Cynch Canada - Build smart, precise TV campaigns with Cynch

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Now offered by Corus Entertainment and Rogers Sports & Media. </p> </div> </div> <div class="row chevron-wrapper"> <div class="col-12 text-center"> <a href="/web/20220527150434/https://www.cynchcanada.com/#what-is-cynch"><svg class="cyn-chevron-down bounce-animate"><use xlink:href="/web/20220527150434im_/https://www.cynchcanada.com/#cyn-chevron-down"></use></svg></a> </div> </div> </div> </div> </section> <section id="what-is-cynch" class="what-is-cynch"> <div class="cover-content d-flex" style="background-image: linear-gradient( rgba(0, 0, 0, 0.3), rgba(0, 0, 0, 0.3) ),url(https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/Section2-final-image-2880-x-1920-scaled.jpg);"> <div class="container-xl align-self-end align-self-xl-center"> <div class="row justify-content-center justify-content-xl-end pt-5 mt-5 pt-xl-0 mt-xl-0"> <div class="col-md-10 col-xl-5 text-right"> <img class="cynch-logo text-align-right" src="https://web.archive.org/web/20220527150434im_/https://www.cynchcanada.com/wp-content/themes/cynch/assets/cynch-logo.png" alt="cynch brand logo"/> </div> </div> <div class="row justify-content-center justify-content-xl-end pb-5 mb-5 pb-xl-0 mb-xl-0"> <div class="col-md-10 col-xl-5"> <p class="wic-description" data-aos="fade-up">Cynch is a self-serve platform that allows you to buy TV campaigns online. Use Cynch to target audience groups, build and book your own campaigns at any time, and track your performance. All in one place. </p> <h2 class="wic-title" data-aos="fade-up">Who can use Cynch?</h2> <p class="wic-description" data-aos="fade-up">Cynch is open to all Canadian agencies and advertisers! Reach out to us to learn how you can get access to the platform.</p> <a href="#contact-us" data-aos="fade-up" class="btn btn-outline-primary" role="button"><span class="in-touch">Get in touch</span> <svg class="cyn-chevron-down"> <use xlink:href="/web/20220527150434im_/https://www.cynchcanada.com/#cyn-chevron-down"></use> </svg> </a> </div> </div> </div> </div> </section> <section id="why-use-cynch" class="accordion"> <div class="container-xl"> <div class="row justify-content-center"> <div class="col-md-10 col-xl-12"> <h2 class="accordion-title">Why use Cynch?</h2> </div> </div> <div id="accordion--why-use-cynch" class="row justify-content-center accordion-wrapper"> <div class="col-md-10 col-xl-5"> <div id="why-use-cynch-heading--1" class="accordion-header"> <button class="btn btn-link " type="button" data-toggle="collapse" data-target="#why-use-cynch-collapse1" aria-expanded="true" aria-controls="why-use-cynch-collapse1"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Take advantage of our data</span> </button> </div> <div id="why-use-cynch-collapse1" class="pt-2 pt-xl-0 justify-content-center collapse show " aria-labelledby="why-use-cynch-heading--1" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/segments-HCLHR7F-scaled.jpg"/> <p class="accordion-description">Reach the people you need. Pick from a library of pre-made audience segments, build your own in the platform, or work with us to make one for you. Have your own data? Bring it. </p> </div> <div class="nav-divider "></div> <div id="why-use-cynch-heading--2" class="accordion-header"> <button class="btn btn-link collapsed" type="button" data-toggle="collapse" data-target="#why-use-cynch-collapse2" aria-expanded="false" aria-controls="why-use-cynch-collapse2"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Make your money work harder</span> </button> </div> <div id="why-use-cynch-collapse2" class="pt-2 pt-xl-0 justify-content-center collapse " aria-labelledby="why-use-cynch-heading--2" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/why-use-cynch-money.jpg"/> <p class="accordion-description">Easily access premium, brand-safe inventory. Build smart campaigns using reach, viewership frequency, total spend, CPM, and more. </p> </div> <div class="nav-divider "></div> <div id="why-use-cynch-heading--3" class="accordion-header"> <button class="btn btn-link collapsed" type="button" data-toggle="collapse" data-target="#why-use-cynch-collapse3" aria-expanded="false" aria-controls="why-use-cynch-collapse3"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Save time in your day</span> </button> </div> <div id="why-use-cynch-collapse3" class="pt-2 pt-xl-0 justify-content-center collapse " aria-labelledby="why-use-cynch-heading--3" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/why-use-cynch-time-1.jpg"/> <p class="accordion-description">Build, review, adjust and book in one place. Our campaign optimization tool keeps your campaign on track. No maintenance required.</p> </div> <div class="nav-divider "></div> <div id="why-use-cynch-heading--4" class="accordion-header"> <button class="btn btn-link collapsed" type="button" data-toggle="collapse" data-target="#why-use-cynch-collapse4" aria-expanded="false" aria-controls="why-use-cynch-collapse4"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Stay informed</span> </button> </div> <div id="why-use-cynch-collapse4" class="pt-2 pt-xl-0 justify-content-center collapse " aria-labelledby="why-use-cynch-heading--4" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/why-use-cynch-step4-A-high-res-sharpen.jpg"/> <p class="accordion-description">Results are updated every week. Login anytime to get the details you need.</p> </div> <div class="nav-divider last-nav-divider"></div> </div> <div class="col-xl-7 d-none d-xl-block"> <div id="why-use-cynch-collapse1" class="pt-xl-3 text-center collapse show" aria-labelledby="why-use-cynch-heading--1" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid " alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/segments-HCLHR7F-scaled.jpg"/> </div> <div id="why-use-cynch-collapse2" class="pt-xl-3 text-center collapse " aria-labelledby="why-use-cynch-heading--2" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid " alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/why-use-cynch-money.jpg"/> </div> <div id="why-use-cynch-collapse3" class="pt-xl-3 text-center collapse " aria-labelledby="why-use-cynch-heading--3" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid " alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/why-use-cynch-time-1.jpg"/> </div> <div id="why-use-cynch-collapse4" class="pt-xl-3 text-center collapse " aria-labelledby="why-use-cynch-heading--4" data-parent="#accordion--why-use-cynch"> <img class="accordion-image img-fluid " alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/why-use-cynch-step4-A-high-res-sharpen.jpg"/> </div> </div> </div> </div> </section> <section id="cynch-power" class="cynch-power-section"> <div class="container-xl"> <div class="row justify-content-center"> <div class="col-md-10 col-xl-7"> <img class="img-fluid" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/map-of-canada-Oct2.jpg" alt="map of Canada"> </div> <div class="col-md-10 col-xl-5"> <h2 data-aos="fade-up">Powerful Canadian Data</h2> <div class="power-item"> <h3 data-aos="fade-up"> Connect with your customers </h3> <p class="power-item-desc" data-aos="fade-up"> Cynch combines data from Environics Analytics with viewership data from hundreds of thousands of Canadian homes. To help you reach the right people, at the right time, in the right shows, with the right message. </p> </div> <div class="power-item"> <h3 data-aos="fade-up"> Environics Analytics </h3> <p class="power-item-desc" data-aos="fade-up"> Environics Analytics delivers privacy-compliant demographic, behavioural and psychographic data, giving you comprehensive insights for your business. </p> <div class="power-item-link" data-aos="fade-up"> <a class="btn btn-outline-primary" href="https://web.archive.org/web/20220527150434/https://prizm.environicsanalytics.com/" target="_blank" rel="noopener noreferrer">See the data in action <svg class="cyn-box-arrow-up-right"><use xlink:href="/web/20220527150434im_/https://www.cynchcanada.com/#cyn-box-arrow-up-right"></use></svg></a> </div> </div> <div class="power-item"> <h3 data-aos="fade-up"> Common Industry Segments </h3> <p class="power-item-desc" data-aos="fade-up"> Cynch allows you to integrate any of the 26 Common Industry Segments shared by Corus Entertainment, Rogers Sports & Media, Bell Media and Quebecor Media. </p> <div class="power-item-link" data-aos="fade-up"> <a class="btn btn-outline-primary" href="https://web.archive.org/web/20220527150434/https://thinktv.ca/research/common-advanced-advertising-segments/" target="_blank" rel="noopener noreferrer">Learn more <svg class="cyn-box-arrow-up-right"><use xlink:href="/web/20220527150434im_/https://www.cynchcanada.com/#cyn-box-arrow-up-right"></use></svg></a> </div> </div> </div> </div> </div> </section> <section id="how-does-cynch-work" class="accordion"> <div class="container-xl"> <div class="row justify-content-center"> <div class="col-md-10 col-xl-12"> <h2 class="accordion-title">How does Cynch work?</h2> </div> </div> <div id="accordion--how-does-cynch-work" class="row justify-content-center accordion-wrapper"> <div class="col-md-10 col-xl-5"> <div id="how-does-cynch-work-heading--1" class="accordion-header"> <button class="btn btn-link " type="button" data-toggle="collapse" data-target="#how-does-cynch-work-collapse1" aria-expanded="true" aria-controls="how-does-cynch-work-collapse1"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Step 1: Enter the basics</span> </button> </div> <div id="how-does-cynch-work-collapse1" class="pt-2 pt-xl-0 justify-content-center collapse show " aria-labelledby="how-does-cynch-work-heading--1" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-1.png"/> <p class="accordion-description">Tell us your flight dates and pick your Numeris demographic.</p> </div> <div class="nav-divider "></div> <div id="how-does-cynch-work-heading--2" class="accordion-header"> <button class="btn btn-link collapsed" type="button" data-toggle="collapse" data-target="#how-does-cynch-work-collapse2" aria-expanded="false" aria-controls="how-does-cynch-work-collapse2"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Step 2: Enter your objectives</span> </button> </div> <div id="how-does-cynch-work-collapse2" class="pt-2 pt-xl-0 justify-content-center collapse " aria-labelledby="how-does-cynch-work-heading--2" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-2.png"/> <p class="accordion-description">Enter your reach, frequency and other campaign targets.</p> </div> <div class="nav-divider "></div> <div id="how-does-cynch-work-heading--3" class="accordion-header"> <button class="btn btn-link collapsed" type="button" data-toggle="collapse" data-target="#how-does-cynch-work-collapse3" aria-expanded="false" aria-controls="how-does-cynch-work-collapse3"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Step 3: Target your potential customers</span> </button> </div> <div id="how-does-cynch-work-collapse3" class="pt-2 pt-xl-0 justify-content-center collapse " aria-labelledby="how-does-cynch-work-heading--3" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/how-does-cynch-work-step-3_Latest.png"/> <p class="accordion-description">Pick a Common Industry Segment, build your own segment, or consult with us and we can upload a custom segment for you.</p> </div> <div class="nav-divider "></div> <div id="how-does-cynch-work-heading--4" class="accordion-header"> <button class="btn btn-link collapsed" type="button" data-toggle="collapse" data-target="#how-does-cynch-work-collapse4" aria-expanded="false" aria-controls="how-does-cynch-work-collapse4"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Step 4: Receive a proposal back</span> </button> </div> <div id="how-does-cynch-work-collapse4" class="pt-2 pt-xl-0 justify-content-center collapse " aria-labelledby="how-does-cynch-work-heading--4" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-4.png"/> <p class="accordion-description">Adjust your proposal as needed. Resubmit as many times as you like.</p> </div> <div class="nav-divider "></div> <div id="how-does-cynch-work-heading--5" class="accordion-header"> <button class="btn btn-link collapsed" type="button" data-toggle="collapse" data-target="#how-does-cynch-work-collapse5" aria-expanded="false" aria-controls="how-does-cynch-work-collapse5"> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="btn-text">Step 5: Book your campaign</span> </button> </div> <div id="how-does-cynch-work-collapse5" class="pt-2 pt-xl-0 justify-content-center collapse " aria-labelledby="how-does-cynch-work-heading--5" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid d-block d-xl-none" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-5.png"/> <p class="accordion-description">We'll keep you informed with weekly results you can track in the dashboard.</p> </div> <div class="nav-divider last-nav-divider"></div> <div class="pt-5"> <a class="btn btn-outline-dark" role="button" target="_self" href="https://web.archive.org/web/20220527150434/https://www.cynchcanada.com/#cynch-video"><span>Watch the video </span> <svg class="cyn-chevron-down"> <use xlink:href="/web/20220527150434im_/https://www.cynchcanada.com/#cyn-chevron-down"></use> </svg> </a> </div> </div> <div class="col-xl-7 d-none d-xl-block"> <div id="how-does-cynch-work-collapse1" class="pt-xl-3 text-center collapse show" aria-labelledby="how-does-cynch-work-heading--1" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-1.png"/> </div> <div id="how-does-cynch-work-collapse2" class="pt-xl-3 text-center collapse " aria-labelledby="how-does-cynch-work-heading--2" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-2.png"/> </div> <div id="how-does-cynch-work-collapse3" class="pt-xl-3 text-center collapse " aria-labelledby="how-does-cynch-work-heading--3" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/10/how-does-cynch-work-step-3_Latest.png"/> </div> <div id="how-does-cynch-work-collapse4" class="pt-xl-3 text-center collapse " aria-labelledby="how-does-cynch-work-heading--4" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-4.png"/> </div> <div id="how-does-cynch-work-collapse5" class="pt-xl-3 text-center collapse " aria-labelledby="how-does-cynch-work-heading--5" data-parent="#accordion--how-does-cynch-work"> <img class="accordion-image img-fluid" alt="" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/09/how-does-cynch-work-step-5.png"/> </div> </div> </div> </div> </section> <section id="cynch-video"> <div class="container-xl cynch-video"> <div class="row justify-content-center title"> <div class="col-md-10 col-xl-12 text-center"> <h2>Watch the video</h2> </div> </div> <div class="row justify-content-center"> <div class="col-md-10 col-xl-12"> <div class="corusPlayer-container corusPlayer-corusPlayer1 jwplayer-container" style="position: relative;"> <div id="corusPlayer1"></div> <div class="adBlockerMessage-container"></div> </div> </div> </div> </div> </section>  <section id="our-networks" class="page-section brand-logos"> <div class="container-xl"> <div class="row justify-content-center"> <div class="col-md-10 col-xl-4"> <h2 class="pb-3">Our networks</h2> <p>The platform has access to live inventory across 19 Corus Entertainment specialty networks and Global National network.<br/> Rogers Sports & Media networks are available now.</p> <nav class="brand-logos-selector pt-3 pb-4"> <div class="nav nav-tabs pb-1 justify-content-start" id="nav-tab" role="tablist"> <a class="btn btn-network corus active" id="nav-home-tab" data-toggle="tab" href="#nav-corus" role="tab" aria-controls="nav-corus" aria-selected="true">Corus</a> <a class="btn btn-network rogers " id="nav-home-tab" data-toggle="tab" href="#nav-rogers" role="tab" aria-controls="nav-rogers" aria-selected="true">Rogers</a> </div> </nav> </div> <div class="col-md-10 col-xl-8"> <div class="tab-content" id="nav-tabContent"> <div class="tab-pane row fade show active" id="nav-corus" role="tabpanel" aria-labelledby="nav-corus-tab"> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="50"><img src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/08/logos_tv_may2019_global-500x250-1-300x150.png" class="brand-image-logo" width="100%"/></div> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="100"><img src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/08/logo_tv_w_sunset-500x250-1-300x150.png" class="brand-image-logo" width="100%"/></div> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="150"><img src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/08/logos_tv_may2019_hgtv1-500x250-1-300x150.png" class="brand-image-logo" width="100%"/></div> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="200"><img src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2022/03/FN_2021_Logo_Chilli_Red-300x300.png" class="brand-image-logo" width="100%"/></div> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="250"><img src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/08/logos_tv_may2019_showcase-500x250-1-300x150.png" class="brand-image-logo" width="100%"/></div> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="300"><img src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2022/03/logo_television_history_colour_rgb_LowRes.png" class="brand-image-logo" width="100%"/></div> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="350"><img src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2020/08/logo_tv_slice_nov2017-500x250-1-300x150.png" class="brand-image-logo" width="100%"/></div> <div class="brand-image col-2" data-aos="zoom-in" data-aos-delay="400"><img 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id="get-certified" class="certificates"> <div class="container-xl"> <div class="row certificates-header justify-content-center"> <div class="col-md-10"> <h2 class="certificates-title pb-3">Cynch is proud to offer a digital credential program!</h2> </div> </div> <div class="row certificates-wrapper justify-content-center"> <div class="col-md-10 col-xl-8 certificates-content"> <p>It鈥檚 a way for us to recognize, celebrate and communicate the work you鈥檝e done to become proficient with Cynch. Each badge is a representation of a level of competency combined with a description of the knowledge and activities required to earn it.</p> </div> <div class="col-md-10 col-xl-12 certificats-itmes"> <div class="row h-100"> <div class="col-12 col-sm-6 col-xl-3"> <div class="certificate text-center h-100"> <img class="img-fluid" alt="Cynch Certified" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2022/02/2048x2048_level-1_certified-1.png"> <h3>Cynch Certified</h3> <p>Earners of this badge have completed the Cynch foundations course. They have the skills and knowledge to create and book media campaigns on the Cynch platform.</p> </div> </div> <div class="col-12 col-sm-6 col-xl-3"> <div class="certificate text-center h-100"> <img class="img-fluid" alt="Cynch Pro" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2022/02/2048x2048_level-2_pro.png"> <h3>Cynch Pro</h3> <p>Earners of this badge have successfully booked five (5) campaigns using the Cynch platform.</p> </div> </div> <div class="col-12 col-sm-6 col-xl-3"> <div class="certificate text-center h-100"> <img class="img-fluid" alt="Cynch Expert" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2022/02/2048x2048_level-3_expert.png"> <h3>Cynch Expert</h3> <p>Earners of this badge have successfully booked ten (10) campaigns using the Cynch platform.</p> </div> </div> <div class="col-12 col-sm-6 col-xl-3"> <div class="certificate text-center h-100"> <img class="img-fluid" alt="Cynch Ambassador" src="https://web.archive.org/web/20220527150434im_/https://assets.cynchcanada.com/wp-content/uploads/2022/02/2048x2048_ambassador.png"> <h3>Cynch Ambassador</h3> <p>Broadcaster badge for individuals who have completed the Cynch foundations education course. 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