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4 tips for turning job requests into sales | Yelp - Official Blog

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</time> </span> </div> </div> </div> <div class="social-share"> <p class="social-share__title">Share This</p> <div class="addtoany_shortcode"><div class="a2a_kit a2a_kit_size_20 addtoany_list" data-a2a-url="https://blog.yelp.com/businesses/4-tips-for-turning-job-requests-into-sales/" data-a2a-title="4 tips for turning job requests into sales"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2F4-tips-for-turning-job-requests-into-sales%2F&amp;linkname=4%20tips%20for%20turning%20job%20requests%20into%20sales" title="Facebook" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/facebook.svg" width="20" height="20" alt="Facebook"></a><a class="a2a_button_twitter" 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class="item-single__content s-sink t-sink l-sink l-sink--double"> <figure data-beyondwords-marker="ecf90de4-2591-4078-8dc3-a4ac8622cf49" class="wp-block-image"><img fetchpriority="high" decoding="async" width="2560" height="1706" src="https://blog.yelp.com/wp-content/uploads/2020/10/Requests-scaled.jpg" alt="Worker preparing a job quote" class="wp-image-495711"/></figure> <p data-beyondwords-marker="a66ba2fd-01d8-415c-a6ad-1e9a81ef9fb2"><div data-beyondwords-player="true" contenteditable="false"></div></p> <p data-beyondwords-marker="b6904ba0-fb02-44e2-b413-3a27369c956d">When a customer requests a quote for a specific project, they’re looking for a fast and detailed response. They’re also likely checking out options from several businesses, so it’s important that your response stands out.&nbsp;</p> <p data-beyondwords-marker="97fb0fd5-7fdc-4fea-bbe9-e1bcb8d0c3ce">To turn requests into actual jobs, it starts with winning over your customers with an effective response. Follow these tips that will help you stand out from your competitors.</p> <h2 data-beyondwords-marker="3111c8ee-c54c-4a6f-a20b-255a5573a0fb" class="wp-block-heading" id="h-1-respond-quickly">1. Respond quickly</h2> <p data-beyondwords-marker="a357327d-37c7-423b-af3d-6e2fb18195f9">When customers request a job quote, they’re likely in need of someone soon or even ASAP. Replying quickly makes it more likely that you’re among the first to respond, increasing the chances that the customer hires you. The longer you wait, the more likely another business will secure the job before you.</p> <p data-beyondwords-marker="e01c8c00-bd6f-41c0-8000-f5667e13214f">If you’re constantly on the go, <a href="https://business.yelp.com/tools/business-mobile-app/?utm_source=biz_blog&amp;utm_medium=yelp_blog&amp;utm_content=blog_text_link">download the Yelp for Business mobile app</a> and <a href="https://www.yelp-support.com/article/How-do-I-change-the-emails-and-notifications-I-receive-for-my-business">set up push notifications</a> so that you or a trusted employee can <a href="https://blog.yelp.com/businesses/using-yelp-request-a-quote/">review requests in live time</a> and respond quickly.</p> <div class="wp-block-image is-resized"> <figure data-beyondwords-marker="0eb5c54d-0c64-4253-8c02-9b532aec22d8" class="alignright"><img decoding="async" src="https://lh3.googleusercontent.com/OXc1G7OPILfhl1qFjyjGhv7zsZOxYCUTgrlPyZnw9Ryd1yHIHoDCpHZr5AF4-bIITPI17bJg5gGziwtnlhdulIgCazigWv-ry6mLtFcJ_5TxeuvswbGz27oNuH4IuAqk6IwvceC5" alt="Request a Quote CTA button from Yelp Business Page with response time and response rate" style="width:394px;height:auto"/></figure></div> <p data-beyondwords-marker="c25ecc52-4029-461a-8a30-6d8f9acd0f5c">Your response time and rate are also shown on your Yelp Page, so the faster you respond, the more attractive you look to prospective customers. If someone has an urgent issue, they’re more likely to pick someone who has a 20-minute response time as opposed to three hours. Note that you can also see your response time and rate from your Yelp for Business inbox.</p> <p data-beyondwords-marker="3f11f34b-b729-47fc-a77e-5e572245810e"><strong>Pro tip: </strong>Even if you’re not right for the job, you should still respond by selecting the “Unable to service” response option. We suggest politely declining and thanking them for considering your business. This showcases your professionalism and increases the chances they reach out to you for a different job in the future.</p> <h2 data-beyondwords-marker="39a1549c-597a-4fbf-9a3c-2aca8b6599cb" class="wp-block-heading" id="h-2-respond-with-price-estimates-or-ranges-if-possible">2. Respond with price estimates or ranges if possible</h2> <p data-beyondwords-marker="1ad2e0e0-6e7f-4801-bebe-5eb955613d01">If a consumer reaches out to you, you’re already an option for the job. Now they want to know how much it might cost (and they prefer to get that information online, not over the phone). Customers find huge value in receiving ballpark numbers, even if they’re just rough estimates.&nbsp;</p> <p data-beyondwords-marker="10dee945-671a-4a1a-83d1-fd32b91c3b9b">And remember that they’re called estimates for a reason—they’re an anticipation of what the project might cost. Just be transparent about any potential added fees or costs.</p> <p data-beyondwords-marker="08e86fd8-c14e-42bf-b4f9-7e906d8e2e7e"><strong>Pro tip: </strong>Another perk of providing estimates is that it helps you connect with high-intent customers who are aligned with your pricing—subsequently separating out those who may not be in your range.&nbsp;</p> <h2 data-beyondwords-marker="94872402-8530-4b41-9225-1835e5d86b06" class="wp-block-heading" id="h-3-provide-a-detailed-explanation-of-the-price-estimate">3. Provide a detailed explanation of the price estimate</h2> <p data-beyondwords-marker="64aede78-6e8d-4a28-af3d-40438835cb4c">Consumers want to understand what is going into the price—from labor to material—to help them gain more familiarity with the specific project or task. A detailed explanation can also help instill confidence in the accuracy of your price estimate, building their trust in your business.</p> <p data-beyondwords-marker="cc3e0cab-4e98-4b79-8785-994c5e45db33">This allows you to share all project details and costs, ensuring there are no unexpected charges or hidden fees. Here are some items consumers prefer to see in the quote:&nbsp;</p> <div class="wp-custom-html"> <span data-beyondwords-marker="82450e1c-acad-422e-a671-ba5445cd2d9d" style="float: right; margin-left: 40px;"><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/C9h88N2p4sW/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C9h88N2p4sW/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C9h88N2p4sW/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Yelp for Business (@yelpforbusiness)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></span> </div> <ul data-beyondwords-marker="2c3776b5-04ff-415e-93b2-72f3172caa7c" class="wp-block-list"> <li data-beyondwords-marker="6c8fed08-ff6d-4443-b716-1c45233e119d">Itemized breakdown of the price (materials, labor, time frame, etc.)&nbsp;</li> <li data-beyondwords-marker="62bbcfda-1769-4faf-a4ff-9d27cb17753f">Project plan detailing the steps in the job</li> <li data-beyondwords-marker="6619b025-6ccd-4237-b355-cff0faf31382">What services are included in the quote</li> <li data-beyondwords-marker="c3cf023a-3e21-4e25-9f52-ed0a34b955de">Number of people working the job</li> <li data-beyondwords-marker="fe522a51-bb90-4670-a3e4-1953f121f8dc">How your services stand out compared to the competition</li> </ul> <p data-beyondwords-marker="a4deb345-d0e3-48f7-8109-dcf7d1deccc3">The more detail you provide, the easier it is for the consumer to make a decision—and ideally to choose you. And while it requires more of your valuable time to provide a detailed response, it goes a long way in converting leads into jobs.</p> <p data-beyondwords-marker="519f5cb2-d721-4882-852c-c21a6c18f944"><strong>Pro tip:</strong> Be honest about what the project entails, but be careful of making it sound overly laborious and time consuming. Consumers want to know the details, but you’re doing the job so the details don’t need to intimidate them.</p> <h2 data-beyondwords-marker="f3a33d57-a4f2-4c58-8204-ea9cfda92fd5" class="wp-block-heading" id="h-4-provide-clear-next-steps">4. Provide clear next steps</h2> <p data-beyondwords-marker="7eacce22-298f-45a5-8c55-38a6ed346e32">If the job is right for you, provide specific, action-oriented next steps to secure the appointment.&nbsp;</p> <p data-beyondwords-marker="a4bd4aba-091e-4e1d-a8d9-b96247bbd5fa">Consumers are more likely to respond to or even accept an appointment request if you make it easy for them. Provide a few date and time options that you’re available. And even if the times don’t work, providing scheduling options tends to lead to more engaged customers.</p> <p data-beyondwords-marker="97a8ce8c-fdf3-4a1d-b58e-870251bbdeea">Saying “call me” or “let me know” probably won’t get you a customer response, but if you say, “I can be there tomorrow morning at 9 a.m.,” you’re more likely to secure that spot.</p> <p data-beyondwords-marker="f6780cc0-12d2-4c7e-82bf-e14aba7ae4d5"><strong>Pro tip: </strong>Use Yelp’s scheduling feature to suggest specific time slots. After you receive a request, select “Send price &amp; availability” to share an estimated cost and appointment scheduling options. The customer can choose the time that works for them, and you will receive a “Confirmed appointment” message—all in the same Yelp conversation.</p> <figure data-beyondwords-marker="249e2bb1-1ceb-4a4c-b3b1-19fca706fdc9" class="wp-block-image size-full"><img decoding="async" width="2274" height="1022" src="https://blog.yelp.com/wp-content/uploads/2024/06/image-1.png" alt="Business owner inbox with a new job request and project details using Request a Quote" class="wp-image-786373"/></figure> <h2 data-beyondwords-marker="c6f92c11-c3cb-4419-bed9-3d5ce49e02f5" class="wp-block-heading" id="h-additional-tips">Additional tips</h2> <ul data-beyondwords-marker="de9c2314-44ea-4b49-9adf-4d1722f896d5" class="wp-block-list"> <li data-beyondwords-marker="6cb4267d-a6c6-4327-815d-b154fc0ae2cc"><strong>Create custom, personalized responses. </strong>After you read the full request, customize your response based on the customer’s specific scenario. Address them by their name, and ask questions that are specific to the type of service they’re requesting. Try to avoid responses that are too robotic or unnecessarily lengthy.<br><br>You should also ask any other questions you need answered—beyond the initial prompts—to make it easier to prepare their quote.&nbsp;</li> </ul> <ul data-beyondwords-marker="8969c30c-82ec-4cee-8347-1daedd9a3549" class="wp-block-list"> <li data-beyondwords-marker="d1eb6b7a-f244-4e41-9c7e-a1c31a0a227e"><strong>Follow up. </strong>Reach back out after the initial response to show you care and that you are interested in earning their business. If a customer is still on the fence about who to choose, that extra outreach could make the difference.<br><br>If they respond back and say they chose a different company, it’s still an opportunity to win their business next time. Just like if the job isn’t the right fit, respond and tell them you appreciate the consideration and are always available in the future, leaving a great impression for the next time they may need your service.</li> </ul> <ul data-beyondwords-marker="070ecfb3-75a2-481c-af6d-2b7d0160f0d6" class="wp-block-list"> <li data-beyondwords-marker="68d3cca1-9bbf-4d32-bb06-1f1cb5ebb3a2"><strong>Be friendly and authentic. </strong>Throughout your communication with a potential customer, be sure to stay true to your business brand and values while exercising great customer service. Remember that customers want to do business with real people, so be sure to showcase your personality.</li> </ul> <p data-beyondwords-marker="4d2cadeb-1fc7-43d2-9f64-70526f869d47">To make sure you’re maximizing the number of relevant messages you receive, make sure your <a href="https://blog.yelp.com/businesses/getting-started-with-yelp/">Yelp Page is complete</a>, including your <a href="https://blog.yelp.com/businesses/edit-services-on-yelp/">service area and service offerings</a>. You can also consider adjusting your <a href="https://blog.yelp.com/businesses/things-to-know-about-advertising-on-yelp/">Yelp Ads</a> spend or signing up for <a href="https://blog.yelp.com/businesses/new-features-yelp-for-business/#Nearby-Jobs">Nearby Jobs</a>, a live feed of jobs submitted by consumers in your area (available for select categories).</p> <section data-beyondwords-marker="c196aa6c-8294-4534-bcb0-42bef2954aae" class=" c-block b-lead-form b-lead-form--layout-right b-lead-form--width-grid l-container" > <div class="b-lead-form__container"> <header class="c-block__content-block c-block__header b-lead-form__content c-content-block c-content-block--layout-left" > <h2 class="c-block__title b-lead-form__title h3 c-content-block__title" > Big ideas for small businesses</h2> <div class="c-block__description b-lead-form__description t-sink s-sink c-content-block__content"> <p><em>A treat for your inbox every other Friday</em></p> <ul> <li>Proven tools and strategies</li> 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