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menu-item-58255"><a href="https://iabeurope.eu/tcf-instances/">TCF Instances</a></li> </ul></div></nav></div></div></div></div></div></li> </ul></nav> <nav id="-mega-menu-551-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-607-10" class="oxy-mega-dropdown " ><a href="/our-focus" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">Our Focus</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-607-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content oxy-header-container"><div id="div_block-608-10" class="ct-div-block" ><div id="div_block-609-10" class="ct-div-block" ><h5 id="headline-610-10" class="ct-headline">Our focus</h5><a id="link-711-10" class="ct-link" href="https://iabeurope.eu/frameworks-and-code-of-conduct/" ><div id="div_block-612-10" class="ct-div-block" ><img loading="lazy" id="image-613-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-2.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-2.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-2-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-614-10" class="ct-div-block" ><h4 id="headline-615-10" class="ct-headline">Framework & code of conduct</h4><p id="text_block-616-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-725-10" class="ct-link" 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</ul></div></div></div></li> </ul></nav> <div id="div_block-772-10" class="ct-div-block" ><a id="link-776-10" class="ct-link" href="https://be.linkedin.com/company/iab-europe" target="_blank" ><div id="fancy_icon-773-10" class="ct-fancy-icon" ><svg id="svg-fancy_icon-773-10"><use xlink:href="#FontAwesomeicon-linkedin-square"></use></svg></div></a><a id="link-775-10" class="ct-link" href="https://x.com/IABEurope" target="_blank" ><div id="fancy_icon-774-10" class="ct-fancy-icon" ><svg id="svg-fancy_icon-774-10"><use xlink:href="#FontAwesomeicon-square-x-twitter"></use></svg></div></a></div></div></div><div id="_header_right-545-10" class="oxy-header-right" ></div></div></div></header> <div id='inner_content-65-10' class='ct-inner-content'><section id="section-2-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><img id="image-3-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-LEAF-1170x4002-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-LEAF-1170x4002-1.jpg 1170w, https://iabeurope.eu/wp-content/uploads/IAB-LEAF-1170x4002-1-300x103.jpg 300w, https://iabeurope.eu/wp-content/uploads/IAB-LEAF-1170x4002-1-1024x350.jpg 1024w, https://iabeurope.eu/wp-content/uploads/IAB-LEAF-1170x4002-1-768x263.jpg 768w" sizes="(max-width: 1170px) 100vw, 1170px" /></div></section><section id="section-4-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><h1 id="headline-7-56879" class="ct-headline">LEAF</h1><h1 id="headline-8-56879" class="ct-headline"><span style="" id="docs-internal-guid-8076b7ee-7fff-e5b3-0591-5156727dadde"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Smart Solutions for Sustainable Digital Advertising</span></span></h1><div id="text_block-10-56879" class="ct-text-block" ><span id="docs-internal-guid-e5b52794-7fff-c334-e8b0-d1098ef6c2e2"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Developed by IAB Europe, LEAF is a suite of utilities that are designed to support the reduction of environmental impact in digital advertising campaigns. It provides practical solutions for monitoring and improving the environmental impact of advertising - all in one centralised place. </span></span></div><a id="link_button-11-56879" class="ct-link-button" href="https://leaf.iabeurope.eu/" target="_self" >Sign Up Today</a></div></section><div id="div_block-13-56879" class="ct-div-block" ><h3 id="headline-16-56879" class="ct-headline">Why Use LEAF?</h3></div><section id="section-12-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="text_block-18-56879" class="ct-text-block" ><span id="docs-internal-guid-53cbef1d-7fff-95e2-403d-c9aa36ed15ed"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">As sustainability is increasingle prioritised as a media investment consideration, LEAF provides an easy way for advertisers, agencies, ad tech, and publishers to stay updated on industry standards and best practices. Powered by the learnings and outputs of our Sustainability Standards Committee, LEAF houses solutions that can support meaningful action - whether it’s estimating a campaign’s carbon footprint or optimising creatives.</span></span></div></div></section><section id="section-375-58342" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-32-56879" class="ct-div-block" ><h3 id="headline-349-58342" class="ct-headline"><span id="docs-internal-guid-e8339d8b-7fff-3af8-188a-827d733c21ad"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">What is included?</span></span></h3><h4 id="headline-33-56879" class="ct-headline"><span style="" id="docs-internal-guid-ac4c5bd9-7fff-3269-de81-aa1348c3f7a9"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">LEAF houses several of IAB Europe’s Utilities including:</span></span></h4><div id="div_block-380-58342" class="ct-div-block" ><a id="link-390-58342" class="ct-link" href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-for-estimating-digital-advertising-campaign-emissions/" target="_blank" ><img id="image-384-58342" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-logo-FINAL2-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-logo-FINAL2-1-1.png 3508w, https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-logo-FINAL2-1-1-300x212.png 300w, https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-logo-FINAL2-1-1-1024x724.png 1024w, https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-logo-FINAL2-1-1-768x543.png 768w, https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-logo-FINAL2-1-1-1536x1086.png 1536w, https://iabeurope.eu/wp-content/uploads/IAB-OPENGHG-logo-FINAL2-1-1-2048x1448.png 2048w" sizes="(max-width: 3508px) 100vw, 3508px" /></a><div id="_rich_text-34-56879" class="oxy-rich-text" ><p><a href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-for-estimating-digital-advertising-campaign-emissions/"><b>OpenGHG</b></a><b> - </b><span style="font-weight: 400;">an innovative tool designed to estimate greenhouse gas emissions from digital advertising campaigns in alignment with emerging global standards.</span></p></div></div><div id="div_block-382-58342" class="ct-div-block" ><a id="link-391-58342" class="ct-link" href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-to-optimise-digital-display-creatives-reducing-file-size-without-sacrificing-visual-impact/" target="_blank" ><img id="image-385-58342" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Creativeli-Logo-FINAL-2-GREEN.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-Creativeli-Logo-FINAL-2-GREEN.png 3508w, https://iabeurope.eu/wp-content/uploads/IAB-Creativeli-Logo-FINAL-2-GREEN-300x212.png 300w, https://iabeurope.eu/wp-content/uploads/IAB-Creativeli-Logo-FINAL-2-GREEN-1024x724.png 1024w, https://iabeurope.eu/wp-content/uploads/IAB-Creativeli-Logo-FINAL-2-GREEN-768x543.png 768w, https://iabeurope.eu/wp-content/uploads/IAB-Creativeli-Logo-FINAL-2-GREEN-1536x1086.png 1536w, https://iabeurope.eu/wp-content/uploads/IAB-Creativeli-Logo-FINAL-2-GREEN-2048x1448.png 2048w" sizes="(max-width: 3508px) 100vw, 3508px" /></a><div id="_rich_text-386-58342" class="oxy-rich-text" ><p><a href="https://iabeurope.eu/iab-europe-launches-beta-test-of-new-tool-to-optimise-digital-display-creatives-reducing-file-size-without-sacrificing-visual-impact/"><b>CreativeLi</b></a><b> - </b>a tool designed to showcase how digital display advertising creatives can be optimised by reducing file size without compromising visual quality.</p></div></div><div id="_rich_text-389-58342" class="oxy-rich-text" ><p style="text-align: center;"><span style="font-weight: 400;">Keep your eyes peeled for more utilities coming soon!</span></p></div></div></div></section><section id="section-397-58342" class=" ct-section" ><div class="ct-section-inner-wrap"><h3 id="headline-432-58342" class="ct-headline">Key Benefits of Using LEAF</h3><div id="div_block-398-58342" class="ct-div-block" ><h3 id="headline-399-58342" class="ct-headline"><span id="docs-internal-guid-8e836027-7fff-f58b-272c-18402121bf0e"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Transparent GHG Emissions</span></span></h3><div id="text_block-401-58342" class="ct-text-block" >Understand the enviornmental impact of digital advertising campaigns in alignment with emerging standards. </div></div><div id="div_block-408-58342" class="ct-div-block" ><h3 id="headline-409-58342" class="ct-headline"><span style="" id="docs-internal-guid-505b8967-7fff-1b29-7c95-382a7044bedc"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Centralised Sustainability Tools</span></span></h3><div id="text_block-410-58342" class="ct-text-block" ><span id="docs-internal-guid-f07ed3b6-7fff-4ec6-1a73-fd9ce47c94bf"><span style="font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;"><span id="span-418-58342" class="ct-span" >Monitor and improve ad sustainability in one easy-to-use platform.<br><br></span></span></span></div></div><div id="div_block-411-58342" class="ct-div-block" ><h3 id="headline-412-58342" class="ct-headline"><span style="" id="docs-internal-guid-0a10dfb8-7fff-9308-410a-13da4f8b0a04"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Standards & Best Practice</span></span></h3><div id="text_block-413-58342" class="ct-text-block" ><span id="docs-internal-guid-d49771ae-7fff-b63d-ea44-8623512f86c7"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Stay ahead of evolving sustainability standards and guidance.</span></span><br><br></div></div></div></section><section id="section-395-58342" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-392-58342" class="ct-div-block" ><div id="div_block-36-56879" class="ct-div-block" ><h4 id="headline-44-56879" class="ct-headline"><span style="" id="docs-internal-guid-7efdab99-7fff-4e3c-17d8-d1de93469d2f"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">How to Sign Up</span></span></h4><div id="text_block-41-56879" class="ct-text-block" ><span id="docs-internal-guid-d5b5bd6a-7fff-d985-8492-892530d1c220"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">The pricing structure for LEAF is designed to accommodate different membership tiers. IAB Europe members can join for free, while members of National IABs and Federations can benefit from a discounted rate of €495 + VAT.</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-6ea7786e-7fff-7324-3c34-f85f1f1556cc"><br></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">The standard fee for non-members is €545 + VAT.</span></p></span></div><h4 id="headline-48-56879" class="ct-headline"><span style="" id="docs-internal-guid-3a556c6e-7fff-454e-e858-0e66725e42fb"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Learn More</span></span><br></h4><div id="text_block-50-56879" class="ct-text-block" ><span id="docs-internal-guid-d5b5bd6a-7fff-d985-8492-892530d1c220"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-0a1fe5d0-7fff-b967-33de-3903e2be0bff"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">View our FAQs here for a deeper dive into LEAF and the utilities included. You can also email the team at </span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;"><a href="mailto:leaf@iabeurope.eu">leaf@iabeurope.eu</a>, who will be happy to answer any questions you have and can also provide you with a demonstration of the products. </span></span></p></span></div><h4 id="headline-54-56879" class="ct-headline"><span style="" id="docs-internal-guid-4345f737-7fff-7016-903f-b633950b2f8c"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Ready to Get Started?</span></span></h4><div id="text_block-56-56879" class="ct-text-block" ><span id="docs-internal-guid-d5b5bd6a-7fff-d985-8492-892530d1c220"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-3cc9f118-7fff-9632-1a46-0b25beaf1b19"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Simply head over to the LEAF platform here to get set up, and strat driving greater sustainability today.</span></span></p></span></div></div><div id="div_block-39-56879" class="ct-div-block" ><a id="link_button-112-56879" class="ct-link-button" href="https://leaf.iabeurope.eu/" target="_self" >Sign Up Here</a></div></div></div></section><section id="section-57-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-58-56879" class="ct-headline">Don’t Just Take Our Word For It</h2><div id="text_block-59-56879" class="ct-text-block" ><span id="docs-internal-guid-f7115d95-7fff-433c-a140-2bb7b3248f6f"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Here is what members of the digital advertising ecosystem have to say:</span></span></div><link rel='stylesheet' id='oxygen-unslider-css' href='https://iabeurope.eu/wp-content/plugins/oxygen/component-framework/vendor/unslider/unslider.css' type='text/css' media='all'/><div id="slider-60-56879" class="ct-slider ct_unique_slider_3732" ><div class="oxygen-unslider-container"><ul><li><div id="slide-61-56879" class="ct-slide" ><div id="div_block-62-56879" class="ct-div-block" ><div id="div_block-63-56879" class="ct-div-block" ><img id="image-64-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/Saskia-Rosset.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Saskia-Rosset.jpg 523w, https://iabeurope.eu/wp-content/uploads/Saskia-Rosset-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Saskia-Rosset-150x150.jpg 150w" sizes="(max-width: 523px) 100vw, 523px" /></div><div id="div_block-65-56879" class="ct-div-block" ><div id="div_block-66-56879" class="ct-div-block" ><h3 id="headline-67-56879" class="ct-headline">Saskia Rosset</h3><h4 id="headline-68-56879" class="ct-headline"><span id="docs-internal-guid-c70dcd25-7fff-cebc-e887-b46105507594"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><i>e-commerce marketing manager at Affinity Petcare</i></span></span></h4><div id="text_block-69-56879" class="ct-text-block" ><span id="docs-internal-guid-6a73d10c-7fff-a935-1640-c02babf59cb6"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">"As Retail Media continues to evolve, having a standardised certification program like the one IAB Europe is introducing is crucial. It not only ensures consistency and transparency across the industry but also provides brands and agencies with the confidence that their retail media strategies meet the highest standards, both onsite and off-site." </span></span></div></div></div></div></div></li><li><div id="slide-70-56879" class="ct-slide" ><div id="div_block-71-56879" class="ct-div-block" ><div id="div_block-72-56879" class="ct-div-block" ><img id="image-73-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/Casper-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Casper-1.jpg 800w, https://iabeurope.eu/wp-content/uploads/Casper-1-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Casper-1-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/Casper-1-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></div><div id="div_block-74-56879" class="ct-div-block" ><div id="div_block-75-56879" class="ct-div-block" ><h3 id="headline-76-56879" class="ct-headline"><span id="docs-internal-guid-c9783f07-7fff-3c73-9219-c7a86b41536c"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Casper Van-Wandelen</span></span></h3><h4 id="headline-77-56879" class="ct-headline"><span id="docs-internal-guid-31739e38-7fff-8d1a-b0d3-c4bd67297569"><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255); font-weight: 700; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Retail Media Lead, Unilever</span></span></h4><div id="text_block-78-56879" class="ct-text-block" ><span id="docs-internal-guid-beb42f29-7fff-750a-16cc-0ac0ab11186a"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">“I am very pleased with the new IAB Europe’s Certification Programme, as it marks a significant new milestone in the industry’s development. It fosters credibility and trust, simplifies </span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">cross-retailer comparisons, and ensures advertisers receive reliable data.“</span></span></div></div></div></div></div></li><li><div id="slide-79-56879" class="ct-slide" ><div id="div_block-80-56879" class="ct-div-block" ><div id="div_block-81-56879" class="ct-div-block" ><img id="image-82-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/Jason_Wescott-Profile-4-3.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Jason_Wescott-Profile-4-3.jpg 660w, https://iabeurope.eu/wp-content/uploads/Jason_Wescott-Profile-4-3-300x289.jpg 300w" sizes="(max-width: 660px) 100vw, 660px" /></div><div id="div_block-83-56879" class="ct-div-block" ><div id="div_block-84-56879" class="ct-div-block" ><h3 id="headline-85-56879" class="ct-headline"><span id="docs-internal-guid-74ee0c41-7fff-745a-ab7b-4fc0b50fdb0a"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">Jason Wescott</span></span></h3><h4 id="headline-86-56879" class="ct-headline"><span id="docs-internal-guid-6086d367-7fff-cfcd-38a5-841f4649f9da"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><i>Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe’s Retail Media Committee</i></span></span></h4><div id="text_block-87-56879" class="ct-text-block" ><span id="docs-internal-guid-a8caf856-7fff-4902-0597-654a36ce1647"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">"With the expansion of Retail Media, establishing trust and confidence through standardised measurement practices is crucial. The Retail Media Certification Programme marks a key step in ensuring transparent, consistent, and industry-aligned measurement. This initiative offers retailers a chance to stand out by committing to accountability and measurement integrity, which will help foster stronger collaboration with brands and agencies."</span></span></div></div></div></div></div></li><li><div id="slide-334-56879" class="ct-slide" ><div id="div_block-335-56879" class="ct-div-block" ><div id="div_block-336-56879" class="ct-div-block" ><img id="image-337-56879" alt="" src="https://iabeurope.eu/wp-content/uploads/RC-Photo-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/RC-Photo-1.png 1170w, https://iabeurope.eu/wp-content/uploads/RC-Photo-1-269x300.png 269w, https://iabeurope.eu/wp-content/uploads/RC-Photo-1-917x1024.png 917w, https://iabeurope.eu/wp-content/uploads/RC-Photo-1-768x858.png 768w" sizes="(max-width: 1170px) 100vw, 1170px" /></div><div id="div_block-338-56879" class="ct-div-block" ><div id="div_block-339-56879" class="ct-div-block" ><h3 id="headline-340-56879" class="ct-headline">Rishika Choumal</h3><h4 id="headline-341-56879" class="ct-headline"><span id="docs-internal-guid-6086d367-7fff-cfcd-38a5-841f4649f9da"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;"><i>Global Retail Media Lead at Henkel</i></span></span></h4><div id="text_block-342-56879" class="ct-text-block" ><span id="docs-internal-guid-a8caf856-7fff-4902-0597-654a36ce1647"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;">"The IAB Europe Retail Media Certification Programme is a step in the right direction to address brand pain points by pinpointing at critical areas of commitment - transparency, digital industry alignment, and consistency in data & measurement. It will help brands make the right investment and optimisation decisions driven by data on the one hand, while strengthening a trustful relationship with retailers on the other. All while advancing the entire Retail Media ecosystem in Europe."</span></span></div></div></div></div></div></li></ul></div></div><script class="ct-slider-script">jQuery(document).ready(function($){$('#slider-60-56879.ct_unique_slider_3732 .oxygen-unslider-container:not(.unslider-horizontal,.unslider-fade)').unslider({autoplay: true, delay: 7500, animation: 'horizontal', speed : 750, arrows: true, nav: true, infinite: true})});</script></div></section><section id="section-121-56879" class=" ct-section" ><div class="ct-section-inner-wrap"><h3 id="headline-224-56879" class="ct-headline">Frequently Asked Questions<br></h3><div id="div_block-122-56879" class="ct-div-block oxel_accordion" ><div id="code_block-123-56879" class="ct-code-block" ></div><button id="div_block-124-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-125-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-126-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-65379258-7fff-3581-2642-23f41d7bfaab"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">What is LEAF?</span></span></div></div><div id="fancy_icon-127-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-127-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-128-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-129-56879" class="ct-div-block" ><div id="text_block-130-56879" class="ct-text-block" ><span id="docs-internal-guid-94877d35-7fff-55f9-a6ea-44ba25d3fc44"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">LEAF is a Sustainability Suite developed by IAB Europe. It includes digital utilities designed to reduce carbon and GHG emissions in digital advertising campaigns by providing monitoring, optimisation, and improvement tools.</span></span></div></div></div><button id="div_block-131-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-132-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-133-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-c1d91461-7fff-744c-aa3b-4ea82a4bca53"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Who should use LEAF?</span></span></div></div><div id="fancy_icon-134-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-134-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-135-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-136-56879" class="ct-div-block" ><div id="text_block-137-56879" class="ct-text-block" ><span id="docs-internal-guid-2f128204-7fff-8dde-1a1b-cd8eda79589b"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">LEAF is designed for digital advertisers, brands, publishers, ad tech providers, sustainability managers, agencies, industry regulators, and National IABs who want to integrate sustainability into their advertising operations.</span></span></div></div></div><button id="div_block-138-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-139-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-140-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-7b6df340-7fff-b49b-e3c3-e77c0b95ace1"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">What tools are included in LEAF?</span></span></div></div><div id="fancy_icon-141-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-141-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-142-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-143-56879" class="ct-div-block" ><div id="text_block-144-56879" class="ct-text-block" ><span id="docs-internal-guid-00f9d956-7fff-d3e5-91f2-1829f77f857c"><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">LEAF includes:</span></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">OpenGHG: A web app to measure GHG emissions in digital advertising campaigns.</span></p></li><li dir="ltr" style="list-style-type: disc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;" aria-level="1"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;" role="presentation"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">CreativeLi: A tool for optimising image and video file sizes to reduce carbon footprint while maintaining quality.</span></p></li></ul></span></div></div></div><button id="div_block-231-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-232-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-233-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-8a19f87b-7fff-f98f-a2c3-166b760a5545"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Why should I use LEAF?</span></span></div></div><div id="fancy_icon-234-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-234-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-268-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-269-56879" class="ct-div-block" ><div id="text_block-270-56879" class="ct-text-block" >As sustainability is increasingly prioritised as a media investment consideration, LEAF provides an easy way for advertisers, agencies, ad tech, and publishers to stay updated on industry standards and best practices. Powered by the learnings and outputs of our Sustainability Standards Committee, LEAF houses solutions that can support meaningful action - whether it’s estimating a campaign’s carbon footprint or optimising creatives.</div></div></div><h3 id="headline-370-58342" class="ct-headline">OpenGHG<br></h3><button id="div_block-236-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-237-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-238-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-4632d55a-7fff-208b-4ae8-c234943424db"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">What is OpenGHG?</span></span></div></div><div id="fancy_icon-239-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-239-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-274-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-275-56879" class="ct-div-block" ><div id="text_block-276-56879" class="ct-text-block" ><span id="docs-internal-guid-e56ace73-7fff-4108-6074-718888f4b8b8"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">OpenGHG is a web-based application designed to measure carbon emissions in digital advertising. It allows National IABs to provide default values and enables advertisers, agencies, publishers, and tech vendors to calculate and report emissions.</span></span></div></div></div><button id="div_block-240-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-241-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-242-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-d59cdbb5-7fff-5f78-8fa6-fe4ff7256dd5"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">What data does OpenGHG use?</span></span></div></div><div id="fancy_icon-243-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-243-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-289-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-290-56879" class="ct-div-block" ><div id="_rich_text-444-58342" class="oxy-rich-text" ><ul><li>Market-based default values from National IABs.</li><li>User-provided campaign data.</li><li>Industry-standard formulas based on the Global Sustainable Media Framework.</li></ul></div></div></div><button id="div_block-248-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-249-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-250-56879" class="ct-text-block oxel_accordion__row__label" >What insights does OpenGHG provide?</div></div><div id="fancy_icon-251-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-251-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-280-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-281-56879" class="ct-div-block" ><div id="_rich_text-443-58342" class="oxy-rich-text" ><ul><li>Easy-to-understand results with clear explanations.</li><li>Breakdown of emissions by creative production, distribution, consumption, and corporate overhead.</li><li>Ability to edit or use default values provided by IAB Europe.</li></ul></div></div></div><h3 id="headline-373-58342" class="ct-headline">CreativeLi<br></h3><button id="div_block-244-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-245-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-246-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-333c020c-7fff-fc1d-bbf1-da0d5509eacf"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">What is CreativeLi?</span></span></div></div><div id="fancy_icon-247-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-247-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-283-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-284-56879" class="ct-div-block" ><div id="text_block-285-56879" class="ct-text-block" ><span id="docs-internal-guid-8378cee3-7fff-1f6a-1aad-6177d46a6f04"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">CreativeLi is a digital asset optimisation tool that reduces the file size of image and video creatives without compromising visual quality. This helps lower emissions associated with digital ad campaigns.</span></span></div></div></div><button id="div_block-260-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-261-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-262-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-8e02940f-7fff-1298-0b9b-445e9ac45ccd"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">How does CreativeLi work?</span></span></div></div><div id="fancy_icon-263-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-263-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-271-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-272-56879" class="ct-div-block" ><div id="text_block-273-56879" class="ct-text-block" ><span id="docs-internal-guid-415c36ba-7fff-70a1-cfa4-ea409b24580e"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span id="docs-internal-guid-d64f315a-7fff-4a26-c9bd-6e7721371883"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">CreativeLi uses advanced compression metrics to optimise creatives while preventing both under- and over-compression. This ensures that ad quality and user experience are maintained.</span></span></p></span></div></div></div><button id="div_block-256-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-257-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-258-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-6508e189-7fff-6c9f-1112-da5e1f75a55b"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Why should I use CreativeLi?</span></span></div></div><div id="fancy_icon-259-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-259-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-286-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-287-56879" class="ct-div-block" ><div id="_rich_text-446-58342" class="oxy-rich-text" ><ul><li>Reduces the environmental impact of digital ad campaigns.</li><li>Maintains visual quality while optimising file size.</li><li>Supports sustainability goals without sacrificing performance.</li></ul></div></div></div><h3 id="headline-431-58342" class="ct-headline">Implementation & Access</h3><button id="div_block-327-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-328-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-329-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-d7f161e4-7fff-7c83-4a43-443a3810859e"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">How do I get access to LEAF?</span></span></div></div><div id="fancy_icon-330-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-330-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-331-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-332-56879" class="ct-div-block" ><div id="_rich_text-475-58342" class="oxy-rich-text" ><div>Please access LEAF directly here: <a href="https://www.leaf.iabeurope.eu/">https://www.leaf.iabeurope.eu/</a> </div><div> </div><div>If you are an IAB Europe Member, your request for access will be validated and you will be granted access shortly. </div><div> </div><div>If you are not an IAB Europe member, you will be redirected to the subscription page to validate your payment and your access will be granted shortly after. </div></div><div id="_rich_text-472-58342" class="oxy-rich-text" ></div></div></div><button id="div_block-252-56879" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-253-56879" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-254-56879" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-1e470da5-7fff-f63c-1c58-3e8186735683"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">How much does a LEAF subscription cost?</span></span></div></div><div id="fancy_icon-255-56879" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-255-56879"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-300-56879" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-301-56879" class="ct-div-block" ><div id="_rich_text-449-58342" class="oxy-rich-text" ><p>LEAF is available as a single-tier subscription:</p><ul><li>495 EUR + VAT per year for Members of National IABs.</li><li>545 EUR + VAT per year for Non-Members.</li><li>Free for IAB Europe Members.</li></ul></div></div></div><button id="div_block-459-58342" class="ct-div-block oxel_accordion__row" aria-expanded="false"><div id="div_block-460-58342" class="ct-div-block oxel_accordion__row_left" ><div id="text_block-461-58342" class="ct-text-block oxel_accordion__row__label" ><span style="" id="docs-internal-guid-1e470da5-7fff-f63c-1c58-3e8186735683"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">What does the subscription include?</span></span></div></div><div id="fancy_icon-462-58342" class="ct-fancy-icon oxel_accordion__icon" ><svg id="svg-fancy_icon-462-58342"><use xlink:href="#Lineariconsicon-chevron-down-circle"></use></svg></div></button><div id="div_block-465-58342" class="ct-div-block oxel_accordion__content oxel_accordion__content__hidden" ><div id="div_block-466-58342" class="ct-div-block" ><div id="_rich_text-467-58342" class="oxy-rich-text" ><ul><li>Full access to OpenGHG and CreativeLi.</li><li>Relevant guides and materials.</li><li>Future updates and feature enhancements.</li><li>New products added to LEAF.</li></ul></div></div></div></div></div></section><section id="section-450-58342" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="_rich_text-477-58342" class="oxy-rich-text" ><p><strong>For help and support please get in touch with the team at <a href="mailto:leaf@iabeurope.eu">leaf@iabeurope.eu</a>.</strong></p></div></div></section></div><section id="section-66-10" class=" ct-section" ><div class="ct-section-inner-wrap"><img loading="lazy" id="image-453-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-20.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-20.png 1200w, https://iabeurope.eu/wp-content/uploads/image-20-300x34.png 300w, https://iabeurope.eu/wp-content/uploads/image-20-1024x114.png 1024w, https://iabeurope.eu/wp-content/uploads/image-20-768x86.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><div id="new_columns-458-10" class="ct-new-columns" ><div id="div_block-460-10" class="ct-div-block" ><a id="link-493-10" class="ct-link" href="/" target="_self" ><img loading="lazy" id="image-462-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Logo-2.png" class="ct-image" srcset="" sizes="(max-width: 246px) 100vw, 246px" /></a></div><div id="div_block-461-10" class="ct-div-block" ><div id="div_block-778-10" class="ct-div-block" ><h5 id="headline-782-10" class="ct-headline">Addresses</h5><a id="link_button-777-10" class="ct-link-button" href="https://iabeurope.eu/contact-us/#div_block-73-18840" target="_self" >Business</a><a id="link_button-781-10" class="ct-link-button" href="https://iabeurope.eu/contact-us/#div_block-75-18840" 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