Statista Global Consumer Survey

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data-gtm="mobileMenu__login"/></form></div></div><div class="mobileMenuCloseIcon" data-mobile-menu-close></div></nav><div class="mobileMenuBackdrop hidden" data-mobile-menu-backdrop></div><div id="contentBefore" class="page__contentBefore"></div><div id="content" class="page__content grid "><section id="dc-billboard" class="text-center"></section><section class="responsiveSection margin-top-50 margin-top-s-0"><div class="homeBgPylons homeBgPylons--left"></div><div class="homeBgPylons homeBgPylons--right"></div><div class="responsiveSection__grid"><header id="gcsHeader" class="margin-top-50 margin-top-s-0 section padding-bottom-0"><div class="row row-spacing-30 margin-bottom-30"><div class="width60"><h2 class="sectionHeadline margin-bottom-30">Explore and analyze<br/>how consumers think</h2><p class="responsiveText font-size-110">The <strong>Statista Global Consumer Survey</strong> offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.</p><div class="row center"><div><section id="gcsCta" class="padding-bottom-30"><div class="row"><div class="width100 text-center"><form id="gcs_redirect_form" class="margin-top-30" name="gcs_redirect_form" method="POST" action="/web/20200808122005/https://www.statista.com/register/enterprise" target="_blank"><input type="hidden" name="param" value=""/><button id="gcs_redirect_button" type="submit" class="gcsCtaButton button button--green button--large" data-gtm="gcs__redirect" data-gtm_ca-request_element="gcsOverview__testGcsEar"><i class="fa fa-paper-plane"></i> Browse the Global Consumer Survey </button></form></div></div></section></div></div></div><div class="width40"><div class="panelCard padding-all-20"><h4 class="sectionRooftitle margin-bottom-20">Global Consumer Survey 2020</h4><p class="margin-bottom-15 text-left text-color--gray-dark"> With the Global Consumer Survey, Statista offers an intuitive expert tool to investigate and gain insight to consumer behavior, drawn from an exclusive, global survey. </p><ul class="list--faIcons margin-bottom-15 text-left"><li class="list__item--faIcon margin-bottom-5"><i class="fa fa-check-circle text-color--gray-blue" aria-hidden="true"></i><p class="text-semibold">more than 700,000 interviews</p></li><li class="list__item--faIcon margin-bottom-5"><i class="fa fa-check-circle text-color--gray-blue" aria-hidden="true"></i><p class="text-semibold">55 countries</p></li><li class="list__item--faIcon margin-bottom-5"><i class="fa fa-check-circle text-color--gray-blue" aria-hidden="true"></i><p class="text-semibold">over 50 industries</p></li><li class="list__item--faIcon margin-bottom-5"><i class="fa fa-check-circle text-color--gray-blue" aria-hidden="true"></i><p class="text-semibold">over 6,500 brands</p></li></ul></div></div></div></header><section id="gcsOverview" class="section padding-top-20"><div class="row"><div class="width100"><div class="row" data-tabbar><div class="flex flex--spaceBetween row--flexStretch flex--nowrap"><div class="flex__item flex--shrink0 flex--grow1 flex__item--basis margin-right-15 margin-horizontal-s-0"><div class="panel-box panelBox__tab active padding-all-20 pos-relative" data-tabbar-target="gcsOverviewIndustriesTopics" data-gtm="gcs__category--industriesTopics"><div class="flex height-full"><span class="font-size-s text-center margin-auto">Industries and Topics</span></div></div></div><div class="flex__item flex--shrink0 flex--grow1 flex__item--basis margin-right-15 margin-horizontal-s-0"><div class="panel-box panelBox__tab padding-all-20 pos-relative" data-tabbar-target="gcsOverviewCountries" data-gtm="gcs__category--countries"><div class="flex height-full"><span class="font-size-s text-center margin-auto">Countries & Territories</span></div></div></div><div class="flex__item flex--shrink0 flex--grow1 flex__item--basis margin-right-15 margin-horizontal-s-0"><div class="panel-box panelBox__tab padding-all-20 pos-relative" data-tabbar-target="gcsOverviewBrands" data-gtm="gcs__category--brands"><div class="flex height-full"><span class="font-size-s text-center margin-auto">International Brands</span></div></div></div><div class="flex__item flex--shrink0 flex--grow1 flex__item--basis margin-right-15 margin-horizontal-s-0"><div class="panel-box panelBox__tab padding-all-20 pos-relative" data-tabbar-target="gcsOverviewTargetGroups" data-gtm="gcs__category--targetGroups"><div class="flex height-full"><span class="font-size-s text-center margin-auto">Customized Target Groups</span></div></div></div><div class="flex__item flex--shrink0 flex--grow1 flex__item--basis margin-right-15 margin-horizontal-s-0"><div class="panel-box panelBox__tab padding-all-20 pos-relative" data-tabbar-target="gcsOverviewDiyAnalyses" data-gtm="gcs__category--diyAnalyses"><div class="flex height-full"><span class="font-size-s text-center margin-auto">Do-it-yourself Analyses</span></div></div></div><div class="flex__item flex--shrink0 flex--grow1 flex__item--basis margin-horizontal-s-0"><div class="panel-box panelBox__tab padding-all-20 pos-relative" data-tabbar-target="gcsOverviewContentSpecials" data-gtm="gcs__category--contentSpecials"><div class="panelBox__tab--new">New</div><div class="flex height-full"><span class="font-size-s text-center margin-auto">Content Specials</span></div></div></div></div><div class="width100"><div class="tabbar__content padding-vertical-30 active" data-tabbar-content="gcsOverviewIndustriesTopics"><div class="row row-spacing-15"><div class="width100 margin-bottom-50"><h3 class="margin-bottom-20">More than 50 industries and topics</h3><p>The Global Consumer Survey covers more than 50 industries and topics from the online and offline world. </p></div></div><div class="row row-spacing-15"><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--marketingSocialMedia"><h6 class="text-bold margin-top-15 font-size-s">Marketing & social media</h6><ul class="arrowList"><li>Customer journey</li><li>Social media & word of mouth</li><li>Websites & apps</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--internetDevices"><h6 class="text-bold margin-top-15 font-size-s">Internet & devices</h6><ul class="arrowList"><li>Smartphone</li><li>Access at home</li><li>Mobile internet access</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--finance"><h6 class="text-bold margin-top-15 font-size-s">Finance & insurance</h6><ul class="arrowList"><li>Personal finance</li><li>Primary bank</li><li>Banking & financial services</li><li>Online & mobile payment</li><li>Insurance</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--travel"><h6 class="text-bold margin-top-15 font-size-s">Travel</h6><ul class="arrowList"><li>Private & business travel</li><li>eTravel</li></ul></div></div></div><div class="row row-spacing-15"><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--eCommerceRetail"><h6 class="text-bold margin-top-15 font-size-s">eCommerce & retail</h6><ul class="arrowList"><li>Shopping behavior</li><li>Retail & FMCG</li><li>Online shopping</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--digitalMedia"><h6 class="text-bold margin-top-15 font-size-s">Media & digital media</h6><ul class="arrowList"><li>Radio & digital music</li><li>Print media & ePublishing</li><li>TV & video-on-demand</li><li>Video games</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--health"><h6 class="text-bold margin-top-15 font-size-s">Health</h6><ul class="arrowList"><li>Health care & health insurance</li><li>Pharmacy & medication</li><li>eHealth</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--eServices"><h6 class="text-bold margin-top-15 font-size-s">Services & eServices</h6><ul class="arrowList"><li>Ticket bookings</li><li>Food delivery</li><li>Online dating</li><li>Fitness & health services</li></ul></div></div></div><div class="row row-spacing-15"><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--foodNutrition"><h6 class="text-bold margin-top-15 font-size-s">Food & nutrition</h6><ul class="arrowList"><li>Grocery shopping</li><li>Online shopping</li><li>Smoking</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--mobility"><h6 class="text-bold margin-top-15 font-size-s">Mobility</h6><ul class="arrowList"><li>Car ownership & purchase</li><li>Smart car features</li><li>Mobility services</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--smartHome"><h6 class="text-bold margin-top-15 font-size-s">Housing & household equipment</h6><ul class="arrowList"><li>Consumer electronics</li><li>Household appliances</li><li>Smart home devices</li><li>Accommodation</li></ul></div></div><div class="width25"><div class="gcsDetails__industry gcsDetails__industry--targetGroups"><h6 class="text-bold margin-top-15 font-size-s">Characteristics & demographics</h6><ul class="arrowList"><li>Education & employment</li><li>Income & economic situation</li><li>Values & attitudes</li><li>Consumption</li><li>Etc.</li></ul></div></div></div></div><div class="tabbar__content padding-vertical-30" data-tabbar-content="gcsOverviewBrands"><div class="row row-spacing-30"><div class="width60"><p>Discover data on more than 6,500 international brands from over 50 categories.</p></div></div><div class="row row-spacing-30 margin-top-20 margin-top-s-0"><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/Amazon.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/Airbnb.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/Facebook.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/Google.svg" class="customerList__Logo"/></div></div></div><div class="row row-spacing-30 margin-top-20 margin-top-s-0"><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/LinkedIn.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/NIKE.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/PayPal.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/Philips.svg" class="customerList__Logo"/></div></div></div><div class="row row-spacing-30 margin-top-20 margin-top-s-0"><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/Samsung.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/Spotify.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/img/globalConsumerSurvey/logos/YouTube.svg" class="customerList__Logo"/></div></div><div class="width25"><div class="panel-box padding-all-20 customerList__item customerList__item--etc"><span class="customerList__Text font-size-s text-bold"> ...and many <a href="https://web.archive.org/web/20200808122005/https://de.statista.com/download/2020_Statista_Global_Consumer_survey_List_of_Brands.pdf" target="_blank">more</a></span></div></div></div></div><div class="tabbar__content padding-vertical-30" data-tabbar-content="gcsOverviewContentSpecials"><div class="row row-spacing-15"><div class="width100 margin-bottom-50"><h3 class="margin-bottom-20">Content Specials</h3><p class="width60"> In addition to the main study, exclusive additional survey data on interesting subtopics for custom analyses of industries and topics is offered. The topic-specific samples provide both a basic look and deep insights into specified markets.<br/> The Content Specials are continually extended and cover topics including: </p></div></div><div class="flex flex--spacing20"><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--pets"><div class="flex flex--nowrap flex--center"><span class="deo-sprite icon-pets flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Pets </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--motorcycles"><div class="flex flex--nowrap flex--center"><span class="deo-sprite market2100000 flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Motorcycles & Scooters </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--corona"><div class="flex flex--nowrap flex--center"><span class="deo-sprite icon-corona flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Coronavirus/Covid-19 </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--toysAndGames"><div class="flex flex--nowrap flex--center"><span class="deo-sprite market19000000 flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Toys and Games </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--foodAndDrinks"><div class="flex flex--nowrap flex--center"><span class="deo-sprite market30000000 flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Food & Hot Drinks </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--otcAndPharma"><div class="flex flex--nowrap flex--center"><span class="deo-sprite gcs-pharma_icon flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> OTC & Pharmaceuticals </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--travel"><div class="flex flex--nowrap flex--center"><span class="deo-sprite market359 flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Travel & Tourism </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--decorativeCosmetics"><div class="flex flex--nowrap flex--center"><span class="gcs-cosmetics_icon flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Decorative Cosmetics and Facial Care </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--techgiants"><div class="flex flex--nowrap flex--center"><span class="deo-sprite gcs-techgiants_icon flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Tech Giants & Digital Services </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--cybersecurity"><div class="flex flex--nowrap flex--center"><span class="deo-sprite gcs-cybersecurity_icon flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Cybersecurity & Cloud </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-gtm="gcs_contentSpecial--europeanfootballbenchmark"><a href="/web/20200808122005/https://www.statista.com/customercloud/european-football-benchmark" class="text--linkReset flex flex--nowrap flex--center"><span class="icon-efb flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> European Football Benchmark </span></div></a></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--mediaSportsLifestyle"><div class="flex flex--nowrap flex--center"><span class="deo-sprite mediaSportLifestyle flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Media, Sports & Lifestyle </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--eatingDrinking"><div class="flex flex--nowrap flex--center"><span class="deo-sprite market40000000 flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Eating & Drinking </span></div></div></div></div><div class="flex__item width33 cursor-pointer"><div class="panel-box panelBox--hover pos-relative padding-all-7" data-redirect data-gtm="gcs_contentSpecial--luxury"><div class="flex flex--nowrap flex--center"><span class="deo-sprite market21000000 flex--shrink0"></span><div class="display-inline-block vertical-top wrap"><span class="lineheight-13 font-size-100 margin-bottom-0"> Luxury & Counterfeiting </span></div></div></div></div></div></div><div class="tabbar__content padding-vertical-30" data-tabbar-content="gcsOverviewTargetGroups"><div class="row row-spacing-15"><div class="width60 margin-bottom-50"><h3 class="margin-bottom-20">Customized target groups</h3><p>Users can carry out tailored in-depth analyses with different target groups. They can either choose from a set of pre-defined target groups or use different dimensions like demographics, living situation, internet & media usage, values & attitudes and much more to create and customize their own target groups for unique analyses.</p></div></div><div class="row row-spacing-15"><div class="width25"><h6 class="text-bold margin-top-15 font-size-s">Demographics</h6><ul class="arrowList"><li>Gender</li><li>Age</li><li>Education</li><li>Household income</li><li>Migrant background</li><li>Ethnicity¹</li><li>Economic situation</li></ul></div><div class="width25"><h6 class="text-bold margin-top-15 font-size-s">Living situation</h6><ul class="arrowList"><li>Region²</li><li>Type of community</li><li>Marital status</li><li>Children in household</li><li>Household size</li></ul></div><div class="width25"><h6 class="text-bold margin-top-15 font-size-s">Internet & Media</h6><ul class="arrowList"><li>Internet usage by frequency</li><li>Internet usage by device</li><li>Mobile vs. stationary user</li><li>Advertising touchpoints</li><li>Social media activities</li><li>Brand awareness</li></ul></div><div class="width25"><h6 class="text-bold margin-top-15 font-size-s">Values & attitudes</h6><ul class="arrowList"><li>Hobbies & interests</li><li>View on personal future</li><li>Important life aspects</li><li>Innovation adopter types</li></ul></div></div><div class="row"><div class="width40 float-right font-size-xs text-right"><div>¹ U.S. and UK only</div><div>² in the extended version only</div></div></div></div><div class="tabbar__content padding-vertical-30" data-tabbar-content="gcsOverviewDiyAnalyses"><div class="row row-spacing-15"><div class="width60 margin-bottom-50"><h3 class="margin-bottom-20">Do-it-yourself Analyses</h3><p>The Global Consumer Survey is accessible via an interactive online evaluation tool: users can carry out their own evaluation of the Global Consumer Survey data, select their own criteria to create cross tables and customize target groups.</p></div></div><div class="row"><div class="width50"><h6 class="text-bold margin-top-15 font-size-s">Features</h6><ul class="arrowList"><li>Cross-tabulation</li><li>Customized target groups</li><li>Trend and country comparisons</li><li>Export in Excel (CSV) or PowerPoint format</li></ul></div><div class="width50 text-center"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/cc-survey.png" class="margin-top-10 shadow-3"/></div></div></div><div class="tabbar__content padding-vertical-30" data-tabbar-content="gcsOverviewCountries"><div id="gcsCountry"><div class="row row-spacing-15"><div class="width60"><h3 class="margin-bottom-20">55 countries covering more than 90% of the global GDP</h3><p>The <b>Global Consumer Survey 2020</b> is conducted in 55 countries. The basic version of the survey includes a minimum of 2,000 interviews per country. The extended version covers at least 12,000 interviews per country.<br/>The following countries are covered:</p></div></div><div class="row bgMap"><div class="width25 releaseCountries"><ul class="releaseCountries__list"><h5 class="text-bold font-size-l margin-bottom-10 margin-top-30">North America</h5><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ca"><i class="flagsprite flag flag-ca shadow-1"></i>Canada ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--mx"><i class="flagsprite flag flag-mx shadow-1"></i>Mexico ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--us"><i class="flagsprite flag flag-us shadow-1"></i>United States ¹ </li><h5 class="text-bold font-size-l margin-bottom-10 margin-top-30">South America and Caribbean</h5><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ar"><i class="flagsprite flag flag-ar shadow-1"></i>Argentina </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--br"><i class="flagsprite flag flag-br shadow-1"></i>Brazil ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--cl"><i class="flagsprite flag flag-cl shadow-1"></i>Chile </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--co"><i class="flagsprite flag flag-co shadow-1"></i>Colombia </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--do"><i class="flagsprite flag flag-do shadow-1"></i>Dominican Republic </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--pe"><i class="flagsprite flag flag-pe shadow-1"></i>Peru </li></ul></div><div class="width25 releaseCountries"><ul class="releaseCountries__list"><h5 class="text-bold font-size-l margin-bottom-10 margin-top-30">Central and Western Europe</h5><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--at"><i class="flagsprite flag flag-at shadow-1"></i>Austria ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--be"><i class="flagsprite flag flag-be shadow-1"></i>Belgium </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--cz"><i class="flagsprite flag flag-cz shadow-1"></i>Czechia </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--fr"><i class="flagsprite flag flag-fr shadow-1"></i>France ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--de"><i class="flagsprite flag flag-de shadow-1"></i>Germany ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--hu"><i class="flagsprite flag flag-hu shadow-1"></i>Hungary ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ie"><i class="flagsprite flag flag-ie shadow-1"></i>Ireland </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--nl"><i class="flagsprite flag flag-nl shadow-1"></i>Netherlands ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--pl"><i class="flagsprite flag flag-pl shadow-1"></i>Poland ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ch"><i class="flagsprite flag flag-ch shadow-1"></i>Switzerland ² </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--gb"><i class="flagsprite flag flag-gb shadow-1"></i>United Kingdom ¹ </li></ul></div><div class="width25 releaseCountries"><ul class="releaseCountries__list"><h5 class="text-bold font-size-l margin-bottom-10 margin-top-30">Northern and Eastern Europe</h5><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--dk"><i class="flagsprite flag flag-dk shadow-1"></i>Denmark </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--fi"><i class="flagsprite flag flag-fi shadow-1"></i>Finland ² </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--lt"><i class="flagsprite flag flag-lt shadow-1"></i>Lithuania </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--no"><i class="flagsprite flag flag-no shadow-1"></i>Norway </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ro"><i class="flagsprite flag flag-ro shadow-1"></i>Romania ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ru"><i class="flagsprite flag flag-ru shadow-1"></i>Russia ² </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--rs"><i class="flagsprite flag flag-rs shadow-1"></i>Serbia </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--se"><i class="flagsprite flag flag-se shadow-1"></i>Sweden ¹ </li><h5 class="text-bold font-size-l margin-bottom-10 margin-top-30">Southern Europe</h5><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--gr"><i class="flagsprite flag flag-gr shadow-1"></i>Greece </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--it"><i class="flagsprite flag flag-it shadow-1"></i>Italy ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--pt"><i class="flagsprite flag flag-pt shadow-1"></i>Portugal </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--es"><i class="flagsprite flag flag-es shadow-1"></i>Spain ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--tr"><i class="flagsprite flag flag-tr shadow-1"></i>Turkey </li><h5 class="text-bold font-size-l margin-bottom-10 margin-top-30">Africa</h5><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--eg"><i class="flagsprite flag flag-eg shadow-1"></i>Egypt ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ke"><i class="flagsprite flag flag-ke shadow-1"></i>Kenya </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ma"><i class="flagsprite flag flag-ma shadow-1"></i>Morocco </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ng"><i class="flagsprite flag flag-ng shadow-1"></i>Nigeria </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--za"><i class="flagsprite flag flag-za shadow-1"></i>South Africa ² </li></ul></div><div class="width25 releaseCountries"><ul class="releaseCountries__list"><h5 class="text-bold font-size-l margin-bottom-10 margin-top-30">Asia & Australia</h5><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--au"><i class="flagsprite flag flag-au shadow-1"></i>Australia ² </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--cn"><i class="flagsprite flag flag-cn shadow-1"></i>Mainland China ¹ ⁴ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--in"><i class="flagsprite flag flag-in shadow-1"></i>India ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--il"><i class="flagsprite flag flag-il shadow-1"></i>Israel ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--id"><i class="flagsprite flag flag-id shadow-1"></i>Indonesia </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--jp"><i class="flagsprite flag flag-jp shadow-1"></i>Japan </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--my"><i class="flagsprite flag flag-my shadow-1"></i>Malaysia ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--nz"><i class="flagsprite flag flag-nz shadow-1"></i>New Zealand </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--pk"><i class="flagsprite flag flag-pk shadow-1"></i>Pakistan </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ph"><i class="flagsprite flag flag-ph shadow-1"></i>Philippines ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--sa"><i class="flagsprite flag flag-sa shadow-1"></i>Saudi Arabia </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--sg"><i class="flagsprite flag flag-sg shadow-1"></i>Singapore ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--kr"><i class="flagsprite flag flag-kr shadow-1"></i>South Korea ¹ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--tw"><i class="flagsprite flag flag-tw shadow-1"></i>Taiwan ³ </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--th"><i class="flagsprite flag flag-th shadow-1"></i>Thailand </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--vn"><i class="flagsprite flag flag-vn shadow-1"></i>Vietnam </li><li class="releaseCountries__listItem text--link margin-bottom-10" data-gtm="gcs__countryListItem--ae"><i class="flagsprite flag flag-ae shadow-1"></i>United Arab Emirates ³ </li></ul></div></div><div class="row"><div class="width20 float-right font-size-xs text-right"><div>¹ Extended survey</div><div>² Extended survey in 2020 </div><div>³ New as of Q1/Q2 2020 </div><div>⁴ Mainland China </div></div></div></div></div></div></div></div></div></section><section id="gcsContactTeaser" class="section section--medium padding-top-0 padding-vertical-s-0 margin-bottom-s-30"><div class="panel-box panelBox--promo"><div class="panelBox__diagonals"><div></div><div></div></div><div class="row--flex flex--center"><div class="section__icon width15"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/icons/icon-bulb.png" alt="" class="lz animated fadeInUp delay300 pos-relative post-top-10"/></div><div class="section__content width60"><h5 class="h4">Access to the Global Consumer Survey</h5><p class="opacity-60"> Use the benefits of our Enterprise Account to kickstart your research.<br/> Not sure if your Account is eligible? <a href="/web/20200808122005/https://www.statista.com/register/enterprise">Contact us!</a></p></div><div class="section__c2a width25 text-right"><a href="/web/20200808122005/https://www.statista.com/register/enterprise" class="button button--green button--large" data-gtm_ca-request_element="gcsOverview__testGcsEar"><span class="font-size-90"> Enterprise Account </span></a></div></div></div></section><section id="gcsVideo" class="section padding-vertical-50 border-bottom-gray20-1 border-top-gray20-1"><div class="row margin-bottom-30 margin-bottom-s-20"><h3>What is the Global Consumer Survey?</h3></div><div class="row row-spacing-30"><div class="width50 float-left"><div class="responsiveVideo shadow-1 youtube-teaser" data-video="https://player.vimeo.com/video/259152340?color=0b85e5&title=0&byline=0&portrait=0&autoplay=1"><div class="youtube-thumbnail-darken"></div><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/icons/blank.gif" data-src="https://web.archive.org/web/20200808122005/https://cdn.statcdn.com/static/globalConsumerSurvey/Promo_Thumbnail.jpg" class="lazy youtube-thumbnail"/><span class="youtube-button"></span><iframe src="/web/20200808122005if_/https://www.statista.com/customercloud/global-consumer-survey" class="responsiveVideo__iframe hide" width="1920" height="1080" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div></div><div class="width50 padding-left-30 padding-left-s-0 float-right"><div class="responsiveVideo shadow-1 youtube-teaser" data-video="https://player.vimeo.com/video/281818078?color=0b85e5&title=0&byline=0&portrait=0&autoplay=1"><div class="youtube-thumbnail-darken"></div><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/icons/blank.gif" data-src="https://web.archive.org/web/20200808122005/https://cdn.statcdn.com/static/globalConsumerSurvey/Tutorial_Thumbnail.jpg" alt="" class="lazy youtube-thumbnail"/><span class="youtube-button"></span><iframe src="/web/20200808122005if_/https://www.statista.com/customercloud/global-consumer-survey" class="responsiveVideo__iframe hide" width="1920" height="1080" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div></div></div></section><div><section id="gcsReleaseCalendar" class="section padding-vertical-50 position-relative border-bottom-gray20-1"><div class="row"><div class="width100 margin-bottom-20"><h3 class="margin-bottom-20"> Release calendar </h3></div></div><div data-release-calendar><div data-path-name="releasesOutlookAjax" data-path="/outlook-releases"></div></div></section></div><section id="gcsInfos" class="section padding-vertical-30"><div class="row row-spacing-15"><div class="width100"><h3 class="text-center margin-bottom-20">Methodology</h3></div></div><div class="flex flex--justifyContent-center"><div class="width70 margin-bottom-20 margin-bottom-s-30 materialAccordion__list materialAccordion__list--iconLeft bg-white" data-accordion="{'hideOthers':'true', 'openOnMobile':0}"><div class="materialAccordion__listItem"><div class="materialAccordion__itemHead active" data-accordioncontent="#methodologyContent"><i class="fa fa-chevron-down"></i><span class="materialAccordion__itemHeadText">Methodology</span></div><div class="materialAccordion__itemContent active" id="methodologyContent"><p>The Global Consumer Survey was conducted as an interactive online survey. The target population are internet users between 18 and 64 years of age. Respondents in each country were sampled according to representative quotas for age, gender and region¹. Each country receives an annual data update.</p><p><img class="float-left margin-right-20 margin-bottom-20" src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/Cint_Logo.png"/>Cint is the exclusive sample provider for the Global Consumer Survey. Essential to the Cint platform are the quality standards and controls built into its research-quality-focused processes. All of Cint’s systems and procedures comply with the requirements set forth in Cint’s certification to ISO 20252, which defines the requirements in a Quality Management System for organizations conducting market, opinion and social research².</p><div class="margin-top-20 text-center"><a href="https://web.archive.org/web/20200808122005/https://de.statista.com/download/2020_Statista_Global_Consumer_Survey_Methodology_ENG.pdf" class="button button--primary button--large" target="_blank" download>Download the methodology</a></div></div></div><div class="materialAccordion__listItem"><div class="materialAccordion__itemHead" data-accordioncontent="#questionnaireContent"><i class="fa fa-chevron-down"></i><span class="materialAccordion__itemHeadText">Questionnaire of the Global Consumer Survey</span></div><div class="materialAccordion__itemContent" id="questionnaireContent"><div class="flex flex--spaceBetween margin-bottom-5"><div class="width70 flex flex--justifyContent-center"> The standardized questionnaire was prepared according to scientific standards and exclusively contains items of the type single response, multiple response and matrix questions. The questionnaire was translated and localized either in its basic or extended version for every single country. You can find more information on the content in the methodology description. Download the full English questionnaire here. <a href="https://web.archive.org/web/20200808122005/https://de.statista.com/download/2020_Statista_Global_Consumer_Survey_Questionnaire_American_English.pdf" class="button button--primary flex__item--bottom button--large margin-top-20" target="_blank" download>Download questionnaire</a></div><div class="width20"><a href="https://web.archive.org/web/20200808122005/https://de.statista.com/download/2020_Statista_Global_Consumer_Survey_Questionnaire_American_English.pdf"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/icons/blank.gif" data-src="https://web.archive.org/web/20200808122005/https://cdn.statcdn.com/static/globalConsumerSurvey/GCS_2018_Questionnaire.png" class="lazy margin-top-10 shadow-3" alt="Questionnaire of the Global Consumer Survey"/></a></div></div></div></div><div class="materialAccordion__listItem"><div class="materialAccordion__itemHead" data-accordioncontent="#profilingContent"><i class="fa fa-chevron-down"></i><span class="materialAccordion__itemHeadText">More than 100 additional characteristics</span></div><div class="materialAccordion__itemContent" id="profilingContent"><div class="flex flex--spaceBetween margin-bottom-5"><p>In addition to the survey data, the Global Consumer Survey contains the most recent profiling data available for each respondent. Users can choose from more than 100 additional characteristics to build and analyze their custom target groups.</p><div class="row row-spacing-15 margin-top-15 font-size-s"><div class="width33"><p><strong>Work life & education</strong>, e.g. field of expertise, university education by major</p><p><strong>Personal information</strong>, e.g. gender of children, pet ownership</p><p><strong>Hobbies & interests</strong>, e.g. sport activities</p><p><strong>Political engagement</strong>, e.g. political party, frequency of voting</p></div><div class="width33"><p><strong>Housing conditions</strong>, e.g. electricity supply, planned home improvements</p><p><strong>Retail & purchase behavior</strong>, e.g. jewelry purchases, department store shopping</p><p><strong>Food & nutrition</strong>, e.g. food allergies, visits to fast food restaurants</p><p><strong>Media</strong>, e.g. movie theater visits, online and virtual gaming</p></div><div class="width33"><p><strong>Vehicles</strong>, e.g. car purchases</p><p><strong>Finances & Insurances</strong>, e.g. insurance coverage, participation in stock trading</p><p><strong>Health</strong>, e.g. usage of spectacles and hearing aids</p><p><strong>Travel</strong>, e.g. preferred vacation types, travels by country</p></div></div></div></div></div><div class="materialAccordion__listItem"><div class="materialAccordion__itemHead" data-accordioncontent="#qualityChecksContent"><i class="fa fa-chevron-down"></i><span class="materialAccordion__itemHeadText">Quality checks along the research path</span></div><div class="materialAccordion__itemContent" id="qualityChecksContent"><p class="margin-bottom-15">Statista applied a consistent quality management to every step of the research process:</p><div class="row row-spacing-15"><div class="width33"><h6 class="text-bold font-size-s">Panel quality</h6><ul class="arrowList font-size-s"><li>Quality management mechanisms by Cint, including quarantine times for respondents, continuous quality checks across different surveys, exclusion after repetitive bad survey behavior, etc.</li></ul></div><div class="width33"><h6 class="text-bold font-size-s">Survey quality</h6><ul class="arrowList font-size-s"><li>Sample quotas on age, gender, and region¹</li><li>Mobile-optimized questionnaires (e.g. no grid-questions, limited number of items, etc.) with item randomization</li></ul></div><div class="width33"><h6 class="text-bold font-size-s">Statista quality checks</h6><ul class="arrowList font-size-s"><li>Measures to ensure data quality included checks for speeders, straight liners and non-response, logic and repetition tests, open questions for bot-identification, etc.</li><li>Our work complies with the guidelines set by BVM/ADM (Germany) and ESOMAR</li></ul></div></div></div></div><div class="materialAccordion__listItem"><div class="materialAccordion__itemHead" data-accordioncontent="#faqContent"><i class="fa fa-chevron-down"></i><span class="materialAccordion__itemHeadText">FAQs</span></div><div class="materialAccordion__itemContent gcsMethdologyFaqs" id="faqContent"><h5>General</h5><h6>Who can access the Global Consumer Survey?</h6><p>The Global Consumer Survey can be activated for all Statista clients who have an Enterprise Account. Please log in to the platform as usual and then choose the “login” option for the Global Consumer Survey. You will be forwarded directly to the data. Not an Enterprise client yet? Please contact our Customer Service for personal advice.</p><h6>Which topics are included in the Global Consumer Survey?</h6><p>The Global Consumer Survey contains exclusive data on more than 50 industries and hot topics. Please find a detailed overview of all content the top of the page.</p><h6>Can the data be downloaded?</h6><p>You can easily download all your individual analyses as CSV files or PowerPoint presentations and start processing them right away. You will find the download buttons on the upper right corner in the online tool.</p><h6>Will the Global Consumer Survey cover more countries in the future?</h6><p>The Global Consumer Survey covers currently 46 countries. We will expand the content available for each country and the range of country as it is described in our release calendar. </p><p>Please find information on the extension plans towards further countries <a href="#gcsReleaseCalendar">here</a>.</p><h5>Data & methodology</h5><h6>Which sources is the Global Consumer Survey based on?</h6><p>The data of the Global Consumer Survey come from a worldwide online survey, which was exclusively carried out by Statista. In addition, there is a set of profiling questions that were answered by the respondents in previous surveys conducted by the panel provider, their number depends on the individual country.</p><h6>Who was interviewed in the Global Consumer Survey?</h6><p>The Global Consumer Survey contains data on more than 700,000 respondents worldwide. Conditions for participation were internet access and a registration for online survey participation. Quotas were applied on demographic characteristics in order to make sure that the samples were representative of the online population in the surveyed countries.</p><h6>When were the data gathered?</h6><p>Field times for countries of the basic version are scheduled in the first half of every year. Data for the extended survey countries are gathered twice a year at an interval of half a year. Please find the exact survey periods for the individual countries in the <a href="https://web.archive.org/web/20200808122005/https://de.statista.com/download/2020_Statista_Global_Consumer_Survey_Methodology_ENG.pdf" target="_blank" rel="noopener" download>methodology</a>.</p><h5>Technical questions & customer support</h5><h6>Can the data for different countries be directly compared?</h6><p>It is always guaranteed that the data for individual countries are methodologically comparable. For direct comparisons of individual indicators in international context, please use the download function in the table you have generated. For an even quicker and easier use, we are going to directly combine the data on different countries in the future.</p><h6>Who can I address if I have further questions on the content of the Global Consumer Survey?</h6><p>For all support requests that refer to the provided data, please contact our <a href="#contact">Customer Service</a>. Your inquiry will be directly forwarded to the responsible analysts and experts on our team, who will be able to provide you with comprehensive information concerning your request.</p><h6>Who can I address if I have technical problems with the Global Consumer Survey?</h6><p>If you have problems logging in to the Global Consumer Survey, please make sure that you are using your Enterprise Account. Only then will you have limitless access to all our exclusive data. For all other technical support requests, please contact our <a href="#contact">Customer Service</a>. Your inquiry will be directly forwarded to the responsible IT experts, who will solve any technical issues as quickly as possible.</p></div></div></div></div><div class="row"><div class="text-center font-size-xs"><div>¹ in China according to representative quotas only for age and gender</div><div>² Please find more information on Cint’s quality standards <a href="https://web.archive.org/web/20200808122005/https://www.cint.com/esomar-28-questions/" target="_blank" rel="noopener">here</a></div></div></div></section><section id="gcsTeam" class="section padding-vertical-50 border-top-gray20-1"><div class="row"><div class="width100"><h3 class="margin-bottom-20">Team</h3></div></div><div class="row"><div class="width75 margin-bottom-20"><p>The <strong>Global Consumer Survey</strong> was developed by Statista’s Consumer and Business Insights Team of experienced market and social researchers. We follow scientific standards pertaining to the collection, analysis, and protection of data as well as the processing of personal information. All studies undergo strict quality control procedures before, during, and after the fieldwork phase.</p></div></div><div class="row margin-top-20"><div class="width100"><div class="row tabbar" data-tabbar><div class="tabbar__tabs"><ul class="tabbar__tabs-list tabbar__tabs-list--top tabbar__tabs-list--flex text-center"><li class="tabbar__tab tabbar__tab--top tabbar__tab--equalSize display-s-block padding-all-15 flex--directionColumn active" data-tabbar-target="teamLoose"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/Nicolas_Loose_Photo.png"/><h5 class="text-bold">Nicolas Loose</h5></li><li class="tabbar__tab tabbar__tab--top tabbar__tab--equalSize display-s-block padding-all-15 flex--directionColumn" data-tabbar-target="teamKohl"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/Ann-Kathrin_Kohl_Foto.png"/><h5 class="text-bold">Ann-Kathrin Kohl</h5></li><li class="tabbar__tab tabbar__tab--top tabbar__tab--equalSize display-s-block padding-all-15 flex--directionColumn" data-tabbar-target="teamKirienko"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/Eugenia_Kirienko_Foto.png"/><h5 class="text-bold">Eugenia Kirienko</h5></li><li class="tabbar__tab tabbar__tab--top tabbar__tab--equalSize display-s-block padding-all-15 flex--directionColumn" data-tabbar-target="teamRegenthal"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/Johanna_Regenthal_Foto.png"/><h5 class="text-bold">Johanna Regenthal</h5></li><li class="tabbar__tab tabbar__tab--top tabbar__tab--equalSize display-s-block padding-all-15 flex--directionColumn" data-tabbar-target="teamKunst"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/Alexander_Kunst_Foto.png"/><h5 class="text-bold">Alexander Kunst</h5></li><li class="tabbar__tab tabbar__tab--top tabbar__tab--equalSize display-s-block padding-all-15 flex--directionColumn" data-tabbar-target="teamSpearman"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/Jack_Spearman_Foto.png"/><h5 class="text-bold">Jack Spearman</h5></li></ul></div><div class="tabbar__content-wrap width100"><div class="tabbar__content padding-all-30 active" data-tabbar-content="teamLoose"><div class="row row-spacing-30"><div class="width80"><h5 class="margin-bottom-15 text-color--gray text-bold">Head of Market Research, Strategic Market Insights</h5><p>Nicolas Loose is in charge of the exclusive Statista surveys and the Consumer Market Outlook. He studied Communications and Strategic Planning at Berlin University of the Arts and Social Sciences at the Humboldt University of Berlin. After his studies he worked as a market researcher for customers in the FMCG and automotive industries and as Head of Market Research for AUTO BILD publishing group with Axel Springer publishing house.</p></div></div></div><div class="tabbar__content padding-all-30" data-tabbar-content="teamKohl"><div class="row row-spacing-30"><div class="width80"><h5 class="margin-bottom-15 text-color--gray text-bold">Market Researcher</h5><p>Ann-Kathrin Kohl studied Sociology at the University of Potsdam.</p><p>Prior to joining Statista, she was a project manager for quantitative market and opinion research at the German research institute INFO GmbH Markt- und Meinungsforschung.</p></div></div></div><div class="tabbar__content padding-all-30" data-tabbar-content="teamKirienko"><div class="row row-spacing-30"><div class="width80"><h5 class="margin-bottom-15 text-color--gray text-bold">Market Researcher</h5><p>Eugenia Kirienko studied Economics and Romance Studies at Osnabrück University. Before joining Statista, she worked at a market research institute specializing in quantitative market research.</p></div></div></div><div class="tabbar__content padding-all-30" data-tabbar-content="teamRegenthal"><div class="row row-spacing-30"><div class="width80"><h5 class="margin-bottom-15 text-color--gray text-bold">Market Researcher</h5><p>Johanna Regenthal graduated in Business Psychology from the Fresenius University of Applied Sciences in Hamburg, specializing in International Management and Personnel Psychology. After supporting the team as a student assistant, she became a full part of CBI and is now responsible for consumer surveys in all their project parts from the planning to the analysis, and for operative product management.</p></div></div></div><div class="tabbar__content padding-all-30" data-tabbar-content="teamKunst"><div class="row row-spacing-30"><div class="width80"><h5 class="margin-bottom-15 text-color--gray text-bold">Senior Researcher</h5><p>Alexander Kunst studied Sociology and Philosophy at the University of Hamburg, specializing in empirical methods and analytical philosophy.</p><p>After working as a researcher in Statista’s editorial team for several years, he has joined CBI and is now responsible for the publication of CBI survey results as content for the Statista platforms.</p></div></div></div><div class="tabbar__content padding-all-30" data-tabbar-content="teamSpearman"><div class="row row-spacing-30"><div class="width80"><h5 class="margin-bottom-15 text-color--gray text-bold">Market Researcher</h5><p>Jack Spearman studied Sociology at Kingston University in London, UK. After graduating, he went on to work at TNS and Ipsos in various project management and market research roles, where he developed his skills for over 7 years.</p><p>He moved to Hamburg in 2016 and prior to joining Statista he worked as a Patient Insight Manager at Clariness, where he helped lead the development of the company’s online survey offer.</p></div></div></div></div></div></div></div></section><section id="gcsResearchAnalysis" class="section section--medium margin-top-50 padding-vertical-s-40 padding-vertical-s-0 border-top-gray20-1"><div class="row"><div class="width25 margin-top-50 hideMobile"><img src="https://web.archive.org/web/20200808122005im_/https://cdn.statcdn.com/static/globalConsumerSurvey/marketresearch.svg"/></div><div class="width55 padding-left-30 padding-left-s-0"><h3 class="margin-bottom-20">Statista Research & Analysis</h3><p><p class="margin-bottom-15">Are you looking for in-depth data or specific analyses that go beyond what the Statista platform or the Global Consumer Survey offer?</p><div class="row"><div class="width100"><h6 class="text-bold font-size-s margin-bottom-10">Our services include:</h6><ul class="arrowList font-size-s"><li>Online surveys, focus groups, and expert interviews</li><li>Data modeling for market sizing and forecasting</li><li>Desk research and company profiles</li></ul> We would be happy to conduct preliminary research for you free of charge and to provide you with a non-binding offer. </div></div></p><div class="margin-top-20"><a href="https://web.archive.org/web/20200808122005/https://statista-research.com/en" class="button button--primary gcsCtaButton button--large" target="_blank" rel="noopener" download>Discover more</a></div></div><div class="width20"><div class="star star--medium star--12 star--green margin-left-50 hideMobile"><p class="star__text"><strong><small><a class="text-color--white" href="https://web.archive.org/web/20200808122005/mailto:sebastian.schumann@statista.com" data-gtm_ca-request_element="gcsOverview__testGcsEar"> Request a free and non-binding proposal <br/><i class="fa fa-arrow-circle-right font-size-l" aria-hidden="true"></i></a></small></strong></p></div></div></div></section><section id="contact" class="section section--medium border-top-gray20-1"><div class="section__content"><h2 class="h2 text-center"> Do you have any further questions? </h2><h3 class="h3 text-center text-color--gray padding-bottom-15"> We look forward to your inquiry </h3><div class="contact-box row"><div class="width50 box contacting padding-right-40 padding-left-40 padding-all-s-0 margin-bottom-s-15"><div class="heading">Access to the Global Consumer Survey</div><p> The Global Consumer Survey is part of the Statista Enterprise Account. 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