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data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_legal_page_banner" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html" data-global-widget-id="5413744603"> <section class="hsg-page-header"> <div class="hsg-page-header__content" data-background-overlay="gradient"> <div class="hsg-page-header__container hsg-page-width-normal"> <img data-background-overlay-img src="https://legal.hubspot.com/hubfs/Untitled%20design.svg" width="1800" style="filter: none;" alt=""> <div class="hsg-page-header__text"> <h1>Legal Stuff</h1> <p>Talk legal to me</p> </div> </div> </div> </section></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell legal-page-inner 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class="active-branch"> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem"></a><a tabindex="1">Para clientes</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/terms-of-service" role="menuitem">Términos de servicio para clientes</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/product-specific-terms" role="menuitem">Términos específicos de los productos</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/jurisdiction-specific-terms" role="menuitem">Términos específicos según la jurisdicción</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/dpa" role="menuitem">Acuerdo para el tratamiento de datos</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/hubspot-regional-data-hosting-policy" role="menuitem">Política de alojamiento regional de datos de HubSpot</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/hubspot-product-and-services-catalog" role="menuitem">Catálogo de productos y servicios</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/acceptable-use" role="menuitem">Política de uso aceptable</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/security" role="menuitem">Programa de seguridad de HubSpot</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/content-moderation-hubspot" role="menuitem">Moderación del contenido creado con HubSpot</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem"></a><a tabindex="2">Para partners</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/app-program-agreement" role="menuitem">Acuerdo del App Partner Program</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/solutions-partner-program-agreement" role="menuitem">Acuerdo del Solutions Partner Program</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/marketing-affiliate-program-agreement" role="menuitem">Acuerdo del Programa de Empresas Filiales de Marketing</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/startups-partner-agreement" role="menuitem">Acuerdo para Partners del Programa de HubSpot para Startups</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a 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role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem"></a><a tabindex="4&quot;">Para todos</a> <ul role="menu" class="hs-menu-children-wrapper active-branch"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/website-terms-of-use" role="menuitem">Términos de uso del sitio web</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/website-accessibility" role="menuitem">Accesibilidad en sitios web</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/privacy-policy" role="menuitem">Política de privacidad</a></li> <li class="hs-menu-item hs-menu-depth-2 active active-branch" role="none"><a href="https://legal.hubspot.com/es/cookie-policy" role="menuitem">Política de cookies</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem"></a><a tabindex="5">Otros documentos legales</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/community-tou" role="menuitem">Términos de uso de la Comunidad</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/es/marketplace-tou" role="menuitem">Términos de uso de Marketplace</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/hug-program-agreement" role="menuitem">Acuerdo del programa del grupo de usuarios de HubSpot</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://legal.hubspot.com/hubspot-ux-agreement" role="menuitem">Acuerdo de participación en investigación sobre experiencia de usuario</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://legal.hubspot.com/es/legal-stuff" role="menuitem">Volver a la página principal</a></li> </ul> </div></span></div><!--end widget-span --> </div> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell legal-page-inner__content" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja " style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> <section class="legal-secondary-page-header"> <h2>Política de cookies de HubSpot</h2> <p class="micro-copy">Última modificación: 3 de enero de 2020</p> </section> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1503328748722347" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;IMPORTANT NOTE: The English version of this document will govern our relationship - this translated version is provided for convenience only and will not be interpreted to modify the English version. For the English version, please see the HubSpot Legal Stuff page.&quot;}" data-sheets-userformat="{&quot;2&quot;:897,&quot;3&quot;:[null,0],&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}">IMPORTANT NOTE: The English version of this document will govern our relationship - this translated version is provided for convenience only and will not be interpreted to modify the English version. For the English version, please see the&nbsp;<a href="/legal-stuff" rel="noopener" target="_blank">HubSpot Legal Stuff page</a>.</span></p> <p>Última modificación: <span>3 de enero de 2020</span></p> <p>Este Acuerdo se proporciona únicamente para comodidad del interesado. La versión en inglés de este Acuerdo prevalecerá y bajo ninguna circunstancia se interpretará que la versión de este Acuerdo en idioma español modifica a la versión del mismo en idioma inglés o que se aplica de algún modo a la relación entre las partes.</p> <p>&nbsp;</p> <p>La presente Política de cookies explica cómo HubSpot,&nbsp;Inc, HubSpot Ireland Limited y nuestras empresas afiliadas, que se mencionan en <a href="/blog/attract-visitors-with-compelling-blog-content-sample" rel="noopener" target="_blank">esta página</a>, utilizan cookies y tecnologías similares para reconocerte cuando visitas nuestros Sitios web (www.hubspot.com, www.hubspot.de, www.hubspot.fr, www.hubspot.es, www.hubspot.jp, br.hubspot.com y www.inbound.com). Se describen cuáles son estas tecnologías y se explica por qué las utilizamos, además de tus derechos a controlar nuestro uso de estas.&nbsp;</p> <p><strong>Qué son las cookies</strong></p> <p>Una cookie es un archivo pequeño que contiene una cadena de caracteres que se envía a tu sistema informático cuando visitas un sitio web. Cuando vuelves a visitarlo, la cookie permite que dicho sitio reconozca el navegador. Las cookies pueden almacenar preferencias de usuario y otra información.&nbsp;&nbsp;</p> <p>Las cookies resultan útiles para ahorrar tiempo e informar al servidor de internet que has regresado a una página específica.&nbsp;</p> <p>Las cookies establecidas por el propietario del sitio web (en este caso, HubSpot) se denominan «cookies propias». Las cookies establecidas por cualquiera que no sea el propietario del sitio web se denominan «cookies de terceros».&nbsp; Las cookies de terceros permiten que las características o las funcionalidades de terceros se proporcionen en el sitio web o mediante este (por ejemplo, en forma de publicidad, contenido interactivo y analíticas). Las partes que establecen estas cookies de terceros pueden reconocer a tu equipo cuando visita el sitio web en cuestión y también cuando visita otros sitios web.&nbsp;</p> <p><strong>Por qué usamos cookies</strong></p> <p>Usamos cookies propias y de terceros por varios motivos. Algunas cookies son necesarias por razones técnicas para que funcionen nuestros sitios web y nos referimos a estas como cookies «estrictamente necesarias». Otras cookies también nos permiten monitorizar y dirigir los intereses de nuestros usuarios para mejorar su experiencia en nuestros sitios web y el Servicio de suscripción.&nbsp; Por ejemplo, HubSpot realiza un seguimiento de los sitios web y las páginas que visitas dentro de HubSpot para así determinar qué secciones del sitio web o del Servicio de suscripción son las más populares o las más usadas. Estos datos se usan para ofrecer contenido personalizado y promociones dentro del sitio web de HubSpot y del Servicio de suscripción a los clientes cuyo comportamiento señale que están interesados en un área en particular. Las terceras partes usan cookies a través de nuestros sitios web para publicidad, analíticas y otros fines.&nbsp; Esto se describe en más detalle a continuación.</p> <p><strong>Qué tipos de cookies usamos y cómo</strong></p> <p>Los tipos específicos de cookies propias y de terceros que se usan en nuestros sitios web y los objetivos que cumplen. Para ver una lista de las cookies que HubSpot usa, visita <a href="https://knowledge.hubspot.com/es/account/hubspot-cookie-security-and-privacy" rel="noopener" target="_blank">esta página</a>. Estas cookies incluyen:</p> <ul> <li>Cookies esenciales del sitio web: estas cookies son estrictamente necesarias para proporcionarte los servicios disponibles en nuestros sitios web.&nbsp;</li> <li>Cookies de rendimiento y funcionalidad: estas cookies se usan para mejorar el rendimiento y la funcionalidad de nuestros sitios web, pero no son esenciales para su uso. Sin embargo, sin estas cookies, es posible que algunas funcionalidades no estén disponibles.</li> <li>Cookies de analíticas y personalización: estas cookies recopilan información utilizada de forma global para comprender el uso que se está haciendo de nuestros sitios web y la efectividad de nuestras campañas de marketing, o bien para ayudarnos a personalizar nuestros sitios web para ti.</li> <li>Cookies de publicidad: estas cookies se usan para hacer que los mensajes de publicidad sean más relevantes para ti. Realizan ciertas funciones, como prevenir que el mismo anuncio reaparezca continuamente, para garantizar que los anuncios se muestren de forma correcta a los anunciantes y, en algunos casos, seleccionar anuncios de acuerdo con tus intereses.</li> <li>Cookies de relaciones en las redes sociales: estas cookies se usan para permitirte compartir páginas y contenido que te resulte interesante en nuestros sitios web mediante redes sociales de terceros y otros sitios web. Estas cookies también se pueden usar para fines publicitarios.</li> </ul> <p><strong>Cómo controlar las cookies</strong></p> <p>Tienes derecho a decidir si aceptas o rechazas las cookies. Puedes ejercer tus preferencias con respecto a las cookies haciendo clic en los enlaces de exclusión voluntaria pertinentes que se proporcionan a continuación.</p> <p>Puedes configurar o modificar los controles de tu navegador web o rechazar las cookies. Si decides rechazar las cookies, aún podrás usar nuestro sitio web, aunque es posible que algunas funcionalidades o áreas de nuestro sitio web estén restringidas. Debido a que los medios por los que rechazas las cookies mediante tus controles de navegador web varían en función del navegador, debes consultar el menú de ayuda de tu navegador para obtener más información.</p> <p>Además, la mayoría de las redes de publicidad te ofrecen una manera de darte de baja de los anuncios dirigidos.&nbsp; Si quieres más información, visita <span><a href="http://www.aboutads.info/choices/" rel="noopener" target="_blank">http://www.aboutads.info/choices/</a></span> o <span><a href="http://www.youronlinechoices.com" rel="noopener" target="_blank">http://www.youronlinechoices.com</a></span>. Puedes darte de baja haciendo clic aquí: <a href="http://optout.aboutads.info/" rel="noopener">http://optout.aboutads.info/</a><span>&nbsp;o&nbsp;</span><a href="http://optout.networkadvertising.org/" rel="noopener">http://optout.networkadvertising.org/</a><span>&nbsp;</span>&nbsp;(o si te encuentras en la Unión Europea, haciendo clic aquí: <span><a href="http://www.youronlinechoices.eu/" rel="noopener" target="_blank">http://www.youronlinechoices.eu/</a></span>). Ten en cuenta que esta opción no impedirá que sigas recibiendo anuncios, Continuarás recibiendo anuncios genéricos.</p> <p>Cookies esenciales del sitio web: debido a que estas cookies son estrictamente necesarias para ofrecerte los sitios web, no puedes rechazarlas. Sin embargo, puedes bloquearlas o eliminarlas cambiando la configuración de tu navegador, como se describe anteriormente.</p> <p>Haz clic <a href="#remove-cookies" rel="noopener" target="_blank">aquí </a>para eliminar las cookies de seguimiento de HubSpot de tu navegador.</p> <p><strong>Qué sucede con otras tecnologías de seguimiento, como las señalizaciones web</strong></p> <p>Las cookies no son la única manera de reconocer o monitorizar a los visitantes de un sitio web.&nbsp; Empleamos una tecnología de software llamada «gif transparentes» (también conocida como señalizaciones web/errores de internet) que nos permite administrar mejor el sitio web y el Servicio de suscripción gracias a que nos informa el tipo de contenido que será más eficaz. Los gif transparentes son pequeños gráficos con un identificador único y funciones similares a las cookies que se utilizan para hacer un seguimiento de los movimientos de los usuarios en internet.&nbsp; A diferencia de las cookies, que se almacenan en el disco duro del equipo de los usuarios, los gif transparentes se incrustan de manera invisible en las páginas web o en los correos electrónicos. Usamos gif transparentes o pixeles en nuestros correos electrónicos HTML para saber qué mensajes han abierto nuestros destinatarios.&nbsp; Esto nos permite medir la eficacia de determinados tipos de comunicaciones y de nuestras campañas de marketing. Vinculamos la información que recopilamos mediante gif transparentes en correos electrónicos con la información personal de nuestros clientes.</p> <p><strong>Cookies flash u objetos locales compartidos</strong></p> <p>Adobe Flash Player (y otras aplicaciones similares) usan tecnología para recordar opciones de configuración, preferencias y usos de manera similar a las cookies de navegador, aunque esta se administra mediante una interfaz diferente a la que proporciona tu navegador web. Dicha tecnología crea objetos almacenados de manera local, que a menudo se denominan «cookies flash». HubSpot no usa cookies flash. No obstante, los clientes de nuestra plataforma de software pueden crear páginas en la plataforma de HubSpot que empleen cookies de Adobe&nbsp;Flash.&nbsp; HubSpot no tiene control sobre las cookies flash de nuestros clientes ni acceso a ellas, pero tú puedes acceder a tus herramientas de administración de Flash directamente desde el sitio web de Adobe <span><a href="https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html" rel="noopener" target="_blank">aquí</a></span>.</p> <p>Asimismo, nuestros clientes pueden crear páginas usando el Servicio de suscripción de HubSpot que emplea tecnología de empresas de seguimiento, como cookies y señalizaciones web.&nbsp;&nbsp; El uso de estas tecnologías por parte de nuestros clientes no está cubierto por la Política de cookies o el Aviso de privacidad.&nbsp; No podemos controlar las cookies o los rastreadores de terceros que usan nuestros clientes.</p> <p><strong>El uso de la publicidad dirigida</strong></p> <p>Algunos terceros pueden instalar cookies en tu equipo o dispositivo móvil para proporcionar anuncios mediante nuestros sitios web. Estas empresas pueden usar información acerca de tu visita a este y otros sitios web para proporcionar anuncios relevantes acerca de productos y servicios que pueden interesarte. También pueden usar tecnología destinada a medir la eficacia de los anuncios. Pueden hacerlo usando cookies o señalizaciones web para recopilar información acerca de tus visitas a este y otros sitios web y proporcionar anuncios relevantes acerca de productos y servicios que pueden interesarte. La información recopilada mediante este proceso no nos permite ni les permite identificar tu nombre, tus datos de contacto u otros detalles de identificación personal a menos que elijas proporcionarlos.</p> <p><strong>Frecuencia de actualización de esta Política de cookies</strong></p> <p>Podemos actualizar esta Política de cookies de vez en cuando para reflejar, por ejemplo, cambios en las cookies que usamos para otros fines operativos, legales o normativos. Te notificaremos de cualquier cambio importante en esta Política de cookies antes de que entre en vigencia. Publicaremos dichos cambios en esta página y haremos avisos más formales con notificaciones en el sitio o por correo electrónico. Así que no olvides consultar este documento periódicamente para mantenerte informado acerca de nuestro uso de las cookies y tecnologías relacionadas.&nbsp;</p> <p>La fecha al comienzo del documento indica cuándo se actualizó por última vez.&nbsp;</p> <p><strong>Dónde encontrar más información</strong></p> <p>Si tienes preguntas acerca de nuestro uso de cookies u otras tecnologías, escríbenos a <a href="mailto:privacy@hubspot.com" rel=" noopener">privacy@hubspot.com</a>.</p></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end body --> </div><!--end body wrapper --> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div 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