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class="space-y-9"><li><h2 class="font-display font-medium text-slate-900 dark:text-white">Introduction</h2><ul role="list" class="mt-2 space-y-2 border-l-2 border-slate-100 dark:border-slate-800 lg:mt-4 lg:space-y-4 lg:border-slate-200"><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/">Getting Started</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" 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before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/integrations">Integrations</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/retargeting">Retargeting & Tracking</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/smart-links">Smart Links</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/spam-protection">Spam Protection</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/team-members">Team Members</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/workspaces">Workspaces</a></li></ul></li><li><h2 class="font-display font-medium text-slate-900 dark:text-white">API Reference</h2><ul role="list" class="mt-2 space-y-2 border-l-2 border-slate-100 dark:border-slate-800 lg:mt-4 lg:space-y-4 lg:border-slate-200"><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/api-requests">Getting Started</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/api-shorts">Short Links</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/api-insight">Analytics</a></li></ul></li><li><h2 class="font-display font-medium text-slate-900 dark:text-white">Earning Money with Pxl</h2><ul role="list" class="mt-2 space-y-2 border-l-2 border-slate-100 dark:border-slate-800 lg:mt-4 lg:space-y-4 lg:border-slate-200"><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/pxl-partner-program">Pxl Partner Program</a></li></ul></li><li><h2 class="font-display font-medium text-slate-900 dark:text-white">Moving to Pxl</h2><ul role="list" class="mt-2 space-y-2 border-l-2 border-slate-100 dark:border-slate-800 lg:mt-4 lg:space-y-4 lg:border-slate-200"><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/import-bitly-links-to-pxl">Import Bitly Links to Pxl</a></li></ul></li><li><h2 class="font-display font-medium text-slate-900 dark:text-white">Data & Privacy</h2><ul role="list" class="mt-2 space-y-2 border-l-2 border-slate-100 dark:border-slate-800 lg:mt-4 lg:space-y-4 lg:border-slate-200"><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/retargeting-consent">Consent for Retargeting</a></li><li class="relative"><a class="block w-full pl-3.5 before:pointer-events-none before:absolute before:-left-1 before:top-1/2 before:h-1.5 before:w-1.5 before:-translate-y-1/2 before:rounded-full text-slate-500 before:hidden before:bg-slate-300 hover:text-slate-600 hover:before:block dark:text-slate-400 dark:before:bg-slate-700 dark:hover:text-slate-300" href="/docs/gdpr-compliance">GDPR Compliance</a></li></ul></li></ul></nav></div></div><div class="min-w-0 max-w-2xl flex-auto px-4 py-16 lg:max-w-none lg:pr-0 lg:pl-8 xl:px-16"><article><header class="mb-9 space-y-1"><p class="font-display text-sm font-medium text-sky-500">Additional Features</p><h1 class="font-display text-3xl tracking-tight text-slate-900 dark:text-white">Analytics</h1></header><div class="prose prose-slate max-w-none dark:prose-invert dark:text-slate-400 prose-headings:scroll-mt-28 prose-headings:font-display prose-headings:font-normal lg:prose-headings:scroll-mt-[8.5rem] prose-lead:text-slate-500 dark:prose-lead:text-slate-400 prose-a:font-semibold dark:prose-a:text-sky-400 prose-a:no-underline prose-a:shadow-[inset_0_-2px_0_0_var(--tw-prose-background,#fff),inset_0_calc(-1*(var(--tw-prose-underline-size,4px)+2px))_0_0_var(--tw-prose-underline,theme(colors.sky.300))] hover:prose-a:[--tw-prose-underline-size:6px] dark:[--tw-prose-background:theme(colors.slate.900)] dark:prose-a:shadow-[inset_0_calc(-1*var(--tw-prose-underline-size,2px))_0_0_var(--tw-prose-underline,theme(colors.sky.800))] dark:hover:prose-a:[--tw-prose-underline-size:6px] prose-pre:rounded-xl prose-pre:bg-slate-900 prose-pre:shadow-lg dark:prose-pre:bg-slate-800/60 dark:prose-pre:shadow-none dark:prose-pre:ring-1 dark:prose-pre:ring-slate-300/10 dark:prose-hr:border-slate-800"><p>Track every click, visit and interations from your visitors and discover what content resonates with your audience with metrics like clicks, geographic data, and top traffic sources.</p><div class="my-4 flex flex-col rounded-xl px-2 py-0 pb-5 bg-sky-50 dark:bg-slate-800/60 dark:ring-1 dark:ring-slate-300/10"><div class="prose"><div class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" class="h-6 w-6 flex-none" fill="none" viewBox="0 0 24 24" stroke="#7dd3fc"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 5l7 7-7 7"></path></svg><div class="ml-3"><div class="text-sky-800 [--tw-prose-background:theme(colors.sky.50)] prose-a:text-sky-900 prose-code:text-sky-900 dark:text-slate-300 dark:prose-code:text-slate-300"><p>This feature is available on <em>all plans</em>.</p></div></div></div></div><div class="not-prose pl-9"><a href="https://www.pxl.to/?ref=help-cta" target="_blank" class="rounded-full bg-blue-500 p-2 px-5 text-center text-sm text-white hover:bg-blue-400 hover:text-white focus:outline-none active:bg-blue-600 w-full md:w-auto">Get started for free</a></div></div><hr/><h2 id="introduction-to-analytics">Introduction to analytics</h2><p><img src="/images/analytics.png" alt="Analytics in Pxl"/></p><p>Traffic for every short link is tracked and measured by Pxl to provide best-in-class analytics. The data collected includes the visitor's country, device, browser, operating system, and any UTM parameters included with the request.</p><h3 id="how-we-count-clicks">How we count clicks</h3><p>Clicks are counted by requests to our CDN. We do not use JavaScript therefore our reported metrics are far more accurate than those reported by providers dependent on third-party scripts like Google Analytics.</p><h3 id="available-data">Available data</h3><p><img src="/images/analytics-summary.png" alt="Analytics summary in Pxl"/></p><p>On the analytics page, we provide you with the following data on your visitors:</p><ul><li><strong>Location:</strong> country, city</li><li><strong>Devices:</strong> device (desktop, mobile), browser, operating system</li><li><strong>Sources:</strong> source, medium</li></ul><p>All data can be exported as CSV file.</p><h3 id="the-difference-between-traffic-visits-and-uniques">The difference between traffic, visits and uniques</h3><p>On the dashboard, you can see a <code>Traffic</code> column. If you click on the number that is shown, you see will the detailed analytics for each short link. The analytics display two different metrics: <code>Visits</code> and <code>Uniques</code>.</p><p><code>Traffic</code> is any click or scan and is equivalent to a (non-unique) visit on the analytics page. <code>Visits</code> are repeated visits or clicks, whereas <code>Uniques</code> are unique clicks or visits.</p><p>We retain analytics for 180 days, whereas the traffic count is perpetually incremented.</p><h3 id="why-some-clicks-may-not-be-reported">Why some clicks may not be reported</h3><p>We intentionally cache every link for 90 seconds to ensure performance and accuracy. If some of your clicks are not incrementing the click count as expected, it's usually because the link is cached in your browser.</p><h2 id="managing-analytics">Managing analytics</h2><p>Analytics can be segmented in many ways to allow you to optimise every digital initiative. To manage analytics visit the <a href="https://app.pxl.to/insight">insight page</a>.</p><h3 id="how-to-filter-by-properties">How to filter by properties</h3><p>You can filter traffic by any combination of properties for any date range. This provides detailed insight by domain, short link, country and more.</p><div class="my-8 flex rounded-3xl p-6 bg-sky-50 dark:bg-slate-800/60 dark:ring-1 dark:ring-slate-300/10"><svg aria-hidden="true" viewBox="0 0 32 32" fill="none" class="h-8 w-8 flex-none [--icon-foreground:theme(colors.slate.900)] [--icon-background:theme(colors.white)]"><defs><radialGradient cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" id=":Rs9n6:-gradient" gradientTransform="matrix(0 21 -21 0 20 11)"><stop stop-color="#0EA5E9"></stop><stop stop-color="#22D3EE" offset=".527"></stop><stop stop-color="#818CF8" offset="1"></stop></radialGradient><radialGradient cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" id=":Rs9n6:-gradient-dark" gradientTransform="matrix(0 24.5001 -19.2498 0 16 5.5)"><stop stop-color="#0EA5E9"></stop><stop stop-color="#22D3EE" offset=".527"></stop><stop stop-color="#818CF8" offset="1"></stop></radialGradient></defs><g class="dark:hidden"><circle cx="20" cy="20" r="12" fill="url(#:Rs9n6:-gradient)"></circle><path fill-rule="evenodd" clip-rule="evenodd" d="M20 24.995c0-1.855 1.094-3.501 2.427-4.792C24.61 18.087 26 15.07 26 12.231 26 7.133 21.523 3 16 3S6 7.133 6 12.23c0 2.84 1.389 5.857 3.573 7.973C10.906 21.494 12 23.14 12 24.995V27a2 2 0 0 0 2 2h4a2 2 0 0 0 2-2v-2.005Z" class="fill-[var(--icon-background)]" fill-opacity="0.5"></path><path d="M25 12.23c0 2.536-1.254 5.303-3.269 7.255l1.391 1.436c2.354-2.28 3.878-5.547 3.878-8.69h-2ZM16 4c5.047 0 9 3.759 9 8.23h2C27 6.508 21.998 2 16 2v2Zm-9 8.23C7 7.76 10.953 4 16 4V2C10.002 2 5 6.507 5 12.23h2Zm3.269 7.255C8.254 17.533 7 14.766 7 12.23H5c0 3.143 1.523 6.41 3.877 8.69l1.392-1.436ZM13 27v-2.005h-2V27h2Zm1 1a1 1 0 0 1-1-1h-2a3 3 0 0 0 3 3v-2Zm4 0h-4v2h4v-2Zm1-1a1 1 0 0 1-1 1v2a3 3 0 0 0 3-3h-2Zm0-2.005V27h2v-2.005h-2ZM8.877 20.921C10.132 22.136 11 23.538 11 24.995h2c0-2.253-1.32-4.143-2.731-5.51L8.877 20.92Zm12.854-1.436C20.32 20.852 19 22.742 19 24.995h2c0-1.457.869-2.859 2.122-4.074l-1.391-1.436Z" class="fill-[var(--icon-foreground)]"></path><path d="M20 26a1 1 0 1 0 0-2v2Zm-8-2a1 1 0 1 0 0 2v-2Zm2 0h-2v2h2v-2Zm1 1V13.5h-2V25h2Zm-5-11.5v1h2v-1h-2Zm3.5 4.5h5v-2h-5v2Zm8.5-3.5v-1h-2v1h2ZM20 24h-2v2h2v-2Zm-2 0h-4v2h4v-2Zm-1-10.5V25h2V13.5h-2Zm2.5-2.5a2.5 2.5 0 0 0-2.5 2.5h2a.5.5 0 0 1 .5-.5v-2Zm2.5 2.5a2.5 2.5 0 0 0-2.5-2.5v2a.5.5 0 0 1 .5.5h2ZM18.5 18a3.5 3.5 0 0 0 3.5-3.5h-2a1.5 1.5 0 0 1-1.5 1.5v2ZM10 14.5a3.5 3.5 0 0 0 3.5 3.5v-2a1.5 1.5 0 0 1-1.5-1.5h-2Zm2.5-3.5a2.5 2.5 0 0 0-2.5 2.5h2a.5.5 0 0 1 .5-.5v-2Zm2.5 2.5a2.5 2.5 0 0 0-2.5-2.5v2a.5.5 0 0 1 .5.5h2Z" class="fill-[var(--icon-foreground)]"></path></g><g class="hidden dark:inline"><path fill-rule="evenodd" clip-rule="evenodd" d="M16 2C10.002 2 5 6.507 5 12.23c0 3.144 1.523 6.411 3.877 8.691.75.727 1.363 1.52 1.734 2.353.185.415.574.726 1.028.726H12a1 1 0 0 0 1-1v-4.5a.5.5 0 0 0-.5-.5A3.5 3.5 0 0 1 9 14.5V14a3 3 0 1 1 6 0v9a1 1 0 1 0 2 0v-9a3 3 0 1 1 6 0v.5a3.5 3.5 0 0 1-3.5 3.5.5.5 0 0 0-.5.5V23a1 1 0 0 0 1 1h.36c.455 0 .844-.311 1.03-.726.37-.833.982-1.626 1.732-2.353 2.354-2.28 3.878-5.547 3.878-8.69C27 6.507 21.998 2 16 2Zm5 25a1 1 0 0 0-1-1h-8a1 1 0 0 0-1 1 3 3 0 0 0 3 3h4a3 3 0 0 0 3-3Zm-8-13v1.5a.5.5 0 0 1-.5.5 1.5 1.5 0 0 1-1.5-1.5V14a1 1 0 1 1 2 0Zm6.5 2a.5.5 0 0 1-.5-.5V14a1 1 0 1 1 2 0v.5a1.5 1.5 0 0 1-1.5 1.5Z" fill="url(#:Rs9n6:-gradient-dark)"></path></g></svg><div class="ml-4 flex-auto"><p class="m-0 font-display text-xl text-sky-900 dark:text-sky-400">Quick tip!</p><div class="prose mt-2.5 text-sky-800 [--tw-prose-background:theme(colors.sky.50)] prose-a:text-sky-900 prose-code:text-sky-900 dark:text-slate-300 dark:prose-code:text-slate-300"><p>UTM parameters are a great way to track how your links are performing across different sources. Simply append your UTM parameters to your short link URL when sharing.</p></div></div></div></div></article><dl class="mt-12 flex border-t border-slate-200 pt-6 dark:border-slate-800"><div><dt class="font-display text-sm font-medium text-slate-900 dark:text-white">Previous</dt><dd class="mt-1"><a class="text-base font-semibold text-slate-500 hover:text-slate-600 dark:text-slate-400 dark:hover:text-slate-300" href="/docs/microsites"><span aria-hidden="true">←</span> <!-- -->Microsites</a></dd></div><div class="ml-auto text-right"><dt class="font-display text-sm font-medium text-slate-900 dark:text-white">Next</dt><dd class="mt-1"><a class="text-base font-semibold text-slate-500 hover:text-slate-600 dark:text-slate-400 dark:hover:text-slate-300" href="/docs/custom-domains">Custom Domains<!-- --> <span aria-hidden="true">→</span></a></dd></div></dl></div><div class="hidden xl:sticky xl:top-[4.5rem] xl:-mr-6 xl:block xl:h-[calc(100vh-4.5rem)] xl:flex-none xl:overflow-y-auto xl:py-16 xl:pr-6"><nav aria-labelledby="on-this-page-title" class="w-56"><h2 id="on-this-page-title" class="font-display text-sm font-medium text-slate-900 dark:text-white">On this page</h2><ol role="list" class="mt-4 space-y-3 text-sm"><li><h3><a class="text-sky-500" href="/docs/analytics#introduction-to-analytics">Introduction to analytics</a></h3><ol role="list" class="mt-2 space-y-3 pl-5 text-slate-500 dark:text-slate-400"><li><a class="hover:text-slate-600 dark:hover:text-slate-300" href="/docs/analytics#how-we-count-clicks">How we count clicks</a></li><li><a class="hover:text-slate-600 dark:hover:text-slate-300" href="/docs/analytics#available-data">Available data</a></li><li><a class="hover:text-slate-600 dark:hover:text-slate-300" href="/docs/analytics#the-difference-between-traffic-visits-and-uniques">The difference between traffic, visits and uniques</a></li><li><a class="hover:text-slate-600 dark:hover:text-slate-300" href="/docs/analytics#why-some-clicks-may-not-be-reported">Why some clicks may not be reported</a></li></ol></li><li><h3><a class="font-normal text-slate-500 hover:text-slate-700 dark:text-slate-400 dark:hover:text-slate-300" href="/docs/analytics#managing-analytics">Managing analytics</a></h3><ol role="list" class="mt-2 space-y-3 pl-5 text-slate-500 dark:text-slate-400"><li><a class="hover:text-slate-600 dark:hover:text-slate-300" href="/docs/analytics#how-to-filter-by-properties">How to filter by properties</a></li></ol></li></ol></nav></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"markdoc":{"content":[{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Track every click, visit and interations from your visitors and discover what content resonates with your audience with metrics like clicks, geographic data, and top traffic sources."]},{"$$mdtype":"Tag","name":"Availability","attributes":{},"children":[{"$$mdtype":"Tag","name":"p","attributes":{},"children":["This feature is available on ",{"$$mdtype":"Tag","name":"em","attributes":{},"children":["all plans"]},"."]}]},{"$$mdtype":"Tag","name":"hr","attributes":{},"children":[]},{"$$mdtype":"Tag","name":"h2","attributes":{"id":"introduction-to-analytics"},"children":["Introduction to analytics"]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":[{"$$mdtype":"Tag","name":"img","attributes":{"src":"/images/analytics.png","alt":"Analytics in Pxl"},"children":[]}]},{"$$mdtype":"Tag","name":"p","attributes":{},"children":["Traffic for every short link is tracked and measured by Pxl to provide best-in-class analytics. 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