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Ad Categorization - The Media Trust
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class="heading-text"> <h1 class="entry-title" >Ad Categorization</h1> <p class="entry-subtitle">How do you identify sensitive creative before it violates partner policies?</p> </div> </div> </div> <div class="container"> <div class="content-divider-wrap"><div class="content-divider"></div></div> <div class="inner-page-wrap has-no-sidebar clearfix"> <!-- OPEN page --> <div class="clearfix"> <div class="page-content hfeed clearfix"> <div class="clearfix post-1761 page type-page status-publish" id="1761"> <div data-elementor-type="wp-page" data-elementor-id="1761" class="elementor elementor-1761" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-8eedc87 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="8eedc87" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a722ad" data-id="8a722ad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b0f234a elementor-widget elementor-widget-heading" data-id="b0f234a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Access to premium inventory is at stake</h3> </div> </div> <div class="elementor-element elementor-element-dd37798 elementor-widget elementor-widget-text-editor" data-id="dd37798" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Advertisers are uploading creatives to your platform at scale, and you need an efficient and reliable way to identity聽ad content concerns that won’t disrupt operations. Your downstream partners are counting on you to flag objectionable creative and keep them informed of ads in highly regulated verticals like pharmaceutical and politics. Failing to do so can cost you business.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-435c759 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="435c759" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86435a9" data-id="86435a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b08db0e elementor-widget elementor-widget-heading" data-id="b08db0e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Harness the power of AI</h3> </div> </div> <div class="elementor-element elementor-element-6a1be2b elementor-widget elementor-widget-text-editor" data-id="6a1be2b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="margin-bottom: 1.85714em; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif;">The Media Trust’s Ad Categorization solutions leverage聽AI to quickly analyze massive amounts of ad creatives and聽recognize content that falls into sensitive categories. These categories鈥攔anging from adult content to alcohol to pharmaceutical to weapons鈥攈ave been developed alongside major AdTech platforms and are constantly calibrated for聽greater accuracy.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-52d3a3b elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="52d3a3b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42a7a21" data-id="42a7a21" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8fcf0b3 elementor-widget elementor-widget-heading" data-id="8fcf0b3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Verified by human eyes</h3> </div> </div> <div class="elementor-element elementor-element-11a7efb elementor-widget elementor-widget-text-editor" data-id="11a7efb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="margin-bottom: 1.85714em; padding: 0px; font-family: 'Open Sans', Helvetica, Arial, sans-serif;">Identifying sensitive creatives that fall into more than 30 categories of contentious subject matter,聽<span style="margin: 0px; padding: 0px; font-weight: 600; color: #252525;">Ad Categorization for display</span>聽uses human review to bolster the results of AI analysis. The result is robust classification聽of sensitive聽material that is more precise than聽advertiser self-declaration based on the IAB Content Taxonomy.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b8f4892 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="b8f4892" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb90969" data-id="cb90969" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4016546 elementor-widget elementor-widget-heading" data-id="4016546" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Analyze video creative with confidence</h3> </div> </div> <div class="elementor-element elementor-element-4e5bb18 elementor-widget elementor-widget-text-editor" data-id="4e5bb18" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="margin-bottom: 1.85714em; padding: 0px;"><b>Video Ad Categorization</b> offers rapid analysis of video creative content using AI-powered speech transcription, text and object identification, and logo recognition. AdTech companies set flexible policies around more than 15 categories of sensitive material and adjust tolerance thresholds via AI confidence controls. Large batches of creative are easily submitted through API, and policy violations can be reviewed and remediated with advertisers within The Media Trust’s intuitive interface.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fe3cb1f elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="fe3cb1f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5801712" data-id="5801712" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e75e8d elementor-widget elementor-widget-heading" data-id="4e75e8d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Safeguard revenue through ad quality:</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7b8009c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7b8009c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bda4ba3" data-id="bda4ba3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7fb4591 elementor-widget elementor-widget-text-editor" data-id="7fb4591" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li style="margin-top: 0px; margin-right: 0px; padding: 0px;">Categories cover every sensitive area from adult content and alcohol to medical and pharmaceutical to weapons and political</li><li>Drill down to focus on categories most important to your business, or assemble custom ones</li><li>Automate your creative review process and continuously monitor for policy compliance</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eca599b" data-id="eca599b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6a283dc elementor-widget elementor-widget-text-editor" data-id="6a283dc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Isolate ads in the UI for further review, escalation or reconsideration</li><li>Share policy violations with partners directly in the UI and offer benchmarks for improvement</li><li>Customize notifications through API or email, tracking issues in real time</li></ul> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-d913600 elementor-widget elementor-widget-button" data-id="d913600" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="standard elementor-button elementor-button-link elementor-size-md" href="https://mediatrust.com/wp-content/uploads/2021/04/SALES-SHEET_Ad-Categorization-v4.3_Final.pdf" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-download"></i> </span> <span class="elementor-button-text">Download Ad Categorization for Display PDF</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-b7ac6bf elementor-widget elementor-widget-button" data-id="b7ac6bf" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="standard elementor-button elementor-button-link elementor-size-md" href="https://mediatrust.com/wp-content/uploads/2021/07/SALES-SHEET_Vid-Ad-Categorization-2021-June.pdf" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-download"></i> </span> <span class="elementor-button-text">Download Video Ad Categorization PDF</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-93de042 elementor-widget elementor-widget-spacer" data-id="93de042" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3f21fae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f21fae" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e52db54" data-id="e52db54" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cacb28a elementor-widget elementor-widget-heading" data-id="cacb28a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">How it works</h3> </div> </div> <div class="elementor-element elementor-element-402a859 elementor-widget elementor-widget-text-editor" data-id="402a859" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>To categorize high volumes of creative, The Media Trust leverages top-notch AI <br />to identify sensitive content in video ads.<br /></em></p> </div> </div> <div class="elementor-element elementor-element-b93d36a elementor-widget elementor-widget-spacer" data-id="b93d36a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5c0a2ac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c0a2ac" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-01c474d" data-id="01c474d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a416c5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="a416c5d" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-86d4e68 elementor-widget elementor-widget-text-editor" data-id="86d4e68" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>AdTech platforms submit creative at scale through API</p><div>聽</div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ec8508f" data-id="ec8508f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aeaf92f elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="aeaf92f" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-c274ff0 elementor-widget elementor-widget-text-editor" data-id="c274ff0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>AI employs Optical Character Recognition (OCR) to decipher聽text within images as well as聽overall object identification</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-70c0a7f" data-id="70c0a7f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-db76da4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="db76da4" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-acdc8a0 elementor-widget elementor-widget-text-editor" data-id="acdc8a0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Clients are alerted when creatives exceed confidence levels set in category policy manager</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-78563f8 elementor-widget elementor-widget-spacer" data-id="78563f8" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> 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