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特集:日経クロストレンド
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data-atlas-trackable="login">ログイン</a> </div> <nav class="global-menu-block"> <div class="global-bnr"> <section class="section section-feature-articles"> <div class="section-body"> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spMj_top.png?__scale=w:424,h:147,t:2&_sh=0830b30190" alt="日経MJ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/mj/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/trendy/spTrendy_top.png?__scale=w:424,h:121,t:2&_sh=0a302907f0" alt="日経トレンディ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/trendy/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/design/spDesign_top.png?__scale=w:424,h:121,t:2&_sh=05d0990240" alt="日経デザイン" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/design/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/ent/spEnt_top.jpg?__scale=w:424,h:147,t:2&_sh=0950d30510" alt="日経エンタテインメント!" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/ent/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/henshu/xT_college_hum.jpg?__scale=w:424,h:147,t:2&_sh=01f0f80b80" alt="日経クロストレンド・カレッジ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/college/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spTgs_top_2024.png?__scale=w:424,h:147,t:2&_sh=0f80750280" alt="東京ゲームショウ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/tgs/?i_cid=nbpnxr_hmemu" class="block"></a> </article> </div> </section> </div> <ul class="global-menu-func"> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_hmenu"><i class="icon icon-new-arrival"></i>新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_hmenu"><i class="icon icon-special"></i>特集</a></li> <li><a href="/atcl/contents/series/?i_cid=nbpnxr_hmenu"><i class="icon icon-articleSeries"></i>連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_hmenu"><i class="icon icon-ranking"></i>ランキング</a></li> <li><a href="/sp/?i_cid=nbpnxr_hmenu"><i class="icon 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href="/atcl/viewer/nxr/?i_cid=nbpnxr_hmenu">日経クロストレンド デジタル雑誌</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_hmenu">日経デザイン デジタル雑誌</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">日経トレンディ デジタル雑誌</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="l-content"> <div class="hd-box"> <div class="hd-col is-left"> <div class="hd-btn-box"> <button class="hd-btn js-hd-open"> <span class="hd-btn-cnt"> <i class="icon-menu"></i> <span class="hd-btn-text">メニュー</span> </span> </button> </div> <div class="hd-search-box js-hd-search-box" data-atlas-trackable="search_detail"> <form id="headerSearch" accept-charset="utf-8"> <label class="form-lb is-hd-search"> <input type="search" id="headerKeywordTxt" name="query" class="input-search js-hd-search" autosave="https://" placeholder="連載名・キーワードなどで検索" required="required" value="" autocomplete="off" data-atlas-trackable="search"> <i class="icon-search"></i> </label> </form> <div class="hd-search-tag-box js-hd-search-tags"> <div class="hd-search-tag"> <div class="section-tag-list-box is-hd-search"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0201新型コロナ&i_cid=nbpnxr_header" data-atlas-trackable="# 新型コロナ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 新型コロナ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0241キャッシュレス&i_cid=nbpnxr_header" data-atlas-trackable="# キャッシュレス"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> キャッシュレス</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0261MaaS&i_cid=nbpnxr_header" data-atlas-trackable="# MaaS"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> MaaS</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0251サブスクリプション&i_cid=nbpnxr_header" data-atlas-trackable="# サブスクリプション"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> サブスクリプション</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F02115G&i_cid=nbpnxr_header" data-atlas-trackable="# 5G"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 5G</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=C0182コンビニ・スーパー&i_cid=nbpnxr_header" data-atlas-trackable="# コンビニ・スーパー"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> コンビニ・スーパー</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_header" data-atlas-trackable="# マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> マーケ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0111デザイン&i_cid=nbpnxr_header" data-atlas-trackable="# デザイン"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> デザイン</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0031商品開発&i_cid=nbpnxr_header" data-atlas-trackable="# 商品開発"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 商品開発</span> </a> </li> </ul> </div> <div class="section-more-link-box is-short"> <a href="/atcl/contents/tag/?i_cid=nbpnxr_header" class="section-more-link"> <i class="icon-right-arrow"></i> <span class="section-more-link-text">もっと見る</span> </a> </div> </div> </div> </div> </div> <div class="hd-logo-box"> <a href="/?i_cid=nbpnxr_header" class="hd-logo-link" data-atlas-trackable="logo-nxr"> <img src="/images/2021/common/logoNxr.svg" alt="日経クロストレンド:マーケティングがわかる、消費が見える" class="hd-logo-img"> </a> </div> <div class="hd-col is-right"> <nav class="hd-global-nav"> <ul class="hd-global-nav-items"> <li class="hd-global-nav-item"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="pickupSeries"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-special"></i> <span class="hd-global-nav-text">特集・連載</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/search/?acd_open_flg=1&i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="database"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-data-base"></i> <span class="hd-global-nav-text">データベース</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/seminar/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="seminar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-seminar"></i> <span class="hd-global-nav-text">動画セミナー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/atcl/calendar/future/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="calendar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-calendar"></i> <span class="hd-global-nav-text">未来消費カレンダー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/info/18/00008/?i_cid=nbpnxr_header" class="hd-global-nav-link"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-guide"></i> <span class="hd-global-nav-text">使い方</span> </span> </a> </li> </ul> </nav> </div> </div> </div> </header> </div> <div class="local-navi-wrap"> <div class="l-content local-navi-box"> <div class="local-navi-col is-left"> <ul class="local-navi-link-items"> <li class="local-navi-link-item"> <a href="/atcl/contents/watch/00013/02514/?i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">1週間で学ぶ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">マーケ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=F0281ヒット商品&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">ヒット商品</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0021新ビジネス&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">新ビジネス</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=C0172小売・EC&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">小売・EC</span> </a> </li> </ul> </div> <div class="local-navi-col is-right"> <ul class="local-navi-site-items"> <li class="local-navi-site-item"> <a href="/sp/trendy/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/bpcommon/logo/TRE.svg" alt="日経トレンディ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/design/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_design.svg" alt="日経デザイン" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/ent/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_ent.svg" alt="日経エンタテインメント!" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/mj/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_mj.svg" alt="日経MJ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/college/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_college.svg" alt="日経クロストレンドカレッジ" class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/marketer/2024/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_marketer.svg" alt="マーケター名鑑" class="local-navi-site-img" /></figure> </a> </li> </ul> </div> </div> </div> <div class="ad-contents"> <div class="l-content"> <div class="ad ad-rectangle"> <div id="div-gpt-ad-leaderboard"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-leaderboard'); }); </script> </div></div> </div> </div> <div class="breadcrumb-box "> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">特集</span> </li> </ol> </div> <main class="l-content main-wrap"> <div class="l-parallel"> <div class="l-col-main"> <section class="l-col-section-main"> <div class="page-switching-box"> <ul class="page-switching-items"> <li class="page-switching-item"> <div class="standard-btn-box is-grounding"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_index" class="standard-btn is-full is-large is-sub is-active"> <span class="standard-btn-text">特集</span> </a> </div> </li> <li class="page-switching-item"> <div class="standard-btn-box is-grounding"> <a href="/atcl/contents/series/?i_cid=nbpnxr_index" class="standard-btn is-full is-large is-sub"> <span class="standard-btn-text">連載</span> </a> </div> </li> </ul> </div> </section> <section class="l-col-section-main is-short"> <div class="page-title-box"> <div class="page-title-col is-left"> <h1 class="page-title"> <span class="page-title-text">特集一覧</span> </h1> </div> </div> </section> <section class="l-col-section-main"> <div class="articles-narrowing-box switch-category-box js-switch-category-box"> <div class="articles-narrowing-btn-box"> <ul class="articles-narrowing-btn-items"> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn is-active js-switch-category-btn" data-category="ALL"> <span class="articles-narrowing-btn-text">全て </span> </button> </li> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn js-switch-category-btn" data-category="B0041マーケ"> <span class="articles-narrowing-btn-text">マーケ</span> </button> </li> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn js-switch-category-btn" data-category="F0281ヒット商品"> <span class="articles-narrowing-btn-text">ヒット商品</span> </button> </li> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn js-switch-category-btn" data-category="B0021新ビジネス"> <span class="articles-narrowing-btn-text">新ビジネス</span> </button> </li> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn js-switch-category-btn" data-category="C0172小売・EC"> <span class="articles-narrowing-btn-text">小売・EC</span> </button> </li> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn js-switch-category-btn" data-category="B0101データ分析"> <span class="articles-narrowing-btn-text">データ分析</span> </button> </li> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn js-switch-category-btn" data-category="F0192DX"> <span class="articles-narrowing-btn-text">DX</span> </button> </li> <li class="articles-narrowing-btn-item"> <button type="button" class="articles-narrowing-btn js-switch-category-btn" data-category="F0341テクノロジー"> <span class="articles-narrowing-btn-text">テクノロジー</span> </button> </li> </ul> </div> <div class="articles-narrowing-cnt-box switch-category-cnt js-switch-category-cnt"> <div class="series-list-box show-more-box js-show-more-box" data-show-init="20" data-show="20"> <ul class="series-list-items"> <li class="series-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="B0041マーケ,C0122健康・医療,F0271若者"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01136/?i_cid=nbpnxr_index" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01136/parent.jpg?__scale=w:120,h:160&_sh=0f20bb0fc0" alt="内臓脂肪の落とし方" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/contents/18/01136/?i_cid=nbpnxr_index" class="series-list-title-link"> <span class="series-list-title">内臓脂肪の落とし方</span> <span class="series-list-title-tag">予告</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全4回</li> </ul> </div> </li> <li class="series-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="B0041マーケ,A0161顧客層拡大,C0251サービス一般,A0181組織改革・人材育成,F0271若者,A0171働き方改革"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01131/?i_cid=nbpnxr_index" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01131/parent.jpg?__scale=w:120,h:160&_sh=07803107a0" alt="令和に急増!残念シニアの分岐点" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/contents/18/01131/?i_cid=nbpnxr_index" class="series-list-title-link"> <span class="series-list-title">令和に急増!残念シニアの分岐点</span> <span class="series-list-title-tag">人気</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全3回</li> <li class="series-list-parent-info-item">更新日 2025.02.25</li> </ul> <div class="series-list-child-box"> <ul class="series-list-child-info-items"> <li class="series-list-child-info-item">第1回</li> </ul> <span class="series-list-child-title">熟年離婚リスクが最高潮 言ってはいけない「妻への致命的な一言」</span> <div class="articles-more-link-box"> <a href="/atcl/contents/18/01131/00001/?i_cid=nbpnxr_index" class="articles-more-link"> <i class="icon-right-arrow"></i> <span class="articles-more-link-text">続きを読む</span> </a> </div> </div> </div> </li> <li class="series-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="B0021新ビジネス,F0341テクノロジー,A0071技術革新,F0041AI,F0271若者"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01133/?i_cid=nbpnxr_index" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01133/parent.jpg?__scale=w:120,h:160&_sh=05204b0960" alt="SXSW 2025で見えた次世代ビジネス" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a 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class="series-list-title">データに踊らされない「KPI設計法」</span> <span class="series-list-title-tag">予告</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全6回</li> </ul> </div> </li> <li class="series-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category=""> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01127/?i_cid=nbpnxr_index" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01127/parent.jpg?__scale=w:120,h:160&_sh=0ad08c0ff0" alt="2025年の新主役" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/contents/18/01127/?i_cid=nbpnxr_index" class="series-list-title-link"> <span class="series-list-title">2025年の新主役</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全20回</li> <li class="series-list-parent-info-item">更新日 2025.02.19</li> </ul> <div class="series-list-child-box"> <ul class="series-list-child-info-items"> <li class="series-list-child-info-item">第1回</li> </ul> <span class="series-list-child-title">今田美桜&原菜乃華の朝ドラコンビ他、24年の飛躍期待の女優8人</span> <div class="articles-more-link-box"> <a href="/atcl/contents/18/01127/00001/?i_cid=nbpnxr_index" class="articles-more-link"> <i class="icon-right-arrow"></i> <span class="articles-more-link-text">続きを読む</span> </a> </div> </div> </div> </li> <li class="series-list-item show-more-item js-show-more-item switch-category-item js-switch-category-item" data-category="S0401デザイン経営"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/01128/?i_cid=nbpnxr_index" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/01128/parent.jpg?__scale=w:120,h:160&_sh=05a0760360" 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