麦吉丽 × 百度：国货新势力品牌新实力000

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</li> </ul> </div> </div> <div class="right"> <div class="tel_txt">官方热线</div> <div class="contact" data-agl-cvt="2" onclick="ocpc(2)"> 400-800-8888 </div>  <div><button type="button" class="btn btn-danger" style="width: 100px;" data-toggle="modal" data-target="#free_consult" data-agl-cvt="5">免费咨询</button></div> </div> </div> </header>  <div id="example" class="main detail_line_height">  <div class="exam-detail bg-cover pt_50 mb_50"> <div class="con container">  <div class="detail"> <div class="title"> <p class="t big-title">麦吉丽 × 百度：国货新势力品牌新实力</p> <p class="time mt_10"> 2022-07-06   标签：<span class="tag_ids"> <a href="/tags/181">国货</a> <span>|</span> <a href="/tags/182">麦吉丽</a> <span>|</span> </span> </p> <div class="num flex_bet_center mt_50" style="display:none;"> <div class="l"> <p class="big-title"><span>1.34亿+</span></p> <p>总曝光量</p> </div> <div class="l"> <p class="big-title"><span>×136倍</span></p> <p>品牌资讯指数</p> </div> <div class="l"> <p class="big-title"><span>1149篇</span></p> <p>品牌内容共创</p> </div> </div> </div>  <div class="main" style="position:relative;"> <div class="content-wrapper"> <div class="content"> <h2>营销背景</h2> <p>在国货升级、国人自信、民族骄傲的时代背景下，“国潮”孕育而生。对于国货品牌麦吉丽而言，抓住国潮有助于拉近和消费者距离，提升品牌好感度，深化品牌认可度，综合提升品牌软实力。</p> <p>恰逢5月底，迎来麦吉丽品牌七周年盛典、雪白瓶新品发布等关键系列节点，如何讲好品牌故事、品牌实力、新品价值，也是品牌在思考的问题。</p> <h2>营销目标</h2> <p>在品牌七周年的关键节点，进一步帮助麦吉丽深化“高端国货”的品牌标签，提升消费者对麦吉丽的品牌认可度和好感度，为产品营销赋能。</p> <h2>营销方案</h2> <p>借势超级 IP—百度国潮季，撬动顶配活动资源，从“品牌+国潮”、“产品+国潮”、“研发+国潮”三个层面讲述麦吉丽国潮故事，加乘品牌内容和声量，跨屏种草麦吉丽国潮好物。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-d787-401a-3557-163852849671.png" width="840" height="280"></center> <p>同时，联合中国消协专业测评与权威专家的深度产品解读，为麦吉丽品牌和产品进行背书。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-6b07-4390-cdcb-163852851714.png" width="840" height="342"></center> <h3>预热期：品牌+国潮</h3> <p>发起“品牌+国潮”主题征文，通过引导用户生产内容为品牌造势</p> <p>面向420万+优质作者，发起#国货新势力·素颜潮自信#品牌主题征文，邀请用户与品牌进行内容共创。活动期间内容创作1149篇，内容传播8000万+，阅读量达800万+。海量品牌内容讨论，帮助重塑品牌和产品口碑。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-6d50-4082-57dc-163852856804.png" width="840" height="196"></center> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-dcb0-4394-a54d-163852856805.png" width="840" height="329"></center> <p>素人宝妈直播华丽变身，激发目标宝妈人群的情感共鸣</p> <p>定制#国潮素人大变身——宝妈如何成为独立优雅女性#情景剧，帮助麦吉丽拉近与宝妈人群的情感距离。通过百度经验官方直播互动，总曝光1000万+，观看人次30万+。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-f16d-456f-69db-163852860323.png" width="840" height="737"></center> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-afe1-4c86-3914-163852860324.png" width="840" height="401"></center> <h3>爆发期：产品+国潮、研发+国潮</h3> <p>中消协硬核背书+专家专业产品解读，助力行业市场教育和种草</p> <p>百度联合中消协打造《国货好物评测》专题，麦吉丽作为唯一一家美妆品牌，和百度国潮季、中国消费者协会一同参与节目策划和制作，以国货当潮态度、以权威科学立场、以知识消费观点，带出中消协、专家对麦吉丽品牌、产品、研发实力的多维度认可。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-d469-4b4e-17cc-163852868248.png" width="501" height="114"></center> <p>5月20日，邀请护发领域专家李丽做客《国货好物评测·洗护用品专场》直播间，通过产品成分解读、在线答疑、产品现场使用分享全面解读麦吉丽洗护系列产品，并通过商品挂载为电商引流。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-9af8-42ae-f95c-163852870676.png" width="840" height="441"></center> <p>5月21日，邀请护肤领域专家孟宏做客《国货好物评测 · 护肤科普小课堂》直播间，在线科普护肤知识，多维种草产品。两场直播总曝光达2000万+，直播参与人次75.9万+。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-309c-4c74-2230-163852876122.png" width="840" height="462"></center> <p>百度APP开屏联动搜索大卡，连续、多维度实现麦吉丽雪白瓶新品种草</p> <p>麦吉丽雪白瓶新品上线，通过百度APP开屏+搜索大卡联动种草，打造麦吉丽国潮超级品牌日。视频开屏样式强势吸睛，总曝光达2419万+，点击率达7.31%，高于行业平均。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-862c-4d92-28fd-163852881901.gif" width="490" height="498"></center> <p>长尾期：积极推动品牌内容在百度上的收录，借助百度让品牌内容和口碑持续沉淀。</p> <center><img alt="" src="https://bass-o-groove.cdn.bcebos.com/bass-o-groove/knowledge/4b534c47-d4b4-4246-7daa-163852886636.png" width="840" height="323"></center> <h2>营销效果</h2> <p>通过“百度国潮季”这一现象级IP，帮助麦吉丽从品牌、产品、研发多个维度全面深化“国货之光”的品牌标签。品牌全域曝光1.34亿+、品牌内容共创1149篇、品牌资讯指数136倍增。同时，围绕“尽享素颜之美”的品牌核心和“国货之光”的内容方向发起征文，海量且正面的舆论声音，为品牌口碑重塑迈出了有力的一步。</p> </div> </div> <div class="gradient-overlay"></div> <button id="showMoreBtn" class="show-more-btn" data-toggle="modal" data-target="#free_consult_diy" ><i class="fas fa-chevron-down"></i> 免费查看完整版</button> </div>  </div>  <div class="newForm">  <div class="modal fade" id="free_consult_diy" data-backdrop="static" data-keyboard="false" tabindex="-1" aria-labelledby="staticBackdropLabel" aria-hidden="true"> <div class="modal-dialog"> <div class="modal-content"> <div 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<h2>个人信息收集与隐私保护声明</h2> <div class="yinsi-notes"> <P>公司名称: 北京百度网讯科技有限公司</P> <P>我们/公司非常重视用户信息的保护。您在使用我们的相关服务(以下简称“服务”)，并在相应页面填写个人信息前，请您务必仔细阅读本声明。您一旦主动在页面提供您的个人信息并进行提交操作，即意味着您同意我们按照本声明收集、使用您的相关信息。</P> <P>一、个人信息的收集</P> <P>1、我们提供服务时，可能会收集下列与您有关的个人信息：</P> <P>您在使用本页面所涉及的表单、智能电话、卡券领取、客服工具等功能中提供的信息，包括姓名、手机号及使用本页面提供的产品/服务涉及的必要信息。</P> <P>请您注意，具体需要提供的信息可能会根据我们提供的产品/ 服务的不同而有所差异，请以向您展示的产品/服务以及所对应的要求提供相关个人信息，我们会在产品/服务页面或下文向您说明相关个人信息的收集和使用规则。</P> <P>2、您需要注意的是，以上个人信息均是您自愿提供。您有权拒绝提供，但可能无法正常使用相应的服务、功能或者无法达到服务拟达到的效果。</P> <P>二、个人信息的使用</P> <P>1、您同意，我们可以通过以下方式对个人信息进行使用：</P> <P>(1)我们收集您的姓名、手机号用于及时与您取得联系，并与您沟通产品或服务的相关事宜。</P> <P>(2)为了更好的提供服务，您在通过电话或客服工具与我们沟通时，我们会记录您的手机号及相关沟通情况。</P> <P>(3)如您拟查询、修改、删除、撤回授权您提交的个人信息的，或对个人信息保护问题有任何疑问或投诉，您可以与我们联系，我们将尽快配合处理。</P> <P>2、我们将严格保护您的个人信息安全。我们将采用适当制度、组织和安全技术等措施来保护您的个人信息不被未经授权的访问、使用或泄漏。</P> <P>3、为了实现上述目的，我们可能会委托我们的技术合作伙伴(例如呼叫服务商)为您提供服务，并由其在服务范围内进行合法、正当、必要地使用。</P> <P>三、未成年人信息的特殊保护</P> <P>1、若您是未满18周岁的未成年人，在使用本功能前，应在您的父母或其他监护人监护、指导下共同阅读并同意本隐私政策。</P> <P>2、若您是未满14周岁的未成年人的监护人，在使用本功能前，应为您的被监护人阅读并同意本隐私政策。</P> <P>四、适用法律</P> <P>本声明适用中华人民共和国法律。</P> <P>五、变更</P> <P>我们会适时对本声明进行修订，该等修订构成本声明的一部分。公司会将修改后的声明予以发布。在该种情况下，若您继续使用我们的服务，即表示同意接受经修订的声明的约束。</P> </div> </div> </div> </div> <style> .yinsi_3{color:#2196F3;cursor:pointer;} .yinsi{ font-size: 14px; text-align: left; line-height: initial; display: inherit !important; margin: 5px 0px; margin-left: 30px; } /*隐私勾选框*/ .checkbox { display: inline-block; position: relative; } .checkbox input { display: none; } .checkbox span { display: inline-block; width: 20px; height: 20px; border: 1px solid #888; border-radius: 50%; position: absolute; top: -7px; left: -25px; } .checkbox input:checked + span::after { content: ''; position: absolute; left: 7px; top: 3px; width: 5px; height: 10px; border: solid #2196F3; border-width: 0 2px 2px 0; transform: rotate(45deg); } /*隐私弹框*/ .yinsi-modal { display: none; position: fixed; z-index: 10001 !important; left: 0; top: 0; width: 100%; height: 100%; 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