The Secret Is to Have a Stupid Idea

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class="col-12"> <article class=""> <section class="post-headline-wrapper " id="post-headline" > <div class="post-meta"> <span class="post-breadcrumbs headline-regular "> <a href="/tech" class=" breadcrumbs-no-spacer" data-track-click="{"product_field":"Tech","element_name":"breadcrumbs","event":"navigation"}" > Tech </a> </span> </div> <h1 class="post-headline ">The Secret To Getting Rich And Changing The World Is To Have A Stupid Idea</h1> </section> <section class="byline-wrapper "> <div class="byline " data-e2e-name="byline" > <div class="byline-content" data-e2e-name="byline-content" > <div class="byline-row"> <div class="byline-author-container"> <div class="byline-author headline-regular"> <span class="" data-e2e-name="Nicholas Carlson" > <a class="byline-link byline-author-name" data-e2e-name="byline-author-name" href="https://www.businessinsider.com/author/nicholas-carlson" >Nicholas Carlson</a></span> </div> <time class="byline-timestamp headline-regular js-date-format" 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<span class="headline-regular button-text"> Read in app </span> </a></section> </section> <div class="col-12"> </div> <div class="inline-backup-paywall desktop" data-component-type="inline-backup-paywall" style="display:none"> <span class="headline-semibold subscription-msg">This story is available exclusively to Business Insider subscribers. <a href="/subscription" class="subscription-link">Become an Insider</a> and start reading now.</span> <span class="headline-regular login-prompt">Have an account? <button class="login-prompt-btn">Log in</button>.</span> </div> <div> <section class="post-content typography " data-track-content="" data-post-type="post" > <div id="piano-inline-content-wrapper" data-piano-inline-content-wrapper data-user-status="anonymous" > <div data-component-type="content-lock" data-load-strategy="exclude"> <div class="content-lock-content"> <div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-1" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-1/tech" data-secvert="" data-tag="startups" data-authors="nicholas-carlson" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-1" data-url="/the-secret-is-to-have-a-stupid-idea-2014-2" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-1/tech","region":"Desktop In Post Ad","tag":"startups","template":"default","dvp_spos":"in-content-1","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-not-lazy="" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><p>You hear it all the time. You'll be out with a friend and the conversation turns to some billionaire and technology company founder who struck it insanely rich building a product that's changed the world.</p> <p>Mark Zuckerberg. Bill Gates. Larry Page. Kevin Systrom. </p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-2" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-2/tech" data-secvert="" data-tag="startups" data-authors="nicholas-carlson" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-2" data-url="/the-secret-is-to-have-a-stupid-idea-2014-2" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-2/tech","region":"Desktop In Post Ad","tag":"startups","template":"default","dvp_spos":"in-content-2","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div> <p>And someone will say, "I want to build a company like that. All I need is a really good idea."</p> <p>But that's not exactly right.</p> <p>Not according to several prominent venture capitalists in Silicon Valley.</p><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper only-desktop"> <div class="ad-label headline-regular only-desktop">Advertisement</div> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-3" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-3/tech" data-secvert="" data-tag="startups" data-authors="nicholas-carlson" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[300,250],"fluid"]},{"browserLimit":[1260,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-3" data-url="/the-secret-is-to-have-a-stupid-idea-2014-2" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-3/tech","region":"Desktop In Post Ad","tag":"startups","template":"default","dvp_spos":"in-content-3","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div> <p>Their view is that actually, you need an idea that sounds really bad. Awful.</p> <p>The trick is: It's not actually so bad. It's brilliant. It's just that most people can't see it. Most everyone, that is, except you.</p> <h3>This is Chris Dixon. He's a partner at Andreessen Horowitz, a venture capital firm that invests in startups. Dixon also sold a company to eBay for $80 million a few years ago.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 800 / 1428)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c34eeab8ea8843396223"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c34eeab8ea8843396223":{"contentType":"image/jpeg","aspectRatioW":1428,"aspectRatioH":800}}" alt="DixonYC01"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>Dixon's theory is that the best startups are good ideas that look like bad ideas.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 833 / 1421)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c34eecad04401e83389e"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c34eecad04401e83389e":{"contentType":"image/jpeg","aspectRatioW":1421,"aspectRatioH":833}}" alt="DixonYC02"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>You might think good ideas that look like good ideas are a better bet. You're wrong. Big companies are already working on those, and they have a lot more money and workers. For example: A smartphone with a better battery is a great idea that looks like one, and Apple and Samsung are on it.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 802 / 1425)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c34e6bb3f70f72c3bf3f"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c34e6bb3f70f72c3bf3f":{"contentType":"image/jpeg","aspectRatioW":1425,"aspectRatioH":802}}" alt="DixonYC04"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>Entrepreneurs and startup investors are in the business of leftovers, says Dixon. They have to pursue the good ideas that, for some reason, others won't.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 809 / 1428)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c34e6da811965ce82bdf"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c34e6da811965ce82bdf":{"contentType":"image/jpeg","aspectRatioW":1428,"aspectRatioH":809}}" alt="DixonYC05"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>Dixon says one classic example is Google. When Google was created, big companies like Yahoo thought of Web search as a loss-leader. They thought of it as a service that annoyingly sent users away from their site.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 1997 / 2663)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303d8186da8112d37054067"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303d8186da8112d37054067":{"contentType":"image/jpeg","aspectRatioW":2663,"aspectRatioH":1997}}" alt="Google"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Justin Sullivan/Getty Images </span> </span> </figure> <h3>A more recent example is Airbnb. It's turned out to be a good idea, but it looked like a bad idea because everyone thought of couch-surfing as a weird thing hipsters did.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 805 / 1425)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c34e69beddc54b75cd79"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c34e69beddc54b75cd79":{"contentType":"image/jpeg","aspectRatioW":1425,"aspectRatioH":805}}" alt="DixonYC06"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>Dixon said he's noticed three characteristics of good ideas that look like bad ideas.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 814 / 1418)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c34fecad04211e8338a0"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c34fecad04211e8338a0":{"contentType":"image/jpeg","aspectRatioW":1418,"aspectRatioH":814}}" alt="DixonYC11"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>One is that powerful people will dismiss good ideas that look bad as "toys." </h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 801 / 1420)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c34fecad043b1e83389e"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c34fecad043b1e83389e":{"contentType":"image/jpeg","aspectRatioW":1420,"aspectRatioH":801}}" alt="DixonYC13"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>For example, telegraph company Western Union could have purchased telephone technology, but it decided not to because it thought phones weren't as good for business as telegraphs. <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 818 / 1436)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c3506da811b355e82bef"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c3506da811b355e82bef":{"contentType":"image/jpeg","aspectRatioW":1436,"aspectRatioH":818}}" alt="DixonYC12"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> </h3> <h3>Another reason people will dismiss a good startup idea as a bad one is that the startup provides a single service that is ordinarily provided as part of a suite of services by an existing, large company.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 795 / 1428)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c35069bedd8b4875cd81"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c35069bedd8b4875cd81":{"contentType":"image/jpeg","aspectRatioW":1428,"aspectRatioH":795}}" alt="DixonYC15"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>For example, The New York Times probably thought it was a bad idea to <em>just</em> bring their classifieds listings online, and not all their content. But Craigslist provides <em>just</em> that service, and it's proven to be a very good idea.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 791 / 1426)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c35269bedd2a4c75cd75"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c35269bedd2a4c75cd75":{"contentType":"image/jpeg","aspectRatioW":1426,"aspectRatioH":791}}" alt="DixonYC17"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>Sometimes, says Dixon, good ideas look like bad ideas because only hobbyists are working on them — not big companies with big R&D divisions. That's how Apple started — with the Homebrew PC club.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 809 / 1426)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c353eab8ea1543396233"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c353eab8ea1543396233":{"contentType":"image/jpeg","aspectRatioW":1426,"aspectRatioH":809}}" alt="DixonYC19"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>Good ideas will also look like bad ideas because they go against social norms.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 807 / 1429)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c3526bb3f70c72c3bf42"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c3526bb3f70c72c3bf42":{"contentType":"image/jpeg","aspectRatioW":1429,"aspectRatioH":807}}" alt="DixonYC20"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>For example, it used to be that when you uploaded a photo to a photo-sharing site, the default was for that photo to be viewable online only to you. The default on Flickr was public, and it got huge. Likewise, people were alarmed by the Facebook News Feed, which they viewed as a stalking tool.</h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 809 / 1435)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303c35369bedd904875cd7c"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303c35369bedd904875cd7c":{"contentType":"image/jpeg","aspectRatioW":1435,"aspectRatioH":809}}" alt="dixonyc21"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> <h3>To wrap it up, Dixon said the best way to come up with a good idea that looks like a bad one is <em>not</em> to follow industry trends and read reports. That's all built on consensus. It's better to come up with ideas by encountering problems and opportunities through direct experience. </h3> <h3> <figure class="figure image-figure-image " data-type="img" data-e2e-name="image-figure-image" data-media-container="image" itemscope="" itemtype="https://schema.org/ImageObject"> <div class="lazy-holder " style="padding-top: calc(100% * 804 / 1429)"> <meta itemprop="contentUrl" content="https://i.insider.com/5303df05ecad044c7681f2c6"> <img class="lazy-image " src="data:image/svg+xml,%3C%3Fxml version='1.0' encoding='UTF-8'%3F%3E%3Csvg xmlns='http://www.w3.org/2000/svg' width='1' height='1'/%3E" data-content-type="image/jpeg" data-srcs="{"https://i.insider.com/5303df05ecad044c7681f2c6":{"contentType":"image/jpeg","aspectRatioW":1429,"aspectRatioH":804}}" alt="dixonyc22"> </div> <span class="image-source-only "> <span class="image-source headline-regular" data-e2e-name="image-source" itemprop="creditText"> Y Combinator/YouTube </span> </span> </figure> </h3> </div> </div> </div> </section> </div> <section class="post-content-more"> <section class="dad-related-posts-component at-post-bottom related-posts" data-component-type="dad-related-posts" data-delay-third-party-scripts="true" data-size="3" data-container-index="" data-included-verticals="tech" data-placement="post-bottom" data-excluded-verticals="bi-video" data-root-margin="250px 0px" data-track-view="{"element_name":"end_of_article_recirc","product_field":"bi_value_unassigned"}" > <div class="content-recommendations-title-container"> <h2 class="content-recommendations-title headline-semibold ignore-typography "> Read next </h2> </div> <div class="dad-related-posts-container content-recommendations-container"></div> </section> <div class="inline-newsletter-signup headline-regular loading insider-today" id="formContainer" data-component-type="inline-newsletter-module" data-event-label="insider_today" data-newsletter-id="1" data-newsletter-title="Insider Today" data-acq-source="techinlinesignup" data-track-view={"product_field":"bi_value_unassigned","element_name":"inline_newsletter"} > <section class="inline-newsletter-content"> <div class="inline-newsletter-insider-today-header"> <div> <div class="inline-newsletter-logo-tag"> <div class="inline-newsletter-logo"> <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 16 / 195)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/BI/US/logos/newsletters/insider-today-logo.png' alt="Insider Today" /> <noscript> <img src="/public/assets/BI/US/logos/newsletters/insider-today-logo.png" /> </noscript> </div> </div> </div> <div class="newsletter-signup-header" id="signUpHeader" > Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. <a href="https://l.businessinsider.com/e/evib?_t=c8e10479a20f45bba5aad6c5f6fbb009&_m=bee0b92dd7f64311b232730abc2d57af&_e=U5JhMPKexkqXQC0IbC5jAv93qEg9l9wpQfDa9HFV0yVMQv3svoC1aboxnptAyVwou2R68cPyvF-aWiSH-hyRWg%3D%3D" target="_blank" class="inline-newsletter-preview-link headline-semibold">Read preview</a> </div> </div> <div class="inline-newsletter-img-wrapper-mobile"> <div class="lazy-holder lazy-holder has-transparency" style="padding-top: calc(100% * 124 / 111)" > <img class="lazy-image has-transparency" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E" data-src='/public/assets/rebrand/newsletter-bull.png' alt="Bull" /> <noscript> <img src="/public/assets/rebrand/newsletter-bull.png" /> </noscript> </div> </div> </div> <div class="js-loader hidden"><svg class="svg-icon " version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" width="50" height="50" viewBox="0 0 50 50" style="enable-background:new 0 0 50 50;" xml:space="preserve"> <path fill="#0a0a0a" d="M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z"> <animateTransform attributeType="xml" attributeName="transform" type="rotate" from="0 25 25" to="360 25 25" dur="0.6s" repeatCount="indefinite"/> </path> </svg></div> <div class="error-request-message headline-regular hidden"></div> <div class="success-container__desktop"> <div class="success-image-container hidden"></div> <div class="success-message-container"> <div class="success-message headline-semibold hidden"> Thanks for signing up! 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