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BMF — Afterpay invests in brand marketing to power growth and outlines success of Afterpay Where you Wouldn’t Believe Campaign
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data-v-0a0b44a6> Privacy </a></div></div></div></div> <div id="smooth-wrapper" data-v-78330e81><div id="smooth-content" data-v-78330e81><div class="content" data-v-78330e81><div class="news-post-header content-fade-preloader" data-v-78330e81><h1 data-v-78330e81>Afterpay invests in brand marketing to power growth and outlines success of Afterpay Where you Wouldn’t Believe Campaign</h1> <p class="date" data-v-78330e81>September 8, 2024</p></div> <div class="news-post-media content-fade-preloader" data-v-78330e81><div alt="A man watching a tennis game holding a guinea pig " class="imgix-image" data-v-6ceaed87 data-v-78330e81><div class="image-wrapper" data-v-6ceaed87><img src="https://images.prismic.io/bmfnew/Zt57YRoQrfVKl1XF_afterpay.jpeg?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100" srcset="https://images.prismic.io/bmfnew/Zt57YRoQrfVKl1XF_afterpay.jpeg?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100&dpr=1&q=75, https://images.prismic.io/bmfnew/Zt57YRoQrfVKl1XF_afterpay.jpeg?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100&dpr=2&q=50 2x, https://images.prismic.io/bmfnew/Zt57YRoQrfVKl1XF_afterpay.jpeg?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100&dpr=3&q=35 3x, https://images.prismic.io/bmfnew/Zt57YRoQrfVKl1XF_afterpay.jpeg?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100&dpr=4&q=23 4x, https://images.prismic.io/bmfnew/Zt57YRoQrfVKl1XF_afterpay.jpeg?ixlib=js-3.3.0&auto=format%2C%20compress&w=1100&dpr=5&q=20 5x" sizes="(max-width: 667px) 75vw, (max-width: 1024px) 50vw, (max-width: 1512px) 66vw,(min-width: 2000px) 66vw, 66vw" href="https://images.prismic.io/bmfnew/Zt57YRoQrfVKl1XF_afterpay.jpeg?auto=format,compress" crossorigin="anonymous" class="imgix-image" data-v-6ceaed87></div></div></div> <div class="news-post-content" data-v-78330e81><div data-v-78330e81 data-v-78330e81><p>Afterpay’s International vice-president of marketing Joel Moran spoke to The Australian about the effectiveness of the 'Afterpay where you wouldn’t believe' campaign and revealed how investing in brand marketing can lead to positive ROI. <br></p><p><br>“We wanted to prove that brand advertising can have a positive return on investment, and that’s pretty tricky to do, right?” said Mr Moran. This campaign aimed to demonstrate the impact of brand marketing on the business, while adhering to the company adage “outsmart not outspend”. <br><br></p><p>The campaign has been shortlisted for the prestigious Effies awards, which recognise effectiveness in marketing and advertising.<br><br></p><p><a target="_blank" rel="noopener" href="https://www.theaustralian.com.au/business/growth-agenda/afterpay-invests-in-brand-marketing-to-power-growth/news-story/53eee51b4b7cad3ca1ad34bdeab21093">Read more on the Australian.</a></p></div></div></div> <div data-fetch-key="data-v-2ef05e01:0" class="main-footer-outer" data-v-2ef05e01 data-v-78330e81><div class="main-footer js-footer midnight-on-orange-theme-footer" data-v-2ef05e01><div class="main-footer-inner" data-v-2ef05e01><div class="main-footer-inner-cta" data-v-2ef05e01><div class="main-footer-inner-cta-paragraph" data-v-2ef05e01 data-v-2ef05e01><p>If you're interested in working with us or just want our recommendations for the best Banh 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