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Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Access', 'event_destination_url': '/at/advertiser/awin-access' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M410.1 373.2c-49.4-25.3-86.4-75.9-178.9-75.9-78.4 0-141.9 45.3-141.9 101.3 0 55.9 63.5 101.3 141.9 101.3 92.5 0 129.6-50.6 178.9-75.9 12.2-6.3 24.7-12.7 24.7-25.3s-12.5-19.3-24.7-25.5zm-138.5 92.6c-12.8 2.8-26 4.2-40.4 4.2-24.5 0-48.9-5.5-68.8-15.5-1.5-.7-2.1-2.5-1.3-4 .7-1.5 2.5-2.1 4-1.3 19 9.6 42.5 14.8 66.1 14.8 13.9 0 26.7-1.3 39.1-4.1 1.6-.3 3.2.7 3.6 2.3.3 1.6-.7 3.2-2.3 3.6zm60.5-26.7c-6.4 4.1-12.3 7.6-18.1 10.7-.5.2-.9.4-1.4.4-1.1 0-2.1-.6-2.6-1.6-.8-1.5-.2-3.3 1.2-4 5.7-3 11.4-6.4 17.7-10.5 1.4-.9 3.2-.5 4.1.9.9 1.4.5 3.3-.9 4.1zm18-12.1l-6 4.2c-.5.4-1.1.5-1.7.5-.9 0-1.9-.4-2.5-1.3-.9-1.4-.6-3.2.8-4.1l5.9-4.1c1.4-.9 3.2-.6 4.1.7 1.1 1.3.7 3.1-.6 4.1zm121.5-97.3c11-5.8 10.9-19.6 10.9-33-.4-54.6 26.9-109.9-15.2-190.6C431.6 37.8 363.2 3 314.4 28.4c-48.8 25.5-59.4 101.5-23.7 169.8 42.1 80.7 103.1 89.9 147.7 121.5 10.9 7.8 22.2 15.8 33.2 10zM348.4 227.9c-12.2-12.1-22.4-26.3-31.3-43.4-1.2-2.3-2.3-4.6-3.4-7-.3-.7-.4-1.6-.1-2.4.2-.8.7-1.4 1.5-1.8 1.5-.7 3.2-.2 3.9 1.3l.2.4c1 2.2 2.1 4.5 3.2 6.7 8.6 16.5 18.5 30.2 30.3 41.9 1.2 1.2 1.2 3.1 0 4.2-1.2 1.2-3.1 1.2-4.3.1zm41.2 30.3c-6.1-3.5-11.2-6.6-15.9-9.7-1.1-.8-1.6-2.1-1.2-3.4.1-.3.2-.5.4-.8.9-1.4 2.8-1.7 4.1-.8 4.6 3.1 9.5 6.1 15.5 9.5 1.4.8 1.9 2.6 1.1 4.1-.7 1.5-2.6 2-4 1.1zm21.5 11.6l-5.4-2.8c-1.3-.7-1.9-2.2-1.5-3.5.1-.2.1-.3.2-.5.8-1.5 2.6-2 4-1.3l5.4 2.8c1.5.8 2.1 2.6 1.3 4s-2.6 2-4 1.3z"/><path d="M242.1 37.4c1.6-13.6 3.3-27.5-7.2-34.6-10.5-7.1-22.8-.3-34.8 6.3C151.5 35.9 88.9 38.3 37.1 115c-43.8 65-41.7 143 4.7 174.3 46.4 31.3 119.5 3.9 163.3-61.1 51.7-76.8 30.4-135.7 37-190.8zm-40.5 122.7c1.6.5 2.5 2.1 2 3.7-.4 1.4-.9 2.8-1.4 4.1l-.6 1.8c-.5 1.6-2.2 2.4-3.8 1.8-.2-.1-.5-.2-.7-.3-1.1-.7-1.6-2.1-1.1-3.5l.7-1.8c.5-1.3.9-2.6 1.3-3.9.4-1.5 2.1-2.4 3.6-1.9zm-46.4 80.7c-33.4 30.7-72.3 40.2-96.7 23.8-8.1-5.5-14.3-13.5-18.3-23.9-.6-1.5.2-3.3 1.7-3.8 1.5-.6 3.3.2 3.8 1.7 3.5 9.2 8.9 16.3 16 21.1 22.1 14.9 58 5.6 89.4-23.2 1.2-1.1 3.1-1.1 4.2.2 1.2 1.1 1.1 3-.1 4.1zm23.3-31.8c-.1-.1-.1-.1 0 0-1.4-.9-1.8-2.8-.9-4.1 4.8-7.4 8.6-14 11.6-20.4.7-1.5 2.5-2.1 4-1.4 1.5.7 2.1 2.5 1.4 4-3.2 6.6-7.1 13.5-12 21.1-.9 1.2-2.8 1.6-4.1.8z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Access</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Unser einfaches selfmanaged Programm</p></span></a></li><li><a class="flex gap-4 group/link" href="/at/advertiser/awin-accelerate" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Accelerate', 'event_destination_url': '/at/advertiser/awin-accelerate' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M500 28.3c-.7 40.1-12.4 267.3-184 267.3-12.7 0-26.4-1.3-40.9-3.9 0 0 2.9-43.6 87-98.8 32.7-21.5 48.6-41.8 56.2-57.5.8-1.5.3-2.9-.7-3.8l-.2-.2c-.1-.1-.2-.1-.3-.2-.1-.1-.2-.1-.3-.2-.1-.1-.2-.1-.3-.1-.1 0-.2-.1-.2-.1-.2-.1-.4-.1-.5-.1-.2 0-.3-.1-.5-.1s-.4 0-.6.1c-.1 0-.2.1-.3.1-.1 0-.2.1-.3.1-.1 0-.2.1-.3.2-.1.1-.2.1-.3.2-.2.1-.4.3-.5.5-.1.1-.2.2-.3.4-8.4 11.9-22.6 26.6-46.6 41.8-49.6 31.4-87.6 52.2-102.4 92.4-1.9 5.4-10.5 32.7-9.6 62.6 0 .8.1 1.5.1 2.3 0 .9.1 1.8.2 2.7 0 .7.1 1.5.2 2.2 0 .3.1.7.1 1 0 .5.1 1 .2 1.5.1.7.1 1.4.2 2 .2 1.4.4 2.9.6 4.3.1.7.2 1.3.3 2 .1.5.2 1 .3 1.6.2.9.4 1.8.5 2.6 0 .1 0 .2.1.3.1.6.3 1.1.4 1.7.1.5.2.9.3 1.3.1.5.2.9.4 1.3.2.6.3 1.2.5 1.9l.3.9.6 1.8.3.9c.3.9.6 1.8 1 2.7.4 1 .7 2 1.1 2.9.3.8.6 1.5 1 2.3.5 1.2 1.1 2.3 1.6 3.4 3.1 6.1.8 13.4-5.3 16.5-1.8.9-3.6 1.3-5.3 1.3-5.9 0-11-4.7-12.4-11.3-.4-1.9-.8-4-1.1-6.3-.2-.9-.3-1.8-.4-2.7-.2-1.1-.3-2.2-.4-3.4-.1-1.2-.3-2.3-.4-3.6 0-.4-.1-.7-.1-1.1-.2-1.8-.3-3.7-.4-5.7-.1-.7-.1-1.3-.1-2-.1-1-.1-2-.2-3-.1-2.6-.2-5.3-.2-8.1-.1-5.7.1-11.8.4-18.2.1-1.7.2-3.5.3-5.3.1-1.9.3-3.8.4-5.7.6-6.8 1.4-13.9 2.5-21.1.4-2.6.8-5.2 1.3-7.8.6-3.1 1.2-6.3 1.9-9.5l.6-3c.2-.8.3-1.5.4-2.3.1-.6.2-1.1.3-1.7.2-1.1.3-2.1.5-3.2.1-.7.2-1.4.3-2 .1-.5.1-1.1.2-1.6.1-.8.2-1.6.2-2.4.1-.8.2-1.7.2-2.5.1-1 .2-2 .2-3.1.1-1.5.2-3 .2-4.4v-3.8c0-3.1-.1-6.1-.3-9.1-.3-5.6-.4-11.6-.2-17.8.1-2.4.2-4.8.4-7.2.1-.6.1-1.3.2-1.9.1-1.4.3-2.9.5-4.3l.6-4.2c.2-1.3.4-2.5.6-3.8.1-.5.2-1.1.3-1.6.4-2.3.9-4.5 1.4-6.8.2-1 .5-2 .7-3l.9-3.3c.1-.6.3-1.1.5-1.7.2-.6.3-1.1.5-1.7.2-.6.3-1.1.5-1.7.3-1.1.7-2.2 1.1-3.4.2-.6.4-1.1.6-1.7l1.2-3.3c3.3-9 7.6-18.2 13-27.3.3-.6.7-1.1 1-1.7.7-1.1 1.4-2.3 2.2-3.4.4-.6.8-1.1 1.1-1.7 12.8-19.1 31-37.8 56.8-54.7 1.6-1.1 3.3-2.2 5-3.2 10.7-6.7 22.6-13.1 35.9-19l2.1-.9c1-.5 2-.9 3-1.3 4-1.7 8.2-3.5 12.5-5.1 1.1-.4 2.2-.8 3.2-1.3.6-.2 1.2-.4 1.8-.7.8-.3 1.7-.6 2.5-.9 3-1.1 6-2.2 9.1-3.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.4-.8 3.6-1.1 9.6-3 19.7-5.8 30.4-8.5 1.3-.3 2.7-.7 4-1 1.2-.3 2.3-.6 3.5-.8 1.8-.4 3.6-.8 5.4-1.3 1.1-.3 2.3-.5 3.4-.8l4.2-.9c3.9-.8 7.9-1.7 12-2.4 1.4-.3 2.7-.5 4.1-.8 3.4-.6 6.9-1.3 10.4-1.9.3-.1.6-.1.8-.1.3 0 .6 0 .9.1.5.1.9.2 1.3.5.2.1.3.1.4.2.1.1.3.2.4.3.1.1.2.2.3.2 0 0 .1 0 .1.1l.2.2c.2.2.4.5.6.7 0 1.2.3 2.2.3 3.3z" fill="currentColor"/><path d="M453.9 390.4c0 21.7-84.9 86.4-189.7 86.4-104.8 0-189.7-64.7-189.7-86.4 0-18.7 62.8-34.3 146.9-38.3.5 12.3 1.8 22.6 3.4 30.4 3 14.3 15.1 24.6 28.7 24.6 4.4 0 8.7-1.1 12.8-3.1 14.2-7.2 19.9-24.6 12.7-38.9-2.2-4.4-3.9-9.1-5.2-14 100.3 1.1 180.1 18.3 180.1 39.3zM230.9 253.6c.2 3.3-2.4 5.4-5 5.4-.7 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0-26.9-2.6-38.9-7.1-1.3-.5-2.6-1.1-3.9-1.6-1.9-.8-3.9-1.7-5.8-2.7-1.9-.9-3.8-1.9-5.6-2.9-1.8-1-3.6-2.1-5.4-3.2-1.2-.8-2.4-1.5-3.5-2.3-8.2-5.5-15.8-11.8-22.8-18.8-2.5-2.5-4.9-5.1-7.3-7.7-.9-1.1-1.9-2.1-2.8-3.2-.5-.5-.9-1.1-1.4-1.6-.9-1.1-1.8-2.2-2.7-3.2-.9-1.1-1.8-2.2-2.6-3.3-.9-1.1-1.7-2.2-2.6-3.3-.8-1.1-1.7-2.2-2.5-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.3-3.4-.4-.6-.8-1.2-1.1-1.7-.8-1.2-1.5-2.3-2.2-3.5-.4-.6-.7-1.2-1.1-1.7-.7-1.2-1.4-2.3-2.1-3.5-.7-1.2-1.4-2.3-2-3.5-.7-1.2-1.3-2.3-2-3.5-1-1.7-1.9-3.4-2.8-5.2-.3-.6-.6-1.1-.9-1.7-1.1-2-2.1-4-3.1-5.9-1-2-2-3.9-2.9-5.8-.3-.6-.5-1.1-.8-1.6l-1.5-3.3c-.5-1.1-1-2.2-1.5-3.2-1-2.1-1.9-4.2-2.8-6.2-.7-1.5-1.3-3-1.9-4.5l-.6-1.5c-.4-1-.8-1.9-1.2-2.9-3.6-9-6.3-16.7-8.2-22.4-.2-.6-.4-1.2-.6-1.7-.4-1.1-.7-2.1-1-3.1-1-3 1.1-6.1 4.3-6.5 4.4-.5 8.8-.9 13-1.2 8.5-.7 16.7-1.1 24.6-1.4 3.9-.1 7.8-.2 11.5-.2 3.6 0 7 .1 10.4.2 2.3.1 4.5.2 6.7.3 2.2.1 4.4.2 6.6.4 1.1.1 2.1.2 3.2.2l6.3.6c2.1.2 4.1.4 6.1.7 2 .3 4 .5 5.9.8 3.7.5 7.2 1.1 10.7 1.8 1.2.2 2.3.4 3.4.7 2.7.6 5.4 1.1 7.9 1.8.9.2 1.7.4 2.6.6 5.9 1.5 11.6 3.2 16.9 5.1 18 6.3 32.4 14.5 44 23.8 1.3 1.1 2.5 2.1 3.8 3.1 1.2 1.1 2.4 2.1 3.5 3.2 1.2 1.1 2.3 2.2 3.3 3.3 2.7 2.7 5.2 5.5 7.6 8.4 1.4 1.7 2.7 3.4 4 5.2.5.7 1 1.3 1.4 2 1.4 2 2.7 4 3.9 6 1.1 1.8 2.1 3.6 3.1 5.3.5.9 1 1.8 1.4 2.7.9 1.8 1.8 3.6 2.6 5.4.8 1.8 1.6 3.6 2.3 5.3.4.9.7 1.8 1 2.7.2.4.3.9.5 1.3.1.4.3.9.5 1.3 1.5 4.4 2.8 8.6 3.8 12.8.4 1.6.8 3.3 1.1 4.8 2.1 6.7 2.8 13.2 3.2 18.8z"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Accelerate</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Unsere flexible, automatisierte Lösung</p></span></a></li><li><a class="flex gap-4 group/link" href="/at/advertiser/awin-advanced" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Advanced', 'event_destination_url': '/at/advertiser/awin-advanced' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M281.6 473.2c-14.2-4.9-22.1-1.4-31.6 2.7-9.5 4.2-18.2 2.5-23.3-2.7-5.1-5.2-28.5 3.6-30.6 3.9-2.1.3 5.5-6 3.1-7.2-1.1-.6-8.6.1-16.1 1-1.5.2-2-2-.6-2.5 18.4-6.4 45.3-19.7 45.1-43.1 0-4.7-.1-9.4-.3-13.9-1.1-26.6-6.4-50.4-32.3-69.1-1.6-1.1-1.8-3.3-.5-4.8 1-1 1.9-2.1 2.9-3.2 1.1-1.3 3-1.5 4.3-.5 8.7 6.4 20.2 14 22.6 11.3 2.3-2.6-.4-14.2-3.1-23.5-.3-1.2.1-2.5 1-3.3 2.2-2 4.2-4.1 6-6.1.2.1.3.2.5.4 7.2 14 20.5 38.8 25.1 39 3.9.2 8.3-11.1 11.1-20 .5-1.5 1.9-2.4 3.5-2.2 2.1.3 4.1.5 6.2.7 1.8.1 3.1 1.7 2.9 3.4-.4 5.7 0 11.8 3.3 12.5 4.3.9 17.7-6.7 26.6-12.3 1.1-.7 2.5-.6 3.5.1 2 1.4 4.1 2.8 6.4 4.2 1.9 1.2 2.2 3.9.4 5.3-10.6 8.4-26 21.8-31.3 32.5-4 8.2-4.9 22.8-4.4 36.1.6 14.1 2.7 26.8 4.4 28.6 3.2 3.5 14.3 27.4 41.9 31.2 27.5 3.9-32.5 6.4-46.7 1.5z" /><path d="M498.4 277.4c-6.7 22.4-31.9 51.6-58.5 52-23.8.4-27.8-14.4-45.3-10.1-3.3.8-6.4 2.2-9.3 4.1-10.4 6.7-20.2 9.5-29.1 9.9-15.3.6-28.2-6.1-38-13.4-3.1-2.3-6.5-4-10-5.2-3.5-1.2-7.2-1.7-11-1.6-2 0-4.1.3-6.1.7-10.8 2.2-24.5.7-36.5-3.9-4.9-1.9-9.6-4.4-13.7-7.4-4.5-3.2-8.2-7.1-10.8-11.6-5-5.1-13.3 16.8-27.9 21.9-.1 0-.2.1-.2.1-.4.1-.9.3-1.3.5-5.5 2.2-10.5 5.4-14.3 9.9-6 7.1-11.7 12.3-17 16-19.4 13.5-34.2 7.1-44.9-.7-9.2-6.6-20.9-8.3-31.5-4.5-71.5 26-113-38.3-83-75.3 21.8-27-19.4-28.7 4.2-75.1 17.4-34.1 45.3-26.9 55.3-41.8 10.1-14.8-1.5-33.5 25.6-56.4 24.6-20.8 37.7-4.3 56.6-11.5 19-7.2 21.6-51.5 95-52.3 73.4-.8 76.5 55 100.8 49.8 20.8-4.5 39.9 2.3 54.9 14.1 13.8 10.9 6.4 34.8 21.6 46.6 15.1 11.8 31.6 13.9 43.4 37.1 11.8 23.2-8 43 6.7 56.5 14.6 13.6 31.1 29.3 24.3 51.6z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Advanced</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Unsere maßgeschneiderte und umfangreiche Lösung</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--green"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/at/publisher" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'für Publisher', 'event_destination_url': '/at/publisher' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">für Publisher</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Baue langanhaltende Partnerschaften mit weltweit führenden Marken auf, indem Du ihre Produkte und Services bei Deinem Publikum bewirbst.</p><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/at/publisher/content-creator-influencer" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Content Creators & InfluencerInnen', 'event_destination_url': '/at/publisher/content-creator-influencer' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M488.5 7.2c7.2 5.9 11.4 14.7 11.4 24.1v140.6c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V69.4l-93.7 18.7v115c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V62.6c0-14.9 10.5-27.7 25.1-30.7L462.6.7c9.1-1.9 18.6.6 25.9 6.5zM73 296.9l11.5-17.4c5.8-8.7 15.5-13.9 26-13.9h60.2c10.4 0 20.2 5.2 26 13.9l11.6 17.4H250c17.3 0 31.2 14 31.2 31.2v140.6c0 17.3-14 31.2-31.2 31.2H31.3C14 500 .1 486 .1 468.7V328.1c0-17.3 14-31.2 31.2-31.2H73zm114.5 101.5c0-25.9-21-46.9-46.9-46.9s-46.9 21-46.9 46.9 21 46.9 46.9 46.9 46.9-21 46.9-46.9z" /><path d="M136.5 214l94.1-97.5c27.3-28.3 25.9-75.1-4.4-101.4-27.3-22.9-67.3-18.5-91.7 6.3l-9.3 10.3-9.8-10.3C91.1-3.5 50.7-7.9 24.3 15-6.5 41.4-7.9 88.2 19.4 116.5L114 214c5.9 6.3 16.1 6.3 22.5 0zm325.8 39c-5.9-4.3-14-3.9-19.4.9l-125 109.3c-4.9 4.3-6.6 11.1-4.3 17.3 2.3 6.2 8.1 10.2 14.6 10.2h54.4l-37.5 87.6c-2.8 6.7-.7 14.5 5.2 18.7 5.9 4.2 14 3.9 19.4-.9l125-109.3c4.9-4.3 6.6-11.1 4.3-17.3-2.3-6.2-8.1-10.2-14.6-10.2H430l37.5-87.6c2.8-6.7.6-14.5-5.2-18.7z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Content Creators & InfluencerInnen</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Verdiene Geld mit durch Dich inspirierten Sales</p></span></a></li><li><a class="flex gap-4 group/link" href="/at/publisher/editorial-media-sites" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Redaktionen & Medienunternehmen', 'event_destination_url': '/at/publisher/editorial-media-sites' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M387.2 16.2l-29.7 29.6 96.6 96.6 29.7-29.7c21.6-21.6 21.6-56.5 0-78.1l-18.5-18.4c-21.6-21.6-56.5-21.6-78.1 0zm-52 51.9L170.1 233.3c-6 6-10.7 13.4-13.3 21.6l-29.2 87.6c-2.9 8.5-.6 17.9 5.7 24.3 6.3 6.4 15.7 8.6 24.3 5.7l87.6-29.2c8.1-2.7 15.5-7.3 21.6-13.3l165.1-165.2-96.7-96.7z" fill="currentColor"/><path d="M0 152.7C0 100.4 42.4 58 94.7 58h94.7c17.5 0 31.6 14.1 31.6 31.6s-14.1 31.6-31.6 31.6H94.7c-17.5 0-31.6 14.1-31.6 31.6v252.6c0 17.5 14.1 31.6 31.6 31.6h252.6c17.5 0 31.6-14.1 31.6-31.6v-94.7c0-17.5 14.1-31.6 31.6-31.6s31.6 14.1 31.6 31.6v94.7c0 52.3-42.4 94.7-94.7 94.7H94.7C42.4 500 0 457.6 0 405.3V152.7z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Redaktionen & Medienunternehmen</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Verwandle Deinen Traffic in Umsatz</p></span></a></li><li><a class="flex gap-4 group/link" href="/at/publisher/technology-partner" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Technology Partner', 'event_destination_url': '/at/publisher/technology-partner' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M250 347.2c0-69 56-125 125-125s125 56 125 125-56 125-125 125-125-55.9-125-125zm125-69.4c-7.6 0-13.9 6.3-13.9 13.9v41.7h-41.7c-7.6 0-13.9 6.2-13.9 13.9s6.3 13.9 13.9 13.9h41.7v41.7c0 7.6 6.2 13.9 13.9 13.9s13.9-6.2 13.9-13.9v-41.7h41.7c7.6 0 13.9-6.2 13.9-13.9s-6.3-13.9-13.9-13.9h-41.7v-41.7c0-7.7-6.3-13.9-13.9-13.9z" fill="currentColor"/><path d="M111.1 55.6v83.3H55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.7 12.4 27.7 27.8zm166.7 0v83.3h-55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.8 12.4 27.8 27.8zM0 194.4c0-15.4 12.4-27.8 27.8-27.8h277.8c15.4 0 27.8 12.4 27.8 27.8 0 2-.3 4-.6 5.9-63.8 18.4-110.5 77.2-110.5 146.9 0 9.9 1 19.5 2.7 28.9-9.6 4.4-19.9 7.8-30.5 10v58.3c0 15.4-12.4 27.8-27.8 27.8s-27.8-12.4-27.8-27.8v-58.3C75.5 373.3 27.8 317.2 27.8 250v-27.8C12.4 222.2 0 209.8 0 194.4z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Technology Partner</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Integriere Deine Technologie</p></span></a></li><li><a class="flex gap-4 group/link" href="/at/publisher/other-partner-types" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Weitere Publisher-typen', 'event_destination_url': '/at/publisher/other-partner-types' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M0 187.5C0 153 28 125 62.5 125h125v343.7c0 17.3-14 31.2-31.2 31.2H93.8c-17.3 0-31.2-14-31.2-31.2v-125c-34.5 0-62.5-28-62.5-62.5v-93.7zm500 46.9c0 27.2-13.1 50.4-31.2 59v-118c18.1 8.6 31.2 31.8 31.2 59z" fill="currentColor"/><path d="M468.7 31.3c0-12.6-7.6-24-19.3-28.9S424.3.3 415.3 9.1l-42.6 42.7C325.9 98.7 262.3 125 196 125h-8.5v218.5h8.5c66.3 0 129.9 26.4 176.7 73.2l42.6 42.6c9 9 22.4 11.6 34.1 6.7s19.3-16.2 19.3-28.9V31.3z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Weitere Publisher-typen</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Support für jede Art von Publisher</p></span></a></li><li><a class="flex gap-4 group/link" href="/at/publisher/advertiser-verzeichnis" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Advertiser-Verzeichnis', 'event_destination_url': '/at/publisher/advertiser-verzeichnis' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M468.8 62.5c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6V78.1c-.1-8.6 7-15.6 15.6-15.6zm0 125c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c-.1-8.6 7-15.6 15.6-15.6zm15.6 140.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c0-8.6 7-15.6 15.6-15.6s15.6 7 15.6 15.6zm-375 31.3c0-43.2 35-78.1 78.1-78.1H250c43.2 0 78.1 35 78.1 78.1 0 8.6-7 15.6-15.6 15.6H125c-8.6 0-15.6-7-15.6-15.6zM218.8 125c34.5 0 62.5 28 62.5 62.5s-28 62.5-62.5 62.5-62.5-28-62.5-62.5 27.9-62.5 62.5-62.5z" fill="currentColor" /><path d="M15.6 62.5C15.6 28 43.7 0 78.1 0h281.2c34.5 0 62.5 28 62.5 62.5v375c0 34.5-28 62.5-62.5 62.5H78.1c-34.5 0-62.5-28-62.5-62.5v-375zm93.8 296.9c0 8.6 7 15.6 15.6 15.6h187.5c8.6 0 15.6-7 15.6-15.6 0-43.2-35-78.1-78.1-78.1h-62.5c-43.2-.1-78.1 34.9-78.1 78.1zM218.8 250c34.5 0 62.5-28 62.5-62.5s-28-62.5-62.5-62.5-62.5 28-62.5 62.5 27.9 62.5 62.5 62.5z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Advertiser-Verzeichnis</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Schau Dir tausende Advertiser auf Awin's Plattform an</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--turquoise"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/at/agency" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Für Agenturen', 'event_destination_url': '/at/agency' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">Für Agenturen</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Mit Awin's Datenbank voller Partnerschaften, Technologien und Lösungen hast Du unbegrenzte Kontrolle, um das Business Deiner KundInnen auszubauen.</p></div></div></div></div></li><li><button class="text-black w-full py-3 px-6 md:px-8 inline-flex items-center justify-between text-2xl font-medium lg:text-base whitespace-nowrap" x-on:click="selected == 1 ? selected = null : selected = 1" x-bind:class="selected == 1 && 'border-white/20 bg-white/10'" x-bind:aria-selected="selected == 1 ? 'true' : 'false'" x-bind:onclick="'gtag("event", "Website Event Click", { "event_id": "Section", "event_name": "NAVIGATION", "event_category": "HEADER_LINK", "event_label": "Ressourcen" });'" type="button"><span>Ressourcen</span><svg class="ml-2 w-2 transform lg:hidden" aria-hidden="true" width="8" height="12" viewBox="0 0 8 12" xmlns="http://www.w3.org/2000/svg" x-bind:class="selected == 1 ? '-rotate-90' : 'rotate-90'"><path d="M1.99997 0L0.589966 1.41L5.16997 6L0.589966 10.59L1.99997 12L7.99997 6L1.99997 0Z" fill="currentColor"></path></svg></button><div class="inset-x-0 z-0 w-full border-t bg-white py-6 lg:drop-shadow-dropdown aria-hidden:opacity-0 md:rounded-b-lg md:py-12 lg:absolute top-header" x-cloak x-show="selected == 1" x-transition.opacity="" x-bind:aria-hidden="selected == 1 ? 'false' : 'true'"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-8 md:grid-cols-3 md:gap-14"><div class="theme--blue-dark"><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/at/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Market Insights', 'event_destination_url': '/at/markteinblicke' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M54.1 53.1l37.5 25c8.6 5.8 10.9 17.4 5.2 26s-17.4 10.9-26 5.2l-37.5-25c-8.6-5.8-10.9-17.4-5.2-26s17.4-10.9 26-5.2zm412.5 31.3l-37.5 25c-8.6 5.8-20.2 3.4-26-5.2s-3.4-20.2 5.2-26l37.5-25c8.6-5.8 20.2-3.4 26 5.2s3.5 20.2-5.2 26zM18.8 175h50c10.4 0 18.8 8.4 18.8 18.8s-8.4 18.8-18.8 18.8h-50C8.4 212.5 0 204.2 0 193.8S8.4 175 18.8 175zm412.4 0h50c10.4 0 18.8 8.4 18.8 18.8s-8.4 18.8-18.8 18.8h-50c-10.4 0-18.8-8.4-18.8-18.8s8.5-18.8 18.8-18.8zM91.6 309.4l-37.5 25c-8.6 5.8-20.2 3.4-26-5.2s-3.4-20.2 5.2-26l37.5-25c8.6-5.8 20.2-3.4 26 5.2s3.5 20.2-5.2 26zm337.5-31.2l37.5 25c8.6 5.8 10.9 17.4 5.2 26s-17.4 10.9-26 5.2l-37.5-25c-8.6-5.8-10.9-17.4-5.2-26s17.4-10.9 26-5.2zM312.5 387.5c0 34.5-28 62.5-62.5 62.5s-62.5-28-62.5-62.5V350h125v37.5z" /><path d="M350.9 282.7c-15.5 21.2-31 42.5-38.4 67.3h-125c-7.5-24.9-23-46.2-38.4-67.3-4.1-5.5-8.1-11.1-12-16.7-15.5-22.3-24.5-49.3-24.5-78.4C112.5 111.6 174.1 50 250 50s137.5 61.6 137.5 137.5c0 29.1-9.1 56.2-24.5 78.4-3.9 5.6-8 11.2-12.1 16.8zm-163.4-95.2c0-34.5 28-62.5 62.5-62.5 6.9 0 12.5-5.6 12.5-12.5S256.9 100 250 100c-48.4 0-87.5 39.1-87.5 87.5 0 6.9 5.6 12.5 12.5 12.5s12.5-5.6 12.5-12.5z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Market 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", "url": "https://www.awin.com/at/industrieeinblicke/awin-black-friday-2024-trends-and-predictions", "image": { "@type": "ImageObject", "url": "https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/g_faces,w_600,c_fill,ar_2:1/v1728487850/awin-website/market-insight-posts/thumbnail/djgwkx2q4zw7bvippkc2.png" }, "datePublished": "2024-10-09T04:29:02T+01:009", "dateModified": "2024-10-14T10:06:52.691Z", "author": { "@type": "Person", "name": "Alfie Staples" }, "publisher": { "@type": "Organization", "name": "Awin", "url": "https://www.awin.com/", "logo": { "@type": "ImageObject", "url": "https://www.awin.com/images/logo-awin-black.svg", "width": "178", "height": "80" } } }</script><article class="py-20 lg:pt-49 lg:pb-25"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-6 lg:mb-20 lg:grid lg:grid-cols-12 lg:gap-8"> <div class="lg:col-span-8 lg:col-start-3"><h1 class="[&>span]:font-semibold text-4xl lg:text-5xl font-extralight mb-3" data-component="component-heading">Awin Black Friday 2024 Trends & Vorhersagen </h1><p class="text-sm mb-5">geschrieben von <span>Alfie Staples am </span><time datetime="2024-10-09T04:29:02T+01:009">9. Okt. 2024.</time><span class="before:content-["_·_"]">11 Minuten zum Lesen</span></p><div class="[&>span]:font-semibold text-2xl font-extralight mb-8" data-component="component-heading"><p><span class="TextRun SCXW49328064 BCX8" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW49328064 BCX8">Alfie Staples, Senior Global Insight Manager bei </span><span class="NormalTextRun SpellingErrorV2Themed SCXW49328064 BCX8">Awin</span><span class="NormalTextRun SCXW49328064 BCX8">, verrät die Top 10 Trends & Vorhersagen für das &bdquo;Goldene Quartal 2024“.</span></span><span class="EOP SCXW49328064 BCX8" data-ccp-props="{}"> </span></p></div><div class="flex items-center mb-5"><h4 class="font-semibold text-base mr-2.5 flex-none">Teilen</h4><ul class="flex flex-wrap"><li><a class="c-action" 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11.4041 14.1982 10.0025 12.7017 10.0025C11.1813 10.0025 10.9233 11.189 10.9233 12.4135V17H8.11161V7.54225V7.54225Z" fill="currentColor"></path></svg></a></li></ul></div><div class="mb-5"><img class="rounded-2 w-full" alt="" src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto,w_940,h_660,c_fit/v1728487850/awin-website/market-insight-posts/image/v2w5eo16irveeu2txl0q.png"></div><div class="prose mb-20"><p><span data-contrast="auto">Während die stressigste, aber auch wichtigste Einkaufszeit des Jahres 2024 immer näher rückt, kündigen sich bereits mehrere Trends an, die den Einzelhandel beeinflussen werden. 2023 war von rasant steigender Inflation geprägt, was Margen und Marketingbudgets unter Druck setzte. Doch jetzt, im vierten Quartal diesen Jahres, haben sich die globalen Herausforderungen etwas entspannt.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span><span data-contrast="auto">Eine Frage bleibt: Haben die VerbraucherInnen wieder genug Vertrauen, um den großen Tag zu retten?</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span><span data-contrast="auto">Die globalen ExpertInnen von Awin haben ihre Top 10 Vorhersagen für die diesjährige Shopping-Hochsaison zusammengestellt.</span><span data-ccp-props="{}"> </span></p> <ol> <li><strong> Werden niedrigere Zinsen das Vertrauen der VerbraucherInnen im vierten Quartal stärken?</strong></li> </ol> <p><span data-contrast="auto">Mit der ersten Zinssenkung der US-Zentralbank (Fed) seit vier Jahren, die im September angekündigt wurde, und der abklingenden Inflation nach ihrem Höchststand im Jahr 2022, scheint es, als würde die Fed in naher Zukunft weiterhin die Zinsen senken.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Es könnte zwar eine Weile dauern, bis diese Senkungen die Wirtschaft spürbar entlasten und das Einkaufsverhalten der VerbraucherInnen entsprchend ankurbeln, aber allein diese erste Zinssenkung könnte das Vertrauen der US-KäuferInnen stärken und viele dazu bewegen, die verlockenden Angebote am Black Friday zu nutzen.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">In Großbritannien warten VerbraucherInnen (und Marketer) gespannt auf die Entscheidung der Bank of England zu den Zinsen Anfang November. Nach einer erfreulichen Zinssenkung im August, von einem 16-Jahres-Hoch von 5,25% auf 5%, könnte dies für mehr als eine halbe Million HausbesitzerInnen spürbare Auswirkungen haben. Wer eine variable Hypothek hat, könnte über die Feiertage ein bisschen mehr Geld in der Tasche haben.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Währenddessen war die Europäische Zentralbank (EZB) schneller und senkte bereits im Juni ihren Leitzins von 4% auf 3,75%, gefolgt von einer weiteren Senkung auf 3,5% im letzten Monat. Diese Zinssenkungen könnten auch die Konsumausgaben in Europa rund um die Cyber Week ankurbeln.</span><span data-ccp-props="{}"> </span></p> <ol start="2"> <li><strong> Später Black Friday bringt Weihnachten näher und verändert die Kaufgewohnheiten</strong></li> </ol> <p><span data-contrast="auto">Es wurde bereits festgestellt, dass, obwohl Black Friday in diesem Jahr näher an Weihnachten liegt, das Ereignis einen starken Trend zum 'Selbstschenken' bei den KäuferInnen beibehalten hat. Viele kaufen persönliche Dinge, die sie sich schon länger gewünscht haben, um Schnäppchen zu ergattern.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Diese Gewohnheit könnte sich in diesem Jahr ändern, da der Black Friday näher an die Vorweihnachtszeit rückt. Da Geschenke für Freunde und Familie jetzt eine wichtigere Priorität haben, machen wir uns möglicherweise weniger Geschenke selbst und mehr Geschenke für andere. Oder erleben wir vielleicht beides, was die Verkaufszahlen und den Umsatz während des Cyber-Wochenendes in die Höhe treibt, während KäuferInnen die Wunschlisten als auch persönlichen Wunschzettel abarbeiten?</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Um zu verhindern, dass sich zu viel Aktivität auf das Wochenende konzentriert, könnten viele Marken in Erwägung ziehen, ihre Werbeaktionen über einen längeren Zeitraum auszudehnen. Sie könnten bereits früher im Monat starten, als sie es normalerweise tun würden, um nicht alle Performance-Ziele auf das letzte Wochenende des Monats zu setzen.</span><span data-ccp-props="{}"> </span></p> <ol start="3"> <li><strong> Wird der 'Buy Now, Pay Later' (BNPL) 2023 wegen pünktlicher Gehaltszahlungen in dieser Hochsaison nachlassen?</strong></li> </ol> <p><span data-contrast="auto">Im letzten Jahr konnten wir die </span><a href="/gb/sector-insights/ten-trends-black-friday"><span data-contrast="none">Beliebtheit von BNPL-PartnerInnen</span></a><span data-contrast="auto"> auf der Awin-Plattform beobachten. Der Umsatz, den diese PartnerInnen während des Cyber-Wochenendes weltweit generierten, stieg 2023 um mehr als 40%.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Aber wird der Erfolg dieser PartnerInnen auch 2024 anhalten?</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Die Tatsache, dass Black Friday in diesem Jahr später fällt, könnte eine Rolle spielen. Da er später im Monat liegt, werden die meisten Arbeitnehmer ihre Gehälter rechtzeitig zum großen Verkaufstag erhalten, im Gegensatz zum letzten Jahr, als viele KäuferInnen auf BNPL-Methoden zurückgreifen mussten, um ihre Einkäufe zu bezahlen. Auf der anderen Seite ist einer unserer besten BNPL-Partner, Zilch, viel optimistischer. James Cartlidge, Sales & Partnerships Director, erwartet, dass die VerbraucherInnen "weiterhin nach guten Einkaufsmöglichkeiten und smarteren Zahlungsmethoden suchen, weshalb wir für die Black Friday-Woche mit einem Umsatzanstieg von 80% im Vergleich zum letzten Jahr rechnen."</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Es ist jedoch wichtig zu beachten, dass ein Großteil der Affiliate-Aktivitäten, die wir von diesen PartnerInnen sehen, eher mit ihren Belohnungs- und Angebotsseiten zu tun hat als mit ihren Kernangeboten im Bereich Kredit. Da einige BNPL-PartnerInnen zunehmend als Shopping-"Super-Apps" für VerbraucherInnen angesehen werden, könnte die Performance dieser Affiliates weiterhin steigen.</span><span data-ccp-props="{}"> </span></p> <ol start="4"> <li><strong> Das Ende von Rabatten auf Websites? Technology Partner machen es einfacher, personalisierte Rabatte anzubieten</strong></li> </ol> <p><span data-contrast="auto">Bei vergangenen Black Fridays war es nicht ungewöhnlich, dass Einzelhändler oder Brand-Websites mit '30 % Rabatt auf alles!' überhäuft wurden. Der Druck, KundInnen mit einem verlockenden Angebot anzulocken, führte dazu, dass viele Advertiser sehr allgemeine Verkaufstaktiken einsetzten, die oft die Gewinnmargen belasteten, aber dafür sorgten, dass Umsatz generiert und neue KundInnen gewonnen wurden.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Heutzutage ist das viel ausgeklügelter, besonders wenn es um Rabatte geht. Das liegt zum Teil daran, dass immer mehr Menschen erkennen, dass Black Friday nicht mehr der einzige Einkaufstag ist. Der Höhepunkt zieht sich über den gesamten Monat, und viele VerbraucherInnen haben das Gefühl, dass einige der angebotenen Deals nicht immer ihren persönlichen Bedürfnissen entsprechen.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">In diesem Zusammenhang ermöglicht es den Technology Partnern, personalisierte Angebote einfacher auf der Website umzusetzen, dass sie selbst wachsen.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Affiliate-Lösungen wie intent.ly, UpSellit und SaleCycle sind Experten darin, Angebote für Website-Besucher zu personalisieren und können mit einem einzigen Klick über Awin eingesetzt werden. Das stetige Wachstum der Nutzung dieser Technologien durch Awin-Marken in den letzten Jahren zeigt klar ihren Wert.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1728488123/rbywpcjqjkwrmdbwo74e.jpg" alt="" /></span></p> <ol start="5"> <li><strong> KI bleibt weiterhin innovativ</strong></li> </ol> <p><span data-contrast="auto">KI hat viele Aspekte des Affiliate Marketings für Advertiser und Publisher gleichermaßen verändert. Allerdings werden Akteure außerhalb des Kanals und Entwicklungen in den KI-Modellen selbst wahrscheinlich Auswirkungen auf Affiliates im vierten Quartal haben.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Paul Stewart, Group Strategic Partnerships Director bei Awin, prognostiziert: &bdquo;Google könnte durch Gemini Rabatte in einer verfeinerten Liste in den Suchergebnissen kuratieren, was zu geringeren Volumina von saisonalen SEO-Publishern führen könnte, deren URLs in dieser Zeit gut abschneiden.“</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Im Affiliate-Bereich erwarten wir, dass KI eine zunehmend wichtige Rolle in den Strategien der Marken spielen wird, da sie weiterhin reift und sich an die Bedürfnisse des Kanals anpasst.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Paul erwartet auch: &bdquo;Mehr Einzelhändler werden KI nutzen, um hochgradig personalisierte Einkaufserlebnisse anzubieten. Genauer gesagt, erwarten Sie KI-gestützte Empfehlungen (ChatGPT oder andere LLMs werden als Ausgangspunkt verwendet, um Rabatte im Internet zu sammeln). On-Site-Dynamik-Rabattierung, die durch KI unterstützt wird, sowie mehr Chatbots, die Kundenanfragen in Echtzeit bearbeiten, werden ebenfalls verbreiteter sein.“</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Technologie-PartnerInnen, die Personalisierungslösungen anbieten (wie im vorherigen Trend erwähnt), sowie Unternehmen wie Envolve Tech, die einen KI-gesteuerten Einkaufsassistenten anbieten, werden voraussichtlich zentrale Säulen in den Markenstrategien sein.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Erwarte außerdem, dass KI eine größere Rolle bei der Interpretation des Kundenverhaltens spielt und Einkaufserlebnisse basierend auf diesen Erkenntnissen anpasst. Unternehmen wie Qubit bieten ein maschinelles Lernmodell, das benutzerdefinierte User Journeys mit Echtzeit- und historischen Kundendaten erstellt.</span><span data-ccp-props="{}"> </span></p> <ol start="6"> <li><strong> Der Anstieg von InfluencerInnen als 'Promo-Player'</strong></li> </ol> <p><span data-contrast="auto">Der Anstieg von InfluencerInnen im Affiliate-Kanal ist keine neue Nachricht. Unsere Analyse dieses Affiliate-Segments zu Beginn des Jahres hat jedoch einige wichtige Details über diese PartnerInnen gezeigt, die in der diesjährigen Hochsaison relevant sein könnten.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Besonders auffällig ist, dass InfluencerInnen und Creator oft als "Brand Builder" betrachtet werden. Die Realität ist jedoch komplexer. Es ist wichtig zu erkennen, dass immer mehr Verkäufe, die InfluencerInnen zugeschrieben werden, einen Rabattcode beinhalten. Wie die folgende Grafik zeigt, ist dieser Trend besonders stark im vierten Quartal und im November. Tatsächlich generieren InfluencerInnen  auf der Awin-Plattform jetzt viel häufiger Verkäufe mit Gutscheinen als der Durchschnitt anderer Partnerarten auf der Plattform.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1728488251/zcdpc5doiyhfypcxdfsx.jpg" alt="" /></span></p> <p><span data-contrast="auto">Was sagt uns das? Nun, es ist ein weiteres Zeichen dafür, dass KäuferInnen  immer öfter bereit sind, direkt auf Empfehlungen von InfluencerInnen über soziale Plattformen zu kaufen. Diese Bereiche werden zunehmend handelfreundlich und die KäuferInnen finden die Codes, die InfluencerInnen posten, offensichtlich nützlich.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Außerdem sind KäuferInnen, die nach Orientierung suchen, bereit, sich auf diese Autoritäten zu verlassen, besonders angesichts der überwältigenden Anzahl von Angeboten im vierten Quartal. Hier sind vor allem kleinere InfluencerInnen von Wert. Daten von Magic Numbers zeigen, dass die Rendite (ROI) von Influencern mit etwa 5.000 Followern bei 18:1€ liegt. Bei denen mit etwa 20.000 Followern sinkt sie jedoch auf nur 6:1€. Nischen-InfluencerInnen mit einer engagierten Community sind im vierten Quartal die besten Optionen</span><span data-ccp-props="{}"> </span></p> <ol start="7"> <li><strong> Die Erholung des Reise-Sektors setzt sich dank TikTok und Travel Tuesday fort</strong></li> </ol> <p><span data-contrast="auto">Travel Tuesday, ein Tag für Rabatte auf Reiseprodukte nach Thanksgiving, gewinnt seit 2017 an Bedeutung. In den letzten Jahren, besonders durch die begeisterte Annahme auf TikTok, hat sich das Ereignis wirklich als Teil des vierten Quartals etabliert.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Der Reisemarkt hat sich in diesem Jahr nach einigen schwierigen Jahren während und nach den Covid-Lockdowns stark erholt. Awin hat in einem der Insight of the Month-Artikel im März festgestellt, dass sich der Reise-Sektor in diesem Jahr schnell zurückentwickelt hat. Da Travel Tuesday dieses Jahr am Dienstag, dem 3. Dezember, stattfindet, erwarten wir, dass dieser positive Trend weiter anhält.</span><span data-ccp-props="{}"> </span></p> <ol start="8"> <li><strong> Gen-Z und Millennials gönnen sich dieses Cyber-Wochenende</strong></li> </ol> <p><span data-contrast="auto">Gen-Z und Millennials sind für Marketer immer eine wichtige Zielgruppe, aber dieses Cyber-Wochenende werden sie wirklich entscheidend für Gewinne und Verluste der Advertiser sein. Daten aus den USA zeigen, dass das wirtschaftliche Optimismusgefühl bei allen Altersgruppen gestiegen ist, von 33% im Mai auf 41% im August 2024.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Millennials und Gen-Z geben am ehesten Geld für wichtige Produkte wie Bekleidung, Beauty, Elektronik und Schuhe aus. Tatsächlich stieg die Kaufabsicht von Gen-Z und Millennials von Q2 auf Q3 2024 um 13% und 18%, während ältere Generationen nur ein durchschnittliches Wachstum von 4% verzeichneten. Diese Daten schließen allerdings keine TeilnehmerInnen aus dem UK und der Eurozone ein. Dennoch ist es wahrscheinlich, dass sich diese Trends auch dort fortsetzen, da die Zinsen allmählich sinken und die Inflation in allen Regionen besser beherrschbar wird.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Das bedeutet, dass Marketer in diesem Cyber-Wochenende auf vielfältigere kreative Ansätze setzen sollten, um ihre Zielgruppen zu erreichen. Gen-Z und Millennials recherchieren Produkte weniger über Preisvergleichs- oder Rabatt-Websites (22%) als Boomers (32%). 44% der Gen-Z nutzen soziale Medien zur Produktrecherche, während es bei Boomers nur 10% sind. Trotz ihrer Unterschiede gibt es Gemeinsamkeiten: Alle Altersgruppen recherchieren Produkte auf den Websites der Einzelhändler. Marketer sollten diese VerbraucherInnen daher mit innovativen Ansätzen, wie Tech-PartnerInnen, ansprechen, um sie auf der Seite zu halten.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">McKinsey | PwC </span><span data-ccp-props="{}"> </span></p> <ol start="9"> <li><strong> Boom des Live-Streamings</strong></li> </ol> <p><span data-contrast="auto">Live-Shoppings ist nichts Neues und gab es auch schon vor dem Start des Affiliate Marketings. In den letzten Jahren hat es jedoch seinen Platz im Affiliate-Bereich gefunden. Während es in China bereits gut etabliert ist, geht die Verbreitung in Europa und den USA langsamer voran. Wir prognostizieren, dass Cyber 2024 ein rekordverdächtiges Jahr für Live-Shopping in diesen Regionen wird.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Hadi Alavi, CEO von Contester, glaubt, dass drei Gründe dafür sprechen: "Online-Käufer werden zunehmend anspruchsvoller in ihrem Kaufverhalten. Unser eigenes Feedback zeigt, dass die Zeiten, in denen man einfach die günstigste Option über Vergleichs- oder Rabatt-Websites suchte, vorbei sind. Heute erwarten Käufer ein nahtloses Einkaufserlebnis. Daher verlangen sie Authentizität und Verantwortung von Influencer-Partnerschaften über die gesamte Customer Journey hinweg – von der Informationsphase bis zu Livestreams."</span><span data-ccp-props="{}"> </span></p> <ol start="10"> <li><strong> Retail Media über den Affiliate-Kanal</strong></li> </ol> <p><span data-contrast="auto">Retail Media ist ein heißes Thema in der Werbung. Ein aktueller Bericht von Dentsu zeigt, dass Retail Media im Vergleich zum Vorjahr um 32% gestiegen ist, und eMarketer prognostiziert, dass die Werbeausgaben bis 2027 auf 153 Milliarden Euro ansteigen werden.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Retail Media wird definiert als 'eine Werbung, die strategisch auf der eCommerce-Website eines Einzelhändlers platziert ist, um KundInnen genau an der Verkaufsstelle positiv zu beeinflussen.' In der Vergangenheit wurde diese Form der Werbung hauptsächlich von Advertisern genutzt, die bereits Produkte auf der Website des Einzelhändlers verkauften, um den Umsatz und die Bekanntheit zu steigern.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">In letzter Zeit werden solche Platzierungen jedoch auch genutzt, um spezifische Kundengruppen anzusprechen. Laut Merkle haben 63% der Einzelhändler Marken, die ihre Netzwerke auf diese Weise nutzen. Die Brand Partnerships bei Awin funktionieren ähnlich. Die Partnerschaft mit einer komplementären Marke ermöglicht es, von deren StammkundInnen zu profitieren, was die Reichweite und die potenzielle Kundenbasis erhöht.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Da der Druck auf die Advertiser steigt, neue Einnahmequellen im vierten Quartal zu finden, erwarten wir einen Anstieg der Kampagnen für Brand Partnerships, während die Advertiser nach gleichgesinnten Marken suchen, um gegenseitig zu profitieren. In den letzten zwei Jahren haben wir einen Anstieg aktiver Brand Partnerships im vierten Quartal beobachtet, wobei 2023 einen besonders starken Anstieg verzeichnete. Neben einer deutlich größeren Anzahl von Brand Partnerships im Laufe des Jahres erwarten wir auch einen ähnlichen Anstieg der Partnerschaften, je näher Black Friday rückt.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1728488332/pkd7xlycrp0bzegbgh6j.jpg" alt="" /></span></p></div><div itemprop="copyrightHolder" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Awin"><meta itemprop="url" content="https://www.awin.com/"><div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.awin.com/images/logo-awin-black.svg"><meta itemprop="width" content="177"><meta itemprop="height" content="90"></div><meta itemprop="sameAs" content="https://www.linkedin.com/company/awin-global"><meta itemprop="sameAs" content="https://twitter.com/Awin_DACH"><meta itemprop="sameAs" 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werden.</div></div><div class="flex justify-between text-xxs font-semibold uppercase tracking-wide mt-5 mb-2 gap-6"></div></div></article></div></div></section></main><footer class="py-8 relative" data-component="footer" data-theme="orange"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><section class="grid gap-3 border-t py-8 md:gap-8 md:grid-cols-12"><div class="md:col-span-2"><h5 class="text-xxs font-semibold tracking-widest uppercase text-primary">Lösungen</h5></div><div class="md:col-span-10 lg:grid-cols-10"><div class="grid gap-8 lg:grid-cols-10 border-b pb-8 mb-8 last:mb-0 last:border-none last:pb-0"><div class="lg:col-span-4"><a class="underline" href="/at/advertiser" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'FOOTER_LINK', 'event_label': 'FÜR ADVERTISER', 'event_destination_url': '/at/advertiser' });"><h6 class="text-xxs uppercase tracking-widest font-semibold 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'event_category': 'FOOTER_LINK', 'event_label': 'Für Agenturen', 'event_destination_url': '/at/agency' });"><h6 class="text-xxs uppercase tracking-widest font-semibold mb-2">Für Agenturen</h6></a><div class="text-xs font-medium"><p>Mit Awin's Datenbank voller Partnerschaften, Technologien und Lösungen hast Du unbegrenzte Kontrolle, um das Business Deiner KundInnen auszubauen.</p></div></div><nav class="text-xs font-medium lg:col-span-5 lg:col-start-6"><ul class="grid gap-x-6 gap-y-2 grid-cols-2 lg:grid-cols-5 lg:gap-x-8"></ul></nav></div></div></section><section class="grid gap-3 border-t py-8 md:gap-8 md:grid-cols-12"><div class="md:col-span-2"><h5 class="text-xxs font-semibold tracking-widest uppercase text-primary">Ressourcen</h5></div><div class="md:col-span-10 lg:grid-cols-10"><div class="grid gap-8 lg:grid-cols-10 border-b pb-8 mb-8 last:mb-0 last:border-none last:pb-0"><div class="lg:col-span-4"><div class="prose-p:text-xs font-medium"><p>Egal ob Publisher oder Advertiser, wir 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lg:top-header-lg"><div class="absolute inset-0 overflow-y-auto overflow-x-hidden overflow-touch md:static"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto min-h-[101%]" data-component="container"><nav class="py-5 lg:py-10" aria-labelledBy="modal-territories-label"><div class="clearfix"><div class="o-col-1-3-lg"><h3 class="h3 mb-2.5 text-orange" id="modal-territories-label">Awin weltweit entdecken</h3><div class="prose mb-5"><p>Wir verbinden globale Reichweite mit lokaler Expertise.</p></div></div><ul class="clearfix o-col-2-3-lg"><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/au/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'AU', 'event_destination_url': '/au/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1501080868/awin-website/flags/image/ondio8ny3nmoncq8bqvx.png" loading="lazy" alt="Australia" width="38" height="30"></div><span>Australia</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/be_fr/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'BE_FR', 'event_destination_url': '/be_fr/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920980/awin-website/flags/image/kjgfrn93yorjv5riw2vi.png" loading="lazy" alt="Belgique" width="38" height="30"></div><span>Belgique</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/be/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'BE', 'event_destination_url': '/be/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920980/awin-website/flags/image/kjgfrn93yorjv5riw2vi.png" loading="lazy" alt="België" width="38" height="30"></div><span>België</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/br/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'BR', 'event_destination_url': '/br/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030196/awin-website/flags/image/ulzzoark4oit1sgyxnuv.png" loading="lazy" alt="Brasil" width="38" height="30"></div><span>Brasil</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ca/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CA', 'event_destination_url': '/ca/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030188/awin-website/flags/image/wbfwu1ccmddtbljai1gp.png" loading="lazy" alt="Canada" width="38" height="30"></div><span>Canada</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/de/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'DE', 'event_destination_url': '/de/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030173/awin-website/flags/image/eodbffqc9jspdak75g5j.png" loading="lazy" alt="Deutschland" width="38" height="30"></div><span>Deutschland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/es/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'ES', 'event_destination_url': '/es/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030109/awin-website/flags/image/gnfpp9qntrlcii33mgxi.png" loading="lazy" alt="España" width="38" height="30"></div><span>España</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/fr/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'FR', 'event_destination_url': '/fr/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030180/awin-website/flags/image/ucjujhzxsuepqm9kht0n.png" loading="lazy" alt="France" width="38" height="30"></div><span>France</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ie/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IE', 'event_destination_url': '/ie/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030164/awin-website/flags/image/vot0haucvic4abd0smjh.png" loading="lazy" alt="Ireland" width="38" height="30"></div><span>Ireland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/it/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IT', 'event_destination_url': '/it/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030157/awin-website/flags/image/prlh40hbeu6xn0taujim.png" loading="lazy" alt="Italia" width="38" height="30"></div><span>Italia</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nl/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'NL', 'event_destination_url': '/nl/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920999/awin-website/flags/image/y9wyyp2bleqikjh8b9hu.png" loading="lazy" alt="Nederland" width="38" height="30"></div><span>Nederland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nordics/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'NORDICS', 'event_destination_url': '/nordics/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920990/awin-website/flags/image/vfhuoe6lpogaj4npdzty.png" loading="lazy" alt="Nordics" width="38" height="30"></div><span>Nordics</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/pl/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'PL', 'event_destination_url': '/pl/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030133/awin-website/flags/image/wpi85t4ohldnslrdhrzp.png" loading="lazy" alt="Polska" width="38" height="30"></div><span>Polska</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/pt/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'PT', 'event_destination_url': '/pt/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030123/awin-website/flags/image/u15r9rmzmhzpwn0ltich.png" loading="lazy" alt="Portugal" width="38" height="30"></div><span>Portugal</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ch/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CH', 'event_destination_url': '/ch/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030084/awin-website/flags/image/z7qrucyx2itmtkvcuevr.png" loading="lazy" alt="Schweiz" width="38" height="30"></div><span>Schweiz</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ch_fr/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CH_FR', 'event_destination_url': '/ch_fr/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030084/awin-website/flags/image/z7qrucyx2itmtkvcuevr.png" loading="lazy" alt="Suisse" width="38" height="30"></div><span>Suisse</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/se/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'SE', 'event_destination_url': '/se/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030096/awin-website/flags/image/uk0goaatjnwgtp7jheb3.png" loading="lazy" alt="Sverige" width="38" height="30"></div><span>Sverige</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/gb/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'GB', 'event_destination_url': '/gb/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1668596216/awin-website/flags/image/rva7rh1uxxyaxtqzjjut.png" loading="lazy" alt="United Kingdom" width="38" height="30"></div><span>United Kingdom</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/us/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'US', 'event_destination_url': '/us/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030065/awin-website/flags/image/i85hhwukhlzaeadmu4gb.png" loading="lazy" alt="United States" width="38" height="30"></div><span>United States</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/at/black-friday" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'AT', 'event_destination_url': '/at/black-friday' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1668596304/awin-website/flags/image/vulfbv1i8ss4nodlwqmk.png" loading="lazy" alt="Österreich" width="38" height="30"></div><span>Österreich</span></a></li></ul></div></nav></div></div></div></div></div></div><div class="modal fade" tabindex="-1" aria-hidden="true" id="modal-video" data-bs-backdrop="static"><div class="modal-dialog modal-dialog-centered modal-dialog-scrollable modal-video modal-xl"><div class="modal-content bg-transparent text-background"><div class="modal-header"><button 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id="cookie-territory" data-translations="{"code":"at","keystone":false}"></div><script src="/scripts/app.js?1732396152856"></script><script src="/scripts/alpine.js?1732396152856"></script>  <script type="text/javascript" class="optanon-category-C0001">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KMZJNR4');</script> <script>window.dataLayer = window.dataLayer || []; window.dataLayer.push({'content_group3': Black Friday'}); </script><script class="optanon-category-C0004" type="text/plain" async src="https://www.googletagmanager.com/gtag/js?id=UA-1462819-20"></script> <script type="text/plain" class="optanon-category-C0004"> window.dataLayer = window.dataLayer || []; function 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