharing”, or “targeted advertising” under applicable law. You can opt-out of this type of activity by clicking the “Do Not Sell or Share My Personal Information” link at the bottom of our Sites. Because we may also engage in a “sale”, “sharing” or use of your personal information for targeting advertising purposes outside of the context of online tracking technologies as well, you may separately opt-out of this process by submitting the request via the link below. Finally, you may exercise your right to opt-out of the online tracking technologies process by using the Global Privacy Control (GPC) (on the browsers and extensions that support such a signal). If you choose to use the GPC signal, you will need to turn it on for each supported browser extension you use.\n\n* **Right to Appeal**. Appeal any denial of a Right to Access, Delete, Correct, or Opt-Out, as described above.\n\n* To exercise all of your above Choices, please click on the [Data Request](https:\u002F\u002Fprivacyportal.onetrust.com\u002Fwebform\u002F8621deee-797a-4513-9df5-8f408f3caad9\u002F5822e256-953c-4a59-a0b4-8115be5c3c5c).\n\n* **Additional Health Data Rights**. If you are a resident of Nevada, Connecticut, or Washington, you have additional rights concerning your health data, including the right to submit a request to know or access, deletion, and the right to appeal any denial of these rights. You may exercise these rights by clicking on the [Health Data Request](https:\u002F\u002Fprivacyportal.onetrust.com\u002Fwebform\u002F8621deee-797a-4513-9df5-8f408f3caad9\u002F7e791433-e256-486f-aa4f-fb18a1f00ae9).\n\n**Managing Your Preferences & Account**\n\n* **Opt-Out of Promotional Messaging.** Regardless of where you live, if you would like to stop receiving promotions, special offers or member-exclusive events, you can update your email preferences by visiting My Account on [ulta.com](https:\u002F\u002Fwww.ulta.com\u002Faccount\u002Fmanage) or on our mobile application. You may also notify our Guest Services team by visiting our Contact Us page. Please note it may take up to 6-8 weeks to stop receiving these communications after updating your preferences.\n\n* **Opt-Out of Texting**. Regardless of where you live, you may opt-out of Ulta Beauty text messages, reply \"stop\" to text messages sent from 95637 (ULTA). This will opt you out of all Ulta Beauty text message campaigns from 95637 (ULTA). To opt out of text messages from Ulta Beauty Messenger service, text STOP to (630) 410-9968\\. This will opt you out of all Ulta Beauty Messenger text message campaigns from (630) 410-9968\\. To opt out of transactional text messages from Ulta Beauty, text STOP to 46373\\. This will opt you out of all Ulta Beauty transactional text messages from 46373\\. Message and data rates may apply.\n\n* **Opt-Out of Push Notifications**. Regardless of where you live, you may opt-out of Ulta Beauty sending you push notifications by adjusting the permissions on your device.\n\n* **Opt-Out of Precise Geolocation**. Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu. Regardless of where you live, if you have permitted Ulta Beauty to access your precise geolocation data, you may at any time opt-out from further allowing Ulta Beauty to access your precise geolocation data by adjusting the permissions in your browser or device.\n\n* **Uninstall the Mobile Application**. Regardless of where you live, you can uninstall the Ulta Beauty mobile application at any time. You may use the standard uninstall process available as part of your mobile device, or via the mobile application marketplace or network. If you uninstall the mobile application from your device, the Ulta Beauty unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, Ulta Beauty will be able to re-associate this identifier to your previous transactions and activities.\n\n* **Removing Content From The Community**. You can request that we remove content or information you have posted through the Community by submitting a request on [https:\u002F\u002Fulta.ws\u002Fcommunity-feedback](https:\u002F\u002Fulta.ws\u002Fcommunity-feedback). Please note that even if we remove your content, historical copies of the content may remain on Ulta’s systems.\n* **Delete Your Ulta Beauty Account on the iPhone**. Regardless of where you live, you may delete your Ulta Beauty account at any time from your Ulta Beauty application. We will email you instructions to confirm your identity and finalize your deletion after you submit your account deletion request. Please note: deleting your account will result in the loss of any points associated with your loyalty account. Ulta Beauty may still retain certain information connected to your purchase history as required under applicable law.","alignment":"left","anchorID":"your-choices","bodyStyle":"body-1","spacerValue":"06"},{"id":"4794215e-6df0-48d9-b0c3-bd40948ebec2","type":"Section","moduleName":"Section","title":{"text":"14. California Privacy Notice","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy2023_7","deliveryId":"b05006ae-cd16-4703-b628-df1846d49132"}},"body":"#### CALIFORNIA CONSUMER PRIVACY ACT\n\n#### Rights\n\nYou have a right to submit requests to know\u002Faccess, delete, correct, opt-out of the sale \u002F sharing of your personal information, and to limit the processing of your sensitive personal information. To submit such requests, please see [Your Choices](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#your-choices). You have a right to exercise the above rights without being discriminated against.\n\n#### Notice of Collection\n\nBelow is a list of the categories of personal information Ulta Beauty has collected about California residents in the 12 months preceding the date this Privacy Policy was last updated. This list includes information about: (1) the categories of sources from which the information was collected; (2) the business or commercial purpose for collecting, selling, or sharing the information; and (4) the categories of Third Parties with whom we share the information.\n\n* **Identifiers (Includes Sensitive Personal Information)**: Includes information such as your name, signature, alias, postal address, and telephone number, unique personal identifier, online identifier, IP address, account log-in, email address, account name, driver’s license number. **Sensitive personal information** within this category includes your social security number, driver’s license number, state identification number.\n\n* **Personal Characteristics (Includes Sensitive Information)**: Includes information such as your age, race, ethnicity, gender expression, and gender identity. **Sensitive personal information** within this category includes information about your race.\n\n* **Financial Information (Includes Sensitive Information)**: Includes information such as your Ulta Beauty account name and log-in information, bank account number and access code, and credit card and debit card number and access code. Sensitive personal information in this category includes your account log-in and password, bank account number and access code, and credit card and debit card number and access code.\n\n* **Internet or other Electronic Network Activity Information**: Includes information described above.\n\n* **Biometric information**, such as your face or hand geometry.\n\n* **Commercial Information**, such as records of your Products considered and purchased.\n\n* **Geolocation Information**, such as your zip code and general location.\n\n* **Audio, Electronic, Visual, Thermal, and Related Information**: Includes information such as photographs, video recordings, recorded messages, and in some cases personal temperature where appropriate.\n\n* **Inferences**, derived from the above information.\n\n| Disclosure | Categories | Description |\n| --- | --- | --- |\n| How do we collect this information | Identifiers* | We collect this category of information from you directly or automatically from your device(s). We also may collect this information from Third Parties such as financial institutions, payment processors, and social networks. |\n| How do we collect this information? | Personal characteristics* | We collect this category of information from you directly. We may also collect this information from Third Parties, such as social networks. |\n| How do we collect this information? | Financial information* | We collect this information directly from you and in some cases our third-party service providers. |\n| How do we collect this information? | Internet or other electronic activity information | We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media). We also collect this information from third parties such as online advertising networks, online data aggregators, and social networks. |\n| How do we collect this information? | Commercial information | We collect this category of information from you directly, from Third Parties, or automatically from your device(s). |\n| How do we collect this information? | Biometric information* | We collect this category of information from you directly |\n| How do we collect this information? | Geolocation information | We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media). |\n| How do we collect this information? | Audio, electronic, visual, thermal, and related information | We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media) or offline (such as through a retail location or over the phone). |\n| How do we collect this information? | Inferences | We draw inferences about you from the information we collect from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media) or offline (such as through a retail location or over the phone). We also draw inferences about you from the information we collect from third parties such as financial institutions, payment processors, and social networks. |\n| Does this include sensitive personal information? | Yes. * Denotes which categories may include sensitive personal information. The sensitive information we may collect includes your social security number, driver’s license number, state identification number, account information, financial account information, race, ethnic origin. | |\n| Is the information “sold” or “shared”? | Yes. We make available your IP address and other persistent online identifiers to our advertising partners. In some instances, this transaction may constitute a “sale” or “sharing” of your personal information under California law. | |\n| What is our business purpose for collecting your information? | See [How we use your information](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#3--how-we-use-your-information-) above. | |\n| Who do we disclose this information to? | See [How we use your information](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#3--how-we-use-your-information-) above. | |\n| How long do we keep this information? | We keep the information identified above for so long as is reasonably necessary and proportionate to the original purpose for which we collected the information. We base our criteria in determining appropriate retention periods on regulatory and legal requirements, contractual requirements, business needs, and the expectations of you. |\n\n#### Collection of Sensitive Personal Information\n\nSeveral of the categories of personal information described in [What information do we collect about you?](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#info-we-collect-about-you) and may include sensitive personal information, including:\n\n* **Basic Identifying Information**. Several pieces of information under this category may be considered sensitive personal information, including your social security number, driver’s license number, or state identification number, where applicable.\n* **Demographic Information**. Information such as that about your race, ethnicity, gender expression, gender identity, and sexual orientation may be considered sensitive personal information.\n* **Financial Information**. Information such as your account login and password, bank account number and access code, and credit card and debit card number and access code may be considered sensitive personal information.\n* **Biometric Information**. Information such as your facial geometry may be considered sensitive personal information.\n\n#### Notice of Disclosure for a Business Purpose\n\nTo learn more about the categories personal information we have disclosed for a business purpose, and the categories of third parties with whom we’ve disclosed such information, please see [How do we disclose your information?](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#disclose-info)\n\n#### Notice of Sale and Sharing\n\nWe “sell” and “share” your personal information through the use of certain Third Party tools on the Sites and offline, including those relating to analytics and advertising. Specifically, we make available certain of your personal information, online identifiers and other persistent online identifiers with advertising, analytics, and marketing partners that may be considered a “sale” or “sharing” of your personal information, as defined under California law. We don’t knowingly sell or share the personal information or sensitive personal information of any California resident who is 16 years or younger.\n\n#### Notice of Use of Sensitive Personal Information\n\nIn certain circumstances, we may process your sensitive personal information for the purpose of deriving characteristics about you. You have a right to opt-out of the processing of sensitive personal information. To learn more about how to exercise this right, see [Your Choices](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#your-choices).\n\n#### Notice of Financial Incentive\n\nUlta Beauty Rewards® is a voluntary loyalty program. By joining Ulta Beauty Rewards®, you receive*:\n\n* **Points Earned per $1 Spent:** You earn 1 point for every $1 you spend. Platinum members earn 1.25 points for every $1 (25% more) and Diamond members earn 1.5 points (50% more!) when you shop at Ulta Beauty using your membership ID.\n* **Redeemable Points:**** Points can be redeemed at various thresholds for dollars off purchases on products and beauty services at Ulta Beauty – Points never expire when you are Platinum or Diamond!\n* **Hundreds of Offers:** You get access to member-only offers, plus bonus points offers just for you.\n* **Birthday Gift:** You get a free gift and earn double points during your birthday month. And if you’re Platinum or Diamond, you get an extra birthday gift!\n\n*Some restrictions apply. Program rules are available in store or online.\n\n**Terms and restrictions apply to base points earned and redemption thresholds. [Click here for details](https:\u002F\u002Fwww.ulta.com\u002Frewards\u002Fterms-and-conditions).\n\nYou may have the option to link your Ulta Beauty Rewards® account to an account you have at Target. When you link your Ulta Beauty Rewards® account to Target Circle, you will be able to earn Ulta Beauty Rewards® points on Ulta Beauty at Target purchases. Platinum and Diamond members will earn at their increased rate of 1.25 and 1.5 points per dollar.\n\nYou will not be able to earn bonus points (including the 2X Birthday bonus points and Ulta Beauty Rewards® Credit Card 2X points) or redeem your Ulta Beauty Rewards® points at Ulta Beauty at Target. Additionally, you will not be able to redeem your birthday gift, $10 birthday coupon, or Diamond Welcome gift at Ulta Beauty at Target. Lastly, not all promotions at Ulta Beauty will be available at Ulta Beauty at Target, so please refer to exact coupon disclosures for information.\n\nAdditionally, the Ulta Beauty Rewards® Credit Card cannot not be used as a form of tender at Ulta Beauty at Target. Ulta Beauty Rewards® Mastercard holders will earn 1 point for every $3 spent at Ulta Beauty at Target.\n\nUnder the CCPA, Ulta Beauty Rewards® is considered a Financial Incentive Program. In order to provide you with the incentives described above, we use personal information about you including your name, phone number, email address, purchase history, birthdate, etc. to identify you as a member of the program and provide you with relevant messaging, experiences, and deals. These financial incentives are reasonably related to the value of the data you provide.\n\nWe incur a variety of expenses related to the Ulta Beauty Rewards® program. We make this investment in order to offer a more personalized and relevant Guest experience. Expenses associated with the program include but are not limited to the 1-1.5 base point earnings when you shop at Ulta Beauty, 2X bonus points (plus, $10 off discount for Platinum & Diamond members) when you provide your birthday, redeemable points valid toward dollars off hundreds of products and beauty services plus, access to offers only available to Ulta Beauty Rewards® members. The expense associated with the program incentives will vary as it is dependent on your engagement with the loyalty program, including total annual spend at Ulta Beauty and frequency and depth of discounts you choose to use.\n\n#### CALIFORNIA’S “SHINE IN THE LIGHT” LAW\n\nIf you are a California resident and an Ulta Beauty customer, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties’ direct marketing purposes. To request this information, please send an email to [legal@ulta.com](mailto:legal@ulta.com) with ‘Request for California Privacy Information’ in the subject line and in the body of your message. We will provide the requested information to you via an email response.\n\n#### CALIFORNIA’S “ERASER BUTTON” LAW\n\nIf you are a California resident under 18 years old and a registered user of the Site (as defined above), you can request that we remove content or information that you have posted to our website or other online services. Fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please contact us or call customer service at (866) 983-8582.","alignment":"left","anchorID":"california-policy","bodyStyle":"body-1","spacerValue":"06"},{"id":"b751f2cf-301c-4027-8aca-9eb4649465b2","type":"Section","moduleName":"Section","title":{"text":"15. Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, Nebraska, and New Jersey Privacy Notice","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","name":"Privacy2023_8","deliveryId":"fd3320a3-2b07-4fc9-ad06-ccb228b53ca7"}},"body":"#### Notice of Collection\n\nTo learn more about the categories of personal data, including sensitive personal data, we collect about you and how we use it, please see [What information do we collect about you?](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#info-we-collect-about-you) and [How do we use your information?](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#how-we-use-your-info) To learn more about the categories of personal data we share with third parties, and the third parties with whom we may share your personal data, please see [How we disclose your information](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#disclose-info).\n\n#### Rights\n\nYou have a right to submit a request to know, delete, correct, and to opt-out of the sale or processing of your personal data for targeted advertising purposes. If you live in Oregon, you also have a right to request a list of specific third parties to which Ulta has disclosed your or any personal data. You also have a right to appeal a denial of any of these requests. To learn more about these rights, see [Your Choices](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#your-choices).\n\n#### Colorado Loyalty Program Notice\n\nThere are no categories of personal data or sensitive personal data collected through the Ulta Beauty Rewards™ program that are sold or processed for targeted advertising. Certain categories of personal data and sensitive data collected through the Ulta Beauty Rewards™ program may be shared with Third Party partners, such as name, phone number, email address, and purchase history.","alignment":"left","anchorID":"va-co-ct-ut-privacy","bodyStyle":"body-1","spacerValue":"06"},{"id":"8bb274af-069f-49ba-824f-6796720d2063","type":"Section","moduleName":"Section","title":{"text":"15. Nevada Privacy Notice","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy2023_9","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"082edd62-bc97-45ba-954a-a66f95f1abb2"}},"body":"#### SALE OF PERSONAL INFORMATION\n\nIf you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. Ulta Beauty does not sell your personal information as defined under Nevada law. However, to request email confirmation that we do not sell your personal information, please send an email to [legal@ulta.com](mailto:legal@ulta.com) with “Nevada Opt-Out of Sale” in the subject line and in the body of your message. We will provide the requested information to you via an email response.\n\n#### HEALTH DATA PRIVACY NOTICE\n\nYou have certain rights over how we process your health data under Nevada law. For the purpose of this section, “health data” refers to information that is linked or reasonably capable of being linked to you and that is used to identify any past, present, or future health status of you. This may include any health condition or treatment. \n\n**What categories of health data do we collect from you, and why do we collect it?**\nWhen you engage with GLAMlab, we collect information concerning your skin and hair conditions, treatments, and preferences. The purpose of this collection is to provide you with product recommendations and services associated with GLAMlab. \n\n**Who do we collect your health data from, and how do we collect it?**\nWe collect your health data when you directly engage with us through our Sites to access and use GLAMlab. \n\n**How do we use your health data?**\nWe use your health data to determine appropriate Product recommendations, courses of skin or hair treatment, and other related purposes. \n\n**Do we share your health data, and with whom?**\nYes, we share your health data with Adobe Analytics to provide us with analytic services relating to GLAMlab. \n\n**How will you notify me of any material changes to this notice?**\nSee Section 17 below.\n\n**Will any third parties track my health data across other websites?**\nNo third parties other than Adobe Analytics will collect your health data over time and cross different websites or online services when you use our Sites. \n\n**Your Nevada Health Data Rights**\n\nYou have a right to submit a request for access, deletion, and appeal. To exercise these rights, see [Your Choices](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#your-choices) above.","alignment":"left","anchorID":"nevada-policy","bodyStyle":"body-1","spacerValue":"06"},{"id":"35756162-a064-4a46-9831-dd50f3b65e24","type":"Section","moduleName":"Section","title":{"text":"16. Washington Health Privacy Notice","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy2023_9","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"85cba336-e3cc-4069-aa11-a427b3c185f4"}},"body":"If you are a Washington resident, the following disclosures are provided to you pursuant to the Washington MY Health MY Data Act. For the purpose of this section, the phrase “health data” means information that is linked or reasonably linkable to you and that identifies your past, present, or future physical or mental health status. Physical health status can include individual health conditions or treatment.\n\n**What categories of health data do we collect from you, and why do we collect it?**\nWhen you engage with GLAMlab, we collect information concerning your skin and hair conditions, treatments, and preferences. The purpose of this collection is to provide you with product recommendations and services associated with GLAMlab. \n\n**Who do we collect your health data from, and how do we collect it?**\nWe collect your health data when you directly engage with us through our Sites to access and use GLAMlab. \n\n**How do we use your health data?**\nWe use your health data to determine appropriate Product recommendations, courses of skin or hair treatment, and other related purposes. \n\n**Do we share your health data?**\nYes, we share your health data with Adobe Analytics to provide us with analytic services relating to GLAMlab. \n\n**What rights do you have concerning your health data?**\nYou have a right to submit a request for access, deletion, and appeal. To exercise these rights, see [Your Choices](https:\u002F\u002Fwww.ulta.com\u002Fcompany\u002Fprivacy#your-choices) above.","alignment":"left","anchorID":"washington-policy","bodyStyle":"body-1","spacerValue":"06"},{"id":"769f42da-26e4-4990-9911-7ebc6f8fe803","type":"Section","moduleName":"Section","title":{"text":"17. Changes","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy2023_9","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"2b108237-5f02-4e4f-b2d5-9cfad525771f"}},"body":"Ulta Beauty may change this Privacy Policy from time to time. Ulta Beauty will notify you about changes to this Privacy Policy, as appropriate under applicable law, which may include notice posted on the Sites or in Communications with you.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"1e87e9b5-ce32-4865-aa51-f5987e8c4fe3","type":"Section","moduleName":"Section","title":{"text":"18. Contacting us","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy2023_10","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"e0e99a10-d5d6-4ab7-a914-b0d5088f5510"}},"body":"If you have any questions concerning this Privacy Policy, please send an e-mail to [legal@ulta.com](mailto:legal@ulta.com).","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"fa6638c5-ccdb-473d-ab67-039dc7ee8fa0","type":"Section","moduleName":"Section","title":{"text":"19. Accessibility","textAlign":"left","textStyle":"title-5","htmlTag":"h2","moduleName":"Text","_meta":{"name":"Privacy2023_10","schema":"https:\u002F\u002Fwww.ulta.com\u002Fcms\u002Fschema\u002FText.json","deliveryId":"70954860-75cc-48c4-a639-b1dd403c5988"}},"body":"If you require a copy of this Privacy Policy in an alternative format, please contact us. A consumer with a disability may also contact Guest Services at (866) 983-8582 to access this policy in an alternative format.","alignment":"left","bodyStyle":"body-1","spacerValue":"06"},{"id":"75ac6bd4-3413-40be-incfooter-a12d-ad2a47894d97","type":"IncrementalModule","moduleName":"IncrementalModule","meta":{"initAction":{"label":null,"url":null,"graphql":"query NonCachedPage( $stagingHost: String, $previewOptions: JSON, $moduleParams: JSON ) {\n Page: NonCachedPage( stagingHost:$stagingHost, previewOptions:$previewOptions, moduleParams:$moduleParams , url: { path: \"https:\u002F\u002Fwww.ulta.com\u002Ffooter\" }, echoParams: {isIncrementalQuery:true, usageContext:\"footer\"}) {\n content\n customResponseAttributes\n meta\n }\n 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