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在 Facebook 和 Instagram 上面向客户开展销售 - Shopify

<!DOCTYPE html><html lang="zh-CN"><head><title>在 Facebook 和 Instagram 上面向客户开展销售 - Shopify</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="将您的产品同步到 Facebook 和 Instagram,让您的品牌展示在众多潜在客户面前,并通过广告提高转化率,这一切都可以在 Shopify 后台中轻松完成。"/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="在 Facebook 和 Instagram 上面向客户开展销售"/><meta property="og:description" content="将您的产品同步到 Facebook 和 Instagram,让您的品牌展示在众多潜在客户面前,并通过广告提高转化率,这一切都可以在 Shopify 后台中轻松完成。"/><meta property="og:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/2b65f43cb9d976377d101007a02707fc.jpg"/><meta property="twitter:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/2b65f43cb9d976377d101007a02707fc.jpg"/><meta property="og:url" 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Shopify App Store"><div class="text-base font-medium"><span class="inline-block arrow-animation">查找企业应用<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">拥有您自己的域名<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">域名和托管</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">探索免费业务工具<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">用于业务运营的工具</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-销售" class="font-bold text-t7 inline-block">销售</span></div><ul class="pb-2" aria-labelledby="subNavItem-销售"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS(销售终端)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B(企业对企业)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源:Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源:帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源:图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源:“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&amp;locale=zh-CN&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Ffacebook-instagram&amp;signup_types[]=marketplace_and_social_media_guidance__social_media&amp;signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus 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Object]"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 copy-container flex flex-col pt-3xl sm:col-span-6 my-auto md:py-3xl gap-y-md"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Facebook 和 Instagram</p><h1 class="richtext text-t1">通过 Facebook 和 Instagram 销售渠道,促进业务增长</h1><p class="richtext text-body-lg pt-md">在客户经常光顾的购物平台进行销售和营销。</p></div><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="https://admin.shopify.com/settings/channels?highlight=facebook-ads&amp;ui_locales=zh-Hans" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="hero-install-facebook-instagram-app" data-mode="light" target="">安装 Facebook &amp; Instagram 应用</a></div><p class="richtext text-body-sm pt-sm text-left text-black">还没有 Shopify 商店?<a data-component-name="start-free-trial" href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Ffacebook-instagram&signup_types[]=marketplace_and_social_media_guidance__social_media&signup_types[]=paid_trial_experience">免费试用,试用期结束后前 1 个月只需 $1/月。</a></p></div></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 md:col-start-8 flex flex-col gap-y-xl media-container my-auto sm:col-start-1 sm:col-span-8 md:py-3xl"><picture data-component-name="image"><img alt="Instagram 快拍中一名年轻女性戴着珍珠耳坠和项链,上面有一个耳环的产品标签。界面顶部有一个“查看商店”按钮,显示商家 Cadette Jewelry 在 Instagram 店铺动态中出售的珠宝产品。" class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/0f06f69d46e97422370bb0df5181e5cb.png"/></picture></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-black" data-section-name="" data-component-name="outcomes" data-viewable-component="true" data-mode="light"><div class="container"><div class="grid grid-cols-1 gap-x-gutter gap-y-xl sm:grid-cols-2 lg:grid-cols-3" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><picture data-component-name="image"><img alt="" class="mb-md" src="https://cdn.shopify.com/shopifycloud/brochure/assets/sell-on-tiktok/outcomes/audience-952e8dd6ad2b2abc4aeac9ac13be6999a0a990398d30e8c2ab93835db6193c27.svg"/></picture></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">在客户经常光顾的购物平台进行销售</h2><p class="richtext text-body-base pt-sm">将您的产品展示在众多潜在客户面前,并使他们能够在发现您产品的购物平台中直接结账。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><picture data-component-name="image"><img alt="" class="mb-md" src="https://cdn.shopify.com/shopifycloud/brochure/assets/sell-on-tiktok/outcomes/content-35bd1a698e20d0823279a5ed9e4b6948bee35370d398d8a87d29a60281181824.svg"/></picture></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">通过广告提高转化率</h2><p class="richtext text-body-base pt-sm">通过强大的销售和分析工具来展示您的产品并优化效果,从而提高广告支出回报。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><picture data-component-name="image"><img alt="" class="mb-md" src="https://cdn.shopify.com/shopifycloud/brochure/assets/sell-on-tiktok/outcomes/manage-3e8a565e5860be4bb9d011d812c7f4114955c7eb3388aa9355438eb6e5ca1d5d.svg"/></picture></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">在 Shopify 运营业务</h2><p class="richtext text-body-base pt-sm">同步产品、获取实时更新,并在 Shopify 后台中轻松创建产品标签和购物式帖子。</p></div></div></div></div></div></section><div class="meta-simple-gradient pb-0"><section class="grid grid-cols-full text-section-light-text pt-2xl bg-transparent pb-0 gap-y-8" data-section-name="" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">展销商品,提升转化率</h2><p class="richtext text-body-lg pt-sm">利用强大的商品展销工具,打造吸睛的商品展销方式。</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Instagram 快拍中一名戴着金耳环和珍珠项链的年轻女性。一张产品卡上显示着 Cadette Jewelry 的 Alma 耳环,顶部是一个产品标签。" class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/f1eaefd8f922020472f7b1a37a44bcaa.png"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">打造卓越购物体验</h3><p class="richtext text-body-base pt-sm">使用产品标签和可自定义的产品详情页面,帮助新客户找到并探索产品。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">为新品宣传造势</h3><p class="richtext text-body-base pt-sm">让客户预览限量版新品的详细信息并设置购买提醒,激发他们对产品发布的期待。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">有助于提高转化率</h3><p class="richtext text-body-base pt-sm">通过集成的结账功能,使客户更容易在发现产品的平台中购买您的产品。</p></div></div></div></div></div></div></section><section class="grid grid-cols-full pb-2xl text-section-light-text bg-transparent pt-16 gap-y-8" data-section-name="" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">推动销售并改善广告效果</h2><p class="richtext text-body-lg pt-sm">在 Facebook 和 Instagram 上,利用强大的销售、分析和转化工具,增加销量并提升广告效果。</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">同步产品目录</h3><p class="richtext text-body-base pt-sm">将 Shopify 中的产品直接同步到广告管理工具,轻松创建广告并让更多潜在客户看到购物式内容。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">优化广告效果和衡量效果</h3><p class="richtext text-body-base pt-sm">通过 Conversions API 和设置 Meta 像素代码,帮助改善广告定位、降低每次转化成本、更好地衡量效果并提高广告支出回报。</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h3 class="richtext text-t5">使用 Shop Pay 缩短购买路径</h3><p class="richtext text-body-base pt-sm">使用快速灵活的 Shop Pay 一键结账,缩短客户的购买路径,让客户无需离开 Facebook 或 Instagram 即可完成购买。</p></div></div></div><div data-component-name="button-group" class="md:ml-0" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="https://admin.shopify.com/settings/channels?highlight=facebook-ads&amp;ui_locales=zh-Hans" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="side-by-side-2-install-facebook-instagram" data-mode="light" target="">安装 Facebook &amp; Instagram 应用</a></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="Instagram 快拍中一名戴着金色珍珠耳坠的年轻女性。一个界面显示着付款方式。产品图块上有两对 Cadette Jewelry 的耳环。" class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/21703b4c9346118528f1686d55251d73.png"/></picture></div></div></section><div class="container flex flex-col gap-y-4"><p class="richtext text-t7 text-shade-70">免责声明</p><p class="richtext text-body-base text-shade-60">渠道功能会因区域供货情况而有所不同。</p></div></div><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group" questions="[object Object],[object Object],[object Object],[object Object]"><h2 class="richtext text-t2">常见问题解答</h2></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="faq"><div class="col-span-4 xs:col-span-4 sm:col-span-7 md:col-span-10 lg:col-span-9 xl:col-span-8 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-3 xl:col-start-4 grid gap-y-xl"><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-faq_0-:Rq5n5:" id="header-faq_0-:Rq5n5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">我需要使用 Shopify 才能在 Facebook 和 Instagram 上开展销售吗?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&amp;_h4]:text-t7 [&amp;_h4]:mb-2 [&amp;_h4]:mt-md [&amp;_h5]:mb-2 [&amp;_h5]:mt-md [&amp;_h5]:text-t8 [&amp;_h6]:text-t8 [&amp;_h6]:mb-2 [&amp;_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&amp;&gt;*]:invisible" id="panel-faq_0-:Rq5n5:" role="region" aria-labelledby="header-faq_0-:Rq5n5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">不,您不需要使用 Shopify 也能在 Instagram 和 Facebook 上销售产品。不过,使用 Shopify 的商家能够在 Facebook、Instagram 和 Shopify 之间快速同步自己的库存、客户和销售数据。您可以在 Shopify 后台集中管理您在互联网上的所有销售事宜。</div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-faq_1-:R1a5n5:" id="header-faq_1-:R1a5n5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">我应该如何使用 Shopify 来管理 Facebook 和 Instagram 上的销售?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&amp;_h4]:text-t7 [&amp;_h4]:mb-2 [&amp;_h4]:mt-md [&amp;_h5]:mb-2 [&amp;_h5]:mt-md [&amp;_h5]:text-t8 [&amp;_h6]:text-t8 [&amp;_h6]:mb-2 [&amp;_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&amp;&gt;*]:invisible" id="panel-faq_1-:R1a5n5:" role="region" aria-labelledby="header-faq_1-:R1a5n5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">首先,需要将您的 Shopify 账户与 Facebook 或 Instagram 账户关联起来,以便将产品目录同步到 Facebook 和/或 Instagram。然后,通过使用 Facebook 广告管理工具创建的广告活动找到新客户。当您开始通过广告和社交帖子开展销售后,就可以在 Shopify 中管理订单、收款和退货了。有关在 Instagram 上销售的详细信息,请参阅<a href="/zh/blog/how-to-sell-on-instagram" target="_blank" data-component-name="sell-on-instagram">如何在 Instagram 上开展销售</a>指南。</div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-faq_2-:R1q5n5:" id="header-faq_2-:R1q5n5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">使用 Shopify 在 Facebook 和 Instagram 上开展销售如何收费?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&amp;_h4]:text-t7 [&amp;_h4]:mb-2 [&amp;_h4]:mt-md [&amp;_h5]:mb-2 [&amp;_h5]:mt-md [&amp;_h5]:text-t8 [&amp;_h6]:text-t8 [&amp;_h6]:mb-2 [&amp;_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&amp;&gt;*]:invisible" id="panel-faq_2-:R1q5n5:" role="region" aria-labelledby="header-faq_2-:R1q5n5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">使用 Shopify 在 Facebook 和 Instagram 中上架产品是免费的,这些渠道已经包含在您的 Shopify 套餐中。与您使用 Shopify Payments 或其他支付服务提供商相关的任何费用,都会按照与通过您在线商店进行的销售相同的方式收取。</div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-faq_3-:R2a5n5:" id="header-faq_3-:R2a5n5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">如何管理来自 Facebook 和 Instagram 的订单?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&amp;_h4]:text-t7 [&amp;_h4]:mb-2 [&amp;_h4]:mt-md [&amp;_h5]:mb-2 [&amp;_h5]:mt-md [&amp;_h5]:text-t8 [&amp;_h6]:text-t8 [&amp;_h6]:mb-2 [&amp;_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&amp;&gt;*]:invisible" id="panel-faq_3-:R2a5n5:" role="region" aria-labelledby="header-faq_3-:R2a5n5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">Facebook 和 Instagram 上的订单、退货和退款的管理方式与您网站上的订单管理方式完全相同。您可以在 Shopify 后台中查看这些订单以及其他订单的付款和财务报告。</div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl facebook-instagram-conversion-gradient bg-agave-10" data-section-name="" data-component-name="conversion" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">在 Facebook 和 Instagram 上开展销售</h2></div><div data-component-name="button-group" class="mt-md" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/settings/channels?highlight=facebook-ads&amp;ui_locales=zh-Hans" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="conversion-link" data-mode="light" target="">安装 Facebook &amp; Instagram 应用</a></div><p class="richtext text-body-sm pt-sm text-center text-black"><a data-component-name="free-trial" href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Ffacebook-instagram&signup_types[]=marketplace_and_social_media_guidance__social_media&signup_types[]=paid_trial_experience">还没有 Shopify 商店?</a></p></div></div></div></section></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 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lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/facebook-instagram" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/facebook-instagram" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/facebook-instagram" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/facebook-instagram" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/facebook-instagram" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/facebook-instagram" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/facebook-instagram" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/facebook-instagram" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/facebook-instagram" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/facebook-instagram" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/facebook-instagram" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/facebook-instagram" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/facebook-instagram" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/facebook-instagram" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/facebook-instagram" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/facebook-instagram" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/facebook-instagram" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/facebook-instagram" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/facebook-instagram" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/facebook-instagram" lang="en" 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