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优化在线营销培训
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</div> --> </div> <div class="second" style="padding-bottom: 0px"> <a href="/web/20090701101826/http://www.omniture.com/en/education/courses/testandtarget"><img src="/web/20090701101826im_/http://www.omniture.com/assets/en/images/banners/001440.outntcourse.188x264.9.2.08.en.gif"/></a> </div></div> </div> <div class="copy"> <h1 class="top">优化在线营销培训</h1> <h2>课程简介</h2><p>此一日课程包括两个主要部分:首先,您将学习到 Omniture 工具是如何跟踪您的成功在线营销案例的。其主题包括促销活动管理、分类、数据源、Genesis 以及对 SearchCenter 的介绍。然后,在对 Omniture 工具有了功能性了解的基础上,学习如何从头到尾对一次促销活动进行评估,并改善转换和可用性。同时还将深入学习最有效的在线营销渠道之一——搜索引擎营销——的最佳实践以增加促销活动的绩效。</p> <h2>目标人群</h2><p>该课程专为想要使用 Omniture 产品和工具实现最大转换的营销专业人员设计。</p> <h2>课程目标</h2> <p>学习完此课程后,您就可以: <ol> <li>在 SiteCatalyst 中创建和管理促销活动策略。 </li> <li>了解促销活动区段有效性。 </li> <li>导入更多营销数据用于端对端商务分析。 </li> <li>集成第三方合作伙伴数据用于闭环报告。 </li> <li>将行业最佳实践应用于在线营销,以增加转换。 </li> <li>了解 SiteCatalyst 报告如何贴切应用于转换漏斗 </li> <li>学习如何将最佳搜索引擎营销实践纳入持续的 SearchCenter 优化流程中</li> </ol></p> <h2>主题</h2> <p>本课程涵盖以下主题: <ol> <li>使用 SiteCatalyst 跟踪代码跟踪促销活动成功</li> <li>将跟踪代码组织到促销活动群组;将跟踪代码和促销活动组织到有用的区段</li> <li>导入脱机数据用于端对端成功案例分析</li> <li>使用 Omniture Genesis 集成第三方合作伙伴数据</li> <li>七个在线营销最佳实践</li> <li>七个搜索营销最佳实践</li> </ol></p> <h2>课程教材</h2> <ul class="showBullets"> <li>优化在线营销培训手册</li> </ul></p> <p><a href="http://web.archive.org/web/20090701101826/http://inter.viewcentral.com/events/cust/search_results.aspx?cid=omniture&pid=1&lid=1&tstamp=1190429898246&event_id=14&postingForm=catalog.aspx" target="_viewcentral"><img src="/web/20090701101826im_/http://www.omniture.com/img/12.9.05_btn_ou_register.gif" border="0"></a></p> </div> </div> <div id="col_left"> <!-- SIDE NAVIGATION --> <div id="leftNav"> <a class="section_name" href="/web/20090701101826/http://www.omniture.com/zh/education" title="教育">教育</a> <div class="top"> </div> <ul> <li><a href="/web/20090701101826/http://www.omniture.com/zh/education/regional" title="区域培训">区域培训</a> <li><a href="/web/20090701101826/http://www.omniture.com/zh/education/online" title="网上培训">网上培训</a> <li><a 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