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'NOTLOGIN'); googletag.pubads().setTargeting('a1','noseg'); googletag.pubads().setTargeting('NXR_mem', 'std'); dag_adslots.leaderboard = googletag.defineSlot('/54271731/nxr/leaderboard', [[970, 250], [728, 90], [728, 180], [970, 1], [970, 90]], 'div-gpt-ad-leaderboard').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle1 = googletag.defineSlot('/54271731/nxr/rectangle1', [[300, 250], [300, 600]], 'div-gpt-ad-rectangle1').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.rectangle2 = googletag.defineSlot('/54271731/nxr/rectangle2', [[1, 1], [300, 250], [300, 600]], 'div-gpt-ad-rectangle2').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_01 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.notice_02 = googletag.defineSlot('/54271731/nxr/notice', ['fluid'], 'div-gpt-ad-notice_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_01 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_01').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_02 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_02').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_03 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_03').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_04 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_04').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.pickup_05 = googletag.defineSlot('/54271731/nxr/pickup', ['fluid'], 'div-gpt-ad-pickup_05').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); dag_adslots.ydn_pc = googletag.defineSlot('/54271731/nxr/ydn_pc', [[300, 250]], 'div-gpt-ad-ydn_pc').addService(googletag.pubads()).setCollapseEmptyDiv(true,true); firstSlots.push(dag_adslots.leaderboard); firstSlots.push(dag_adslots.rectangle1); firstSlots.push(dag_adslots.notice_01); firstSlots.push(dag_adslots.notice_02); otherSlots.push(dag_adslots.rectangle2); otherSlots.push(dag_adslots.pickup_01); otherSlots.push(dag_adslots.pickup_02); otherSlots.push(dag_adslots.pickup_03); otherSlots.push(dag_adslots.pickup_04); otherSlots.push(dag_adslots.pickup_05); otherSlots.push(dag_adslots.ydn_pc); googletag.pubads().enableSingleRequest(); googletag.pubads().disableInitialLoad(); googletag.enableServices(); // firstSlotsをrefreshさせる var firstRequestSlots = firstSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(firstRequestSlots); // otherSlotsをrefreshさせる setTimeout(function () { var secondRequestSlots = otherSlots.filter(function (slot) { return slot && window.fluxtag.hbAdUnitPaths.indexOf(slot.getAdUnitPath()) === -1; }); googletag.pubads().refresh(secondRequestSlots); }, 300); // Prebidが呼び出せる状態の場合 if ( !!window.pbFlux && !!window.pbFlux.prebidBidder && fluxtag.isFn(window.pbFlux.prebidBidder) ) { pbjs.que.push(function () { window.pbFlux.prebidBidder(); }); } else { // Prebidが呼び出せない場合、すぐにGAMを呼び出す fluxtag.readyBids.prebid = true; fluxtag.launchAdServer(); } }); </script> <link rel="stylesheet" href="/css/2021/pc/all.css?20240731"> </head> <body class="notlogin"> <div class="l-wrapper"> <nav class="globalNavi" data-atlas-trackable="globalNavi"> <div class="globalNaviContainer"> <ul class="globalNaviLeft"> <li class="bpSiteNavi"> <label for="globalNaviStatus">日経BP<i class="icon-down-arrow"></i></label> <input type="checkbox" id="globalNaviStatus"> <label class="mask" for="globalNaviStatus"> <div></div> </label> <ul class="bpSiteList"> <li class="close"> <label class="mask" for="globalNaviStatus"></label> </li> <li><a 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onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </li> <li class="btn"> <a href="/navi/support/subsc.html#regist" class="btnApplication btnFunc -apply" target="_blank" rel="noopener" data-link-param="ru" data-atlas-trackable="regist">お申し込み</a> </li> </ul> </div> </nav> <div class="l-hd-wrapper js-hd-wrap" data-atlas-trackable="header"> <header class="hd-wrap js-hd"> <div class="hd-global-menu-box js-hd-global-menu" data-atlas-trackable="menu_detail"> <div class="global-menu-inner"> <div class="btn-close-box"> <div class="btn-close js-hd-global-menu-close"> <span class="btn-close-border1"></span> <span class="btn-close-border2"></span> </div> </div> <p class="header-global-menu-message">会員になると様々なサービスが利用できます。</p> <div class="burgerMenuHead03"> <a href="/navi/support/subsc.html#regist" data-link-param="ru" class="standard-btn is-cv" data-atlas-trackable="regist">お申し込み</a> <a href="#" class="standard-btn is-login" onclick="return(bpsso.liMov(0))" data-atlas-trackable="login">ログイン</a> </div> <nav class="global-menu-block"> <div class="global-bnr"> <section class="section section-feature-articles"> <div class="section-body"> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spMj_top.png?__scale=w:424,h:147,t:2&_sh=0830b30190" alt="日経MJ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/mj/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/trendy/spTrendy_top.png?__scale=w:424,h:121,t:2&_sh=0a302907f0" alt="日経トレンディ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/trendy/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="121" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/design/spDesign_top.png?__scale=w:424,h:121,t:2&_sh=05d0990240" alt="日経デザイン" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/design/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/spe/ent/spEnt_top.jpg?__scale=w:424,h:147,t:2&_sh=0950d30510" alt="日経エンタテインメント！" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/ent/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2018/henshu/xT_college_hum.jpg?__scale=w:424,h:147,t:2&_sh=01f0f80b80" alt="日経クロストレンド・カレッジ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/college/?i_cid=nbpnxr_hmemu" class="block"></a> </article> <article class="article"> <figure> <img src="/images/2021/common/loading_1_1.gif" width="424" height="147" data-src="https://cdn-xtrend.nikkei.com/images/2021/banner/spTgs_top_2024.png?__scale=w:424,h:147,t:2&_sh=0f80750280" alt="東京ゲームショウ" class="lazyload" /><div class="plate-feature">特設</div> </figure> <a href="/sp/tgs/?i_cid=nbpnxr_hmemu" class="block"></a> </article> </div> </section> </div> <ul class="global-menu-func"> <li><a href="/atcl/contents/new/?i_cid=nbpnxr_hmenu"><i class="icon icon-new-arrival"></i>新着</a></li> <li><a href="/atcl/contents/feature/?i_cid=nbpnxr_hmenu"><i class="icon icon-special"></i>特集</a></li> <li><a href="/atcl/contents/series/?i_cid=nbpnxr_hmenu"><i class="icon icon-articleSeries"></i>連載</a></li> <li><a href="/atcl/contents/ranking/?i_cid=nbpnxr_hmenu"><i class="icon icon-ranking"></i>ランキング</a></li> <li><a href="/sp/?i_cid=nbpnxr_hmenu"><i class="icon 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href="/atcl/viewer/nxr/?i_cid=nbpnxr_hmenu">日経クロストレンドデジタル雑誌</a></li> <li><a href="/atcl/viewer/nd/?i_cid=nbpnxr_hmenu">日経デザインデジタル雑誌</a></li> <li><a href="/atcl/viewer/?i_cid=nbpnxr_hmenu">日経トレンディデジタル雑誌</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="l-content"> <div class="hd-box"> <div class="hd-col is-left"> <div class="hd-btn-box"> <button class="hd-btn js-hd-open"> <span class="hd-btn-cnt"> <i class="icon-menu"></i> <span class="hd-btn-text">メニュー</span> </span> </button> </div> <div class="hd-search-box js-hd-search-box" data-atlas-trackable="search_detail"> <form id="headerSearch" accept-charset="utf-8"> <label class="form-lb is-hd-search"> <input type="search" id="headerKeywordTxt" name="query" class="input-search js-hd-search" autosave="https://" placeholder="連載名・キーワードなどで検索" required="required" value="" autocomplete="off" data-atlas-trackable="search"> <i class="icon-search"></i> </label> </form> <div class="hd-search-tag-box js-hd-search-tags"> <div class="hd-search-tag"> <div class="section-tag-list-box is-hd-search"> <ul class="section-tag-list-items"> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0201新型コロナ&i_cid=nbpnxr_header" data-atlas-trackable="# 新型コロナ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 新型コロナ</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0241キャッシュレス&i_cid=nbpnxr_header" data-atlas-trackable="# キャッシュレス"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> キャッシュレス</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0261MaaS&i_cid=nbpnxr_header" data-atlas-trackable="# MaaS"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> MaaS</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F0251サブスクリプション&i_cid=nbpnxr_header" data-atlas-trackable="# サブスクリプション"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> サブスクリプション</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=F02115G&i_cid=nbpnxr_header" data-atlas-trackable="# 5G"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> 5G</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=C0182コンビニ・スーパー&i_cid=nbpnxr_header" data-atlas-trackable="# コンビニ・スーパー"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> コンビニ・スーパー</span> </a> </li> <li class="section-tag-list-item"> <a class="section-tag-list-link" href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_header" data-atlas-trackable="# マーケ"> <i class="icon-tag-sharp"></i> <span class="section-tag-list-text"> マーケ</span> </a> </li> <li 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href="/atcl/calendar/future/?i_cid=nbpnxr_header" class="hd-global-nav-link" data-atlas-trackable="calendar"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-calendar"></i> <span class="hd-global-nav-text">未来消費カレンダー</span> </span> </a> </li> <li class="hd-global-nav-item"> <a href="/info/18/00008/?i_cid=nbpnxr_header" class="hd-global-nav-link"> <span class="hd-global-nav-cnt"> <i class="hd-global-nav-icon icon-guide"></i> <span class="hd-global-nav-text">使い方</span> </span> </a> </li> </ul> </nav> </div> </div> </div> </header> </div> <div class="local-navi-wrap"> <div class="l-content local-navi-box"> <div class="local-navi-col is-left"> <ul class="local-navi-link-items"> <li class="local-navi-link-item"> <a href="/atcl/contents/watch/00013/02514/?i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">1週間で学ぶ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0041マーケ&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">マーケ</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=F0281ヒット商品&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">ヒット商品</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=B0021新ビジネス&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">新ビジネス</span> </a> </li> <li class="local-navi-link-item"> <a href="/atcl/contents/theme/?nxr_e=C0172小売・EC&i_cid=nbpnxr_navi" class="local-navi-link"> <span class="local-navi-link-text">小売・EC</span> </a> </li> </ul> </div> <div class="local-navi-col is-right"> <ul class="local-navi-site-items"> <li class="local-navi-site-item"> <a href="/sp/trendy/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/bpcommon/logo/TRE.svg" alt="日経トレンディ" class="local-navi-site-img" /></figure> </a> </li> <li 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class="local-navi-site-img" /></figure> </a> </li> <li class="local-navi-site-item"> <a href="/sp/marketer/2024/?i_cid=nbpnxr_navi" class="local-navi-site-link"> <figure class="local-navi-site-img-box"> <img src="/images/2021/common/img_logo_marketer.svg" alt="マーケター名鑑" class="local-navi-site-img" /></figure> </a> </li> </ul> </div> </div> </div> <div class="ad-contents"> <div class="l-content"> <div class="ad ad-rectangle"> <div id="div-gpt-ad-leaderboard"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('div-gpt-ad-leaderboard'); }); </script> </div></div> </div> </div> <div class="breadcrumb-box "> <ol class="breadcrumb-items"> <li class="breadcrumb-item"> <a href="/?i_cid=nbpnxr_breadcrumb" class="breadcrumb-link">日経クロストレンド</a> <i class="icon-right-arrow"></i> </li> <li class="breadcrumb-item"> <span class="breadcrumb-text">特集</span> </li> </ol> </div> <main class="l-content main-wrap"> <div class="l-parallel"> <div class="l-col-main"> <section class="l-col-section-main"> <div class="page-switching-box"> <ul class="page-switching-items"> <li class="page-switching-item"> <div class="standard-btn-box is-grounding"> <a href="/atcl/contents/feature/?i_cid=nbpnxr_index" class="standard-btn is-full is-large is-sub is-active"> <span class="standard-btn-text">特集</span> </a> </div> </li> <li class="page-switching-item"> <div class="standard-btn-box is-grounding"> <a href="/atcl/contents/series/?i_cid=nbpnxr_index" class="standard-btn is-full is-large is-sub"> <span class="standard-btn-text">連載</span> </a> </div> </li> </ul> </div> </section> <section class="l-col-section-main is-short"> <div class="page-title-box"> <div class="page-title-col is-left"> <h1 class="page-title"> <span class="page-title-text">特集一覧</span> </h1> </div> </div> </section> <section class="l-col-section-main"> <div class="articles-narrowing-box switch-category-box js-switch-category-box"> <div class="articles-narrowing-btn-box"> <ul 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data-category="B0041マーケ,B0061営業,B0001経営,A0181組織改革・人材育成,A0171働き方改革"> <figure class="series-list-img-box"> <a href="/atcl/contents/18/00994/?i_cid=nbpnxr_index" class="series-list-link"> <img src="/images/2021/common/loading_1_1.gif" width="120" height="160" data-src="https://cdn-xtrend.nikkei.com/atcl/contents/18/00994/parent.jpg?__scale=w:120,h:160&_sh=0e7050a50a" alt="トップ営業の「マーケティング思考」" class="lazyload series-list-img" /></a> </figure> <div class="series-list-cnt"> <div class="series-list-title-box"> <a href="/atcl/contents/18/00994/?i_cid=nbpnxr_index" class="series-list-title-link"> <span class="series-list-title">トップ営業の「マーケティング思考」</span> </a> </div> <ul class="series-list-parent-info-items"> <li class="series-list-parent-info-item">全5回</li> <li class="series-list-parent-info-item">更新日 2024.05.13</li> </ul> <div class="series-list-child-box"> <ul class="series-list-child-info-items"> <li class="series-list-child-info-item">第1回</li> <li class="series-list-child-info-item 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