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id="mw-content-subtitle"></div> </div> <div id="bodyContent" class="content"> <div id="mw-content-text" class="mw-body-content"> <script>function mfTempOpenSection(id){var block=document.getElementById("mf-section-"+id);block.className+=" open-block";block.previousSibling.className+=" open-block";}</script> <div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"> <section class="mf-section-0" id="mf-section-0"> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style> <p><b>PopSugar Inc.</b> is an American media and technology company that is the parent to the media property PopSugar (stylized <b>POPSUGAR</b>) and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog.<sup id="cite_ref-Openforum_Interview_2-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-Openforum_Interview-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The company is part of American digital holding company <a href="https://en-m-wikipedia-org.translate.goog/wiki/Vox_Media?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Vox Media">Vox Media</a>.</p> <table class="infobox vcard"> <caption class="infobox-title fn org"> PopSugar </caption> <tbody> <tr> <td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="https://en-m-wikipedia-org.translate.goog/wiki/File:PopSugar_logo.png?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/07/PopSugar_logo.png/220px-PopSugar_logo.png" decoding="async" width="220" height="18" class="mw-file-element" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://upload.wikimedia.org/wikipedia/commons/thumb/0/07/PopSugar_logo.png/330px-PopSugar_logo.png 1.5x,https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://upload.wikimedia.org/wikipedia/commons/thumb/0/07/PopSugar_logo.png/440px-PopSugar_logo.png 2x" data-file-width="600" data-file-height="49"></a></span></td> </tr> <tr> <th scope="row" class="infobox-label">Available in</th> <td class="infobox-data">English</td> </tr> <tr> <th scope="row" class="infobox-label">Founded</th> <td class="infobox-data">2006<span class="noprint">; 19 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2006</span>)</span></td> </tr> <tr> <th scope="row" class="infobox-label">Headquarters</th> <td class="infobox-data adr"> <div style="display:inline;" class="locality"> <a href="https://en-m-wikipedia-org.translate.goog/wiki/San_Francisco?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="San Francisco">San Francisco</a>, <a href="https://en-m-wikipedia-org.translate.goog/wiki/California?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="California">California</a>,<sup id="cite_ref-Bloomberg_Company_Overview_1-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-Bloomberg_Company_Overview-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><br> U.S. </div></td> </tr> <tr> <th scope="row" class="infobox-label">Owner</th> <td class="infobox-data"><a href="https://en-m-wikipedia-org.translate.goog/wiki/Vox_Media?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Vox Media">Vox Media</a></td> </tr> <tr> <th scope="row" class="infobox-label"><a href="https://en-m-wikipedia-org.translate.goog/wiki/Organizational_founder?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Organizational founder">Founder(s)</a></th> <td class="infobox-data">Lisa Sugar <br> Brian Sugar</td> </tr> <tr> <th scope="row" class="infobox-label"><a href="https://en-m-wikipedia-org.translate.goog/wiki/Product_(business)?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Product (business)">Products</a></th> <td class="infobox-data">PopSugar, PopSugar Must Have, Beauty by POPSUGAR</td> </tr> <tr> <th scope="row" class="infobox-label">URL</th> <td class="infobox-data url"><span class="url"><a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://popsugar.com">popsugar<wbr>.com</a></span></td> </tr> <tr> <th scope="row" class="infobox-label">Launched</th> <td class="infobox-data">March 2006<span class="noprint">; 18 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2006-03</span>)</span></td> </tr> </tbody> </table> <div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"> <input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none"> <div class="toctitle" lang="en" dir="ltr"> <h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span> </div> <ul> <li class="toclevel-1 tocsection-1"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#History"><span class="tocnumber">1</span> <span class="toctext">History</span></a></li> <li class="toclevel-1 tocsection-2"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#Operations"><span class="tocnumber">2</span> <span class="toctext">Operations</span></a></li> <li class="toclevel-1 tocsection-3"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#References"><span class="tocnumber">3</span> <span class="toctext">References</span></a></li> <li class="toclevel-1 tocsection-4"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#External_links"><span class="tocnumber">4</span> <span class="toctext">External links</span></a></li> </ul> </div> </section> <div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(1)"> <span class="indicator mf-icon mf-icon-expand mf-icon--small"></span> <h2 id="History">History</h2><span class="mw-editsection"> <a role="button" href="https://en-m-wikipedia-org.translate.goog/w/index.php?title=PopSugar&action=edit&section=1&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Edit section: History" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div> <section class="mf-section-1 collapsible-block" id="mf-section-1"> <p>Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger <a href="https://en-m-wikipedia-org.translate.goog/wiki/Om_Malik?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Om Malik">Om Malik</a> that Lisa turn her celebrity gossip hobby into a company.<sup id="cite_ref-3" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalist <a href="https://en-m-wikipedia-org.translate.goog/wiki/Michael_Moritz?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Michael Moritz">Michael Moritz</a> to the board.<sup id="cite_ref-4" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup></p> <p>In 2007, the company acquired <a href="https://en-m-wikipedia-org.translate.goog/wiki/ShopStyle?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="ShopStyle">ShopStyle</a>, a fashion shopping <a href="https://en-m-wikipedia-org.translate.goog/wiki/Web_search_engine?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" class="mw-redirect" title="Web search engine">search engine</a>,<sup id="cite_ref-Sugar_Publishing_Acquires_Social_Shopping_Site_ShopStyle_5-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-Sugar_Publishing_Acquires_Social_Shopping_Site_ShopStyle-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> followed by acquisitions of Starbrand Media,<sup id="cite_ref-Sugar_Publishing_Acquires_TV_Shopper_Starbrand_Media_6-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-Sugar_Publishing_Acquires_TV_Shopper_Starbrand_Media-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> FreshGuide,<sup id="cite_ref-Sugar_Publishing_Acquires_FreshGuide_7-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-Sugar_Publishing_Acquires_FreshGuide-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> and Circle of Moms in 2012.<sup id="cite_ref-Sugar_Inc._Acquires_Social_Network_And_Community_For_Mothers_Circle_Of_Moms_8-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-Sugar_Inc._Acquires_Social_Network_And_Community_For_Mothers_Circle_Of_Moms-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees.<sup id="cite_ref-PopSugar,_a_Web_Site_for_Women,_Gets_a_Makeover_9-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-PopSugar,_a_Web_Site_for_Women,_Gets_a_Makeover-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> In 2019, American digital holding company <a href="https://en-m-wikipedia-org.translate.goog/wiki/Group_Nine_Media?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Group Nine Media">Group Nine Media</a> acquired PopSugar in an all-stock transaction.<sup id="cite_ref-10" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup></p> </section> <div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(2)"> <span class="indicator mf-icon mf-icon-expand mf-icon--small"></span> <h2 id="Operations">Operations</h2><span class="mw-editsection"> <a role="button" href="https://en-m-wikipedia-org.translate.goog/w/index.php?title=PopSugar&action=edit&section=2&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Edit section: Operations" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div> <section class="mf-section-2 collapsible-block" id="mf-section-2"> <p>PopSugar Inc operates the brands PopSugar and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and <a href="https://en-m-wikipedia-org.translate.goog/wiki/Social_media?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Social media">social media</a>.</p> <p>PopSugar Must Have was a subscription service that sends subscribers a monthly box of items curated by PopSugar editors. It also offered special edition boxes with retailers such as <a href="https://en-m-wikipedia-org.translate.goog/wiki/Council_of_Fashion_Designers_of_America?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Council of Fashion Designers of America">CFDA</a>, <a href="https://en-m-wikipedia-org.translate.goog/wiki/Neiman_Marcus?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Neiman Marcus">Neiman Marcus</a>, and <a href="https://en-m-wikipedia-org.translate.goog/wiki/Target_Corporation?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Target Corporation">Target</a>. Summer 2020 was the final PopSugar Must Have box.</p> <p>Headquartered in <a href="https://en-m-wikipedia-org.translate.goog/wiki/San_Francisco?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="San Francisco">San Francisco</a>, PopSugar is funded by <a href="https://en-m-wikipedia-org.translate.goog/wiki/Sequoia_Capital?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Sequoia Capital">Sequoia Capital</a> and <a href="https://en-m-wikipedia-org.translate.goog/wiki/Institutional_Venture_Partners?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Institutional Venture Partners">Institutional Venture Partners</a>.<sup id="cite_ref-Popsugar_2013_11-0" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-Popsugar_2013-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> The company also has offices in Chicago, London, Los Angeles, and New York.<sup id="cite_ref-12" class="reference"><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup></p> </section> <div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(3)"> <span class="indicator mf-icon mf-icon-expand mf-icon--small"></span> <h2 id="References">References</h2><span class="mw-editsection"> <a role="button" href="https://en-m-wikipedia-org.translate.goog/w/index.php?title=PopSugar&action=edit&section=3&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Edit section: References" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div> <section class="mf-section-3 collapsible-block" id="mf-section-3"> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style> <div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-Bloomberg_Company_Overview-1"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-Bloomberg_Company_Overview_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid%3D29648360">"Company Overview of PopSugar, Inc"</a>. <i>Bloomberg Business</i>. 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Retrieved <span class="nowrap">18 October</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bloomberg+Business&rft.atitle=Company+Overview+of+PopSugar%2C+Inc.&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fresearch%2Fstocks%2Fprivate%2Fsnapshot.asp%3Fprivcapid%3D29648360&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-Openforum_Interview-2"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-Openforum_Interview_2-0">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMorell2013" class="citation web cs1">Morell, Katie (March 13, 2013). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.americanexpress.com/us/small-business/openforum/articles/building-an-empire-brian-lisa-sugar-of-popsugar/">"Lisa and Brian Sugar of PopSugar: From Blog to Multimillion-Dollar Media Giant"</a>. <i>Openforum</i><span class="reference-accessdate">. Retrieved <span class="nowrap">18 October</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Openforum&rft.atitle=Lisa+and+Brian+Sugar+of+PopSugar%3A+From+Blog+to+Multimillion-Dollar+Media+Giant&rft.date=2013-03-13&rft.aulast=Morell&rft.aufirst=Katie&rft_id=https%3A%2F%2Fwww.americanexpress.com%2Fus%2Fsmall-business%2Fopenforum%2Farticles%2Fbuilding-an-empire-brian-lisa-sugar-of-popsugar%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-3">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://digiday.com/media/can-sugar-break-through/">"Can Sugar Break Through?"</a>. <i><a href="https://en-m-wikipedia-org.translate.goog/wiki/Digiday?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Digiday">Digiday</a></i>. July 30, 2012.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Digiday&rft.atitle=Can+Sugar+Break+Through%3F&rft.date=2012-07-30&rft_id=https%3A%2F%2Fdigiday.com%2Fmedia%2Fcan-sugar-break-through%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-4">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFArrington2006" class="citation news cs1"><a href="https://en-m-wikipedia-org.translate.goog/wiki/Michael_Arrington?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Michael Arrington">Arrington, Michael</a> (October 16, 2006). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://techcrunch.com/2006/10/16/sequoia-invests-in-blog-network-team-sugar/">"Sequoia Invests in Blog Network Sugar Publishing"</a>. <i><a href="https://en-m-wikipedia-org.translate.goog/wiki/TechCrunch?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="TechCrunch">TechCrunch</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=TechCrunch&rft.atitle=Sequoia+Invests+in+Blog+Network+Sugar+Publishing&rft.date=2006-10-16&rft.aulast=Arrington&rft.aufirst=Michael&rft_id=https%3A%2F%2Ftechcrunch.com%2F2006%2F10%2F16%2Fsequoia-invests-in-blog-network-team-sugar%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-Sugar_Publishing_Acquires_Social_Shopping_Site_ShopStyle-5"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-Sugar_Publishing_Acquires_Social_Shopping_Site_ShopStyle_5-0">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFOstrow2007" class="citation web cs1">Ostrow, Adam (September 25, 2007). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://mashable.com/2007/09/25/sugar">"Sugar Publishing Acquires Social Shopping Site ShopStyle"</a>. <i><a href="https://en-m-wikipedia-org.translate.goog/wiki/Mashable?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Mashable">Mashable</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Mashable&rft.atitle=Sugar+Publishing+Acquires+Social+Shopping+Site+ShopStyle&rft.date=2007-09-25&rft.aulast=Ostrow&rft.aufirst=Adam&rft_id=http%3A%2F%2Fmashable.com%2F2007%2F09%2F25%2Fsugar&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-Sugar_Publishing_Acquires_TV_Shopper_Starbrand_Media-6"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-Sugar_Publishing_Acquires_TV_Shopper_Starbrand_Media_6-0">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWeisenthal2008" class="citation web cs1">Weisenthal, Joseph (May 21, 2008). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://paidcontent.org/2008/05/21/419-sugar-publishing-acquires-tv-shopper-starbrand-media/">"Sugar Publishing Acquires TV Shopper Starbrand Media"</a>. <i>PaidContent.org</i>. <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://web.archive.org/web/20130623133051/http://paidcontent.org/2008/05/21/419-sugar-publishing-acquires-tv-shopper-starbrand-media/">Archived</a> from the original on June 23, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=PaidContent.org&rft.atitle=Sugar+Publishing+Acquires+TV+Shopper+Starbrand+Media&rft.date=2008-05-21&rft.aulast=Weisenthal&rft.aufirst=Joseph&rft_id=http%3A%2F%2Fpaidcontent.org%2F2008%2F05%2F21%2F419-sugar-publishing-acquires-tv-shopper-starbrand-media%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-Sugar_Publishing_Acquires_FreshGuide-7"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-Sugar_Publishing_Acquires_FreshGuide_7-0">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://www.xconomy.com/san-francisco/2010/06/08/sugar-publishing-acquires-freshguide-for-undisclosed-sum/">"Sugar Publishing Acquires FreshGuide"</a>. <i>xconomy.com</i>. June 8, 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=xconomy.com&rft.atitle=Sugar+Publishing+Acquires+FreshGuide&rft.date=2010-06-08&rft_id=http%3A%2F%2Fwww.xconomy.com%2Fsan-francisco%2F2010%2F06%2F08%2Fsugar-publishing-acquires-freshguide-for-undisclosed-sum%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-Sugar_Inc._Acquires_Social_Network_And_Community_For_Mothers_Circle_Of_Moms-8"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-Sugar_Inc._Acquires_Social_Network_And_Community_For_Mothers_Circle_Of_Moms_8-0">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRao2012" class="citation web cs1">Rao, Leena (February 21, 2012). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://techcrunch.com/2012/02/21/sugar-acquires-social-network-and-community-for-mothers-circle-of-moms/">"Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms"</a>. <i><a href="https://en-m-wikipedia-org.translate.goog/wiki/TechCrunch?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="TechCrunch">TechCrunch</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TechCrunch&rft.atitle=Sugar+Inc.+Acquires+Social+Network+And+Community+For+Mothers+Circle+Of+Moms&rft.date=2012-02-21&rft.aulast=Rao&rft.aufirst=Leena&rft_id=https%3A%2F%2Ftechcrunch.com%2F2012%2F02%2F21%2Fsugar-acquires-social-network-and-community-for-mothers-circle-of-moms%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-PopSugar,_a_Web_Site_for_Women,_Gets_a_Makeover-9"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-PopSugar,_a_Web_Site_for_Women,_Gets_a_Makeover_9-0">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFClaire_Cain_Miller2013" class="citation web cs1">Claire Cain Miller (February 20, 2013). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://bits.blogs.nytimes.com/2013/02/20/popsugar-a-web-site-for-women-gets-a-makeover/">"PopSugar, a Web Site for Women, Gets a Makeover"</a>. <i>bits.blogs.nytimes.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=bits.blogs.nytimes.com&rft.atitle=PopSugar%2C+a+Web+Site+for+Women%2C+Gets+a+Makeover&rft.date=2013-02-20&rft.au=Claire+Cain+Miller&rft_id=http%3A%2F%2Fbits.blogs.nytimes.com%2F2013%2F02%2F20%2Fpopsugar-a-web-site-for-women-gets-a-makeover%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-10">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFTracyLee2019" class="citation news cs1">Tracy, Marc; Lee, Edmund (2019-10-07). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.nytimes.com/2019/10/07/business/popsugar-group-nine-deal.html">"PopSugar Acquired by Group Nine Media in Latest Digital Media Deal"</a>. <i><a href="https://en-m-wikipedia-org.translate.goog/wiki/The_New_York_Times?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="The New York Times">The New York Times</a></i>. <a href="https://en-m-wikipedia-org.translate.goog/wiki/ISSN_(identifier)?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://search.worldcat.org/issn/0362-4331">0362-4331</a><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-10-08</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=PopSugar+Acquired+by+Group+Nine+Media+in+Latest+Digital+Media+Deal&rft.date=2019-10-07&rft.issn=0362-4331&rft.aulast=Tracy&rft.aufirst=Marc&rft.au=Lee%2C+Edmund&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2019%2F10%2F07%2Fbusiness%2Fpopsugar-group-nine-deal.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-Popsugar_2013-11"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-Popsugar_2013_11-0">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLockwood,_Lisa2013" class="citation news cs1">Lockwood, Lisa (1 August 2013). <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=http://www.wwd.com/media-news/fashion-memopad/eileen-carty-promoted-at-popsugar-7073656?src%3Drss/recentstories/20130801">"Eileen Carty Promoted at PopSugar"</a>. <i>WWD</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2 August</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=WWD&rft.atitle=Eileen+Carty+Promoted+at+PopSugar&rft.date=2013-08-01&rft.au=Lockwood%2C+Lisa&rft_id=http%3A%2F%2Fwww.wwd.com%2Fmedia-news%2Ffashion-memopad%2Feileen-carty-promoted-at-popsugar-7073656%3Fsrc%3Drss%2Frecentstories%2F20130801&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="https://en-m-wikipedia-org.translate.goog/wiki/PopSugar?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB#cite_ref-12">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://web.archive.org/web/20160304224312/https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId%3D29648360">"PopSugar, Inc.: Private Company Information"</a>. <i><a href="https://en-m-wikipedia-org.translate.goog/wiki/Businessweek?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" class="mw-redirect" title="Businessweek">Businessweek</a></i>. Archived from <a rel="nofollow" class="external text" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId%3D29648360">the original</a> on March 4, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">27 October</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Businessweek&rft.atitle=PopSugar%2C+Inc.%3A+Private+Company+Information&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fresearch%2Fstocks%2Fprivate%2Fsnapshot.asp%3FprivcapId%3D29648360&rfr_id=info%3Asid%2Fen.wikipedia.org%3APopSugar" class="Z3988"></span></span></li> </ol> </div> </section> <div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(4)"> <span class="indicator mf-icon mf-icon-expand mf-icon--small"></span> <h2 id="External_links">External links</h2><span class="mw-editsection"> <a role="button" href="https://en-m-wikipedia-org.translate.goog/w/index.php?title=PopSugar&action=edit&section=4&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" title="Edit section: External links" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled 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.navbox{display:none!important}}</style> </div>   </section> </div> <noscript> <img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=mobile&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"> </noscript> <div class="printfooter" data-nosnippet=""> Retrieved from "<a dir="ltr" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://en.wikipedia.org/w/index.php?title%3DPopSugar%26oldid%3D1262223475">https://en.wikipedia.org/w/index.php?title=PopSugar&oldid=1262223475</a>" </div> </div> </div> <div class="post-content" id="page-secondary-actions"> </div> </main> <footer class="mw-footer minerva-footer" role="contentinfo"><a class="last-modified-bar" href="https://en-m-wikipedia-org.translate.goog/w/index.php?title=PopSugar&action=history&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <div class="post-content last-modified-bar__content"><span class="minerva-icon minerva-icon-size-medium 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interwiki-id mw-list-item"><a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://id.wikipedia.org/wiki/PopSugar" title="PopSugar – Indonesian" lang="id" hreflang="id" data-title="PopSugar" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li> </ul> </section> </div> <div class="minerva-footer-logo"> <img src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" alt="Wikipedia" width="120" height="18" style="width: 7.5em; height: 1.125em;"> </div> <ul id="footer-info" class="footer-info hlist hlist-separated"> <li id="footer-info-lastmod">This page was last edited on 10 December 2024, at 07:38<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Content is available under <a class="external" rel="nofollow" href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://creativecommons.org/licenses/by-sa/4.0/deed.en">CC 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