CINXE.COM

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menu-item-1413816"><a href="https://observer.com/about-observer/">About Observer</a><span class="chevron-toggle"></span><div class="rule"></div></li> <li id="menu-item-1321435" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1321435"><a href="https://observer.com/advertise/">Advertise With Us</a><span class="chevron-toggle"></span><div class="rule"></div></li> </ul> </li> </ul></div> <a href="/subscribe" class="mobile-subscribe">Newsletters</a> </div> </div> </div> </header> <div id="content" class="site-content">  <div class="ad-wrapper ad-bottom-margin ad-leaderboard ad-has-disclaimer htlad-observer_leaderboard_atf" id="observer_leaderboard_atf"></div> <header class="page-header term-page-header"> <div class="term-page-header__container"> <div class="term-page-header__content"> <div class="term-heading"> <h1 class="term-title"> Creator Economy </h1> </div> <p class="term-description add-read-more"> How digital platforms, monetization strategies and emerging technologies are empowering creators to build businesses and influence culture. Expert commentary on the financial dynamics, legal frameworks and market trends shaping the creator economy, as well as profiles of successful creators and the platforms that support them. The economic impact and future potential of the creator economy, essential for navigating the intersection of creativity, technology and entrepreneurship. Read more about <a href="https://observer.com/media/">Media</a>. </p> </div> </div> </header> <section class="featured-content__container featured-content--reduced" id="featured-content" > <div class="featured-content__main"> <article class="post-card post-card__post post-1448162 channel--lifestyle"> <a class="post-card__image" href="https://observer.com/2024/08/morgan-riddle-taylor-fritz-tennis-influencer-interview/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2024/08/IMG_3466_ccd125-e1724768744928.jpg?quality=80&w=635" alt="" loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/08/morgan-riddle-taylor-fritz-tennis-influencer-interview/" > The Essentials With Morgan Riddle: Courtside Fashion, Maximalist Packing and the Best Lip Gloss </a> </h2> <div class="post-card__excerpt"> Meet the fashion influencer using social media to introduce a new audience to tennis. </div> <div class="post-card__byline"> By <a href="https://observer.com/author/marissa-desantis/">Marissa DeSantis</a> </div> </div> </article> </div> <div class="featured-content__secondary"> <article class="post-card post-card__post post-1444927 channel--business"> <a class="post-card__image" href="https://observer.com/2024/08/youtube-cooking-show-creator/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2024/08/getty-images-3O_qezH53JA-unsplash.jpg?quality=80&w=300" alt="YouTube cooking show creator" loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/08/youtube-cooking-show-creator/" > As Cooking Tutorials Disappear From TV, Chefs Pivot to YouTube to Find a New Audience </a> </h2> <div class="post-card__excerpt"> Once traditional staples of television, tutorial-based cooking shows are disappearing from the TV screen. The Food Network, alongside its spinoff, </div> <div class="post-card__byline"> By <a href="https://observer.com/author/colette-holcomb/">Colette Holcomb</a> </div> </div> </article> <article class="post-card post-card__post post-1444948 channel--business"> <a class="post-card__image" href="https://observer.com/2024/08/tiktok-is-creating-overnight-stars-but-many-struggle-to-find-real-world-success/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2024/08/BFA_35462_4894320_704525.jpg?quality=80&w=300" alt="" loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/08/tiktok-is-creating-overnight-stars-but-many-struggle-to-find-real-world-success/" > TikTok Is Creating Overnight Stars—But Many Struggle to Find Real-World Success </a> </h2> <div class="post-card__excerpt"> TikTok-famous artists are betting big on tours, but few are selling out. </div> <div class="post-card__byline"> By <a href="https://observer.com/author/colette-holcomb/">Colette Holcomb</a> </div> </div> </article> </div> </section> <div class="child-channel-wrapper"> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <section id="loopwrapper" class="channel-content__main channel-content__main--full-width"> <article id="post-1420433" class="post-card post-card__post" data-post="1420433" data-title="The Essentials With Megan Roup: Dance Cardio, Intuitive Eating and Vintner’s Daughter" data-url="https://observer.com/2024/05/megan-roup-interview-the-sculpt-society/"> <a class="post-card__image" href="https://observer.com/2024/05/megan-roup-interview-the-sculpt-society/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" 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data-post="1415369" data-title="Elon Musk’s X Quietly Restores Free Blue Checks for Some, Leaving Users Confused" data-url="https://observer.com/2024/04/elon-musk-restore-x-blue-check/"> <a class="post-card__image" href="https://observer.com/2024/04/elon-musk-restore-x-blue-check/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/04/GettyImages-2080920332.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Elon Musk" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/04/GettyImages-2080920332.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Elon Musk" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> 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src="https://observer.com/wp-content/uploads/sites/2/2024/02/GettyImages-1720735084.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Piers Morgan." decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/02/piers-morgan-leave-tv-for-youtube/"> Piers Morgan Is The Latest TV Personality To Ditch TV For Social Media </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Nhari Djan </div> </div> </div> </article> <article id="post-1400975" class="post-card post-card__post" data-post="1400975" data-title="MrBeast’s First X Video Raises More Questions Than Answers About X’s Creator Program" data-url="https://observer.com/2024/01/mrbeasts-first-x-video-raises-more-questions-than-answers-about-xs-creator-program/"> <a class="post-card__image" href="https://observer.com/2024/01/mrbeasts-first-x-video-raises-more-questions-than-answers-about-xs-creator-program/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/01/GettyImages-1471310003.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="MrBeast" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/01/GettyImages-1471310003.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="MrBeast" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/01/mrbeasts-first-x-video-raises-more-questions-than-answers-about-xs-creator-program/"> MrBeast’s First X Video Raises More Questions Than Answers About X’s Creator Program </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Nhari Djan </div> </div> </div> </article> <article id="post-1395804" class="post-card post-card__post" data-post="1395804" data-title="Briony Douglas, Beyond the Frame" data-url="https://observer.com/2024/01/briony-douglas-interview-artist-photographer/"> <a class="post-card__image" href="https://observer.com/2024/01/briony-douglas-interview-artist-photographer/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/01/TITLE-PHOTO-e1704488106366.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="A woman with brown hair wearing a white blazer sits for a portrait with a hand on her face" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/01/TITLE-PHOTO-e1704488106366.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="A woman with brown hair wearing a white blazer sits for a portrait with a hand on her face" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/01/briony-douglas-interview-artist-photographer/"> Briony Douglas, Beyond the Frame </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Aleah Balas </div> </div> </div> </article> <article id="post-1395400" class="post-card post-card__post" data-post="1395400" data-title="YouTube Superstar MrBeast Points Out a Major Issue With Elon Musk’s X" data-url="https://observer.com/2024/01/mrbeast-point-creator-payment-problem-elon-musk-x/"> <a class="post-card__image" href="https://observer.com/2024/01/mrbeast-point-creator-payment-problem-elon-musk-x/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/01/GettyImages-1471344982-e1704234232564.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="MrBeast called out X's low monetization for creators." decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/01/GettyImages-1471344982-e1704234232564.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="MrBeast called out X's low monetization for creators." decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/01/mrbeast-point-creator-payment-problem-elon-musk-x/"> YouTube Superstar MrBeast Points Out a Major Issue With Elon Musk’s X </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Nhari Djan </div> </div> </div> </article> <article id="post-1385172" class="post-card post-card__post" data-post="1385172" data-title="Kate Soper’s Provocative ‘The Hunt’ Tells a Modern Tale Through a Medieval Lens" data-url="https://observer.com/2023/10/kate-sopers-provocative-the-hunt-tells-a-modern-tale-through-a-medieval-lens/"> <a class="post-card__image" href="https://observer.com/2023/10/kate-sopers-provocative-the-hunt-tells-a-modern-tale-through-a-medieval-lens/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2023/10/Miller-Theatre-Kate-Soper-The-Hunt-190.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2023/10/Miller-Theatre-Kate-Soper-The-Hunt-190.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2023/10/kate-sopers-provocative-the-hunt-tells-a-modern-tale-through-a-medieval-lens/"> Kate Soper’s Provocative ‘The Hunt’ Tells a Modern Tale Through a Medieval Lens </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Gabrielle Ferrari </div> </div> </div> </article> <article id="post-1370603" class="post-card post-card__post" data-post="1370603" data-title="Creators Aren’t Worried About a TikTok Ban" data-url="https://observer.com/2023/07/creators-not-worried-potential-tiktok-ban/"> <a class="post-card__image" href="https://observer.com/2023/07/creators-not-worried-potential-tiktok-ban/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2023/07/Ross-Pomerantz-.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Ross Pomerantz looks to the right and smiles." decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2023/07/Ross-Pomerantz-.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Ross Pomerantz looks to the right and smiles." decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2023/07/creators-not-worried-potential-tiktok-ban/"> Creators Aren’t Worried About a TikTok Ban </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Rachyl Jones </div> </div> </div> </article> <article id="post-1362719" class="post-card post-card__post" data-post="1362719" data-title="Fanfix Founders Made Millions on an App They Built in College" data-url="https://observer.com/2023/06/fanfix-founders-made-millions-on-an-app-they-built-in-college/"> <a class="post-card__image" href="https://observer.com/2023/06/fanfix-founders-made-millions-on-an-app-they-built-in-college/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2023/05/harry-and-simon-e1684439766968.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="A man in his 20s wearing a blue sweatshirt that says "Fanfix" stands next to another man in his 20s wearing the same sweatshirt in black." decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2023/05/harry-and-simon-e1684439766968.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="A man in his 20s wearing a blue sweatshirt that says "Fanfix" stands next to another man in his 20s wearing the same sweatshirt in black." decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2023/06/fanfix-founders-made-millions-on-an-app-they-built-in-college/"> Fanfix Founders Made Millions on an App They Built in College </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Rachyl Jones </div> </div> </div> </article> <article id="post-1360384" class="post-card post-card__post" data-post="1360384" data-title="BuzzFeed CEO Jonah Peretti Increases Reliance on Creator Content" data-url="https://observer.com/2023/04/buzzfeed-ceo-jonah-peretti-increases-reliance-on-creator-content/"> <a class="post-card__image" href="https://observer.com/2023/04/buzzfeed-ceo-jonah-peretti-increases-reliance-on-creator-content/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2023/04/jonah-peretti-content-creators.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Jonah Peretti smiles with a microphone and sheet of paper in hand, in front of a wall with BuzzFeed logos." decoding="async" data-srcset="https://observer.com/wp-content/uploads/sites/2/2023/04/jonah-peretti-content-creators.jpg?resize=300,225 300w, https://observer.com/wp-content/uploads/sites/2/2023/04/jonah-peretti-content-creators.jpg?resize=50,37 50w" sizes="(max-width: 768px) 135px, 200px" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2023/04/jonah-peretti-content-creators.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Jonah Peretti smiles with a microphone and sheet of paper in hand, in front of a wall with BuzzFeed logos." decoding="async" srcset="https://observer.com/wp-content/uploads/sites/2/2023/04/jonah-peretti-content-creators.jpg?resize=300,225 300w, https://observer.com/wp-content/uploads/sites/2/2023/04/jonah-peretti-content-creators.jpg?resize=50,37 50w" sizes="(max-width: 768px) 135px, 200px" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2023/04/buzzfeed-ceo-jonah-peretti-increases-reliance-on-creator-content/"> BuzzFeed CEO Jonah Peretti Increases Reliance on Creator Content </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Rachyl Jones </div> </div> </div> </article> <article id="post-1354833" class="post-card post-card__post" data-post="1354833" data-title="When Influencers Are Sued for Illegal YouTube Promotions, Who Is to Blame?" data-url="https://observer.com/2023/03/when-influencers-are-sued-for-illegal-youtube-promotions-who-is-to-blame/"> <a class="post-card__image" href="https://observer.com/2023/03/when-influencers-are-sued-for-illegal-youtube-promotions-who-is-to-blame/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2023/03/GettyImages-1235054695.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Kevin Paffrath wears a suit in front of a brick wall." decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2023/03/GettyImages-1235054695.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Kevin Paffrath wears a suit in front of a brick wall." decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 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data-src="https://observer.com/wp-content/uploads/sites/2/2023/03/eric_wei_karat_co-founder.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Portrait of Eric Wei" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2023/03/eric_wei_karat_co-founder.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Portrait of Eric Wei" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2023/03/yes-creators-have-to-file-taxes-here-are-some-tips/"> Yes, Creators Have to File Taxes—Here Are Some Tips </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Rachyl Jones </div> </div> </div> </article> <article id="post-1352785" class="post-card post-card__post" data-post="1352785" 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</div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2023/02/the-mcelroy-brothers-podcasts-spans-dungeons-dragons-and-trolls-world-tour/"> The McElroy Brothers Podcasts Spans Dungeons & Dragons and Trolls World Tour </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Rachyl Jones </div> </div> </div> </article> <article id="post-1351545" class="post-card post-card__post" data-post="1351545" data-title="TikTok’s New Creator Fund Takes a Page Out of YouTube’s Book" data-url="https://observer.com/2023/02/tiktoks-new-creator-fund-takes-a-page-out-of-youtubes-book/"> <a class="post-card__image" href="https://observer.com/2023/02/tiktoks-new-creator-fund-takes-a-page-out-of-youtubes-book/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2023/02/GettyImages-1232534127.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="In this photo illustration, a TikTok logo seen displayed on a smartphone with USD (United States dollar) currency in the background." decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2023/02/GettyImages-1232534127.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="In this photo illustration, a TikTok logo seen displayed on a smartphone with USD (United States dollar) currency in the background." decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2023/02/tiktoks-new-creator-fund-takes-a-page-out-of-youtubes-book/"> TikTok’s New Creator Fund Takes a Page Out of YouTube’s Book </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Rachyl Jones </div> </div> </div> </article> <div id="more-button" class="wp-block-button"> <a href="https://observer.com/tag/creator-economy/page/2/">More</a> </div> </section> </main> </div> <div id="secondary" class="widget-area" role="complementary"> <div id="nyo-before-sidebar"> </div>    <aside class="ad-widget">  <div class="ad-wrapper ad-bottom-margin ad-desktop ad-right-rail ad-has-disclaimer htlad-observer_right_rail" id="observer_right_rail"></div>  <div class="ad-wrapper ad-bottom-margin ad-desktop ad-right-rail ad-has-disclaimer htlad-observer_right_rail_2" id="observer_right_rail_2"></div> </aside> <div id="nyo-sidebars"> <div class="OUTBRAIN" data-src="https://observer.com/2023/02/tiktoks-new-creator-fund-takes-a-page-out-of-youtubes-book/" data-widget-id="SB_1" data-ob-template="nyobserver"></div> </div> <div class="sticky-ad">  <div class="ad-wrapper 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