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Case Study: Voodoo | Storyteq

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class="et_pb_code_inner"><div href="#" class="second-menu-trigger"></div></div> </div> </div> </div> </div><div id="mega-menu-panel-0" class="et_pb_section et_pb_section_2_tb_header mega-menu-panel platform-mega-menu et_section_regular et_pb_section--fixed" > <div class="et_pb_row et_pb_row_2_tb_header platform-menu-row"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_2_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_0_tb_header et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Creative Automation Platform</h4></div> </div><div class="et_pb_module et_pb_text et_pb_text_1_tb_header platform-title-col-desc et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Automate your creative production &amp; activate on-brand campaigns in every market &amp; on every channel – faster than ever.</span></p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_3_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_0_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Platform</span></h6> <div class="et_pb_blurb_description"><p><span>Generate, scale &amp; activate your campaigns</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_1_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Products</span></h6> <div class="et_pb_blurb_description"><p><span>Automated video, banners, statics &amp; print</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_2_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Teams</span></h6> <div class="et_pb_blurb_description"><p><span>Driving efficiency for creatives, marketers &amp; agencies</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_3_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>API & Integrations</span></h6> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_4_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Storyteq Login</span></h6> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_4_tb_header et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_button_module_wrapper et_pb_button_0_tb_header_wrapper et_pb_module "> <a class="et_pb_button et_pb_button_0_tb_header et_pb_bg_layout_light" href="https://storyteq.com/platform-services/">Platform Services</a> </div><div class="et_pb_button_module_wrapper et_pb_button_1_tb_header_wrapper et_pb_module "> <a class="et_pb_button et_pb_button_1_tb_header et_pb_bg_layout_light" href="https://storyteq.com/help-and-support/">Help &amp; Support</a> </div> </div> </div><div class="et_pb_row et_pb_row_3_tb_header platform-menu-row"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_5_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_2_tb_header et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Content Marketing Platform</h4></div> </div><div class="et_pb_module et_pb_text et_pb_text_3_tb_header platform-title-col-desc et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Take charge of your end-to-end marketing, easily manage resource, automate your creative production &amp; optimise performance.</span></p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_6_tb_header et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_5_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Planner</span></h6> <div class="et_pb_blurb_description"><p><span>Easy, intuitive planning &amp; marketing coordination</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_6_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Creative Automation</span></h6> <div class="et_pb_blurb_description"><p><span>Welcome to the future of creative production</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_7_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Workflow</span></h6> <div class="et_pb_blurb_description"><p><span>Total marketing control to the last execution</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_8_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Resource</span></h6> <div class="et_pb_blurb_description"><p><span>Manage your entire creative production output</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_9_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Brand Portals</span></h6> <div class="et_pb_blurb_description"><p><span>Ensure full brand consistency &amp; compliance</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_10_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>DAM</span></h6> <div class="et_pb_blurb_description"><p><span>Find, modify &amp; share creative content</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_11_tb_header et_clickable et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h6 class="et_pb_module_header"><span>Analytics</span></h6> <div class="et_pb_blurb_description"><p><span>The insights to optimise your performance</span></p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_7_tb_header et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty"> </div> </div><div class="et_pb_row et_pb_row_4_tb_header platform-menu-row"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_8_tb_header et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image 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class="second-menu-link">Book a demo</span></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_12_tb_header et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty"> </div> </div> </div> </div> </header> <div data-rocket-location-hash="16bdc482463a7a38ce25ac0d2ace1efb" id="et-main-area"> <div id="main-content"> <article id="post-33284" class="post-33284 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_animated et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h6><a href="https://storyteq.com/case-studies/">Case Study</a> &gt; Voodoo</h6></div> </div><div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2560" height="515" src="https://storyteq.com/wp-content/smush-webp/2023/05/Voodoo.png.webp" alt="" title="Voodoo" srcset="https://storyteq.com/wp-content/smush-webp/2023/05/Voodoo.png.webp 2560w, https://storyteq.com/wp-content/smush-webp/2023/05/Voodoo-1280x258.png.webp 1280w, https://storyteq.com/wp-content/smush-webp/2023/05/Voodoo-980x197.png.webp 980w, https://storyteq.com/wp-content/smush-webp/2023/05/Voodoo-480x97.png.webp 480w" sizes="auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-37467" /></span> </div> </div> </div><div class="et_pb_row et_pb_row_1 et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_column et_pb_column_3_5 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Expanding testing abilities by producing thousands of videos</h1></div> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span data-contrast="auto">Founded in 2013, Voodoo have fast become one of the largest “hyper-casual” games publishers on the planet, releasing multiple new titles every year.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}"> </span></p> <p><span data-contrast="auto">Storyteq’s template-powered automation platform allows Voodoo to produce more ads, faster than ever before. And with access to a dashboard indexing their entire ad library, ads can easily be tested with any combination of elements or variations to continually enhance the brand’s campaign performance.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}"> </span></p></div> </div> </div><div class="et_pb_column et_pb_column_2_5 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_1 stretch-img"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="800" height="526" src="https://storyteq.com/wp-content/smush-webp/2021/10/case-studies-voodoo.png.webp" alt="" title="case-studies-voodoo" srcset="https://storyteq.com/wp-content/smush-webp/2021/10/case-studies-voodoo.png.webp 800w, https://storyteq.com/wp-content/smush-webp/2021/10/case-studies-voodoo-480x316.png.webp 480w" sizes="auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-28890" /></span> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_1 case-study-numbers et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_3 et_animated et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>150</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>games available worldwide</p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_4 et_animated et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span class="heading-outline">300 million</span></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>monthly active Voodoo users</p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_5 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span class="heading-outline">3.7 billion</span></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>app downloads</p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_3 et_animated et_pb_equal_columns"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Storyteq powering Voodoo with&#8230;</h2></div> </div> </div> </div><div class="et_pb_with_border et_pb_row et_pb_row_4 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_module "> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://storyteq.com/creative-automation-platform/">Dynamic Templates</a> </div> </div> </div><div id="first-slider" class="et_pb_row et_pb_row_5 case-study-carousel et_animated et_pb_gutters1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_video et_pb_video_0"> <div class="et_pb_video_box"> <video controls> <source type="video/mp4" src="https://storyteq.com/wp-content/uploads/2023/05/voodoo-video-1.mp4" /> </video></div> </div><div class="et_pb_module et_pb_video et_pb_video_1 portrait-video"> <div class="et_pb_video_box"> <video controls> <source type="video/mp4" src="https://storyteq.com/wp-content/uploads/2023/05/voodoo-video-2.mp4" /> </video></div> </div><div class="et_pb_module et_pb_video et_pb_video_2"> <div class="et_pb_video_box"> <video controls> <source type="video/mp4" src="https://storyteq.com/wp-content/uploads/2023/05/voodoo-video-3.mp4" /> </video></div> </div> </div> </div><div class="et_pb_row et_pb_row_6"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_code et_pb_code_0"> <div class="et_pb_code_inner"><script type="rocketlazyloadscript" data-minify="1" data-rocket-src="https://storyteq.com/wp-content/cache/min/1/ajax/libs/slick-carousel/1.6.0/slick.js?ver=1725173059" data-rocket-defer defer></script> <script type="rocketlazyloadscript">window.addEventListener('DOMContentLoaded', function() { jQuery(document).ready(function( $ ) { jQuery('#first-slider .et_pb_column').slick({ autoplay: true, dots: false, slidesToShow: 2, slidesToScroll: 1, autoplaySpeed: 5000, fadeSpeed: 1000, responsive: [ { breakpoint: 980, settings: { slidesToShow: 1 } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); }); });</script> </div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_3 quotes-block et_section_regular" > <div class="et_pb_row et_pb_row_7 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span data-contrast="auto" xml:lang="EN-GB" lang="EN-GB" class="TextRun SCXW55738213 BCX0"><span class="NormalTextRun SCXW55738213 BCX0">“Using </span><span class="NormalTextRun SpellingErrorV2Themed SCXW55738213 BCX0">Storyteq</span><span class="NormalTextRun SCXW55738213 BCX0">, our team was able to produce 6,000+ ad versions in three months, saving an estimated 550 days of production time. Put simply, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW55738213 BCX0">Storyteq</span><span class="NormalTextRun SCXW55738213 BCX0"> helps us save time on every single production step, from creating assets to outputting them.”</span></span><span class="EOP SCXW55738213 BCX0" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559740&quot;:259}"> </span></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Rishwan Ashraf, Creative Marketing Manager, Voodoo</span></p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_8 et_animated et_pb_equal_columns"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_11 et_animated et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><span>Want to test and enhance high-volume creative assets?</span></h2></div> </div><div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="https://storyteq.com/contact/">Get in touch</a> </div> </div> </div><div class="et_pb_row et_pb_row_9"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_code et_pb_code_1"> <div class="et_pb_code_inner"><script type="rocketlazyloadscript">window.addEventListener('DOMContentLoaded', function() { jQuery(document).ready(function( $ ) { jQuery('#second-slider .et_pb_column').slick({ autoplay: true, dots: false, slidesToShow: 4, slidesToScroll: 1, autoplaySpeed: 5000, fadeSpeed: 1000, responsive: [ { breakpoint: 980, settings: { slidesToShow: 2 } }, { breakpoint: 767, settings: { slidesToShow: 1 } } ] }); }); });</script> </div> </div> </div> </div> </div> </div> </div> </div> </article> </div> <footer class="et-l et-l--footer"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0_tb_footer et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0_tb_footer et_pb_gutters2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_0_tb_footer et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_0_tb_footer footer-nav-block et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5><strong>Storyteq</strong><span> <span data-contrast="none" xml:lang="EN-GB" lang="EN-GB" class="TextRun SCXW265123471 BCX0"><span class="NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW265123471 BCX0">helps global brands deliver content faster with the power of automation. 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