About | The Keyword

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data-analytics="{ 'category': 'landing page lead', 'action': 'article tag', 'label': 'topic: {slug}' }">  <a class="uni-blog-article-tag uni-inherit-style uni-link-active" href="/web/20161213154855/https://blog.google/topics/inside-google/"> Inside Google </a>  <time datetime="2016-09-28 00:00" class="uni-blog-article-date"> Sep 28, 2016 </time> </div> <div class="uni-blog-article-title"> <h1 class="uni-responsive-text-0"> About the Keyword </h1> </div> </div> </div> </div> </section>  <section class="uni-container" uni-component="selectionSharer"> <div class="uni-wrapper">  <div class="uni-content uni-blog-article-container">   <div class="uni-blog-article-content" uni-component="tombstone"> <div> <div class="uni-paragraph"> <div class="rich-text"><p>Welcome to the Keyword — our new, central destination for the latest news updates and stories from inside Google.</p><p>Google first began blogging back in 2004 — when mobile phones looked like <a href="https://web.archive.org/web/20161213154855/https://www.google.com/search?q=mobile+phone+2004&espv=2&biw=1435&bih=723&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwj38eep-MjOAhUI5GMKHTzfC3YQsAQIJg&dpr=1">this</a> and before anyone had dreamed up Chrome, Android, or YouTube. Since then the company has changed a lot, and we’ve published thousands of posts across a large number of blogs.</p><p>We wanted to make it easier for you to find Google’s official word on any given topic. That’s why we created the Keyword.<br/></p><p>The Keyword consolidates and replaces 19 of our existing official blogs, in English. Over time we plan to expand to include other languages, countries and more. And we’ll be retaining a bunch of our existing blogs for more specific audiences (such as our advertising and developer-facing blogs).</p><p>The Keyword is designed to grow and change as we do, so as we introduce new products and technologies they can find a home here. It will guide you to the big news of the week while leaving room for smaller, fun updates from that afternoon. And everything comes with bigger, more beautiful images, videos and slideshows.</p><p>If you were a loyal follower of an existing blog, don’t worry. We’ve made sure you can still dig in on a particular topic, and all your old bookmarks and feeds will redirect.</p><p>Where you’re from is an important part of who you are, and the name “The Keyword” is a nod to the origins of search. Keywords also unlock information, which is what we’re hoping to do here — provide a central, official source of news about who we are, what we do, and what we value. (Plus, we like that it has “word” in it.)</p><p>We hope the Keyword will let us bring you more stories and tell them in more ways. Thank you for reading!</p><p></p></div> </div> </div> </div>   <div class="uni-blog-article-tags"> <span class="uni-blog-article-tags-label"> Posted in: </span> <nav class="uni-blog-article-tags-container" uni-component="analytics" data-analytics="{ 'category': 'landing page lead', 'action': 'article tag' }"> <ul> <li> <a class="uni-blog-article-tags-value uni-link-active" href="/web/20161213154855/https://blog.google/topics/inside-google/" data-analytics="{'label': 'topic: {name}'}"> Inside Google </a> </li> </ul> </nav> </div> </div> </div> <nav class="uni-selection-sharer"> <a data-link="https://plus.google.com/share?url=http%3A//www.blog.google/about/" class="uni-icon uni-icon-google" aria-label="Share on Google Plus"> </a> <a data-link="https://twitter.com/intent/tweet?text={ $text }%20%40google&url=http%3A//www.blog.google/about/" class="uni-icon uni-icon-twitter" aria-label="Share on Twitter"> </a> <a data-link="https://www.facebook.com/sharer/sharer.php?u=http%3A//www.blog.google/about/"e={ $text }" class="uni-icon uni-icon-facebook" aria-label="Share on Facebook"> </a> <i></i> </nav> </section>  <section class="uni-article-list uni-up-next "> <div class="uni-wrapper uni-wrapper-medium-full-width"> <h1>Up next</h1> <nav uni-component="analytics" data-analytics="{ 'category': 'article lead', 'action': 'up next', 'label': 'article: {slug}' }"> <a href="/web/20161213154855/https://blog.google/topics/inside-google/machine-learning-turns-photos-works-art/"> <div class="uni-article-item-header"> <time datetime="2016-10-26 00:00"> oct 26 </time> <span>Inside Google</span> </div> <figure class="uni-up-next"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="120px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screen_Shot_2016-10-25_at_11.09.37.2e16d0ba.fill-120x120_KPRD9kI.png 120w"> <source media="(min-resolution: 1.5dppx)" sizes="240px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screen_Shot_2016-10-25_at_11.09.37.2e16d0ba.fill-240x240_jnyEgnq.png 240w"> <img src="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screen_Shot_2016-10-25_at_11.09.37.2e16d0ba.fill-240x240_jnyEgnq.png" alt="NatLo Style Transfer_Keyframe" sizes=" 120px, 240px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screen_Shot_2016-10-25_at_11.09.37.2e16d0ba.fill-120x120_KPRD9kI.png 120w, https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Screen_Shot_2016-10-25_at_11.09.37.2e16d0ba.fill-240x240_jnyEgnq.png 240w"> </picture> </figure> <section> <h2>Machine learning turns photos into works of art</h2> <p>Nat & Lo find out how “art filters” use machine learning to turn photos into works of art. </p> </section> </a> <a href="/web/20161213154855/https://blog.google/topics/causes-community/supporting-women-tech-grace-hopper-celebration-16/"> <div class="uni-article-item-header"> <time datetime="2016-10-19 00:00"> oct 19 </time> <span>Causes & Community</span> </div> <figure class="uni-up-next"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="120px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GHC16_Hero.2e16d0ba.fill-120x120.jpg 120w"> <source media="(min-resolution: 1.5dppx)" sizes="240px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GHC16_Hero.2e16d0ba.fill-240x240.jpg 240w"> <img src="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GHC16_Hero.2e16d0ba.fill-240x240.jpg" alt="GHC16_Hero.jpg" sizes=" 120px, 240px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GHC16_Hero.2e16d0ba.fill-120x120.jpg 120w, https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GHC16_Hero.2e16d0ba.fill-240x240.jpg 240w"> </picture> </figure> <section> <h2>Supporting women in tech at GHC 16</h2> <p>We’re thrilled to join 15,000 women and allies at the Grace Hopper Celebration of Women in Computing for three days of learning, inspiration and community building. </p> </section> </a> <a href="/web/20161213154855/https://blog.google/topics/google-org/celebrating-hispanic-heritage-month/"> <div class="uni-article-item-header"> <time datetime="2016-10-14 00:00"> oct 14 </time> <span>Google.org</span> </div> <figure class="uni-up-next"> <picture> <source media="(max-resolution: 1.5dppx)" sizes="120px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_6525_et8EF2w.2e16d0ba.fill-120x120.jpg 120w"> <source media="(min-resolution: 1.5dppx)" sizes="240px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_6525_et8EF2w.2e16d0ba.fill-240x240.jpg 240w"> <img src="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_6525_et8EF2w.2e16d0ba.fill-240x240.jpg" alt="CelebrateHOLA_Hero.jpg" sizes=" 120px, 240px" srcset="https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_6525_et8EF2w.2e16d0ba.fill-120x120.jpg 120w, https://web.archive.org/web/20161213154855im_/https://storage.googleapis.com/gweb-uniblog-publish-prod/images/IMG_6525_et8EF2w.2e16d0ba.fill-240x240.jpg 240w"> </picture> </figure> <section> <h2>Celebrating Hispanic Heritage Month</h2> <p>Google's celebration of Hispanic Heritage Month — a time to reflect on and celebrate the contributions Latinos make to our company and our country. </p> </section> </a> </nav> </div> </section> </article> <div class="fab" uni-component="fab"> <button tabindex="0" class="uni-fab-toggle" aria-label="Toggle social share buttons"> <span class="uni-icon uni-icon-share"></span> </button> <nav uni-component="analytics" data-analytics="{ 'category': 'social', 'action': 'share' }"> <a data-link="https://plus.google.com/share?url=http%3A//www.blog.google/about/" class="social-link google" tabindex="0" aria-label="Share on Google Plus" data-analytics="{'label': 'social network: google +|article: about'}"> <span class="uni-icon uni-icon-google"></span> </a> <a data-link="https://twitter.com/intent/tweet?text=About%20the%20Keyword%20%40google&url=http%3A//www.blog.google/about/" class="social-link twitter" tabindex="0" aria-label="Share on Twitter" data-analytics="{'label': 'social 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About | The Keyword