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How to Choose CRM Software, Plus the Top 10 Platforms | ActiveCampaign
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clip-rule="evenodd" d="M30 22H20v6h10v-6Zm-10-2a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2v-6a2 2 0 0 0-2-2H20Z" fill="#00002D"></path> <path fill="#00002D" stroke="#00002D" d="M21.5 24.5h7v1h-7z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M28 3H4v6h24V3ZM4 1a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h24a2 2 0 0 0 2-2V3a2 2 0 0 0-2-2H4Z" fill="#00002D"></path> <path fill="#00002D" d="M6 5h11v2H6z"></path> <path fill="#00002D" d="M19 5h7v2h-7z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15v-4h2v4h9v5h-2v-3H8v3H6v-5h9Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/marketing-automation" class="type-h5 text-theme-color" data-card-link >Marketing Automation</a></div> <span class="text-theme-color-secondary">Automate your growth</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#hfktrueeqc-clip0_476_22331)"> <path d="M4 8V5h4v1c0 .364-.097.706-.268 1h-.318l.192.192C7.242 7.682 6.658 8 6 8H4Z" fill="#00002D"></path> <path d="M4 10v11.019a6.619 6.619 0 0 1 2 .155V10H4Z" fill="#00002D"></path> <path d="M7.352 9.766 14.586 17l-5.702 5.701a6.53 6.53 0 0 1 1.259 1.57L16 18.414l6.61 6.61 1.06-1.768L17.415 17l6.953-6.953-1.414-1.414L16 15.586 9.028 8.614a4.007 4.007 0 0 1-1.676 1.152Z" fill="#00002D"></path> <path d="M9.874 7c.082-.32.126-.655.126-1V5h10.666c.056.706.3 1.399.73 2H9.874Z" fill="#00002D"></path> <path d="M24.367 7.219 24.586 7h-.438l-.91-.91a1.991 1.991 0 0 1-.56-1.09H28v4.23a2 2 0 0 1-2-.383v-.433l-.219.22-1.414-1.415Z" fill="#00002D"></path> <path d="M26 11.123v9.916a3.041 3.041 0 0 1 2 .17V11.29a4.017 4.017 0 0 1-2-.167Z" fill="#00002D"></path> <path d="M28 24.072V29h-5.443l1.2-2h.829l-.518-.518 1.06-1.768.872.872v-2.297a1 1 0 0 1 1.614.14l.386.643Z" fill="#00002D"></path> <path d="m21.424 27-1.2 2h-9.398a6.52 6.52 0 0 0 .155-2h10.443Z" fill="#00002D"></path> <path d="M8.652 25.762 7.414 27h1.559a4.552 4.552 0 0 1-.23 2H4v-5.973a4.537 4.537 0 0 1 2 .23v2.329l1.468-1.468c.51.447.918 1.009 1.184 1.644Z" fill="#00002D"></path> <path d="M0 2a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v4a2 2 0 0 1-2 2H2a2 2 0 0 1-2-2V2Z" fill="#00002D"></path> <path d="M25.9 23.43a1 1 0 0 1 1.714 0l4.234 7.055A1 1 0 0 1 30.991 32h-8.468a1 1 0 0 1-.857-1.515l4.233-7.056Z" fill="#00002D"></path> <path d="M0 27.5a4.5 4.5 0 1 1 9 0 4.5 4.5 0 0 1-9 0Z" fill="#004CFF"></path> <path d="M25.91.59a2 2 0 0 1 2.828 0l2.672 2.672a2 2 0 0 1 0 2.828l-2.672 2.672a2 2 0 0 1-2.828 0L23.238 6.09a2 2 0 0 1 0-2.828L25.91.59Z" fill="#004CFF"></path> </g> <defs> <clipPath id="hfktrueeqc-clip0_476_22331"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/omnichannel-marketing" class="type-h5 text-theme-color" data-card-link >Omnichannel Marketing</a></div> <span class="text-theme-color-secondary">Message across all channels</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#fpxrhwmgrp-clip0_4629_41556)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.737 21.5 1.237 33 0 31.762l11.5-11.5 1.237 1.238Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m19.263 21.5 11.5 11.5L32 31.762l-11.5-11.5-1.237 1.238Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.25 2.75v13.265l8.578 8.169a.25.25 0 0 0 .344 0l8.578-8.17V2.75H7.25ZM6.5 1a1 1 0 0 0-1 1v14.336a1 1 0 0 0 .31.724l8.81 8.391a2 2 0 0 0 2.76 0l8.81-8.39a1 1 0 0 0 .31-.725V2a1 1 0 0 0-1-1h-19Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.746 25.548.415 12.65l1.17-1.3 14.331 12.897c.048.043.12.043.168 0l14.33-12.897 1.171 1.3-14.33 12.898a1.875 1.875 0 0 1-2.51 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 12.163c0-.76.616-1.375 1.375-1.375H5.91v1.75H1.75V31.25h28.498V12.538h-4.32v-1.75h4.695c.76 0 1.375.616 1.375 1.375v19.462c0 .76-.616 1.375-1.375 1.375H1.375C.615 33 0 32.384 0 31.625V12.163Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m11.837 6.635 8.326 3.982-3.62 1.312 2.715 3.62-1.584 1.086-2.488-3.756-2.444 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clip-path="url(#tvtkbghmji-clip1_476_23199)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 17.23c2.72 0 4.92-2.2 4.92-4.92 0-2.72-2.2-4.92-4.92-4.92-2.72 0-4.92 2.2-4.92 4.92 0 2.72 2.2 4.92 4.92 4.92Zm-12.28 7.6c.55-3.79 8.33-5.14 12.28-5.14 3.95 0 11.72 1.35 12.28 5.14.04.28-.03.57-.17.82-.82 1.42-4.21 6.36-12.11 6.36-7.9 0-11.29-4.93-12.11-6.36-.14-.25-.21-.53-.17-.82Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 16c0 7.73-6.27 14-14 14S2 23.73 2 16 8.27 2 16 2c2.24 0 4.36.53 6.24 1.46.21-.65.55-1.24.99-1.74C21.06.62 18.6 0 16 0 7.16 0 0 7.16 0 16s7.16 16 16 16 16-7.16 16-16c0-2.6-.62-5.06-1.72-7.23-.5.44-1.09.78-1.74.99.94 1.88 1.46 4 1.46 6.24Z" fill="#00002D"></path> <path d="M27 8a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z" fill="#004CFF"></path> </g> </g> <defs> <clipPath id="tvtkbghmji-clip0_476_23199"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> <clipPath id="tvtkbghmji-clip1_476_23199"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/audience-management" class="type-h5 text-theme-color" data-card-link >Audience Management</a></div> <span class="text-theme-color-secondary">Build smart contact lists</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 2H3a1 1 0 0 0-1 1v26a1 1 0 0 0 1 1h26a1 1 0 0 0 1-1V3a1 1 0 0 0-1-1ZM3 0a3 3 0 0 0-3 3v26a3 3 0 0 0 3 3h26a3 3 0 0 0 3-3V3a3 3 0 0 0-3-3H3Z" fill="#00002D"></path> <path fill="#004CFF" d="M5 18.126h5.428v9.931H5z"></path> <path fill="#004CFF" d="M21.855 20.495h5.428v7.562h-5.428z"></path> <path fill="#004CFF" d="M13.428 10h5.428v18.057h-5.428z"></path> <path fill="#00002D" d="M0 6h32v2H0z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3.242h1.5v1.5H3v-1.5Zm2.5 0H7v1.5H5.5v-1.5Zm4 0H8v1.5h1.5v-1.5Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/analytics-and-reporting" class="type-h5 text-theme-color" data-card-link >Analytics & Reporting</a></div> <span class="text-theme-color-secondary">Validate your impact</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" 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fill-rule="evenodd" d="M8.519 4.197a.75.75 0 0 1 1.046-.175l2.686 1.916-1.916 2.686a.75.75 0 1 1-1.221-.871l1.044-1.465-1.464-1.044a.75.75 0 0 1-.175-1.047Z" clip-rule="evenodd"></path> <path fill="#00002D" fill-rule="evenodd" d="M10.766 7.013a5.305 5.305 0 0 0-5.146 4.019.75.75 0 0 1-1.456-.362 6.805 6.805 0 0 1 6.602-5.157.75.75 0 1 1 0 1.5ZM23.407 27.805a.75.75 0 0 1-1.046.175l-2.686-1.915 1.916-2.686a.75.75 0 1 1 1.221.871l-1.044 1.465 1.464 1.044a.75.75 0 0 1 .175 1.046Z" clip-rule="evenodd"></path> <path fill="#00002D" fill-rule="evenodd" d="M21.16 24.99a5.305 5.305 0 0 0 5.146-4.019.75.75 0 1 1 1.456.362 6.805 6.805 0 0 1-6.602 5.157.75.75 0 0 1 0-1.5Z" clip-rule="evenodd"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/apps" class="type-h5 text-theme-color" data-card-link >Integrations</a></div> <span class="text-theme-color-secondary">Connect your favorite tools</span></div></div></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-4 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">Top Features</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#uzcncmtzjj-clip0_476_23400)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.094 10.836 1.707 21.223.293 19.81 10.68 9.422l1.414 1.414Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m17.907 10.837 4.887 4.871 1.412-1.416-4.887-4.871-1.412 1.416Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.694 14.364.784 2.744 2.12 1.256 15 12.848 27.88 1.257l1.337 1.486-12.911 11.62a1.952 1.952 0 0 1-2.612 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M.021 2.004a2 2 0 0 1 2-2H27.77a2 2 0 0 1 2 2v15.721h-2V2.005H2.02v18.218h13.403v2H2.021a2 2 0 0 1-2-2V2.004Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 30v-7a7 7 0 1 0-7 7h7Zm-7-16a9 9 0 1 0 0 18h9v-9a9 9 0 0 0-9-9Z" fill="#00002D"></path> <path fill="#004CFF" d="M19 20h8v2h-8z"></path> <path fill="#004CFF" d="M19 24h5v2h-5z"></path> </g> <defs> <clipPath id="uzcncmtzjj-clip0_476_23400"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/email-marketing" class="type-h5 text-theme-color" data-card-link >Email Marketing</a></div> <span class="text-theme-color-secondary">Send emails that convert</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 29c7.18 0 13-5.82 13-13S23.18 3 16 3 3 8.82 3 16s5.82 13 13 13Zm0 2c8.284 0 15-6.716 15-15 0-8.284-6.716-15-15-15C7.716 1 1 7.716 1 16c0 8.284 6.716 15 15 15Z" fill="#00002D"></path> <path d="M12.5 10v7.583h2.333V24l4.667-8.167h-2.333L19.5 10h-7Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/dynamic-content" class="type-h5 text-theme-color" data-card-link >Dynamic Content</a></div> <span class="text-theme-color-secondary">Personalize for every customer</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 24.006v-12.7h2v12.7h-2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.043 18.069a2 2 0 0 1 2-2h17.915a2 2 0 0 1 2 2v4.658h-2V18.07H7.043v4.658h-2V18.07Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.043 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23.958 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M26.25 4.983H5.75v4.75h20.5v-4.75Zm-20.5-2a2 2 0 0 0-2 2v4.75a2 2 0 0 0 2 2h20.5a2 2 0 0 0 2-2v-4.75a2 2 0 0 0-2-2H5.75Z" fill="#00002D"></path> <path fill="#004CFF" d="M7.25 6.483h9.625v1.75H7.25z"></path> <path fill="#004CFF" d="M18.625 6.483h6.125v1.75h-6.125z"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/segmentation" class="type-h5 text-theme-color" data-card-link >Segmentation</a></div> <span class="text-theme-color-secondary">Sort and automate contacts</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#qlpiapwhks-clip0_476_22392)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 4.933H19v20h11v-20Zm-13-2v22a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2v-22H17Z" fill="#00002D"></path> <path d="M17.875 2.002c0-.623.504-1.127 1.127-1.127h10.996c.623 0 1.127.504 1.127 1.127v3.123h-13.25V2.002Z" fill="#004CFF" stroke="#004CFF" stroke-width="1.75"></path> <circle cx="21.25" cy="9.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 8.433h5.5v2h-5.5z"></path> <circle cx="21.25" cy="14.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 13.933h5.5v2h-5.5z"></path> <circle cx="21.25" cy="20.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 19.433h5.5v2h-5.5z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13 5H2v25h11V5ZM0 3v27a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V3H0Z" fill="#00002D"></path> <path d="M.875 2.002c0-.623.504-1.127 1.127-1.127h10.996c.623 0 1.127.504 1.127 1.127v3.123H.875V2.002Z" fill="#004CFF" stroke="#004CFF" stroke-width="1.75"></path> <circle cx="4.25" cy="9.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 8.433h5.5v2h-5.5z"></path> <circle cx="4.25" cy="14.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 13.933h5.5v2h-5.5z"></path> <circle cx="4.25" cy="20.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 19.433h5.5v2h-5.5z"></path> <circle cx="4.25" cy="25.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 24.933h5.5v2h-5.5z"></path> </g> <defs> <clipPath id="qlpiapwhks-clip0_476_22392"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/sales-crm" class="type-h5 text-theme-color" data-card-link >CRM</a></div> <span class="text-theme-color-secondary">Track all your opportunities</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#jafurgsbgg-clip0_476_22845)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 9.75H11c-.69 0-1.25.56-1.25 1.25v18c0 .69.56 1.25 1.25 1.25h18c.69 0 1.25-.56 1.25-1.25V11c0-.69-.56-1.25-1.25-1.25ZM11 8a3 3 0 0 0-3 3v18a3 3 0 0 0 3 3h18a3 3 0 0 0 3-3V11a3 3 0 0 0-3-3H11Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 11h1.046v1.046H11V11Zm1.977 0h1.046v1.047h-1.046V11ZM16 11h-1.046v1.047H16V11Z" fill="#00002D"></path> <path fill="#00002D" d="M8 13.133h24v1.75H8z"></path> <path fill="#00002D" d="M12 17.701h16v1.75H12z"></path> <path fill="#00002D" d="M12 21.652h16v1.75H12z"></path> <path fill="#004CFF" d="M12 25.603h8v1.75h-8z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3h1.047v1.047H3V3Zm1.977 0h1.046v1.047H4.977V3.001ZM8 3H6.953v1.047H8V3.001Z" fill="#00002D"></path> <path fill="#00002D" d="M0 5.148h24v1.75H0z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 2.95a3 3 0 0 1 3-3h18a3 3 0 0 1 3 3v5.854h-2V2.95a1 1 0 0 0-1-1H3a1 1 0 0 0-1 1v20a1 1 0 0 0 1 1h5.2v2H3a3 3 0 0 1-3-3v-20Z" fill="#00002D"></path> </g> <defs> <clipPath id="jafurgsbgg-clip0_476_22845"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/landing-pages" class="type-h5 text-theme-color" data-card-link >Landing Pages</a></div> <span class="text-theme-color-secondary">Effortlessly capture leads</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 8V2H6v28h20V8h-6Zm7.82-2a2 2 0 0 1 .18.828V30a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2h15.172a2 2 0 0 1 1.414.586l4.828 4.828A2 2 0 0 1 27.82 6ZM22 2.828 25.172 6H22V2.828Z" fill="#00002D"></path> <path fill="#00002D" d="M8 6h6v2H8z"></path> <path fill="#00002D" d="M8 18h12v2H8z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22 12H10v2h12v-2ZM8 10v6h16v-6H8Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22 24H10v2h12v-2ZM8 22v6h16v-6H8Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/forms" class="type-h5 text-theme-color" data-card-link >Forms</a></div> <span class="text-theme-color-secondary">Gather valuable info</span></div></div></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-4 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">How we Deliver</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#svxvkstpek-clip0_5550_36055)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5 2.983v28h22v-28H5Zm-.5-2a1.5 1.5 0 0 0-1.5 1.5v29a1.5 1.5 0 0 0 1.5 1.5h23a1.5 1.5 0 0 0 1.5-1.5v-29a1.5 1.5 0 0 0-1.5-1.5h-23Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 28.241V5.726h2V28.24h-2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 12.96H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 17.983H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 23.005H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 23.005h-6.605v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 12.96h-6.605v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 17.983h-6.605v-2h6.605v2Z" fill="#00002D"></path> </g> <defs> <clipPath id="svxvkstpek-clip0_5550_36055"> <path fill="#fff" transform="translate(0 .983)" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/compare" class="type-h5 text-theme-color" data-card-link >Compare</a></div> <span class="text-theme-color-secondary">See how we stack up</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#dmjqhgxegt-clip0_476_23557)"> <path fill-rule="evenodd" clip-rule="evenodd" d="m5.987 26.203 5.156-2.895 2.22 3.953a2.957 2.957 0 1 1-5.156 2.895l-2.22-3.953Zm5.632 2.037a.957.957 0 0 1-1.668.937l-1.24-2.21 1.668-.936 1.24 2.21Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.056 2.633a1 1 0 0 1 1.083.485l11.184 19.763a1 1 0 0 1-1.184 1.442l-.694-.23c-1.263-.42-2.531-.843-3.762-1.164-1.462-.382-2.774-.594-3.854-.511-.964.073-2.154.272-3.218.55-1.116.293-1.914.629-2.238.894a1 1 0 0 1-1.504-.28l-3.581-6.329a1 1 0 0 1 .378-1.363c1.702-.963 3.289-2.565 4.287-4.264 1.688-2.873 2.148-6.13 2.32-8.102a1 1 0 0 1 .783-.89Zm.797 4.04c-.36 1.827-1 3.963-2.175 5.966A14.34 14.34 0 0 1 8.5 17.101l2.611 4.614c.604-.276 1.309-.502 1.993-.681a21.192 21.192 0 0 1 3.573-.61c1.414-.109 2.983.17 4.512.57.7.183 1.414.397 2.12.622L14.853 6.673Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23.667 2.346 21.563 6.7l-1.8-.87 2.103-4.354 1.801.87Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m25.996 16.845 4.817.438.18-1.992-4.816-.437-.18 1.991Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m22.882 10.187 4.152-2.35.986 1.74-4.153 2.35-.985-1.74Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.897 20.675a3.037 3.037 0 0 1 1.148-4.14l1.246-.705a3.037 3.037 0 0 1 4.14 1.148l2.828 4.998a3.037 3.037 0 0 1-1.147 4.14l-1.247.705a3.037 3.037 0 0 1-4.139-1.148l-2.829-4.998Zm2.133-2.399a1.037 1.037 0 0 0-.392 1.414l2.829 4.998c.282.499.915.674 1.413.392l1.247-.705c.498-.282.674-.915.391-1.414L6.69 17.963a1.037 1.037 0 0 0-1.413-.392l-1.246.705Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M.549 24.548a3.037 3.037 0 0 1 1.147-4.14l.909-.514a1 1 0 0 1 1.363.378l2.17 3.834a1 1 0 0 1-.379 1.363l-.908.514a3.037 3.037 0 0 1-4.14-1.147l-.162-.288Zm2.132-2.399a1.037 1.037 0 0 0-.392 1.414l.163.288c.282.498.915.674 1.414.391l.038-.021-1.185-2.093-.038.021Z" fill="#00002D"></path> </g> <defs> <clipPath id="dmjqhgxegt-clip0_476_23557"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/release-updates" class="type-h5 text-theme-color" data-card-link >Product Updates</a></div> <span class="text-theme-color-secondary">Get the latest</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#pqxharhvjw-clip0_476_22863)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.5 13a4.5 4.5 0 1 0 0-9 4.5 4.5 0 0 0 0 9Zm-.5 6.525V27h10v-7.475C32 16.177 25.329 15 22 15c-1.084 0-2.522.125-3.97.409 2.185.966 3.97 2.384 3.97 4.116Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.397 18.924c-.38.325-.397.515-.397.601V25h16v-5.475c0-.086-.017-.276-.397-.601-.408-.35-1.08-.71-2.002-1.025C13.767 17.272 11.493 17 10 17c-1.493 0-3.767.272-5.6.9-.922.315-1.596.674-2.003 1.024ZM20 19.525C20 16.177 13.329 15 10 15c-3.329 0-10 1.177-10 4.525V27h20v-7.475Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M10 11a2.5 2.5 0 1 0 0-5 2.5 2.5 0 0 0 0 5Zm0 2a4.5 4.5 0 1 0 0-9 4.5 4.5 0 0 0 0 9Z" fill="#00002D"></path> </g> <defs> <clipPath id="pqxharhvjw-clip0_476_22863"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/customers" class="type-h5 text-theme-color" data-card-link >Customers</a></div> <span class="text-theme-color-secondary">Automation in action</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 8V2H6v28h20V8h-6Zm7.82-2a2 2 0 0 1 .18.828V30a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2h15.172a2 2 0 0 1 1.414.586l4.828 4.828A2 2 0 0 1 27.82 6ZM22 2.828 25.172 6H22V2.828Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 0v14a2 2 0 1 0 4 0V6.5a.5.5 0 0 0-1 0v5h-2v-5a2.5 2.5 0 0 1 5 0V14a4 4 0 0 1-8 0V0h2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23 21H9v2h14v-2Zm-4 4H9v2h10v-2Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/marketing-automation-buyers-guide" class="type-h5 text-theme-color" data-card-link >Buyer's Guide</a></div> <span class="text-theme-color-secondary">Find the right automation platform for you</span></div></div></li></ul></div></div></nav></div></div></div></li><li class="w-full border-t border-theme-border-color-weak xl:border-0 xl:w-auto"><div class="hidden nojs:block"> <a class="nav-link nav-link--primary relative inline-flex items-center justify-center border rounded-full" href="https://www.activecampaign.com/solutions" text="All Solutions"> <span class="pointer-events-none">Solutions</span> <span class="h-xs-sm w-xs-sm" aria-hidden="true"> </span> </a></div><div class="nojs:hidden site-nav__mega-menu" data-site-nav-mega-menu="80"> <button aria-controls="menu-80-panel" aria-expanded="false" aria-label="Show Solutions menu" class="nav-link nav-link--primary relative inline-flex items-center justify-center border rounded-full" data-site-nav-mega-menu-toggle data-text-for-hide="Hide Solutions menu" data-text-for-show="Show Solutions menu" id="menu-80-toggle" type="button" > <span>Solutions</span> <span class="xl:hidden button button--control inline-flex items-center justify-center border rounded-sm ml-auto"> <svg class="h-xs-sm w-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-chevron-down" aria-hidden="true"></use></svg></span> <span class="hidden xl:inline-block w-xs-sm"> <svg class="h-xs-sm w-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-chevron-down" aria-hidden="true"></use></svg></span> </button><div class="pb-lg-xl xl:container xl:absolute xl:top-full xl:left-0 xl:right-0 xl:py-sm-xl" data-color-theme="light" id="menu-80-panel" ><div class="grid grid-cols-12 gap-x-sm-xl gap-y-lg-md"><div class="col-span-12 "><div class="w-fit xl:max-w-[50%]"><div class="nav-link-overview-card select-none" data-card="masked" data-card-size="sm"><div class="flex flex-col gap-4xs-3xs"> <a class="inline-flex items-center gap-sm-md text-theme-link-color" href="https://www.activecampaign.com/solutions" data-card-link> <span class="type-h4"> <span class="xl:hidden">All Solutions</span> <span class="hidden xl:block">Solutions</span> </span> <span class="shrink-0"> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-arrow-right" aria-hidden="true"></use></svg></span> </a> <span class="text-sm">Find the right intelligent marketing automation solution to grow your business</span></div></div></div></div><nav class="col-span-12 grid grid-cols-subgrid gap-y-lg-xl"><div class="col-span-12 lg:col-span-6 flex flex-col gap-md-lg"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">Featured industries</h3><ul class="grid grid-cols-1 md:grid-cols-2 gap-3xs-2xs" role="list"><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 8V2H6v28h20V8h-6Zm7.82-2a2 2 0 0 1 .18.828V30a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2h15.172a2 2 0 0 1 1.414.586l4.828 4.828A2 2 0 0 1 27.82 6ZM22 2.828 25.172 6H22V2.828Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 0v14a2 2 0 1 0 4 0V6.5a.5.5 0 0 0-1 0v5h-2v-5a2.5 2.5 0 0 1 5 0V14a4 4 0 0 1-8 0V0h2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23 21H9v2h14v-2Zm-4 4H9v2h10v-2Z" fill="#00002D"></path> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/agency-partners" class="text-theme-color" data-card-link >Agency & Consulting</a></h3></div><p class="mt-4xs text-xs">Drive client results</p></div></div></li><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 23.085V14H6v9.139c0 .577.256 1.191.82 1.564C7.912 25.426 10.884 27 16 27s8.088-1.574 9.18-2.297A1.86 1.86 0 0 0 26 23.14V14h-2v9.085c-.883.566-3.46 1.915-8 1.915s-7.117-1.35-8-1.915Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m15.18 5.562-12.495 5.62 12.428 6.148a2 2 0 0 0 1.774 0l12.428-6.148-12.495-5.62.82-1.824 12.496 5.62c1.541.693 1.581 2.867.066 3.616l-12.428 6.149a4 4 0 0 1-3.548 0L1.798 12.974c-1.515-.75-1.475-2.923.066-3.617l12.495-5.62a4 4 0 0 1 3.282 0l-.82 1.825a2 2 0 0 0-1.641 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m15.811 10.018.378 1.964L4 14.326V27H2V12.674l13.811-2.656Z" fill="#004CFF"></path> <path d="M5 27H1l2-8 2 8Z" fill="#004CFF"></path> <ellipse cx="16" cy="11" rx="2" ry="1" fill="#00002D"></ellipse> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/education" class="text-theme-color" data-card-link >Online Education</a></h3></div><p class="mt-4xs text-xs">Market and automate learning</p></div></div></li><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1 2.372h4.71c1.065 0 1.994.721 2.26 1.753l.472 1.837h21.593a1.667 1.667 0 0 1 1.559 2.256l-4.376 11.57a2.333 2.333 0 0 1-2.182 1.507H12.532a2.333 2.333 0 0 1-2.241-1.684L6.7 7.226l-.668-2.603a.333.333 0 0 0-.323-.25H1v-2Zm11.186 5.59H8.998l1.352 4.667h2.512l-.676-4.667Zm.966 6.667h-2.223l1.283 4.426c.04.142.171.24.32.24h1.296l-.676-4.666Zm2.697 4.666-.677-4.666h3.29v4.666h-2.614Zm4.613 0h1.932l.882-4.666h-2.814v4.666Zm0-6.666h3.192l.883-4.667h-4.075v4.667Zm-2-4.667h-4.255l.676 4.667h3.579V7.962Zm6.85 6.667-.883 4.666h.607a.333.333 0 0 0 .312-.215l1.683-4.451h-1.72Zm2.476-2H25.69l.882-4.667h2.98l-1.764 4.667Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M1 2.372h4.683c1.08 0 2.024.732 2.293 1.778l.466 1.812H30.01a1.684 1.684 0 0 1 1.575 2.28l-4.358 11.523a2.367 2.367 0 0 1-2.215 1.53H12.557a2.367 2.367 0 0 1-2.274-1.708L6.703 7.226l-.663-2.578a.368.368 0 0 0-.356-.276H1v-2Zm7.998 5.59 3.206 11.068c.046.157.19.265.353.265h12.455c.153 0 .29-.094.344-.237l4.197-11.096H8.998Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m6.881 22.949 3.981-3.413 1.302 1.519-3.332 2.856h18.954v2H7.976c-1.562 0-2.282-1.945-1.095-2.962Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.847 26.983a.322.322 0 1 0 0 .645.322.322 0 0 0 0-.645Zm-2.322.322a2.322 2.322 0 1 1 4.645 0 2.322 2.322 0 0 1-4.645 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.898 26.983a.322.322 0 1 0 0 .645.322.322 0 0 0 0-.645Zm-2.323.322a2.322 2.322 0 1 1 4.645 0 2.322 2.322 0 0 1-4.645 0Z" fill="#00002D"></path> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/ecommerce" class="text-theme-color" data-card-link >Ecommerce & Retail</a></h3></div><p class="mt-4xs text-xs">Sell more online</p></div></div></li><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#tucyqqisse-clip0_6070_47492)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.81372 28.9829V30.9829H6.81372V28.9829H4.81372ZM3.81372 26.9829C3.26144 26.9829 2.81372 27.4306 2.81372 27.9829V31.9829C2.81372 32.5352 3.26144 32.9829 3.81372 32.9829H7.81372C8.36601 32.9829 8.81372 32.5352 8.81372 31.9829V27.9829C8.81372 27.4306 8.36601 26.9829 7.81372 26.9829H3.81372Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.7489 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24.8936V28.0669H4.8291V24.8936Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.50562 8.18652V18.8908H22.9914V8.18652H8.50562ZM7.50562 6.18652C6.95333 6.18652 6.50562 6.63424 6.50562 7.18652V19.8908C6.50562 20.4431 6.95333 20.8908 7.50562 20.8908H23.9914C24.5437 20.8908 24.9914 20.4431 24.9914 19.8908V7.18652C24.9914 6.63424 24.5437 6.18652 23.9914 6.18652H7.50562Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.29199 2.98291L6.99782 6.14198H24.4992L23.2051 2.98291H8.29199ZM7.62099 0.98291C7.21512 0.98291 6.8495 1.22824 6.69563 1.60382L4.58213 6.76289C4.31259 7.42084 4.79647 8.14198 5.50749 8.14198H25.9896C26.7006 8.14198 27.1845 7.42084 26.9149 6.76289L24.8014 1.60382C24.6476 1.22824 24.2819 0.98291 23.8761 0.98291H7.62099Z" fill="#00002D"></path> <mask id="tucyqqisse-path-8-inside-1_6070_47492" fill="white"> <path d="M12.8577 11.1064C12.8577 10.5542 13.3054 10.1064 13.8577 10.1064H17.6393C18.1916 10.1064 18.6393 10.5542 18.6393 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flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 2H3a1 1 0 0 0-1 1v26a1 1 0 0 0 1 1h26a1 1 0 0 0 1-1V3a1 1 0 0 0-1-1ZM3 0a3 3 0 0 0-3 3v26a3 3 0 0 0 3 3h26a3 3 0 0 0 3-3V3a3 3 0 0 0-3-3H3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M31.5 7.5H.5v-2h31v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3h1.5v1.5H3V3Zm2.25 0h1.5v1.5h-1.5V3ZM9 3H7.5v1.5H9V3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m23.797 18.24-4.691-3.518 1.05-1.4 5.625 4.219a.875.875 0 0 1 0 1.4l-5.625 4.218-1.05-1.4 4.691-3.518Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m8.203 18.24 4.691 3.52-1.05 1.4-5.625-4.22a.875.875 0 0 1 0-1.4l5.625-4.218 1.05 1.4-4.691 3.518Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m13.494 25.271 2.77-14.021 1.697.43-2.77 14.02-1.697-.428Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/saas-and-technology" class="type-h5 text-theme-color" data-card-link >SaaS & Technology</a></div> <span class="text-theme-color-secondary">Scale your tech business</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17 16a1 1 0 0 1 1-1h7a4 4 0 0 1 4 4v8a4 4 0 0 1-4 4h-7a1 1 0 0 1-1-1V16Zm2 1v12h6a2 2 0 0 0 2-2v-8a2 2 0 0 0-2-2h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M17 10a1 1 0 0 1 1-1h7a2 2 0 0 1 2 2v4a2 2 0 0 1-2 2h-7a1 1 0 0 1-1-1v-6Zm2 1v4h6v-4h-6Z" fill="#00002D"></path> <path fill="#00002D" d="M19 21h8v4h-8z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 11a4 4 0 0 1 4-4h8a4 4 0 0 1 4 4v16a4 4 0 0 1-4 4H7a4 4 0 0 1-4-4V11Zm4-2a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h8a2 2 0 0 0 2-2V11a2 2 0 0 0-2-2H7Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V3Zm14 0H5v4h12V3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 16h-2v2H8v2h2v2h2v-2h2v-2h-2v-2Z" fill="#004CFF"></path> <path fill="#00002D" d="M15 29h4v2h-4z"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/healthcare" class="type-h5 text-theme-color" data-card-link >Healthcare</a></div> <span class="text-theme-color-secondary">Drive better patient experiences</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M.002 13.483h12v16h-12v-16Zm2 2v12h8v-12h-8Z" fill="#00002D"></path> <path d="M6.002 25.483c.55 0 1-.45 1-1s-.45-1-1-1-1 .45-1 1 .45 1 1 1Z" fill="#004CFF"></path> <path d="M19.502 29.483c-1.04 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1-1h.88c.32 0 .57-.21.65-.56.07-.27.02-.54-.14-.73a.667.667 0 0 0-.51-.25h-7.24c-.49 0-.95-.22-1.27-.62-.34-.42-.47-.95-.36-1.47.25-1.02.53-2.5.44-3.92-.04-.99-.08-1.91-.53-3.04-.34-.85-1.15-1.35-2.02-1.25h-.11c-.07 0-.23.04-.39.09.16 1.16.43 3.52.19 4.85-.25 1.32-.67 1.92-1.3 2.83-.44.65-1.05 1.53-1.9 3.08-.7 1.28-1.95 1.71-2.83 1.84v8.61l.01-.01Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/creators-and-influencers" class="type-h5 text-theme-color" data-card-link >Creators & Influencers</a></div> <span class="text-theme-color-secondary">Grow your audience</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#rkiikolvto-clip0_476_22628)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.493 1.138a1 1 0 0 1 .993-.012l4.5 2.5-.972 1.748L24 3.7V9h-2V2a1 1 0 0 1 .493-.862Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m4.894 5.553 7 14a1 1 0 0 1-1.558 1.194l-9-8 1.328-1.495 5.12 4.55-4.678-9.355 1.788-.894Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M1 19h24v1a12 12 0 0 1-24 0v-1Zm2.05 2a10 10 0 0 0 19.9 0H3.05Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.68 8h16.407L28.75 32.01H17.685l-.328-2.752 1.986-.238.118.99h7.475L28.883 10H16.894l1.015 9.983-1.99.202L14.681 8Z" fill="#00002D"></path> </g> <defs> <clipPath id="rkiikolvto-clip0_476_22628"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/travel-hospitality" class="type-h5 text-theme-color" data-card-link >Travel & Hospitality</a></div> <span class="text-theme-color-secondary">Automate guest experiences</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path d="M15.594 18.436c-.886 0-1.696.455-2.152 1.164a2.564 2.564 0 0 0-2.152-1.165 2.6 2.6 0 0 0-2.608 2.659c.05 2.278 4.76 5.341 4.76 5.341s4.683-3.088 4.76-5.316c0-1.519-1.165-2.683-2.608-2.683Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30.523 18.118a2.2 2.2 0 0 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fill="#0E1C38"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/non-profit" class="type-h5 text-theme-color" data-card-link >Non-Profit</a></div> <span class="text-theme-color-secondary">Build momentum with automation</span></div></div></li><li> <a class="cta-link inline-flex items-center gap-xs text-sm select-none" href="https://www.activecampaign.com/solutions" text="Explore all Industries"> <span>Explore all Industries</span> <span> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-chevron-right" aria-hidden="true"></use></svg></span> </a></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-3 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">ActiveCampaign for</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.235 20.655c-.468.401-.54.683-.54.878v6.45h18.61v-6.45c0-.195-.072-.477-.54-.878-.496-.426-1.292-.845-2.35-1.207-2.105-.72-4.705-1.03-6.415-1.03s-4.31.31-6.416 1.03c-1.057.362-1.853.781-2.349 1.207Zm20.07.878c0-3.785-7.542-5.115-11.305-5.115s-11.304 1.33-11.304 5.115v8.45h22.608v-8.45Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 12.157a3.087 3.087 0 1 0 0-6.174 3.087 3.087 0 0 0 0 6.174Zm0 2a5.087 5.087 0 1 0 0-10.174 5.087 5.087 0 0 0 0 10.174Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/solutions/solopreneurs" class="type-h5 text-theme-color" data-card-link >Solopreneurs</a></div> <span class="text-theme-color-secondary">Grow your ideas</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5 11v17h22V11H5ZM4 9a1 1 0 0 0-1 1v19a1 1 0 0 0 1 1h24a1 1 0 0 0 1-1V10a1 1 0 0 0-1-1H4Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.719 18v10h4.25V18h-4.25Zm-1-2a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h6.25a1 1 0 0 0 1-1V17a1 1 0 0 0-1-1h-6.25Z" fill="#00002D"></path> <rect x="17.031" y="16" width="8.25" height="7" rx="1" fill="#004CFF"></rect> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.908 4 2.617 9h26.766l-2.291-5H4.908Zm-.641-2a1 1 0 0 0-.91.583l-3.208 7A1 1 0 0 0 1.06 11h29.883a1 1 0 0 0 .909-1.417l-3.209-7A1 1 0 0 0 27.733 2H4.267Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/solutions/smb" class="type-h5 text-theme-color" data-card-link >Small & Medium Businesses</a></div> <span class="text-theme-color-secondary">Amplify your productivity</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#mnpjhhwayp-clip0_476_23283)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M27 3H5v27h22V3ZM3 1v31h26V1H3Z" fill="#00002D"></path> <path fill="#004CFF" d="M10 23h5.333v7H10z"></path> <path fill="#004CFF" d="M16.667 23H22v7h-5.333z"></path> <path fill="#00002D" stroke="#00002D" d="M8.5 8.5h3v4h-3z"></path> <path fill="#00002D" stroke="#00002D" d="M14.5 8.5h3v4h-3z"></path> <path fill="#00002D" stroke="#00002D" d="M20.5 8.5h3v4h-3z"></path> <path fill="#00002D" stroke="#00002D" d="M8.5 15.5h3v4h-3z"></path> <path fill="#00002D" stroke="#00002D" d="M14.5 15.5h3v4h-3z"></path> <path fill="#00002D" stroke="#00002D" d="M20.5 15.5h3v4h-3z"></path> <path fill="#00002D" d="M0 30h32v2H0z"></path> </g> <defs> <clipPath id="mnpjhhwayp-clip0_476_23283"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a 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lang="es">Español</a></li></ul></div></div></div></li><li class="utility-item__search hidden md:block"> <a class="nav-link nav-link--primary nav-link--icon-only w-full relative inline-flex items-center justify-center gap-2xs border rounded-full text-nowrap" href="https://www.activecampaign.com/search" aria-label="Search"><span class="icon icon--search"> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-search" aria-hidden="true"></use></svg></span></a></li><li class="w-auto hidden md:block"> <a class="nav-link nav-link--tertiary w-full relative inline-flex items-center justify-center gap-2xs border rounded-full text-nowrap" href="https://www.activecampaign.com/login"><span>Log in</span></a></li><li class="w-auto"> <a class="nav-link nav-link--secondary w-full relative inline-flex items-center justify-center gap-2xs border rounded-full text-nowrap" href="https://www.activecampaign.com/free"><span>Free trial</span></a></li></ul></div> <button aria-controls="site-nav-menu" aria-expanded="false" aria-label="Show navigation menu" class="site-nav__toggle nav-link nav-link--tertiary nav-link--utility relative inline-flex items-center justify-center p-xs-sm border rounded-full xl:hidden" data-site-nav-menu-toggle data-text-for-hide="Hide navigation menu" data-text-for-show="Show navigation menu" type="button" > <span class="hidden md:block xl:hidden">Menu</span> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-menu" aria-hidden="true"></use></svg> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-close" aria-hidden="true"></use></svg></button></div></nav></div></header><main id="site-main" class="focus:outline-none" tabindex="-1" ><article><section class="section py-xl-lg" data-color-theme="midday-pastel"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><nav class="col-span-12" aria-label="breadcrumb"><ol class="flex flex-wrap items-center gap-2xs-xs"><li class="flex items-center gap-2xs-xs text-2xs uppercase"><a href="https://www.activecampaign.com/blog">Blog</a> <span class="text-[6.5px]" aria-hidden="true"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-bullet" aria-hidden="true"></use></svg> </span></li><li class="flex items-center gap-2xs-xs text-2xs uppercase"><span aria-current="true">Crm Software</span></li></ol></nav><div class="col-span-12 lg:col-span-6 flex flex-col gap-md-lg justify-end"><h1 class="type-h1-article text-balance">How to Choose CRM Software — Top 10 CRM Software Platforms</h1><div class="flex flex-wrap items-center gap-2xs-xs text-xs"><div class="flex gap-2xs items-center"><div class="w-md h-md border border-theme-border-color-weak overflow-hidden rounded-full"><div class="relative overflow-hidden pointer-events-none aspect-1/1 rounded-full"><img id="img-1255620-1900848215" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=3c467b4ab1868852fddeae524179d96b" srcset="https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=3c467b4ab1868852fddeae524179d96b 1600w, https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=1440&h=1440&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=f60bcc6494dd7554f18d479288955769 1440w, https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=990&h=990&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=b5116cbf9aa3d5bcc0312864268732be 990w, https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=768&h=768&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=ae6150ddd41aee434dffdba03bd10e5e 768w, https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=512&h=512&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=7157b603d8a1c522fa15f2f49d22fabb 512w, https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=300&h=300&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=e3c01de0d8c6f26d45f3cc686520ce87 300w" width="150" height="150" alt="" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1255620-1900848215" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/ac-glyph.jpg?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731619197&s=3c467b4ab1868852fddeae524179d96b" width="150" height="150" alt="" decoding="sync"></noscript></div></div><div class="flex flex-col gap-4xs-3xs"><a class="text-xs" href="https://www.activecampaign.com/authors/activecampaign">ActiveCampaign</a></div></div> <span class="text-[6.5px]" aria-hidden="true"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-bullet" aria-hidden="true"></use></svg> </span> <span><time datetime="2022-07-28T11:56:10-05:00">July 28, 2022</time> </span></div></div><div class="col-span-12 lg:col-span-6"><div class="relative overflow-hidden pointer-events-none aspect-16/9 rounded-lg"><img id="img-1431150-1211079545" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=3150c716926edb13dc391ad81522c54b" srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=3150c716926edb13dc391ad81522c54b 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=1440&h=810&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=dc8b77d6403cd243181d125f525e1e87 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=990&h=557&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=83e70b5eb29954d7e78802b490c90512 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=768&h=432&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=b97c19cec2c3d904327447b19af82c31 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=512&h=288&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=ad1d6886385638e121eb95fbee508c3c 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=300&h=169&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=7d33e376135d06e1dc4bd4992ce64e5b 300w" width="1999" height="1143" alt="plataforma de crm" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1431150-1211079545" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_crm-software.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732051930&s=3150c716926edb13dc391ad81522c54b" width="1999" height="1143" alt="plataforma de crm" decoding="sync"></noscript></div></div></div></section><section class="section section--post-body py-2xl-3xl" data-color-theme="light"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-xl-2xl"><aside class="col-span-full lg:col-span-3"><div class="lg:sticky lg:top-3xl"><div class="flex flex-col gap-md-lg"><div class="flex flex-col gap-sm lg:gap-2xs-xs"><h3 class="text-2xs leading-tight tracking-wider uppercase">Topics</h3><ul class="flex flex-wrap gap-2xs text-root" role="list"><li> <a class="badge inline-block rounded-full uppercase select-none badge--category py-3xs-2xs px-2xs-xs text-2xs uppercase" href="https://www.activecampaign.com/blog/category/sales">Sales</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs"><h3 class="text-2xs leading-tight tracking-wider uppercase">Contents</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs text-root" role="list"><li> <a class="inline-flex items-center gap-2xs-xs" href="#table-of-contents"> <span class="text-pretty">Table of contents</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#what-is-crm-software"> <span class="text-pretty">What is CRM software?</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#why-you-need-crm-software"> <span class="text-pretty">Why you need CRM software</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#what-to-consider-when-choosing-crm-software"> <span class="text-pretty">What to consider when choosing CRM software</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#top-10-crm-software"> <span class="text-pretty">Top 10 CRM software</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#frequently-asked-questions"> <span class="text-pretty">Frequently asked questions</span> </a></li><li> <a class="inline-flex items-center gap-2xs-xs" href="#a-crm-that-serves-your-whole-company"> <span class="text-pretty">A CRM that serves your whole company</span> </a></li></ul></div></div></div></aside><div class="col-span-full lg:col-span-9 grid grid-cols-12 auto-rows-min gap-x-sm-xl lg:grid-cols-9"><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>CRM software is 1 of the most widely used types of business software, but with so many different features and areas of specialization, trying to understand your options is extremely confusing. Not only that, but because <a href="https://www.activecampaign.com/sales-crm">CRM</a> software often impacts several different teams, the process of choosing and implementing 1 is extra complex.</p><p>Even if you have a good idea of what you want from your CRM software, the sheer number of providers can make your head spin. That’s why we’ve gathered all the most important information on CRM software and the top 10 options for your business.</p><p>This article will cover what CRM software is, why you need it, and what factors to consider when choosing yours. Then we’ll review 10 of the best CRM options available, diving into their features, pricing, strengths, and weaknesses.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="table-of-contents" class="type-h2" tabindex="-1">Table of contents</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><ul><li><a href="#what-crm-software">What is CRM software?</a></li><li><a href="#why-crm-software">Why you need CRM software</a></li><li><a href="#features-crm-software">What to consider when choosing CRM software</a></li><li><a href="#top-crm-software">Top 10 CRM software</a></li><li><a href="#faq-crm-software">Frequently asked questions</a></li></ul></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-is-crm-software" class="type-h2" tabindex="-1">What is CRM software?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>The beginning is the best place to start. So what does CRM stand for? Customer relationship management.</p><p>That alone tells you that CRM software is a tool to help your team document, track, sell to, and serve customers. It’s usually the 1 place where all your lead and customer data is stored and accessible to different teams. Most often, the teams directly interacting with a CRM are sales, marketing, and customer service.</p><p>One of the main functions of <a href="https://www.activecampaign.com/blog/best-customer-experience-management-software">customer relationship management software</a> is to hold all your account records. It allows different people to find the most important information—point of contact, contract details, past communications—about any customer they interact with.</p><p>These records can then be used for vital business functions, like lead tracking and data analysis. Each CRM platform has a unique mix of features and capabilities, including personalization, automation, or support tools.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 57.173107464267%;"><img id="img-1431060-1773243701" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=fe58ee4db75b786ddb3e37428dbb1314" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1889" height="1080" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=fe58ee4db75b786ddb3e37428dbb1314" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=fe58ee4db75b786ddb3e37428dbb1314 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=78ef0ede3a010b9d8200188c2363e214 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=ec98835f0964803f54d8c9ffb35ef833 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=6f9feffda4819209b4156d8160fdd645 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=f36e4b5948e1e1a284e34641b81e1a9d 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=fce725893c7c17ed2a64a5a058d2d6b5 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431060-1773243701" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_What-is-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=fe58ee4db75b786ddb3e37428dbb1314" width="1889" height="1080" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Different components of a CRM</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>CRM software exists to help you create a better <a href="https://www.activecampaign.com/blog/improve-customer-experience">customer experience</a> and, ultimately, close and retain more business.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="why-you-need-crm-software" class="type-h2" tabindex="-1">Why you need CRM software</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>The biggest reason you need a CRM is that it allows your team to work together rather than against each other. A CRM gives a business a place to share account information and learn from it. That’s why <a href="https://business.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/pdfs/state-of-sales_pocketguide_r11_v2.pdf">74%</a> of businesses call sales intelligence tools like this “extremely critical or critical in closing deals.”</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 57.173107464267%;"><img id="img-1431072-2138896871" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=c46f82050522cdb8a09f08e0733620c1" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1889" height="1080" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=c46f82050522cdb8a09f08e0733620c1" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=c46f82050522cdb8a09f08e0733620c1 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=db08ade68604088d9de100ca064f6b52 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=37fdd4acc0d06c0687efab33d0dd6f90 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=d26fff1bfeb23ceef6269f0ff3724f06 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=71bcef43c87dd7d9e8f74d650524d388 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=8fdc3f9b23f9303847fdaf8ee75e71d9 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431072-2138896871" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_With-and-without-a-CRM.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=c46f82050522cdb8a09f08e0733620c1" width="1889" height="1080" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">With and without a CRM</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Without this centralized system, sales might miss out on lead information, marketing could miss out on important data, and customer service could not know enough about a customer to be helpful. Your CRM affects just about every stage of the customer experience. And with <a href="https://www.salesforce.com/blog/customer-experience/">84%</a> of customers saying the experience you provide is just as important as the product, the right CRM software affects your ability to attract, close, and retain business.</p><p>Using the right CRM software can lead to:</p><ul><li>More leads</li><li>Higher customer retention</li><li>Increased revenue</li><li>Better communication</li><li>Cleaner data</li></ul></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-to-consider-when-choosing-crm-software" class="type-h2" tabindex="-1">What to consider when choosing CRM software</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Even if you’re convinced of the need for CRM software, how do you choose from the myriad of options available on the market? Let’s break it down.</p><h3>Key features</h3><p><a href="https://www.activecampaign.com/glossary/contact-management">Contact management</a> is the most basic (and most important) feature of your CRM. Does the software allow you to compile and store information on your existing and potential customers?</p><p>Lead scoring and segmentation are also vital functions of CRM software. Look for a tool that makes scoring and segmenting leads easy and reliable. And if you can automate those processes, all the better.</p><h3>Analytics and reporting</h3><p>Your CRM should be able to pull reports on your contacts as well as the sales process. Look for a platform with both default dashboards and the ability to build custom reports.</p><h3>Ease of use</h3><p>Because it’s used by so many different teams at your company, your CRM software has to be usable for all of them. Is the user experience intuitive? Will each person be able to find the information they need?</p><h3>Integrations</h3><p>Even the most robust customer relationship management software must play well with your other tools. Think about which other platforms you need your CRM to communicate with. And don’t forget to consider the tools you will grow into. Does this CRM fit your long-term technological needs?</p><p>ActiveCampaign, for example, offers <a href="https://www.activecampaign.com/apps/">integrations with over 930+ apps</a>. That number continues to grow and even allows users to support their own third-party integrations.</p><h3>Price</h3><p>There’s no getting around the question of cost. Look for a CRM that offers a plan that makes sense for your needs now and options for future growth.</p><p>Most CRMs offer several plans, including ones that bundle with other services you may need like email marketing and automation. <a href="https://www.activecampaign.com/pricing">Check out ActiveCampaign's pricing here</a>.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="top-10-crm-software" class="type-h2" tabindex="-1">Top 10 CRM software</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Here are our top 10 picks for great CRM software solutions:</p><h3>1. ActiveCampaign</h3><p>ActiveCampaign is a robust CRM and <a href="https://www.activecampaign.com/sales-automation">sales automation</a> platform. With more than 180,000 customers, ranging from one-person shops to enterprise companies, ActiveCampaign has solutions for all types of businesses.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 49.0036900369%;"><img id="img-1430952-90748468" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=b8d1a24590c163d5d0a530653476ac20" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1355" height="664" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=b8d1a24590c163d5d0a530653476ac20" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=b8d1a24590c163d5d0a530653476ac20 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051930&s=e8ed14a95d805b00140b27c0ec5d3c0b 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051930&s=3ad026a78f88a748cc67eefce54d39c9 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051930&s=da3fffa6f54de82687a22317e54cc1e4 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051930&s=36fbfc68c79122bfa9267bac4d4ac1a9 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051930&s=eda7f71349cfbac6eefe3353a2e6e3b6 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1430952-90748468" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-home-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=b8d1a24590c163d5d0a530653476ac20" width="1355" height="664" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">ActiveCampaign home page</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h4><strong>Standout features </strong></h4><p><strong>Centralized hub for sales and marketing: </strong>CRMs are often more attuned to the sales team's needs and require marketers to transfer data to perform basic tasks. ActiveCampaign’s powerful marketing capabilities mean both teams can do their best work.</p><p><strong>Automated sales workflows:</strong> ActiveCampaign doesn’t just passively store your CRM data. Its workflows allow you to automate major time sucks, like lead scoring, segmentation, and nurturing cold leads.</p><p><strong>Vast community and partner network: </strong>With a feature-rich platform, there are always new tips and tricks to learn. ActiveCampaign’s huge community of active users and partners share their knowledge.</p><p><strong>ActiveCampaign pricing </strong></p><p>ActiveCampaign offers 4 plans, with exact pricing depending on the number of contacts you have. Below are the plan prices for 1,000 contacts.</p><ul><li>Lite – $29 per month</li><li>Plus – $49 per month</li><li>Professional – $149 per month</li><li>Enterprise – <a href="https://www.activecampaign.com/pricing/contact/?high_contacts=1">contact sales for pricing</a></li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 58.203125%;"><img id="img-1430955-352407648" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=a37f6747114ae5b4c6720344121a2abc" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1024" height="596" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=a37f6747114ae5b4c6720344121a2abc" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=a37f6747114ae5b4c6720344121a2abc 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051930&s=c465244f7b8f94fa30797fae74c9e92a 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051930&s=f4fade9b0e8abd2f4f00d4d24e5bad5d 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051930&s=60c38edd759f505a3a822e6b1942c3ef 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051930&s=b3b6c48dfd440f5671a802a7ace46c09 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051930&s=00651d734309e4b9d9a898d45908c697 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1430955-352407648" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_ActiveCampaign-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051930&s=a37f6747114ae5b4c6720344121a2abc" width="1024" height="596" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">ActiveCampaign <a href="https://www.activecampaign.com/pricing">pricing page</a></figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h4><strong>Who should use ActiveCampaign?</strong></h4><p>ActiveCampaign has incredible CRM and automation capabilities, but the platform is especially useful for small and medium-sized businesses that want a smart, streamlined CRM. The built-in <a href="https://www.activecampaign.com/feature/marketing-automation">marketing automation tools</a> are a major bonus.</p></div></div><div class="post-block post-block--form col-span-full lg:col-span-9"><div class="flex flex-col gap-y-lg-xl items-center text-center p-lg-xl rounded-lg" data-color-theme="cool" ><div class="flex flex-col items-center gap-2xs-xs"><h2 class="type-h2 max-w-2xl text-balance">Looking For The Best-In-Class CRM?</h2><div class="rich-text text-sm max-w-lg">Look no further. get a 14-day free trial of ActiveCampaign today.</div></div><div class="w-full max-w-xl"><form class="form w-full" data-module="FreeTrialForm" data-module-options='{"errorText":"Please enter a valid email address"}' novalidate><div class="flex flex-col gap-2xs-xs"><div class="form__nested-fields"><div class="form__field"> <label class="sr-only" for="signupEmail">Email address</label><div class="form__input-container"><input type="email" id="signupEmail" class="form__input" name="om_e" placeholder="Email address" required></div></div> <button type="submit" class="button button--primary relative inline-flex items-center justify-center gap-2xs py-xs px-md rounded-full text-sm leading-snug"><span class="button__text">Get started</span></button></div></div><input type="hidden" name="locale" value="en"> <input type="hidden" name="salmon" value='{"version": 6, "status": -1}'></form></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h3>2. Zendesk</h3><p>While Zendesk is best known as a customer service platform, Zendesk Sell is their CRM solution. They prioritize boosting productivity among teams and giving users a holistic view of the sales pipeline.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 54.281225451689%;"><img id="img-1431078-1017539581" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=e7915963c58819dbe59e354ed9236d86" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1273" height="691" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=e7915963c58819dbe59e354ed9236d86" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=e7915963c58819dbe59e354ed9236d86 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=cfd3fb647150e954969031ab86d37347 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=d07772efc9d468a82e898d3ed52fe03a 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=8358e9286c0fc572f12706a941938cea 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=981ea18dc682c9733da3cbb54ee46997 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=f28886bb15ee3d70590ae42de17d4c20 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431078-1017539581" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=e7915963c58819dbe59e354ed9236d86" width="1273" height="691" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Zendesk Sell product page (<a href="https://www.zendesk.com/sell/">Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features </strong></p><p><strong>Pipeline analysis: </strong>Zendesk users can access a pipeline development report and add sales forecasting data to their deals.</p><p><strong>Task player:</strong> To make routine sales tasks more efficient, the Task Player feature allows users to sort through tasks (like phone calls, emails, etc.) and complete them 1 by one, displaying important details about a task as you work on it.</p><p><strong>Enrichment and prospecting:</strong> Zendesk Sell has a tool called Reach that businesses can use to either search for new prospects or gather new data (enrich) existing leads.</p><h4><strong>Zendesk pricing </strong></h4><p>Zendesk offers 5 plans, 2 of which are for enterprises. The plans are billed by the number of users (which they call agents), so exact pricing depends on the size of your team.</p><ul><li>Suite team – $49 per user/month</li><li>Suite growth – $79 per user/month</li><li>Suite professional – $99 per user/month</li><li>Suite enterprise – $150 per user/month</li><li>Tailored enterprise plan - contact sales</li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 56.55737704918%;"><img id="img-1431075-580739138" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=f9b8d0da614e2c2c0028c9cd4a0df0cd" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1342" height="759" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=f9b8d0da614e2c2c0028c9cd4a0df0cd" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=f9b8d0da614e2c2c0028c9cd4a0df0cd 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=363a16c904df33a91cb70775633349c1 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=8d5e2319ef5b2d42823adc52819201b1 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=9ee3650d322e57ae837cdc64655bdbc7 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=42363f690ff3d5eaf9901811d40909c2 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=b78f4ce638f15f3e1a198748f51789b0 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431075-580739138" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Zendesk-Sell-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=f9b8d0da614e2c2c0028c9cd4a0df0cd" width="1342" height="759" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Pricing page for Zendesk Sell (<a href="https://www.zendesk.com/pricing/#everyone">Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Who should use Zendesk? </strong></p><p>Zendesk Sell is a nice addition if you’re already using Zendesk for customer service. The CRM platform is best suited for small and medium-sized businesses that want a holistic understanding of their sales pipeline and process.</p><h3>3. Salesforce</h3><p>Salesforce is a giant in the software-as-a-service industry. Enterprise businesses love how customizable it is, even though the platform's complexity means managing it becomes a significant task.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 53.169734151329%;"><img id="img-1431012-664497923" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=3929640935ec5f28f9b118f13184ef90" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1467" height="780" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=3929640935ec5f28f9b118f13184ef90" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=3929640935ec5f28f9b118f13184ef90 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=784e85a8e09511c199c01c1e4a67739f 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=a1f5cfe7296c843071799ca2f1c31d3a 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=563930d6d8c7b249ecbde13bb1d4e989 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=ef154e2fa496932c02ca658770f330db 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=1842bcaef14cd17a783e48f4a0845eb8 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431012-664497923" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=3929640935ec5f28f9b118f13184ef90" width="1467" height="780" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Product page for Salesforce CRM (<a href="https://www.salesforce.com/products/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features</strong></p><p><strong>Lead and opportunity management: </strong>Large sales teams can differentiate between leads, opportunities, and customer records.</p><p><strong>Artificial intelligence:</strong> Salesforce uses artificial intelligence to enhance analytics and offer insights on your pipeline, deals, and more.</p><p><strong>Plenty of add-ons:</strong> Besides their basic CRM, Salesforce has a wide range of other products, such as customer service and personalization.</p><h4><strong>Salesforce pricing</strong></h4><p>Salesforce has several different tools and products, but its sales CRM offers 4 plans, each billed by the number of users.</p><ul><li>Essentials - $25 per user/month</li><li>Professional - $75 per user/month</li><li>Enterprise - $150 per user/month</li><li>Unlimited - $300 per user/month</li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 54.833948339483%;"><img id="img-1431009-221628914" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=84ad8eb143629fff90e82b798a7c2b94" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1355" height="743" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=84ad8eb143629fff90e82b798a7c2b94" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=84ad8eb143629fff90e82b798a7c2b94 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=dd77f161df8a805b90bc7e4d6cc78fff 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=e968540c243ff52c3a59d24559c18e73 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=f1acd150402dda8ed350892c253a30cf 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=e7caac575036871e75509e2c8aea19cf 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=82be85835a36a242b83896dbdca194c9 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431009-221628914" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Salesforce-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=84ad8eb143629fff90e82b798a7c2b94" width="1355" height="743" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Pricing page for Salesforce CRM (<a href="https://www.salesforce.com/editions-pricing/sales-cloud/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h4><strong>Who should use Salesforce?</strong></h4><p>Salesforce is powerful, but its cost and complexity mean it’s best suited to mid-market and enterprise businesses. It can bring clarity and helpful insights to teams working with massive datasets.</p><h3>4. Oracle Netsuite</h3><p>Netsuite is a CRM software by Oracle, 1 of the largest software companies in the world. Because the tool is designed for various business purposes (accounting, orders, etc.), it is sometimes referred to as an enterprise resource planning (ERP) tool.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 54.689754689755%;"><img id="img-1430994-216304094" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=7e9a39c590d8f64c621a1d800b287f77" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1386" height="758" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=7e9a39c590d8f64c621a1d800b287f77" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=7e9a39c590d8f64c621a1d800b287f77 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=975b7bb6b51f5ec8999b301f998d37cd 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=4ffce406768938f770b2b311c8cd3dd8 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=ab6783b1ff3073996c3e9b707aefc606 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=9f2b7ac53f3e9b470e04035007a20945 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=182b4d5d17cf518d2eaae4ed993c583c 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1430994-216304094" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Oracle-Netsuite-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=7e9a39c590d8f64c621a1d800b287f77" width="1386" height="758" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Product page for Netsuite on the Oracle website (<a href="https://www.netsuite.com/portal/home.shtml">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features</strong></p><p><strong>Configure, price, and quote: </strong>Netsuite CPQ (configure, price, and quote) is a tool that allows sales teams to generate quotes and other billing materials for complex products.</p><p><strong>Central customer database:</strong> Because it’s designed for a wide range of business functions, the account records in Netsuite allow even more teams to access a single source of truth.</p><p><strong>Partner relationship management:</strong> Along with managing customer relationships, Netsuite also provides a place for you to manage partnerships, including joint campaigns.</p><h4><strong>Oracle Netsuite pricing </strong></h4><p>Netsuite doesn’t have a public-facing pricing page, so you need to contact their sales team for more information.</p><h4><strong>Who should use Oracle Netsuite? </strong></h4><p>Because Netsuite has so many different functions (of which CRM is just one), it needs to be evaluated with other business areas in mind, like accounting. Most of Netsuite’s customers are mid-market businesses, and it’s most popular among software companies and information technology services.</p><h3>5. monday.com</h3></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 51.662049861496%;"><img id="img-1431294-1574896686" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=f161686557d805d21b166914f5cf01b3" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1444" height="746" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=f161686557d805d21b166914f5cf01b3" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=f161686557d805d21b166914f5cf01b3 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=c4f85dfabdf559f66d5e52a4fd081c4b 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=e076a476454e1ca106b122e8d879bc19 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=9b69caf71b6ecb91a1fef021efb350c5 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=f3fc4e1c1404ad09a91f9a32e1a0b974 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=c69bde93b8be9693ab12a151f883f5d4 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431294-1574896686" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=f161686557d805d21b166914f5cf01b3" width="1444" height="746" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Sales CRM product page on <a href="https://www.google.com/url?q=http://monday.com&sa=D&source=docs&ust=1664240131057085&usg=AOvVaw2RcDiziwmKan1UrHZVo1tL" target="_blank" rel="noreferrer noopener">monday.com</a> (<a href="https://monday.com/crm">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features </strong></p><p><strong>Lead capturing: </strong>Along with manually entering lead records, you can integrate monday.com with other tools or even with forms on your website.</p><p><strong>Email tracking:</strong> Your sales team receives notifications when a lead engages with your emails, allowing them to respond faster than ever.</p><p><strong>Sales process automation: </strong>The monday.com CRM allows you to automate some steps in the sales cycle, such as assigning a sales rep and reminders for engagement actions.</p><h4><strong>monday.com pricing</strong></h4><p>For their CRM, monday.com offers 5 plans billed by the number of users. They do offer a free plan, which includes 2 seats.</p><ul><li>Free</li><li>Basic - $10 per user/month</li><li>Standard - $14 per user/month</li><li>Pro - $24 per user/month</li><li>Enterprise - Contact sales</li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 52.166224580018%;"><img id="img-1431291-31335898" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=42360e926011b2954670f8aafb72afe5" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1131" height="590" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=42360e926011b2954670f8aafb72afe5" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=42360e926011b2954670f8aafb72afe5 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=b5667366937807cd1329ff551212b87d 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=7c132a06147e1aa839cc7ade462773b2 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=742aad562b461dd43269e5a9a54e38f9 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=b2dd23d1b7955bc435b9b370275f27a8 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=f9904abf9f8c09bfe20fde07325a6646 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431291-31335898" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_monday.com-sales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=42360e926011b2954670f8aafb72afe5" width="1131" height="590" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Sales CRM pricing page for <a href="https://www.google.com/url?q=http://monday.com&sa=D&source=docs&ust=1664240131058305&usg=AOvVaw2C0orM1JXsX5gzKbhISW1f" target="_blank" rel="noreferrer noopener">monday.com</a> (<a href="https://monday.com/crm/pricing">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Who should use monday.com?</strong></p><p>Most of monday.com CRM’s customers are small businesses. If you already use their task management tool, it can be a simple way to add CRM software to your suite of technologies.</p><h3>6. Freshsales (Freshworks CRM)</h3><p>Originally, Freshworks was a customer service software called Freshdesk. They then expanded to include some social media features before launching their CRM, Freshsales.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 64.539007092199%;"><img id="img-1430979-2134126567" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=fd297db4b78156029e5eb6449235b069" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1269" height="819" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=fd297db4b78156029e5eb6449235b069" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=fd297db4b78156029e5eb6449235b069 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=046ae61d4ab3e6ecb6d1cb8dce1e86a1 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=c7c3e2a20bd28e217ea2ec4f1b1d628a 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=6aaa7d0d55f600132e96f6700b40eaa6 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=ef5882f6cc7ade0c71e26e89a78e92fb 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=cec6e3d983ae121e4932d9c2b64ee750 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1430979-2134126567" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=fd297db4b78156029e5eb6449235b069" width="1269" height="819" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Product page for Freshsales CRM (<a href="https://www.freshworks.com/crm/sales/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features </strong></p><p><strong>Contact lifecycle stages: </strong>With Freshworks, you can map out the lifecycle stages specific to your customers and business and track each lead as they progress.</p><p><strong>Auto-assignment rules:</strong> Freshworks allows you to automate assigning contacts to different team members. You can even make rules to send the right leads to the right salespeople.</p><p><strong>Auto-profile enrichment:</strong> With Freshsales, you can automatically use social media and other public information to learn more about contacts.</p><h4><strong>Freshworks CRM pricing </strong></h4><p>Freshworks offers 4 plans for their CRM, including a free option. Plans are billed per user per month, but you can also purchase additional features, like increased bot conversations.</p><ul><li>Free</li><li>Growth - $9 per user/month</li><li>Pro - $39 per user/month</li><li>Enterprise - $59 per user/month</li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 72.482014388489%;"><img id="img-1430976-500383503" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=b39c1ccaa10f8bbe16f1044dac25f437" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1112" height="806" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=b39c1ccaa10f8bbe16f1044dac25f437" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=b39c1ccaa10f8bbe16f1044dac25f437 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=58a150b5939cba028bb9c2a8d22861bc 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=ae43f8d5a5588645141f97b4383e2b7b 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=9cc91db8eca49c2e6a445df4ee4ebfe2 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=ef53f457ded4314462a57ff81751e411 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=e4f2dc27e573b9b10a4e4d08af652dfc 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1430976-500383503" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Freshsales-CRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=b39c1ccaa10f8bbe16f1044dac25f437" width="1112" height="806" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Pricing page for Freshsales CRM (<a href="https://www.freshworks.com/crm/pricing/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Who should use Freshsales? </strong></p><p>Freshsales is highly regarded for its ease of use and setup. This is why it’s popular among small businesses, particularly those looking to incorporate AI.</p><h3>7. Sage</h3><p>Sage bills itself as a business management solution, offering sales, marketing, and customer service solutions.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 50.067750677507%;"><img id="img-1431006-2033741710" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=175d6e431d9c98f119b7ddd7e5f1e61c" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1476" height="739" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=175d6e431d9c98f119b7ddd7e5f1e61c" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=175d6e431d9c98f119b7ddd7e5f1e61c 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=24f304f71ec049d114f770f90d82a97f 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=71f8d16640935058427631b5cbe15b5c 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=50c49d03d8e4bb4b277fa12b4979b667 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=1ace9ebc55c4b29d79b742dc592641f1 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=848c2f386cb46d314ce06b15e0f45b48 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431006-2033741710" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Sage-CRM-product-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=175d6e431d9c98f119b7ddd7e5f1e61c" width="1476" height="739" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">CRM product page on Sage website (<a href="https://www.sage.com/en-us/products/sage-crm/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features</strong></p><p><strong>Quick sale workflow: </strong>For products that don’t require a complex sales process, Sage has a predefined workflow to expedite the deal.</p><p><strong>Mobile apps:</strong> With apps for both iPhone and Android, Sage CRM is available wherever you go.</p><p><strong>Sales proposal templates:</strong> Your team can generate sales quotes and quickly create sales proposals using Sage’s templates.</p><h4><strong>Sage pricing</strong></h4><p>Sage doesn’t have a public-facing pricing page, so you need to contact their sales team for more information.</p><h4><strong>Who should use Sage? </strong></h4><p>If you’re looking for a straightforward CRM for a sales team on the go, Sage might be it. They best serve mid-market businesses in the IT and software industries.</p><h3>8. SugarCRM</h3><p>SugarCRM has various business tools, including sales, customer service, and marketing automation.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 57.383040935673%;"><img id="img-1431027-1504301731" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=9fc63d59320a6c4ac65e2feeee718ed4" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1368" height="785" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=9fc63d59320a6c4ac65e2feeee718ed4" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=9fc63d59320a6c4ac65e2feeee718ed4 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=d40eed095f567b253995ea4a15187c53 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=edeca01093f093a3c6c9d56371c205ff 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=946e82b730b18faed5dbab625f1d782f 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=2905c091ffcb595f71de128bd9600e62 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=5b31b669aba606a61f209a48d348108e 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431027-1504301731" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=9fc63d59320a6c4ac65e2feeee718ed4" width="1368" height="785" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Homepage for SugarCRM (<a href="https://www.sugarcrm.com/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features </strong></p><p><strong>Sugar Hint: </strong>This enrichment feature gives you more insight into your contacts by consolidating information associated with their email address.</p><p><strong>Outlook integration:</strong> SugarCRM integrates with Microsoft Outlook, allowing you to sort emails within the CRM</p><p><strong>Mobile app:</strong> Like some other CRMs, Sugar has a mobile application so you can access it anytime. It has a speech-to-text function to make entering new data or notes easier.</p><h4><strong>SugarCRM pricing</strong></h4><p>SugarCRM offers 4 product plans for varying business sizes and functions. While 3 of the plans are billed per user per month, the Market plan is based on the number of contacts in your database.</p><ul><li>Market - starting at $1,000 for 10,000 contacts</li><li>Sell - $49 per user/month</li><li>Serve - $80 per user/month</li><li>Enterprise - $85 per user/month</li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 78.694581280788%;"><img id="img-1431030-19625675" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=492ad2f5de8e366418feede43167e828" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="812" height="639" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=492ad2f5de8e366418feede43167e828" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=492ad2f5de8e366418feede43167e828 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=1d29108ff887d44d90609a7cc8438828 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=d97cfd7a3825b85ce5591c4518ccd040 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=9cb214f2108bde673e000750f5997cb6 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=9db2aa7c604298d1b258b8642673fd68 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=19872e8b544de24b259cd92c5eea78a3 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431030-19625675" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SugarCRM-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=492ad2f5de8e366418feede43167e828" width="812" height="639" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Pricing page for SugarCRM (<a href="https://www.sugarcrm.com/pricing/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Who should use SugarCRM? </strong></p><p>SugarCRM users praise its ease of use. That, combined with its Microsoft integration, makes it a good fit for more traditional medium and small businesses.</p><h3>9. SharpSpring</h3><p>SharpSpring was founded in 2012 as a cloud-based system for small and medium-sized businesses. In 2021, it was acquired by the digital and email marketing platform, Constant Contact.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 53.229095853161%;"><img id="img-1431021-1913317308" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=76969d45554128c24054bc3f7cfd5d1f" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1471" height="783" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=76969d45554128c24054bc3f7cfd5d1f" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=76969d45554128c24054bc3f7cfd5d1f 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=c57d903b8c2a177df25e78e7ea6afde5 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=6951f3ad18716c19f5efa5c0be47163f 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=16f217ebde0b4d3ea9e5d4a86ba1ab3d 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=bd4afcee231e1783322d4a9bb39f9ffa 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=64b54356211e68c7e4f7ff4ee49fa406 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431021-1913317308" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=76969d45554128c24054bc3f7cfd5d1f" width="1471" height="783" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Homepage of SharpSpring’s website (<a href="https://sharpspring.com/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features</strong></p><p><strong>Smart Mail: </strong>Within Sharpspring, you can prepare and schedule personalized follow-up emails from your sales team to their leads.</p><p><strong>Custom deal stages:</strong> Every business’s buying cycle is unique. You can create your own custom stages to designate where a deal is in the process.</p><p><strong>Social Notes:</strong> Along with contact records, your team can use Social Notes to share information, tips, and tricks within your CRM.</p><h4><strong>SharpSpring pricing</strong></h4><p>For small and medium businesses, SharpSpring offers 3 plans based on your number of contacts. Agencies and enterprises should contact them for pricing.</p><ul><li>SMB 1,000 Contacts – $449 per month</li><li>SMB 10,000 Contacts – $999 per month</li><li>SMB 20,000 Contacts – $1,449 per month</li><li>Agency and Enterprises – contact for pricing</li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 86.937431394072%;"><img id="img-1431024-1000493128" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=35b848cae3f2b2c8e32f99390154e744" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="911" height="792" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=35b848cae3f2b2c8e32f99390154e744" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=35b848cae3f2b2c8e32f99390154e744 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051932&s=6a43160dd321ab8b86492f91b2e11951 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051932&s=4bd7e6122a4d0f02965fd500ee9d6621 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051932&s=05d8177e637b642e5eb6961f32c59fd5 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051932&s=cb40bfe5b71def1c14337aa39e5aef46 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051932&s=f3de9ef81f93df485956c3107e57ecf4 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431024-1000493128" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_SharpSpring-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051932&s=35b848cae3f2b2c8e32f99390154e744" width="911" height="792" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Pricing page for SharpSpring CRM (<a href="https://sharpspring.com/pricing/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Who should use SharpSpring? </strong></p><p>SharpSpring is a good option for small and mid-market businesses that want to be able to customize their sales funnels and processes.</p><h3>10. Pipedrive</h3><p>Pipedrive considers itself a CRM by salespeople and for salespeople. It aims to create a software experience that works with the reality of the day-to-day sales process.</p></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 50.93896713615%;"><img id="img-1431000-890605216" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=4aed87093529ce5976596228f4290efb" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1278" height="651" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=4aed87093529ce5976596228f4290efb" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=4aed87093529ce5976596228f4290efb 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=440a25f335047d3858003bcdb019ba6a 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=26b2d707cceb939f2f81647947bccc6e 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=bfe141238064541695385cdef1bff3de 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=0d3471a8a0d9f30a2bbdb688d7d237d6 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=f780040585ce2d3cd8b4664751aa3d97 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431000-890605216" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-CRM-homepage.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=4aed87093529ce5976596228f4290efb" width="1278" height="651" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Homepage for Pipedrive CRM (<a href="https://www.pipedrive.com/">Image Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Standout features</strong></p><p><strong>Visual sales pipeline: </strong>With a drag-and-drop interface, Pipedrive gives you a bird’s-eye view of your sales pipeline and the custom stages you use.</p><p><strong>Product catalog:</strong> You can create a custom catalog of your business’s products and services, which makes tracking sales and revenue easier.</p><p><strong>Multilingual and multi-currency:</strong> Pipedrive supports 21 different languages, as well as all major currencies.</p><h4><strong>Pipedrive pricing </strong></h4><p>Pipedrive offers 4 plans, each billed by the number of users per month. You can also purchase add-on features, such as Leadboosters and Smart Docs.</p><ul><li>Essential - $19.90 per user/month</li><li>Advanced - $34.90 per user/month</li><li>Professional - $59.90 per user/month</li><li>Enterprise - $119.00 per user/month</li></ul></div></div><figure class="post-block post-block--image col-span-full lg:col-span-6 lg:col-start-2 grid grid-cols-subgrid"><div class="relative overflow-hidden pointer-events-none aspect-auto rounded-md col-span-full" style="padding-top: 51.565074135091%;"><img id="img-1431003-363266846" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=a2cbe9f76a7baf4bf331d872fc8ade43" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="1214" height="626" alt="" data-src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=a2cbe9f76a7baf4bf331d872fc8ade43" data-srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=a2cbe9f76a7baf4bf331d872fc8ade43 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=1440&q=80&auto=format&fit=clip&dm=1732051931&s=c6e9d2727e1be36af550e671a55a6dcc 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=990&q=80&auto=format&fit=clip&dm=1732051931&s=751dd1b105247de9c1ab0027140cc886 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=768&q=80&auto=format&fit=clip&dm=1732051931&s=ea61face689da584327378e611f3fe80 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=512&q=80&auto=format&fit=clip&dm=1732051931&s=0a15911d99176309a428c06889055856 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=300&q=80&auto=format&fit=clip&dm=1732051931&s=eee62d4e6e7da33293256f4967ddb2ad 300w" data-sizes="auto" decoding="async" draggable="false" fetchpriority="auto"><noscript><img id="img-1431003-363266846" class="absolute inset-0 w-full h-full object-cover select-none " src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2022_09_Pipedrive-pricing-page.png?w=1600&q=80&auto=format&fit=clip&dm=1732051931&s=a2cbe9f76a7baf4bf331d872fc8ade43" width="1214" height="626" alt="" decoding="async"></noscript></div><figcaption class="rich-text mt-sm text-xs text-theme-color-secondary col-span-full">Pricing page for Pipedrive CRM (<a href="https://www.pipedrive.com/en/pricing">Ima</a><a href="https://www.pipedrive.com/en/pricing">g</a><a href="https://www.pipedrive.com/en/pricing">e Source</a>)</figcaption></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Who should use Pipedrive?</strong></p><p>Created with the salesperson in mind, Pipedrive is a good fit for small businesses that need more sales functionality than marketing.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="frequently-asked-questions" class="type-h2" tabindex="-1">Frequently asked questions</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Here are some of the most commonly asked questions about CRM software.</p><h3>What are the types of CRM tools?</h3><p>There is a wide variety of <a href="https://www.activecampaign.com/blog/crm-tools">CRM tools</a>, and while they don’t fall neatly into a few categories, you can assess them along several criteria:</p><ul><li>For large teams or small teams</li><li>For specific industries, such as retail or software</li><li>Integrability</li></ul><p>Your task is to decide which factors matter most to your business and compare CRMs across these qualities. Try brainstorming CRM qualities and create a list of your most essential factors.</p><h3>Who uses CRM in a company?</h3><p>Although CRM software is often the primary tool used by sales teams, it’s also essential for marketing and customer service. Ideally, you want to find a platform that provides each team with the necessary information and capabilities.</p><h3>What are the benefits of CRM?</h3><p>Some of the top benefits of using a CRM are:</p><ul><li>Centralized, consistent, and accessible data</li><li>Better activity tracking across leads and customers</li><li>Accurate reports to guide strategic decision-making</li></ul></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="a-crm-that-serves-your-whole-company" class="type-h2" tabindex="-1">A CRM that serves your whole company</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>The choice of what CRM software your business uses is an important one. Customer relationship management is a task that crosses several teams and ultimately determines your success in acquiring and retaining customers.</p><p>Now you understand what CRM software is and what it can do for you, so if you’re ready to see how much your sales and customer lifecycle can improve, get started with your <a href="https://www.activecampaign.com/free">free trial of ActiveCampaign</a>.</p></div></div></div></div></section></article><section class="section py-3xl-4xl" data-color-theme="dark"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><div class="col-span-12 grid grid-cols-subgrid gap-y-2xs items-end"><div class="col-span-12 lg:col-span-6 xl:col-span-5 flex flex-col gap-2xs"><h2 class="type-h2">Sales</h2></div><div class="col-span-12 lg:col-span-3 lg:col-start-10"><div> <a class="cta-link inline-flex items-center gap-xs text-sm select-none" href="https://www.activecampaign.com/blog/category/sales" text="All sales posts"> <span>All sales posts</span> <span> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-chevron-right" aria-hidden="true"></use></svg></span> </a></div></div></div><div class="col-span-12 lg:col-span-6"><article class="post-blog flex flex-col rounded-md justify-between w-full" data-card data-card-size="sm" data-color-theme="blue-dark"><div class="flex flex-col flex-1 p-sm-md"><div class="flex flex-wrap gap-2xs-sx mb-lg-xl"> <a class="badge inline-block rounded-full uppercase select-none badge--category py-3xs-2xs px-2xs-xs text-2xs uppercase" href="https://www.activecampaign.com/blog/category/sales">Sales</a></div><div class="flex flex-col gap-2xs mb-md"><h3 class="type-h3"><a class="text-theme-color" href="https://www.activecampaign.com/blog/how-to-set-up-a-crm" data-card-link>How to Set up a CRM: 6 CRM Setup Best Practices</a></h3></div><div class="flex flex-wrap items-center gap-2xs-xs text-xs mt-auto"><div class="flex gap-2xs items-center"><div class="w-md h-md border border-theme-border-color-weak overflow-hidden rounded-full"><div class="relative overflow-hidden pointer-events-none aspect-1/1 rounded-full"><img id="img-1255665-375334147" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=6d0be5c569e48871691f2454b0e785ad" srcset="https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=6d0be5c569e48871691f2454b0e785ad 1600w, https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=1440&h=1440&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=a8f48a8af3c68f741b741e893ee0e756 1440w, https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=990&h=990&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=675542ef161a2c63783f89f5e201387e 990w, https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=768&h=768&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=15c53b1f3d750bfb4acbe557ae822788 768w, https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=512&h=512&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=ad46726dfaf926e52739b49a7aeb8704 512w, https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=300&h=300&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=454a4def8123e2b7be07f2dd0a79a52b 300w" width="150" height="150" alt="" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1255665-375334147" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/portraits/esanteralli.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731626085&s=6d0be5c569e48871691f2454b0e785ad" width="150" height="150" alt="" decoding="sync"></noscript></div></div><div class="flex flex-col gap-4xs-3xs"><div class="text-xs">Ernie Santeralli</div></div></div><span class="text-[6.5px]" aria-hidden="true"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-bullet" aria-hidden="true"></use></svg> </span> <span><time datetime="2024-10-08T14:52:44-05:00">October 8, 2024</time> </span></div></div><div class=""><div class="relative overflow-hidden pointer-events-none aspect-16/9 rounded-lg"><img id="img-1419846-90437070" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_qnm40izwb_toolbelt.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732053084&s=86aea9c9bc803b84dd25785135b57b9a" srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_qnm40izwb_toolbelt.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732053084&s=86aea9c9bc803b84dd25785135b57b9a 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_qnm40izwb_toolbelt.png?w=1440&h=810&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732053084&s=3586e6a6806800086b9684ea291e76a2 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2021_10_qnm40izwb_toolbelt.png?w=990&h=557&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1732053084&s=4e05a168cf17858affce0cfb7604fa3f 990w, 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src="https://active-campaign.transforms.svdcdn.com/production/portraits/adrake.jpeg?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731620335&s=82370bf4d31d19a8893926e77511e0ca" width="150" height="150" alt="" decoding="sync"></noscript></div></div><div class="flex flex-col gap-4xs-3xs"><div class="text-xs">Alexa Drake</div></div></div><span class="text-[6.5px]" aria-hidden="true"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=5244debfe4b872020a8998f42a791eb32f92bd16#icon-bullet" aria-hidden="true"></use></svg> </span> <span><time datetime="2024-07-03T17:08:42-05:00">July 3, 2024</time> </span></div></div><div class="w-full md:w-1/2"><div class="relative overflow-hidden pointer-events-none aspect-16/9 rounded-lg"><img id="img-1439298-1403605146" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=ad638d7cb808d551399c0c7ba451577a" srcset="https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=ad638d7cb808d551399c0c7ba451577a 1600w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=1440&h=810&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=69330970151af83b34a26b551960c20f 1440w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=990&h=557&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=bae44a9e7bf232483133c4009f860ba8 990w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=768&h=432&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=29fa615223edb6bbb1c0ca82227631fa 768w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=512&h=288&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=8f81f8e403f21765c25619eef910a786 512w, https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=300&h=169&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=df175c83771be46f30e5f8de6e7231d1 300w" width="2234" height="1168" alt="marketing-automation for food and beverage businesses" sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-1439298-1403605146" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/wp/2024_07_marketing-automation-for-food-and-beverage-businesses-2.png?w=1600&h=900&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1731942272&s=ad638d7cb808d551399c0c7ba451577a" width="2234" height="1168" alt="marketing-automation for food and beverage businesses" decoding="sync"></noscript></div></div></article></div></div></section></main><section class="section section--ctaCompact py-2xl-3xl relative z-10 -mt-5 rounded-t-lg" data-color-theme="blue-bright"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><div class="col-span-12 lg:col-span-6 flex justify-center text-center lg:justify-start lg:text-left"><div ><h2 class="type-h2">Ready to take ActiveCampaign for a spin?</h2><div class="rich-text text-sm mt-3xs-2xs"><p>Try it free for 14 days.</p></div></div></div><div class="col-span-12 lg:col-span-5 lg:col-start-8 2xl:col-span-4 2xl:col-start-9 flex justify-center text-center lg:justify-start lg:text-left"><div><form class="form w-full" data-module="FreeTrialForm" data-module-options='{"errorText":"Please enter a valid email address"}' novalidate><div class="flex flex-col gap-2xs-xs"><div class="px-sm-md">Free 14-day trial with email sign-up</div><div class="form__nested-fields"><div class="form__field"> <label class="sr-only" for="signupEmail">Email address</label><div class="form__input-container"><input type="email" id="signupEmail" class="form__input" name="om_e" placeholder="Email address" required></div></div> <button type="submit" class="button button--secondary relative inline-flex items-center justify-center gap-2xs py-xs px-md rounded-full text-sm leading-snug"><span class="button__text">Get started</span></button></div><div class="inline-block w-full px-sm-md text-2xs text-theme-color-secondary">Join over 180k customers. No credit card needed. Instant setup.</div></div><input type="hidden" name="locale" value="en"> <input type="hidden" name="salmon" value='{"version": 6, "status": -1}'></form></div></div></div></section><section class="section section--integrations py-2xl-3xl relative z-10 -mt-5 rounded-t-lg" data-color-theme="midday-pastel"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><div class="col-span-12 grid grid-cols-subgrid gap-y-md-lg"><div class="col-span-12 md:col-span-10 md:col-start-2 lg:col-span-6 lg:col-start-4"><div class="flex flex-col gap-sm-md items-center text-center"><div class="flex flex-col gap-2xs-xs"><h2 class="type-h4">Connect with all your favorite tools</h2></div></div></div><div class="col-span-12 flex flex-wrap justify-center gap-2xs"> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/salesforce-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2580-1572302103" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/salesforce-mark.svg?dm=1711415058" role="img"><noscript><img id="img-2580-1572302103" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Salesforce</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/woocommerce-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2584-165884963" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/woocommerce-mark.svg?dm=1711415064" role="img"><noscript><img id="img-2584-165884963" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">WooCommerce</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/shopify-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2581-264515329" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/shopify-mark.svg?dm=1711415059" role="img"><noscript><img id="img-2581-264515329" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Shopify</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/wordpress-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2585-109624114" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/wordpress-mark.svg?dm=1711415065" role="img"><noscript><img id="img-2585-109624114" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">WordPress</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/slack-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2582-1262129561" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/slack-mark.svg?dm=1711415060" role="img"><noscript><img id="img-2582-1262129561" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Slack</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/calendly-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-2577-1980364704" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/calendly-mark.svg?dm=1711415051" role="img"><noscript><img id="img-2577-1980364704" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Calendly</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/zapier-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6256-520742153" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/zapier-mark.svg?dm=1711415066" role="img"><noscript><img id="img-6256-520742153" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Zapier</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/squarespace-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6253-762522113" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/squarespace-mark.svg?dm=1711415061" role="img"><noscript><img id="img-6253-762522113" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Squarespace</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/square-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6252-912135775" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/square-mark.svg?dm=1711415060" role="img"><noscript><img id="img-6252-912135775" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Square</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/callrail-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21129-1202666006" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/callrail-mark.svg?dm=1711414975" role="img"><noscript><img id="img-21129-1202666006" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">CallRail</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/canva"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21132-769042153" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/canva-mark.svg?dm=1711414975" role="img"><noscript><img id="img-21132-769042153" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Canva</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/docusign-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6246-362642113" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/docusign-1.svg?dm=1714574556" role="img"><noscript><img id="img-6246-362642113" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">DocuSign</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/google-analytics-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21213-1379417351" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/googleanalytics-mark.svg?dm=1711415363" role="img"><noscript><img id="img-21213-1379417351" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Google Analytics</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/typeform-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-21402-2122652574" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/typeform-mark.svg?dm=1711415033" role="img"><noscript><img id="img-21402-2122652574" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Typeform</span> </a> <a class="integration-link flex items-center border rounded-md overflow-hidden" href="https://www.activecampaign.com/apps/zendesk-sell-integration"><div class="py-xs-sm md:py-sm-md pl-sm-md pr-xs-sm"><div aria-hidden="true" class="w-[25px]"><div class="relative overflow-hidden pointer-events-none aspect-1/1"><img id="img-6257-705122185" class="absolute inset-0 w-full h-full object-cover select-none lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async" draggable="false" fetchpriority="auto" data-src="https://active-campaign.files.svdcdn.com/production/logos/integrations/mark/color/zendesk-mark.svg?dm=1711415067" role="img"><noscript><img id="img-6257-705122185" class="absolute inset-0 w-full h-full object-cover select-none " src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" width="21" height="21" alt="" decoding="async"></noscript></div></div></div><span class="type-h4 pr-md-lg">Zendesk Sell</span> </a></div></div></div></section><footer class="site-footer antialiased text-optimize-speed font-sans content-visibility-auto relative z-10 flex flex-col gap-xl-2xl py-xl-2xl rounded-t-lg -mt-5" data-color-theme="dark" ><div class="container w-full grid grid-cols-12 gap-y-xs-sm gap-x-sm-xl"><div class="col-span-12 lg:col-span-3 flex flex-col gap-y-xs-sm lg:gap-lg-xl"><nav aria-labelledby="footer-nav-platform" class="w-full *:border-none" ><div data-module="Accordion" data-module-options='{"id":"accordion-1446926856","initiallyOpen":false,"maxWidth":"lg"}' ><h2 class="pt-xs-sm" data-accordion-heading> <span class="type-h4" id="footer-nav-platform">Platform</span></h2><div data-accordion-content><div class="flex flex-col gap-md-lg pt-sm-md"><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">Capabilities</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/omnichannel-marketing">Omnichannel Marketing</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/content-creation">Content Creation</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/audience-management">Audience Management</a></li><li class="flex 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href="https://www.activecampaign.com/platform/dynamic-content">Dynamic Content</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/email-marketing/list-segmentation">Segmentation</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/sales-crm">CRM</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/landing-pages">Landing Pages</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform/forms">Forms</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/platform">All Features</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs pb-sm-md lg:pb-0"><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">How we 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data-module-options='{"id":"accordion-1325725462","initiallyOpen":false,"maxWidth":"lg"}' ><h2 class="pt-xs-sm" data-accordion-heading> <span class="type-h4" id="footer-nav-solutions">Solutions</span></h2><div data-accordion-content><div class="flex flex-col gap-md-lg pt-sm-md"><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">By industry</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/ecommerce">Ecommerce & Retail</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/healthcare">Healthcare</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/higher-education">Education & Online Courses</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/non-profit">Non-profit</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/industry/agency-marketing">Agency & Consulting</a></li></ul></div><div class="flex flex-col gap-sm lg:gap-2xs-xs pb-sm-md lg:pb-0"><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">By business size</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/solutions/solopreneurs">Solopreneurs</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/solutions/smb">Small & Medium Businesses</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/solutions/enterprise">Enterprise</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/franchise">Multi-location & Franchise</a></li><li class="flex items-start gap-3xs"><a class="text-theme-color text-sm" href="https://www.activecampaign.com/enterprise/demo/">Request a Demo</a></li></ul></div></div></div></div></nav></div><div class="col-span-12 lg:col-span-3 flex flex-col gap-y-xs-sm lg:gap-lg-xl"><nav aria-labelledby="footer-nav-resources" class="w-full " ><div data-module="Accordion" data-module-options='{"id":"accordion-1944090856","initiallyOpen":false,"maxWidth":"lg"}' ><h2 class="pt-xs-sm" data-accordion-heading> <span class="type-h4" id="footer-nav-resources">Resources</span></h2><div data-accordion-content><div class="flex flex-col gap-md-lg pt-sm-md"><div class="flex flex-col gap-sm lg:gap-2xs-xs "><h3 class="text-2xs leading-tight tracking-wider uppercase text-white-64%">Build</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs" role="list"><li class="flex items-start gap-3xs"><a 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